RESOURCES


home.aspx
   
How To Create a Content Offer To Drive Lead Generation HOW TO CREATE A CONTENT OFFER TO DRIVE LEAD GENERATION

blog article

Nov 19, 2018

Building inbound marketing on your otherwise static website isn’t hard to do. You start off with creating a content offering that lives behind a form and goes from there, adding blogging and email marketing to the mix, and maybe even working in...

Read More

Using Facebook Messenger As Part of Your Marketing Strategy USING FACEBOOK MESSENGER AS PART OF YOUR MARKETING STRATEGY

blog article

Nov 19, 2018

As marketing becomes more and more personalized, direct one-on-one communication channels are a prime real estate. Facebook Messenger offers your business just that: a way to cut through the clutter and distraction on a messaging platform that over 1...

Read More

How to Start a Sales Coaching Program for Your Business HOW TO START A SALES COACHING PROGRAM FOR YOUR BUSINESS

blog article

Nov 19, 2018

Coaching your sales team takes up your time and money but, investing in a sales coaching program can work wonders for your business and especially help you improve your sales. And sure, it can also seem like a very complicated task creating a sales c...

Read More

When ABM Isn’t Working WHEN ABM ISN’T WORKING

blog article

Nov 17, 2018

Not all ABM programs are successful right off the bat. It can take adjusting and fine-tuning to turn your program into a well-oiled machine. In part 1 of “When ABM Isn’t Working” we heard expert advice from Kathi Macchi, Jon Miller,...

Read More

4 Tactics Every B2B Marketer Needs to Embrace 4 TACTICS EVERY B2B MARKETER NEEDS TO EMBRACE

blog article

Nov 12, 2018

Over the past decade, many B2B marketers have struggled to adapt to digital transformation, changes in consumer expectations, and mobile-first mind-sets. These factors have also significantly impacted the sales cycle. Whereas B2C brands focus on enga...

Read More

5 Reasons to Use ABM (Account-Based Marketing) to Boost Your Sales 5 REASONS TO USE ABM (ACCOUNT-BASED MARKETING) TO BOOST YOUR SALES

blog article

Nov 11, 2018

Account-based marketing (ABM in the rest of the text) is a B2B strategy that focuses not on the attempt to reach a wide audience but to cultivate high-value relationships with specific businesses. It means you’re targeting your prospects with y...

Read More

HOW TO BOOST YOUR EMAIL MARKETING METRICS WITH AI HOW TO BOOST YOUR EMAIL MARKETING METRICS WITH AI

blog article

Nov 07, 2018

Email marketing is all about creating effective, accessible emails, and email marketers are always looking for innovative ways to boost their email marketing metrics. Marketers have tried to personalize their emails through tactics like using the rec...

Read More

Increased Email Clicks Might Not Be Due to Your Marketing Prowess INCREASED EMAIL CLICKS MIGHT NOT BE DUE TO YOUR MARKETING PROWESS

blog article

Nov 06, 2018

Email marketers are reporting an increase in click volumes. Is this because marketers are just that good now? Unfortunately, not so much. The most common were instances of user behavior where all the links within an email have been clicked. Often, th...

Read More

11 SALES TECHNIQUES FOR YOUR NEXT INBOUND SALES CALL 11 SALES TECHNIQUES FOR YOUR NEXT INBOUND SALES CALL

blog article

Nov 06, 2018

The sales world is ever-evolving. Over the past few years, we have seen a number of companies drift away from the traditional outbound, cold calling sales techniques. The shift has moved us toward an inbound sales approach, where sales teams are work...

Read More

How to Avoid the Most Common B2B Marketing Mistake HOW TO AVOID THE MOST COMMON B2B MARKETING MISTAKE

blog article

Nov 05, 2018

B2B marketing has evolved and continues to do so at such a rapid pace. Brands are getting extraordinary opportunities to interact with customers faster than ever and in ways, they couldn’t have dreamed of even a few years ago. With new technolo...

Read More

WHAT IS PIPELINE MARKETING? WHAT IS PIPELINE MARKETING?

blog article

Nov 04, 2018

If you're like most marketers, you probably think the marketing funnel is where your core responsibilities lie. In fact, most companies have their marketing team own the top and middle of the funnel (visitors, leads and MQLs) and have their sales...

Read More

The Power of Emotion in B2B Marketing THE POWER OF EMOTION IN B2B MARKETING

blog article

Oct 30, 2018

Imagine the best marketing campaigns you’ve ever seen. Chances are, they all shared a common element they evoked some sort of emotion within you. Whether it was nostalgia, laughter, jealousy, or even rage, those campaigns struck a nerve. Now, w...

Read More

5 Email Marketing Tactics to Increase Sales by 90% This Black Friday 5 EMAIL MARKETING TACTICS TO INCREASE SALES BY 90% THIS BLACK FRIDAY

blog article

Oct 30, 2018

Email is one of the biggest drivers of sales around Black Friday. Do you have your strategy in place?
This article will focus on five major email marketing tactics, specifically for Black Friday. The tactics in this post have increased purchas...

Read More

The Top 5 Benefits of Combining Email Marketing with SMS THE TOP 5 BENEFITS OF COMBINING EMAIL MARKETING WITH SMS

blog article

Oct 29, 2018

Every company needs to keep up with the times if they’re going to effectively engage their audience and get the results they need. In the past few years, SMS (Short Message Service, better known as text messaging) has burst onto the scene as a ...

Read More

What Is Inbound Marketing & Why It Matters For B2C? WHAT IS INBOUND MARKETING & WHY IT MATTERS FOR B2C?

blog article

Oct 29, 2018

What if I told you that there was a method to attract customers ready to purchase your services or products, and at a lower cost than your traditional marketing techniques? Sounds too good to be true, right? It’s a methodology that brings prosp...

Read More

What Is a Good Open Rate for Email Marketing? WHAT IS A GOOD OPEN RATE FOR EMAIL MARKETING?

blog article

Oct 26, 2018

One of the best features of email marketing is being able to know exactly how many people have opened an email, also known as the open rate. Most other marketing mediums fail to offer this level of insight into the success of a campaign. Understandin...

Read More

Facebook Messenger Marketing Tips for Influencers FACEBOOK MESSENGER MARKETING TIPS FOR INFLUENCERS

blog article

Oct 26, 2018

Matcha personality and message to an audience, and you’ve got an influencer who can sway purchase power and societal tastes. Oh, and don’t forget, make a mint. But Facebook, Instagram, and Twitter have been around long enough that they&rs...

Read More

B2B MARKETING TRENDS TO ANTICIPATE IN 2019 B2B MARKETING TRENDS TO ANTICIPATE IN 2019

blog article

Oct 25, 2018

As marketers, we’ve chosen a career that is constantly changing and evolving to cater to every need and want of the customer. To stay relevant and useful for those customers, it’s more important than ever to keep an eye out for current an...

Read More

5 Things to Know Before Outsourcing Your Lead Generation 5 THINGS TO KNOW BEFORE OUTSOURCING YOUR LEAD GENERATION

blog article

Oct 25, 2018

Despite incurring losses two years ago, the outsourcing industry is currently on the uptick and this is due to several developments within and outside the country. For a fact, the cost of doing business in the United States is steadily increasing, wh...

Read More

Forrester Makes 5 Bold Predictions That Will Impact B2B Marketers Next Year FORRESTER MAKES 5 BOLD PREDICTIONS THAT WILL IMPACT B2B MARKETERS NEXT YEAR

blog article

Oct 25, 2018

If Forrester Research’s latest predictions for next year come true, B2B marketers will be facing continued technology disruption that will impact their roles. In its latest list of prognostications, Forrester identifies five areas of B2B market...

Read More

How to Read Digital Body Language for Email Marketers HOW TO READ DIGITAL BODY LANGUAGE FOR EMAIL MARKETERS

blog article

Oct 24, 2018

The best salespeople pay attention to buying cues from their customers. If there are no buying signals, they move on to a better lead. They are persistent when they sense a deal can be closed quickly but recognize that sometimes timing issues are at ...

Read More

How to Use Email Marketing Metrics to Build Your Strategy HOW TO USE EMAIL MARKETING METRICS TO BUILD YOUR STRATEGY

blog article

Oct 24, 2018

It’s human nature to use past experiences to drive future decisions. This is how we grow and thrive in our lives. The same tactic can be used to develop a strong email marketing strategy. A good email strategy is the perfect blend of effective ...

Read More

The B2B Lead Gen Stumbling Blocks and How to Overcome Them THE B2B LEAD GEN STUMBLING BLOCKS AND HOW TO OVERCOME THEM

blog article

Oct 24, 2018

When it comes to generating revenue for an organization, marketers and salespeople alike understand how difficult it can be to find the right leads that convert. In fact, B2B organizations consistently list quality leads as their top challenge. Even ...

Read More

How B2B Businesses Can Learn From the Rise of Amazon Business HOW B2B BUSINESSES CAN LEARN FROM THE RISE OF AMAZON BUSINESS

blog article

Oct 24, 2018

Amazon, a longtime disruptor of traditional business models, has doubled-down on its lucrative B2B sales division, Amazon Business. The division, which debuted as AmazonSupply in 2012, now has more than 1 million global customers in dozens of sectors...

Read More

10 Ideas to Kick Your A/B Testing Program Up a Notch 10 IDEAS TO KICK YOUR A/B TESTING PROGRAM UP A NOTCH

blog article

Oct 23, 2018

Want to optimize your optimization efforts? Most marketers do. And if you’ve been focusing on A/B split-testing as the way to get there, you’ve already done something smart: A/B split-testing is widely named as the most effective way to i...

Read More

Does PPC Work for B2B? DOES PPC WORK FOR B2B?

blog article

Oct 20, 2018

PPC for B2B. It doesn’t just sound catchy (or terribly obtuse, depending on your perception of acronyms). It also works very well, if done correctly. Pay-per-click advertising can be a business-builder for any firm, regardless of who you’...

Read More

A Simple Process for Email Marketing A SIMPLE PROCESS FOR EMAIL MARKETING

blog article

Oct 19, 2018

Email has died a thousand deaths. And each time, it comes back stronger and better than ever. Email isn’t going away. Social media needs it, businesses need it, and we all still need it. Email is still one of the best channels for reaching your...

Read More

THE VALUE OF RELATIONSHIP MARKETING THE VALUE OF RELATIONSHIP MARKETING

blog article

Oct 18, 2018

A few weeks ago, I noticed a coaster on my co-worker’s desk. It said "MQL, SQL, WTF," and as a lifecycle marketer myself, I thought it was pretty clever. I asked him where he got it, and he said that he'd received it from a revenu...

Read More

3 Forces Shaping The Future Of B2B Marketing 3 FORCES SHAPING THE FUTURE OF B2B MARKETING

blog article

Oct 18, 2018

Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.  Which, for the most part, remains an elusive and challenging endeavor.  In the past ten plus years, we h...

Read More

Paid Search for B2B: Five Costly Mistakes to Avoid PAID SEARCH FOR B2B: FIVE COSTLY MISTAKES TO AVOID

blog article

Oct 17, 2018

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to unknowingly make costly mistakes if they don&rsq...

Read More

Four great B2B company Instagram accounts & why they work so well FOUR GREAT B2B COMPANY INSTAGRAM ACCOUNTS & WHY THEY WORK SO WELL

blog article

Oct 15, 2018

According to Instagram, there are 25 million business accounts on the platform and 80% of users follow a business on Instagram. Since Instagram hit the 1 billion active monthly users mark back in June that means that there are as many as 800 million ...

Read More

Why B2B Marketers Should Shift to a Conversational Voice and How To Do It WHY B2B MARKETERS SHOULD SHIFT TO A CONVERSATIONAL VOICE AND HOW TO DO IT

blog article

Oct 15, 2018

One of the biggest mistakes that B2B marketers make is thinking they sell to an entity rather than a person. B2B is certainly a different audience than B2C, but in the end, it’s people who make the decisions to buy your product or service. And ...

Read More

Building a better B2B content marketing strategy BUILDING A BETTER B2B CONTENT MARKETING STRATEGY

blog article

Oct 15, 2018

MARKETING to business buyers online might seem like one of the most difficult things in the world. There’s a tonne of competition and a whole lot of information out there, and it could be quite confusing for the target audience. Which is why B2...

Read More

Marketing Goals Vs. Marketing Strategy MARKETING GOALS VS. MARKETING STRATEGY

blog article

Oct 11, 2018

Getting digital marketing right isn’t always easy especially if that marketing is aimed at the manufacturing and industrial sector, which often involves high-volume, high-cost transactions and very long purchase cycles. The decision-making proc...

Read More

18 Video Marketing Insights for Social Success 18 VIDEO MARKETING INSIGHTS FOR SOCIAL SUCCESS

blog article

Oct 11, 2018

Lights, camera, video. If there is one thing all brands and marketers should be doing regardless of size, budget, audience, industry, country or social network it’s video marketing. For one, Facebook’s Nicola Mendelsohn predicts that thei...

Read More

The 4 Essentials of an Email Remarketing Campaign THE 4 ESSENTIALS OF AN EMAIL REMARKETING CAMPAIGN

blog article

Oct 10, 2018

Online shopping is rarely a linear process. A customer may visit multiple sites, compare prices, and take days to complete a purchase, even if they’ve already added an item to their cart. This happens more often than you think; some research su...

Read More

7 Ways to Reboot Your Brand’s Content Marketing Strategy 7 WAYS TO REBOOT YOUR BRAND’S CONTENT MARKETING STRATEGY

blog article

Oct 10, 2018

Content is a great way for a brand to demonstrate their relevance, personality, and value. Your content marketing strategy will often need some tweaking, or all out revamping, to remain effective. Here are seven ways to reboot your brand’s cont...

Read More

Cold Calling vs. Warm Leads: No Contest COLD CALLING VS. WARM LEADS: NO CONTEST

blog article

Oct 09, 2018

Cold calling used to be the most effective way to attract and engage prospects. Now, however, sales efforts driven by cold calling are simply not as effective in the digital age when compared to warm leads driven by targeted, strategic marketing init...

Read More

New to B2B Social Media Marketing? Here NEW TO B2B SOCIAL MEDIA MARKETING? HERE'S WHERE TO START

blog article

Oct 09, 2018

It’s the first day of your new job and you’re excited. You open up the laptop and you’re raring to go. You want to make a good early impression, so you arrive at work full of ideas for social posts to publish that day. Timeout! The ...

Read More

4 Strategies to Improve the Quality of B2B Marketing Leads 4 STRATEGIES TO IMPROVE THE QUALITY OF B2B MARKETING LEADS

blog article

Oct 09, 2018

The marketing department is often tasked with more than just maintaining a quality brand reputation. For many organizations, the B2B marketing team is responsible for providing quality inbound leads to the sales team. The key term here is quality. Pr...

Read More

3 Account-Based Tactics for Enterprise Sales 3 ACCOUNT-BASED TACTICS FOR ENTERPRISE SALES

blog article

Oct 09, 2018

There are many reasons B2B revenue teams choose to shift their strategy upmarket. Focusing on larger accounts can produce increased average customer value (ACV), reduce dependency on individual evangelists (which can cause churn when those evangelist...

Read More

How To Solve Content Marketing HOW TO SOLVE CONTENT MARKETING'S BIGGEST PROBLEM

blog article

Oct 09, 2018

It all made perfect, rational sense: If you publish lots of relevant content, more people will find you. They’ll consume your content, become interested in your offerings and will do loads of business with you. This philosophy behind content ma...

Read More

How To Generate More Leads With Your Website HOW TO GENERATE MORE LEADS WITH YOUR WEBSITE

blog article

Oct 08, 2018

There are some simple ways by which sales lead can be generated. Some companies are already using some of them. You can also engage your web development company on the strategies. So, without further ado, here are some of the ways to generate sales l...

Read More

5 Steps to Creating a Content Marketing Campaign 5 STEPS TO CREATING A CONTENT MARKETING CAMPAIGN

blog article

Oct 08, 2018

When you begin to create a content marketing campaign, it’s a little like putting together a puzzle piece by piece. You need to start with a solid framework, much like the edge pieces of the puzzle. What gets filled in the middle is all the dyn...

Read More

From Outbound Marketing To Inbound Marketing: Why This Shift In Marketing? FROM OUTBOUND MARKETING TO INBOUND MARKETING: WHY THIS SHIFT IN MARKETING?

blog article

Oct 08, 2018

In layman’s terms, inbound marketing is simply focusing on creating customer interest naturally into your services through valuable information aka content. While outbound marketing aims at talking about their particular brand’s product o...

Read More

3 Ways To Push Your B2B Business To The Next Level 3 WAYS TO PUSH YOUR B2B BUSINESS TO THE NEXT LEVEL

blog article

Oct 08, 2018

In today’s fast-paced and highly competitive market, innovation is essential for B2B companies if they want to stay relevant. But what qualities make a B2B brand innovative? First of all, a drive for change is necessary for innovation and growt...

Read More

6 Key Factors to Consider Before Deciding Your Digital Marketing Strategy 6 KEY FACTORS TO CONSIDER BEFORE DECIDING YOUR DIGITAL MARKETING STRATEGY

blog article

Oct 08, 2018

The entire brand marketing game has changed drastically over the years, so that the media consumption, which works as a major factor to establish the presence of any brand, product or individual. A major shift in the audience’s preference and t...

