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Elevating the Customer Experience
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Optimizing the CX strategy was listed as the second most important mandate for marketers (behind accelerating revenue growth) in the Data & Marketing Association’s 2018 Statistical Fact Book. However, only 15% of marketers believe their company is successful in delivering great customer experiences. The urgency, focus and concern on achieving an omnichannel experience have become critical to success. According to Advertising Age, 80% of consumers are more likely to do business with a company if it offers a personalized experience. You can’t afford to be left behind.
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