Folloze Launches ‘Content Sites’ Functionality For ABM Platform

ABM Engagement Platform provider Folloze has released a new functionality designed to enable users to develop end-to-end personalized engagement strategies across marketing and sales through branded content microsites. Dubbed Content Sites, the feature aims to merge content marketing, sales engagement and digital marketing capabilities into a single solution by allowing marketing and sales to work collaboratively to deliver highly personalized experiences, according to David Brutman, Chief Product Officer and Co-Founder of Folloze. The microsite can be personalized for the sender/seller, as well as for the actual end customer. “The outcome is to run ABM engagement campaigns at scale,” he added.