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Does Your Content Have What It Takes To Win Big At #B2BMX 2019? DOES YOUR CONTENT HAVE WHAT IT TAKES TO WIN BIG AT #B2BMX 2019?

blog article

Jul 18, 2018

Last year during #B2BMX 2018, brands such as LinkedIn, SAP and Paycomwon the coveted Finny trophy at the Killer Content Awards ceremony. The awards set out to recognize B2B content that goes above and beyond, embracing new rules of engagement and tra...

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Creating a B2B Digital Marketing Plan for 2018 CREATING A B2B DIGITAL MARKETING PLAN FOR 2018

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Jul 17, 2018

Many Business-to-business (B2B) companies are already successfully getting great results using digital marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation system or a simple em...

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5 step plan to build personas for internal audiences 5 STEP PLAN TO BUILD PERSONAS FOR INTERNAL AUDIENCES

blog article

Jul 13, 2018

It’s no surprise, the better you understand your audiences, the better you can connect, communicate and inspire action. For decades, marketers have used personas to do just this. By painting semi-fictional descriptions of an ideal audience grou...

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The Complete Guide to B2B Marketing THE COMPLETE GUIDE TO B2B MARKETING

blog article

Jul 10, 2018

In early 2015, Salesforce conducted a survey of more than 2,100 global marketers to better understand the current state of B2B marketing. The results proved that B2B marketers are as time-strapped as ever, and consistently grapple with three main cha...

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What To Know Before Selling Stock? ABM Industries Incorporated (ABM) WHAT TO KNOW BEFORE SELLING STOCK? ABM INDUSTRIES INCORPORATED (ABM)

blog article

Jul 09, 2018

ABM Industries Incorporated (ABM) has year to date performance of -20.28% and weekly performance of 2.59%. The stock has been moved at -21.55% over the last six months and -25.83% throughout last twelve months. The stock has performed 3.69% around la...

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How can employee advocacy boost brand marketing? HOW CAN EMPLOYEE ADVOCACY BOOST BRAND MARKETING?

blog article

Jul 07, 2018

When it comes to finding people to promote or champion a brand, companies typically look outwards in search of happy customers. However, this means many could be overlooking a far more valuable internal asset for their own employees. Employee advocat...

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Born in the USA: When Can Products Be Marketed as “Made in the USA”? BORN IN THE USA: WHEN CAN PRODUCTS BE MARKETED AS “MADE IN THE USA”?

blog article

Jul 05, 2018

Marketing a product as “Made in the USA” or “Made in America” can provide a competitive advantage to companies using the designation. Some view the designation as signifying a safer or higher-quality product. Many consider the...

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How account based advertising can help you avoid the HOW ACCOUNT BASED ADVERTISING CAN HELP YOU AVOID THE 'CONTENT SWAMP'

blog article

Jul 04, 2018

Account based advertising can allow companies to win business from the companies they want to work with faster by increasing relevance and awareness. You’ll reach them on the likes of the LinkedIn newsfeed, The Guardian, Marketing Week, The Eng...

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Content Marketing ROI: 5 Ways To Measure Content Marketing Success CONTENT MARKETING ROI: 5 WAYS TO MEASURE CONTENT MARKETING SUCCESS

blog article

Jul 02, 2018

Content marketing is everywhere. Indeed, you are reading a piece of content marketing right now. Whether it’s a blog, a podcast, or a video, you can’t move for content that someone is using to market their business. It is, of course, noth...

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The B2B Marketer’s Dictionary: Terms and Definitions You Need to Know THE B2B MARKETER’S DICTIONARY: TERMS AND DEFINITIONS YOU NEED TO KNOW

blog article

Jul 02, 2018

In the rapidly evolving marketing landscape, new terms, buzzwords, and acronyms are popping up constantly. Sometimes, it’s hard to keep pace. That’s why we’ve assembled a comprehensive list of terms and their definitions that B2B ma...

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The Secret Ingredient Behind A Successful Content Strategy THE SECRET INGREDIENT BEHIND A SUCCESSFUL CONTENT STRATEGY

blog article

Jul 02, 2018

Building a successful content strategy requires a combination of market research, data collection, and intuition. While intuition is not exactly a science, the other two, thankfully, provides a predictable and methodic means of achieving results. Bef...

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How to Find the Right SEO Partner for Your Business HOW TO FIND THE RIGHT SEO PARTNER FOR YOUR BUSINESS

blog article

Jul 01, 2018

Ok, you’ve decided to begin the hunt for an SEO partner to help you scale. Now you find yourself stuck with one massive question: how do I find the right SEO partner? Finding the right SEO partner can be a challenge if you lack a strong underst...

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Why Ticket Automation is a Game Changer for B2B Customer Service Strategies WHY TICKET AUTOMATION IS A GAME CHANGER FOR B2B CUSTOMER SERVICE STRATEGIES

blog article

Jul 01, 2018

Change can be difficult for many companies. You’ve got systems in place, and although they may not be perfect, they’re good enough to keep your business up and running. However, this can be a short-sighted view that leads to a company bei...

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Marketing in the Relationship Economy: 7 New Rules MARKETING IN THE RELATIONSHIP ECONOMY: 7 NEW RULES

blog article

Jul 01, 2018

Our economy has shifted and continues to shift from a focus on ownership to a new focus on access. The rise of the sharing economy (Airbnb), the subscription economy (Netflix) are disrupting the power balance on a global scale...

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How People Read Content Online HOW PEOPLE READ CONTENT ONLINE

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Jul 01, 2018

What if someone told you that a user reads only 20% of your content on average? Well, that is the reality according to a latest Go-gulf infographic on How People read content online. Another sad reality is that the attention span of online has droppe...

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The State of Account Based Marketing THE STATE OF ACCOUNT BASED MARKETING

blog article

Jun 29, 2018

If it feels like we’ve been talking about account based marketing (ABM) forever at this point, well, it’s because WE HAVE. You have vague memories of your 4th grade teacher going over the concept in class. You and your fellow classmates h...

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Online Marketing 101: Matching Tone, Style, and Content ONLINE MARKETING 101: MATCHING TONE, STYLE, AND CONTENT

blog article

Jun 29, 2018

Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. What’s more, generating content with a unified style in mind is one of the best ways to establish to est...

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What Is Affiliate Marketing? The Beginners Breakdown WHAT IS AFFILIATE MARKETING? THE BEGINNERS BREAKDOWN

blog article

Jun 29, 2018

Affiliate marketing has become huge in this day of age. Between social sites, and the popularity of blogging. Affiliates have various platforms to work from. In fact, many professional bloggers use affiliate marketing as their way of generating reven...

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Digital marketing industry proficiency survey DIGITAL MARKETING INDUSTRY PROFICIENCY SURVEY

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Jun 28, 2018

In line with our vision to equip every digital marketer with the job-related skills sets they need to succeed, Equinet Academy partnered with CoolerInsights to conduct a survey that endeavors to understand the current proficiency level of digital mar...

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Struggling with ABM? 7 practical ways to create value now STRUGGLING WITH ABM? 7 PRACTICAL WAYS TO CREATE VALUE NOW

blog article

Jun 27, 2018

When I look at a lot of the material that’s available on Account-Based Marketing (ABM), one of the things that strike me is how complicated it can seem, how hard to get started. And much of the research out there confirms that a significant per...

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5 Basic B2B Marketing Tactics That Deliver Big Results 5 BASIC B2B MARKETING TACTICS THAT DELIVER BIG RESULTS

blog article

Jun 27, 2018

I know far from everything about B2B marketing. However, over the past decade of yielding to the latest demand-gen “hacks,” content marketing trends and cutting-edge marketing tech, I’ve discovered a few rather basic activities will...

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Distributing B2B Content and Engaging on Social Media – This is How We Do It DISTRIBUTING B2B CONTENT AND ENGAGING ON SOCIAL MEDIA – THIS IS HOW WE DO IT

blog article

Jun 27, 2018

As a B2B digital marketing agency, the content we produce is made for different position holders in businesses to read and gain value from. B2B content, if you will. This helps position our clients and gain relevant traction with a goal of turning st...

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6 Types of Mobile Advertising Frauds You Should Know About 6 TYPES OF MOBILE ADVERTISING FRAUDS YOU SHOULD KNOW ABOUT

blog article

Jun 27, 2018

The immeasurable scopes in mobile advertising have made it a favorite target of several unscrupulous elements to make a quick buck. As 2018 has witnessed an estimated loss of $19 billion due to ad fraud, advertisers are finding ways out to combat fra...

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Where Mobile Audiences Are Failing Marketers WHERE MOBILE AUDIENCES ARE FAILING MARKETERS

blog article

Jun 27, 2018

Most mobile audiences today lack the depth needed for marketers to connect meaningfully with their consumers. Here are the new standards that advertisers need to be demanding says, Jonathan Collins, Director, Data Strategy, Kiip

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GDPR Ready? The Digital Marketer GDPR READY? THE DIGITAL MARKETER'S COMPLIANCE CHECKLIST

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Jun 26, 2018

The European Union's General Data Protection Regulation is changing the way businesses who communicate and do business with EU residents must collect, store and delete personal data. This mandate affects businesses even in North America who may u...

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Improve Digital Marketing Results in 2018 IMPROVE DIGITAL MARKETING RESULTS IN 2018

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Jun 26, 2018

Over the past years, the way a digital marketing strategy is planned, created, and executed has changed and is continuing to evolve so. This creates a growing challenge for both business owners and marketers to keep up with the evolving trends and fi...

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5 Tips For Your Digital Marketing Strategy 5 TIPS FOR YOUR DIGITAL MARKETING STRATEGY

blog article

Jun 26, 2018

Social media is incredibly important for your online presence. A good social media strategy can help your business become more trusted, increase the number of customers, and boost your revenue. Sounds great, doesn’t it?

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What Content Should You Create For Social Media WHAT CONTENT SHOULD YOU CREATE FOR SOCIAL MEDIA

blog article

Jun 25, 2018

Are you creating content that’s relevant to your audience? Or content that you like to create for yourself? When creating content for your business social media it’s vital that you understand the wants and needs of your customer and poten...

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What Are the Most Effective B2B Social Media Channels? WHAT ARE THE MOST EFFECTIVE B2B SOCIAL MEDIA CHANNELS?

blog article

Jun 21, 2018

The Cult Branding Company offered 52 types of marketing strategies in a 2013 look at exchange relationships, and although it did not assign them rankings, it placed “social media marketing” at No. 32. For many businesses, the form of comm...

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HOW TO CREATE CONTENT IN AN ABM WORLD HOW TO CREATE CONTENT IN AN ABM WORLD

blog article

Jun 21, 2018

A lot goes into creating a really great piece of B2B content. Countless cups of coffee. Thousands of trips to the kitchen. Hours of writing (and rewriting). And that’s just on the production end. After all the I's have been dotted and t&rsq...

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3 New Ways To Reach Target Audiences Through Social Media 3 NEW WAYS TO REACH TARGET AUDIENCES THROUGH SOCIAL MEDIA

blog article

Jun 20, 2018

The B2B marketing landscape is looking more and more like its B2C counterpart with each passing month. As B2B marketers invest more in mobile optimization, personalization tools, podcasts and more, they shouldn’t forget about social media. Acco...

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4 SOLUTIONS FOR OPTIMAL CAMPAIGN PERFORMANCE 4 SOLUTIONS FOR OPTIMAL CAMPAIGN PERFORMANCE

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Jun 20, 2018

While adtech has exploded, advertisers still struggle to reach their desired audience in the right way. Multiple channel options have led to fragmented programs and performance that is difficult to interpret. At the same time, advertisers know they n...

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LOOKING TO BOOST CAMPAIGN PERFORMANCE AND INCREASE SALES? LOOKING TO BOOST CAMPAIGN PERFORMANCE AND INCREASE SALES?

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Jun 20, 2018

Marketers use a variety of consumer location data sources, but they are not all created equal. Some location data sources create better personalization than others. With the right location data, you will upgrade your personalization, deliver advertis...

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10 Tips to Get More Local Customers from AdWords & Facebook Ads 10 TIPS TO GET MORE LOCAL CUSTOMERS FROM ADWORDS & FACEBOOK ADS

blog article

Jun 19, 2018

There are several ad optimization techniques that can help you make the most out of your PPC investment. When done right, they can produce great results on your AdWords and Facebook advertising campaigns. Whether your brand has one location or 1,000,...

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Why Content Marketing Is a Fool-Proof SEO Strategy Today WHY CONTENT MARKETING IS A FOOL-PROOF SEO STRATEGY TODAY

blog article

Jun 19, 2018

The search engine optimization (SEO) market changes all the time. As search engines implement smarter algorithms, it’s not enough to produce low-quality content in the hope that it sways crawlers to your favor. In fact, SEO now requires the hum...

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How to Prepare Contact & Account for an Account-Based Marketing Strategy HOW TO PREPARE CONTACT & ACCOUNT FOR AN ACCOUNT-BASED MARKETING STRATEGY

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Jun 19, 2018

Among B2B communities, 2017 brought upon several new concepts, trends, and technologies. But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

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Small business marketing tips: Find the best content marketing ideas SMALL BUSINESS MARKETING TIPS: FIND THE BEST CONTENT MARKETING IDEAS

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Jun 19, 2018

Small business marketing tips: Find the best content marketing ideas, whether you sell products or services. Pin this insightful infographic as a valuable source of ideas for YOUR business! Interesting marketing info to help you in your business.

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Making programmatic work for B2B MAKING PROGRAMMATIC WORK FOR B2B

blog article

Jun 18, 2018

Programmatic advertising has seen explosive growth in recent years, now threatening to overthrow traditional buying models for TV and Radio. Though B2C brands have embraced this trend, the B2B vertical has seen slower adoption, largely down to the fa...

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Differences Between On Page and Off Page SEO DIFFERENCES BETWEEN ON PAGE AND OFF PAGE SEO

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Jun 18, 2018

On page SEO deals with aspects on your website that can be optimized for search engines. Off page SEO involves aspects on other websites on the internet that can be optimized to improve the ranking of your website on leading search engines. It’...

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5 things B2B Marketers Need to Know About ‘Intent Data’ 5 THINGS B2B MARKETERS NEED TO KNOW ABOUT ‘INTENT DATA’

blog article

Jun 18, 2018

Intent data tracks online behavior and activity; and has been widely used for consumer-facing brands to directly study the customer. However, in a B2B scenario, pulling the intent of businesses can be more difficult without understanding its full cap...

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How to Hack SEO in 2018 HOW TO HACK SEO IN 2018

blog article

Jun 15, 2018

As marketers proceed with their digital strategies in 2018, it’s easy to be overconfident in their brand’s online searchability. Search engines have existed for nearly 30 years. Four out of five Americans report buying items online. And e...

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Video Marketing: The Future of SEO VIDEO MARKETING: THE FUTURE OF SEO

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Jun 15, 2018

Content is the common thread tying together SEO and digital marketing. Want your website to be at the top of search results? Make great content. Want to sell something? Make great content. Since that’s where the two goals intersect, it’s ...

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HOW TO FIND THE RIGHT AI PLATFORM FOR B2B SALES AND MARKETING HOW TO FIND THE RIGHT AI PLATFORM FOR B2B SALES AND MARKETING

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Jun 15, 2018

AI is having a growing impact on strategic go-to-market tasks, but you might be curious about how to find the right B2B sales and marketing AI platform for your organization. In this cheat sheet, we will walk through 4 things your team should look fo...

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How Artificial Intelligence Is Transforming Modern Marketing HOW ARTIFICIAL INTELLIGENCE IS TRANSFORMING MODERN MARKETING

blog article

Jun 14, 2018

Artificial Intelligence (AI) is changing the way the world does business, and marketers are at the forefront of this innovation and growth. Not only will AI help them work more efficiently, but it also will help them adapt to changes in the workplace...

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5 WAYS TO EXECUTE AGILE MARKETING 5 WAYS TO EXECUTE AGILE MARKETING

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Jun 14, 2018

The B2B marketing team needs to be agile. Many aspects of marketing are constantly in motion: your competitors, your customers, your product, even your own sales team and MarTech stack. You need to be actively exploring tools and technologies that he...

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Content Marketing Minute: Building Relationships With a High-Value Audience CONTENT MARKETING MINUTE: BUILDING RELATIONSHIPS WITH A HIGH-VALUE AUDIENCE

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Jun 13, 2018

Most brands get in trouble by focusing too much on what they want to say, and not enough on what their audience cares about. A great content strategy requires a deep understanding of your target audience—one that evaluates both quantitative and...

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Paid Search Conquesting: How to Squash Competitors Without Starting a War PAID SEARCH CONQUESTING: HOW TO SQUASH COMPETITORS WITHOUT STARTING A WAR

blog article

Jun 12, 2018

Paid search conquesting has always been a controversial topic in the pay-per-click world. This is because the tactic is notorious for starting bidding wars. During a bidding war, both parties can be negatively impacted by their brand name visibility ...

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How Account-Based Marketing Can Help You Score More Business HOW ACCOUNT-BASED MARKETING CAN HELP YOU SCORE MORE BUSINESS

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Jun 09, 2018

Think about the ideal customer that you’d like to have. The type of customer that would add value to your startup bottom line. What does that person or company look like? What characteristics do they have? And why is your product or service a g...

