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Digital Marketing Transformed: Future of Content Content is everywhere and the demand for it shows no sign of slowing DIGITAL MARKETING TRANSFORMED: FUTURE OF CONTENT CONTENT IS EVERYWHERE AND THE DEMAND FOR IT SHOWS NO SIGN OF SLOWING

whitepaper

Sep 20, 2019

Content will remain at the heart of marketing campaigns as we move forward. Digital marketing is, by its very nature, a dynamic place to be. We’ve seen an explosion in the amount and variety of content that marketers need to generate across an ever-growing number of touchpoints. This flipbook will g...

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Digital Marketing Transformed: Beyond DAM DIGITAL MARKETING TRANSFORMED: BEYOND DAM

whitepaper

Sep 20, 2019

A glimpse into where DAM is heading and why you need to jump on board Over the last few years, there has been a demand for more management of content. The case for Digital Asset Management has always been clear. Marketing organizations need to store, organize and retrieve rich digital media, ensurin...

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Hyper-Personalized Customer Engagement: Why Account-Based Selling? HYPER-PERSONALIZED CUSTOMER ENGAGEMENT: WHY ACCOUNT-BASED SELLING?

blog article

Sep 19, 2019

Account-based selling is a B2B sales model that uses a hyper-personalized customer engagement strategy. Under this model, sales teams focus on a set of highly-targeted, high-value accounts with the goal to convert them to customers. To do so successfully requires talking to the right people, at the ...

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Account-Based Marketing: Can Your Organization Benefit? ACCOUNT-BASED MARKETING: CAN YOUR ORGANIZATION BENEFIT?

blog article

Sep 18, 2019

Account-based marketing (ABM) continues to be a trending topic for B2B organizations in 2019. It is one of the hottest topics in digital marketing, but it has been around for years. Although notoriously analog in its previous life, ABM has evolved into a significant component of a comprehensive mark...

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Driving Digital Disruption with Customer Focused Operations DRIVING DIGITAL DISRUPTION WITH CUSTOMER FOCUSED OPERATIONS

whitepaper

Sep 18, 2019

In today’s digital age, customers expect an exceptional experience that is both personal and omnichannel. To meet these rising customer expectations, F&A services need to rethink traditional processes and operations. This whitepaper focuses on how digital transformation enables enterprises to put th...

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How to Boost ROI With Account Based Marketing: Advice From Salesforce HOW TO BOOST ROI WITH ACCOUNT BASED MARKETING: ADVICE FROM SALESFORCE

blog article

Sep 17, 2019

Here at Salesforce, we practice what we preach and use the products that we make. You’ve likely heard us talk about how tools like Marketing Cloud can transform your business and help you connect with your customers. We use Marketing Cloud to do the same with our own customers, and we're p...

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Fuze Opens the Aperture to Target More Active Accounts in Their Market FUZE OPENS THE APERTURE TO TARGET MORE ACTIVE ACCOUNTS IN THEIR MARKET

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Sep 16, 2019

Global communications and collaboration company Fuze needed to find a way to get the right message in front of more of the right accounts at the right time. In this video, the Fuze team shows how TechTarget’s Priority Engine™ enables them to use real purchase intent insight to dramatical...

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Statistics That Prove You Need Account-Based Marketing STATISTICS THAT PROVE YOU NEED ACCOUNT-BASED MARKETING

blog article

Sep 13, 2019

ABM is a highly focused business strategy in which a marketing team treats an individual prospect like its own market. You can create content, events, and entire campaigns dedicated to the people associated with that account, rather than the industry as a whole.

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Five Digital Tools for ABM Success FIVE DIGITAL TOOLS FOR ABM SUCCESS

blog article

Sep 12, 2019

Targeting and personalization are the heart and soul of every successful Account-Based Marketing (ABM) campaign. With ABM, your sales and marketing efforts deliver highly customized content to a small number of very high-value prospects. Its a one-to-one strategy, where each targeted account is trea...

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The Essential Guide to Sales Enablement for 2019 THE ESSENTIAL GUIDE TO SALES ENABLEMENT FOR 2019

whitepaper

Sep 12, 2019

A holistic view of sales enablement in 2019 including definitions, why companies are implementing Sales Enablement, how-to's, best practices, and types of sales enablement technologies. What is Sales Enablement? Customers Have Flipped the Script: why you need to implement Sales enablement. Bette...

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Bigtincan Hub Overview BIGTINCAN HUB OVERVIEW

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Sep 12, 2019

Bigtincan is the industry's leading Sales Enablement Automation platform, empowering Sales teams to win more and be more productive every day, while providing Marketing the ability to establish ROI on content creation efforts.

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Future Purpose Account-Based Marketing FUTURE PURPOSE ACCOUNT-BASED MARKETING

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Sep 11, 2019

Discover the basic principles of a Future Purpose ABM campaign strategy.

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IMPLEMENTATION OF ABM IN E COMMERCE IMPLEMENTATION OF ABM IN E COMMERCE

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Sep 11, 2019

Achieve business targets and win the trust of customers by implementing ABM.

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5 ABM Lead Gen Myths Hurting Your B2B Strategy 5 ABM LEAD GEN MYTHS HURTING YOUR B2B STRATEGY

blog article

Sep 11, 2019

Is your ABM approach disconnected from your lead gen goal? The parade for account-based marketing seems to be a never-ending celebration, often leading to misguided trust in whatever strategy most people are doing. Sticking with the herd, not bothering to ask the necessary questions to understand wh...

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Account-Based Marketing 7 ABM Benefits For Business Success ACCOUNT-BASED MARKETING 7 ABM BENEFITS FOR BUSINESS SUCCESS

blog article

Sep 10, 2019

What exactly is account-based marketing, and can it really turn your business success around? Learn more about ABM benefits here. The more leads you generate, the higher your revenues. Right? According to account-based marketers, this age-old adage is actually completely wrong. Why? Because account-...

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The ABM Opportunity for B2B Marketing and Media Agencies THE ABM OPPORTUNITY FOR B2B MARKETING AND MEDIA AGENCIES

video

Sep 10, 2019

In this case study from Salted Stone, Docupace and Kwanzoo, see how Docupace and Salted Stone collaborated with Kwanzoo as an ABM tech provider to achieve optimal results from their ABM display ad and website programs.LIVE STREAM

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Implementing Buyer Enablement in Your Sales Enablement Strategy (2019) IMPLEMENTING BUYER ENABLEMENT IN YOUR SALES ENABLEMENT STRATEGY (2019)

blog article

Sep 10, 2019

The majority of the time I only had access to two TV channels, three on a good weather day, and I vividly remember when I first saw a color television. At this time, products and services were limited, and buyer choices were almost non-existent. Fast-forward to 2019. Not only do I have access to hun...

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The Role of Sales in Sales Enablement THE ROLE OF SALES IN SALES ENABLEMENT

blog article

Sep 10, 2019

However, with a regular commute time that consumes a couple of hours each day, I have shifted my focus to podcasts and audiobooks. One of my favorite podcasts is the Inside Sales Enablement series by Scott Santucci and Brian Lambert. In their last episode, they spent time reviewing their thoughts an...

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Hybrid Integration Platforms: Digital Business Calls for Integration Modernization and Greater Agility HYBRID INTEGRATION PLATFORMS: DIGITAL BUSINESS CALLS FOR INTEGRATION MODERNIZATION AND GREATER AGILITY

whitepaper

Sep 10, 2019

Analyst whitepaper by Ovum: Hybrid IntegrationPlatforms: Digital Business Calls for Integration Modernization and Greater Agility - Exploring the factors driving hybrid integration platform adoption

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Agile Integration: Container-based and microservices -aligned lightweight integration runtimes AGILE INTEGRATION: CONTAINER-BASED AND MICROSERVICES -ALIGNED LIGHTWEIGHT INTEGRATION RUNTIMES

whitepaper

Sep 10, 2019

Agile Integration Methodology: Container-Based and Microservices-Aligned Lightweight Integration Runtimes - This paper explores the merits of agile integration architecture--a container-based, decentralized, and microservices-aligned approach for integration solutions that meets the demands of agili...

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Advancing ABM’s Role as a Sales Enabler ADVANCING ABM’S ROLE AS A SALES ENABLER

blog article

Sep 09, 2019

Inside sales has been a critical success factor for winning B2B companies. This success has also created key challenges that can limit future scale. The reality is that fewer than one percent of leads typically become sales qualified lead. With this history, most organizations struggle to realize th...

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Accompagnement commercial : 5 moyens de constituer une équipe performante ACCOMPAGNEMENT COMMERCIAL : 5 MOYENS DE CONSTITUER UNE ÉQUIPE PERFORMANTE

whitepaper

Sep 06, 2019

L’accompagnement est un élément essentiel pour assurer la réussite de votre équipe commerciale. Vous pouvez encadrer vos équipes plus efficacement grâce aux données et informations exploitables extraites via Microsoft Relationship Sales, solution qui allie la puissance de LinkedIn Sales Navigator et...

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Account based marketing how to do it and what is it for? ACCOUNT BASED MARKETING HOW TO DO IT AND WHAT IS IT FOR?

blog article

Sep 05, 2019

Account-based Marketing or Account Based Marketing (ABM) is a marketing strategy that seeks to reach specific, previously defined customers, through ultrapersonalized content that increases the likelihood of closing sales. It is designed for B2B companies that are clear about which customers they wa...

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Critical Success Factors (CSFs) for ABM Thinking Di¬erently About Data and Reporting CRITICAL SUCCESS FACTORS (CSFS) FOR ABM THINKING DI¬ERENTLY ABOUT DATA AND REPORTING

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Sep 05, 2019

Succeeding with ABM includes taking a broader, more end-to-end approach to measurement. What’s more, successful ABMers move beyond core systems for their planning, executing and reporting.

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Le Risposte Alle 20 Domande Più Comuni Sull’iperconvergenza LE RISPOSTE ALLE 20 DOMANDE PIÙ COMUNI SULL’IPERCONVERGENZA

whitepaper

Sep 05, 2019

Oggi l’infrastruttura iperconvergente (HCI) – che consolida elaborazione, storage, networking e virtualizzazione in un’unica soluzione – è l’infrastruttura ideale per le aziende che vogliono rimanere competitive e assicurarsi che i propri datacenter siano pronti per il cloud. Tuttavia, il cambiament...

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Costruire Un Business Case Per L’infrastruttura iperconvergente COSTRUIRE UN BUSINESS CASE PER L’INFRASTRUTTURA IPERCONVERGENTE

whitepaper

Sep 05, 2019

Gli sviluppatori e i manager aziendali che lavorano per fornire applicazioni di nuova generazione hanno difficoltà a ottenere le risorse di cui hanno bisogno per essere produttivi. Con le operazioni IT sempre più distribuite tra datacenter, strutture secondarie, uffici remoti e cloud, la protezione ...

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Top 20 Des Questions Les Plus Fréquentes Sur L’hyperconvergence TOP 20 DES QUESTIONS LES PLUS FRÉQUENTES SUR L’HYPERCONVERGENCE

whitepaper

Sep 05, 2019

Aujourd’hui, l’infrastructure hyperconvergée (HCI), qui intègre le calcul, le stockage, la mise en réseau et la virtualisation en une seule solution, est l’infrastructure la plus adaptée aux entreprises qui souhaitent maintenir leur compétitivité et assurer la performance de leurs datacenters dans l...

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Élaborer Le Business Case De L’infrastructure hyperconvergée ÉLABORER LE BUSINESS CASE DE L’INFRASTRUCTURE HYPERCONVERGÉE

whitepaper

Sep 05, 2019

Les développeurs et les responsables opérationnels qui travaillent à la mise en oeuvre d’applications de nouvelle génération ont du mal à obtenir les ressources dont ils ont besoin pour être productifs. Les opérations IT étant de plus en plus réparties entre les datacenters, les installations second...

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Die Top 20 Fragen Zur Hyperkonvergenz Beantwortet DIE TOP 20 FRAGEN ZUR HYPERKONVERGENZ BEANTWORTET

whitepaper

Sep 05, 2019

Heute ist die hyperkonvergente Infrastruktur (HCI), die Rechenleistung, Speicherung, Vernetzung und Virtualisierung in einer Lösung vereint, die Infrastruktur der Wahl für Unternehmen, die wettbewerbsfähig bleiben und sicherstellen wollen, dass ihre Rechenzentren cloud-fähig sind. Doch der Wandel is...

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Erstellung Eines Business Case Für Hyperkonvergenteinfrastruktur ERSTELLUNG EINES BUSINESS CASE FÜR HYPERKONVERGENTEINFRASTRUKTUR

whitepaper

Sep 05, 2019

Entwickler und Manager, die an der Bereitstellung von Anwendungen der nächsten Generation arbeiten, stehen vor Herausforderungen, um die Ressourcen zu erhalten, die sie für ihre Produktivität benötigen. Da der IT-Betrieb zunehmend über Rechenzentren, Sekundäreinrichtungen, Remote-Büros und die Cloud...

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Top 20 Hyperconvergence Questions Answered TOP 20 HYPERCONVERGENCE QUESTIONS ANSWERED

whitepaper

Sep 05, 2019

Today, hyperconverged infrastructure (HCI) which consolidates compute, storage, networking, and virtualization in one solution, is the infrastructure of choice for companies that want to stay competitive and ensure their datacenters are cloud-ready. Yet, the change feels difficult for some companies...

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Building a Business Case for Hyperconverged Infrastructure BUILDING A BUSINESS CASE FOR HYPERCONVERGED INFRASTRUCTURE

whitepaper

Sep 05, 2019

Developers and business managers working to deliver next-generation applications face challenges obtaining the resources they need to be productive. With IT operations increasingly distributed across datacenters, secondary facilities, remote offices, and the cloud, protecting intellectual property a...

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Meet the Demands of the Digital World MEET THE DEMANDS OF THE DIGITAL WORLD

whitepaper

Sep 05, 2019

Digital transformation is causing tremendous changes across the business world. As competition becomes more intense, customer expectations rise and markets evolve faster than ever, businesses today are being forced to rethink the way they work. To navigate these challenges, businesses need to work s...

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The Life-Changing Magic of Information Governance THE LIFE-CHANGING MAGIC OF INFORMATION GOVERNANCE

whitepaper

Sep 05, 2019

While most organizations agree information governance is critical for their business, a recent AIIM survey found 45% of respondents agree that the lack of information governance leaves their organization wide open to litigation and data protection risks. This is, in part, because the traditional tec...

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Transform your governance strategy for the digital age TRANSFORM YOUR GOVERNANCE STRATEGY FOR THE DIGITAL AGE

whitepaper

Sep 05, 2019

It's no small thing to manage and govern all of your business content. Legacy systems are expensive and difficult to use, and manual processing is far too time-consuming. And if you fail to properly govern your content, you can open your organization up to unnecessary risk leading to potentially cos...

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Account-Based Marketing Tactics: 10 Tips to Optimize Your ABM ACCOUNT-BASED MARKETING TACTICS: 10 TIPS TO OPTIMIZE YOUR ABM

blog article

Sep 04, 2019

Account based marketing, sometimes referred to as ABM, covers the idea of taking each and every individual account as its own market. This allows you to put a lot more effort into getting quality clients instead of mass appeal that can wear thin.

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ABM or B2B Marketing? ABM OR B2B MARKETING?

blog article

Sep 04, 2019

For as long as the term Account-Based Marketing (ABM) has been around, there has existed a debate about its name, history, and quite frankly, its legitimacy. People say, sales has always been account-based, and marketing is just now catching up or its just the acronym du jour or even it should not b...

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A “Role” Map to ABM A “ROLE” MAP TO ABM

blog article

Sep 04, 2019

Did you know that there is a key combination of roles that B2B companies can use to build themselves the ultimate account-based marketing (ABM) team of all-stars? This all-star team does not require scrapping your existing marketing team, but do not expect it to all come together overnight either. I...

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Hyper-Testing - An AI led Test Automation To Boost Your Business HYPER-TESTING - AN AI LED TEST AUTOMATION TO BOOST YOUR BUSINESS

whitepaper

Sep 04, 2019

Business fulfillment is attained by providing immediate solutions for the hyper demand in the hyper delivery market. The ‘Need for Speed’ is literally the only game that businesses like to play to stay on top of their competitors and to achieve the time-to-market to meet customer expectations. Time-...

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Customer Centricity In Action: 7 Ways To Put Customers First CUSTOMER CENTRICITY IN ACTION: 7 WAYS TO PUT CUSTOMERS FIRST

whitepaper

Sep 04, 2019

There's no shortage of challenges facing CX initiatives today, but there are measures you can take to improve the success rate and execution of your customer-centric goals. For this report, 166 professionals across customer experience, customer success and marketing were surveyed to uncover the chal...

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How to target the right individuals with your account-based marketing campaigns HOW TO TARGET THE RIGHT INDIVIDUALS WITH YOUR ACCOUNT-BASED MARKETING CAMPAIGNS

blog article

Sep 03, 2019

Struggling to identify the right individuals to target with your ABM campaigns? You’re not alone. Paul Snell asks the experts how to pinpoint and reach them When embarking on an account-based marketing (ABM) strategy, a lot of focus rightly goes into choosing the correct accounts. Less so on t...

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Experience the results of Adobe Experience Cloud EXPERIENCE THE RESULTS OF ADOBE EXPERIENCE CLOUD

whitepaper

Sep 03, 2019

Experience businesses do more than deliver compelling experiences at each step of the customer journey. They drive year-over-year growth, outperform their competitors, and employ a happier workforce. And because less than a third of businesses have made the necessary moves to become experience drive...

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The Total Economic Impact™ Of Adobe Experience Cloud THE TOTAL ECONOMIC IMPACT™ OF ADOBE EXPERIENCE CLOUD

whitepaper

Sep 03, 2019

Growing digital expectations and competition for empowered consumers and business buyers is forcing organizations to invest in new capabilities that enable them to optimize the value of their customer interactions. Businesses across every industry are looking to digital experience technologies in or...

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THE WINNING PLAYBOOK FOR EXPERIENCE PERSONALISATION THE WINNING PLAYBOOK FOR EXPERIENCE PERSONALISATION

whitepaper

Sep 03, 2019

For each phase, we describe four key building blocks for achieving success: strategy, people, processes, and technology foundation. In particular, the technology foundation should provide a scalable platform to support data, content, and intelligence capabilities spanning all digital touchpoints. To...