Read More

Content Marketing Trends Shaping 2018 CONTENT MARKETING TRENDS SHAPING 2018

blog article

Oct 05, 2018

While it may seem like 2018 is flying by, it’s not without first making a mark in the digital world and through offering powerful trends surrounding content marketing and delivery. Whether you are looking to take on a new content strategy for t...

Read More

How to develop your marketing budget for 2019 HOW TO DEVELOP YOUR MARKETING BUDGET FOR 2019

blog article

Oct 05, 2018

2018 has been a time of constant change and evolution in marketing tactics. New tools and new tech have brought new approaches and opportunities. There are ever changing algorithms and conflicting information about what works and what doesn’t. ...

Read More

LinkedIn Is Changing How Sponsored Content Appears on Its Platform LINKEDIN IS CHANGING HOW SPONSORED CONTENT APPEARS ON ITS PLATFORM

blog article

Oct 04, 2018

LinkedIn is making changes on how business users will read/view sponsored content on this highly popular B2B platform. The company states that through the new content design, it intends to help marketers generate highly actionable clicks. LinkedIn is...

Read More

Why You Should Keep an Eye on Marketing Reporting Platforms in 2019 WHY YOU SHOULD KEEP AN EYE ON MARKETING REPORTING PLATFORMS IN 2019

blog article

Oct 04, 2018

Data visualization and marketing reporting tools go hand-in-hand. Every marketer wants to look at data and toll up every campaign information in a single dashboard. Customized marketing reporting powered by data science and AI/ML helps create impactf...

Read More

3 Ways to Achieve ABM Success Based on Research 3 WAYS TO ACHIEVE ABM SUCCESS BASED ON RESEARCH

blog article

Oct 03, 2018

In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. There is, of course, a modern twist to them. It reflects today’s ...

Read More

Pipeline Management and Forecasting Are Key to Improving the Sales Experience PIPELINE MANAGEMENT AND FORECASTING ARE KEY TO IMPROVING THE SALES EXPERIENCE

whitepaper

Oct 03, 2018

Let’s explore some of the current processes around pipeline management and forecasting and how they can be improved.

Read More

Change the sales rep experience, improve the customer experience CHANGE THE SALES REP EXPERIENCE, IMPROVE THE CUSTOMER EXPERIENCE

whitepaper

Oct 03, 2018

The first CRM launch truly changed the way sales were managed. We went from tracking customers on spreadsheets (and even in rolodexes) to tracking them and their attendant opportunities with software. It wasn’t long before reps started to feel ...

Read More

Driving Sales Behavior With Non-Cash Rewards DRIVING SALES BEHAVIOR WITH NON-CASH REWARDS

whitepaper

Oct 03, 2018

In the end, you need to be rewarding your sales reps with more than just money if you want to keep them motivated and if you want your sales compensation plan to deliver on its promises.

Read More

WHY FIELD MARKETING IS ON SIRIUSDECISIONS’ RADAR WHY FIELD MARKETING IS ON SIRIUSDECISIONS’ RADAR

blog article

Oct 02, 2018

SiriusDecisions recently published the “Top Five Things CMOs Must Have on Their Radar for 2019 Planning”. Self-described as a “Doppler radar” list for CMOS, the blog includes five areas that marketing leaders should have top o...

Read More

The Essential Marketing-for-Leads Formula THE ESSENTIAL MARKETING-FOR-LEADS FORMULA

blog article

Oct 02, 2018

Not every business can or will buy from your company. Gather all the miscellaneous lists of suspects, prospects, and customers at your company and have a third-party list service to help you merge them, purge duplicates, update email and postal addre...

Read More

B2B marketers don B2B MARKETERS DON'T HAVE TIME FOR QUALITY CONTENT

blog article

Oct 01, 2018

The biggest problem that a lot of marketers have in business-to-business (B2B) companies is not necessarily trying to figure out how to harness digital channels to boost the effectiveness of their strategies. It's not having enough time to create...

Read More

Should You Buy B2B Leads in 2018? SHOULD YOU BUY B2B LEADS IN 2018?

blog article

Oct 01, 2018

Not all contact lists are created equal, but if you’re working to grow your B2B lead database, your two options are to buy one or build one. However, with the market changing as quickly as it is combined with the need for startups to hit the gr...

Read More

5 Ways For Your Sales Team To Get The Exact Content It Needs 5 WAYS FOR YOUR SALES TEAM TO GET THE EXACT CONTENT IT NEEDS

blog article

Sep 30, 2018

Marketing is evolving, and the future of content is outside the marketing department. Right now, your marketing team is key to owning that initiative, but just about every other department in your company can benefit from the content it creates sales...

Read More

Why Customer Reviews are the Frontier of Inbound Marketing WHY CUSTOMER REVIEWS ARE THE FRONTIER OF INBOUND MARKETING

blog article

Sep 28, 2018

The internet is a powerful way to connect with people across the globe. With the world wide web in your back pocket, you have access to the answers to all your questions. The internet also allows your customers to educate themselves before making a p...

Read More

Why I Need Your Sales Team for Content Creation WHY I NEED YOUR SALES TEAM FOR CONTENT CREATION

blog article

Sep 28, 2018

Writers are NOT on the front line, working directly with your prospects or customers. That’s a position and perspective reserved for those sweet-talkin’ kings and queens of the prospect pipeline, your sales team. So your sales people are ...

Read More

Building a B2B Social Media Strategy That Supports SEO Objectives BUILDING A B2B SOCIAL MEDIA STRATEGY THAT SUPPORTS SEO OBJECTIVES

blog article

Sep 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. In my experience, some of the most succes...

Read More

4 key metrics every B2B marketer needs to know to track their LinkedIn success 4 KEY METRICS EVERY B2B MARKETER NEEDS TO KNOW TO TRACK THEIR LINKEDIN SUCCESS

blog article

Sep 27, 2018

As the world’s largest professional network, with more than 560 million users in more than 200 countries and territories worldwide, there’s no doubt you need to have a presence on this platform. LinkedIn is the place to showcase your expe...

Read More

Why Instagram is the New Social Media “Home Base” For Brands WHY INSTAGRAM IS THE NEW SOCIAL MEDIA “HOME BASE” FOR BRANDS

blog article

Sep 27, 2018

For as long as “social media marketing” has been around, Facebook has held the title of most brands’ social media home base. That is, Facebook is the place where they spend the most time, resources and money. Facebook saw a 5.6 perc...

Read More

Defining the Marketing Qualified Lead in the B2B Context DEFINING THE MARKETING QUALIFIED LEAD IN THE B2B CONTEXT

blog article

Sep 27, 2018

Today, we know that across the B2B sales cycle, the key to driving home a sale is the quality of the leads in your pipeline. Yet, lead qualification seems to be a particularly troublesome pain point for marketers and salespeople alike. As we’ve...

Read More

What B2C marketers can learn from B2B WHAT B2C MARKETERS CAN LEARN FROM B2B

blog article

Sep 27, 2018

There’s a lot of talk in the B2B world about what we can learn from consumer marketers.  We need to treat business buyers as individuals, with their own personas, analyze their digital buyer journeys, and use social media to communicate wi...

Read More

Planning a B2B Webinar that Gets Results PLANNING A B2B WEBINAR THAT GETS RESULTS

blog article

Sep 26, 2018

If you put a crossbow to my head, I couldn’t tell you what year I participated in my first webinar and that’s good news for you. That means I’ve been doing this for so long that I have lots of experience to share with you on the sub...

Read More

4 Key Factors Influencing B2B Buying Behavior 4 KEY FACTORS INFLUENCING B2B BUYING BEHAVIOR

blog article

Sep 26, 2018

In any high-value complex B2B sales environment involving new projects with multiple stakeholders, the buying behaviors and motivations that drive your customer’s decision-making journey are inherently complicated and may be impossible for the ...

Read More

The 5 Essential Toolsets for Effective B2B Marketing Lead Generation THE 5 ESSENTIAL TOOLSETS FOR EFFECTIVE B2B MARKETING LEAD GENERATION

blog article

Sep 26, 2018

When 160 multi-industry marketing executives were surveyed on how they intended to invest marketing resources, many cited new marketing technology (MarTech) purchases. The most common technologies demand generation marketers will test and deploy this...

Read More

The Ultimate Guide to Creating and Marketing THE ULTIMATE GUIDE TO CREATING AND MARKETING

infographic

Sep 26, 2018

Are you looking to increase brand awareness and SEO? Of course you are, and of course, you know that content is a key way to improve both of these elements.  But a not-so-secret weapon you can use is infographics. The visual nature of infographi...

Read More

How To Connect Digital Marketing Efforts With Sales Effectiveness? HOW TO CONNECT DIGITAL MARKETING EFFORTS WITH SALES EFFECTIVENESS?

blog article

Sep 26, 2018

The realm of digital marketing is continuously evolving, equipping marketers for reaching out to their target audience in a hyper-targeted and cost-effective manner. One of the major factors that have made digital marketing the sweet spot for markete...

Read More

8 B2B DEMAND GENERATION STRATEGIES THAT DRIVE RESULTS 8 B2B DEMAND GENERATION STRATEGIES THAT DRIVE RESULTS

blog article

Sep 25, 2018

In many B2B companies, the marketing and sales teams work in silos. Marketers work tirelessly to attract leads and hand them off to salespeople, who do their best to close the sale but if their goals, lifecycle definitions, processes and technology s...

Read More

Marketing and Sales Tips From Inbound18 MARKETING AND SALES TIPS FROM INBOUND18

blog article

Sep 24, 2018

I took my annual pilgrimage to the Inbound Conference during the week of September 4th. The week began with the Hubspot Partner Day event on Tuesday. This day provided me with the opportunity to meet with other partners and gain a preview of the new ...

Read More

7 Email Marketing Trends for 2019 7 EMAIL MARKETING TRENDS FOR 2019

blog article

Sep 24, 2018

If you’re a marketer today, you know that everything digital is in a constant state of flux always updating and changing. As we gather more data, technology, and insights into how different nuances impact our strategies concerning everything fr...

Read More

Inbound Marketing Now: 12 Things You Need to Know INBOUND MARKETING NOW: 12 THINGS YOU NEED TO KNOW

blog article

Sep 24, 2018

There’s one thing for sure in the online marketing world: change. It’s constantly reinventing, recycling and regenerating into the next phase. Right when marketing starts to show its wrinkles, in comes a splash from the fountain of youth ...

Read More

6 Criteria to Look for in an Account-Based Marketing Platform 6 CRITERIA TO LOOK FOR IN AN ACCOUNT-BASED MARKETING PLATFORM

blog article

Sep 22, 2018

Perhaps the most universal challenge facing marketing and sales teams today is the disconnect between strategy and technology. Adopting a target account strategy is a no-brainer for most organizations. It only makes sense to dedicate a subset of your...

Read More

Why are good B2B copywriters so damned hard to find? WHY ARE GOOD B2B COPYWRITERS SO DAMNED HARD TO FIND?

blog article

Sep 21, 2018

There’s no doubt about it; B2B writing is a sought-after skill right now. Like, desperately sought-after.
Alongside all the brands looking to strengthen their in-house teams, most of the top B2B agencies are on a constant hunt for writer...

Read More

B2B marketing rules of engagement B2B MARKETING RULES OF ENGAGEMENT

blog article

Sep 20, 2018

In B2B marketing, there are marketing strategies which should be followed for success. Robert Green outlines his go-to rules  Words are weird. In a bizarre turn of phrase, one of the marketing trades recently likened the chasm between B2B and B2...

Read More

Seven Examples of Outstanding B2B Marketing Campaigns SEVEN EXAMPLES OF OUTSTANDING B2B MARKETING CAMPAIGNS

blog article

Sep 20, 2018

MarTech Series is doing a unique feature on B2B marketing campaigns that really stood out. Our intent is to help the marketing community propel their campaigns in the right direction with content that resonates. Beerud Sheth, Co-Founder, and CEO, Gup...

Read More

Importance of Having Influencers Involved in Your Content IMPORTANCE OF HAVING INFLUENCERS INVOLVED IN YOUR CONTENT

blog article

Sep 19, 2018

What did you want to be when you grew up? A doctor? A teacher? A lawyer? If you asked a child this question today, odds are you wouldn’t hear any of those responses. In a recent survey, 75% of children said that they want to grow up to be a vlo...

Read More

4 B2B marketing trends you can’t afford to miss in 2018 4 B2B MARKETING TRENDS YOU CAN’T AFFORD TO MISS IN 2018

blog article

Sep 19, 2018

Whether you do your own marketing, or you work with a b2b marketing agency, trends are always important. You might not follow them all, but it is good to be aware of them and to help them inspire your decisions.  And you also might find a firm d...

Read More

B2B marketers lack the skills necessary for the future B2B MARKETERS LACK THE SKILLS NECESSARY FOR THE FUTURE

blog article

Sep 19, 2018

The majority of B2B marketing teams do not have the skills they need to support the face-paced change ahead of them, a report by B2B Marketing and Clarasys has revealed. According to the industry survey, 70% of B2B marketers consider transformation a...

Read More

Why Many B2B Marketers Struggle With CRM Integrations WHY MANY B2B MARKETERS STRUGGLE WITH CRM INTEGRATIONS

blog article

Sep 18, 2018

Marketers experience all kinds of data-driven pains. According to a new study, many business-to-business marketers (B2B) are having issues with leveraging their customer relationship data. In a survey of 250 US B2B sales and marketing professionals c...

Read More

8 Inbound Marketing Hacks Your B2B Company Should Be Using 8 INBOUND MARKETING HACKS YOUR B2B COMPANY SHOULD BE USING

blog article

Sep 18, 2018

The B2B marketing landscape has changed dramatically over the past few years. Digitalization has taken the B2B journey online and empowered buyers to self-educate and collaborate with their peers before ever speaking to a sales or marketing person. T...

Read More

ARE YOU UP TO SPEED WITH GOOGLE ARE YOU UP TO SPEED WITH GOOGLE'S LATEST MARKETING OPTIONS?

blog article

Sep 17, 2018

Dr Dave Chaffey delves into the latest updates to Google's marketing tools, including Ads, Shopping and Amazon Advertising. Read more. It used to be that changes Google's organic search algorithms were in-constant flux, but in 2018, the main ...

Read More

In-House Marketing vs. Hiring a Marketing Agency IN-HOUSE MARKETING VS. HIRING A MARKETING AGENCY

blog article

Sep 16, 2018

You’ve had a world-shaking business idea. You created a unique product or service that solves an unaddressed customer pain point, and now your organization is ready to take the company live and start making a difference for your target audience...

Read More

Account-Based Marketing: Don’t Start Until You Do These Five Things ACCOUNT-BASED MARKETING: DON’T START UNTIL YOU DO THESE FIVE THINGS

blog article

Sep 14, 2018

To complete a purchase, businesses require an estimated 6.8 stakeholders to approve an increase from an average of  5.4 stakeholders in 2014, according to the Harvard Business Review. That is why many companies must learn as much as possible abo...

Read More

How B2B ad campaigns can arm your sales team with more opportunities HOW B2B AD CAMPAIGNS CAN ARM YOUR SALES TEAM WITH MORE OPPORTUNITIES

blog article

Sep 14, 2018

Some B2B companies spend a lot of money on advertising that does not lead to a specific business outcome. Here are three ways to focus budgets where they can make the most impact and reach key buyers. In B2B marketing the difference between winning a...

Read More

How to Build a Modern Career in Marketing HOW TO BUILD A MODERN CAREER IN MARKETING

blog article

Sep 14, 2018

Among the plethora of reasons to study marketing and ways to channel your creativity and discipline, marketing offers you one key thing: flexibility. Every company, every brand, and every name out there hoping to make it, needs marketing experts. You...

Read More

Ways to Use SEO for Lead Generation WAYS TO USE SEO FOR LEAD GENERATION

infographic

Sep 14, 2018

Lead generation is considered one of the most important aspects of digital marketing that in fact, most marketing professionals are increasingly shifting their objectives and tactics they employ just to ensure they get high-quality leads for their bu...

Read More

WHY ABM IS A MUST HAVE FOR B2B MARKETERS WHY ABM IS A MUST HAVE FOR B2B MARKETERS

blog article

Sep 13, 2018

A couple of weeks ago, I was a guest on the Renegade Thinkers Unite podcast series that has hosted prominent marketing leaders such as Salesforce CMO, Simon Mulcahy, and Janine Pelosi, CMO at Zoom. I talked with marketing influencer and host, Drew Ne...

Read More

How Exclusive B2B Content Can Increase Your Leads and Email List HOW EXCLUSIVE B2B CONTENT CAN INCREASE YOUR LEADS AND EMAIL LIST

blog article

Sep 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? If you know content can help you reach more of your target audience, there are...

Read More

WHY YOU SHOULD SCALE YOUR BUSINESS WITH THE HUBSPOT GROWTH SUITE WHY YOU SHOULD SCALE YOUR BUSINESS WITH THE HUBSPOT GROWTH SUITE

blog article

Sep 13, 2018

At INBOUND 2018, HubSpot officially announced the expansion of their Marketing, Sales and Service Hubs into enterprise-tier offerings. With this expansion, HubSpot's product offerings and capabilities can now grow with a small- to medium-sized bu...

Read More

15 Tactics for Successful B2B Social Media Marketing 15 TACTICS FOR SUCCESSFUL B2B SOCIAL MEDIA MARKETING

blog article

Sep 13, 2018

For 20% of B2B marketers, social media is one of the top three sources for qualified leads, according to the Chief Marketer B2B Lead Gen Outlook report. The role of social media in demand generation has evolved to encompass targeted lead generation, ...

