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Demand Generation for B2B Marketers DEMAND GENERATION FOR B2B MARKETERS

whitepaper

Jan 20, 2019

Demand generation is an expensive affair, no doubt! You need to spend on the right human resource, the latest tools, and trends in demand the generation marketing to fetch the desired results. But, what if you are a budget constraint? or a start-up w...

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Change Your Marketing and Sales Success by Changing One Little Word CHANGE YOUR MARKETING AND SALES SUCCESS BY CHANGING ONE LITTLE WORD

blog article

Jan 19, 2019

Replacing the word “we” with the word “you” in your marketing and sales messaging may create a double-digit improvement in key responses, according to a new simulation-based study performed by Corporate Visions, in collaborati...

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How Effective is Email Marketing for B2B Businesses in 2019 HOW EFFECTIVE IS EMAIL MARKETING FOR B2B BUSINESSES IN 2019

blog article

Jan 18, 2019

Email marketing, no doubt, is one of the strongest and most effective tools for B2B businesses. It helps with brand awareness, connecting with the audience on a personal level, generation demand and acquiring quality leads. Basically, there is nothin...

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Why Simple And Strategic Promotions Are Powerful Sales And Marketing Tools WHY SIMPLE AND STRATEGIC PROMOTIONS ARE POWERFUL SALES AND MARKETING TOOLS

blog article

Jan 18, 2019

Every business wants to get attention. But there are two types of attention: the kind you want, where everybody’s saying how great your company is, and the kind that makes you want to lock your doors, draw the blinds and hope everybody stops no...

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HOW TO RUN AN EFFECTIVE SALES KICKOFF HOW TO RUN AN EFFECTIVE SALES KICKOFF

blog article

Jan 17, 2019

A sales kickoff (SKO) is an annual event that gets your entire team rallied around accomplishing a goal over the course of the year. Sales kickoffs are an important part of syncing everyone up on the priorities for the upcoming year and helping boost...

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9 Tools for More Effective Content Marketing Campaigns in 2019 9 TOOLS FOR MORE EFFECTIVE CONTENT MARKETING CAMPAIGNS IN 2019

blog article

Jan 17, 2019

Content marketing is overwhelming: There’s a ton of content to create and amplify, a lot of trends to keep in mind and a lot of tools to try. Content marketing is one of the fastest moving industries. These days a digital marketer has to balanc...

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The Latest Tips For Branding Yourself On LinkedIn THE LATEST TIPS FOR BRANDING YOURSELF ON LINKEDIN

blog article

Jan 17, 2019

Personal branding best practices change as often as social networks do, which means entrepreneurs and business owners have to stay continuously updated on how to utilize each network. LinkedIn is no exception to this. Most executives use LinkedIn to ...

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Overlooked B2B content strategies that will skyrocket your lead generation OVERLOOKED B2B CONTENT STRATEGIES THAT WILL SKYROCKET YOUR LEAD GENERATION

blog article

Jan 17, 2019

According to a Demand Metric study, content marketing costs 62 percent less than traditional marketing, while generating around three times as many leads for every dollar spent. But despite having so much potential for a B2B business, many companies ...

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BIGGEST Account Based Marketing Challenge of 2019! BIGGEST ACCOUNT BASED MARKETING CHALLENGE OF 2019!

blog article

Jan 17, 2019

ABM presents many challenges as it is targeted marketing method. However, the longer sales cycle is one of the biggest account-based marketing challenges. According to a survey conducted by flipMyFunnel.com in 2017, ABM takes a lot of to show results...

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Google “Leaked” Lead Generation Playbook GOOGLE “LEAKED” LEAD GENERATION PLAYBOOK

blog article

Jan 16, 2019

Another Google User Experience Playbook has been leaked. This one is about Lead Generation. The playbook has been indexed by Google and is publicly available via Google’s search index. This playbook discusses what a publisher can do to generate...

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The Digital Marketing Opportunity for B2B Manufacturers THE DIGITAL MARKETING OPPORTUNITY FOR B2B MANUFACTURERS

blog article

Jan 16, 2019

B2B manufacturers are facing global forces that will change the underlying nature of the manufacturing business. The rise of disruptive technologies 3D printing, advanced robotics, the Internet of Things (IoT) and machine learning are introducing rad...

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7 STEPS TO GET STARTED WITH ACCOUNT BASED MARKETING 7 STEPS TO GET STARTED WITH ACCOUNT BASED MARKETING

blog article

Jan 16, 2019

his is the second post in our ABM Account Based Marketing and Wealth Management Firms series. We help our customers in the wealth and advisory space achieve more in their business with insights on growth and clients. Subscribe below to receive the la...

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6 Experts Have to Say About Account Based Marketing 6 EXPERTS HAVE TO SAY ABOUT ACCOUNT BASED MARKETING

blog article

Jan 16, 2019

Amongst the many views and opinions on Account-based marketing which ones do you think all the experts will agree with? How do they define b2b account-based marketing and what do they talk about its success? Lets us know more in this article as you r...

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Is Your Sales Pipeline Full of Fatbergs? IS YOUR SALES PIPELINE FULL OF FATBERGS?

blog article

Jan 16, 2019

The sewer systems of-of our towns and cities are struggling to cope with a phenomenon known as the “fatberg”. These fatbergs are formed by an unappetizing combination of oil, grease, food waste and other materials that have no place in th...

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How to Use Personalization to Shorten the B2B Sales Cycle? HOW TO USE PERSONALIZATION TO SHORTEN THE B2B SALES CYCLE?

blog article

Jan 15, 2019

B2B in business means business-to-business marketing.  It is a known fact that in a business transaction there is a buyer, seller and a product which is sold to the seller by the buyer for a price.  In a b2b transaction, a business sells it...

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5 Account Based Marketing Challenges You Might Face 5 ACCOUNT BASED MARKETING CHALLENGES YOU MIGHT FACE

blog article

Jan 15, 2019

Many marketers have been using ABM but have not been that successful but if you see ABM is really helpful in retaining the customers. You need to assess your company’s current marketing strategies and what roles the marketing and sales teams pl...

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How Social Media Can Affect Marketing and Business Reviews HOW SOCIAL MEDIA CAN AFFECT MARKETING AND BUSINESS REVIEWS

blog article

Jan 15, 2019

In connection with the rapid development of social networks, it is not only a means of communication. Now, with the right approach, they can be a powerful tool for the development of your business. As, they are used daily by millions of people all ov...

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ABM Myth-Buster: Account Marketability and Contact Discovery ABM MYTH-BUSTER: ACCOUNT MARKETABILITY AND CONTACT DISCOVERY

blog article

Jan 15, 2019

In order to achieve the positive outcomes ABM is intended to bring, there are numerous factors that need to align. One of the biggest gaps in the Always-On ABM matrix is whether any specific account is marketable. Do you have enough people across eno...

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Improve your search visibility with inbound links IMPROVE YOUR SEARCH VISIBILITY WITH INBOUND LINKS

blog article

Jan 15, 2019

As we head on into 2019 it seems the murky waters of search engine optimization (SEO) are still no clearer for many marketers. While SEO is a crucial and important component of online success, the way in which to tackle it has been more mystery than ...

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Thinking B2B: Account-based marketing making comeback THINKING B2B: ACCOUNT-BASED MARKETING MAKING COMEBACK

blog article

Jan 15, 2019

B2B organizations generally have a key account team (KAT) who looks after high-value clients, with a focus on retention and growth. Its challenge is that it’s delivery-focused, therefore solving for client problems and building relationships, s...

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Wat is Account Based Marketing WAT IS ACCOUNT BASED MARKETING

video

Jan 14, 2019

A brief and simple explanation of what Account Based Marketing is exactly and how it is beneficial for you.

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Demand Generation Video DEMAND GENERATION VIDEO

video

Jan 13, 2019

A true demand generation strategy accounts for every touch point in the buyer’s journey; all the way from anonymous consumer to delighted customer. In executing an effective demand generation strategy, you create opportunities: opportunities to...

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IS COLD CALLING DEAD? OR ARE YOU JUST DOING IT WRONG? IS COLD CALLING DEAD? OR ARE YOU JUST DOING IT WRONG?

blog article

Jan 11, 2019

As inbound marketers, we have a tendency to recoil at the thought of cold calling our prospects. Typically, we think of cold calling as a violation of inbound best practices but let’s take a closer look at the definition of a cold call “A...

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Twelve Tips for Driving Sales Asset Productivity TWELVE TIPS FOR DRIVING SALES ASSET PRODUCTIVITY

blog article

Jan 11, 2019

SiriusDecisions studies indicate that buyers consume 22 percent more content overall from winning sales reps. In addition, the content these reps provided to buyers was more likely to be perceived as high impact. And yet, many reps don’t effect...

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How To Measure Account-Based Marketing In 7 Easy Steps HOW TO MEASURE ACCOUNT-BASED MARKETING IN 7 EASY STEPS

blog article

Jan 11, 2019

In many ways, account-based marketing (ABM) has more in common with art than science. Success in ABM requires a great deal of personalized outreach, and because ABM is centered around human relationships, it can be challenging to measure the returns ...

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How to Implement an ABM Strategy HOW TO IMPLEMENT AN ABM STRATEGY

video

Jan 10, 2019

Unreliable data is the top hurdle identified by ABM marketers. Learn what the five key priorities are for ABM and how data plays a critical role in an ABM initiative. Key Takeaways The five key priorities that leaders need to focus on to adopt, opera...

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Targeting your most valuable sales opportunities TARGETING YOUR MOST VALUABLE SALES OPPORTUNITIES

blog article

Jan 10, 2019

Many B2B sales and marketing organizations have an unfortunate habit of wasting huge amounts of time and energy pursuing "prospects" that are unlikely to ever become valuable customers, often because there is no common company-wide consensu...

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Everything You Need To Know About B2B Lead Generation Services EVERYTHING YOU NEED TO KNOW ABOUT B2B LEAD GENERATION SERVICES

blog article

Jan 10, 2019

Business-to-Business (B2B) sales are very much different from consumer and retail sales. The process of getting it can be more complicated than usual. Instead of dealing with individuals, you need to deal with heads of departments, a procurement auth...

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Online lead generation tools for scaling inbound marketing ONLINE LEAD GENERATION TOOLS FOR SCALING INBOUND MARKETING

blog article

Jan 10, 2019

A couple of months ago, we wrote about the challenges of scaling inbound marketing for a company which just clocked  $100 million in Annual Recurring Revenue (ARR). Inbound marketing has been the biggest contributor to our Freshworks growth stor...

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Local Lead Generation For Small Business Owners: The Pros And Cons Of Outsourcing Marketing Services LOCAL LEAD GENERATION FOR SMALL BUSINESS OWNERS: THE PROS AND CONS OF OUTSOURCING MARKETING SERVICES

blog article

Jan 09, 2019

Outsourcing business processes have become a popular trend in the past decade. However, for small business owners, the decision to outsource certain processes such as marketing services may be influenced by limitations like time and budget. If you ar...

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Why InMail Is Replacing Email for Lead Generation WHY INMAIL IS REPLACING EMAIL FOR LEAD GENERATION

blog article

Jan 09, 2019

When you invest so much of your precious time into pinpointing the right sales prospect, researching their situation and how you might improve it, and then crafting a message meant for their eyes only, does it make sense to rely on a leap of faith th...

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How to Start Your Lead Generation Program HOW TO START YOUR LEAD GENERATION PROGRAM

blog article

Jan 09, 2019

Every week, more than 100,000 people receive The GE Brief. The digest arrives in their inboxes on Tuesdays and Thursdays, offering subscribers in-depth stories about NASA wind turbines, power plants in Iraq, immortal machines, and more. The fact that...

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7 Tips to Boost Lead Nurturing Email Results Immediately 7 TIPS TO BOOST LEAD NURTURING EMAIL RESULTS IMMEDIATELY

blog article

Jan 09, 2019

People aren’t looking for a reason to read your lead nurturing email messages, they’re looking for a reason to delete them. Think about it. It’s important to keep this mind because marketers rely on email as the top lead nurturing t...

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How to improve your account based marketing results HOW TO IMPROVE YOUR ACCOUNT BASED MARKETING RESULTS

blog article

Jan 09, 2019

B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In the B2B, y...

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Clever Lead Generation Ideas To Get More Customers In 2019 CLEVER LEAD GENERATION IDEAS TO GET MORE CUSTOMERS IN 2019

blog article

Jan 09, 2019

Do you really know that your business is doomed to fail if you have the best products/services to offer but people don’t know about them? Yes, it is damn true. Generating quality leads is the only way to boost your revenues and profits ultimate...

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How AI Play Crucial Role in Account Based Marketing HOW AI PLAY CRUCIAL ROLE IN ACCOUNT BASED MARKETING

blog article

Jan 08, 2019

AI is the developing technology and has been greatly in use and sure to surprise us with its benefits. It has also made its roots in account-based marketing. We are discussing in this article the key role that AI plays in b2b Account-based marketing....

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Account Based Marketing (ABM) Match Rates Explained ACCOUNT BASED MARKETING (ABM) MATCH RATES EXPLAINED

infographic

Jan 08, 2019

According to RollWorks, there are four key metrics to keep in mind on your Account Based Marketing (ABM) journey: Total Match Rate, True Match Rate, Account Match Rate, Account Coverage. Check out the infographic below to get a better understanding o...

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Omnichannel Commerce, Chat Apps, and Influencer Fraud OMNICHANNEL COMMERCE, CHAT APPS, AND INFLUENCER FRAUD

blog article

Jan 08, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing pleas...

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9 Most Common Sales Mistakes 9 MOST COMMON SALES MISTAKES

blog article

Jan 08, 2019

Growing your business, or growing personally will always involve making mistakes. If you don’t make any mistakes along the way, it means you’re playing it safe and sooner or later you will stagnate. While it’s perfectly fine to make...

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How to Use Data in B2B Content Marketing HOW TO USE DATA IN B2B CONTENT MARKETING

blog article

Jan 08, 2019

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. However, one can argue that one without the other would be entirely useless. Data without content makes the data not actionable and storytell...

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How to Build a B2B Content Marketing Strategy in 2019 HOW TO BUILD A B2B CONTENT MARKETING STRATEGY IN 2019

blog article

Jan 08, 2019

When it comes to content marketing, it can seem like B2C companies are the only ones who have the flexibility and scope to dig into the concept. For some reason, content marketing comes across as a dialogue that can only happen between businesses and...

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What Role Does ABM Play in Your Content Marketing Strategy? WHAT ROLE DOES ABM PLAY IN YOUR CONTENT MARKETING STRATEGY?

blog article

Jan 08, 2019

If you’re like most of today’s B2B marketers, you probably recognize that account-based marketing (ABM) has become an important element of any effective go-to-market strategy. In fact, in a survey conducted by the Digital Marketing Instit...

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How To Measure Account-Based Marketing In 7 Easy Steps HOW TO MEASURE ACCOUNT-BASED MARKETING IN 7 EASY STEPS

blog article

Jan 08, 2019

In many ways, account-based marketing (ABM) has more in common with art than science. Success in ABM requires a great deal of personalized outreach, and because ABM is centered around human relationships, it can be challenging to measure the returns ...

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The Expert’s Guide to Launching an Account-based Marketing Pilot THE EXPERT’S GUIDE TO LAUNCHING AN ACCOUNT-BASED MARKETING PILOT

blog article

Jan 08, 2019

The first step in launching an account-based marketing pilot is getting buy-in from those around you. We suggest first pairing up with a buddy, maybe someone in sales, who can help you block and tackle the initial presentations and pitches to get you...

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Account-based marketing: Three tips for account selection strategy ACCOUNT-BASED MARKETING: THREE TIPS FOR ACCOUNT SELECTION STRATEGY

blog article

Jan 08, 2019

With B2B marketers rapidly adopting account-based marketing strategies, approaching account selection right from the beginning is increasingly important. The first list is often straightforward to pull together. After all, everyone has a wish-list of...

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10 Essential Skills of a Successful Marketer in 2019 10 ESSENTIAL SKILLS OF A SUCCESSFUL MARKETER IN 2019

blog article

Jan 07, 2019

Marketing is all about the story. People relate to stories; it's how you leverage emotion to pitch/sell when you are marketing. Weaving your value into a story is key “show, don't tell”. I can tell you my widget is good, but if yo...

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4 Lead Generation Strategies to Implement This Year 4 LEAD GENERATION STRATEGIES TO IMPLEMENT THIS YEAR

blog article

Jan 07, 2019

As we enter the New Year, it’s important that you analyze what lead generation strategies worked in the past and how they can be optimized and improved to generate more leads for your business this year.
When talking about a lead generat...

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3 stages of lead generation to get better leads 3 STAGES OF LEAD GENERATION TO GET BETTER LEADS

blog article

Jan 07, 2019

Generating quality, qualified leads is something every business wants. It’s not easy to do without marketing experience; many businesses leave lead generation to the pros. If you’re that pro, it’s crucial to set up your marketing fu...