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Now we’re 25 Digital advertising grows up NOW WE’RE 25 DIGITAL ADVERTISING GROWS UP

whitepaper

Sep 03, 2019

If you’re an ad industry veteran, chances are that you or someone you knew was camping by the fax machine, spending hours sending out buy orders and waiting for confirmations. Or perhaps you were mocking up print ads using early versions of PageMaker and saving files on SyQuest disks. Maybe you were...

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Why IT Should Care About Data and Content Equally WHY IT SHOULD CARE ABOUT DATA AND CONTENT EQUALLY

whitepaper

Sep 03, 2019

How is IT's role evolving vis-à-vis the customer experience technology stack? We see IT taking on an increasingly strategic role as organizations evolve their technology stacks to support the end-to-end customer life cycle and move to true omni-channel experience delivery. The rapid growth of mobile...

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The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019 THE FORRESTER WAVE™: DATA MANAGEMENT PLATFORMS IN ASIA PACIFIC, Q3 2019

whitepaper

Sep 03, 2019

Why Read This Report In our 39-criterion evaluation of data management platforms (DMPs) in Asia Pacific (AP), we identified the 10 most significant ones — adobe, BrainPad, Cxense, iPinYou, Lotame, nEqual, Oracle, Salesforce, TalkingData, and TG360 — and researched, analyzed, and scored them. This re...

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Return on Investment after adopting Adobe Experience Cloud RETURN ON INVESTMENT AFTER ADOPTING ADOBE EXPERIENCE CLOUD

whitepaper

Sep 03, 2019

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study that examines the potential return on investment (ROI) enterprises may realize by adopting Adobe Experience Cloud and transforming into an experience-driven business. Adobe Experience Cloud — consisting of Adobe ...

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Key findings from the 2019 Guide to Ecommerce Platforms KEY FINDINGS FROM THE 2019 GUIDE TO ECOMMERCE PLATFORMS

whitepaper

Sep 03, 2019

Retailers are investing in platforms because ecommerce sites are arguably the most important technology for online retailers. They are the foundation of an e-retail business. For shoppers, the ecommerce site is the face of a retailer and for merchants, ecommerce platforms need to be easy to work wit...

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What is ABM? What You Need To Know About Account-Based Marketing WHAT IS ABM? WHAT YOU NEED TO KNOW ABOUT ACCOUNT-BASED MARKETING

blog article

Sep 02, 2019

Account-Based Marketing is a really reliable and effective approach that is driving substantially higher return on investment for B2B marketers if its done right. ABM improves your sales and also marketing teams, concentrating their attention on highly-targeted soon-to-be customers.

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5 Account-Based Marketing Tools Worth to Choose in 2019 5 ACCOUNT-BASED MARKETING TOOLS WORTH TO CHOOSE IN 2019

blog article

Sep 01, 2019

Account-Based Marketing (ABM) is one of the hottest trends in the market right now. If you have recently become interested in ABM or if you are trying to improve your current strategy, you could utilize tools. How you implement various tools is such a big consideration. It can be really helpful to k...

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Is Account-Based Marketing an Opportunity for Growth? IS ACCOUNT-BASED MARKETING AN OPPORTUNITY FOR GROWTH?

blog article

Aug 30, 2019

Account-based marketing is more than a simple buzzword being thrown around by talking heads in the world of marketing today. Businesses that are ignoring it or not yet paying attention to the growth benefits it represents do so at their own expense.

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5 Important Strategies for Account Based Sales 5 IMPORTANT STRATEGIES FOR ACCOUNT BASED SALES

blog article

Aug 30, 2019

Account based sales is a very effective sales and marketing strategy. Focusing on the most important accounts and people connected to those accounts can make a huge difference in the success of a company and the company’s revenue. Most marketers know that implementing account-based sales is a ...

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Account Based Marketing 2.0 How Phononic Embraces a Walk, then Run Approach ACCOUNT BASED MARKETING 2.0 HOW PHONONIC EMBRACES A WALK, THEN RUN APPROACH

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Aug 30, 2019

Get tactical with Daniel Engelbretson, Director of Integrated Marketing at Phononic as he explains their advanced approach to account-based marketing using the TEAM Framework.

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4 Features to Look for in Account-Based Management Software 4 FEATURES TO LOOK FOR IN ACCOUNT-BASED MANAGEMENT SOFTWARE

blog article

Aug 30, 2019

To take account-based marketing to the next level, a strong account-based management software is essential. However, choosing between the available platforms offering a myriad of features can be daunting. To help pinpoint which software is best for your company, here are some options to consider.

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How Pramata Translates ABM for Their Business HOW PRAMATA TRANSLATES ABM FOR THEIR BUSINESS

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Aug 30, 2019

The TEAM framework is a powerful tool in implementing and scaling ABM. See how Jeremy Middleton, Senior Director of Digital Marketing at Pramata, uses the TEAM framework to Target the right accounts, Engage them with personalized messaging, Activate sales to reach out at the right time, and Measure ...

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A Smarter Sales Stack: Using Dynamics 365 to Drive Productivity and Efficiency A SMARTER SALES STACK: USING DYNAMICS 365 TO DRIVE PRODUCTIVITY AND EFFICIENCY

whitepaper

Aug 30, 2019

Improve and simplify relationships between your customers and your sales team with Microsoft Relationship Sales—a solution that combines Office 365 with Dynamics 365 and LinkedIn Sales Navigator. With this solution, your sales team gets: The look and feel of their favorite Office 365 tools, such as ...

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Amplify Your Sales Team AMPLIFY YOUR SALES TEAM'S PRODUCTIVITY WITH DYNAMICS 365 AND OFFICE 365

whitepaper

Aug 30, 2019

Only 23 percent of customers say that sellers provided an excellent experience. Help deliver an outstanding experience to every single customer with Microsoft Relationship Sales solution—combining Dynamics 365 and LinkedIn Sales Navigator capabilities with the Office 365 tools you already use. You’l...

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TACTICS TO CLOSE THE GAPS IN YOUR ACCOUNT BASED MARKETING STRATEGY TACTICS TO CLOSE THE GAPS IN YOUR ACCOUNT BASED MARKETING STRATEGY

blog article

Aug 29, 2019

If you have been in the marketing or sales world for more than a minute, you have likely heard the term account-based marketing (ABM) on a continuous loop. According to ITSMA, ABM is officially the hottest topic in the industry and Forbes recently reported that 86% of companies with an implemented A...

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The 3 Best Ways to Create a Scalable ABM Strategy to Generate Maximum Results THE 3 BEST WAYS TO CREATE A SCALABLE ABM STRATEGY TO GENERATE MAXIMUM RESULTS

blog article

Aug 29, 2019

Account-based marketing is a focused approach to B2B marketing in which marketing and sales teams work together to target best-fit accounts and turn them into customers.

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Why the New Madison Logic Oracle Eloqua Integration is so Exciting for Marketers WHY THE NEW MADISON LOGIC ORACLE ELOQUA INTEGRATION IS SO EXCITING FOR MARKETERS

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Aug 29, 2019

Madison Logic is excited to announce a bi-directional integration with Oracle Eloqua, combining best-in-class lead and campaign management skills with Madison Logic’s global reach and advanced targeting. Now Oracle Marketing Automation users are able to align their messaging and targeting thro...

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ebook Customer service best practices Make every customer interaction count EBOOK CUSTOMER SERVICE BEST PRACTICES MAKE EVERY CUSTOMER INTERACTION COUNT

whitepaper

Aug 29, 2019

Your agents embody your brand with every customer contact. It’s up to you to make them more successful in engaging customers, dealing with customer challenges and avoiding burnout that leads to attritions. Read this ebook and see how to turn your customer service agents into customer experience hero...

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Frost & Sullivan Global Research: Midsized Call Centers take a Digital-first Approach Cloud solutions to power customer service in 2019 FROST & SULLIVAN GLOBAL RESEARCH: MIDSIZED CALL CENTERS TAKE A DIGITAL-FIRST APPROACH CLOUD SOLUTIONS TO POWER CUSTOMER SERVICE IN 2019

whitepaper

Aug 29, 2019

Customers now interact with businesses on more channels than ever— including email, live chat, social media, SMS, and live messaging services. To understand how mid-sized call centers are dealing with the changes in customer engagement, Frost & Sullivan surveyed 600 business and IT decision makers g...

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Driving results with Terminus Customer Success and Professional Services DRIVING RESULTS WITH TERMINUS CUSTOMER SUCCESS AND PROFESSIONAL SERVICES

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Aug 27, 2019

Two of our ABM consultants detail how our hands-on Customer Success and Professional Services programs can help your business achieve specific account-based marketing goals, from initial execution to longterm platform maintenance and campaign optimization.

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Working with account-based advertising experts WORKING WITH ACCOUNT-BASED ADVERTISING EXPERTS

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Aug 27, 2019

Our Director of Digital Strategy describes how our Ad Operations team can optimize campaigns, generate benchmarks, and provide expert guidance so that our customers always see the best ad results possible.

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Enhance your ABM programs with a TEAM Workshop ENHANCE YOUR ABM PROGRAMS WITH A TEAM WORKSHOP

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Aug 27, 2019

The four pillars of a Terminus-powered ABM program are: Target, Engage, Activate, and Measure. During one of our TEAM workshops, our ABM consultants will focus on one specific pillar and help your team tactically put together a full campaign framework with goals around that pillar in mind.

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How ABM drives efficient renewals and expansions HOW ABM DRIVES EFFICIENT RENEWALS AND EXPANSIONS

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Aug 27, 2019

Our Director of Revenue Operations describes how the Terminus account-based marketing platform with deep integrations can drive more efficiency from a finance perspective.

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How ABM drives sales and marketing alignment HOW ABM DRIVES SALES AND MARKETING ALIGNMENT

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Aug 27, 2019

Our CFO and VP Finance explain how account-based marketing drives down the cost of acquisition for new customers and creates more predictable results for marketing activities.

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How can influencer marketing power your ABM strategy? HOW CAN INFLUENCER MARKETING POWER YOUR ABM STRATEGY?

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Aug 27, 2019

Tim's Top Tips is back! This week Tim discusses how influencer marketing can help with your ABM strategy.

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Five Ways to Find the Budget for ABM FIVE WAYS TO FIND THE BUDGET FOR ABM

blog article

Aug 27, 2019

Budgeting is one of those tasks that requires a lot of convincing. Whether its convincing your leadership team, convincing your team, or convincing your whole company, finding the budget for a new initiative like account-based marketing (ABM) can be tricky. It can be exceptionally challenging to get...

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How To Improve Your Partner Strategy HOW TO IMPROVE YOUR PARTNER STRATEGY

whitepaper

Aug 26, 2019

If you're experiencing stagnant revenue or a variety of programs no longer aligned with your business strategy, it's a sign your partner program needs an update. Discover how motivating partners will help you increase revenue, expand partner loyalty and improve customer relationships in this E-book....

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How to Win the ABM Challenge with Conversational Marketing HOW TO WIN THE ABM CHALLENGE WITH CONVERSATIONAL MARKETING

blog article

Aug 25, 2019

Account-Based Marketing (ABM) depends upon a broad-based marketing strategy applied across a large buying community within a prospect. That’s a lot of work and a big investment. You can reduce effort and costs with conversation marketing, creating a conversational account-based marketing platf...

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What fast growing online retailers need for peak sales success WHAT FAST GROWING ONLINE RETAILERS NEED FOR PEAK SALES SUCCESS

whitepaper

Aug 23, 2019

Quite simply, the term describes the busiest shopping days in the retail calendar – those times when the majority of consumers open up their wallet to make purchases either in-store or online. These can be for international sales events, like Black Friday or Singles’ Day, major holidays, like Christ...

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The essential guide to developing your e-commerce business THE ESSENTIAL GUIDE TO DEVELOPING YOUR E-COMMERCE BUSINESS

whitepaper

Aug 23, 2019

The face of e-commerce is changing. From now on, the experience has to be effortless, simple, secure… and human. According to eMarketer’s new forecast, in 2019, more than one-quarter of the world’s population will be using mobile messaging apps, at the expense of e-mails which are seen as colder and...

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The Best Account Based Marketing Strategy Ever THE BEST ACCOUNT BASED MARKETING STRATEGY EVER

blog article

Aug 22, 2019

Account-Based Marketing (ABM) strategy is the number one go-to strategy for business to business service or product providers in the world. Forget simple inbound marketing strategies which focus on building buyer personas. Then using targeted messaging to attract more of those types of business.&nbs...

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Start a Marketing F.I.R.E. - How to Reach High-Quality Target Accounts When it Matters START A MARKETING F.I.R.E. - HOW TO REACH HIGH-QUALITY TARGET ACCOUNTS WHEN IT MATTERS

blog article

Aug 22, 2019

F.I.R.E. stands for fit, intent, recency, and engagement. These are the four main factors companies should consider when selecting the target accounts that will be at the center of their account-based marketing strategies. While the main goal of any marketing strategy is to generate leads for the Sa...

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Anatomy of Today’s Global Traveler ANATOMY OF TODAY’S GLOBAL TRAVELER

infographic

Aug 22, 2019

Where does the modern traveler come from? Where is s/he going? How does s/he get there? As the world grows ever-smaller, more and more people are traveling to a growing number of places each year. Increasingly, they’re getting there by leveraging digital tools. Savvy travel and hospitality bra...

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3 Types of Silos Killing Your Marketing Team 3 TYPES OF SILOS KILLING YOUR MARKETING TEAM

whitepaper

Aug 22, 2019

Each day, your marketing team is hard at work checking off social media tasks, building workflows, writing landing pages, creating reports-but it feels like progress toward reaching campaign goals is slow, with some projects stalling out completely. Not only do marketing teams struggle to get a hand...

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3 Types of Silos Killing Your Marketing Team 3 TYPES OF SILOS KILLING YOUR MARKETING TEAM

whitepaper

Aug 22, 2019

Each day, your marketing team is hard at work checking off social media tasks, building workflows, writing landing pages, creating reports-but it feels like progress toward reaching campaign goals is slow, with some projects stalling out completely. Not only do marketing teams struggle to get a hand...

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3 Types of Silos Killing Your Marketing Team 3 TYPES OF SILOS KILLING YOUR MARKETING TEAM

whitepaper

Aug 22, 2019

Each day, your marketing team is hard at work checking off social media tasks, building workflows, writing landing pages, creating reports-but it feels like progress toward reaching campaign goals is slow, with some projects stalling out completely. Not only do marketing teams struggle to get a hand...

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Account Based Marketing: Not as Complicated as You May Think! ACCOUNT BASED MARKETING: NOT AS COMPLICATED AS YOU MAY THINK!

blog article

Aug 21, 2019

All Sales teams, at some point, will question what Marketing really does to help close the big deals Sales have been struggling with. Its here ABM comes into play. By adopting a targeted marketing tactic aligned with the sales efforts, Sales and Marketing can work together to deliver powerful result...

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Creating Content That Improves CX: A Q&A with Lionbridge & Aprimo CREATING CONTENT THAT IMPROVES CX: A Q&A WITH LIONBRIDGE & APRIMO

blog article

Aug 21, 2019

Today’s brands face numerous challenges. They need to create a customized, excellent experience for each and every customer worldwide. To do that, they need to create high-quality, on-target content. They need to create that content quickly, effectively, and for audiences who speak multiple la...

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Lionbridge Brand Video LIONBRIDGE BRAND VIDEO

video

Aug 21, 2019

Our roots began in translation but what we do today goes well beyond – from content creation to linguistics, to artificial intelligence (AI). We create global relevance, driven by humanity and amplified by technology. Connecting our customers with their communities and driving brand awareness....

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Account-Based Marketing: Flipping the Funnel to Fuel Success ACCOUNT-BASED MARKETING: FLIPPING THE FUNNEL TO FUEL SUCCESS

blog article

Aug 21, 2019

Theres an approach to Marketing thats turning the B2B world upside down. Account-based marketing (ABM) is a strategy that’s helping B2B companies boost revenue with a more targeted, Omnichannel approach. ABM concentrates Sales and Marketing resources on a clearly defined set of accounts and pe...

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A BUYER’S GUIDE FOR LOCALIZATION SERVICES: A BUYER’S GUIDE FOR LOCALIZATION SERVICES:

whitepaper

Aug 21, 2019

Your localization partner is going to do a deep-dive into your business—so start by diving deep into theirs. Are they an industry-leader with 20 years of experience or a relative newcomer? Will they speak Samoan, Uzbek, or Swahili (and all your customers’ languages)? Can they deliver on-...

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WHY AI? HOW LANGUAGE & AI SERVICES GO HAND-IN-HAND WHY AI? HOW LANGUAGE & AI SERVICES GO HAND-IN-HAND

whitepaper

Aug 21, 2019

In practice, of course, things are more complicated. Effective translation necessitates a nuanced understanding of (at least) two languages and cultures, both source and target. It requires an understanding of the original content’s goals. It mandates a fluency in tone and subtext as well as v...

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 The Road to Digital CX – Where is your Utility? THE ROAD TO DIGITAL CX – WHERE IS YOUR UTILITY?

whitepaper

Aug 21, 2019

Utility customers have new service expectations. In fact, 20% want easier to understand bills while 32% want automated energy savings. Today’s utility customer also wants the ease of mobile access to information about service availability and energy products. In response, successful utilities are pr...

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ABM IS JUST GOOD MARKETING ABM IS JUST GOOD MARKETING

whitepaper

Aug 20, 2019

Interest in Account Based Marketing (ABM) has never been higher than it is today. As industry leaders like Laura Ramos at Forrester say, “Unless you have been living under a rock, you can’t have helped but notice the hype around ABM.”

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The Change Management Mindset Behind Scalable ABM THE CHANGE MANAGEMENT MINDSET BEHIND SCALABLE ABM

video

Aug 20, 2019

Meagan French is a marketing leader and Founder of Lotus Growth, a lean consultancy specializing in demand gen, ABM, and martech advising. She has a proven track record of high-impact consulting and interim leadership positions that drove dozens of successful exits and record quarters.

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Traditional Remarketing Fails B2B Marketers Account Based Retargeting is the Answer TRADITIONAL REMARKETING FAILS B2B MARKETERS ACCOUNT BASED RETARGETING IS THE ANSWER

blog article

Aug 20, 2019

In this article, we explain why traditional remarketing campaigns are not a good fit for B2B companies, introduce a better way to retarget based on whole accounts, and detail how to do it using Leadfeeder and our partner, Metadata.io.

