NEWS

   

EVENTS

Conferences

Dreamforce 2019

DREAMFORCE 2019

November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM

B2B COMMITTEE: ABM

December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

Wells Fargo TMT Summit 2019

WELLS FARGO TMT SUMMIT 2019

December 02-04, 2019
This event is intended for clients of Wells Fargo and its subsidiaries (including Wells Fargo Securities, Wells Fargo Advisors, and Abbot Downing) who received this invitation directly from their Wells Fargo contact, or individuals expressly invited by a Wells Fargo Securities research analyst. Any ...

Multicultural Marketing & Diversity

MULTICULTURAL MARKETING & DIVERSITY

December 05-05, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations and teams th...

Brand Management

BRAND MANAGEMENT

November 20-20, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

B2B MARKETING LEADERS FORUM MELBOURNE 2019

B2B MARKETING LEADERS FORUM MELBOURNE 2019

November 19-19, 2019
400 B2B marketers gather every year in Sydney in May at APAC’s largest conference for B2B marketers and finally, in November last year we brought the Forum to Melbourne (because so many of you asked us too). At Melbourne’s 2nd annual B2B marketing conference it’s your chance to lea...

Brand Management, West Coast Chapter

BRAND MANAGEMENT, WEST COAST CHAPTER

November 14-14, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

 

Webinars

NOV 21, 2019 | 12:00 PM
A NEW APPROACH TO OPTIMIZING THE ACCOUNT-BASED MARKETING AND SALES REVENUE ENGINE
The SiriusDecisions Demand Unit Waterfall is a model designed to help b-to-b organizations better understand and track the account and contact activity within their current and prospective accounts. The Demand Unit Waterfall is particularly relevant to account-based marketing (ABM) as it p...
NOV 21, 2019 | 12:00 pm - 12:30 pm
ABM OPTIMIZATION AND SCALE: 3 COMMON ABM PITFALLS AND HOW TO RECOVER FROM THEM
ITSMA’s Rob Leavitt, SVP, Consulting, is teaming up with Demandbase as part of their ABM Unleashed Virtual Experience, a three-day event offering on-demand webcasts on topics under three main themes: ABM Ecosystem, ABM Alignment and Measurement, and ABM Optimization and Scale. Rob wi...
NOV 26, 2019 | 8:30 p.m.
OPTIMIZE YOUR MARKETING MIX TO IMPROVE DEMAND GENERATION
Which content types and calls-to-action (CTAs) to use in marketing campaigns to capture and keep buyer attention and maximize conversion rates. Which marketing channels drive top-of-funnel interest and those that increase conversion rates across the marketing funnel. How to design targeted...
NOV 27, 2019 | 2:00 pm-3:00 pm
WHY PODCASTING IS THE ULTIMATE ABM STRATEGY
ABM has taken the world by storm, helping brands to identify and target the most important key accounts that will lead to success and growth. But there is still one area that existing ABM solutions have failed to solve: Engagement. Identifying the right accounts does no good if they can&rs...
DEC 04, 2019 | 11:00
5 TOP TIPS FOR BUILDING AN INTEGRATED ABM DIGITAL STRATEGY
In this webinar, you will walk away with:
- An understanding of the challenges of setting up ABM programs when integrating digital tactics
- How to use a multi-channel strategy to maximise pipeline generation and ROI within target accounts
- Proven examples of how to o...
DEC 04, 2019 | 11AM
THE 8 BIGGEST MISTAKES OF ABM PROFESSIONALS AND HOW TO AVOID THEM
B2B marketers are constantly looking for the best way to achieve their marketing goals and therefore increase sales. Account-Based Marketing is a targeted approach dedicated to strategic accounts. It consists of focusing marketing and sales resources on a defined set of target key accounts...

UL 508 STANDARD TRANSITION TO IEC-BASED UL STANDARDS
Sponsored
Starting January 26, 2017, UL 60947 will be replacing the current requirements in UL 508 for several types of industrial control equipment. Transitioning files now can help set you up for success. Listen to a UL expert cover the current and future state as well as the overall implementatio...
LOCALIZED CONTENT ROUND UP
Sponsored
About the articles in the round up: 1. When Do Businesses Need to Localize Their Content? In this age of personalization, consumers want content that speaks to their unique needs. Discover how international brands are realizing localization is the best way to give it to them. 2. 5 Brands ...
SEASONAL CONTENT ROUND UP
Sponsored
About the articles in the round up: 1. Why Pre-Planning and Timing is Critical for Seasonal Content Evergreen content isn’t the only option for your digital content strategy. Discover why seasonal content can boost your social media presence and check out this handy shortlist of special d...
PPG INDUSTRIES STRATEGIC BUSINESS REVIEW UPDATE
Sponsored
An additional operational and growth investment review of the U.S. and Canada architectural coatings business was completed by globally-recognized independent consulting firm. Comprehensive internal operational assessment identifies further opportunities to improve profitability of the ove...
TOP 5 WAYS YOUR NETWORK CAN GIVE YOUR BUSINESS A COMPETITIVE EDGE
Sponsored
Seventy percent of today's Midsize businesses are investing in technology to customize the user experience, improve customer satisfaction, build loyalty, and gain a competitive advantage. But the ability to deliver amazing user experiences is dependent on high-performance, reliable connect...
REDUCING OPERATIONAL COSTS WITH A CLOUD-MANAGED NETWORK
Sponsored
Saving time and keeping costs down for your IT team is key if you’re expanding a network to support new initiatives, navigating through growing security challenges, or planning a refresh of older technology. Join Roderick Dixon, Aruba’s Solutions Marketing Manager to learn how Aruba delive...

RESOURCES

Most marketers will say that the “prime directive” of marketing is to drive revenue growth. But in reality, revenue growth is a by-product of creating value for customers and providing gre...

Owning a business requires a great deal of dedication, time and research. You are constantly moving forward, looking for ways to improve your product or service, your work environment, marketing metho...

If you’ve watched Mad Men, you’re more than familiar with names like Lucky Strike and Samsonite. The real-world accounts serviced by the svelte account executives of Sterling Cooper Draper...

I’ve spent the past few weeks discussing account-based marketing (ABM), a powerful but under-implemented strategy. My first post covers the history of account-based marketing, from the “Ma...

Account-based marketing is, in many ways, the exact opposite of the traditional demand generation approach. Rather than reaching broadly across a large number of organizations, companies that employ a...

Traditional lead generation, in which marketers capture as many leads as possible, and then qualify them later in the funnel, is an incredibly powerful technique. But as many as 79% of marketing leads...

Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key grou...

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you. Account-bas...

Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog ...