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Marketing Year In Review: How’d We Do As An Industry? MARKETING YEAR IN REVIEW: HOW’D WE DO AS AN INDUSTRY?

blog article

Jan 22, 2020

While nearly every blog (including ours) is busily predicting what to expect in 2020, we’re going to do something a bit different and look back at our 2019 predictions piece to see how well we did as an industry in meeting our experts’ prognostications. Below are the 2019 trends predicte...

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What Account-Based Marketing Will Mean for B-to-B in 2020 WHAT ACCOUNT-BASED MARKETING WILL MEAN FOR B-TO-B IN 2020

blog article

Jan 22, 2020

It’s safe to say that 2020 will bring increased competition for b-to-b companies across geographies and market sectors. Adding to this already intense market is an increase in the number and diversity of roles involved in buying decisions, along with added pressure for b-to-b marketers to adhe...

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General Data Protection Regulation GENERAL DATA PROTECTION REGULATION

whitepaper

Jan 22, 2020

General Data Protection RegulationGeneral Data Protection RegulationGeneral Data Protection RegulationGeneral Data Protection RegulationGeneral Data Protection RegulationGeneral Data Protection RegulationGeneral Data Protection RegulationGeneral Data Protection Regulation

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AI-powered SaaS Platform for B2B Strategic Sales & Account-Based Marketing AI-POWERED SAAS PLATFORM FOR B2B STRATEGIC SALES & ACCOUNT-BASED MARKETING

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Jan 21, 2020

xiQ is an AI-powered, End-to-End, B2B Sales and Account-Based Marketing (ABM) platform that leverages AI to: -Generate DISC personality insights to personalize client engagement at scale -Consistently generate highly engaging content to increase engagement by 10x -Extract first-hand intent data -Pro...

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4 Future-Proof Marketing Tips from Top CMOs in 2020 4 FUTURE-PROOF MARKETING TIPS FROM TOP CMOS IN 2020

blog article

Jan 21, 2020

There’s always so much happening in marketing, it can be hard to keep up. After all, marketers are at the forefront of connected customer experiences and delivering on everything brands promise. That’s a big responsibility. At the start of Dreamforce 2019, Salesforce’s second annua...

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Technology Voucher Programme - Miracle Digital Hong Kong TECHNOLOGY VOUCHER PROGRAMME - MIRACLE DIGITAL HONG KONG

blog article

Jan 21, 2020

The Innovation and Technology Commission has announced the Technology Voucher Programme (TVP) has been converted into a regular funding programme under the Innovation and Technology fund. The funding ceiling per applicant has been increased from HK$200,000 to HK$400,000, and the eligibility has also...

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Digital product design is the core of Digital Transformation - Miracle Digital Hong Kong DIGITAL PRODUCT DESIGN IS THE CORE OF DIGITAL TRANSFORMATION - MIRACLE DIGITAL HONG KONG

blog article

Jan 21, 2020

The entire market of different industries is affected by digital technology. Good Digital products design can completely revolutionize an industry or optimizing an existing business process or service. Your digital product is the portal that your customers will directly engage with you. So an effect...

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The Rise of Account Based Marketing: Essentials to Success THE RISE OF ACCOUNT BASED MARKETING: ESSENTIALS TO SUCCESS

whitepaper

Jan 20, 2020

Aligning sales and marketing is one of the most common problems companies face. Managers find that often, sales and marketing have differentiating solutions when it comes to developing strategies; which can affect company revenue and lead generation efforts. With marketing known for its spending hab...

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3 Powerful Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy 3 POWERFUL SECRETS ENTERPRISES CAN UNLOCK FOR THEIR ACCOUNT-BASED MARKETING STRATEGY

blog article

Jan 20, 2020

According to Engagio’s 2019 ABM Market Research Report, about 75% of B2B companies have piloted or started building out their Account-Based Marketing strategy. But less than 5% have had a program for more than two years. ABM has become a major enterprise buzzword over the last decade, and you ...

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What is account-based marketing? How to master ABM strategy WHAT IS ACCOUNT-BASED MARKETING? HOW TO MASTER ABM STRATEGY

blog article

Jan 20, 2020

Account-based marketing (ABM) is a marketing approach where an organization directly and individually markets its products or services to a specific set of business accounts. During this process, the sales and marketing teams work together and are in sync with each other to deliver account-specific ...

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How to Prepare Your Database for Account Based Marketing HOW TO PREPARE YOUR DATABASE FOR ACCOUNT BASED MARKETING

blog article

Jan 17, 2020

Account Based Marketing (ABM) is at the forefront of modern B2B marketing practices.  The strategy predicates itself on the concept of targeting a set of accounts that are a great fit for your product or service and engaging them with coordinating marketing outreach campaigns and programs. Mark...

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Account based marketing Tips and Tricks ACCOUNT BASED MARKETING TIPS AND TRICKS

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Jan 16, 2020

Everywhere you turn, more and more B2B companies are embracing account-based marketing (ABM)

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3 Ways Artificial Intelligence Makes B2B Marketing More Efficient 3 WAYS ARTIFICIAL INTELLIGENCE MAKES B2B MARKETING MORE EFFICIENT

blog article

Jan 16, 2020

In most businesses, time equals money. This adage is especially true when it comes to marketing a B2B brand. Time wasted on administrative tasks or manual intervention is time that could instead be spent connecting with customers and creating value for your prospects. As a B2B marketing professional...

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5 Keys to a Successful Account Based Marketing Plan 5 KEYS TO A SUCCESSFUL ACCOUNT BASED MARKETING PLAN

blog article

Jan 16, 2020

Simply stated, Account Based Marketing is a B2B strategy that focuses on a targeted set of desired accounts using highly personalized campaigns. It provides marketing and sales teams with a number of advantages, including a faster sales process, cost effectiveness, and a more efficient use of market...

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How to Sell ABM to your Executive Team HOW TO SELL ABM TO YOUR EXECUTIVE TEAM

blog article

Jan 15, 2020

We’ve said it once and we’ll say it again, the B2B marketing paradigm is shifting, and account-based marketing (ABM) is shaping up to be the new norm. Marketers everywhere are championing ABM because we all know it works. However, there are still many challenges marketers face when tryin...

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3 Ways in Which ABM Can be Successful in 2020 3 WAYS IN WHICH ABM CAN BE SUCCESSFUL IN 2020

blog article

Jan 15, 2020

However, several B2B marketers struggle with ABM execution and measurement. The following are some of the top ways in which account-based marketing can be leveraged for successful marketing strategies in 2020.

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xiQ Workbench - AI for Account-Based Marketing XIQ WORKBENCH - AI FOR ACCOUNT-BASED MARKETING

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Jan 14, 2020

xiQ Workbench is an AI-powered, SaaS-based, all-in-one marketing platform that lets you create, curate, design, execute, and analyze campaigns.

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How to Use Uberflip to Execute Your ABM Campaigns at Scale HOW TO USE UBERFLIP TO EXECUTE YOUR ABM CAMPAIGNS AT SCALE

blog article

Jan 14, 2020

Most modern marketers understand that account-based marketing is now an essential strategy for effectively reaching and engaging with target accounts. The issue that many people are still running into, however, is being able to execute their ABM strategies at scale. The good news is, there are a num...

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How to Engage and Convert ABM Target Accounts with Conversational Marketing HOW TO ENGAGE AND CONVERT ABM TARGET ACCOUNTS WITH CONVERSATIONAL MARKETING

blog article

Jan 14, 2020

Account-based marketing, often known as ABM, is about becoming account-centric and taking a more targeted approach to marketing and sales. Over the past several years, the ABM buzz has caught on, so much so that 92% of companies are planning to start an ABM program, according to Constellation Resear...

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How to Improve Your Account-Based Marketing with AI HOW TO IMPROVE YOUR ACCOUNT-BASED MARKETING WITH AI

blog article

Jan 14, 2020

If you do account-based marketing (ABM), chances are that artificial intelligence can help you do it better. 6sense offers an AI-powered customer data platform that predicts where account-based marketing leads are in the buying journey. It then allows you to focus on the leads closest to closing. We...

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How To Run A Successful ABM Campaign HOW TO RUN A SUCCESSFUL ABM CAMPAIGN

blog article

Jan 13, 2020

It’s important to have the right mindset when you come into work. Some people meditate in the morning to get themselves in the right headspace. Others find solace in a good book. And a few prefer to just catch a few extras Z’s on their morning commute. But for Kevin O’Malley, VP of...

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THE NEXT STEP OF ABM THE NEXT STEP OF ABM

blog article

Jan 13, 2020

As the technology evolved, ABM began to lose ground to inbound marketing – of course it makes more sense to talk to the people that search for your products and services in the first place. Very soon, it turned out that the ABM was seen as the old way of doing things and inbound was the new, b...

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HOW ARTIFICIAL INTELLIGENCE WILL REVAMP MARKETING DYNAMICS IN 2020 HOW ARTIFICIAL INTELLIGENCE WILL REVAMP MARKETING DYNAMICS IN 2020

blog article

Jan 13, 2020

Digital marketing strategies are evolving with a fast pace and innovation is the only solution to cope with this. Technologies like artificial intelligence and machine learning has given wings to digital marketing techniques, making it more effective and increasing the chances of sales conversion. D...

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The New Era Of Account-Based Marketing THE NEW ERA OF ACCOUNT-BASED MARKETING

blog article

Jan 09, 2020

Business-to-business marketing is evolving and it’s not just the industry itself. Vendor marketing efforts with customers can and should evolve as well. When you see a vendor selected repeatedly, or it officially earns a designation as a preferred vendor, it’s a sign of marketing evoluti...

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Target Data: People-Based Marketing TARGET DATA: PEOPLE-BASED MARKETING

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Jan 08, 2020

People-based marketing enables brands to leverage their customer data for marketing execution.

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Rick LaFond on the Best Account-Based Marketing Campaign Approach RICK LAFOND ON THE BEST ACCOUNT-BASED MARKETING CAMPAIGN APPROACH

video

Jan 08, 2020

Watch Rick LaFond, Sr Principal, Gartner for Marketers share account-based marketing Campaign best practices

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How to integrate ABM into your usual demand-gen model HOW TO INTEGRATE ABM INTO YOUR USUAL DEMAND-GEN MODEL

blog article

Jan 08, 2020

Most brands which use either of these strategies don’t go for the other, and this is a solid mistake they make. Account based marketing has become one of the highest rated marketing strategies of recent, and ever more so for B2B brands. But the catch is that this changes the entire structure o...

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These 7 Skills Can Help You Increase Your Account-Based Marketing Abilities THESE 7 SKILLS CAN HELP YOU INCREASE YOUR ACCOUNT-BASED MARKETING ABILITIES

blog article

Jan 08, 2020

There have been recent personalization improvements in the marketing process. This has dramatically increased the value of account-based marketing. The more targeted you can get in your campaigns, the higher the percentage of leads. Closing on leads gauges how much money your business will generate....

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Unlock The Power of Intent Data To Scale Up Your ABM Programme UNLOCK THE POWER OF INTENT DATA TO SCALE UP YOUR ABM PROGRAMME

blog article

Jan 07, 2020

“Intent data” are two words that hold the potential to revolutionize your sales and marketing workflow. Yet even though intent data has been a known concept for several years, b2b sales and marketers still seem unable to take advantage of it. B2b customers conduct their research online b...

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xiQ XIQ'S SALES INTELLIGENCE APP

video

Jan 07, 2020

xiQ is an AI-based, B2B Sales and Marketing Platform. xiQ is the single Sales Intelligence Platform that uses AI to help you better understand your prospects and clients. With xiQ’s Sales intelligence app, you can gain access to, People insights, Account Intelligence, and Sales Triggers.

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The Leading Account-Based Marketing Platform THE LEADING ACCOUNT-BASED MARKETING PLATFORM

video

Jan 07, 2020

Engagio is the #1 Account-Based Marketing (ABM) Platform worldwide, according to independent analyst Research in Action. Founded in 2015 by the experts that built Marketo, Engagio helps teams target the right accounts, orchestrate multi-channel interactions and measure what’s working. Backed b...

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How can you apply Account-Based Marketing? HOW CAN YOU APPLY ACCOUNT-BASED MARKETING?

blog article

Jan 07, 2020

Account-Based Marketing, or ABM, is a business strategy that focuses on prospects or customers as if they were their market and a significant part of it consists of creating specific content targeted for particular audiences to generate new leads or sales. For Account-Based Marketing to be efficient...

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Start Fresh in 2020 With Our Top 5 New Year’s ABM Resolutions START FRESH IN 2020 WITH OUR TOP 5 NEW YEAR’S ABM RESOLUTIONS

blog article

Jan 07, 2020

2019 is coming to an end. The new year is fast approaching, and with it comes fresh budgets, a new outlook, and updated goals to aim for. The best way to start a new year is to develop resolutions for how you’re going to change and improve over the coming months, so we came up with a few to ta...

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What is Account Based Marketing and How to Create an ABM Strategy for your Business WHAT IS ACCOUNT BASED MARKETING AND HOW TO CREATE AN ABM STRATEGY FOR YOUR BUSINESS

blog article

Jan 05, 2020

Account based marketing, also known as ABM, is a strategic approach to business marketing in which an organization focuses its marketing and advertising efforts on targeted opportunities and the individuals within an organization that will most likely participate in the decision-making process. Rath...

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How Can Marketing and Sales Collaborate for ABM Success? HOW CAN MARKETING AND SALES COLLABORATE FOR ABM SUCCESS?

video

Jan 04, 2020

Jon Miller, Co-Founder of Marketo and current Founder/CEO at Engagio, details the secret weapon for ABM Alignment, ABM Stand Ups.

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7 Reasons Why ABM Fails and How to Avoid Them 7 REASONS WHY ABM FAILS AND HOW TO AVOID THEM

blog article

Jan 03, 2020

With more and more companies implementing ABM and heralding their successes everything from increased revenue and more significant deals to increased customer retention rates it’s only natural to want to join the party. After all, according to ITSMA, 87% of B2B marketers report higher ROI usin...

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Top Benefits of Adopting Account-Based Marketing TOP BENEFITS OF ADOPTING ACCOUNT-BASED MARKETING

blog article

Jan 02, 2020

Many marketers have been paying attention to something called Account-Based Marketing, or ABM, and you should also consider doing the same. But what is Account-Based Marketing? ABM is a highly focused business strategy where marketing specialists treat a prospect or a customer like its very own mark...

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How deep learning can transform your marketing results HOW DEEP LEARNING CAN TRANSFORM YOUR MARKETING RESULTS

blog article

Jan 02, 2020

Deep learning can tell ABM marketers which buyers associated with an account are most important to target, where other likely influencers sit in the account, and how likely an account is to convert. It can even help you align your resources around the success criteria that are most important to your...

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Combining technographic and firmographic data is key in successfully selecting target accounts COMBINING TECHNOGRAPHIC AND FIRMOGRAPHIC DATA IS KEY IN SUCCESSFULLY SELECTING TARGET ACCOUNTS

blog article

Jan 02, 2020

As account-based marketing and sales (ABMS) is an account-centric strategic approach, selecting the ideal target accounts is fundamental to its success. In addition, the consequences of targeting the wrong accounts could be detrimental to an organisation, especially due to the resources which are re...

