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HM Land Registry (UK) Electronic Signature and Witnessing HM LAND REGISTRY (UK) ELECTRONIC SIGNATURE AND WITNESSING

whitepaper

Oct 29, 2020

The acceptance of electronic signatures by the HM Land Registry (HMLR) has been an eagerly anticipated reform for a number of years. Printing, posting and scanning documents isn’t always feasible, and since the COVID-19 lockdown, the requirement for a digital alternative to wet signatures has increa...

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Contract Analytics: The Key to Unlocking the Business Value Within Contracts for All Stakeholders CONTRACT ANALYTICS: THE KEY TO UNLOCKING THE BUSINESS VALUE WITHIN CONTRACTS FOR ALL STAKEHOLDERS

whitepaper

Oct 29, 2020

A business’s ability to create value stems from its ability to make wise decisions based on sound knowledge of the opportunities and risks of any given scenario. Yet synthesising useful knowledge that enables value-creation decisions is a capability that eludes many businesses. What all businesses d...

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Electronic Signature Cases – English Law ELECTRONIC SIGNATURE CASES – ENGLISH LAW

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Oct 29, 2020

There are relatively few judicial decisions addressing the validity of electronic signatures in England and Wales. The lack of cases is likely to reflect a strong consensus that, as a general matter, a signature in electronic form is legally capable of operating as a signature. As the September 2019...

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Do Payroll Service Providers Still Provide a Service? DO PAYROLL SERVICE PROVIDERS STILL PROVIDE A SERVICE?

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Oct 26, 2020

Did you know that the top three challenges facing payroll professionals when it comes to their payroll provider are: Level of service Response time to queries Lack of integrations When these are not delivered on, we can clearly see the impact of poor service levels on global payroll. As we all striv...

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THE DEFINITIVE GUIDE TO SALES CADENCE THE DEFINITIVE GUIDE TO SALES CADENCE

whitepaper

Oct 06, 2020

In order to build revenue, you need a consistent and scalable process that will generate more quality conversations. Now every sales team uses some type of process to help them obtain more conversations, this process is often referred to as a cadence, and there are thousands of possibilities when cr...

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HM Land Registry (UK) Electronic Signature and Witnessing HM LAND REGISTRY (UK) ELECTRONIC SIGNATURE AND WITNESSING

whitepaper

Oct 29, 2020

The acceptance of electronic signatures by the HM Land Registry (HMLR) has been an eagerly anticipated reform for a number of years. Printing, posting and scanning documents isn’t always feasible, and since the COVID-19 lockdown, the requirement for a digital alternative to wet signatures has increa...

Read More

Contract Analytics: The Key to Unlocking the Business Value Within Contracts for All Stakeholders CONTRACT ANALYTICS: THE KEY TO UNLOCKING THE BUSINESS VALUE WITHIN CONTRACTS FOR ALL STAKEHOLDERS

whitepaper

Oct 29, 2020

A business’s ability to create value stems from its ability to make wise decisions based on sound knowledge of the opportunities and risks of any given scenario. Yet synthesising useful knowledge that enables value-creation decisions is a capability that eludes many businesses. What all businesses d...

Read More

Electronic Signature Cases – English Law ELECTRONIC SIGNATURE CASES – ENGLISH LAW

whitepaper

Oct 29, 2020

There are relatively few judicial decisions addressing the validity of electronic signatures in England and Wales. The lack of cases is likely to reflect a strong consensus that, as a general matter, a signature in electronic form is legally capable of operating as a signature. As the September 2019...

Read More

Do Payroll Service Providers Still Provide a Service? DO PAYROLL SERVICE PROVIDERS STILL PROVIDE A SERVICE?

whitepaper

Oct 26, 2020

Did you know that the top three challenges facing payroll professionals when it comes to their payroll provider are: Level of service Response time to queries Lack of integrations When these are not delivered on, we can clearly see the impact of poor service levels on global payroll. As we all striv...

Read More

THE DEFINITIVE GUIDE TO SALES CADENCE THE DEFINITIVE GUIDE TO SALES CADENCE

whitepaper

Oct 06, 2020

In order to build revenue, you need a consistent and scalable process that will generate more quality conversations. Now every sales team uses some type of process to help them obtain more conversations, this process is often referred to as a cadence, and there are thousands of possibilities when cr...

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Data-Driven Marketing: 7 examples of using data as a force for the good DATA-DRIVEN MARKETING: 7 EXAMPLES OF USING DATA AS A FORCE FOR THE GOOD

article

Sep 10, 2020

This article was originally published in the MarketingSherpa email newsletter.You can’t work in the marketing industry these days without constant talk of data. Data-driven marketing. Big data. Marketing analytics. Facebook is worth more than $650 billion, and it’s not because cat pics a...

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Reach Outstanding In Your Next CQC Inspection How To Improve Your CQC Report In 2020 REACH OUTSTANDING IN YOUR NEXT CQC INSPECTION HOW TO IMPROVE YOUR CQC REPORT IN 2020

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Aug 18, 2020

“How can I achieve an outstanding CQC report?” It's a question we get asked all the time. Reaching that all-important outstanding rating in your CQC report is a lofty, but achievable goal for many home care providers. At Birdie, we work with hundreds of home care providers all over the country, and ...

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How Do You Make A Person Centred Care Plan? HOW DO YOU MAKE A PERSON CENTRED CARE PLAN?

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Aug 18, 2020

If you’re a care provider, you need to ensure that your care plans are person centred. People might also use terms such as patient-centred, family-centred, user-centred, individualised or personalised, but they all mean the same thing. There’s no set definition of what it means to be person-centred ...

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How to do Brand Tracking In-House HOW TO DO BRAND TRACKING IN-HOUSE

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Aug 18, 2020

If you’ve tried brand tracking, you’ll know it’s a great tool for monitoring the overall health of your brand, but what if you could get more value from your consumer surveys? In this guide (for marketers and brand guardians who consider themselves to have a reasonable knowledge of brand tracking) w...

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The Beginners’ Guide to Brand Tracking THE BEGINNERS’ GUIDE TO BRAND TRACKING

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Aug 17, 2020

Brand tracking – it’s something you may have heard of but you might not know what it actually is. No shame there. While brand tracking is often used by big consumer brands, it’s not as commonly implemented by smaller and medium-sized ones. Perhaps it’s because they don’t think they need it or they d...

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THE GREAT DAM RENAISSANCE: FROM STORING ASSETS TO BUILDING EXPERIENCES THE GREAT DAM RENAISSANCE: FROM STORING ASSETS TO BUILDING EXPERIENCES

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Aug 13, 2020

Modern digital asset management has come a long way from being simply a repository for assets. A modern DAM can transform your content velocity—and it’s about to get even better. In order to grow, marketers need to engage their customers with the right content, in the right place, at the right time....

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Jumpstart Your Revenue Growth JUMPSTART YOUR REVENUE GROWTH

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Aug 13, 2020

Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across departments, and create an environment of success. Learn how to do the following: Generate more leads by adopt...

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Econsultancy Digital Trends Report 2020 ECONSULTANCY DIGITAL TRENDS REPORT 2020

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Aug 13, 2020

Five marketing highlights from the 2020 Digital Trends report. A decade after our first Digital Trends report, we explore how leading businesses are taking advantage of digital transformation to set them apart from the mainstream. We reached out to leaders in marketing, advertising, e-commerce, crea...

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Delivering Personalized Content For Dummies DELIVERING PERSONALIZED CONTENT FOR DUMMIES

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Aug 13, 2020

You need to create a powerful, secure, and scalable digital foundation in order to create optimized, personal, omnichannel customer experiences. Customers expect personalised, consistent experiences across any channel and at speed. Customers today expect sophisticated, personalized digital experienc...

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How To Drive Success HOW TO DRIVE SUCCESS

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Jul 18, 2020

Where do you start, especially with a job as broad as CISO? That’s the question this book aims to address. The goal is to give you a clearer idea of what your first 90 days in a CISO role should look like. Every industry, every company and every CISO role is different, so we can’t give you a guide o...

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Technology transformation and readiness assessment TECHNOLOGY TRANSFORMATION AND READINESS ASSESSMENT

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Jul 13, 2020

This is the second in a series of articles discussing the workplace of the future and particularly what businesses need to do to enable remote working as part of business as usual. The way we work has been transformed by the COVID-19 pandemic, which has made it clear that a remote working model is n...

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Atribuição Mobile e Análise de Marketing para aplicativos de compras [Guia] ATRIBUIÇÃO MOBILE E ANÁLISE DE MARKETING PARA APLICATIVOS DE COMPRAS [GUIA]

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Jun 23, 2020

Impulsionado pelas crescentes demandas de um ecossistema de consumidores em constante expansão, o comércio mobile se tornou um elemento básico da experiência de marca, em movimento e ao alcance dos usuários sempre que necessário. Com uma previsão de 75% de todas as transações de comércio digital aco...

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2020 Data Breach Investigations Report - Executive Summary 2020 DATA BREACH INVESTIGATIONS REPORT - EXECUTIVE SUMMARY

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Jun 09, 2020

The more you know about the threats you face, the better your chances of keeping your data secure and your name out of the headlines. That is why we create the Verizon Data Breach Investigations Report (DBIR). This year’s report is the 13th iteration and is powered by 81 contributing organizations—t...

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Why SMBs Should Migrate to Magento Commerce WHY SMBS SHOULD MIGRATE TO MAGENTO COMMERCE

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Jun 03, 2020

2020 started off with such promise: low unemployment, wages on the rise, and good overall economic indicators. Then a novel coronavirus emerged, and the world turned upside down. With the world in crisis, online retailers of all sizes are filling the void and providing the global population with the...

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ICMI Trend Report: Customer Journey Mapping and the Omnichannel Experience ICMI TREND REPORT: CUSTOMER JOURNEY MAPPING AND THE OMNICHANNEL EXPERIENCE

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Jun 02, 2020

Find out why journey mapping is so important to the agent and customer experience and how to create a journey map that’s both insightful and actionable. Whether your organization wants to improve customer satisfaction, boost productivity, or increase revenue, the customer journey is at the heart of ...

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Tip Sheet: Nine technology trends affecting mid-sized contact centers TIP SHEET: NINE TECHNOLOGY TRENDS AFFECTING MID-SIZED CONTACT CENTERS

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Jun 02, 2020

Businesses large and small realize the benefits of providing a great customer experience — from creating powerful customer moments to building loyalty. With interactions occurring on more channels, it’s important to deliver personalized service at scale. You need to leverage the right technology to ...

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Introducing Genesys AI The AI-powered contact center Connect moments throughout the customer journey INTRODUCING GENESYS AI THE AI-POWERED CONTACT CENTER CONNECT MOMENTS THROUGHOUT THE CUSTOMER JOURNEY

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Jun 02, 2020

Artificial intelligence (AI) is changing our world. From life-saving medical services to interpersonal connectivity, the many benefits of applied AI are just beginning to be realized. AI powers continuous personalized engagements across the entire customer journey at scale — improving customer and e...

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Return to business as unusual : Workplace of the future RETURN TO BUSINESS AS UNUSUAL : WORKPLACE OF THE FUTURE

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May 29, 2020

Over the years, the pressures driving toward remote working have been building, but no one could have predicted the seismic shift caused by COVID-19. Entire functions of many global organizations are now working remotely, and this looks set to permanently alter the way people think about the world o...

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Mobile Security Index : 2020 Executive Summary MOBILE SECURITY INDEX : 2020 EXECUTIVE SUMMARY

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May 29, 2020

As part of the 2020 Mobile Security Index, we asked our survey respondents to rate how crucial mobile is to their business on a 10-point scale; 83% answered 8 or higher. That means that securing mobility is no longer optional, but crucial to securing future innovation and transformation. This is exa...

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For Cyber Security, Strategic Outsourcing Is a Necessity, Not a Luxury FOR CYBER SECURITY, STRATEGIC OUTSOURCING IS A NECESSITY, NOT A LUXURY

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May 29, 2020

A global cybersecurity skills shortage is turning security necessities into security luxuries, and basic security hygiene is suffering .This white paper is designed to help security leaders demonstrate to stakeholders and decision-makers the value of strategic security outsourcing as their organizat...

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2020 Cx Maturity Research Australia 2020 CX MATURITY RESEARCH AUSTRALIA

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May 29, 2020

During these exceptionally challenging times, it is more important than ever to ensure that businesses are able to provide a meaningful customer experience. The customer has always been king and they know it. More than ever, Australian businesses will have to respond and adapt to rising customer exp...

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Cognitive Automation saves 80% of processing time and cost COGNITIVE AUTOMATION SAVES 80% OF PROCESSING TIME AND COST

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May 21, 2020

Digitize or die – is the prevalent slogan, especially in the financial services industry. With the increasing importance of digital in our world, driven by digital-savvy customers, it has become a strategic priority for financial institutions. Whether it is combating the customer experience of Netfl...

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How the right content wins in account-based marketing HOW THE RIGHT CONTENT WINS IN ACCOUNT-BASED MARKETING

article

Apr 20, 2020

Account-based marketing (ABM) has been around for long enough now that most companies have either rolled out strategies or are actively exploring their options. Looking at the ABM adoption model produced by the ITSMA, an industry association for technology-based marketing and services, many companie...

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Adjusting ABM Strategies During COVID-19 ADJUSTING ABM STRATEGIES DURING COVID-19

article

Apr 16, 2020

Empathy is an emotion that many marketers invoke when they are developing their positioning and messaging for various campaigns. They consider questions such as: “If I put myself in the buyers’ shoes, what do I think they think or feel about this particular pain point?” “Do I...

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How to Adapt B2B Digital Marketing to the Buyer Journey in 2020 HOW TO ADAPT B2B DIGITAL MARKETING TO THE BUYER JOURNEY IN 2020

article

Apr 15, 2020

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overl...

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How to Get Accurate, Unbiased, Actionable Insights HOW TO GET ACCURATE, UNBIASED, ACTIONABLE INSIGHTS

whitepaper

Apr 15, 2020

Data driven companies grow eight times faster than those that work from intuition. This report explores how those that make better use of their rich information resource are getting ahead, with augmented analytics at the heart of this. Discover how to uncover hidden insights, remove bias and predict...

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Personalizing Account-Based Marketing: 7 Tactics PERSONALIZING ACCOUNT-BASED MARKETING: 7 TACTICS

article

Apr 13, 2020

Account-based marketing (ABM) is becoming more popular as companies begin to realize that traditional funnel marketing does not produce the same results it used to in the B2B space. ABM gives the ability to personalize sales and marketing outreach on the account level, and technology helps us do it ...

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Using Intent Data Throughout the Customer Journey USING INTENT DATA THROUGHOUT THE CUSTOMER JOURNEY

article

Apr 13, 2020

Intent is an indicator that an account is interested in a certain topic, based on the content consumption of people within an organization. I know that sounds a bit abstract, so let’s look at how it actually works. Let’s say that Gio is looking at some content on marketing attribution. G...

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Learn from the Experts: Account Based (ABX) in This New World LEARN FROM THE EXPERTS: ACCOUNT BASED (ABX) IN THIS NEW WORLD

article

Apr 12, 2020

There is a New Marketing Landscape and it is critical for companies to rethink their marketing and sales strategy. This is a world of financial uncertainty for your prospects and customers, resulting in decreased budgets, longer sales cycles, and higher churn. It’s also a world of competing pr...

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How to Reach the Right Decision-Makers With Your Account-Based Marketing Strategy HOW TO REACH THE RIGHT DECISION-MAKERS WITH YOUR ACCOUNT-BASED MARKETING STRATEGY

article

Apr 10, 2020

As COVID-19 became increasingly widespread in the U.S. last month, Senior Account-Based Marketing Manager Kristin Kolb had to quickly shift her department’s planned Q1 pilot. Originally, it had involved direct mail that the Matillion team was going to send to target audiences in their office. ...

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5 Key Moves for Delivering Effective Account-Based Marketing 5 KEY MOVES FOR DELIVERING EFFECTIVE ACCOUNT-BASED MARKETING

article

Apr 07, 2020

Before we launch into account-based marketing (ABM), let’s talk “data” for a moment. Companies get inundated with data on the daily basis. There is firmographic data, account data, technographic data, intent data, predictive data… hot data, small data, cold data, tall data. ...

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The Ultimate Guide to Determining the ROI of Your ABM Campaign THE ULTIMATE GUIDE TO DETERMINING THE ROI OF YOUR ABM CAMPAIGN

article

Apr 06, 2020

There’s a reason that 73% of marketers plan to increase their ABM budgets this year. It’s well known that Account Based Marketing is one of the industry-leading strategies for B2B marketing ventures targeting mid and enterprise-level businesses. It’s important to understand where t...

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3 inspirational ideas for ABM direct mail 3 INSPIRATIONAL IDEAS FOR ABM DIRECT MAIL

article

Apr 03, 2020

I’m not here to extol the benefits of direct mail. That’s trodden ground. No, I’m on a bigger mission: to prevent B2B marketers from being ignored. And today I’m focusing on direct mail because it’s a particularly expensive place to be ignored. Luckily, a separate trend...

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您的創新路線圖就在這 您的創新路線圖就在這

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Apr 03, 2020

您的企業是否正獲得成為數據領導者所帶來的成長,還是已經落後了?那些走在前端的企業,因為數據帶來的洞見,將有更顯著的成長和創新。釐清您目前在數據管理上的狀況,並瞭解若要從數據中獲得更有意義的洞見,下一步的計劃是什麼。無論貴企業目前的情況如何,都將獲得一份行動計劃,幫助您走上領導者之路。

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先進、可靠、高成本效益的安全雲端就在這。 先進、可靠、高成本效益的安全雲端就在這。

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Apr 03, 2020

越來越多的企業意識到,雲端技術對於取得策略優勢至關重要。無論您的企業是否已遷移至雲端,您都將瞭解其對貴企業未來發展的重要性。因此,對於報告中列出打造成功雲端的五大步驟,我們認為您應該會覺得有所助益。這五大步驟分別是:獲得新技能、組織該做的準備、尋找可信任的供應商、具有成本效益的整體方法和採用自主技術。

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Your Roadmap for Innovation Is Here YOUR ROADMAP FOR INNOVATION IS HERE

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Apr 03, 2020

Is your organisation reaping the benefits of being a data leader, or is it lagging behind? Those organisations that lead the way experience more significant growth and innovation. Find out your position, and what the next steps are on the journey towards getting more meaningful insights from your da...

