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How The World’S Best Brands And Retailers Connect With Consumers To Make Shopping Feel Personal

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Shopping has never been more dynamic, creating new challenges for brands and retailers.

From ratings and reviews to questions and answers to recommendations from friends, family, and even influencers on social media, today’s consumer has never been more empowered — and has never had access to such a wealth of content at all stages of the buyer journey.

The best brands and retailers are embracing consumer-generated content (CGC) to generate meaningful conversations around their products to give shoppers the information they need to choose them. In return, they are uncovering unprecedented insights into the buyer journey and customer experience.

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