Read More

It’s Time to Expand Social Media as a Business Value Beyond Marketing IT’S TIME TO EXPAND SOCIAL MEDIA AS A BUSINESS VALUE BEYOND MARKETING

blog article

Sep 13, 2018

Many B2B companies are raising their brand value with social media marketing. Ignoring the most dynamic aspect of online marketing could actually result in diminishing brand-value and lost opportunities in sales. According to Hootsuite, social is mis...

Read More

The 4 Values of an Effective B2B Marketer THE 4 VALUES OF AN EFFECTIVE B2B MARKETER

blog article

Sep 12, 2018

There has been a lot of chatter on the topic of purpose-driven brands lately. Rightfully so. Every brand should endeavor to document their purpose and revisit it regularly. A clear purpose can galvanize disparate teams and customers around a common c...

Read More

5 ways B2B marketing leaders can overcome the talent shortage 5 WAYS B2B MARKETING LEADERS CAN OVERCOME THE TALENT SHORTAGE

blog article

Sep 12, 2018

Building a competitive, top-notch marketing organization requires having a consistent and talented staff in place. Here's how and why you need to be continually scouting for the best and brightest marketing talent. Like many B2B organizations pro...

Read More

3 Ways to Improve ROI for Your B2B SEO Strategy 3 WAYS TO IMPROVE ROI FOR YOUR B2B SEO STRATEGY

blog article

Sep 11, 2018

It’s no secret measuring the success of a B2B SEO program can be tricky. B2B buying cycles can take up to 18 months, multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measur...

Read More

3 Psychology Principles for B2B Marketers 3 PSYCHOLOGY PRINCIPLES FOR B2B MARKETERS

blog article

Sep 11, 2018

We only buy products and services from people and companies we trust. However, in today’s marketing-flooded and sales-saturated society, people have an inherent fear of being sold. We’ve all been sold products and services that didn&rsquo...

Read More

Beware the curse of B2B marketing BEWARE THE CURSE OF B2B MARKETING

blog article

Sep 10, 2018

There's a curse plaguing B2B marketing. Brian Macreadie divulges the remedies to cure the problem. In a few minutes, I'll share a nasty little curse that can harm us, B2B marketers, if we're not careful. I’ll show you some of the te...

Read More

Fall Is Coming: A Seasonal Marketing Strategy for Small Business Owners FALL IS COMING: A SEASONAL MARKETING STRATEGY FOR SMALL BUSINESS OWNERS

blog article

Sep 09, 2018

Fall gives us cooler weather, pumpkin-spice lattes, and perhaps the greatest gift of them all: the holiday shopping season. From local festivals to online-shopping events dedicated to supporting small-business owners, now is your time to shine. (And ...

Read More

How to Create the Perfect Landing Page for your Email Marketing Campaign HOW TO CREATE THE PERFECT LANDING PAGE FOR YOUR EMAIL MARKETING CAMPAIGN

blog article

Sep 09, 2018

With 50% of customers preferring to hear from brands through emails and 85% of promotional emails reaching the customer’s inbox now, it has become imperative for businesses to design an email campaign that not only resonates with the subscriber...

Read More

How to Improve Your Launch with a Strong Influencer Marketing Strategy HOW TO IMPROVE YOUR LAUNCH WITH A STRONG INFLUENCER MARKETING STRATEGY

blog article

Sep 09, 2018

Does your B2B product launch strategy need a little pizzazz? If you're looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key.  We've seen impressive results when we incorporate i...

Read More

7 Facebook Retargeting Tactics You Must Try 7 FACEBOOK RETARGETING TACTICS YOU MUST TRY

blog article

Sep 09, 2018

Retargeting on Facebook is a super-powerful way to turn your site visitors into converted users who sign up, subscribe, download an ebook, make a purchase, or whatever it is you are trying to achieve with your website and marketing efforts. Retargeti...

Read More

Should You Outsource Your Content Writing? SHOULD YOU OUTSOURCE YOUR CONTENT WRITING?

blog article

Sep 06, 2018

A successful industrial marketing program depends on fresh content that engages your audience and sells your business. For many manufacturers, however, developing that content without detracting from operations and draining financial resources can be...

Read More

How to generate B2B leads? 4 tips to follow HOW TO GENERATE B2B LEADS? 4 TIPS TO FOLLOW

blog article

Sep 06, 2018

With changing times, the purchasing behavior of B2B buyers has also evolved. Nowadays, CEOs and VPs make purchase decisions online and more often their decisions are influenced by social media. Here are four tips that will help you to quickly generat...

Read More

B2B influencer marketing B2B INFLUENCER MARKETING

blog article

Sep 06, 2018

How do you go about creating an effective influencer-marketing campaign for a B2B brand? The first step is to fully appreciate the significant differences between business-to-consumer (B2C) and business-to-business (B2B) marketing. Here’s a gre...

Read More

How to Get the Most from Your B2B Marketing Partner HOW TO GET THE MOST FROM YOUR B2B MARKETING PARTNER

blog article

Sep 06, 2018

Your company has recently hired a B2B marketing agency to help build brand awareness, redesign your website, generate leads or produce thought leadership content. This can be an exciting time since this marketing agency can help your company identify...

Read More

Epicor looks to technology as lines blur between B2B and B2C marketing EPICOR LOOKS TO TECHNOLOGY AS LINES BLUR BETWEEN B2B AND B2C MARKETING

blog article

Sep 04, 2018

Business software provider, Epicor, has its eyes trained firmly on the future and the future is AI-powered technology. Following a successful 60-day trial of an artificial intelligence-powered chatbot in a single location, which returned eight times ...

Read More

Five B2B Marketing Trends That Will Drive Ecommerce FIVE B2B MARKETING TRENDS THAT WILL DRIVE ECOMMERCE

blog article

Sep 04, 2018

Recent years have seen an explosion of direct online sales in the global B2B sector. The shift from brick-and-mortar to e-commerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Giants ...

Read More

How to Breathe New Life Into Old Content HOW TO BREATHE NEW LIFE INTO OLD CONTENT

blog article

Sep 04, 2018

How many pieces of content has your company published? I’m talking about every format blog posts, social media posts, white papers, case studies, eBooks, interviews, podcasts, videos, infographics the works. Is it 1,000 pieces of content? 3,000...

Read More

9 B2B Sales Closing Techniques You Can Use Today 9 B2B SALES CLOSING TECHNIQUES YOU CAN USE TODAY

blog article

Sep 04, 2018

First things first: People buy from people first, product second, according to Director of Sales Steve Wernke. They want to feel good about who they’re buying from, and they want to walk away feeling good. As they negotiate, they want to feel l...

Read More

9 Places B2B Marketers Might Miss Link Building Opportunities 9 PLACES B2B MARKETERS MIGHT MISS LINK BUILDING OPPORTUNITIES

blog article

Sep 04, 2018

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that...

Read More

How Long Does Inbound Marketing Take? HOW LONG DOES INBOUND MARKETING TAKE?

blog article

Sep 02, 2018

If you work with clients who are curious about inbound marketing you’ve probably heard them ask how long it takes. You might tell them that it takes a number of months before you actually start seeing a return. And, you might feel a little unea...

Read More

8 INBOUND TACTICS FOR ACCOUNT-BASED MARKETING 8 INBOUND TACTICS FOR ACCOUNT-BASED MARKETING

blog article

Aug 30, 2018

Remember, account-based marketing is an approach to marketing in which you send highly tailored messages to a select group of targeted accounts who are a good fit for your company. Rather than waiting for those leads to come to you, ABM meets them wh...

Read More

8 Effective B2B Lead-Generation Strategies for Your Blog 8 EFFECTIVE B2B LEAD-GENERATION STRATEGIES FOR YOUR BLOG

blog article

Aug 30, 2018

In the modern digital marketing landscape, it takes as many as 13 touch points to turn a targeted visitor into a qualified lead. An estimated 57% of the buyer’s journey happens before the business buyer reaches out. Numbers like these, along wi...

Read More

How using intent signals can improve your B2B sales process HOW USING INTENT SIGNALS CAN IMPROVE YOUR B2B SALES PROCESS

blog article

Aug 30, 2018

B2B or business-to-business sales is complex. There are too many variables that need to be controlled in order to make a successful sale. Most salespeople undertake random cold calling, emailing with the hope that people will reply and jump on to wha...

Read More

64 content marketing stats to inform your strategy 64 CONTENT MARKETING STATS TO INFORM YOUR STRATEGY

infographic

Aug 28, 2018

Content efforts benefit the sales team by developing high-quality leads and establishing a strong market position for your product. According to the infographic, 74 percent of companies say content marketing improves both lead quality and lead quanti...

Read More

CMO Insights: How to Use Emotional Marketing in Every Step of the Customer Journey CMO INSIGHTS: HOW TO USE EMOTIONAL MARKETING IN EVERY STEP OF THE CUSTOMER JOURNEY

blog article

Aug 28, 2018

Marketers have been working to appeal directly to their customers’ emotional states, needs and aspirations since realizing doing so would have a direct impact on the customer journey. Research conducted by Forrester and moment stated that the n...

Read More

What is Demand Generation Marketing and How Can Interactive Content Support It? WHAT IS DEMAND GENERATION MARKETING AND HOW CAN INTERACTIVE CONTENT SUPPORT IT?

blog article

Aug 28, 2018

When your non-marketing friends are asked to describe what they think of when they hear marketing, most of them will describe flashy billboards, the direct mail campaigns that overflow their mailboxes, and the promotional emails that pack their perso...

Read More

How to Keep B2B Marketing Simple and Focused HOW TO KEEP B2B MARKETING SIMPLE AND FOCUSED

blog article

Aug 27, 2018

Since I started in media over 20 years ago, I’ve been hearing the same thing from my B2B clients: “I can’t prove our efforts are having any impact on the business.” Or to quote the overused Wanamaker quote, “Half the mon...

Read More

Does Demand Generation Really Generate Demand? DOES DEMAND GENERATION REALLY GENERATE DEMAND?

blog article

Aug 25, 2018

“In B2B, demand generation is typically a misnomer. Marketers capture demand vs. generate it.” What does that mean exactly? I haven’t asked Joe directly, but I believe he means that, in the absence of a genuine need for a product or...

Read More

4 SAAS MARKETING PROS REVEAL WHY SOFTWARE IS ESSENTIAL TO DEMAND GENERATION 4 SAAS MARKETING PROS REVEAL WHY SOFTWARE IS ESSENTIAL TO DEMAND GENERATION

blog article

Aug 23, 2018

If you've fully optimized your marketing and sales funnel, it might be time to start implementing a demand generation program. Once your funnel is operating efficiently, demand generation is a great way to start accelerating your pipeline and bui...

Read More

Revenue Growth is Best Pursued Indirectly REVENUE GROWTH IS BEST PURSUED INDIRECTLY

blog article

Aug 23, 2018

Most marketers will say that the “prime directive” of marketing is to drive revenue growth. But in reality, revenue growth is a by-product of creating value for customers and providing great customer experiences. Paradoxically, the best w...

Read More

How to Use B2B Marketing Automation to Personalize the Customer Experience HOW TO USE B2B MARKETING AUTOMATION TO PERSONALIZE THE CUSTOMER EXPERIENCE

blog article

Aug 23, 2018

Deliver the right message to the right customer at the right time.” If you’ve been hanging around marketing particularly B2B marketing for any length of time, you’ve probably heard one version or another of that statement. We are so...

Read More

The 5 Influencer Marketing Strategy Mistakes You Need to Avoid THE 5 INFLUENCER MARKETING STRATEGY MISTAKES YOU NEED TO AVOID

blog article

Aug 23, 2018

In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. That is why there are still many questions, like what is influencer marketing, why is it so effective, and what influencer marketing strategy mistak...

Read More

The Best Kept Content Marketing Secrets Exposed THE BEST KEPT CONTENT MARKETING SECRETS EXPOSED

blog article

Aug 23, 2018

As we come to the end of summer, consumers are looking ahead to the holiday season, but the upcoming months are more than just pumpkins and holiday decorations. For brands, it’s a time to reflect on what has worked for their business’ con...

Read More

4 ROCKSTAR ACCOUNT-BASED MARKETING TACTICS 4 ROCKSTAR ACCOUNT-BASED MARKETING TACTICS

blog article

Aug 22, 2018

The growth of Account-Based Marketing (ABM) is undeniable; legions of marketing and sales teams are getting on board. And they all want their ABM programs to stand out and take center stage with fans clamoring for their company’s products or se...

Read More

14 Lead Generation Tips To Drive Growth In 2018 14 LEAD GENERATION TIPS TO DRIVE GROWTH IN 2018

blog article

Aug 22, 2018

Ahh, lead generation. It’s where it all starts. To grow your business, you need customers. To find customers, you first have to generate leads who have the potential to become them. So, what is lead generation? Simply put, the tactics that you ...

Read More

How to Effectively Set Up Your Website to Collect New Leads HOW TO EFFECTIVELY SET UP YOUR WEBSITE TO COLLECT NEW LEADS

blog article

Aug 21, 2018

Content has always been a very important component of inbound marketing, and now more so with Google’s algorithm that reward fresh, relevant content. Without good content, it is hard to drive visitors to your website or convert them into leads....

Read More

How to Survive the Transition to Account-Based Sales Development HOW TO SURVIVE THE TRANSITION TO ACCOUNT-BASED SALES DEVELOPMENT

blog article

Aug 21, 2018

Has hitting reset ever been easy? In sales, you can have the most productive month of your career, creating pipeline and accruing revenue so far beyond your goals that you think you’ve peaked. And then your numbers reset to zero when the next m...

Read More

USA B2B Publishing Market 2018 – Adobe, Aquafadas, Yudu, Magplus, Quark, Pagesuite, Xerox USA B2B PUBLISHING MARKET 2018 – ADOBE, AQUAFADAS, YUDU, MAGPLUS, QUARK, PAGESUITE, XEROX

blog article

Aug 20, 2018

An extensive analysis of USA B2B Publishing  Market has been encapsulated on the basis of estimation of key market segments in the forecast horizon. In addition, the technological developments that took place in the market and those predicted to...

Read More

How To Get The Most Out Of LinkedIn For Middle-Market B2B Marketers HOW TO GET THE MOST OUT OF LINKEDIN FOR MIDDLE-MARKET B2B MARKETERS

blog article

Aug 20, 2018

My team at ParadigmNEXT is always looking for new ways to engage customers and has always enjoyed the spoils of targeted outreach via LinkedIn. It’s no surprise that mainstream businesses are taking notice. With the new user interface and added...

Read More

5 Ways B2B Marketing is Changing 5 WAYS B2B MARKETING IS CHANGING

blog article

Aug 20, 2018

Traditional business-to-business (B2B) marketing relies on the use of blogs, white papers, webinars, trade shows, and email campaigns to drive success in providing your products to other businesses. But as the face of B2B continues to change, it'...

Read More

Shortcut Guide to Creating SEO Content SHORTCUT GUIDE TO CREATING SEO CONTENT

blog article

Aug 19, 2018

It’s important for SEO and content marketers to understand that content and SEO go hand-in-hand, Oftentimes, each is only concerned with their respective area of focus. Without coupling the two, marketers are missing out on the opportunity to a...

Read More

How to Define Your Brand Voice HOW TO DEFINE YOUR BRAND VOICE

blog article

Aug 18, 2018

Creating your brand identity involves many different facets including the logo, taglines, website colors and brand voice. Every brand has a voice. Your brand is unique, so your brand voice should be too. Your brand voice is the constant personality y...

Read More

10 social media statistics for B2B marketers 2018 10 SOCIAL MEDIA STATISTICS FOR B2B MARKETERS 2018

infographic

Aug 16, 2018

Social Media Examiner’s 10th annual study, 2018 Social Media Marketing Industry Report, surveyed more than 5,700 marketers from across the world in a variety of industries to see how social media is changing. It offers a really comprehensive vi...

Read More

3 Daily Activities This B2B Marketer Can’t Do Without 3 DAILY ACTIVITIES THIS B2B MARKETER CAN’T DO WITHOUT

blog article

Aug 16, 2018

I’m a creature of habit. In my first job out of college, I had a routine: wake up, drink coffee, go to work, exercise, work some more, then head home. I dutifully followed this routine without thinking about it. Recently, I took a more intentio...

Read More

How to Measure the ROI of Your B2B Content Marketing Campaigns HOW TO MEASURE THE ROI OF YOUR B2B CONTENT MARKETING CAMPAIGNS

blog article

Aug 16, 2018

Many companies these days see the benefits of content marketing. But, although content marketing's popularity (and necessity) continue to increase in the eyes of B2B marketers, 47% of them say they do not measure their content marketing ROI. Of t...

Read More

Where Storytelling Fits in Account-Based Marketing WHERE STORYTELLING FITS IN ACCOUNT-BASED MARKETING

blog article

Aug 16, 2018

It seems that wherever you look, you will run into the latest business buzzword storytelling. But is storytelling just a fad or does it have a practical role when your demand-gen model shifts from lead-based content marketing to ABM? I am here to tel...

Read More

What makes a great B2B marketer? WHAT MAKES A GREAT B2B MARKETER?

blog article

Aug 16, 2018

Strong Business-2-Business (B2B) marketers are a rare breed. I've met many of them globally and over the years I've noticed a few characteristics that set the strong, talented and effective ones apart from the rest. In order to analyze what m...

