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    NEWS

    THE LATEST NEWS, DEVELOPMENTS AND ANNOUNCEMENTS AS THEY HAPPEN

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  • EVENTS

    EVENTS

    CONFERENCES, TRADE SHOWS, LIVE WEBCASTS, NEW LAUNCHES, SEMINARS AND TRAINING EVENTS

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  • COMPANIES

    COMPANIES

    PARTNERS, SOLUTIONS & SERVICE PROVIDERS, SUPPLIERS AND INDUSTRY ORGANIZATIONS

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  • RESOURCES

    RESOURCES

    WHITEPAPERS, MARKET REPORTS, RESEARCH, ON-DEMAND WEBINARS, VIDEOS AND INFOGRAPHICS

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NEWS

   

EVENTS

Conferences

Fort Myers Professional B2B Networking

FORT MYERS PROFESSIONAL B2B NETWORKING

July 26-26, 2018
Our goal is to bring high quality, hardworking and reliable businesses together. Whether you have an established company or you are starting a new business from scratch, PBR can help. Our members strive to help one another and build each other's businesses. Experience networking with real result...

2018 #FlipMyFunnel B2B Marketing and Sales Conference

2018 #FLIPMYFUNNEL B2B MARKETING AND SALES CONFERENCE

August 08-08, 2018
The 2018 #FlipMyFunnel B2B Marketing and Sales Conference will be THE event of the year. We are planning a full day of sessions designed with tactical information and inspirational content. And if that wasn't cool enough, you'll also meet practitioners just like you who have been in the tren...

2018 B2B MARKETING AND SALES CONFERENCE

2018 B2B MARKETING AND SALES CONFERENCE

August 08-08, 2018
We’re setting out to create a different kind of conference. One that is about you, the marketing and sales practitioner. At FlipMyFunnel, you will attend practical, no fluff sessions with 1,000 like-minded professionals who are right in the trenches with you. These practitioner-led sessions wi...

Content marketing Summit

CONTENT MARKETING SUMMIT

August 06-08, 2018
Content marketing has grown up. As the age of “sponsored posts” comes to a close and platforms like Facebook continue to make it harder for brands to reach audiences, brands are facing a new host of challenges when it comes to producing and disseminating their content. Join us at the Dig...

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations and teams th...

Amsterdam Affiliate Conference

AMSTERDAM AFFILIATE CONFERENCE

July 17-20, 2018
The Amsterdam Affiliate Conference 2018 is taking place on the 17th - 20th July 2018 and is a part of the newly formed iGB Live! event. There is a real buzz around the Amsterdam Affiliate Conference this year following the introduction of iGB Live!. You can expect more delegates, more affiliates and...

THE DEFINITIVE DIGITAL MARKETING GATHERING

THE DEFINITIVE DIGITAL MARKETING GATHERING

July 17-18, 2018
Three days, that includes 70+ talks, sessions, and workshops — PLUS new full-day Masterclasses. We help you stay ahead of the latest digital trends and practices with tons of practical, game-changing ideas you can immediately apply to your marketing strategy. You might need a second brain to p...

2018 Nonprofit Marketing Conference

2018 NONPROFIT MARKETING CONFERENCE

July 16-18, 2018
At the AMA Nonprofit Marketing Conference, we’ll teach you how to reach a bigger audience on a smaller budget, and transform your marketing dollars into maximum impact. Help your organization become greater than you thought possible. Gain insight and expertise from some of the top minds in the...

 

