Triblio: How one company is using account based marketing (ABM) to revolutionize industry

Tech companies are all the rage these days thanks to the continued success of Amazon, Facebook, Google, and others. But there are still small start-ups that haven't quite garnered as much attention in the media. One of those startup companies is #Triblio, an account based marketing company that is revolutionizing the industry. Triblio's Background. Triblio was founded by CEO Andre Yee in 2013 after he spent some time working with the executive team at Eloqua. Yee took Shawn Cook, an experienced sales executive at Eloqua, with him. The team was built out and immediately began focusing on how they could achieve their stated mission over the next few years. Triblio's Mission. According to their website, Triblio's mission is to provide account based marketing software (ABM) to help increase demand and engagement from certain customer accounts. This ABM allows marketers to directly target audiences who would be most likely to purchase products and can help increase engagement with current or future customers. But just how does it work?