Read More

The Drum and Gyro launch survey to explore the world of account-based marketing THE DRUM AND GYRO LAUNCH SURVEY TO EXPLORE THE WORLD OF ACCOUNT-BASED MARKETING

blog article

Aug 16, 2018

In the B2B world, there is more to account-based marketing (ABM) than just focusing on the right accounts to target. The Drum, in partnership with Gyro, is launching a research survey on ABM in the UK and the US to explore how ABM has evolved since i...

Read More

Google Research: User Satisfaction and Trust GOOGLE RESEARCH: USER SATISFACTION AND TRUST

blog article

Aug 16, 2018

The quality raters guidelines focus on technical activities that a typical site visitor wouldn’t engage in. Who clicks on a video to test if it works? Yet one of the goals of these tests is to identify sites with the good user experience. In se...

Read More

Why You Should Send Your Next Promotional Email at Midnight WHY YOU SHOULD SEND YOUR NEXT PROMOTIONAL EMAIL AT MIDNIGHT

blog article

Aug 16, 2018

When a politician changes their position on a policy question, we call them a flip-flopper. And we don’t trust them. But changing your position on an issue based on new evidence is a sign of progress and wisdom. And not just for politicians, fo...

Read More

Leveraging Emotions in B2B Marketing on LinkedIn LEVERAGING EMOTIONS IN B2B MARKETING ON LINKEDIN

infographic

Aug 16, 2018

After recently adding video ads to its suite of marketing tools, LinkedIn’s now looking to highlight the value of the option, with a new report showing how video content, in particular, can be hugely influential in one of the platform’s k...

Read More

9 Tools To Use For Your Video Marketing 9 TOOLS TO USE FOR YOUR VIDEO MARKETING

blog article

Aug 15, 2018

With a 17% increase in video usage since last year and a total of 500 million hours’ worth of videos watched on YouTube every day, the video is an essential part of a modern content marketing strategy. For many industrial marketers, however, ge...

Read More

How to use LinkedIn outreach in your account-based marketing strategy HOW TO USE LINKEDIN OUTREACH IN YOUR ACCOUNT-BASED MARKETING STRATEGY

blog article

Aug 15, 2018

Account-based marketing (ABM) has become common practice in recent years. Indeed, there are now entire teams and job roles dedicated to the practice. According to ITSMA, 87% of marketers say the ROI from ABM outperforms other marketing channels. This...

Read More

5 Reasons Video is the Best Choice for Account-Based Marketing 5 REASONS VIDEO IS THE BEST CHOICE FOR ACCOUNT-BASED MARKETING

blog article

Aug 15, 2018

It seems that wherever you look, you will run into the latest business buzzword storytelling. But is storytelling just a fad or does it have a practical role when your demand-gen model shifts from lead-based content marketing to ABM? I am here to tel...

Read More

The brave new world of account-based marketing THE BRAVE NEW WORLD OF ACCOUNT-BASED MARKETING

blog article

Aug 15, 2018

Account-based marketing (ABM) has blown up in the last two years, promising to recalibrate business communications to be more personable and contextually relevant, leading to better ROIs. But as with any shiny new toy, defining exactly what ABM is ca...

Read More

How To Tap Into Your Creative Brain and Improve Your Marketing HOW TO TAP INTO YOUR CREATIVE BRAIN AND IMPROVE YOUR MARKETING

blog article

Aug 15, 2018

One of the most common complaints we hear about blogs here at CEM is “I’m just not creative enough to keep up with it.” This is one of the most oft-cited reasons that people don’t tend to their business blogs. It’s true ...

Read More

Account-based marketing – time for some honest re-evaluation? ACCOUNT-BASED MARKETING – TIME FOR SOME HONEST RE-EVALUATION?

blog article

Aug 14, 2018

ABM is on the rise, but how can we address its emerging concerns? Clive Armitage provides insight and actionable suggestions The last two years have seen a meteoric rise in interest in and adoption of account-based marketing.   Why? Well, j...

Read More

Written Content Still Matters in B2B Marketing WRITTEN CONTENT STILL MATTERS IN B2B MARKETING

blog article

Aug 14, 2018

Unless you’ve been completely off the grid for the past several years, you’re well aware that the popularity of video content has exploded. eMarketer recently estimated that U.S. adults now spend over an hour per day watching videos on di...

Read More

What Instagram’s New Update Means For B2B Marketers WHAT INSTAGRAM’S NEW UPDATE MEANS FOR B2B MARKETERS

blog article

Aug 13, 2018

Instagram is an increasingly popular channel amongst social media users. Whilst it is traditionally seen as a B2C social platform, it also has big potential for B2B marketers. And like any app, it’s constantly changing and updating its algorith...

Read More

How Artificial Intelligence Can Create a Compelling Customer Experience HOW ARTIFICIAL INTELLIGENCE CAN CREATE A COMPELLING CUSTOMER EXPERIENCE

blog article

Aug 13, 2018

The concept of artificial intelligence was the stuff of science fiction in the early days and became popular when anthropomorphic robots were featured on literature and eventually the silver screen. With technology making amazing things happen over t...

Read More

Why One-Logo Brands Can’t Survive in the Digital Age WHY ONE-LOGO BRANDS CAN’T SURVIVE IN THE DIGITAL AGE

blog article

Aug 13, 2018

Brands across the globe know that being active on social media is a must. Most give it a high priority from the start, and why wouldn’t they it’s the most accessible way to reach customers in the place they’re already hanging out. B...

Read More

Tips and Technologies That Will Help Improve the Customer Experience TIPS AND TECHNOLOGIES THAT WILL HELP IMPROVE THE CUSTOMER EXPERIENCE

blog article

Aug 13, 2018

The notion of customer experience has always been hugely important, but it does feel that lately, its importance is bigger than ever. Perhaps it’s the changing customer expectations expecting speedier deliveries, more personalized experiences, ...

Read More

5 LinkedIn Marketing Tools to Productively Build a Brand Presence 5 LINKEDIN MARKETING TOOLS TO PRODUCTIVELY BUILD A BRAND PRESENCE

blog article

Aug 13, 2018

It doesn’t matter if your product and brand are world-class if no one knows who you are and how to connect with you. That’s why PR is critical to any company’s existence. But PR in today’s landscape requires a different approa...

Read More

How to Create and Utilize Evergreen Content HOW TO CREATE AND UTILIZE EVERGREEN CONTENT

blog article

Aug 13, 2018

Content marketing is one of the best long-term marketing strategies that you and your marketing team can employ. However, not all types of content will have the desired effect or be as valuable to your audience as the next. Learning to create strong,...

Read More

The Current State of Influencer Marketing THE CURRENT STATE OF INFLUENCER MARKETING

infographic

Aug 13, 2018

Influencer marketing is said to be worth over $1.5 billion right now, and that’s likely to rise. A recent study from the World Federation of Advertisers (WFA) found that more than 65% of brands intend to increase spending on influencer marketin...

Read More

How Product Bundling Can Boost Your E-Commerce Sales HOW PRODUCT BUNDLING CAN BOOST YOUR E-COMMERCE SALES

blog article

Aug 13, 2018

Have you ever upgraded to a large popcorn or drink at the movies, merely because the helpful clerk pointed out that it’s “only 25 cents more?” Have you ever grabbed the shampoo and conditioner combo that was cellophane-wrapped toget...

Read More

The B2B marketing AI revolution: Hype 1, Reality 0 THE B2B MARKETING AI REVOLUTION: HYPE 1, REALITY 0

blog article

Aug 12, 2018

We’ve all read the headlines and listened to the hype: the fourth industrial revolution is upon us AI is here, the world is changing before our eyes, many jobs will disappear and new ones will emerge. In short, the world will never be the same ...

Read More

People Now Decide How They Want to Receive a Company’s Marketing Messages PEOPLE NOW DECIDE HOW THEY WANT TO RECEIVE A COMPANY’S MARKETING MESSAGES

blog article

Aug 10, 2018

Just 20 years ago there were few options for marketing. There was no such thing as social media and there were no smartphones. Even then, most businesses did not even have a website. So, all that was really available was traditional advertising, faxe...

Read More

5 Ways That Facebook Groups Can Help Marketers Thrive 5 WAYS THAT FACEBOOK GROUPS CAN HELP MARKETERS THRIVE

blog article

Aug 10, 2018

With changes to Facebook's News Feed shrinking organic reach to minuscule levels, it's clear that marketers need to diversify their approach in order to offset traffic losses and better protect against future updates. And while paying for Fac...

Read More

How to Deal with Fake Negative Reviews HOW TO DEAL WITH FAKE NEGATIVE REVIEWS

infographic

Aug 10, 2018

There's no mistaking the role that online reviews play in how modern consumers discover brands and products. Some 84% of consumers say that they trust online reviews as much as they do personal recommendations, while up to 94% of people say that ...

Read More

4 Strategies to Create a Truly Connected Customer Community for Your Brand 4 STRATEGIES TO CREATE A TRULY CONNECTED CUSTOMER COMMUNITY FOR YOUR BRAND

blog article

Aug 09, 2018

Have you ever asked yourself how your brand makes your customers feel? Sure, your customer service department may make them feel satisfied, or your sales team could make them feel confident in their purchase. But what does your actual brand itself ma...

Read More

Tips for Setting Your Inbound SDR Team Up for Success TIPS FOR SETTING YOUR INBOUND SDR TEAM UP FOR SUCCESS

blog article

Aug 08, 2018

According to InsideSales.com’s “The State of Sales Development” report, the sales development (SDR) role lends itself to more automation than any other role within the sales team due to the very nature of the position. In fact, as p...

Read More

How Demand Gen is Evolving in 2018 HOW DEMAND GEN IS EVOLVING IN 2018

blog article

Aug 07, 2018

2018 has been a big year for demand gen: From the increasing importance of influencer marketing, content marketing, and email automation, to new laws that change the way businesses are allowed to interact with leads (a ‘little’ thing call...

Read More

5 Skills Marketers Need to Take Creative Thinking to the Next Level 5 SKILLS MARKETERS NEED TO TAKE CREATIVE THINKING TO THE NEXT LEVEL

blog article

Aug 07, 2018

The single most important trend in the marketing landscape right now is the push to make everything more analytical and data-driven. Although the rise of technology has raised the need for advanced analytical and technical skills in marketing, creati...

Read More

3 attribution considerations for B2B lead generation 3 ATTRIBUTION CONSIDERATIONS FOR B2B LEAD GENERATION

blog article

Aug 06, 2018

Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand their marketing campaigns. Customer life cycles and marketing campaigns alike are becoming increasingly c...

Read More

6 Signs B2B Lead Management Could Boost Your Sales Results 6 SIGNS B2B LEAD MANAGEMENT COULD BOOST YOUR SALES RESULTS

blog article

Aug 06, 2018

A lead management system lays out your standard practices for working with leads efficiently and effectively. It outlines how to create leads and transform them into sales. So how do you know whether you need lead management? If you see any of these ...

Read More

BREAK DOWN THE WALL BETWEEN B2B SALES AND MARKETING BREAK DOWN THE WALL BETWEEN B2B SALES AND MARKETING

blog article

Aug 03, 2018

Are you stuck in a silo? B2B companies need to break down the wall between sales and marketing if they want to communicate effectively. Often, both groups spend negative time and energy working towards their own internal goals, rather than working to...

Read More

Reasons Why Putting a Human Face in Your Marketing Campaign Is an Essential Strategy REASONS WHY PUTTING A HUMAN FACE IN YOUR MARKETING CAMPAIGN IS AN ESSENTIAL STRATEGY

blog article

Aug 03, 2018

There’s a good chance you already know that you need to find the best ways to connect with your customers to see success from your marketing campaigns. You’ve probably even been told that your marketing campaigns should include a human fa...

Read More

High Bar Offers: Why Your Campaign May Be Asking Too Much HIGH BAR OFFERS: WHY YOUR CAMPAIGN MAY BE ASKING TOO MUCH

blog article

Aug 03, 2018

In the demand generation business, we often talk about “low bar” and “high bar” offers. The bar, in either case, is the level of time, effort, and commitment required of the prospector person registering for said offer. So, fo...

Read More

Affiliate Marketing in 2018: What It Is and How You Can Get Started AFFILIATE MARKETING IN 2018: WHAT IT IS AND HOW YOU CAN GET STARTED

blog article

Aug 03, 2018

Wake up at an ungodly hour. Drive to the office through total gridlock, streets jammed with other half-asleep commuters. Slog through email after mind-numbing email until the sweet release at five o’clock.
Sound terrible? What if, instea...

Read More

HOW TO INCORPORATE PPC INTO YOUR INBOUND MARKETING STRATEGY HOW TO INCORPORATE PPC INTO YOUR INBOUND MARKETING STRATEGY

blog article

Aug 02, 2018

Many inbound marketers shy away from pay-per-click advertising (PPC). That’s because paying for the placement of your message is, by nature, an outbound marketing approach. But that doesn’t mean there’s no place for it in your inbou...

Read More

Is Your Brand Marketing Reaching Generation Z? IS YOUR BRAND MARKETING REACHING GENERATION Z?

blog article

Aug 02, 2018

According to Adweek, Millennials as teen consumers were virtually ignored by marketers, who were waiting for them to acquire discretionary income rather than engaging them early. Only later did brand marketers realize that with early access to techno...

Read More

3 Steps to Generating More Leads 3 STEPS TO GENERATING MORE LEADS

blog article

Aug 02, 2018

If your ideal customers are already visiting your website: Bravo! Now it’s time to turn them into leads and get them on your email list. We have a three-step strategy which will help you generate the leads your sales team needs for some quick w...

Read More

How to Become a Business Intelligence Analyst and Land a Hot New Career HOW TO BECOME A BUSINESS INTELLIGENCE ANALYST AND LAND A HOT NEW CAREER

blog article

Jul 31, 2018

For businesses seeking to survive and thrive, data-driven decision-making has become an essential part of driving growth and remaining competitive. As data becomes more available to growing businesses, the pressure mounts to use that data effectively...

Read More

How to Use Sales Enablement to Boost Sales Performance HOW TO USE SALES ENABLEMENT TO BOOST SALES PERFORMANCE

blog article

Jul 30, 2018

Are you looking for new ways to boost your teams’ sales performance? If the answer is yes, then here’s another question for you: how much are you helping your salespeople be the best that they can be? Without the knowledge and the tools t...

Read More

How to Kick-Start an Account Based Marketing Strategy HOW TO KICK-START AN ACCOUNT BASED MARKETING STRATEGY

blog article

Jul 30, 2018

Deciding an Account Based Marketing approach is right for your organization is one thing; putting it into play is another. Purchasing account-based technology is not the same as deploying an ABM strategy. In fact, if you purchase this technology befo...

Read More

The 80/20 Rule for Email Marketers THE 80/20 RULE FOR EMAIL MARKETERS

blog article

Jul 29, 2018

There are many different ways to apply the 80/20 rule. The law states that roughly 80% of the effects come from 20% of the causes. For email marketers, the rule applies quite obviously in some areas, and more subtly in others. Let’s take a look...

Read More

Inbound Marketing for Non-Marketing Business Leaders INBOUND MARKETING FOR NON-MARKETING BUSINESS LEADERS

blog article

Jul 28, 2018

If you’re a C-level business executive tasked with business development and growing revenue in a rapidly-evolving, highly-competitive environment your head probably hurts from the constant barrage of information and advice about how to promote ...

Read More

Why Every Nonprofit Need Closed-Loop Marketing WHY EVERY NONPROFIT NEED CLOSED-LOOP MARKETING

blog article

Jul 27, 2018

When it comes to nonprofit inbound marketing efforts, many organizations are just playing a game of darts. You know the game. You throw one dart in the direction of social media, another in the direction of guest blog posts, and perhaps a third and f...

Read More

The Importance of Service Level Agreements in the B2B Industry THE IMPORTANCE OF SERVICE LEVEL AGREEMENTS IN THE B2B INDUSTRY

blog article

Jul 26, 2018

If you’re a B2B (business-to-business) company and you don’t have Service Level Agreements (SLAs) in place with your customers, you’re missing out on an important opportunity to improve customer retention and satisfaction. SLAs are ...

Read More

8 Small Business Marketing Trends for 2018 8 SMALL BUSINESS MARKETING TRENDS FOR 2018

blog article

Jul 26, 2018

How do you know where to focus your marketing attention? For a small business marketer, it can be especially difficult you likely have responsibilities beyond marketing, and almost certainly don’t have a marketing team to back you up. So where ...

Read More

How to Boost B2B Lead Generation with Instagram Stories HOW TO BOOST B2B LEAD GENERATION WITH INSTAGRAM STORIES

blog article

Jul 26, 2018

At first glance, the two seem like natural bedfellows. On one side, we have the cool, sexy social network that is all about visual experiences. On the other side, we have B2B executives and industries traditionally focused on expertise and profession...

Read More

An Overview of the State of Account Based Marketing AN OVERVIEW OF THE STATE OF ACCOUNT BASED MARKETING

blog article

Jul 26, 2018

In January 2018, Engagio conducted a comprehensive survey of more than 1,260 companies to assess trends in B2B marketing. We recently released the results in our ABM Outlook Survey 2018 report. This is an inside look at the state of Account-Based Mar...

Read More

How Many Marketing Emails is Too Many? HOW MANY MARKETING EMAILS IS TOO MANY?

blog article

Jul 25, 2018

In our estimation, the twenty year history of email marketing can be charted into three distinct time periods. Each time period is marked by a unique theory about best email marketing practices. In the very early days, the wild west of email marketin...

