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Seven Examples of Outstanding B2B Marketing Campaigns SEVEN EXAMPLES OF OUTSTANDING B2B MARKETING CAMPAIGNS

blog article

Sep 20, 2018

MarTech Series is doing a unique feature on B2B marketing campaigns that really stood out. Our intent is to help the marketing community propel their campaigns in the right direction with content that resonates. Beerud Sheth, Co-Founder, and CEO, Gup...

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4 B2B marketing trends you can’t afford to miss in 2018 4 B2B MARKETING TRENDS YOU CAN’T AFFORD TO MISS IN 2018

blog article

Sep 19, 2018

Whether you do your own marketing, or you work with a b2b marketing agency, trends are always important. You might not follow them all, but it is good to be aware of them and to help them inspire your decisions.  And you also might find a firm d...

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B2B marketers lack the skills necessary for the future B2B MARKETERS LACK THE SKILLS NECESSARY FOR THE FUTURE

blog article

Sep 19, 2018

The majority of B2B marketing teams do not have the skills they need to support the face-paced change ahead of them, a report by B2B Marketing and Clarasys has revealed. According to the industry survey, 70% of B2B marketers consider transformation a...

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ARE YOU UP TO SPEED WITH GOOGLE ARE YOU UP TO SPEED WITH GOOGLE'S LATEST MARKETING OPTIONS?

blog article

Sep 17, 2018

Dr Dave Chaffey delves into the latest updates to Google's marketing tools, including Ads, Shopping and Amazon Advertising. Read more. It used to be that changes Google's organic search algorithms were in-constant flux, but in 2018, the main ...

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How B2B ad campaigns can arm your sales team with more opportunities HOW B2B AD CAMPAIGNS CAN ARM YOUR SALES TEAM WITH MORE OPPORTUNITIES

blog article

Sep 14, 2018

Some B2B companies spend a lot of money on advertising that does not lead to a specific business outcome. Here are three ways to focus budgets where they can make the most impact and reach key buyers. In B2B marketing the difference between winning a...

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How to Build a Modern Career in Marketing HOW TO BUILD A MODERN CAREER IN MARKETING

blog article

Sep 14, 2018

Among the plethora of reasons to study marketing and ways to channel your creativity and discipline, marketing offers you one key thing: flexibility. Every company, every brand, and every name out there hoping to make it, needs marketing experts. You...

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Ways to Use SEO for Lead Generation WAYS TO USE SEO FOR LEAD GENERATION

infographic

Sep 14, 2018

Lead generation is considered one of the most important aspects of digital marketing that in fact, most marketing professionals are increasingly shifting their objectives and tactics they employ just to ensure they get high-quality leads for their bu...

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15 Tactics for Successful B2B Social Media Marketing 15 TACTICS FOR SUCCESSFUL B2B SOCIAL MEDIA MARKETING

blog article

Sep 13, 2018

For 20% of B2B marketers, social media is one of the top three sources for qualified leads, according to the Chief Marketer B2B Lead Gen Outlook report. The role of social media in demand generation has evolved to encompass targeted lead generation, ...

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It’s Time to Expand Social Media as a Business Value Beyond Marketing IT’S TIME TO EXPAND SOCIAL MEDIA AS A BUSINESS VALUE BEYOND MARKETING

blog article

Sep 13, 2018

Many B2B companies are raising their brand value with social media marketing. Ignoring the most dynamic aspect of online marketing could actually result in diminishing brand-value and lost opportunities in sales. According to Hootsuite, social is mis...

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5 ways B2B marketing leaders can overcome the talent shortage 5 WAYS B2B MARKETING LEADERS CAN OVERCOME THE TALENT SHORTAGE

blog article

Sep 12, 2018

Building a competitive, top-notch marketing organization requires having a consistent and talented staff in place. Here's how and why you need to be continually scouting for the best and brightest marketing talent. Like many B2B organizations pro...

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3 Psychology Principles for B2B Marketers 3 PSYCHOLOGY PRINCIPLES FOR B2B MARKETERS

blog article

Sep 11, 2018

We only buy products and services from people and companies we trust. However, in today’s marketing-flooded and sales-saturated society, people have an inherent fear of being sold. We’ve all been sold products and services that didn&rsquo...

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Fall Is Coming: A Seasonal Marketing Strategy for Small Business Owners FALL IS COMING: A SEASONAL MARKETING STRATEGY FOR SMALL BUSINESS OWNERS

blog article

Sep 09, 2018

Fall gives us cooler weather, pumpkin-spice lattes, and perhaps the greatest gift of them all: the holiday shopping season. From local festivals to online-shopping events dedicated to supporting small-business owners, now is your time to shine. (And ...

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How to Create the Perfect Landing Page for your Email Marketing Campaign HOW TO CREATE THE PERFECT LANDING PAGE FOR YOUR EMAIL MARKETING CAMPAIGN

blog article

Sep 09, 2018

With 50% of customers preferring to hear from brands through emails and 85% of promotional emails reaching the customer’s inbox now, it has become imperative for businesses to design an email campaign that not only resonates with the subscriber...

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How to Improve Your Launch with a Strong Influencer Marketing Strategy HOW TO IMPROVE YOUR LAUNCH WITH A STRONG INFLUENCER MARKETING STRATEGY

blog article

Sep 09, 2018

Does your B2B product launch strategy need a little pizzazz? If you're looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key.  We've seen impressive results when we incorporate i...

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7 Facebook Retargeting Tactics You Must Try 7 FACEBOOK RETARGETING TACTICS YOU MUST TRY

blog article

Sep 09, 2018

Retargeting on Facebook is a super-powerful way to turn your site visitors into converted users who sign up, subscribe, download an ebook, make a purchase, or whatever it is you are trying to achieve with your website and marketing efforts. Retargeti...

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How to generate B2B leads? 4 tips to follow HOW TO GENERATE B2B LEADS? 4 TIPS TO FOLLOW

blog article

Sep 06, 2018

With changing times, the purchasing behavior of B2B buyers has also evolved. Nowadays, CEOs and VPs make purchase decisions online and more often their decisions are influenced by social media. Here are four tips that will help you to quickly generat...

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B2B influencer marketing B2B INFLUENCER MARKETING

blog article

Sep 06, 2018

How do you go about creating an effective influencer-marketing campaign for a B2B brand? The first step is to fully appreciate the significant differences between business-to-consumer (B2C) and business-to-business (B2B) marketing. Here’s a gre...

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How to Get the Most from Your B2B Marketing Partner HOW TO GET THE MOST FROM YOUR B2B MARKETING PARTNER

blog article

Sep 06, 2018

Your company has recently hired a B2B marketing agency to help build brand awareness, redesign your website, generate leads or produce thought leadership content. This can be an exciting time since this marketing agency can help your company identify...

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Epicor looks to technology as lines blur between B2B and B2C marketing EPICOR LOOKS TO TECHNOLOGY AS LINES BLUR BETWEEN B2B AND B2C MARKETING

blog article

Sep 04, 2018

Business software provider, Epicor, has its eyes trained firmly on the future and the future is AI-powered technology. Following a successful 60-day trial of an artificial intelligence-powered chatbot in a single location, which returned eight times ...

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Five B2B Marketing Trends That Will Drive Ecommerce FIVE B2B MARKETING TRENDS THAT WILL DRIVE ECOMMERCE

blog article

Sep 04, 2018

Recent years have seen an explosion of direct online sales in the global B2B sector. The shift from brick-and-mortar to e-commerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Giants ...

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How to Breathe New Life Into Old Content HOW TO BREATHE NEW LIFE INTO OLD CONTENT

blog article

Sep 04, 2018

How many pieces of content has your company published? I’m talking about every format blog posts, social media posts, white papers, case studies, eBooks, interviews, podcasts, videos, infographics the works. Is it 1,000 pieces of content? 3,000...

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9 B2B Sales Closing Techniques You Can Use Today 9 B2B SALES CLOSING TECHNIQUES YOU CAN USE TODAY

blog article

Sep 04, 2018

First things first: People buy from people first, product second, according to Director of Sales Steve Wernke. They want to feel good about who they’re buying from, and they want to walk away feeling good. As they negotiate, they want to feel l...

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9 Places B2B Marketers Might Miss Link Building Opportunities 9 PLACES B2B MARKETERS MIGHT MISS LINK BUILDING OPPORTUNITIES

blog article

Sep 04, 2018

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that...

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How Long Does Inbound Marketing Take? HOW LONG DOES INBOUND MARKETING TAKE?

blog article

Sep 02, 2018

If you work with clients who are curious about inbound marketing you’ve probably heard them ask how long it takes. You might tell them that it takes a number of months before you actually start seeing a return. And, you might feel a little unea...

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8 Effective B2B Lead-Generation Strategies for Your Blog 8 EFFECTIVE B2B LEAD-GENERATION STRATEGIES FOR YOUR BLOG

blog article

Aug 30, 2018

In the modern digital marketing landscape, it takes as many as 13 touch points to turn a targeted visitor into a qualified lead. An estimated 57% of the buyer’s journey happens before the business buyer reaches out. Numbers like these, along wi...

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How using intent signals can improve your B2B sales process HOW USING INTENT SIGNALS CAN IMPROVE YOUR B2B SALES PROCESS

blog article

Aug 30, 2018

B2B or business-to-business sales is complex. There are too many variables that need to be controlled in order to make a successful sale. Most salespeople undertake random cold calling, emailing with the hope that people will reply and jump on to wha...

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64 content marketing stats to inform your strategy 64 CONTENT MARKETING STATS TO INFORM YOUR STRATEGY

infographic

Aug 28, 2018

Content efforts benefit the sales team by developing high-quality leads and establishing a strong market position for your product. According to the infographic, 74 percent of companies say content marketing improves both lead quality and lead quanti...

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CMO Insights: How to Use Emotional Marketing in Every Step of the Customer Journey CMO INSIGHTS: HOW TO USE EMOTIONAL MARKETING IN EVERY STEP OF THE CUSTOMER JOURNEY

blog article

Aug 28, 2018

Marketers have been working to appeal directly to their customers’ emotional states, needs and aspirations since realizing doing so would have a direct impact on the customer journey. Research conducted by Forrester and moment stated that the n...

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What is Demand Generation Marketing and How Can Interactive Content Support It? WHAT IS DEMAND GENERATION MARKETING AND HOW CAN INTERACTIVE CONTENT SUPPORT IT?

blog article

Aug 28, 2018

When your non-marketing friends are asked to describe what they think of when they hear marketing, most of them will describe flashy billboards, the direct mail campaigns that overflow their mailboxes, and the promotional emails that pack their perso...

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How to Keep B2B Marketing Simple and Focused HOW TO KEEP B2B MARKETING SIMPLE AND FOCUSED

blog article

Aug 27, 2018

Since I started in media over 20 years ago, I’ve been hearing the same thing from my B2B clients: “I can’t prove our efforts are having any impact on the business.” Or to quote the overused Wanamaker quote, “Half the mon...

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Does Demand Generation Really Generate Demand? DOES DEMAND GENERATION REALLY GENERATE DEMAND?

blog article

Aug 25, 2018

“In B2B, demand generation is typically a misnomer. Marketers capture demand vs. generate it.” What does that mean exactly? I haven’t asked Joe directly, but I believe he means that, in the absence of a genuine need for a product or...

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Revenue Growth is Best Pursued Indirectly REVENUE GROWTH IS BEST PURSUED INDIRECTLY

blog article

Aug 23, 2018

Most marketers will say that the “prime directive” of marketing is to drive revenue growth. But in reality, revenue growth is a by-product of creating value for customers and providing great customer experiences. Paradoxically, the best w...

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How to Use B2B Marketing Automation to Personalize the Customer Experience HOW TO USE B2B MARKETING AUTOMATION TO PERSONALIZE THE CUSTOMER EXPERIENCE

blog article

Aug 23, 2018

Deliver the right message to the right customer at the right time.” If you’ve been hanging around marketing particularly B2B marketing for any length of time, you’ve probably heard one version or another of that statement. We are so...

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The 5 Influencer Marketing Strategy Mistakes You Need to Avoid THE 5 INFLUENCER MARKETING STRATEGY MISTAKES YOU NEED TO AVOID

blog article

Aug 23, 2018

In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. That is why there are still many questions, like what is influencer marketing, why is it so effective, and what influencer marketing strategy mistak...

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The Best Kept Content Marketing Secrets Exposed THE BEST KEPT CONTENT MARKETING SECRETS EXPOSED

blog article

Aug 23, 2018

As we come to the end of summer, consumers are looking ahead to the holiday season, but the upcoming months are more than just pumpkins and holiday decorations. For brands, it’s a time to reflect on what has worked for their business’ con...

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How to Effectively Set Up Your Website to Collect New Leads HOW TO EFFECTIVELY SET UP YOUR WEBSITE TO COLLECT NEW LEADS

blog article

Aug 21, 2018

Content has always been a very important component of inbound marketing, and now more so with Google’s algorithm that reward fresh, relevant content. Without good content, it is hard to drive visitors to your website or convert them into leads....

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How to Survive the Transition to Account-Based Sales Development HOW TO SURVIVE THE TRANSITION TO ACCOUNT-BASED SALES DEVELOPMENT

blog article

Aug 21, 2018

Has hitting reset ever been easy? In sales, you can have the most productive month of your career, creating pipeline and accruing revenue so far beyond your goals that you think you’ve peaked. And then your numbers reset to zero when the next m...

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USA B2B Publishing Market 2018 – Adobe, Aquafadas, Yudu, Magplus, Quark, Pagesuite, Xerox USA B2B PUBLISHING MARKET 2018 – ADOBE, AQUAFADAS, YUDU, MAGPLUS, QUARK, PAGESUITE, XEROX

blog article

Aug 20, 2018

An extensive analysis of USA B2B Publishing  Market has been encapsulated on the basis of estimation of key market segments in the forecast horizon. In addition, the technological developments that took place in the market and those predicted to...

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How To Get The Most Out Of LinkedIn For Middle-Market B2B Marketers HOW TO GET THE MOST OUT OF LINKEDIN FOR MIDDLE-MARKET B2B MARKETERS

blog article

Aug 20, 2018

My team at ParadigmNEXT is always looking for new ways to engage customers and has always enjoyed the spoils of targeted outreach via LinkedIn. It’s no surprise that mainstream businesses are taking notice. With the new user interface and added...

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5 Ways B2B Marketing is Changing 5 WAYS B2B MARKETING IS CHANGING

blog article

Aug 20, 2018

Traditional business-to-business (B2B) marketing relies on the use of blogs, white papers, webinars, trade shows, and email campaigns to drive success in providing your products to other businesses. But as the face of B2B continues to change, it'...

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Shortcut Guide to Creating SEO Content SHORTCUT GUIDE TO CREATING SEO CONTENT

blog article

Aug 19, 2018

It’s important for SEO and content marketers to understand that content and SEO go hand-in-hand, Oftentimes, each is only concerned with their respective area of focus. Without coupling the two, marketers are missing out on the opportunity to a...

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How to Define Your Brand Voice HOW TO DEFINE YOUR BRAND VOICE

blog article

Aug 18, 2018

Creating your brand identity involves many different facets including the logo, taglines, website colors and brand voice. Every brand has a voice. Your brand is unique, so your brand voice should be too. Your brand voice is the constant personality y...

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How to Measure the ROI of Your B2B Content Marketing Campaigns HOW TO MEASURE THE ROI OF YOUR B2B CONTENT MARKETING CAMPAIGNS

blog article

Aug 16, 2018

Many companies these days see the benefits of content marketing. But, although content marketing's popularity (and necessity) continue to increase in the eyes of B2B marketers, 47% of them say they do not measure their content marketing ROI. Of t...

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Where Storytelling Fits in Account-Based Marketing WHERE STORYTELLING FITS IN ACCOUNT-BASED MARKETING

blog article

Aug 16, 2018

It seems that wherever you look, you will run into the latest business buzzword storytelling. But is storytelling just a fad or does it have a practical role when your demand-gen model shifts from lead-based content marketing to ABM? I am here to tel...

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What makes a great B2B marketer? WHAT MAKES A GREAT B2B MARKETER?

blog article

Aug 16, 2018

Strong Business-2-Business (B2B) marketers are a rare breed. I've met many of them globally and over the years I've noticed a few characteristics that set the strong, talented and effective ones apart from the rest. In order to analyze what m...

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The Drum and Gyro launch survey to explore the world of account-based marketing THE DRUM AND GYRO LAUNCH SURVEY TO EXPLORE THE WORLD OF ACCOUNT-BASED MARKETING

blog article

Aug 16, 2018

In the B2B world, there is more to account-based marketing (ABM) than just focusing on the right accounts to target. The Drum, in partnership with Gyro, is launching a research survey on ABM in the UK and the US to explore how ABM has evolved since i...

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Google Research: User Satisfaction and Trust GOOGLE RESEARCH: USER SATISFACTION AND TRUST

blog article

Aug 16, 2018

The quality raters guidelines focus on technical activities that a typical site visitor wouldn’t engage in. Who clicks on a video to test if it works? Yet one of the goals of these tests is to identify sites with the good user experience. In se...

