• NEWS

    NEWS

    THE LATEST NEWS, DEVELOPMENTS AND ANNOUNCEMENTS AS THEY HAPPEN

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  • EVENTS

    EVENTS

    CONFERENCES, TRADE SHOWS, LIVE WEBCASTS, NEW LAUNCHES, SEMINARS AND TRAINING EVENTS

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  • COMPANIES

    COMPANIES

    PARTNERS, SOLUTIONS & SERVICE PROVIDERS, SUPPLIERS AND INDUSTRY ORGANIZATIONS

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  • RESOURCES

    RESOURCES

    WHITEPAPERS, MARKET REPORTS, RESEARCH, ON-DEMAND WEBINARS, VIDEOS AND INFOGRAPHICS

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NEWS

   

EVENTS

Conferences

Build Your Marketing Strategy

BUILD YOUR MARKETING STRATEGY

September 25-25, 2018
‘Build Your Marketing Strategy’  A New Free Programme from GetSet for Growth! Are you ready to bring new focus and strategy to your marketing? Build Your Marketing Strategy is a mix of interactive workshops and online resources and exercises, created to help you with all the compone...

Insight Marketing Conference 2018

INSIGHT MARKETING CONFERENCE 2018

September 26-26, 2018
Insight, a marketing conference being held in Lancaster, PA on Wednesday, September 26, 2018, is an extension of Lancaster Marketing Group’s mission to educate and connect marketers. Insight Marketing Conference is a full-day conference where attendees from top brands and agencies attend to le...

Brand ManageCamp Marketing Conference

BRAND MANAGECAMP MARKETING CONFERENCE

September 25-26, 2018
Now in its 16th year, Brand ManageCamp is THE place to be to generate the FRESH ideas brands need to survive - especially in these turbulent times. Join over 400 other senior-level brand marketers for an oasis of fresh thinking and inspiration across a wide range of exciting, timely, and relevant su...

e-Commerce meets B2B

E-COMMERCE MEETS B2B

September 27-27, 2018
New for 2017, NetComm Suisse Association presents “A look at B2B e-Commerce”, the event devoted to exploring e-Commerce from the perspective of B2B.  Whether you are currently working in B2B or thinking about making the jump, do not miss the chance to attend this dynamic event to di...

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations and teams th...

B2B MARKETING LEADERS FORUM

B2B MARKETING LEADERS FORUM

September 19-21, 2018
Asia’s first B2B marketing conference focused on revenue, growth, leadership and personal career advancement. In September, Asia's B2B CMOs and marketing leaders will gather in Singapore to learn the latest strategies, technologies and leadership techniques for turning their departments in...

DMWF Conference & Expo Europe 2018

DMWF CONFERENCE & EXPO EUROPE 2018

September 19-20, 2018
DMWF Conference & Expo Europe 2018 will equip you with the skills and knowledge you need to understand and address your future challenges across digital marketing and social media. Presented in a series of inspirational keynotes and panel discussions delivered by the industry’s most disrup...

B2B Marketing Conference 2018

B2B MARKETING CONFERENCE 2018

September 18-19, 2018
Marketing Loves Sales is the only event where marketers can focus entirely on generating, developing, and closing marketing-led opportunities.Generate more revenue. Refocus on sales. Learn from other B2B leaders and professionals. Discover what strategies and tactics most effectively drive revenue. ...

 