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What to Expect from Account-Based Marketing? WHAT TO EXPECT FROM ACCOUNT-BASED MARKETING?

video

Jan 07, 2019

A growing number of B2B marketers are embracing account-based marketing (ABM) as part of their overall marketing efforts. ABM perfectly complements the traditional, short-term marketing goal of generating leads with efforts aimed at driving long-term...

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How to Create Effective Email Marketing Campaigns HOW TO CREATE EFFECTIVE EMAIL MARKETING CAMPAIGNS

blog article

Jan 06, 2019

Emails are a useful and direct way for B2B organizations to share information with customers and prospects. They can also be effectively used as a demand generation tool or in cross-channel marketing campaigns. Your contact database probably includes...

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Content marketing mistakes one should avoid in 2019 CONTENT MARKETING MISTAKES ONE SHOULD AVOID IN 2019

blog article

Jan 06, 2019

Content marketing has become a key ingredient in gaining credibility and raising a business’s profile in its target market. Almost 80% consumers these days first research the product or service they wish to purchase before making a decision. Re...

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Writing Your Call to Action: Which Words Are Best for Lead Generation WRITING YOUR CALL TO ACTION: WHICH WORDS ARE BEST FOR LEAD GENERATION

blog article

Jan 05, 2019

A successful call to action (CTA) is like catnip for marketers. If something I wrote makes someone take the desired action, I celebrate like a crazy feline who just caught a mouse. In this jaded time when people turn a blind eye to ads, send emails t...

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Why Hacking Lead Generation Should be Your Foremost Priority WHY HACKING LEAD GENERATION SHOULD BE YOUR FOREMOST PRIORITY

blog article

Jan 04, 2019

Regardless of the size of your startup, you share the same challenge as large corporates when it comes to lead generation. In a 2017 Hubspot survey, 63 percent respondents indicated their largest challenge as generating leads and prospects due to lac...

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What Role Does ABM Play in your Content Marketing Strategy? WHAT ROLE DOES ABM PLAY IN YOUR CONTENT MARKETING STRATEGY?

blog article

Jan 04, 2019

If you’re a B2B marketer, chances are you’ve leveraged ABM principles even if you haven’t realized it. By their very nature, B2B companies are forced to prospect and sell to a targeted list of people. Thus, most B2B organizations ha...

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3 Ways a Sales Team Survey Can Help Boost Your Content’s Success 3 WAYS A SALES TEAM SURVEY CAN HELP BOOST YOUR CONTENT’S SUCCESS

blog article

Jan 03, 2019

I’m sure we’ve all received a customer survey whether it be from a store after we’ve made a purchase or from a doctor’s office after a recent visit. These are common, and businesses find a ton of value in the resulting data. H...

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40+ Powerful Email Marketing Statistics You Should Know in 2019 40+ POWERFUL EMAIL MARKETING STATISTICS YOU SHOULD KNOW IN 2019

blog article

Jan 03, 2019

You have a fair variety of channels to reach your audience, yet email is the one which you can customize to your audience the most. Technological advances offer more and more opportunities to funnel in and reach out to an audience that can increase y...

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B2B Marketing Trends You Need To Know For 2019 B2B MARKETING TRENDS YOU NEED TO KNOW FOR 2019

blog article

Jan 03, 2019

You don’t need a crystal ball to see that 2019’s business-to-business (B2B) marketing landscape will be more competitive, fuel the ever-growing list of marketing technology and pave the way for better and more engaging methods to reach pr...

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How to Create a Good Brief for Better Content Marketing HOW TO CREATE A GOOD BRIEF FOR BETTER CONTENT MARKETING

blog article

Jan 03, 2019

Every editor knows what it feels like to sit exasperated in front of the computer, screaming internally, “It would have been easier if I’d done it myself.” If your role involves commissioning and approving content, you probably know...

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Inbound Marketing Plan for Small Businesses INBOUND MARKETING PLAN FOR SMALL BUSINESSES

blog article

Jan 02, 2019

Inbound marketing is something that most small business owners have heard of but few have implemented. But for those who do take the plunge, many are experiencing a more cost-effective and successful form of marketing. Unlike traditional outbound mar...

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Which Words Are Best for Lead Generation WHICH WORDS ARE BEST FOR LEAD GENERATION

blog article

Jan 02, 2019

A successful call to action (CTA) is like catnip for marketers. If something I wrote makes someone take the desired action, I celebrate like a crazy feline who just caught a mouse. In this jaded time when people turn a blind eye to ads, send emails t...

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Top trends to help brands make better content marketing strategies in 2019 TOP TRENDS TO HELP BRANDS MAKE BETTER CONTENT MARKETING STRATEGIES IN 2019

blog article

Jan 02, 2019

Being the only Indian B2B content marketing news platform, BuzzInContent often gets the opportunity to discuss in-depth with content experts about how the stream is shaping up worldwide. As such, we compile a list of trends that will help brands take...

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3 Life and Marketing Success Resolutions for 2019 3 LIFE AND MARKETING SUCCESS RESOLUTIONS FOR 2019

blog article

Dec 31, 2018

This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. On Dec. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still hap...

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How To Train Your Sales Reps With Buyers In Mind HOW TO TRAIN YOUR SALES REPS WITH BUYERS IN MIND

blog article

Dec 30, 2018

You’ve likely heard the phrase “beauty is in the eye of the beholder.” In other words, the person observing something gets to decide its worth and what I think is beautiful and what you find beautiful may differ wildly! The same pri...

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How to Identify the Best Sales Leads HOW TO IDENTIFY THE BEST SALES LEADS

blog article

Dec 28, 2018

Pop culture would have you believe that the most important part of any sales journey is the art of closing a deal. Equally important, however, is how you open it. Pursuing only the most viable prospects with the need, authority, and budget to purchas...

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3 Demand Generation Trends to Watch in 2019 3 DEMAND GENERATION TRENDS TO WATCH IN 2019

blog article

Dec 28, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. In this new world where 42% of buyers become “annoyed” by non-personal...

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10 Ways Machine Learning Is Revolutionizing Sales 10 WAYS MACHINE LEARNING IS REVOLUTIONIZING SALES

blog article

Dec 26, 2018

Sales teams adopting AI are seeing an increase in leads and appointments of more than 50%, cost reductions of 40%–60%, and call time reductions of 60%–70% according to the Harvard Business Review article Why Salespeople Need to Develop Ma...

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What Account-Based Marketing (ABM) Metrics Are You Tracking? WHAT ACCOUNT-BASED MARKETING (ABM) METRICS ARE YOU TRACKING?

blog article

Dec 26, 2018

Many B2B companies have started employing account-based marketing (ABM) instead of more traditional marketing tactics to better align and personalize their marketing efforts to their buyer personas and identify where their accounts are in the Buyer&r...

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How to Harness the Power of Social Media for B2B Lead Generation HOW TO HARNESS THE POWER OF SOCIAL MEDIA FOR B2B LEAD GENERATION

blog article

Dec 25, 2018

For a long time, B2B brands have disregarded the business value that social media offers. They would frown upon networks where funny cat video reigned supreme. Well, those days are gone. Social media has evolved into a booming marketing frontier, whe...

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The Ultimate Step-by-step Facebook Retargeting Guide THE ULTIMATE STEP-BY-STEP FACEBOOK RETARGETING GUIDE

blog article

Dec 21, 2018

This ultimate Facebook Retargeting guide will show you the importance of remarketing, how remarketing works on Facebook, and how you can set up Facebook Retargeting for your own business. You go shopping on Amazon.com for phones and you fall in love ...

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Synthio Announces New Integration with MarketoⓇ to Cleanse and Enrich B2B Marketing Data SYNTHIO ANNOUNCES NEW INTEGRATION WITH MARKETOⓇ TO CLEANSE AND ENRICH B2B MARKETING DATA

blog article

Dec 21, 2018

Cynthia, the leading B2B contact data platform, today announced its latest integration with Marketo®, an Adobe company, enabling real-time data cleansing and enrichment within a customer’s Marketo instance. The integration creates effortles...

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From ABM to GDPR to Digital Transformation: 2018 in Review FROM ABM TO GDPR TO DIGITAL TRANSFORMATION: 2018 IN REVIEW

blog article

Dec 20, 2018

Read our year-end roundup to get caught up on the most important SiriusDecisions insights you might have missed! In 2018, account-based marketing, privacy regulations, digital transformation and other hot topics captured b-to-b leaders’ attenti...

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The 6-Step ABM Blueprint: How to Execute an Account-Based Marketing Program THE 6-STEP ABM BLUEPRINT: HOW TO EXECUTE AN ACCOUNT-BASED MARKETING PROGRAM

blog article

Dec 20, 2018

Account-based marketing (ABM) has been around since the early 2000s but over the past few years, it’s become an increasingly hot topic among B2B marketers. According to a recent SiriusDecisions survey, 93% of B2B marketers said they “cons...

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8 Inbound Marketing Strategies Every Credit Union or Bank Should Test at Least Once 8 INBOUND MARKETING STRATEGIES EVERY CREDIT UNION OR BANK SHOULD TEST AT LEAST ONCE

blog article

Dec 19, 2018

At the heart of any inbound marketing strategy is the idea that marketing is most effective when you work to help prospects navigate their problem or solution, reduce friction throughout, and ultimately win the sale because you helped educate them. W...

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9 Best Landing Page Design Trends for 2019 9 BEST LANDING PAGE DESIGN TRENDS FOR 2019

blog article

Dec 19, 2018

Landing pages are about first impressions but if you don’t update them with the latest design trends, the impression will be a company that’s outdated and out of touch. Design trends are crucial to landing pages because they act as signal...

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What They Forgot To Tell You About Account-Based Marketing WHAT THEY FORGOT TO TELL YOU ABOUT ACCOUNT-BASED MARKETING

blog article

Dec 19, 2018

Forget what you think you know about account-based marketing. The branded version of account-based marketing, made popular by software vendors focused on selling you a solution to a problem you may not actually have, rose in popularity a few years ag...

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Top-three marketing trends that dominated 2018 TOP-THREE MARKETING TRENDS THAT DOMINATED 2018

blog article

Dec 19, 2018

As 2018 draws to a close, one cannot help but reflect on the year gone by. In terms of marketing, this has been an exciting year with its share of interesting new strategies and tactics. Here is a look at the top three trends in marketing that gained...

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The state of ABM and the need for personalized content THE STATE OF ABM AND THE NEED FOR PERSONALIZED CONTENT

blog article

Dec 19, 2018

2018 was the year account-based marketing took off. No, companies don’t have it all figured out just yet, but it was the year everyone seemly to have finally bought into the concept and started incorporating it into their marketing plans. Of th...

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What They Forgot To Tell You About Account-Based Marketing WHAT THEY FORGOT TO TELL YOU ABOUT ACCOUNT-BASED MARKETING

blog article

Dec 19, 2018

Forget what you think you know about account-based marketing. The branded version of account-based marketing, made popular by software vendors focused on selling you a solution to a problem you may not actually have, rose in popularity a few years ag...

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6 Lead-Generation Platforms for Local Businesses 6 LEAD-GENERATION PLATFORMS FOR LOCAL BUSINESSES

blog article

Dec 18, 2018

More than a quarter of consumers say they use the internet to find local businesses every day, and yet a whopping 29% of small businesses still don’t have websites. That figure jumps even higher in the home services industry, where many profess...

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Introduction to Email List Building INTRODUCTION TO EMAIL LIST BUILDING

whitepaper

Dec 18, 2018

Email marketing is effective and profitable, with an average ROI of 3,800% that’s a return of $38 for each $1 spent. This applies to any type of business, industry, product, or service. Email campaigns are useful at every stage of the customer ...

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BETTER MEASUREMENT FOR B2B ADVERTISERS STARTS WITH AN ACCOUNT-BASED APPROACH BETTER MEASUREMENT FOR B2B ADVERTISERS STARTS WITH AN ACCOUNT-BASED APPROACH

blog article

Dec 18, 2018

For many marketers, measuring the impact of media spend can be the most challenging part of advertising. Admeasurement is a key area where B2B advertisers have been under-served as a result of the ad-tech industry’s heavy lean toward consumer b...

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What Account-Based Marketing (ABM) Metrics Are You Tracking? WHAT ACCOUNT-BASED MARKETING (ABM) METRICS ARE YOU TRACKING?

blog article

Dec 18, 2018

Many B2B companies have started employing account-based marketing (ABM) instead of more traditional marketing tactics to better align and personalize their marketing efforts to their buyer personas and identify where their accounts are in the Buyer&r...

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HOW MARKETING LEAD GENERATION CAN ACTUALLY HURT SALES HOW MARKETING LEAD GENERATION CAN ACTUALLY HURT SALES

blog article

Dec 18, 2018

When reading MASS Engines’ case studies, many people spot an unusual figure: our history of reducing Marketing Qualified Leads. In a world where growing lists and Marketing Lead Generation are often the names of the game, this can seem like a s...

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Things you should know for optimizing sales productivity THINGS YOU SHOULD KNOW FOR OPTIMIZING SALES PRODUCTIVITY

blog article

Dec 18, 2018

In today’s time, data is highly significant. Professionals, as well as work sectors, manage to channelize their growth and generation approach. The latest sales intelligence trends and tools in sales make it convenient for the professionals to ...

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Top 10 ABM Mistakes TOP 10 ABM MISTAKES

blog article

Dec 18, 2018

I may not be a market analyst, but from what I see working with our agency’s B2B clients, it seems to me that, in the language of technology adoption lifecycles, Account-Based Marketing (ABM) stands at that pivotal junction what Geoffrey Moore ...

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How To Use Account-Based Marketing For Enterprise Business Development HOW TO USE ACCOUNT-BASED MARKETING FOR ENTERPRISE BUSINESS DEVELOPMENT

blog article

Dec 18, 2018

Account-based marketing (ABM) has emerged аѕ a сruсіаl buѕіnеѕѕ-tо-buѕіnеѕѕ (B2B) mаrkеtіng strategy thаt can add vаluе tо уоur buѕіnеѕѕ by аllоwіng you to fосuѕ like a laser оn accounts thаt аrе more lіkеlу tо соnvеrt оr generate hіghеr revenue. Bу ...

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5 KEY MARKETING TRENDS FOR B2B MARKETERS IN 2019 5 KEY MARKETING TRENDS FOR B2B MARKETERS IN 2019

blog article

Dec 18, 2018

Technology and the behavior of customers continues to evolve has a drastic influence on how business-to-business (B2B) marketers develop and carry out their strategies. Plans are altered constantly, so keeping an eye on emerging trends can give you a...

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Fire-Breathing ABM FIRE-BREATHING ABM

whitepaper

Dec 17, 2018

Many companies jump into ABM as if it were the equivalent of another campaign idea. However, to win with an ABM approach, you need to have certain structures in place. Successful ABM is not about departments doing their best as individuals; it’...

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5 Key Marketing Trends for B2B Marketers in 2019 5 KEY MARKETING TRENDS FOR B2B MARKETERS IN 2019

blog article

Dec 17, 2018

Technology and the behavior of customers continues to evolve has a drastic influence on how business-to-business (B2B) marketers develop and carry out their strategies. Plans are altered constantly, so keeping an eye on emerging trends can give you a...

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All the ABM metrics to measure for your quarterly reporting ALL THE ABM METRICS TO MEASURE FOR YOUR QUARTERLY REPORTING

blog article

Dec 17, 2018

You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to distill three months’ worth of marketing into one quarterly report.
But this time, something i...

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How to Use Digital Ads to Grow Your Sales and Revenues HOW TO USE DIGITAL ADS TO GROW YOUR SALES AND REVENUES

whitepaper

Dec 17, 2018

Let’s be honest. When we all started playing around with social media the general consensus was that it was going to drive a bunch of free traffic to our websites. Sure enough, social media can drive traffic to our websites, but it’s gett...

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Why influencer marketing is not all it’s cracked up to be WHY INFLUENCER MARKETING IS NOT ALL IT’S CRACKED UP TO BE

blog article

Dec 17, 2018

How does information spread? How do you encourage its spread? These are fundamental business questions. If you introduce a new product or service, how will customer word-of-mouth travel? And they are questions of equal importance for policymakers and...

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The four underlying principles of account-based marketing THE FOUR UNDERLYING PRINCIPLES OF ACCOUNT-BASED MARKETING

blog article

Dec 17, 2018

Account-based marketing was tipped in early 2017 as a marketing hype. Meanwhile, we are almost two years later and we can say that it is not a hype. Account-based marketing is here to stay. To make B2B marketing effective, it is important to take int...

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How Salesforce and Other B2B Brands Create Exciting Content That Still Supports Lead Generation HOW SALESFORCE AND OTHER B2B BRANDS CREATE EXCITING CONTENT THAT STILL SUPPORTS LEAD GENERATION

blog article

Dec 14, 2018

In a profession as creative and nerdy as content marketing, I feel like B2B marketers can get a bad rap. In tandem with focusing on authentic experiences and expanding brand stories, B2B content marketers have to work within the strict sales structur...