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Why You Should Send Your Next Promotional Email at Midnight WHY YOU SHOULD SEND YOUR NEXT PROMOTIONAL EMAIL AT MIDNIGHT

blog article

Aug 16, 2018

When a politician changes their position on a policy question, we call them a flip-flopper. And we don’t trust them. But changing your position on an issue based on new evidence is a sign of progress and wisdom. And not just for politicians, fo...

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Leveraging Emotions in B2B Marketing on LinkedIn LEVERAGING EMOTIONS IN B2B MARKETING ON LINKEDIN

infographic

Aug 16, 2018

After recently adding video ads to its suite of marketing tools, LinkedIn’s now looking to highlight the value of the option, with a new report showing how video content, in particular, can be hugely influential in one of the platform’s k...

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How to use LinkedIn outreach in your account-based marketing strategy HOW TO USE LINKEDIN OUTREACH IN YOUR ACCOUNT-BASED MARKETING STRATEGY

blog article

Aug 15, 2018

Account-based marketing (ABM) has become common practice in recent years. Indeed, there are now entire teams and job roles dedicated to the practice. According to ITSMA, 87% of marketers say the ROI from ABM outperforms other marketing channels. This...

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5 Reasons Video is the Best Choice for Account-Based Marketing 5 REASONS VIDEO IS THE BEST CHOICE FOR ACCOUNT-BASED MARKETING

blog article

Aug 15, 2018

It seems that wherever you look, you will run into the latest business buzzword storytelling. But is storytelling just a fad or does it have a practical role when your demand-gen model shifts from lead-based content marketing to ABM? I am here to tel...

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The brave new world of account-based marketing THE BRAVE NEW WORLD OF ACCOUNT-BASED MARKETING

blog article

Aug 15, 2018

Account-based marketing (ABM) has blown up in the last two years, promising to recalibrate business communications to be more personable and contextually relevant, leading to better ROIs. But as with any shiny new toy, defining exactly what ABM is ca...

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How To Tap Into Your Creative Brain and Improve Your Marketing HOW TO TAP INTO YOUR CREATIVE BRAIN AND IMPROVE YOUR MARKETING

blog article

Aug 15, 2018

One of the most common complaints we hear about blogs here at CEM is “I’m just not creative enough to keep up with it.” This is one of the most oft-cited reasons that people don’t tend to their business blogs. It’s true ...

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Written Content Still Matters in B2B Marketing WRITTEN CONTENT STILL MATTERS IN B2B MARKETING

blog article

Aug 14, 2018

Unless you’ve been completely off the grid for the past several years, you’re well aware that the popularity of video content has exploded. eMarketer recently estimated that U.S. adults now spend over an hour per day watching videos on di...

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What Instagram’s New Update Means For B2B Marketers WHAT INSTAGRAM’S NEW UPDATE MEANS FOR B2B MARKETERS

blog article

Aug 13, 2018

Instagram is an increasingly popular channel amongst social media users. Whilst it is traditionally seen as a B2C social platform, it also has big potential for B2B marketers. And like any app, it’s constantly changing and updating its algorith...

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How Artificial Intelligence Can Create a Compelling Customer Experience HOW ARTIFICIAL INTELLIGENCE CAN CREATE A COMPELLING CUSTOMER EXPERIENCE

blog article

Aug 13, 2018

The concept of artificial intelligence was the stuff of science fiction in the early days and became popular when anthropomorphic robots were featured on literature and eventually the silver screen. With technology making amazing things happen over t...

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Why One-Logo Brands Can’t Survive in the Digital Age WHY ONE-LOGO BRANDS CAN’T SURVIVE IN THE DIGITAL AGE

blog article

Aug 13, 2018

Brands across the globe know that being active on social media is a must. Most give it a high priority from the start, and why wouldn’t they it’s the most accessible way to reach customers in the place they’re already hanging out. B...

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Tips and Technologies That Will Help Improve the Customer Experience TIPS AND TECHNOLOGIES THAT WILL HELP IMPROVE THE CUSTOMER EXPERIENCE

blog article

Aug 13, 2018

The notion of customer experience has always been hugely important, but it does feel that lately, its importance is bigger than ever. Perhaps it’s the changing customer expectations expecting speedier deliveries, more personalized experiences, ...

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5 LinkedIn Marketing Tools to Productively Build a Brand Presence 5 LINKEDIN MARKETING TOOLS TO PRODUCTIVELY BUILD A BRAND PRESENCE

blog article

Aug 13, 2018

It doesn’t matter if your product and brand are world-class if no one knows who you are and how to connect with you. That’s why PR is critical to any company’s existence. But PR in today’s landscape requires a different approa...

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How to Create and Utilize Evergreen Content HOW TO CREATE AND UTILIZE EVERGREEN CONTENT

blog article

Aug 13, 2018

Content marketing is one of the best long-term marketing strategies that you and your marketing team can employ. However, not all types of content will have the desired effect or be as valuable to your audience as the next. Learning to create strong,...

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The Current State of Influencer Marketing THE CURRENT STATE OF INFLUENCER MARKETING

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Aug 13, 2018

Influencer marketing is said to be worth over $1.5 billion right now, and that’s likely to rise. A recent study from the World Federation of Advertisers (WFA) found that more than 65% of brands intend to increase spending on influencer marketin...

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How Product Bundling Can Boost Your E-Commerce Sales HOW PRODUCT BUNDLING CAN BOOST YOUR E-COMMERCE SALES

blog article

Aug 13, 2018

Have you ever upgraded to a large popcorn or drink at the movies, merely because the helpful clerk pointed out that it’s “only 25 cents more?” Have you ever grabbed the shampoo and conditioner combo that was cellophane-wrapped toget...

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The B2B marketing AI revolution: Hype 1, Reality 0 THE B2B MARKETING AI REVOLUTION: HYPE 1, REALITY 0

blog article

Aug 12, 2018

We’ve all read the headlines and listened to the hype: the fourth industrial revolution is upon us AI is here, the world is changing before our eyes, many jobs will disappear and new ones will emerge. In short, the world will never be the same ...

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People Now Decide How They Want to Receive a Company’s Marketing Messages PEOPLE NOW DECIDE HOW THEY WANT TO RECEIVE A COMPANY’S MARKETING MESSAGES

blog article

Aug 10, 2018

Just 20 years ago there were few options for marketing. There was no such thing as social media and there were no smartphones. Even then, most businesses did not even have a website. So, all that was really available was traditional advertising, faxe...

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5 Ways That Facebook Groups Can Help Marketers Thrive 5 WAYS THAT FACEBOOK GROUPS CAN HELP MARKETERS THRIVE

blog article

Aug 10, 2018

With changes to Facebook's News Feed shrinking organic reach to minuscule levels, it's clear that marketers need to diversify their approach in order to offset traffic losses and better protect against future updates. And while paying for Fac...

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How to Deal with Fake Negative Reviews HOW TO DEAL WITH FAKE NEGATIVE REVIEWS

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Aug 10, 2018

There's no mistaking the role that online reviews play in how modern consumers discover brands and products. Some 84% of consumers say that they trust online reviews as much as they do personal recommendations, while up to 94% of people say that ...

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4 Strategies to Create a Truly Connected Customer Community for Your Brand 4 STRATEGIES TO CREATE A TRULY CONNECTED CUSTOMER COMMUNITY FOR YOUR BRAND

blog article

Aug 09, 2018

Have you ever asked yourself how your brand makes your customers feel? Sure, your customer service department may make them feel satisfied, or your sales team could make them feel confident in their purchase. But what does your actual brand itself ma...

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Tips for Setting Your Inbound SDR Team Up for Success TIPS FOR SETTING YOUR INBOUND SDR TEAM UP FOR SUCCESS

blog article

Aug 08, 2018

According to InsideSales.com’s “The State of Sales Development” report, the sales development (SDR) role lends itself to more automation than any other role within the sales team due to the very nature of the position. In fact, as p...

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How Demand Gen is Evolving in 2018 HOW DEMAND GEN IS EVOLVING IN 2018

blog article

Aug 07, 2018

2018 has been a big year for demand gen: From the increasing importance of influencer marketing, content marketing, and email automation, to new laws that change the way businesses are allowed to interact with leads (a ‘little’ thing call...

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5 Skills Marketers Need to Take Creative Thinking to the Next Level 5 SKILLS MARKETERS NEED TO TAKE CREATIVE THINKING TO THE NEXT LEVEL

blog article

Aug 07, 2018

The single most important trend in the marketing landscape right now is the push to make everything more analytical and data-driven. Although the rise of technology has raised the need for advanced analytical and technical skills in marketing, creati...

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3 attribution considerations for B2B lead generation 3 ATTRIBUTION CONSIDERATIONS FOR B2B LEAD GENERATION

blog article

Aug 06, 2018

Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand their marketing campaigns. Customer life cycles and marketing campaigns alike are becoming increasingly c...

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6 Signs B2B Lead Management Could Boost Your Sales Results 6 SIGNS B2B LEAD MANAGEMENT COULD BOOST YOUR SALES RESULTS

blog article

Aug 06, 2018

A lead management system lays out your standard practices for working with leads efficiently and effectively. It outlines how to create leads and transform them into sales. So how do you know whether you need lead management? If you see any of these ...

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BREAK DOWN THE WALL BETWEEN B2B SALES AND MARKETING BREAK DOWN THE WALL BETWEEN B2B SALES AND MARKETING

blog article

Aug 03, 2018

Are you stuck in a silo? B2B companies need to break down the wall between sales and marketing if they want to communicate effectively. Often, both groups spend negative time and energy working towards their own internal goals, rather than working to...

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Reasons Why Putting a Human Face in Your Marketing Campaign Is an Essential Strategy REASONS WHY PUTTING A HUMAN FACE IN YOUR MARKETING CAMPAIGN IS AN ESSENTIAL STRATEGY

blog article

Aug 03, 2018

There’s a good chance you already know that you need to find the best ways to connect with your customers to see success from your marketing campaigns. You’ve probably even been told that your marketing campaigns should include a human fa...

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High Bar Offers: Why Your Campaign May Be Asking Too Much HIGH BAR OFFERS: WHY YOUR CAMPAIGN MAY BE ASKING TOO MUCH

blog article

Aug 03, 2018

In the demand generation business, we often talk about “low bar” and “high bar” offers. The bar, in either case, is the level of time, effort, and commitment required of the prospector person registering for said offer. So, fo...

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Affiliate Marketing in 2018: What It Is and How You Can Get Started AFFILIATE MARKETING IN 2018: WHAT IT IS AND HOW YOU CAN GET STARTED

blog article

Aug 03, 2018

Wake up at an ungodly hour. Drive to the office through total gridlock, streets jammed with other half-asleep commuters. Slog through email after mind-numbing email until the sweet release at five o’clock.
Sound terrible? What if, instea...

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Is Your Brand Marketing Reaching Generation Z? IS YOUR BRAND MARKETING REACHING GENERATION Z?

blog article

Aug 02, 2018

According to Adweek, Millennials as teen consumers were virtually ignored by marketers, who were waiting for them to acquire discretionary income rather than engaging them early. Only later did brand marketers realize that with early access to techno...

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3 Steps to Generating More Leads 3 STEPS TO GENERATING MORE LEADS

blog article

Aug 02, 2018

If your ideal customers are already visiting your website: Bravo! Now it’s time to turn them into leads and get them on your email list. We have a three-step strategy which will help you generate the leads your sales team needs for some quick w...

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How to Become a Business Intelligence Analyst and Land a Hot New Career HOW TO BECOME A BUSINESS INTELLIGENCE ANALYST AND LAND A HOT NEW CAREER

blog article

Jul 31, 2018

For businesses seeking to survive and thrive, data-driven decision-making has become an essential part of driving growth and remaining competitive. As data becomes more available to growing businesses, the pressure mounts to use that data effectively...

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How to Use Sales Enablement to Boost Sales Performance HOW TO USE SALES ENABLEMENT TO BOOST SALES PERFORMANCE

blog article

Jul 30, 2018

Are you looking for new ways to boost your teams’ sales performance? If the answer is yes, then here’s another question for you: how much are you helping your salespeople be the best that they can be? Without the knowledge and the tools t...

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How to Kick-Start an Account Based Marketing Strategy HOW TO KICK-START AN ACCOUNT BASED MARKETING STRATEGY

blog article

Jul 30, 2018

Deciding an Account Based Marketing approach is right for your organization is one thing; putting it into play is another. Purchasing account-based technology is not the same as deploying an ABM strategy. In fact, if you purchase this technology befo...

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The 80/20 Rule for Email Marketers THE 80/20 RULE FOR EMAIL MARKETERS

blog article

Jul 29, 2018

There are many different ways to apply the 80/20 rule. The law states that roughly 80% of the effects come from 20% of the causes. For email marketers, the rule applies quite obviously in some areas, and more subtly in others. Let’s take a look...

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Inbound Marketing for Non-Marketing Business Leaders INBOUND MARKETING FOR NON-MARKETING BUSINESS LEADERS

blog article

Jul 28, 2018

If you’re a C-level business executive tasked with business development and growing revenue in a rapidly-evolving, highly-competitive environment your head probably hurts from the constant barrage of information and advice about how to promote ...

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Why Every Nonprofit Need Closed-Loop Marketing WHY EVERY NONPROFIT NEED CLOSED-LOOP MARKETING

blog article

Jul 27, 2018

When it comes to nonprofit inbound marketing efforts, many organizations are just playing a game of darts. You know the game. You throw one dart in the direction of social media, another in the direction of guest blog posts, and perhaps a third and f...

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The Importance of Service Level Agreements in the B2B Industry THE IMPORTANCE OF SERVICE LEVEL AGREEMENTS IN THE B2B INDUSTRY

blog article

Jul 26, 2018

If you’re a B2B (business-to-business) company and you don’t have Service Level Agreements (SLAs) in place with your customers, you’re missing out on an important opportunity to improve customer retention and satisfaction. SLAs are ...

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8 Small Business Marketing Trends for 2018 8 SMALL BUSINESS MARKETING TRENDS FOR 2018

blog article

Jul 26, 2018

How do you know where to focus your marketing attention? For a small business marketer, it can be especially difficult you likely have responsibilities beyond marketing, and almost certainly don’t have a marketing team to back you up. So where ...

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How to Boost B2B Lead Generation with Instagram Stories HOW TO BOOST B2B LEAD GENERATION WITH INSTAGRAM STORIES

blog article

Jul 26, 2018

At first glance, the two seem like natural bedfellows. On one side, we have the cool, sexy social network that is all about visual experiences. On the other side, we have B2B executives and industries traditionally focused on expertise and profession...

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An Overview of the State of Account Based Marketing AN OVERVIEW OF THE STATE OF ACCOUNT BASED MARKETING

blog article

Jul 26, 2018

In January 2018, Engagio conducted a comprehensive survey of more than 1,260 companies to assess trends in B2B marketing. We recently released the results in our ABM Outlook Survey 2018 report. This is an inside look at the state of Account-Based Mar...

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How Many Marketing Emails is Too Many? HOW MANY MARKETING EMAILS IS TOO MANY?

blog article

Jul 25, 2018

In our estimation, the twenty year history of email marketing can be charted into three distinct time periods. Each time period is marked by a unique theory about best email marketing practices. In the very early days, the wild west of email marketin...

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How to Send Branded Emails That Increase Open Rate and Click-Rate HOW TO SEND BRANDED EMAILS THAT INCREASE OPEN RATE AND CLICK-RATE

blog article

Jul 25, 2018

Marketing automation is a powerful way to keep in touch with your prospects and customers, especially via email. But the question is, how do you go about it without pushing the wrong button that would lead to unsubscribes? How many emails do you thin...

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The #1 Secret to Owning the B2B Customer Relationship After a Sale Closes THE #1 SECRET TO OWNING THE B2B CUSTOMER RELATIONSHIP AFTER A SALE CLOSES

blog article

Jul 25, 2018

Working in the customer success industry can be stressful and full of pressure. Sales just landed a big deal, and champagne bottles were popped, but the next day it’s up to the successful team to deliver on all the promises that were made to th...

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5 Guaranteed Ways to Move Up in Your Marketing Career 5 GUARANTEED WAYS TO MOVE UP IN YOUR MARKETING CAREER

blog article

Jul 25, 2018

As a marketer, your goal should always be to move forward and up if you want a long-lasting and fulfilling career. However, getting there is much easier said than done. Marketing is an incredibly competitive landscape, making it increasingly difficul...

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B2B Marketers: What Netflix Can Teach You About Engagement B2B MARKETERS: WHAT NETFLIX CAN TEACH YOU ABOUT ENGAGEMENT

blog article

Jul 24, 2018

There’s a reason Netflix, YouTube, and Hulu all have autoplay enabled on their platforms it encourages engagement. Whether it’s the next episode in a series or a recommended piece of content, their goal is simple: keep you watching. They ...

