This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.In this holiday edition, Robert and I explore Facebook’s new process for dealing with fake news – and the opportunities it may present for content-driven brands. In other news, we discuss why your body of work matters, why some research is really bad, and how sponsored content can pay off for a business. Our rants and raves feature David Copperfield and a new Altimeter report; we close the show with an example of the week from OpenView Venture Partners.