5 Tips for Alternative Search Engine Marketing

You know there are more platforms besides Google to exercise your marketing prowess, right? Yes, the Silicon Valley-based juggernaut still remains the bread and butter for digital marketers by a mile, but this doesn’t mean alternative or niche search engines should be left in the dark. As you map out your strategies and campaigns for 2018, consider these five tips to help you optimize your presence on some of the web’s other heavy hitters including YouTube, Amazon, TripAdvisor, Yelp, and eBay. rom the drawing board to the edit bay, video production can consume so much time and effort. As a result, some miscellaneous, but nevertheless important, elements of the process might get put on the back burner. Take it from Wpromote Senior SEO Manager, Justin McKinney: “Take advantage of product descriptions and thumbnails. Long-form product descriptions help YouTube understand what your video is about, and thus help your rankings. Compelling thumbnails entice people to click through to your videos.”