Read More

How to Send Branded Emails That Increase Open Rate and Click-Rate HOW TO SEND BRANDED EMAILS THAT INCREASE OPEN RATE AND CLICK-RATE

blog article

Jul 25, 2018

Marketing automation is a powerful way to keep in touch with your prospects and customers, especially via email. But the question is, how do you go about it without pushing the wrong button that would lead to unsubscribes? How many emails do you thin...

Read More

The #1 Secret to Owning the B2B Customer Relationship After a Sale Closes THE #1 SECRET TO OWNING THE B2B CUSTOMER RELATIONSHIP AFTER A SALE CLOSES

blog article

Jul 25, 2018

Working in the customer success industry can be stressful and full of pressure. Sales just landed a big deal, and champagne bottles were popped, but the next day it’s up to the successful team to deliver on all the promises that were made to th...

Read More

5 Guaranteed Ways to Move Up in Your Marketing Career 5 GUARANTEED WAYS TO MOVE UP IN YOUR MARKETING CAREER

blog article

Jul 25, 2018

As a marketer, your goal should always be to move forward and up if you want a long-lasting and fulfilling career. However, getting there is much easier said than done. Marketing is an incredibly competitive landscape, making it increasingly difficul...

Read More

B2B Marketers: What Netflix Can Teach You About Engagement B2B MARKETERS: WHAT NETFLIX CAN TEACH YOU ABOUT ENGAGEMENT

blog article

Jul 24, 2018

There’s a reason Netflix, YouTube, and Hulu all have autoplay enabled on their platforms it encourages engagement. Whether it’s the next episode in a series or a recommended piece of content, their goal is simple: keep you watching. They ...

Read More

Moving Away from Spreadsheets: How to Know When It’s Time MOVING AWAY FROM SPREADSHEETS: HOW TO KNOW WHEN IT’S TIME

whitepaper

Jul 23, 2018

The spreadsheet conundrum... Joe Smith, sales director for Great Start-Up Number 5 Billion and Thirty-One, puts on a blindfold and reaches out blindly for something, ANYTHING, to help him organize his team’s deals and commissions. He’s ho...

Read More

Why Enterprise CPQ Implementations Fail WHY ENTERPRISE CPQ IMPLEMENTATIONS FAIL

whitepaper

Jul 23, 2018

You’ve reached a certain point in the evolution of your company and you know it’s time to invest in a CPQ system. But buyer beware: There’s a certain misconception around CPQ systems as being plug-in devices or turnkey-ready overlay...

Read More

The Three “S’s” of a Great Incentive Compensation Management System THE THREE “S’S” OF A GREAT INCENTIVE COMPENSATION MANAGEMENT SYSTEM

whitepaper

Jul 23, 2018

It all ties together. You want your sales reps to behave a certain way and close a certain amount of deals in specific verticals that match your company’s 3- and/or 5-year vision, but the systems you currently have in place to drive this behavi...

Read More

Incentive Compensation Management: Build Versus Buy INCENTIVE COMPENSATION MANAGEMENT: BUILD VERSUS BUY

whitepaper

Jul 23, 2018

Custom ICM solutions are built for you, not auditors, so they typically don’t offer visibility into actions performed over time. Auditors may lack confidence in your homegrown system, especially if they find errors or omissions. In fact, audit ...

Read More

Why Emails End Up in the Junk Folder WHY EMAILS END UP IN THE JUNK FOLDER

blog article

Jul 23, 2018

Don’t you hate it when you’re watching your favorite team and the refs keep bombing your favorite players with flags? It’s like they won’t even let them do their job. You might even think the refs are trying to prevent your te...

Read More

Data-Driven Digital Marketing: How to Improve Your Marketing Strategies DATA-DRIVEN DIGITAL MARKETING: HOW TO IMPROVE YOUR MARKETING STRATEGIES

blog article

Jul 23, 2018

Big data has opened the door for businesses to market their products and services much more effectively. In fact, according to a new survey of senior executives, 64% of respondents said that data-driven marketing strategies produce better and faster ...

Read More

How to Create Content That Will Grab Your Audience’s Attention HOW TO CREATE CONTENT THAT WILL GRAB YOUR AUDIENCE’S ATTENTION

blog article

Jul 23, 2018

With over 1.8 billion websites on the internet, it’s safe to say the competition is REAL. And while not all of those 1.8 billion websites are your direct competitors, you’re gonna have to put some effort into content to compete with those...

Read More

Digital B2B Demand Generation Campaigns: How to Generate Qualified Leads DIGITAL B2B DEMAND GENERATION CAMPAIGNS: HOW TO GENERATE QUALIFIED LEADS

blog article

Jul 23, 2018

The top priority of B2B marketing executives in 2018 is to improve lead quality over quantity. According to DemandGen Report’s 2018 Benchmark Survey Report, improving the percentage of leads considered ‘qualified’ ranked as the top ...

Read More

Most B2C Marketers Lack Confidence In Their Budgets MOST B2C MARKETERS LACK CONFIDENCE IN THEIR BUDGETS

blog article

Jul 23, 2018

Email marketers are usually responsible only for their own budgets. But they need to look at the bigger picture, and how they figure in.  How many know, for example, that 60% of all top B2C marketers lack confidence in their budget-making proces...

Read More

3 Reasons to Personalize for Account Based Marketing 3 REASONS TO PERSONALIZE FOR ACCOUNT BASED MARKETING

blog article

Jul 23, 2018

Creating personalized content is one of the most effective things you can do to prove you understand your target account’s pressing challenges and needs. It can take time to do this right, but in the end, great personalization results in true A...

Read More

Has Mar Tech Paid Off for Marketers? HAS MAR TECH PAID OFF FOR MARKETERS?

infographic

Jul 22, 2018

Marketing technology is increasingly enabling marketers to be more strategic and direct their investments more effectively. But marketers also face challenges as they implement new strategies and integrate new technologies. More than half feel &ldquo...

Read More

21 Best Outbound Marketing 21 BEST OUTBOUND MARKETING

infographic

Jul 20, 2018

Outbound marketing (OM) is a compound activity that aims to gain more leads in a sales funnel. It consists of many different processes and is managed by a sales team in cooperation with marketing experts. That is why understanding how outbound market...

Read More

Content is King and It Reins Supreme CONTENT IS KING AND IT REINS SUPREME

blog article

Jul 20, 2018

You’ve heard it before, and you will definitely hear it again content is king. But what does it mean for those who don’t write or create content daily? From a digital perspective (because that’s all that really matters today), onlin...

Read More

Why Account-Based Strategies Aren WHY ACCOUNT-BASED STRATEGIES AREN'T JUST ABOUT MARKETING ANYMORE

blog article

Jul 20, 2018

Account-based marketing, or ABM, has become a hot topic in the B2B world over the last few years. But ABM is too limited a concept to describe the change that’s taking place. The impact of ABM should extend well beyond marketing, which typicall...

Read More

How to Use Google Map as an Effective Marketing Tool to Target Local Audience HOW TO USE GOOGLE MAP AS AN EFFECTIVE MARKETING TOOL TO TARGET LOCAL AUDIENCE

blog article

Jul 19, 2018

Imagine a situation like this. Since you were a child you always dreamed to start your own business. You’ve already figured all things up, you have your family supporting you in your idea of becoming an independent entrepreneur and it looks lik...

Read More

Account Based Marketing Examples That Took the World by Storm ACCOUNT BASED MARKETING EXAMPLES THAT TOOK THE WORLD BY STORM

blog article

Jul 18, 2018

The notion of Account Based Marketing targeting specific accounts with tailored strategies is nothing new. Marketing companies have been engaged in this practice for decades. What’s changed is technology. The channels that have allowed inbound ...

Read More

Freemium 2 Premium: Lessons on How to Upsell Your B2B SaaS Product FREEMIUM 2 PREMIUM: LESSONS ON HOW TO UPSELL YOUR B2B SAAS PRODUCT

blog article

Jul 18, 2018

You’re hovering over the ‘Enter’ button after filling out your email address for a SaaS free trial. “You know they’re probably gonna blast you with emails,” says Mindy Kaling’s Inside Out voice in the back of...

Read More

Does Your Content Have What It Takes To Win Big At #B2BMX 2019? DOES YOUR CONTENT HAVE WHAT IT TAKES TO WIN BIG AT #B2BMX 2019?

blog article

Jul 18, 2018

Last year during #B2BMX 2018, brands such as LinkedIn, SAP and Paycomwon the coveted Finny trophy at the Killer Content Awards ceremony. The awards set out to recognize B2B content that goes above and beyond, embracing new rules of engagement and tra...

Read More

Account Based Marketing Plan & ABM Strategies ACCOUNT BASED MARKETING PLAN & ABM STRATEGIES

video

Jul 17, 2018

Account Based Marketing, sometimes known as an ABM Marketing Plan, is a B2B lead generation strategy that concentrates sales and marketing initiatives on a clearly defined set of “target accounts.” An ABM marketing plan allows your compan...

Read More

11 Best Practices For Using CRM Telephony To Drive Sales 11 BEST PRACTICES FOR USING CRM TELEPHONY TO DRIVE SALES

blog article

Jul 17, 2018

Telephony has gone digital. VoIP services essentially amounting to an internet telephone are typically more affordable than traditional landline calling, and the industry is growing rapidly. The industry is expected to almost double in size and users...

Read More

The Revolutionary Future of B2B Telemarketing THE REVOLUTIONARY FUTURE OF B2B TELEMARKETING

blog article

Jul 17, 2018

Recently, I received a call from a talented telemarketer. As a telemarketing professional, I love to challenge the agents who call me, asking tough questions and raising objections. At some point, the rep will usually hesitate or provide a less than ...

Read More

Creating a B2B Digital Marketing Plan for 2018 CREATING A B2B DIGITAL MARKETING PLAN FOR 2018

infographic

Jul 17, 2018

Many Business-to-business (B2B) companies are already successfully getting great results using digital marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation system or a simple em...

Read More

5 Pinterest Hacks That Can Be Used For B2B Marketing 5 PINTEREST HACKS THAT CAN BE USED FOR B2B MARKETING

blog article

Jul 16, 2018

Wait! Before you dismiss Pinterest as a place where young women go for their wedding gown inspiration, allow us to help you see the other side. Pinterest is much more than a social media platform that can be used as a B2C platform for women-centric c...

Read More

How to Find the Right B2B Technology Copywriter HOW TO FIND THE RIGHT B2B TECHNOLOGY COPYWRITER

blog article

Jul 15, 2018

Good copy is an essential part of a B2B marketing plan. Research shows that 47% of B2B prospects read between three to five pieces of content before they speak with a sales rep. But many B2B marketing teams are small and don’t have the resource...

Read More

Is Pinterest Worthwhile for B2B? IS PINTEREST WORTHWHILE FOR B2B?

blog article

Jul 13, 2018

I get this question a lot, so I’m excited to shed some light on the subject. Pinterest presents an interesting opportunity for B2B companies to drive traffic to their websites and convert those visitors into leads. Users on this platform tend t...

Read More

4 Top Email Marketing Services for Entrepreneurs 4 TOP EMAIL MARKETING SERVICES FOR ENTREPRENEURS

blog article

Jul 13, 2018

Your newsletters don’t have to be a chore. Writing about what you do should be an enjoyable experience and when it is, it will reflect in the content which then leads to a better read for your users! One thing that can be frustrating is getting...

Read More

5 step plan to build personas for internal audiences 5 STEP PLAN TO BUILD PERSONAS FOR INTERNAL AUDIENCES

blog article

Jul 13, 2018

It’s no surprise, the better you understand your audiences, the better you can connect, communicate and inspire action. For decades, marketers have used personas to do just this. By painting semi-fictional descriptions of an ideal audience grou...

Read More

8 Lead Generation Strategies for B2B Technology in 2018 8 LEAD GENERATION STRATEGIES FOR B2B TECHNOLOGY IN 2018

blog article

Jul 12, 2018

According to HubSpot, 63% of marketers see lead generation as their most pressing challenge, especially when it's in a highly competitive market like B2B technology where you need to stand out from the crowd. However, when done right, you can be ...

Read More

Account-Based Marketing: Don ACCOUNT-BASED MARKETING: DON'T START UNTIL YOU DO THESE FIVE THINGS

blog article

Jul 12, 2018

To complete a purchase, businesses require an estimated 6.8 stakeholders to approve -- an increase from an average of  5.4 stakeholders in 2014, according to the Harvard Business Review. That is why many companies must learn as much as possible ...

Read More

THE KEY INGREDIENT TO FUELING FIRE STRATEGIES IN SALES & MARKETING THE KEY INGREDIENT TO FUELING FIRE STRATEGIES IN SALES & MARKETING

whitepaper

Jul 11, 2018

Building a great go-to-market strategy requires B2B companies to have deep insight into their target audience, what their pain points are and what information they need to accelerate purchase decisions. But creating targeted, resonant campaigns that ...

Read More

4 B2B Marketing Trends in 2018 4 B2B MARKETING TRENDS IN 2018

blog article

Jul 10, 2018

2018 marks a culmination of change within the digital landscape. With the increased importance of social media and transforming trends in consumer engagement, business-to-business (B2B) marketers have had to adapt their outreach techniques as well. T...

Read More

The Complete Guide to B2B Marketing THE COMPLETE GUIDE TO B2B MARKETING

blog article

Jul 10, 2018

In early 2015, Salesforce conducted a survey of more than 2,100 global marketers to better understand the current state of B2B marketing. The results proved that B2B marketers are as time-strapped as ever, and consistently grapple with three main cha...

Read More

What To Know Before Selling Stock? ABM Industries Incorporated (ABM) WHAT TO KNOW BEFORE SELLING STOCK? ABM INDUSTRIES INCORPORATED (ABM)

blog article

Jul 09, 2018

ABM Industries Incorporated (ABM) has year to date performance of -20.28% and weekly performance of 2.59%. The stock has been moved at -21.55% over the last six months and -25.83% throughout last twelve months. The stock has performed 3.69% around la...

Read More

101 REASONS YOUR BUSINESS NEEDS VIDEO 101 REASONS YOUR BUSINESS NEEDS VIDEO

whitepaper

Jul 08, 2018

This growing fascination with all things video can be attributed, at least in part, to human nature. As LinkedIn Senior Manager for Content Marketing Sean Callahan puts it, “people cannot resist sight, sound, and motion - it’s an evolutio...

Read More

How can employee advocacy boost brand marketing? HOW CAN EMPLOYEE ADVOCACY BOOST BRAND MARKETING?

blog article

Jul 07, 2018

When it comes to finding people to promote or champion a brand, companies typically look outwards in search of happy customers. However, this means many could be overlooking a far more valuable internal asset for their own employees. Employee advocat...

Read More

ABM is a Strategy, Not a Campaign ABM IS A STRATEGY, NOT A CAMPAIGN

blog article

Jul 05, 2018

In the headlong rush to Account-Based Marketing, many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water. In the agency business, such as ours, this has led in turn to a...

Read More

Born in the USA: When Can Products Be Marketed as “Made in the USA”? BORN IN THE USA: WHEN CAN PRODUCTS BE MARKETED AS “MADE IN THE USA”?

blog article

Jul 05, 2018

Marketing a product as “Made in the USA” or “Made in America” can provide a competitive advantage to companies using the designation. Some view the designation as signifying a safer or higher-quality product. Many consider the...

Read More

How account based advertising can help you avoid the HOW ACCOUNT BASED ADVERTISING CAN HELP YOU AVOID THE 'CONTENT SWAMP'

blog article

Jul 04, 2018

Account based advertising can allow companies to win business from the companies they want to work with faster by increasing relevance and awareness. You’ll reach them on the likes of the LinkedIn newsfeed, The Guardian, Marketing Week, The Eng...

Read More

Insights on Social Media Marketing: Scoop the Best for B2B Marketing INSIGHTS ON SOCIAL MEDIA MARKETING: SCOOP THE BEST FOR B2B MARKETING

blog article

Jul 03, 2018

Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others? Not long ago, businesses would focus on newspapers and advertising through print. They still do, but clearly, di...

Read More

B2B Marketing: How Quality Content Can Drive Sales And Build Credibility B2B MARKETING: HOW QUALITY CONTENT CAN DRIVE SALES AND BUILD CREDIBILITY

blog article

Jul 02, 2018

Business-to-business (B2B) companies face unique challenges when it comes to sales and marketing, and it can be even more difficult for industries that have long lead times. For example, take the architecture, engineering and construction industry: T...

Read More

Engagement in ABM: What Is It and How Do You Get It? ENGAGEMENT IN ABM: WHAT IS IT AND HOW DO YOU GET IT?

blog article

Jul 02, 2018

There is a lot of discussion in marketing around engagement. But what is it really? Engagement is an early hallmark of success. It’s the new marketing currency. While there is quite a bit written about how desirable the outcome is (i.e., revenu...

Read More

Content Marketing ROI: 5 Ways To Measure Content Marketing Success CONTENT MARKETING ROI: 5 WAYS TO MEASURE CONTENT MARKETING SUCCESS

blog article

Jul 02, 2018

Content marketing is everywhere. Indeed, you are reading a piece of content marketing right now. Whether it’s a blog, a podcast, or a video, you can’t move for content that someone is using to market their business. It is, of course, noth...

Read More

The B2B Marketer’s Dictionary: Terms and Definitions You Need to Know THE B2B MARKETER’S DICTIONARY: TERMS AND DEFINITIONS YOU NEED TO KNOW

blog article

Jul 02, 2018

In the rapidly evolving marketing landscape, new terms, buzzwords, and acronyms are popping up constantly. Sometimes, it’s hard to keep pace. That’s why we’ve assembled a comprehensive list of terms and their definitions that B2B ma...