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7 Tips for Boosting Your Halloween Email Marketing Campaign 7 TIPS FOR BOOSTING YOUR HALLOWEEN EMAIL MARKETING CAMPAIGN

infographic

Dec 14, 2018

With 68.5 % of consumers planning to celebrate Halloween, it is another great occasion to plan and run a successful email marketing campaign. We offer 7 tips on how to make the most of your email marketing efforts in October and generate high ROI. Read More


Are You Struggling to Prove to Your Customers Their Data Is Safe? ARE YOU STRUGGLING TO PROVE TO YOUR CUSTOMERS THEIR DATA IS SAFE?

blog article

Dec 13, 2018

In the post-Cambridge-Analytica-scandal era, as consumers begin to understand Europe's General Data Protection Regulation (GDPR) - and expect the organizations they engage with and buy from to comply it's increasingly business-critical for co...

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13 Lead Generation Tactics That Will Explode Your PR Campaign 13 LEAD GENERATION TACTICS THAT WILL EXPLODE YOUR PR CAMPAIGN

blog article

Dec 13, 2018

A skilled coach on the field has a game book of several tried and true plays that are designed to maximize the performance of his or her players. In the same way, every brand needs a “gamebook” of lead generation tactics to maximize the e...

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Influential B2B Marketing: How Content Wins the Deal INFLUENTIAL B2B MARKETING: HOW CONTENT WINS THE DEAL

blog article

Dec 12, 2018

How would you like marketing advice from one of Fierce CMOs person’s to watch? Today, we had the privilege of chatting with the 2014 Woman to Watch in B2B Marketing, Ardath Albee. Ardath is the marketing strategist and CEO of Marketing Interact...

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Cracking the B2B Market with ABM CRACKING THE B2B MARKET WITH ABM

blog article

Dec 12, 2018

Telecoms brand O2 has long stood out in the UK’s crowded and competitive market thanks to bold marketing campaigns, including long-term sponsorship of the world’s most successful entertainment venue, the O2 in London. A few years ago, O2 ...

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B2B Lead Generation: Five Effective Strategies For 2019 And Beyond B2B LEAD GENERATION: FIVE EFFECTIVE STRATEGIES FOR 2019 AND BEYOND

blog article

Dec 12, 2018

Generating leads is important for essentially every type of business. And while each business has its own methods for doing so, they are often based on the trends of the time. Rather than focusing on the present, it’s good practice to focus on ...

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Using intent data for B2B pipeline acceleration USING INTENT DATA FOR B2B PIPELINE ACCELERATION

blog article

Dec 12, 2018

While B2B marketing’s certainly not “the final frontier,” it’s both fun and useful to look for parallels, especially within high-interest topics like ABM. Research we’re currently analyzing shows that great success with ...

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Optimizing B2B PPC Landing Pages for More Leads OPTIMIZING B2B PPC LANDING PAGES FOR MORE LEADS

blog article

Dec 12, 2018

You paid good money for that visitor, but it’s wasted unless that landing page can deliver the goal you have for the campaign. Great, but what should those goals be? Let’s look at four common goals of PPC landing pages for B2B lead genera...

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Account-Based Marketing vs. Inbound Approach: 7 Differences to Keep in Mind ACCOUNT-BASED MARKETING VS. INBOUND APPROACH: 7 DIFFERENCES TO KEEP IN MIND

blog article

Dec 12, 2018

Is there a middle way to deal with the two marketing approaches? Many marketers believe that the two approaches cannot coexist in a single company as it would be hard to implement them due to their various differences. On the other side, some believe...

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3 Ways B2B Marketing Is Changing in 2019 3 WAYS B2B MARKETING IS CHANGING IN 2019

blog article

Dec 11, 2018

Business-to-business (B2B) marketing is constantly evolving. As 2019 comes around the corner, it's time for all of the big marketers to sit down and think about what trends to pursue in the coming year. We want to help B2B businesses by digging i...

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5 Actionable Strategies for Online Lead Generation That Work 5 ACTIONABLE STRATEGIES FOR ONLINE LEAD GENERATION THAT WORK

blog article

Dec 11, 2018

“You are out of business if you don’t have a prospect.”  Zig Zigler As a small business owner, you probably don’t need the late author, speaker, and salesman Zig Zigler to tell you this one simple fact: no prospects = no ...

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6 Effective Methods Of Lead Generation 6 EFFECTIVE METHODS OF LEAD GENERATION

blog article

Dec 11, 2018

As a business leader, you have a picture of your ideal client in mind. As a proprietor of an exclusive pre-school, you’ll have your eye on the busy, career mum of three who values outstanding achievement. As a recreational vehicle retailer, you...

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B2B MARKETING STRATEGIES: SALES AND MARKETING ALIGNMENT FOR ACCOUNT-BASED MARKETING B2B MARKETING STRATEGIES: SALES AND MARKETING ALIGNMENT FOR ACCOUNT-BASED MARKETING

blog article

Dec 10, 2018

Whether you’re new to Account-Based Marketing (ABM) or a seasoned practitioner, you know agreement on the target account list between Sales and Marketing is the most fundamental element of Account-Based Marketing. It is critical to your success...

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Why Influencer Marketing Is Essential For Your B2B Marketing WHY INFLUENCER MARKETING IS ESSENTIAL FOR YOUR B2B MARKETING

blog article

Dec 10, 2018

Does your B2B marketing involve influencer marketing? If you answered “no,” then a panel of marketing experts would tell you to re-think your strategy. The experts were part of a panel discussion titled “If You're Not Doing Infl...

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Every Facebook Ad Targeting Option in One Epic Graphic EVERY FACEBOOK AD TARGETING OPTION IN ONE EPIC GRAPHIC

infographic

Dec 10, 2018

That’s why the targeting options are so crucial. They’re foundational to your ability to deliver creative, specialized ads to the groups of people most likely to become your customers. If that ability is a sandwich, Facebook’s targe...

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5 Revenue Generating KPIs For Online Lead Generation 5 REVENUE GENERATING KPIS FOR ONLINE LEAD GENERATION

blog article

Dec 10, 2018

In a world of constant change, data analytics remains the fuel for better customer engagement and personalized brand experiences. Now that customer data arrives from a variety of sources, companies will need to optimize every platform, channel, and t...

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Account-Based Marketing: Planning Assumptions 2019 ACCOUNT-BASED MARKETING: PLANNING ASSUMPTIONS 2019

whitepaper

Dec 10, 2018

As A%M continues to gain traction as a leading go-to-market strateg\, we e[pect dedicated cross-Functional account-based teams to become more prevalent. %ecause A%M is intended to help drive alignment around the accounts that matter most, these cross...

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4 Ways Agencies Can Be More Transparent in Their Advertising 4 WAYS AGENCIES CAN BE MORE TRANSPARENT IN THEIR ADVERTISING

blog article

Dec 10, 2018

It’s been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies’ feet to the fire, demanding clarity and transparency in the business arrangements between them. For med...

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Tips to capture more website leads TIPS TO CAPTURE MORE WEBSITE LEADS

blog article

Dec 08, 2018

Are you ready for seven tips to capture more leads on your website? You’ve come to the right place. One of the most critical functions of your organization’s website is to generate leads. You can have the best-written website in the world...

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The meaning of Lead Generation. THE MEANING OF LEAD GENERATION.

blog article

Dec 07, 2018

First of all, you need to think about how you can encourage people to attract them to your business and encourage them to leave you their contact data. A good idea is e.g. to offer a free trial of the product or a couple of professional articles, tha...

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How to Humanize B2B Marketing to Accelerate Growth HOW TO HUMANIZE B2B MARKETING TO ACCELERATE GROWTH

blog article

Dec 07, 2018

“I love being treated like a marketing target rather than a human being.” Said no one, ever. While B2C marketing has learned to speak to consumers in increasingly human, authentic ways, B2B has been slower to realize the value of this app...

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Why B2B Firms Should Build a Brand Community in Each Customer Organization WHY B2B FIRMS SHOULD BUILD A BRAND COMMUNITY IN EACH CUSTOMER ORGANIZATION

blog article

Dec 07, 2018

For B2B companies, building a brand community is essential. By turning customers into brand ambassadors, B2B companies can both expand their market reach and build up their bases of super users. From an ROI standpoint, such investments are no-brainer...

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7 ESSENTIAL STRATEGIES FOR ACCOUNT-BASED MARKETING SUCCESS 7 ESSENTIAL STRATEGIES FOR ACCOUNT-BASED MARKETING SUCCESS

blog article

Dec 07, 2018

Account-based marketing (ABM) has become a popular approach for us B2B marketers because it allows us to look at the bigger picture and pursue leads with the most potential. Instead of pursuing every opportunity that comes your way, account-based mar...

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How To Optimize Your Lead Nurture Strategy HOW TO OPTIMIZE YOUR LEAD NURTURE STRATEGY

blog article

Dec 06, 2018

A few months back, I tried to sign up for a free trial of an outreach platform. I entered my information, like my name and email address, but I stopped dead in my tracks when I got to the next stage of the signup process. I had to enter my credit car...

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LEAD GENERATION TECHNIQUE TO BOOST SALES FUNNEL LEAD GENERATION TECHNIQUE TO BOOST SALES FUNNEL

whitepaper

Dec 05, 2018

Let’s get one thing straight - not every lead generation technique works for buyers in different stages of a sales funnel. That is exactly why mapping lead generation to your sales funnel is an essential part of the strategy. While you may see ...

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10 Guiding Principles for Successful Lead Generation 10 GUIDING PRINCIPLES FOR SUCCESSFUL LEAD GENERATION

blog article

Dec 05, 2018

Despite the claims of vendors promoting their lead-generation-made-easy products, generating quality organic leads is neither quick nor easy. There is no silver-bullet approach. Successful lead generation requires time, effort and resources. What mus...

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7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY 7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY

whitepaper

Dec 05, 2018

The leads you collect today aren’t necessarily ready to buy immediately. Some of them are, of course, but others may still be researching potential products or solutions and are not ready to make a purchase decision. Your existing customers may...

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Email Marketing Metrics: Everything You Need to Know EMAIL MARKETING METRICS: EVERYTHING YOU NEED TO KNOW

blog article

Dec 05, 2018

Before you dig deeper into the definitions, I’d like to take a moment and emphasize that not all metrics were made equal and you don’t need to worry about all of them the same way. The most important difference lies in the amount of impac...

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7 Ways to Upgrade Your B2B Marketing Strategy 7 WAYS TO UPGRADE YOUR B2B MARKETING STRATEGY

blog article

Dec 05, 2018

The digital landscape and marketing operations are experiencing massive transformation. As the business environment keeps evolving, every company (B2B and B2C) needs to gear up, readjust and adopt the latest methods to prevent the risks of getting to...

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14 Demand Gen Stats to Guide Your 2019 Strategy 14 DEMAND GEN STATS TO GUIDE YOUR 2019 STRATEGY

blog article

Dec 04, 2018

Demand generation is a rapidly changing field, but it is also critically important to support the rest of your marketing activities further down the funnel. That’s why we put together these demand gen stats for you to set your strategy upright ...

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How to Measure the Success of Your Marketing Automation Campaign HOW TO MEASURE THE SUCCESS OF YOUR MARKETING AUTOMATION CAMPAIGN

whitepaper

Dec 04, 2018

Imagine this  you’re sitting at your desk minding your own business when the CEO comes waltzing by and asks you what seems to be an innocent question: “How do we know if our marketing automation campaign is working?” That sound...

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Six Tips for Better Inbound Marketing SIX TIPS FOR BETTER INBOUND MARKETING

blog article

Dec 04, 2018

If there were still any doubts that inbound marketing is the way to go, they were put to rest when the European Union basically killed outbound digital marketing with the General Data Protection Regulation (GDPR) that came into effect in May. Outboun...

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Email Marketing Mistakes to Avoid During the Holidays EMAIL MARKETING MISTAKES TO AVOID DURING THE HOLIDAYS

blog article

Dec 04, 2018

It’s officially the holiday season, and that means the pressure is on. Now is the time to find the perfect gifts for everyone on your list, utilize your time management skills to make it to every party, and most importantly, not to drop the bal...

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4 Pillars of Account-Based Marketing with Optymyze 4 PILLARS OF ACCOUNT-BASED MARKETING WITH OPTYMYZE

blog article

Dec 04, 2018

Over the last few years, more and more B2B marketing and sales teams have embraced account-based marketing strategies to increase revenue, streamline operations, and strengthen relationships with prospects and clients. And now that many have had time...

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Great B-to-B Marketing Measurement Doesn’t Happen by Accident GREAT B-TO-B MARKETING MEASUREMENT DOESN’T HAPPEN BY ACCIDENT

blog article

Dec 04, 2018

B-to-b marketing is well past the point where leaders question the importance of solid marketing measurement. Great measurement allows marketing leaders to use a strong understanding of the past and present to confidently make decisions about what do...

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Accelerating Growth At The Intersection of Inbound Marketing and Outbound Sales ACCELERATING GROWTH AT THE INTERSECTION OF INBOUND MARKETING AND OUTBOUND SALES

blog article

Dec 04, 2018

Do you enjoy your morning commute? Do you use that time to figure out what you want to accomplish? Goals you want to crush? It can be a peaceful time to think about various projects and who to work with to make things happen. Today, we’re talki...

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21 Amazing Facebook Ads Examples that Actually Work 21 AMAZING FACEBOOK ADS EXAMPLES THAT ACTUALLY WORK

blog article

Dec 04, 2018

Creating Facebook Ads can be a daunting challenge. You need to get the targeting right, manage a complicated budget, and make a ton of decisions about where you want your ad to show up and when.
And that’s all before you actually get to ...

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Five Sales Enablement Tactics B2B Marketers Need to Master FIVE SALES ENABLEMENT TACTICS B2B MARKETERS NEED TO MASTER

blog article

Dec 04, 2018

Sales enablement significantly drives higher conversion rates and revenue. Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months. Even though it’s been around for a while,...

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Is Your Account-Based Marketing Program Putting the Cart Before the Horse? IS YOUR ACCOUNT-BASED MARKETING PROGRAM PUTTING THE CART BEFORE THE HORSE?

blog article

Dec 03, 2018

Account-based marketing (ABM) is not going away anytime soon. In fact, Sirius Decisions found that 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts. It follows on t...

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5 Content Marketing Strategies for Niche B2B Industries 5 CONTENT MARKETING STRATEGIES FOR NICHE B2B INDUSTRIES

blog article

Dec 03, 2018

The “classic” idea of content marketing cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers don’t work in all industries. I worked with a company that manufactured mo...

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Essential Steps to Launching Your 2019 Marketing Plan ESSENTIAL STEPS TO LAUNCHING YOUR 2019 MARKETING PLAN

blog article

Dec 03, 2018

Back in the days, before CG Life, I was actually on the client side, heading up marketing for a specialty chemicals company. I know all too well the joys of managing creative and digital agencies, prioritizing random requests from the sales and execu...

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A Taste of Social and Influencer Marketing: What B2B Can Learn from B2C A TASTE OF SOCIAL AND INFLUENCER MARKETING: WHAT B2B CAN LEARN FROM B2C

blog article

Dec 03, 2018

B2C brands pioneered the use of influential voices to boost their brand appeal, sales, and campaigns. And as more and more B2B brands and marketers dive into the world of influencer marketing, the question is: How can we leverage the knowledge, insig...

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How to Refine Your Marketing to Get More B2B Leads HOW TO REFINE YOUR MARKETING TO GET MORE B2B LEADS

blog article

Dec 03, 2018

A few days ago, I was watching a 2005 episode of Doctor Who with my nine-year-old. He saw a strange artifact in a character’s hand. “What’s that thing?” he asked. “An iPod,” I responded. “It’s like a sm...

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B2B pipeline optimization model in Salesforce Sales and marketing alignment B2B PIPELINE OPTIMIZATION MODEL IN SALESFORCE SALES AND MARKETING ALIGNMENT

blog article

Dec 03, 2018

Most industry-leading companies already know how important it is to create alignment between their sales and marketing teams, but many fail to realize that maintaining alignment requires ongoing work and continual optimization. Today, buyers seem to ...

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5 Content Marketing Strategies for Niche B2B Industries 5 CONTENT MARKETING STRATEGIES FOR NICHE B2B INDUSTRIES

blog article

Dec 03, 2018

The “classic” idea of content marketing cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers don’t work in all industries. I worked with a company that manufactured mo...

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Rethinking B2B marketing techniques RETHINKING B2B MARKETING TECHNIQUES

blog article

Dec 03, 2018

As B2B buyers expect more personalized B2C-like e-commerce, B2B sellers have more marketing options to connect with such digital-first customers. But sellers need to focus less on things like traditional email and more on personalized and automated m...

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Leads are easy closing them is hard LEADS ARE EASY CLOSING THEM IS HARD

blog article

Dec 03, 2018

In 2018, a one-size-fits-all approach to lead generation simply doesn't work anymore. Appealing to different market segments to generate leads requires an intimate knowledge of the different lead generation tools at your disposal. And knowing the...