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Moving Away from Spreadsheets: How to Know When It’s Time MOVING AWAY FROM SPREADSHEETS: HOW TO KNOW WHEN IT’S TIME

whitepaper

Jul 23, 2018

The spreadsheet conundrum... Joe Smith, sales director for Great Start-Up Number 5 Billion and Thirty-One, puts on a blindfold and reaches out blindly for something, ANYTHING, to help him organize his team’s deals and commissions. He’s ho...

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Why Enterprise CPQ Implementations Fail WHY ENTERPRISE CPQ IMPLEMENTATIONS FAIL

whitepaper

Jul 23, 2018

You’ve reached a certain point in the evolution of your company and you know it’s time to invest in a CPQ system. But buyer beware: There’s a certain misconception around CPQ systems as being plug-in devices or turnkey-ready overlay...

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The Three “S’s” of a Great Incentive Compensation Management System THE THREE “S’S” OF A GREAT INCENTIVE COMPENSATION MANAGEMENT SYSTEM

whitepaper

Jul 23, 2018

It all ties together. You want your sales reps to behave a certain way and close a certain amount of deals in specific verticals that match your company’s 3- and/or 5-year vision, but the systems you currently have in place to drive this behavi...

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Incentive Compensation Management: Build Versus Buy INCENTIVE COMPENSATION MANAGEMENT: BUILD VERSUS BUY

whitepaper

Jul 23, 2018

Custom ICM solutions are built for you, not auditors, so they typically don’t offer visibility into actions performed over time. Auditors may lack confidence in your homegrown system, especially if they find errors or omissions. In fact, audit ...

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Why Emails End Up in the Junk Folder WHY EMAILS END UP IN THE JUNK FOLDER

blog article

Jul 23, 2018

Don’t you hate it when you’re watching your favorite team and the refs keep bombing your favorite players with flags? It’s like they won’t even let them do their job. You might even think the refs are trying to prevent your te...

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Data-Driven Digital Marketing: How to Improve Your Marketing Strategies DATA-DRIVEN DIGITAL MARKETING: HOW TO IMPROVE YOUR MARKETING STRATEGIES

blog article

Jul 23, 2018

Big data has opened the door for businesses to market their products and services much more effectively. In fact, according to a new survey of senior executives, 64% of respondents said that data-driven marketing strategies produce better and faster ...

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How to Create Content That Will Grab Your Audience’s Attention HOW TO CREATE CONTENT THAT WILL GRAB YOUR AUDIENCE’S ATTENTION

blog article

Jul 23, 2018

With over 1.8 billion websites on the internet, it’s safe to say the competition is REAL. And while not all of those 1.8 billion websites are your direct competitors, you’re gonna have to put some effort into content to compete with those...

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Digital B2B Demand Generation Campaigns: How to Generate Qualified Leads DIGITAL B2B DEMAND GENERATION CAMPAIGNS: HOW TO GENERATE QUALIFIED LEADS

blog article

Jul 23, 2018

The top priority of B2B marketing executives in 2018 is to improve lead quality over quantity. According to DemandGen Report’s 2018 Benchmark Survey Report, improving the percentage of leads considered ‘qualified’ ranked as the top ...

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Most B2C Marketers Lack Confidence In Their Budgets MOST B2C MARKETERS LACK CONFIDENCE IN THEIR BUDGETS

blog article

Jul 23, 2018

Email marketers are usually responsible only for their own budgets. But they need to look at the bigger picture, and how they figure in.  How many know, for example, that 60% of all top B2C marketers lack confidence in their budget-making proces...

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3 Reasons to Personalize for Account Based Marketing 3 REASONS TO PERSONALIZE FOR ACCOUNT BASED MARKETING

blog article

Jul 23, 2018

Creating personalized content is one of the most effective things you can do to prove you understand your target account’s pressing challenges and needs. It can take time to do this right, but in the end, great personalization results in true A...

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Has Mar Tech Paid Off for Marketers? HAS MAR TECH PAID OFF FOR MARKETERS?

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Jul 22, 2018

Marketing technology is increasingly enabling marketers to be more strategic and direct their investments more effectively. But marketers also face challenges as they implement new strategies and integrate new technologies. More than half feel &ldquo...

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Content is King and It Reins Supreme CONTENT IS KING AND IT REINS SUPREME

blog article

Jul 20, 2018

You’ve heard it before, and you will definitely hear it again content is king. But what does it mean for those who don’t write or create content daily? From a digital perspective (because that’s all that really matters today), onlin...

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Why Account-Based Strategies Aren WHY ACCOUNT-BASED STRATEGIES AREN'T JUST ABOUT MARKETING ANYMORE

blog article

Jul 20, 2018

Account-based marketing, or ABM, has become a hot topic in the B2B world over the last few years. But ABM is too limited a concept to describe the change that’s taking place. The impact of ABM should extend well beyond marketing, which typicall...

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How to Use Google Map as an Effective Marketing Tool to Target Local Audience HOW TO USE GOOGLE MAP AS AN EFFECTIVE MARKETING TOOL TO TARGET LOCAL AUDIENCE

blog article

Jul 19, 2018

Imagine a situation like this. Since you were a child you always dreamed to start your own business. You’ve already figured all things up, you have your family supporting you in your idea of becoming an independent entrepreneur and it looks lik...

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Account Based Marketing Examples That Took the World by Storm ACCOUNT BASED MARKETING EXAMPLES THAT TOOK THE WORLD BY STORM

blog article

Jul 18, 2018

The notion of Account Based Marketing targeting specific accounts with tailored strategies is nothing new. Marketing companies have been engaged in this practice for decades. What’s changed is technology. The channels that have allowed inbound ...

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Freemium 2 Premium: Lessons on How to Upsell Your B2B SaaS Product FREEMIUM 2 PREMIUM: LESSONS ON HOW TO UPSELL YOUR B2B SAAS PRODUCT

blog article

Jul 18, 2018

You’re hovering over the ‘Enter’ button after filling out your email address for a SaaS free trial. “You know they’re probably gonna blast you with emails,” says Mindy Kaling’s Inside Out voice in the back of...

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Does Your Content Have What It Takes To Win Big At #B2BMX 2019? DOES YOUR CONTENT HAVE WHAT IT TAKES TO WIN BIG AT #B2BMX 2019?

blog article

Jul 18, 2018

Last year during #B2BMX 2018, brands such as LinkedIn, SAP and Paycomwon the coveted Finny trophy at the Killer Content Awards ceremony. The awards set out to recognize B2B content that goes above and beyond, embracing new rules of engagement and tra...

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The Revolutionary Future of B2B Telemarketing THE REVOLUTIONARY FUTURE OF B2B TELEMARKETING

blog article

Jul 17, 2018

Recently, I received a call from a talented telemarketer. As a telemarketing professional, I love to challenge the agents who call me, asking tough questions and raising objections. At some point, the rep will usually hesitate or provide a less than ...

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Creating a B2B Digital Marketing Plan for 2018 CREATING A B2B DIGITAL MARKETING PLAN FOR 2018

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Jul 17, 2018

Many Business-to-business (B2B) companies are already successfully getting great results using digital marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation system or a simple em...

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How to Find the Right B2B Technology Copywriter HOW TO FIND THE RIGHT B2B TECHNOLOGY COPYWRITER

blog article

Jul 15, 2018

Good copy is an essential part of a B2B marketing plan. Research shows that 47% of B2B prospects read between three to five pieces of content before they speak with a sales rep. But many B2B marketing teams are small and don’t have the resource...

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Is Pinterest Worthwhile for B2B? IS PINTEREST WORTHWHILE FOR B2B?

blog article

Jul 13, 2018

I get this question a lot, so I’m excited to shed some light on the subject. Pinterest presents an interesting opportunity for B2B companies to drive traffic to their websites and convert those visitors into leads. Users on this platform tend t...

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4 Top Email Marketing Services for Entrepreneurs 4 TOP EMAIL MARKETING SERVICES FOR ENTREPRENEURS

blog article

Jul 13, 2018

Your newsletters don’t have to be a chore. Writing about what you do should be an enjoyable experience and when it is, it will reflect in the content which then leads to a better read for your users! One thing that can be frustrating is getting...

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5 step plan to build personas for internal audiences 5 STEP PLAN TO BUILD PERSONAS FOR INTERNAL AUDIENCES

blog article

Jul 13, 2018

It’s no surprise, the better you understand your audiences, the better you can connect, communicate and inspire action. For decades, marketers have used personas to do just this. By painting semi-fictional descriptions of an ideal audience grou...

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4 B2B Marketing Trends in 2018 4 B2B MARKETING TRENDS IN 2018

blog article

Jul 10, 2018

2018 marks a culmination of change within the digital landscape. With the increased importance of social media and transforming trends in consumer engagement, business-to-business (B2B) marketers have had to adapt their outreach techniques as well. T...

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The Complete Guide to B2B Marketing THE COMPLETE GUIDE TO B2B MARKETING

blog article

Jul 10, 2018

In early 2015, Salesforce conducted a survey of more than 2,100 global marketers to better understand the current state of B2B marketing. The results proved that B2B marketers are as time-strapped as ever, and consistently grapple with three main cha...

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What To Know Before Selling Stock? ABM Industries Incorporated (ABM) WHAT TO KNOW BEFORE SELLING STOCK? ABM INDUSTRIES INCORPORATED (ABM)

blog article

Jul 09, 2018

ABM Industries Incorporated (ABM) has year to date performance of -20.28% and weekly performance of 2.59%. The stock has been moved at -21.55% over the last six months and -25.83% throughout last twelve months. The stock has performed 3.69% around la...

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101 REASONS YOUR BUSINESS NEEDS VIDEO 101 REASONS YOUR BUSINESS NEEDS VIDEO

whitepaper

Jul 08, 2018

This growing fascination with all things video can be attributed, at least in part, to human nature. As LinkedIn Senior Manager for Content Marketing Sean Callahan puts it, “people cannot resist sight, sound, and motion - it’s an evolutio...

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How can employee advocacy boost brand marketing? HOW CAN EMPLOYEE ADVOCACY BOOST BRAND MARKETING?

blog article

Jul 07, 2018

When it comes to finding people to promote or champion a brand, companies typically look outwards in search of happy customers. However, this means many could be overlooking a far more valuable internal asset for their own employees. Employee advocat...

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ABM is a Strategy, Not a Campaign ABM IS A STRATEGY, NOT A CAMPAIGN

blog article

Jul 05, 2018

In the headlong rush to Account-Based Marketing, many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water. In the agency business, such as ours, this has led in turn to a...

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Born in the USA: When Can Products Be Marketed as “Made in the USA”? BORN IN THE USA: WHEN CAN PRODUCTS BE MARKETED AS “MADE IN THE USA”?

blog article

Jul 05, 2018

Marketing a product as “Made in the USA” or “Made in America” can provide a competitive advantage to companies using the designation. Some view the designation as signifying a safer or higher-quality product. Many consider the...

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How account based advertising can help you avoid the HOW ACCOUNT BASED ADVERTISING CAN HELP YOU AVOID THE 'CONTENT SWAMP'

blog article

Jul 04, 2018

Account based advertising can allow companies to win business from the companies they want to work with faster by increasing relevance and awareness. You’ll reach them on the likes of the LinkedIn newsfeed, The Guardian, Marketing Week, The Eng...

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B2B Marketing: How Quality Content Can Drive Sales And Build Credibility B2B MARKETING: HOW QUALITY CONTENT CAN DRIVE SALES AND BUILD CREDIBILITY

blog article

Jul 02, 2018

Business-to-business (B2B) companies face unique challenges when it comes to sales and marketing, and it can be even more difficult for industries that have long lead times. For example, take the architecture, engineering and construction industry: T...

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Engagement in ABM: What Is It and How Do You Get It? ENGAGEMENT IN ABM: WHAT IS IT AND HOW DO YOU GET IT?

blog article

Jul 02, 2018

There is a lot of discussion in marketing around engagement. But what is it really? Engagement is an early hallmark of success. It’s the new marketing currency. While there is quite a bit written about how desirable the outcome is (i.e., revenu...

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Content Marketing ROI: 5 Ways To Measure Content Marketing Success CONTENT MARKETING ROI: 5 WAYS TO MEASURE CONTENT MARKETING SUCCESS

blog article

Jul 02, 2018

Content marketing is everywhere. Indeed, you are reading a piece of content marketing right now. Whether it’s a blog, a podcast, or a video, you can’t move for content that someone is using to market their business. It is, of course, noth...

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The B2B Marketer’s Dictionary: Terms and Definitions You Need to Know THE B2B MARKETER’S DICTIONARY: TERMS AND DEFINITIONS YOU NEED TO KNOW

blog article

Jul 02, 2018

In the rapidly evolving marketing landscape, new terms, buzzwords, and acronyms are popping up constantly. Sometimes, it’s hard to keep pace. That’s why we’ve assembled a comprehensive list of terms and their definitions that B2B ma...

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The Secret Ingredient Behind A Successful Content Strategy THE SECRET INGREDIENT BEHIND A SUCCESSFUL CONTENT STRATEGY

blog article

Jul 02, 2018

Building a successful content strategy requires a combination of market research, data collection, and intuition. While intuition is not exactly a science, the other two, thankfully, provides a predictable and methodic means of achieving results. Bef...

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How to Find the Right SEO Partner for Your Business HOW TO FIND THE RIGHT SEO PARTNER FOR YOUR BUSINESS

blog article

Jul 01, 2018

Ok, you’ve decided to begin the hunt for an SEO partner to help you scale. Now you find yourself stuck with one massive question: how do I find the right SEO partner? Finding the right SEO partner can be a challenge if you lack a strong underst...

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Why Ticket Automation is a Game Changer for B2B Customer Service Strategies WHY TICKET AUTOMATION IS A GAME CHANGER FOR B2B CUSTOMER SERVICE STRATEGIES

blog article

Jul 01, 2018

Change can be difficult for many companies. You’ve got systems in place, and although they may not be perfect, they’re good enough to keep your business up and running. However, this can be a short-sighted view that leads to a company bei...

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Marketing in the Relationship Economy: 7 New Rules MARKETING IN THE RELATIONSHIP ECONOMY: 7 NEW RULES

blog article

Jul 01, 2018

Our economy has shifted and continues to shift from a focus on ownership to a new focus on access. The rise of the sharing economy (Airbnb), the subscription economy (Netflix) are disrupting the power balance on a global scale...

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How People Read Content Online HOW PEOPLE READ CONTENT ONLINE

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Jul 01, 2018

What if someone told you that a user reads only 20% of your content on average? Well, that is the reality according to a latest Go-gulf infographic on How People read content online. Another sad reality is that the attention span of online has droppe...

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How to Supercharge Your Social Referral Program HOW TO SUPERCHARGE YOUR SOCIAL REFERRAL PROGRAM

blog article

Jun 30, 2018

Social referral programs are end-to-end marketing programs that enable brands to reach out to highly-engaged, loyal customers and turn them into “social advocates” who, in turn, refer the brands and products or services they sell to their...

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The Future Of B2B Marketing: A Much-Needed Human Touch THE FUTURE OF B2B MARKETING: A MUCH-NEEDED HUMAN TOUCH

blog article

Jun 29, 2018

After last week’s Cannes Lions festival, you can bet that the next big thing is on every forward-thinking marketer’s mind. In the era of big data, artificial intelligence, and rapid innovation, change is the only constant. While marketing...

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The State of Account Based Marketing THE STATE OF ACCOUNT BASED MARKETING

blog article

Jun 29, 2018

If it feels like we’ve been talking about account based marketing (ABM) forever at this point, well, it’s because WE HAVE. You have vague memories of your 4th grade teacher going over the concept in class. You and your fellow classmates h...

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Online Marketing 101: Matching Tone, Style, and Content ONLINE MARKETING 101: MATCHING TONE, STYLE, AND CONTENT

blog article

Jun 29, 2018

Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. What’s more, generating content with a unified style in mind is one of the best ways to establish to est...

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What Is Affiliate Marketing? The Beginners Breakdown WHAT IS AFFILIATE MARKETING? THE BEGINNERS BREAKDOWN

blog article

Jun 29, 2018

Affiliate marketing has become huge in this day of age. Between social sites, and the popularity of blogging. Affiliates have various platforms to work from. In fact, many professional bloggers use affiliate marketing as their way of generating reven...

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The Microsoft-LinkedIn merger and what it means for B2B marketers THE MICROSOFT-LINKEDIN MERGER AND WHAT IT MEANS FOR B2B MARKETERS

blog article

Jun 28, 2018

Shockwaves were sent around the B2B marketing community earlier this month when Microsoft announced it is acquiring LinkedIn. Many are wondering how Microsoft’s biggest acquisition in its history the company reportedly shelled out $26.2 billion...

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Digital marketing industry proficiency survey DIGITAL MARKETING INDUSTRY PROFICIENCY SURVEY

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Jun 28, 2018

In line with our vision to equip every digital marketer with the job-related skills sets they need to succeed, Equinet Academy partnered with CoolerInsights to conduct a survey that endeavors to understand the current proficiency level of digital mar...