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Going Global 101: How Your Competition Can Be Your Best Resource GOING GLOBAL 101: HOW YOUR COMPETITION CAN BE YOUR BEST RESOURCE

blog article

Aug 20, 2019

Lace-up your sneakers and step up to the starting line: you’re ready to reach countless customers in new markets.  You’ve secured your spot in the Global Marketplace (whether by default or design).  But before you sprint away, take a good look around you. You are not alone in t...

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How do you combine intent data with ABM? HOW DO YOU COMBINE INTENT DATA WITH ABM?

blog article

Aug 20, 2019

Andre explains that effective B2B account-based marketing (ABM) relies heavily on what you are able to learn about your target accounts. The more information you collect, the better you can custom-tailor your content and messaging to speak to the issues and concerns your target buyer cares about the...

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Se démarquer avec des expériences client optimisées SE DÉMARQUER AVEC DES EXPÉRIENCES CLIENT OPTIMISÉES

whitepaper

Aug 20, 2019

L’expérience client évolue. Les interactions personnalisées sont devenues la règle. Plus votre entreprise se développe, plus les opportunités prometteuses sont nombreuses. 86 % des acheteurs sont prêts à payer plus pour vivre une meilleure expérience client. Par ailleurs, l’expérience client sera un...

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Gewinner setzen auf erstklassige Kundenerlebnisse GEWINNER SETZEN AUF ERSTKLASSIGE KUNDENERLEBNISSE

whitepaper

Aug 20, 2019

Das Kundenerlebnis verändert sich. Personalisierte Interaktion ist jetzt das Maß aller Dinge. Und wenn Ihr Unternehmen wächst, bietet dieser Bereich einige vielversprechende Möglichkeiten. Denn 86 % der Verbraucher sind bereit, für ein besseres Kundenerlebnis mehr zu bezahlen. Darüber hinaus wird da...

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Winning With Superior Customer Experiences WINNING WITH SUPERIOR CUSTOMER EXPERIENCES

whitepaper

Aug 20, 2019

The customer experience is changing. Personalized engagement is now king. And as your business scales up and grows, this begins to present several promising opportunities. In fact, 86% of buyers will pay more for a better customer experience. What’s more, customer experience will overtake price and ...

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Five steps to aligning your data and cloud strategies whitepaper FIVE STEPS TO ALIGNING YOUR DATA AND CLOUD STRATEGIES WHITEPAPER

whitepaper

Aug 20, 2019

With 95% of C-level executives saying data is integral to their business strategy, now is the time to align your data and hybrid cloud strategy. This paper outlines the five steps for aligning your data and hybrid cloud strategies. You’ll also learn the importance of data context that is shared acro...

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10 Ways to Transform Big Data Analytics into Big Value eBook 10 WAYS TO TRANSFORM BIG DATA ANALYTICS INTO BIG VALUE EBOOK

whitepaper

Aug 20, 2019

Big data can produce a lot of value, but only if you know how to claim it. When you make big data analytics available to everyone, you create the conditions for faster, smarter innovation. The next big idea that transforms your business can now come from anyone in any line of business – not just you...

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How Purchase Intent Can Help You Scale-Up Your ABM Campaigns HOW PURCHASE INTENT CAN HELP YOU SCALE-UP YOUR ABM CAMPAIGNS

blog article

Aug 19, 2019

Sales and Purchase are traditional market-related concepts that often occur in tandem. However other market-related concepts like production and consumption that are also twined aren’t seen together often. This is due to a lag in one of the factors that determine the logistics value of a produ...

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The Business Impact of ABM Advertising: Measurement Best Practices THE BUSINESS IMPACT OF ABM ADVERTISING: MEASUREMENT BEST PRACTICES

blog article

Aug 16, 2019

Account-based (ABM) advertising programs offer a new way to reach and engage the hard-to-reach senior buyers at target accounts. Here a B2B company starts by identifying a set of target accounts, specific buyer personas at those accounts and then targets those accounts with display ads. With high qu...

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Insights for Account Based Marketing success in InfoSec. INSIGHTS FOR ACCOUNT BASED MARKETING SUCCESS IN INFOSEC.

blog article

Aug 16, 2019

Check out our webinar on insights for account based marketing success in InfoSec, where Todd Lebo, Chief Marketing Officer at Ascend2 and Milap Shah, Executive Chairman & Founder at Nexsales share their insights for improving the results from your account-based marketing efforts.Whether you'...

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The benefit of customer workshops from Terminus THE BENEFIT OF CUSTOMER WORKSHOPS FROM TERMINUS

video

Aug 15, 2019

Our ABM consultant describes how customers can add more structure to their ABM programs through one of the Terminus account-based marketing TEAM workshops. In our Engage workshop, our ABM consultants help teams identify content gaps, map content to opportunity stage and persona, and create a list of...

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What Can Marketing Do To Help Sales Become Aware of Activities At Their Key Accounts? WHAT CAN MARKETING DO TO HELP SALES BECOME AWARE OF ACTIVITIES AT THEIR KEY ACCOUNTS?

video

Aug 15, 2019

Today, we talked about the things that marketing can do to help sales become aware of activities happening at their key accounts.

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What is ABM on Autopilot? WHAT IS ABM ON AUTOPILOT?

video

Aug 14, 2019

Our ABM consultant describes the ABM on Autopilot offering from Terminus. This program helps get buy-in from multiple stakeholders and provides strategic planning for after the initial launch period.

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How To Win Your Dream Customer With ABM HOW TO WIN YOUR DREAM CUSTOMER WITH ABM

video

Aug 14, 2019

Looking for a reliable evergreen strategy that will help attract new leads consistently and finally land that dream customer? You might consider a targeted approach called account-based marketing (ABM).

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2020 Content Marketing Spectrum 2020 CONTENT MARKETING SPECTRUM

video

Aug 14, 2019

This is a video explainer of the difference between Content Marketing, Branded Content and Native Advertising - with examples to help put it all into context.Accompanying video that tried to separate signal from noise on the different approaches of content in the business.

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CX IN THE AGE OF PRIVACY AND TRUST, PART 3: CAN WE (RE)BUILD TRUST? CX IN THE AGE OF PRIVACY AND TRUST, PART 3: CAN WE (RE)BUILD TRUST?

blog article

Aug 14, 2019

This is the third in a series of articles on creating, maintaining, and optimizing great customer experiences in the context of mounting concerns about privacy and increasingly strict regulations governing data processing. We address topics such as consent strategies, the role of trust, the elements...

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DIVERSE VOICES STRENGTHEN BRAND CHARACTER DIVERSE VOICES STRENGTHEN BRAND CHARACTER

blog article

Aug 14, 2019

What character appears in the most films and television programs? Dracula? God? Santa Claus?  All of those make the top ten list, but none is the correct answer. Satan (or The Devil) is a character is more than 840 projects – more than any other character. If you limit the list to mortals...

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The History of Content Marketing THE HISTORY OF CONTENT MARKETING

infographic

Aug 14, 2019

If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been. As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been telling their stories to audiences for hundreds of y...

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USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

whitepaper

Aug 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who ...

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ABM Account Insight on Mondelez International ABM ACCOUNT INSIGHT ON MONDELEZ INTERNATIONAL

video

Aug 13, 2019

ABM Account Insight on Mondelēz International by Business Brainz, an ABM research company.

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When and how to deploy tech for account-based marketing WHEN AND HOW TO DEPLOY TECH FOR ACCOUNT-BASED MARKETING

blog article

Aug 13, 2019

Molly Raycraft discusses whens the right time to buy technology to support your ABM efforts, which tech to pick and how much you should be putting aside for it. ABM technology has developed a reputation as being untrue to the ethos of account-based marketing. Sceptics feel it takes out the essential...

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What Is Account-Based Marketing and How You Can Profit Off It WHAT IS ACCOUNT-BASED MARKETING AND HOW YOU CAN PROFIT OFF IT

blog article

Aug 13, 2019

Security integrators can learn a lot from B2B marketers, who are finding business success with one of the latest trends account-based marketing (ABM). ABM is when you treat every customer, account, or prospect as a personalized account, meaning you tailor content and services perfectly to fit them, ...

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B2B Account Based Marketing: Best Practices for 2019 and Beyond B2B ACCOUNT BASED MARKETING: BEST PRACTICES FOR 2019 AND BEYOND

blog article

Aug 13, 2019

Everyone loves a big idea. A game-changer. And while a lot of things in marketing can lean towards hype, B2B account based marketing is not one of those things. It reinvents B2B marketing so comprehensively that the effect spills over into other departments.

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 Drie factoren voor het overtreffen van de verwachtingen van kopers DRIE FACTOREN VOOR HET OVERTREFFEN VAN DE VERWACHTINGEN VAN KOPERS

whitepaper

Aug 13, 2019

Slechts 23% van alle zakelijke kopers vindt dat verkopers een goede ervaring bieden. Hoe kan je verkoopteam de overstap naar een buyer-centric model maken en aan de hoge verwachtingen van B2B-kopers voldoen of deze zelfs overtreffen? In dit eBook ontdek je hoe je verkopers sterkere relaties met inko...

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Slimme verkoopcoaching: vijf manieren om een uitstekend presterend team op te bouwen SLIMME VERKOOPCOACHING: VIJF MANIEREN OM EEN UITSTEKEND PRESTEREND TEAM OP TE BOUWEN

whitepaper

Aug 13, 2019

Coaching is van essentieel belang voor het succes van je verkoopteam. Je kunt je teams effectiever coachen met de praktische inzichten uit data die worden geleverd door Microsoft Relationship Sales, de krachtige combinatie van LinkedIn Sales Navigator en Dynamics 365 for Sales. Lees een lijst met vi...

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 Geef je verkoopteam snel een voorsprong met de kracht van AI GEEF JE VERKOOPTEAM SNEL EEN VOORSPRONG MET DE KRACHT VAN AI

whitepaper

Aug 13, 2019

Volgens een recente studie wil 77 procent van de zakelijke kopers gepersonaliseerde inhoud, terwijl 75 procent wil dat verkopers laten zien welke invloed het product of de service op hun bedrijf heeft. Het maken van gepersonaliseerde inhoud leidt tot betere relaties en een hogere verkoop, maar het k...

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7-STEP DIY DATA SEGMENTATION FOR ACCOUNT-BASED MARKETING 7-STEP DIY DATA SEGMENTATION FOR ACCOUNT-BASED MARKETING

blog article

Aug 12, 2019

When confronted with the details database management, segmentation, and content creation many companies balk and decide that perhaps ABM isn’t the right road after all.

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How to Prepare Your Data for Account-Based Marketing HOW TO PREPARE YOUR DATA FOR ACCOUNT-BASED MARKETING

blog article

Aug 12, 2019

Teams just starting out with account-based marketing (ABM) often make one significant mistake they take all the data they have and dive head first into the strategy. Its great to put your strategy to work and learn from the experience. But following a do what you can, with what you have, where you a...

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WORK SMARTER, NOT HARDER WORK SMARTER, NOT HARDER

whitepaper

Aug 12, 2019

Our world is becoming more dynamic and connected by the second. We are producing and consuming content at lightning speed, blasting an endlessly growing stream of data across the digital landscape. Every minute, we upload hundreds of hours of video, thousands of blog articles and millions of social ...

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Take Your Marketing Ops to the Next Level and Transform Your Career TAKE YOUR MARKETING OPS TO THE NEXT LEVEL AND TRANSFORM YOUR CAREER

whitepaper

Aug 12, 2019

Digital transformation is reshaping the way companies do business. For companies to maintain a competitive edge and deliver on customer expectations for more personalized experiences, they must create more content on more channels. Marketing teams are responsible for creating and delivering the bulk...

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The Digital Work Crisis Survey THE DIGITAL WORK CRISIS SURVEY

whitepaper

Aug 12, 2019

The explosive growth in data, the emergence of automation tools, and the rise in digital communication tools all promise the potential for a smooth, efficient and productive digital environment. Why, then, do marketers feel greater stress and frustration than ever before? We surveyed digital markete...

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How to Generate Highly Targeted Leads Using an Integrated Approach to Inbound and Account-Based Marketing HOW TO GENERATE HIGHLY TARGETED LEADS USING AN INTEGRATED APPROACH TO INBOUND AND ACCOUNT-BASED MARKETING

whitepaper

Aug 10, 2019

Account-Based Marketing (ABM), also known as key-account targeting, is a strategic marketing approach that identifies best-fit accounts and treats them as a market of one to drive an effective marketing strategy. In simple terms ABM focuses on identifying accounts (i.e. companies, individuals, user ...

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Translate IP addresses into Company Names for ABM Strategy TRANSLATE IP ADDRESSES INTO COMPANY NAMES FOR ABM STRATEGY

video

Aug 09, 2019

KickFire's IP address intelligence & B2B firmographic data allows you to translate IP addresses to companies, identify anonymous web visitors, and integrate account data into your technology stack – all based on a company's IP address. This IP business intelligence gives companies ...

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What Does ABM Mean for the B2B Sales Funnel? WHAT DOES ABM MEAN FOR THE B2B SALES FUNNEL?

blog article

Aug 09, 2019

Account-based marketing (ABM) has changed the way businesses market and sell to one another. Its also changed the way marketing and sales measure their effectiveness. Success is still ultimately about revenue, but it might be time for a second look at the old B2B sales funnel.

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SIZE MATTERS: FIND OUT HOW BIG YOUR TARGET ACCOUNT LIST SHOULD BE SIZE MATTERS: FIND OUT HOW BIG YOUR TARGET ACCOUNT LIST SHOULD BE

blog article

Aug 09, 2019

One of the questions we hear all the time is: how big should my Target Account List be?

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Why SAP went with an account-based marketing approach WHY SAP WENT WITH AN ACCOUNT-BASED MARKETING APPROACH

blog article

Aug 09, 2019

For technology sellers, however, this has created significant complications in the sales process. Sales teams are now engaging with buying committees comprised of representatives from multiple functions, each with their own specific needs. Sellers have responded by adopting account-based marketing, ...

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How digital is powering the next wave of growth in key-account management HOW DIGITAL IS POWERING THE NEXT WAVE OF GROWTH IN KEY-ACCOUNT MANAGEMENT

blog article

Aug 09, 2019

When you spend that kind of money, you expect the white-glove treatment. This kind of thinking has dominated key-account management (KAM). Its a push for a personalized experience delivered in person by representatives who often fly out to meet their customers, even for small requests. Its time may ...

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Triblio Account-Based Marketing Platform Overview TRIBLIO ACCOUNT-BASED MARKETING PLATFORM OVERVIEW

video

Aug 08, 2019

Triblio is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Triblio's proprietary database complements an organization's first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.

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Plex Systems ABM Strategy PLEX SYSTEMS ABM STRATEGY

video

Aug 08, 2019

Plex Systems, which sells a cloud-based ERP solution for manufacturers to enterprise- and SMB-level customers, began its ABM journey.

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How Can Sales Reps Enable Their Marketers to Deliver Great ABM? HOW CAN SALES REPS ENABLE THEIR MARKETERS TO DELIVER GREAT ABM?

video

Aug 08, 2019

Nicole DiNicola, who runs ABM over at Qualtrics, has a great story about how she was in a strategic planning session with the account-team and one of the guys turns to her and says, "Hey Nicole, how do I enable you to deliver great ABM to my account?"

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Why Your ABM Might Be Falling Short of Expectations WHY YOUR ABM MIGHT BE FALLING SHORT OF EXPECTATIONS

blog article

Aug 08, 2019

An approach to marketing that promises to deliver the benefits of inbound with added account relevance is tough to ignore. And while there’s plenty of evidence that account-based marketing (ABM) works, it’s not like you can just flip a switch and automatically find success.

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How to Use Social Media in Account-Based Marketing HOW TO USE SOCIAL MEDIA IN ACCOUNT-BASED MARKETING

blog article

Aug 08, 2019

Account-based marketing has plenty of proponents. As the focus paradigm shifts from messaging creation to dependable revenue generation, leads and return orders have shot up. That, in turn, has produced concrete results that people can measure and rate performance by. It makes sense from a linear, f...

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Meet the Revenue Team: The Key to Successful Account-Based Marketing MEET THE REVENUE TEAM: THE KEY TO SUCCESSFUL ACCOUNT-BASED MARKETING

blog article

Aug 08, 2019

Account-based marketing (ABM) is a big undertaking as many marketers who have kicked off pilot programs will tell you.  Among other things, it involves leveraging data to gain account insights, using paid media to conduct contact discovery, and making cross-channel engagement a priority.

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How to Market like a B2C Marketer: Scaling ABM with AI HOW TO MARKET LIKE A B2C MARKETER: SCALING ABM WITH AI

video

Aug 07, 2019

Account-Based Marketing or ABM has been a hot topic on most marketers’ agendas for the last few years. However, it has been difficult to scale ABM beyond a small number of large accounts. With advancements in insights technology, B2B Marketing is slowly reaching parity with B2C Marketing in it...

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8 Ways to Apply Product Based Marketing Strategies through ABM 8 WAYS TO APPLY PRODUCT BASED MARKETING STRATEGIES THROUGH ABM

blog article

Aug 07, 2019

In our current market, selling product and making sure it is properly marketed is more important than ever. There are tons of different sales methods and models that are geared toward marketing your product but ABM may be the solution you are looking for.

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The Adoption of Account Based Marketing in 2019 and Beyond THE ADOPTION OF ACCOUNT BASED MARKETING IN 2019 AND BEYOND

blog article

Aug 07, 2019

Since the 1990s, B2B marketers have recognized the potential for taking a more targeted, one-on-one approach that emphasized a personalized interaction with each customer. The challenge, however, was implementation. We lacked the tools to scale the operation effectively.

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Do you have to choose between ABM and Demand Gen? DO YOU HAVE TO CHOOSE BETWEEN ABM AND DEMAND GEN?

blog article

Aug 06, 2019

Today, many organizations still run on well-established lead gen strategies. But at the same time, theres often a push to become more targeted and account-based, which makes sense. Businesses are always moving towards whats more efficient and effective, and thats what ABM does for B2B marketing team...

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ABM Trends: What the Best B2B Companies Are Doing ABM TRENDS: WHAT THE BEST B2B COMPANIES ARE DOING

blog article

Aug 05, 2019

Making sense of the B2B marketing space is hard. New vendors new technologies and new services are constantly popping up. The one thing that we do know is the adoption of account-based marketing (ABM) continues to rise.