Read More

The Secret Ingredient Behind A Successful Content Strategy THE SECRET INGREDIENT BEHIND A SUCCESSFUL CONTENT STRATEGY

blog article

Jul 02, 2018

Building a successful content strategy requires a combination of market research, data collection, and intuition. While intuition is not exactly a science, the other two, thankfully, provides a predictable and methodic means of achieving results. Bef...

Read More

How to Find the Right SEO Partner for Your Business HOW TO FIND THE RIGHT SEO PARTNER FOR YOUR BUSINESS

blog article

Jul 01, 2018

Ok, you’ve decided to begin the hunt for an SEO partner to help you scale. Now you find yourself stuck with one massive question: how do I find the right SEO partner? Finding the right SEO partner can be a challenge if you lack a strong underst...

Read More

Why Ticket Automation is a Game Changer for B2B Customer Service Strategies WHY TICKET AUTOMATION IS A GAME CHANGER FOR B2B CUSTOMER SERVICE STRATEGIES

blog article

Jul 01, 2018

Change can be difficult for many companies. You’ve got systems in place, and although they may not be perfect, they’re good enough to keep your business up and running. However, this can be a short-sighted view that leads to a company bei...

Read More

Marketing in the Relationship Economy: 7 New Rules MARKETING IN THE RELATIONSHIP ECONOMY: 7 NEW RULES

blog article

Jul 01, 2018

Our economy has shifted and continues to shift from a focus on ownership to a new focus on access. The rise of the sharing economy (Airbnb), the subscription economy (Netflix) are disrupting the power balance on a global scale...

Read More

How People Read Content Online HOW PEOPLE READ CONTENT ONLINE

infographic

Jul 01, 2018

What if someone told you that a user reads only 20% of your content on average? Well, that is the reality according to a latest Go-gulf infographic on How People read content online. Another sad reality is that the attention span of online has droppe...

Read More

How to Supercharge Your Social Referral Program HOW TO SUPERCHARGE YOUR SOCIAL REFERRAL PROGRAM

blog article

Jun 30, 2018

Social referral programs are end-to-end marketing programs that enable brands to reach out to highly-engaged, loyal customers and turn them into “social advocates” who, in turn, refer the brands and products or services they sell to their...

Read More

The Future Of B2B Marketing: A Much-Needed Human Touch THE FUTURE OF B2B MARKETING: A MUCH-NEEDED HUMAN TOUCH

blog article

Jun 29, 2018

After last week’s Cannes Lions festival, you can bet that the next big thing is on every forward-thinking marketer’s mind. In the era of big data, artificial intelligence, and rapid innovation, change is the only constant. While marketing...

Read More

The State of Account Based Marketing THE STATE OF ACCOUNT BASED MARKETING

blog article

Jun 29, 2018

If it feels like we’ve been talking about account based marketing (ABM) forever at this point, well, it’s because WE HAVE. You have vague memories of your 4th grade teacher going over the concept in class. You and your fellow classmates h...

Read More

Online Marketing 101: Matching Tone, Style, and Content ONLINE MARKETING 101: MATCHING TONE, STYLE, AND CONTENT

blog article

Jun 29, 2018

Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. What’s more, generating content with a unified style in mind is one of the best ways to establish to est...

Read More

What Is Affiliate Marketing? The Beginners Breakdown WHAT IS AFFILIATE MARKETING? THE BEGINNERS BREAKDOWN

blog article

Jun 29, 2018

Affiliate marketing has become huge in this day of age. Between social sites, and the popularity of blogging. Affiliates have various platforms to work from. In fact, many professional bloggers use affiliate marketing as their way of generating reven...

Read More

The Microsoft-LinkedIn merger and what it means for B2B marketers THE MICROSOFT-LINKEDIN MERGER AND WHAT IT MEANS FOR B2B MARKETERS

blog article

Jun 28, 2018

Shockwaves were sent around the B2B marketing community earlier this month when Microsoft announced it is acquiring LinkedIn. Many are wondering how Microsoft’s biggest acquisition in its history the company reportedly shelled out $26.2 billion...

Read More

Digital marketing industry proficiency survey DIGITAL MARKETING INDUSTRY PROFICIENCY SURVEY

infographic

Jun 28, 2018

In line with our vision to equip every digital marketer with the job-related skills sets they need to succeed, Equinet Academy partnered with CoolerInsights to conduct a survey that endeavors to understand the current proficiency level of digital mar...

Read More

Can You Shortcut ABM and Still Make it Work? CAN YOU SHORTCUT ABM AND STILL MAKE IT WORK?

blog article

Jun 27, 2018

In marketing circles, there’s little argument these days that a well-planned, well-executed Account-Based Marketing (ABM) strategy can pay real dividends. It’s also true, however, to say that, as a full-blown strategic initiative, ABM can...

Read More

Struggling with ABM? 7 practical ways to create value now STRUGGLING WITH ABM? 7 PRACTICAL WAYS TO CREATE VALUE NOW

blog article

Jun 27, 2018

When I look at a lot of the material that’s available on Account-Based Marketing (ABM), one of the things that strike me is how complicated it can seem, how hard to get started. And much of the research out there confirms that a significant per...

Read More

5 Basic B2B Marketing Tactics That Deliver Big Results 5 BASIC B2B MARKETING TACTICS THAT DELIVER BIG RESULTS

blog article

Jun 27, 2018

I know far from everything about B2B marketing. However, over the past decade of yielding to the latest demand-gen “hacks,” content marketing trends and cutting-edge marketing tech, I’ve discovered a few rather basic activities will...

Read More

Distributing B2B Content and Engaging on Social Media – This is How We Do It DISTRIBUTING B2B CONTENT AND ENGAGING ON SOCIAL MEDIA – THIS IS HOW WE DO IT

blog article

Jun 27, 2018

As a B2B digital marketing agency, the content we produce is made for different position holders in businesses to read and gain value from. B2B content, if you will. This helps position our clients and gain relevant traction with a goal of turning st...

Read More

6 Types of Mobile Advertising Frauds You Should Know About 6 TYPES OF MOBILE ADVERTISING FRAUDS YOU SHOULD KNOW ABOUT

blog article

Jun 27, 2018

The immeasurable scopes in mobile advertising have made it a favorite target of several unscrupulous elements to make a quick buck. As 2018 has witnessed an estimated loss of $19 billion due to ad fraud, advertisers are finding ways out to combat fra...

Read More

Where Mobile Audiences Are Failing Marketers WHERE MOBILE AUDIENCES ARE FAILING MARKETERS

blog article

Jun 27, 2018

Most mobile audiences today lack the depth needed for marketers to connect meaningfully with their consumers. Here are the new standards that advertisers need to be demanding says, Jonathan Collins, Director, Data Strategy, Kiip

Read More

HOW ACCOUNT-BASED ADVERTISING IMPACTS PIPELINE HOW ACCOUNT-BASED ADVERTISING IMPACTS PIPELINE

blog article

Jun 26, 2018

At Demandbase, we strive to not only deliver top-notch ABM technology to help B2B marketers achieve more success, but we also aim to find diamonds in the rough to help our community grow from our own learnings. We know that B2B marketers have a pleth...

Read More

5 Marketing Trends B2B Brands Need To Follow 5 MARKETING TRENDS B2B BRANDS NEED TO FOLLOW

blog article

Jun 26, 2018

When you think of headline-making marketing stories, what comes to mind? Perhaps Oreo’s Super Bowl blackout, Coca-Cola’s #ShareACokecampaign, or IHOP’s name swap.  But consumer brands aren’t the only businesses that need ...

Read More

THE B2B2C BLOCKCHAIN SOLUTION FOR LICENSED VIRTUAL GOODS THE B2B2C BLOCKCHAIN SOLUTION FOR LICENSED VIRTUAL GOODS

whitepaper

Jun 26, 2018

: This white paper (“White Paper”) is meant to describe the currently anticipated plans of BLMP (the “Company”) for developing a new blockchain-based digital platform called Helium and a description of the token “EPIK&rd...

Read More

The 16 Most Important Email Marketing Tips For Small Businesses THE 16 MOST IMPORTANT EMAIL MARKETING TIPS FOR SMALL BUSINESSES

blog article

Jun 26, 2018

As a small business owner in a digital age, you understand the importance of generating new leads and keeping your prospects engaged at every opportunity online. One of the best ways to do this in terms of measurable results and ROI is by running a t...

Read More

GDPR Ready? The Digital Marketer GDPR READY? THE DIGITAL MARKETER'S COMPLIANCE CHECKLIST

infographic

Jun 26, 2018

The European Union's General Data Protection Regulation is changing the way businesses who communicate and do business with EU residents must collect, store and delete personal data. This mandate affects businesses even in North America who may u...

Read More

Improve Digital Marketing Results in 2018 IMPROVE DIGITAL MARKETING RESULTS IN 2018

infographic

Jun 26, 2018

Over the past years, the way a digital marketing strategy is planned, created, and executed has changed and is continuing to evolve so. This creates a growing challenge for both business owners and marketers to keep up with the evolving trends and fi...

Read More

5 Tips For Your Digital Marketing Strategy 5 TIPS FOR YOUR DIGITAL MARKETING STRATEGY

blog article

Jun 26, 2018

Social media is incredibly important for your online presence. A good social media strategy can help your business become more trusted, increase the number of customers, and boost your revenue. Sounds great, doesn’t it?

Read More

What Content Should You Create For Social Media WHAT CONTENT SHOULD YOU CREATE FOR SOCIAL MEDIA

blog article

Jun 25, 2018

Are you creating content that’s relevant to your audience? Or content that you like to create for yourself? When creating content for your business social media it’s vital that you understand the wants and needs of your customer and poten...

Read More

2 Questions Every Brand Should Answer 2 QUESTIONS EVERY BRAND SHOULD ANSWER

blog article

Jun 24, 2018

There are two very basic and related questions that the founding team of any brand or product must be able to answer with absolute clarity. choose a product that looks cool or tastes good. Those are now baseline expectations, non-starters if you will...

Read More

3 Tactics to Increase Performance & Make More Sales 3 TACTICS TO INCREASE PERFORMANCE & MAKE MORE SALES

blog article

Jun 21, 2018

Sales performance is defined as how efficiently and effectively your sales team generates sales revenue. The easiest way to measure this is by considering how much you invest versus what you get in return your sales return on investment (ROI). Once y...

Read More

What Are the Most Effective B2B Social Media Channels? WHAT ARE THE MOST EFFECTIVE B2B SOCIAL MEDIA CHANNELS?

blog article

Jun 21, 2018

The Cult Branding Company offered 52 types of marketing strategies in a 2013 look at exchange relationships, and although it did not assign them rankings, it placed “social media marketing” at No. 32. For many businesses, the form of comm...

Read More

HOW TO CREATE CONTENT IN AN ABM WORLD HOW TO CREATE CONTENT IN AN ABM WORLD

blog article

Jun 21, 2018

A lot goes into creating a really great piece of B2B content. Countless cups of coffee. Thousands of trips to the kitchen. Hours of writing (and rewriting). And that’s just on the production end. After all the I's have been dotted and t&rsq...

Read More

Beacon 4B2B BEACON 4B2B

whitepaper

Jun 20, 2018

Beacon proximity technology promises to be a wonderful new resource for business-to-business marketers. Here’s a little information to help you get up to speed on the basics. Beacon technology is the next big thing, in B2B marketing. It’s...

Read More

3 New Ways To Reach Target Audiences Through Social Media 3 NEW WAYS TO REACH TARGET AUDIENCES THROUGH SOCIAL MEDIA

blog article

Jun 20, 2018

The B2B marketing landscape is looking more and more like its B2C counterpart with each passing month. As B2B marketers invest more in mobile optimization, personalization tools, podcasts and more, they shouldn’t forget about social media. Acco...

Read More

4 SOLUTIONS FOR OPTIMAL CAMPAIGN PERFORMANCE 4 SOLUTIONS FOR OPTIMAL CAMPAIGN PERFORMANCE

whitepaper

Jun 20, 2018

While adtech has exploded, advertisers still struggle to reach their desired audience in the right way. Multiple channel options have led to fragmented programs and performance that is difficult to interpret. At the same time, advertisers know they n...

Read More

LOOKING TO BOOST CAMPAIGN PERFORMANCE AND INCREASE SALES? LOOKING TO BOOST CAMPAIGN PERFORMANCE AND INCREASE SALES?

whitepaper

Jun 20, 2018

Marketers use a variety of consumer location data sources, but they are not all created equal. Some location data sources create better personalization than others. With the right location data, you will upgrade your personalization, deliver advertis...

Read More

EMAIL MARKETING BLOCKCHAIN EMAIL MARKETING BLOCKCHAIN

whitepaper

Jun 19, 2018

By signing up to EMMARES system, email MARKETERS get a chance to reach more targeted customers that are interested in their content. As they are sending content that is well accepted by their recipients, they get a chance to use EMMARES system for ex...

Read More

How To Use Video In Your Email Marketing Campaigns HOW TO USE VIDEO IN YOUR EMAIL MARKETING CAMPAIGNS

blog article

Jun 19, 2018

The world of email marketing is changing every day, and as more and more brands recognize the value of email marketing the more difficult it is to stand out in your customers’ inboxes. One way brands can differentiate themselves in email is thr...

Read More

10 Tips to Get More Local Customers from AdWords & Facebook Ads 10 TIPS TO GET MORE LOCAL CUSTOMERS FROM ADWORDS & FACEBOOK ADS

blog article

Jun 19, 2018

There are several ad optimization techniques that can help you make the most out of your PPC investment. When done right, they can produce great results on your AdWords and Facebook advertising campaigns. Whether your brand has one location or 1,000,...

Read More

Why Content Marketing Is a Fool-Proof SEO Strategy Today WHY CONTENT MARKETING IS A FOOL-PROOF SEO STRATEGY TODAY

blog article

Jun 19, 2018

The search engine optimization (SEO) market changes all the time. As search engines implement smarter algorithms, it’s not enough to produce low-quality content in the hope that it sways crawlers to your favor. In fact, SEO now requires the hum...

Read More

How to Prepare Contact & Account for an Account-Based Marketing Strategy HOW TO PREPARE CONTACT & ACCOUNT FOR AN ACCOUNT-BASED MARKETING STRATEGY

whitepaper

Jun 19, 2018

Among B2B communities, 2017 brought upon several new concepts, trends, and technologies. But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

Read More

Small business marketing tips: Find the best content marketing ideas SMALL BUSINESS MARKETING TIPS: FIND THE BEST CONTENT MARKETING IDEAS

infographic

Jun 19, 2018

Small business marketing tips: Find the best content marketing ideas, whether you sell products or services. Pin this insightful infographic as a valuable source of ideas for YOUR business! Interesting marketing info to help you in your business.

Read More

3 Misconceptions About Account-Based Marketing 3 MISCONCEPTIONS ABOUT ACCOUNT-BASED MARKETING

blog article

Jun 18, 2018

In our digital landscape, awareness isn’t enough when it comes to marketing. Today’s brands must continuously engage their target customers, and traditional mediums just don’t deliver on that the way customers are expecting. A lack ...

Read More

Making programmatic work for B2B MAKING PROGRAMMATIC WORK FOR B2B

blog article

Jun 18, 2018

Programmatic advertising has seen explosive growth in recent years, now threatening to overthrow traditional buying models for TV and Radio. Though B2C brands have embraced this trend, the B2B vertical has seen slower adoption, largely down to the fa...

Read More

Differences Between On Page and Off Page SEO DIFFERENCES BETWEEN ON PAGE AND OFF PAGE SEO

infographic

Jun 18, 2018

On page SEO deals with aspects on your website that can be optimized for search engines. Off page SEO involves aspects on other websites on the internet that can be optimized to improve the ranking of your website on leading search engines. It’...

Read More

5 things B2B Marketers Need to Know About ‘Intent Data’ 5 THINGS B2B MARKETERS NEED TO KNOW ABOUT ‘INTENT DATA’

blog article

Jun 18, 2018

Intent data tracks online behavior and activity; and has been widely used for consumer-facing brands to directly study the customer. However, in a B2B scenario, pulling the intent of businesses can be more difficult without understanding its full cap...

Read More

How to Hack SEO in 2018 HOW TO HACK SEO IN 2018

blog article

Jun 15, 2018

As marketers proceed with their digital strategies in 2018, it’s easy to be overconfident in their brand’s online searchability. Search engines have existed for nearly 30 years. Four out of five Americans report buying items online. And e...

Read More

Video Marketing: The Future of SEO VIDEO MARKETING: THE FUTURE OF SEO

infographic

Jun 15, 2018

Content is the common thread tying together SEO and digital marketing. Want your website to be at the top of search results? Make great content. Want to sell something? Make great content. Since that’s where the two goals intersect, it’s ...

Read More

HOW TO FIND THE RIGHT AI PLATFORM FOR B2B SALES AND MARKETING HOW TO FIND THE RIGHT AI PLATFORM FOR B2B SALES AND MARKETING

whitepaper

Jun 15, 2018

AI is having a growing impact on strategic go-to-market tasks, but you might be curious about how to find the right B2B sales and marketing AI platform for your organization. In this cheat sheet, we will walk through 4 things your team should look fo...