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How To Turn Your Website Into A Powerful Lead Generator HOW TO TURN YOUR WEBSITE INTO A POWERFUL LEAD GENERATOR

blog article

Dec 01, 2018

If you are a marketing or sales executive, one of the goals that are probably at the top of your business checklist is turning your website into a powerful lead generator. While creating an effective lead generating machine is extremely important, th...

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ACCOUNT-BASED MARKETING PLATFORMS FOR STARTUPS ACCOUNT-BASED MARKETING PLATFORMS FOR STARTUPS

blog article

Dec 01, 2018

As companies consider how to best support Account-Based Marketing (ABM) strategies, one question consistently comes up: should we invest in a dedicated platform? Just as there’s no specific time for a startup to begin adopting ABM strategies, t...

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B2B Reads: Consultative Selling, Mood Marketing, and the Sales Flywheel B2B READS: CONSULTATIVE SELLING, MOOD MARKETING, AND THE SALES FLYWHEEL

blog article

Dec 01, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing pleas...

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B2B Marketing Guide for 2019: Which Industries to Target B2B MARKETING GUIDE FOR 2019: WHICH INDUSTRIES TO TARGET

blog article

Nov 30, 2018

Successful business expansion means knowing what types of companies are the most receptive to your product. There are numerous factors that go into predicting and identifying your customers, from business size to how they’re using your product....

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Top 5 Sales Processes that Disguise as Busy Work TOP 5 SALES PROCESSES THAT DISGUISE AS BUSY WORK

whitepaper

Nov 30, 2018

Sales are often bogged down by manual processes, the busy work of the business world. Misinformation and misquotes increase when opportunities for human error arise, which is the reality of manually orchestrating sales systems. Extra effort to correc...

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2018 ABM Benchmark Survey Report 2018 ABM BENCHMARK SURVEY REPORT

whitepaper

Nov 30, 2018

Account-based marketing continues to generate buzz, but B2B organizations are quickly looking to move beyond the initial hype around the category and are pressing to show ROI from their targeted programs.
Demand Gen Report's third annual A...

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A Simple Inbound Marketing Strategy A SIMPLE INBOUND MARKETING STRATEGY

blog article

Nov 30, 2018

The most common thing I hear about implementing an inbound marketing strategy is how overwhelming it feels getting started. With so many different moving pieces such as blog content, email marketing, social media, and SEO, it can feel as if there are...

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B2B Demand Generation Tips & Tricks B2B DEMAND GENERATION TIPS & TRICKS

whitepaper

Nov 30, 2018

Cutting through the constant noise online and well, almost everywhere, has never been more important - or more complex - for marketers who need to come up with strategic ways to get attention. At the same time, generating high-quality leads that are ...

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Integrating Social Leads into the Demand Generation Funnel INTEGRATING SOCIAL LEADS INTO THE DEMAND GENERATION FUNNEL

blog article

Nov 29, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Just listen to marketing guru Gary Vaynerchuk, perhaps the biggest champion for advertising on Facebook and other channel...

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How to Calculate Your Google Ads Budget HOW TO CALCULATE YOUR GOOGLE ADS BUDGET

blog article

Nov 29, 2018

It’s always more fun to spend money than it is to account for where it went, but until your ad spends becomes as bottomless as mimosas at boozy brunches, budgeting will be an important part of your marketing strategy. Creating marketing budgets...

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B2B Sales & Marketing post-GDPR B2B SALES & MARKETING POST-GDPR

blog article

Nov 29, 2018

GDPR was not created to ban cold calling or cold emailing; its purpose is to protect individuals from the EU's data. There is, however, a new kid on the block called the ePrivacy Regulation, which will soon cover Direct Marketing with similar fin...

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The Ultimate Lead Generation Kit to Jumpstart Your Business THE ULTIMATE LEAD GENERATION KIT TO JUMPSTART YOUR BUSINESS

whitepaper

Nov 29, 2018

The road toward revenue begins with leads. Whether reaching out to your first few customers or looking to grow your client base, your business needs to stay visible and relevant to the people who are going to buy from you. That’s what lead gene...

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Nov 29, 2018

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All of Facebook’s Ad Targeting Options ALL OF FACEBOOK’S AD TARGETING OPTIONS

infographic

Nov 28, 2018

If you have heard anything about Facebook advertising, you know it’s extensive (and complicated). If you’ve ever been targeted by Facebook ads, you know it’s almost borderline stalky. And if you have ever tried Facebook advertising ...

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Three Shifts in B2B Lead Gen in 2019 THREE SHIFTS IN B2B LEAD GEN IN 2019

blog article

Nov 28, 2018

It’s time for those 2019 prognostications to come out, and here’s our list. These are the strategies and tactics that are going to make the most sense to capitalize on in 2019 as the year progresses. Get them in your playbook now. The big...

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The Comprehensive Guide to Online Video Advertising in 2019 THE COMPREHENSIVE GUIDE TO ONLINE VIDEO ADVERTISING IN 2019

blog article

Nov 27, 2018

This time of year, most brands are mapping out their 2019 marketing strategies if they haven’t done so already. Online video advertising should be part of yours. I know that’s a pretty big statement to make, but almost every business in a...

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How Workflow and Content Automation Help to Control Sales-to-Cash Processes HOW WORKFLOW AND CONTENT AUTOMATION HELP TO CONTROL SALES-TO-CASH PROCESSES

whitepaper

Nov 27, 2018

The evolution of technology is at an all-time high. Businesses and individuals must keep up with the competition by completing tasks quickly and efficiently. Streamlining a business’ operations must begin in the sales department. Why do “...

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How to Solve Three Big Data Challenges for Better Audience Targeting HOW TO SOLVE THREE BIG DATA CHALLENGES FOR BETTER AUDIENCE TARGETING

blog article

Nov 27, 2018

Here in the Consult team, we have been thinking about what makes a great Data Strategy and why it’s so important to have one. It’s not always easy to know where to start when developing your own Data strategy, so in our latest blog, we&rs...

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Top advertising tips: The science of B2B sales TOP ADVERTISING TIPS: THE SCIENCE OF B2B SALES

blog article

Nov 27, 2018

For B2B companies looking for rapid growth, there is a huge temptation to recruit a top salesperson; an individual with great experience and, in theory, strong contacts. But is that wise? The truth is that multiple smaller, quick wins can be a far mo...

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Lead Nurturing Program Strategy Tips LEAD NURTURING PROGRAM STRATEGY TIPS

blog article

Nov 26, 2018

The term “nurture program” can have different meanings to people across, and even within, organizations. While some marketers may use the term to refer to a series of “drip” emails that a group of leads receives in a row, it c...

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The Hardworking Inbound Marketing Guide for B2B Industrial Companies THE HARDWORKING INBOUND MARKETING GUIDE FOR B2B INDUSTRIAL COMPANIES

whitepaper

Nov 25, 2018

This guide was written as a resource for industrial business-to-business companies who want to produce qualified leads and paying customers through their marketing efforts. We wrote this for innovators people who are not scared of change. That means ...

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How to Cure Marketing Fatigue Syndrome HOW TO CURE MARKETING FATIGUE SYNDROME

blog article

Nov 25, 2018

Just what you need: another acronym. Yet, I bet this one will resonate. It’s called MTFS and it stands for match fatigue syndrome. Does this hit a nerve? While I can’t take credit for the phrase that belongs to David Raab I do think it&rs...

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How to Better Leverage Events in Your Demand Generation Strategies HOW TO BETTER LEVERAGE EVENTS IN YOUR DEMAND GENERATION STRATEGIES

blog article

Nov 23, 2018

Despite the rapid growth of digital marketing in the B2B space, events still provide marketers with a tried and true method to bring quality leads into the sales funnel. Unlike other marketing efforts, B2B events bring together prospects that are mor...

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B2B Influencer Marketing: How to Be Effective Without Being Annoying B2B INFLUENCER MARKETING: HOW TO BE EFFECTIVE WITHOUT BEING ANNOYING

blog article

Nov 23, 2018

Influencers can smell a leech a mile away. If you launch into influencer marketing with the wrong tactics, you won’t get a second chance. Many B2B marketers use a templated style of outreach through email or LinkedIn message which sounds someth...

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INBOUND MARKETING BEST PRACTICES IN 2018 INBOUND MARKETING BEST PRACTICES IN 2018

whitepaper

Nov 22, 2018

Inbound marketing, or “pull marketing,” has proven much more effective than traditional outbound, or “push marketing,” tactics. In 2018, marketers are investing more in their inbound efforts, which tracks with the evolving nat...

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How To Justify Demand Generation Budget For 2019 HOW TO JUSTIFY DEMAND GENERATION BUDGET FOR 2019

blog article

Nov 21, 2018

We are dangerously close to the budgeting season this is the time when marketers are busy working on a new budget and finding ways to justify it. Finding ways? Yes. Every year, marketers across the industries, get push back on their budgets from the ...

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Be something to someone: How to unlock the power of niche marketing BE SOMETHING TO SOMEONE: HOW TO UNLOCK THE POWER OF NICHE MARKETING

blog article

Nov 21, 2018

Fear of missing out can stop SMEs in their tracks when defining who their ideal clients are. But niche target marketing is one of the most powerful and efficient ways to attract new clients and build industry engagement and trust for the B2B and serv...

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3 Ways to Grow Your Pipeline with Intent 3 WAYS TO GROW YOUR PIPELINE WITH INTENT

blog article

Nov 21, 2018

In the most recent Priority Engine user group, customers talked about how they use Priority Engine strategically, how it fits into their MarTech stack tactically, and the results they see. Read on for tips on how to grow your pipeline with intent dat...

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Forget Your Black Friday Marketing? Do this Now! FORGET YOUR BLACK FRIDAY MARKETING? DO THIS NOW!

blog article

Nov 21, 2018

Black Friday Marketing… What To Do If You Forgot To Set Up A Marketing Plan for Black Friday! Because I’m writing to all of the business owners who FORGOT to set up a black Friday Marketing Plan.
Everyone knows Black Friday is an ...

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What is Account-Based Marketing? WHAT IS ACCOUNT-BASED MARKETING?

blog article

Nov 21, 2018

Account-Based Marketing is a term that is floating around sales and marketing conversations as the latest trend in a B2B lead generation. But how does it work, and is it worth it? In this post, we’ll dig into the details. The simplest definitio...

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The Sales Jigsaw Puzzle THE SALES JIGSAW PUZZLE

blog article

Nov 21, 2018

Every once in a while, I like to do a jigsaw puzzle. It’s nice to do in the evening, no distraction from devices, there’s the great tactile feeling as I pick up a new piece, trying to figure out where it fits. Then there’s the great...

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15 Most Challenging Tasks of Content Marketers 15 MOST CHALLENGING TASKS OF CONTENT MARKETERS

infographic

Nov 21, 2018

Content marketers are expected to do a lot. But which of the long list of tasks modern marketers must check off their to-do lists are the most challenging? To gather information for this infographic, the folks at SEMRush and the Content Marketing Ins...

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8 Demand Generation Secrets No CEO Would List 8 DEMAND GENERATION SECRETS NO CEO WOULD LIST

blog article

Nov 20, 2018

They have worked for decades in marketing and have nailed it. Yes, we are talking about CEOs who have tired themselves in the field of demand generation, have run hundreds of campaigns. Sometimes great minds, good products and genuine demand for the ...

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Best Social Media to generate B2B Leads – Facebook vs Twitter vs LinkedIn BEST SOCIAL MEDIA TO GENERATE B2B LEADS – FACEBOOK VS TWITTER VS LINKEDIN

blog article

Nov 20, 2018

After my successful hunt for curating tips for generating leads via Marketing Automation, I decided to talk with more such like-minded experts circumscribing around social media and lead generation. The past few days had been interesting as I got a c...

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3 Ways To Power Lead Generation With Conversion Centered Design 3 WAYS TO POWER LEAD GENERATION WITH CONVERSION CENTERED DESIGN

blog article

Nov 20, 2018

Let’s face it: The digital world has delivered a plethora of new avenues to increase lead generation. Simultaneously, it’s also created many avenues to complicate the funnel, lose track of leads, and actually miss opportunities. The dilem...

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Lead Generation for B2C: What You Need to Know Now LEAD GENERATION FOR B2C: WHAT YOU NEED TO KNOW NOW

blog article

Nov 20, 2018

Lead generation is a method of identifying, attracting, and converting people unfamiliar with your business’s products or services to potential customers. It is accomplished by providing valuable information that gives these prospects as an inc...

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Where Account-Based Marketing Stands in 2018 WHERE ACCOUNT-BASED MARKETING STANDS IN 2018

blog article

Nov 19, 2018

Account-based marketing was one of the most significant trends in B2B marketing in 2018. It has been the primary focus of numerous conferences and webinars, and the subject of dozens of articles and blog posts. ABM was also addressed in several resea...

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TOP 3 WAYS AGENCIES ARE GROWING THE ABM PIE TOP 3 WAYS AGENCIES ARE GROWING THE ABM PIE

blog article

Nov 19, 2018

Having arrived on the ABM scene about 3 years ago, I can remember back to the time when the only companies pursuing Account-Based Marketing strategies were doing it on their own. Agencies, Systems Integrators, and other service providers who are acti...

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How To Create a Content Offer To Drive Lead Generation HOW TO CREATE A CONTENT OFFER TO DRIVE LEAD GENERATION

blog article

Nov 19, 2018

Building inbound marketing on your otherwise static website isn’t hard to do. You start off with creating a content offering that lives behind a form and goes from there, adding blogging and email marketing to the mix, and maybe even working in...

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Using Facebook Messenger As Part of Your Marketing Strategy USING FACEBOOK MESSENGER AS PART OF YOUR MARKETING STRATEGY

blog article

Nov 19, 2018

As marketing becomes more and more personalized, direct one-on-one communication channels are a prime real estate. Facebook Messenger offers your business just that: a way to cut through the clutter and distraction on a messaging platform that over 1...

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How to Start a Sales Coaching Program for Your Business HOW TO START A SALES COACHING PROGRAM FOR YOUR BUSINESS

blog article

Nov 19, 2018

Coaching your sales team takes up your time and money but, investing in a sales coaching program can work wonders for your business and especially help you improve your sales. And sure, it can also seem like a very complicated task creating a sales c...

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Inbound Marketing vs. Outbound Marketing: what’s the difference between these marketing techniques? INBOUND MARKETING VS. OUTBOUND MARKETING: WHAT’S THE DIFFERENCE BETWEEN THESE MARKETING TECHNIQUES?

blog article

Nov 18, 2018

Inbound and outbound marketing are often seen as alternatives to each other, but in reality, they are often two sides of the same coin. The techniques used are different, but the goal is the same to create an appealing message that convinces people t...

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When ABM Isn’t Working WHEN ABM ISN’T WORKING

blog article

Nov 17, 2018

Not all ABM programs are successful right off the bat. It can take adjusting and fine-tuning to turn your program into a well-oiled machine. In part 1 of “When ABM Isn’t Working” we heard expert advice from Kathi Macchi, Jon Miller,...

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Has Account-Based Marketing Made Sales Development Reps Obsolete? HAS ACCOUNT-BASED MARKETING MADE SALES DEVELOPMENT REPS OBSOLETE?

blog article

Nov 16, 2018

Account-based marketing (ABM) has moved beyond the hype in the last three years. Ninety-one percent of respondents to a recent SiriusDecisions survey said ABM has made a difference in the number of deals they are able to close. It’s early days ...

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Driving sales and profits with Facebook Ads DRIVING SALES AND PROFITS WITH FACEBOOK ADS

blog article

Nov 16, 2018

This SMX East session recap about Facebook advertising covers not only on how to properly attribute the value of your ads but how it can also be a place to find some winning B2B strategies. Attendees on the second day of SMX East were treated to a do...

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Targeted Advertising for B2B TARGETED ADVERTISING FOR B2B

blog article

Nov 16, 2018

Most marketers agree that personalized messages are far more effective than generic “spray and pray” ones. In B2C, digital channels have opened up new possibilities for personalization that have largely eluded B2B marketers. But now there...

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4 Ways to Leverage Customer Success Stories in Inbound Marketing 4 WAYS TO LEVERAGE CUSTOMER SUCCESS STORIES IN INBOUND MARKETING

blog article

Nov 16, 2018

In inbound marketing, customer success stories directly address your customers’ pain points while providing social proof of the efficacy of your products or services. If you are only using them on the Testimonials or Customers page of your webs...

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The Best Social Media For Lead Generation THE BEST SOCIAL MEDIA FOR LEAD GENERATION

blog article

Nov 16, 2018

Magicians perfect the art of misdirection. They practice this craft so their audience attentively watches one hand, which distracts them from watching the other. And, in many cases, the other hand is where the magic happens. It might be the perfect m...