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The Modern Marketer’s Guide to Growing an Email List THE MODERN MARKETER’S GUIDE TO GROWING AN EMAIL LIST

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Jun 09, 2018

As marketers, we lose about 20 percent of our list each year. To combat this challenge, we've created this useful eBook to guide you through the steps that every modern marketer should take to grow a thriving email list.

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15 Captivating Statistics That Prove You Need ABM Right Now 15 CAPTIVATING STATISTICS THAT PROVE YOU NEED ABM RIGHT NOW

blog article

Jun 08, 2018

According to SiriusDecisions, 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts. Why is Account-Based Marketing so valuable? It binds together the forces of the sale...

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Infographic – The Rise of Influencer Marketing INFOGRAPHIC – THE RISE OF INFLUENCER MARKETING

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Jun 08, 2018

Which recommendation are you more likely to follow, one from a brand representative or one a respected thought leader? Sorry brand reps, the answer is the thought leader. Recommendations from a third party are inherently more reliable. Unlike brands,...

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Your marketing sucks – A B2B poem YOUR MARKETING SUCKS – A B2B POEM

blog article

Jun 08, 2018

Brian Macreadie has had enough of being blitzed with a shower of boring emails. Here, he addresses the issue with a carefully curated poem. In this post, I dedicate a poem to my fellow B2B marketers. It's a poem about avoiding publishing marketin...

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GOOGLE SEO SUCCESS FACTORS GOOGLE SEO SUCCESS FACTORS

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Jun 08, 2018

SEO Success Factors are those elements you can take action on to improve your rankings, traffic, and visibility in Google search. Many Success Factors—but not all—are based on ranking factors, and a number of them deliver bigger results t...

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8 Ways to Write Engaging Email Marketing Copy 8 WAYS TO WRITE ENGAGING EMAIL MARKETING COPY

blog article

Jun 08, 2018

Let’s face it, your recipients have no tolerance for boring writing. You didn’t write the bestselling novel they’ve been looking forward to devouring. They haven’t settled into the sofa with your message in hand, looking forwa...

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How to Unlock ABM Success via Revenue Marketing HOW TO UNLOCK ABM SUCCESS VIA REVENUE MARKETING

blog article

Jun 07, 2018

Marketers are missing major opportunities in their application of ABM. Too often they are so thrilled to finally be working with sales in a way that validates what they do, that they fail to take a leadership position on the powerful possibilities of...

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3 KEY DIFFERENCES BETWEEN AFFILIATE AND REFERRAL MARKETING 3 KEY DIFFERENCES BETWEEN AFFILIATE AND REFERRAL MARKETING

blog article

Jun 05, 2018

The lines tend to be blurry between affiliate and referral marketing, the confusion leads to inefficient campaigns that often never even get off the ground. Do a few Google searches, and there is plenty of solid content geared toward people who offer...

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How to Measure ABM Without Drinking Too Much HOW TO MEASURE ABM WITHOUT DRINKING TOO MUCH

blog article

Jun 05, 2018

This story starts a few years ago. I was head of product marketing at a big data company, and my senior director of inside sales and I realized we had a big problem: after years of trying to get a good lead flow going through inbound marketing, our s...

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10 Successful Broadcast Media Digital Marketing Campaigns 10 SUCCESSFUL BROADCAST MEDIA DIGITAL MARKETING CAMPAIGNS

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Jun 05, 2018

As viewers hopscotch between devices, and new disruptive competitors vie for viewer loyalty, it’s become a fight for consumer attention. Passive content no longer cuts it, and broadcasters need to offer interactive experiences on every digital ...

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5 Emails to Send to Your Customers—and How to Send Them 5 EMAILS TO SEND TO YOUR CUSTOMERS—AND HOW TO SEND THEM

blog article

Jun 05, 2018

Since the first email was sent in 1971, it has grown to be one of the strongest ways to reach your customers. Email is still one of the most underrated but valuable tools for any person who wants to grow their business while also nurturing potential ...

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How do you balance quality with quantity in content marketing? HOW DO YOU BALANCE QUALITY WITH QUANTITY IN CONTENT MARKETING?

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Jun 05, 2018

Brandon Redlinger poses a question for James Carbary, founder of Sweet Fish Media. James explains how he finds the balance.

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Determine if Content is Credible by Asking These 8 Questions DETERMINE IF CONTENT IS CREDIBLE BY ASKING THESE 8 QUESTIONS

blog article

Jun 05, 2018

There’s a mammoth amount of content out there. You can use content created by other companies to learn about just about any business process. But sometimes, because there is such a huge amount of content, it can be hard to determine which conte...

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Five Myths About PPC... Busted! FIVE MYTHS ABOUT PPC... BUSTED!

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Jun 04, 2018

SEMrush recently published its Annual E-Commerce Study, which analyzed 8,000 e-commerce websites across 13 industries. When reviewing the study results, SEMrush team members found that there are some major misconceptions about pay-per-click (PPC) cam...

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Sales and Marketing Stand-ups: The Secret Weapon for Account Based Marketing SALES AND MARKETING STAND-UPS: THE SECRET WEAPON FOR ACCOUNT BASED MARKETING

blog article

Jun 04, 2018

In a recent post, I shared the unfortunate truth that many of us have unrealistic expectations about Account Based Marketing (ABM). In a nutshell, good marketers fall victim to unrealistic expectations for ABM because they don’t fully understan...

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51 SEO & Inbound Marketing Tools (That Actually Work) 51 SEO & INBOUND MARKETING TOOLS (THAT ACTUALLY WORK)

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Jun 02, 2018

But having the right ones sure will help! The goal of this eBook is simple; to provide you with tools we actually believe in. This list is made up only of tools we have actually used ourselves and believe do a great job at what they say they do! In a...

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YOUR ABM SUMMER ROAD TRIP ITINERARY YOUR ABM SUMMER ROAD TRIP ITINERARY

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Jun 01, 2018

Summer can be a slow time of the year for marketers but 2019 planning starts up in September. If Account-Based Marketing is an initiative in your company, you can use that downtime to become an ABM champion within your company. Whether you’re j...

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Infographic – 15 Most Challenging Tasks of Content Marketers INFOGRAPHIC – 15 MOST CHALLENGING TASKS OF CONTENT MARKETERS

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Jun 01, 2018

Content marketers are expected to do a lot. But which of the long list of tasks modern marketers must check off their to-do lists are the most challenging? To gather information for this infographic, the folks at SEMRush and the Content Marketing Ins...

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How to use Econsultancy’s B2B Customer Journey Mapping Canvas HOW TO USE ECONSULTANCY’S B2B CUSTOMER JOURNEY MAPPING CANVAS

blog article

May 31, 2018

Last year I put together Econsultancy’s practical guide to account-based marketing (ABM). With many B2B marketers frustrated and exhausted by generating lots of leads for sales, ABM has emerged as an alternative approach. While putting the guid...

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The Forrester New Wave ABM Platforms Q2 2018 THE FORRESTER NEW WAVE ABM PLATFORMS Q2 2018

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May 31, 2018

In Forrester’s evaluation of the emerging market for account-based marketing (ABM) platforms, we identified the 14 most significant providers  6sense, Demandbase, Engagio, Jambo, Lattice Engines, Madison Logic, MRP, Radius, RollWorks, Tech...

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Creating Buyer Focused Content that Helps Sales Win CREATING BUYER FOCUSED CONTENT THAT HELPS SALES WIN

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May 30, 2018

Creating a content strategy is not an easy feat. While content marketing as a marketing tactic has become widely adopted, there has been the little strategy around creating content that is easily discoverable by sales and also effective and relevant ...

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How to Create a Great E-mail Marketing Campaign in 2018 HOW TO CREATE A GREAT E-MAIL MARKETING CAMPAIGN IN 2018

blog article

May 30, 2018

E-mail is a marketer’s greatest tool and greatest conundrum. E-mail gives marketers access to the potential attention of nearly 4 billion consumers across the world, but it also fills consumers’ inboxes with an avalanche of spam, malware,...

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Instagram for B2B: Why and How? INSTAGRAM FOR B2B: WHY AND HOW?

blog article

May 29, 2018

While Instagram may not seem like a useful tool for B2B at first glance, it is an increasingly popular and important tool to include in a well-rounded social media strategy. It allows you to share photos and videos about your company and what you off...

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5 B2B Email Marketing Goals that Make or Break Results 5 B2B EMAIL MARKETING GOALS THAT MAKE OR BREAK RESULTS

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May 28, 2018

It does a lot of things, and it does them really well. Among B2B marketer - 53% rank emails as the top source of leads - 56% say email helps them stay relevant throughout the buyer’s journey - 59% consider emails as the #1 channel for generatin...

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33 Exceptional Email Marketing Tips in 140 Characters or Less 33 EXCEPTIONAL EMAIL MARKETING TIPS IN 140 CHARACTERS OR LESS

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May 25, 2018

A lot of email marketing lessons can only be discovered with time and testing, and that usually means making mistakes. That said, there are many other email marketing lessons that you can learn from others – others who have already made those m...

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Marketer’s Guide to the GDPR MARKETER’S GUIDE TO THE GDPR

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May 25, 2018

Effective May 25, 2018, the EU’s General Data Protection Regulation (GDPR) is reshaping how marketing teams around the world engage with EU citizens. Some marketing gurus proclaim the GDPR is the end of marketing as we know it, while others see...

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HOW TO GROW INFLUENCE AND CREDIBILITY WITH ABM HOW TO GROW INFLUENCE AND CREDIBILITY WITH ABM

blog article

May 24, 2018

these are just a few “confessions” from real ABM marketers at the 2018 ABM Innovation Summit in April. Despite the market wind clearly being in the sails of ABM, many marketers worry that they don’t have the necessary credibility to...

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2018 STATE OF B2B MARKETING TECHNOLOGY 2018 STATE OF B2B MARKETING TECHNOLOGY

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May 23, 2018

The marketing technology landscape is ever evolving  Scott Brinker’s 2018 Marketing Technology Landscape “Supergraphic” revealed there is 6,829 marketing technologies on the market, 27% growth compared to last year. This consta...

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Account-Based Marketing In 5 Minutes Or Less ACCOUNT-BASED MARKETING IN 5 MINUTES OR LESS

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May 23, 2018

We’ve talked a lot about account-based marketing (ABM) recently and the general consensus around here is that it’s good for you, your brand, and your bottom line. There are a lot of tactics to juggle, inbound and outbound when building an...

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B2B Marketing Campaign Ideas for the Bottom of the Funnel B2B MARKETING CAMPAIGN IDEAS FOR THE BOTTOM OF THE FUNNEL

blog article

May 22, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. From helping them understand that they have a problem at the top of the funnel, to offering solutions in the middle of the funnel to con...

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17 ABM Statistics that will make you rethink your 2018 strategy 17 ABM STATISTICS THAT WILL MAKE YOU RETHINK YOUR 2018 STRATEGY

blog article

May 21, 2018

But just like with other marketing concepts, there’s a lot of hype around the topic that makes people doubt its effectiveness. To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statisti...

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HOW DO FACEBOOK ADS WORK? HOW DO FACEBOOK ADS WORK?

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May 21, 2018

Facebook is hands-down the most powerful and complete ad targeting platform in the world. With over 1.3 billion daily active users, who spend 1,500 minutes scrolling their feed each month. Brands utilizing Facebook Ads have the unmatchable ability to...

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Content Marketing Minute: How to Set Content Marketing Goals CONTENT MARKETING MINUTE: HOW TO SET CONTENT MARKETING GOALS

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May 21, 2018

As the director of content strategy for Contently, this is a question I ask marketers every week. There's often a long pause on the conference line, followed by something like, "Well, we were hoping you'd tell us that." While I can&...

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Account-Based Marketing: the Most Lucrative Market At Your Fingertips ACCOUNT-BASED MARKETING: THE MOST LUCRATIVE MARKET AT YOUR FINGERTIPS

blog article

May 17, 2018

As a B2B marketer, you have probably heard of account-based marketing (ABM), which is sometimes referred to as customer-based marketing. ABM is widely used in B2B marketing because it’s well suited to the long sales cycle, helps build customer ...

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Pagely Adds Iconic Brand NGINX to Managed WordPress Hosting Platform PAGELY ADDS ICONIC BRAND NGINX TO MANAGED WORDPRESS HOSTING PLATFORM

blog article

May 17, 2018

NGINX is the force behind a wildly popular open source project that now powers more than 400 million websites around the world, including major brands such as American Express, Starbucks, Bank of America, Buzzfeed, and Comcast. Originally launching i...

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Study Finds Marketers Are Increasing Spend on Original Video Content STUDY FINDS MARKETERS ARE INCREASING SPEND ON ORIGINAL VIDEO CONTENT

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May 16, 2018

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Statistics show...

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5 Ways Account-Based Marketing will Change in 2018 5 WAYS ACCOUNT-BASED MARKETING WILL CHANGE IN 2018

blog article

May 16, 2018

Around this time every year, a rash of articles pops up predicting various upcoming business trends. And it makes sense. The end of the year is a natural time budget, planning, and pace wise to reflect on the year has gone by and plan for a more pros...

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Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing THREE WAYS TO INCREASE BOTTOM-OF-FUNNEL LEADS USING DATA-DRIVEN MARKETING

blog article

May 16, 2018

Data-driven marketing (DDM) is simply a broad strategy that places emphasis on audience analytics, consumer insights, and predictive intelligence. Data-driven marketing uses insight from customers and prospects to deliver targeted messages, offers, a...

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THE NEXT INDUSTRIAL REVOLUTION THE NEXT INDUSTRIAL REVOLUTION

whitepaper

May 15, 2018

Forrester Research estimates that cross-border B2B e-commerce transactions will reach US $1.2 trillion by 2021.1 With the advent of the internet and digitalization, the opportunity for companies to boost revenues by tapping global markets and to driv...

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The Noob Guide To Online Marketing. THE NOOB GUIDE TO ONLINE MARKETING.

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May 15, 2018

The Noob Guide To Online Marketing. This comprehensive infographic outlines a 24-week approach to eight different types of online marketing. Everything you need to know to research, create, launch and track successful online B2B marketing campaigns.

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TOP 7 SIGNS YOUR ABM STRATEGY MIGHT BE IN TROUBLE TOP 7 SIGNS YOUR ABM STRATEGY MIGHT BE IN TROUBLE

blog article

May 15, 2018

When was the last time you checked in on your Account-Based Marketing (ABM) strategy? Specifically, when was the last time you took a great big bird’s-eye view of its performance? Or spent time understanding its impact on your business objectiv...

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How To Measure Success In Content Marketing HOW TO MEASURE SUCCESS IN CONTENT MARKETING

whitepaper

May 14, 2018

What content does a high-value prospect enjoy? The more directly you can craft the content you create to your prospect's taste, the easier it is to demonstrate the real-world value of the work you do. ScribbleLive's How To Measure Success in ...

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Get Ready For The Amazon Ad Network? GET READY FOR THE AMAZON AD NETWORK?

blog article

May 14, 2018

Two of the biggest names in business — Google and Amazon — may have just started down a collision course for your advertising dollars. Late last month, Amazon quietly stopped purchasing product listing advertisements from Google. These ty...

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Six Important Points About the State of B2B Content Marketing SIX IMPORTANT POINTS ABOUT THE STATE OF B2B CONTENT MARKETING

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May 11, 2018

Content marketing in the Digital Age has been popular among B2C companies for years, and B2B firms are catching up quickly. However, despite understanding the need for digital marketing content and wide adoption of the strategy many B2B companies are...

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LinkedIn Study: 75% of B2B Marketers Believe Video Is King LINKEDIN STUDY: 75% OF B2B MARKETERS BELIEVE VIDEO IS KING

blog article

May 11, 2018

For B2B marketers, the process of creating and refining a message that can be used to efficiently communicate with clients is a never-ending, but rewarding one. In marketing, the message is key, and making sure that potential and existing clients tru...

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5 ‘PEOPLE’ SECRETS OF HIGH-PERFORMING KEY ACCOUNT MANAGERS 5 ‘PEOPLE’ SECRETS OF HIGH-PERFORMING KEY ACCOUNT MANAGERS

whitepaper

May 08, 2018

The nature of matrix enterprises - large global behemoths with multiple people across multiple geographies, functions and lines of business (LOBs) - is that several people are involved in a single high-value purchase decision. The best Key Account Ma...

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17 Digital Marketing Metrics You Should Be Tracking In 2018 17 DIGITAL MARKETING METRICS YOU SHOULD BE TRACKING IN 2018

blog article

May 08, 2018

Digital commerce is fast outpacing the traditional brick-and-mortar way of doing business. Even online sales seem to be catching up with in-store sales. According to Big Commerce, e-store sales grew by 23% in 2017. With this in mind, a lot of SMBs ha...

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Mega Trends Shaping The App Marketing in 2018 MEGA TRENDS SHAPING THE APP MARKETING IN 2018

blog article

May 08, 2018

Advancements in the digital arena are coming so fast that it seems a hard nut to crack to keep pace with these offerings. In case, the scenario seems identical, let me console you, you are not alone. You are among hundreds and thousands of marketers ...