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取得數據領導力行動計劃 取得數據領導力行動計劃

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Apr 03, 2020

您確定您的數據安全嗎?您是否已從數據中獲得有價值的洞見?想瞭解如何才能使IT部門保持領先地位?回答三個簡單的問題,並根據貴公司的需求取得一項行動計劃。掌握有關您邁向數據領導者的關鍵資訊,採取行動並獲得成果。

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How to Get Accurate, Unbiased, Actionable Insights HOW TO GET ACCURATE, UNBIASED, ACTIONABLE INSIGHTS

whitepaper

Apr 03, 2020

Data driven companies grow eight times faster than those that work from intuition. This report explores how those that make better use of their rich information resource are getting ahead, with augmented analytics at the heart of this. Discover how to uncover hidden insights, remove bias and predict...

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Evolved, Reliable, Cost-Effective, Secure Cloud Is Here EVOLVED, RELIABLE, COST-EFFECTIVE, SECURE CLOUD IS HERE

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Apr 03, 2020

More and more organisations are recognising cloud technology is essential if they are to gain a strategic advantage. Whether your organisation has migrated or not you’ll appreciate just how important it is for the future growth of your business. That’s why, we think you’ll appreciate the five steps ...

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Get Your Action Plan for Data Leadership GET YOUR ACTION PLAN FOR DATA LEADERSHIP

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Apr 03, 2020

Are you confident your data is secure? Do you generate meaningful insights from your data? Discover what more you can do to keep your IT department ahead of the curve. Answer three simple questions and get an action plan based on your organisation’s needs. Armed with these key insights about your ne...

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Outbound, Inbound, Account-Based Marketing: Three Marketing Tracks A Business Can Utilize OUTBOUND, INBOUND, ACCOUNT-BASED MARKETING: THREE MARKETING TRACKS A BUSINESS CAN UTILIZE

article

Apr 02, 2020

A business or company’s growth relies on many factors. One of those factors that must be handled strategically is marketing. A marketing plan is an approach that must be made for the long-term. The marketing approach is meant to be forward-looking with the goal of becoming known by potential c...

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What Matters With Intent Data WHAT MATTERS WITH INTENT DATA

article

Apr 01, 2020

Revenue teams need to be equipped with actionable information in order to move buyers through an account-based buying journey and close sales. But much of the information they need lives in the “dark funnel,” an ocean of anonymized buyer data. Gathering intent data can give revenue teams...

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5 Reasons to Consider Account-Based Selling 5 REASONS TO CONSIDER ACCOUNT-BASED SELLING

article

Apr 01, 2020

What if you could stop chasing leads and focus on selling only to your best, most viable opportunities?It’s possible when you integrate account-based strategies into your marketing and sales efforts. Account-based selling (ABS) could potentially shorten your sales cycles, increase deal size an...

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O surgimento dos Systems of Agreement modernos O SURGIMENTO DOS SYSTEMS OF AGREEMENT MODERNOS

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Apr 01, 2020

A transformação digital está tornando os negócios mais fáceis e mais ágeis. As empresas investiram bilhões de dólares para modernizar seus sistemas de registros (SofR), como CRM,1 HCM,2 e ERP,3 , e seus sistemas de engajamento (SofE), como os aplicativos de automação de marketing e de colaboração in...

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 Acabe com o atraso nos contratos e feche negócios mais rapidamente ACABE COM O ATRASO NOS CONTRATOS E FECHE NEGÓCIOS MAIS RAPIDAMENTE

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Apr 01, 2020

O profissionais de vendas são mais eficazes quando equipados com as melhores ferramentas. Fluxos de trabalho eletrônicos habilitados para dispositivos móveis estão se tornando essenciais para otimizar a eficiência e fornecer às equipes uma real flexidade no dia-a-dia.

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3 Ways to Create an Account-Centric ABM Strategy 3 WAYS TO CREATE AN ACCOUNT-CENTRIC ABM STRATEGY

article

Mar 31, 2020

Terminus founder, Sangram Vajre’s definition of account-based marketing is a focused approach to B2B marketing in which marketing and sales teams work together to target the best-fit accounts and turn them into customers. Works for me! According to ITSMA, the share of total marketing budgets d...

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Are Revenue Operations the Secret to Account-Based Success Right Now? ARE REVENUE OPERATIONS THE SECRET TO ACCOUNT-BASED SUCCESS RIGHT NOW?

article

Mar 31, 2020

We’re hearing that a number of companies are shifting investments from canceled events into account-based efforts. Great news! Of course, we’re biased when it comes to all things account-based here at Engagio, but that’s because we know it works. The challenge now is to get those p...

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test with matt amundson TEST WITH MATT AMUNDSON

article

Mar 30, 2020

Matt Amundson, VP of Marketing at EverString has over 10 years of sales and marketing experience. Matt has held roles in Demand Generation and Sales Development at TIBCO, Marketo, FGXI and Red Bull. His primary focus has been on creating processes that generate a consistent, pipeline.MEDIA 7: Could ...

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How to kickstart your Account Based Marketing strategy HOW TO KICKSTART YOUR ACCOUNT BASED MARKETING STRATEGY

article

Mar 30, 2020

It’s official – studies show that marketers who implement account based marketing generate 200% more revenue in their efforts than those who don’t. In fact, 84% of B2B marketers have bought into this vision and believe that ABM delivers higher ROI than any other marketing strategy....

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Aligning Account-Based Marketing and Account-Based Selling for a Better Customer Experience ALIGNING ACCOUNT-BASED MARKETING AND ACCOUNT-BASED SELLING FOR A BETTER CUSTOMER EXPERIENCE

article

Mar 27, 2020

In today’s world of rapid-fire product release where – it’s been said – if your product is good someone will copy it, what sets one company apart from the next when everything else is equal? When product and price are virtually the same, how do you differentiate your product ...

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How to Use Intent Data to Improve Your Customer’s Experience HOW TO USE INTENT DATA TO IMPROVE YOUR CUSTOMER’S EXPERIENCE

article

Mar 26, 2020

Data, data everywhere. We’re swimming in it, and at times it can feel like we’re drowning.What’s the solution? We’ve got to learn to swim really well in different kinds of water. While most B2B marketers use data to get insights about buyer behavior, often we miss the opportu...

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3 innovative tools for securing ABM success 3 INNOVATIVE TOOLS FOR SECURING ABM SUCCESS

article

Mar 25, 2020

Account-based marketing (ABM) is a popular and effective approach to B2B sales, marketing and lead generation. Businesses identify a number of key accounts they want to work with, and reach out to them as markets-of-one. This gives marketers and sales teams the chance to work towards common goals, e...

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Is Revenue Operations the Secret to Account-Based Success Right Now? IS REVENUE OPERATIONS THE SECRET TO ACCOUNT-BASED SUCCESS RIGHT NOW?

article

Mar 25, 2020

We’re hearing that a number of companies are shifting investments from cancelled events into account-based efforts. Great news! Of course, we’re biased when it comes to all things account-based here at Engagio, but that’s because we know it works. The challenge now is to get those ...

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Account-Based Marketing during a pandemic COVID 19 ACCOUNT-BASED MARKETING DURING A PANDEMIC COVID 19

article

Mar 24, 2020

The viral outbreak of COVID-19 has caught most companies off guard and is not likely to let up any time soon. With global recommendations to self-isolate and avoid social gatherings, businesses all over the world begin to modify business protocols.This article will talk about how you can keep your a...

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How ABM Does the Better Job for Your Demand Gen Funnel HOW ABM DOES THE BETTER JOB FOR YOUR DEMAND GEN FUNNEL

article

Mar 23, 2020

Account-based marketing (ABM) is no longer a new concept to B2B companies. It’s effectiveness as a marketing strategy has seen it gain traction among businesses in recent times, and managed cloud software companies have not been left behind. Generally, businesses that embrace the ABM approach ...

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The digital transformation imperative. THE DIGITAL TRANSFORMATION IMPERATIVE.

whitepaper

Mar 23, 2020

In the last 10 years, the retail industry has seen a dramatic shift. Shopper expectations have evolved. Now, shoppers dictate the way organizations deliver targeted experiences with fast and efficient service. Dubbed the “Amazonification of digital commerce” by industry leaders, this transformation ...

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How to Approach Demand Gen in Challenging Times HOW TO APPROACH DEMAND GEN IN CHALLENGING TIMES

article

Mar 22, 2020

The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty on top of the risk and strain caused by a global pandemic whether an economic downturn is imminent, or how severe it might be, and for how long. Most B2B marketers we talk to are c...

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PLANNING FOR ABM? OVERCOME THESE COMMON CHALLENGES PLANNING FOR ABM? OVERCOME THESE COMMON CHALLENGES

article

Mar 20, 2020

Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” Basically, you as a marketer are taking personalization...

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Improve Your Marketing & Sales Alignment With Account-Based Marketing IMPROVE YOUR MARKETING & SALES ALIGNMENT WITH ACCOUNT-BASED MARKETING

article

Mar 20, 2020

Marketing & sales alignment is among the key factors that play a major role in determining the success of any business. Many B2B companies are starting to embrace Account-Based marketing or ABM for their overall marketing endeavors. ABM perfectly underpins the conventional, short-term marketing ...

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The Grizzly Bear Strategy: How to Align Your Demand Marketing and ABM Programs THE GRIZZLY BEAR STRATEGY: HOW TO ALIGN YOUR DEMAND MARKETING AND ABM PROGRAMS

article

Mar 20, 2020

Some B2B marketers tell me they think account-based marketing (ABM) will eventually replace demand marketing. Some think ABM is just a new buzzword for the data-driven demand marketing they have always practiced. Others tell me that demand marketing and ABM are completely different strategies that s...

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The Missing Link in Your ABM Strategy Part 2 THE MISSING LINK IN YOUR ABM STRATEGY PART 2

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Mar 19, 2020

In part one of this series, we defined account-based marketing (ABM), discussed why it mattered, and highlighted the need for a unified data strategy to create a single-source of truth. But many marketers still grapple with the question: is ABM a strategy or a technology? While ABM technology can ce...

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Account-Based Marketing Is a B2B Strategy, Not a Tool ACCOUNT-BASED MARKETING IS A B2B STRATEGY, NOT A TOOL

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Mar 19, 2020

Founded in 2014, by Eric Spett, Eric Vass, and Sangram Vajre, Terminus is a key player in the account-based marketing (ABM) space. Clients include top brands like 3M, WP Engine, Glassdoor, and Dun & Bradstreet. I spoke with Sangram Vajre, one of Terminus’ three co-founders, to learn more a...

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The Missing Link in your ABM Strategy THE MISSING LINK IN YOUR ABM STRATEGY

article

Mar 17, 2020

Account-based marketing (ABM) programs deliver huge results, but those results can sometimes be elusive. Over the past twelve months through my consulting practice, I’ve had an intimate view into over fifty ABM programs. More common than not, most marketers are telling me that their results ar...

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Forget the hype: The virtues of account based marketing FORGET THE HYPE: THE VIRTUES OF ACCOUNT BASED MARKETING

article

Mar 17, 2020

Account based marketing (ABM) is a mainstay of the B2B sector. Often most beneficial when dealing with a niche product or service, ABM is especially useful if the aim is to address more than one person or department within an organisation with a tailored message. In basic terms, it involves taking a...

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How To Determine If Account-Based Marketing Is Right For You HOW TO DETERMINE IF ACCOUNT-BASED MARKETING IS RIGHT FOR YOU

article

Mar 15, 2020

Account-based marketing is a topic on the rise of popularity due to the evolution of digital content, which has led to changes in business to business (B2B) sales. With the rise of digital content, buyers are more well informed than ever, and the number of stakeholders involved in the decision proce...

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Three Tips for Marketo Account-Based Marketing THREE TIPS FOR MARKETO ACCOUNT-BASED MARKETING

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Mar 13, 2020

Account-based marketing has been a growing trend for today’s B2B marketing professionals. By aligning both sales and marketing teams with the same goals and objectives, we see our tech stacks evolve for better execution. Marketo has account-based marketing functionality, giving marketers and s...

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How Lead Nurturing Works In Account-Based Marketing? HOW LEAD NURTURING WORKS IN ACCOUNT-BASED MARKETING?

article

Mar 12, 2020

Lead nurturing is the automated process of sending personalized and relevant content to prospects and customers at every stage of their account life cycle. It focuses on marketing and communication efforts on listening to the demands of prospects and providing the information and answers they seek.

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How To Get Started With An ABM Pilot? HOW TO GET STARTED WITH AN ABM PILOT?

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Mar 12, 2020

Did your organization recently take the ABM readiness test and discovered that it is an excellent match for Account-based marketing (ABM)? In spite of all the impressive evidence, are you still on the fence about it? Is your organization uncertain about the effectiveness of ABM? All these questions ...

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How to Leverage the Power of Marketing Automation for Your Demand Gen Operations HOW TO LEVERAGE THE POWER OF MARKETING AUTOMATION FOR YOUR DEMAND GEN OPERATIONS

article

Mar 11, 2020

One of the most significant shifts in demand generation is the move towards account-based marketing. Traditional marketers utilized a ‘one-to-many’ approach where tracts of messages were blasted to an extensive database. The age of personalization has now dawned on-demand generation. Mar...

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How Intent Driven Campaigns Generates Top of The Funnel Leads? HOW INTENT DRIVEN CAMPAIGNS GENERATES TOP OF THE FUNNEL LEADS?

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Mar 09, 2020

If your marketing team is still engaged in spray and pray marketing, consider these remarks from Sarah Mayer, Senior Marketing Ops Manger at MarcomCentral. What’s did Sarah Meyer and her team do differently? They started running intent driven marketing campaigns. Intent data points directly at...

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Cognitive Automation -Convergence of AI and RPA in Banks COGNITIVE AUTOMATION -CONVERGENCE OF AI AND RPA IN BANKS

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Mar 09, 2020

Digitize or die – is the prevalent slogan, especially in the financial services industry. With the increasing importance of digital in our world, driven by digital-savvy customers, it has become a strategic priority for financial institutions. Whether it is combating the customer experience of Netfl...

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Cognitive Automation -Convergence of AI and RPA in Banks COGNITIVE AUTOMATION -CONVERGENCE OF AI AND RPA IN BANKS

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Mar 09, 2020

Digitize or die – is the prevalent slogan, especially in the financial services industry. With the increasing importance of digital in our world, driven by digital-savvy customers, it has become a strategic priority for financial institutions. Whether it is combating the customer experience of Netfl...

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How ABM Can Help IT Companies Close More Deals Faster HOW ABM CAN HELP IT COMPANIES CLOSE MORE DEALS FASTER

article

Mar 05, 2020

As with every other business, IT sales and ABM go hand in hand, and they have been for years already. The challenge always lies in figuring out how to continuously maximize your ABM approaches and strategies to increase your IT sales. In this post, we are going to delve into the three types of accou...

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How to Use LinkedIn Targeting for ABM Programs HOW TO USE LINKEDIN TARGETING FOR ABM PROGRAMS

article

Mar 05, 2020

Though the term was officially coined in 2004, “In its purest form, account-based marketing has been around forever,” says Matt Heinz, attributing the heightened interest in ABM to advances in tools and technology that make it easier to execute. Backing the assertion that ABM is now easi...

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How to Develop An ABM Strategy for Healthcare and Life Sciences HOW TO DEVELOP AN ABM STRATEGY FOR HEALTHCARE AND LIFE SCIENCES

article

Mar 05, 2020

Most physician outreach now takes place digitally or indirectly. This shift in engagement has made it crucial for sales and marketing teams in healthcare and life sciences (HLS) to be aligned with a unified strategy. That’s what we discovered at League. Founded in 2014, League is on a mission ...

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Data is Crucial to Business Success DATA IS CRUCIAL TO BUSINESS SUCCESS

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Mar 05, 2020

This report is a deep dive into how Autonomous technology is the foundation for success and innovation. Insights gained from connected data will play a crucial role in turning autonomous organisations into winners. 68% of IT data leaders say that they are 100% able to manage the amount of data gener...

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Is account based marketing right for your business? IS ACCOUNT BASED MARKETING RIGHT FOR YOUR BUSINESS?

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Mar 04, 2020

Are you in B2B marketing? If so, you should probably be implementing some kind of account-based marketing approach. Check out the different kind and when they apply in this highlight from our US General Manager

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How ABM Can Impact Your Product Lifecycle Beyond Top-Of-Funnel Activity HOW ABM CAN IMPACT YOUR PRODUCT LIFECYCLE BEYOND TOP-OF-FUNNEL ACTIVITY

article

Mar 04, 2020

Account-Based Marketing has been at the top of the hype scale in marketing departments for a number of years now. At this point, most organizations have tested or adopted ABM at some level. Still, now marketing and product leaders are starting to see how ABM can improve revenue growth across the ent...

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Connected Data is Crucial for Business Success CONNECTED DATA IS CRUCIAL FOR BUSINESS SUCCESS

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Mar 04, 2020

Discover how leaders are not just seeing the need for connected data. They’re using it to drive significant growth. Data leaders have greater confidence in their data’s security, ethics and insights. Discover revealing statistics, surprising trends and practical advice in our latest research.

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Discover the Power of Autonomous Database DISCOVER THE POWER OF AUTONOMOUS DATABASE

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Mar 04, 2020

Imagine your database taking care of itself with little or no administration by you. With Oracle Autonomous Database that’s exactly what you can look forward to. Thanks to machine learning, you can determine the service level you want and it does the rest. It will install patches automatically and u...

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Everything you need to know about account-based marketing EVERYTHING YOU NEED TO KNOW ABOUT ACCOUNT-BASED MARKETING

article

Mar 03, 2020

What exactly is account-based marketing or ABM? In a nutshell, ABM is targeted marketing that uses personalized campaigns and messaging to effectively reach a small, specific audience. “The analogy I like to use is that you're fishing with a spear when you're using ABM, and you're ...