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Can You Shortcut ABM and Still Make it Work? CAN YOU SHORTCUT ABM AND STILL MAKE IT WORK?

blog article

Jun 27, 2018

In marketing circles, there’s little argument these days that a well-planned, well-executed Account-Based Marketing (ABM) strategy can pay real dividends. It’s also true, however, to say that, as a full-blown strategic initiative, ABM can...

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Struggling with ABM? 7 practical ways to create value now STRUGGLING WITH ABM? 7 PRACTICAL WAYS TO CREATE VALUE NOW

blog article

Jun 27, 2018

When I look at a lot of the material that’s available on Account-Based Marketing (ABM), one of the things that strike me is how complicated it can seem, how hard to get started. And much of the research out there confirms that a significant per...

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5 Basic B2B Marketing Tactics That Deliver Big Results 5 BASIC B2B MARKETING TACTICS THAT DELIVER BIG RESULTS

blog article

Jun 27, 2018

I know far from everything about B2B marketing. However, over the past decade of yielding to the latest demand-gen “hacks,” content marketing trends and cutting-edge marketing tech, I’ve discovered a few rather basic activities will...

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Distributing B2B Content and Engaging on Social Media – This is How We Do It DISTRIBUTING B2B CONTENT AND ENGAGING ON SOCIAL MEDIA – THIS IS HOW WE DO IT

blog article

Jun 27, 2018

As a B2B digital marketing agency, the content we produce is made for different position holders in businesses to read and gain value from. B2B content, if you will. This helps position our clients and gain relevant traction with a goal of turning st...

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6 Types of Mobile Advertising Frauds You Should Know About 6 TYPES OF MOBILE ADVERTISING FRAUDS YOU SHOULD KNOW ABOUT

blog article

Jun 27, 2018

The immeasurable scopes in mobile advertising have made it a favorite target of several unscrupulous elements to make a quick buck. As 2018 has witnessed an estimated loss of $19 billion due to ad fraud, advertisers are finding ways out to combat fra...

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Where Mobile Audiences Are Failing Marketers WHERE MOBILE AUDIENCES ARE FAILING MARKETERS

blog article

Jun 27, 2018

Most mobile audiences today lack the depth needed for marketers to connect meaningfully with their consumers. Here are the new standards that advertisers need to be demanding says, Jonathan Collins, Director, Data Strategy, Kiip

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5 Marketing Trends B2B Brands Need To Follow 5 MARKETING TRENDS B2B BRANDS NEED TO FOLLOW

blog article

Jun 26, 2018

When you think of headline-making marketing stories, what comes to mind? Perhaps Oreo’s Super Bowl blackout, Coca-Cola’s #ShareACokecampaign, or IHOP’s name swap.  But consumer brands aren’t the only businesses that need ...

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THE B2B2C BLOCKCHAIN SOLUTION FOR LICENSED VIRTUAL GOODS THE B2B2C BLOCKCHAIN SOLUTION FOR LICENSED VIRTUAL GOODS

whitepaper

Jun 26, 2018

: This white paper (“White Paper”) is meant to describe the currently anticipated plans of BLMP (the “Company”) for developing a new blockchain-based digital platform called Helium and a description of the token “EPIK&rd...

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The 16 Most Important Email Marketing Tips For Small Businesses THE 16 MOST IMPORTANT EMAIL MARKETING TIPS FOR SMALL BUSINESSES

blog article

Jun 26, 2018

As a small business owner in a digital age, you understand the importance of generating new leads and keeping your prospects engaged at every opportunity online. One of the best ways to do this in terms of measurable results and ROI is by running a t...

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GDPR Ready? The Digital Marketer GDPR READY? THE DIGITAL MARKETER'S COMPLIANCE CHECKLIST

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Jun 26, 2018

The European Union's General Data Protection Regulation is changing the way businesses who communicate and do business with EU residents must collect, store and delete personal data. This mandate affects businesses even in North America who may u...

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Improve Digital Marketing Results in 2018 IMPROVE DIGITAL MARKETING RESULTS IN 2018

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Jun 26, 2018

Over the past years, the way a digital marketing strategy is planned, created, and executed has changed and is continuing to evolve so. This creates a growing challenge for both business owners and marketers to keep up with the evolving trends and fi...

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5 Tips For Your Digital Marketing Strategy 5 TIPS FOR YOUR DIGITAL MARKETING STRATEGY

blog article

Jun 26, 2018

Social media is incredibly important for your online presence. A good social media strategy can help your business become more trusted, increase the number of customers, and boost your revenue. Sounds great, doesn’t it?

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What Content Should You Create For Social Media WHAT CONTENT SHOULD YOU CREATE FOR SOCIAL MEDIA

blog article

Jun 25, 2018

Are you creating content that’s relevant to your audience? Or content that you like to create for yourself? When creating content for your business social media it’s vital that you understand the wants and needs of your customer and poten...

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2 Questions Every Brand Should Answer 2 QUESTIONS EVERY BRAND SHOULD ANSWER

blog article

Jun 24, 2018

There are two very basic and related questions that the founding team of any brand or product must be able to answer with absolute clarity. choose a product that looks cool or tastes good. Those are now baseline expectations, non-starters if you will...

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What Are the Most Effective B2B Social Media Channels? WHAT ARE THE MOST EFFECTIVE B2B SOCIAL MEDIA CHANNELS?

blog article

Jun 21, 2018

The Cult Branding Company offered 52 types of marketing strategies in a 2013 look at exchange relationships, and although it did not assign them rankings, it placed “social media marketing” at No. 32. For many businesses, the form of comm...

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HOW TO CREATE CONTENT IN AN ABM WORLD HOW TO CREATE CONTENT IN AN ABM WORLD

blog article

Jun 21, 2018

A lot goes into creating a really great piece of B2B content. Countless cups of coffee. Thousands of trips to the kitchen. Hours of writing (and rewriting). And that’s just on the production end. After all the I's have been dotted and t&rsq...

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Beacon 4B2B BEACON 4B2B

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Jun 20, 2018

Beacon proximity technology promises to be a wonderful new resource for business-to-business marketers. Here’s a little information to help you get up to speed on the basics. Beacon technology is the next big thing, in B2B marketing. It’s...

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3 New Ways To Reach Target Audiences Through Social Media 3 NEW WAYS TO REACH TARGET AUDIENCES THROUGH SOCIAL MEDIA

blog article

Jun 20, 2018

The B2B marketing landscape is looking more and more like its B2C counterpart with each passing month. As B2B marketers invest more in mobile optimization, personalization tools, podcasts and more, they shouldn’t forget about social media. Acco...

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4 SOLUTIONS FOR OPTIMAL CAMPAIGN PERFORMANCE 4 SOLUTIONS FOR OPTIMAL CAMPAIGN PERFORMANCE

whitepaper

Jun 20, 2018

While adtech has exploded, advertisers still struggle to reach their desired audience in the right way. Multiple channel options have led to fragmented programs and performance that is difficult to interpret. At the same time, advertisers know they n...

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LOOKING TO BOOST CAMPAIGN PERFORMANCE AND INCREASE SALES? LOOKING TO BOOST CAMPAIGN PERFORMANCE AND INCREASE SALES?

whitepaper

Jun 20, 2018

Marketers use a variety of consumer location data sources, but they are not all created equal. Some location data sources create better personalization than others. With the right location data, you will upgrade your personalization, deliver advertis...

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How To Use Video In Your Email Marketing Campaigns HOW TO USE VIDEO IN YOUR EMAIL MARKETING CAMPAIGNS

blog article

Jun 19, 2018

The world of email marketing is changing every day, and as more and more brands recognize the value of email marketing the more difficult it is to stand out in your customers’ inboxes. One way brands can differentiate themselves in email is thr...

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10 Tips to Get More Local Customers from AdWords & Facebook Ads 10 TIPS TO GET MORE LOCAL CUSTOMERS FROM ADWORDS & FACEBOOK ADS

blog article

Jun 19, 2018

There are several ad optimization techniques that can help you make the most out of your PPC investment. When done right, they can produce great results on your AdWords and Facebook advertising campaigns. Whether your brand has one location or 1,000,...

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Why Content Marketing Is a Fool-Proof SEO Strategy Today WHY CONTENT MARKETING IS A FOOL-PROOF SEO STRATEGY TODAY

blog article

Jun 19, 2018

The search engine optimization (SEO) market changes all the time. As search engines implement smarter algorithms, it’s not enough to produce low-quality content in the hope that it sways crawlers to your favor. In fact, SEO now requires the hum...

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How to Prepare Contact & Account for an Account-Based Marketing Strategy HOW TO PREPARE CONTACT & ACCOUNT FOR AN ACCOUNT-BASED MARKETING STRATEGY

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Jun 19, 2018

Among B2B communities, 2017 brought upon several new concepts, trends, and technologies. But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

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Small business marketing tips: Find the best content marketing ideas SMALL BUSINESS MARKETING TIPS: FIND THE BEST CONTENT MARKETING IDEAS

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Jun 19, 2018

Small business marketing tips: Find the best content marketing ideas, whether you sell products or services. Pin this insightful infographic as a valuable source of ideas for YOUR business! Interesting marketing info to help you in your business.

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Making programmatic work for B2B MAKING PROGRAMMATIC WORK FOR B2B

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Jun 18, 2018

Programmatic advertising has seen explosive growth in recent years, now threatening to overthrow traditional buying models for TV and Radio. Though B2C brands have embraced this trend, the B2B vertical has seen slower adoption, largely down to the fa...

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Differences Between On Page and Off Page SEO DIFFERENCES BETWEEN ON PAGE AND OFF PAGE SEO

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Jun 18, 2018

On page SEO deals with aspects on your website that can be optimized for search engines. Off page SEO involves aspects on other websites on the internet that can be optimized to improve the ranking of your website on leading search engines. It’...

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5 things B2B Marketers Need to Know About ‘Intent Data’ 5 THINGS B2B MARKETERS NEED TO KNOW ABOUT ‘INTENT DATA’

blog article

Jun 18, 2018

Intent data tracks online behavior and activity; and has been widely used for consumer-facing brands to directly study the customer. However, in a B2B scenario, pulling the intent of businesses can be more difficult without understanding its full cap...

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How to Hack SEO in 2018 HOW TO HACK SEO IN 2018

blog article

Jun 15, 2018

As marketers proceed with their digital strategies in 2018, it’s easy to be overconfident in their brand’s online searchability. Search engines have existed for nearly 30 years. Four out of five Americans report buying items online. And e...

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Video Marketing: The Future of SEO VIDEO MARKETING: THE FUTURE OF SEO

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Jun 15, 2018

Content is the common thread tying together SEO and digital marketing. Want your website to be at the top of search results? Make great content. Want to sell something? Make great content. Since that’s where the two goals intersect, it’s ...

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HOW TO FIND THE RIGHT AI PLATFORM FOR B2B SALES AND MARKETING HOW TO FIND THE RIGHT AI PLATFORM FOR B2B SALES AND MARKETING

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Jun 15, 2018

AI is having a growing impact on strategic go-to-market tasks, but you might be curious about how to find the right B2B sales and marketing AI platform for your organization. In this cheat sheet, we will walk through 4 things your team should look fo...

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How Artificial Intelligence Is Transforming Modern Marketing HOW ARTIFICIAL INTELLIGENCE IS TRANSFORMING MODERN MARKETING

blog article

Jun 14, 2018

Artificial Intelligence (AI) is changing the way the world does business, and marketers are at the forefront of this innovation and growth. Not only will AI help them work more efficiently, but it also will help them adapt to changes in the workplace...

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5 WAYS TO EXECUTE AGILE MARKETING 5 WAYS TO EXECUTE AGILE MARKETING

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Jun 14, 2018

The B2B marketing team needs to be agile. Many aspects of marketing are constantly in motion: your competitors, your customers, your product, even your own sales team and MarTech stack. You need to be actively exploring tools and technologies that he...

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B2B Marketing Has Evolved Into Something Beautiful, And It B2B MARKETING HAS EVOLVED INTO SOMETHING BEAUTIFUL, AND IT'S TIME FOR MARKETERS TO ADAPT

blog article

Jun 13, 2018

When I started out (around the time Duran Duran roamed the planet), business-to-business (B2B) marketing was confined to the domain of the literal. The customer was deemed rational and analytical, so the messaging was bland and unimaginative. B2B mea...

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Content Marketing Minute: Building Relationships With a High-Value Audience CONTENT MARKETING MINUTE: BUILDING RELATIONSHIPS WITH A HIGH-VALUE AUDIENCE

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Jun 13, 2018

Most brands get in trouble by focusing too much on what they want to say, and not enough on what their audience cares about. A great content strategy requires a deep understanding of your target audience—one that evaluates both quantitative and...

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The rise of Account-Based Marketing THE RISE OF ACCOUNT-BASED MARKETING

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Jun 12, 2018

I know, I know. There are a million think-pieces that have been saying the same thing for years, but there is a kernel of truth to it. Did you know only 18% of television ads generate a positive ROI? Even just 15 years ago, the thought that televisio...

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Paid Search Conquesting: How to Squash Competitors Without Starting a War PAID SEARCH CONQUESTING: HOW TO SQUASH COMPETITORS WITHOUT STARTING A WAR

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Jun 12, 2018

Paid search conquesting has always been a controversial topic in the pay-per-click world. This is because the tactic is notorious for starting bidding wars. During a bidding war, both parties can be negatively impacted by their brand name visibility ...

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How Account-Based Marketing Can Help You Score More Business HOW ACCOUNT-BASED MARKETING CAN HELP YOU SCORE MORE BUSINESS

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Jun 09, 2018

Think about the ideal customer that you’d like to have. The type of customer that would add value to your startup bottom line. What does that person or company look like? What characteristics do they have? And why is your product or service a g...

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The Modern Marketer’s Guide to Growing an Email List THE MODERN MARKETER’S GUIDE TO GROWING AN EMAIL LIST

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Jun 09, 2018

As marketers, we lose about 20 percent of our list each year. To combat this challenge, we've created this useful eBook to guide you through the steps that every modern marketer should take to grow a thriving email list.

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15 Captivating Statistics That Prove You Need ABM Right Now 15 CAPTIVATING STATISTICS THAT PROVE YOU NEED ABM RIGHT NOW

blog article

Jun 08, 2018

According to SiriusDecisions, 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts. Why is Account-Based Marketing so valuable? It binds together the forces of the sale...

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Infographic – The Rise of Influencer Marketing INFOGRAPHIC – THE RISE OF INFLUENCER MARKETING

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Jun 08, 2018

Which recommendation are you more likely to follow, one from a brand representative or one a respected thought leader? Sorry brand reps, the answer is the thought leader. Recommendations from a third party are inherently more reliable. Unlike brands,...

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Your marketing sucks – A B2B poem YOUR MARKETING SUCKS – A B2B POEM

blog article

Jun 08, 2018

Brian Macreadie has had enough of being blitzed with a shower of boring emails. Here, he addresses the issue with a carefully curated poem. In this post, I dedicate a poem to my fellow B2B marketers. It's a poem about avoiding publishing marketin...

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GOOGLE SEO SUCCESS FACTORS GOOGLE SEO SUCCESS FACTORS

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Jun 08, 2018

SEO Success Factors are those elements you can take action on to improve your rankings, traffic, and visibility in Google search. Many Success Factors—but not all—are based on ranking factors, and a number of them deliver bigger results t...

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8 Ways to Write Engaging Email Marketing Copy 8 WAYS TO WRITE ENGAGING EMAIL MARKETING COPY

blog article

Jun 08, 2018

Let’s face it, your recipients have no tolerance for boring writing. You didn’t write the bestselling novel they’ve been looking forward to devouring. They haven’t settled into the sofa with your message in hand, looking forwa...

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How to Unlock ABM Success via Revenue Marketing HOW TO UNLOCK ABM SUCCESS VIA REVENUE MARKETING

blog article

Jun 07, 2018

Marketers are missing major opportunities in their application of ABM. Too often they are so thrilled to finally be working with sales in a way that validates what they do, that they fail to take a leadership position on the powerful possibilities of...

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Inject Your Brand in Everything You Do INJECT YOUR BRAND IN EVERYTHING YOU DO

blog article

Jun 06, 2018

‘Your brand should be in everything you do.’ If you’ve ever worked with a designer, you’ve heard this before. I know what you’re thinking Isn’t my brand just my logo? While this is a common misconception, your bran...

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3 KEY DIFFERENCES BETWEEN AFFILIATE AND REFERRAL MARKETING 3 KEY DIFFERENCES BETWEEN AFFILIATE AND REFERRAL MARKETING

blog article

Jun 05, 2018

The lines tend to be blurry between affiliate and referral marketing, the confusion leads to inefficient campaigns that often never even get off the ground. Do a few Google searches, and there is plenty of solid content geared toward people who offer...

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How to Measure ABM Without Drinking Too Much HOW TO MEASURE ABM WITHOUT DRINKING TOO MUCH

blog article

Jun 05, 2018

This story starts a few years ago. I was head of product marketing at a big data company, and my senior director of inside sales and I realized we had a big problem: after years of trying to get a good lead flow going through inbound marketing, our s...

