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Unlike the silos of the Beer Game, today’s global business climate demands a more intelligent approach through connectivity and a free flow of data, but one that is simultaneously nimble and customisable to the needs of each individual industry and business, both large and small. This new cloud-based system, the intelligent supply chain, harnesses software as a service (SaaS), machine-based learning, AI and IoT, ensuring that real-time data is continuously – and seamlessly – shared across the entirety of a company’s supply chain, from the convenience store fridge to the trucking company, and all the way back to the brewery’s teams that manage hops inventory and maintain bottling equipment.