Inflowing launches new WordPress plugin that opens up account-based marketing to SMB and midmarket

Leading account-based marketing agency launches new tool to make web personalisation simple, easy and affordable.United Kingdom (PRUnderground) December 19th, 2017.Inflowing today announces the launch of ABM for WP, a plugin for WordPress that gives businesses of all sizes the ability to personalise content for individual companies on their website.This powerful software allows marketers to run account-based marketing at scale, to provide different web experiences for the different industries they target, or to respect the different geographies of their customers.ABM for WP’s powerful technology recognises where an individual visitor to a WordPress website is coming from, matches that with information about their business, and then shows them content that has been designated by the licensee as being relevant to them.Daley Robinson, Managing Director of Inflowing, says: “B2B marketing is all about treating your customers and prospects as individuals. That means making them feel special with the personal approach, whether it’s personalised emails, keep-in-touch calls, or face-to-face visits.