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Essential Marketing Tips For Small Businesses ESSENTIAL MARKETING TIPS FOR SMALL BUSINESSES

blog article

May 08, 2018

No matter what kind of company you are, you will rely on marketing to bring new customers, clients, and investors into the fold. For small businesses, this is even more important, especially if they hope to expand in the years to come. Yet there is a...

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Latest Trends In Social Media Marketing B2B & B2C LATEST TRENDS IN SOCIAL MEDIA MARKETING B2B & B2C

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May 04, 2018

Social media has overtaken many traditional forms of marketing as one of the top channels for digital brands. B2B and B2C buyers have always had slightly different habits, causing the top social networking for each to be different. We’ll observ...

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4 B2B Website Features to Emulate in Your Next Redesign 4 B2B WEBSITE FEATURES TO EMULATE IN YOUR NEXT REDESIGN

blog article

May 03, 2018

A website redesign is no small undertaking, and (hopefully) it’s not the kind of thing that comes up every month. Redesigns are long-term strategic projects. They need to be done with very specific goals and timeframes in mind. Without due fore...

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New Microsoft Audience Network uses LinkedIn and Bing Search to power AI driven marketing solutions NEW MICROSOFT AUDIENCE NETWORK USES LINKEDIN AND BING SEARCH TO POWER AI DRIVEN MARKETING SOLUTIONS

blog article

May 03, 2018

Microsoft announced today the launch of the Microsoft Audience Network, a new AI-based display platform for advertisers that uses data from Bing, LinkedIn and others to target audiences. Powered by the Microsoft Graph, the new advertising network wil...

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3 Easy Steps to Grow Your Email List 3 EASY STEPS TO GROW YOUR EMAIL LIST

blog article

May 02, 2018

The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Email marketing doesn't work unless you build a list of people to send mess...

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Why Blogging is an Important Part of Your Content Marketing Strategy WHY BLOGGING IS AN IMPORTANT PART OF YOUR CONTENT MARKETING STRATEGY

blog article

May 02, 2018

When I sat down to write a blog today, I’ll be honest… I was struggling for ideas. As is often the case when confronted by a blank page, I started down the spiral that I think most creative types know well. And where did I find myself, a...

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How to position your brand as a knowledge centre through content HOW TO POSITION YOUR BRAND AS A KNOWLEDGE CENTRE THROUGH CONTENT

blog article

May 01, 2018

Positioning your brand as an educator with deep domain knowledge could be considered your online value proposition (OVP) and help your wider organisation pivot their approach by doing something your competition is not. This starts with your audience,...

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3 WAYS PARTNERSHIPS ARE CRITICAL TO B2B MARKETING SUCCESS 3 WAYS PARTNERSHIPS ARE CRITICAL TO B2B MARKETING SUCCESS

blog article

Apr 30, 2018

We’re deep into the “I’ve got good news and bad news” phase of modern marketing. Unfortunately, the good news is the same as the bad news: “Yay! Marketing is being heavily relied on to drive business value finally! Oh, w...

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How to Tap ABM Success via Customer Journey Mapping HOW TO TAP ABM SUCCESS VIA CUSTOMER JOURNEY MAPPING

blog article

Apr 30, 2018

It’s marketing conference season and there are several recurring themes: ABM, the need for good data and the customer journey and ABM needs good data and the customer journey needs good data. The theme I have not seen much of is ABM and the cus...

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SEO Pricing in 2018: How Much Does SEO Cost Infographic SEO PRICING IN 2018: HOW MUCH DOES SEO COST INFOGRAPHIC

infographic

Apr 26, 2018

This happens because a non-technical person who is not associated with SEO does not know about the ideal SEO package. Amongst all the chaos between which SEO package to choose and what all services should be selected, Blurbpoint Media brings you the ...

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How to Differentiate Yourself From the Competition HOW TO DIFFERENTIATE YOURSELF FROM THE COMPETITION

blog article

Apr 26, 2018

The primary goal of an industrial content marketing strategy is to get your company noticed and grab the attention of potential customers. To do that, you have to differentiate yourself. But, of course, your competition is trying to accomplish the ex...

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GDPR AND ACCOUNT BASED MARKETING GDPR AND ACCOUNT BASED MARKETING

blog article

Apr 25, 2018

GDPR is the new EU-wide regulation rolling out on 25th May 2018 but so much of the content available online is vague and difficult to understand. You can only collect and use personal information if you have done so according to one of several differ...

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Content Marketing’s Evolution: The Age of Hyper-Personalization and Automation CONTENT MARKETING’S EVOLUTION: THE AGE OF HYPER-PERSONALIZATION AND AUTOMATION

whitepaper

Apr 25, 2018

This report from Seismic and Demand Metric finds that 64% of marketers believe that sales team support and enablement is their top objective this year, only second to lead generation. More so, 80% of respondents indicate that their objectives are bet...

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Account Based Marketing and GDPR: A Practical Guide. ACCOUNT BASED MARKETING AND GDPR: A PRACTICAL GUIDE.

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Apr 25, 2018

The EU is rolling out the new GDPR (General Data Protection Regulations) regulations to all 28 member states (including the UK), with it becoming effective on 25th May 2018. It will affect all organizations that control or process the data of EU citi...

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5 Sales Life Hacks to Master the Art of B2B Selling 5 SALES LIFE HACKS TO MASTER THE ART OF B2B SELLING

whitepaper

Apr 24, 2018

How to generate more revenue by building new sales habits. Tips and tricks to move opportunities smoothly through the pipeline. Which innovations in sales processes can boost your sales

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Put your GDPR and Account Based Marketing concerns to rest PUT YOUR GDPR AND ACCOUNT BASED MARKETING CONCERNS TO REST

blog article

Apr 24, 2018

As you all know, the new regulations for e-privacy will come into force on May 25. Understandably, there's been quite a lot of noise and discussions around what this means for marketers, and for us all as individuals. Since we work with B2B organ...

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Using Data to Steer Your Content Marketing Strategy USING DATA TO STEER YOUR CONTENT MARKETING STRATEGY

blog article

Apr 24, 2018

Social media has become the go-to location for campaign planning, for sussing out new market opportunities, compiling data and reinforcing creative messaging. And why not? Social media scraping provides fantastic insight into the issues and motivatio...

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How Does ABM Fit With Inbound Marketing HOW DOES ABM FIT WITH INBOUND MARKETING

blog article

Apr 23, 2018

What is Account-Based Marketing  (ABM) and how does it align with inbound marketing? We explore different ABM maturity levels and starting points to see how it can fit in tangent with inbound. Also known as key-account targeting, Account Based M...

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How to Create Your First Content Funnel in 6 Steps HOW TO CREATE YOUR FIRST CONTENT FUNNEL IN 6 STEPS

blog article

Apr 23, 2018

I work with SaaS companies who are in the midst of scaling up. That means a couple of things: they’ve nailed down product or market fit, they’ve been around for a few years, a handful of people in the company have done everything to get t...

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B2B DATA CLEANSING STEP-BY-STEP FOR QUALITY ANALYSTS B2B DATA CLEANSING STEP-BY-STEP FOR QUALITY ANALYSTS

whitepaper

Apr 18, 2018

A new report by Royal Mail Data Services revealed that poor data quality puts many UK organizations at risk of non-compliance with the General Data Protection Regulation. The report is based on an online survey of 281 brands and agencies in the UK. H...

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‘Accounts’ From TwentyThree is Built for Your Video ABM Strategy ‘ACCOUNTS’ FROM TWENTYTHREE IS BUILT FOR YOUR VIDEO ABM STRATEGY

blog article

Apr 18, 2018

Account-based-marketing, or ABM, is an integral vertical of a marketing strategy, used to target strategic accounts for B2B businesses. Whether it’s advertising, outbound sales emails, or events, ABM has been evolving into a new and necessary s...

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Prepare To Revitalise Your Go-To-Market Strategies With Account-Based Marketing PREPARE TO REVITALISE YOUR GO-TO-MARKET STRATEGIES WITH ACCOUNT-BASED MARKETING

blog article

Apr 18, 2018

How customers buy and own technology is becoming more dynamic and less traditional. From demand generation to sales strategy and channel management, the next five years will bring significant changes to established technology service providers’...

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Simple Builds Marketing Ops Platform On Microsoft Technology SIMPLE BUILDS MARKETING OPS PLATFORM ON MICROSOFT TECHNOLOGY

blog article

Apr 18, 2018

Simple will use infrastructure and platform technologies from Microsoft to further develop its Marketing Resource Management software. The Australian company has announced it will build its marketing ops tools atop the Microsoft Business Applications...

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Six brilliant examples of B2B video content (& why they SIX BRILLIANT EXAMPLES OF B2B VIDEO CONTENT (& WHY THEY'RE SO GOOD)

blog article

Apr 18, 2018

In fact, brands are now becoming more creative than ever before, leading to an increase in enthusiasm for the medium within B2B circles. According to a recent study by LinkedIn, the majority of B2B marketers now view video as the most important and c...

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Big Data: How to gather, analyze & react to drive Marketing ROI BIG DATA: HOW TO GATHER, ANALYZE & REACT TO DRIVE MARKETING ROI

whitepaper

Apr 17, 2018

Thad Kahlow discusses combining the science and art of big data. Topics covered include: closing the loop and tracking awareness, engagement measuring, conversions to sale, deep-channel optimization, which data to use for customer segmentation, perso...

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Gaining Long-Term Care Placements with Digital Ads GAINING LONG-TERM CARE PLACEMENTS WITH DIGITAL ADS

whitepaper

Apr 17, 2018

In the world of long-term care and assisted living facilities, a unique opportunity exists for the adoption of new marketing strategies. We're all familiar with how labor-intensive the traditional methods of gaining leads and increasing admission...

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Winning Through Niche Content Marketing WINNING THROUGH NICHE CONTENT MARKETING

whitepaper

Apr 17, 2018

This Social Business Journal provides case studies from brands that have been notably successful at identifying niche audiences and developing content for them. Content marketing success depends on determining your niche audience and delivering the c...

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Account Based Marketing with Madison Logic ACCOUNT BASED MARKETING WITH MADISON LOGIC

video

Apr 16, 2018

ActivateABMTM helps you convert your best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey.  It brings sales and marketing together with integrated buyer insights and Journey Optimization...

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LinkedIn survey finds 62 per cent of B2B marketers prefer video as an advertising format LINKEDIN SURVEY FINDS 62 PER CENT OF B2B MARKETERS PREFER VIDEO AS AN ADVERTISING FORMAT

blog article

Apr 16, 2018

It turns out that almost two thirds of B2B marketers prioritise video over other creative formats. According to The Drum, LinkedIn ran a poll across the UK and Ireland between February and March 2018, and 62 per cent of 202 participants said that tha...

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2018 STATE OF ACCOUNT-BASED MARKETING 2018 STATE OF ACCOUNT-BASED MARKETING

whitepaper

Apr 14, 2018

B2B buyers are increasingly expecting Amazon like experiences with recommendations and offerings tailored to their unique interests and behaviors. While 35% of respondents to Demand Gen Report’s 2017 ABM Benchmark Survey noted that they are doi...

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Using Content Marketing to Target Customer Interactions USING CONTENT MARKETING TO TARGET CUSTOMER INTERACTIONS

blog article

Apr 12, 2018

Trio of three dealership marketing expert set to explore how data and analytics drive content creation during panel discussion, “Using Content Marketing to Target Customer Interactions.” Built around the theme, “Intelligence Driven ...

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ADVANCES IN EMAIL TECHNOLOGY ARE DELIVERING TANGIBLE BUSINESSES BENEFITS ADVANCES IN EMAIL TECHNOLOGY ARE DELIVERING TANGIBLE BUSINESSES BENEFITS

blog article

Apr 11, 2018

Email continues to be the most frequently used communication medium for businesses of all sizes and in all sectors. From a marketing perspective, it’s been shown that email marketing easily outperforms social marketing when it comes to conversi...

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Four B2B Marketing Trends That Will Define 2018 FOUR B2B MARKETING TRENDS THAT WILL DEFINE 2018

blog article

Apr 10, 2018

Eighteen is the age of adulthood, so perhaps it’s fitting that in 2018 some major emerging trends in B2B marketing will start to show signs of maturation. Like 18-year-olds (who are still teenagers, after all), some of these trends will still b...

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Content Marketing Network Taboola blocks Crypto Ads CONTENT MARKETING NETWORK TABOOLA BLOCKS CRYPTO ADS

blog article

Apr 09, 2018

Taboola is a decade old content marketing network based out of New York City. They provide solutions for marketers and advertisers by recommending content to users based on what they read. This includes “Recommended for you” and “Re...

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THE DIGITAL ADVERTISING EVOLUTION THE DIGITAL ADVERTISING EVOLUTION

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Apr 08, 2018

Capturing consumer attention in advertising is becoming more difficult. More consumers are multitasking
during TV and streaming video, and ad blockers and bots limit reach and skew data. Dig deeper into our
survey to see how these digit...

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3 Content Strategy Lessons From Iconic Brands 3 CONTENT STRATEGY LESSONS FROM ICONIC BRANDS

blog article

Apr 05, 2018

Had you grown up in the New York metropolitan area some forty-plus years ago, you would remember Sy Syms. The commercials for his eponymous chain of off-price clothing stores ran on TV and radio night and day. According to Wikipedia: “At its he...

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How to Measure the Effectiveness of Account-Based Advertising HOW TO MEASURE THE EFFECTIVENESS OF ACCOUNT-BASED ADVERTISING

blog article

Apr 04, 2018

Digital Marketers Are Looking at Advertising Through an Account-Based Lens. How do you measure the impact of your digital advertising campaigns? Traditionally, B2B marketers have focused on direct response metrics like click-through rate, cost per th...

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ABM and MAP Will Make a Good Pair At Marketo 2018 ABM AND MAP WILL MAKE A GOOD PAIR AT MARKETO 2018

blog article

Apr 03, 2018

We love Marketo, Eloqua, all your major marketing automation platforms. You name it. These platforms are integral to our clients’ match stacks, alongside ABM and CRM. Here’s why: 1. Your MAP and CRM systems hold highly valuable data. Inte...

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New ABM Research: Real Practitioners’ Experiences with Account-Based Marketing NEW ABM RESEARCH: REAL PRACTITIONERS’ EXPERIENCES WITH ACCOUNT-BASED MARKETING

blog article

Apr 03, 2018

By now, most B2B organizations have been exposed to the promise of account-based marketing (ABM) and have either adopted it, piloted it, or put it on their strategic roadmap. That’s why now is a good time to step back and reevaluate the strateg...

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B2B Blogging Tips to Create Articles Your Audience Can’t Resist B2B BLOGGING TIPS TO CREATE ARTICLES YOUR AUDIENCE CAN’T RESIST

blog article

Apr 02, 2018

We’ve all been there, staring at a blank screen willing great blog topics into existence. The writing isn’t usually the hard part. It’s the idea generation that’s tough. Don’t worry, we’ve got a few easy-to-follow ...

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HOW TO WRITE SUCCESSFUL TRADE SHOW MARKETING COPY HOW TO WRITE SUCCESSFUL TRADE SHOW MARKETING COPY

blog article

Apr 02, 2018

Marketing your business at a trade show is one of the most effective ways to promote your business, but only if it’s done right. Throughout a trade show, you’ll meet a variety of potential customers and clients, but you’ll be surrou...

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The Frontier Series: Digital marketing and water technology THE FRONTIER SERIES: DIGITAL MARKETING AND WATER TECHNOLOGY

blog article

Apr 02, 2018

Ari Kaufman is a leading innovator in digital marketing and water technology innovation. Hank Torbert, a founder of The Frontier Conference, interviews him on the state of the industry. Ari, you successfully led digital media startups, turnarounds, a...

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A five-step planning process for content marketers (with eight useful tools) A FIVE-STEP PLANNING PROCESS FOR CONTENT MARKETERS (WITH EIGHT USEFUL TOOLS)

blog article

Apr 01, 2018

I don’t doubt this approach has worked for some companies and people out there, but I often find that a lot of content marketing falters in the long term because of a lack of planning. A lack of planning means a lack of structure, and more than...

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LinkedIn Goes All-In On Video Marketing LINKEDIN GOES ALL-IN ON VIDEO MARKETING

blog article

Mar 29, 2018

Video has a proven track record of being the most efficient way to capture an audience’s attention on social media. LinkedIn made its first move a few months back, allowing users to share organic, native or uploaded videos on its platform. Indi...

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The State of Enterprise SEO THE STATE OF ENTERPRISE SEO

infographic

Mar 28, 2018

SEO teams at enterprises are constantly trying to keep ahead of the evolving ranking factors in Search. Our infographic this month, powered by Northstar Inbound, uncovers some of the current realities and trends that matter to SEO teams everywhere.

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7 Essential Ingredients You Need in your Marketing Strategy 7 ESSENTIAL INGREDIENTS YOU NEED IN YOUR MARKETING STRATEGY

blog article

Mar 28, 2018

A good digital marketing strategy is a bit like a recipe for your favourite dish. Each requires a combination of subtle flavours. A dash of this, a dollop of that. The ingredients you use should complement each other, and they should collectively pro...