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The decline of attribution and rise of intent: Measuring marketing’s value in a complex sale THE DECLINE OF ATTRIBUTION AND RISE OF INTENT: MEASURING MARKETING’S VALUE IN A COMPLEX SALE

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Mar 03, 2020

A recurring theme in our Breakthrough CMO Breakfast series with 6sense has been the move away from lead capture (which we could argue is a vanity metric for complex B2B sales cycles) and towards prioritizing prospect engagement and experiences.Especially when you’re managing a complex and long...

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ABM or InBound Marketing, which is better for your B2B organization ABM OR INBOUND MARKETING, WHICH IS BETTER FOR YOUR B2B ORGANIZATION

article

Mar 02, 2020

It can be easy to drive traffic towards your website and then check whether your most desired client-type is present within that large audience, but this approach offers little indication as to when your most desirable type of client is going to land on one of your pages.

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What Does A Good ABM Strategy Look Like? WHAT DOES A GOOD ABM STRATEGY LOOK LIKE?

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Mar 02, 2020

For instance, if you’re a small business with limited time and marketing resources (read: people and cash), it may not be feasible to target specific accounts. But for those businesses with the manpower and money required to implement ABM successfully, it has the potential to yield incredible ...

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The Benefits of ABM vs Standard Inbound Marketing THE BENEFITS OF ABM VS STANDARD INBOUND MARKETING

article

Mar 02, 2020

The allure of Account Based Marketing (ABM) should be easy for anyone to understand. Conventional marketing techniques often operate based on a take-what-you-can-get approach, where content is created to appeal to a large audience and then dispersed far and wide with the hopes of reaching the most v...

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How to Stay Ahead in the Great Account-Based Marketing Race HOW TO STAY AHEAD IN THE GREAT ACCOUNT-BASED MARKETING RACE

article

Feb 28, 2020

This account-based marketing piece is brought to you by Intelligent Demand Senior Marketing Manager & Certified Account-Based Strategist, Paige Montgomery. More and more B2B marketing executives and companies are making the transition from lead-centric to account-centric marketing, because the R...

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Optimizing ABM with Influencer Marketing OPTIMIZING ABM WITH INFLUENCER MARKETING

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Feb 28, 2020

Marketers who practice ABM are seeing impressive results. A recent report from ITSMA and the ABM Leadership Alliance found that 73% of marketers plan to increase ABM budgets in the coming year, and 71% saw greater ROI compared to traditional marketing. Yet as much success as marketers are seeing wit...

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What is Technographic Data & How to Use it? WHAT IS TECHNOGRAPHIC DATA & HOW TO USE IT?

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Feb 27, 2020

Wouldn't it be interesting if you could know which technologies are being used by which companies across the world, what they are using these technologies for, and when they acquired them?

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A 5 Step Journey to Launching an ABM Program A 5 STEP JOURNEY TO LAUNCHING AN ABM PROGRAM

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Feb 27, 2020

While account-based marketing (ABM) has gained a lot of traction among B2B marketers, there isn’t much consensus in the industry around how to get started. We’re still seeing ABM strategies develop and mature, so the account-based playbook isn’t as clear or as widespread as the lea...

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3 Reasons Why ABM is a Smart Strategy for Demand Generation Managers 3 REASONS WHY ABM IS A SMART STRATEGY FOR DEMAND GENERATION MANAGERS

article

Feb 27, 2020

Building brand awareness is often easier said than done. This is especially true in B2B marketing, where purchases are high-consideration and customer relationships are long-term. A mix of different strategies and tactics is needed to connect with audiences, increase traffic and pipeline, and create...

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Adding influencer marketing to ABM strategy can help build trust through external influences ADDING INFLUENCER MARKETING TO ABM STRATEGY CAN HELP BUILD TRUST THROUGH EXTERNAL INFLUENCES

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Feb 27, 2020

A study found 71% of marketers who practice ABM saw greater ROI, compared to traditional marketing. Account-based marketing, a hybrid of sales/marketing/revenue, can further be improved upon by adding influencer marketing to the ABM mix. This piece highlights a Dell outlet that was able to build up ...

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7 Steps to Using Conversational Marketing to Engage ABM Target Accounts 7 STEPS TO USING CONVERSATIONAL MARKETING TO ENGAGE ABM TARGET ACCOUNTS

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Feb 26, 2020

There’s no doubt about it, Account-Based Marketing (ABM) makes a direct impact on your revenue. Studies show that companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t. B2B marketers around the world have bought into the ABM vision; 87% o...

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WHAT DOES ACCOUNT-BASED MARKETING LOOK LIKE IN HUBSPOT? WHAT DOES ACCOUNT-BASED MARKETING LOOK LIKE IN HUBSPOT?

article

Feb 26, 2020

Account-based marketing (ABM) is marketing and sales working together to close large, complex deals at a specific number of target accounts. The accounts focused on by ABM strategies are chosen deliberately based on the monetary and strategic value they can provide to your organization along with th...

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What is Account Based Marketing and how does it help to generate B2B leads? WHAT IS ACCOUNT BASED MARKETING AND HOW DOES IT HELP TO GENERATE B2B LEADS?

article

Feb 25, 2020

Inbound marketing remains one of the most efficient digital marketing techniques available. But did you know that you can also perfectly combine the content that you create for your inbound strategy with a traditional outbound sales approach? Or can make it even more detailed for specific sectors? T...

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How Marketers are Resetting their Priorities and Skills to Win Big in 2020 HOW MARKETERS ARE RESETTING THEIR PRIORITIES AND SKILLS TO WIN BIG IN 2020

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Feb 25, 2020

We asked, you answered. We had the chance to hear from over 100 marketers across different company sizes, all pitching in their perspective on the marketing landscape as we take off into 2020. After 2019, we quickly learned that things can feel overwhelming endless channels, tactics, and tips flood ...

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Understanding The Science Behind Account Selection For Account-Based Marketing UNDERSTANDING THE SCIENCE BEHIND ACCOUNT SELECTION FOR ACCOUNT-BASED MARKETING

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Feb 24, 2020

Account-Based Marketing (ABM) is becoming the strongest chapter in B2B marketing. The positive connection between ABM activity and revenue results has been acknowledged by global research firms, marketers and organizations. However, ABM can produce the right results only when marketers invest energy...

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Is that ABM or just good marketing? IS THAT ABM OR JUST GOOD MARKETING?

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Feb 21, 2020

We posted this blog last year, but it seems to be as important a question as ever, with ABM continuing to dominate marketing. So have a read and let us know your thoughts. To give you some perspective on why I'm tackling this as a subject, let me qualify my experience to you. We have observed, r...

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No High-Level Fluff: 7 Steps to Build the Best Target Account Model NO HIGH-LEVEL FLUFF: 7 STEPS TO BUILD THE BEST TARGET ACCOUNT MODEL

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Feb 21, 2020

Selecting target accounts can be stressful. You worked hard to build trust across your Sales team, and now comes a project that could ruin that hard-won trust if you don’t execute it perfectly. Guess what? It is not (and never will be) perfect. This activity can’t be done in a Marketing ...

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The surprising benefits ABM brings to your customers THE SURPRISING BENEFITS ABM BRINGS TO YOUR CUSTOMERS

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Feb 20, 2020

We’ve all heard how good account-based marketing (ABM) can be for your B2B business, but did you know it’s also great for your customers? It’s not often revenue goals and customer needs align as well as they do with account-centric strategies. Here are the four ways ABM done well i...

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ABM and Inbound marketing: A match made in heaven ABM AND INBOUND MARKETING: A MATCH MADE IN HEAVEN

article

Feb 20, 2020

For B2B companies around the world, one of the biggest challenges is finding big clients and closing deals successfully. In the last few years, Account-Based Marketing (ABM) has emerged as a preferred marketing solution for B2B brands. It is a marketing technique that involves creating customized an...

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3 Crowd-Pleasing Recipes for Customer Retention with ABM 3 CROWD-PLEASING RECIPES FOR CUSTOMER RETENTION WITH ABM

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Feb 20, 2020

When you give customers a great experience, chances are they’ll keep coming back for more. Today’s top CMOs know customer experience and customer retention are interlinked: they’re crucial ingredients in the recipe for business success. In fact, just a 5% increase in customer reten...

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Why Account Based Marketing and Personalization Are The Perfect Match WHY ACCOUNT BASED MARKETING AND PERSONALIZATION ARE THE PERFECT MATCH

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Feb 19, 2020

Did you know that 80 percent of B2B buying decisions are based on a buyer’s direct or indirect customer experience, and only 20 percent is based on the price or the actual offering? That’s quite a ratio, and helps support the case for adopting an account based marketing (ABM) strategy th...

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How Data Leaders Maximise Insights HOW DATA LEADERS MAXIMISE INSIGHTS

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Feb 19, 2020

Accurate insights are crucial to marketing success. Yet only 31% of marketers are confident they are using data effectively. If you’re not among those data leaders you need to act now. Our report helps you understand how to use data in omnichannel marketing to provide personalise customer experience...

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Agiler durch die digitale Transformation: So profitieren wachsende Unternehmen von der Digitalisierung. AGILER DURCH DIE DIGITALE TRANSFORMATION: SO PROFITIEREN WACHSENDE UNTERNEHMEN VON DER DIGITALISIERUNG.

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Feb 19, 2020

Auf dem Weg zum Erfolg: 3 Ansätze wie die digitale Transformation Unternehmen zum Erfolg verhilft. Neue Technologien sind ein bewährtes Mittel für Unternehmen aller Größen, um zu wachsen und wettbewerbsfähig zu bleiben. Mit den richtigen Tools zur Optimierung der Geschäftsabläufe verbessern sich der...

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Inefficient Legal Processes Their effect on the wider business performance INEFFICIENT LEGAL PROCESSES THEIR EFFECT ON THE WIDER BUSINESS PERFORMANCE

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Feb 19, 2020

Agreements – between customers, partners and employees – are the foundation upon which all organisations are built. And the Legal Department is central to underpinning them, providing frameworks and approvals for agreements across the entire business. A new commissioned study, The State of Systems o...

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 The State of Contract Management 2019 THE STATE OF CONTRACT MANAGEMENT 2019

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Feb 19, 2020

In 2019, as companies determine the direction of their digital transformation efforts, opportunities exist to re-examine contract management processes and technology. And it appears this process has already begun. According to Forrester, more than 60% of organisations say they intend to improve thei...

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IT Operations Overload Hinders Digital Transformation IT OPERATIONS OVERLOAD HINDERS DIGITAL TRANSFORMATION

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Feb 19, 2020

Today’s organisations are undergoing a number of transformations to increase efficiency, improve customer satisfaction, and grow revenue. One of the main ways for a business to achieve these goals is by automating its system of agreement. For most companies, the steps leading up to, during and after...

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 The State of Systems of Agreement, 2019 (Forrester) THE STATE OF SYSTEMS OF AGREEMENT, 2019 (FORRESTER)

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Feb 19, 2020

Agreements — whether with customers, partners, or employees — are the basis of business. They come in all forms and are everywhere within an organisation, from sales contracts to purchase orders to employee offer letters. Each agreement has potential to either improve or worsen the relationship with...

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Trades and Transactions Unbending the Sales Pipeline With Digital Tools TRADES AND TRANSACTIONS UNBENDING THE SALES PIPELINE WITH DIGITAL TOOLS

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Feb 19, 2020

Sales professionals have sophisticated digital tools at their disposal for going about their daily roles. CRMs are particularly effective, transforming the way businesses interact with prospects and customers. Despite this, the majority of major agreements managed by sales depend on some form of man...

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Top 10 Reasons Financial Services Companies Choose Docusign TOP 10 REASONS FINANCIAL SERVICES COMPANIES CHOOSE DOCUSIGN

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Feb 19, 2020

Standard in financial services. Bank-grade security. Carrier-Grade architecture & operations. Rapid time-to-value. Largest financial services partners ecosystem. Leader in consumer transactions. World-class mobile experience. Ranked #1 by analysts. Award winning APIs. Global enterprise standard.

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HR’s Guide to Digital Hiring and Onboarding HR’S GUIDE TO DIGITAL HIRING AND ONBOARDING

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Feb 19, 2020

If you’re in charge of your company’s recruiting and onboarding, you know that attracting and retaining top talent is more difficult than ever. This is no surprise: Job seekers have an abundant choice of employers and the UK employment rate is at its highest. According to the Office for National Sta...

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 Résoudre le problème de l RÉSOUDRE LE PROBLÈME DE L'IDENTIFICATION CLIENT

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Feb 19, 2020

Nous prouvons tous notre identité tous les jours, souvent plusieurs fois. Qu’il s’agisse d’entrer un code PIN sur un terminal de carte bleue ou de signer dans un champ réservé, cet acte est devenu si courant pour beaucoup d’entre nous que nous n’y prêtons plus attention. Néanmoins, dans le cas ...

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Voldoen Aan Digitale Verwachtingen Op De Juridische Afdeling: Een Europees Onderzoek VOLDOEN AAN DIGITALE VERWACHTINGEN OP DE JURIDISCHE AFDELING: EEN EUROPEES ONDERZOEK

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Feb 19, 2020

In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen juridische afdelingen bedrijven ondersteunen om aan de vraag van klanten te voldoen en te voorkomen dat het bedrijf op digitaal vlak achterop raakt? Wat de onstilbare honger naar digitalisering van de consu...

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Vijf Nieuwe Manieren Waarop Uw Hr-Afdeling Overeenkomsten Beter En Efficiënter Kan Afhandelen, Van Indiensttreding Tot Pensionering. VIJF NIEUWE MANIEREN WAAROP UW HR-AFDELING OVEREENKOMSTEN BETER EN EFFICIËNTER KAN AFHANDELEN, VAN INDIENSTTREDING TOT PENSIONERING.

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Feb 19, 2020

Mensen vormen de levensader van uw bedrijf en zoals u weet, speelt HR een essentiële rol in het werven, in dienst nemen, trainen en behouden van mensen. Maar ondanks de strategische rol van de HR-afdeling blijft deze achter op andere afdelingen wat betreft de implementatie van gebruiksvriendelijke, ...

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 OPTIMAAL PROFITEREN VAN UW TECHNOLOGIE eSignature gebruiken om bestaande technologieën te verbeteren OPTIMAAL PROFITEREN VAN UW TECHNOLOGIE ESIGNATURE GEBRUIKEN OM BESTAANDE TECHNOLOGIEËN TE VERBETEREN

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Feb 19, 2020

Wanneer organisaties hun processen digitaliseren en eSignature gaan gebruiken, moeten ze erop letten dat de bedrijfsprocessen niet worden verstoord en dat hun oplossingen naadloos aansluiten op bestaande technologieën. Bedrijfstoepassingen zijn de levensader van elk bedrijf. Het is daarom belangrijk...

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De Opkomst Van Moderne Systems Of Agreement DE OPKOMST VAN MODERNE SYSTEMS OF AGREEMENT

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Feb 19, 2020

Dankzij de digitale transformatie kunnen bedrijven sneller en gemakkelijker zakendoen. Bedrijven hebben miljarden dollars geïnvesteerd om systems of record (SofR) te moderniseren, zoals CRM1, HCM2 en ERP3, en hun systems of engagement (SofE), zoals automatische marketing en interne samenwerkingstoep...

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Zeven Digitale Best Practices Voor Juridische Professionals ZEVEN DIGITALE BEST PRACTICES VOOR JURIDISCHE PROFESSIONALS

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Feb 19, 2020

TodaysGeneralCounsel.com adviseert organisaties zich te richten op een ondernemingsbrede strategie voor informatiegovernance, die door de IT-afdeling is ontwikkeld in samenwerking met de juridische afdeling, archiefmedewerkers en belanghebbenden in het bedrijf. Dit verbetert de governance, het risic...

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Signature E´lectronique : Dsi Ne Laissez Rien Au Hasard ! SIGNATURE E´LECTRONIQUE : DSI NE LAISSEZ RIEN AU HASARD !

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Feb 19, 2020

Les entreprises les plus avancées finalisent leur transformation digitale et vont réaliser toutes leurs transactions en numérique. Pour les autres, la question est de savoir quelle est la meilleure façon de "passer au numérique" ? Dans tous les cas, la transformation va se faire progressivement. Une...

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La signature électronique avancée ou qualifiée pour la bancassurance LA SIGNATURE ÉLECTRONIQUE AVANCÉE OU QUALIFIÉE POUR LA BANCASSURANCE

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Feb 19, 2020

La mise en place de la signature électronique dans un contexte BtoC est un sujet complexe. La complexité réside plus dans la définition du parcours client que dans la mise en oeuvre technique. Ce livre blanc s’adresse à toutes sociétés qui souhaitent : Proposer un parcours de contractualisation qui ...

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Quand juridique et numérique font bon ménage. Enable Ginger QUAND JURIDIQUE ET NUMÉRIQUE FONT BON MÉNAGE. ENABLE GINGER

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Feb 19, 2020

"Les départements juridiques des entreprises et prestataires de services juridiques produisent de nombreux accords et avis qui requièrent un travail important de préparation, de signature, de suivi et d’archivage. Les cabinets d’avocats, en particulier, doivent mettre en place et gérer un grand nomb...

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Les entreprises sur le chemin des achats sans papier LES ENTREPRISES SUR LE CHEMIN DES ACHATS SANS PAPIER

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Feb 19, 2020

Les achats jouent un rôle de plus en plus stratégique pour de nombreuses entreprises. Appels d’offres, contrats fournisseurs ou encore accords de financement, les achats sont responsables de la politique de gestion fournisseurs au sein des organisations. Une gestion qui implique de nombreux acteurs ...

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Le guide de la signature électroniqueEnable Ginger LE GUIDE DE LA SIGNATURE ÉLECTRONIQUEENABLE GINGER

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Feb 19, 2020

Vous souhaitez tout savoir sur la signature électronique ? Ce guide est fait pour vous. Pour vous permettre de bien appréhender le sujet, DocuSign a réalisé un livre blanc complet répondant aux questions suivantes : Qu’est-ce que la signature électronique ? De quoi parle-t-on exactement ? Est-elle r...

