• NEWS

    NEWS

    THE LATEST NEWS, DEVELOPMENTS AND ANNOUNCEMENTS AS THEY HAPPEN

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  • EVENTS

    EVENTS

    CONFERENCES, TRADE SHOWS, LIVE WEBCASTS, NEW LAUNCHES, SEMINARS AND TRAINING EVENTS

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  • COMPANIES

    COMPANIES

    PARTNERS, SOLUTIONS & SERVICE PROVIDERS, SUPPLIERS AND INDUSTRY ORGANIZATIONS

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  • RESOURCES

    RESOURCES

    WHITEPAPERS, MARKET REPORTS, RESEARCH, ON-DEMAND WEBINARS, VIDEOS AND INFOGRAPHICS

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NEWS

   

EVENTS

Conferences

How to Have the Best B2B Approach in Product by Google PM

HOW TO HAVE THE BEST B2B APPROACH IN PRODUCT BY GOOGLE PM

November 28-28, 2018
My topic centers around challenges that I've either experienced or seen during my career when B2C tactics, strategies, or hot trends have been applied to B2B product management unsuccessfully. I find learning from failures to be particularly interesting.

Customer-Focused Email Marketing Content & Campaigns

CUSTOMER-FOCUSED EMAIL MARKETING CONTENT & CAMPAIGNS

November 28-28, 2018
Harness The Latest Tools, Technologies, AI & Automation Innovations, Maximise Customer Engagement With Compelling Content Formats, Drive Revenue With Advanced Personalisation, Targeting & Data Segmentation Strategies & Boost Deliverability & Email ROI, We gather senior-level, brand-s...

B2B Committee and After Hours Networking Reception

B2B COMMITTEE AND AFTER HOURS NETWORKING RECEPTION

December 04-04, 2018
The team that runs LinkedIn’s B2B Marketing Trends Series will share their thoughts and contrarian takes on what ideas worked in 2018 and what ideas will shape the future of B2B marketing in 2019 and beyond. Join us for the B2B Committee's first-ever After Hours reception. To kick off the ...

BRAND SUMMIT

BRAND SUMMIT

December 10-12, 2018
The digital media ecosystem has its problems, and it’s been a year when brands have decided to take matters into their own hands. From figuring out what to do themselves to what should be left to partners, to taking a harder look at their media spend and demanding better metrics from platforms...

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations and teams th...

B2B Marketing Forum San Francisco

B2B MARKETING FORUM SAN FRANCISCO

November 13-16, 2018
MarketingProfs' B2B Marketing Forum is more than just a quirky (not-so-little) conference. It’s the place where leaders, innovators, and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success. (Plus belly laughs, creative networking...

 B2B Digital Summit 2018

B2B DIGITAL SUMMIT 2018

November 15-16, 2018
Our last year's conference was a huge success with more than 200 attendees across various regions. This year, we are organizing one more event that will surely help all the B2B marketers in this modernized world. It features several marketing leaders as well as influencers who will show you the ...

BOOM B2B Expo & Executive Speaker

BOOM B2B EXPO & EXECUTIVE SPEAKER

November 15-15, 2018
BOOM B2B Expo & Executive Speaker Conference The expo will feature 100+ business exhibitors, 75 partnering business organizations, 20 BOOM TV executive interviews, 20 partnering media organizations, 9 Executive Speaker Panels, and 9 benefiting non-profit organizations. The event will consist of ...

 