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Infographic On Account-Based Marketing INFOGRAPHIC ON ACCOUNT-BASED MARKETING

infographic

Dec 31, 2019

Increasingly getting wary of randomly targeting market segments with unpredictable results? Then you need to embrace account-based marketing. ABM is a strategy in which you direct your marketing resources to engage a specific set of individuals or accounts. Instead of casting a wide net based on gue...

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How ABM Technology Is Going To Evolve In 2020? HOW ABM TECHNOLOGY IS GOING TO EVOLVE IN 2020?

blog article

Dec 30, 2019

From being subjected to scrutiny at the great buzzword debate a few years back to being identified as a valuable strategy in recent times, Account-based Marketing (ABM) has come a long way. It has emerged as a strategic tool that enables business organizations to design personalized outreach program...

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 HOW DIGITAL TRANSFORMATION GIVES SMES THE AGILITY ADVANTAGES HOW DIGITAL TRANSFORMATION GIVES SMES THE AGILITY ADVANTAGES

whitepaper

Dec 24, 2019

Making contracts and other documents paperless by using e-signatures and digital transaction management is one of the best are as for small and mid-size businesses to invest their technology effort because the results are so immediate,says Aragon Research CEO Jim Lundy. In his work advising compani...

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Uncovering the Three Types of ABM and Why They Matter UNCOVERING THE THREE TYPES OF ABM AND WHY THEY MATTER

blog article

Dec 23, 2019

Account-based marketing can seem like a handful at first. There’s 1:1, 1:few, 1:many throw in other names like ABM at scale, ABM lite, etc. and you really have your hands full trying to understand the concept let alone actually implementing ABM as a strategy. The truth is that ABM doesn’...

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How to leverage data for Account Based-Marketing success HOW TO LEVERAGE DATA FOR ACCOUNT BASED-MARKETING SUCCESS

blog article

Dec 23, 2019

Why your business is appealing to your customer? Take a moment and think. You might have thought high-quality product, service or even the value you add in the lives of your customers. But to bring the Account-Based Marketing (ABM) strategy to complete success, you need to bring unforgettable custom...

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How Should IT Be Thinking about Content? HOW SHOULD IT BE THINKING ABOUT CONTENT?

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Dec 23, 2019

IT should think about content as it thinks about data: Content is an information asset. Like data, content must be well managed, trustworthy, and secure. Overall, most organizations are doing a better job managing their data than their content, so improving content management offers an upside oppor...

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What Are Some Ecommerce Platform Trends Retailers Should Have on Their Radar? WHAT ARE SOME ECOMMERCE PLATFORM TRENDS RETAILERS SHOULD HAVE ON THEIR RADAR?

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Dec 23, 2019

We are finally at a tipping point where mobile visits significantly exceed desktop for most retailers, and mobile revenue is very close to overtaking desktop revenue. Progressive web apps (PWAs), which use modern capabilities to deliver app-like website experiences on mobile devices, are critical t...

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How Small Businesses Can Invoice and Collect More Efficiently HOW SMALL BUSINESSES CAN INVOICE AND COLLECT MORE EFFICIENTLY

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Dec 23, 2019

Survey Says: Streamlining Billing and Collections to Strengthen SMB Cash Flow Sound billing and collections practices form the foundation of a company’s financial health. When your system works and cash flows smoothly, you can easily cover expenses and seize growth opportunities. Inefficiencies can ...

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Now we’re 25 Digital advertising grows up. NOW WE’RE 25 DIGITAL ADVERTISING GROWS UP.

whitepaper

Dec 23, 2019

The first-ever banner ad launched. The first “click here.’ Now, 25 years later, spending on digital advertising is big business — and it’s becoming more sophisticated, more customer-focused, and more dynamic. That’s exciting. At Adobe, we’ve been there from the early days — providing designers with ...

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The Winning Playbook for Experience Personalisation THE WINNING PLAYBOOK FOR EXPERIENCE PERSONALISATION

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Dec 23, 2019

In the last year, Adobe has helped companies across industries personalise experiences for their customers — and drove $128 billion in revenue overall. Clearly, personalised customer experiences pay off. But that doesn’t mean they’re easy to create. You need an expansive strategy to cover all your b...

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How to Build a B2B Contacts List for an ABM Campaign HOW TO BUILD A B2B CONTACTS LIST FOR AN ABM CAMPAIGN

blog article

Dec 22, 2019

Account-based marketing (ABM) may seem like a rising star in the B2B marketing space, but this outbound approach has been on top demand gen leaders’ radar for years. The only difference is that with the evolution of better tech and its promising business results, ABM has become its own recogni...

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Intent Data in Channel Ecosystem Sales INTENT DATA IN CHANNEL ECOSYSTEM SALES

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Dec 20, 2019

It's amazing how many companies we speak with that are excited and engaged in using buyer intent data for their own demand generation, sales intelligence and churn reduction - yet don't consider sharing the insights with their channel partners.

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4 Ways AI Aligns and Enhances Marketing and Sales Teams 4 WAYS AI ALIGNS AND ENHANCES MARKETING AND SALES TEAMS

blog article

Dec 20, 2019

Sales and marketing alignment is a longstanding topic, but the current rise in artificial intelligence is creating new opportunities to deepen and improve this vital relationship. AI within marketing has opened more doors: think about lead/account scoring cementing account-based marketing (ABM) as t...

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Unlocking B2B Account-Based Marketing on Facebook UNLOCKING B2B ACCOUNT-BASED MARKETING ON FACEBOOK

blog article

Dec 19, 2019

Marketers have to decide where they want to spend their budget, and that’s a big question when you have so many channels and sources to choose from: Google, Instagram, LinkedIn, Quora, Twitter, and Facebook just to name a few. For B2B marketers, the decision will usually come down to where the...

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Using contact-level intent monitoring to close 3 critical performance gaps in ABM USING CONTACT-LEVEL INTENT MONITORING TO CLOSE 3 CRITICAL PERFORMANCE GAPS IN ABM

blog article

Dec 19, 2019

At the same time that the concept of customer experience seems to be attracting more and more thought leadership press, the stark reality is that in many B2B companies, three critical revenue-maximization efforts remain demonstrably sub-optimized. For ABM practitioners, closing these performance gap...

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Customer Retention vs Acquisition in Account Based Marketing CUSTOMER RETENTION VS ACQUISITION IN ACCOUNT BASED MARKETING

blog article

Dec 18, 2019

Marketing teams often face a similar choice. Focusing on customer acquisition (attracting net new customers) versus customer retention (retaining as many current customers as possible). This challenge lands them squarely in the middle of an ongoing rivalry and a frequently and hotly debated topic. I...

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3 Keys to Getting Started with Marketing Automation 3 KEYS TO GETTING STARTED WITH MARKETING AUTOMATION

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Dec 17, 2019

Marketing automation isn't just a tool, it's a whole new way of marketing. Watch this video with Mathew Sweezey, Principal of Marketing Insights at Salesforce and author of "Marketing Automation for Dummies," to see how to get started.

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8 Account-Based Marketing Tips For 2020 8 ACCOUNT-BASED MARKETING TIPS FOR 2020

blog article

Dec 17, 2019

Enterprise accounts are goldmine clients for most B2B companies. However, your general campaigns just won’t cut it for these premium brands. Instead, you need highly targeted customer journey funnels with personalized messaging to successfully convert these accounts. For this, you need a well-...

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How to Leverage Account-Based Marketing for Your Business HOW TO LEVERAGE ACCOUNT-BASED MARKETING FOR YOUR BUSINESS

blog article

Dec 17, 2019

Email, phone calls, texting, chat, video conferencing, social media access to numerous communication channels means organizations can now adopt more B2B marketing strategies to fuel their growth and business development. However, the sad reality is that 63% of marketers are struggling to generate tr...

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AI vs. Intent Data: Only One Knows Your Intentions AI VS. INTENT DATA: ONLY ONE KNOWS YOUR INTENTIONS

blog article

Dec 17, 2019

The number one goal of most companies is to reach their customers. They want to connect to their customers and prospects because that’s how sales happen. It’s why technology vendors spend more than $300 billion annually on marketing and sales. The problem is that there is a lot of noise....

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3 Amazing Benefits to Combining Account-Based Marketing and SEO 3 AMAZING BENEFITS TO COMBINING ACCOUNT-BASED MARKETING AND SEO

blog article

Dec 16, 2019

By 2020, more than 70% of midsize to large B2B businesses will pilot or launch a full-scale account-based marketing (ABM) program, which means, chances are pretty high you’ve heard of ABM before. In case you haven’t, ABM is a marketing strategy where you treat each lead as their own mark...

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6 B2B Demand Gen Predictions for 2020 6 B2B DEMAND GEN PREDICTIONS FOR 2020

blog article

Dec 16, 2019

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group, what trends they think will highlight the next 12 months in B2B demand generation. Here&...

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ACCOUNT-BASED MARKETING FOR B2B TECHNOLOGY MARKETERS: 3 SOLID IDEAS ACCOUNT-BASED MARKETING FOR B2B TECHNOLOGY MARKETERS: 3 SOLID IDEAS

blog article

Dec 16, 2019

Among the B2B technology marketers I’ve had the privilege of working with, few ideas are getting as much interest as account-based marketing.  In fact, almost 90% of B2B technology marketers I’ve met recently at our Masterclass (an interactive one-day workshop where we share our exp...

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5 POINT STRATEGY FOR GATED CONTENT THAT GENERATES DEMAND 5 POINT STRATEGY FOR GATED CONTENT THAT GENERATES DEMAND

blog article

Dec 15, 2019

Let’s back-track. Digital marketing was born about 3 decades ago, when computers had become smart enough to store customer data. Fast-forward into the present day and take a look into your inbox. We all share the same inbox story apathetic unapologetic and frankly, there is nothing out-of-the-...

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The Demand Orchestration datasheet THE DEMAND ORCHESTRATION DATASHEET

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Dec 15, 2019

Demand generation leaders at global B2B organizations with a complex range of products and buyers use Idio to predict the interests of every individual, and automatically deliver relevant 1:1 experiences across digital channels.q

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GLOBAL B2B GEO MARKETING TRENDS FOR 2020 GLOBAL B2B GEO MARKETING TRENDS FOR 2020

blog article

Dec 14, 2019

The rapid advancement of location-based technology has propelled Geo Marketing to the frontline of marketing strategies. Enterprises are heavily investing in geo-based marketing technologies to connect to their ideal buyers. According to the latest 2019 report by Zion Market Research, the global geo...

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The Beginner’s Guide to: Account-based Selling THE BEGINNER’S GUIDE TO: ACCOUNT-BASED SELLING

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Dec 14, 2019

Account-based selling focuses on quality over quantity. Sales teams prioritize their prospecting efforts based on the companies they should be contacting rather than the individuals. They use data to find specific accounts that would benefit from their product and then devise customized, high-touch ...

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ABM and the Manufacturing Marketer: Back to the Future ABM AND THE MANUFACTURING MARKETER: BACK TO THE FUTURE

blog article

Dec 13, 2019

Safe to say, I’ve been around awhile. When I left business school to take my first “real” corporate job, the web wasn’t really a thing yet, my phone would balance a scale with a brick, and my “laptop” was a Franklin planner. But guess what? We had ABM. In a real s...

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How to Leverage the Power of AI in Account Based Marketing? HOW TO LEVERAGE THE POWER OF AI IN ACCOUNT BASED MARKETING?

blog article

Dec 13, 2019

With everything you know about Artificial intelligence now, the image of sentient machines taking over the world and ruling humanity is probably not what comes to mind whenever the subject of AI comes up. You also probably know that its applications are quite simple, and in the things around us such...

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How to Automate and Scale Account Based Marketing HOW TO AUTOMATE AND SCALE ACCOUNT BASED MARKETING

blog article

Dec 13, 2019

How many times have you tried to activate direct mail, sales, advertising or other campaigns for people at accounts when certain criteria at the account level is met, but you can’t because you use a traditional lead/contact based platform? That’s where Engagio Orchestrate comes in, allow...

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Account-based marketing best practices in 5 easy steps ACCOUNT-BASED MARKETING BEST PRACTICES IN 5 EASY STEPS

blog article

Dec 12, 2019

Before you get started on any new marketing venture, it’s important to be clear on exactly what it is, why you’re doing it, and the best practices to achieving great results. Account-based marketing is a successful, highly-personalized approach to marketing that sees organizations identi...

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HOW INBOUND MARKETING CAN MAKE YOUR ACCOUNT BASED MARKETING CAMPAIGNS MORE EFFECTIVE? HOW INBOUND MARKETING CAN MAKE YOUR ACCOUNT BASED MARKETING CAMPAIGNS MORE EFFECTIVE?

blog article

Dec 12, 2019

Qualified leads are generated when you have an effective marketing strategy. B2B marketing is ever changing. Your buyer is evolving, so is marketing technology, new marketing strategies are coming up. Account-based marketing is one such marketing strategy that has gained considerable popularity in r...

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The Top 5 ABM Strategies For Marketers In 2020 THE TOP 5 ABM STRATEGIES FOR MARKETERS IN 2020

blog article

Dec 12, 2019

Identifying, reaching, and engaging high-value prospects on a deeper, more personal level is arguably marketing’s holy grail. And now thanks to account-based marketing, marketers can do just that with remarkable precision. While ABM has been climbing steadily into the ROI-driver seat, it has a...

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Make Room For AI In Your B2B Marketing Strategy MAKE ROOM FOR AI IN YOUR B2B MARKETING STRATEGY

blog article

Dec 11, 2019

Last year, more than one-third of enterprises said they had implemented some form of artificial intelligence (AI) over the previous four years, a 270% increase in AI usage.  But many marketers don’t know where to start. The good news is that you don’t have to implement AI all at onc...

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The Top 5 ABM Tactics for 2020 and Beyond THE TOP 5 ABM TACTICS FOR 2020 AND BEYOND

blog article

Dec 10, 2019

Marketing trends come and go, but one of the most notable shifts in recent years is the move toward account-based marketing (ABM). With 92% of B2B companies saying ABM is “extremely important” or “important” to their overall marketing strategy, ABM has now proven itself to be...

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2020 MARKETING OUTLOOK 2020 MARKETING OUTLOOK

whitepaper

Dec 10, 2019

The “wealth effect” the idea that consumer and business spending goes up with increases in stock prices, could taper with a downturn in the stock market. With the upcoming political year, it is highly likely that investors will cash out of some of their returns in early 2020, which could...

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How Account-Based Marketing Grows Your B2B Tech Sales HOW ACCOUNT-BASED MARKETING GROWS YOUR B2B TECH SALES

blog article

Dec 09, 2019

Effective marketing in the tech industry is critical for a company to get noticed. Unlike other markets, the crowded world of technology is full of the brightest people with the best ideas. Even if you have the most innovative design on the planet, it won't matter much if it never gets noticed. ...

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How ABM Effectiveness Can Be Pitched to Your Board HOW ABM EFFECTIVENESS CAN BE PITCHED TO YOUR BOARD

blog article

Dec 08, 2019

An account-based marketing (ABM) approach requires a different way of doing things for most organizations. But it’s happening, because according to statistics, 60% of organizations plan to run an ABM campaign in the next year. That’s a seismic shift in marketing circles, and represents t...

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A New Approach to Account Based Marketing A NEW APPROACH TO ACCOUNT BASED MARKETING

video

Dec 06, 2019

In this video, Mark Michael is testing an Account-Based Marketing strategy beginning with a welcome video for prospect focused landing pages generated by RallyMind.