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10 Successful Broadcast Media Digital Marketing Campaigns 10 SUCCESSFUL BROADCAST MEDIA DIGITAL MARKETING CAMPAIGNS

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Jun 05, 2018

As viewers hopscotch between devices, and new disruptive competitors vie for viewer loyalty, it’s become a fight for consumer attention. Passive content no longer cuts it, and broadcasters need to offer interactive experiences on every digital ...

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5 Emails to Send to Your Customers—and How to Send Them 5 EMAILS TO SEND TO YOUR CUSTOMERS—AND HOW TO SEND THEM

blog article

Jun 05, 2018

Since the first email was sent in 1971, it has grown to be one of the strongest ways to reach your customers. Email is still one of the most underrated but valuable tools for any person who wants to grow their business while also nurturing potential ...

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How do you balance quality with quantity in content marketing? HOW DO YOU BALANCE QUALITY WITH QUANTITY IN CONTENT MARKETING?

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Jun 05, 2018

Brandon Redlinger poses a question for James Carbary, founder of Sweet Fish Media. James explains how he finds the balance.

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Determine if Content is Credible by Asking These 8 Questions DETERMINE IF CONTENT IS CREDIBLE BY ASKING THESE 8 QUESTIONS

blog article

Jun 05, 2018

There’s a mammoth amount of content out there. You can use content created by other companies to learn about just about any business process. But sometimes, because there is such a huge amount of content, it can be hard to determine which conte...

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Five Myths About PPC... Busted! FIVE MYTHS ABOUT PPC... BUSTED!

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Jun 04, 2018

SEMrush recently published its Annual E-Commerce Study, which analyzed 8,000 e-commerce websites across 13 industries. When reviewing the study results, SEMrush team members found that there are some major misconceptions about pay-per-click (PPC) cam...

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Sales and Marketing Stand-ups: The Secret Weapon for Account Based Marketing SALES AND MARKETING STAND-UPS: THE SECRET WEAPON FOR ACCOUNT BASED MARKETING

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Jun 04, 2018

In a recent post, I shared the unfortunate truth that many of us have unrealistic expectations about Account Based Marketing (ABM). In a nutshell, good marketers fall victim to unrealistic expectations for ABM because they don’t fully understan...

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51 SEO & Inbound Marketing Tools (That Actually Work) 51 SEO & INBOUND MARKETING TOOLS (THAT ACTUALLY WORK)

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Jun 02, 2018

But having the right ones sure will help! The goal of this eBook is simple; to provide you with tools we actually believe in. This list is made up only of tools we have actually used ourselves and believe do a great job at what they say they do! In a...

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YOUR ABM SUMMER ROAD TRIP ITINERARY YOUR ABM SUMMER ROAD TRIP ITINERARY

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Jun 01, 2018

Summer can be a slow time of the year for marketers but 2019 planning starts up in September. If Account-Based Marketing is an initiative in your company, you can use that downtime to become an ABM champion within your company. Whether you’re j...

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Infographic – 15 Most Challenging Tasks of Content Marketers INFOGRAPHIC – 15 MOST CHALLENGING TASKS OF CONTENT MARKETERS

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Jun 01, 2018

Content marketers are expected to do a lot. But which of the long list of tasks modern marketers must check off their to-do lists are the most challenging? To gather information for this infographic, the folks at SEMRush and the Content Marketing Ins...

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How to use Econsultancy’s B2B Customer Journey Mapping Canvas HOW TO USE ECONSULTANCY’S B2B CUSTOMER JOURNEY MAPPING CANVAS

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May 31, 2018

Last year I put together Econsultancy’s practical guide to account-based marketing (ABM). With many B2B marketers frustrated and exhausted by generating lots of leads for sales, ABM has emerged as an alternative approach. While putting the guid...

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The Forrester New Wave ABM Platforms Q2 2018 THE FORRESTER NEW WAVE ABM PLATFORMS Q2 2018

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May 31, 2018

In Forrester’s evaluation of the emerging market for account-based marketing (ABM) platforms, we identified the 14 most significant providers  6sense, Demandbase, Engagio, Jambo, Lattice Engines, Madison Logic, MRP, Radius, RollWorks, Tech...

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Creating Buyer Focused Content that Helps Sales Win CREATING BUYER FOCUSED CONTENT THAT HELPS SALES WIN

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May 30, 2018

Creating a content strategy is not an easy feat. While content marketing as a marketing tactic has become widely adopted, there has been the little strategy around creating content that is easily discoverable by sales and also effective and relevant ...

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How to Create a Great E-mail Marketing Campaign in 2018 HOW TO CREATE A GREAT E-MAIL MARKETING CAMPAIGN IN 2018

blog article

May 30, 2018

E-mail is a marketer’s greatest tool and greatest conundrum. E-mail gives marketers access to the potential attention of nearly 4 billion consumers across the world, but it also fills consumers’ inboxes with an avalanche of spam, malware,...

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Instagram for B2B: Why and How? INSTAGRAM FOR B2B: WHY AND HOW?

blog article

May 29, 2018

While Instagram may not seem like a useful tool for B2B at first glance, it is an increasingly popular and important tool to include in a well-rounded social media strategy. It allows you to share photos and videos about your company and what you off...

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5 B2B Email Marketing Goals that Make or Break Results 5 B2B EMAIL MARKETING GOALS THAT MAKE OR BREAK RESULTS

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May 28, 2018

It does a lot of things, and it does them really well. Among B2B marketer - 53% rank emails as the top source of leads - 56% say email helps them stay relevant throughout the buyer’s journey - 59% consider emails as the #1 channel for generatin...

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The Digital Anatomy of the Best B2B Demand Generation Strategies THE DIGITAL ANATOMY OF THE BEST B2B DEMAND GENERATION STRATEGIES

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May 25, 2018

70% of demand generation marketers say their budgets will grow this year, according to DemandGen Report’s 2018 Benchmark Survey Report. Simultaneously, 63% of respondents to the same survey said their company’s revenue would grow by more ...

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33 Exceptional Email Marketing Tips in 140 Characters or Less 33 EXCEPTIONAL EMAIL MARKETING TIPS IN 140 CHARACTERS OR LESS

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May 25, 2018

A lot of email marketing lessons can only be discovered with time and testing, and that usually means making mistakes. That said, there are many other email marketing lessons that you can learn from others – others who have already made those m...

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Marketer’s Guide to the GDPR MARKETER’S GUIDE TO THE GDPR

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May 25, 2018

Effective May 25, 2018, the EU’s General Data Protection Regulation (GDPR) is reshaping how marketing teams around the world engage with EU citizens. Some marketing gurus proclaim the GDPR is the end of marketing as we know it, while others see...

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HOW TO GROW INFLUENCE AND CREDIBILITY WITH ABM HOW TO GROW INFLUENCE AND CREDIBILITY WITH ABM

blog article

May 24, 2018

these are just a few “confessions” from real ABM marketers at the 2018 ABM Innovation Summit in April. Despite the market wind clearly being in the sails of ABM, many marketers worry that they don’t have the necessary credibility to...

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Account-Based Marketing Is No Longer A Buzzword ACCOUNT-BASED MARKETING IS NO LONGER A BUZZWORD

blog article

May 23, 2018

A few years ago, the debate began about whether or not account-based marketing (ABM) was a legitimate strategy or passing trend. And, the debate continues even after account-based marketing has delivered specific results for B2B companies. As more co...

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2018 STATE OF B2B MARKETING TECHNOLOGY 2018 STATE OF B2B MARKETING TECHNOLOGY

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May 23, 2018

The marketing technology landscape is ever evolving  Scott Brinker’s 2018 Marketing Technology Landscape “Supergraphic” revealed there is 6,829 marketing technologies on the market, 27% growth compared to last year. This consta...

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Account-Based Marketing In 5 Minutes Or Less ACCOUNT-BASED MARKETING IN 5 MINUTES OR LESS

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May 23, 2018

We’ve talked a lot about account-based marketing (ABM) recently and the general consensus around here is that it’s good for you, your brand, and your bottom line. There are a lot of tactics to juggle, inbound and outbound when building an...

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The Importance of Multi-Channel ABM THE IMPORTANCE OF MULTI-CHANNEL ABM

blog article

May 22, 2018

In marketing circles, there’s little argument these days that a well-planned, well-executed Account-Based Marketing (ABM) strategy can pay real dividends. It’s also true, however, to say that, as a full-blown strategic initiative, ABM can...

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B2B Marketing Campaign Ideas for the Bottom of the Funnel B2B MARKETING CAMPAIGN IDEAS FOR THE BOTTOM OF THE FUNNEL

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May 22, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. From helping them understand that they have a problem at the top of the funnel, to offering solutions in the middle of the funnel to con...

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17 ABM Statistics that will make you rethink your 2018 strategy 17 ABM STATISTICS THAT WILL MAKE YOU RETHINK YOUR 2018 STRATEGY

blog article

May 21, 2018

But just like with other marketing concepts, there’s a lot of hype around the topic that makes people doubt its effectiveness. To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statisti...

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HOW DO FACEBOOK ADS WORK? HOW DO FACEBOOK ADS WORK?

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May 21, 2018

Facebook is hands-down the most powerful and complete ad targeting platform in the world. With over 1.3 billion daily active users, who spend 1,500 minutes scrolling their feed each month. Brands utilizing Facebook Ads have the unmatchable ability to...

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Content Marketing Minute: How to Set Content Marketing Goals CONTENT MARKETING MINUTE: HOW TO SET CONTENT MARKETING GOALS

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May 21, 2018

As the director of content strategy for Contently, this is a question I ask marketers every week. There's often a long pause on the conference line, followed by something like, "Well, we were hoping you'd tell us that." While I can&...

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Account-Based Marketing: the Most Lucrative Market At Your Fingertips ACCOUNT-BASED MARKETING: THE MOST LUCRATIVE MARKET AT YOUR FINGERTIPS

blog article

May 17, 2018

As a B2B marketer, you have probably heard of account-based marketing (ABM), which is sometimes referred to as customer-based marketing. ABM is widely used in B2B marketing because it’s well suited to the long sales cycle, helps build customer ...

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Pagely Adds Iconic Brand NGINX to Managed WordPress Hosting Platform PAGELY ADDS ICONIC BRAND NGINX TO MANAGED WORDPRESS HOSTING PLATFORM

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May 17, 2018

NGINX is the force behind a wildly popular open source project that now powers more than 400 million websites around the world, including major brands such as American Express, Starbucks, Bank of America, Buzzfeed, and Comcast. Originally launching i...

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Study Finds Marketers Are Increasing Spend on Original Video Content STUDY FINDS MARKETERS ARE INCREASING SPEND ON ORIGINAL VIDEO CONTENT

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May 16, 2018

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Statistics show...

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5 Ways Account-Based Marketing will Change in 2018 5 WAYS ACCOUNT-BASED MARKETING WILL CHANGE IN 2018

blog article

May 16, 2018

Around this time every year, a rash of articles pops up predicting various upcoming business trends. And it makes sense. The end of the year is a natural time budget, planning, and pace wise to reflect on the year has gone by and plan for a more pros...

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Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing THREE WAYS TO INCREASE BOTTOM-OF-FUNNEL LEADS USING DATA-DRIVEN MARKETING

blog article

May 16, 2018

Data-driven marketing (DDM) is simply a broad strategy that places emphasis on audience analytics, consumer insights, and predictive intelligence. Data-driven marketing uses insight from customers and prospects to deliver targeted messages, offers, a...

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THE NEXT INDUSTRIAL REVOLUTION THE NEXT INDUSTRIAL REVOLUTION

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May 15, 2018

Forrester Research estimates that cross-border B2B e-commerce transactions will reach US $1.2 trillion by 2021.1 With the advent of the internet and digitalization, the opportunity for companies to boost revenues by tapping global markets and to driv...

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The Noob Guide To Online Marketing. THE NOOB GUIDE TO ONLINE MARKETING.

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May 15, 2018

The Noob Guide To Online Marketing. This comprehensive infographic outlines a 24-week approach to eight different types of online marketing. Everything you need to know to research, create, launch and track successful online B2B marketing campaigns.

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TOP 7 SIGNS YOUR ABM STRATEGY MIGHT BE IN TROUBLE TOP 7 SIGNS YOUR ABM STRATEGY MIGHT BE IN TROUBLE

blog article

May 15, 2018

When was the last time you checked in on your Account-Based Marketing (ABM) strategy? Specifically, when was the last time you took a great big bird’s-eye view of its performance? Or spent time understanding its impact on your business objectiv...

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How To Measure Success In Content Marketing HOW TO MEASURE SUCCESS IN CONTENT MARKETING

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May 14, 2018

What content does a high-value prospect enjoy? The more directly you can craft the content you create to your prospect's taste, the easier it is to demonstrate the real-world value of the work you do. ScribbleLive's How To Measure Success in ...

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Get Ready For The Amazon Ad Network? GET READY FOR THE AMAZON AD NETWORK?

blog article

May 14, 2018

Two of the biggest names in business — Google and Amazon — may have just started down a collision course for your advertising dollars. Late last month, Amazon quietly stopped purchasing product listing advertisements from Google. These ty...

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Six Important Points About the State of B2B Content Marketing SIX IMPORTANT POINTS ABOUT THE STATE OF B2B CONTENT MARKETING

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May 11, 2018

Content marketing in the Digital Age has been popular among B2C companies for years, and B2B firms are catching up quickly. However, despite understanding the need for digital marketing content and wide adoption of the strategy many B2B companies are...

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LinkedIn Study: 75% of B2B Marketers Believe Video Is King LINKEDIN STUDY: 75% OF B2B MARKETERS BELIEVE VIDEO IS KING

blog article

May 11, 2018

For B2B marketers, the process of creating and refining a message that can be used to efficiently communicate with clients is a never-ending, but rewarding one. In marketing, the message is key, and making sure that potential and existing clients tru...

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5 ‘PEOPLE’ SECRETS OF HIGH-PERFORMING KEY ACCOUNT MANAGERS 5 ‘PEOPLE’ SECRETS OF HIGH-PERFORMING KEY ACCOUNT MANAGERS

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May 08, 2018

The nature of matrix enterprises - large global behemoths with multiple people across multiple geographies, functions and lines of business (LOBs) - is that several people are involved in a single high-value purchase decision. The best Key Account Ma...

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17 Digital Marketing Metrics You Should Be Tracking In 2018 17 DIGITAL MARKETING METRICS YOU SHOULD BE TRACKING IN 2018

blog article

May 08, 2018

Digital commerce is fast outpacing the traditional brick-and-mortar way of doing business. Even online sales seem to be catching up with in-store sales. According to Big Commerce, e-store sales grew by 23% in 2017. With this in mind, a lot of SMBs ha...

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Mega Trends Shaping The App Marketing in 2018 MEGA TRENDS SHAPING THE APP MARKETING IN 2018

blog article

May 08, 2018

Advancements in the digital arena are coming so fast that it seems a hard nut to crack to keep pace with these offerings. In case, the scenario seems identical, let me console you, you are not alone. You are among hundreds and thousands of marketers ...

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Essential Marketing Tips For Small Businesses ESSENTIAL MARKETING TIPS FOR SMALL BUSINESSES

blog article

May 08, 2018

No matter what kind of company you are, you will rely on marketing to bring new customers, clients, and investors into the fold. For small businesses, this is even more important, especially if they hope to expand in the years to come. Yet there is a...

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Latest Trends In Social Media Marketing B2B & B2C LATEST TRENDS IN SOCIAL MEDIA MARKETING B2B & B2C

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May 04, 2018

Social media has overtaken many traditional forms of marketing as one of the top channels for digital brands. B2B and B2C buyers have always had slightly different habits, causing the top social networking for each to be different. We’ll observ...

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4 B2B Website Features to Emulate in Your Next Redesign 4 B2B WEBSITE FEATURES TO EMULATE IN YOUR NEXT REDESIGN

blog article

May 03, 2018

A website redesign is no small undertaking, and (hopefully) it’s not the kind of thing that comes up every month. Redesigns are long-term strategic projects. They need to be done with very specific goals and timeframes in mind. Without due fore...

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New Microsoft Audience Network uses LinkedIn and Bing Search to power AI driven marketing solutions NEW MICROSOFT AUDIENCE NETWORK USES LINKEDIN AND BING SEARCH TO POWER AI DRIVEN MARKETING SOLUTIONS

blog article

May 03, 2018

Microsoft announced today the launch of the Microsoft Audience Network, a new AI-based display platform for advertisers that uses data from Bing, LinkedIn and others to target audiences. Powered by the Microsoft Graph, the new advertising network wil...

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From Account Profiles to Account-Based Marketing and Sales Success FROM ACCOUNT PROFILES TO ACCOUNT-BASED MARKETING AND SALES SUCCESS

blog article

May 02, 2018

Without a strategic focus, your company runs the risk of trying to be all things to all people. In the process, sales and marketing associates waste time and resources pursuing sales with companies that don’t fit well with your business and its...

