Which Marketing Messages Sway the B2B Tech Buyer’s Decision?
Business Wire | November 30, 2017
The “U.S. Technology Marketing Report,” developed and commissioned by LAVIDGE, reveals how technology buyers respond to marketing aimed at winning their investment dollars. Among the key findings: 40 percent of decision-makers prefer face-to-face meetings with vendors when considering purchases, and 52 percent are influenced by consulting colleagues and friends.