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5 Tips for Creating an ABM Focused Content Marketing Strategy 5 TIPS FOR CREATING AN ABM FOCUSED CONTENT MARKETING STRATEGY

video

Dec 06, 2019

With ABM you can strengthen the relationships you have at a company by delivering valuable, relevant content and nurturing targeted relationships. Learn five ways to weave ABM into your inbound strategy, scale with smart content and email, align sales and marketing, and measure and prove ROI.

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B2B Enters The Experience Era B2B ENTERS THE EXPERIENCE ERA

infographic

Dec 05, 2019

Customer experience has become critical to B2B marketers. The biggest obstacle to customer experience success? Data governance needs to improve for B2B marketers to take full advantage of the power of this valuable asset.

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How B2B marketers can stay close to their customers HOW B2B MARKETERS CAN STAY CLOSE TO THEIR CUSTOMERS

video

Dec 05, 2019

The Marketing Practice - O2 Business's Zoe Hominick explains how the brand made a business case for account-based marketing, setting a template for maintaining intimate relationships with its most important customers.

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Leading the Next Wave of B2B Marketing LEADING THE NEXT WAVE OF B2B MARKETING

blog article

Dec 04, 2019

I’m honored to announce that I’m stepping into the CEO and Chairman role at Terminus. As a longtime believer in Terminus and the next wave of B2B marketing, I see this moment in the market and the company’s trajectory as a truly unique opportunity to transform the way businesses go...

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Leading the Next Wave of B2B Marketing LEADING THE NEXT WAVE OF B2B MARKETING

blog article

Dec 04, 2019

Marketing Automation became the center of gravity for CMOs and their teams as well as savvy investors. But as lead- and email-based constructs continue to create volume versus value challenges, growth-focused B2B companies are looking to an account-centric approach as a more predictable, more effici...

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HOW TO LEVERAGE INTENT DATA TO STRENGTHEN YOUR MARTECH STACK HOW TO LEVERAGE INTENT DATA TO STRENGTHEN YOUR MARTECH STACK

blog article

Dec 03, 2019

Wouldn’t it be great if you’d know where to find prospects that are most likely to buy? Or what’s bugging them to delay buying? If it was possible to get insights on the purchase-intent of your buyer? Or if they are truly looking to buy? Most businesses spend huge amounts on advert...

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Customer marketing: The secret behind sustainable business growth CUSTOMER MARKETING: THE SECRET BEHIND SUSTAINABLE BUSINESS GROWTH

blog article

Dec 03, 2019

Most companies spend the majority of their marketing budgets on acquiring new customers. But, if your new customers don’t stick around, you’ll be soon out of business. One growth strategy that works well for companies like Amazon and Apple is customer marketing. They use it to create bra...

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4 tools to take your account based marketing personalisation to the next level 4 TOOLS TO TAKE YOUR ACCOUNT BASED MARKETING PERSONALISATION TO THE NEXT LEVEL

blog article

Dec 02, 2019

Personalisation is a crucial element of all account-based marketing. After all, if the content’s not personalised, it’s not really ABM. “ABM is not just saying ‘I want to focus my existing campaigns on those accounts and do it more intensely’, it’s how do you make...

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Alphabet soup: Know the ABCs of ABM for B2B ALPHABET SOUP: KNOW THE ABCS OF ABM FOR B2B

blog article

Dec 02, 2019

The language of B2B communications is often awash in alphabet soup. Lately, three letters have been turning up repeatedly: ABM. Short for “account-based marketing,” ABM is the practice of aligning sales and content strategies around your ideal customer. The point is to shorten the sales ...

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AI and Machine Learning for ABM: Cutting through the Noise with Terry Feng AI AND MACHINE LEARNING FOR ABM: CUTTING THROUGH THE NOISE WITH TERRY FENG

blog article

Dec 01, 2019

Walk into a conference session, open a newsletter, or gloss over your LinkedIn feed and you'll be hard pressed to walk away without a new take on artificial intelligence (AI). When you strip away the rhetoric and hyperbole, you're probably wondering what can AI do for me? What should I keep ...

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Account-based marketing strategy 101 ACCOUNT-BASED MARKETING STRATEGY 101

blog article

Dec 01, 2019

Account-based marketing, or ABM, is a popular B2B marketing strategy that is highly-targeted and personalized, prioritizing high-quality and long-lasting customer relationships.  Marketers identify key accounts that they wish to work with, and then target these specific businesses as markets of...

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5 Reasons Your Company Needs Account-Based Marketing 5 REASONS YOUR COMPANY NEEDS ACCOUNT-BASED MARKETING

blog article

Dec 01, 2019

Every company can benefit from account-based marketing, no matter your size or target market. These are our top 5 reasons why your company would benefit from incorporating ABM tactics into your marketing strategy.

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Reclaiming Channel Partners’ Rightful Spot in ABM RECLAIMING CHANNEL PARTNERS’ RIGHTFUL SPOT IN ABM

whitepaper

Nov 30, 2019

Organizations that use a channel-based ABM strategy are advantaged as they tap into the broader reach already built into their channel partner network. This extended ABM strategy provides all parties with the visibility and the foundation for collaboration on the accounts, leads, and deals that help...

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The Power of Marketing Automation THE POWER OF MARKETING AUTOMATION

video

Nov 30, 2019

Want someone to "WOW" your audience? Hire this internationally recognized marketing expert with senior level experience at 3 Fortune 50 companies.

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Account Based Marketing Tools to Use in 2020 ACCOUNT BASED MARKETING TOOLS TO USE IN 2020

blog article

Nov 29, 2019

As one of the biggest trends in MarTech right now, Account Based Marketing (ABM) is the new-ish kid on the block that deserves to stay. In this day and age, we need better and more effective approaches to marketing. ABM does just that.  Of course it’s not just about the tools. It’s ...

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5 TRENDS FOR VOICE SEARCH - THE NEXT BIG DISRUPTION IN 2020 5 TRENDS FOR VOICE SEARCH - THE NEXT BIG DISRUPTION IN 2020

blog article

Nov 28, 2019

As the terms ‘Ok Google’ and ‘Hey Siri’ become more prominent, marketers need to catch-up to the next big content disruption i.e. voice search marketing. The world is preparing to dive head-first into a new decade, and recent stats show that voice search adaptation across the...

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Building Better Customer Relationships Through Buyer Personas BUILDING BETTER CUSTOMER RELATIONSHIPS THROUGH BUYER PERSONAS

blog article

Nov 28, 2019

The buying process is rarely linear. It’s hard enough to gauge market trends or supply and demand, much less the personalities of the individual prospects being sold to. Many of today’s companies that sell to enterprises have even launched Account-Based Marketing (ABM) programs to build ...

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How to personalize your website for ABM HOW TO PERSONALIZE YOUR WEBSITE FOR ABM

video

Nov 27, 2019

In this video, we will be giving you an insight into how to personalize your website for ABM. If you’re a business to business company, it’s likely that you work across multiple industries. So, when it comes to planning, designing and creating your marketing material, it can be tough not...

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How AI Can Impact Account-Based Marketing In 2020 HOW AI CAN IMPACT ACCOUNT-BASED MARKETING IN 2020

blog article

Nov 27, 2019

Artificial Intelligence (AI) is the latest buzzword for B2B Marketing. AI is changing the way we market to our customers; and no strategy is more perfectly positioned for it than account-based marketing (ABM). B2B marketers know that ABM strategies can yield significantly higher conversion rates tha...

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The Recipe for ABM Success THE RECIPE FOR ABM SUCCESS

blog article

Nov 27, 2019

More and more marketers are flipping traditional marketing on its head by turning to account-based programs to grow their pipeline and generate new business. In fact, 80% of marketers surveyed by SiriusDecisions reported a higher win rate with ABM, with 91% reporting higher ROI from their account-ba...

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USING INTENT DATA TO PERSONALIZE WEB CONTENT MANAGEMENT FOR ABM USING INTENT DATA TO PERSONALIZE WEB CONTENT MANAGEMENT FOR ABM

blog article

Nov 26, 2019

Dynamically personalized content for website visitors is an important element of most ABM programs. While WCMSs provide the capability to deliver personalized content, they can only do so based on rules and insights. Contact level™ intent data provides important information to support this. Re...

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ABM and Sales Velocity: How to Use ABM to Run Pipeline Acceleration Programs ABM AND SALES VELOCITY: HOW TO USE ABM TO RUN PIPELINE ACCELERATION PROGRAMS

blog article

Nov 26, 2019

At Terminus, our finance team will measure sales velocity across various segments for a more accurate picture of how quickly deals are moving in different market segments. You can monitor cohorts for changes in sales velocity over time to measure the impact of product updates or pricing changes. You...

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How Do You Measure a Lead-Based and an Account-Based Funnel Side by Side? HOW DO YOU MEASURE A LEAD-BASED AND AN ACCOUNT-BASED FUNNEL SIDE BY SIDE?

video

Nov 26, 2019

For years, marketers have been trained to think in terms of leads, and we built out models to measure success and track leads as they move through the buying process. Then, a new go-to-market strategy came along called Account-Based Marketing, where everything is built around the account. People tho...

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Intent Data 2020: The Evolving Capabilities That Are Changing How We Marke INTENT DATA 2020: THE EVOLVING CAPABILITIES THAT ARE CHANGING HOW WE MARKE

blog article

Nov 26, 2019

Marketers are feeling the effects of the meteoric rise of “big data” across the marketing landscape. The notion that more data is always better has been soundly debunked. After all, when more data leads to confusion within an organization, it slows the process of developing true, actiona...

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Account Based Marketing: Solving the Sales and Marketing Culture Clash ACCOUNT BASED MARKETING: SOLVING THE SALES AND MARKETING CULTURE CLASH

video

Nov 25, 2019

Sales teams ignore 80% of marketing leads, a misalignment that results in loss of potential customers and revenue. Account-based marketing (ABM) is the catalyst needed to address this clash between sales and marketing by bringing the two together to put shared goals on a scorecard.

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How to create an Account-based Audience with Versium REACH HOW TO CREATE AN ACCOUNT-BASED AUDIENCE WITH VERSIUM REACH

video

Nov 25, 2019

Maximize your reach to your target accounts. Upload a list of company domains or business email addresses for the organizations most likely to be interested in your products or services. Versium REACH will identify the decision makers and other influencing employees at those businesses, and help you...

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5 ABM Mistakes You Cannot Afford to Commit 5 ABM MISTAKES YOU CANNOT AFFORD TO COMMIT

blog article

Nov 25, 2019

Account Based Marketing is a popular strategy because it aims at high yielding and specific prospects. Whether you are a small/medium business owner or a huge company, ABM can contribute in increasing your revenue multi-fold. After all, there are numerous benefits of account based marketing That is ...

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Using HubSpot for Account Based Marketing USING HUBSPOT FOR ACCOUNT BASED MARKETING

blog article

Nov 22, 2019

Account based marketing (ABM) is having its moment in the sun. While not a new marketing concept by any means, ABM has seen a resurgence in recent years, thanks in part to improvements in technology which have made the strategy feasible for small and midsize businesses. Sangram Vajre, co-founder and...

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HOW TO GET STARTED WITH ABM USING THIRD PARTY INTENT DATA HOW TO GET STARTED WITH ABM USING THIRD PARTY INTENT DATA

blog article

Nov 22, 2019

To say that account based marketing (ABM) has become a “thing” in 2019 is quite an understatement. According to ITSMA, 80% of marketers who measure ROI say that ABM outperforms other marketing initiatives. In B2B, that number rises to 87%, with 69% reporting improved results in 2019, and...

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Lead- and Account-Based Marketing LEAD- AND ACCOUNT-BASED MARKETING

video

Nov 22, 2019

In this video you will learn how SAP Marketing Cloud helps you to nurture and qualify demand to hand over to your Sales department. You will also see how SAP Marketing Cloud allows you to apply a more targeted approach for particular accounts to drive business growth.

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ABM Isn’t Just for Marketing ABM ISN’T JUST FOR MARKETING

blog article

Nov 22, 2019

Getting your sales org started down the path of righteousness (and by that we mean we mean higher win rates and deal sizes) is the difference between an okay org and a great org. The good news is that Account-based Marketing can help you along this voyage of sales and marketing alignment. Highly tar...

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Intent Data Lifts Every Aspect of Your ABM Strategy INTENT DATA LIFTS EVERY ASPECT OF YOUR ABM STRATEGY

blog article

Nov 22, 2019

Account-Based Marketing (ABM) is more than just another fad in B2B sales and marketing. About 29 percent of this year’s marketing budgets will be devoted to ABM initiatives up from 21 percent last year according to a recent study by Business 2 Community. SiriusDecisions, a leading ABM consulta...

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How Does Intent Data and ABM Work Together? HOW DOES INTENT DATA AND ABM WORK TOGETHER?

blog article

Nov 22, 2019

We all know ABM is one of the hottest things to come along in marketing over the last decade everyone is talking about it, and everyone is doing it. But one of the new, hot things to come along in recent years is intent data. You could argue that intent data has been around for a while (just like yo...

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Account Based Marketing for Sellers? ACCOUNT BASED MARKETING FOR SELLERS?

video

Nov 22, 2019

Learn how salespeople can play a critical role in making account-based marketing initiatives successful with Sales Navigator.

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Is Your Data Ready for Account-Based Marketing? IS YOUR DATA READY FOR ACCOUNT-BASED MARKETING?

blog article

Nov 22, 2019

When it comes to account-based marketing (ABM) today, data is the name of the game. Admittedly, ABM is based on a time-tested, traditional sales strategy: identify and sell to prospects that match the needs and demographics of your best customers. An effective salesperson can easily target three to ...

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Aprimo Workspace Experiences - Striking and Simple APRIMO WORKSPACE EXPERIENCES - STRIKING AND SIMPLE

video

Nov 21, 2019

Watch Aprimo's modern workspaces in action. For the digital workplace, there's robust data visualization, agile features and more together in a frictionless enterprise experience. See your content, operations and performance through a whole new lens!

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Get Personal With Customers Through Account-Based Marketing GET PERSONAL WITH CUSTOMERS THROUGH ACCOUNT-BASED MARKETING

blog article

Nov 21, 2019

Account-based marketing is accurate, focuses on personalized targeting, and is measurable too. Considered as appropriate in B2B marketing tactics and strategies for the highest ROI, it is the one that ensures less waste and so the risk.

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WHAT IS ACCOUNT-BASED SALES AND HOW CAN IT IMPROVE B2B LEAD GENERATION? WHAT IS ACCOUNT-BASED SALES AND HOW CAN IT IMPROVE B2B LEAD GENERATION?

blog article

Nov 21, 2019

Account-based sales (ABS) is a sales strategy through which marketing and sales teams take a comprehensive approach when targeting an organization. Sales and marketing teams are dedicated to targeting multiple stakeholders at a prospective customer’s company and work together to create and mov...

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9 Tips for Account-Based Marketing in 2020 9 TIPS FOR ACCOUNT-BASED MARKETING IN 2020

blog article

Nov 20, 2019

Taking a one-to-many marketing approach has its perks, but it also comes at the cost of being time-consuming and, ultimately, less effective than account-based marketing.  Could account-based marketing be the solution to all your marketing woes? Looking forward to 2020, all signs point to Yes. ...

