JAN 23, 2020 | 11:00 am - 12:00 pm | | ITSMA’S 2020 STATE OF THE PROFESSION ADDRESS | | As marketing continues on its transformation journey, we see that increasingly marketing is being recognized for its impact on revenue growth and value to the business. Marketing’s influence is on the rise and it’s more than influence on pipeline and revenue. Marketing is on th... | | |
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| | | JUMPSTARTING REVENUE STRATEGIES | | This strategically timed webcast will be positioned as a prescriptive session providing best practices and use cases B2B brands can borrow and apply as they look to advance both their account-based strategies and their broader acquisition campaigns. Delivered in a panel format, the webcast... | | |
| | | DEBUNKING ACCOUNT-BASED MARKETING MYTHS HOW TO PLAN FOR ABM IN 2020 | | Account-based marketing is the best way for businesses to acquire large accounts, create better engagement and build relationships. Unfortunately, most organizations are not well informed about ABM and hence have false expectations about what ABM can or cannot do. While opportunity and rev... | | |
| | | MAKING SENSE OF THE EVOLVING ABM SOLUTION LANDSCAPE | | In just a few short years, ABM has evolved rapidly from the buzzword du jour to a mainstream strategy already implemented, being rolled out, or being planned for by nearly every B2B organization. To meet this need, the landscape of vendors offering solutions that can enable an ABM strategy... | | |
| | | KEYS TO SUCCESSFUL MARTECH PROCUREMENT | | The marketing technology landscape now includes more than 7,000 distinct solutions, and the number is still growing. Recent research shows that many companies are spending as much on marketing technology as they are on media and more than they are with agencies. Research also shows that co... | | |