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2020 Cx Maturity Research Australia
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During these exceptionally challenging times, it is more important than ever to ensure that businesses are able to provide a meaningful customer experience. The customer has always been king and they know it. More than ever, Australian businesses will have to respond and adapt to rising customer expectations and the pace of innovation and change–in both good times and bad.
The research is based on a survey of 201 senior executives who are responsible or significantly influencing the development of Customer Experience (CX) strategy and execution within Australian businesses with 100-5,000+ employees. We surveyed the opinions of these CX Decision makers across a range of organisations including retailers, banks, manufacturers, transport, health and government.
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