Read More

How Artificial Intelligence Is Transforming Modern Marketing HOW ARTIFICIAL INTELLIGENCE IS TRANSFORMING MODERN MARKETING

blog article

Jun 14, 2018

Artificial Intelligence (AI) is changing the way the world does business, and marketers are at the forefront of this innovation and growth. Not only will AI help them work more efficiently, but it also will help them adapt to changes in the workplace...

Read More

5 WAYS TO EXECUTE AGILE MARKETING 5 WAYS TO EXECUTE AGILE MARKETING

whitepaper

Jun 14, 2018

The B2B marketing team needs to be agile. Many aspects of marketing are constantly in motion: your competitors, your customers, your product, even your own sales team and MarTech stack. You need to be actively exploring tools and technologies that he...

Read More

B2B Marketing Has Evolved Into Something Beautiful, And It B2B MARKETING HAS EVOLVED INTO SOMETHING BEAUTIFUL, AND IT'S TIME FOR MARKETERS TO ADAPT

blog article

Jun 13, 2018

When I started out (around the time Duran Duran roamed the planet), business-to-business (B2B) marketing was confined to the domain of the literal. The customer was deemed rational and analytical, so the messaging was bland and unimaginative. B2B mea...

Read More

Content Marketing Minute: Building Relationships With a High-Value Audience CONTENT MARKETING MINUTE: BUILDING RELATIONSHIPS WITH A HIGH-VALUE AUDIENCE

video

Jun 13, 2018

Most brands get in trouble by focusing too much on what they want to say, and not enough on what their audience cares about. A great content strategy requires a deep understanding of your target audience—one that evaluates both quantitative and...

Read More

5 Ways to Instantly Improve Your Sales Prospecting Results 5 WAYS TO INSTANTLY IMPROVE YOUR SALES PROSPECTING RESULTS

blog article

Jun 12, 2018

Prospecting is difficult. There’s no denying it. In fact, one study revealed that 40% of salespeople said prospecting is the most challenging part of the sales process. Why is it so hard? There are a lot of reasons. It’s hard to capture b...

Read More

The rise of Account-Based Marketing THE RISE OF ACCOUNT-BASED MARKETING

whitepaper

Jun 12, 2018

I know, I know. There are a million think-pieces that have been saying the same thing for years, but there is a kernel of truth to it. Did you know only 18% of television ads generate a positive ROI? Even just 15 years ago, the thought that televisio...

Read More

Paid Search Conquesting: How to Squash Competitors Without Starting a War PAID SEARCH CONQUESTING: HOW TO SQUASH COMPETITORS WITHOUT STARTING A WAR

blog article

Jun 12, 2018

Paid search conquesting has always been a controversial topic in the pay-per-click world. This is because the tactic is notorious for starting bidding wars. During a bidding war, both parties can be negatively impacted by their brand name visibility ...

Read More

How Account-Based Marketing Can Help You Score More Business HOW ACCOUNT-BASED MARKETING CAN HELP YOU SCORE MORE BUSINESS

infographic

Jun 09, 2018

Think about the ideal customer that you’d like to have. The type of customer that would add value to your startup bottom line. What does that person or company look like? What characteristics do they have? And why is your product or service a g...

Read More

The Modern Marketer’s Guide to Growing an Email List THE MODERN MARKETER’S GUIDE TO GROWING AN EMAIL LIST

whitepaper

Jun 09, 2018

As marketers, we lose about 20 percent of our list each year. To combat this challenge, we've created this useful eBook to guide you through the steps that every modern marketer should take to grow a thriving email list.

Read More

15 Captivating Statistics That Prove You Need ABM Right Now 15 CAPTIVATING STATISTICS THAT PROVE YOU NEED ABM RIGHT NOW

blog article

Jun 08, 2018

According to SiriusDecisions, 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts. Why is Account-Based Marketing so valuable? It binds together the forces of the sale...

Read More

Infographic – The Rise of Influencer Marketing INFOGRAPHIC – THE RISE OF INFLUENCER MARKETING

infographic

Jun 08, 2018

Which recommendation are you more likely to follow, one from a brand representative or one a respected thought leader? Sorry brand reps, the answer is the thought leader. Recommendations from a third party are inherently more reliable. Unlike brands,...

Read More

Your marketing sucks – A B2B poem YOUR MARKETING SUCKS – A B2B POEM

blog article

Jun 08, 2018

Brian Macreadie has had enough of being blitzed with a shower of boring emails. Here, he addresses the issue with a carefully curated poem. In this post, I dedicate a poem to my fellow B2B marketers. It's a poem about avoiding publishing marketin...

Read More

GOOGLE SEO SUCCESS FACTORS GOOGLE SEO SUCCESS FACTORS

infographic

Jun 08, 2018

SEO Success Factors are those elements you can take action on to improve your rankings, traffic, and visibility in Google search. Many Success Factors—but not all—are based on ranking factors, and a number of them deliver bigger results t...

Read More

8 Ways to Write Engaging Email Marketing Copy 8 WAYS TO WRITE ENGAGING EMAIL MARKETING COPY

blog article

Jun 08, 2018

Let’s face it, your recipients have no tolerance for boring writing. You didn’t write the bestselling novel they’ve been looking forward to devouring. They haven’t settled into the sofa with your message in hand, looking forwa...

Read More

How to Unlock ABM Success via Revenue Marketing HOW TO UNLOCK ABM SUCCESS VIA REVENUE MARKETING

blog article

Jun 07, 2018

Marketers are missing major opportunities in their application of ABM. Too often they are so thrilled to finally be working with sales in a way that validates what they do, that they fail to take a leadership position on the powerful possibilities of...

Read More

Inject Your Brand in Everything You Do INJECT YOUR BRAND IN EVERYTHING YOU DO

blog article

Jun 06, 2018

‘Your brand should be in everything you do.’ If you’ve ever worked with a designer, you’ve heard this before. I know what you’re thinking Isn’t my brand just my logo? While this is a common misconception, your bran...

Read More

3 KEY DIFFERENCES BETWEEN AFFILIATE AND REFERRAL MARKETING 3 KEY DIFFERENCES BETWEEN AFFILIATE AND REFERRAL MARKETING

blog article

Jun 05, 2018

The lines tend to be blurry between affiliate and referral marketing, the confusion leads to inefficient campaigns that often never even get off the ground. Do a few Google searches, and there is plenty of solid content geared toward people who offer...

Read More

How to Measure ABM Without Drinking Too Much HOW TO MEASURE ABM WITHOUT DRINKING TOO MUCH

blog article

Jun 05, 2018

This story starts a few years ago. I was head of product marketing at a big data company, and my senior director of inside sales and I realized we had a big problem: after years of trying to get a good lead flow going through inbound marketing, our s...

Read More

10 Successful Broadcast Media Digital Marketing Campaigns 10 SUCCESSFUL BROADCAST MEDIA DIGITAL MARKETING CAMPAIGNS

whitepaper

Jun 05, 2018

As viewers hopscotch between devices, and new disruptive competitors vie for viewer loyalty, it’s become a fight for consumer attention. Passive content no longer cuts it, and broadcasters need to offer interactive experiences on every digital ...

Read More

5 Emails to Send to Your Customers—and How to Send Them 5 EMAILS TO SEND TO YOUR CUSTOMERS—AND HOW TO SEND THEM

blog article

Jun 05, 2018

Since the first email was sent in 1971, it has grown to be one of the strongest ways to reach your customers. Email is still one of the most underrated but valuable tools for any person who wants to grow their business while also nurturing potential ...

Read More

How do you balance quality with quantity in content marketing? HOW DO YOU BALANCE QUALITY WITH QUANTITY IN CONTENT MARKETING?

video

Jun 05, 2018

Brandon Redlinger poses a question for James Carbary, founder of Sweet Fish Media. James explains how he finds the balance.

Read More

Five Myths About PPC... Busted! FIVE MYTHS ABOUT PPC... BUSTED!

infographic

Jun 04, 2018

SEMrush recently published its Annual E-Commerce Study, which analyzed 8,000 e-commerce websites across 13 industries. When reviewing the study results, SEMrush team members found that there are some major misconceptions about pay-per-click (PPC) cam...

Read More

Sales and Marketing Stand-ups: The Secret Weapon for Account Based Marketing SALES AND MARKETING STAND-UPS: THE SECRET WEAPON FOR ACCOUNT BASED MARKETING

blog article

Jun 04, 2018

In a recent post, I shared the unfortunate truth that many of us have unrealistic expectations about Account Based Marketing (ABM). In a nutshell, good marketers fall victim to unrealistic expectations for ABM because they don’t fully understan...

Read More

51 SEO & Inbound Marketing Tools (That Actually Work) 51 SEO & INBOUND MARKETING TOOLS (THAT ACTUALLY WORK)

whitepaper

Jun 02, 2018

But having the right ones sure will help! The goal of this eBook is simple; to provide you with tools we actually believe in. This list is made up only of tools we have actually used ourselves and believe do a great job at what they say they do! In a...

Read More

YOUR ABM SUMMER ROAD TRIP ITINERARY YOUR ABM SUMMER ROAD TRIP ITINERARY

infographic

Jun 01, 2018

Summer can be a slow time of the year for marketers but 2019 planning starts up in September. If Account-Based Marketing is an initiative in your company, you can use that downtime to become an ABM champion within your company. Whether you’re j...

Read More

Infographic – 15 Most Challenging Tasks of Content Marketers INFOGRAPHIC – 15 MOST CHALLENGING TASKS OF CONTENT MARKETERS

infographic

Jun 01, 2018

Content marketers are expected to do a lot. But which of the long list of tasks modern marketers must check off their to-do lists are the most challenging? To gather information for this infographic, the folks at SEMRush and the Content Marketing Ins...

Read More

How to use Econsultancy’s B2B Customer Journey Mapping Canvas HOW TO USE ECONSULTANCY’S B2B CUSTOMER JOURNEY MAPPING CANVAS

blog article

May 31, 2018

Last year I put together Econsultancy’s practical guide to account-based marketing (ABM). With many B2B marketers frustrated and exhausted by generating lots of leads for sales, ABM has emerged as an alternative approach. While putting the guid...

Read More

The Forrester New Wave ABM Platforms Q2 2018 THE FORRESTER NEW WAVE ABM PLATFORMS Q2 2018

whitepaper

May 31, 2018

In Forrester’s evaluation of the emerging market for account-based marketing (ABM) platforms, we identified the 14 most significant providers  6sense, Demandbase, Engagio, Jambo, Lattice Engines, Madison Logic, MRP, Radius, RollWorks, Tech...

Read More

Creating Buyer Focused Content that Helps Sales Win CREATING BUYER FOCUSED CONTENT THAT HELPS SALES WIN

whitepaper

May 30, 2018

Creating a content strategy is not an easy feat. While content marketing as a marketing tactic has become widely adopted, there has been the little strategy around creating content that is easily discoverable by sales and also effective and relevant ...

Read More

How to Create a Great E-mail Marketing Campaign in 2018 HOW TO CREATE A GREAT E-MAIL MARKETING CAMPAIGN IN 2018

blog article

May 30, 2018

E-mail is a marketer’s greatest tool and greatest conundrum. E-mail gives marketers access to the potential attention of nearly 4 billion consumers across the world, but it also fills consumers’ inboxes with an avalanche of spam, malware,...

Read More

Instagram for B2B: Why and How? INSTAGRAM FOR B2B: WHY AND HOW?

blog article

May 29, 2018

While Instagram may not seem like a useful tool for B2B at first glance, it is an increasingly popular and important tool to include in a well-rounded social media strategy. It allows you to share photos and videos about your company and what you off...

Read More

5 B2B Email Marketing Goals that Make or Break Results 5 B2B EMAIL MARKETING GOALS THAT MAKE OR BREAK RESULTS

video

May 28, 2018

It does a lot of things, and it does them really well. Among B2B marketer - 53% rank emails as the top source of leads - 56% say email helps them stay relevant throughout the buyer’s journey - 59% consider emails as the #1 channel for generatin...

Read More

The Digital Anatomy of the Best B2B Demand Generation Strategies THE DIGITAL ANATOMY OF THE BEST B2B DEMAND GENERATION STRATEGIES

blog article

May 25, 2018

70% of demand generation marketers say their budgets will grow this year, according to DemandGen Report’s 2018 Benchmark Survey Report. Simultaneously, 63% of respondents to the same survey said their company’s revenue would grow by more ...

Read More

33 Exceptional Email Marketing Tips in 140 Characters or Less 33 EXCEPTIONAL EMAIL MARKETING TIPS IN 140 CHARACTERS OR LESS

infographic

May 25, 2018

A lot of email marketing lessons can only be discovered with time and testing, and that usually means making mistakes. That said, there are many other email marketing lessons that you can learn from others – others who have already made those m...

Read More

Marketer’s Guide to the GDPR MARKETER’S GUIDE TO THE GDPR

whitepaper

May 25, 2018

Effective May 25, 2018, the EU’s General Data Protection Regulation (GDPR) is reshaping how marketing teams around the world engage with EU citizens. Some marketing gurus proclaim the GDPR is the end of marketing as we know it, while others see...

Read More

HOW TO GROW INFLUENCE AND CREDIBILITY WITH ABM HOW TO GROW INFLUENCE AND CREDIBILITY WITH ABM

blog article

May 24, 2018

“My secret ABM fear is the great progression and success we’d had won’t be recognized and my executives will stop their ABM pursuit.” “My secret ABM fear is that it’s like a house of cards one piece falls apart and...

Read More

7 Ways B2Bers Can Rock Lead Gen Via Social Media 7 WAYS B2BERS CAN ROCK LEAD GEN VIA SOCIAL MEDIA

blog article

May 23, 2018

B2B marketers continue to experiment with social media for lead generation mixed results. Some love their results. Some hate their results. Some don’t know their B2B social media marketing results, and so don’t know whether to be happy or...

Read More

Account-Based Marketing Is No Longer A Buzzword ACCOUNT-BASED MARKETING IS NO LONGER A BUZZWORD

blog article

May 23, 2018

A few years ago, the debate began about whether or not account-based marketing (ABM) was a legitimate strategy or passing trend. And, the debate continues even after account-based marketing has delivered specific results for B2B companies. As more co...

Read More

2018 STATE OF B2B MARKETING TECHNOLOGY 2018 STATE OF B2B MARKETING TECHNOLOGY

whitepaper

May 23, 2018

The marketing technology landscape is ever evolving  Scott Brinker’s 2018 Marketing Technology Landscape “Supergraphic” revealed there is 6,829 marketing technologies on the market, 27% growth compared to last year. This consta...

Read More

Account-Based Marketing In 5 Minutes Or Less ACCOUNT-BASED MARKETING IN 5 MINUTES OR LESS

infographic

May 23, 2018

We’ve talked a lot about account-based marketing (ABM) recently and the general consensus around here is that it’s good for you, your brand, and your bottom line. There are a lot of tactics to juggle, inbound and outbound when building an...

Read More

The Importance of Multi-Channel ABM THE IMPORTANCE OF MULTI-CHANNEL ABM

blog article

May 22, 2018

In marketing circles, there’s little argument these days that a well-planned, well-executed Account-Based Marketing (ABM) strategy can pay real dividends. It’s also true, however, to say that, as a full-blown strategic initiative, ABM can...

Read More

B2B Marketing Campaign Ideas for the Bottom of the Funnel B2B MARKETING CAMPAIGN IDEAS FOR THE BOTTOM OF THE FUNNEL

blog article

May 22, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. From helping them understand that they have a problem at the top of the funnel, to offering solutions in the middle of the funnel to con...

Read More

Account-Based Marketing Doesn ACCOUNT-BASED MARKETING DOESN'T HAVE TO BE HARD

blog article

May 21, 2018

There’s a great scene in the 2017 TV show Big Little Lies where a teenage girl, worried about her mother, asks her father, “You haven’t noticed she’s been a little agitated lately?” Her dad’s reply: “Honey, a...

Read More

Three Ways B2B Marketers Can Respond To The Hyper-Personalization Trend THREE WAYS B2B MARKETERS CAN RESPOND TO THE HYPER-PERSONALIZATION TREND

blog article

May 21, 2018

Call it micro-targeting, one-to-one marketing or hyper-personalization. Whatever you call it, one thing is clear: hyper-personalized marketing (my preferred phrase) is undeniably the defining reality of current and future marketing activities. And, w...

Read More

17 ABM Statistics that will make you rethink your 2018 strategy 17 ABM STATISTICS THAT WILL MAKE YOU RETHINK YOUR 2018 STRATEGY

blog article

May 21, 2018

But just like with other marketing concepts, there’s a lot of hype around the topic that makes people doubt its effectiveness. To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statisti...

Read More

HOW DO FACEBOOK ADS WORK? HOW DO FACEBOOK ADS WORK?

infographic

May 21, 2018

Facebook is hands-down the most powerful and complete ad targeting platform in the world. With over 1.3 billion daily active users, who spend 1,500 minutes scrolling their feed each month. Brands utilizing Facebook Ads have the unmatchable ability to...

Read More

Content Marketing Minute: How to Set Content Marketing Goals CONTENT MARKETING MINUTE: HOW TO SET CONTENT MARKETING GOALS

video

May 21, 2018

As the director of content strategy for Contently, this is a question I ask marketers every week. There's often a long pause on the conference line, followed by something like, "Well, we were hoping you'd tell us that." While I can&...