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Financial Services Marketers Have a Bullish Outlook on Account-Based Marketing FINANCIAL SERVICES MARKETERS HAVE A BULLISH OUTLOOK ON ACCOUNT-BASED MARKETING

blog article

Nov 15, 2018

Financial services marketers are adopting account-based marketing (ABM) at a faster rate than other industries, with more than 40 percent of companies in the industry planning to add ABM headcount
The language and taxonomy of ABM have yet to s...

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Why Investing In Lead Generation Is Still Essential For Business Growth WHY INVESTING IN LEAD GENERATION IS STILL ESSENTIAL FOR BUSINESS GROWTH

blog article

Nov 15, 2018

This is a common theme, but once a business sees the value, they often praise it to colleagues, and even competitors. Why? Lead generation, when done right, can impact more your bottom line. Not only do new leads come in on a consistent basis, it fre...

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5 ways SMEs can increase traffic using inbound marketing 5 WAYS SMES CAN INCREASE TRAFFIC USING INBOUND MARKETING

blog article

Nov 15, 2018

It doesn’t matter what business you’re in, whether you’re well established or a brand-new start-up, every SME’s marketing aims should include increased traffic to their website. I’m about to show you some great ways you ...

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5 Critical Steps for Planning Your 2018 Marketing Budget 5 CRITICAL STEPS FOR PLANNING YOUR 2018 MARKETING BUDGET

whitepaper

Nov 14, 2018

2017 has ushered in many new marketing approaches, techniques, and tools. Based on ever-evolving developments in technology, marketers have numerous options to consider when creating marketing plans and budgets for 2018. The basis of developing a sol...

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How B2B Companies can Benefit from Digital Marketing HOW B2B COMPANIES CAN BENEFIT FROM DIGITAL MARKETING

blog article

Nov 14, 2018

It’s true that businesses which sell products and services to other businesses (B2B) might not always see the value in online or digital marketing. And rightfully so. Most of these business owners feel that they will be wasting money by adverti...

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Why social selling accelerates your account-based marketing strategy WHY SOCIAL SELLING ACCELERATES YOUR ACCOUNT-BASED MARKETING STRATEGY

blog article

Nov 14, 2018

With social selling, your sales team leverages their social presence to drive brand awareness and uses education to accelerate an account-based marketing (ABM) strategy and convert top prospects into customers. In today's highly connected digital...

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Online Marketing Trends to Keep an Eye On in 2018 ONLINE MARKETING TRENDS TO KEEP AN EYE ON IN 2018

infographic

Nov 13, 2018

Watching online marketing trends year in and year out has become some sort of a ritual for anyone in the industry. Unlike most rituals, however, keeping an eye on online marketing trends has become indispensable for digital marketers everywhere. Afte...

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How To Create The Perfect Mix Of Lead Generation Tools For Your Small Business HOW TO CREATE THE PERFECT MIX OF LEAD GENERATION TOOLS FOR YOUR SMALL BUSINESS

blog article

Nov 13, 2018

In 2018, a one-size-fits-all approach to lead generation simply doesn't work anymore. Appealing to different market segments to generate leads requires an intimate knowledge of the different lead generation tools at your disposal. And knowing the...

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Increase Your Sales And Efficiency By Using Account-Based Marketing INCREASE YOUR SALES AND EFFICIENCY BY USING ACCOUNT-BASED MARKETING

blog article

Nov 13, 2018

As a business owner, you should always be looking for innovative ways to connect to your customers. The days of mass online marketing are thankfully coming to an end as more and more companies are turning back to using the Account-Based Marketing sys...

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An Introduction to Lead Generation AN INTRODUCTION TO LEAD GENERATION

blog article

Nov 13, 2018

Lead generation involves the process of attracting strangers and converting them into someone who has an interest in your product or service. If you pay close attention to your marketing and lead generation efforts, then you will gain precious into t...

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B2B CONTENT MARKETING IN 2019 B2B CONTENT MARKETING IN 2019

blog article

Nov 13, 2018

How do we identify trends? Observations and anecdotal intuition can give us ideas about where things are headed. But perspective is often highly individual. A more empirical way to recognize trends is through research, such as benchmarking reports. T...

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B2B Lead Gen Strategies for 2018 B2B LEAD GEN STRATEGIES FOR 2018

blog article

Nov 12, 2018

The act of targeting specific accounts or business that fall into the category of your “ideal customer” allows you to focus your efforts on engaging prospects who are likely to become customers. ABM uses a sequence of outbound personalize...

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4 Tactics Every B2B Marketer Needs to Embrace 4 TACTICS EVERY B2B MARKETER NEEDS TO EMBRACE

blog article

Nov 12, 2018

Over the past decade, many B2B marketers have struggled to adapt to digital transformation, changes in consumer expectations, and mobile-first mind-sets. These factors have also significantly impacted the sales cycle. Whereas B2C brands focus on enga...

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5 Reasons to Use ABM (Account-Based Marketing) to Boost Your Sales 5 REASONS TO USE ABM (ACCOUNT-BASED MARKETING) TO BOOST YOUR SALES

blog article

Nov 11, 2018

Account-based marketing (ABM in the rest of the text) is a B2B strategy that focuses not on the attempt to reach a wide audience but to cultivate high-value relationships with specific businesses. It means you’re targeting your prospects with y...

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ABM Market Map ABM MARKET MAP

infographic

Nov 07, 2018

Our Market Map is unique, it places the ABM Strategist as the center of the universe and lines up the functional capabilities and their underlying technologies. This is about how people relate to technologies, not how technologies relate to other tec...

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HOW TO BOOST YOUR EMAIL MARKETING METRICS WITH AI HOW TO BOOST YOUR EMAIL MARKETING METRICS WITH AI

blog article

Nov 07, 2018

Email marketing is all about creating effective, accessible emails, and email marketers are always looking for innovative ways to boost their email marketing metrics. Marketers have tried to personalize their emails through tactics like using the rec...

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9 Email Marketing Tips from Your Favorite Monsters 9 EMAIL MARKETING TIPS FROM YOUR FAVORITE MONSTERS

infographic

Nov 06, 2018

Can our favorite horror stories inspire email marketing? Read the infographic below in order to learn the 9 email marketing tips from some of the most popular horror characters. Surprisingly, it seems that the authors like Jules Verne, Bram Stoker, L...

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THE ULTIMATE GUIDE TO ONLINE LEAD GENERATION THE ULTIMATE GUIDE TO ONLINE LEAD GENERATION

whitepaper

Nov 06, 2018

Most marketers will agree that one of the toughest challenges is keeping up with all the latest trends and updates in the ever-changing industry that is digital marketing. Particularly in the sphere of lead generation, if you don't keep up with t...

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Why Instagram is Crucial to Lead Generation for Photographers WHY INSTAGRAM IS CRUCIAL TO LEAD GENERATION FOR PHOTOGRAPHERS

blog article

Nov 06, 2018

There is a lot of debate within the photo community on the importance of a social media presence. As social media has increasingly evolved as an essential in daily life, it’s time for photographers to stop fighting against the current. No matte...

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How Marketing Strategies and Investments Drive Enterprise Value HOW MARKETING STRATEGIES AND INVESTMENTS DRIVE ENTERPRISE VALUE

whitepaper

Nov 06, 2018

Did you know that the right marketing strategies and investments can drastically drive value for your enterprise? As a marketer, you can increase your high-performance efforts and create enterprise value with proper investments like location intellig...

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Increased Email Clicks Might Not Be Due to Your Marketing Prowess INCREASED EMAIL CLICKS MIGHT NOT BE DUE TO YOUR MARKETING PROWESS

blog article

Nov 06, 2018

Email marketers are reporting an increase in click volumes. Is this because marketers are just that good now? Unfortunately, not so much. The most common were instances of user behavior where all the links within an email have been clicked. Often, th...

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11 SALES TECHNIQUES FOR YOUR NEXT INBOUND SALES CALL 11 SALES TECHNIQUES FOR YOUR NEXT INBOUND SALES CALL

blog article

Nov 06, 2018

The sales world is ever-evolving. Over the past few years, we have seen a number of companies drift away from the traditional outbound, cold calling sales techniques. The shift has moved us toward an inbound sales approach, where sales teams are work...

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5 Reasons Why You Should Still Be Advertising on Facebook 5 REASONS WHY YOU SHOULD STILL BE ADVERTISING ON FACEBOOK

blog article

Nov 05, 2018

With social media platforms like Snapchat and Twitter growing in popularity, particularly among young people, you might think that advertising on Facebook is a waste of your time. But the fact is, that’s just not the case. Facebook is still amo...

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How to Avoid the Most Common B2B Marketing Mistake HOW TO AVOID THE MOST COMMON B2B MARKETING MISTAKE

blog article

Nov 05, 2018

B2B marketing has evolved and continues to do so at such a rapid pace. Brands are getting extraordinary opportunities to interact with customers faster than ever and in ways, they couldn’t have dreamed of even a few years ago. With new technolo...

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WHAT IS PIPELINE MARKETING? WHAT IS PIPELINE MARKETING?

blog article

Nov 04, 2018

If you're like most marketers, you probably think the marketing funnel is where your core responsibilities lie. In fact, most companies have their marketing team own the top and middle of the funnel (visitors, leads and MQLs) and have their sales...

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A six-step formula for lead generation on radio A SIX-STEP FORMULA FOR LEAD GENERATION ON RADIO

infographic

Nov 01, 2018

According to the team at Ultimate Media, radio is an immediate medium with high engagement levels, with immediacy and engagement being two critical factors for any lead generation programme. Yet, radio has consistently failed to deliver quantifiable ...

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6 Components of a Perpetual Demand Generation Program 6 COMPONENTS OF A PERPETUAL DEMAND GENERATION PROGRAM

blog article

Nov 01, 2018

I’ve been thinking about this while considering an update of my last post on this topic. One key component (other than a decreased reliance on tactical, campaign-based activities to drive demand) is its adaptability. A company needs to be able ...

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Account Based Marketing vs. Demand Generation ACCOUNT BASED MARKETING VS. DEMAND GENERATION

blog article

Oct 31, 2018

Demand generation has been the go-to strategy in the b2b arena. Meanwhile, account-based marketing (ABM) is creating a buzz and gaining much traction within this field. So, what is the difference between these two strategies?

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The Power of Emotion in B2B Marketing THE POWER OF EMOTION IN B2B MARKETING

blog article

Oct 30, 2018

Imagine the best marketing campaigns you’ve ever seen. Chances are, they all shared a common element they evoked some sort of emotion within you. Whether it was nostalgia, laughter, jealousy, or even rage, those campaigns struck a nerve. Now, w...

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5 Email Marketing Tactics to Increase Sales by 90% This Black Friday 5 EMAIL MARKETING TACTICS TO INCREASE SALES BY 90% THIS BLACK FRIDAY

blog article

Oct 30, 2018

Email is one of the biggest drivers of sales around Black Friday. Do you have your strategy in place?
This article will focus on five major email marketing tactics, specifically for Black Friday. The tactics in this post have increased purchas...

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The Top 5 Benefits of Combining Email Marketing with SMS THE TOP 5 BENEFITS OF COMBINING EMAIL MARKETING WITH SMS

blog article

Oct 29, 2018

Every company needs to keep up with the times if they’re going to effectively engage their audience and get the results they need. In the past few years, SMS (Short Message Service, better known as text messaging) has burst onto the scene as a ...

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What Is Inbound Marketing & Why It Matters For B2C? WHAT IS INBOUND MARKETING & WHY IT MATTERS FOR B2C?

blog article

Oct 29, 2018

What if I told you that there was a method to attract customers ready to purchase your services or products, and at a lower cost than your traditional marketing techniques? Sounds too good to be true, right? It’s a methodology that brings prosp...

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The Key to Achieving Sales and Marketing Alignment in B2B THE KEY TO ACHIEVING SALES AND MARKETING ALIGNMENT IN B2B

blog article

Oct 26, 2018

As the marketer of a software service product, Meagen Eisenberg isn’t just a CMO. She is also a salesperson, which is why her alignment with MongoDB’s sales team proves critical to the company’s rapid success. Through her influentia...

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What Is a Good Open Rate for Email Marketing? WHAT IS A GOOD OPEN RATE FOR EMAIL MARKETING?

blog article

Oct 26, 2018

One of the best features of email marketing is being able to know exactly how many people have opened an email, also known as the open rate. Most other marketing mediums fail to offer this level of insight into the success of a campaign. Understandin...

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Facebook Messenger Marketing Tips for Influencers FACEBOOK MESSENGER MARKETING TIPS FOR INFLUENCERS

blog article

Oct 26, 2018

Matcha personality and message to an audience, and you’ve got an influencer who can sway purchase power and societal tastes. Oh, and don’t forget, make a mint. But Facebook, Instagram, and Twitter have been around long enough that they&rs...

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Thanks To Better Data, Two Easy Approaches To Account-Based Marketing THANKS TO BETTER DATA, TWO EASY APPROACHES TO ACCOUNT-BASED MARKETING

blog article

Oct 25, 2018

These days, most people understand that account-based marketing (ABM) can drive real value for a business. But that doesn’t make it easy. Among the thousands of programs we’re supporting for our clients, we’ve noticed that most succ...

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Demand Generation: Turning Tactics into Strategy DEMAND GENERATION: TURNING TACTICS INTO STRATEGY

blog article

Oct 25, 2018

There’s a building. In a back room, a guy peels potatoes. Out front, two people sit at a table. By the door, a person answers a phone. Does that make the building a restaurant? No? Would it become one if the guy peeled potatoes and oranges? It&...

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How to Grow your Business through Influencer Marketing HOW TO GROW YOUR BUSINESS THROUGH INFLUENCER MARKETING

blog article

Oct 25, 2018

Influencer marketing is increasing at an astonishing speed. Today’s influencer marketing tactics appear similar to those used a few years back,  yet with a number of significant differences. Influencer Marketing, defined, is a sort of a ma...

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B2B MARKETING TRENDS TO ANTICIPATE IN 2019 B2B MARKETING TRENDS TO ANTICIPATE IN 2019

blog article

Oct 25, 2018

As marketers, we’ve chosen a career that is constantly changing and evolving to cater to every need and want of the customer. To stay relevant and useful for those customers, it’s more important than ever to keep an eye out for current an...

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5 Things to Know Before Outsourcing Your Lead Generation 5 THINGS TO KNOW BEFORE OUTSOURCING YOUR LEAD GENERATION

blog article

Oct 25, 2018

Despite incurring losses two years ago, the outsourcing industry is currently on the uptick and this is due to several developments within and outside the country. For a fact, the cost of doing business in the United States is steadily increasing, wh...

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Forrester Makes 5 Bold Predictions That Will Impact B2B Marketers Next Year FORRESTER MAKES 5 BOLD PREDICTIONS THAT WILL IMPACT B2B MARKETERS NEXT YEAR

blog article

Oct 25, 2018

If Forrester Research’s latest predictions for next year come true, B2B marketers will be facing continued technology disruption that will impact their roles. In its latest list of prognostications, Forrester identifies five areas of B2B market...

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5 Innovative Techniques of Quality Lead Generation Through Interactive Content 5 INNOVATIVE TECHNIQUES OF QUALITY LEAD GENERATION THROUGH INTERACTIVE CONTENT

blog article

Oct 24, 2018

Today, the more interactive your content is, the more people are willing to consume it over and over again. So if you need your blog posts to generate more leads or you are looking for tips to turn more readers into loyal email subscribers, then this...

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DEMYSTIFYING B2B PURCHASE INTENT DATA DEMYSTIFYING B2B PURCHASE INTENT DATA

whitepaper

Oct 24, 2018

B2B purchase intent data (intent data) captures online buyer behavior, tracking a specific company’s research level with regard to a specific product/solutions category. This data is used to generate an intent score. As research activity with r...

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How to Read Digital Body Language for Email Marketers HOW TO READ DIGITAL BODY LANGUAGE FOR EMAIL MARKETERS

blog article

Oct 24, 2018

The best salespeople pay attention to buying cues from their customers. If there are no buying signals, they move on to a better lead. They are persistent when they sense a deal can be closed quickly but recognize that sometimes timing issues are at ...

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How to Use Email Marketing Metrics to Build Your Strategy HOW TO USE EMAIL MARKETING METRICS TO BUILD YOUR STRATEGY

blog article

Oct 24, 2018

It’s human nature to use past experiences to drive future decisions. This is how we grow and thrive in our lives. The same tactic can be used to develop a strong email marketing strategy. A good email strategy is the perfect blend of effective ...

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The B2B Lead Gen Stumbling Blocks and How to Overcome Them THE B2B LEAD GEN STUMBLING BLOCKS AND HOW TO OVERCOME THEM

blog article

Oct 24, 2018

When it comes to generating revenue for an organization, marketers and salespeople alike understand how difficult it can be to find the right leads that convert. In fact, B2B organizations consistently list quality leads as their top challenge. Even ...

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How B2B Businesses Can Learn From the Rise of Amazon Business HOW B2B BUSINESSES CAN LEARN FROM THE RISE OF AMAZON BUSINESS

blog article

Oct 24, 2018

Amazon, a longtime disruptor of traditional business models, has doubled-down on its lucrative B2B sales division, Amazon Business. The division, which debuted as AmazonSupply in 2012, now has more than 1 million global customers in dozens of sectors...