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COLLABORATIVE ABM: BEYOND SALES & MARKETING ALIGNMENT COLLABORATIVE ABM: BEYOND SALES & MARKETING ALIGNMENT

whitepaper

Nov 20, 2019

As we asserted in our recent white paper, Humanizing the Account Based Marketing Experience, marketing/sales duo that don’t respect each other can torpedo even the best Account Based Marketing (ABM) program. While many of today’s account based marketing and sales strategies are powered b...

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The transformative potential of account based marketing THE TRANSFORMATIVE POTENTIAL OF ACCOUNT BASED MARKETING

video

Nov 19, 2019

Account based marketing (ABM) is giving B2B brands an opportunity to devise more effective and tailored marketing for key clients. In the latest part in our video series focused on B2B marketing, ServiceNow's Gemma Davies tells Marketing Week how the brand invested in changing perceptions and mi...

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How to get your account based marketing tactics right first time HOW TO GET YOUR ACCOUNT BASED MARKETING TACTICS RIGHT FIRST TIME

video

Nov 19, 2019

In this video, we will be telling your how to get your account based marketing tactics right the first-time round. Account based marketing, or ABM, is the next big thing in personalized marketing right now.

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B2B marketing trends for 2020 B2B MARKETING TRENDS FOR 2020

blog article

Nov 19, 2019

Understanding where B2B industries are going with their marketing can help you identify trends, discover the next big thing and keep ahead of the competition. This is especially important as we get ready to head into 2020, as marketing trends are set to change for the new year, which will likely aff...

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2019 DECK 7 WEBINAR BENCHMARKS REPORT 2019 DECK 7 WEBINAR BENCHMARKS REPORT

whitepaper

Nov 19, 2019

Read the 2019 Webinar Benchmarks Report to see how your webinars measure against market benchmarks. And learn about the best practices to make your webinars more successful.

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Why you should consider using marketing automation WHY YOU SHOULD CONSIDER USING MARKETING AUTOMATION

blog article

Nov 18, 2019

If you’re considering marketing automation, you need to know what to expect, and what benefits it will bring your business. While it might seem overwhelming, it comes with a wealth of benefits that you can read about in this blog post. At the most basic level, marketing automation is all about...

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Partner Seller CSM Experience to select and launch ABM campaign PARTNER SELLER CSM EXPERIENCE TO SELECT AND LAUNCH ABM CAMPAIGN

video

Nov 18, 2019

Welcome to a quick demo of the Social27 Playlist. We will see how it can be used by Partner and Microsoft Sellers to run very targeted sales acceleration campaigns.

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How To Create Harmony Between Account-Based Marketing and Demand Generation HOW TO CREATE HARMONY BETWEEN ACCOUNT-BASED MARKETING AND DEMAND GENERATION

blog article

Nov 18, 2019

Both inbound and traditional demand generation have served us well. But, like any strategy, there comes a point when you’re seemingly maxed out. You’ve saturated the market, exhausted your content syndicators’ lists, and you start to see diminishing returns. Taking a targeted appro...

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The Actionable Guide to Account-Based Sales Activation THE ACTIONABLE GUIDE TO ACCOUNT-BASED SALES ACTIVATION

whitepaper

Nov 15, 2019

In the midst of the growing level of data sources and external competition, one of the greatest threats to your success is internal. Mistrust, miscommunication, and misinformation between sales, marketing, and customer success can cause frustration, turnover, lost deals, and missed growth opportunit...

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Reduce interruptions Boost productivity. REDUCE INTERRUPTIONS BOOST PRODUCTIVITY.

whitepaper

Nov 15, 2019

99% of workers are distracted. This is the reality for more than 5,000 office workers around the world that we surveyed this year. More than a third of them are always or very often distracted. Download our eBook to learn more about what's really distracting your teams and what you can do to hel...

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5 Reasons Your Team Need ABM to Boost Your Sales 5 REASONS YOUR TEAM NEED ABM TO BOOST YOUR SALES

blog article

Nov 14, 2019

Account-based marketing (ABM) is a turning point for B2B businesses where the focus shifts from leads to accounts. It has changed the landscape of B2B businesses and therefore if you are new in the game, you need to up your game to have the edge over your competitors. If you are still an old school ...

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How to Conduct a Go-To-Market Strategy Workshop HOW TO CONDUCT A GO-TO-MARKET STRATEGY WORKSHOP

blog article

Nov 14, 2019

Setting the right Go-To-Market (GTM) strategy for your business is not an easy task. In fact, quite the contrary. The process for identifying and implementing the best GTM strategy for your company is pivotal to your success and that isn’t just common sense. Our recent research on sales and ma...

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How to Leverage AI and Hyper-Personalization to Transform Mass Marketing to Precision Marketing HOW TO LEVERAGE AI AND HYPER-PERSONALIZATION TO TRANSFORM MASS MARKETING TO PRECISION MARKETING

blog article

Nov 14, 2019

AI has the potential to drastically transform B2B Marketing. AI can help enterprises ingest and analyze the huge amounts of data they’re gathering, gain insights from it, and ultimately, take action on it. AI can automate processes, predict customer behavior, and inform and enable better decis...

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How the Terminus Fall Release Shines a Light at the Top of the Funnel HOW THE TERMINUS FALL RELEASE SHINES A LIGHT AT THE TOP OF THE FUNNEL

blog article

Nov 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. As a product creator and innovator, I wanted to plant my flag in the next wave of leading B2B MarTech solutions and create something special with Terminus. That brief history of my MarTech journey stil...

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Perils of the open office PERILS OF THE OPEN OFFICE

infographic

Nov 13, 2019

Open offices are often loud, chaotic, and full of distractions that keep your team from getting work done. That’s where we come in, with solutions that avert open office perils. Open offices are often loud, chaotic, and full of distractions that keep your team from getting work done. That&rsqu...

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ACCOUNT-BASED MARKETING CAPABILITIES THAT ACCELERATE YOUR SALES PIPELINE ACCOUNT-BASED MARKETING CAPABILITIES THAT ACCELERATE YOUR SALES PIPELINE

blog article

Nov 13, 2019

Account-based marketing we’ve talked about this before and we’ll continue to talk about it in the future. We know that ABM is important for the success of many companies. But do you know why ABM is so important? Let’s take a look at the different capabilities ABM has and what that ...

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How Account-Based Marketing Works For B2B HOW ACCOUNT-BASED MARKETING WORKS FOR B2B

video

Nov 13, 2019

Depending on factors like company size, offerings and objectives, account-based marketing can take on several forms. In this video Symbiont Co-founder Jon-Borg Breen covers a variety of ABM topics, including how it works, where it fails and how, when done right, it can help companies grow fast while...

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ABM Lite: The Key To Scalable Account-Based Marketing ABM LITE: THE KEY TO SCALABLE ACCOUNT-BASED MARKETING

video

Nov 13, 2019

When done right, ABM has many benefits: aligned sales and marketing, better customer experiences, more qualified leads. But with ABM’s great benefits come great challenges. Especially when you don’t have a firm grasp on who you should be selling to or what you should be selling to them.

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What Types of Messaging Are B2B Marketers Using in Their ABM Outreach? WHAT TYPES OF MESSAGING ARE B2B MARKETERS USING IN THEIR ABM OUTREACH?

blog article

Nov 13, 2019

If the 2019 ABM Benchmark Survey Report [download page] from Demand Gen Report is any indication, the majority of B2B organizations (75%) have been using account-based marketing (ABM) in some form for at least 6 months, including half for at least a year. The response so far seems enthusiastic, with...

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ACCOUNT-BASED MARKETING IS ALL ABOUT PERSONALIZATION ACCOUNT-BASED MARKETING IS ALL ABOUT PERSONALIZATION

blog article

Nov 12, 2019

Most people initially encounter the image of a woman, lips pursed, holding a dart that’s aimed at an offscreen target. Orange and white lettering spells out the promise-command, “B2B marketers, identify, win and grow your best-fit accounts.”  While Skinner views an almost iden...

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Personalizing Your ABM Content Effectively PERSONALIZING YOUR ABM CONTENT EFFECTIVELY

blog article

Nov 12, 2019

ABM is the hottest trend in B2B marketing right now due to its amazing results. Instead of trying a one-way-fits-all approach, marketers are tailoring their experiences from the accounts they are trying to get business from, creating a higher chance of sale every time. Unfortunately, this doesn&rsqu...

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CAC, LTV, & ABM: How ABM Can Help You Improve Your SaaS Metrics CAC, LTV, & ABM: HOW ABM CAN HELP YOU IMPROVE YOUR SAAS METRICS

blog article

Nov 11, 2019

For those not familiar with the term, account-based marketing (ABM) is an end-to-end go-to-market strategy designed to focus a majority of marketing, sales, and customer success efforts on the accounts with the highest likelihood of success through data-driven targeting and personalization programs ...

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Why lead management in ABM is a completely different beast WHY LEAD MANAGEMENT IN ABM IS A COMPLETELY DIFFERENT BEAST

blog article

Nov 11, 2019

Lead management is a fairly codified process. To be efficient, companies rely on the steps involved to be the same every time: attract customer interest, contact the interested party, collect and distribute information from the response and pass the lead on to the sales department. However, this coo...

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5 Key ABM Trends for B2B Marketers to Track Heading into 2020 5 KEY ABM TRENDS FOR B2B MARKETERS TO TRACK HEADING INTO 2020

blog article

Nov 11, 2019

The fourth annual ABM benchmark study from Demand Gen Report, which surveyed more than 100 B2B business executives from various industries, ranging across several roles, serves to confirm and reinforce a number of trends we’re seeing in the world of account-based marketing.

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Technology Sales: Upselling Your Customers Using ABM TECHNOLOGY SALES: UPSELLING YOUR CUSTOMERS USING ABM

blog article

Nov 11, 2019

ABM or account-based marketing is one of the most effective ways of delivering personalized messages to prospects. When combined with upselling, it can create a powerful avenue to supercharge your sales.

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How To Segment And Tier Accounts In ABM In The Most Simplest Way HOW TO SEGMENT AND TIER ACCOUNTS IN ABM IN THE MOST SIMPLEST WAY

blog article

Nov 10, 2019

Segmenting and Tiering up your Accounts in Accounts Based Marketing, is by far the most critical step if you want to execute ABM. This blog will give you a deep ideas about Accounts based marketing and, I’ll try to explain how you can tier up your accounts with ease. Basically account based ma...

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6 Step Strategy For Successful Account Based Marketing Campaign 6 STEP STRATEGY FOR SUCCESSFUL ACCOUNT BASED MARKETING CAMPAIGN

blog article

Nov 10, 2019

If successfully executed and implemented, the Account Based Marketing campaign could result in unexpectedly improved conversion rates. The ABM- Account-Based Marketing is a strategic discipline that made its foray in the B2B sector two decades ago. The irony of the concept is that still marketers ar...

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3 Reasons Your Organization Should Leverage Account-Based Marketing 3 REASONS YOUR ORGANIZATION SHOULD LEVERAGE ACCOUNT-BASED MARKETING

blog article

Nov 08, 2019

Those of us who are familiar with the sales cycle know that there is usually more than one stakeholder involved in the decision-making process, especially when there’s a significant sum of money at stake. What this means for marketers is that you are likely to encounter multiple personas with ...

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B2B STORYTELLING AND MOST SUCCESSFUL FORMATS FOR 2020 B2B STORYTELLING AND MOST SUCCESSFUL FORMATS FOR 2020

blog article

Nov 07, 2019

Storytelling in B2B marketing isn't just about recounting to a decent story: it's the specialty of having the option to pass on your brand's story and convey your message in such a way that it will interest your group of audience, their feelings and eventually assist you with picking up ...

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What You Can Learn from Intent Data WHAT YOU CAN LEARN FROM INTENT DATA

blog article

Nov 07, 2019

Recently, I’ve gotten a lot of questions about intent data from account-based marketing (ABM) practitioners. If you’re a modern marketer, then you’re well aware that intent has been the hot topic of 2019, and its role in running a successful ABM program is only becoming more and mo...

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Accelerate sales with a frictionless agreement process ACCELERATE SALES WITH A FRICTIONLESS AGREEMENT PROCESS

whitepaper

Nov 07, 2019

In today’s digitally connected world, the way you sell is just as important as what you sell. Best-in-class sales organisations are using technology to gain an edge by automating processes that otherwise consume reps’ time with paperwork and status tracking. A key area of opportunity is the agreemen...

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What is Personal Account Based Marketing and How It Will Increase Marketing WHAT IS PERSONAL ACCOUNT BASED MARKETING AND HOW IT WILL INCREASE MARKETING'S INFLUENCE OVER REVENUE

video

Nov 06, 2019

Within this video by Personal ABM President Kristina Jaramillo, marketing teams will learn about the gaps in most traditional marketing and account-based approaches and how it's the personal relevance that will drive change with the 60% of the market that's stuck in status quo.

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Who is our ideal customer profile (ICP) for Account-Based Marketing (ABM)? WHO IS OUR IDEAL CUSTOMER PROFILE (ICP) FOR ACCOUNT-BASED MARKETING (ABM)?

blog article

Nov 06, 2019

Account-based marketing (ABM) programs have and continue to show great success, offering organisations a significant return-on-investment (ROI) from a carefully selected list of target accounts - those who are a perfect fit for your product or service. As you get started with your ABM programs, one ...

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9 Golden Ideas to Run Your ABM (Account Based Marketing) Process 9 GOLDEN IDEAS TO RUN YOUR ABM (ACCOUNT BASED MARKETING) PROCESS

blog article

Nov 06, 2019

Account based marketing is gaining an unprecedented momentum these days. Bloggers, vendors, and market research firms are fueling a resurgence in ABM’s popularity. Information Technology Services Marketing Association (ITSMA) coined this phrase Account Based Marketing in 2004. However, B2B (Bu...

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How to Create ABM Content for Your Target Accounts HOW TO CREATE ABM CONTENT FOR YOUR TARGET ACCOUNTS

video

Nov 05, 2019

Creating content for account-based marketing (ABM) is a complex process that requires you really get to know your audience first. But once you do, you can move forward knowing you’re creating the right assets for the right people on the right channels at the right time. By combining strategic ...

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Get the Most from Account Based Marketing with Automation GET THE MOST FROM ACCOUNT BASED MARKETING WITH AUTOMATION

blog article

Nov 05, 2019

For many businesses, one or two main clients can represent a significant portion of their revenue. That’s why it doesn’t make sense to use a one-to-many marketing strategy for these businesses. Account based marketing (ABM) is the better method to harness the value in each potential clie...

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How We Align Linkedin Advertising With Sales Outreach In Our ABM Strategy HOW WE ALIGN LINKEDIN ADVERTISING WITH SALES OUTREACH IN OUR ABM STRATEGY

blog article

Nov 05, 2019

With customers using so many digital channels to communicate today, omnichannel engagement is incredibly important to running a successful account-based marketing (ABM) program. But omnichannel engagement only works well when the experience is relevant and consistent for customers across channels. T...

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How to Build an ABM Program like Salesforce HOW TO BUILD AN ABM PROGRAM LIKE SALESFORCE

blog article

Nov 05, 2019

Companies use ABM to identify high-value accounts, engage their buying committees, and measure influence at the pipeline and revenue level.  With hyper-personalized content and customer journeys, an ABM approach can deliver connected engagements and thereby deepen customer relationships  a...

