The State of Social Media Advertising

Social media marketing, broadly speaking, is made up of two distinct strategies brand pages (organic) and advertising (paid).While past advice in this area has focused mostly on the organic area, the truth is that most brands find it very difficult to perform well in this area. Organic social media marketing is harder than it ever has been before, and in that type of climate, wrong. At the same time, the paid side of social marketing has grown up and established itself as an effective way to reach customers in many different industries. And so, it’s time for marketers to ensure that they are getting the most out of social media advertising.