Read More

Account-Based Marketing: the Most Lucrative Market At Your Fingertips ACCOUNT-BASED MARKETING: THE MOST LUCRATIVE MARKET AT YOUR FINGERTIPS

blog article

May 17, 2018

As a B2B marketer, you have probably heard of account-based marketing (ABM), which is sometimes referred to as customer-based marketing. ABM is widely used in B2B marketing because it’s well suited to the long sales cycle, helps build customer ...

Read More

Pagely Adds Iconic Brand NGINX to Managed WordPress Hosting Platform PAGELY ADDS ICONIC BRAND NGINX TO MANAGED WORDPRESS HOSTING PLATFORM

blog article

May 17, 2018

NGINX is the force behind a wildly popular open source project that now powers more than 400 million websites around the world, including major brands such as American Express, Starbucks, Bank of America, Buzzfeed, and Comcast. Originally launching i...

Read More

Email Marketing Do’s And Don’ts EMAIL MARKETING DO’S AND DON’TS

blog article

May 16, 2018

In today’s increasingly digital landscape, email marketing is one of the best ways to remain top-of-mind with existing customers while gaining traction with potential leads. Smart email marketing tactics not only allow you to grow brand awarene...

Read More

Study Finds Marketers Are Increasing Spend on Original Video Content STUDY FINDS MARKETERS ARE INCREASING SPEND ON ORIGINAL VIDEO CONTENT

infographic

May 16, 2018

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Statistics show...

Read More

5 Ways Account-Based Marketing will Change in 2018 5 WAYS ACCOUNT-BASED MARKETING WILL CHANGE IN 2018

blog article

May 16, 2018

Around this time every year, a rash of articles pops up predicting various upcoming business trends. And it makes sense. The end of the year is a natural time budget, planning, and pace wise to reflect on the year has gone by and plan for a more pros...

Read More

Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing THREE WAYS TO INCREASE BOTTOM-OF-FUNNEL LEADS USING DATA-DRIVEN MARKETING

blog article

May 16, 2018

Data-driven marketing (DDM) is simply a broad strategy that places emphasis on audience analytics, consumer insights, and predictive intelligence. Data-driven marketing uses insight from customers and prospects to deliver targeted messages, offers, a...

Read More

THE NEXT INDUSTRIAL REVOLUTION THE NEXT INDUSTRIAL REVOLUTION

whitepaper

May 15, 2018

Forrester Research estimates that cross-border B2B e-commerce transactions will reach US $1.2 trillion by 2021.1 With the advent of the internet and digitalization, the opportunity for companies to boost revenues by tapping global markets and to driv...

Read More

The Noob Guide To Online Marketing. THE NOOB GUIDE TO ONLINE MARKETING.

infographic

May 15, 2018

The Noob Guide To Online Marketing. This comprehensive infographic outlines a 24-week approach to eight different types of online marketing. Everything you need to know to research, create, launch and track successful online B2B marketing campaigns.

Read More

TOP 7 SIGNS YOUR ABM STRATEGY MIGHT BE IN TROUBLE TOP 7 SIGNS YOUR ABM STRATEGY MIGHT BE IN TROUBLE

blog article

May 15, 2018

When was the last time you checked in on your Account-Based Marketing (ABM) strategy? Specifically, when was the last time you took a great big bird’s-eye view of its performance? Or spent time understanding its impact on your business objectiv...

Read More

How To Measure Success In Content Marketing HOW TO MEASURE SUCCESS IN CONTENT MARKETING

whitepaper

May 14, 2018

What content does a high-value prospect enjoy? The more directly you can craft the content you create to your prospect's taste, the easier it is to demonstrate the real-world value of the work you do. ScribbleLive's How To Measure Success in ...

Read More

Get Ready For The Amazon Ad Network? GET READY FOR THE AMAZON AD NETWORK?

blog article

May 14, 2018

Two of the biggest names in business — Google and Amazon — may have just started down a collision course for your advertising dollars. Late last month, Amazon quietly stopped purchasing product listing advertisements from Google. These ty...

Read More

Six Important Points About the State of B2B Content Marketing SIX IMPORTANT POINTS ABOUT THE STATE OF B2B CONTENT MARKETING

infographic

May 11, 2018

Content marketing in the Digital Age has been popular among B2C companies for years, and B2B firms are catching up quickly. However, despite understanding the need for digital marketing content and wide adoption of the strategy many B2B companies are...

Read More

LinkedIn Study: 75% of B2B Marketers Believe Video Is King LINKEDIN STUDY: 75% OF B2B MARKETERS BELIEVE VIDEO IS KING

blog article

May 11, 2018

For B2B marketers, the process of creating and refining a message that can be used to efficiently communicate with clients is a never-ending, but rewarding one. In marketing, the message is key, and making sure that potential and existing clients tru...

Read More

INBOUND CALL-TO-ACTION (CTA) BEST PRACTICES INBOUND CALL-TO-ACTION (CTA) BEST PRACTICES

blog article

May 10, 2018

Calls-to-Action (CTAs) are an essential element of any successful inbound marketing strategy. A Call-to-Action is a visualization meant to compel a user to take the desired action. A CTA can be effectively utilized across all marketing channels to dr...

Read More

5 ‘PEOPLE’ SECRETS OF HIGH-PERFORMING KEY ACCOUNT MANAGERS 5 ‘PEOPLE’ SECRETS OF HIGH-PERFORMING KEY ACCOUNT MANAGERS

whitepaper

May 08, 2018

The nature of matrix enterprises - large global behemoths with multiple people across multiple geographies, functions and lines of business (LOBs) - is that several people are involved in a single high-value purchase decision. The best Key Account Ma...

Read More

17 Digital Marketing Metrics You Should Be Tracking In 2018 17 DIGITAL MARKETING METRICS YOU SHOULD BE TRACKING IN 2018

blog article

May 08, 2018

Digital commerce is fast outpacing the traditional brick-and-mortar way of doing business. Even online sales seem to be catching up with in-store sales. According to Big Commerce, e-store sales grew by 23% in 2017. With this in mind, a lot of SMBs ha...

Read More

Mega Trends Shaping The App Marketing in 2018 MEGA TRENDS SHAPING THE APP MARKETING IN 2018

blog article

May 08, 2018

Advancements in the digital arena are coming so fast that it seems a hard nut to crack to keep pace with these offerings. In case, the scenario seems identical, let me console you, you are not alone. You are among hundreds and thousands of marketers ...

Read More

Essential Marketing Tips For Small Businesses ESSENTIAL MARKETING TIPS FOR SMALL BUSINESSES

blog article

May 08, 2018

No matter what kind of company you are, you will rely on marketing to bring new customers, clients, and investors into the fold. For small businesses, this is even more important, especially if they hope to expand in the years to come. Yet there is a...

Read More

The State of B2B Lead Generation THE STATE OF B2B LEAD GENERATION

blog article

May 07, 2018

Lead generation strategies, methods, channels, and tools continue to be a major focus for B2B marketers in 2018 and for good reason it impacts the bottom line. Recently, we conducted a survey for B2B marketers on the state of lead generation to get i...

Read More

Latest Trends In Social Media Marketing B2B & B2C LATEST TRENDS IN SOCIAL MEDIA MARKETING B2B & B2C

infographic

May 04, 2018

Social media has overtaken many traditional forms of marketing as one of the top channels for digital brands. B2B and B2C buyers have always had slightly different habits, causing the top social networking for each to be different. We’ll observ...

Read More

4 TYPES OF INBOUND CONTENT YOU SHOULD BE REPURPOSING 4 TYPES OF INBOUND CONTENT YOU SHOULD BE REPURPOSING

blog article

May 03, 2018

We've said it before and we'll say it again: content is the fuel of inbound marketing. In order to be successful, your company must consistently push out fresh, educational content to pull in new visitors and convert them into leads. Without ...

Read More

4 B2B Website Features to Emulate in Your Next Redesign 4 B2B WEBSITE FEATURES TO EMULATE IN YOUR NEXT REDESIGN

blog article

May 03, 2018

A website redesign is no small undertaking, and (hopefully) it’s not the kind of thing that comes up every month. Redesigns are long-term strategic projects. They need to be done with very specific goals and timeframes in mind. Without due fore...

Read More

From Account Profiles to Account-Based Marketing and Sales Success FROM ACCOUNT PROFILES TO ACCOUNT-BASED MARKETING AND SALES SUCCESS

blog article

May 02, 2018

Without a strategic focus, your company runs the risk of trying to be all things to all people. In the process, sales and marketing associates waste time and resources pursuing sales with companies that don’t fit well with your business and its...

Read More

3 Easy Steps to Grow Your Email List 3 EASY STEPS TO GROW YOUR EMAIL LIST

blog article

May 02, 2018

The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Email marketing doesn't work unless you build a list of people to send mess...

Read More

Why Blogging is an Important Part of Your Content Marketing Strategy WHY BLOGGING IS AN IMPORTANT PART OF YOUR CONTENT MARKETING STRATEGY

blog article

May 02, 2018

When I sat down to write a blog today, I’ll be honest… I was struggling for ideas. As is often the case when confronted by a blank page, I started down the spiral that I think most creative types know well. And where did I find myself, a...

Read More

How to position your brand as a knowledge center through content HOW TO POSITION YOUR BRAND AS A KNOWLEDGE CENTER THROUGH CONTENT

blog article

May 01, 2018

Positioning your brand as an educator with deep domain knowledge could be considered your online value proposition (OVP) and help your wider organisation pivot their approach by doing something your competition is not. This starts with your audience,...

Read More

3 WAYS PARTNERSHIPS ARE CRITICAL TO B2B MARKETING SUCCESS 3 WAYS PARTNERSHIPS ARE CRITICAL TO B2B MARKETING SUCCESS

blog article

Apr 30, 2018

We’re deep into the “I’ve got good news and bad news” phase of modern marketing. Unfortunately, the good news is the same as the bad news: “Yay! Marketing is being heavily relied on to drive business value finally! Oh, w...

Read More

How to Tap ABM Success via Customer Journey Mapping HOW TO TAP ABM SUCCESS VIA CUSTOMER JOURNEY MAPPING

blog article

Apr 30, 2018

It’s marketing conference season and there are several recurring themes: ABM, the need for good data and the customer journey and ABM needs good data and the customer journey needs good data. The theme I have not seen much of is ABM and the cus...

Read More

DIGITAL MARKETING PLAN FOR A B2B COMPANY DIGITAL MARKETING PLAN FOR A B2B COMPANY

whitepaper

Apr 27, 2018

Digital marketing is an umbrella term which describes any form of marketing that exists online. When selected and implemented appropriately, digital marketing can open new doors of opportunities for small and medium-sized enterprises. By using digita...

Read More

How To Build An Account-Based Marketing Program That Works HOW TO BUILD AN ACCOUNT-BASED MARKETING PROGRAM THAT WORKS

blog article

Apr 26, 2018

Advances in big data and machine-learning technology are bringing personalization into sharper focus for marketers everywhere. Today, buyers expect personalized experiences from the companies they choose to do business with, and B2B software vendors ...

Read More

SEO Pricing in 2018: How Much Does SEO Cost Infographic SEO PRICING IN 2018: HOW MUCH DOES SEO COST INFOGRAPHIC

infographic

Apr 26, 2018

This happens because a non-technical person who is not associated with SEO does not know about the ideal SEO package. Amongst all the chaos between which SEO package to choose and what all services should be selected, Blurbpoint Media brings you the ...

Read More

How to Differentiate Yourself From the Competition HOW TO DIFFERENTIATE YOURSELF FROM THE COMPETITION

blog article

Apr 26, 2018

The primary goal of an industrial content marketing strategy is to get your company noticed and grab the attention of potential customers. To do that, you have to differentiate yourself. But, of course, your competition is trying to accomplish the ex...

Read More

GDPR AND ACCOUNT BASED MARKETING GDPR AND ACCOUNT BASED MARKETING

blog article

Apr 25, 2018

GDPR is the new EU-wide regulation rolling out on 25th May 2018 but so much of the content available online is vague and difficult to understand. You can only collect and use personal information if you have done so according to one of several differ...

Read More

Content Marketing’s Evolution: The Age of Hyper-Personalization and Automation CONTENT MARKETING’S EVOLUTION: THE AGE OF HYPER-PERSONALIZATION AND AUTOMATION

whitepaper

Apr 25, 2018

This report from Seismic and Demand Metric finds that 64% of marketers believe that sales team support and enablement is their top objective this year, only second to lead generation. More so, 80% of respondents indicate that their objectives are bet...

Read More

Account Based Marketing and GDPR: A Practical Guide. ACCOUNT BASED MARKETING AND GDPR: A PRACTICAL GUIDE.

infographic

Apr 25, 2018

The EU is rolling out the new GDPR (General Data Protection Regulations) regulations to all 28 member states (including the UK), with it becoming effective on 25th May 2018. It will affect all organizations that control or process the data of EU citi...

Read More

The Best Social Media Platforms for Social Media Marketing in 2018 THE BEST SOCIAL MEDIA PLATFORMS FOR SOCIAL MEDIA MARKETING IN 2018

whitepaper

Apr 24, 2018

Some of the best social media platforms for business, like Facebook and Instagram, have become essential tools in the modern marketer’s toolbox. More and more consumers are using these channels to find new companies and engage with their favori...

Read More

5 Sales Life Hacks to Master the Art of B2B Selling 5 SALES LIFE HACKS TO MASTER THE ART OF B2B SELLING

whitepaper

Apr 24, 2018

How to generate more revenue by building new sales habits. Tips and tricks to move opportunities smoothly through the pipeline. Which innovations in sales processes can boost your sales

Read More

Put your GDPR and Account Based Marketing concerns to rest PUT YOUR GDPR AND ACCOUNT BASED MARKETING CONCERNS TO REST

blog article

Apr 24, 2018

As you all know, the new regulations for e-privacy will come into force on May 25. Understandably, there's been quite a lot of noise and discussions around what this means for marketers, and for us all as individuals. Since we work with B2B organ...

Read More

Using Data to Steer Your Content Marketing Strategy USING DATA TO STEER YOUR CONTENT MARKETING STRATEGY

blog article

Apr 24, 2018

Social media has become the go-to location for campaign planning, for sussing out new market opportunities, compiling data and reinforcing creative messaging. And why not? Social media scraping provides fantastic insight into the issues and motivatio...

Read More

B2B Marketing Insights: Account-Based Marketing and Programmatic Drive B2B Engagement and Relevance B2B MARKETING INSIGHTS: ACCOUNT-BASED MARKETING AND PROGRAMMATIC DRIVE B2B ENGAGEMENT AND RELEVANCE

blog article

Apr 23, 2018

With the first quarter of 2018 behind us, we asked IAB B2B Committee members what the key trends for the remainder of 2018 will be for B2B marketing. Two top B2B trends stood out from the insights that IAB members provided: Account-Based Marketing (A...

Read More

Best B2B Marketplaces to Expand your Business BEST B2B MARKETPLACES TO EXPAND YOUR BUSINESS

blog article

Apr 23, 2018

There’s a purpose of business behind every website out there on the internet. Whatever the intention may be, a website is designed and created for a specific purpose. Presumably, the best instances to define the business objectives around the d...

Read More

How Does ABM Fit With Inbound Marketing HOW DOES ABM FIT WITH INBOUND MARKETING

blog article

Apr 23, 2018

What is Account-Based Marketing  (ABM) and how does it align with inbound marketing? We explore different ABM maturity levels and starting points to see how it can fit in tangent with inbound. Also known as key-account targeting, Account Based M...

Read More

How to Create Your First Content Funnel in 6 Steps HOW TO CREATE YOUR FIRST CONTENT FUNNEL IN 6 STEPS

blog article

Apr 23, 2018

I work with SaaS companies who are in the midst of scaling up. That means a couple of things: they’ve nailed down product or market fit, they’ve been around for a few years, a handful of people in the company have done everything to get t...

Read More

THE FUTURE OF E-COMMERCE: WHAT IT MEANS FOR YOUR BUSINESS THE FUTURE OF E-COMMERCE: WHAT IT MEANS FOR YOUR BUSINESS

infographic

Apr 22, 2018

The e-commerce industry is on a roll, as digital consumers are buying more and more products and services from online retailers. And it’s not just limited to giant e-commerce stores like Amazon and eBay. Small to medium enterprises are also see...

Read More

B2B DATA CLEANSING STEP-BY-STEP FOR QUALITY ANALYSTS B2B DATA CLEANSING STEP-BY-STEP FOR QUALITY ANALYSTS

whitepaper

Apr 18, 2018

A new report by Royal Mail Data Services revealed that poor data quality puts many UK organizations at risk of non-compliance with the General Data Protection Regulation. The report is based on an online survey of 281 brands and agencies in the UK. H...

Read More

‘Accounts’ From TwentyThree is Built for Your Video ABM Strategy ‘ACCOUNTS’ FROM TWENTYTHREE IS BUILT FOR YOUR VIDEO ABM STRATEGY

blog article

Apr 18, 2018

Account-based-marketing, or ABM, is an integral vertical of a marketing strategy, used to target strategic accounts for B2B businesses. Whether it’s advertising, outbound sales emails, or events, ABM has been evolving into a new and necessary s...

Read More

Prepare To Revitalise Your Go-To-Market Strategies With Account-Based Marketing PREPARE TO REVITALISE YOUR GO-TO-MARKET STRATEGIES WITH ACCOUNT-BASED MARKETING

blog article

Apr 18, 2018

How customers buy and own technology is becoming more dynamic and less traditional. From demand generation to sales strategy and channel management, the next five years will bring significant changes to established technology service providers’...

Read More