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How To Create Right Content For Account Based Marketing HOW TO CREATE RIGHT CONTENT FOR ACCOUNT BASED MARKETING

blog article

Nov 04, 2019

Account-based marketing is designed to reach a specific set of potential prospects within a target company. Rather than marketing to an individual, campaigns are designed to reach a group of stakeholders and decision-makers within an organization in an orchestrated manner. ABM relies on close coordi...

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How to Use Social Media as Part of Account-Based Marketing HOW TO USE SOCIAL MEDIA AS PART OF ACCOUNT-BASED MARKETING

blog article

Nov 01, 2019

The key goal of account-based marketing (ABM) is to deliver specific messages and offers to specific accounts. Instead of a one-size-fits-all marketing messages of traditional marketing, the new world of ABM promises highly tailored and personalized messages that respond to customer pain points, goa...

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How to Ensure ABM Pilot Success HOW TO ENSURE ABM PILOT SUCCESS

blog article

Oct 31, 2019

Don’t forget to personalize. That’d be my top recommendation if we met in an elevator and you told me you were in the middle of an ABM pilot. Most people say they’re about to begin a pilot or are in the middle of one that’s producing mixed results and one of the top reasons i...

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How Will the Next Generation of Email Influence ABM? HOW WILL THE NEXT GENERATION OF EMAIL INFLUENCE ABM?

blog article

Oct 31, 2019

I mean, really. One of my favorite parts of my morning routine is when I grab my first cup of coffee and start clicking through my emails – even the ones in the notorious Promotions tab. Are most of them useless? Sure. But for every 15 random cold emails or promotional eCommerce offers I open,...

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Hauntomations: 3 Ways to Make Automating ABM Less Scary HAUNTOMATIONS: 3 WAYS TO MAKE AUTOMATING ABM LESS SCARY

blog article

Oct 31, 2019

Ahoy me-hearty, and Happy Halloween from Engagio! I bet you have a lot of fun plans tonight — some treats, some tricks, maybe a haunted house or a horror movie? After all, Halloween is when we all stop to enjoy the spookier side of life. Bring on the dark shadows, the cobwebs, and the ghost st...

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4 Must-Know Marketing Trends in 2020 4 MUST-KNOW MARKETING TRENDS IN 2020

blog article

Oct 30, 2019

With only a couple of months left in the year, it is time for us marketers to start looking forward. What marketing trends will 2020 hold? With constant changes to technology like augmented reality and marketing automation, we can be on the lookout for exciting things in the coming year. One theme o...

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Account-Based Marketing Has Failed In the Past – Here’s How We Can Fix It ACCOUNT-BASED MARKETING HAS FAILED IN THE PAST – HERE’S HOW WE CAN FIX IT

blog article

Oct 30, 2019

For the last few years, account-based marketing (ABM) has been the go-to solution for B2B marketers who have access to programmatic advertising. It makes sense — ABM represents a targeted approach to digital advertising, and it follows the way in which business development managers typically s...

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How We Improved Our ABM Results by Giving Our SDRs Superpowers HOW WE IMPROVED OUR ABM RESULTS BY GIVING OUR SDRS SUPERPOWERS

blog article

Oct 29, 2019

An account-based marketing (ABM) approach has been essential here at Lattice Engines for effectively connecting with, engaging and penetrating accounts. One of the most critical elements of our ABM success has been our Sales Development Representative (SDR) team. In fact, the SDR team is critical fo...

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How Does Sales and Marketing Alignment Impact Sales Enablement? HOW DOES SALES AND MARKETING ALIGNMENT IMPACT SALES ENABLEMENT?

blog article

Oct 29, 2019

When I speak with marketing and sales leaders about sales enablement, I start with a simple question: “How do you define sales enablement?” The most common answer I receive is “content for sales.” Perhaps your definition is something similar. But, that answer only tells one p...

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How intent data bring can precision to ABM targeting HOW INTENT DATA BRING CAN PRECISION TO ABM TARGETING

blog article

Oct 29, 2019

Prior to his talk at The B2B Marketing Conference, Andre Yee sat down with Molly Raycraft to discuss the critical relationship between intent data and ABM, and how to implement it properly. Selecting the right accounts for ABM is considered a crucial action in laying out the foundations of a success...

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Account-Based Marketing Software Market Report Enhancement By 2026 With Latest Technology & Future Scope ACCOUNT-BASED MARKETING SOFTWARE MARKET REPORT ENHANCEMENT BY 2026 WITH LATEST TECHNOLOGY & FUTURE SCOPE

blog article

Oct 29, 2019

Account-Based Marketing Software Global Market 2019 research report presents analysis of market size, share, and growth, trends, cost structure, statistical and comprehensive data of the global market. The Market report offers noteworthy data regarding industry’s growth parameters, the current...

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EXPERTS UTILIZE THE WORLD WIDE WEB TO BUILD THE ULTIMATE B2B REFERENCE SET EXPERTS UTILIZE THE WORLD WIDE WEB TO BUILD THE ULTIMATE B2B REFERENCE SET

blog article

Oct 28, 2019

In data science, a ‘match’ is only as good as the reference set being used to render it. If a match gets recorded against an inaccurate reference set, then significant gaps in business insights arise. Data vendors have historically matched accounts using a traditional approach called &ls...

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4 Account-Based Marketing Blunders You Must Avoid 4 ACCOUNT-BASED MARKETING BLUNDERS YOU MUST AVOID

blog article

Oct 28, 2019

If you are reading this, it’s reasonable to assume you are acquainted with Account-Based Marketing (ABM) and the benefits it brings to any B2B enterprise. The dirty little secret with Account Based Marketing is this: Understanding ABM strategy is simple, but successfully implementing it into y...

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Account-Based Market Forecast and Competitive Analysis ACCOUNT-BASED MARKET FORECAST AND COMPETITIVE ANALYSIS

blog article

Oct 27, 2019

In this report, the global Account-Based market is valued at USD XX million in 2019 and is projected to reach USD XX million by the end of 2025, growing at a CAGR of XX% during the period 2019 to 2025. For top companies in United States, European Union and China, this report investigates and analyze...

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Technographic Data: What is it, and why should you be using it? TECHNOGRAPHIC DATA: WHAT IS IT, AND WHY SHOULD YOU BE USING IT?

blog article

Oct 25, 2019

In a world driven by data, knowledge of the technology used by companies gives you a clear competitive advantage. In this article we’ll examine what technographic data is, where to find it, and how technographics will help you increase sales, improve marketing results and elevate company perfo...

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Is Your ABM Strategy Enterprise Ready? IS YOUR ABM STRATEGY ENTERPRISE READY?

whitepaper

Oct 25, 2019

Existing account based marketing (ABM) platforms have their roots in serving the needs of early-stage organizations. While this can be construed as a natural state of development for the VC backed, minimal viable product focused tech startup, the short-term decisions based upon speed to market, have...

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PRE-LAUNCH CHECKLIST TO SEND YOUR SALES INTO THE STRATOSPHERE! PRE-LAUNCH CHECKLIST TO SEND YOUR SALES INTO THE STRATOSPHERE!

blog article

Oct 25, 2019

Now that you understand how fit and intent data work together to fuel a strategic marketing campaign, you’re almost ready for launch. Keep this list handy as a reminder of how to put these principles to work for your team. Fit and intent go together like stars and the universe. One just simply...

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Taking ABM to the Next Level: How surveying your target audience enables 1:1 marketing TAKING ABM TO THE NEXT LEVEL: HOW SURVEYING YOUR TARGET AUDIENCE ENABLES 1:1 MARKETING

blog article

Oct 24, 2019

“While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail.” So says Gartner, Inc. in a press release earlier this year, following up its marketing personalization su...

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10 QUESTIONS TO ASK YOUR DATA PROVIDER 10 QUESTIONS TO ASK YOUR DATA PROVIDER

blog article

Oct 24, 2019

When selecting a data provider, pick one that understands your team’s goals and can go beyond merely delivering data. Seek out a vendor who can craft a strategy that is rooted in achieving what’s important for you. In addition to being goal-oriented, a data provider should be able to syn...

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Tips to Succeed with Account-based Digital Marketing TIPS TO SUCCEED WITH ACCOUNT-BASED DIGITAL MARKETING

blog article

Oct 24, 2019

With the increasing amount of digital marketing agency in India, the consistent transformations happening are merely pioneering and highly efficient.  Speaking of which, one of the current trends of marketing is account based marketing or better known as ABM. The mounting numbers of B2B markete...

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RPA - An Intelligent Revolution in Oracle ERP Automation RPA - AN INTELLIGENT REVOLUTION IN ORACLE ERP AUTOMATION

whitepaper

Oct 24, 2019

This whitepaper describes disruptions driven by RPA in Oracle ERP and how it is a step ahead to traditional automation. It also talks about how you can implement RPA for your existing Oracle Applications and the various benefits of an RPA implementation. Key Benefits of RPA implementation - 50% Incr...

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HOW ACCOUNT-BASED MARKETING WORKS: DIGITAL AND TRADITIONAL TACTICS HOW ACCOUNT-BASED MARKETING WORKS: DIGITAL AND TRADITIONAL TACTICS

blog article

Oct 23, 2019

The biggest challenge marketers face right now is reaching their target audience, and I mean really reaching them. Not just publishing an advertisement or piece of content that an audience might see or read; but reaching them with a message that piques their interest and starts a conversation. This ...

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POLY STUDIO IS NOW CERTIFIED FOR MICROSOFT TEAMS POLY STUDIO IS NOW CERTIFIED FOR MICROSOFT TEAMS

blog article

Oct 22, 2019

It seems like every photo shown of a business in action these days features a bunch of people in a huddle room, looking productive – just like our own Poly beauty shot below. But the technology that is IN the room really matters most to the people who are joining remotely – the people NO...

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How Marketo Engage Helped ICF Align Sales And Marketing HOW MARKETO ENGAGE HELPED ICF ALIGN SALES AND MARKETING

blog article

Oct 22, 2019

Marketing transformation is not an easy task for a 50-year-old legacy company. Yet it’s a journey that global consulting and digital services firm ICF embarked on just over three years ago, as part of the company’s efforts to help clients solve their most complex challenges, navigate cha...

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The essential guide to award-winning ABM campaigns THE ESSENTIAL GUIDE TO AWARD-WINNING ABM CAMPAIGNS

blog article

Oct 21, 2019

The B2B purchase journey is complex. Vendors juggle on average 6.8 stakeholders per purchase, who consult 6 channels each and remain anonymous for most of the purchase journey. Account-based marketing (ABM) coordinates sales and marketing campaigns across all stages of the purchase journey. Whether ...

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Ultimate Guide to Running Account-Based Marketing Campaigns ULTIMATE GUIDE TO RUNNING ACCOUNT-BASED MARKETING CAMPAIGNS

blog article

Oct 20, 2019

Account-based marketing (ABM) is a strategic approach to marketing that involves defining target accounts and strategically using resources to create unique and personalized campaigns that will help you close those accounts more easily. ABM is typically used by larger enterprises as it can be resour...

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Account-Based Sales and Marketing (ABM) in the Age of AI ACCOUNT-BASED SALES AND MARKETING (ABM) IN THE AGE OF AI

blog article

Oct 18, 2019

B2B buyers no longer move through a funnel one step at a time. They do their research online, through subscription services, by following thought leaders and by reading client reviews and testimonials. Their demands and expectations of sales representatives have also evolved. Successful B2B Sales re...

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3 Examples of Account-Based Marketing Worth Trying 3 EXAMPLES OF ACCOUNT-BASED MARKETING WORTH TRYING

blog article

Oct 18, 2019

More than 15 years after the phrase was coined, account-based marketing (ABM) is still trending among enterprise-level sales organizations. A study by SiriusDecisions found that 92 percent of B2B marketers consider ABM to be “extremely important” to their overall marketing efforts. Compa...

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Are You On ABM 3.0? Enter The Demand Unit Driven ABM Approach ARE YOU ON ABM 3.0? ENTER THE DEMAND UNIT DRIVEN ABM APPROACH

blog article

Oct 17, 2019

Account-based marketing and sales and marketing alignment are all the buzz right now. The ABM strategy which involves deep alignment between Marketing and Sales teams to better target, nurture, and convert your most valuable accounts has been around for a while, but is finally coming into limelight ...

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5 Fundamentals of Any Demand Generation Marketing Strategy 5 FUNDAMENTALS OF ANY DEMAND GENERATION MARKETING STRATEGY

blog article

Oct 17, 2019

Demand generation is exactly what it sounds like: generating demand. It includes every point of contact a prospect or customer has with your brand, from before a lead enters your funnel through ongoing services that keep them returning to you as a happy customer. If demand generation is the “w...

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Best Marketing Automation Platform To Use in 2019 BEST MARKETING AUTOMATION PLATFORM TO USE IN 2019

video

Oct 17, 2019

Marketing automation is a buzz word in marketing world. Here are the list of marketing automation platforms based on your business size.

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How to Earn Sales Buy In for ABM HOW TO EARN SALES BUY IN FOR ABM

blog article

Oct 17, 2019

The use of the word “marketing” in the term “account-based marketing” can be a bit misleading.  It suggests that ABM sits squarely within the scope of the marketing function.  However, ABM isn’t simply a one-off marketing tactic nor an approach to campaign pla...

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Account-Based Marketing: 3 Things B2B Marketers Should STOP Doing to Achieve Better ROI ACCOUNT-BASED MARKETING: 3 THINGS B2B MARKETERS SHOULD STOP DOING TO ACHIEVE BETTER ROI

blog article

Oct 16, 2019

B2B marketers know that, often, there are more hurdles to a marketing strategy’s success than ways to win. Challenges like measurement, brand engagement, effective target marketing, and lead gen all come to mind. Likewise, the tension between brand building and demand generation is still a str...

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SELECTIVE HEARING: WHY ACCOUNT BASED MARKETING CAN CUT THROUGH THE NOISE SELECTIVE HEARING: WHY ACCOUNT BASED MARKETING CAN CUT THROUGH THE NOISE

blog article

Oct 16, 2019

Account based marketing (ABM) is all about making your product more relevant to the buyer and ensuring they’re aware of it. You focus on the companies you really want to work with, and make them come to you via personalised messaging. It can lead to bigger deals and longer contracts. It’...

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5 Must Haves To Maximize Account-Based Experiences 5 MUST HAVES TO MAXIMIZE ACCOUNT-BASED EXPERIENCES

blog article

Oct 16, 2019

In this era of digital transformation, it has become clear that people buy experiences, not products. Account-based marketing (ABM), a method traditionally focused on the accounts that will drive the most revenue, is picking up steam, and it’s proving to be an effective B2B marketing strategy ...

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15 ABM Definitions Every Marketer Needs to Know 15 ABM DEFINITIONS EVERY MARKETER NEEDS TO KNOW

blog article

Oct 16, 2019

There are plenty of ABM resources available on the web. This can make it hard to separate the good advice from the bad and the accurate definitions from the incorrect ones. That’s why we chose to put together this collection of ABM terms and definitions to serve as a comprehensive guide on the...

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Critical Success Factors for ABM: Thinking Differently About Data and Reporting CRITICAL SUCCESS FACTORS FOR ABM: THINKING DIFFERENTLY ABOUT DATA AND REPORTING

infographic

Oct 16, 2019

Succeeding with ABM includes taking a broader, more end-to-end approach to measurement. What’s more, successful ABMers move beyond core systems for their planning, executing and reporting. This infographic shows the importance of looking beyond standard reporting methods, adding lead scoring t...