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Les bases de la gestion du cycle de vie des contrats (CLM)Enable GingerEnable GingerCannot connect to Ginger Check your internet connection or reload LES BASES DE LA GESTION DU CYCLE DE VIE DES CONTRATS (CLM)ENABLE GINGERENABLE GINGERCANNOT CONNECT TO GINGER CHECK YOUR INTERNET CONNECTION OR RELOAD

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Feb 19, 2020

Les contrats sont la base du revenu des entreprises, il est donc essentiel que celles-ci se dotent de processus pour s’assurer que les contrats sont signés en temps et en heure, que les risques soient minimisés et les obligations légales assurées. Télchargez ce guide pour découvrir les bases de la g...

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 Vos collaborateurs méritent une expérience 100% digitale VOS COLLABORATEURS MÉRITENT UNE EXPÉRIENCE 100% DIGITALE

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Feb 19, 2020

Réussir sa transformation numérique est devenu un enjeu majeur pour l'entreprise, et notamment pour le département RH. Alors que de nouvelles formes de travail s'imposent (télétravail, co-working, BYOD...) et que les départements RH absorbent de nouvelles missions, la signature électronique joue un ...

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Des contrats gagnés. Sans papier.Enable Ginger DES CONTRATS GAGNÉS. SANS PAPIER.ENABLE GINGER

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Feb 19, 2020

Une véritable révolution digitale et commerciale s’opère depuis plusieurs années. La manière de faire des affaires évolue. Pour survivre dans ce monde en constante évolution, il est primordiale de pouvoir aujourd'hui générer, négocier, approuver et signer vos contrats – de façon 100% numérique. En b...

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Dites adieu au papier. DITES ADIEU AU PAPIER.

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Feb 19, 2020

Vous connaissez peut-être déjà la signature électronique DocuSign. Mais saviez-vous que DocuSign vous offrait aussi la possibilité de préparer, signer, exécuter et gérer vos accords ? Téléchargez ce nouvel eBook DocuSign pour découvrir comment automatiser et connecter l’ensemble du processus contrac...

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Selling Cross-Border For Dummies SELLING CROSS-BORDER FOR DUMMIES

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Feb 19, 2020

From item classification to duties calculation, get the information you need to stay compliant and reduce your risk of customs delays, rejected shipments, and unhappy customers.

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Global tax compliance driving the need for cross-border technology GLOBAL TAX COMPLIANCE DRIVING THE NEED FOR CROSS-BORDER TECHNOLOGY

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Feb 19, 2020

IDC evaluates the complexity of cross-border ecommerce and the role tax technology plays in facilitating international transactions.

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An Analysis of the Cross-Border Ecommerce Opportunity AN ANALYSIS OF THE CROSS-BORDER ECOMMERCE OPPORTUNITY

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Feb 19, 2020

Survey results from NAPCO Research identify the top issues online retailers have when selling cross-border and how they are addressing them.

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Selling Cross-Border For Dummies SELLING CROSS-BORDER FOR DUMMIES

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Feb 19, 2020

From item classification to duties calculation, get the information you need to stay compliant and reduce your risk of customs delays, rejected shipments, and unhappy customers.

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Global tax compliance driving the need for cross-border technology GLOBAL TAX COMPLIANCE DRIVING THE NEED FOR CROSS-BORDER TECHNOLOGY

whitepaper

Feb 19, 2020

IDC evaluates the complexity of cross-border ecommerce and the role tax technology plays in facilitating international transactions.

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An Analysis of the Cross-Border Ecommerce Opportunity AN ANALYSIS OF THE CROSS-BORDER ECOMMERCE OPPORTUNITY

whitepaper

Feb 19, 2020

Survey results from NAPCO Research identify the top issues online retailers have when selling cross-border and how they are addressing them.

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The Rise of the Digital Factory THE RISE OF THE DIGITAL FACTORY

whitepaper

Feb 19, 2020

There is a seismic shift happening in how enterprises create websites and other digital products. To create a competitive advantage, they need to move from project-focused iteration to innovation and continuous deployment. Learn how innovative companies are adapting to this shift by creating digital...

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Seven dimensions of scale: how to plan for technology infrastructure growth SEVEN DIMENSIONS OF SCALE: HOW TO PLAN FOR TECHNOLOGY INFRASTRUCTURE GROWTH

whitepaper

Feb 19, 2020

Download your copy of the white paper to learn: The most common scalability challenges that businesses encounter as they grow Seven specific dimensions of scale business leaders should consider when evaluating content platforms What a platform needs to scale and how the right infrastructure can help...

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From too many CMSes to a single content hub FROM TOO MANY CMSES TO A SINGLE CONTENT HUB

whitepaper

Feb 19, 2020

Are you looking to create digital products – websites, apps or devices – but have content stored in various forms across various systems? That can make workflows inefficient and governance ineffective. In short, it can make organizing and managing content for multiple outputs a mess. A content hub p...

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The Rise of the Digital Factory THE RISE OF THE DIGITAL FACTORY

whitepaper

Feb 19, 2020

There is a seismic shift happening in how enterprises create websites and other digital products. To create a competitive advantage, they need to move from project-focused iteration to innovation and continuous deployment Learn how innovative companies are adapting to this shift by creating digital ...

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From too Many CMSes to a Single Content Hub FROM TOO MANY CMSES TO A SINGLE CONTENT HUB

whitepaper

Feb 19, 2020

Are you looking to create digital products – websites, apps or devices – but have content stored in various forms across various systems? That can make workflows inefficient and governance ineffective. In short, it can make organizing and managing content for multiple outputs a mess. A content hub p...

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Personalized Marketing Blueprint PERSONALIZED MARKETING BLUEPRINT

whitepaper

Feb 19, 2020

Delivering hyper-personalized account experiences, regardless of channel or whether an inbound or outbound motion, enables B2B enterprises to engage customers in much deeper and more meaningful ways. Get the blueprint for personalized marketing and learn: Four pillars of the customer life cycle "bow...

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LinkedIn Ads Funnel for Account-Based Marketing How to Run LinkedIn Ads Like a Pro LINKEDIN ADS FUNNEL FOR ACCOUNT-BASED MARKETING HOW TO RUN LINKEDIN ADS LIKE A PRO

article

Feb 18, 2020

LinkedIn Ads have emerged as a true champion when it comes to feeding your sales team with high-quality leads. So much so, that it forever changed account-based marketing (ABM). LinkedIn’s precision targeting system can help you reach the right B2B audience, capture lead info and close those h...

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How To Optimize ABM With Influencer Marketing HOW TO OPTIMIZE ABM WITH INFLUENCER MARKETING

article

Feb 17, 2020

According to a new study from ITSMA / ABM Leadership Alliance, 73% of B2B marketers plan to increase ABM budgets in 2020 and 71% saw greater ROI within their ABM efforts compared to their traditional marketing initiatives. There is momentum behind ABM in the B2B marketing world and yet there is stil...

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How to speed up lead nurturing with Account-Based Marketing HOW TO SPEED UP LEAD NURTURING WITH ACCOUNT-BASED MARKETING

article

Feb 17, 2020

The B2B sales cycle can be a long journey with many twists and turns in the road. For example, when you’re selling a complex service or piece of software that’s going to impact multiple processes within a business, you need to be patient and attentive in your lead nurturing process. Howe...

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Why account-based advertising is worth exploring in 2020 WHY ACCOUNT-BASED ADVERTISING IS WORTH EXPLORING IN 2020

article

Feb 13, 2020

How do you command attention from your preferred companies when the online world is awash with so much content that it’s easy to get lost in the crowd? In the past, creating good-quality articles and sharing them on social media might have been enough to drive buyers to your site. But this tac...

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Account Based Marketing: 3 Ways an ABM Approach Pays Off ACCOUNT BASED MARKETING: 3 WAYS AN ABM APPROACH PAYS OFF

article

Feb 13, 2020

While account-based marketing (ABM) is nothing new, B2B marketers now have more data and better tools than they had in the past to identify high value accounts, drive greater targeting and personalization of campaigns and attribute, and measure performance. An increasing number of marketers consider...

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The MarTech Stack You Need To Execute ABM In 2020 THE MARTECH STACK YOU NEED TO EXECUTE ABM IN 2020

article

Feb 13, 2020

Account-based marketing (ABM) has become a critical strategy for B2B marketers as it allows companies to reduce customer acquisition costs, streamline targeting and generate more business within targeted key accounts. However, companies have to invest in a wide range of software tools to execute ABM...

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Top 5 Things To Know About Account Based Marketing 2020 TOP 5 THINGS TO KNOW ABOUT ACCOUNT BASED MARKETING 2020

article

Feb 13, 2020

Trying to reach the masses by using marketing strategies that target many people at once can very effective for some businesses. With some businesses, it may not be the best approach because it could waste a lot of time and yield unsatisfying results. When targeting individual decision-makers in cer...

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GENERATING LEAD THROUGH ACCOUNT BASED MARKETING GENERATING LEAD THROUGH ACCOUNT BASED MARKETING

article

Feb 12, 2020

Account based marketing (ABM) focus on generating high-volume of leads through different lead generation program.In ABM you focus on generating the right leads and then after that reach out to them on deeper and more attractive ways.Here are Account Based marketing best practices to generate more le...

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State of Contract Management 2019 STATE OF CONTRACT MANAGEMENT 2019

whitepaper

Feb 12, 2020

In 2019, as companies determine the direction of their digital transformation efforts, opportunities abound tore examine contract management processes and technology. And it appears this process has already begun. According to Forrester, more than 60% of organisations say they intend to improve thei...

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Seven Digital Best Practices for Legal Professionals SEVEN DIGITAL BEST PRACTICES FOR LEGAL PROFESSIONALS

whitepaper

Feb 12, 2020

What does it take to “go digital” in legal? Industry experts predict that successful businesses will soon become 100% digital for all transactions. The key challenge is how to “go digital” in the right ways. For most companies, it will be an incremental journey. This best practices whitepaper outlin...

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Eight Digital Best Practices for Procurement Professionals EIGHT DIGITAL BEST PRACTICES FOR PROCUREMENT PROFESSIONALS

whitepaper

Feb 12, 2020

What does it take to “go digital” in procurement? Industry experts predict that successful businesses will soon become 100%digital for all transactions. The key challenge is how to “go digital” in the right ways. For many companies, it will be an incremental journey. Download this whitepaper and dis...

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Account Selection: How To Win Before You Start ACCOUNT SELECTION: HOW TO WIN BEFORE YOU START

article

Feb 11, 2020

The first step in any account based go-to-market program is to create a target account list. Whether based on a formal Ideal Customer Profile (ICP) or not, the target account list represents an organization’s definition of the best accounts and those most likely to become customers. But in rea...

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Account Based Marketing: A novel marketing approach, helping enterprises to reap high ROI ACCOUNT BASED MARKETING: A NOVEL MARKETING APPROACH, HELPING ENTERPRISES TO REAP HIGH ROI

article

Feb 10, 2020

Conventional Marketing is being gradually replaced by the account level personalisation aka. Account-Based Marketing or Account-Based Selling. It is more than just another strategic approach to marketing helping enterprises to target and acquire high value customers. Adding to this, advances in mode...

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ABM IS ESSENTIAL FOR THE ALIGNMENT OF SALES AND MARKETING TEAMS ABM IS ESSENTIAL FOR THE ALIGNMENT OF SALES AND MARKETING TEAMS

article

Feb 10, 2020

Account-Based Marketing has been one of the most preferred B2B strategies for marketers. More than 90% of marketers believe that ABM is essential for the alignment of sales and marketing teams. ABM is all about fostering a better relationship with your target accounts. And especially in this digital...

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How to Successfully Set Up and Measure Your Account-Based Marketing Strategy HOW TO SUCCESSFULLY SET UP AND MEASURE YOUR ACCOUNT-BASED MARKETING STRATEGY

article

Feb 10, 2020

The first lesson in this article is to stop thinking differently about ABM and B2B. Sangram Vajre is spot on when he exclaims that “ABM is B2B.” There is no real difference. Whether named or unnamed, every single campaign you launch as a B2B marketer caters to personas in different accou...

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5 Steps for Succeeding in Account-Based Marketing 5 STEPS FOR SUCCEEDING IN ACCOUNT-BASED MARKETING

article

Feb 10, 2020

Relative to the mass-market approach of the B2C world, B2B promotion requires a much more targeted approach. The customers are fewer and more discerning but commensurably more valuable and enduring so whether you’re trying to win over a new client or simply keep an existing client on your side...

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What, when and why to invest in martech for account based marketing WHAT, WHEN AND WHY TO INVEST IN MARTECH FOR ACCOUNT BASED MARKETING

article

Feb 07, 2020

Are you interested in buying technology for your Account Based Marketing but a bit baffled by the array available? You’re not alone. Our new Account Based Marketing industry survey shows that the second biggest challenge in deploying ABM martech (after a lack of resource and skills) is poor cl...

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How Asset Management Marketers Can Leverage ABM to Deliver a Personalized Client Experience HOW ASSET MANAGEMENT MARKETERS CAN LEVERAGE ABM TO DELIVER A PERSONALIZED CLIENT EXPERIENCE

article

Feb 06, 2020

Advisors, distributor relationships, consultants, and institutions continue to place high value on the experience they have with their asset management firm partners. The experience these clients have plays an important role in acquiring, retaining, and growing assets under management (AUM).Today, 6...

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The Importance of Account Based Marketing THE IMPORTANCE OF ACCOUNT BASED MARKETING

article

Feb 05, 2020

Marketing without creativity is like driving with your eyes closed. New innovations and new developments are part of the evolution of marketing. How do you keep up with such rapid advancement happening in a single department of an organization? In recent times, there has been a lot of developments i...

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xiQ - AI for Account Intelligence XIQ - AI FOR ACCOUNT INTELLIGENCE

video

Feb 05, 2020

xiQ is an AI-based, B2B Sales and Marketing Platform. Sellers that win deals have their finger on the PULSE of their accounts 24/7. xiQ is your one stop for all your account intelligence.

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Savvy sales coaching: 5 ways to build a top-performing team SAVVY SALES COACHING: 5 WAYS TO BUILD A TOP-PERFORMING TEAM

whitepaper

Feb 05, 2020

Coaching is a critical component to help your sales team succeed. You can coach your teams more effectively with the actionable data and insights they gain from Microsoft Relationship Sales, which brings together the powerful combination of LinkedIn Sales Navigator and Dynamics 365 Sales. Read a lis...

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Three Keys to Exceeding Buyer Expectations THREE KEYS TO EXCEEDING BUYER EXPECTATIONS

whitepaper

Feb 05, 2020

Only 23% of business buyers say that sellers provide an excellent experience. How can your sales team make the shift to a buyer-centric model so they can meet – or even exceed – the high expectations of B2B buyers? In this eBook, you’ll discover how your sellers can foster stronger relationships wit...

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 How The World’S Best Brands And Retailers Connect With Consumers To Make Shopping Feel Personal HOW THE WORLD’S BEST BRANDS AND RETAILERS CONNECT WITH CONSUMERS TO MAKE SHOPPING FEEL PERSONAL

whitepaper

Feb 05, 2020

Shopping has never been more dynamic, creating new challenges for brands and retailers. From ratings and reviews to questions and answers to recommendations from friends, family, and even influencers on social media, today’s consumer has never been more empowered — and has never had access to such a...

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 Three Keys to Exceeding Buyer Expectations THREE KEYS TO EXCEEDING BUYER EXPECTATIONS

whitepaper

Feb 05, 2020

Only 23% of business buyers say that sellers provide an excellent experience. How can your sales team make the shift to a buyer-centric model so they can meet – or even exceed – the high expectations of B2B buyers? In this eBook, you’ll discover how your sellers can foster stronger relationships wit...

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12 Requirements for a Modern Data Architecture in a Hybrid Cloud World Whitepaper 12 REQUIREMENTS FOR A MODERN DATA ARCHITECTURE IN A HYBRID CLOUD WORLD WHITEPAPER

whitepaper

Feb 05, 2020

Read 12 Requirements for a Modern Data Architecture in a Hybrid Cloud World to learn the key characteristics to look for in a modern data platform: Spanning on-premises and cloud infrastructures Handling data at rest and in motion Managing the complete data lifecycle Delivering consistent data secur...

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Forrester Report: Build Competitive Advantage Through Customer Engagement and AI FORRESTER REPORT: BUILD COMPETITIVE ADVANTAGE THROUGH CUSTOMER ENGAGEMENT AND AI

whitepaper

Feb 05, 2020

You’re hearing a lot about customer experience (CX) lately. You’ve probably heard that CX is an important factor — perhaps the most important factor — that separates you from your competitors. But do you really believe it? Has your business prioritized it? And are you delivering a good customer expe...

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Forrester Email Marketing Can Launch Customer Obsession FORRESTER EMAIL MARKETING CAN LAUNCH CUSTOMER OBSESSION

whitepaper

Feb 05, 2020

Email provides the wedge into customer-obsessed marketing. Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the customer, where established business operations don't work. Yet most marketing functions still rely on de...

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Marketing Automation Is More Than Software MARKETING AUTOMATION IS MORE THAN SOFTWARE

whitepaper

Feb 05, 2020

Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exce...

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Bulk Up Your Business Case For Marketing Automation BULK UP YOUR BUSINESS CASE FOR MARKETING AUTOMATION

whitepaper

Feb 05, 2020

Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exce...

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Forrester Report: AI Boosting Retail Productivity FORRESTER REPORT: AI BOOSTING RETAIL PRODUCTIVITY

whitepaper

Feb 05, 2020

Many retailers are looking to artificial intelligence and automation to help them solve business challenges. But a closer look at industry leaders reveals that maturity in these areas makes all the difference. The Forrester study commissioned by Adobe: Mature Your AI Practice To Boost Growth ​to lea...

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Data Sets the Stage for Amazing Retail Experiences DATA SETS THE STAGE FOR AMAZING RETAIL EXPERIENCES

whitepaper

Feb 05, 2020

Create perfectly choreographed shopping experiences backed by data, and leave customers shouting for an encore. Read our in-depth article, Data Sets the Stage for Amazing Retail Customer Experiences, to find out: Why connecting data across every interaction is so important What leading brands are do...

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The Rise of the Digital Factory THE RISE OF THE DIGITAL FACTORY

whitepaper

Feb 05, 2020

There is a seismic shift happening in how enterprises create websites and other digital products. To create a competitive advantage, they need to move from project-focused iteration to innovation and continuous deployment Learn how innovative companies are adapting to this shift by creating digital ...