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The State of Lead Generation in 2018 and Beyond THE STATE OF LEAD GENERATION IN 2018 AND BEYOND

infographic

Oct 23, 2018

Lead generation is simple in theory, but it’s definitely not easy to execute effectively. In fact, only 1 in 10 marketers said that their lead generation efforts are highly efficient and effective. Why do you think that is? Well, 61% of markete...

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10 Ideas to Kick Your A/B Testing Program Up a Notch 10 IDEAS TO KICK YOUR A/B TESTING PROGRAM UP A NOTCH

blog article

Oct 23, 2018

Want to optimize your optimization efforts? Most marketers do. And if you’ve been focusing on A/B split-testing as the way to get there, you’ve already done something smart: A/B split-testing is widely named as the most effective way to i...

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Does PPC Work for B2B? DOES PPC WORK FOR B2B?

blog article

Oct 20, 2018

PPC for B2B. It doesn’t just sound catchy (or terribly obtuse, depending on your perception of acronyms). It also works very well, if done correctly. Pay-per-click advertising can be a business-builder for any firm, regardless of who you’...

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A Simple Process for Email Marketing A SIMPLE PROCESS FOR EMAIL MARKETING

blog article

Oct 19, 2018

Email has died a thousand deaths. And each time, it comes back stronger and better than ever. Email isn’t going away. Social media needs it, businesses need it, and we all still need it. Email is still one of the best channels for reaching your...

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10 Statistics B2B Marketers Need to Know 10 STATISTICS B2B MARKETERS NEED TO KNOW

blog article

Oct 18, 2018

When consumers need a B2B vendor, they almost always start with online research. But when it comes time to convert, consumers want to speak to a real human being to answer their lingering questions, whether they’re shopping for business service...

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THE VALUE OF RELATIONSHIP MARKETING THE VALUE OF RELATIONSHIP MARKETING

blog article

Oct 18, 2018

A few weeks ago, I noticed a coaster on my co-worker’s desk. It said "MQL, SQL, WTF," and as a lifecycle marketer myself, I thought it was pretty clever. I asked him where he got it, and he said that he'd received it from a revenu...

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3 Forces Shaping The Future Of B2B Marketing 3 FORCES SHAPING THE FUTURE OF B2B MARKETING

blog article

Oct 18, 2018

Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.  Which, for the most part, remains an elusive and challenging endeavor.  In the past ten plus years, we h...

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Why is Account Based Marketing a Hot trend in 2018? WHY IS ACCOUNT BASED MARKETING A HOT TREND IN 2018?

video

Oct 17, 2018

Account Based Marketing (ABM) is nothing new it has been talked about since the early nineties. So why ABM has become a hot trending topic in B2B marketing now? 1. Inbound Marketing has just flattened out due to lack of quality in leads generated, la...

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Paid Search for B2B: Five Costly Mistakes to Avoid PAID SEARCH FOR B2B: FIVE COSTLY MISTAKES TO AVOID

blog article

Oct 17, 2018

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to unknowingly make costly mistakes if they don&rsq...

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Why Digital Experiences Are the New Competitive Currency WHY DIGITAL EXPERIENCES ARE THE NEW COMPETITIVE CURRENCY

whitepaper

Oct 16, 2018

Chad has been working for over thirty years and has seen the landscape of business change drastically. Recently, Chad has been hearing a lot of his co-workers talk about digital experiences and how they’re the new competitive currency. Chad isn...

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Social Media for B2B Marketing Infographic SOCIAL MEDIA FOR B2B MARKETING INFOGRAPHIC

infographic

Oct 16, 2018

Here at Ecreative Internet Marketing, most of our clients are in the B2B market largely industrial companies, which is a niche in which we are experts. Recently we’ve found ourselves fielding B2B social media questions more and more frequent qu...

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Lead Generation 101 LEAD GENERATION 101

whitepaper

Oct 15, 2018

The simple truth is that every business needs new customers to grow. What’s less clear is exactly how businesses obtain those new customers. In the digital age, marketing is expected to shoulder more of this responsibility. This makes sense bec...

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Account-based marketing doesn’t need to aim for the sun! ACCOUNT-BASED MARKETING DOESN’T NEED TO AIM FOR THE SUN!

blog article

Oct 15, 2018

Account-based marketing (ABM for short) is a powerful way to break through the noise and hit the big hallmark clients. However, we have started to notice a different need across many of our B2B clients. Many of them sit in this strange place where th...

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Four great B2B company Instagram accounts & why they work so well FOUR GREAT B2B COMPANY INSTAGRAM ACCOUNTS & WHY THEY WORK SO WELL

blog article

Oct 15, 2018

According to Instagram, there are 25 million business accounts on the platform and 80% of users follow a business on Instagram. Since Instagram hit the 1 billion active monthly users mark back in June that means that there are as many as 800 million ...

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Why B2B Marketers Should Shift to a Conversational Voice and How To Do It WHY B2B MARKETERS SHOULD SHIFT TO A CONVERSATIONAL VOICE AND HOW TO DO IT

blog article

Oct 15, 2018

One of the biggest mistakes that B2B marketers make is thinking they sell to an entity rather than a person. B2B is certainly a different audience than B2C, but in the end, it’s people who make the decisions to buy your product or service. And ...

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Building a better B2B content marketing strategy BUILDING A BETTER B2B CONTENT MARKETING STRATEGY

blog article

Oct 15, 2018

MARKETING to business buyers online might seem like one of the most difficult things in the world. There’s a tonne of competition and a whole lot of information out there, and it could be quite confusing for the target audience. Which is why B2...

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LEAD NURTURING BASICS: HOW YOU CAN TRANSFORM YOUR MARKETING LEAD NURTURING BASICS: HOW YOU CAN TRANSFORM YOUR MARKETING

infographic

Oct 12, 2018

Under the right circumstances, most leads are qualified to buy from you. The caveat is, most are not be ready to buy from you now. If you’re appropriately targeting and generating leads, timing is the trick to keeping the conversions and sales ...

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The Importance of Account-Based Marketing in Your B2B Marketing Strategy THE IMPORTANCE OF ACCOUNT-BASED MARKETING IN YOUR B2B MARKETING STRATEGY

whitepaper

Oct 11, 2018

ABM is a B2B marketing strategy that focuses on sales and marketing resources on targeted clients’ accounts within a specific market. An important goal of ABM is to identify employees at a specific company who are researching products and servi...

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5 Ways to Immediately Boost Account Based Marketing (ABM) 5 WAYS TO IMMEDIATELY BOOST ACCOUNT BASED MARKETING (ABM)

blog article

Oct 11, 2018

What are the five ways you can immediately improve your account based marketing (ABM) and selling? I recently did an interview on CRMRadio.today with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. In the interview,...

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ABM: Evolving to a Bright Future ABM: EVOLVING TO A BRIGHT FUTURE

blog article

Oct 11, 2018

The principles of ABM are increasingly integral to B2B marketing.  This is no surprise. ABM’s track record at delivering a higher return on investment than other marketing approaches has been well-cataloged.
But what will be the pot...

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Top Lead Generation Tips for Growth Minded Insurance Agencies TOP LEAD GENERATION TIPS FOR GROWTH MINDED INSURANCE AGENCIES

blog article

Oct 11, 2018

Lead generation is essential to insurance based businesses. Without it, you’re left with no avenue for creating and nurturing the relationships that are so valuable to your agency. The problem is that lead generation isn’t always an easy ...

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Marketing Goals Vs. Marketing Strategy MARKETING GOALS VS. MARKETING STRATEGY

blog article

Oct 11, 2018

Getting digital marketing right isn’t always easy especially if that marketing is aimed at the manufacturing and industrial sector, which often involves high-volume, high-cost transactions and very long purchase cycles. The decision-making proc...

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18 Video Marketing Insights for Social Success 18 VIDEO MARKETING INSIGHTS FOR SOCIAL SUCCESS

blog article

Oct 11, 2018

Lights, camera, video. If there is one thing all brands and marketers should be doing regardless of size, budget, audience, industry, country or social network it’s video marketing. For one, Facebook’s Nicola Mendelsohn predicts that thei...

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The 4 Essentials of an Email Remarketing Campaign THE 4 ESSENTIALS OF AN EMAIL REMARKETING CAMPAIGN

blog article

Oct 10, 2018

Online shopping is rarely a linear process. A customer may visit multiple sites, compare prices, and take days to complete a purchase, even if they’ve already added an item to their cart. This happens more often than you think; some research su...

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7 Ways to Reboot Your Brand’s Content Marketing Strategy 7 WAYS TO REBOOT YOUR BRAND’S CONTENT MARKETING STRATEGY

blog article

Oct 10, 2018

Content is a great way for a brand to demonstrate their relevance, personality, and value. Your content marketing strategy will often need some tweaking, or all out revamping, to remain effective. Here are seven ways to reboot your brand’s cont...

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Cold Calling vs. Warm Leads: No Contest COLD CALLING VS. WARM LEADS: NO CONTEST

blog article

Oct 09, 2018

Cold calling used to be the most effective way to attract and engage prospects. Now, however, sales efforts driven by cold calling are simply not as effective in the digital age when compared to warm leads driven by targeted, strategic marketing init...

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New to B2B Social Media Marketing? Here NEW TO B2B SOCIAL MEDIA MARKETING? HERE'S WHERE TO START

blog article

Oct 09, 2018

It’s the first day of your new job and you’re excited. You open up the laptop and you’re raring to go. You want to make a good early impression, so you arrive at work full of ideas for social posts to publish that day. Timeout! The ...

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4 Strategies to Improve the Quality of B2B Marketing Leads 4 STRATEGIES TO IMPROVE THE QUALITY OF B2B MARKETING LEADS

blog article

Oct 09, 2018

The marketing department is often tasked with more than just maintaining a quality brand reputation. For many organizations, the B2B marketing team is responsible for providing quality inbound leads to the sales team. The key term here is quality. Pr...

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3 Account-Based Tactics for Enterprise Sales 3 ACCOUNT-BASED TACTICS FOR ENTERPRISE SALES

blog article

Oct 09, 2018

There are many reasons B2B revenue teams choose to shift their strategy upmarket. Focusing on larger accounts can produce increased average customer value (ACV), reduce dependency on individual evangelists (which can cause churn when those evangelist...

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How To Solve Content Marketing HOW TO SOLVE CONTENT MARKETING'S BIGGEST PROBLEM

blog article

Oct 09, 2018

It all made perfect, rational sense: If you publish lots of relevant content, more people will find you. They’ll consume your content, become interested in your offerings and will do loads of business with you. This philosophy behind content ma...

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How To Generate More Leads With Your Website HOW TO GENERATE MORE LEADS WITH YOUR WEBSITE

blog article

Oct 08, 2018

There are some simple ways by which sales lead can be generated. Some companies are already using some of them. You can also engage your web development company on the strategies. So, without further ado, here are some of the ways to generate sales l...

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5 Steps to Creating a Content Marketing Campaign 5 STEPS TO CREATING A CONTENT MARKETING CAMPAIGN

blog article

Oct 08, 2018

When you begin to create a content marketing campaign, it’s a little like putting together a puzzle piece by piece. You need to start with a solid framework, much like the edge pieces of the puzzle. What gets filled in the middle is all the dyn...

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From Outbound Marketing To Inbound Marketing: Why This Shift In Marketing? FROM OUTBOUND MARKETING TO INBOUND MARKETING: WHY THIS SHIFT IN MARKETING?

blog article

Oct 08, 2018

In layman’s terms, inbound marketing is simply focusing on creating customer interest naturally into your services through valuable information aka content. While outbound marketing aims at talking about their particular brand’s product o...

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3 Ways To Push Your B2B Business To The Next Level 3 WAYS TO PUSH YOUR B2B BUSINESS TO THE NEXT LEVEL

blog article

Oct 08, 2018

In today’s fast-paced and highly competitive market, innovation is essential for B2B companies if they want to stay relevant. But what qualities make a B2B brand innovative? First of all, a drive for change is necessary for innovation and growt...

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6 Key Factors to Consider Before Deciding Your Digital Marketing Strategy 6 KEY FACTORS TO CONSIDER BEFORE DECIDING YOUR DIGITAL MARKETING STRATEGY

blog article

Oct 08, 2018

The entire brand marketing game has changed drastically over the years, so that the media consumption, which works as a major factor to establish the presence of any brand, product or individual. A major shift in the audience’s preference and t...

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Content Marketing Trends Shaping 2018 CONTENT MARKETING TRENDS SHAPING 2018

blog article

Oct 05, 2018

While it may seem like 2018 is flying by, it’s not without first making a mark in the digital world and through offering powerful trends surrounding content marketing and delivery. Whether you are looking to take on a new content strategy for t...

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How to develop your marketing budget for 2019 HOW TO DEVELOP YOUR MARKETING BUDGET FOR 2019

blog article

Oct 05, 2018

2018 has been a time of constant change and evolution in marketing tactics. New tools and new tech have brought new approaches and opportunities. There are ever changing algorithms and conflicting information about what works and what doesn’t. ...

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LinkedIn Is Changing How Sponsored Content Appears on Its Platform LINKEDIN IS CHANGING HOW SPONSORED CONTENT APPEARS ON ITS PLATFORM

blog article

Oct 04, 2018

LinkedIn is making changes on how business users will read/view sponsored content on this highly popular B2B platform. The company states that through the new content design, it intends to help marketers generate highly actionable clicks. LinkedIn is...

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Why You Should Keep an Eye on Marketing Reporting Platforms in 2019 WHY YOU SHOULD KEEP AN EYE ON MARKETING REPORTING PLATFORMS IN 2019

blog article

Oct 04, 2018

Data visualization and marketing reporting tools go hand-in-hand. Every marketer wants to look at data and toll up every campaign information in a single dashboard. Customized marketing reporting powered by data science and AI/ML helps create impactf...

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3 Ways to Achieve ABM Success Based on Research 3 WAYS TO ACHIEVE ABM SUCCESS BASED ON RESEARCH

blog article

Oct 03, 2018

In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. There is, of course, a modern twist to them. It reflects today’s ...

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Pipeline Management and Forecasting Are Key to Improving the Sales Experience PIPELINE MANAGEMENT AND FORECASTING ARE KEY TO IMPROVING THE SALES EXPERIENCE

whitepaper

Oct 03, 2018

Let’s explore some of the current processes around pipeline management and forecasting and how they can be improved.

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Change the sales rep experience, improve the customer experience CHANGE THE SALES REP EXPERIENCE, IMPROVE THE CUSTOMER EXPERIENCE

whitepaper

Oct 03, 2018

The first CRM launch truly changed the way sales were managed. We went from tracking customers on spreadsheets (and even in rolodexes) to tracking them and their attendant opportunities with software. It wasn’t long before reps started to feel ...

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Driving Sales Behavior With Non-Cash Rewards DRIVING SALES BEHAVIOR WITH NON-CASH REWARDS

whitepaper

Oct 03, 2018

In the end, you need to be rewarding your sales reps with more than just money if you want to keep them motivated and if you want your sales compensation plan to deliver on its promises.

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WHY FIELD MARKETING IS ON SIRIUSDECISIONS’ RADAR WHY FIELD MARKETING IS ON SIRIUSDECISIONS’ RADAR

blog article

Oct 02, 2018

SiriusDecisions recently published the “Top Five Things CMOs Must Have on Their Radar for 2019 Planning”. Self-described as a “Doppler radar” list for CMOS, the blog includes five areas that marketing leaders should have top o...

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The Essential Marketing-for-Leads Formula THE ESSENTIAL MARKETING-FOR-LEADS FORMULA

blog article

Oct 02, 2018

Not every business can or will buy from your company. Gather all the miscellaneous lists of suspects, prospects, and customers at your company and have a third-party list service to help you merge them, purge duplicates, update email and postal addre...

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B2B marketers don B2B MARKETERS DON'T HAVE TIME FOR QUALITY CONTENT

blog article

Oct 01, 2018

The biggest problem that a lot of marketers have in business-to-business (B2B) companies is not necessarily trying to figure out how to harness digital channels to boost the effectiveness of their strategies. It's not having enough time to create...

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Should You Buy B2B Leads in 2018? SHOULD YOU BUY B2B LEADS IN 2018?

blog article

Oct 01, 2018

Not all contact lists are created equal, but if you’re working to grow your B2B lead database, your two options are to buy one or build one. However, with the market changing as quickly as it is combined with the need for startups to hit the gr...

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5 Ways For Your Sales Team To Get The Exact Content It Needs 5 WAYS FOR YOUR SALES TEAM TO GET THE EXACT CONTENT IT NEEDS

blog article

Sep 30, 2018

Marketing is evolving, and the future of content is outside the marketing department. Right now, your marketing team is key to owning that initiative, but just about every other department in your company can benefit from the content it creates sales...