Webinars

JUL 24, 2018 | 1:00 pm
HOW TO REMOVE DEFAMATION AND OTHER DAMAGING CONTENT FROM THE INTERNET
Online reputation attacks have a lasting damaging effect on an individual or business. This topic provides practical counseling about proactive steps that can help limit the damage created by negative content on the Internet and examines the legal system's role in protecting victims of...
JUL 24, 2018 | 9:00AM
ABM TECH TALK: TORONTO
You’ve gotten started with an ABM strategy and it’s starting to show a positive impact – high engagement with target accounts, increased pipeline, faster close rates and bigger contract values. Now everyone wants more ABM – more data, more insight, more new customer...
JUL 25, 2018 | 10:30 PM
HOW TO BUILD YOUR B2B MARKETING DASHBOARD
B2B marketers are looking for ways to maximize ROI, but need more than just data. They need actionable insights. However, gaining insights into what works and improving marketing effectiveness has become a challenge. With B2B Marketing Analytics, both marketing and sales can easily view th...
JUL 25, 2018 | 9:00AM
CHICAGO ADVANCED ABM CERTIFICATION
Join us on July 25th for a full day of interactive sessions designed to guide you in building a winning ABM strategy that drives true business results. You'll walk away with a 30-60-90-day plan for deploying your own Account-Based Marketing program and have tactical advice from real su...
JUL 26, 2018 | 1:00 pm
MARKETO'S SECRETS TO SCALABLE DEMAND GENERATION
Curious to see how the Marketo Demand Generation team uses Marketo to scale programs and grow revenue? Join Mike Madden, Director of Demand Generation, as he breaks down the core marketing automation principles to building a demand generation machine that scales, performs across regions, a...
AUG 01, 2018 | 1:00 AM
BEYOND REVENUE PERFORMANCE: REAL KPIS OF B2B MARKETING
Revenue performance has become standard for B2B marketers with more than 3/4 of global B2B marketing decision makers measuring marketing’s impact on pipeline & revenue. But as recently as a decade ago, the idea was radical. Marketing leaders adopted the practice, requiring cultur...

ACCOUNT-BASED MARKETING: LESSONS IN SCALABILITY AND IMPACT FROM TWO CLIENT JOURNEYS
How do you scale account-based marketing (ABM)? That’s a critical question for many companies right now. Two SiriusDecisions clients, Medidata and Demandbase, are really getting it right with their efforts and we invite you to learn from them and see how to enhance your company&rsquo...
ABM AND CUSTOMER EXPERIENCE PROGRAMS OF THE YEAR
There is so much talk of customer experience and account-based marketing, it can be hard to see what’s really working. Winning customer experience programs show how the right elements combine to deliver business impact and create advocates. The best account-based marketing programs s...
JUMPSTART ACCOUNT-BASED MARKETING WITH PREDICTIVE & OUTBOUND DEMAND GENERATION
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified when applying predictive data to outbound demand generation efforts. Without predictive analytic...
PREDICTIVE-POWERED ACCOUNT BASED MARKETING
B2B marketers are quickly embracing an account-based approach to generating demand and building pipeline. The change is being driven by a closer alignment with sales which sells to accounts not leads , a demand for higher ROI which can be achieved through better targeting and a desire to d...
THE ACCOUNT BASED MARKETING GAME PLAN: DRIVE REVENUE FROM YOUR DREAM PROSPECTS
Account Based Marketing is the new "talk of the town" in sales and marketing. Here is the idea: How can sales and marketing collaborate to drive business at a very specific set of accounts? The concept is simple, now you need to execute. In this webinar, join sales and marketing ...
DEMAND GEN REPORT INTRODUCES THE B2B CAMPAIGN OPTIMIZATION WEBINAR SERIES
Demand Gen Report will host its inaugural week-long B2B Campaign Optimization Series April 11-15. This new addition to Demand Gen Report’s annual webinar series will feature a breadth of expert advice from top B2B industry professionals on campaign optimization strategies. Hosted by ...

RESOURCES

With Q4 in full swing, it’s time to look forward and prepare for the New Year. If your company is like most, you’ll likely perform the annual review of your sales compensation plan and mak...

If you’ve watched Mad Men, you’re more than familiar with names like Lucky Strike and Samsonite. The real-world accounts serviced by the svelte account executives of Sterling Cooper Draper...

I’ve spent the past few weeks discussing account-based marketing (ABM), a powerful but under-implemented strategy. My first post covers the history of account-based marketing, from the “Ma...

Account-based marketing is, in many ways, the exact opposite of the traditional demand generation approach. Rather than reaching broadly across a large number of organizations, companies that employ a...

Traditional lead generation, in which marketers capture as many leads as possible, and then qualify them later in the funnel, is an incredibly powerful technique. But as many as 79% of marketing leads...

Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key grou...

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you. Account-bas...

Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog ...

As a B2B marketer, you’re always looking for ways to more effectively reach your goals and support sales by bringing in qualified leads and generating demand for your company’s products an...