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How do you incorporate ABM into your marketing strategy? HOW DO YOU INCORPORATE ABM INTO YOUR MARKETING STRATEGY?

blog article

Aug 05, 2019

As organizations are quickly adopting ABM to help them with various aspects of their campaigns, unfortunately, they are not taking the right precautions which can potentially lead to ABM failure. Account-based marketing challenges vary company by company.

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How to survive the evolution of demand generation HOW TO SURVIVE THE EVOLUTION OF DEMAND GENERATION

blog article

Aug 05, 2019

Targeting a smaller target market may seem counterintuitive to some, but if you are marketing to every business in your industry, you are probably wasting a large portion of your budget. And if your analytics are good, I can probably tell you what portion you are wasting.

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How to Uplevel Your Account-Based Marketing and Sales Alignment HOW TO UPLEVEL YOUR ACCOUNT-BASED MARKETING AND SALES ALIGNMENT

blog article

Aug 05, 2019

Have you gotten ABM off the ground, but struggle to connect the dots between sales and marketing? Without a clear plan for running coordinated account-based sales and marketing plays, its no surprise your programs may get stuck and muddled in confusion.

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Discover a better, modern way of doing agreements DISCOVER A BETTER, MODERN WAY OF DOING AGREEMENTS

whitepaper

Aug 05, 2019

Does your agreement process rely on pen and paper? More and more small businesses are realising the benefits of using technology to modernise the four stages of the agreement process. Download this eBook now to discover how you could be doing business better, faster and more cost effectively, when ...

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 Take your business out of the office and on the road TAKE YOUR BUSINESS OUT OF THE OFFICE AND ON THE ROAD

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Aug 05, 2019

Mobile technology means you can work faster and smarter, saving time on handling agreements and spending time where it really counts. With cloud technology and eSignature applications, your office is in your pocket so you can be ready to move on a deal and get the dotted line signed at a moment’s n...

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 The State Of Systems Of Agreement, 2019 THE STATE OF SYSTEMS OF AGREEMENT, 2019

whitepaper

Aug 05, 2019

Agreements — whether with customers, partners, or employees — are the basis of business. They come in all forms and are everywhere within an organization, from sales contracts to purchase orders to employee offer letters. Each agreement has potential to either improve or worsen the relationship wit...

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Eight Digital Best Practices for Sales Professionals. EIGHT DIGITAL BEST PRACTICES FOR SALES PROFESSIONALS.

whitepaper

Aug 05, 2019

Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales organizations that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages. Sales professionals are most effective when t...

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 Discover a better, simpler, faster way to manage your admin tasks DISCOVER A BETTER, SIMPLER, FASTER WAY TO MANAGE YOUR ADMIN TASKS

whitepaper

Aug 05, 2019

Are admin tasks like file storage, chasing payments and completing agreements taking up way too much of your time? We hear you … and we’re here to tell you there’s a better, simpler and faster way. From technology solutions to helpful tips, this eBook offers five easy hacks to streamline and simpli...

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Reduce Customer Acquisition cost with Inbound and Account-Based Marketing REDUCE CUSTOMER ACQUISITION COST WITH INBOUND AND ACCOUNT-BASED MARKETING

blog article

Aug 02, 2019

ABM helps reduce CAC by improving overall marketing effectiveness. When practicing ABM, you have to clearly understand who your target audience is. Next, you need to run highly personalized and targeted campaigns for key accounts. Lastly, you need to build strong and healthy relations for retaining ...

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What Is Account-Based Marketing and Why It Works for Small B2B Companies WHAT IS ACCOUNT-BASED MARKETING AND WHY IT WORKS FOR SMALL B2B COMPANIES

blog article

Aug 01, 2019

Traditionally, B2B marketing revolves around capturing the largest possible number of leads and pursuing them past the awareness phase. It’s a long and strenuous battle, where observing in frustration as seemingly hot leads lose interest is simply a part of the process.  However, all of t...

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How to Optimize Event Strategy for ABM HOW TO OPTIMIZE EVENT STRATEGY FOR ABM

blog article

Aug 01, 2019

Adopting a dedicated account-based Event Marketing strategy offers a number of benefits for marketers. The event itself will target potential long-term customers, the Event Marketing efforts will focus on accounts that matter and marketers will be able to produce an event with confidence it will lea...

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Reimagining events marketing through an ABM lens REIMAGINING EVENTS MARKETING THROUGH AN ABM LENS

blog article

Aug 01, 2019

One of the main drivers of this increased focus is ABM. Creative ABMers the world over are turning to tried and tested techniques like events and giving them an extreme account-based makeover.

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How to Distribute Personalized Content for Your ABM Program HOW TO DISTRIBUTE PERSONALIZED CONTENT FOR YOUR ABM PROGRAM

blog article

Aug 01, 2019

Given the growing personalization and UX trends in content marketing, businesses should rethink the way they approach customer engagement. According to Forbes, 97% of marketers claim that account-based marketing (ABM) content strategy has a significantly higher return on investment (ROI) compared to...

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UNIVERSAL: YOUR GUIDE TO ACCOUNT-BASED SUCCESS UNIVERSAL: YOUR GUIDE TO ACCOUNT-BASED SUCCESS

whitepaper

Jul 31, 2019

Before the Internet age, sales people were expected to develop personal connections with target accounts. It was assumed that this would take time and would require great skill. Being a salesperson meant mastering the craft of interpersonal relationships. Then came the Internet. It provided faster, ...

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How Thomson Reuters does ABM with Terminus HOW THOMSON REUTERS DOES ABM WITH TERMINUS

video

Jul 31, 2019

This video highlights how Thomson Reuters uses Account-Based Marketing and Terminus to crush their sales and marketing goals!

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Critical Success Factors (CSFs) for ABM Commitment and Dedication CRITICAL SUCCESS FACTORS (CSFS) FOR ABM COMMITMENT AND DEDICATION

infographic

Jul 30, 2019

Neither budget nor company size is essential to ABM success. Big or small, what really matters is your ability to commit to the program. A key part of this is driving the specific objectives of your ABM implementation.

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The Role of Sales Enablement in Account-Based Marketing THE ROLE OF SALES ENABLEMENT IN ACCOUNT-BASED MARKETING

blog article

Jul 30, 2019

Its no longer news that account-based marketing leads to higher returns and accelerated market share. More than 80 percent of marketers say ABM ROI beats other marketing initiatives. But ABM requires great account and contact data, customized buyer content, and meticulous tracking and reporting to t...

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How to Staff and Fund Your ABM Programs at Any Level HOW TO STAFF AND FUND YOUR ABM PROGRAMS AT ANY LEVEL

blog article

Jul 29, 2019

Building a successful account-based marketing (ABM) program that moves the needle for your business requires more than just a few marketers looking to make an impact. Instead, you will have to make a case for the resources needed to execute on your vision.

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How Salesforce Does Account-Based Marketing HOW SALESFORCE DOES ACCOUNT-BASED MARKETING

video

Jul 29, 2019

A Salesforce-on-Salesforce Story with the Corporate Marketing Team on their use of Advertising Studio.

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How to Use Account-Based Marketing to Accelerate Growth HOW TO USE ACCOUNT-BASED MARKETING TO ACCELERATE GROWTH

video

Jul 29, 2019

Listen to Soumitra Paul, Founder & CEO, Playbook AI, talk about his workshop on "Accelerating Growth using Account-Based Marketing" at Eastern India's Largest Digital Technology & Marketing Summit.

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The Retailer’s Guide:Seven Key Strategies To Grow Your Profits THE RETAILER’S GUIDE:SEVEN KEY STRATEGIES TO GROW YOUR PROFITS

whitepaper

Jul 29, 2019

In this white paper, seven key strategies that organizations have used to grow their profits are explored. Ranging from actions for growing top-line revenue to managing regulatory burdens to simple cost-cutting tips, the seven strategies featured will help you free up scarce resources, maximize your...

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How Communications Platforms Drive Customer Engagement HOW COMMUNICATIONS PLATFORMS DRIVE CUSTOMER ENGAGEMENT

whitepaper

Jul 29, 2019

Today's digitally empowered customers create a challenge for organizations to sell, market and service them effectively. Expectations are higher than ever before, and customers openly share both positive and negative experiences with just a few clicks on review websites, app ratings and social media...

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How to run a successful ABM workshop with sales HOW TO RUN A SUCCESSFUL ABM WORKSHOP WITH SALES

blog article

Jul 26, 2019

ABM is the most effective tool for marketers to generate sales pipeline. But it do not succeed if the sales team are not engaged and feeding their insight into the programme. So perhaps the most important part of the entire ABM process is the kick-off workshop. Its vital to get it right first time, ...

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Humanizing The Account Based Marketing Experience HUMANIZING THE ACCOUNT BASED MARKETING EXPERIENCE

whitepaper

Jul 25, 2019

ABM ultimately has its roots in relationship cultivation, a concept that existed long before automation. Unfortunately, the buzz around the preponderance of technologies is so loud that many marketers are being led to believe that their ABM strategy is defined by which shiny new software provides wh...

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How to use behavioral segmentation to succeed with ABM HOW TO USE BEHAVIORAL SEGMENTATION TO SUCCEED WITH ABM

blog article

Jul 25, 2019

Account-based marketing (ABM) is the future of personalized marketing. Providing key accounts with an entirely personal experience is a powerful approach.  In fact, according to ITSMA, 87% of marketers have agreed ABM delivers a higher ROI than other marketing activities.  It also makes le...

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Redes De Clase Empresarial Sencillas Sin Sacrificios REDES DE CLASE EMPRESARIAL SENCILLAS SIN SACRIFICIOS

whitepaper

Jul 25, 2019

La necesidad de brindar una experiencia de usuario de primeracategoría es ahoramás que nunca. Por lo tanto, las pequeña sempresasestán cambiando a las soluciones simplific adas basadasen la nube de Aruba para ponerse al día con el rápidomundo digital de hoy. Reconocida por Gartner como líder en infr...

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Redes en la nube simplificadas con aruba central REDES EN LA NUBE SIMPLIFICADAS CON ARUBA CENTRAL

whitepaper

Jul 25, 2019

Las pequeñas y media nasempresasahoraestán implementando tecnologíaen la nube para ahorrartiempo y dinero. Las empresas se estánvolviendomás digitales y estánadoptando las últimastecnologías de nube para satisfacer las crecientesdemandas de altavelocidad y conectividadestable. No importa el tamaño d...

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Construye una red másinteligente con Aruba CONSTRUYE UNA RED MÁSINTELIGENTE CON ARUBA

whitepaper

Jul 25, 2019

Para que suempresaprospereenesteentorno global mente competitivo, susolución de red debe satisfacertodas sus necesidades de conectividadempresarial. Una solución de red optimizadaproporcionará comunicaciónunificada, flujo de trabajooptimizado y una red másrápida, confiable y másmanejable. Esto le ay...

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9 Pasos para construir una red másinteligente 9 PASOS PARA CONSTRUIR UNA RED MÁSINTELIGENTE

whitepaper

Jul 25, 2019

El mercado de dis positivosconectadosestácreciendo a una escalaasombrosa y es una de las tecnologías de tendencias hoy endía gracias a la innovación y el desarrolloentecnologíasinalámbricas. Estastecnologías, como Wi-Fi, lo ayudan a conectartodos sus dispositivos y aadministrarlos de maneraefectiva....

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Crea una red adecuada a la primera CREA UNA RED ADECUADA A LA PRIMERA

whitepaper

Jul 25, 2019

Las tecnologías inteligent esestánr evolucionando las formasen que nosconectamosen el mundo digital. Tener una ventajaen la innovaciónpuedeayudarlo a crear experienc ias digitales inteligentes y podría ser la fuerzamotriz que moldea el futuro de las redes. Aruba estáexpandiendosu red entodo el mundo...

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¿Una red mobile-first: es el momento? ¿UNA RED MOBILE-FIRST: ES EL MOMENTO?

whitepaper

Jul 25, 2019

¿Sabía que las PYMES que adoptan tecnologíasmóvilesven el doble de crecimientoeningresos y ahorranmás de $ 67 mil millones al año (Forbes)?Pero, con demasiadafrecuencia, las redes no son lo suficiente menterobustas para satisfacer las demandas del entornomóvil. Por lo tanto, la solución simple y ase...

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Se aproxima una ola de transformación empresarial. ¿Estarálistatu red? SE APROXIMA UNA OLA DE TRANSFORMACIÓN EMPRESARIAL. ¿ESTARÁLISTATU RED?

whitepaper

Jul 25, 2019

Un estudiorealizado por Gartner indica que para 2021, el 40% de las TI serángeneralistas, con múltiples roles, la mayoría de los cualesseránnegocios, y no relacionados con la tecnología. Se acerca una ola de transformación empresarial. Muchasempresas de TI estánmontando la ola con una red simple que...

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Semplice networking di classe aziendale senza sacrificio SEMPLICE NETWORKING DI CLASSE AZIENDALE SENZA SACRIFICIO

whitepaper

Jul 25, 2019

La necessità di offrire un'esperienza utente di prim'ordine è ora più che mai. Pertanto, le piccole aziende stanno passando alle soluzioni basate su cloud semplificate di Aruba per raggiungere il mondo digitale in rapido movimento di oggi. Riconosciuto da Gartner come leader nell'infrastruttura di a...

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Reti nella cloud semplificate con l RETI NELLA CLOUD SEMPLIFICATE CON L'ARUBA CENTRALE

whitepaper

Jul 25, 2019

Le piccole e medie imprese stannoimplementando la tecnologia cloud per risparmiare tempo e denaro. Le aziende stanno diventando più digitali e stanno adottando le più recenti tecnologie cloud per soddisfare le crescenti esigenze di connettività stabile e ad altavelocità. Indipendentemente dalle dime...

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Costruire una rete più intelligente con Aruba COSTRUIRE UNA RETE PIÙ INTELLIGENTE CON ARUBA

whitepaper

Jul 25, 2019

Per far prosperare la tua azienda in questo ambiente competitivo a livello globale, la tua soluzione di rete deve soddisfare tutte le tue esigenze di connettività aziendale. Una soluzione di rete ottimizzata fornirà comunicazione unificata, flusso di lavoro ottimizzato e una rete più veloce, affidab...

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9 Passaggi per costruire una rete più intelligente 9 PASSAGGI PER COSTRUIRE UNA RETE PIÙ INTELLIGENTE

whitepaper

Jul 25, 2019

Il mercato dei dispositivi connessi sta crescendo su una scala sorprendente ed è una delle tecnologie di tendenza oggi rese possibili dall'innovazione e dallo sviluppo delle tecnologie wireless. Queste tecnologie come il Wi-Fi ti aiutano a connettere tutti i tuoi dispositivi e gestirli in modo effic...

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Costruisci la rete giusta la prima volta COSTRUISCI LA RETE GIUSTA LA PRIMA VOLTA

whitepaper

Jul 25, 2019

Le tecnologie intelligenti stanno rivoluzionando il modo in cui ci connettiamo nel mondo digitale. Avere un vantaggio nell'innovazione può aiutarti a creare esperienze digitali intelligenti e potrebbe essere la forza trainante che modella il futuro del networking. Aruba sta espandendo la propria ret...

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Una prima rete mobile: è ora? UNA PRIMA RETE MOBILE: È ORA?

whitepaper

Jul 25, 2019

Sapevi che le PMI che adottano le tecnologie mobili vedono raddoppiare la crescita dei ricavi e risparmiano oltre $ 67 miliardi all'anno (Forbes)? Ma troppo spesso le reti non sono abbastanza robuste per stare al passo con le esigenze dell'ambiente mobile. Quindi, la soluzione semplice ed economica ...

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Sta per arrivare una grande ondata di trasformazione del business. La tua rete saràpronta? STA PER ARRIVARE UNA GRANDE ONDATA DI TRASFORMAZIONE DEL BUSINESS. LA TUA RETE SARÀPRONTA?

whitepaper

Jul 25, 2019

Uno studio di Gartner indica che entroil 2021, il 40% dell'IT sarà generalista, con ruoli multipli, la maggior parte dei quali sarà aziendale, piuttosto che legato alla tecnologia. Sta arrivando un'ondata di trasformazione aziendale. Molte aziende IT cavalcano l'onda con una semplice rete che non sa...

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Réseau Simple De La Classe Commerciale Sans Sacrifice RÉSEAU SIMPLE DE LA CLASSE COMMERCIALE SANS SACRIFICE

whitepaper

Jul 25, 2019

Le besoin de fournir une expérience utilisateur de premier ordre est plus que jamais.C’est pourquoi les petites entreprises se tournent vers les solutions simplifiées basées sur le cloud d’Aruba pour rattraper le monde numérique en rapide évolution. Reconnue par Gartner comme un leader de l’infrastr...

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Reseaux dans le cloud simplifies avec central aruba RESEAUX DANS LE CLOUD SIMPLIFIES AVEC CENTRAL ARUBA

whitepaper

Jul 25, 2019

Les petites et moyennes entreprises mettent maintenant en œuvre la technologie cloud pour gagner du temps et de l'argent. Les entreprises deviennent de plus en plus numériques et adoptent les dernières technologies en nuage pour répondre aux exigences croissantes en matière de connectivité à haut dé...

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Construire un réseau plus intelligent avec Aruba CONSTRUIRE UN RÉSEAU PLUS INTELLIGENT AVEC ARUBA

whitepaper

Jul 25, 2019

Pour que votre entreprise puisse prospérer dans cet environnement concurrentiel mondial, votre solution réseau doit répondre à tous vos besoins en matière de connectivité. Une solution réseau optimisée fournira une communication unifiée, un flux de travail rationalisé et un réseau plus rapide, fiabl...

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9 Étapes pour construire un réseau plus intelligent 9 ÉTAPES POUR CONSTRUIRE UN RÉSEAU PLUS INTELLIGENT

whitepaper

Jul 25, 2019

Le marché des appareils connectés se développe à une échelle stupéfiante et est l’une des technologies à la mode permises aujourd’hui par l’innovation et le développement des technologies sans fil. Ces technologies telles que le Wi-Fi vous aident à connecter tous vos appareils et à les gérer efficac...

