NEWS

   

EVENTS

Conferences

 Aprimo Sync! 2020 (Global)

APRIMO SYNC! 2020 (GLOBAL)

April 07-09, 2020
Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

The MarTech Conference 2020

THE MARTECH CONFERENCE 2020

April 15-17, 2020
Marketing. Technology. Management. Three previously siloed disciplines, now converging. As you travel along the path toward digital transformation, re-examining your professional identity, role, and responsibilities, you realize that your situation and experience set you apart. You’re operatin...

ContentTECH Summit

CONTENTTECH SUMMIT

April 20-22, 2020
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Come to the ContentTECH Summit to learn ...

Gartner Marketing Symposium/Xpo 2020

GARTNER MARKETING SYMPOSIUM/XPO 2020

May 18-20, 2020
Your destination for marketing excellence, strategy and innovation. Drive your marketing vision, communicate your strategy and lead with confidence. Gain critical insights to navigate global/local market changes and socioeconomic shifts. Deliver an exceptional customer experience across all channels...

Content Marketing Expo 2020

CONTENT MARKETING EXPO 2020

April 01-03, 2020
Content Marketing Expo is going to be held in Tokyo Big Sight, Koto, Japan starting from 01 April. It would be a 3 days business Trade Show organized by Reed Exhibitions Japan Limited focusing on the companies news, products and services of Business Services industry.

Adobe Summit 2020

ADOBE SUMMIT 2020

March 29-02, 2020
Join us at Adobe Summit and discover strategies to transform your business and deliver personal and engaging customer experiences.

ABM INNOVATION SUMMIT 2020

ABM INNOVATION SUMMIT 2020

March 17-18, 2020
Account-Based Marketing has quickly been established as an essential part of a B2B marketing and sales strategy, but the next chapter in ABM is yet unwritten. Ready to move ABM beyond pilot programs and generate massive results across all of your marketing and sales programs?

B2B Marketing Exchange 2020

B2B MARKETING EXCHANGE 2020

February 24-26, 2020
A new decade is upon us, which means it’s time for B2B marketers to leave the tactics that didn’t work behind them and think of new ways to develop killer content and experiences. If you’re looking for some inspiration, check out this collection of resolutions from Slalom‘s T...

 

Webinars

APR 14, 2020 | 10 - 11AM
TAKE CONTROL AND ACCELERATE YOUR ABM STRATEGY
With B2B marketers in mind, Demandbase has introduced Self-Serve Targeting and Site Analytics two new features that enable faster access to metrics and campaigns, providing marketing teams with next-level control over their ABM strategies. Join our webinar for an in platform walk-through o...
APR 15, 2020 | 15.00-15.45
ACCOUNT BASED MARKETING: WHEN INBOUND IS NO LONGER ENOUGH
Many B2B companies have seen great results by implementing the inbound methodology, but it isn't the answer to everything.
If inbound could be compared to fishing with a net, Account Based Marketing, or ABM, would be fishing with a spear. A bespoke range of methods are used to t...
APR 16, 2020 | 2PM
3 PROVEN ABM DIRECT MAIL PLAYS TO TAKE AND TRY TODAY
Now that you’ve learned how to build out your ABM strategy, it’s time to put your newfound knowledge to the test. We’re going to give you three real-life examples of how Drift and PFL have executed on ABM Campaigns using Direct Mail, and how you can run these same plays a...
APR 16, 2020 | 11:00 am - 11:45 am
IBM’S DRIVING MORE PIPELINE WITH A CLIENT CENTRIC, INTELLIGENT, AND ALWAYS-ON DIGITAL ENGINE
ITSMA’s Marketing Excellence Awards (MEA) webcast series showcases programs we awarded in 2019 for best performance in marketing B2B services and solutions in categories including, account-based marketing, brand & reputation, customer success, driving strategic growth, marketing ...
APR 21, 2020 | 12 p.m.
INTEGRATED WAYS TO POWER THE CUSTOMER LIFECYCLE
Studies show consumers with an emotional connection to a brand have a 306% higher lifetime value. During this critical time, bridging online and offline experiences to build relationships is now more important than ever. Many companies have found themselves in uncharted territory and need ...
APR 21, 2020 | 11:00 am - 12:00 pm
EMBED YOUR ABM PROGRAM. ACCELERATE YOUR GROWTH
Building a world class account-based marketing (ABM) program that delivers stronger relationships, enhanced reputation, and increased revenues means designing and deploying the right approach across your business. For marketing executives and ABM program leaders, there are a number of crit...

