| | | TAKE CONTROL AND ACCELERATE YOUR ABM STRATEGY | | With B2B marketers in mind, Demandbase has introduced Self-Serve Targeting and Site Analytics two new features that enable faster access to metrics and campaigns, providing marketing teams with next-level control over their ABM strategies. Join our webinar for an in platform walk-through o... | | |
APR 15, 2020 | 15.00-15.45 | | ACCOUNT BASED MARKETING: WHEN INBOUND IS NO LONGER ENOUGH | Many B2B companies have seen great results by implementing the inbound methodology, but it isn't the answer to everything.
If inbound could be compared to fishing with a net, Account Based Marketing, or ABM, would be fishing with a spear. A bespoke range of methods are used to t... | | |
| | | 3 PROVEN ABM DIRECT MAIL PLAYS TO TAKE AND TRY TODAY | | Now that you’ve learned how to build out your ABM strategy, it’s time to put your newfound knowledge to the test. We’re going to give you three real-life examples of how Drift and PFL have executed on ABM Campaigns using Direct Mail, and how you can run these same plays a... | | |
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| | | INTEGRATED WAYS TO POWER THE CUSTOMER LIFECYCLE | | Studies show consumers with an emotional connection to a brand have a 306% higher lifetime value. During this critical time, bridging online and offline experiences to build relationships is now more important than ever. Many companies have found themselves in uncharted territory and need ... | | |
APR 21, 2020 | 11:00 am - 12:00 pm | | EMBED YOUR ABM PROGRAM. ACCELERATE YOUR GROWTH | | Building a world class account-based marketing (ABM) program that delivers stronger relationships, enhanced reputation, and increased revenues means designing and deploying the right approach across your business. For marketing executives and ABM program leaders, there are a number of crit... | | |