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Bâtir le bon réseau la première fois BÂTIR LE BON RÉSEAU LA PREMIÈRE FOIS

whitepaper

Jul 25, 2019

Les technologies intelligentes révolutionnent la manière dont nous nous connectons dans le monde numérique. Le fait d’avoir un avantage en matière d’innovation peut vous aider à créer des expériences numériques intelligentes et pourrait être le moteur qui façonne l’avenir du réseautage. Aruba étend ...

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Un réseau d’abord mobile: c’est le temps? UN RÉSEAU D’ABORD MOBILE: C’EST LE TEMPS?

whitepaper

Jul 25, 2019

Saviez-vous que les PME qui adoptent les technologies mobiles voient leur chiffre d'affaires doubler et leur permettre d'économiser plus de 67 milliards de dollars par an (Forbes)?Mais trop souvent, les réseaux ne sont pas assez robustes pour répondre aux exigences de l’environnement mobile. Par con...

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Une vague de transformation de l’entreprise est en route. Votre réseau sera-t-il prêt à l’affronter? UNE VAGUE DE TRANSFORMATION DE L’ENTREPRISE EST EN ROUTE. VOTRE RÉSEAU SERA-T-IL PRÊT À L’AFFRONTER?

whitepaper

Jul 25, 2019

Une étude réalisée par Gartner indique que d'ici 2021, 40% des informaticiens seront des généralistes, qui assumeront plusieurs rôles, dont la plupart seront des activités commerciales, plutôt que technologiques. Une vague de transformation des affaires est à venir. De nombreuses entreprises informa...

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What’s the difference between market segmentation and target market? WHAT’S THE DIFFERENCE BETWEEN MARKET SEGMENTATION AND TARGET MARKET?

blog article

Jul 24, 2019

As marketers, we throw a lot of words around.  Buzzwords and jargon can make it tough for others to know what we are talking about!  And sometimes, we get so used to a word, we do not realize that we do not quite understand what it means.  Businesses talk a lot about markets.  Be...

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How AI & ABM Are Improving B2B Marketing HOW AI & ABM ARE IMPROVING B2B MARKETING

video

Jul 24, 2019

State of the Industry - B2B Demand Generation talk with Olin Hyde, CEO and Founder of LeadCrunch. Today we're going to discuss the state of the B2B Demand Generation industry, how we got to where we are, and what exciting things lie on the horizon.

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How ABM Works for AV Integrators HOW ABM WORKS FOR AV INTEGRATORS

blog article

Jul 24, 2019

Account-based marketing, or ABM, for AV integrators does not rely on leads coming to you. Instead, you are targeting a few specific accounts and going after them with a multi-channel strategy that hits them on all sides. ABM can be extremely successful for AV integrators whose companies have a few v...

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Optimizing Inside Sales with ABM Strategies OPTIMIZING INSIDE SALES WITH ABM STRATEGIES

blog article

Jul 23, 2019

Businesses have begun to understand the importance and impact an account-based marketing (ABM) strategy can have on their success. Most account focused outreach efforts originate from the inside sales team. This method is common in B2B; sales representatives reach out to a decision-maker in a prospe...

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The 5 Factors to Consider When Deciding Whether or Not to Outsource Your ABM THE 5 FACTORS TO CONSIDER WHEN DECIDING WHETHER OR NOT TO OUTSOURCE YOUR ABM

blog article

Jul 23, 2019

Deciding to implement ABM is a big choice for any company to make. It requires a new way of thinking, and a change in marketing philosophy; but choosing whether to run your ABM programme in-house or work in collaboration with a marketing agency is a whole other decision.

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How to Keep Your Best Customers Coming Back With Account-Based Marketing HOW TO KEEP YOUR BEST CUSTOMERS COMING BACK WITH ACCOUNT-BASED MARKETING

blog article

Jul 23, 2019

As a marketer no matter your industry you are in the business of people. Customer relationships are key to successful marketing in any organization. Particularly in B2B marketing, customer relationships can span many purchase cycles and require long-term care and maintenance.

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Adapt To Account Based Marketing To Thrive In The Digital Age ADAPT TO ACCOUNT BASED MARKETING TO THRIVE IN THE DIGITAL AGE

blog article

Jul 22, 2019

Account-Based Marketing (ABM) is a move away from hunting the largest crowds towards finding the absolute best matches for your business and going after them with a highly targeted campaign. If traditional marketing was going after leads with a shotgun, this is using a sniper rifle.

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How to Uplevel Your Target Account Selection Process for ABM HOW TO UPLEVEL YOUR TARGET ACCOUNT SELECTION PROCESS FOR ABM

blog article

Jul 22, 2019

As marketers, we are always looking for ways to get campaigns off the ground and start showing results as soon as possible. While launching campaigns quickly may work for more traditional demand-gen tactics, account-based marketing requires a bit more research and groundwork to ensure success. But t...

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The Four-Step Strategic Account Planning Process – Which Step Most Organizations Get Wrong THE FOUR-STEP STRATEGIC ACCOUNT PLANNING PROCESS – WHICH STEP MOST ORGANIZATIONS GET WRONG

blog article

Jul 22, 2019

One surefire way to ruin a good book is to skip to the ending immediately. Granted, we as humans have a natural curiosity to see how things end as quickly as possible, but in reality, the blockbuster endings are only as good as the setup in the earlier parts of the story. The same principle holds tr...

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How to Become a Digital Leader in IoT HOW TO BECOME A DIGITAL LEADER IN IOT

whitepaper

Jul 22, 2019

For manufacturers of intelligent machines and devices, connecting their products unleashes a whole new range of opportunities and competitive advantages that are transforming traditional product markets. Those that do not offer connected products are taking an increasingly large risk of their produc...

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The Definitive Guide To Marketing Automation THE DEFINITIVE GUIDE TO MARKETING AUTOMATION

whitepaper

Jul 22, 2019

Marketing automation allows businesses to save time and money, measure and optimize marketing investments and grow revenue faster. According to benchmark analysis, businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue and allow sales reps to spend 22% more...

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Three Strategic Steps to Win with Account Based Marketing THREE STRATEGIC STEPS TO WIN WITH ACCOUNT BASED MARKETING

video

Jul 21, 2019

Account-based marketing is a buzz but how do you win with this trendy concept. Here are my three steps to win with account-based marketing.

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7 PLANNING ACTIVITIES TO DRIVE ABM SUCCESS 7 PLANNING ACTIVITIES TO DRIVE ABM SUCCESS

whitepaper

Jul 20, 2019

Account-Based Marketing (ABM) is more than a campaign or program. To do it well and really make an impact on your business, it requires changes to your organization, your processes, and your technology.

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How to Prepare Contact AND Account DATA for an Account-Based Marketing Strategy HOW TO PREPARE CONTACT AND ACCOUNT DATA FOR AN ACCOUNT-BASED MARKETING STRATEGY

whitepaper

Jul 20, 2019

Leveraging research and commentary from industry analysts, ZoomInfo has put together the following step-by-step guide for optimizing account & contact data to support an account-based marketing strategies.

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ABM Lifts All Channels ABM LIFTS ALL CHANNELS

infographic

Jul 20, 2019

A well-managed ABM campaign can increase the efficacy of all marketing channels by increasing target account awareness during early-stage phases of the buying cycle. Here are the results achieved by one Jabmo customer.

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How Intent Data ABM Programs Can Accelerate your Growth HOW INTENT DATA ABM PROGRAMS CAN ACCELERATE YOUR GROWTH

video

Jul 20, 2019

Boosting sales growth in the B2B technology sector with “buyer intent-data”

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AI & The Rise of the Account Based Approach to Everything AI & THE RISE OF THE ACCOUNT BASED APPROACH TO EVERYTHING

video

Jul 19, 2019

The two biggest buzzwords in sales and marketing are ABM and AI. In this interview, Nipul Chokski, VP of Marketing and Lattice Engines cuts through the jargon to talk about how account based marketing and AI improve sales and marketing, and increase revenue.

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Top Account Based Marketing Tools and Tactics TOP ACCOUNT BASED MARKETING TOOLS AND TACTICS

blog article

Jul 19, 2019

As a business-to-business (B2B) marketer, you have probably been hearing about ABM the past couple years. Maybe you are finally tempted to give Account-Based Marketing (ABM) a try? You know its a very strategic form of marketing that concentrates sales and marketing resources on a clearly defined se...

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ACCOUNT-BASED SALES DEVELOPMENT: 8 STEPS TO GLOBAL SUCCESS ACCOUNT-BASED SALES DEVELOPMENT: 8 STEPS TO GLOBAL SUCCESS

blog article

Jul 18, 2019

What is global account-based sales development? In short, it is an outbound sales campaign for a well-defined portion of a multinational account. It could be a target account you are already prospecting, or a current client you woud like to expand.

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5 Lesser-Known Ways to Use Intent Data for ABM 5 LESSER-KNOWN WAYS TO USE INTENT DATA FOR ABM

blog article

Jul 18, 2019

Account-based marketing (ABM) has been a priority among B2B companies for years now. More recently, intent data has become a popular tool for supporting ABM programs and with good reason. Marketing and sales teams use intent data to prioritize target accounts based on actual data showing which accou...

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Poor Data Will Doom Your Account-Based Marketing POOR DATA WILL DOOM YOUR ACCOUNT-BASED MARKETING

blog article

Jul 18, 2019

Account-based marketing (ABM) is red hot right now for B2Bbecause it works. In ITSMAs 2017 Benchmark Report, 87% of companies agreed that account-based marketing gives a higher ROI than other marketing activities, and 69% of respondents saw improvement in average revenue per strategic account when u...

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Capture Consent: How to protect your business and your clients CAPTURE CONSENT: HOW TO PROTECT YOUR BUSINESS AND YOUR CLIENTS

whitepaper

Jul 18, 2019

Protecting your business is a priority. Fraudulent account opening activity could lead to reputation risk and significant fines from regulatory agencies. The good news is you can capture consent without sacrificing your customer experience. DocuSign’s experience in financial services can help you ge...

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Assessing Your ABM Readiness: Are You a Match? ASSESSING YOUR ABM READINESS: ARE YOU A MATCH?

blog article

Jul 17, 2019

How do you figure out the ABM readiness of your company on a scale of 0-10? And whether it needs to kickstart account based marketing?  Let’s set some context. If you’re a B2B company, then you’d think ABM is an automatic choice. But it may not be so. You might be thinking of ...

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Master Cross-Channel Engagement with ABM MASTER CROSS-CHANNEL ENGAGEMENT WITH ABM

blog article

Jul 17, 2019

Todays marketers have a very specific goal: maximize revenue by delivering rich, meaningful experiences that turn prospects into customers and customers into lifelong advocates. Shifting from lead-based marketing only strategies to combined lead and account-based marketing (ABM) strategies has helpe...

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ABM’s Potential Is Endless. But We’re Already Endangering It ABM’S POTENTIAL IS ENDLESS. BUT WE’RE ALREADY ENDANGERING IT

blog article

Jul 17, 2019

ABM is based fundamentally on three things sales alignment and discovery, predictive intelligence and analytics and orchestration of marketing activity. Prioritizing the most valuable accounts can instantly transform your funnel, and aligning sales and marketing has been a goal of companies since th...

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5 Ways to Make the Most of Your Demand Generation Efforts 5 WAYS TO MAKE THE MOST OF YOUR DEMAND GENERATION EFFORTS

blog article

Jul 17, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. 3% of buyers are in market at any time, finding them can lead to an even bigger challenge relying ...

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Developing Content for Account-Based Marketing: 5 Tips for Success DEVELOPING CONTENT FOR ACCOUNT-BASED MARKETING: 5 TIPS FOR SUCCESS

blog article

Jul 17, 2019

How essential is content for your account-based marketing strategy? On one end, we have 78 percent of B2B marketers reporting better marketing success when using higher-quality content.

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Why Salespeople Should Want ABM WHY SALESPEOPLE SHOULD WANT ABM

blog article

Jul 17, 2019

Account-Based Marketing (ABM) is no longer just a martech buzzword or gimmick. The strategy has since transformed the way in which B2B marketing and sales is done. According to a study conducted by ITSMA, 84% of marketers agree that ABM drives higher ROI than other forms of marketing. But for ABM to...

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How to Master Cross-Channel Engagement with Your Account-Based Marketing Strategy HOW TO MASTER CROSS-CHANNEL ENGAGEMENT WITH YOUR ACCOUNT-BASED MARKETING STRATEGY

blog article

Jul 17, 2019

Todays marketers have a very specific goal: maximize revenue by delivering rich, meaningful experiences that turn prospects into customers and customers into lifelong advocates. Shifting from lead-based marketing only strategies to combined lead and account-based marketing (ABM) strategies has helpe...

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Account-Based Measurement: The Other ABM ACCOUNT-BASED MEASUREMENT: THE OTHER ABM

video

Jul 16, 2019

We all know about account-based marketing. Take your efforts a step further with account-based measurement learn from an expert how to truly measure the impact of your B2B campaigns at the account level.

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THE ROLE OF SALES WITHIN ACCOUNT-BASED MARKETING STRATEGIES THE ROLE OF SALES WITHIN ACCOUNT-BASED MARKETING STRATEGIES

blog article

Jul 16, 2019

ABM takes the traditional lead-based model and flips it on its head. Rather than targeting as many people as possible and having a sales team try and find the needle in a large haystack, this process starts first by identifying high-value clients the company would like to have a very specific focus ...

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How to craft a sales strategy to suit Account Based Marketing HOW TO CRAFT A SALES STRATEGY TO SUIT ACCOUNT BASED MARKETING

blog article

Jul 16, 2019

Account based marketing has become really famous with B2B brands of late, and it requires a change in the entire marketing process to have a successful ABM strategy up and running. This is something a lot of brands face problems with. Many of them are not prepared to enter the supremely competitive ...

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B2B ACCOUNT-BASED MARKETING PLAYBOOK B2B ACCOUNT-BASED MARKETING PLAYBOOK

whitepaper

Jul 15, 2019

This Playbook is designed to help B2B marketers understand the necessity of having a digital approach in order to jump start and optimize ABM, understand how to identify audiences effectively and execute ABM in the digital marketplace with the goal of continued adoption. With the right information a...

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Zoom Enables Successful Account Based Marketing Strategies Using Priority Engine Insights ZOOM ENABLES SUCCESSFUL ACCOUNT BASED MARKETING STRATEGIES USING PRIORITY ENGINE INSIGHTS

infographic

Jul 15, 2019

“Priority Engine is a platform that can help your sales reps be better at their jobs. With it we were quickly able to generate a large opportunity that’s about to close.

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Is Your Organization Really Ready for ABM Success? IS YOUR ORGANIZATION REALLY READY FOR ABM SUCCESS?

blog article

Jul 15, 2019

Everyone is latching on to account-based marketing, and you fear missing out. Considering the fact that ABM makes companies 70% better at closing deals, your sales team might be pushing hard for taking the ABM route. Chances are you might have already started exploring tools and options that fit you...

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AMPLIFYING ACCOUNT-BASED MARKETING DIGITALLY AND AT SCALE AMPLIFYING ACCOUNT-BASED MARKETING DIGITALLY AND AT SCALE

whitepaper

Jul 15, 2019

Account-Based Marketing (ABM) is an important B2B marketing strategy that adds value to your business by focusing on accounts that are more likely to convert or generate higher revenue. However, once you have identified your high-value accounts, you may be wondering, what’s next? From awarenes...

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Big Fish Key Elements of Account Based Marketing BIG FISH KEY ELEMENTS OF ACCOUNT BASED MARKETING

blog article

Jul 15, 2019

Nearly every sales team has a list of potential customers they’d love to win over. They’re the top prospects your organization dreams of working with, but sales can’t close the deal until you get your business noticed and set up that first meeting. So, the sales team turns to the m...

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10 Steps to Drive Results with B2B ABM 10 STEPS TO DRIVE RESULTS WITH B2B ABM

blog article

Jul 15, 2019

Although its been around for quite a while, Account-Based Marketing (ABM) seems to be the new holy grail for B2B marketers and for good reason. Fueled by advances in data analytics and marketing automation, a well-designed and executed ABM campaign can speed up your sales cycle and dramatically incr...

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Compete and Win in the Age of Account Based Buying COMPETE AND WIN IN THE AGE OF ACCOUNT BASED BUYING

whitepaper

Jul 15, 2019

If you’re on a B2B revenue team, it’s likely your Marketing and Sales teams are experiencing some angst these days when it comes to understanding how prospects and customers want to interact with your company. On one hand customers seem to want ultra-personalized attention on every chann...

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Forrester Total Economic Report Shows a 405% ROI on 6sense FORRESTER TOTAL ECONOMIC REPORT SHOWS A 405% ROI ON 6SENSE

infographic

Jul 15, 2019

Calculating ROI has become a requirement for any corporate investment, across all business functions. Gone are the days when B2B marketers could attribute their spend to “branding.” Today, they’re being forced to provide concrete spend-to-revenue analysis to justify their investmen...

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Duo Security Sets BDRs up for Success with 6sense DUO SECURITY SETS BDRS UP FOR SUCCESS WITH 6SENSE

blog article

Jul 15, 2019

The role of a Business Development Rep can be a daunting one. Knowing where to prioritize when you have over 1,000 accounts and knowing what content to reach out to them and engage them with can be an impossible task. But if you have the right intent data that can show you where the account is in th...

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SailPoint Levels-Up their ABM Strategy with Intent Data SAILPOINT LEVELS-UP THEIR ABM STRATEGY WITH INTENT DATA

blog article

Jul 15, 2019

The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are starting to build solutions to address the radical new way customers engage and buy today by collecti...

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 A Smarter Sales Stack: Using Dynamics 365 to Drive Productivity and Efficiency A SMARTER SALES STACK: USING DYNAMICS 365 TO DRIVE PRODUCTIVITY AND EFFICIENCY

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Jul 15, 2019

Improve and simplify relationships between your customers and your sales team with Microsoft Relationship Sales—a solution that combines Office 365 with Dynamics 365 and LinkedIn Sales Navigator. With this solution, your sales team gets: The look and feel of their favorite Office 365 tools, such as ...

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Augmentez la productivité de votre équipe commerciale grâce à Dynamics 365 et Office 365 AUGMENTEZ LA PRODUCTIVITÉ DE VOTRE ÉQUIPE COMMERCIALE GRÂCE À DYNAMICS 365 ET OFFICE 365

whitepaper

Jul 15, 2019

Seuls 23 pourcent des clients déclarent avoir vécu une excellente expérience client avec un commercial.* Aidez vos équipes commerciales à fournir une expérience exceptionnelle à chaque client avec la solution Microsoft Relationship Sales, qui associe les fonctions de Dynamics 365 et LinkedIn Sales N...