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3 Easy Steps to Grow Your Email List 3 EASY STEPS TO GROW YOUR EMAIL LIST

blog article

May 02, 2018

The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Email marketing doesn't work unless you build a list of people to send mess...

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Why Blogging is an Important Part of Your Content Marketing Strategy WHY BLOGGING IS AN IMPORTANT PART OF YOUR CONTENT MARKETING STRATEGY

blog article

May 02, 2018

When I sat down to write a blog today, I’ll be honest… I was struggling for ideas. As is often the case when confronted by a blank page, I started down the spiral that I think most creative types know well. And where did I find myself, a...

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How to position your brand as a knowledge centre through content HOW TO POSITION YOUR BRAND AS A KNOWLEDGE CENTRE THROUGH CONTENT

blog article

May 01, 2018

Positioning your brand as an educator with deep domain knowledge could be considered your online value proposition (OVP) and help your wider organisation pivot their approach by doing something your competition is not. This starts with your audience,...

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3 WAYS PARTNERSHIPS ARE CRITICAL TO B2B MARKETING SUCCESS 3 WAYS PARTNERSHIPS ARE CRITICAL TO B2B MARKETING SUCCESS

blog article

Apr 30, 2018

We’re deep into the “I’ve got good news and bad news” phase of modern marketing. Unfortunately, the good news is the same as the bad news: “Yay! Marketing is being heavily relied on to drive business value finally! Oh, w...

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How to Tap ABM Success via Customer Journey Mapping HOW TO TAP ABM SUCCESS VIA CUSTOMER JOURNEY MAPPING

blog article

Apr 30, 2018

It’s marketing conference season and there are several recurring themes: ABM, the need for good data and the customer journey and ABM needs good data and the customer journey needs good data. The theme I have not seen much of is ABM and the cus...

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How To Build An Account-Based Marketing Program That Works HOW TO BUILD AN ACCOUNT-BASED MARKETING PROGRAM THAT WORKS

blog article

Apr 26, 2018

Advances in big data and machine-learning technology are bringing personalization into sharper focus for marketers everywhere. Today, buyers expect personalized experiences from the companies they choose to do business with, and B2B software vendors ...

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How To Build An Account-Based Marketing Program That Works HOW TO BUILD AN ACCOUNT-BASED MARKETING PROGRAM THAT WORKS

blog article

Apr 26, 2018

Advances in big data and machine-learning technology are bringing personalization into sharper focus for marketers everywhere. Today, buyers expect personalized experiences from the companies they choose to do business with, and B2B software vendors ...

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SEO Pricing in 2018: How Much Does SEO Cost Infographic SEO PRICING IN 2018: HOW MUCH DOES SEO COST INFOGRAPHIC

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Apr 26, 2018

This happens because a non-technical person who is not associated with SEO does not know about the ideal SEO package. Amongst all the chaos between which SEO package to choose and what all services should be selected, Blurbpoint Media brings you the ...

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How to Differentiate Yourself From the Competition HOW TO DIFFERENTIATE YOURSELF FROM THE COMPETITION

blog article

Apr 26, 2018

The primary goal of an industrial content marketing strategy is to get your company noticed and grab the attention of potential customers. To do that, you have to differentiate yourself. But, of course, your competition is trying to accomplish the ex...

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GDPR AND ACCOUNT BASED MARKETING GDPR AND ACCOUNT BASED MARKETING

blog article

Apr 25, 2018

GDPR is the new EU-wide regulation rolling out on 25th May 2018 but so much of the content available online is vague and difficult to understand. You can only collect and use personal information if you have done so according to one of several differ...

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Content Marketing’s Evolution: The Age of Hyper-Personalization and Automation CONTENT MARKETING’S EVOLUTION: THE AGE OF HYPER-PERSONALIZATION AND AUTOMATION

whitepaper

Apr 25, 2018

This report from Seismic and Demand Metric finds that 64% of marketers believe that sales team support and enablement is their top objective this year, only second to lead generation. More so, 80% of respondents indicate that their objectives are bet...

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Account Based Marketing and GDPR: A Practical Guide. ACCOUNT BASED MARKETING AND GDPR: A PRACTICAL GUIDE.

infographic

Apr 25, 2018

The EU is rolling out the new GDPR (General Data Protection Regulations) regulations to all 28 member states (including the UK), with it becoming effective on 25th May 2018. It will affect all organizations that control or process the data of EU citi...

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The Best Social Media Platforms for Social Media Marketing in 2018 THE BEST SOCIAL MEDIA PLATFORMS FOR SOCIAL MEDIA MARKETING IN 2018

whitepaper

Apr 24, 2018

Some of the best social media platforms for business, like Facebook and Instagram, have become essential tools in the modern marketer’s toolbox. More and more consumers are using these channels to find new companies and engage with their favori...

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5 Sales Life Hacks to Master the Art of B2B Selling 5 SALES LIFE HACKS TO MASTER THE ART OF B2B SELLING

whitepaper

Apr 24, 2018

How to generate more revenue by building new sales habits. Tips and tricks to move opportunities smoothly through the pipeline. Which innovations in sales processes can boost your sales

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Put your GDPR and Account Based Marketing concerns to rest PUT YOUR GDPR AND ACCOUNT BASED MARKETING CONCERNS TO REST

blog article

Apr 24, 2018

As you all know, the new regulations for e-privacy will come into force on May 25. Understandably, there's been quite a lot of noise and discussions around what this means for marketers, and for us all as individuals. Since we work with B2B organ...

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Using Data to Steer Your Content Marketing Strategy USING DATA TO STEER YOUR CONTENT MARKETING STRATEGY

blog article

Apr 24, 2018

Social media has become the go-to location for campaign planning, for sussing out new market opportunities, compiling data and reinforcing creative messaging. And why not? Social media scraping provides fantastic insight into the issues and motivatio...

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B2B Marketing Insights: Account-Based Marketing and Programmatic Drive B2B Engagement and Relevance B2B MARKETING INSIGHTS: ACCOUNT-BASED MARKETING AND PROGRAMMATIC DRIVE B2B ENGAGEMENT AND RELEVANCE

blog article

Apr 23, 2018

With the first quarter of 2018 behind us, we asked IAB B2B Committee members what the key trends for the remainder of 2018 will be for B2B marketing. Two top B2B trends stood out from the insights that IAB members provided: Account-Based Marketing (A...

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Best B2B Marketplaces to Expand your Business BEST B2B MARKETPLACES TO EXPAND YOUR BUSINESS

blog article

Apr 23, 2018

There’s a purpose of business behind every website out there on the internet. Whatever the intention may be, a website is designed and created for a specific purpose. Presumably, the best instances to define the business objectives around the d...

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How Does ABM Fit With Inbound Marketing HOW DOES ABM FIT WITH INBOUND MARKETING

blog article

Apr 23, 2018

What is Account-Based Marketing  (ABM) and how does it align with inbound marketing? We explore different ABM maturity levels and starting points to see how it can fit in tangent with inbound. Also known as key-account targeting, Account Based M...

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How to Create Your First Content Funnel in 6 Steps HOW TO CREATE YOUR FIRST CONTENT FUNNEL IN 6 STEPS

blog article

Apr 23, 2018

I work with SaaS companies who are in the midst of scaling up. That means a couple of things: they’ve nailed down product or market fit, they’ve been around for a few years, a handful of people in the company have done everything to get t...

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THE FUTURE OF E-COMMERCE: WHAT IT MEANS FOR YOUR BUSINESS THE FUTURE OF E-COMMERCE: WHAT IT MEANS FOR YOUR BUSINESS

infographic

Apr 22, 2018

The e-commerce industry is on a roll, as digital consumers are buying more and more products and services from online retailers. And it’s not just limited to giant e-commerce stores like Amazon and eBay. Small to medium enterprises are also see...

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B2B DATA CLEANSING STEP-BY-STEP FOR QUALITY ANALYSTS B2B DATA CLEANSING STEP-BY-STEP FOR QUALITY ANALYSTS

whitepaper

Apr 18, 2018

A new report by Royal Mail Data Services revealed that poor data quality puts many UK organizations at risk of non-compliance with the General Data Protection Regulation. The report is based on an online survey of 281 brands and agencies in the UK. H...

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‘Accounts’ From TwentyThree is Built for Your Video ABM Strategy ‘ACCOUNTS’ FROM TWENTYTHREE IS BUILT FOR YOUR VIDEO ABM STRATEGY

blog article

Apr 18, 2018

Account-based-marketing, or ABM, is an integral vertical of a marketing strategy, used to target strategic accounts for B2B businesses. Whether it’s advertising, outbound sales emails, or events, ABM has been evolving into a new and necessary s...

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Prepare To Revitalise Your Go-To-Market Strategies With Account-Based Marketing PREPARE TO REVITALISE YOUR GO-TO-MARKET STRATEGIES WITH ACCOUNT-BASED MARKETING

blog article

Apr 18, 2018

How customers buy and own technology is becoming more dynamic and less traditional. From demand generation to sales strategy and channel management, the next five years will bring significant changes to established technology service providers’...

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Simple Builds Marketing Ops Platform On Microsoft Technology SIMPLE BUILDS MARKETING OPS PLATFORM ON MICROSOFT TECHNOLOGY

blog article

Apr 18, 2018

Simple will use infrastructure and platform technologies from Microsoft to further develop its Marketing Resource Management software. The Australian company has announced it will build its marketing ops tools atop the Microsoft Business Applications...

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Six brilliant examples of B2B video content (& why they SIX BRILLIANT EXAMPLES OF B2B VIDEO CONTENT (& WHY THEY'RE SO GOOD)

blog article

Apr 18, 2018

In fact, brands are now becoming more creative than ever before, leading to an increase in enthusiasm for the medium within B2B circles. According to a recent study by LinkedIn, the majority of B2B marketers now view video as the most important and c...

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Are You Making These 5 B2B Marketing Mistakes? ARE YOU MAKING THESE 5 B2B MARKETING MISTAKES?

blog article

Apr 17, 2018

In his 1711 poem “An Essay on Criticism,” Alexander Pope declared, “To err is human; to forgive, divine.” While those sentiments serve us well in an assortment of situations, in the business-to-business (B2B) world, gaffes can...

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How to Create a B2B Social Media Strategy HOW TO CREATE A B2B SOCIAL MEDIA STRATEGY

infographic

Apr 17, 2018

When you think of the brands killing it on social media, the first few that come to mind are probably B2C companies (business to consumer). You rarely hear about the IT management company that’s crushing it on Twitter, or the granite manufactur...

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Big Data: How to gather, analyze & react to drive Marketing ROI BIG DATA: HOW TO GATHER, ANALYZE & REACT TO DRIVE MARKETING ROI

whitepaper

Apr 17, 2018

Thad Kahlow discusses combining the science and art of big data. Topics covered include: closing the loop and tracking awareness, engagement measuring, conversions to sale, deep-channel optimization, which data to use for customer segmentation, perso...

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Gaining Long-Term Care Placements with Digital Ads GAINING LONG-TERM CARE PLACEMENTS WITH DIGITAL ADS

whitepaper

Apr 17, 2018

In the world of long-term care and assisted living facilities, a unique opportunity exists for the adoption of new marketing strategies. We're all familiar with how labor-intensive the traditional methods of gaining leads and increasing admission...

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Winning Through Niche Content Marketing WINNING THROUGH NICHE CONTENT MARKETING

whitepaper

Apr 17, 2018

This Social Business Journal provides case studies from brands that have been notably successful at identifying niche audiences and developing content for them. Content marketing success depends on determining your niche audience and delivering the c...

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How to Use LinkedIn in Your B2B Content Marketing Strategy HOW TO USE LINKEDIN IN YOUR B2B CONTENT MARKETING STRATEGY

blog article

Apr 16, 2018

Social media marketing is a core part of B2B content marketing. Utilized by 83 percent of marketers, it’s the most widely used content marketing distribution tactic. And what’s the most powerful social channel? By far, it’s LinkedIn...

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Account Based Marketing with Madison Logic ACCOUNT BASED MARKETING WITH MADISON LOGIC

video

Apr 16, 2018

ActivateABMTM helps you convert your best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey.  It brings sales and marketing together with integrated buyer insights and Journey Optimization...

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LinkedIn survey finds 62 per cent of B2B marketers prefer video as an advertising format LINKEDIN SURVEY FINDS 62 PER CENT OF B2B MARKETERS PREFER VIDEO AS AN ADVERTISING FORMAT

blog article

Apr 16, 2018

It turns out that almost two thirds of B2B marketers prioritise video over other creative formats. According to The Drum, LinkedIn ran a poll across the UK and Ireland between February and March 2018, and 62 per cent of 202 participants said that tha...

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2018 STATE OF ACCOUNT-BASED MARKETING 2018 STATE OF ACCOUNT-BASED MARKETING

whitepaper

Apr 14, 2018

B2B buyers are increasingly expecting Amazon like experiences with recommendations and offerings tailored to their unique interests and behaviors. While 35% of respondents to Demand Gen Report’s 2017 ABM Benchmark Survey noted that they are doi...

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Using Content Marketing to Target Customer Interactions USING CONTENT MARKETING TO TARGET CUSTOMER INTERACTIONS

blog article

Apr 12, 2018

Trio of three dealership marketing expert set to explore how data and analytics drive content creation during panel discussion, “Using Content Marketing to Target Customer Interactions.” Built around the theme, “Intelligence Driven ...

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B2B Marketing Trends for 2018 B2B MARKETING TRENDS FOR 2018

whitepaper

Apr 11, 2018

Content marketing has been a growing trend on the digital horizon for a few years now and that growth is only going to continue into 2018, with 89% of B2B marketers and 86% of B2C marketers reporting they are using content marketing to increase leads...

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ADVANCES IN EMAIL TECHNOLOGY ARE DELIVERING TANGIBLE BUSINESSES BENEFITS ADVANCES IN EMAIL TECHNOLOGY ARE DELIVERING TANGIBLE BUSINESSES BENEFITS

blog article

Apr 11, 2018

Email continues to be the most frequently used communication medium for businesses of all sizes and in all sectors. From a marketing perspective, it’s been shown that email marketing easily outperforms social marketing when it comes to conversi...

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The Terminus Account-Based Platform for Marketing and Sales THE TERMINUS ACCOUNT-BASED PLATFORM FOR MARKETING AND SALES

whitepaper

Apr 10, 2018

The Terminus Account-Based Platform is an end-to-end ABM solution that empowers B2B marketers to align with sales and grow revenue efficiently as one team. But Terminus is not just a platform. Terminus customers are paired with a dedicated customer s...

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Four B2B Marketing Trends That Will Define 2018 FOUR B2B MARKETING TRENDS THAT WILL DEFINE 2018

blog article

Apr 10, 2018

Eighteen is the age of adulthood, so perhaps it’s fitting that in 2018 some major emerging trends in B2B marketing will start to show signs of maturation. Like 18-year-olds (who are still teenagers, after all), some of these trends will still b...

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Content Marketing Network Taboola blocks Crypto Ads CONTENT MARKETING NETWORK TABOOLA BLOCKS CRYPTO ADS

blog article

Apr 09, 2018

Taboola is a decade old content marketing network based out of New York City. They provide solutions for marketers and advertisers by recommending content to users based on what they read. This includes “Recommended for you” and “Re...

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THE DIGITAL ADVERTISING EVOLUTION THE DIGITAL ADVERTISING EVOLUTION

infographic

Apr 08, 2018

Capturing consumer attention in advertising is becoming more difficult. More consumers are multitasking
during TV and streaming video, and ad blockers and bots limit reach and skew data. Dig deeper into our
survey to see how these digit...

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B2B marketing landscape in Australia 2018 B2B MARKETING LANDSCAPE IN AUSTRALIA 2018

infographic

Apr 05, 2018

The Green Hat/ADMA B2B Marketing Research (BMR) Report 2018 provides a comprehensive picture of B2B marketing in Australia. This annual report is compiled from a survey of 412 Australian B2B marketers. We analyze the responses to determine industry t...

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3 Content Strategy Lessons From Iconic Brands 3 CONTENT STRATEGY LESSONS FROM ICONIC BRANDS

blog article

Apr 05, 2018

Had you grown up in the New York metropolitan area some forty-plus years ago, you would remember Sy Syms. The commercials for his eponymous chain of off-price clothing stores ran on TV and radio night and day. According to Wikipedia: “At its he...

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How to Measure the Effectiveness of Account-Based Advertising HOW TO MEASURE THE EFFECTIVENESS OF ACCOUNT-BASED ADVERTISING

blog article

Apr 04, 2018

Digital Marketers Are Looking at Advertising Through an Account-Based Lens. How do you measure the impact of your digital advertising campaigns? Traditionally, B2B marketers have focused on direct response metrics like click-through rate, cost per th...

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ABM and MAP Will Make a Good Pair At Marketo 2018 ABM AND MAP WILL MAKE A GOOD PAIR AT MARKETO 2018

blog article

Apr 03, 2018

We love Marketo, Eloqua, all your major marketing automation platforms. You name it. These platforms are integral to our clients’ match stacks, alongside ABM and CRM. Here’s why: 1. Your MAP and CRM systems hold highly valuable data. Inte...

