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The Forrester Wave: Data Management Platforms In Asia Pacific
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In our 39-criterion evaluation of data management platforms (DMPs) in Asia Pacific (AP), we identified the 10 most significant ones — Adobe, BrainPad, Cxense, iPinYou, Lotame, nEqual, Oracle, Salesforce, Talkingdata, and TG360 — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.
Adobe and Salesforce lead the Pack forrester’s research uncovered a market in which adobe and salesforce are Leaders; Lotame, iPinyou, nEqual, BrainPad, and Oracle are strong performers; and Cxense, TG360, and TalkingData are contenders.
Local Data ecosystem Integration and Market- Specific approaches are key differentiators as the DMP core technology matures, marketers should select vendors that can address market- specific challenges in the region and integrate with local advertising and marketing ecosystems to successfully deliver on maturing customer cases.
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