The changing role of the CMO – with Josh Epstein of Kaminario
diginomica | February 02, 2017
Selling a hardware product like all flash storage means there is no free trial or freemium offering to get a prospective client to try. Epstein said you have to be more innovative in how you provide content and generate demand. This is part of the reason why Epstein is looking forward to working with account-based marketing. He’s only fifteen months into his CMO role at Kaminario and ABM is his first focus for 2017.