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New ABM Research: Real Practitioners’ Experiences with Account-Based Marketing NEW ABM RESEARCH: REAL PRACTITIONERS’ EXPERIENCES WITH ACCOUNT-BASED MARKETING

blog article

Apr 03, 2018

By now, most B2B organizations have been exposed to the promise of account-based marketing (ABM) and have either adopted it, piloted it, or put it on their strategic roadmap. That’s why now is a good time to step back and reevaluate the strateg...

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B2B Blogging Tips to Create Articles Your Audience Can’t Resist B2B BLOGGING TIPS TO CREATE ARTICLES YOUR AUDIENCE CAN’T RESIST

blog article

Apr 02, 2018

We’ve all been there, staring at a blank screen willing great blog topics into existence. The writing isn’t usually the hard part. It’s the idea generation that’s tough. Don’t worry, we’ve got a few easy-to-follow ...

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HOW TO WRITE SUCCESSFUL TRADE SHOW MARKETING COPY HOW TO WRITE SUCCESSFUL TRADE SHOW MARKETING COPY

blog article

Apr 02, 2018

Marketing your business at a trade show is one of the most effective ways to promote your business, but only if it’s done right. Throughout a trade show, you’ll meet a variety of potential customers and clients, but you’ll be surrou...

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The Frontier Series: Digital marketing and water technology THE FRONTIER SERIES: DIGITAL MARKETING AND WATER TECHNOLOGY

blog article

Apr 02, 2018

Ari Kaufman is a leading innovator in digital marketing and water technology innovation. Hank Torbert, a founder of The Frontier Conference, interviews him on the state of the industry. Ari, you successfully led digital media startups, turnarounds, a...

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A five-step planning process for content marketers (with eight useful tools) A FIVE-STEP PLANNING PROCESS FOR CONTENT MARKETERS (WITH EIGHT USEFUL TOOLS)

blog article

Apr 01, 2018

I don’t doubt this approach has worked for some companies and people out there, but I often find that a lot of content marketing falters in the long term because of a lack of planning. A lack of planning means a lack of structure, and more than...

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LinkedIn Goes All-In On Video Marketing LINKEDIN GOES ALL-IN ON VIDEO MARKETING

blog article

Mar 29, 2018

Video has a proven track record of being the most efficient way to capture an audience’s attention on social media. LinkedIn made its first move a few months back, allowing users to share organic, native or uploaded videos on its platform. Indi...

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The State of Enterprise SEO THE STATE OF ENTERPRISE SEO

infographic

Mar 28, 2018

SEO teams at enterprises are constantly trying to keep ahead of the evolving ranking factors in Search. Our infographic this month, powered by Northstar Inbound, uncovers some of the current realities and trends that matter to SEO teams everywhere.

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7 Essential Ingredients You Need in your Marketing Strategy 7 ESSENTIAL INGREDIENTS YOU NEED IN YOUR MARKETING STRATEGY

blog article

Mar 28, 2018

A good digital marketing strategy is a bit like a recipe for your favourite dish. Each requires a combination of subtle flavours. A dash of this, a dollop of that. The ingredients you use should complement each other, and they should collectively pro...

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2018 B2B Lead Gen Outlook 2018 B2B LEAD GEN OUTLOOK

whitepaper

Mar 27, 2018

Engaging prospects and getting them to convert are the biggest lead gen challenges for B2B marketers, according to Chief Marketer’s 2018 B2B Lead Gen Trend Outlook. Fifty-eight percent of respondents cited engagement as a big challenge, compare...

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3 Important Inbound Marketing and HubSpot Services for B2B Companies 3 IMPORTANT INBOUND MARKETING AND HUBSPOT SERVICES FOR B2B COMPANIES

blog article

Mar 27, 2018

One of the major things that any company needs to keep in mind – no matter in what capacity they might be working in – is to find the best strategy possible that will help maximise the investment they’ve put into their marketing eff...

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Inbound Marketing for ISVs: Which Direction is Your Marketing Headed? INBOUND MARKETING FOR ISVS: WHICH DIRECTION IS YOUR MARKETING HEADED?

blog article

Mar 27, 2018

Inbound marketing can help ISVs attract more traffic to their websites and convert more site visitors to leads. With limited time, resources, and—let’s face it—patience, for marketing, you want to get the most significant return you...

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Digital Marketing For Small Businesses DIGITAL MARKETING FOR SMALL BUSINESSES

blog article

Mar 26, 2018

In today’s digital economy, social media is an essential part of the marketing strategy of businesses who intend to engage their customers and solicit feedback on their products and services. Due to the immense competition for the limited atten...

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Digital Marketing Industry in 2018 DIGITAL MARKETING INDUSTRY IN 2018

infographic

Mar 24, 2018

Digital Marketing has become one of the prime marketing strategies of the current times and is there for a long run. Marketing has turned to digital marketing now. Digital marketing is a dynamic field. It has changed a lot over a past five years and ...

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Digital Marketing Software Market Shows Robust Growth In Future DIGITAL MARKETING SOFTWARE MARKET SHOWS ROBUST GROWTH IN FUTURE

blog article

Mar 24, 2018

Digital marketing involves promotion of services or products through electronic media with the help of digital technologies such as search engine optimization (SEO), search engine marketing (SEM), content marketing, data-driven marketing and e-commer...

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Account Based Marketing: A practical guide to getting started ACCOUNT BASED MARKETING: A PRACTICAL GUIDE TO GETTING STARTED

blog article

Mar 21, 2018

Account Based Marketing is one of the biggest topics in marketing this year - a trend set to continue according to the results of B2B Marketing’s census at the end of 2017, which found that an overwhelming 80% of businesses expected their ABM a...

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Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat SNAPCHAT USAGE AND ADVERTISING: A MARKETER’S GUIDE TO MAXIMIZING RETURNS FROM SNAPCHAT

blog article

Mar 21, 2018

Ever since Snap went public in March 2017, the company’s stock prices had been witnessing a steady decline. Throughout this phase, there was a clear sense of lack of growth for Snapchat. The numbers did not really have marketers drooling. Emark...

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ACCOUNT-BASED MARKETING STRATEGY ACCOUNT-BASED MARKETING STRATEGY

whitepaper

Mar 20, 2018

Half of marketing influencers consider aligning their initiatives with sales teams a top priority for an ABM strategy in 2018. But what priorities should your ABM strategy include? To help you answer this question, Ascend2 and our Research Partners f...

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Getting intimate: 10 tips for personalising your ABM content GETTING INTIMATE: 10 TIPS FOR PERSONALISING YOUR ABM CONTENT

blog article

Mar 20, 2018

Personalising your content and campaigns could help you outsell your nearest competitor by 20 per cent. This is according to numerous studies and probably isn’t new news to you. And yet many organisations considering an ABM strategy are hesitan...

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Marketing Post-GDPR: Two Tribes of Marketing MARKETING POST-GDPR: TWO TRIBES OF MARKETING

infographic

Mar 20, 2018

Marketers have split down the middle when it comes to their preparation for GDPR. – 55% have taken a marketing-first approach and 45% have taken a legal-first approach. Why does that matter? Well those with a marketing-first approach have put t...

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Top 10 Social Selling Tools TOP 10 SOCIAL SELLING TOOLS

blog article

Mar 20, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales proce...

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DIGITAL MARKETING CAN DRIVE MORE LEADS FOR YOUR SALES TEAM DIGITAL MARKETING CAN DRIVE MORE LEADS FOR YOUR SALES TEAM

whitepaper

Mar 19, 2018

Your website, social media networks, and video channels must be configured correctly for effective digital marketing. When people interact with your brand, it is essential that you have a consistent look and message with a clear value proposition. Di...

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How to Measure Your Content Marketing Efforts HOW TO MEASURE YOUR CONTENT MARKETING EFFORTS

infographic

Mar 19, 2018

Content marketing can be a powerful tool for building brand awareness, encouraging consideration of your product or service, and converting prospects into leads and customers. All those steps on the sales journey are important, but how, exactly, do y...

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Five Reasons B2B Companies Should Not Ignore Social Media FIVE REASONS B2B COMPANIES SHOULD NOT IGNORE SOCIAL MEDIA

blog article

Mar 18, 2018

If you operate a business-to-business (B2B) company and you're reading this article, chances are you're semi-convinced that social media just "doesn't work" for you. At the same time, you feel like the only kid who didn't ge...

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Data-driven B2B Lead Generation DATA-DRIVEN B2B LEAD GENERATION

whitepaper

Mar 18, 2018

Advances in a B2B lead generation have taken form in a new data-driven approach, leaving the funnel-like process behind. This White Paper takes a look at how data and analytics can transform into value at each phase of the company buying journey ...

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How Mature Is Your Marketing Strategy? HOW MATURE IS YOUR MARKETING STRATEGY?

whitepaper

Mar 18, 2018

If you’ve ever wondered, “How am I doing?” when it comes to implementing an omnichannel marketing strategy — you’re not alone. Providing a relevant, engaging customer experience across all channels is easier said than do...

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The best digital marketing stats we’ve seen this week THE BEST DIGITAL MARKETING STATS WE’VE SEEN THIS WEEK

blog article

Mar 16, 2018

A new study by Rakuten - which is taken from a survey of over 1,000 marketers from the US, UK, France, Germany and Asia-Pacific (APAC) regions - has revealed that marketers will waste on average 26% of their budget in 2018 on the wrong channels or st...

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All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018 ALL NEW! B2B MARKETING AUTOMATION PLATFORMS MARKETER’S GUIDE UPDATED FOR 2018

blog article

Mar 16, 2018

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software i...

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Data Is Enabling Smarter Marketing, Says Datorama CMO DATA IS ENABLING SMARTER MARKETING, SAYS DATORAMA CMO

blog article

Mar 16, 2018

Marketing intelligence sofware will become more mainstream in the next six to 18 months, argues Leah Pope, global CMO of martech company Datorama. “Marketing intelligence is a fairly new, emerging market. Marketing analytics has been around for...

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19 Content Marketing Stats to Guide Your 2018 Strategy 19 CONTENT MARKETING STATS TO GUIDE YOUR 2018 STRATEGY

infographic

Mar 15, 2018

If you’re not already using blogs to optimize your business’s website, the time to start is now. There are a variety of reasons content marketing is an effective method of attracting new customers and clients. Saba SEO, a leading provider...

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Crafting a B2B Marketing Strategy With Flow in Mind CRAFTING A B2B MARKETING STRATEGY WITH FLOW IN MIND

blog article

Mar 15, 2018

I was first introduced to the concept of flow as we reworked our brand story. The brainchild of psychologist Mihaly Csikszentmihalyi, flow is the engaged focus in an activity that brings an elevated level of enjoyment and fulfillment. The concept of ...

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STRATEGIES FOR GROWTH MARKETERS IN B2B CUSTOMER ENGAGEMENT STRATEGIES FOR GROWTH MARKETERS IN B2B CUSTOMER ENGAGEMENT

whitepaper

Mar 14, 2018

The Engagement Economy - the reality that we consume and market in today is a fast unraveling era where everyone and everything is connected. Consumer expectations have shifted to expect more from the brands and vendors they buy from - they seek a mo...

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March 2018 Marketing and Holiday Planning MARCH 2018 MARKETING AND HOLIDAY PLANNING

infographic

Mar 14, 2018

Spring is just a few weeks away; disregard what Punxsutawney Phil thinks. Now is the time to evaluate and plan your spring marketing. Do you need to do a little spring cleaning and get your list segmented? Maybe your business is off to a slower start...

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These B2B Marketing Trends Will Override Others in 2018 THESE B2B MARKETING TRENDS WILL OVERRIDE OTHERS IN 2018

blog article

Mar 13, 2018

The rise of the digital era and especially, digital natives have revolutionized the way we communicate with each other and also, the way we do business. Why would B2B marketing be any different? With digital, B2B marketing can be more targeted and sa...

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B2B Influencer Marketing Whitepaper B2B INFLUENCER MARKETING WHITEPAPER

whitepaper

Mar 13, 2018

Most business to business (B2B) marketers use content marketing to attract new business and maintain a strong brand presence online. It’s no surprise that the B2B industry is now exploring if they should execute influencer campaigns to support ...

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Why your headlines are worth almost all your content marketing efforts (and how to improve them) WHY YOUR HEADLINES ARE WORTH ALMOST ALL YOUR CONTENT MARKETING EFFORTS (AND HOW TO IMPROVE THEM)

blog article

Mar 13, 2018

There was a part of me that used to think that people cared deeply about how good a piece of content looked, how it was written and what it had to say. I’m sure some people still do care about these things, but let’s not kid ourselves tha...

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5 Proven Social Media Engagement Strategies for 2018 5 PROVEN SOCIAL MEDIA ENGAGEMENT STRATEGIES FOR 2018

blog article

Mar 13, 2018

In the world of social media marketing, the word "engagement" gets thrown around a lot, but few brands actually know how to achieve it. Brands might pursue the low-effort game of tweeting, ‘gramming, feeding Facebook, and Linkedin-ing...

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Is Your Marketing Strategy Stuck In The Past? IS YOUR MARKETING STRATEGY STUCK IN THE PAST?

blog article

Mar 13, 2018

There are lots of things that get better with age — wine, cheese, how you look in a monocle, etc. Unfortunately, your marketing strategy is not one of these things. On the contrary, unless you are constantly refreshing your approach and pursuin...

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Fujitsu Explains What Makes a Great Account-Based Marketer FUJITSU EXPLAINS WHAT MAKES A GREAT ACCOUNT-BASED MARKETER

blog article

Mar 13, 2018

Account-based marketing (ABM) has accrued a certain level of popularity among big-name brands over the past couple of years; but now, with the passing of time, it is now becoming evident that the marketing tactic certainly isn’t for everyone. W...

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TRENDS IN INBOUND MARKETING TACTICS TRENDS IN INBOUND MARKETING TACTICS

blog article

Mar 12, 2018

It's now nearly ten years since the concept of Inbound Marketing was coined by Brian Halligan and Dharmesh Shah as defined in their 2009 book; Inbound Marketing: Get Found Using Google, Social Media and Blogs. It was later updated to be less narr...

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10 Easy Subject Line Tester Tools to Boost Email Opens 10 EASY SUBJECT LINE TESTER TOOLS TO BOOST EMAIL OPENS

blog article

Mar 11, 2018

Do you struggle to get prospects to open your emails? Is writing witty subject lines a little outside your comfort zone? Wish you had a magic tool to help you write better, more eye-catching subject lines, faster? Well, the good news is that such a t...

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Does your B2B marketing pay off? DOES YOUR B2B MARKETING PAY OFF?

infographic

Mar 10, 2018

It’s a sad fact that board members and company execs don’t always respect or understand the impact made by marketing departments.

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The GDPR may be good for inbound marketers, but it THE GDPR MAY BE GOOD FOR INBOUND MARKETERS, BUT IT'S NO EXCUSE FOR CRAP CONTENT

blog article

Mar 09, 2018

A marketing friend recently pointed out an observation: all the GDPR best practice guides are recommending the same thing. Namely, to go all in on inbound, content-led campaigns (so potential customers are willing to offer up their personal data). Th...

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Bev Burgess keynote presentation at The B2B Marketing ABM Conference 2018 BEV BURGESS KEYNOTE PRESENTATION AT THE B2B MARKETING ABM CONFERENCE 2018

video

Mar 08, 2018

In this closing keynote session at B2B Marketing Account-based everything, Bev Burgess, the woman who literally wrote the book on ABM, pulls together the various strands discussed during the day. Hear her sage advice on how to be successful with acco...

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A Recipe for Successful ABM featuring Craig Rosenberg A RECIPE FOR SUCCESSFUL ABM FEATURING CRAIG ROSENBERG

blog article

Mar 08, 2018

Welcome to this edition of Modern Marketing Point of View. Today we hear from the incomparable Craig Rosenberg, Chief Analyst and Co-Founder at TOPO. Craig joins us to discuss what’s changing in demand gen, what is and isn’t working in ma...

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8 KPIs Every Sales Manager Should Measure in 2018 8 KPIS EVERY SALES MANAGER SHOULD MEASURE IN 2018

blog article

Mar 08, 2018

Sales managers -- and particularly field sales managers -- can often feel like they are trapped in a fog. Without a regular physical presence in the field, it’s difficult to keep tabs on their team and business operations. Instead, they rely he...

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10 REASONS TO ATTEND THE ABM INNOVATION SUMMIT 10 REASONS TO ATTEND THE ABM INNOVATION SUMMIT

infographic

Mar 07, 2018

ABM is taking the B2B world by storm, and more and more marketers are looking to move beyond the “why” and really understand the “how.”  If you’re ready to move past the basics and get real about ABM, then join us a...

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what does an account based marketing agency do? WHAT DOES AN ACCOUNT BASED MARKETING AGENCY DO?

infographic

Mar 07, 2018

Six & Flow flip the funnel on its head. We define target accounts, build strategies to that help with their challenges and drive high value leads back into your sales process.

