How to Develop Content Marketing Metrics & KPIs
Business 2 Community | June 01, 2017
Many marketers jump into measurement without a clear idea of what exactly they would like to accomplish with their content campaigns and assets. Ultimately, this can lead to using the wrong content marketing metrics, which can be a waste of both time and resources. To set your organization up for success, you’ll want to first identify what your content marketing goals are and then tie these specific goals to content KPIs and metrics.