| | | CLOSE BIGGER DEALS WITH ACCOUNT-BASED MARKETING THROUGH LIVE CHAT | | One of the key ways to convert high-value accounts into customers is with Account Based Marketing (ABM). ABM is a new motion for many sales and marketing teams, but getting started with ABM still can be easy with a few foundational tools. At Intercom, we built out ABM and outbounding motio... | | |
| | | ACCOUNT-BASED MARKETING WITH 6SENSE | Webinar will cover:
- Personalizing content for strategic accounts
- Having visibility into campaign responses & sales touches
- Capturing intent signals and connecting it to prospect accounts
- Analyzing buying signals over time | | |
| | | HOW TO NAIL VALUE PROPOSITIONS IN AN ABM PROGRAMME | | One of the toughest, but most important, differences between tradition campaign marketing and account based marketing lies within the value proposition. ABM allows you to carve out a number of different propositions and put the right one to market in the right place. This may be done progr... | | |
| | | TOP TIPS: USING EMAIL MARKETING TO PENETRATE TARGET ACCOUNTS | | Email is still a very effective marketing channel to create engagement and reach your buyers. Join Engagio in this webinar to learn how to combine email marketing with an account-based strategy to increase results and accelerate the buyer’s journey. We’ll share top tips to pene... | | |
| | | HOW MARKETING CAN WIN B2B SALES – AN INTRODUCTION TO BUYER ENABLEMENT | | B2B buying is more complex than ever before. To drive organizational growth content marketers have to do more than simply educate buyers; they must enable them to buy. Marketing leaders should rely less on the constant generation of thought leadership, white papers, infographics and videos... | | |
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