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3 Important Inbound Marketing and HubSpot Services for B2B Companies 3 IMPORTANT INBOUND MARKETING AND HUBSPOT SERVICES FOR B2B COMPANIES

blog article

Mar 27, 2018

One of the major things that any company needs to keep in mind – no matter in what capacity they might be working in – is to find the best strategy possible that will help maximise the investment they’ve put into their marketing eff...

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Inbound Marketing for ISVs: Which Direction is Your Marketing Headed? INBOUND MARKETING FOR ISVS: WHICH DIRECTION IS YOUR MARKETING HEADED?

blog article

Mar 27, 2018

Inbound marketing can help ISVs attract more traffic to their websites and convert more site visitors to leads. With limited time, resources, and—let’s face it—patience, for marketing, you want to get the most significant return you...

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Digital Marketing For Small Businesses DIGITAL MARKETING FOR SMALL BUSINESSES

blog article

Mar 26, 2018

In today’s digital economy, social media is an essential part of the marketing strategy of businesses who intend to engage their customers and solicit feedback on their products and services. Due to the immense competition for the limited atten...

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Digital Marketing Industry in 2018 DIGITAL MARKETING INDUSTRY IN 2018

infographic

Mar 24, 2018

Digital Marketing has become one of the prime marketing strategies of the current times and is there for a long run. Marketing has turned to digital marketing now. Digital marketing is a dynamic field. It has changed a lot over a past five years and ...

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Digital Marketing Software Market Shows Robust Growth In Future DIGITAL MARKETING SOFTWARE MARKET SHOWS ROBUST GROWTH IN FUTURE

blog article

Mar 24, 2018

Digital marketing involves promotion of services or products through electronic media with the help of digital technologies such as search engine optimization (SEO), search engine marketing (SEM), content marketing, data-driven marketing and e-commer...

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Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat SNAPCHAT USAGE AND ADVERTISING: A MARKETER’S GUIDE TO MAXIMIZING RETURNS FROM SNAPCHAT

blog article

Mar 21, 2018

Ever since Snap went public in March 2017, the company’s stock prices had been witnessing a steady decline. Throughout this phase, there was a clear sense of lack of growth for Snapchat. The numbers did not really have marketers drooling. Emark...

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ACCOUNT-BASED MARKETING STRATEGY ACCOUNT-BASED MARKETING STRATEGY

whitepaper

Mar 20, 2018

Half of marketing influencers consider aligning their initiatives with sales teams a top priority for an ABM strategy in 2018. But what priorities should your ABM strategy include? To help you answer this question, Ascend2 and our Research Partners f...

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Getting intimate: 10 tips for personalising your ABM content GETTING INTIMATE: 10 TIPS FOR PERSONALISING YOUR ABM CONTENT

blog article

Mar 20, 2018

Personalising your content and campaigns could help you outsell your nearest competitor by 20 per cent. This is according to numerous studies and probably isn’t new news to you. And yet many organisations considering an ABM strategy are hesitan...

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Marketing Post-GDPR: Two Tribes of Marketing MARKETING POST-GDPR: TWO TRIBES OF MARKETING

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Mar 20, 2018

Marketers have split down the middle when it comes to their preparation for GDPR. – 55% have taken a marketing-first approach and 45% have taken a legal-first approach. Why does that matter? Well those with a marketing-first approach have put t...

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Top 10 Social Selling Tools TOP 10 SOCIAL SELLING TOOLS

blog article

Mar 20, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales proce...

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How to Measure Your Content Marketing Efforts HOW TO MEASURE YOUR CONTENT MARKETING EFFORTS

infographic

Mar 19, 2018

Content marketing can be a powerful tool for building brand awareness, encouraging consideration of your product or service, and converting prospects into leads and customers. All those steps on the sales journey are important, but how, exactly, do y...

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Data-driven B2B Lead Generation DATA-DRIVEN B2B LEAD GENERATION

whitepaper

Mar 18, 2018

Advances in a B2B lead generation have taken form in a new data-driven approach, leaving the funnel-like process behind. This White Paper takes a look at how data and analytics can transform into value at each phase of the company buying journey ...

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How Mature Is Your Marketing Strategy? HOW MATURE IS YOUR MARKETING STRATEGY?

whitepaper

Mar 18, 2018

If you’ve ever wondered, “How am I doing?” when it comes to implementing an omnichannel marketing strategy — you’re not alone. Providing a relevant, engaging customer experience across all channels is easier said than do...

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The best digital marketing stats we’ve seen this week THE BEST DIGITAL MARKETING STATS WE’VE SEEN THIS WEEK

blog article

Mar 16, 2018

A new study by Rakuten - which is taken from a survey of over 1,000 marketers from the US, UK, France, Germany and Asia-Pacific (APAC) regions - has revealed that marketers will waste on average 26% of their budget in 2018 on the wrong channels or st...

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All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018 ALL NEW! B2B MARKETING AUTOMATION PLATFORMS MARKETER’S GUIDE UPDATED FOR 2018

blog article

Mar 16, 2018

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software i...

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Data Is Enabling Smarter Marketing, Says Datorama CMO DATA IS ENABLING SMARTER MARKETING, SAYS DATORAMA CMO

blog article

Mar 16, 2018

Marketing intelligence sofware will become more mainstream in the next six to 18 months, argues Leah Pope, global CMO of martech company Datorama. “Marketing intelligence is a fairly new, emerging market. Marketing analytics has been around for...

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Crafting a B2B Marketing Strategy With Flow in Mind CRAFTING A B2B MARKETING STRATEGY WITH FLOW IN MIND

blog article

Mar 15, 2018

I was first introduced to the concept of flow as we reworked our brand story. The brainchild of psychologist Mihaly Csikszentmihalyi, flow is the engaged focus in an activity that brings an elevated level of enjoyment and fulfillment. The concept of ...

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STRATEGIES FOR GROWTH MARKETERS IN B2B CUSTOMER ENGAGEMENT STRATEGIES FOR GROWTH MARKETERS IN B2B CUSTOMER ENGAGEMENT

whitepaper

Mar 14, 2018

The Engagement Economy - the reality that we consume and market in today is a fast unraveling era where everyone and everything is connected. Consumer expectations have shifted to expect more from the brands and vendors they buy from - they seek a mo...

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March 2018 Marketing and Holiday Planning MARCH 2018 MARKETING AND HOLIDAY PLANNING

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Mar 14, 2018

Spring is just a few weeks away; disregard what Punxsutawney Phil thinks. Now is the time to evaluate and plan your spring marketing. Do you need to do a little spring cleaning and get your list segmented? Maybe your business is off to a slower start...

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B2B Influencer Marketing Whitepaper B2B INFLUENCER MARKETING WHITEPAPER

whitepaper

Mar 13, 2018

Most business to business (B2B) marketers use content marketing to attract new business and maintain a strong brand presence online. It’s no surprise that the B2B industry is now exploring if they should execute influencer campaigns to support ...

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Why your headlines are worth almost all your content marketing efforts (and how to improve them) WHY YOUR HEADLINES ARE WORTH ALMOST ALL YOUR CONTENT MARKETING EFFORTS (AND HOW TO IMPROVE THEM)

blog article

Mar 13, 2018

There was a part of me that used to think that people cared deeply about how good a piece of content looked, how it was written and what it had to say. I’m sure some people still do care about these things, but let’s not kid ourselves tha...

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5 Proven Social Media Engagement Strategies for 2018 5 PROVEN SOCIAL MEDIA ENGAGEMENT STRATEGIES FOR 2018

blog article

Mar 13, 2018

In the world of social media marketing, the word "engagement" gets thrown around a lot, but few brands actually know how to achieve it. Brands might pursue the low-effort game of tweeting, ‘gramming, feeding Facebook, and Linkedin-ing...

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Is Your Marketing Strategy Stuck In The Past? IS YOUR MARKETING STRATEGY STUCK IN THE PAST?

blog article

Mar 13, 2018

There are lots of things that get better with age — wine, cheese, how you look in a monocle, etc. Unfortunately, your marketing strategy is not one of these things. On the contrary, unless you are constantly refreshing your approach and pursuin...

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Fujitsu Explains What Makes a Great Account-Based Marketer FUJITSU EXPLAINS WHAT MAKES A GREAT ACCOUNT-BASED MARKETER

blog article

Mar 13, 2018

Account-based marketing (ABM) has accrued a certain level of popularity among big-name brands over the past couple of years; but now, with the passing of time, it is now becoming evident that the marketing tactic certainly isn’t for everyone. W...

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TRENDS IN INBOUND MARKETING TACTICS TRENDS IN INBOUND MARKETING TACTICS

blog article

Mar 12, 2018

It's now nearly ten years since the concept of Inbound Marketing was coined by Brian Halligan and Dharmesh Shah as defined in their 2009 book; Inbound Marketing: Get Found Using Google, Social Media and Blogs. It was later updated to be less narr...

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10 Easy Subject Line Tester Tools to Boost Email Opens 10 EASY SUBJECT LINE TESTER TOOLS TO BOOST EMAIL OPENS

blog article

Mar 11, 2018

Do you struggle to get prospects to open your emails? Is writing witty subject lines a little outside your comfort zone? Wish you had a magic tool to help you write better, more eye-catching subject lines, faster? Well, the good news is that such a t...

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Does your B2B marketing pay off? DOES YOUR B2B MARKETING PAY OFF?

infographic

Mar 10, 2018

It’s a sad fact that board members and company execs don’t always respect or understand the impact made by marketing departments.

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The GDPR may be good for inbound marketers, but it THE GDPR MAY BE GOOD FOR INBOUND MARKETERS, BUT IT'S NO EXCUSE FOR CRAP CONTENT

blog article

Mar 09, 2018

A marketing friend recently pointed out an observation: all the GDPR best practice guides are recommending the same thing. Namely, to go all in on inbound, content-led campaigns (so potential customers are willing to offer up their personal data). Th...

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Bev Burgess keynote presentation at The B2B Marketing ABM Conference 2018 BEV BURGESS KEYNOTE PRESENTATION AT THE B2B MARKETING ABM CONFERENCE 2018

video

Mar 08, 2018

In this closing keynote session at B2B Marketing Account-based everything, Bev Burgess, the woman who literally wrote the book on ABM, pulls together the various strands discussed during the day. Hear her sage advice on how to be successful with acco...

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A Recipe for Successful ABM featuring Craig Rosenberg A RECIPE FOR SUCCESSFUL ABM FEATURING CRAIG ROSENBERG

blog article

Mar 08, 2018

Welcome to this edition of Modern Marketing Point of View. Today we hear from the incomparable Craig Rosenberg, Chief Analyst and Co-Founder at TOPO. Craig joins us to discuss what’s changing in demand gen, what is and isn’t working in ma...

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8 KPIs Every Sales Manager Should Measure in 2018 8 KPIS EVERY SALES MANAGER SHOULD MEASURE IN 2018

blog article

Mar 08, 2018

Sales managers -- and particularly field sales managers -- can often feel like they are trapped in a fog. Without a regular physical presence in the field, it’s difficult to keep tabs on their team and business operations. Instead, they rely he...

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what does an account based marketing agency do? WHAT DOES AN ACCOUNT BASED MARKETING AGENCY DO?

infographic

Mar 07, 2018

Six & Flow flip the funnel on its head. We define target accounts, build strategies to that help with their challenges and drive high value leads back into your sales process.

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Where to Start With Digital Marketing WHERE TO START WITH DIGITAL MARKETING

blog article

Mar 07, 2018

Higher education communications professionals need to understand and apply digital marketing as part of their toolkit in order to stay relevant in a highly competitive marketplace. Digital marketing refers to the many ways you can reach and market to...

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How to Perform a Competitive Analysis of Your Brand HOW TO PERFORM A COMPETITIVE ANALYSIS OF YOUR BRAND

blog article

Mar 07, 2018

Let’s find out how to perform a competitive analysis – and how you can use that information to your advantage. Why do you need a competitive analysis? Building a successful marketing plan requires knowing your customers and their pain poi...

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Step-by-Step Guide to Content Marketing STEP-BY-STEP GUIDE TO CONTENT MARKETING

blog article

Mar 06, 2018

What do this campaign and this article have in common? They’re both examples of great content marketing, a strategy that has gotten a lot of buzz in the marketing world over the past few years. So…what exactly is content marketing? Let&r...

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B2B Marketing Ignite 2018 B2B MARKETING IGNITE 2018

video

Mar 05, 2018

Find out what why B2B Marketing Ignite is the biggest and most exciting B2B growth marketing event on the planet.

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SEO Management Best Practices SEO MANAGEMENT BEST PRACTICES

whitepaper

Mar 04, 2018

SEO management involves integrating different parts of SEO to accomplish your online goals, including driving more leads, increasing your brand exposure and grow your share of traffic. Today, with more than 51% of traffic coming from organic search, ...

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Top of Mind Marketing: Email List Strategy TOP OF MIND MARKETING: EMAIL LIST STRATEGY

whitepaper

Mar 03, 2018

A healthy contact list is a key to email marketing success. In order to take a closer look at how marketers approach email list management and what they view as the most significant challenges, iContact partnered with Ascend2 to survey marketing deci...

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Good to Great ABM Programs | Summary of Matt Senatore’s Research, presented at B2BMX GOOD TO GREAT ABM PROGRAMS | SUMMARY OF MATT SENATORE’S RESEARCH, PRESENTED AT B2BMX

blog article

Mar 02, 2018

Modeled after James Collin’s Good to Great, B2B research firm SiriusDecisions did its own research on high growth vs. zero growth companies to uncover what high growth ABM programs look like. ABM Research Director Matt Senatore delivered the re...

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3 THINGS TO WATCH WHEN COMBINING ABM AND INBOUND MARKETING 3 THINGS TO WATCH WHEN COMBINING ABM AND INBOUND MARKETING

blog article

Mar 02, 2018

We have spent the last decade building out inbound marketing programs and are huge advocates of this marketing strategy. We have also spent longer building account-based marketing campaigns. What excites us is the potential to expand those accou...

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Account Based Marketing and Inbound Marketing: Three ways to successfully adopt and scale ABM ACCOUNT BASED MARKETING AND INBOUND MARKETING: THREE WAYS TO SUCCESSFULLY ADOPT AND SCALE ABM

whitepaper

Mar 02, 2018

Should you integrate or ditch your Inbound Marketing when adopting Account Based Marketing? This whitepaper looks at how combining the two can give your Account Based Marketing programme a head start. Account Based Marketing (ABM) has been called &ld...

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3 Ways ABM will Evolve in 2018 3 WAYS ABM WILL EVOLVE IN 2018

blog article

Mar 02, 2018

ABM is a targeted marketing strategy where your marketing message is based on specific attributes of an account with a clear focus on personalized content that is relevant to your buyer’s persona. With ABM, instead of concentrating on lots of l...

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Digital Marketing 101: Key Tools For Engagenment Marketing DIGITAL MARKETING 101: KEY TOOLS FOR ENGAGENMENT MARKETING

whitepaper

Feb 28, 2018

Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications is quickly becoming table stakes. So as a marketer, you...

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How To Set Up An Account-Based Marketing (ABM) Plan HOW TO SET UP AN ACCOUNT-BASED MARKETING (ABM) PLAN

blog article

Feb 26, 2018

Establishing a truly effective B2B marketing plan can be challenging in today’s rapidly evolving digital landscape. One day the gurus insist you need a PPC- and SEO-focused strategy, and within a week the focus has shifted to social media. Thin...

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Account-Based Marketing is Driving Better Revenue Outcomes ACCOUNT-BASED MARKETING IS DRIVING BETTER REVENUE OUTCOMES

blog article

Feb 22, 2018

Account-based marketing (ABM) is a strategic tactic employed by business-to-business (B2B) marketers to reach a defined universe of targeted business accounts. In other words, instead of focusing on sales and marketing strategies aimed at a large gro...

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FIVE STEPS TO A SUCCESSFUL B2B INFLUENCER STRATEGY FIVE STEPS TO A SUCCESSFUL B2B INFLUENCER STRATEGY

whitepaper

Feb 21, 2018

Most business to business (B2B) marketers use content marketing to attract new business and maintain a strong brand presence online. It’s no surprise that the B2B industry is now exploring if they should execute influencer campaigns to support ...

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Target Selection in Account-based Marketing ABM TARGET SELECTION IN ACCOUNT-BASED MARKETING ABM

infographic

Feb 21, 2018

The idea of ABM is straightforward: Select a list of companies to target and then pursue each as a “market of one” with messaging and campaigns that are targeted specifically to that organization. In the early days of ABM, marketers would...

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Battle of the Generations: Demand Gen vs Lead Gen BATTLE OF THE GENERATIONS: DEMAND GEN VS LEAD GEN

blog article

Feb 20, 2018

As interest in demand generation skyrockets, many marketers are left wondering what demand generation is and how it compares to lead generation and inbound marketing. After all, they all deal with creating interest for a product or service in some re...

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B2B Social Media Marketing Today B2B SOCIAL MEDIA MARKETING TODAY

infographic

Feb 20, 2018

What comes to mind when you think of B2B social media? You certainly wouldn’t be alone if you thought of dull content, disengaged followers and a lack of social ROI. But that impression is best left in the past. As this infographic explores, B2...

