From Idea to Execution: 5 ABM Tactics to Implement Today

There are many arguments on blogs, podcasts, and talks declaring “Account Based Marketing isn’t new.” Sure, there are elements of ABM that smart B2B practitioners have been doing for years, such as focusing on accounts rather than leads and sending personalized communication to decision makers. However, there are many aspects that have been recently established to supplement selling efforts or overhauled and modernized. But rather than continuing to debate whether it’s new or not, our time is much better spent on moving the industry and idea forward.
Read more at http://www.business2community.com/marketing/idea-execution-5-abm-tactics-implement-today-01764551#46yQgphfq8DovB2Y.99