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Return on Investment
after adopting Adobe Experience Cloud
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Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study that examines the potential return on investment (ROI) enterprises may realize by adopting Adobe Experience Cloud and transforming into an experience-driven business. Adobe Experience Cloud — consisting of Adobe Analytics, Adobe Audience Manager, Adobe Experience Manager, Adobe Campaign, Adobe Advertising Cloud, Adobe Target, and Magento Commerce Cloud — the industry’s only end-to-end solution for experience creation, marketing, advertising, analytics, and commerce.
To analyze the business impact of Adobe Experience Cloud, Forrester interviewed nine customers across seven industries, with an average of nearly five Adobe Experience Cloud products implemented. These customers have above-average product adoption scores and years of experience using the solutions for marketing, customer experience management, and analytics.
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