Webinars

SEP 26, 2018 | 03:00 PM
THE FUTURE OF DEMAND GENERATION
Demand generation has been one of the primary pillars of B2B marketing for over a decade, with related techniques and technologies becoming table-stakes for most B2B organisations. But what does the arrival of Account Based Marketing, with its emphasis on greater focus on a smaller but bet...
OCT 04, 2018 | 1:00 pm
IMPLEMENTING AND MARKETING DIGITAL SOLUTIONS
The marking of your digital solution is absolutely key to attracting more clients. It can be a great way to gain new clients and to keep your existing clients, but without marketing them, the benefits can be significantly lessened. The first thing you need to do before starting a marketing...
OCT 04, 2018 | 1:00 PM
JOURNAL OF MARKETING WEBINAR SERIES
When and How Board Members with Marketing Experience Facilitate Firm Growth  Presenters: Kimberley Whitler, University of Virginia; Ryan Krause, Texas Christian University, and Donald Lehmann, Columbia University This webinar will report on recently published research that shows the h...
OCT 11, 2018 | 3:00pm
B2B WEBINAR SERIES WITH GYRO
The B-to-B webinar series brings thought leaders and industry experts to the comfort of your office or home who will share best practices and key action steps to apply directly to your business.
OCT 11, 2018 | 10.00 AM
BLOOFUSION WEBINAR: SEO FOR INTERNATIONAL B2B COMPANIES
Especially B2B companies are often export-oriented. It is therefore important to be found well in all countries - a requirement that must be observed by the SEO side. Do I need a separate domain for each country? How can I benefit from the hreflang day? And how should URL structure and int...
OCT 11, 2018 | 3:00pm
HOW FEELINGS IMPACT B2B DECISION MAKING
There are many powerful tech tools at B2B marketers' disposal, but success is less about these vehicles and more about the message that's delivered. While there are many rational elements involved in a business relationship, "feelings" ultimately drive B2B decisions. To b...

ACCOUNT-BASED MARKETING: LESSONS IN SCALABILITY AND IMPACT FROM TWO CLIENT JOURNEYS
How do you scale account-based marketing (ABM)? That’s a critical question for many companies right now. Two SiriusDecisions clients, Medidata and Demandbase, are really getting it right with their efforts and we invite you to learn from them and see how to enhance your company&rsquo...
ABM AND CUSTOMER EXPERIENCE PROGRAMS OF THE YEAR
There is so much talk of customer experience and account-based marketing, it can be hard to see what’s really working. Winning customer experience programs show how the right elements combine to deliver business impact and create advocates. The best account-based marketing programs s...
JUMPSTART ACCOUNT-BASED MARKETING WITH PREDICTIVE & OUTBOUND DEMAND GENERATION
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified when applying predictive data to outbound demand generation efforts. Without predictive analytic...
PREDICTIVE-POWERED ACCOUNT BASED MARKETING
B2B marketers are quickly embracing an account-based approach to generating demand and building pipeline. The change is being driven by a closer alignment with sales which sells to accounts not leads , a demand for higher ROI which can be achieved through better targeting and a desire to d...
THE ACCOUNT BASED MARKETING GAME PLAN: DRIVE REVENUE FROM YOUR DREAM PROSPECTS
Account Based Marketing is the new "talk of the town" in sales and marketing. Here is the idea: How can sales and marketing collaborate to drive business at a very specific set of accounts? The concept is simple, now you need to execute. In this webinar, join sales and marketing ...
DEMAND GEN REPORT INTRODUCES THE B2B CAMPAIGN OPTIMIZATION WEBINAR SERIES
Demand Gen Report will host its inaugural week-long B2B Campaign Optimization Series April 11-15. This new addition to Demand Gen Report’s annual webinar series will feature a breadth of expert advice from top B2B industry professionals on campaign optimization strategies. Hosted by ...

RESOURCES

Most marketers will say that the “prime directive” of marketing is to drive revenue growth. But in reality, revenue growth is a by-product of creating value for customers and providing gre...

If you’ve watched Mad Men, you’re more than familiar with names like Lucky Strike and Samsonite. The real-world accounts serviced by the svelte account executives of Sterling Cooper Draper...

I’ve spent the past few weeks discussing account-based marketing (ABM), a powerful but under-implemented strategy. My first post covers the history of account-based marketing, from the “Ma...

Account-based marketing is, in many ways, the exact opposite of the traditional demand generation approach. Rather than reaching broadly across a large number of organizations, companies that employ a...

Traditional lead generation, in which marketers capture as many leads as possible, and then qualify them later in the funnel, is an incredibly powerful technique. But as many as 79% of marketing leads...

Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key grou...

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you. Account-bas...

Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog ...

As a B2B marketer, you’re always looking for ways to more effectively reach your goals and support sales by bringing in qualified leads and generating demand for your company’s products an...