NEWS

   

EVENTS

Conferences

MarTech East 2020

MARTECH EAST 2020

October 06-08, 2020
Being a marketer today is harder than ever. And more exciting, too! Strategy and execution are table stakes. Hiring talent and managing teams, finding and implementing new solutions, selling up and demonstrating results are integral to successful marketing. Email, marketing automation, SEO, advertis...

CONTENT MARKETING WORLD CONFERENCE AND EXPO 2020

CONTENT MARKETING WORLD CONFERENCE AND EXPO 2020

October 13-16, 2020
Join us for the one event where you can learn to create epic content marketing and network with some of the brightest in the business. You want to build your team, systems and processes, and focus on your personal skills.

MARKETING ANALYTICS SUMMIT

MARKETING ANALYTICS SUMMIT

October 20-21, 2020
Multiply your skills with the latest thinking, developments, and most current examples of data enriched marketing. Whether you are an analyst or one who relies on analytics to excel in marketing, MAS is here to help YOU evolve as a professional. Peers and experts clarify how digital analytics, custo...

The Northern Ireland Social Media & Marketing Show 2020

THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020

November 03-03, 2020
This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge so book your ticket today. There are two dedicated seminar areas with free sessions running all day as well as unlimited access t...

INBOUND 2020

INBOUND 2020

September 22-23, 2020
INBOUND's digital experience (and thus content catalog) will be different from years past. From international friendly time zone-based sessions and audio-only sessions when your eyes need a break, to Speaker office hours for 1:1 mentorship, we've got content for multiple styles of learning. ...

B2B Marketing Ignite London 2020

B2B MARKETING IGNITE LONDON 2020

June 23-23, 2020
The scalability of Account-Based Marketing (ABM) means you can practice this strategy on a budget of nearly any size. The key tenet of ABM espouses narrowing focus to market more effectively to target accounts, which means you can weave it into your marketing efforts even with a relatively small bud...

Gartner Customer Experience & Technologies Summit Sydney

GARTNER CUSTOMER EXPERIENCE & TECHNOLOGIES SUMMIT SYDNEY

June 16-17, 2020
The "everything customer" or "everything citizen" requires conflicting things at the same time: to be treated like everybody else but served on their own unique terms, to be connected yet sometimes left alone. While technology is achieving this demand, you need to transform your ...

Gartner Customer Experience & Technologies Summit

GARTNER CUSTOMER EXPERIENCE & TECHNOLOGIES SUMMIT

June 08-09, 2020
Customer experience (CX) management is at the top of CEOs’ agenda and the core part of organization’s digital transformation program. Leaders across every part of the organization are claiming to place experience at the center of their strategies, but very often the perceptions of &ldquo...

 

Webinars

OCT 07, 2020 | 03:00 PM
HOW GRAVITY GLOBAL AND EMBRAER CREATED THE WORLD’S MOST SUCCESSFUL B2B MARKETING CAMPAIGN
One campaign has dominated the B2B Marketing Awards (both in the UK and US) for three years now – that’s Embraer’s ‘Profit hunter’ campaign, devised by Gravity Global. This campaign has consistently wowed judges and walked away with no less than 15 trophies ov...
OCT 13, 2020 | 09:30 AM EST-04:30 PM EST
THE BIG ACCELERATION
During this time of retail reinvention, we need to refocus our perspective, rethink our strategies, and accelerate our technology and business plans to meet the needs of a very different consumer base. The now 100% virtual 2020 Retail Innovation Conference is set to deliver timely content,...
OCT 14, 2020 | 04:00 PM
ABM ANTICIPATION: WHAT WILL THE FUTURE OF ACCOUNT-BASED MARKETING LOOK LIKE?
Few B2B marketing trends have had as much impact as quickly as ABM, but five years since B2B Marketing’s first dedicated annual conference, how has it matured as a discipline? And how is it likely to continue to develop? Is it increasingly becoming mainstream B2B, or does the complex...

DON’T JUST MAINTAIN. INSPIRE.
This webinar demonstrates how Autonomous Database benefits your whole organisation. It’s so easy to use – simply load and run. And there’s no need to be an expert, business colleagues with no machine learning experience can use Autonomous Database in an intuitive way. Your role is key in e...
DON’T JUST UPGRADE. REVOLUTIONISE.
This webinar shows how Autonomous technology will do more than change your role. It will transform it forever. You can say goodbye to the day-to-day routine of admin, patching and tuning. Leaving you free to focus on design, analytics and strategy. And what connected data offers, will make...
REAL TIME INSIGHTS KEEP YOUR COMPANY AHEAD
Don’t just generate insights. Generate inspiration. Automating data enables easier, faster, better self-service insights better insights, giving your company power to innovate and be creative. Discover the endless possibilities in our webinar.
GET YOUR DATA WORKING FOR YOU
Could your data insights be working even harder for you? Phil Carter of IDC and Neil Sholay of Oracle discuss the capabilities of Artificial Intelligence. From connecting data for deeper customer and employee understanding, to freeing up time so you can focus on innovation and strategy. Wa...
DON’T JUST COLLECT DATA. CONNECT IT.
When you can offer hyperpersonalised content and products to customers, you can drive loyalty, profit and growth. Discover how hyperconnnected data is the answer to creating richer, more satisfying customer experiences across channels, wherever they are in their purchase journey. Our video...
DON’T JUST COLLECT DATA. CONNECT IT.
When you can offer hyperpersonalised content and products to customers, you can drive loyalty, profit and growth. Discover how hyperconnnected data is the answer to creating richer, more satisfying customer experiences across channels, wherever they are in their purchase journey. Our video...

RESOURCES

This article was originally published in the MarketingSherpa email newsletter.You can’t...

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With over 2,800 campaigns each year delivered through a team of 300+ digital, data, and technology specialists, Deck 7 is a first resource for B2B demand generation services for marketers worldwide.

Still think your current martech stack doesn't need an upgrade? Think again. 2019 is gradually coming to a close and marketing channels have shown no signs of slowing down. If you’re a marke...

The aim of marketing is to make selling superfluous.” Peter F. Drucker Tweet This! While selling is an art, it solely depends on the fact how much marketing efforts you have put in t...

If you recognize some of these challenges, download the Deck 7 Webinar & Virtual Events overview to see how we make it easy for busy...

Account-based marketing (ABM) has been around for long enough now that most companies have either rolled out strategies or are actively exploring their options. Looking at the ABM adoption model produ...

Empathy is an emotion that many marketers invoke when they are developing their positioning and messaging for various campaigns. They consider questions such as: “If I put myself in the buyers&r...