4 Common Intent Data Mistakes
(And How To Avoid Them)
Everywhere marketers turn, people are talking about intent data. After all, 94% of marketers believe that using data to track buyer intent gives them a competitive advantage.
But in reality, many organizations are barely scraping the surface of how intent data can benefit them and, more importantly, their bottom line.
Throughout this white paper, experts and practitioners discuss the less obvious considerations of intent data and provide tips and tricks on how to maximize data usage.