InsideView and Bombora Help B2B Companies Further Focus Their Total Addressable Markets (TAM) Using Intent Data

It seems like just yesterday we announced InsideView Apex, the first executive decision engine that helps B2B companies plan, execute, and optimize their go-to-market strategies. Today we’re excited to announce a significant enhancement for InsideView Apex the addition of intent data as another important signal to help business leaders identify ideal prospects and market opportunities.  InsideView has teamed up with Bombora, the leading provider of B2B intent data, to bring this additional signal to our platform. Bombora aggregates the largest source of B2B intent signals, analyzing content consumption across a cooperative data network of thousands of B2B websites. By understanding which companies are more interested in specific topics, Bombora’s data identifies prospects that have displayed a strong indicator of purchase intent.