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Audience Targeting on Facebook AUDIENCE TARGETING ON FACEBOOK

video

Sep 28, 2018

In this course, you'll learn the basics of designing and implementing a successful lead generation campaign on Facebook. This lesson features Facebook Experts Mari Smith, Andrea Vahl, and Dennis Yu, who will teach you what a successful Facebook l...

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Why Customer Reviews are the Frontier of Inbound Marketing WHY CUSTOMER REVIEWS ARE THE FRONTIER OF INBOUND MARKETING

blog article

Sep 28, 2018

The internet is a powerful way to connect with people across the globe. With the world wide web in your back pocket, you have access to the answers to all your questions. The internet also allows your customers to educate themselves before making a p...

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Why I Need Your Sales Team for Content Creation WHY I NEED YOUR SALES TEAM FOR CONTENT CREATION

blog article

Sep 28, 2018

Writers are NOT on the front line, working directly with your prospects or customers. That’s a position and perspective reserved for those sweet-talkin’ kings and queens of the prospect pipeline, your sales team. So your sales people are ...

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Building a B2B Social Media Strategy That Supports SEO Objectives BUILDING A B2B SOCIAL MEDIA STRATEGY THAT SUPPORTS SEO OBJECTIVES

blog article

Sep 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. In my experience, some of the most succes...

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4 key metrics every B2B marketer needs to know to track their LinkedIn success 4 KEY METRICS EVERY B2B MARKETER NEEDS TO KNOW TO TRACK THEIR LINKEDIN SUCCESS

blog article

Sep 27, 2018

As the world’s largest professional network, with more than 560 million users in more than 200 countries and territories worldwide, there’s no doubt you need to have a presence on this platform. LinkedIn is the place to showcase your expe...

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Why Instagram is the New Social Media “Home Base” For Brands WHY INSTAGRAM IS THE NEW SOCIAL MEDIA “HOME BASE” FOR BRANDS

blog article

Sep 27, 2018

For as long as “social media marketing” has been around, Facebook has held the title of most brands’ social media home base. That is, Facebook is the place where they spend the most time, resources and money. Facebook saw a 5.6 perc...

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Defining the Marketing Qualified Lead in the B2B Context DEFINING THE MARKETING QUALIFIED LEAD IN THE B2B CONTEXT

blog article

Sep 27, 2018

Today, we know that across the B2B sales cycle, the key to driving home a sale is the quality of the leads in your pipeline. Yet, lead qualification seems to be a particularly troublesome pain point for marketers and salespeople alike. As we’ve...

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What B2C marketers can learn from B2B WHAT B2C MARKETERS CAN LEARN FROM B2B

blog article

Sep 27, 2018

There’s a lot of talk in the B2B world about what we can learn from consumer marketers.  We need to treat business buyers as individuals, with their own personas, analyze their digital buyer journeys, and use social media to communicate wi...

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Demand Generation Definition DEMAND GENERATION DEFINITION

infographic

Sep 26, 2018

Demand generation is a critical theoretical component of the 'new' marketing- a catch-all term for the kind digital marketing which relies on inbound techniques and new platforms, all underpinned by the 'Blue Ocean' strategy first pop...

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Planning a B2B Webinar that Gets Results PLANNING A B2B WEBINAR THAT GETS RESULTS

blog article

Sep 26, 2018

If you put a crossbow to my head, I couldn’t tell you what year I participated in my first webinar and that’s good news for you. That means I’ve been doing this for so long that I have lots of experience to share with you on the sub...

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4 Key Factors Influencing B2B Buying Behavior 4 KEY FACTORS INFLUENCING B2B BUYING BEHAVIOR

blog article

Sep 26, 2018

In any high-value complex B2B sales environment involving new projects with multiple stakeholders, the buying behaviors and motivations that drive your customer’s decision-making journey are inherently complicated and may be impossible for the ...

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The 5 Essential Toolsets for Effective B2B Marketing Lead Generation THE 5 ESSENTIAL TOOLSETS FOR EFFECTIVE B2B MARKETING LEAD GENERATION

blog article

Sep 26, 2018

When 160 multi-industry marketing executives were surveyed on how they intended to invest marketing resources, many cited new marketing technology (MarTech) purchases. The most common technologies demand generation marketers will test and deploy this...

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The Ultimate Guide to Creating and Marketing THE ULTIMATE GUIDE TO CREATING AND MARKETING

infographic

Sep 26, 2018

Are you looking to increase brand awareness and SEO? Of course you are, and of course, you know that content is a key way to improve both of these elements.  But a not-so-secret weapon you can use is infographics. The visual nature of infographi...

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How To Connect Digital Marketing Efforts With Sales Effectiveness? HOW TO CONNECT DIGITAL MARKETING EFFORTS WITH SALES EFFECTIVENESS?

blog article

Sep 26, 2018

The realm of digital marketing is continuously evolving, equipping marketers for reaching out to their target audience in a hyper-targeted and cost-effective manner. One of the major factors that have made digital marketing the sweet spot for markete...

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8 B2B DEMAND GENERATION STRATEGIES THAT DRIVE RESULTS 8 B2B DEMAND GENERATION STRATEGIES THAT DRIVE RESULTS

blog article

Sep 25, 2018

In many B2B companies, the marketing and sales teams work in silos. Marketers work tirelessly to attract leads and hand them off to salespeople, who do their best to close the sale but if their goals, lifecycle definitions, processes and technology s...

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Marketing and Sales Tips From Inbound18 MARKETING AND SALES TIPS FROM INBOUND18

blog article

Sep 24, 2018

I took my annual pilgrimage to the Inbound Conference during the week of September 4th. The week began with the Hubspot Partner Day event on Tuesday. This day provided me with the opportunity to meet with other partners and gain a preview of the new ...

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7 Email Marketing Trends for 2019 7 EMAIL MARKETING TRENDS FOR 2019

blog article

Sep 24, 2018

If you’re a marketer today, you know that everything digital is in a constant state of flux always updating and changing. As we gather more data, technology, and insights into how different nuances impact our strategies concerning everything fr...

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Inbound Marketing Now: 12 Things You Need to Know INBOUND MARKETING NOW: 12 THINGS YOU NEED TO KNOW

blog article

Sep 24, 2018

There’s one thing for sure in the online marketing world: change. It’s constantly reinventing, recycling and regenerating into the next phase. Right when marketing starts to show its wrinkles, in comes a splash from the fountain of youth ...

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6 Criteria to Look for in an Account-Based Marketing Platform 6 CRITERIA TO LOOK FOR IN AN ACCOUNT-BASED MARKETING PLATFORM

blog article

Sep 22, 2018

Perhaps the most universal challenge facing marketing and sales teams today is the disconnect between strategy and technology. Adopting a target account strategy is a no-brainer for most organizations. It only makes sense to dedicate a subset of your...

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5 reasons HubSpot is your perfect account-based marketing ally 5 REASONS HUBSPOT IS YOUR PERFECT ACCOUNT-BASED MARKETING ALLY

blog article

Sep 21, 2018

We’ve managed a lot of creative inbound marketing campaigns at Six & Flow, connecting clients with highly targeted leads, finding the right customers for them and accelerating business growth. For us, though, there’s little more excit...

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Why are good B2B copywriters so damned hard to find? WHY ARE GOOD B2B COPYWRITERS SO DAMNED HARD TO FIND?

blog article

Sep 21, 2018

There’s no doubt about it; B2B writing is a sought-after skill right now. Like, desperately sought-after.
Alongside all the brands looking to strengthen their in-house teams, most of the top B2B agencies are on a constant hunt for writer...

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Smart B2B Marketing Trends That Will Drive Business Growth This Year SMART B2B MARKETING TRENDS THAT WILL DRIVE BUSINESS GROWTH THIS YEAR

blog article

Sep 20, 2018

So you want to grow your business this year using new and improved smart B2B marketing trends? In the competitive landscape, especially in the B2B space, it is of the utmost importance to stay current with trends to maximize your selling power and yo...

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Smart B2B Marketing Trends That Will Drive Business Growth This Year SMART B2B MARKETING TRENDS THAT WILL DRIVE BUSINESS GROWTH THIS YEAR

blog article

Sep 20, 2018

So you want to grow your business this year using new and improved smart B2B marketing trends? In the competitive landscape, especially in the B2B space, it is of the utmost importance to stay current with trends to maximize your selling power and yo...

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B2B marketing rules of engagement B2B MARKETING RULES OF ENGAGEMENT

blog article

Sep 20, 2018

In B2B marketing, there are marketing strategies which should be followed for success. Robert Green outlines his go-to rules  Words are weird. In a bizarre turn of phrase, one of the marketing trades recently likened the chasm between B2B and B2...

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Seven Examples of Outstanding B2B Marketing Campaigns SEVEN EXAMPLES OF OUTSTANDING B2B MARKETING CAMPAIGNS

blog article

Sep 20, 2018

MarTech Series is doing a unique feature on B2B marketing campaigns that really stood out. Our intent is to help the marketing community propel their campaigns in the right direction with content that resonates. Beerud Sheth, Co-Founder, and CEO, Gup...

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Importance of Having Influencers Involved in Your Content IMPORTANCE OF HAVING INFLUENCERS INVOLVED IN YOUR CONTENT

blog article

Sep 19, 2018

What did you want to be when you grew up? A doctor? A teacher? A lawyer? If you asked a child this question today, odds are you wouldn’t hear any of those responses. In a recent survey, 75% of children said that they want to grow up to be a vlo...

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4 B2B marketing trends you can’t afford to miss in 2018 4 B2B MARKETING TRENDS YOU CAN’T AFFORD TO MISS IN 2018

blog article

Sep 19, 2018

Whether you do your own marketing, or you work with a b2b marketing agency, trends are always important. You might not follow them all, but it is good to be aware of them and to help them inspire your decisions.  And you also might find a firm d...

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B2B marketers lack the skills necessary for the future B2B MARKETERS LACK THE SKILLS NECESSARY FOR THE FUTURE

blog article

Sep 19, 2018

The majority of B2B marketing teams do not have the skills they need to support the face-paced change ahead of them, a report by B2B Marketing and Clarasys has revealed. According to the industry survey, 70% of B2B marketers consider transformation a...

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Account Based Marketing for CMOS ACCOUNT BASED MARKETING FOR CMOS

whitepaper

Sep 18, 2018

Most ABM programs start by layering on top of current demand gen processes: Pilot: test ABM for a few accounts Segment: Implement ABM for one or more segments (e.g. Enterprise accounts or Healthcare vertical) Focus: Target existing programs (e.g. out...

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Why Many B2B Marketers Struggle With CRM Integrations WHY MANY B2B MARKETERS STRUGGLE WITH CRM INTEGRATIONS

blog article

Sep 18, 2018

Marketers experience all kinds of data-driven pains. According to a new study, many business-to-business marketers (B2B) are having issues with leveraging their customer relationship data. In a survey of 250 US B2B sales and marketing professionals c...

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8 Inbound Marketing Hacks Your B2B Company Should Be Using 8 INBOUND MARKETING HACKS YOUR B2B COMPANY SHOULD BE USING

blog article

Sep 18, 2018

The B2B marketing landscape has changed dramatically over the past few years. Digitalization has taken the B2B journey online and empowered buyers to self-educate and collaborate with their peers before ever speaking to a sales or marketing person. T...

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Your Three-Step Approach to Account-Based Marketing Success YOUR THREE-STEP APPROACH TO ACCOUNT-BASED MARKETING SUCCESS

blog article

Sep 17, 2018

Consumers, the thinking goes, want to forge personal connections with brands through a series of connection points, typically consulting with friends and family for second (or third) opinions. Their path to purchase looks less like a straight line an...

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ARE YOU UP TO SPEED WITH GOOGLE ARE YOU UP TO SPEED WITH GOOGLE'S LATEST MARKETING OPTIONS?

blog article

Sep 17, 2018

Dr Dave Chaffey delves into the latest updates to Google's marketing tools, including Ads, Shopping and Amazon Advertising. Read more. It used to be that changes Google's organic search algorithms were in-constant flux, but in 2018, the main ...

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In-House Marketing vs. Hiring a Marketing Agency IN-HOUSE MARKETING VS. HIRING A MARKETING AGENCY

blog article

Sep 16, 2018

You’ve had a world-shaking business idea. You created a unique product or service that solves an unaddressed customer pain point, and now your organization is ready to take the company live and start making a difference for your target audience...

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Account-Based Marketing: Don’t Start Until You Do These Five Things ACCOUNT-BASED MARKETING: DON’T START UNTIL YOU DO THESE FIVE THINGS

blog article

Sep 14, 2018

To complete a purchase, businesses require an estimated 6.8 stakeholders to approve an increase from an average of  5.4 stakeholders in 2014, according to the Harvard Business Review. That is why many companies must learn as much as possible abo...

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How B2B ad campaigns can arm your sales team with more opportunities HOW B2B AD CAMPAIGNS CAN ARM YOUR SALES TEAM WITH MORE OPPORTUNITIES

blog article

Sep 14, 2018

Some B2B companies spend a lot of money on advertising that does not lead to a specific business outcome. Here are three ways to focus budgets where they can make the most impact and reach key buyers. In B2B marketing the difference between winning a...

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How to Build a Modern Career in Marketing HOW TO BUILD A MODERN CAREER IN MARKETING

blog article

Sep 14, 2018

Among the plethora of reasons to study marketing and ways to channel your creativity and discipline, marketing offers you one key thing: flexibility. Every company, every brand, and every name out there hoping to make it, needs marketing experts. You...

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Ways to Use SEO for Lead Generation WAYS TO USE SEO FOR LEAD GENERATION

infographic

Sep 14, 2018

Lead generation is considered one of the most important aspects of digital marketing that in fact, most marketing professionals are increasingly shifting their objectives and tactics they employ just to ensure they get high-quality leads for their bu...

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WHY ABM IS A MUST HAVE FOR B2B MARKETERS WHY ABM IS A MUST HAVE FOR B2B MARKETERS

blog article

Sep 13, 2018

A couple of weeks ago, I was a guest on the Renegade Thinkers Unite podcast series that has hosted prominent marketing leaders such as Salesforce CMO, Simon Mulcahy, and Janine Pelosi, CMO at Zoom. I talked with marketing influencer and host, Drew Ne...

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How Exclusive B2B Content Can Increase Your Leads and Email List HOW EXCLUSIVE B2B CONTENT CAN INCREASE YOUR LEADS AND EMAIL LIST

blog article

Sep 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? If you know content can help you reach more of your target audience, there are...

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WHY YOU SHOULD SCALE YOUR BUSINESS WITH THE HUBSPOT GROWTH SUITE WHY YOU SHOULD SCALE YOUR BUSINESS WITH THE HUBSPOT GROWTH SUITE

blog article

Sep 13, 2018

At INBOUND 2018, HubSpot officially announced the expansion of their Marketing, Sales and Service Hubs into enterprise-tier offerings. With this expansion, HubSpot's product offerings and capabilities can now grow with a small- to medium-sized bu...

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15 Tactics for Successful B2B Social Media Marketing 15 TACTICS FOR SUCCESSFUL B2B SOCIAL MEDIA MARKETING

blog article

Sep 13, 2018

For 20% of B2B marketers, social media is one of the top three sources for qualified leads, according to the Chief Marketer B2B Lead Gen Outlook report. The role of social media in demand generation has evolved to encompass targeted lead generation, ...

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It’s Time to Expand Social Media as a Business Value Beyond Marketing IT’S TIME TO EXPAND SOCIAL MEDIA AS A BUSINESS VALUE BEYOND MARKETING

blog article

Sep 13, 2018

Many B2B companies are raising their brand value with social media marketing. Ignoring the most dynamic aspect of online marketing could actually result in diminishing brand-value and lost opportunities in sales. According to Hootsuite, social is mis...

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The 4 Values of an Effective B2B Marketer THE 4 VALUES OF AN EFFECTIVE B2B MARKETER

blog article

Sep 12, 2018

There has been a lot of chatter on the topic of purpose-driven brands lately. Rightfully so. Every brand should endeavor to document their purpose and revisit it regularly. A clear purpose can galvanize disparate teams and customers around a common c...

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5 ways B2B marketing leaders can overcome the talent shortage 5 WAYS B2B MARKETING LEADERS CAN OVERCOME THE TALENT SHORTAGE

blog article

Sep 12, 2018

Building a competitive, top-notch marketing organization requires having a consistent and talented staff in place. Here's how and why you need to be continually scouting for the best and brightest marketing talent. Like many B2B organizations pro...

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10 E-commerce Tools That Will Boost Your Sales 10 E-COMMERCE TOOLS THAT WILL BOOST YOUR SALES

blog article

Sep 11, 2018

No, I’m not here to give you a list of tools that you’ll skim through and forget about in the next 30 seconds. No soft peddling WordPress plugins, social media or content generator apps in the guise of influencing or assisting conversions...