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OUR METHODOLOGY Marketing Performance, Realized. OUR METHODOLOGY MARKETING PERFORMANCE, REALIZED.

whitepaper

Oct 15, 2019

No two organizations or marketing departments are the same. The Catalyst Marketing Framework provides a cohesive structure to align your outcomes to the organization's objectives through strategy, planning, tactics, technology, and talent. Our clients rave about our collaborative, flexible appro...

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ABM Success Starts with Data ABM SUCCESS STARTS WITH DATA

blog article

Oct 15, 2019

Far from a flavor-of-the-month sales technique, account-based marketing (ABM) has proven to be a viable, valuable strategy for turning leads into buyers and maximizing your marketing and sales resources. But if your organization is like most, the shift from your traditional sales and marketing opera...

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STAY AFLOAT: USE ACCOUNT SELECTION TECHNIQUES THAT PREVENT HOLES IN YOUR ABM PROGRAM STAY AFLOAT: USE ACCOUNT SELECTION TECHNIQUES THAT PREVENT HOLES IN YOUR ABM PROGRAM

blog article

Oct 15, 2019

As B2B marketers, we’re rapidly waking up to the power of Account Based Marketing (ABM) alongside our Inbound Marketing efforts. Our collective ABM kindling developed in response in part to the waning effectiveness of Inbound marketing. The cause of which is content shock, a term coined by Mar...

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Mapping the value of account-based marketing to your company MAPPING THE VALUE OF ACCOUNT-BASED MARKETING TO YOUR COMPANY

blog article

Oct 15, 2019

Understanding the value of an account is an early prerequisite in any ABM programme. Only once you know how much an account could contribute to your ABM pipeline and how probable that is, will you be able to set the right budget, targets and expectations. Molly Raycraft reports

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4 Solutions to Consider When Marketing Leads Don’t Convert 4 SOLUTIONS TO CONSIDER WHEN MARKETING LEADS DON’T CONVERT

blog article

Oct 15, 2019

If your organization is generating plenty of leads but those initial inquiries aren’t converting to sales qualified leads, meetings, or pipeline, a myriad of things could be at fault.

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HOW TO MAKE YOUR ABM PROGRAM SPREAD LIKE FIRE HOW TO MAKE YOUR ABM PROGRAM SPREAD LIKE FIRE

blog article

Oct 14, 2019

ABM programs don’t always spread on their own. Sometimes, they have to overcome the powerful pull of inertia because a lead generation program in motion stays in motion if it’s what people are used to even if it’s a wildly inefficient way to land high-contract value deals. You can&...

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Ways to use artificial intelligence in Marketing WAYS TO USE ARTIFICIAL INTELLIGENCE IN MARKETING

blog article

Oct 12, 2019

Account-based marketing solutions can help create smarter ads, but AI can maximize ad performance using lead-targeting data: demographics, purchase behavior, goals, interests, Searches, and other data, which helps provide in-depth analytics that were previously difficult to obtain. AI technologies c...

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How to Coordinate an ABM Campaign for IT Consultants HOW TO COORDINATE AN ABM CAMPAIGN FOR IT CONSULTANTS

blog article

Oct 10, 2019

ABM, or account-based marketing, is an extremely useful tool for IT consultants. If inbound marketing is represented by a magnet, sucking in leads through content, ABM is more like ax-throwing. You identify a target, throw your ax, hit the bullseye, and land a sale. While they both rely on great con...

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6 Ways to Supercharge Your ABM With Intent Data 6 WAYS TO SUPERCHARGE YOUR ABM WITH INTENT DATA

blog article

Oct 10, 2019

According to a recent report from TOPO, more than 80% of B2B organizations are operating account-based marketing (ABM) programs. It’s clear ABM is no longer a buzzword, but central to the success of B2B marketing engines. And a major key to ABM success is knowing which accounts you should inje...

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The Next Stage of Account-Based Marketing is Predictive THE NEXT STAGE OF ACCOUNT-BASED MARKETING IS PREDICTIVE

blog article

Oct 09, 2019

The business world coined the term “account-based marketing” back in 2004. But B2B marketers only started to take notice in the last four or five years. From a strategic perspective, we’re still in the earliest days of ABM adoption and maturity. Research by ITSMA found that half of...

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How can industry segmentation help your ABM process HOW CAN INDUSTRY SEGMENTATION HELP YOUR ABM PROCESS

video

Oct 09, 2019

In this video, we will bet talking about how industry segmentation can help your ABM process.

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3 Creative Ways to Support Sales 3 CREATIVE WAYS TO SUPPORT SALES

video

Oct 09, 2019

As a marketer, you know how important is to support your sales team. Watch this video, and learn more about how to create leads, use account-based marketing, and content mapping.

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Visuelle Elemente bestimmen den Erfolg Ihrer Content-Marketing-Strategie VISUELLE ELEMENTE BESTIMMEN DEN ERFOLG IHRER CONTENT-MARKETING-STRATEGIE

whitepaper

Oct 09, 2019

Bilder sind ein wichtiges Kommunikationsmittel. Der erste Eindruck zählt.. Studien belegen, dass er bereits in den ersten 50 Millisekunden einer Interaktion entsteht.1 81 % der Internet-Nutzer überfliegen Inhalte nur – sie lesen nur 20 bis 28 % der abgebildeten Worte. Auf den folgenden Seiten erfahr...

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The Rise of the Digital Factory THE RISE OF THE DIGITAL FACTORY

whitepaper

Oct 09, 2019

There is a seismic shift happening in how enterprises create websites and other digital products. To create a competitive advantage, they need to move from project-focused iteration to innovation and continuous deployment Learn how innovative companies are adapting to this shift by creating digital ...

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From too Many CMSes to a Single Content Hub FROM TOO MANY CMSES TO A SINGLE CONTENT HUB

whitepaper

Oct 09, 2019

Are you looking to create digital products – websites, apps or devices – but have content stored in various forms across various systems? That can make workflows inefficient and governance ineffective. In short, it can make organizing and managing content for multiple outputs a mess. A content hub p...

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The Rise of the Digital Factory THE RISE OF THE DIGITAL FACTORY

whitepaper

Oct 09, 2019

There is a seismic shift happening in how enterprises create websites and other digital products. To create a competitive advantage, they need to move from project-focused iteration to innovation and continuous deployment Learn how innovative companies are adapting to this shift by creating digital ...

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We’ve Solved the Mystery of Sales and Marketing Alignment, Finally WE’VE SOLVED THE MYSTERY OF SALES AND MARKETING ALIGNMENT, FINALLY

blog article

Oct 07, 2019

LeadMD has spent the last six months designing and implementing research to be released in a few weeks. That research centers around a simple mandate – determine what sales and marketing alignment truly means from a performance standpoint, boil that alignment down into tactical actions any org...

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Creating Strong Content Ideas—How the Marketing Pros Do It CREATING STRONG CONTENT IDEAS—HOW THE MARKETING PROS DO IT

blog article

Oct 07, 2019

Creating good content ideas is always a challenge, yet successful content marketing programs generate engaging ideas consistently over time. At Aprimo, we know that how creativity works is something of a mystery, making it difficult to run a process that reliably triggers and captures those moments ...

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How to build an account-based marketing (ABM) target list HOW TO BUILD AN ACCOUNT-BASED MARKETING (ABM) TARGET LIST

blog article

Oct 07, 2019

ABM is fundamentally a marketing approach that’s based on commercial results. Sales and marketing align to the same KPIs, meaning all that matters is the number of accounts you’ve onboarded and the amount of revenue that’s been achieved. With that in mind, you should target the acc...

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How Can Marketing Automation Create Value in the Customer Journey? HOW CAN MARKETING AUTOMATION CREATE VALUE IN THE CUSTOMER JOURNEY?

video

Oct 07, 2019

As the customer life cycle is getting longer and more complex than ever, delivering tailored, bespoke interactions at every stage of the chain is a modern marketer’s biggest hurdle. Furthermore, with the explosion of omni-channel digital marketing strategies, maintaining a one-to-one meaningfu...

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3 TIPS FOR FUELING THE ACCOUNT-BASED SDR ENGINE 3 TIPS FOR FUELING THE ACCOUNT-BASED SDR ENGINE

blog article

Oct 07, 2019

In a finely tuned account-based revenue organization, your prospect’s first touch is often a call from an SDR. Not an ad, not a blog post. A call. That’s because, in a world of finite accounts, reps know they can’t rely on the right buyers to wander in through a demo request form. ...

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How Sales-Marketing Alignment Results in Better Lead Nurturing HOW SALES-MARKETING ALIGNMENT RESULTS IN BETTER LEAD NURTURING

blog article

Oct 06, 2019

Collaboration is the best way for a business to improve and all teams should be working together and supporting each other to reach their objectives. And while it is important for the company as a whole to be unified, there is no more important task than sales and marketing alignment, particularly w...

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Account-based marketing with Terminus ACCOUNT-BASED MARKETING WITH TERMINUS

video

Oct 04, 2019

Terminus is the end-to-end account-based marketing platform built to help B2B marketing and sales teams drive more quality revenue through account-based practices.

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Scale your Tech Stack with Oracle Retail Suite SCALE YOUR TECH STACK WITH ORACLE RETAIL SUITE

whitepaper

Oct 04, 2019

Retailers have realized that next wave of surviving and even thriving in the business is about building customer experiences. This requires a strong combination of powerful applications that can support the complex retail models in place today, and are nimble enough to be agile as the business model...

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 Make it Memorable: How to Create Thumb Stopping Content Learn how to create and choose visual content that engages with audiences and aids in brand r MAKE IT MEMORABLE: HOW TO CREATE THUMB STOPPING CONTENT LEARN HOW TO CREATE AND CHOOSE VISUAL CONTENT THAT ENGAGES WITH AUDIENCES AND AIDS IN BRAND R

whitepaper

Oct 04, 2019

About the Ebook Digital marketers are faced with some commonchallenges in creating visuals that improve their brand’s recallwith audiences. Greater demands for visuals, creative resource constraints, and never having enough time to make visuals, all contribute to greater pressures on marketers. So w...

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Visualizing Diversity In Advertising Around the World Explore how marketers around the world are using and considering diverse visuals in their campai VISUALIZING DIVERSITY IN ADVERTISING AROUND THE WORLD EXPLORE HOW MARKETERS AROUND THE WORLD ARE USING AND CONSIDERING DIVERSE VISUALS IN THEIR CAMPAI

whitepaper

Oct 04, 2019

About the Ebook Through the visuals they choose to include in content and campaigns, marketers play a critical role in influencing how people see themselves and each other. Whether those visuals accurately reflect and represent people of all walks of life has quickly become a very important issue. F...

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 Visualizing Diversity in Advertising Around the World Explore how marketers around the world are using and considering diverse visuals in their campa VISUALIZING DIVERSITY IN ADVERTISING AROUND THE WORLD EXPLORE HOW MARKETERS AROUND THE WORLD ARE USING AND CONSIDERING DIVERSE VISUALS IN THEIR CAMPA

whitepaper

Oct 04, 2019

About the Ebook Through the visuals they choose to include in content and campaigns, marketers play a critical role in influencing how people see themselves and each other. Whether those visuals accurately reflect and represent people of all walks of life has quickly become a very important issue. F...

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Account Based Marketing Fishing with Spears ACCOUNT BASED MARKETING FISHING WITH SPEARS

blog article

Oct 03, 2019

Account based marketing is a relatively new marketing concept, especially when comparing it to the approach of traditional marketing. Every interaction with a customer/prospect is contributing to developing the relationship and the best way to do this is to ensure they feel valued from the outset. S...

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Account-Based Marketing (ABM) Capabilities that Accelerate your Sales Pipeline ACCOUNT-BASED MARKETING (ABM) CAPABILITIES THAT ACCELERATE YOUR SALES PIPELINE

video

Oct 03, 2019

Nurture & Engage Strategic Accounts with VSynergize's Multi-channel Account-Based Marketing programs that give clients the power to pull in major revenues by concentrating efforts towards one target. Successful ABM starts with strategy and organizational alignment, then leverages new technol...

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 Savvy Sales Coaching: 5 Ways to Build a Top-Performing Team SAVVY SALES COACHING: 5 WAYS TO BUILD A TOP-PERFORMING TEAM

whitepaper

Oct 03, 2019

Coaching is a critical component to help your sales team succeed. You can coach your teams more effectively with the actionable data and insights they gain from Microsoft Relationship Sales, which brings together the powerful combination of LinkedIn Sales Navigator and Dynamics 365 Sales. Read a lis...

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4 Steps to Increasing Event ROI with Intent Data 4 STEPS TO INCREASING EVENT ROI WITH INTENT DATA

blog article

Oct 02, 2019

There’s no denying how valuable event marketing can be for any B2B business. Studies have shown that 84% of B2B leaders believe events are critical components of business success. But not all event marketing strategies are created equal. Without the right strategy, events can quickly become a ...

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6 Practical Steps to Build, Execute and Scale Smarter ABM 6 PRACTICAL STEPS TO BUILD, EXECUTE AND SCALE SMARTER ABM

blog article

Oct 02, 2019

It’s hard to argue against the promises of account-based marketing (ABM). Focusing your marketing efforts on ideal accounts that are actively in the market for your products and services seems like a recipe for success in any industry. But the truth is that many ABM programs fail to achieve me...

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5 Ways SilverChef Uses Pardot for Account-Based Marketing 5 WAYS SILVERCHEF USES PARDOT FOR ACCOUNT-BASED MARKETING

blog article

Oct 02, 2019

Working for a heavily sales-driven company, I guess you could say account-based marketing (ABM) was always in our destiny. Sure enough, it’s emerging as a crucial strategy as we seek to expand outside of our core customer base, uncover new growth channels and forge deeper, higher-yielding rela...

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6 Essential Elements B2B Marketers Need in Their ABM Strategies 6 ESSENTIAL ELEMENTS B2B MARKETERS NEED IN THEIR ABM STRATEGIES

blog article

Oct 02, 2019

For years, marketers have spent millions on co-marketing campaigns, without a true understanding of the campaign ROI. However, account-based marketing is changing B2B marketing for the better. Organizations that adopt ABM as part of their B2B strategies are realizing greater ROI through more targete...

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Account-Based Marketing: The Keys to High Performance ACCOUNT-BASED MARKETING: THE KEYS TO HIGH PERFORMANCE

whitepaper

Oct 01, 2019

A high-performing discipline or team enables the revenue engine of a b-to-b organization to work more effectively and efficiently. Marketing, sales and product organizations must be highly functional when working independently but must also work together flawlessly to make the engine run faster and ...

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Will Marketing Automation Increase ROI? WILL MARKETING AUTOMATION INCREASE ROI?

blog article

Oct 01, 2019

Marketing Automation Solutions (MAS) and Account Based Marketing (ABM) go hand-in-hand. They promise to help turn customer data into sales leads by targeting accounts with personalized campaigns. By sending emails automatically based on custom templates and workflows they can banish the need for rep...

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How Ready Are You for Account-Based Marketing HOW READY ARE YOU FOR ACCOUNT-BASED MARKETING

whitepaper

Oct 01, 2019

ITSMA reports that 45 percent of marketers say that Account-Based Marketing (ABM) provides more than double the ROI versus traditional marketing efforts.1 This is exactly why more and more companies are attempting to move towards account-based marketing. While the promise of ROI is alluring, ABM tak...