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Amplify Your Sales Team AMPLIFY YOUR SALES TEAM'S PRODUCTIVITY WITH DYNAMICS 365 AND OFFICE 365

whitepaper

Jul 15, 2019

Only 23 percent of customers say that sellers provided an excellent experience.* Help deliver an outstanding experience to every single customer with Microsoft Relationship Sales solution—combining Dynamics 365 and LinkedIn Sales Navigator capabilities with the Office 365 tools you already use. You’...

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Introducing ABM Campaigns INTRODUCING ABM CAMPAIGNS

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Jul 12, 2019

See the latest from Folloze and hear from David Brutman and Adi Aloni share how you can take your ABM Engagement to the next level.

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Account-Based Marketing: A Look at What ACCOUNT-BASED MARKETING: A LOOK AT WHAT'S NEXT

blog article

Jul 12, 2019

You worked hard to perfect your content marketing strategy to attract businesses that need your product or service. However, this does not always act as a great filter. This is where account-based marketing comes into the picture. Over the past few years, ABM has grown in popularity. Why? Because bu...

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The Business Impact Report Transforming Into An Experience-Driven Business With Adobe Experience Cloud THE BUSINESS IMPACT REPORT TRANSFORMING INTO AN EXPERIENCE-DRIVEN BUSINESS WITH ADOBE EXPERIENCE CLOUD

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Jul 12, 2019

Growing digital expectations and competition for empowered consumers and business buyers is forcing organizations to invest in new capabilities that enable them to optimize the value of their customer interactions. Businesses across every industry are looking to digital experience technologies in or...

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Why Account Based Selling Works WHY ACCOUNT BASED SELLING WORKS

video

Jul 11, 2019

Account-Based Marketing represents targeted, scalable, hyper-effective marketing that leads directly to growth. You may also have found that it’s much easier in theory than in practice. Our Account-Based Marketing Strategists understand how to build an Ideal Client Profile (ICP), configure you...

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How Coveo’s CMO is ‘Making Business Personal’ with Account-Based Marketing HOW COVEO’S CMO IS ‘MAKING BUSINESS PERSONAL’ WITH ACCOUNT-BASED MARKETING

video

Jul 11, 2019

One of the most sought-after goals in current B2B marketing is being able to deliver personalized content to clients in a sales cycle. This elusive skill is one of the foundations of Coveo, a company using machine-based intelligence to help clients deliver personalized content to their markets. On t...

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A Day in the Life of an ABM Marketer A DAY IN THE LIFE OF AN ABM MARKETER

blog article

Jul 11, 2019

Marketing is changing faster than ever before. I remember like it was yesterday when Jon Miller left Marketo, the company he founded to lead the marketing automation revolution. He left to start Engagio, and built the company on a vision in which revenue teams were accounts-based. This vision was ca...

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Marketing-Automatisierung ist mehr als Software. Es ist eine Strategie. MARKETING-AUTOMATISIERUNG IST MEHR ALS SOFTWARE. ES IST EINE STRATEGIE.

whitepaper

Jul 11, 2019

Obwohl es wichtige Unterschiede zwischen Marketing-Automatisierungsplattformen gibt, hängt der Erfolg häufig in erster Linie von drei Faktoren ab: Ihrer Strategie und Ihrem Prozess, Ihrem Content und Lead Flow sowie Ihren Mitarbeitern. Mit begrenzten Investitionen in diesen Bereichen können Sie in d...

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Mehr wert als 1.000 Worte MEHR WERT ALS 1.000 WORTE

whitepaper

Jul 11, 2019

Der erste Eindruck zählt. Bilder spielen dabei eine tragende Rolle. Sie können die Kommunikation in Gang bringen oder zunichte machen. In unserem Leitfaden „„Mehr wert als 1000 Worte” lesen Sie, warum die Wahl des Bilds genauso wichtig ist wie die Wahl der Worte, wie Sie mit Bildern Ihrer Botschaft ...

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DAS PERFEKTE BILD FINDE DAS PERFEKTE BILD FINDE

whitepaper

Jul 11, 2019

Das perfekte Stockbild erfüllt drei Aufgaben: Es passt genau zum Messaging einer Kampagne. Es kann auf verschiedenen Kanälen eingesetzt werden und es erfüllt Branding-Vorgaben. In unserem Leitfaden „Das perfekte Bild finden” lesen Sie, wie Sie mit dem richtigen Stockdienst: mehr Zeit für kreative A...

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TROUVER L’IMAGE PARFAITE. TROUVER L’IMAGE PARFAITE.

whitepaper

Jul 11, 2019

Trouver l'image parfaite représente un défi de taille pour les équipes créatives. Eneffet, elle ne doit pas uniquement correspondre au message de votre campagne, elle doit également pouvoir être adaptée à une diffusion sur plusieurs canaux et répondre aux directives de votre marque. Lisez le docume...

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Au-delà des 1 000 mots De l’importance des visuels dans le cadre de l’élaboration d AU-DELÀ DES 1 000 MOTS DE L’IMPORTANCE DES VISUELS DANS LE CADRE DE L’ÉLABORATION D'UNE STRATÉGIE DE MARKETING DE CONTENU EFFICACE.

whitepaper

Jul 11, 2019

La première impression compte, et les images appropriées peuvent faire la différence entre un contenu qui capter l'attention et un contenu ignoré. Liseznotre guide 'Au-delà des 1 000 mots' et découvrez : Pourquoi les images que vous choisissez doivent être aussi stratégiques que le message écrit qu...

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 Beyond 1,000 Words BEYOND 1,000 WORDS

whitepaper

Jul 11, 2019

First impressions matter, and the right imagery can mean the difference between content that moves the needle and content that’s ignored. Read our guide “Beyond 1,000 Words” to learn: Why the imagery you choose should be as strategic as the written message behind it How to use imagery to enhance the...

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Finding the Perfect Image FINDING THE PERFECT IMAGE

whitepaper

Jul 11, 2019

The perfect stock image pulls triple duty for creative teams. That means it doesn't just match campaign messaging, it also meets design specs for multiple channels and maps back to your overall brand guidelines. Read “Finding the Perfect Image” and learn how the right stock service can help you: Spe...

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Fast and Furious: der reißende Content-Fluss FAST AND FURIOUS: DER REIßENDE CONTENT-FLUSS

whitepaper

Jul 11, 2019

Im Jahr 1983 sorgten hohe Temperaturen im Frühling in den Rocky Mountains für eine Schneeschmelze von enormem Ausmaß, die dazu führte, dass Wassermassen durch das Flussbecken des Colorado und auf die Glen-Canyon-Staumauer zuschossen. Aus Angst vor dem größten Dammbruch aller Zeiten arbeiteten Ingeni...

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UNENDLICHE BRILLANZ. Mit personalisiertem dynamischem Content und Programmatic Advertising können Kampagnen glänzen UNENDLICHE BRILLANZ. MIT PERSONALISIERTEM DYNAMISCHEM CONTENT UND PROGRAMMATIC ADVERTISING KÖNNEN KAMPAGNEN GLÄNZEN

whitepaper

Jul 11, 2019

Diese den Fraktalen ähnlichen Eigenschaften von Programmatic Advertising sind Vorteile, stellen gleichzeitig aber auch enorme Herausforderungen dar. „Früher wurde [in der Werbung] ein einziges brillantes Kreativ-Asset entwickelt, das Millionen von Menschen präsentiert wurde“, erklärt Douglas Kofoid,...

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DAS PERFEKTE BILD FINDE DAS PERFEKTE BILD FINDE

whitepaper

Jul 11, 2019

Das perfekte Stockbild erfüllt drei Aufgaben: Es passt genau zum Messaging einer Kampagne. Es kann auf verschiedenen Kanälen eingesetzt werden und es erfüllt Branding-Vorgaben. In unserem Leitfaden „Das perfekte Bild finden” lesen Sie, wie Sie mit dem richtigen Stockdienst: mehr Zeit für kreative Au...

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Digitale Trends 2019: Werbung im Fokus DIGITALE TRENDS 2019: WERBUNG IM FOKUS

whitepaper

Jul 11, 2019

Der von Econsultancy in Zusammenarbeit mit Adobe erstellte Bericht „Digitale Trends: Werbung im Fokus“ aus dem Jahr 2019 untersucht die wichtigsten Trends in der Werbung, die im kommenden Jahr die Agenda dominieren werden. Werbung gilt seit langem als glamouröser Headliner im gesamten Marketing. Das...

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Mehr wert als 1.000 Worte MEHR WERT ALS 1.000 WORTE

whitepaper

Jul 11, 2019

Der erste Eindruck zählt. Bilder spielen dabei eine tragende Rolle. Sie können die Kommunikation in Gang bringen oder zunichte machen. In unserem Leitfaden „„Mehr wert als 1000 Worte” lesen Sie, warum die Wahl des Bilds genauso wichtig ist wie die Wahl der Worte, wie Sie mit Bildern Ihrer Botschaft...

Read More

TROUVER L’IMAGE PARFAITE. TROUVER L’IMAGE PARFAITE.

whitepaper

Jul 11, 2019

Trouver l'image parfaite représente un défi de taille pour les équipes créatives. Eneffet, elle ne doit pas uniquement correspondre au message de votre campagne, elle doit également pouvoir être adaptée à une diffusion sur plusieurs canaux et répondre aux directives de votre marque. Lisez le documen...

Read More

Au-delà des 1 000 mots De l’importance des visuels dans le cadre de l’élaboration d AU-DELÀ DES 1 000 MOTS DE L’IMPORTANCE DES VISUELS DANS LE CADRE DE L’ÉLABORATION D'UNE STRATÉGIE DE MARKETING DE CONTENU EFFICACE.

whitepaper

Jul 11, 2019

La première impression compte, et les images appropriées peuvent faire la différence entre un contenu qui capter l'attention et un contenu ignoré. Liseznotre guide 'Au-delà des 1 000 mots' et découvrez : Pourquoi les images que vous choisissez doivent être aussi stratégiques que le message écrit qu...

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ANATOMY OF ACCOUNT BASED MARKETING ANATOMY OF ACCOUNT BASED MARKETING

infographic

Jul 10, 2019

Not long ago, the idea of Account-Based Marketing (ABM) was very limited. It was primarily done by a sales representative as a one-on-one approach, based from individually-gathered information from sources, with very little visibility into the prospect's activities and objectives.

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How to Structure SDR Sales Commission in an ABM world HOW TO STRUCTURE SDR SALES COMMISSION IN AN ABM WORLD

blog article

Jul 10, 2019

Most sales compensation is built around activities which result in meetings set (often with arbitrary accounts). In an ABM framework, these meetings need to be with the right people at the right accounts in order to be valid. So how do you make the switch?

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Getting Started with Account-Based Marketing at Scale GETTING STARTED WITH ACCOUNT-BASED MARKETING AT SCALE

whitepaper

Jul 10, 2019

ABM has rapidly gone mainstream in the last year. According to ITSMA research, marketers are now allocating 28% of their budget to ABM, up from 20% last year. Yet only 1 out of 5 marketers are realizing the benefits of ABM.

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How to Create Account-Based Marketing Identities HOW TO CREATE ACCOUNT-BASED MARKETING IDENTITIES

blog article

Jul 10, 2019

To counter this, 86 percent of companies are using targeted account strategies, and over 90 percent of B2B marketers say account-based marketing is important or very important. Then 60 percent of the B2B companies not using it are planning to do so in the near future.

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How to Revive Your ABM Strategy HOW TO REVIVE YOUR ABM STRATEGY

blog article

Jul 10, 2019

Even if your Account-Based Marketing (ABM) strategy has been producing results, you may have recently noticed a decrease in conversions or a blip in your revenue stream. These are signals that indicate it’s time to revisit that ABM strategy and see what needs to be revised to reflect changes i...

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Hitting Your Target: Why Account-Based Marketing and Influencers Are the Perfect Match HITTING YOUR TARGET: WHY ACCOUNT-BASED MARKETING AND INFLUENCERS ARE THE PERFECT MATCH

blog article

Jul 10, 2019

The same philosophy is at play with account-based marketing (ABM). Everyone knows its important to bolster a business pipeline just as its smart to save money but lacking clear direction can be a hindrance. This is especially true at a time where B2B prospects crave personalization and tailored expe...

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Contact Discovery: Using Paid Media for Your Account-Based Marketing Strategy CONTACT DISCOVERY: USING PAID MEDIA FOR YOUR ACCOUNT-BASED MARKETING STRATEGY

blog article

Jul 10, 2019

Offering high-quality products and services to your customers is table stakes for any company to survive. But its hardly the be-all and end-all of business success. In todays digital era of transformation, the experiences your organization provides are equally important. As a reminder, people buy ex...

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Riding The Fast And Furious Flow Of Content RIDING THE FAST AND FURIOUS FLOW OF CONTENT

whitepaper

Jul 10, 2019

In 1983, high spring temperatures quickly melted a record snowpack in the Rockies, causing torrents of water to come roaring down into the Colorado River Basin and the Glen Canyon Dam. Fearing the largest dam failure in history, engineers frantically worked to stabilize it. They released huge amount...

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The Path To Experience-Driven Commerce THE PATH TO EXPERIENCE-DRIVEN COMMERCE

whitepaper

Jul 10, 2019

There is no more business as usual. The world’s biggest taxi company owns exactly zero taxis. The largest hotelier owns zero rooms in zero hotels. The hottest name in designer fashion sells no clothing. Some of today’s fastest growing companies are taking on mature markets by simply changing the way...

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Marketing Automation Is More Than Software. It’s Strategy MARKETING AUTOMATION IS MORE THAN SOFTWARE. IT’S STRATEGY

whitepaper

Jul 10, 2019

While there are important differences between marketing automation platforms, success is often primarily determined by three things: your strategy and process, your content and lead flow, and your people. With limited investment in these areas, you can usually get good (but not great) ROI from marke...

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Bulk Up Your Business Case For Marketing Automation BULK UP YOUR BUSINESS CASE FOR MARKETING AUTOMATION

whitepaper

Jul 10, 2019

Marketing automation makes it possible to scale your best marketing practices. And it helps keep your sales and marketing teams aligned through every step of the process. From segmentation, lead generation, and scoring to building relationships across channels, marketing automation simplifies the wa...

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INFINITE BRILLIANCE: Personalised Dynamic Creative And Programmatic Advertising Lets Campaigns Shine INFINITE BRILLIANCE: PERSONALISED DYNAMIC CREATIVE AND PROGRAMMATIC ADVERTISING LETS CAMPAIGNS SHINE

whitepaper

Jul 10, 2019

These fractal-like features of programmatic advertising help to describe its power, but they also expose one of its main challenges. “Historically, [advertising] was creating one piece of brilliant creative to be fed to millions of people,” says Douglas Kofoid, former president of global solutions a...

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2019 Digital Trends: Advertising In Focus 2019 DIGITAL TRENDS: ADVERTISING IN FOCUS

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Jul 10, 2019

The 2019 Digital Trends: Advertising in Focus report, produced by Econsultancy in partnership with Adobe, explores the key trends in advertising set to dominate the agenda over the next year. Advertising has long been thought of as the glamorous, headline act within marketing as a whole. The digital...

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How To Select The Right Content Management System HOW TO SELECT THE RIGHT CONTENT MANAGEMENT SYSTEM

whitepaper

Jul 10, 2019

Whether you’re looking to centralize your content silos or empower your marketing team to more efficiently create and publish content for all your different touchpoints, the right content management system (CMS) is a business imperative. Every organization is at a different point in their ability to...

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How To Select The Right Campaign Management Solution HOW TO SELECT THE RIGHT CAMPAIGN MANAGEMENT SOLUTION

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Jul 10, 2019

Every organisation is at a different point in their progression with campaign management. Maybe you’ve had some success with email marketing and you want to expand your efforts across additional channels. Perhaps you invested in a campaign management solution several years ago when you had fewer mar...

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Jetzt sind wir 25 Digitale Werbung ist erwachsen JETZT SIND WIR 25 DIGITALE WERBUNG IST ERWACHSEN

whitepaper

Jul 10, 2019

Digitale Werbung wird ein Vierteljahrhundert alt, und diesen Meilenstein feiern wir in diesem Bericht mit einer Zusammenstellung diverser Interviews und Forschungsarbeiten. Wir unternehmen einen Ausflug in die Vergangenheit bis hin zu den prägenden Jahren der Branche. Dabei können wir nicht nur sehe...

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Now we’re 25 Digital Advertising Grows Up NOW WE’RE 25 DIGITAL ADVERTISING GROWS UP

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Jul 10, 2019

We're celebrating digital advertising's quarter-century mark with a compilation of interviews in this report. As we take a trip down memory lane into the industry's formative years, not only can we see how far we have come, but we envision the next steps for digital advertising in the years to come....

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5 Steps for Creating an Account-Based Marketing Strategy 5 STEPS FOR CREATING AN ACCOUNT-BASED MARKETING STRATEGY

blog article

Jul 10, 2019

ABM can work in tandem with your existing inbound or lead-based strategy, and improve your outbound prospecting efficiency. In fact, ABM can enhance your inbound strategy and help you begin a smarter, scalable outbound sales practice. In this article, we’ll provide the framework to an effectiv...

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The 10 Best Tools To Fuel Your Account-Based Marketing Strategy THE 10 BEST TOOLS TO FUEL YOUR ACCOUNT-BASED MARKETING STRATEGY

blog article

Jul 09, 2019

Account-based marketing is a rage these days. Be it the smaller organization or the industry giants, everyone is talking and trying to implement the strategy for targeted growth. However, choosing the right tool for getting started with ABM is a big challenge in itself.  Should you switch to an...

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What You Should Know About Email Personalization in ABM Strategies WHAT YOU SHOULD KNOW ABOUT EMAIL PERSONALIZATION IN ABM STRATEGIES

blog article

Jul 09, 2019

Account-based marketing takes the traditional marketing model of advertising to as many potential customers as possible and turns it on its head my only focusing marketing efforts to communicating with pre-established accounts. Instapagedescribes it saying, Traditionally, marketing strategies today ...