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From too Many CMSes to a Single Content Hub FROM TOO MANY CMSES TO A SINGLE CONTENT HUB

whitepaper

Feb 05, 2020

Are you looking to create digital products – websites, apps or devices – but have content stored in various forms across various systems? That can make workflows inefficient and governance ineffective. In short, it can make organizing and managing content for multiple outputs a mess. A content hub p...

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 ビジネスの成長のために Office 365 で時間を節約する ヒント ビジネスの成長のために OFFICE 365 で時間を節約する ヒント

whitepaper

Feb 05, 2020

Word、PowerPoint、Excel などの Office アプリケーションの生産性については、皆様がよくご存じのとおりです。この速習講座で、クラウドベースの Office 365 を採用し、常に最新バージョンのアプリで毎月追加される新機能を利用する方法をご確認ください。 「Office 365 速習講座」をダウンロードし、時間や費用の節約に役立つヒントをご覧になるほか、以下の点を含め、より多くの成果を達成するために、生産性に関する実践的なヒントをご確認ください。 外出先で共同作業を的確に進める 顧客により効果的に関与し、関係を維持する 会社の安全を確保し、データを保護する 人工知能 (...

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 Microsoft 365 Business 簡単ト レーニング MICROSOFT 365 BUSINESS 簡単ト レーニング

whitepaper

Feb 05, 2020

Microsoft 365 Business を導入すると、社員の生産性が向上するだけでなく、テクノロジの管理も容易になります。次のポイントに沿って詳しく解説します。 常に有効なセキュリティでリスクを軽減 チームでより多くのことを達成する どこにいても作業できる

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 社員の意欲と生産性を高め るための 5 つのポイント 社員の意欲と生産性を高め るための 5 つのポイント

whitepaper

Feb 05, 2020

デバイスがあふれ、多様な働き方が増えてきた今日、最高の成果を上げるのに最適なツールを社員に与えるのは、そう簡単なことではありません。この eBook は社員の充実した働き方をサポートするテクノロジの選択について紹介します。 企業データを保護する より多くの成果を達成する 社員のスケジュールを把握する 社員のスケジュールを把握する より重要なタスクに時間を使えるようにする

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The B2B Marketer’s Lead Generation Field Guide THE B2B MARKETER’S LEAD GENERATION FIELD GUIDE

whitepaper

Feb 05, 2020

Take this field guide in hand and find the best path to fill your funnel with quality leads. Quickly learn how to choose the right content, right platforms, and the right times to get more quality leads to raise their hands and take the next steps in their journey. In the Lead Generation Field Guide...

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7 B2B Strategies You Need to Know About To Build a Better Marketing Plan 7 B2B STRATEGIES YOU NEED TO KNOW ABOUT TO BUILD A BETTER MARKETING PLAN

whitepaper

Feb 05, 2020

From ABM to predictive analytics, your B2B marketing strategy should resemble a patchwork quilt of methods and techniques all knitted together by the needs of your buyers. Read on to learn the best of: Customer-centric marketing Account-based marketing Sales enablement 2.0

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A Smarter Sales Stack: Using Dynamics 365 to Drive Productivity and Efficiency A SMARTER SALES STACK: USING DYNAMICS 365 TO DRIVE PRODUCTIVITY AND EFFICIENCY

whitepaper

Feb 05, 2020

Improve and simplify relationships between your customers and your sales team with Microsoft Relationship Sales—a solution that combines Office 365 with Dynamics 365 and LinkedIn Sales Navigator. With this solution, your sales team gets: The look and feel of their favorite Office 365 tools, such as ...

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Amplify Your Sales Team AMPLIFY YOUR SALES TEAM'S PRODUCTIVITY WITH DYNAMICS 365 AND OFFICE 365

whitepaper

Feb 05, 2020

Only 23 percent of customers say that sellers provided an excellent experience.* Help deliver an outstanding experience to every single customer with Microsoft Relationship Sales solution—combining Dynamics 365 and LinkedIn Sales Navigator capabilities with the Office 365 tools you already use. You’...

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8 Digital Best Practices For Sales Professionals 8 DIGITAL BEST PRACTICES FOR SALES PROFESSIONALS

whitepaper

Feb 05, 2020

Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales organisations that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages. Sales professionals are most effective when th...

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 Aruba Central To Success Of Mobile-First Strategy At Pioneering UK School ARUBA CENTRAL TO SUCCESS OF MOBILE-FIRST STRATEGY AT PIONEERING UK SCHOOL

whitepaper

Feb 05, 2020

Central cloud-based network management is catching the eye of the schools opting to revamp its approach to teaching by leveraging on modern information technologies. Ensuring a real-time collaborative and learning experience, along with an easy-to-share 24x7 wireless network connectivity has become ...

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 Aruba Creates Outdoor Network To Deliver High-Performance Wi-Fi To Campsites ARUBA CREATES OUTDOOR NETWORK TO DELIVER HIGH-PERFORMANCE WI-FI TO CAMPSITES

whitepaper

Feb 05, 2020

Wireless service provision has become a fundamental need to stay ahead in business. Molecaten, a Dutch campsite operator, was looking for a solution to create outdoor network to deliver high-performance wi-fi to campsites for continued improvements across the business establishing them as a leader a...

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Six Questions to Ask When Choosing a Cloud-Managed Network SIX QUESTIONS TO ASK WHEN CHOOSING A CLOUD-MANAGED NETWORK

whitepaper

Feb 05, 2020

Progressive enterprises are rapidly moving towards cloud-managed networks reducing the burden on their IT staff and gradually shifting from a CapEx model to an OpEx model spreading the costs over time. But when it comes to choosing the right cloud-managed network solution for your organisation, some...

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Can Cloud-Managed Networks Really Drive Competitive Advantage? CAN CLOUD-MANAGED NETWORKS REALLY DRIVE COMPETITIVE ADVANTAGE?

whitepaper

Feb 05, 2020

Business with limited IT resources and networking expertise are also adopting cloud-managed networks today. The simplicity of logging into a support system without worrying about the backend infrastructure makes it more attractive. Large retailers and multi-store operators look at solutions that exp...

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Digital Personalization 101 DIGITAL PERSONALIZATION 101

whitepaper

Feb 05, 2020

Digital marketing has made a profound shift in focus. Today, the customer—not the company or the product—is now at the center of all marketing initiatives. This customer-first approach means that the customer is acknowledged as an individual, rather than simply being a small part of your base or aud...

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Drei Schlüssel: So übertreffen Sie die Erwartungen Ihrer Kunden DREI SCHLÜSSEL: SO ÜBERTREFFEN SIE DIE ERWARTUNGEN IHRER KUNDEN

whitepaper

Feb 05, 2020

Nur 23 Prozent der Einkäufer von Unternehmen geben an, dass ihre vertrieblichen Ansprechpartner ihnen ein herausragendes Einkaufserlebnis bieten. Wie kann Ihr Vertriebsteam den Wechsel zu einem kundenzentrierten Modell vollziehen, damit es die hohen Erwartungen der B2B-Einkäufer erfüllen oder sogar ...

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Digital Personalization: Taking an Agile Approach DIGITAL PERSONALIZATION: TAKING AN AGILE APPROACH

whitepaper

Feb 05, 2020

Successful personalisation is a result of people, process and technology, and in that order. Both the people who are building personalised experiences and the people who they are being built for must be at the center of any personalisation initiative. In fact, you can think of personalisation simply...

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Coaching für Verkaufsexperten: 5 Möglichkeiten, ein erfolgreiches Team aufzubauen COACHING FÜR VERKAUFSEXPERTEN: 5 MÖGLICHKEITEN, EIN ERFOLGREICHES TEAM AUFZUBAUEN

whitepaper

Feb 05, 2020

Coaching ist eine wichtige Komponente, mit der Sie Ihrem Vertriebsteam zum Erfolg verhelfen. Sie können Ihre Teams mit den aussagekräftigen Daten und Einblicken aus Microsoft Relationship Sales effektiver coachen, da es LinkedIn Sales Navigator und Dynamics 365 Sales effektiv vereint. Lesen Sie eine...

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Modeling ROI for Personalization MODELING ROI FOR PERSONALIZATION

whitepaper

Feb 05, 2020

Personalisation, while increasingly important to an organisation's success, is not a simple task. Implementing personalisation requires a transformation and transformations live or die based on senior stakeholder commitment, governance and control. These three things are best achieved when there’s a...

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25 years of digital advertising. Dizzying change. Amazing opportunity. 25 YEARS OF DIGITAL ADVERTISING. DIZZYING CHANGE. AMAZING OPPORTUNITY.

whitepaper

Feb 05, 2020

1994. The first-ever banner ad launched. The first “click here.’ Now, 25 years later,spending on digital advertising is big business — and it’s becoming moresophisticated, more customer-focused, and more dynamic. That’s exciting. At Adobe, we’ve been there from the early days — providing designers w...

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Add more “R” to your ROI with Adobe Experience Cloud. ADD MORE “R” TO YOUR ROI WITH ADOBE EXPERIENCE CLOUD.

whitepaper

Feb 05, 2020

Relevant and meaningful customer experiences can generate big returns for your business. According to Forrester Consulting, the Total Economic Impact™ of Adobe Experience Cloud reports a whopping 242% return on investment in just three years. Use our new tool to see your potential ROI with Adobe Exp...

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Personalisation pays off Big time. PERSONALISATION PAYS OFF BIG TIME.

whitepaper

Feb 05, 2020

In the last year, Adobe has helped companies across industries personalise experiences for their customers — and drove $128 billion in revenue overall. Clearly, personalised customer experiences pay off. But that doesn’t mean they’re easy to create. You need an expansive strategy to cover all your b...

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The Forrester Wave: Data Management Platforms In Asia Pacific THE FORRESTER WAVE: DATA MANAGEMENT PLATFORMS IN ASIA PACIFIC

whitepaper

Feb 05, 2020

In our 39-criterion evaluation of data management platforms (DMPs) in Asia Pacific (AP), we identified the 10 most significant ones — Adobe, BrainPad, Cxense, iPinYou, Lotame, nEqual, Oracle, Salesforce, Talkingdata, and TG360 — and researched, analyzed, and scored them. This report shows how each p...

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Unite customer experiences by uniting data and content. UNITE CUSTOMER EXPERIENCES BY UNITING DATA AND CONTENT.

whitepaper

Feb 05, 2020

Every effective customer experience combines data and content in some way. And as the bar for great customer journeys continues to rise, organisations need an enterprise platform that can help them manage content as well as their data. Learn how IT is now helping deliver omnichannel experiences by r...

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Return on Investment after adopting Adobe Experience Cloud RETURN ON INVESTMENT AFTER ADOPTING ADOBE EXPERIENCE CLOUD

whitepaper

Feb 05, 2020

Achievements in financial growth start with improvements around customer experience management (CXM), consisting of strengthening your digital foundation, improving customer insights, making every customer engagement personal, and delivering the right experience at the right time. Productivity gains...

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Prepare Your Business For The Future of Commerce. PREPARE YOUR BUSINESS FOR THE FUTURE OF COMMERCE.

whitepaper

Feb 05, 2020

According to Internet Retailer, almost 50% of surveyed retailers made an ecommerce platform their top investment priority in the coming year.* Digital businesses are looking to solutions that are customisable and scalable to stay competitive in the market. Read the 2019 Guide to Ecommerce Platforms ...

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The Forrester Wave: Data Management Platforms In Asia Pacific, Q3 2019 THE FORRESTER WAVE: DATA MANAGEMENT PLATFORMS IN ASIA PACIFIC, Q3 2019

whitepaper

Feb 05, 2020

Marketers in Asia Pacific are increasingly embracing data-driven marketing. a whopping 65% of marketing decision makers we surveyed in aP say that they plan to spend more of their marketing budgets on market research or data services in the next 12 months. This report shows how each provider measure...

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Transforming into an Experience-Driven Business TRANSFORMING INTO AN EXPERIENCE-DRIVEN BUSINESS

whitepaper

Feb 05, 2020

Adobe Experience Cloud, interviewed organizations struggled to get a 360-degree view of their customers using disparate, homegrown and third-party marketing and digital experience technologies that were poorly integrated. Furthermore, organizations had no way to empirically test what impacted the cu...

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Evolve Your ERP: Enable Corporate Agility with Dynamics 365 EVOLVE YOUR ERP: ENABLE CORPORATE AGILITY WITH DYNAMICS 365

whitepaper

Feb 05, 2020

Is your legacy ERP holding back your business? Current research shows that more than 60% of businesses with at least one ERP solution in place still rely primarily on an on-premise system. Learn how upgrading to a cloud-based ERP with Microsoft Dynamics 365 will help you make your company agile and ...

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How Small Businesses Can Close Sales More Quickly HOW SMALL BUSINESSES CAN CLOSE SALES MORE QUICKLY

whitepaper

Feb 05, 2020

Every business has prospects who say they want to buy, but take forever to sign on the dotted line. Why? To find out, we interviewed more than 500 growing businesses on digital sales technology, plus other key closing factors. Then we poured our findings into this report. What’s holding you back fro...

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Modular ERP: The Key to Corporate Agility MODULAR ERP: THE KEY TO CORPORATE AGILITY

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Feb 05, 2020

Discover why companies are moving to a more modular, adaptable cloud enterprise resource planning (ERP) solution that unifies their financial and business operations across manufacturing, retail, supply chain, inventory, and transportation management. Read this e-book to see how Microsoft Dynamics 3...

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Build Better Drupal Sites Faster with Acquia Lightning BUILD BETTER DRUPAL SITES FASTER WITH ACQUIA LIGHTNING

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Feb 05, 2020

Prioritizing digital experiences is difficult. To meet today's customer demands and business needs, Web developers and site builders need the ability to build better and faster than ever before. Acquia Lightning, an open source Drupal distribution, streamlines the process of building and delivering ...

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Ultimate Guide to Drupal 8 ULTIMATE GUIDE TO DRUPAL 8

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Feb 05, 2020

Whether you're a site builder, module or theme developer, or simply an end user of a Drupal website, you'll find new features in Drupal 8 to give you the freedom to build great digital experiences. As the foremost expert in Drupal 8, Acquia has developed this ultimate guide to Drupal 8 to help you m...

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State of Sales Report STATE OF SALES REPORT

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Feb 05, 2020

Learn why data-driven sales is taking off in our latest survey of 2,900 sales pros worldwide. Our new research study explores: The profound shift in what customers want from salespeople The challenge of balancing sales objectives today How top teams use data and AI to aid buyers and sellers Why cros...

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Get More From Your Leads GET MORE FROM YOUR LEADS

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Feb 05, 2020

Leads are the lifeblood of new business, yet it can be tough to strike a balance between lead quantity and quality. Find out how a shared platform makes it easy to: Align sales and marketing Raise quality and volume Track leads from click to close Clearly measure success

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How AI is Changing Contracts HOW AI IS CHANGING CONTRACTS

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Feb 05, 2020

Contracting is a common activity, but few firms do it efficiently or effectively. It has been estimated that inefficient contracting causes firms to lose from 5 to 40 percent of value on a given deal. But recent technological developments, like artificial intelligence (AI), are helping companies ove...

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From too Many CMSes to a Single Content Hub FROM TOO MANY CMSES TO A SINGLE CONTENT HUB

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Feb 05, 2020

Are you looking to create digital products – websites, apps or devices – but have content stored in various forms across various systems? That can make workflows inefficient and governance ineffective. In short, it can make organizing and managing content for multiple outputs a mess. A content hub p...

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The Rise of the Digital Factory THE RISE OF THE DIGITAL FACTORY

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Feb 05, 2020

There is a seismic shift happening in how enterprises create websites and other digital products. To create a competitive advantage, they need to move from project-focused iteration to innovation and continuous deployment. Learn how innovative companies are adapting to this shift by creating digital...

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The Total Economic Impact™ of DocuSign by Forrester Consulting THE TOTAL ECONOMIC IMPACT™ OF DOCUSIGN BY FORRESTER CONSULTING

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Feb 05, 2020

While it’s easy to understand how business agreement technologies like e-signature can accelerate and simplify the way you do business, it’s harder for organisations to quantify these benefits in monetary terms. That’s why DocuSign commissioned Forrester to conduct a Total Economic Impact™ (TEI) stu...

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How to Power Your B2B Marketing with Artificial Intelligence HOW TO POWER YOUR B2B MARKETING WITH ARTIFICIAL INTELLIGENCE

article

Feb 04, 2020

In B2B marketing, artificial intelligence (AI) is bigger than ever. It’s helping power many innovations, including real-time next best offers, predictive journeys, intelligent segmentation, programmatic advertising, and dynamic websites just to name a few. With so many great applications, it&r...

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Thinking Differently about ABM Segmentation and Account Engagement THINKING DIFFERENTLY ABOUT ABM SEGMENTATION AND ACCOUNT ENGAGEMENT

article

Feb 04, 2020

Account based marketing (ABM) hinges on sales and marketing identifying and aligning on the accounts and contacts to pursue, and then engaging those accounts with relevant and personalized messages and offers. Needless to say, segmentation is the cornerstone for driving ABM engagement. There are dif...

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6 Benefits of Account-Based Marketing for B2B Companies 6 BENEFITS OF ACCOUNT-BASED MARKETING FOR B2B COMPANIES

article

Feb 04, 2020

In B2B marketing, it’s been tough to avoid conversations about account-based marketing (ABM) recently. ABM is the direction our industry is going. And that’s no big surprise, since this approach helps teams focus, collaborate, and deliver positive results. If you haven’t started us...

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How Adobe achieves alignment and ABM success with LinkedIn HOW ADOBE ACHIEVES ALIGNMENT AND ABM SUCCESS WITH LINKEDIN

video

Feb 04, 2020

Collaboration across marketing and sales on LinkedIn helps Adobe deliver consistent, relevant experiences throughout their customer’s journey.

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Customer Success vs Account Management: Understanding What Each Team Does CUSTOMER SUCCESS VS ACCOUNT MANAGEMENT: UNDERSTANDING WHAT EACH TEAM DOES

article

Feb 04, 2020

Customer success and account management share common goals: Building customer loyalty and driving growth. Still, considering customer success vs account management reveals some insight into the contributions of both roles. One way of looking at it is that Account Managers operate reactively often wi...