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Is Account Based Marketing for You? IS ACCOUNT BASED MARKETING FOR YOU?

blog article

Oct 01, 2019

Account-Based Marketing is definitely not for businesses who cater to small businesses. If you are a B2B organization who seeks to rope-in high profile clients, then account based marketing might just be the thing that you are looking for. Account based marketing strategies are highly effective in s...

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Introducing Orchestrate: Enable Multi-Channel Plays Across People and Accounts INTRODUCING ORCHESTRATE: ENABLE MULTI-CHANNEL PLAYS ACROSS PEOPLE AND ACCOUNTS

video

Oct 01, 2019

Update audiences automatically as people and accounts move through their unique journey, delivering more relevant interactions, ensuring each person gets the right experience across channels, and reducing wasted advertising spend

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WEBINAR PROMOTION ON SOCIAL MEDIA CHANNELS WEBINAR PROMOTION ON SOCIAL MEDIA CHANNELS

blog article

Sep 30, 2019

Read the 2019 Webinar Benchmarks Report to see how your webinars measure against market benchmarks. And learn about the best practices to make your webinars more successful.

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The ROI of Retaining Sales Reps THE ROI OF RETAINING SALES REPS

infographic

Sep 30, 2019

The greatest investment your company can make is in its people—specifically sales reps. Unfortunately, most organizations don't see the real impact of their top performers until they leave—and the cost to replace them is often high. This is why, to retaining high-performing sales rep...

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Take account based marketing to the next level with Adobe Analytics & Target TAKE ACCOUNT BASED MARKETING TO THE NEXT LEVEL WITH ADOBE ANALYTICS & TARGET

video

Sep 30, 2019

KickFire’s proprietary technology seamlessly integrates with Adobe Analytics to identify your anonymous website traffic and provide you with valuable account intelligence to power your account based marketing strategy.

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Account-Based Marketing for B2B Demand Gen: 7 ABM Resources ACCOUNT-BASED MARKETING FOR B2B DEMAND GEN: 7 ABM RESOURCES

blog article

Sep 28, 2019

Many B2B demand gen practitioners have wholeheartedly adopted account-based marketing, but not everyone has fully grasped how to execute their ABM strategies. Use these seven ABM resources to plan, launch and measure your account-based marketing campaigns.

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 Performance and Intelligence: Delivering Digital Experiences at Scale PERFORMANCE AND INTELLIGENCE: DELIVERING DIGITAL EXPERIENCES AT SCALE

whitepaper

Sep 27, 2019

When you're responsible for managing one or many large digital properties, your primary concerns are usually: Are all your sites up and available? Are they secure? Are they performing as well as your audiences expect? You need a platform that can both perform at scale and maintain performance as you...

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6 ESSENTIAL TIPS TO MAKE YOUR EMAILS MORE ENGAGING 6 ESSENTIAL TIPS TO MAKE YOUR EMAILS MORE ENGAGING

blog article

Sep 26, 2019

"If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel." Erik Harbison CMO & Co-Founder The Marketing Help The world today is dominated by social media, mobile apps, and smartphones technologies. There are count...

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Fluido Smart CRM Series - Account Based Marketing FLUIDO SMART CRM SERIES - ACCOUNT BASED MARKETING

video

Sep 26, 2019

How does account based marketing (ABM) contribute to a smarter CRM and what are the capabilities of Salesforce to execute ABM.

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Account Based Marketing Solutions ACCOUNT BASED MARKETING SOLUTIONS

video

Sep 26, 2019

ABM raises the stakes of marketing campaigns by enabling marketers to prioritize and target accounts that are most likely to convert. We enable this journey across the marketing funnel.

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Tips For Account-Based Sales TIPS FOR ACCOUNT-BASED SALES

blog article

Sep 26, 2019

The stats behind Account-Based Sales (ABS) explain the growing buzz. The numbers are not just incremental they are transformative. More importantly, the same remarkable results seem to occur across revenue teams who opt to re-engineer their culture into one that promotes ABS.

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An Introduction to Data-driven Sales Planning AN INTRODUCTION TO DATA-DRIVEN SALES PLANNING

blog article

Sep 25, 2019

Most organizations still conduct sales planning as a manual, once-per-year exercise, due to the painful and time-consuming nature of the process. Since this is traditionally viewed as a burdensome task, it’s common that once sales plans are set in motion, companies rarely go back to evaluate a...

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The Top B2B Influencer Marketing Trends for 2020 THE TOP B2B INFLUENCER MARKETING TRENDS FOR 2020

infographic

Sep 25, 2019

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending within the next 12 ...

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What is Account Based Selling and How Can It Help Your Sales Team? WHAT IS ACCOUNT BASED SELLING AND HOW CAN IT HELP YOUR SALES TEAM?

blog article

Sep 25, 2019

Account based selling is nothing new. We practically saw it every week back when the series “Mad Men” ran. Remember how ‘cool’ it was for Don Draper to get personal and talk his way into big deals? That’s at the core of account based selling (ABS): it’s personal, ...

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 The Customer Journey: How to Deliver Great Customer-First Experiences THE CUSTOMER JOURNEY: HOW TO DELIVER GREAT CUSTOMER-FIRST EXPERIENCES

whitepaper

Sep 25, 2019

Consumers are constantly interacting with brands. But how they interact, when they reach out, and why they engage is unique to each person. Successful marketers and customer experience professionals know that having a great product or solution alone won’t bring you new business. To attract and retai...

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 How to Take a Crawl-Walk-Run Approach for Personalisation Success HOW TO TAKE A CRAWL-WALK-RUN APPROACH FOR PERSONALISATION SUCCESS

whitepaper

Sep 25, 2019

You’ve seen the numbers. You’ve read the articles. Personalisation is top of mind for marketing professionals around the globe, and for good reason. Delivering customized customer experiences has been shown to improve website engagement metrics and increase conversion rates. Although it’s great that...

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 The State of Personalization Today (And what we are doing to fix it) THE STATE OF PERSONALIZATION TODAY (AND WHAT WE ARE DOING TO FIX IT)

whitepaper

Sep 25, 2019

No matter the industry, every organization wants to deliver a better experience for their customers. In order to address the customer experience challenge, organizations are turning to technology. Personalization tools in particular help improve CX by using the power of data to customize digital exp...

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 A How-to Guide to Headless and Decoupled CMS A HOW-TO GUIDE TO HEADLESS AND DECOUPLED CMS

whitepaper

Sep 25, 2019

The rapid evolution of diverse end-user clients and applications has given rise to a dizzying array of digital channels to support. Websites in the past were built from monolithic architectures utilizing web content management solutions that deliver content through a templating solution tightly “cou...

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 API-First Drupal: On the Road to Publish Once, Access Everywhere API-FIRST DRUPAL: ON THE ROAD TO PUBLISH ONCE, ACCESS EVERYWHERE

whitepaper

Sep 25, 2019

Drupal, one of the largest open-source projects in the world, is the digital platform that propels global enterprises, governments, higher education institutions, and NGOs. The Drupal community provides organizations with every functionality, module, and distribution necessary to deliver exceptional...

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 Decoupled CMS: Decoupled Drupal 101 DECOUPLED CMS: DECOUPLED DRUPAL 101

whitepaper

Sep 25, 2019

In the web development world, few trends are spreading more rapidly than decoupled (or headless) content management systems. A decoupled CMS architecture allows developers to utilize any technology to render the front-end experience (“the glass” where a user interacts with an application) in lieu of...

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 Security and Performance for Our Customers: Why it Matters SECURITY AND PERFORMANCE FOR OUR CUSTOMERS: WHY IT MATTERS

whitepaper

Sep 25, 2019

A protected customer is a happy customer. Professionals from countless industries — technology, education, pharmaceuticals, financial services — will tell you the same thing: security is critical. It is vital that organizations take note, because failing to appreciate the consequences of a breach ca...

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 Digital Factories: Manage Your Sites and Content at Scale DIGITAL FACTORIES: MANAGE YOUR SITES AND CONTENT AT SCALE

whitepaper

Sep 25, 2019

You can no longer think of your website as a summary of what your organisation has to offer; it's less about you and more about the unique experience you offer to your customers via personalised content. If you want to be successful today, you need to break out of traditional website experiences and...

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 Building a Successful Multisite Practice BUILDING A SUCCESSFUL MULTISITE PRACTICE

whitepaper

Sep 25, 2019

Digital site governance continues to be top of mind for many companies building new websites and digital experiences. Global organisations are managing multiple sites and experiences across dispersed teams, using a variety of content management systems and tools, driving up costs and creating manage...

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Three ways to dynamically trigger ads based on account behavior THREE WAYS TO DYNAMICALLY TRIGGER ADS BASED ON ACCOUNT BEHAVIOR

blog article

Sep 24, 2019

When creating an email nurture program, it’s always important to consider how you can tailor content based on how recipients are engaging with the program — typically by using if/then logic. If they open and click on email A, then they receive email C next week. If they don’t open ...

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5 Must-Have Insights Every Creative Team Needs That Make MRM Easy 5 MUST-HAVE INSIGHTS EVERY CREATIVE TEAM NEEDS THAT MAKE MRM EASY

blog article

Sep 24, 2019

Marketers around the world want visibility into what’s going on in every one of their marketing regions. What many marketing leaders actually have is the feeling that there’s a good chunk of “rogue marketing” happening because of a lack of an approval process. On the other ha...

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The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019 THE FORRESTER WAVE™: DIGITAL ASSET MANAGEMENT FOR CUSTOMER EXPERIENCE, Q4 2019

whitepaper

Sep 24, 2019

Forrester Research, Inc. evaluated Aprimo among the 14 most significant DAM providers based on 28 criteria. Aprimo received the highest scores possible in 20 criteria, including Metadata & Taxonomy, Workflow & Approvals, Content Performance Analytics, Scalability, and Product Vision.

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How to Measure ABM Programs at Any Level HOW TO MEASURE ABM PROGRAMS AT ANY LEVEL

blog article

Sep 24, 2019

Adopting an account-based focus requires marketers to shift from traditional lead-based metrics to account engagement, pipeline influence, and revenue impact. This can prove difficult for even the most seasoned account-based marketers. Thats why we will show you how to measure ABM programs more effe...

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The Rise of Account Based Marketing THE RISE OF ACCOUNT BASED MARKETING

blog article

Sep 24, 2019

ABM turns the old model upside down. It basically says: You tell me the top specific company accounts you want to target, and we will put a marketing campaign in place that speaks specifically to them, with no wasted marketing outlay and better automated efficiency than a human sales team.

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Three ways to dynamically trigger ads based on account behavior THREE WAYS TO DYNAMICALLY TRIGGER ADS BASED ON ACCOUNT BEHAVIOR

blog article

Sep 24, 2019

When creating an email nurture program, it’s always important to consider how you can tailor content based on how recipients are engaging with the program typically by using if/then logic. If they open and click on email A, then they receive email C next week. If they don’t open email A,...

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B2B Marketing: How Verizon is Creating Account-Based Experiences B2B MARKETING: HOW VERIZON IS CREATING ACCOUNT-BASED EXPERIENCES

video

Sep 23, 2019

The challenge for B2B marketers is that purchase decisions aren’t made by individuals. They’re made by buying teams in accounts, and you need to engage them over long arcs of time and partner with sales to win deals.

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Meaningful ABM Awareness Metrics MEANINGFUL ABM AWARENESS METRICS

blog article

Sep 23, 2019

ABM represents a shift away from the traditional lead-centric view of marketing and sales. Instead of just worrying about generating MQLs, ABM is all about uncovering accounts exhibiting buying behavior; prioritizing based on fit and buying stage; and engaging relevant people that might be part of t...

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ABM: Creating Profitable B2B Relationships ABM: CREATING PROFITABLE B2B RELATIONSHIPS

blog article

Sep 23, 2019

Account-based marketing (ABM) is a personalized way of reaching out to targeted customers by providing quality-based experiences. It is one of the driving forces behind how Business-to-Business (B2B) companies plan their marketing strategy and sales plan. As a result, B2B companies are putting their...

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PipelineIQ - ABM Account Profiles PIPELINEIQ - ABM ACCOUNT PROFILES

video

Sep 22, 2019

PipelineIQ is a prospect intelligence platform offering prospecting and account-based marketing recommendations and insights on enterprise accounts. Customers can purchase PipelineIQ profiles on our website and view within their PipelineIQ account.

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Successful Approaches to Using Intent Data – Practical Tips from Priority Engine Users SUCCESSFUL APPROACHES TO USING INTENT DATA – PRACTICAL TIPS FROM PRIORITY ENGINE USERS

blog article

Sep 20, 2019

Increasing sales adoption of Priority Engine, incorporating its data into other systems, and measuring its success are a few key areas in which Priority Engine users commonly seek advice. We recently met with a variety of Priority Engine users and gathered their experiences tackling these common cha...

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An Introduction to ABM Scoring AN INTRODUCTION TO ABM SCORING

whitepaper

Sep 20, 2019

When it comes to Account-Based Marketing (ABM), many companies are using Account Scoring to evaluate success and trigger their ABM-specific activities. But what is Account Scoring and how does it differ from traditional lead scoring? And how do you score the individual contacts and buying teams with...

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Account-Based Marketing Best Practices To Create Converting Campaigns ACCOUNT-BASED MARKETING BEST PRACTICES TO CREATE CONVERTING CAMPAIGNS

blog article

Sep 20, 2019

B2B marketing is no easy feat. Marketing teams are constantly on the lookout for the right target accounts and the salespeople are always hunting for enterprise leads. Most companies, obviously, want to see numbers reflecting on the charts. But the consumer market is getting pickier by the day when ...

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Digital Marketing Transformed: Future of Content Content is everywhere and the demand for it shows no sign of slowing DIGITAL MARKETING TRANSFORMED: FUTURE OF CONTENT CONTENT IS EVERYWHERE AND THE DEMAND FOR IT SHOWS NO SIGN OF SLOWING

whitepaper

Sep 20, 2019

Content will remain at the heart of marketing campaigns as we move forward. Digital marketing is, by its very nature, a dynamic place to be. We’ve seen an explosion in the amount and variety of content that marketers need to generate across an ever-growing number of touchpoints. This flipbook will g...

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Digital Marketing Transformed: Beyond DAM DIGITAL MARKETING TRANSFORMED: BEYOND DAM

whitepaper

Sep 20, 2019

A glimpse into where DAM is heading and why you need to jump on board Over the last few years, there has been a demand for more management of content. The case for Digital Asset Management has always been clear. Marketing organizations need to store, organize and retrieve rich digital media, ensurin...

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What’s the Best Framework for ABM? WHAT’S THE BEST FRAMEWORK FOR ABM?

blog article

Sep 19, 2019

Before I unveil the best framework for Account-Based Marketing, let me say upfront that I dislike the ABM acronym for two reasons. The first reason is silly and childish, and I’ve never talked about it publicly because it’s so juvenile, but heck, here goes.

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Hyper-Personalized Customer Engagement: Why Account-Based Selling? HYPER-PERSONALIZED CUSTOMER ENGAGEMENT: WHY ACCOUNT-BASED SELLING?

blog article

Sep 19, 2019

Account-based selling is a B2B sales model that uses a hyper-personalized customer engagement strategy. Under this model, sales teams focus on a set of highly-targeted, high-value accounts with the goal to convert them to customers. To do so successfully requires talking to the right people, at the ...

