A Template for Measuring Demand Marketing Orchestration

At what point in your demand generation process do you start with attribution reporting? Are you able to pinpoint marketing’s influence through the duration of the funnel?For most of us, we get started at the point of inquiry, because that’s where our marketing automation platform starts providing us with detailed metrics. But the customer lifecycle doesn’t start with an inquiry. It starts with identifying new targets – something we must be doing constantly, every day.In fact, when I was working through some of this reporting at Integrate, I noticed that our circular customer lifecycle stage map was missing this key stage too. Even we had overlooked that aspect, despite living and breathing it every day!