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The Future Of ABM Is RBM THE FUTURE OF ABM IS RBM

article

Feb 03, 2020

As marketers are well aware, artificial intelligence emerged as a prime buzzword of 2019. While some marketing automation companies may be leveraging advanced data analytics capabilities and taking license to call it artificial intelligence, the future optics look much more exciting than the present...

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ABM Campaigns: Why it’s The Best Strategy in Modern Marketing ABM CAMPAIGNS: WHY IT’S THE BEST STRATEGY IN MODERN MARKETING

article

Feb 03, 2020

Account-based marketing, on the other hand, appears to be the opposite of inbound marketing strategy. This time, instead of using the board reaching program that is primarily designed to reach a huge number of prospective clients, the ABM campaign strategy is centered on sales resource that is focus...

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How To Use Account Based Marketing Effectively Within Your Business HOW TO USE ACCOUNT BASED MARKETING EFFECTIVELY WITHIN YOUR BUSINESS

article

Feb 01, 2020

As business professionals, we all understand the value of customer relations. And, as the digital world plays rise to an increasing demand for more one on one contact from customers, it’s clear to see why people focused marketing is on the increase. It is this need for human interaction and mo...

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Why You Should Incorporate SEO In Your Account-Based Marketing Strategy? WHY YOU SHOULD INCORPORATE SEO IN YOUR ACCOUNT-BASED MARKETING STRATEGY?

article

Jan 31, 2020

Maximizing the efforts, efficiency and ROI of Account-Based Marketing (ABM) campaigns is every marketer’s goal. An inbound marketing hack that can assist companies in achieving this goal is Search Engine Optimization (SEO). In the age of digital transformation, the highly targeted ABM combined...

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HubSpot ABM or Account-Based Marketing Company Score HUBSPOT ABM OR ACCOUNT-BASED MARKETING COMPANY SCORE

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Jan 29, 2020

Ready to learn more about HubSpot ABM or Account-Based Marketing Company Score in 2020? If you are you looking to add company scoring to your ABM or account-based marketing efforts then you are in luck. In this HubSpot ABM Company Score tutorial, you will learn exactly how to achieve company scores ...

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How to Use Account-Based Marketing to Drive Revenue HOW TO USE ACCOUNT-BASED MARKETING TO DRIVE REVENUE

article

Jan 29, 2020

Marketing is responsible for lead generation, but casting a wide net for attracting visitors you want to convert can hurt lead quality. Many companies are getting more targeted in creating content to capture leads, applying an account-based marketing approach. The main difference account-based marke...

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AI In Account-Based Marketing: The Next Level of Sales Development? AI IN ACCOUNT-BASED MARKETING: THE NEXT LEVEL OF SALES DEVELOPMENT?

article

Jan 29, 2020

Ever since being introduced to the world of sales development, account-based marketing has been helping B2B companies close more deals and increase conversions within a much shorter period of time. Naturally, this direction of marketing is not going anywhere. In time, it’s going to grow and re...

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How to Boost Pipeline Velocity With ABM: 5 Essential Tips HOW TO BOOST PIPELINE VELOCITY WITH ABM: 5 ESSENTIAL TIPS

article

Jan 28, 2020

ABM, or account-based marketing, is one way to accelerate pipeline velocity and find shortcuts through the buyer journey. In this post, you’ll learn about five tips to run successful and cost-effective account-based marketing campaigns, whether you’re starting from scratch or already hav...

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11 Account-Based Marketing Tactics to Turn Prospects into Customers 11 ACCOUNT-BASED MARKETING TACTICS TO TURN PROSPECTS INTO CUSTOMERS

article

Jan 27, 2020

Account-based marketing tactics are a critical strategy for startups and enterprise sales teams. Account-Based Marketing strategies (ABM) has become one of the most effective strategies used by modern companies. Account-based marketing examples exist in startup to larger businesses. While some thoug...

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ABM and AI: A B2B Marketing Combination That Could Completely Change the Game ABM AND AI: A B2B MARKETING COMBINATION THAT COULD COMPLETELY CHANGE THE GAME

article

Jan 27, 2020

Account-based marketing was developed to allow B2B marketers to deliver more personalized experiences to prospects and consumers. While ABM has been shown to outperform traditional marketing by 171%, ABM still isn’t where we need it to be. Using marketing automation and digital ads, marketers ...

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5 Trends That Impacted B2B Event Marketing in 2019: Guide for 2020 5 TRENDS THAT IMPACTED B2B EVENT MARKETING IN 2019: GUIDE FOR 2020

article

Jan 27, 2020

Year 2019 saw major developments in innovative event marketing as more and more businesses used artificial intelligence, voice search engine optimization, account-based marketing approaches, and more targeted outreach methods to create more digitized and personalized B2B marketing campaigns.

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How AI supports Account-based marketing to grow your company HOW AI SUPPORTS ACCOUNT-BASED MARKETING TO GROW YOUR COMPANY

article

Jan 25, 2020

Account-based tactics are gaining wider acceptance in the B2B world. According to ITSMA research, marketers are now allocating 28% of their budget to ABM, up from 20% last year. That’s not surprising since ABM helps companies reach, differentiate, attract, and serve enough customers to help th...

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Why Experimentation And Personalization Are Pivotal For Account-Based Marketing? WHY EXPERIMENTATION AND PERSONALIZATION ARE PIVOTAL FOR ACCOUNT-BASED MARKETING?

article

Jan 24, 2020

The B2B marketing renaissance witnessed an increased adoption of account-based marketing (ABM) as global marketers recognized its power. However, owing to the diverse nature of ABM use cases, marketers are required to focus on customization rather than replication. The marketing efforts would not pr...

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What is Account Based Marketing & Can It Boost Your B2B Marketing? WHAT IS ACCOUNT BASED MARKETING & CAN IT BOOST YOUR B2B MARKETING?

article

Jan 23, 2020

Account Based Marketing or ABM is set to become one of the marketing watch-words for business-to-business marketing in 2020. An integrated and focused approach to marketing, it can provide significant results for businesses who sell to other businesses and can well define their target customers.

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IN THE WORLD OF MARKETING, ENGAGEMENT IS THE NEW BLACK IN THE WORLD OF MARKETING, ENGAGEMENT IS THE NEW BLACK

article

Jan 23, 2020

Many digital marketing approaches and platforms will have you believe it’s a volume game. Get enough impressions, shares, clicks and likes in the dark funnel, and you’ll eventually hit your target. Before the advent of account-based platforms (ABM), this was true to a degree. However, to...

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AI-powered B2B Sales & Marketing Platform AI-POWERED B2B SALES & MARKETING PLATFORM

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Jan 22, 2020

xiQ is an AI-powered, End-to-End, B2B Sales and Account-Based Marketing (ABM) platform that leverages AI.

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Improve Account-Based Marketing Strategies Via Social Media Channels IMPROVE ACCOUNT-BASED MARKETING STRATEGIES VIA SOCIAL MEDIA CHANNELS

article

Jan 22, 2020

The focus of an account-based marketing (ABM) strategy is to create quality and valuable leads that convert fast. You would generally not shout across the street to whisper something to someone, so you may be cynical when we tell you to use social media channels to vocalise your point and help stren...

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Marketing Year In Review: How’d We Do As An Industry? MARKETING YEAR IN REVIEW: HOW’D WE DO AS AN INDUSTRY?

article

Jan 22, 2020

While nearly every blog (including ours) is busily predicting what to expect in 2020, we’re going to do something a bit different and look back at our 2019 predictions piece to see how well we did as an industry in meeting our experts’ prognostications. Below are the 2019 trends predicte...

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What Account-Based Marketing Will Mean for B-to-B in 2020 WHAT ACCOUNT-BASED MARKETING WILL MEAN FOR B-TO-B IN 2020

article

Jan 22, 2020

It’s safe to say that 2020 will bring increased competition for b-to-b companies across geographies and market sectors. Adding to this already intense market is an increase in the number and diversity of roles involved in buying decisions, along with added pressure for b-to-b marketers to adhe...

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How do you Jumpstart Your Sales Efforts in the New Year and Uncover Hot Accounts HOW DO YOU JUMPSTART YOUR SALES EFFORTS IN THE NEW YEAR AND UNCOVER HOT ACCOUNTS

video

Jan 21, 2020

The new year often brings a lot of joy. You get to look back and see everything that you’ve accomplished in the last 12 months, and you get to look ahead at the limitless possibilities that the future holds.

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AI-powered SaaS Platform for B2B Strategic Sales & Account-Based Marketing AI-POWERED SAAS PLATFORM FOR B2B STRATEGIC SALES & ACCOUNT-BASED MARKETING

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Jan 21, 2020

xiQ is an AI-powered, End-to-End, B2B Sales and Account-Based Marketing (ABM) platform that leverages AI to: -Generate DISC personality insights to personalize client engagement at scale -Consistently generate highly engaging content to increase engagement by 10x -Extract first-hand intent data -Pro...

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4 Future-Proof Marketing Tips from Top CMOs in 2020 4 FUTURE-PROOF MARKETING TIPS FROM TOP CMOS IN 2020

article

Jan 21, 2020

There’s always so much happening in marketing, it can be hard to keep up. After all, marketers are at the forefront of connected customer experiences and delivering on everything brands promise. That’s a big responsibility. At the start of Dreamforce 2019, Salesforce’s second annua...

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Technology Voucher Programme - Miracle Digital Hong Kong TECHNOLOGY VOUCHER PROGRAMME - MIRACLE DIGITAL HONG KONG

article

Jan 21, 2020

The Innovation and Technology Commission has announced the Technology Voucher Programme (TVP) has been converted into a regular funding programme under the Innovation and Technology fund. The funding ceiling per applicant has been increased from HK$200,000 to HK$400,000, and the eligibility has also...

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Digital product design is the core of Digital Transformation - Miracle Digital Hong Kong DIGITAL PRODUCT DESIGN IS THE CORE OF DIGITAL TRANSFORMATION - MIRACLE DIGITAL HONG KONG

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Jan 21, 2020

The entire market of different industries is affected by digital technology. Good Digital products design can completely revolutionize an industry or optimizing an existing business process or service. Your digital product is the portal that your customers will directly engage with you. So an effect...

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The Rise of Account Based Marketing: Essentials to Success THE RISE OF ACCOUNT BASED MARKETING: ESSENTIALS TO SUCCESS

whitepaper

Jan 20, 2020

Aligning sales and marketing is one of the most common problems companies face. Managers find that often, sales and marketing have differentiating solutions when it comes to developing strategies; which can affect company revenue and lead generation efforts. With marketing known for its spending hab...

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3 Powerful Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy 3 POWERFUL SECRETS ENTERPRISES CAN UNLOCK FOR THEIR ACCOUNT-BASED MARKETING STRATEGY

article

Jan 20, 2020

According to Engagio’s 2019 ABM Market Research Report, about 75% of B2B companies have piloted or started building out their Account-Based Marketing strategy. But less than 5% have had a program for more than two years. ABM has become a major enterprise buzzword over the last decade, and you ...

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What is account-based marketing? How to master ABM strategy WHAT IS ACCOUNT-BASED MARKETING? HOW TO MASTER ABM STRATEGY

article

Jan 20, 2020

Account-based marketing (ABM) is a marketing approach where an organization directly and individually markets its products or services to a specific set of business accounts. During this process, the sales and marketing teams work together and are in sync with each other to deliver account-specific ...

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The 8 Commandments of Account-Based Marketing THE 8 COMMANDMENTS OF ACCOUNT-BASED MARKETING

article

Jan 17, 2020

Account-based marketing (ABM) is a tricky concept. While the practice has been around for almost a decade, it can be confusing to determine how to actually get an ABM program off the ground. Plus, once you’ve got a program up and running, there are many opinions on what it takes to make it wor...

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How to Prepare Your Database for Account Based Marketing HOW TO PREPARE YOUR DATABASE FOR ACCOUNT BASED MARKETING

article

Jan 17, 2020

Account Based Marketing (ABM) is at the forefront of modern B2B marketing practices. The strategy predicates itself on the concept of targeting a set of accounts that are a great fit for your product or service and engaging them with coordinating marketing outreach campaigns and programs. Marketing ...

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AI-INFUSED ABM TO ENHANCE CUSTOMER EXPERIENCE AI-INFUSED ABM TO ENHANCE CUSTOMER EXPERIENCE

article

Jan 16, 2020

When was the last time you had a great customer experience? Was it during a sales call, or did it pop out of an exceptional direct mail? Hubspot defines customer experience as "The impression you leave with your customer, resulting in how they think of your brand, across every stage of the cust...

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Account based marketing Tips and Tricks ACCOUNT BASED MARKETING TIPS AND TRICKS

video

Jan 16, 2020

Everywhere you turn, more and more B2B companies are embracing account-based marketing (ABM)

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3 Ways Artificial Intelligence Makes B2B Marketing More Efficient 3 WAYS ARTIFICIAL INTELLIGENCE MAKES B2B MARKETING MORE EFFICIENT

article

Jan 16, 2020

In most businesses, time equals money. This adage is especially true when it comes to marketing a B2B brand. Time wasted on administrative tasks or manual intervention is time that could instead be spent connecting with customers and creating value for your prospects. As a B2B marketing professional...

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5 Keys to a Successful Account Based Marketing Plan 5 KEYS TO A SUCCESSFUL ACCOUNT BASED MARKETING PLAN

article

Jan 16, 2020

Simply stated, Account Based Marketing is a B2B strategy that focuses on a targeted set of desired accounts using highly personalized campaigns. It provides marketing and sales teams with a number of advantages, including a faster sales process, cost effectiveness, and a more efficient use of market...

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How to Sell ABM to your Executive Team HOW TO SELL ABM TO YOUR EXECUTIVE TEAM

article

Jan 15, 2020

We’ve said it once and we’ll say it again, the B2B marketing paradigm is shifting, and account-based marketing (ABM) is shaping up to be the new norm. Marketers everywhere are championing ABM because we all know it works. However, there are still many challenges marketers face when tryin...

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3 Ways in Which ABM Can be Successful in 2020 3 WAYS IN WHICH ABM CAN BE SUCCESSFUL IN 2020

article

Jan 15, 2020

However, several B2B marketers struggle with ABM execution and measurement. The following are some of the top ways in which account-based marketing can be leveraged for successful marketing strategies in 2020.

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xiQ Workbench - AI for Account-Based Marketing XIQ WORKBENCH - AI FOR ACCOUNT-BASED MARKETING

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Jan 14, 2020

xiQ Workbench is an AI-powered, SaaS-based, all-in-one marketing platform that lets you create, curate, design, execute, and analyze campaigns.

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How to Use Uberflip to Execute Your ABM Campaigns at Scale HOW TO USE UBERFLIP TO EXECUTE YOUR ABM CAMPAIGNS AT SCALE

article

Jan 14, 2020

Most modern marketers understand that account-based marketing is now an essential strategy for effectively reaching and engaging with target accounts. The issue that many people are still running into, however, is being able to execute their ABM strategies at scale. The good news is, there are a num...

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How to Engage and Convert ABM Target Accounts with Conversational Marketing HOW TO ENGAGE AND CONVERT ABM TARGET ACCOUNTS WITH CONVERSATIONAL MARKETING

article

Jan 14, 2020

Account-based marketing, often known as ABM, is about becoming account-centric and taking a more targeted approach to marketing and sales. Over the past several years, the ABM buzz has caught on, so much so that 92% of companies are planning to start an ABM program, according to Constellation Resear...

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How to Improve Your Account-Based Marketing with AI HOW TO IMPROVE YOUR ACCOUNT-BASED MARKETING WITH AI

article

Jan 14, 2020

If you do account-based marketing (ABM), chances are that artificial intelligence can help you do it better. 6sense offers an AI-powered customer data platform that predicts where account-based marketing leads are in the buying journey. It then allows you to focus on the leads closest to closing. We...

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How To Run A Successful ABM Campaign HOW TO RUN A SUCCESSFUL ABM CAMPAIGN

article

Jan 13, 2020

It’s important to have the right mindset when you come into work. Some people meditate in the morning to get themselves in the right headspace. Others find solace in a good book. And a few prefer to just catch a few extras Z’s on their morning commute. But for Kevin O’Malley, VP of...

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THE NEXT STEP OF ABM THE NEXT STEP OF ABM

article

Jan 13, 2020

As the technology evolved, ABM began to lose ground to inbound marketing – of course it makes more sense to talk to the people that search for your products and services in the first place. Very soon, it turned out that the ABM was seen as the old way of doing things and inbound was the new, b...

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HOW ARTIFICIAL INTELLIGENCE WILL REVAMP MARKETING DYNAMICS IN 2020 HOW ARTIFICIAL INTELLIGENCE WILL REVAMP MARKETING DYNAMICS IN 2020

article

Jan 13, 2020

Digital marketing strategies are evolving with a fast pace and innovation is the only solution to cope with this. Technologies like artificial intelligence and machine learning has given wings to digital marketing techniques, making it more effective and increasing the chances of sales conversion. D...

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The New Era Of Account-Based Marketing THE NEW ERA OF ACCOUNT-BASED MARKETING

article

Jan 09, 2020

Business-to-business marketing is evolving and it’s not just the industry itself. Vendor marketing efforts with customers can and should evolve as well. When you see a vendor selected repeatedly, or it officially earns a designation as a preferred vendor, it’s a sign of marketing evoluti...

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Target Data: People-Based Marketing TARGET DATA: PEOPLE-BASED MARKETING

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Jan 08, 2020

People-based marketing enables brands to leverage their customer data for marketing execution.

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Rick LaFond on the Best Account-Based Marketing Campaign Approach RICK LAFOND ON THE BEST ACCOUNT-BASED MARKETING CAMPAIGN APPROACH

video

Jan 08, 2020

Watch Rick LaFond, Sr Principal, Gartner for Marketers share account-based marketing Campaign best practices

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How to integrate ABM into your usual demand-gen model HOW TO INTEGRATE ABM INTO YOUR USUAL DEMAND-GEN MODEL

article

Jan 08, 2020

Most brands which use either of these strategies don’t go for the other, and this is a solid mistake they make. Account based marketing has become one of the highest rated marketing strategies of recent, and ever more so for B2B brands. But the catch is that this changes the entire structure o...