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APAC: The CX Optimists APAC: THE CX OPTIMISTS

whitepaper

Jul 09, 2019

If a customer experience (CX) expert were to imagine the ideal consumer for its products and services, what would this person look like? They would be happy to share their personal data across a range of scenarios, they would trust the brands with whom they shared it, and they would be open to inter...

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Making CX your business differentiator in a competitive market MAKING CX YOUR BUSINESS DIFFERENTIATOR IN A COMPETITIVE MARKET

whitepaper

Jul 09, 2019

As someone responsible for customer experience (CX), you’re charged with increasing brand loyalty and revenue. But it can be hard to gain the granular visibility you need of the customer journey. And sometimes you see underwhelming CX results, despite major operational changes. How can you overcome ...

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5 Tips For an Effective Account-Based Marketing Strategy 5 TIPS FOR AN EFFECTIVE ACCOUNT-BASED MARKETING STRATEGY

blog article

Jul 08, 2019

85% of marketers who have used it and measured their results after, report that they were able to achieve better ROI for those campaigns than they did for their usual marketing activities. That does not mean that finesse is not a factor in its success. While anyone can use ABM to drive their profits...

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How to Take Action on ABM Account Data HOW TO TAKE ACTION ON ABM ACCOUNT DATA

blog article

Jul 08, 2019

Intent signals are signals that are triggered by a prospective buyer’s web behavior that indicates they might be in the market for a specific product or service. Capturing buyer intent data is an invaluable asset in your marketing arsenal; knowing your target accounts are in-market for your pr...

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SiriusDecisions B-to-B Fundamentals with Elisabeth Medaris SIRIUSDECISIONS B-TO-B FUNDAMENTALS WITH ELISABETH MEDARIS

video

Jul 08, 2019

At SiriusDecisions, we’ve created a b-to-b fundamentals course to help you build a strong foundation of knowledge and develop meaningful, ongoing relationships with customers.

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The SiriusDecisions B-to-B Buying Decision Process Framework THE SIRIUSDECISIONS B-TO-B BUYING DECISION PROCESS FRAMEWORK

whitepaper

Jul 08, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book ...

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The Most Important Metric for Sales Leaders in Subscription Businesses to Track and Use to Drive Revenue Growth THE MOST IMPORTANT METRIC FOR SALES LEADERS IN SUBSCRIPTION BUSINESSES TO TRACK AND USE TO DRIVE REVENUE GROWTH

blog article

Jul 08, 2019

Subscription businesses that charge customers monthly for using their offerings are expanding rapidly in response to consumers’ and b-to-b buyers’ desire to try a product and walk away easily if they’re not achieving the expected value. However, the subscription-based business mode...

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The SiriusDecisions B-to-B Marketing Automation Study Infographic THE SIRIUSDECISIONS B-TO-B MARKETING AUTOMATION STUDY INFOGRAPHIC

infographic

Jul 08, 2019

Does the organization have a valid and agreed-upon process of what its revenue engine looks like?  Is the marketing function speaking the same language as the sales team? Or are they focusing only on the lead when sales is more interested in pre-qualified, early-stage opportunities? How can sal...

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Why Sales Leaders Need to Digitally Transform Their Teams WHY SALES LEADERS NEED TO DIGITALLY TRANSFORM THEIR TEAMS

blog article

Jul 08, 2019

Three key trends are driving the need for sales leaders to digitally transform their organizations. First, b-to-b buyers are conducting more of their purchase journey in the digital arena and demanding the same kind of frictionless and seamless customer experience they enjoy as consumers. Second, th...

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How Account-Based and Inbound Marketing Work Together? HOW ACCOUNT-BASED AND INBOUND MARKETING WORK TOGETHER?

blog article

Jul 07, 2019

Inbound marketing was once the crown jewel of all the marketing initiatives you could run, but times are finally changing. Setting up and perfecting an ABM program is the second greatest priority for B2B marketers in general right now, and that puts it many steps ahead of the inbound programs we now...

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The Retail Store 2018: From Apocalypse To Renaissance Benchmark Report THE RETAIL STORE 2018: FROM APOCALYPSE TO RENAISSANCE BENCHMARK REPORT

whitepaper

Jul 04, 2019

Retail stores serve as both a hub of sales activity and a tangible face to the world. That doesn't mean the store doesn't need to change: it does. Today, retailers have to ponder: How to create a return to real customer service and entertaining experiences and The store's new place as an active node...

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Contact-Sure - Account Based Marketing! CONTACT-SURE - ACCOUNT BASED MARKETING!

video

Jul 04, 2019

ABM List is the set of target lists specially developed for specific sectors, market, industries, verticals further specially mapped by location, technology, revenue size, employee size, nature of business.

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B2B marketers move to ABM - but don B2B MARKETERS MOVE TO ABM - BUT DON'T FORGET WE ARE IN THE YEAR OF THE PODCAST!

blog article

Jul 04, 2019

If 80% of you revenues comes from just 20% of your customers, then your business should be working on focusing on those customer relationships and building those up - which is why account-based marketing is essential. Changes in business-to-business relationships are also driving account-based marke...

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DBS: Building a Fantastic Customer Experience DBS: BUILDING A FANTASTIC CUSTOMER EXPERIENCE

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Jul 04, 2019

DBS is creating a data-driven organization in which staff can gain insights from billions of events and be on the forefront of innovation. DBS built a central data team and enterprise data hub that enables staff to experiment more and be on the forefront of innovation when it comes to understanding ...

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Apache NiFi For Dummies APACHE NIFI FOR DUMMIES

whitepaper

Jul 04, 2019

Apache NiFi is an integrated data logistics and simple event processing platform. It provides an end-to-end platform that can collect, curate, analyze and act on data in real-time, on-premise, or in the cloud with a drag-and-drop visual interface. This book is a must read. You will learn about NiFi ...

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EMAIL CAMPAIGN DEPLOYMENT CHECKLIST EMAIL CAMPAIGN DEPLOYMENT CHECKLIST

whitepaper

Jul 04, 2019

Subject Line- Check for typos, personalization and character length. Make sure it won't get cut off. Desktop shows 60 characters and mobile shows 25-30. Preheader and Footer- Have you updated them? Check for typos and all the fine print. Business Address- The physical address of your business must ...

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How to Get Sales on Board with Account-Based Marketing HOW TO GET SALES ON BOARD WITH ACCOUNT-BASED MARKETING

blog article

Jul 03, 2019

Account Based Marketing (ABM), also known as key-account targeting, is a strategic marketing approach that identifies best-fit accounts and treats them as a market of one to drive an effective marketing strategy. In simple terms ABM focuses on identifying accounts (i.e. companies, individuals, user ...

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Name Drop Creator for Account-Based Marketing NAME DROP CREATOR FOR ACCOUNT-BASED MARKETING

video

Jul 03, 2019

Run account based marketing campaigns and name drop multiple contacts you're emailing inside key accounts.

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Optimizing Lead Nurturing for Senior Living Communities OPTIMIZING LEAD NURTURING FOR SENIOR LIVING COMMUNITIES

blog article

Jul 03, 2019

Lead nurturing is an incredibly important part of your inbound marketing strategy. This is especially true when it comes to marketing senior living communities. Inbound marketing can have powerful results for senior living communities. In order to achieve those results, you need to implement a robus...

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How this SaaS company used account-based marketing to go upmarket HOW THIS SAAS COMPANY USED ACCOUNT-BASED MARKETING TO GO UPMARKET

blog article

Jul 03, 2019

Investment in an account-based marketing (ABM) strategy and tech is enabling digital intelligence platform vendor, FullStory, to attract and boost new enterprise-grade client engagement by upwards of 75 per cent. FullStory is a US-based digital intelligence platform provider. In the early days, the ...

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The next phase of account-based marketing (ABM): Business ecosystems THE NEXT PHASE OF ACCOUNT-BASED MARKETING (ABM): BUSINESS ECOSYSTEMS

blog article

Jul 03, 2019

Whats new about business ecosystems today are the categories that now require this kind of cooperative and competitive drive in order to move forward. Following in the footsteps of established categories, a business ecosystem is now emerging in the relatively new technology category of account-based...

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Guide complet pour tester les performances de vos sites Web et de vos applications de vente GUIDE COMPLET POUR TESTER LES PERFORMANCES DE VOS SITES WEB ET DE VOS APPLICATIONS DE VENTE

whitepaper

Jul 03, 2019

Les tests externes de l'infrastructure de production sont le meilleur moyen d'e´valuer la capacite´ et les performances re´elles d'un site. (Cela ne remet pas en cause, bien su^r, l'utilite´ des tests en laboratoire, ni les avantages qui en de´coulent. Il est important d'assurer une cohe´rence entre...

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Google Ads and Account-Based Marketing: Everything You Need to Know GOOGLE ADS AND ACCOUNT-BASED MARKETING: EVERYTHING YOU NEED TO KNOW

blog article

Jul 02, 2019

Account-based marketing involves marketing directly to specific key businesses that you know you woud like to work with as clients, and then targeting each one individually with personalized-for-that-business campaigns designed to appeal to them. Its typically used by B2B businesses. This may sound ...

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Content in the ABM Cycle CONTENT IN THE ABM CYCLE

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Jul 02, 2019

Targeted, dynamic demand gen strategies like ABM (account based marketing) are the proven way to shorten the B2B sales cycle and accelerate the pipeline. Plenty of agencies will help you with the technology, but they're looking to you, the client, for a differentiated, persona-driven, journey-ma...

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The Hidden Middle: How Medium-Sized Businesses Are Quietly Shaping Our Technological Future THE HIDDEN MIDDLE: HOW MEDIUM-SIZED BUSINESSES ARE QUIETLY SHAPING OUR TECHNOLOGICAL FUTURE

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Jul 02, 2019

When it comes to adaptation, integration and scalability of modern technology, medium-sized enterprises are the pioneers leading the evolution. Cloud computing integration is a great example that is advancing the networking structure to enable more productive employe accessibility and work alinement...

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The Four Tech Challenges Mid-sized Businesses Need to Watch in 2019 THE FOUR TECH CHALLENGES MID-SIZED BUSINESSES NEED TO WATCH IN 2019

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Jul 02, 2019

With technology being a key driver and security being the major concern for mid-size organisations, 2019 is witnessing a simplified, easy-to-use security that uses a centralised single pane of glass to run both on-site and mobile security. But, in 2019 the single most important productivity challeng...

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Engineering.com Study: The Digital Transformation of Product Design. ENGINEERING.COM STUDY: THE DIGITAL TRANSFORMATION OF PRODUCT DESIGN.

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Jul 02, 2019

In a recent study, Engineering.com found that digital transformation in product design is progressing slowly because many lack the infrastructure to access the data they need. Learn about the challenges and opportunities when adopting digital technologies -- such as AI and machine learning, the clou...

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Why you should care about account-based marketing WHY YOU SHOULD CARE ABOUT ACCOUNT-BASED MARKETING

blog article

Jul 01, 2019

Marketing teams everywhere look for the best possible marketing strategy to work with, and account-based marketing (ABM) is a strategy in which the marketing team treats the customer like its own market. It helps you to win bigger deals while transforming customer relationships at the same time. You...

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HOW TO FIND BUDGET TO FUND YOUR ABM STRATEGY HOW TO FIND BUDGET TO FUND YOUR ABM STRATEGY

blog article

Jun 30, 2019

If you are like most marketers today, you’re probably pretty excited about Account-Based Marketing. But as you are starting to bridge the gap from theory to reality, you’re running into some new challenges. At most companies, the budgeting cycle for a new strategy takes place well in adv...

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Find Your Ideal Customer with Account Insights and Profiling FIND YOUR IDEAL CUSTOMER WITH ACCOUNT INSIGHTS AND PROFILING

blog article

Jun 30, 2019

That’s why forward-thinking marketers are prioritizing account-based marketing-determining together with sales which accounts to target, why they should be targeted, and when they should be targeted. In fact, 87% of companies report a higher return on investment when adding account-based marke...

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6 Practical Steps to Build, Execute and Scale Smarter ABM 6 PRACTICAL STEPS TO BUILD, EXECUTE AND SCALE SMARTER ABM

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Jun 30, 2019

It’s hard to argue against the promises of account-based marketing. Focusing your marketing efforts on ideal accounts that are actively in the market for your products and services seems like a recipe for success in any industry. But the truth is that many ABM programs fail to achieve measurab...

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Account-Based Marketing Belongs in Your Marketing Plan: Here’s Why ACCOUNT-BASED MARKETING BELONGS IN YOUR MARKETING PLAN: HERE’S WHY

blog article

Jun 30, 2019

The savvy B2B marketer uses a diverse, multi-pronged approach to attract prospects and drive existing clients to purchase again. But one strategy – account-based marketing – outperforms the rest in today’s marketplace. In fact, SiriusDecisions reports that 93% of B2B marketing lead...

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What Do All Successful ABM Programs Have in Common? WHAT DO ALL SUCCESSFUL ABM PROGRAMS HAVE IN COMMON?

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Jun 28, 2019

There is no shortage of best practices based on theoretical ideals when it comes to ABM. But every organization has unique circumstances and needs and it has become increasingly clear that there is no perfect approach that applies universally.

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 Now we’re 25 Digital advertising grows up NOW WE’RE 25 DIGITAL ADVERTISING GROWS UP

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Jun 28, 2019

We're celebrating digital advertising's quarter-century mark with a compilation of interviews in this report. As we take a trip down memory lane into the industry's formative years, not only can we see how far we have come, but we envision the next steps for digital advertising in the years to come....

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Account-Based Marketing Tactics How to Build your Total Addressable Market ACCOUNT-BASED MARKETING TACTICS HOW TO BUILD YOUR TOTAL ADDRESSABLE MARKET

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Jun 27, 2019

A key requirement for any successful account-based marketing campaign is a rich awareness of your target audience. This audience, for account-based marketers, is a specific subset of accounts who fit the bill of an ideal potential customer.

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How Brands can Win With Account-Based Marketing HOW BRANDS CAN WIN WITH ACCOUNT-BASED MARKETING

blog article

Jun 27, 2019

At Mediafly, we enhance how brands engage with prospective buyers through our sales enablement technology. Similar to our customers, we experience the challenges of engaging with a changing, ever more sophisticated and demanding B2B buyer. We needed a new way to engage with today’s B2B buyer s...

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ABM & Ecommerce: How The Two Are Changing Business Right Now ABM & ECOMMERCE: HOW THE TWO ARE CHANGING BUSINESS RIGHT NOW

blog article

Jun 27, 2019

Standard broad-range marketing tends to leave a disconnect between the marketing team (tasked with driving initial interest) and the sales team (tasked with turning that interest into conversions). ABM, or account-based marketing, allows for perfect alignment between the two, all while using the ric...

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Top 4 Account-Based Selling Mistakes to Avoid TOP 4 ACCOUNT-BASED SELLING MISTAKES TO AVOID

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Jun 27, 2019

Account-based selling (ABS) approaches are increasingly common. Most B2B sales organizations put an account-based strategy in place at some point. Account-based selling can be really effective.  It ensures reps are targeting the best accounts, which either marketing or sales leadership has iden...

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Your Secret Weapon to Scaling: Account-Based Everything YOUR SECRET WEAPON TO SCALING: ACCOUNT-BASED EVERYTHING

blog article

Jun 27, 2019

For B2B companies, the journey to identifying the right targets for your product and earning their attention can be tricky. A “spray and pray” approach to lead generation isn’t effective and certainly doesn’t deliver a great return on your marketing investment. You realize th...

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8 Critical Factors to Consider Before Diving into Account-Based Marketing 8 CRITICAL FACTORS TO CONSIDER BEFORE DIVING INTO ACCOUNT-BASED MARKETING

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Jun 27, 2019

Back in the day, only established enterprises were able to acquire the technology and services needed to run a successful ABM campaign because it was too expensive.   These days, account-based marketing (ABM) is gaining momentum, especially among B2B startups. Over 70% of B2B businesses ha...

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6 Core Components of an ABM Strategy 6 CORE COMPONENTS OF AN ABM STRATEGY

blog article

Jun 26, 2019

As a result, marketers have started taking a nontraditional approach to reach consumers through account-based marketing (ABM) strategies. (You can read our ultimate guide to account-based marketing for a complete rundown.) Simply put, instead of using marketing tactics to target consumers in a blank...

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Salesforce Exec Shares 4 Steps To A Successful ABM Strategy During ABM Revealed SALESFORCE EXEC SHARES 4 STEPS TO A SUCCESSFUL ABM STRATEGY DURING ABM REVEALED

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Jun 26, 2019

Rolling out an ABM campaign is no small task, but research from Demand Gen Report shows that potential payoffs are big. More than half of B2B organizations say ABM has improved marketing and sales alignment, 46% say it has resulted in a more efficient use of marketing resources and 33% say it has st...

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Account-Based Marketing | Find Your Ideal Customer ACCOUNT-BASED MARKETING | FIND YOUR IDEAL CUSTOMER

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Jun 26, 2019

The digital revolution has raised customer expectations massively. People want much more than just a product they crave a complete experience. The success of your marketing campaign no longer depends on the number of leads you generate. It rests on your ability to maximize your customers’ expe...

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Insider Threat Report Out Of Sight Should Never Be Out Of Mind INSIDER THREAT REPORT OUT OF SIGHT SHOULD NEVER BE OUT OF MIND

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Jun 26, 2019

Adjusting to a major promotion, a wise colleague once remarked, “Management would be easy if it weren’t for the people.” The same can be said for cyber risk management. What’s more challenging: delivering an annual performance review, or discovering that a valued employee has smuggled valuable digit...

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How To Optimise CX Through Your Contact Centre HOW TO OPTIMISE CX THROUGH YOUR CONTACT CENTRE

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Jun 26, 2019

Today’s Contact Centre Directors are facing a host of challenges—including changing consumer demands, provisioning end-to-end customer experiences (CX), the need for 24/7 service across multiple channels, staff management and retention, and a lack of performance visibility. Technology can help to br...

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How Flexible IT Platforms Can Transform The Customer Experience HOW FLEXIBLE IT PLATFORMS CAN TRANSFORM THE CUSTOMER EXPERIENCE

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Jun 26, 2019

IT leadership roles are undergoing dramatic changes as digital technology starts to impact every part of the business. You’re under increasing pressure to invest in technologies like artificial intelligence (AI), mobile and the cloud to drive better customer experiences (CX)—and you need to do this ...