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5 Best Practises For B2B Lead Generation Efforts 5 BEST PRACTISES FOR B2B LEAD GENERATION EFFORTS

infographic

Feb 19, 2018

Today, the world isn’t anything without internet and social media, after all, who wants to read something else other than their mobiles or tabs or computers and this reminds that even a small kid is fond of gadgets more than any book or comic. ...

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A day in the life of... a B2B lifecycle marketing specialist A DAY IN THE LIFE OF... A B2B LIFECYCLE MARKETING SPECIALIST

blog article

Feb 19, 2018

MaryBeth McIvor: I am a Lifecycle Marketing Specialist at Storyblocks, a subscription based stock media site. I focus on our acquisition based emails which includes planning, testing, and executing weekly sends to our various segments as well as cons...

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Search Engine Optimization Statistics 2018 SEARCH ENGINE OPTIMIZATION STATISTICS 2018

infographic

Feb 15, 2018

SEO highly valued when a business operates online. SEO is not rocket science. SEO’s result based on how much time invested in research and analysis.Organic traffic on websites means a lot when operating a business online. No matter you are a st...

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Blockchain for Video Advertising BLOCKCHAIN FOR VIDEO ADVERTISING

whitepaper

Feb 14, 2018

When the history of 2017 is written, many themes will jump to the fore, but in the realm of technology none will prove to be as important as blockchain. This was the year that blockchain, and bitcoin the first, and arguably most well-known applicatio...

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Advanced Editorial Writing for Marketers ADVANCED EDITORIAL WRITING FOR MARKETERS

video

Feb 13, 2018

In this podcast, Kerry O'Grady discusses her upcoming training course in Advanced Editorial Writing for Marketers. This workshop takes place on March 16, 2018, in Chicago, IL. This training course provides marketers with advanced writing techniqu...

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Social Business Journal, Volume 4: What’s Working in Social Media Marketing SOCIAL BUSINESS JOURNAL, VOLUME 4: WHAT’S WORKING IN SOCIAL MEDIA MARKETING

whitepaper

Feb 08, 2018

Why waste time trying to figure out what works when you can learn from someone else’s successes and mistakes? This Journal, created in partnership with Cision, will guide you along the path to social media marketing success with insights from 5...

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Account-Based Marketing: The Art of the Start ACCOUNT-BASED MARKETING: THE ART OF THE START

whitepaper

Feb 06, 2018

Avention now part of Dun & Bradstreet®  recently conducted a survey to learn more about the role data plays in implementing account-based marketing strategies. With responses from more than 100 B2B marketers, it became clear that on...

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An IT Guide to Selecting an Enterprise-Ready Marketing Platform AN IT GUIDE TO SELECTING AN ENTERPRISE-READY MARKETING PLATFORM

whitepaper

Feb 04, 2018

As an IT professional evaluating marketing platforms, it’s important to think about whether you can trust the platform to scale to accommodate your organization’s ongoing marketing and channel needs. Given the fast pace of channel prolife...

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The Growth Marketer’s Guide to Email Metrics THE GROWTH MARKETER’S GUIDE TO EMAIL METRICS

whitepaper

Feb 04, 2018

Today’s growth marketers know that it is always possible to better understand their customers. User preferences and lifetime value are not set in stone, so it’s essential to possess a spirit of self-improvement around the tools and tactic...

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Account Based Marketing (ABM) for Small Businesses ACCOUNT BASED MARKETING (ABM) FOR SMALL BUSINESSES

blog article

Feb 04, 2018

As data and technological innovation improves customer experience and retention, businesses across the globe are evolving their marketing efforts to focus on the accounts that can make them the most money. And while this evolution in marketing has be...

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3 Leaders in the Account-Based Marketing Movement 3 LEADERS IN THE ACCOUNT-BASED MARKETING MOVEMENT

blog article

Feb 01, 2018

While the term account-based marketing (ABM) may sound new, the approach really isn’t. It’s an old-school strategy with a new spin for the digital marketing world and is an effective way to complement your inbound marketing efforts. ...

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11 Personalization Tactics to Boost Your ABM 11 PERSONALIZATION TACTICS TO BOOST YOUR ABM

infographic

Jan 31, 2018

For B2B companies selling into enterprises with multiple stakeholders, account-based marketing (ABM) presents an opportunity to not only increase the value of a sale, but also speed up the process. By engaging with multiple decision-makers and purcha...

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5 Facebook Advertising Tips to Help You Maximize Your Budget in 2018 5 FACEBOOK ADVERTISING TIPS TO HELP YOU MAXIMIZE YOUR BUDGET IN 2018

blog article

Jan 30, 2018

If you want to be successful on Facebook in 2018, you’ll need more than just incredible content. In fact, Facebook marketing success is as much about distribution as it is content. Especially as an organic reach in Facebook’s News Feed co...

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14 marketing resolutions AEC firms should make in 2018 14 MARKETING RESOLUTIONS AEC FIRMS SHOULD MAKE IN 2018

blog article

Jan 29, 2018

Just as people everywhere are making resolutions to improve their lives both personally and professionally in 2018, why not do the same for your firm’s marketing efforts? Doing what matters most: fixing what’s broken and adding what&rsquo...

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Account-Based Marketing: Don ACCOUNT-BASED MARKETING: DON'T BELIEVE THE HYPE

blog article

Jan 29, 2018

You’ve got to hand it to the marketing industry they know how to create a buzz around new products and services. Just look at the hype surrounding account-based marketing (ABM). In the last couple of years, ABM has been touted as the answer to ...

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GDPR: Can UK companies still use US based email marketing suppliers? GDPR: CAN UK COMPANIES STILL USE US BASED EMAIL MARKETING SUPPLIERS?

video

Jan 29, 2018

Is it still ok for companies based in the UK to use American based email marketing software?. By using an offshore supplier, your contact's private data is leaving the country, so is it ok to continue to do this under GDPR? GDPR means that some b...

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Announcing the Terminus Integration with LinkedIn ANNOUNCING THE TERMINUS INTEGRATION WITH LINKEDIN

blog article

Jan 29, 2018

The best account-based marketing practitioners deliver exceptional buying experiences across digital channels and coordinate personalized sales outreach to ensure the right message is delivered to the right personas at target accounts at the right ti...

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10 Mistakes Bloggers Make When Setting Up and Publishing a Post 10 MISTAKES BLOGGERS MAKE WHEN SETTING UP AND PUBLISHING A POST

blog article

Jan 27, 2018

If you’re doing some sort of daily content (and you SHOULD be) a blog is a great way to house that content, whether it be a straight blog post, quotes (or a series of quotes) video or audio. However, I see a lot of people making basic mistakes ...

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4 Social Media Marketing Strategies to Test in 2018 4 SOCIAL MEDIA MARKETING STRATEGIES TO TEST IN 2018

blog article

Jan 25, 2018

Stay updated and increase your visibility by testing out these four social media strategies in 2018.
As a digital marketer, you have to know the latest trends in social media marketing. Stay up-to-date with current and upcoming trends. Keep in...

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Pictorial Guide to B2B Digital Marketing PICTORIAL GUIDE TO B2B DIGITAL MARKETING

infographic

Jan 19, 2018

In recent times, the term marketing has evolved at a very rapid pace; especially for B2B marketers. This is true for the fact that B2B marketers have longer & complex sales cycles and higher stakes. This in return forces them to be wary yet have ...

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10 Infographics to Inform Your 2018 B2B Content Marketing Strategy 10 INFOGRAPHICS TO INFORM YOUR 2018 B2B CONTENT MARKETING STRATEGY

infographic

Jan 16, 2018

It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for. Recent data from the Content Marke...

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Best Practices in Segmentation BEST PRACTICES IN SEGMENTATION

whitepaper

Jan 12, 2018

It’s about reaching the right customers at the right time with the right offers. It’s about generating new leads and increasing your bottom line. With better insights, you’ll be able to drive your marketing strategy with GPS precisi...

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6 B2B Marketing Trends To Watch For in 2018 6 B2B MARKETING TRENDS TO WATCH FOR IN 2018

blog article

Jan 11, 2018

Usage rates of mobile phones for consuming content and purchasing has crossed the chasm, AI has started to empower marketers, programmatic advertising made marketing a quantitative study than ever – these are just a few trends to summarize 2017...

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5 Tips to Implement In Your Account-Based Marketing Strategy 5 TIPS TO IMPLEMENT IN YOUR ACCOUNT-BASED MARKETING STRATEGY

blog article

Jan 10, 2018

Business-to-business companies all over the world are implementing an account-based marketing strategy. According to SiriusDecisions’ 2016 State of Account-Based Marketing (ABM) Study, 27% of survey respondents said they were devoting between 1...

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8 Facts You Need to Know About B2B Content Marketing 8 FACTS YOU NEED TO KNOW ABOUT B2B CONTENT MARKETING

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Jan 10, 2018

Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy? Chances are, if you read this blog regularly, you’re at least dipping your toes into the content marketing pool. I just want to le...

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Why 2018 will see a spike in adoption WHY 2018 WILL SEE A SPIKE IN ADOPTION

blog article

Jan 09, 2018

The traditional model of broad-based, anonymous lead gen is dead. Sales and marketing professionals now want to target customers precisely, and prospects expect a personalized interaction. Learning who to target, when to target and, most importantly,...

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E2E x Marketing E2E X MARKETING

whitepaper

Jan 05, 2018

Search engine optimization, commonly referred to as SEO, aims to improve a site’s communication with search engines and end consumers themselves—with the ultimate goal of bringing consumers from search pages to checkout pages. Better SEO ...

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B2B Marketing Content Preferences You Need to Know B2B MARKETING CONTENT PREFERENCES YOU NEED TO KNOW

infographic

Jan 05, 2018

B2B software buyers, and presumably other B2B buyers, are shifting their preferences when it comes to where they get information for making purchase decisions. Find more information about what B2B buyers are seeking, and their preferences for content...

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109 Content Marketing Blogs to Watch in 2018 109 CONTENT MARKETING BLOGS TO WATCH IN 2018

blog article

Jan 04, 2018

Over 2.5 million blog posts are published every single day. And, 70% of B2B marketers created more content in 2017 compared to 2016. And, the trend looks set to continue. With so much noise online these days, finding sources of consistently high-qual...

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The Comprehensive Guide to Account-Based Sales for 2018 THE COMPREHENSIVE GUIDE TO ACCOUNT-BASED SALES FOR 2018

blog article

Jan 02, 2018

According to Google Trends, interest in account-based sales is steadily rising. But what is account-based sales? An account-based model treats every account like a market of one. Instead of one salesperson targeting a single contact within a company,...

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5 Key Trends to Inform Your 2018 Digital Marketing Strategy 5 KEY TRENDS TO INFORM YOUR 2018 DIGITAL MARKETING STRATEGY

blog article

Dec 29, 2017

The new year is fast approaching, and marketers are already looking ahead to determine the direction of their digital marketing campaigns when we enter 2018. As the digital world is constantly changing, many marketers are wondering if their best move...

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How Powerful Is Instagram Influencer Marketing? HOW POWERFUL IS INSTAGRAM INFLUENCER MARKETING?

infographic

Dec 27, 2017

Due to lack of transparency inherent within the influencer marketing industry, advertisers have been unable to assess the role that Instagram is playing in the market. However, based on our research, we found that influencer marketing on Instagram al...

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Top Five Changing Priorities for B2B Marketers TOP FIVE CHANGING PRIORITIES FOR B2B MARKETERS

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Dec 22, 2017

When asked about their changing priorities for 2017, B2B marketers indicated that their leading priorities have shifted from top-of-funnel to down-funnel activities. Read on below to learn how B2B marketing priorities have shifted based on revenue, p...

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Small Business Digital Marketing Trends for 2018 SMALL BUSINESS DIGITAL MARKETING TRENDS FOR 2018

infographic

Dec 21, 2017

Most small business owners expect to use social media content to acquire new customers in 2018, according to recent research from Infusionsoft. The report was based on data from a survey conducted in October 2017 among 1,000 small business owners in ...

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8 Ways 2017 Will Shape Your 2018 Email Marketing Campaigns 8 WAYS 2017 WILL SHAPE YOUR 2018 EMAIL MARKETING CAMPAIGNS

blog article

Dec 20, 2017

Email turns 47 next year. Despite countless obituaries declaring the death of email, email remains the most important tool in a B2B marketer’s arsenal. Research after research proves this, and the numbers all suggest a future where emails conti...

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis THE TOP B2B MARKETING TRENDS FOR 2018 – A META-ANALYSIS

blog article

Dec 19, 2017

Yet another post about 2018 B2B marketing trends? Yes, but wait this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). This piece compiles a...

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7 DIGITAL MARKETING TRENDS YOU MUST ADOPT NOW 7 DIGITAL MARKETING TRENDS YOU MUST ADOPT NOW

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Dec 19, 2017

Gone are the days of “one size fits all” and “set it and forget it” marketing campaigns. The current digital landscape means that buyers have better access to competitors and are better informed of their options  meaning ...

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5 Reasons Nurturing Still Matters in Account-Based Marketing 5 REASONS NURTURING STILL MATTERS IN ACCOUNT-BASED MARKETING

blog article

Dec 18, 2017

It is no secret that account-based marketing is one of the most prominent trends in marketing today. With the wealth of customer data available, companies are unifying their sales and marketing teams on a shared mission to target the highest valueAcc...

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Challenge the Status Quo of B2B Marketing CHALLENGE THE STATUS QUO OF B2B MARKETING

whitepaper

Dec 17, 2017

B2B marketers are seeing better performance from their ABM programs, including more pipeline and revenue, improved win rates, larger deal sizes, and shorter sales cycles. ABM is a focused approach to B2B marketing in which marketing and sales teams w...

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Social Media Trends For 2018 SOCIAL MEDIA TRENDS FOR 2018

infographic

Dec 15, 2017

Social Media has changed the way we talk to our friends and family. And it has changed the way we do business whether we are the customer or we own a business. And certainly, those in business must keep an eye on trends. How you reach your customer-b...

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5 Account-Based Marketing Challenges 5 ACCOUNT-BASED MARKETING CHALLENGES

blog article

Dec 13, 2017

Account-Based Marketing (ABM) is an increasingly considered B2B strategy; designed to drive growth and awareness with specific high-value, high-propensity accounts. Many marketers are already using ABM to some success - yet still face a few challenge...

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Content Marketing with a Data-Driven Approach CONTENT MARKETING WITH A DATA-DRIVEN APPROACH

blog article

Dec 13, 2017

The way consumers research, engage with, and buy from brands has changed completely in the age of digital marketing. Where print and television advertising once were the primary mediums for building and interacting with your audience, marketers today...

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Developing an Account-Based Marketing Program DEVELOPING AN ACCOUNT-BASED MARKETING PROGRAM

whitepaper

Dec 12, 2017

So, you’re bought in. Ready to go. You understand how important account-based marketing is to your business’s success. You’re ready to start executing. But how do you turn a great idea and a good strategy into action? How do you tra...

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2017 State of Account-Based Marketing 2017 STATE OF ACCOUNT-BASED MARKETING

whitepaper

Dec 11, 2017

With the recent hype around account-based methodology soaring above the B2B landscape, a frenzied landgrab has unfolded as influencers, vendors and practitioners scramble to stake a claim to account-based expertise. By the end of 2016, we were seeing...

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Challenges and importance of content marketing CHALLENGES AND IMPORTANCE OF CONTENT MARKETING

whitepaper

Dec 11, 2017

Because of the complex nature of information in this sector, and the need to position businesses as intellectual organisations with good thought leadership, the expertise to both understand that information and write professionally is a talent challe...

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4 B2B Marketing Trends You Can 4 B2B MARKETING TRENDS YOU CAN'T AFFORD TO MISS IN 2018

blog article

Dec 08, 2017

The new year is coming fast, and the best way to prepare and stay ahead of your competitors is to anticipate upcoming trends in B2B marketing. Just like the previous years, marketers will have to continue to deal with tangible growth and ROI pressure...

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A Step-By-Step Guide to Nurture Campaigns A STEP-BY-STEP GUIDE TO NURTURE CAMPAIGNS

blog article

Dec 08, 2017

Lead generation has long been the bread and butter of most marketing campaigns. Decades before nurture campaigns were on anybody’s radar, marketers labored over new, innovative ways to draw audience attention toward a product or service, only t...

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2018 Digital Marketing Trends and Statistics 2018 DIGITAL MARKETING TRENDS AND STATISTICS

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Dec 03, 2017

2018 is just around the corner! Stay up to date on the latest digital marketing trends, from content marketing to machine learning, and data analytics.

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The Rise of Account-Based Marketing Timeline THE RISE OF ACCOUNT-BASED MARKETING TIMELINE

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Nov 30, 2017

Don Peppers and Martha Rogers published their seminal book, The One to One Future, which revolutionizes marketing. CSC launches full-court press pursuit marketing, lands two highly visible 10-year outsourcing contracts worth approximately $170 millio...

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Account-Based Thought Leaders To Follow ACCOUNT-BASED THOUGHT LEADERS TO FOLLOW

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Nov 30, 2017

What is account-based sales and marketing and why is it so important in today’s B2B marketplace? Account-Based Everything is a strategic go-to-market approach that focuses on coordinating the most relevant interactions across all channels and t...