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These 7 Skills Can Help You Increase Your Account-Based Marketing Abilities THESE 7 SKILLS CAN HELP YOU INCREASE YOUR ACCOUNT-BASED MARKETING ABILITIES

article

Jan 08, 2020

There have been recent personalization improvements in the marketing process. This has dramatically increased the value of account-based marketing. The more targeted you can get in your campaigns, the higher the percentage of leads. Closing on leads gauges how much money your business will generate....

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Unlock The Power of Intent Data To Scale Up Your ABM Programme UNLOCK THE POWER OF INTENT DATA TO SCALE UP YOUR ABM PROGRAMME

article

Jan 07, 2020

“Intent data” are two words that hold the potential to revolutionize your sales and marketing workflow. Yet even though intent data has been a known concept for several years, b2b sales and marketers still seem unable to take advantage of it. B2b customers conduct their research online b...

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xiQ XIQ'S SALES INTELLIGENCE APP

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Jan 07, 2020

xiQ is an AI-based, B2B Sales and Marketing Platform. xiQ is the single Sales Intelligence Platform that uses AI to help you better understand your prospects and clients. With xiQ’s Sales intelligence app, you can gain access to, People insights, Account Intelligence, and Sales Triggers.

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The Leading Account-Based Marketing Platform THE LEADING ACCOUNT-BASED MARKETING PLATFORM

video

Jan 07, 2020

Engagio is the #1 Account-Based Marketing (ABM) Platform worldwide, according to independent analyst Research in Action. Founded in 2015 by the experts that built Marketo, Engagio helps teams target the right accounts, orchestrate multi-channel interactions and measure what’s working. Backed b...

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How can you apply Account-Based Marketing? HOW CAN YOU APPLY ACCOUNT-BASED MARKETING?

article

Jan 07, 2020

Account-Based Marketing, or ABM, is a business strategy that focuses on prospects or customers as if they were their market and a significant part of it consists of creating specific content targeted for particular audiences to generate new leads or sales. For Account-Based Marketing to be efficient...

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Start Fresh in 2020 With Our Top 5 New Year’s ABM Resolutions START FRESH IN 2020 WITH OUR TOP 5 NEW YEAR’S ABM RESOLUTIONS

article

Jan 07, 2020

2019 is coming to an end. The new year is fast approaching, and with it comes fresh budgets, a new outlook, and updated goals to aim for. The best way to start a new year is to develop resolutions for how you’re going to change and improve over the coming months, so we came up with a few to ta...

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What is Account Based Marketing and How to Create an ABM Strategy for your Business WHAT IS ACCOUNT BASED MARKETING AND HOW TO CREATE AN ABM STRATEGY FOR YOUR BUSINESS

article

Jan 05, 2020

Account based marketing, also known as ABM, is a strategic approach to business marketing in which an organization focuses its marketing and advertising efforts on targeted opportunities and the individuals within an organization that will most likely participate in the decision-making process. Rath...

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How Can Marketing and Sales Collaborate for ABM Success? HOW CAN MARKETING AND SALES COLLABORATE FOR ABM SUCCESS?

video

Jan 04, 2020

Jon Miller, Co-Founder of Marketo and current Founder/CEO at Engagio, details the secret weapon for ABM Alignment, ABM Stand Ups.

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7 Reasons Why ABM Fails and How to Avoid Them 7 REASONS WHY ABM FAILS AND HOW TO AVOID THEM

article

Jan 03, 2020

With more and more companies implementing ABM and heralding their successes everything from increased revenue and more significant deals to increased customer retention rates it’s only natural to want to join the party. After all, according to ITSMA, 87% of B2B marketers report higher ROI usin...

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Top Benefits of Adopting Account-Based Marketing TOP BENEFITS OF ADOPTING ACCOUNT-BASED MARKETING

article

Jan 02, 2020

Many marketers have been paying attention to something called Account-Based Marketing, or ABM, and you should also consider doing the same. But what is Account-Based Marketing? ABM is a highly focused business strategy where marketing specialists treat a prospect or a customer like its very own mark...

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How deep learning can transform your marketing results HOW DEEP LEARNING CAN TRANSFORM YOUR MARKETING RESULTS

article

Jan 02, 2020

Deep learning can tell ABM marketers which buyers associated with an account are most important to target, where other likely influencers sit in the account, and how likely an account is to convert. It can even help you align your resources around the success criteria that are most important to your...

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Combining technographic and firmographic data is key in successfully selecting target accounts COMBINING TECHNOGRAPHIC AND FIRMOGRAPHIC DATA IS KEY IN SUCCESSFULLY SELECTING TARGET ACCOUNTS

article

Jan 02, 2020

As account-based marketing and sales (ABMS) is an account-centric strategic approach, selecting the ideal target accounts is fundamental to its success. In addition, the consequences of targeting the wrong accounts could be detrimental to an organisation, especially due to the resources which are re...

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Infographic On Account-Based Marketing INFOGRAPHIC ON ACCOUNT-BASED MARKETING

infographic

Dec 31, 2019

Increasingly getting wary of randomly targeting market segments with unpredictable results? Then you need to embrace account-based marketing. ABM is a strategy in which you direct your marketing resources to engage a specific set of individuals or accounts. Instead of casting a wide net based on gue...

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How ABM Technology Is Going To Evolve In 2020? HOW ABM TECHNOLOGY IS GOING TO EVOLVE IN 2020?

article

Dec 30, 2019

From being subjected to scrutiny at the great buzzword debate a few years back to being identified as a valuable strategy in recent times, Account-based Marketing (ABM) has come a long way. It has emerged as a strategic tool that enables business organizations to design personalized outreach program...

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6 Ways to Add Intent Data to Your Marketing Stack 6 WAYS TO ADD INTENT DATA TO YOUR MARKETING STACK

article

Dec 27, 2019

Throwing out a wide net and hoping you “catch” something is how most B2B marketing teams function. While they use data and research to help them reach potential customers on the channels they care about most, there’s still a lot of guesswork involved. The result is a lot of time wa...

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 HOW DIGITAL TRANSFORMATION GIVES SMES THE AGILITY ADVANTAGES HOW DIGITAL TRANSFORMATION GIVES SMES THE AGILITY ADVANTAGES

whitepaper

Dec 24, 2019

Making contracts and other documents paperless by using e-signatures and digital transaction management is one of the best are as for small and mid-size businesses to invest their technology effort because the results are so immediate,says Aragon Research CEO Jim Lundy. In his work advising companie...

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Uncovering the Three Types of ABM and Why They Matter UNCOVERING THE THREE TYPES OF ABM AND WHY THEY MATTER

article

Dec 23, 2019

Account-based marketing can seem like a handful at first. There’s 1:1, 1:few, 1:many throw in other names like ABM at scale, ABM lite, etc. and you really have your hands full trying to understand the concept let alone actually implementing ABM as a strategy. The truth is that ABM doesn’...

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How to leverage data for Account Based-Marketing success HOW TO LEVERAGE DATA FOR ACCOUNT BASED-MARKETING SUCCESS

article

Dec 23, 2019

Why your business is appealing to your customer? Take a moment and think. You might have thought high-quality product, service or even the value you add in the lives of your customers. But to bring the Account-Based Marketing (ABM) strategy to complete success, you need to bring unforgettable custom...

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How Should IT Be Thinking about Content? HOW SHOULD IT BE THINKING ABOUT CONTENT?

whitepaper

Dec 23, 2019

IT should think about content as it thinks about data: Content is an information asset. Like data, content must be well managed, trustworthy, and secure. Overall, most organizations are doing a better job managing their data than their content, so improving content management offers an upside opport...

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What Are Some Ecommerce Platform Trends Retailers Should Have on Their Radar? WHAT ARE SOME ECOMMERCE PLATFORM TRENDS RETAILERS SHOULD HAVE ON THEIR RADAR?

whitepaper

Dec 23, 2019

We are finally at a tipping point where mobile visits significantly exceed desktop for most retailers, and mobile revenue is very close to overtaking desktop revenue. Progressive web apps (PWAs), which use modern capabilities to deliver app-like website experiences on mobile devices, are critical to...

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How Small Businesses Can Invoice and Collect More Efficiently HOW SMALL BUSINESSES CAN INVOICE AND COLLECT MORE EFFICIENTLY

whitepaper

Dec 23, 2019

Survey Says: Streamlining Billing and Collections to Strengthen SMB Cash Flow Sound billing and collections practices form the foundation of a company’s financial health. When your system works and cash flows smoothly, you can easily cover expenses and seize growth opportunities. Inefficiencies can ...

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Now we’re 25 Digital advertising grows up. NOW WE’RE 25 DIGITAL ADVERTISING GROWS UP.

whitepaper

Dec 23, 2019

The first-ever banner ad launched. The first “click here.’ Now, 25 years later, spending on digital advertising is big business — and it’s becoming more sophisticated, more customer-focused, and more dynamic. That’s exciting. At Adobe, we’ve been there from the early days — providing designers with ...

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The Winning Playbook for Experience Personalisation THE WINNING PLAYBOOK FOR EXPERIENCE PERSONALISATION

whitepaper

Dec 23, 2019

In the last year, Adobe has helped companies across industries personalise experiences for their customers — and drove $128 billion in revenue overall. Clearly, personalised customer experiences pay off. But that doesn’t mean they’re easy to create. You need an expansive strategy to cover all your b...

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How to Build a B2B Contacts List for an ABM Campaign HOW TO BUILD A B2B CONTACTS LIST FOR AN ABM CAMPAIGN

article

Dec 22, 2019

Account-based marketing (ABM) may seem like a rising star in the B2B marketing space, but this outbound approach has been on top demand gen leaders’ radar for years. The only difference is that with the evolution of better tech and its promising business results, ABM has become its own recogni...

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Intent Data in Channel Ecosystem Sales INTENT DATA IN CHANNEL ECOSYSTEM SALES

video

Dec 20, 2019

It's amazing how many companies we speak with that are excited and engaged in using buyer intent data for their own demand generation, sales intelligence and churn reduction - yet don't consider sharing the insights with their channel partners.

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4 Ways AI Aligns and Enhances Marketing and Sales Teams 4 WAYS AI ALIGNS AND ENHANCES MARKETING AND SALES TEAMS

article

Dec 20, 2019

Sales and marketing alignment is a longstanding topic, but the current rise in artificial intelligence is creating new opportunities to deepen and improve this vital relationship. AI within marketing has opened more doors: think about lead/account scoring cementing account-based marketing (ABM) as t...

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Unlocking B2B Account-Based Marketing on Facebook UNLOCKING B2B ACCOUNT-BASED MARKETING ON FACEBOOK

article

Dec 19, 2019

Marketers have to decide where they want to spend their budget, and that’s a big question when you have so many channels and sources to choose from: Google, Instagram, LinkedIn, Quora, Twitter, and Facebook just to name a few. For B2B marketers, the decision will usually come down to where the...

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Using contact-level intent monitoring to close 3 critical performance gaps in ABM USING CONTACT-LEVEL INTENT MONITORING TO CLOSE 3 CRITICAL PERFORMANCE GAPS IN ABM

article

Dec 19, 2019

At the same time that the concept of customer experience seems to be attracting more and more thought leadership press, the stark reality is that in many B2B companies, three critical revenue-maximization efforts remain demonstrably sub-optimized. For ABM practitioners, closing these performance gap...

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Customer Retention vs Acquisition in Account Based Marketing CUSTOMER RETENTION VS ACQUISITION IN ACCOUNT BASED MARKETING

article

Dec 18, 2019

Marketing teams often face a similar choice. Focusing on customer acquisition (attracting net new customers) versus customer retention (retaining as many current customers as possible). This challenge lands them squarely in the middle of an ongoing rivalry and a frequently and hotly debated topic. I...

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3 Keys to Getting Started with Marketing Automation 3 KEYS TO GETTING STARTED WITH MARKETING AUTOMATION

video

Dec 17, 2019

Marketing automation isn't just a tool, it's a whole new way of marketing. Watch this video with Mathew Sweezey, Principal of Marketing Insights at Salesforce and author of "Marketing Automation for Dummies," to see how to get started.

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8 Account-Based Marketing Tips For 2020 8 ACCOUNT-BASED MARKETING TIPS FOR 2020

article

Dec 17, 2019

Enterprise accounts are goldmine clients for most B2B companies. However, your general campaigns just won’t cut it for these premium brands. Instead, you need highly targeted customer journey funnels with personalized messaging to successfully convert these accounts. For this, you need a well-...

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How to Leverage Account-Based Marketing for Your Business HOW TO LEVERAGE ACCOUNT-BASED MARKETING FOR YOUR BUSINESS

article

Dec 17, 2019

Email, phone calls, texting, chat, video conferencing, social media access to numerous communication channels means organizations can now adopt more B2B marketing strategies to fuel their growth and business development. However, the sad reality is that 63% of marketers are struggling to generate tr...

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AI vs. Intent Data: Only One Knows Your Intentions AI VS. INTENT DATA: ONLY ONE KNOWS YOUR INTENTIONS

article

Dec 17, 2019

The number one goal of most companies is to reach their customers. They want to connect to their customers and prospects because that’s how sales happen. It’s why technology vendors spend more than $300 billion annually on marketing and sales. The problem is that there is a lot of noise....

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3 Amazing Benefits to Combining Account-Based Marketing and SEO 3 AMAZING BENEFITS TO COMBINING ACCOUNT-BASED MARKETING AND SEO

article

Dec 16, 2019

By 2020, more than 70% of midsize to large B2B businesses will pilot or launch a full-scale account-based marketing (ABM) program, which means, chances are pretty high you’ve heard of ABM before. In case you haven’t, ABM is a marketing strategy where you treat each lead as their own mark...

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6 B2B Demand Gen Predictions for 2020 6 B2B DEMAND GEN PREDICTIONS FOR 2020

article

Dec 16, 2019

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group, what trends they think will highlight the next 12 months in B2B demand generation. Here&...

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ACCOUNT-BASED MARKETING FOR B2B TECHNOLOGY MARKETERS: 3 SOLID IDEAS ACCOUNT-BASED MARKETING FOR B2B TECHNOLOGY MARKETERS: 3 SOLID IDEAS

article

Dec 16, 2019

Among the B2B technology marketers I’ve had the privilege of working with, few ideas are getting as much interest as account-based marketing. In fact, almost 90% of B2B technology marketers I’ve met recently at our Masterclass (an interactive one-day workshop where we share our experienc...

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5 POINT STRATEGY FOR GATED CONTENT THAT GENERATES DEMAND 5 POINT STRATEGY FOR GATED CONTENT THAT GENERATES DEMAND

article

Dec 15, 2019

Let’s back-track. Digital marketing was born about 3 decades ago, when computers had become smart enough to store customer data. Fast-forward into the present day and take a look into your inbox. We all share the same inbox story apathetic unapologetic and frankly, there is nothing out-of-the-...

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The Demand Orchestration datasheet THE DEMAND ORCHESTRATION DATASHEET

whitepaper

Dec 15, 2019

Demand generation leaders at global B2B organizations with a complex range of products and buyers use Idio to predict the interests of every individual, and automatically deliver relevant 1:1 experiences across digital channels.q

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GLOBAL B2B GEO MARKETING TRENDS FOR 2020 GLOBAL B2B GEO MARKETING TRENDS FOR 2020

article

Dec 14, 2019

The rapid advancement of location-based technology has propelled Geo Marketing to the frontline of marketing strategies. Enterprises are heavily investing in geo-based marketing technologies to connect to their ideal buyers. According to the latest 2019 report by Zion Market Research, the global geo...

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The Beginner’s Guide to: Account-based Selling THE BEGINNER’S GUIDE TO: ACCOUNT-BASED SELLING

whitepaper

Dec 14, 2019

Account-based selling focuses on quality over quantity. Sales teams prioritize their prospecting efforts based on the companies they should be contacting rather than the individuals. They use data to find specific accounts that would benefit from their product and then devise customized, high-touch ...

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ABM and the Manufacturing Marketer: Back to the Future ABM AND THE MANUFACTURING MARKETER: BACK TO THE FUTURE

article

Dec 13, 2019

Safe to say, I’ve been around awhile. When I left business school to take my first “real” corporate job, the web wasn’t really a thing yet, my phone would balance a scale with a brick, and my “laptop” was a Franklin planner. But guess what? We had ABM. In a real s...

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How to Leverage the Power of AI in Account Based Marketing? HOW TO LEVERAGE THE POWER OF AI IN ACCOUNT BASED MARKETING?

article

Dec 13, 2019

With everything you know about Artificial intelligence now, the image of sentient machines taking over the world and ruling humanity is probably not what comes to mind whenever the subject of AI comes up. You also probably know that its applications are quite simple, and in the things around us such...

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How to Automate and Scale Account Based Marketing HOW TO AUTOMATE AND SCALE ACCOUNT BASED MARKETING

article

Dec 13, 2019

How many times have you tried to activate direct mail, sales, advertising or other campaigns for people at accounts when certain criteria at the account level is met, but you can’t because you use a traditional lead/contact based platform? That’s where Engagio Orchestrate comes in, allow...

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Account-based marketing best practices in 5 easy steps ACCOUNT-BASED MARKETING BEST PRACTICES IN 5 EASY STEPS

article

Dec 12, 2019

Before you get started on any new marketing venture, it’s important to be clear on exactly what it is, why you’re doing it, and the best practices to achieving great results. Account-based marketing is a successful, highly-personalized approach to marketing that sees organizations identi...

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HOW INBOUND MARKETING CAN MAKE YOUR ACCOUNT BASED MARKETING CAMPAIGNS MORE EFFECTIVE? HOW INBOUND MARKETING CAN MAKE YOUR ACCOUNT BASED MARKETING CAMPAIGNS MORE EFFECTIVE?

article

Dec 12, 2019

Qualified leads are generated when you have an effective marketing strategy. B2B marketing is ever changing. Your buyer is evolving, so is marketing technology, new marketing strategies are coming up. Account-based marketing is one such marketing strategy that has gained considerable popularity in r...

