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Transforming into an Experience-Driven Business
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Adobe Experience Cloud, interviewed organizations struggled to get a 360-degree view of their customers using disparate, homegrown and third-party marketing and digital experience technologies that were poorly integrated. Furthermore, organizations had no way to empirically test what impacted the customer experience, thereby leading to organizational gaps in what stakeholders knew would help to engage, convert, and retain customers across the customer life cycle.
Key Findings
Financial growth
Operational productivity gains
Customer acquisition and technology cost savings
Costs
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