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Educating B2B Customers through ABM EDUCATING B2B CUSTOMERS THROUGH ABM

whitepaper

Nov 29, 2017

Just as the Internet of Things (IoT) revolution has opened the door to newer and ever-more creative forms of building automation for consumers, the Industrial Internet of Things (IIoT) has developed an interconnected world of equipment and components...

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STATE OF ACCOUNT-BASED MARKETING STATE OF ACCOUNT-BASED MARKETING

whitepaper

Nov 28, 2017

The evolving nature of the buyer is changing marketing. Buyers now expect marketing to be more targeted and personalized, and to engage them on their terms. As marketers, we really have to think about what this means. Buyers expect sales to take a mo...

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HOW VIDEO MARKETING HAS CHANGED ONLINE CONTENT HOW VIDEO MARKETING HAS CHANGED ONLINE CONTENT

whitepaper

Nov 28, 2017

Video marketing is a powerful tool for any company or industry. Consumers across the country have voiced their demand for video content, and marketers are working to meet their needs. Industry leaders continued to be amazed by how simple, 15-second c...

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What is Account Based Marketing? WHAT IS ACCOUNT BASED MARKETING?

whitepaper

Nov 27, 2017

Savvy B2B marketers are looking to invest in a more targeted approach when identifying, engaging and closing valuable accounts. ABM is a strategy in which organizations deliver personalized marketing and sales content to a specific set of accounts. A...

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The race to meet B2B customers evolving expectations THE RACE TO MEET B2B CUSTOMERS EVOLVING EXPECTATIONS

whitepaper

Nov 15, 2017

In Q3 2017, Behalf surveyed decision makers among its network of B2B payment acceptance partners to identify common goals and pain points. A few themes became clear: 1. Online shopping has changed buyer behaviors, shifting the dynamic of the buyer-se...

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Google AdWords Changes in 2018 GOOGLE ADWORDS CHANGES IN 2018

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Nov 14, 2017

At Google Marketing Next, Google introduced the “Landing Pages” page to help users see how their landing pages are performing. This feature was rolled out in the new AdWords experience. These pages show which URLs in a user’s accoun...

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Stepping Up to the Challenges of Digital Marketing STEPPING UP TO THE CHALLENGES OF DIGITAL MARKETING

whitepaper

Nov 12, 2017

The advent of digital has had a huge impact on marketing organizations, which must work harder than ever to keep pace with digital transformation in virtually every sector. Marketing has always been about attracting and retaining customers through va...

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Cremarc ABM - 4 Steps To Success CREMARC ABM - 4 STEPS TO SUCCESS

video

Nov 04, 2017

At the dawn of the digital marketing age, we cast a wide net. And why not? A whole new world of potential customers was suddenly at our fingertips. But we’re no longer in the dawn of the digital marketing age, and as such, our approaches have e...

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2017 State of Digital Marketing 2017 STATE OF DIGITAL MARKETING

whitepaper

Oct 25, 2017

Curious about the fluctuations in the industry, we surveyed about 200 B2B marketing professionals based in the U.S., from marketing managers to C-level executives. Despite representation from a diverse group of industries including software, manufact...

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ACCOUNT-BASED MARKETING ACCOUNT-BASED MARKETING

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Oct 25, 2017

ABM tactics take effort, although agencies that have a marketing automation platform in place can accomplish several of these easily. Marketing automation enables hyper-personalization using dynamic emails and landing pages and includes campaign trac...

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Why B2B SMBs need a well-considered Content Marketing Strategy WHY B2B SMBS NEED A WELL-CONSIDERED CONTENT MARKETING STRATEGY

whitepaper

Oct 24, 2017

Content marketing is a double-edged sword. It has the potential to let an SMB punch way above its weight but also- if not done right- can suck resources with no tangible outcomes. With this Buyer’s Guide, Small and Medium B2B companies hoping t...

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Omnichannel: The Secret to Digital Advertising Success OMNICHANNEL: THE SECRET TO DIGITAL ADVERTISING SUCCESS

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Oct 24, 2017

We often hear the terms "multichannel marketing" and "omnichannel marketing," and in the past we have explored the differences between those two strategies. Today, we'll focus on the omnichannel approach, which—when done...

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THE FUTURE OF MARKETING THE FUTURE OF MARKETING

whitepaper

Oct 23, 2017

Everyone is familiar with services such as Uber and Booking.com, but few people are aware that, in fact, they are affiliate programs. An affiliate program is a marketing model, where an affiliate intermediary is involved in a promotional campaign, an...

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Insights from the 2018 B2B Content Marketing Trends Report INSIGHTS FROM THE 2018 B2B CONTENT MARKETING TRENDS REPORT

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Oct 18, 2017

The 2018 B2B Content Marketing Trends Report found a positive correlation between companies using content marketing and their overall success. The report found an 18 percentage point year-over-year increase (from 62% to 80%) in respondents focused on...

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The New Rules of Targeted Mobile Advertising THE NEW RULES OF TARGETED MOBILE ADVERTISING

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Oct 18, 2017

Brands that adopted hyper-targeted mobile strategies early in the mobile revolution are familiar with the mobile marketing arena  geo targeting, beacons, mobile search, and native advertising strategies included. But the rules have changed in 20...

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STATE OF ACCOUNT-BASED SALES DEVELOPMENT REPORT STATE OF ACCOUNT-BASED SALES DEVELOPMENT REPORT

whitepaper

Oct 17, 2017

That’s why we think Account Based Marketing (ABM) is too limited a name, and it’s why instead we use the term Account Based Sales Development (ABSD). It’s not a one-off tactic, it’s not a single-department strategy, and it&rsq...

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Is AI Essential for Account-Based Marketing? IS AI ESSENTIAL FOR ACCOUNT-BASED MARKETING?

blog article

Oct 13, 2017

According to a Demandbase study on the use of artificial intelligence in account basedmarketing, only 10% of marketers are using it. This despite the fact that 80% of the respondents said they think AI will revolutionize marketing. AI for ABM is an i...

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The Formula for Account-Based Marketing Success THE FORMULA FOR ACCOUNT-BASED MARKETING SUCCESS

blog article

Oct 04, 2017

Executing account-based marketing with excellence and efficiency requires moving to a data-driven approach. Today, however, adopting data-driven processes and platforms that power account-based marketing programs are easier than ever, promising to st...

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Using ABM to Maximize Profits for Your B2B Company USING ABM TO MAXIMIZE PROFITS FOR YOUR B2B COMPANY

blog article

Sep 20, 2017

In the B2B world, certain client accounts are worth a small fortune to businesses. Obviously, getting those important key clients can make or break their business. That’s why the B2B world is investing in account-based marketing or ABM. The ide...

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Why account-based marketing is the perfect B2B strategy for your business WHY ACCOUNT-BASED MARKETING IS THE PERFECT B2B STRATEGY FOR YOUR BUSINESS

blog article

Sep 19, 2017

Wouldn’t it be a dream to work with a brand with the global profile and reach of Coca-Cola? Why not a hugely influential brand in a specialist B2B sector like Microsoft? How about a brand that has international artistic acclaim and consumer pul...

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5 Benefits of Account Based Marketing 5 BENEFITS OF ACCOUNT BASED MARKETING

whitepaper

Sep 19, 2017

Account-based marketing, ABM, calls for marketers to view each account as a market of one and calls for campaigns to be personalized. Personalizing campaigns allows marketers to focus on each market to identify their specific needs, allowing them to ...

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12 Different Types of Advanced Marketing Content 12 DIFFERENT TYPES OF ADVANCED MARKETING CONTENT

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Sep 18, 2017

For any business with an inbound marketing plan, the blog is typically the backbone of its content strategy. Aside from just blogging, however, it’s crucial that businesses create advanced content to drive their lead generation strategy and to ...

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Account Based Marketing in Numbers ACCOUNT BASED MARKETING IN NUMBERS

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Sep 16, 2017

If you read our previous blog post, you should have a considerable amount of knowledge on Account Based Marketing (ABM). Previously, we focused on the buzz around Account Based Marketing and how B2Bs are increasingly attracted towards it. If you are ...

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Verizon Launches AdFellows Marketing Industry Fellowship Program VERIZON LAUNCHES ADFELLOWS MARKETING INDUSTRY FELLOWSHIP PROGRAM

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Sep 15, 2017

With AdFellows, Verizon joins a growing number of big-name U.S. brands that are adopting a more proactive approach to diversifying their workforce. The telecom's push to showcase diversity has been apparent in recent advertising efforts as well, ...

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Is Facebook a Friend or a Foe to Marketers? IS FACEBOOK A FRIEND OR A FOE TO MARKETERS?

video

Sep 14, 2017

For years, publishers and brands have had a contentious relationship with Facebook. Is the world's biggest social network going to help them build loyal audiences? Lexi Jarman from the Financial Times weighs in.

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Understand Inbound To Account-Based Marketing For True Customer-Centricity UNDERSTAND INBOUND TO ACCOUNT-BASED MARKETING FOR TRUE CUSTOMER-CENTRICITY

blog article

Sep 08, 2017

It’s no secret that marketing and sales have changed dramatically over the last decade. Accessibility of technology and information has played a key part; now, buyers are empowered to research, consider and decide on the best-fit solution for t...

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Data Driven Marketing DATA DRIVEN MARKETING

whitepaper

Sep 08, 2017

Never before has the importance of the right handling of data been as obvious as in the last months. Donald Trump, alleged outsider and reality star became president of the most powerful country in the world and allegedly by the power of the data.&nb...

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The Transportation Industry’s New Secret to Success THE TRANSPORTATION INDUSTRY’S NEW SECRET TO SUCCESS

blog article

Aug 25, 2017

It’s one thing to manage a successful business, but it’s another to successfully market it. For companies in the transportation and logistics marketplace, attracting new customers is becoming a near-impossible task due to the saturated bu...

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Ideas for Creating Good Quality Infographics for B2B Marketing IDEAS FOR CREATING GOOD QUALITY INFOGRAPHICS FOR B2B MARKETING

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Aug 23, 2017

Content marketing for B2B has a life of its own. The combination of whitepapers, e-newsletters, podcasts, videos, and social media brings with it a variety of mediums in which customers can be reached. Marketers have an abundance of resources at thei...

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The Top 7 Account-Based Marketing Metrics for Tracking Success THE TOP 7 ACCOUNT-BASED MARKETING METRICS FOR TRACKING SUCCESS

blog article

Jul 28, 2017

If you adopt a new sales methodology without simultaneously adopting new sales metrics, you’ll have a much harder time tracking progress. That’s why companies transitioning to an account-based framework should update their KPIs and leadin...

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How To Make Adwords Work For B2B Marketing HOW TO MAKE ADWORDS WORK FOR B2B MARKETING

video

Jul 24, 2017

Advertising to businesses isn't as complicated as it may seem. You are still targeting people, but this time you are targeting decision makers within a business rather than just the decision makers within a household.

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Build Your Account-Based Marketing Campaigns with These 12 ABM Plays BUILD YOUR ACCOUNT-BASED MARKETING CAMPAIGNS WITH THESE 12 ABM PLAYS

blog article

Jul 18, 2017

Up to this point, B2B marketing has been all about leads generating them, nurturing them, and qualifying them. Now, savvy marketing and sales teams are shifting to account-based marketing (ABM) in order to turn their best-fit accounts into customers....

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CONTENT MARKETING STATISTICS AND TRENDS, BY POINTVISIBLE CONTENT MARKETING STATISTICS AND TRENDS, BY POINTVISIBLE

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Jul 12, 2017

Ever feel overloaded when you try to find informative articles about content marketing? That’s where visual content comes in––you’re able to digest a lot of information quickly, which makes it easier to sift through the massiv...

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Top E-commerce Trends 2017 TOP E-COMMERCE TRENDS 2017

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Jul 09, 2017

1. Programmatic advertising Programmatic advertising allows you to better appeal to users through personalized content. You’ll be able to show the right content at the right time for every lead.  2. Automated marketing Automated marketing ...

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6 B2B Account-Based Marketing Tactics 6 B2B ACCOUNT-BASED MARKETING TACTICS

blog article

Jul 03, 2017

You’re an office manager searching for a new partner to provide your business with a cybersecurity system. You happen to download an e-book from a company. First, Salesperson A follows up via email about the e-book you downloaded. You respond a...

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How to Run a Successful B2B Content Syndication Campaign HOW TO RUN A SUCCESSFUL B2B CONTENT SYNDICATION CAMPAIGN

whitepaper

Jul 03, 2017

OpGen Media has built the blueprint to run a successful B2B Content Syndication campaign through lead nurturing. Just producing content isn't enough - companies must do more to educate their prospects and build authority. If you're still taki...

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5 Steps To Ease Your Way Into Account-Based Marketing 5 STEPS TO EASE YOUR WAY INTO ACCOUNT-BASED MARKETING

blog article

Jun 28, 2017

Think of the last deal that closed with a company that really “got it.” This is an organization that recognized the power of what your firm was offering, made a decision in a reasonable timeframe and not only paid promptly but added on so...

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1105 Media Launches Prophyts- a Predictive Account-Based Marketing Company 1105 MEDIA LAUNCHES PROPHYTS- A PREDICTIVE ACCOUNT-BASED MARKETING COMPANY

blog article

Jun 23, 2017

1105 Media, Inc. launched a new predictive Account-Based marketing (ABM) company, Prophyts that identifies potential B2B buyers. A start-up portfolio of 1105 Media, Prophyts enables companies to reach potential buyers early in their purchasing journe...

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10 interesting digital marketing stats from this week 10 INTERESTING DIGITAL MARKETING STATS FROM THIS WEEK

blog article

Jun 16, 2017

A real mix of digital marketing stats for you this week, each addressing some major concerns for marketers. Whether it's mobile, your IT department or GDPR, there's at least some solace to be had here. Remember to check out the Internet Stati...

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Why Social Media Is the Best Thing to Happen to Marketing Automation WHY SOCIAL MEDIA IS THE BEST THING TO HAPPEN TO MARKETING AUTOMATION

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Jun 13, 2017

A marketing automation platform can be one of your most helpful technologies. Those platforms allow marketers to score, nurture, and attribute leads, and brands that use marketing automation on average register a 68% increase in customer engagement a...

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Whitepaper Account-based marketing WHITEPAPER ACCOUNT-BASED MARKETING

whitepaper

Jun 02, 2017

How targeted and personal communication creates more revenue. Account - based marketing , also known as ABM, will be the trend for 2017. All marketers will have to deal with this. But is it also interesting for SMEs? In this whitepaper I will explain...

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Developing an Account-Based Marketing Program DEVELOPING AN ACCOUNT-BASED MARKETING PROGRAM

whitepaper

Jun 02, 2017

A strategic approach marketers use to find, engage and nurture decision-makers at pre-defined accounts, account-based marketing (ABM) is making its way into B2B marketing plans everywhere. In many cases, it’s becoming a “must have” ...

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The Top 8 Ways B2B Brands Are Reaching Customers in 2017 THE TOP 8 WAYS B2B BRANDS ARE REACHING CUSTOMERS IN 2017

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May 22, 2017

"Being a B2B marketer is a piece of cake," said no one, ever. "A real walk in the park. Easy-peasy." The truth is, no marketer has it easy but sometimes, it seems like B2B marketers have it especially tough. Their work doesn't...

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How to Do B2B Marketing on Instagram | Ep. #295 HOW TO DO B2B MARKETING ON INSTAGRAM | EP. #295

video

May 22, 2017

In Episode #295, Eric and Neil discuss how to do B2B marketing on Instagram. Tune in to know how Instagram can help you close deals and how to use it well for B2B marketing.

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Marketing Monday: What is account based marketing? MARKETING MONDAY: WHAT IS ACCOUNT BASED MARKETING?

video

Apr 24, 2017

Join us every Monday to hear a mix of industry best practices, watch quick product demonstrations, and learn how leading businesses are enhancing and driving marketing performance and efficiency across every activity.

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THE VALUE OF INFOGRAPHICS IN B2B MARKETING THE VALUE OF INFOGRAPHICS IN B2B MARKETING

infographic

Apr 17, 2017

The most powerful infographics do more than simply present information; they can telegraph a complex story in simple visual terms to a broad range of audiences in creative and engaging ways. In B2B marketing, the allure of infographics is especially ...

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Content Marketing Strategy CONTENT MARKETING STRATEGY

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Apr 14, 2017

The Online Marketing Institute is focused on providing you with the latest insights into digital marketing. Illustrations are a simple and exciting way to educate, so in the spirit of practicing what we preach, we've created an infographic to sim...

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16 Killer Content Marketing Ideas For Products Vs Services 16 KILLER CONTENT MARKETING IDEAS FOR PRODUCTS VS SERVICES

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Apr 09, 2017

If you’re marketing your business with the content, you need to create the right content! The kind that will draw prospects, and help them know, like, and trust your business. According to this infographic, your content will vary if you’r...

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Customer Marketing: The Missing Piece of the ABM Puzzle CUSTOMER MARKETING: THE MISSING PIECE OF THE ABM PUZZLE

blog article

Mar 22, 2017

Leaving your customers out of your account-based marketing program is a huge missed opportunity. Consider the oft-quoted statistic from Gartner Group that 80% of a business’ profits over time come from just 20% of their customers. If you’...

