The Rise of Account Based Marketing through AI

Nate Skinner, Vice President of Product Marketing at Salesforce, has been in B2B marketing for ten years with a focus on enterprise software, cloud, and mobile technology. Nate is responsible for B2B marketing for Salesforce, Pardot, and Einstein. In this episode, Nate and I are diving into Salesforce Einstein Account-Based Marketing (ABM). You’re going to learn what it is, how it’s used, and examples of Salesforce Einstein in to this podcast, you’ve noticed that I’m paying quite a bit of attention to artificial intelligence (AI) and how it impacts marketing professionals and the sales process. I believe the lines are blurring between marketing and sales.