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2019 Data Breach Investigations Report 2019 DATA BREACH INVESTIGATIONS REPORT

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Jun 26, 2019

As security threats and attackers constantly evolve, Information Security professionals may feel attackers are outpacing efforts to stop them. But security professionals and business leaders have powerful tools of their own to deploy against bad actors. The most important defense is knowledge. By ga...

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CMOs: How You Can Leverage Data To Enhance Customer Experiences CMOS: HOW YOU CAN LEVERAGE DATA TO ENHANCE CUSTOMER EXPERIENCES

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Jun 26, 2019

For today’s Chief Marketing Officers (CMOs), customer experience (CX) is a top priority. You need to deliver consistent CX across every business touchpoint, and this requires the right people, processes and systems. Increasingly, your job is also about data—it’s crucial that you’re gathering and ana...

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Should you consider Account-based Marketing? SHOULD YOU CONSIDER ACCOUNT-BASED MARKETING?

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Jun 25, 2019

Over the last few months, we've been working on Account-Based Marketing approach to digital. In this video we outline what it is, and when businesses should use it.

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Introducing The Gifted Marketer’s Guide to ABM Success INTRODUCING THE GIFTED MARKETER’S GUIDE TO ABM SUCCESS

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Jun 25, 2019

Over the past several months we interviewed seven marketing leaders to learn their take on what makes an ABM strategy successful. We’ve boiled down all that goodness into The Gifted Marketer’s Guide to ABM Success.

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Advanced ABM Strategies for Segmenting Target Accounts ADVANCED ABM STRATEGIES FOR SEGMENTING TARGET ACCOUNTS

blog article

Jun 25, 2019

If you are just starting out with account-based marketing, you may not yet be using any sophisticated methods for segmenting and targeting your ideal customers. Maybe you have built out your TAM and ICPand you’ve identified the big fish you want to pursue. But as you run your first few ABM pil...

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ABM 101: Intro to Account-Based Marketing ABM 101: INTRO TO ACCOUNT-BASED MARKETING

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Jun 24, 2019

Account-based marketing, or ABM, continues to be a trending topic among B2B marketers across the industry. It’s not a new term, but many companies are still figuring out how to incorporate ABM strategies into their marketing efforts. In some ways, ABM is the opposite of traditional B2B marketi...

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ABM Has Become Table Stakes for Creating Epic B2B Customer Experiences ABM HAS BECOME TABLE STAKES FOR CREATING EPIC B2B CUSTOMER EXPERIENCES

blog article

Jun 24, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. But in recent years, ABM has seen a huge rise in popularity. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo.

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Why an Account Based Marketing Strategy in B2B is Successful WHY AN ACCOUNT BASED MARKETING STRATEGY IN B2B IS SUCCESSFUL

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Jun 24, 2019

Jon Miller, founder and CEO of Engagio, has found success with an account based marketing strategy for his company. On this episode of Renegade Thinkers Unite, he explains what account-based marketing is and why it can change the way you approach prospective clients.

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Why Content for Search Engine Optimization (SEO) WHY CONTENT FOR SEARCH ENGINE OPTIMIZATION (SEO)

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Jun 24, 2019

If you’re in B2B marketing, I would challenge you to think outside the box and do things that no one else is doing. The higher you can stand, the smaller everyone else seems and the farther you can distance yourself from the competition to show: “Here’s exactly why you need to choo...

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Biggest B2B Marketing Challenges That We See Everyday as an Agency BIGGEST B2B MARKETING CHALLENGES THAT WE SEE EVERYDAY AS AN AGENCY

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Jun 24, 2019

One of the amazing blessings of getting to work at an agency is we get to see over 50 different companies and the challenges that they face. In today’s video, we’re going to talk about the biggest B2B marketing challenges that we see every day as an agency.

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DIRECTIVE CONSULTING PORTFOLIO DIRECTIVE CONSULTING PORTFOLIO

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Jun 24, 2019

We believe that data-driven marketing shouldn’t be confusing. Every company should know what works for their campaigns in order to make more ROI-driven decisions. At Directive, we not only craft customized campaigns for your unique marketing objectives - we exceed those objectives and truly re...

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Could the Breadcrumb Technique Help Boost Your Landing Page Conversions? COULD THE BREADCRUMB TECHNIQUE HELP BOOST YOUR LANDING PAGE CONVERSIONS?

blog article

Jun 24, 2019

We’ve all heard the term “less is more”. And we’ve been told this applies for landing pages too. I.e. your forms should be short and only ask for only the bare minimum of required information if you want to convert. As an example, one of the main questions someone typically h...

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21 Ways to Triple Your B2B E-Commerce Conversions 21 WAYS TO TRIPLE YOUR B2B E-COMMERCE CONVERSIONS

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Jun 24, 2019

It takes thoughtful work to scale an e-commerce store. I’m sure you’ve had a few growing pains of your own getting to the point where you are today. However, you’re reading this because you may not be content with where your conversions are at this precise moment. You may not even ...

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How to Optimize Your Conversion Funnel, from ToFu to BoFu HOW TO OPTIMIZE YOUR CONVERSION FUNNEL, FROM TOFU TO BOFU

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Jun 24, 2019

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thin...

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9 Account Based Marketing Tactics That Helped Thomson Reuters Achieve a 95% Win Rate 9 ACCOUNT BASED MARKETING TACTICS THAT HELPED THOMSON REUTERS ACHIEVE A 95% WIN RATE

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Jun 21, 2019

When you become the established leader of your industry, the name of the revenue game can often change from acquisition and demand to renewals and expansions. And, if your deal sizes are in the millions, focusing on retaining and expanding within your key accounts matters more than winning potential...

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The Compounding Effect of ABM Advertising On Your Omnichannel Strategy THE COMPOUNDING EFFECT OF ABM ADVERTISING ON YOUR OMNICHANNEL STRATEGY

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Jun 21, 2019

How ABM Advertising can have a compounding effect on your marketing strategy across a variety of channels, including website traffic, online prospect engagement, nurture, your sales funnel and opportunity conversion, and more. Understand how to measure these effects and how to optimize this compound...

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What are the Benefits of Account-Based Marketing? WHAT ARE THE BENEFITS OF ACCOUNT-BASED MARKETING?

blog article

Jun 21, 2019

ABM is perhaps one of the most efficient ways to align sales and marketing. This is primarily due to the fact that the marketer running an ABM program operates with a mindset very similar to sales thinking in terms of accounts and how to target them, bring them to the table, and generate revenue fro...

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Transform the Customer Experience with Connected Field Service TRANSFORM THE CUSTOMER EXPERIENCE WITH CONNECTED FIELD SERVICE

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Jun 21, 2019

Explore the best practices for creating a more efficient call center, equipping field agents, and delivering an amazing customer experience.

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Why Account-Based Marketing Needs a Customer Data Platform WHY ACCOUNT-BASED MARKETING NEEDS A CUSTOMER DATA PLATFORM

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Jun 20, 2019

Marketers are challenged to scale their ABM programs from hundreds to thousands of accounts. They also want to extend ABM tactics beyond display ads and need data across all touch-points to tailor the customer journey. Download this paper to learn how a Customer Data Platform (CDP) can help remove a...

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The Complete Guide to CRM Data Strategy THE COMPLETE GUIDE TO CRM DATA STRATEGY

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Jun 20, 2019

Advances in machine learning (ML) and artificial intelligence (AI) are causing AI-enabled technology to rapidly gain traction in sales and marketing organizations. In B2B sales and marketing organizations, this trend is tied to the rise of account-based marketing (ABM). As more organizations seek to...

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The Role Of Email In An ABM World THE ROLE OF EMAIL IN AN ABM WORLD

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Jun 20, 2019

One of marketing’s biggest challenges has always been justifying budget. Account Based Marketing (ABM) provides the right revenue-accountable environment for marketers to not only justify but optimize their marketing investments. In fact, 87% of B2B marketers agree that ABM delivers a higher R...

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Account Based Marketing Where marketing and sales align in pursuit of target accounts ACCOUNT BASED MARKETING WHERE MARKETING AND SALES ALIGN IN PURSUIT OF TARGET ACCOUNTS

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Jun 20, 2019

Account Based Marketing (ABM) takes a different approach by focusing on one or maybe a handful of big deals. It meticulously researches these accounts to identify key influencers and decision makers. Then it grabs attention by delivering highly personalised messages to key individuals across the org...

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ABM: What’s Next? A Playbook for Account-Based Sales & Marketing Success ABM: WHAT’S NEXT? A PLAYBOOK FOR ACCOUNT-BASED SALES & MARKETING SUCCESS

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Jun 20, 2019

As adoption of Account-Based Marketing increases, marketers are faced with a mountain of solutions, and a resulting mountain of hype. With so many vendor options and competing solutions on the market, it can be difficult to determine where to make investments, and how to thoughtfully execute your AB...

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10 steps to ABM success 10 STEPS TO ABM SUCCESS

blog article

Jun 20, 2019

Account-Based Marketing is an incredibly efficient and effective strategy that is driving substantially greater return on investment for B2B marketers – if it’s done right.  In fact, according to a 2018 ABM Benchmark Study by the ABM Leadership Alliance and ITSMA, 99 percent of mark...

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The Essentials Of Turning Abandoned Carts Into Sales THE ESSENTIALS OF TURNING ABANDONED CARTS INTO SALES

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Jun 20, 2019

Shoppers abandon carts for a variety of reasons, and a well thought out recovery message or series of messages can help save some of that revenue. But not all cart recovery programs deliver as much as possible. In this paper, we’ll discuss why retailers need a cart recovery program and how you can g...

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Marketing Technology Outlook MARKETING TECHNOLOGY OUTLOOK

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Jun 20, 2019

The digital marking landscape continued evolving in 2018. Consumer adoption of voice assistants increased, leaving retailers to figure out how to capitalize off the conversational commerce trend. SEO is shifting from keyword targeting to optimizing for user intent. The competitive space for paid sea...

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Nurturing and converting leads like never before NURTURING AND CONVERTING LEADS LIKE NEVER BEFORE

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Jun 19, 2019

The sales assistant acts like a real team member of a lead generation team and engages 100% leads using AI Sales Assistant.

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Account Based Marketing Will Help Drive Revenue ACCOUNT BASED MARKETING WILL HELP DRIVE REVENUE

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Jun 19, 2019

Account Based Marketing is flipping the funnel of traditional sales strategies, and there's no question that it's a profitable alternative to traditional tactics.

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ABM the Right Way ABM THE RIGHT WAY

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Jun 19, 2019

How’s Your ABM Journey Going? We’ve started our ABM journey and want to avoid a wrong turn. We’re seasoned ABM hikers, but always looking for shortcuts. It’s been a steep climb and we’re tired; we need a new map. Where should our ABM journey start?

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ABM: How To Compete When Everyone Has The Same Strategy ABM: HOW TO COMPETE WHEN EVERYONE HAS THE SAME STRATEGY

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Jun 19, 2019

Lately, I’m hearing a lot of anxiety around the concept of competitive differentiation, both in articulating the characteristics of a firm that key competitors aren’t talking about and having a strategy to promote these characteristics that will entice customers to buy. Account-based mar...

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How to Determine the ROI of Account-Based Marketing HOW TO DETERMINE THE ROI OF ACCOUNT-BASED MARKETING

blog article

Jun 19, 2019

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective. Account-based marketing (ABM) is when you target prospec...

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Cloudera Updates Dataflow For IOT Data Processing At The Edge CLOUDERA UPDATES DATAFLOW FOR IOT DATA PROCESSING AT THE EDGE

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Jun 19, 2019

As we noted in January, obtaining the DataFlow platform for managing data in motion was one of the primary benefits of Cloudera’s acquisition of former rival Hortonworks. As such, it was no surprise to see the company quickly rebranding the product Cloudera DataFlow and taking the necessary steps to...

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Cloudera Fast Forward Labs Applied Machine Learning Advising & Research CLOUDERA FAST FORWARD LABS APPLIED MACHINE LEARNING ADVISING & RESEARCH

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Jun 19, 2019

Machine learning holds the promise of automating decision-making, transforming industries and creating new markets. Yet adoption remains limited by uncertainty related to a rapidly changing technical landscape, obscurity of best practices, and difficulty separating hype from reality. Without focus o...

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AI: Past, Present, Future AI: PAST, PRESENT, FUTURE

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Jun 19, 2019

If you really want to understand the current hype around artificial intelligence, then it is useful to look at history and to understand its origins. Back in the days of Alan Turing, when foundational ideas of computer science were still emerging, people were already thinking about what it would mea...

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10 Ways To Transform Big Data Analytics Into Big Value 10 WAYS TO TRANSFORM BIG DATA ANALYTICS INTO BIG VALUE

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Jun 19, 2019

Big data is a big deal. More than half of enterprises globally view big data as an opportunity, and plan to increase their investments in big data in the next few years. But big data’s value doesn’t come from the collection of information; that’s just the starting point. The real value of big data c...

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IDC Report: Making Supply Chain Operations More Effective and Efficient by Moving to the Cloud with Oracle SCM Cloud IDC REPORT: MAKING SUPPLY CHAIN OPERATIONS MORE EFFECTIVE AND EFFICIENT BY MOVING TO THE CLOUD WITH ORACLE SCM CLOUD

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Jun 19, 2019

What’s the payoff for companies who embrace cloud? New IDC research found that Oracle SCM Cloud customers had a five-year ROI of 267% and 28% more productive supply chain teams, among other benefits. Discover their insights to boosting supply chain performance.

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New ABM Essentials Helps B2B Marketers Further Customer Experience Management NEW ABM ESSENTIALS HELPS B2B MARKETERS FURTHER CUSTOMER EXPERIENCE MANAGEMENT

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Jun 18, 2019

Account-based marketing (ABM) works. Its a proven revenue strategy for B2B marketers: 91% of practitioners report that ABM accounts have higher ROI than their control group. So, if it is not yet, ABM should be one of your cornerstone B2B marketing strategies to improve win rates and increase deal si...

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How to Segment & Tier Target Accounts for Your Active ABM Programs HOW TO SEGMENT & TIER TARGET ACCOUNTS FOR YOUR ACTIVE ABM PROGRAMS

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Jun 18, 2019

How do you decide which accounts you should pursue right now, and which can rest for a couple of quarters? Whats the most efficient way to structure your ABM programs so you can maximize results without leaving money on the table? Whether you run your ABM programs on a quarterly basis or you run dyn...

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5 Awesome Ways Account-Based Marketing Drives B2B Sales 5 AWESOME WAYS ACCOUNT-BASED MARKETING DRIVES B2B SALES

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Jun 18, 2019

It may sound like yet another new-ish catchphrase thats being overused on LinkedIn, yet account-based marketing (ABM) has been around since businesses began selling to other businesses. If yours is one of those companies that owes its beginnings to one major customer on which you concentrated the li...

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How To Reach B2B Decision Makers With Account-Based Marketing HOW TO REACH B2B DECISION MAKERS WITH ACCOUNT-BASED MARKETING

blog article

Jun 18, 2019

The concept of account-based marketing (ABM) seems obvious: prioritize and customize your marketing for the most promising potential customers. After all, what business to business (B2B) sales organization doesn’t have a list of whale accounts it would love to land? The challenge is getting de...

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Your Complete Guide to Modern SCM YOUR COMPLETE GUIDE TO MODERN SCM

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Jun 18, 2019

As supply chain becomes the battleground for customer loyalty, how are leaders sharpening their competitive edge? Learn how companies that adopt cloud-based supply chain management are rewarded with greater efficiencies, higher productivity, and growing revenues and profits.

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Agile Finance Unleashed: The Key Traits of Digital Finance Leaders AGILE FINANCE UNLEASHED: THE KEY TRAITS OF DIGITAL FINANCE LEADERS

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Jun 18, 2019

New research from the Association of International Certified Professional Accountants and Oracle identifies the key traits of today’s Digital Finance Leaders. Learn how these trailblazers are thriving—and what others can do to catch up.

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4 CX Automations That Give You Time Back in Your Day 4 CX AUTOMATIONS THAT GIVE YOU TIME BACK IN YOUR DAY

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Jun 18, 2019

Whether you’re part of an enterprise organization or running a growing business, time is something nobody has enough of. It’s impossible to add more hours into our day, but it is possible to make the hours we have work harder for us, especially when it comes to executing customer experience (CX) str...

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How to Measure ABM Successq HOW TO MEASURE ABM SUCCESSQ

blog article

Jun 17, 2019

So your company is moving forward with account-based marketing (ABM), and you’re planning to launch your first set of campaigns. Exciting! But I bet you’re a little overwhelmed with all the ideas your team has in store. You’re talking about running ads alongside web personalization...

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The Path to Modernising Anti-Money Laundering Operations An IDC InfoBrief, sponsored by BAE Systems THE PATH TO MODERNISING ANTI-MONEY LAUNDERING OPERATIONS AN IDC INFOBRIEF, SPONSORED BY BAE SYSTEMS

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Jun 17, 2019

In the future, a bank’s expertise in Anti-Money Laundering (AML) will be defined by real-time ability, agility, and adaptiveness to regulations. Banks will be enabled by Big Data Analytics and Artificial Intelligence (AI). The current state of AML operations in several banks indicates a long journey...

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Paintmaker PPG’s Digital Transformation Ripples Around The World PAINTMAKER PPG’S DIGITAL TRANSFORMATION RIPPLES AROUND THE WORLD

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Jun 17, 2019

Like its home city of Pittsburgh, PPG has seen many changes over its 135-year history. Originally a glass manufacturer, PPG transitioned the core of its business to paints and specialty coatings that are used on everything from driverless cars to the posts on NHL goals. But the latest change may be ...

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PPG: Industries and Families PPG: INDUSTRIES AND FAMILIES

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Jun 17, 2019

All the ways PPG protects and beautifies the world. PPG is committed to using resources efficiently and driving sustainability throughout its entire value chain to preserve and protect the environment in which the company operates.

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PPG Advances Sustainability to Protect and Beautify the World PPG ADVANCES SUSTAINABILITY TO PROTECT AND BEAUTIFY THE WORLD

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Jun 17, 2019

PPG embedded additional sustainable practices into its operations, introduced new sustainably advantaged products for customers, achieved a record low in injury cases across the company, advanced its global community engagement initiatives, and further advanced its diversity and inclusion efforts.

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products designed to solve your most challenging projects PRODUCTS DESIGNED TO SOLVE YOUR MOST CHALLENGING PROJECTS

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Jun 17, 2019

All standard deliveries util