DON’T JUST MAINTAIN. INSPIRE.
This webinar demonstrates how Autonomous Database benefits your whole organisation. It’s so easy to use – simply load and run. And there’s no need to be an expert, business colleagues with no machine learning experience can use Autonomous Database in an intuitive way. Your role is key in e...
DON’T JUST UPGRADE. REVOLUTIONISE.
This webinar shows how Autonomous technology will do more than change your role. It will transform it forever. You can say goodbye to the day-to-day routine of admin, patching and tuning. Leaving you free to focus on design, analytics and strategy. And what connected data offers, will make...
REAL TIME INSIGHTS KEEP YOUR COMPANY AHEAD
Don’t just generate insights. Generate inspiration. Automating data enables easier, faster, better self-service insights better insights, giving your company power to innovate and be creative. Discover the endless possibilities in our webinar.
GET YOUR DATA WORKING FOR YOU
Could your data insights be working even harder for you? Phil Carter of IDC and Neil Sholay of Oracle discuss the capabilities of Artificial Intelligence. From connecting data for deeper customer and employee understanding, to freeing up time so you can focus on innovation and strategy. Wa...
DON’T JUST COLLECT DATA. CONNECT IT.
When you can offer hyperpersonalised content and products to customers, you can drive loyalty, profit and growth. Discover how hyperconnnected data is the answer to creating richer, more satisfying customer experiences across channels, wherever they are in their purchase journey. Our video...
DON’T JUST COLLECT DATA. CONNECT IT.
When you can offer hyperpersonalised content and products to customers, you can drive loyalty, profit and growth. Discover how hyperconnnected data is the answer to creating richer, more satisfying customer experiences across channels, wherever they are in their purchase journey. Our video...

RESOURCES

In today’s world of rapid-fire product release where – it’s been said – if your product is good someone will copy it, what sets one company apart from the next when everything ...

I’m not here to extol the benefits of direct mail. That’s trodden ground. No, I’m on a bigger mission: to prevent B2B marketers from being ignored. And today I’m focusing on di...

Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual ac...

Are you confident your data is secure? Do you generate meaningful insights from your data? Discover what more you can do to keep your IT department ahead of the curve. Answer three simple questions an...

您的企業是否正獲得成為數據領導者所帶來的成長,還是已經落後了?那些走在前端的企業,因為數據帶來的洞見,將有更顯著的成長和創新。釐清您目前在數據管理上的狀況,並瞭解若要從數據中獲得更有意義的洞見,下一步的計劃是什麼。無論貴企業目前的情況如何,都將獲得一份行動計劃,幫助您走上領導者之路。...

越來越多的企業意識到,雲端技術對於取得策略優勢至關重要。無論您的企業是否已遷移至雲端,您都將瞭解其對貴企業未來發展的重要性。因此,對於報告中列出打造成功雲端的五大步驟,我們認為您應該會覺得有所助益。這五大步驟分別是:獲得新技能、組織該做的準備、尋找可信任的供應商、具有成本效益的整體方法和採用自主技術。...

Is your organisation reaping the benefits of being a data leader, or is it lagging behind? Those organisations that lead the way experience more significant growth and innovation. Find out your positi...

您確定您的數據安全嗎?您是否已從數據中獲得有價值的洞見?想瞭解如何才能使IT部門保持領先地位?回答三個簡單的問題,並根據貴公司的需求取得一項行動計劃。掌握有關您邁向數據領導者的關鍵資訊,採取行動並獲得成果。...

Data driven companies grow eight times faster than those that work from intuition. This report explores how those that make better use of their rich information resource are getting ahead, with augmen...