Webinars

NOV 28, 2018 | 2:00 PM
THE ANATOMY OF GREAT SALES ENABLEMENT
A Sales Enablement program can be the key to higher win rates and greater productivity. However, all effective Sales Enablement programs have a lot of moving pieces. To achieve a sustainable and successful program, all of the pieces must be working in harmony.
NOV 28, 2018 | 1:00 pm
ENGAGING MILLENNIALS WITH INFLUENCERS, SOCIAL, AND PR TACTICS
In a world where brands are competing for mindshare of Millennials, Miller Lite is taking a challenger approach and breaking through with its experiential program “Know Your Beer”. Learn three ways to effectively cut through the clutter and make Millennials think differently ab...
DEC 05, 2018
UPDATING YOUR LOGISTICS BRAND FOR THE DIGITAL WORLD
By 2020, about half the workforce will be millennials - this is the generation that grew up alongside technology. Yet the logistics sector is lagging SIGNIFICANTLY when it comes to marketing and branding for this generation. Once considered vapid and unnecessary, social media has become th...
DEC 05, 2018 | 3:00 PM
THE RISE, FALL, AND RISE OF MARKETING TECHNOLOGY
Recent Gartner research shows that marketing technology on average is consuming 22% of enterprise marketers’ budgets on par with media, people and services. Yet, other research reveals that only 15% of marketers consider themselves among the “most successful marketers” us...
DEC 05, 2018 | 3:00pm
B2B WEBINAR SERIES WITH STEIN IAS
Join fellow industry leaders from the comfort of your office and tap into a wealth of information on key topics surrounding the advertising & marketing industry. Webinars are complimentary for ANA members.  Webinar Series are listed below by topic and a chronological listing of al...
DEC 13, 2018 | 12:00 PM
MARKETING INTELLIGENCE FOR A NEW AGE
Consumers are exposed to thousands of messages a day. To cut through that clutter, you need real-time intelligence to connect your marketing to the people that matter and to deliver the right messages across channels and devices. But how? Join Visual IQ’s CMO, Wayne St. Amand to lear...

ACCOUNT-BASED MARKETING: LESSONS IN SCALABILITY AND IMPACT FROM TWO CLIENT JOURNEYS
How do you scale account-based marketing (ABM)? That’s a critical question for many companies right now. Two SiriusDecisions clients, Medidata and Demandbase, are really getting it right with their efforts and we invite you to learn from them and see how to enhance your company&rsquo...
ABM AND CUSTOMER EXPERIENCE PROGRAMS OF THE YEAR
There is so much talk of customer experience and account-based marketing, it can be hard to see what’s really working. Winning customer experience programs show how the right elements combine to deliver business impact and create advocates. The best account-based marketing programs s...
JUMPSTART ACCOUNT-BASED MARKETING WITH PREDICTIVE & OUTBOUND DEMAND GENERATION
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified when applying predictive data to outbound demand generation efforts. Without predictive analytic...
PREDICTIVE-POWERED ACCOUNT BASED MARKETING
B2B marketers are quickly embracing an account-based approach to generating demand and building pipeline. The change is being driven by a closer alignment with sales which sells to accounts not leads , a demand for higher ROI which can be achieved through better targeting and a desire to d...
THE ACCOUNT BASED MARKETING GAME PLAN: DRIVE REVENUE FROM YOUR DREAM PROSPECTS
Account Based Marketing is the new "talk of the town" in sales and marketing. Here is the idea: How can sales and marketing collaborate to drive business at a very specific set of accounts? The concept is simple, now you need to execute. In this webinar, join sales and marketing ...
DEMAND GEN REPORT INTRODUCES THE B2B CAMPAIGN OPTIMIZATION WEBINAR SERIES
Demand Gen Report will host its inaugural week-long B2B Campaign Optimization Series April 11-15. This new addition to Demand Gen Report’s annual webinar series will feature a breadth of expert advice from top B2B industry professionals on campaign optimization strategies. Hosted by ...

RESOURCES

Most marketers will say that the “prime directive” of marketing is to drive revenue growth. But in reality, revenue growth is a by-product of creating value for customers and providing gre...

Owning a business requires a great deal of dedication, time and research. You are constantly moving forward, looking for ways to improve your product or service, your work environment, marketing metho...

If you’ve watched Mad Men, you’re more than familiar with names like Lucky Strike and Samsonite. The real-world accounts serviced by the svelte account executives of Sterling Cooper Draper...

I’ve spent the past few weeks discussing account-based marketing (ABM), a powerful but under-implemented strategy. My first post covers the history of account-based marketing, from the “Ma...

Account-based marketing is, in many ways, the exact opposite of the traditional demand generation approach. Rather than reaching broadly across a large number of organizations, companies that employ a...

Traditional lead generation, in which marketers capture as many leads as possible, and then qualify them later in the funnel, is an incredibly powerful technique. But as many as 79% of marketing leads...

Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key grou...

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you. Account-bas...

Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog ...