10 Lead Magnet Ideas for An Irresistible Email Opt In Offer

Digital marketers can create more sales opportunities by focusing on email lead capture. More contacts to market to means more chances for a sale. The value of an email address lies in direct, sales oriented communication that drives revenue. It may differ from business to business but email still remains king when it comes to marketing ROI. In this post, we take a look at a variety of lead magnet ideas that you can use on your website to increase email signups. It’s the simplest way to convert your daily website traffic into qualified leads. A lead magnet, also called gated content, is generally a piece of content that requires visitors to opt-in via email. This gives you, as a marketer, the power to drive leads for your business while providing value to your prospects.