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How to Combine Account Based Marketing and Social Selling on LinkedIn HOW TO COMBINE ACCOUNT BASED MARKETING AND SOCIAL SELLING ON LINKEDIN

video

Sep 11, 2018

Account based marketing (ABM) focuses on the committee of buyers or decision makers within your target accounts. However, this is only one side of a successful ABM plan. The other side of a strong ABM plan mandates social selling and a strong alignme...

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3 Ways to Improve ROI for Your B2B SEO Strategy 3 WAYS TO IMPROVE ROI FOR YOUR B2B SEO STRATEGY

blog article

Sep 11, 2018

It’s no secret measuring the success of a B2B SEO program can be tricky. B2B buying cycles can take up to 18 months, multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measur...

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3 Psychology Principles for B2B Marketers 3 PSYCHOLOGY PRINCIPLES FOR B2B MARKETERS

blog article

Sep 11, 2018

We only buy products and services from people and companies we trust. However, in today’s marketing-flooded and sales-saturated society, people have an inherent fear of being sold. We’ve all been sold products and services that didn&rsquo...

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Beware the curse of B2B marketing BEWARE THE CURSE OF B2B MARKETING

blog article

Sep 10, 2018

There's a curse plaguing B2B marketing. Brian Macreadie divulges the remedies to cure the problem. In a few minutes, I'll share a nasty little curse that can harm us, B2B marketers, if we're not careful. I’ll show you some of the te...

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Fall Is Coming: A Seasonal Marketing Strategy for Small Business Owners FALL IS COMING: A SEASONAL MARKETING STRATEGY FOR SMALL BUSINESS OWNERS

blog article

Sep 09, 2018

Fall gives us cooler weather, pumpkin-spice lattes, and perhaps the greatest gift of them all: the holiday shopping season. From local festivals to online-shopping events dedicated to supporting small-business owners, now is your time to shine. (And ...

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How to Create the Perfect Landing Page for your Email Marketing Campaign HOW TO CREATE THE PERFECT LANDING PAGE FOR YOUR EMAIL MARKETING CAMPAIGN

blog article

Sep 09, 2018

With 50% of customers preferring to hear from brands through emails and 85% of promotional emails reaching the customer’s inbox now, it has become imperative for businesses to design an email campaign that not only resonates with the subscriber...

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How to Improve Your Launch with a Strong Influencer Marketing Strategy HOW TO IMPROVE YOUR LAUNCH WITH A STRONG INFLUENCER MARKETING STRATEGY

blog article

Sep 09, 2018

Does your B2B product launch strategy need a little pizzazz? If you're looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key.  We've seen impressive results when we incorporate i...

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7 Facebook Retargeting Tactics You Must Try 7 FACEBOOK RETARGETING TACTICS YOU MUST TRY

blog article

Sep 09, 2018

Retargeting on Facebook is a super-powerful way to turn your site visitors into converted users who sign up, subscribe, download an ebook, make a purchase, or whatever it is you are trying to achieve with your website and marketing efforts. Retargeti...

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Should You Outsource Your Content Writing? SHOULD YOU OUTSOURCE YOUR CONTENT WRITING?

blog article

Sep 06, 2018

A successful industrial marketing program depends on fresh content that engages your audience and sells your business. For many manufacturers, however, developing that content without detracting from operations and draining financial resources can be...

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How to generate B2B leads? 4 tips to follow HOW TO GENERATE B2B LEADS? 4 TIPS TO FOLLOW

blog article

Sep 06, 2018

With changing times, the purchasing behavior of B2B buyers has also evolved. Nowadays, CEOs and VPs make purchase decisions online and more often their decisions are influenced by social media. Here are four tips that will help you to quickly generat...

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B2B influencer marketing B2B INFLUENCER MARKETING

blog article

Sep 06, 2018

How do you go about creating an effective influencer-marketing campaign for a B2B brand? The first step is to fully appreciate the significant differences between business-to-consumer (B2C) and business-to-business (B2B) marketing. Here’s a gre...

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How to Get the Most from Your B2B Marketing Partner HOW TO GET THE MOST FROM YOUR B2B MARKETING PARTNER

blog article

Sep 06, 2018

Your company has recently hired a B2B marketing agency to help build brand awareness, redesign your website, generate leads or produce thought leadership content. This can be an exciting time since this marketing agency can help your company identify...

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CRUSH YOUR COMPETITORS with Inbound Marketing CRUSH YOUR COMPETITORS WITH INBOUND MARKETING

whitepaper

Sep 05, 2018

When it comes to marketing, performing better than your competitors is surely on your radar. You must be thinking about ways to attract more followers and business revenue than your competition. In this webinar, HubSpot's CEO and co-founder Brian...

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In High Demand, Generating Leads in B2B Marketing IN HIGH DEMAND, GENERATING LEADS IN B2B MARKETING

infographic

Sep 05, 2018

As the old saying goes, knowledge is power and in the B2B marketing space, lead generation is a powerful thing. But there is a knowledge gap that prevents many marketers from reaching their lead gen goals: according to a 2015 report, three-quarters o...

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To A Quicker Demand Generation TO A QUICKER DEMAND GENERATION

whitepaper

Sep 04, 2018

Demand generation success depends a lot on your industry, tactics, and how well you adapt to the change. If you are trying to implement a demand generation plan by yourself, you might make a lot of mistakes in the beginning. But, this is exactly wher...

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Inbound Marketing Demystified: Data From The Field INBOUND MARKETING DEMYSTIFIED: DATA FROM THE FIELD

whitepaper

Sep 04, 2018

Key issues Inbound is a required part of an effective b-to-b marketing mix Many organizations struggle to demonstrate measurable business value from inbound efforts Organizations that report strong inbound performance consistently have a small set of...

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Why Advertise Your Business On Facebook? WHY ADVERTISE YOUR BUSINESS ON FACEBOOK?

infographic

Sep 04, 2018

It is hard to ignore the good reasons why a business should run an online marketing campaign, and one of the most powerful ways to do that is via social media marketing. And when social media is being talked about, you definitely cannot avoid discuss...

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Epicor looks to technology as lines blur between B2B and B2C marketing EPICOR LOOKS TO TECHNOLOGY AS LINES BLUR BETWEEN B2B AND B2C MARKETING

blog article

Sep 04, 2018

Business software provider, Epicor, has its eyes trained firmly on the future and the future is AI-powered technology. Following a successful 60-day trial of an artificial intelligence-powered chatbot in a single location, which returned eight times ...

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Five B2B Marketing Trends That Will Drive Ecommerce FIVE B2B MARKETING TRENDS THAT WILL DRIVE ECOMMERCE

blog article

Sep 04, 2018

Recent years have seen an explosion of direct online sales in the global B2B sector. The shift from brick-and-mortar to e-commerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Giants ...

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How to Breathe New Life Into Old Content HOW TO BREATHE NEW LIFE INTO OLD CONTENT

blog article

Sep 04, 2018

How many pieces of content has your company published? I’m talking about every format blog posts, social media posts, white papers, case studies, eBooks, interviews, podcasts, videos, infographics the works. Is it 1,000 pieces of content? 3,000...

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9 B2B Sales Closing Techniques You Can Use Today 9 B2B SALES CLOSING TECHNIQUES YOU CAN USE TODAY

blog article

Sep 04, 2018

First things first: People buy from people first, product second, according to Director of Sales Steve Wernke. They want to feel good about who they’re buying from, and they want to walk away feeling good. As they negotiate, they want to feel l...

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9 Places B2B Marketers Might Miss Link Building Opportunities 9 PLACES B2B MARKETERS MIGHT MISS LINK BUILDING OPPORTUNITIES

blog article

Sep 04, 2018

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that...

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11 B2B CONSUMER BEHAVIOR SECRETS 11 B2B CONSUMER BEHAVIOR SECRETS

whitepaper

Sep 03, 2018

People around the globe often discuss how B2B marketing is different from B2C marketing. The truth is that B2B marketing is different from B2C marketing but that doesn’t take into account that a consumer is a consumer whether they’re at t...

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How Long Does Inbound Marketing Take? HOW LONG DOES INBOUND MARKETING TAKE?

blog article

Sep 02, 2018

If you work with clients who are curious about inbound marketing you’ve probably heard them ask how long it takes. You might tell them that it takes a number of months before you actually start seeing a return. And, you might feel a little unea...

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Social Media Marketing and its impact on product promotion in small enterprises SOCIAL MEDIA MARKETING AND ITS IMPACT ON PRODUCT PROMOTION IN SMALL ENTERPRISES

whitepaper

Aug 31, 2018

Social media marketing (SMM) is the process of attracting attention towards a specific brand or product through social platforms. Typically it is a set of activities on the use of social media as channels for promoting companies and solving other bus...

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8 INBOUND TACTICS FOR ACCOUNT-BASED MARKETING 8 INBOUND TACTICS FOR ACCOUNT-BASED MARKETING

blog article

Aug 30, 2018

Remember, account-based marketing is an approach to marketing in which you send highly tailored messages to a select group of targeted accounts who are a good fit for your company. Rather than waiting for those leads to come to you, ABM meets them wh...

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8 Effective B2B Lead-Generation Strategies for Your Blog 8 EFFECTIVE B2B LEAD-GENERATION STRATEGIES FOR YOUR BLOG

blog article

Aug 30, 2018

In the modern digital marketing landscape, it takes as many as 13 touch points to turn a targeted visitor into a qualified lead. An estimated 57% of the buyer’s journey happens before the business buyer reaches out. Numbers like these, along wi...

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How using intent signals can improve your B2B sales process HOW USING INTENT SIGNALS CAN IMPROVE YOUR B2B SALES PROCESS

blog article

Aug 30, 2018

B2B or business-to-business sales is complex. There are too many variables that need to be controlled in order to make a successful sale. Most salespeople undertake random cold calling, emailing with the hope that people will reply and jump on to wha...

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Apply These 4 Techniques to Improve Your Understanding of the Sales Process APPLY THESE 4 TECHNIQUES TO IMPROVE YOUR UNDERSTANDING OF THE SALES PROCESS

infographic

Aug 28, 2018

Being a good salesperson is key to running a business. Even if you don’t directly deal with customers, as a business owner knowing the tools of the trade will help you better manage your employees as they look to close their next deal. A new in...

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Top Five Things CMOs Must Have on Their Radar for 2019 Planning TOP FIVE THINGS CMOS MUST HAVE ON THEIR RADAR FOR 2019 PLANNING

blog article

Aug 28, 2018

With planning season underway for many b-to-b organizations, marketing leaders have a lot on their minds. Not only are they dealing with the challenges of leading their teams day in and day out, but they also have to manage the expectations of the bu...

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64 content marketing stats to inform your strategy 64 CONTENT MARKETING STATS TO INFORM YOUR STRATEGY

infographic

Aug 28, 2018

Content efforts benefit the sales team by developing high-quality leads and establishing a strong market position for your product. According to the infographic, 74 percent of companies say content marketing improves both lead quality and lead quanti...

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CMO Insights: How to Use Emotional Marketing in Every Step of the Customer Journey CMO INSIGHTS: HOW TO USE EMOTIONAL MARKETING IN EVERY STEP OF THE CUSTOMER JOURNEY

blog article

Aug 28, 2018

Marketers have been working to appeal directly to their customers’ emotional states, needs and aspirations since realizing doing so would have a direct impact on the customer journey. Research conducted by Forrester and moment stated that the n...

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What is Demand Generation Marketing and How Can Interactive Content Support It? WHAT IS DEMAND GENERATION MARKETING AND HOW CAN INTERACTIVE CONTENT SUPPORT IT?

blog article

Aug 28, 2018

When your non-marketing friends are asked to describe what they think of when they hear marketing, most of them will describe flashy billboards, the direct mail campaigns that overflow their mailboxes, and the promotional emails that pack their perso...

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Brand and Communications Planning for 2019: Five Key Issues BRAND AND COMMUNICATIONS PLANNING FOR 2019: FIVE KEY ISSUES

blog article

Aug 27, 2018

Understanding the impact of the brand on business results. Many organizations have made huge investments in marketing automation to track and measure their demand processes. This often coincides with a reduction in brand and communications spend beca...

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How to Keep B2B Marketing Simple and Focused HOW TO KEEP B2B MARKETING SIMPLE AND FOCUSED

blog article

Aug 27, 2018

Since I started in media over 20 years ago, I’ve been hearing the same thing from my B2B clients: “I can’t prove our efforts are having any impact on the business.” Or to quote the overused Wanamaker quote, “Half the mon...

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Does Demand Generation Really Generate Demand? DOES DEMAND GENERATION REALLY GENERATE DEMAND?

blog article

Aug 25, 2018

“In B2B, demand generation is typically a misnomer. Marketers capture demand vs. generate it.” What does that mean exactly? I haven’t asked Joe directly, but I believe he means that, in the absence of a genuine need for a product or...

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4 SAAS MARKETING PROS REVEAL WHY SOFTWARE IS ESSENTIAL TO DEMAND GENERATION 4 SAAS MARKETING PROS REVEAL WHY SOFTWARE IS ESSENTIAL TO DEMAND GENERATION

blog article

Aug 23, 2018

If you've fully optimized your marketing and sales funnel, it might be time to start implementing a demand generation program. Once your funnel is operating efficiently, demand generation is a great way to start accelerating your pipeline and bui...

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Revenue Growth is Best Pursued Indirectly REVENUE GROWTH IS BEST PURSUED INDIRECTLY

blog article

Aug 23, 2018

Most marketers will say that the “prime directive” of marketing is to drive revenue growth. But in reality, revenue growth is a by-product of creating value for customers and providing great customer experiences. Paradoxically, the best w...

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How to Use B2B Marketing Automation to Personalize the Customer Experience HOW TO USE B2B MARKETING AUTOMATION TO PERSONALIZE THE CUSTOMER EXPERIENCE

blog article

Aug 23, 2018

Deliver the right message to the right customer at the right time.” If you’ve been hanging around marketing particularly B2B marketing for any length of time, you’ve probably heard one version or another of that statement. We are so...

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The 5 Influencer Marketing Strategy Mistakes You Need to Avoid THE 5 INFLUENCER MARKETING STRATEGY MISTAKES YOU NEED TO AVOID

blog article

Aug 23, 2018

In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. That is why there are still many questions, like what is influencer marketing, why is it so effective, and what influencer marketing strategy mistak...

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The Best Kept Content Marketing Secrets Exposed THE BEST KEPT CONTENT MARKETING SECRETS EXPOSED

blog article

Aug 23, 2018

As we come to the end of summer, consumers are looking ahead to the holiday season, but the upcoming months are more than just pumpkins and holiday decorations. For brands, it’s a time to reflect on what has worked for their business’ con...

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4 ROCKSTAR ACCOUNT-BASED MARKETING TACTICS 4 ROCKSTAR ACCOUNT-BASED MARKETING TACTICS

blog article

Aug 22, 2018

The growth of Account-Based Marketing (ABM) is undeniable; legions of marketing and sales teams are getting on board. And they all want their ABM programs to stand out and take center stage with fans clamoring for their company’s products or se...

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14 Lead Generation Tips To Drive Growth In 2018 14 LEAD GENERATION TIPS TO DRIVE GROWTH IN 2018

blog article

Aug 22, 2018

Ahh, lead generation. It’s where it all starts. To grow your business, you need customers. To find customers, you first have to generate leads who have the potential to become them. So, what is lead generation? Simply put, the tactics that you ...

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How to Effectively Set Up Your Website to Collect New Leads HOW TO EFFECTIVELY SET UP YOUR WEBSITE TO COLLECT NEW LEADS

blog article

Aug 21, 2018

Content has always been a very important component of inbound marketing, and now more so with Google’s algorithm that reward fresh, relevant content. Without good content, it is hard to drive visitors to your website or convert them into leads....

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How to Survive the Transition to Account-Based Sales Development HOW TO SURVIVE THE TRANSITION TO ACCOUNT-BASED SALES DEVELOPMENT

blog article

Aug 21, 2018

Has hitting reset ever been easy? In sales, you can have the most productive month of your career, creating pipeline and accruing revenue so far beyond your goals that you think you’ve peaked. And then your numbers reset to zero when the next m...

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USA B2B Publishing Market 2018 – Adobe, Aquafadas, Yudu, Magplus, Quark, Pagesuite, Xerox USA B2B PUBLISHING MARKET 2018 – ADOBE, AQUAFADAS, YUDU, MAGPLUS, QUARK, PAGESUITE, XEROX

blog article

Aug 20, 2018

An extensive analysis of USA B2B Publishing  Market has been encapsulated on the basis of estimation of key market segments in the forecast horizon. In addition, the technological developments that took place in the market and those predicted to...

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How To Get The Most Out Of LinkedIn For Middle-Market B2B Marketers HOW TO GET THE MOST OUT OF LINKEDIN FOR MIDDLE-MARKET B2B MARKETERS

blog article

Aug 20, 2018

My team at ParadigmNEXT is always looking for new ways to engage customers and has always enjoyed the spoils of targeted outreach via LinkedIn. It’s no surprise that mainstream businesses are taking notice. With the new user interface and added...

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