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The Top 5 ABM Strategies For Marketers In 2020 THE TOP 5 ABM STRATEGIES FOR MARKETERS IN 2020

article

Dec 12, 2019

Identifying, reaching, and engaging high-value prospects on a deeper, more personal level is arguably marketing’s holy grail. And now thanks to account-based marketing, marketers can do just that with remarkable precision. While ABM has been climbing steadily into the ROI-driver seat, it has a...

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Make Room For AI In Your B2B Marketing Strategy MAKE ROOM FOR AI IN YOUR B2B MARKETING STRATEGY

article

Dec 11, 2019

Last year, more than one-third of enterprises said they had implemented some form of artificial intelligence (AI) over the previous four years, a 270% increase in AI usage. But many marketers don’t know where to start. The good news is that you don’t have to implement AI all at once. AI ...

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The Top 5 ABM Tactics for 2020 and Beyond THE TOP 5 ABM TACTICS FOR 2020 AND BEYOND

article

Dec 10, 2019

Marketing trends come and go, but one of the most notable shifts in recent years is the move toward account-based marketing (ABM). With 92% of B2B companies saying ABM is “extremely important” or “important” to their overall marketing strategy, ABM has now proven itself to be...

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2020 MARKETING OUTLOOK 2020 MARKETING OUTLOOK

whitepaper

Dec 10, 2019

The “wealth effect” the idea that consumer and business spending goes up with increases in stock prices, could taper with a downturn in the stock market. With the upcoming political year, it is highly likely that investors will cash out of some of their returns in early 2020, which could...

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How Account-Based Marketing Grows Your B2B Tech Sales HOW ACCOUNT-BASED MARKETING GROWS YOUR B2B TECH SALES

article

Dec 09, 2019

Effective marketing in the tech industry is critical for a company to get noticed. Unlike other markets, the crowded world of technology is full of the brightest people with the best ideas. Even if you have the most innovative design on the planet, it won't matter much if it never gets noticed. ...

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How ABM Effectiveness Can Be Pitched to Your Board HOW ABM EFFECTIVENESS CAN BE PITCHED TO YOUR BOARD

article

Dec 08, 2019

An account-based marketing (ABM) approach requires a different way of doing things for most organizations. But it’s happening, because according to statistics, 60% of organizations plan to run an ABM campaign in the next year. That’s a seismic shift in marketing circles, and represents t...

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A New Approach to Account Based Marketing A NEW APPROACH TO ACCOUNT BASED MARKETING

video

Dec 06, 2019

In this video, Mark Michael is testing an Account-Based Marketing strategy beginning with a welcome video for prospect focused landing pages generated by RallyMind.

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5 Tips for Creating an ABM Focused Content Marketing Strategy 5 TIPS FOR CREATING AN ABM FOCUSED CONTENT MARKETING STRATEGY

video

Dec 06, 2019

With ABM you can strengthen the relationships you have at a company by delivering valuable, relevant content and nurturing targeted relationships. Learn five ways to weave ABM into your inbound strategy, scale with smart content and email, align sales and marketing, and measure and prove ROI.

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B2B Enters The Experience Era B2B ENTERS THE EXPERIENCE ERA

infographic

Dec 05, 2019

Customer experience has become critical to B2B marketers. The biggest obstacle to customer experience success? Data governance needs to improve for B2B marketers to take full advantage of the power of this valuable asset.

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How B2B marketers can stay close to their customers HOW B2B MARKETERS CAN STAY CLOSE TO THEIR CUSTOMERS

video

Dec 05, 2019

The Marketing Practice - O2 Business's Zoe Hominick explains how the brand made a business case for account-based marketing, setting a template for maintaining intimate relationships with its most important customers.

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Leading the Next Wave of B2B Marketing LEADING THE NEXT WAVE OF B2B MARKETING

article

Dec 04, 2019

I’m honored to announce that I’m stepping into the CEO and Chairman role at Terminus. As a longtime believer in Terminus and the next wave of B2B marketing, I see this moment in the market and the company’s trajectory as a truly unique opportunity to transform the way businesses go...

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HOW TO LEVERAGE INTENT DATA TO STRENGTHEN YOUR MARTECH STACK HOW TO LEVERAGE INTENT DATA TO STRENGTHEN YOUR MARTECH STACK

article

Dec 03, 2019

Wouldn’t it be great if you’d know where to find prospects that are most likely to buy? Or what’s bugging them to delay buying? If it was possible to get insights on the purchase-intent of your buyer? Or if they are truly looking to buy? Most businesses spend huge amounts on advert...

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Customer marketing: The secret behind sustainable business growth CUSTOMER MARKETING: THE SECRET BEHIND SUSTAINABLE BUSINESS GROWTH

article

Dec 03, 2019

Most companies spend the majority of their marketing budgets on acquiring new customers. But, if your new customers don’t stick around, you’ll be soon out of business. One growth strategy that works well for companies like Amazon and Apple is customer marketing. They use it to create bra...

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4 tools to take your account based marketing personalisation to the next level 4 TOOLS TO TAKE YOUR ACCOUNT BASED MARKETING PERSONALISATION TO THE NEXT LEVEL

article

Dec 02, 2019

Personalisation is a crucial element of all account-based marketing. After all, if the content’s not personalised, it’s not really ABM. “ABM is not just saying ‘I want to focus my existing campaigns on those accounts and do it more intensely’, it’s how do you make...

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Alphabet soup: Know the ABCs of ABM for B2B ALPHABET SOUP: KNOW THE ABCS OF ABM FOR B2B

article

Dec 02, 2019

The language of B2B communications is often awash in alphabet soup. Lately, three letters have been turning up repeatedly: ABM. Short for “account-based marketing,” ABM is the practice of aligning sales and content strategies around your ideal customer. The point is to shorten the sales ...

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AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng AI AND MACHINE LEARNING FOR ABM: CUTTING THROUGH THE NOISE WITH TERRY FENG

article

Dec 01, 2019

Walk into a conference session, open a newsletter, or gloss over your LinkedIn feed and you'll be hard pressed to walk away without a new take on artificial intelligence (AI). When you strip away the rhetoric and hyperbole, you're probably wondering what can AI do for me? What should I keep ...

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Account-based marketing strategy 101 ACCOUNT-BASED MARKETING STRATEGY 101

article

Dec 01, 2019

Account-based marketing, or ABM, is a popular B2B marketing strategy that is highly-targeted and personalized, prioritizing high-quality and long-lasting customer relationships. Marketers identify key accounts that they wish to work with, and then target these specific businesses as markets of one. ...

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5 Reasons Your Company Needs Account-Based Marketing 5 REASONS YOUR COMPANY NEEDS ACCOUNT-BASED MARKETING

article

Dec 01, 2019

Every company can benefit from account-based marketing, no matter your size or target market. These are our top 5 reasons why your company would benefit from incorporating ABM tactics into your marketing strategy.

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Reclaiming Channel Partners’ Rightful Spot in ABM RECLAIMING CHANNEL PARTNERS’ RIGHTFUL SPOT IN ABM

whitepaper

Nov 30, 2019

Organizations that use a channel-based ABM strategy are advantaged as they tap into the broader reach already built into their channel partner network. This extended ABM strategy provides all parties with the visibility and the foundation for collaboration on the accounts, leads, and deals that help...

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The Power of Marketing Automation THE POWER OF MARKETING AUTOMATION

video

Nov 30, 2019

Want someone to "WOW" your audience? Hire this internationally recognized marketing expert with senior level experience at 3 Fortune 50 companies.

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Account Based Marketing Tools to Use in 2020 ACCOUNT BASED MARKETING TOOLS TO USE IN 2020

article

Nov 29, 2019

As one of the biggest trends in MarTech right now, Account Based Marketing (ABM) is the new-ish kid on the block that deserves to stay. In this day and age, we need better and more effective approaches to marketing. ABM does just that. Of course it’s not just about the tools. It’s about ...

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5 TRENDS FOR VOICE SEARCH - THE NEXT BIG DISRUPTION IN 2020 5 TRENDS FOR VOICE SEARCH - THE NEXT BIG DISRUPTION IN 2020

article

Nov 28, 2019

As the terms ‘Ok Google’ and ‘Hey Siri’ become more prominent, marketers need to catch-up to the next big content disruption i.e. voice search marketing. The world is preparing to dive head-first into a new decade, and recent stats show that voice search adaptation across the...

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Building Better Customer Relationships Through Buyer Personas BUILDING BETTER CUSTOMER RELATIONSHIPS THROUGH BUYER PERSONAS

article

Nov 28, 2019

The buying process is rarely linear. It’s hard enough to gauge market trends or supply and demand, much less the personalities of the individual prospects being sold to. Many of today’s companies that sell to enterprises have even launched Account-Based Marketing (ABM) programs to build ...

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How to personalize your website for ABM HOW TO PERSONALIZE YOUR WEBSITE FOR ABM

video

Nov 27, 2019

In this video, we will be giving you an insight into how to personalize your website for ABM. If you’re a business to business company, it’s likely that you work across multiple industries. So, when it comes to planning, designing and creating your marketing material, it can be tough not...

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How AI Can Impact Account-Based Marketing In 2020 HOW AI CAN IMPACT ACCOUNT-BASED MARKETING IN 2020

article

Nov 27, 2019

Artificial Intelligence (AI) is the latest buzzword for B2B Marketing. AI is changing the way we market to our customers; and no strategy is more perfectly positioned for it than account-based marketing (ABM). B2B marketers know that ABM strategies can yield significantly higher conversion rates tha...

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The Recipe for ABM Success THE RECIPE FOR ABM SUCCESS

article

Nov 27, 2019

More and more marketers are flipping traditional marketing on its head by turning to account-based programs to grow their pipeline and generate new business. In fact, 80% of marketers surveyed by SiriusDecisions reported a higher win rate with ABM, with 91% reporting higher ROI from their account-ba...

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USING INTENT DATA TO PERSONALIZE WEB CONTENT MANAGEMENT FOR ABM USING INTENT DATA TO PERSONALIZE WEB CONTENT MANAGEMENT FOR ABM

article

Nov 26, 2019

Dynamically personalized content for website visitors is an important element of most ABM programs. While WCMSs provide the capability to deliver personalized content, they can only do so based on rules and insights. Contact level™ intent data provides important information to support this. Re...

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ABM and Sales Velocity: How to Use ABM to Run Pipeline Acceleration Programs ABM AND SALES VELOCITY: HOW TO USE ABM TO RUN PIPELINE ACCELERATION PROGRAMS

article

Nov 26, 2019

At Terminus, our finance team will measure sales velocity across various segments for a more accurate picture of how quickly deals are moving in different market segments. You can monitor cohorts for changes in sales velocity over time to measure the impact of product updates or pricing changes. You...

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How Do You Measure a Lead-Based and an Account-Based Funnel Side by Side? HOW DO YOU MEASURE A LEAD-BASED AND AN ACCOUNT-BASED FUNNEL SIDE BY SIDE?

video

Nov 26, 2019

For years, marketers have been trained to think in terms of leads, and we built out models to measure success and track leads as they move through the buying process. Then, a new go-to-market strategy came along called Account-Based Marketing, where everything is built around the account. People tho...

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Intent Data 2020: The Evolving Capabilities That Are Changing How We Marke INTENT DATA 2020: THE EVOLVING CAPABILITIES THAT ARE CHANGING HOW WE MARKE

article

Nov 26, 2019

Marketers are feeling the effects of the meteoric rise of “big data” across the marketing landscape. The notion that more data is always better has been soundly debunked. After all, when more data leads to confusion within an organization, it slows the process of developing true, actiona...

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Account Based Marketing: Solving the Sales and Marketing Culture Clash ACCOUNT BASED MARKETING: SOLVING THE SALES AND MARKETING CULTURE CLASH

video

Nov 25, 2019

Sales teams ignore 80% of marketing leads, a misalignment that results in loss of potential customers and revenue. Account-based marketing (ABM) is the catalyst needed to address this clash between sales and marketing by bringing the two together to put shared goals on a scorecard.

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How to create an Account-based Audience with Versium REACH HOW TO CREATE AN ACCOUNT-BASED AUDIENCE WITH VERSIUM REACH

video

Nov 25, 2019

Maximize your reach to your target accounts. Upload a list of company domains or business email addresses for the organizations most likely to be interested in your products or services. Versium REACH will identify the decision makers and other influencing employees at those businesses, and help you...

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5 ABM Mistakes You Cannot Afford to Commit 5 ABM MISTAKES YOU CANNOT AFFORD TO COMMIT

article

Nov 25, 2019

Account Based Marketing is a popular strategy because it aims at high yielding and specific prospects. Whether you are a small/medium business owner or a huge company, ABM can contribute in increasing your revenue multi-fold. After all, there are numerous benefits of account based marketing That is ...

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Using HubSpot for Account Based Marketing USING HUBSPOT FOR ACCOUNT BASED MARKETING

article

Nov 22, 2019

Account based marketing (ABM) is having its moment in the sun. While not a new marketing concept by any means, ABM has seen a resurgence in recent years, thanks in part to improvements in technology which have made the strategy feasible for small and midsize businesses. Sangram Vajre, co-founder and...

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HOW TO GET STARTED WITH ABM USING THIRD PARTY INTENT DATA HOW TO GET STARTED WITH ABM USING THIRD PARTY INTENT DATA

article

Nov 22, 2019

To say that account based marketing (ABM) has become a “thing” in 2019 is quite an understatement. According to ITSMA, 80% of marketers who measure ROI say that ABM outperforms other marketing initiatives. In B2B, that number rises to 87%, with 69% reporting improved results in 2019, and...

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Lead- and Account-Based Marketing LEAD- AND ACCOUNT-BASED MARKETING

video

Nov 22, 2019

In this video you will learn how SAP Marketing Cloud helps you to nurture and qualify demand to hand over to your Sales department. You will also see how SAP Marketing Cloud allows you to apply a more targeted approach for particular accounts to drive business growth.

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ABM Isn’t Just for Marketing ABM ISN’T JUST FOR MARKETING

article

Nov 22, 2019

Getting your sales org started down the path of righteousness (and by that we mean we mean higher win rates and deal sizes) is the difference between an okay org and a great org. The good news is that Account-based Marketing can help you along this voyage of sales and marketing alignment. Highly tar...

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Intent Data Lifts Every Aspect of Your ABM Strategy INTENT DATA LIFTS EVERY ASPECT OF YOUR ABM STRATEGY

article

Nov 22, 2019

Account-Based Marketing (ABM) is more than just another fad in B2B sales and marketing. About 29 percent of this year’s marketing budgets will be devoted to ABM initiatives up from 21 percent last year according to a recent study by Business 2 Community. SiriusDecisions, a leading ABM consulta...

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How Does Intent Data and ABM Work Together? HOW DOES INTENT DATA AND ABM WORK TOGETHER?

article

Nov 22, 2019

We all know ABM is one of the hottest things to come along in marketing over the last decade everyone is talking about it, and everyone is doing it. But one of the new, hot things to come along in recent years is intent data. You could argue that intent data has been around for a while (just like yo...

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Account Based Marketing for Sellers? ACCOUNT BASED MARKETING FOR SELLERS?

video

Nov 22, 2019

Learn how salespeople can play a critical role in making account-based marketing initiatives successful with Sales Navigator.

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Is Your Data Ready for Account-Based Marketing? IS YOUR DATA READY FOR ACCOUNT-BASED MARKETING?

article

Nov 22, 2019

When it comes to account-based marketing (ABM) today, data is the name of the game. Admittedly, ABM is based on a time-tested, traditional sales strategy: identify and sell to prospects that match the needs and demographics of your best customers. An effective salesperson can easily target three to ...

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Aprimo Workspace Experiences - Striking and Simple APRIMO WORKSPACE EXPERIENCES - STRIKING AND SIMPLE

video

Nov 21, 2019

Watch Aprimo's modern workspaces in action. For the digital workplace, there's robust data visualization, agile features and more together in a frictionless enterprise experience. See your content, operations and performance through a whole new lens!

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Get Personal With Customers Through Account-Based Marketing GET PERSONAL WITH CUSTOMERS THROUGH ACCOUNT-BASED MARKETING

article

Nov 21, 2019

Account-based marketing is accurate, focuses on personalized targeting, and is measurable too. Considered as appropriate in B2B marketing tactics and strategies for the highest ROI, it is the one that ensures less waste and so the risk.

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WHAT IS ACCOUNT-BASED SALES AND HOW CAN IT IMPROVE B2B LEAD GENERATION? WHAT IS ACCOUNT-BASED SALES AND HOW CAN IT IMPROVE B2B LEAD GENERATION?

article

Nov 21, 2019

Account-based sales (ABS) is a sales strategy through which marketing and sales teams take a comprehensive approach when targeting an organization. Sales and marketing teams are dedicated to targeting multiple stakeholders at a prospective customer’s company and work together to create and mov...

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9 Tips for Account-Based Marketing in 2020 9 TIPS FOR ACCOUNT-BASED MARKETING IN 2020

article

Nov 20, 2019

Taking a one-to-many marketing approach has its perks, but it also comes at the cost of being time-consuming and, ultimately, less effective than account-based marketing. Could account-based marketing be the solution to all your marketing woes? Looking forward to 2020, all signs point to Yes. What i...

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COLLABORATIVE ABM: BEYOND SALES & MARKETING ALIGNMENT COLLABORATIVE ABM: BEYOND SALES & MARKETING ALIGNMENT

whitepaper

Nov 20, 2019

As we asserted in our recent white paper, Humanizing the Account Based Marketing Experience, marketing/sales duo that don’t respect each other can torpedo even the best Account Based Marketing (ABM) program. While many of today’s account based marketing and sales strategies are powered b...

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The transformative potential of account based marketing THE TRANSFORMATIVE POTENTIAL OF ACCOUNT BASED MARKETING

video

Nov 19, 2019

Account based marketing (ABM) is giving B2B brands an opportunity to devise more effective and tailored marketing for key clients. In the latest part in our video series focused on B2B marketing, ServiceNow's Gemma Davies tells Marketing Week how the brand invested in changing perceptions and mi...

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How to get your account based marketing tactics right first time HOW TO GET YOUR ACCOUNT BASED MARKETING TACTICS RIGHT FIRST TIME

video

Nov 19, 2019

In this video, we will be telling your how to get your account based marketing tactics right the first-time round. Account based marketing, or ABM, is the next big thing in personalized marketing right now.

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