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Why account-based marketing (ABM)? Why now? WHY ACCOUNT-BASED MARKETING (ABM)? WHY NOW?

blog article

Mar 06, 2017

Account Based Marketing is the idea that you selectively target the accounts you want to talk to rather than the best practice approach today of driving as many people as possible to your content/website and placing them in a funnel watching for them...

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10 REASONS TO CELEBRATE ACCOUNT-BASED MARKETING 10 REASONS TO CELEBRATE ACCOUNT-BASED MARKETING

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Mar 03, 2017

If you are in B2B marketing and don’t know about SiriusDecisions, then you are missing out. I’d highly recommend following Megan Heuer on Twitter. Before we get into 10 reasons why B2B companies can’t live without account-based mark...

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2017state of b2b digital marketing 2017STATE OF B2B DIGITAL MARKETING

whitepaper

Feb 10, 2017

Curious about the fluctuations in the industry, we surveyed about 200 B2B marketing professionals based in the U.S., from marketing managers to C-level executives. Despite representation from a diverse group of industries— including software, m...

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B2B Content Marketing Trends in 2017 B2B CONTENT MARKETING TRENDS IN 2017

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Feb 06, 2017

Content marketing looks set to get increased focus across al sectors in 2017, and especially so in the B2B field. According to a recent report by GroupM, total marketing services expenditures worldwide will pass the $1 trillion threshold for the firs...

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What is affiliate marketing? WHAT IS AFFILIATE MARKETING?

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Jan 18, 2017

The infographic was created as part of a comprehensive article on affiliate marketing. We run a website that is based around digital marketing and entrepreneurship and regularly posts articles on these topics. The infographic in question feature...

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Creating a B2B Digital Marketing Plan for 2017 CREATING A B2B DIGITAL MARKETING PLAN FOR 2017

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Jan 18, 2017

Many Business-to-business (B2B) companies are already successfully getting great results  using digital marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation system or a sim...

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5 Reasons Why Account-Based Marketing is Here to Stay 5 REASONS WHY ACCOUNT-BASED MARKETING IS HERE TO STAY

blog article

Jan 04, 2017

For as long as I’ve been a Marketer, Marketing Automation has been my trusty sidekick. Now, Account-based Marketing (ABM) is the new kid on the block and everyone in the neighborhood is taking notice.Jon Miller, the co-founder of Marketo, grew ...

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Content Marketing Meet Content Selling CONTENT MARKETING MEET CONTENT SELLING

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Dec 31, 2016

Earlier this week we published a byline called “Content Marketing, Meet Content Selling”. The piece looked at an interesting trend: increasingly sales teams are relying on content as a powerful tool to advance the sales process. And they ...

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5 Demand Gen Resolutions to Make 2017 Your Best Year Yet 5 DEMAND GEN RESOLUTIONS TO MAKE 2017 YOUR BEST YEAR YET

blog article

Dec 29, 2016

As the clock ticks towards the New Year, countless holiday and year-end demand generation campaigns wind down. Maybe last year went well and you converted lots of prospects to clients. Or maybe it didn’t go that well and management is asking yo...

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7 Account-Based Marketing Strategies Every Marketer Must Master 7 ACCOUNT-BASED MARKETING STRATEGIES EVERY MARKETER MUST MASTER

blog article

Dec 29, 2016

Get your account-based marketing program up and running quickly using the Terminus ABM strategies framework.The number one concern I hear from B2B marketers considering an account-based marketing program is that it will be too difficult to implement....

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Consolidation, convergence and the collective: Three Cs will drive B2B marketing in 2017 CONSOLIDATION, CONVERGENCE AND THE COLLECTIVE: THREE CS WILL DRIVE B2B MARKETING IN 2017

blog article

Dec 28, 2016

The lull between Christmas and New Year’s is traditionally a time for looking back at the best practices (and missteps) of the year gone by, in the hopes of getting a jump on the trends that will dominate the coming year. For B2B marketers, 201...

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ACCOUNT-BASED MARKETING THE NEXT GENERATION OF B2B MARKETING AUTOMATION ACCOUNT-BASED MARKETING THE NEXT GENERATION OF B2B MARKETING AUTOMATION

whitepaper

Dec 27, 2016

Your marketing budget and sales staff provide a finite set of parameters around how your business creates revenue. You need a way to get the most out of them while delivering on the brand promise and experience your customers expect. Enter Account-Ba...

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How Offline and Online Marketing Can Work Together HOW OFFLINE AND ONLINE MARKETING CAN WORK TOGETHER

infographic

Dec 27, 2016

This infographic compares the strengths and weaknesses of offline vs. online marketing. You just might reevaluate your spend after reading this.

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Here’s Why ABM is the New Outbound (and Why it Matters) HERE’S WHY ABM IS THE NEW OUTBOUND (AND WHY IT MATTERS)

blog article

Dec 27, 2016

2016 was undoubtedly the year of Account Based talk. Whether you call it Account Based Marketing, Account Based Sales, or – as we believe it should be called – Account Based Everything, the bottom line is this: it’s time for a strat...

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The Top Account Based Marketing, Sales and Everything Blog Posts of 2016 THE TOP ACCOUNT BASED MARKETING, SALES AND EVERYTHING BLOG POSTS OF 2016

blog article

Dec 27, 2016

2016 was undoubtedly the year of Account Based talk. Whether you call it Account Based Marketing, Account Based Sales, or – as we believe it should be called – Account Based Everything, the bottom line is this: it’s time for a strat...

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Re:Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017 RE:INBOUND MARKETING’S SECOND ACT: 4 THINGS EVERY INBOUND MARKETER SHOULD DO IN 2017

blog article

Dec 21, 2016

If you find some great content, it's worth sharing! Having read Brian Halligans inspirational blog on things inbound marketers should be considering in 2017, I wanted to share it in its entirety, adding some of my own thoughts.I was particually s...

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Direct Mail, ABM, Interactivity & More: The Top Trending Articles From 2016 DIRECT MAIL, ABM, INTERACTIVITY & MORE: THE TOP TRENDING ARTICLES FROM 2016

blog article

Dec 21, 2016

December 21, 2016Written by Brian AndersonPublished in Industry Insights Direct Mail, ABM, Interactivity & More: The Top Trending Articles From 2016 B2B marketers in 2016 sought a healthy balance between inbound and outbound initiatives, and ...

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4 Account Based Marketing Content Hacks To Personalize the Buying Experience 4 ACCOUNT BASED MARKETING CONTENT HACKS TO PERSONALIZE THE BUYING EXPERIENCE

blog article

Dec 20, 2016

B2B has existed for ages – it’s a space that constantly evolves by the influence of people and technology. When we look back, we can see certain patterns emerge. Every few years, we see a new tide that lifts all boats in the B2B market. W...

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LEAD GENERATION: THE TOP GOAL FOR B2B MARKETERS LEAD GENERATION: THE TOP GOAL FOR B2B MARKETERS

blog article

Dec 20, 2016

As B2B marketers, we’re always thinking about lead generation. Whether we’re speedily scanning badges at a tradeshow or painstakingly crafting the perfect call-to-action button, generating more and better leads is constantly top of mind.I...

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How Marketers Are Using Location Data - And the Road Ahead HOW MARKETERS ARE USING LOCATION DATA - AND THE ROAD AHEAD

whitepaper

Dec 18, 2016

Most previous platforms have not had the ability to know where their owner is, or for that matter – the ability to move from place to place with them. This puts mobile devices precisely at the nexus between our wants and needs and the ability t...

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“Unleash Possible” with Account-Based Marketing “UNLEASH POSSIBLE” WITH ACCOUNT-BASED MARKETING

blog article

Dec 16, 2016

Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone doesn’t just tell you what to do; she shows you how to do it and how to partner with sales to get the right results.In the chapt...

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5 Terminus Customers Recognized for Account-Based Marketing Excellence at ABMies 5 TERMINUS CUSTOMERS RECOGNIZED FOR ACCOUNT-BASED MARKETING EXCELLENCE AT ABMIES

blog article

Dec 15, 2016

More and more B2B marketers are realizing the impact account-based marketing can have on their organization, and as a result, many are shifting their focus to ABM strategies. To put the spotlight on these account-based marketing leaders and innovator...

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How to Measure Account-Based Marketing Success with Terminus HOW TO MEASURE ACCOUNT-BASED MARKETING SUCCESS WITH TERMINUS

blog article

Dec 15, 2016

In order to measure success with Terminus, B2B marketers must take a different approach than they do with other forms of digital advertising. Instead of focusing on traditional lead-based metrics such as net new leads and form fills, success with Ter...

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4 Traits of Future-Proof Lead Generation Content 4 TRAITS OF FUTURE-PROOF LEAD GENERATION CONTENT

blog article

Dec 13, 2016

There’s a definite standard in today’s lead generation content. Campaigns promote a web-hosted pdf. It’s typically a white paper about six to eight pages in length, or maybe a slightly longer ebook. The documents are well-written an...

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How to Prepare Your CRM for Account-Based Marketing HOW TO PREPARE YOUR CRM FOR ACCOUNT-BASED MARKETING

blog article

Dec 13, 2016

As we end 2016, it’s strange to consider how far industry thinking in B2B marketing has come in just a few short years.Not that long ago we were being told it was all about “Big Data.” Just lots and lots of Big Data. The more the me...

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Digital Marketing Strategy in 11 Steps DIGITAL MARKETING STRATEGY IN 11 STEPS

infographic

Dec 12, 2016

There is certainly no shortage of digital marketing channels. This is why it’s more important than ever to focus your efforts. This infographic by author and entrepreneur, Adnan Chaudury, shows marketers how to be smart with their channel strat...

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Account Based Everything + Prescriptive Insights: A Match Made in Sales Heaven ACCOUNT BASED EVERYTHING + PRESCRIPTIVE INSIGHTS: A MATCH MADE IN SALES HEAVEN

blog article

Dec 12, 2016

If you’re in sales or marketing, chances are you’ve at least heard the term “account based.” In fact, with 86% of sales and marketing professionals claiming to utilize targeted account strategies, you may even be using account...

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Creating A/B Tests in Adobe Target CREATING A/B TESTS IN ADOBE TARGET

video

Dec 10, 2016

This Adobe Target training video will help you create an A/B activity and allocate traffic using either a manual or automatic traffic allocation. After watching this Adobe Target training video, you'll be able to: - Create an A/B activity in Adob...

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Why ABM Is An Irreversible Change For B2B Marketers WHY ABM IS AN IRREVERSIBLE CHANGE FOR B2B MARKETERS

blog article

Dec 07, 2016

I’ve had more than a few conversations with B2B marketers lately who are starting to question the amount of hype that account-based marketing (ABM) has generated over the past year. That is not surprising when you consider that nearly every Mar...

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How to Ditch the “Hype” and Achieve ABM Success in 2017 HOW TO DITCH THE “HYPE” AND ACHIEVE ABM SUCCESS IN 2017

blog article

Dec 05, 2016

Account-based marketing. ABM. Account-based everything. It’s been blogged, tweeted, studied and generally written to death in 2016.And as anyone familiar with the Gartner Hype Cycle knows, that means 2017 will likely be the year in which (at le...

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Why both Inbound Marketing and Account Based Marketing require close sales and marketing alignment to be successful. WHY BOTH INBOUND MARKETING AND ACCOUNT BASED MARKETING REQUIRE CLOSE SALES AND MARKETING ALIGNMENT TO BE SUCCESSFUL.

blog article

Dec 03, 2016

The term Inbound Marketing was invented by HubSpot, and is now part of the marketing landscape. In a nutshell its about attracting potential customers to you, as opposed to outbound interruptive marketing techniques.Once engaged, through educational ...

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Tools for Driving Demand Generation and Pipeline TOOLS FOR DRIVING DEMAND GENERATION AND PIPELINE

video

Dec 02, 2016

This video highlights how customers can succeed in using TechTarget’s purchase intent insight solutions – like Qualified Sales Opportunities and Deal Data – to fuel their pipeline and demand generation initiatives.

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5 Lead Nurturing Mistakes to Avoid 5 LEAD NURTURING MISTAKES TO AVOID

blog article

Dec 01, 2016

Lead Nurturing is a fundamental must-have for successful inbound marketing. Statistics show that only 56% of B2B organizations verify valid business leads before they are passed to Sales. (MarketingSherpa)In the sales and marketing world, there are f...

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B2B eCommerce The New Rules of Engagement B2B ECOMMERCE THE NEW RULES OF ENGAGEMENT

whitepaper

Nov 30, 2016

B2B eCommerce is more than twice as large as B2C, and it’s growing even faster. In the past, most B2B companies were reluctant to drive digital innovation. There were plenty of reasons for this slow pace of change, including inertia to disrupt ...

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Your Sales Funnel Ain YOUR SALES FUNNEL AIN'T WHAT IT USED TO BE

video

Nov 30, 2016

Discover how to overcome the limitations of traditional demand generation funnels with an integrated approach that incorporates elements of purchase intent insights, like TechTarget’s Priority Engine and Qualified Sales Opportunities, in conjun...

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6 Infographics to Help You Stay On Top of 2016 B2B Content Marketing Trends 6 INFOGRAPHICS TO HELP YOU STAY ON TOP OF 2016 B2B CONTENT MARKETING TRENDS

infographic

Nov 29, 2016

As you look back on last year's performance and look forward to what you need to accomplish next year, it's important to understand and adapt to industry trends. After all, missing a wave doesn't just mean that you didn't get ahead it...

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Understanding Account-Based Marketing for B2B Industry UNDERSTANDING ACCOUNT-BASED MARKETING FOR B2B INDUSTRY

blog article

Nov 29, 2016

As a B2B marketer, you would be aware of Account-Based Marketing and if not implemented already, chances are that you have unknowingly imbibed it into your business.From what the experts have to say, “Account-Based Marketing (ABM) is a strategy...

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I’m an ABMer: ITSMA Member Voices I’M AN ABMER: ITSMA MEMBER VOICES

video

Nov 29, 2016

Account-based marketers are a proud bunch, and the ABMers gathered at ITSMA’s ABM Forum in London in June 2016 share their reasons why – with ABMers from Avanada, Fujitsu, CSC, Juniper Networks, LeasePlan International, and Oracle.

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Why ABM and Predictive are B2B Marketing WHY ABM AND PREDICTIVE ARE B2B MARKETING'S 2017 POWER COUPLE

video

Nov 28, 2016

Learn from Lattice and Hootsuite why using predictive in your ABM programs can help accelerate your targeted account processes.

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Data is Key to Your ABM Campaign – But Not Just Any Data… DATA IS KEY TO YOUR ABM CAMPAIGN – BUT NOT JUST ANY DATA…

blog article

Nov 28, 2016

Running an ABM campaign is more straightforward than you might think. But if there’s one thing to bear in mind while pursuing account-based marketing, it’s that guesswork simply won’t work.That may be stating the obvious, but if you...

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Inbound Marketing Agency INBOUND MARKETING AGENCY

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Nov 28, 2016

We can help you to achieve your digital marketing goals. - Traffic Generation: Do you want to Attract More Prospects to your website? - Leads & Demand Generation: Do you want to Convert More Visitors into Leads? - Marketing & Sales Alignment:...

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DataFox for Marketo DATAFOX FOR MARKETO

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Nov 28, 2016

Learn how to accelerate your account-based marketing by enriching Marketo with account intelligence provided by DataFox.

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5 Lead Generation Initiatives for 2017 5 LEAD GENERATION INITIATIVES FOR 2017

blog article

Nov 23, 2016

Quality over quantity’ – cliché, yes; but it’s solid advice. According to LinkedIn’s Technology Marketing Group, 59% of professionals confirmed that generating high-quality leads was their top priority for 2016 and movi...

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What A Real ABM Campaign Looks Like WHAT A REAL ABM CAMPAIGN LOOKS LIKE

blog article

Nov 21, 2016

We’ve reached peak ABM hype. You’ve seen countless variations of the same presentation about how to get started with ABM, how to sell ABM internally, the ideal ABM tech stack, and on and on. And I agree that it’s time to start getti...

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How Account-Based Marketing Can Help You Stop ‘Churning’ Leads HOW ACCOUNT-BASED MARKETING CAN HELP YOU STOP ‘CHURNING’ LEADS

blog article

Nov 18, 2016

We’ve talked a lot about lead generation and lead conversion in this blog – which makes sense, seeing as lead gen is what we do. But there’s another important aspect of the marketing and sales cycle I’d like to touch on in thi...

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Step-by-Step Guide to Aligning Content Marketing and ABM Strategies STEP-BY-STEP GUIDE TO ALIGNING CONTENT MARKETING AND ABM STRATEGIES

blog article

Nov 18, 2016

Historically, content marketers have had one clear goal in mind: develop content that will convert visitors to leads that fuel their businesses. There are, of course, other benefits to content that marketers always have in mind, such as building bran...

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5 Digital Marketing Trends 2018 5 DIGITAL MARKETING TRENDS 2018

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Nov 17, 2016

The digital transformation is currently considered the biggest challenge for companies of all industries. According to a current study by Price Waterhouse Coopers, 4 of 5 top managers view the move to digital as decisive for future business models. G...