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Where to Start With Digital Marketing WHERE TO START WITH DIGITAL MARKETING

blog article

Mar 07, 2018

Higher education communications professionals need to understand and apply digital marketing as part of their toolkit in order to stay relevant in a highly competitive marketplace. Digital marketing refers to the many ways you can reach and market to...

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How to Perform a Competitive Analysis of Your Brand HOW TO PERFORM A COMPETITIVE ANALYSIS OF YOUR BRAND

blog article

Mar 07, 2018

Let’s find out how to perform a competitive analysis – and how you can use that information to your advantage. Why do you need a competitive analysis? Building a successful marketing plan requires knowing your customers and their pain poi...

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How to Target B2B with Digital Marketing (2018) HOW TO TARGET B2B WITH DIGITAL MARKETING (2018)

video

Mar 06, 2018

Learn how your business can effectively market to other businesses online using: -SEO -Google AdWords -LinkedIn Ads -Google Display Ads -Gmail Ads -YouTube Ads.

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10 Reasons Influencer Marketing Campaigns Fail 10 REASONS INFLUENCER MARKETING CAMPAIGNS FAIL

blog article

Mar 06, 2018

Is your micro-influencer program not living up to its potential? Any of the following ten reasons could be the culprit. Fortunately, there are easy ways to change all of them and put your micro-influencer campaign back on track. Seems simple, right? ...

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Step-by-Step Guide to Content Marketing STEP-BY-STEP GUIDE TO CONTENT MARKETING

blog article

Mar 06, 2018

What do this campaign and this article have in common? They’re both examples of great content marketing, a strategy that has gotten a lot of buzz in the marketing world over the past few years. So…what exactly is content marketing? Let&r...

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5 Mobile Marketing Innovations that You Can Use in 2018 5 MOBILE MARKETING INNOVATIONS THAT YOU CAN USE IN 2018

blog article

Mar 05, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. People now prefer to access the Internet on the go, and companies t...

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Stop Wasting Your Digital Ad Budget: Why Brands Are Gifting Influencers at Scale STOP WASTING YOUR DIGITAL AD BUDGET: WHY BRANDS ARE GIFTING INFLUENCERS AT SCALE

blog article

Mar 05, 2018

When leading British retailer MARKS & SPENCER sought to gain traction among American shoppers during the holiday season, the brand did not place a single advertisement nor did they run a traditional paid social campaign. With a fixed investment o...

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B2B Marketing Ignite 2018 B2B MARKETING IGNITE 2018

video

Mar 05, 2018

Find out what why B2B Marketing Ignite is the biggest and most exciting B2B growth marketing event on the planet.

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SEO Management Best Practices SEO MANAGEMENT BEST PRACTICES

whitepaper

Mar 04, 2018

SEO management involves integrating different parts of SEO to accomplish your online goals, including driving more leads, increasing your brand exposure and grow your share of traffic. Today, with more than 51% of traffic coming from organic search, ...

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COST-EFFECTIVE MARKETING COMMUNICATIONS STRATEGY FOR B2B COMPANIES COST-EFFECTIVE MARKETING COMMUNICATIONS STRATEGY FOR B2B COMPANIES

whitepaper

Mar 03, 2018

Nowadays, marketing communications play a significant role in business-to-business (B2B) marketing. Companies are trying to improve their activities and find the most effective way to allocate their budget to increase sales revenue. Not all companies...

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Top of Mind Marketing: Email List Strategy TOP OF MIND MARKETING: EMAIL LIST STRATEGY

whitepaper

Mar 03, 2018

A healthy contact list is a key to email marketing success. In order to take a closer look at how marketers approach email list management and what they view as the most significant challenges, iContact partnered with Ascend2 to survey marketing deci...

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Good to Great ABM Programs | Summary of Matt Senatore’s Research, presented at B2BMX GOOD TO GREAT ABM PROGRAMS | SUMMARY OF MATT SENATORE’S RESEARCH, PRESENTED AT B2BMX

blog article

Mar 02, 2018

Modeled after James Collin’s Good to Great, B2B research firm SiriusDecisions did its own research on high growth vs. zero growth companies to uncover what high growth ABM programs look like. ABM Research Director Matt Senatore delivered the re...

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3 THINGS TO WATCH WHEN COMBINING ABM AND INBOUND MARKETING 3 THINGS TO WATCH WHEN COMBINING ABM AND INBOUND MARKETING

blog article

Mar 02, 2018

We have spent the last decade building out inbound marketing programs and are huge advocates of this marketing strategy. We have also spent longer building account-based marketing campaigns. What excites us is the potential to expand those accou...

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Account Based Marketing and Inbound Marketing: Three ways to successfully adopt and scale ABM ACCOUNT BASED MARKETING AND INBOUND MARKETING: THREE WAYS TO SUCCESSFULLY ADOPT AND SCALE ABM

whitepaper

Mar 02, 2018

Should you integrate or ditch your Inbound Marketing when adopting Account Based Marketing? This whitepaper looks at how combining the two can give your Account Based Marketing programme a head start. Account Based Marketing (ABM) has been called &ld...

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3 Ways ABM will Evolve in 2018 3 WAYS ABM WILL EVOLVE IN 2018

blog article

Mar 02, 2018

ABM is a targeted marketing strategy where your marketing message is based on specific attributes of an account with a clear focus on personalized content that is relevant to your buyer’s persona. With ABM, instead of concentrating on lots of l...

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Digital Marketing 101: Key Tools For Engagenment Marketing DIGITAL MARKETING 101: KEY TOOLS FOR ENGAGENMENT MARKETING

whitepaper

Feb 28, 2018

Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications is quickly becoming table stakes. So as a marketer, you...

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Measure Account-Based Advertising with the Advertising Engagement Journey MEASURE ACCOUNT-BASED ADVERTISING WITH THE ADVERTISING ENGAGEMENT JOURNEY

whitepaper

Feb 27, 2018

With account-based advertising, you are able to serve ads to only the people at accounts that are the good fit for your solution. Your advertising budget will go further, and you’ll see better results from your ads both at the campaign level an...

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B2B Social Media Marketing Today B2B SOCIAL MEDIA MARKETING TODAY

infographic

Feb 27, 2018

What comes to mind when you think of B2B social media? You certainly wouldn’t be alone if you thought of dull content, disengaged followers and a lack of social ROI. But that impression is best left in the past. As this infographic explores, B2...

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SOCIAL INTERACTION WITH CRYPTOCURRENCY REWARDS SOCIAL INTERACTION WITH CRYPTOCURRENCY REWARDS

whitepaper

Feb 27, 2018

SocialX is a decentralized social media platform allowing users to distribute content seamlessly. Just imagine photo and videos app that will store your files decentrally and securely in a single platform; built-in license management will allow you t...

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Sage E-marketing SAGE E-MARKETING

whitepaper

Feb 26, 2018

Executive Summary Email marketing is proven to be one of the most cost-effective ways to reach out to your customers and prospects. Through email marketing, businesses are able to target the needs of their contacts. Sage E-marketing, powered by Swift...

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How To Set Up An Account-Based Marketing (ABM) Plan HOW TO SET UP AN ACCOUNT-BASED MARKETING (ABM) PLAN

blog article

Feb 26, 2018

Establishing a truly effective B2B marketing plan can be challenging in today’s rapidly evolving digital landscape. One day the gurus insist you need a PPC- and SEO-focused strategy, and within a week the focus has shifted to social media. Thin...

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4 Frustrations B2B Businesses Face in Marketing & Sales 4 FRUSTRATIONS B2B BUSINESSES FACE IN MARKETING & SALES

blog article

Feb 22, 2018

With so many moving pieces and parts in a B2B company, sales and marketing shouldn’t be a headache. And yet, for many businesses, there are common aches and pains that many simply don’t know how to deal with. While you would think that sa...

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Account-Based Marketing is Driving Better Revenue Outcomes ACCOUNT-BASED MARKETING IS DRIVING BETTER REVENUE OUTCOMES

blog article

Feb 22, 2018

Account-based marketing (ABM) is a strategic tactic employed by business-to-business (B2B) marketers to reach a defined universe of targeted business accounts. In other words, instead of focusing on sales and marketing strategies aimed at a large gro...

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FIVE STEPS TO A SUCCESSFUL B2B INFLUENCER STRATEGY FIVE STEPS TO A SUCCESSFUL B2B INFLUENCER STRATEGY

whitepaper

Feb 21, 2018

Most business to business (B2B) marketers use content marketing to attract new business and maintain a strong brand presence online. It’s no surprise that the B2B industry is now exploring if they should execute influencer campaigns to support ...

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Target Selection in Account-based Marketing ABM TARGET SELECTION IN ACCOUNT-BASED MARKETING ABM

infographic

Feb 21, 2018

The idea of ABM is straightforward: Select a list of companies to target and then pursue each as a “market of one” with messaging and campaigns that are targeted specifically to that organization. In the early days of ABM, marketers would...

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PUTTING THE BRAND BUDGET TO WORK PUTTING THE BRAND BUDGET TO WORK

whitepaper

Feb 20, 2018

Where is performance marketing now? And where is it going? In April 2018, TUNE and Acceleration Partners surveyed nearly 2,300 performance marketers in the U.S. and U.K. who are managing a combined $16.6 billion in annual sales. Survey respondents an...

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B2B E-Commerce on the Blockchain B2B E-COMMERCE ON THE BLOCKCHAIN

whitepaper

Feb 20, 2018

There is no better way to make a point than to tell a story. We shall begin with Matteo’s story. Matteo runs an electronics company in Northeast Italy. He thought he was sending money to an established supply partner in China, but what would ha...

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Battle of the Generations: Demand Gen vs Lead Gen BATTLE OF THE GENERATIONS: DEMAND GEN VS LEAD GEN

blog article

Feb 20, 2018

As interest in demand generation skyrockets, many marketers are left wondering what demand generation is and how it compares to lead generation and inbound marketing. After all, they all deal with creating interest for a product or service in some re...

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5 Content Marketing Quick Wins for B2B Brands in 2018 5 CONTENT MARKETING QUICK WINS FOR B2B BRANDS IN 2018

blog article

Feb 19, 2018

You’re pouring time, effort and resources into your content marketing, but nothing’s changing. Leads? Conversions? It’s a myth to get them from your content, right? Not really. You see, it is possible to drive high-quality, conversi...

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7 Steps in Creating a Winning Social Media Marketing Strategy in 2018 7 STEPS IN CREATING A WINNING SOCIAL MEDIA MARKETING STRATEGY IN 2018

infographic

Feb 19, 2018

The first step to any strategy is to understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling it a day. Instead, social media planning should be looked at like cooking your favorite dish. On...

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5 Best Practises For B2B Lead Generation Efforts 5 BEST PRACTISES FOR B2B LEAD GENERATION EFFORTS

infographic

Feb 19, 2018

Today, the world isn’t anything without internet and social media, after all, who wants to read something else other than their mobiles or tabs or computers and this reminds that even a small kid is fond of gadgets more than any book or comic. ...

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A day in the life of... a B2B lifecycle marketing specialist A DAY IN THE LIFE OF... A B2B LIFECYCLE MARKETING SPECIALIST

blog article

Feb 19, 2018

MaryBeth McIvor: I am a Lifecycle Marketing Specialist at Storyblocks, a subscription based stock media site. I focus on our acquisition based emails which includes planning, testing, and executing weekly sends to our various segments as well as cons...

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Search Engine Optimization Statistics 2018 SEARCH ENGINE OPTIMIZATION STATISTICS 2018

infographic

Feb 15, 2018

SEO highly valued when a business operates online. SEO is not rocket science. SEO’s result based on how much time invested in research and analysis.Organic traffic on websites means a lot when operating a business online. No matter you are a st...

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Blockchain for Video Advertising BLOCKCHAIN FOR VIDEO ADVERTISING

whitepaper

Feb 14, 2018

When the history of 2017 is written, many themes will jump to the fore, but in the realm of technology none will prove to be as important as blockchain. This was the year that blockchain, and bitcoin the first, and arguably most well-known applicatio...

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The Real KPIs of B2B Marketing THE REAL KPIS OF B2B MARKETING

video

Feb 13, 2018

Find out what why B2B Marketing Ignite is the biggest and most exciting B2B growth marketing event on the planet. See what went down at last year's event and what's coming for 2018.

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EMAIL MARKETING AND MARKETING AUTOMATION EXCELLENCE 2018 EMAIL MARKETING AND MARKETING AUTOMATION EXCELLENCE 2018

whitepaper

Feb 13, 2018

Global benchmarking research to support email marketing excellence This research report was created by Smart Insights, publishers of actionable marketing advice, and GetResponse, an all-in-one online marketing platform. This report provides a benchma...

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Advanced Editorial Writing for Marketers ADVANCED EDITORIAL WRITING FOR MARKETERS

video

Feb 13, 2018

In this podcast, Kerry O'Grady discusses her upcoming training course in Advanced Editorial Writing for Marketers. This workshop takes place on March 16, 2018, in Chicago, IL. This training course provides marketers with advanced writing techniqu...

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Six B2B Lead Generation Tactics That Get Results SIX B2B LEAD GENERATION TACTICS THAT GET RESULTS

infographic

Feb 08, 2018

In marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.

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Social Business Journal, Volume 4: What’s Working in Social Media Marketing SOCIAL BUSINESS JOURNAL, VOLUME 4: WHAT’S WORKING IN SOCIAL MEDIA MARKETING

whitepaper

Feb 08, 2018

Why waste time trying to figure out what works when you can learn from someone else’s successes and mistakes? This Journal, created in partnership with Cision, will guide you along the path to social media marketing success with insights from 5...

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New B2B Marketing Imperative NEW B2B MARKETING IMPERATIVE

whitepaper

Feb 06, 2018

Marketing as a function and a profession has made tremendous strides since Peter Drucker first defined it as “the distinguishing, unique function of the business” almost 40 years ago.1 But while business-to-consumer (B2C) companies embrac...

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Account-Based Marketing: The Art of the Start ACCOUNT-BASED MARKETING: THE ART OF THE START

whitepaper

Feb 06, 2018

Avention now part of Dun & Bradstreet®  recently conducted a survey to learn more about the role data plays in implementing account-based marketing strategies. With responses from more than 100 B2B marketers, it became clear that on...

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Big data in banking for marketers BIG DATA IN BANKING FOR MARKETERS

whitepaper

Feb 05, 2018

One of the key problems initially faced with any Big Data research is that the term itself is highly ambiguous and a quick Google search reveals millions of pages each with their own spin on the definition of Big Data. This can lead to misunderstandi...

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An IT Guide to Selecting an Enterprise-Ready Marketing Platform AN IT GUIDE TO SELECTING AN ENTERPRISE-READY MARKETING PLATFORM

whitepaper

Feb 04, 2018

As an IT professional evaluating marketing platforms, it’s important to think about whether you can trust the platform to scale to accommodate your organization’s ongoing marketing and channel needs. Given the fast pace of channel prolife...

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The Growth Marketer’s Guide to Email Metrics THE GROWTH MARKETER’S GUIDE TO EMAIL METRICS

whitepaper

Feb 04, 2018

Today’s growth marketers know that it is always possible to better understand their customers. User preferences and lifetime value are not set in stone, so it’s essential to possess a spirit of self-improvement around the tools and tactic...

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Account Based Marketing (ABM) for Small Businesses ACCOUNT BASED MARKETING (ABM) FOR SMALL BUSINESSES

blog article

Feb 04, 2018

As data and technological innovation improves customer experience and retention, businesses across the globe are evolving their marketing efforts to focus on the accounts that can make them the most money. And while this evolution in marketing has be...

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Don DON'T LET THE HYPE AROUND ACCOUNT BASED MARKETING CONFUSE YOU

blog article

Feb 03, 2018

You've probably heard a lot recently about Account Based Marketing (ABM). It’s the latest trend to create a huge buzz in marketing. Plenty of marketers I know are starting to panic. Do they need to rethink their entire strategy? How can the...

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3 Leaders in the Account-Based Marketing Movement 3 LEADERS IN THE ACCOUNT-BASED MARKETING MOVEMENT

blog article

Feb 01, 2018

While the term account-based marketing (ABM) may sound new, the approach really isn’t. It’s an old-school strategy with a new spin for the digital marketing world and is an effective way to complement your inbound marketing efforts. ...

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11 Personalization Tactics to Boost Your ABM 11 PERSONALIZATION TACTICS TO BOOST YOUR ABM

infographic

Jan 31, 2018

For B2B companies selling into enterprises with multiple stakeholders, account-based marketing (ABM) presents an opportunity to not only increase the value of a sale, but also speed up the process. By engaging with multiple decision-makers and purcha...

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Business Problems in the B2B Space BUSINESS PROBLEMS IN THE B2B SPACE

whitepaper

Jan 30, 2018

Significant changes in the commercial world have occurred in the past twenty years. The explosive growth of the Internet accompanied by the creation of social networks has made information ubiquitous. Smartphones and mobile devices put the world in o...

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