Springbot finds that leveraging multi-channel marketing equates to stronger holiday results

eCommerce marketing data released today by Springbot reveals that not even the strongest of turkey comas and extra serving of mashed potatoes could keep consumers from spending big with small retailers small retailers this Thanksgiving weekend. On average, Springbot merchants saw a 15% bump in online revenue this Cyber Monday compared to last year. Furthermore, this year's average order value was 2.3% higher versus 2015. Overall, the top performing marketing channels used by SMB eCommerce stores were automated triggered emails, social media and retargeting. Here are Springbot's other key findings from the day:  This year alone, Springbot merchants saw that social sites including Facebook, Instagram, Twitter and Pinterest drove 16.8% of marketing-driven revenue. This is likely a result of innovations that are empowering marketers with opportunities such as Shoppable Instagram, trackable links, and paid media. Retargeting ads for web and social, which thrive on the holidays' increase in web site traffic, drove 12.5% of marketing-driven revenue this year. Springbot merchants found that adding social to their retargeting strategy increases conversions by 73%. Automated triggered email campaigns drove 18% of marketing-driven revenue, up 61% from 2015. Multi-channel marketing doesn't come easy, especially retailers operating on a smaller scale. In fact, according to Gartner, more than 90 percent of marketers struggle to seamlessly connect more than three channels on the buyer journey.