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3 WAYS YOU CAN MAKE THE ACCOUNT-BASED MARKETING PHENOMENON WORK FOR YOU 3 WAYS YOU CAN MAKE THE ACCOUNT-BASED MARKETING PHENOMENON WORK FOR YOU

blog article

Nov 17, 2016

So here goes a stat that none of was in B2B sales and marketing want to fathom On average, less than 5 percent of your leads will become customers according to Convince and Convert.It’s a tough pill to swallow for marketers and salespeople alik...

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What Is Account Based Marketing? WHAT IS ACCOUNT BASED MARKETING?

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Nov 17, 2016

Account-based marketing (ABM) is widely recognized as an effective strategy for business-to-business marketers. With all of PureB2B's ABM services at your disposal, there is less waste and less risk, as marketing budgets are spent specifically on...

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Account Based Marketing with Kwanzoo ACCOUNT BASED MARKETING WITH KWANZOO

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Nov 17, 2016

An overview of Kwanzoo's Account-Based Marketing for Display Solutions

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Account-Based Marketing and Predictive – Hot or Not? ACCOUNT-BASED MARKETING AND PREDICTIVE – HOT OR NOT?

blog article

Nov 16, 2016

I constantly hear about Account-Based Marketing and Predictive being the hottest two things on the B2B marketing block. One visual that appears in 99% of analyst and webinar presentations is a Google trends graph of ABM and predictive search interest...

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‘Human Data’: The Key to Effective Lead Generation ‘HUMAN DATA’: THE KEY TO EFFECTIVE LEAD GENERATION

blog article

Nov 15, 2016

Imagine the following conversation between a sales or marketing rep from your company, and a potential buyer:“Hi there ____. This is some guy whose name you instantly forgot, from a company you’ve never heard of before.”“Hi&he...

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Oracle Content Marketing - Content Portal Sneak Peek ORACLE CONTENT MARKETING - CONTENT PORTAL SNEAK PEEK

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Nov 15, 2016

Enjoy a quick sneak peek into a brand new capability coming to Oracle Content Marketing early next year. introducing Content Portal, Marketing teams have the ability to enable sales to accelerate their sales cycles by having easy access to marketing ...

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Q&A WITH JON MILLER ON MAPPING YOUR ACCOUNT BASED MARKETING STRATEGY: IT STARTS WITH ACCOUNT SELECTION Q&A WITH JON MILLER ON MAPPING YOUR ACCOUNT BASED MARKETING STRATEGY: IT STARTS WITH ACCOUNT SELECTION

blog article

Nov 14, 2016

Account Based Marketing strategies are all the hype these days, but many marketers are struggling with how to get started. With so many people talking about implementing ABM with so many different strategies, who can blame marketers for not knowing w...

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Account Based Marketing Needs Data-Driven Insights for Success ACCOUNT BASED MARKETING NEEDS DATA-DRIVEN INSIGHTS FOR SUCCESS

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Nov 14, 2016

Account-based marketing is helping companies build record pipelines, land net new customers, and crush sales goals. Sales and Marketing leaders know ABM can help them grow their businesses, but what they don’t always know is where to start&hell...

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How Account-Based Marketing Works HOW ACCOUNT-BASED MARKETING WORKS

blog article

Nov 11, 2016

Account-Based Marketing (ABM) is a hot topic right now. But what is it and how can it be used to optimise B2B companies’ sales results?Is Account-Based Marketing for everyone?Every now and then a trend comes that influences and affects more tha...

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[REPORT] 2016 ACCOUNT-BASED MARKETING SURVEY REPORT RESULTS [REPORT] 2016 ACCOUNT-BASED MARKETING SURVEY REPORT RESULTS

blog article

Nov 10, 2016

Okay, we are approaching 2017 and if there is one clear takeaway that has dominated conferences and conversations this year it’s Account-Based Marketing (ABM). It’s everywhere. It’s hot, but not so hot that it’s a fad. It&rsqu...

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6 Reasons Account-Based Marketing and Artificial Intelligence are the Perfect Match 6 REASONS ACCOUNT-BASED MARKETING AND ARTIFICIAL INTELLIGENCE ARE THE PERFECT MATCH

blog article

Nov 10, 2016

If you’re in B2B sales or marketing, you have no doubt been pummeled with content about account-based marketing (ABM) and artificial intelligence (AI) over the past several months.But beyond the insatiable, irrational love B2B marketers have fo...

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TIME FOR LESS TALK AND MORE ACTION: HOW TO GET STARTED WITH AN ACCOUNT-BASED MARKETING STRATEGY WITH CONTENT TIME FOR LESS TALK AND MORE ACTION: HOW TO GET STARTED WITH AN ACCOUNT-BASED MARKETING STRATEGY WITH CONTENT

blog article

Nov 07, 2016

Inboxes are jam packed with prospecting and marketing emails. Social media is crowded with all kinds of messaging, from your competitor’s content to news of Lindsay Lohan’s new accent. It is hard to break through the noise.Account-Based M...

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How to Target ‘Named Accounts’ for Account-Based Marketing HOW TO TARGET ‘NAMED ACCOUNTS’ FOR ACCOUNT-BASED MARKETING

blog article

Nov 06, 2016

One of the key tenets of account-based marketing (ABM) is the importance of identifying and pursuing “named accounts.” You’ve probably heard this term before, and perhaps you already use them for your lead generation. But like so ma...

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A Deep Dive: 5 Answers to the Most Common Lead nurturing questions A DEEP DIVE: 5 ANSWERS TO THE MOST COMMON LEAD NURTURING QUESTIONS

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Nov 04, 2016

As marketers, we work hard to create leads. We write and design hoards of engaging content, we optimize our delivery channels down to the smallest of details, and we target everything for just a small segment of perspective buyers.It’s surprisi...

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Optimize Account-Based Marketing with Celsius OPTIMIZE ACCOUNT-BASED MARKETING WITH CELSIUS

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Nov 04, 2016

Optimize Account-Based Marketing with Celsius

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4 Traits of a Top-Notch Demand Gen Campaign 4 TRAITS OF A TOP-NOTCH DEMAND GEN CAMPAIGN

blog article

Nov 03, 2016

Marketers are walking a razor’s edge when it comes to demand generation. For any given campaign, success requires effective execution on several fronts, while failure is only a key mistake away. It explains why demand gen is an area where many ...

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Read All about It with Salesforce Report Subscriptions READ ALL ABOUT IT WITH SALESFORCE REPORT SUBSCRIPTIONS

blog article

Nov 03, 2016

Every morning, I receive an email with a roundup of stories about Account-Based Marketing. I like to keep up on the latest news and developments because my company, LeanData, empowers ABM.So, I set up a Google alert that aggregates headlines about AB...

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BOSS MARKETER BOOTCAMP VIRTUAL EVENT RECAP: WHY DEMAND GENERATION IS NOT AT ODDS WITH ABM BOSS MARKETER BOOTCAMP VIRTUAL EVENT RECAP: WHY DEMAND GENERATION IS NOT AT ODDS WITH ABM

blog article

Nov 01, 2016

That’s a wrap! EverString wrapped up its first ever Boss Marketer Bootcamp virtual event with great success! We designed this virtual event for the marketers out there who love their thought leadership, but really need a deep dive into actionab...

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How to Prepare B2B Marketing and Sales for ABM: Data, Content, and Engagement HOW TO PREPARE B2B MARKETING AND SALES FOR ABM: DATA, CONTENT, AND ENGAGEMENT

blog article

Nov 01, 2016

Account-based marketing is a strategic approach that focuses B2B marketing and sales efforts on a defined set of companies (or accounts), allowing for a more personalized and targeted approach—not just to individuals, but to multiple decision m...

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B2B Web Personalization for Demand Generation and ABM B2B WEB PERSONALIZATION FOR DEMAND GENERATION AND ABM

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Oct 31, 2016

B2B web visitors are often frustrated when content and messages aren't relevant to them. To meet demand generation goals and ensure success with ABM initiatives, leading B2B marketers turn to real-time personalization.

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How to Customize Your Content for Account-Based Marketing HOW TO CUSTOMIZE YOUR CONTENT FOR ACCOUNT-BASED MARKETING

blog article

Oct 27, 2016

There was a time when content marketing seemed like the best inbound marketing tactic around. When it first came on the scene, it was the ultimate in meeting your prospects with the right message at the right time. But now that everybody’s doin...

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Make Lead Generation Quicker And More Efficient With This Simple Tool MAKE LEAD GENERATION QUICKER AND MORE EFFICIENT WITH THIS SIMPLE TOOL

blog article

Oct 26, 2016

Few things can be more frustrating in B2B lead generation than the experience many in sales sometimes encounter – particularly SDRs.You just want to do your thing: sell your product to as many of the right people as possible. You’re confi...

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Sales Play Design for Account-Based Everything with Craig Rosenberg SALES PLAY DESIGN FOR ACCOUNT-BASED EVERYTHING WITH CRAIG ROSENBERG

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Oct 26, 2016

Sales Play Design for Account- Based Everything These materials have been prepared by TOPO for the exclusive and individual use of our clients. Unauthorized reproduction is strictly prohibited. These materials contain valuable confidential and propri...

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MongoDB Creates Frictionless Customer Experience with Oracle Marketing Cloud MONGODB CREATES FRICTIONLESS CUSTOMER EXPERIENCE WITH ORACLE MARKETING CLOUD

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Oct 26, 2016

MongoDB uses Oracle Marketing Cloud marketing automation to create a frictionless customer experience where prospects and customers get what they want when they want it using account-based marketing (ABM) strategy at this high technology company.

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ABM: How to Fix Your Data Before It Kills Your Campaigns ABM: HOW TO FIX YOUR DATA BEFORE IT KILLS YOUR CAMPAIGNS

blog article

Oct 25, 2016

The Gartner Hype Cycle states that when a new technology comes on the scene, it follows a pretty consistent pattern in its popularity or hype (hence the name). To begin, people start talking about it, companies start changing their websites and tagli...

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5 must-haves to achieve account-based marketing success 5 MUST-HAVES TO ACHIEVE ACCOUNT-BASED MARKETING SUCCESS

blog article

Oct 21, 2016

Admittedly, it’s been a while since I did my first blog on account-based marketing (ABM).In my defense, great sequels take time to perfect. After all, no one wants to end up with a Transformers 2 on their hands!During this time a lot has happen...

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Account Based Intelligence: The Essential Ingredient for Account Based Marketing Success ACCOUNT BASED INTELLIGENCE: THE ESSENTIAL INGREDIENT FOR ACCOUNT BASED MARKETING SUCCESS

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Oct 20, 2016

The Difference Between Account Based Intelligence and Account Based Marketing: ABI Is Necessary For ABM Success Account Based Marketing (ABM) is gaining momentum in many organizations. A survey conducted by FlipMyFunnel, in conjunction with Engagio, ...

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HOW TO CREATE A WINNING ACCOUNT BASED MARKETING PLAN HOW TO CREATE A WINNING ACCOUNT BASED MARKETING PLAN

blog article

Oct 17, 2016

As B2B buyers continue to evolve, companies are becoming more focused on account based marketing. Account based marketing is essentially a more targeted type of demand generation. Account based marketing covers all the activities B2B marketing teams ...

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From side show to main event: How ABM is taking over marketing FROM SIDE SHOW TO MAIN EVENT: HOW ABM IS TAKING OVER MARKETING

blog article

Oct 17, 2016

Account-Based Marketing, or ABM, is the come-back kid of B2B. As a general principle, it’s been kicking around for years, and was codified by Bev Burgess and the people at ITSMA a few years ago, but not a vast amount of notice was paid, outside...

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Why Account-Based Marketing Won’t Work Without Site-Level Matching WHY ACCOUNT-BASED MARKETING WON’T WORK WITHOUT SITE-LEVEL MATCHING

blog article

Oct 13, 2016

A friend of mine recently shared a telling story with me – one many B2B lead generation professionals will relate to.This friend works for a shipping company that owns and operates a number of freight vessels. Another company has been contactin...

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Accelerating Sales with Account-Based Marketing ACCELERATING SALES WITH ACCOUNT-BASED MARKETING

blog article

Oct 13, 2016

Earlier this week we hosted a webinar with Forrester as our guest on the topic of turning account-based marketing (ABM) “buzz” into business results. We’ve talked a lot recently about helping companies get started in their ABM progr...

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5 FUN HACKS TO LEVERAGE YOUR EVENT LEAD GENERATION: FINAL EPISODE 5 FUN HACKS TO LEVERAGE YOUR EVENT LEAD GENERATION: FINAL EPISODE

blog article

Oct 11, 2016

In our earlier episodes, we had a look at how not to repeat the Pokemon GO mistake, had a Game of Thrones breakdown of 2017’s content marketing trends, and saved the digital kind from a robot army invasion.READ S01E01 | Avoiding the Pokemon GO ...

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How You Can Use Content to Completely Slay the ABM Game with Rachel Lefkowitz and Hana Abaza HOW YOU CAN USE CONTENT TO COMPLETELY SLAY THE ABM GAME WITH RACHEL LEFKOWITZ AND HANA ABAZA

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Oct 10, 2016

Account-based marketing and content go hand-in-hand, but what exactly do you need to do to effectively use content for ABM?The secret: Considering the content experience.In this presentation, Uberflip and Everstring share their strategy for aligning ...

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6 Simple Steps to Help Build Your ABM Campaign 6 SIMPLE STEPS TO HELP BUILD YOUR ABM CAMPAIGN

blog article

Oct 10, 2016

ABM is not a marketing strategy. Let that sink in.Account-based marketing is certainly a highly effective way to inform your overall B2B marketing strategy. But it isn’t a ready-made strategy itself. In fact, one of the great things about ABM i...

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Why Your Account-Based Everything Strategy Needs Predictive Analytics – Guest Post WHY YOUR ACCOUNT-BASED EVERYTHING STRATEGY NEEDS PREDICTIVE ANALYTICS – GUEST POST

blog article

Sep 29, 2016

There are a few things robots are starting to do better than humans:Move items around a stockroom (Amazon has a fleet of robots that have increased operations from 100 items per hour to 300 items per hour for workers)Accomplish missions in dangerous ...

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How to Profit from Account Based Marketing (ABM) HOW TO PROFIT FROM ACCOUNT BASED MARKETING (ABM)

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Sep 28, 2016

During this webinar, you'll learn steps to kick start your first ABM program, principles to make your ABM program focused, practical, and profitable and how to avoid account-based marketing pitfalls

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Account-Based Marketing is Here to Stay: 3 Tips for Success ACCOUNT-BASED MARKETING IS HERE TO STAY: 3 TIPS FOR SUCCESS

blog article

Sep 27, 2016

Having managed both sales and marketing teams in my career, I realize the importance of an account-based approach on both sides of the house.   And while both teams have probably been taking account-based approaches for years now, this is t...

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Marketo Customers Love Marketo Account-Based Marketing MARKETO CUSTOMERS LOVE MARKETO ACCOUNT-BASED MARKETING

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Sep 27, 2016

Customers are excited about the new Marketo Account-Based Marketing application!. Marketo has taken a leadership stance in the industry by offering a single platform across marketing automation and ABM. Now, customers can stay within one single platf...

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Account-Based Marketing: Don’t Believe the Hype ACCOUNT-BASED MARKETING: DON’T BELIEVE THE HYPE

blog article

Sep 26, 2016

And the phrase of the year is… Account-Based Marketing (ABM)! Seems you can’t browse the web any more without finding something about Account-Based Marketing popping up in your feed. Companies of all shapes and sizes have technology avai...

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Extole Uses Demandbase for Account Based Marketing EXTOLE USES DEMANDBASE FOR ACCOUNT BASED MARKETING

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Sep 26, 2016

Extole uses Demandbase to execute account-based marketing. Focusing on target accounts, Extole's VP of Marketing Chris Duskin measures the success of their marketing programs and empowers sales with target account insights.

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The Challenge of Scaling ABM Programs THE CHALLENGE OF SCALING ABM PROGRAMS

blog article

Sep 24, 2016

If you read just about anything we publish here at ITSMA, chances are you’re well aware of how strongly we feel about the importance of account based marketing (ABM), an approach that treats key accounts as markets of one. Why? Simple: it is on...

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3 WAYS TO BREAK YOUR CONTENT CREATION ADDICTION 3 WAYS TO BREAK YOUR CONTENT CREATION ADDICTION

blog article

Sep 23, 2016

There has been a lot of talk recently about marketing teams overproducing content. At Content Marketing World, we heard keynotes about slowing down and creating valuable content. At Trackmaven’s Spark roadshow stop in San Francisco, Allen Ganne...

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ABM Infographic ABM INFOGRAPHIC

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Sep 22, 2016

We have broken down the benefits and technicalities of Account Based Marketing for you. Check out our latest infographic to learn how ABM can benefit your company.

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Is Account Based Marketing the Next Pet Rock? IS ACCOUNT BASED MARKETING THE NEXT PET ROCK?

blog article

Sep 21, 2016

The world has seen many crazy fads. When I was growing up it was pet rocks, streakers, and disco music (ok, I admit that I am still secretly an ABBA fan). When my daughter was growing up, Beanie Babies and Chia Pets were all the rage. Today, it&rsquo...

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