State Of Virtual Events: Orgs Viewing Virtual As Independent Channel To Promote Success
With 61% of marketers planning to increase their investment in digital events in 2022, virtual events will remain a key addition to event programs along with in-person and hybrid events.
As marketing teams navigate the virtual event landscape with a focus on balancing attendee education and entertainment, this report will focus on the importance of providing immersive, interactive experiences in the digital medium to host successful virtual events. Specific discussion topics include:
Putting attendees at the crux of planning;
Promoting networking and attendee/sponsor engagement through interactivity; and
Measuring the success of virtual events by tracking attendee actions and prolonging engagement.