| | | THE ANATOMY OF GREAT SALES ENABLEMENT | | A Sales Enablement program can be the key to higher win rates and greater productivity. However, all effective Sales Enablement programs have a lot of moving pieces. To achieve a sustainable and successful program, all of the pieces must be working in harmony. | | |
| | | ENGAGING MILLENNIALS WITH INFLUENCERS, SOCIAL, AND PR TACTICS | | In a world where brands are competing for mindshare of Millennials, Miller Lite is taking a challenger approach and breaking through with its experiential program “Know Your Beer”. Learn three ways to effectively cut through the clutter and make Millennials think differently ab... | | |
| | | UPDATING YOUR LOGISTICS BRAND FOR THE DIGITAL WORLD
| | By 2020, about half the workforce will be millennials - this is the generation that grew up alongside technology. Yet the logistics sector is lagging SIGNIFICANTLY when it comes to marketing and branding for this generation. Once considered vapid and unnecessary, social media has become th... | | |
| | | THE RISE, FALL, AND RISE OF MARKETING TECHNOLOGY | | Recent Gartner research shows that marketing technology on average is consuming 22% of enterprise marketers’ budgets on par with media, people and services. Yet, other research reveals that only 15% of marketers consider themselves among the “most successful marketers” us... | | |
| | | B2B WEBINAR SERIES WITH STEIN IAS | | Join fellow industry leaders from the comfort of your office and tap into a wealth of information on key topics surrounding the advertising & marketing industry. Webinars are complimentary for ANA members. Webinar Series are listed below by topic and a chronological listing of al... | | |
| | | MARKETING INTELLIGENCE FOR A NEW AGE | | Consumers are exposed to thousands of messages a day. To cut through that clutter, you need real-time intelligence to connect your marketing to the people that matter and to deliver the right messages across channels and devices. But how? Join Visual IQ’s CMO, Wayne St. Amand to lear... | | |