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Ideal Customer Profiles and ABM: A Match Made in Marketing Heaven IDEAL CUSTOMER PROFILES AND ABM: A MATCH MADE IN MARKETING HEAVEN

blog article

Sep 18, 2019

It’s no secret that account based marketing is one of the most effective ways for businesses of any size to land their most valuable clients and get the best possible value out of them. The challenge isn’t so much about determining how to target the customers you choose for account based...

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Practical Approaches to High-ROI ABM: Introduction PRACTICAL APPROACHES TO HIGH-ROI ABM: INTRODUCTION

video

Sep 18, 2019

Despite a lot of hype around ABM in the B2B tech sector, some marketers are reluctant to launch ABM programs out of a concern that it’s just too difficult. In this short video, Executive Vice President Bill Crowley recommends a more practical approach: TechTarget’s ABM and purchase inten...

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Spreadsheets vs. Automation: What's Best for Sales Compensation Management? SPREADSHEETS VS. AUTOMATION: WHAT'S BEST FOR SALES COMPENSATION MANAGEMENT?

blog article

Sep 18, 2019

Spreadsheets are the most common tool used to manage data in sales organizations. In fact, more than 75% of companies rely on spreadsheets for their sales planning, forecasting, and sales compensation management. However, the business landscape is growing increasingly competitive—can tradition...

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Behavioral Scoring in Account-Based Advertising BEHAVIORAL SCORING IN ACCOUNT-BASED ADVERTISING

blog article

Sep 18, 2019

Account-based marketing (ABM) has been around for over a decade, first introduced by ITSMA in 2004. It was created to help marketers stop generic sales pitches and zero in on the essential needs of their most important clients.Now, 15 years later, we are finally in a place where companies incorporat...

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Account-Based Marketing: Can Your Organization Benefit? ACCOUNT-BASED MARKETING: CAN YOUR ORGANIZATION BENEFIT?

blog article

Sep 18, 2019

Account-based marketing (ABM) continues to be a trending topic for B2B organizations in 2019. It is one of the hottest topics in digital marketing, but it has been around for years. Although notoriously analog in its previous life, ABM has evolved into a significant component of a comprehensive mark...

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Driving Digital Disruption with Customer Focused Operations DRIVING DIGITAL DISRUPTION WITH CUSTOMER FOCUSED OPERATIONS

whitepaper

Sep 18, 2019

In today’s digital age, customers expect an exceptional experience that is both personal and omnichannel. To meet these rising customer expectations, F&A services need to rethink traditional processes and operations. This whitepaper focuses on how digital transformation enables enterprises to put th...

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Account-based selling vs. account-based marketing ACCOUNT-BASED SELLING VS. ACCOUNT-BASED MARKETING

blog article

Sep 17, 2019

Account-based marketing (ABM) has quickly become a best practice for marketing to high-value target accounts at scale. If you are selling a complex solution that touches multiple business units within a large company, you likely employ some version of account-based marketing to drive engagement with...

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Best B2B Lead Nurturing Examples BEST B2B LEAD NURTURING EXAMPLES

blog article

Sep 17, 2019

Any way you slice it, nurtures are a demand generation staple but are not often seen or shared. It's no wonder marketers say their nurtures aren't performing. Searching for examples of B2B lead nurturing programs is a frustrating and fruitless experience. So we did the heavy lifting for you ...

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How to Boost ROI With Account Based Marketing: Advice From Salesforce HOW TO BOOST ROI WITH ACCOUNT BASED MARKETING: ADVICE FROM SALESFORCE

blog article

Sep 17, 2019

Here at Salesforce, we practice what we preach and use the products that we make. You’ve likely heard us talk about how tools like Marketing Cloud can transform your business and help you connect with your customers. We use Marketing Cloud to do the same with our own customers, and we're p...

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B2B Marketing Do’s and Don’ts for Attracting Leads B2B MARKETING DO’S AND DON’TS FOR ATTRACTING LEADS

blog article

Sep 16, 2019

For many B2B marketers, attracting and generating leads is often the primary goal. However, how to attract leads varies widely from company to company. While the inbound lead generation strategy should be unique to your firm, there are several best practices or do’s and don’ts for attrac...

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Fuze Opens the Aperture to Target More Active Accounts in Their Market FUZE OPENS THE APERTURE TO TARGET MORE ACTIVE ACCOUNTS IN THEIR MARKET

video

Sep 16, 2019

Global communications and collaboration company Fuze needed to find a way to get the right message in front of more of the right accounts at the right time. In this video, the Fuze team shows how TechTarget’s Priority Engine™ enables them to use real purchase intent insight to dramatical...

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Boost Your Engagement With Email Marketing Benchmarks BOOST YOUR ENGAGEMENT WITH EMAIL MARKETING BENCHMARKS

blog article

Sep 15, 2019

When it comes to boosting email engagement, the majority of B2B marketers will likely analyze their email metrics to see where they can improve. Analytics is a cornerstone of B2B email marketing and a factor that cannot be replaced or ignored. However, did you know that you can leverage a different ...

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5 Ways Field Marketing Can Own ABM 5 WAYS FIELD MARKETING CAN OWN ABM

blog article

Sep 14, 2019

In the last few years, Account-based Marketing has taken over as a better way to engage with modern B2B buyers. When sixty-nine percent of marketers say converting leads is their top priority, a winning ABM strategy requires sound alignment between the sales and marketing functions—and, as the...

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CONTENT SYNDICATION STRATEGIES TO BOOST YOUR READERSHIP CONTENT SYNDICATION STRATEGIES TO BOOST YOUR READERSHIP

blog article

Sep 13, 2019

Content syndication is a cost-effective way of generating qualified leads for your sales department. But you gotta get it right.  Tweet This!  There’s a common myth out there that says syndicated content is duplicate content, and that that can wreak havoc for your SEO. This is totall...

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Statistics That Prove You Need Account-Based Marketing STATISTICS THAT PROVE YOU NEED ACCOUNT-BASED MARKETING

blog article

Sep 13, 2019

ABM is a highly focused business strategy in which a marketing team treats an individual prospect like its own market. You can create content, events, and entire campaigns dedicated to the people associated with that account, rather than the industry as a whole.

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Five Digital Tools for ABM Success FIVE DIGITAL TOOLS FOR ABM SUCCESS

blog article

Sep 12, 2019

Targeting and personalization are the heart and soul of every successful Account-Based Marketing (ABM) campaign. With ABM, your sales and marketing efforts deliver highly customized content to a small number of very high-value prospects. Its a one-to-one strategy, where each targeted account is trea...

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The Essential Guide to Sales Enablement for 2019 THE ESSENTIAL GUIDE TO SALES ENABLEMENT FOR 2019

whitepaper

Sep 12, 2019

A holistic view of sales enablement in 2019 including definitions, why companies are implementing Sales Enablement, how-to's, best practices, and types of sales enablement technologies. What is Sales Enablement? Customers Have Flipped the Script: why you need to implement Sales enablement. Bette...

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Bigtincan Hub Overview BIGTINCAN HUB OVERVIEW

video

Sep 12, 2019

Bigtincan is the industry's leading Sales Enablement Automation platform, empowering Sales teams to win more and be more productive every day, while providing Marketing the ability to establish ROI on content creation efforts.

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IMPLEMENTATION OF ABM IN E COMMERCE IMPLEMENTATION OF ABM IN E COMMERCE

video

Sep 11, 2019

Achieve business targets and win the trust of customers by implementing ABM.

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5 ABM Lead Gen Myths Hurting Your B2B Strategy 5 ABM LEAD GEN MYTHS HURTING YOUR B2B STRATEGY

blog article

Sep 11, 2019

Is your ABM approach disconnected from your lead gen goal? The parade for account-based marketing seems to be a never-ending celebration, often leading to misguided trust in whatever strategy most people are doing. Sticking with the herd, not bothering to ask the necessary questions to understand wh...

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Three Intent data use cases that will kickstart account-based activities and drive immediate results THREE INTENT DATA USE CASES THAT WILL KICKSTART ACCOUNT-BASED ACTIVITIES AND DRIVE IMMEDIATE RESULTS

blog article

Sep 10, 2019

There are many possible Intent data use cases a single business can implement throughout the entire marketing funnel. Some activations are more complex in nature, taking up to a few months to see results, but we often suggest starting with these ‘low hanging fruit’ applications that can ...

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Here’s why you need Technographics to shorten your B2B Sales Cycle HERE’S WHY YOU NEED TECHNOGRAPHICS TO SHORTEN YOUR B2B SALES CYCLE

blog article

Sep 10, 2019

B2B Marketing and Sales teams today abide by data-driven strategies. That’s not news. As a result of big data becoming more relevant in today's highly competitive environment, intent data and different types of customer behavioral insights have become a valuable tool that helps marketing a...

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How to Increase Sales Forecasting Accuracy with Automation HOW TO INCREASE SALES FORECASTING ACCURACY WITH AUTOMATION

blog article

Sep 10, 2019

Sales forecasting is the map of estimated sales performance, revenue, and expenses that guide a sales organization in their planning processes. Having an accurate sales forecast is crucial to driving revenue, growth, and profitability. The most successful companies are consistently looking for ways ...

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7 Game-Changing Marketing Automation Workflows for Lead Nurturing 7 GAME-CHANGING MARKETING AUTOMATION WORKFLOWS FOR LEAD NURTURING

blog article

Sep 10, 2019

Let’s face it. You have thousands of contacts sitting in your database, some of whom are collecting dust. Why? Because without a plan to convert them into customers, they’re no more useful than a desk paperweight. So how do you begin to nurture them through the funnel? Workflows, of cour...

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Account-Based Marketing 7 ABM Benefits For Business Success ACCOUNT-BASED MARKETING 7 ABM BENEFITS FOR BUSINESS SUCCESS

blog article

Sep 10, 2019

What exactly is account-based marketing, and can it really turn your business success around? Learn more about ABM benefits here. The more leads you generate, the higher your revenues. Right? According to account-based marketers, this age-old adage is actually completely wrong. Why? Because account-...

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The ABM Opportunity for B2B Marketing and Media Agencies THE ABM OPPORTUNITY FOR B2B MARKETING AND MEDIA AGENCIES

video

Sep 10, 2019

In this case study from Salted Stone, Docupace and Kwanzoo, see how Docupace and Salted Stone collaborated with Kwanzoo as an ABM tech provider to achieve optimal results from their ABM display ad and website programs.LIVE STREAM

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Implementing Buyer Enablement in Your Sales Enablement Strategy (2019) IMPLEMENTING BUYER ENABLEMENT IN YOUR SALES ENABLEMENT STRATEGY (2019)

blog article

Sep 10, 2019

The majority of the time I only had access to two TV channels, three on a good weather day, and I vividly remember when I first saw a color television. At this time, products and services were limited, and buyer choices were almost non-existent. Fast-forward to 2019. Not only do I have access to hun...

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The Role of Sales in Sales Enablement THE ROLE OF SALES IN SALES ENABLEMENT

blog article

Sep 10, 2019

However, with a regular commute time that consumes a couple of hours each day, I have shifted my focus to podcasts and audiobooks. One of my favorite podcasts is the Inside Sales Enablement series by Scott Santucci and Brian Lambert. In their last episode, they spent time reviewing their thoughts an...

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Hybrid Integration Platforms: Digital Business Calls for Integration Modernization and Greater Agility HYBRID INTEGRATION PLATFORMS: DIGITAL BUSINESS CALLS FOR INTEGRATION MODERNIZATION AND GREATER AGILITY

whitepaper

Sep 10, 2019

Analyst whitepaper by Ovum: Hybrid IntegrationPlatforms: Digital Business Calls for Integration Modernization and Greater Agility - Exploring the factors driving hybrid integration platform adoption

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Agile Integration: Container-based and microservices -aligned lightweight integration runtimes AGILE INTEGRATION: CONTAINER-BASED AND MICROSERVICES -ALIGNED LIGHTWEIGHT INTEGRATION RUNTIMES

whitepaper

Sep 10, 2019

Agile Integration Methodology: Container-Based and Microservices-Aligned Lightweight Integration Runtimes - This paper explores the merits of agile integration architecture--a container-based, decentralized, and microservices-aligned approach for integration solutions that meets the demands of agili...

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Advancing ABM’s Role as a Sales Enabler ADVANCING ABM’S ROLE AS A SALES ENABLER

blog article

Sep 09, 2019

Inside sales has been a critical success factor for winning B2B companies. This success has also created key challenges that can limit future scale. The reality is that fewer than one percent of leads typically become sales qualified lead. With this history, most organizations struggle to realize th...

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Executing Account-Based Marketing Plays: Four Steps To Success EXECUTING ACCOUNT-BASED MARKETING PLAYS: FOUR STEPS TO SUCCESS

blog article

Sep 06, 2019

Adopting an account-based focus requires marketers to shift from traditional lead-based metrics to account engagement, pipeline influence, and revenue impact. This can prove difficult for even the most seasoned account-based marketers. Thats why we will show you how to measure ABM programs more effe...

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Accompagnement commercial : 5 moyens de constituer une équipe performante ACCOMPAGNEMENT COMMERCIAL : 5 MOYENS DE CONSTITUER UNE ÉQUIPE PERFORMANTE

whitepaper

Sep 06, 2019

L’accompagnement est un élément essentiel pour assurer la réussite de votre équipe commerciale. Vous pouvez encadrer vos équipes plus efficacement grâce aux données et informations exploitables extraites via Microsoft Relationship Sales, solution qui allie la puissance de LinkedIn Sales Navigator et...

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Account based marketing how to do it and what is it for? ACCOUNT BASED MARKETING HOW TO DO IT AND WHAT IS IT FOR?

blog article

Sep 05, 2019

Account-based Marketing or Account Based Marketing (ABM) is a marketing strategy that seeks to reach specific, previously defined customers, through ultrapersonalized content that increases the likelihood of closing sales. It is designed for B2B companies that are clear about which customers they wa...

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Critical Success Factors (CSFs) for ABM Thinking Di¬erently About Data and Reporting CRITICAL SUCCESS FACTORS (CSFS) FOR ABM THINKING DI¬ERENTLY ABOUT DATA AND REPORTING

infographic

Sep 05, 2019

Succeeding with ABM includes taking a broader, more end-to-end approach to measurement. What’s more, successful ABMers move beyond core systems for their planning, executing and reporting.

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Le Risposte Alle 20 Domande Più Comuni Sull’iperconvergenza LE RISPOSTE ALLE 20 DOMANDE PIÙ COMUNI SULL’IPERCONVERGENZA

whitepaper

Sep 05, 2019

Oggi l’infrastruttura iperconvergente (HCI) – che consolida elaborazione, storage, networking e virtualizzazione in un’unica soluzione – è l’infrastruttura ideale per le aziende che vogliono rimanere competitive e assicurarsi che i propri datacenter siano pronti per il cloud. Tuttavia, il cambiament...

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Costruire Un Business Case Per L’infrastruttura iperconvergente COSTRUIRE UN BUSINESS CASE PER L’INFRASTRUTTURA IPERCONVERGENTE

whitepaper

Sep 05, 2019

Gli sviluppatori e i manager aziendali che lavorano per fornire applicazioni di nuova generazione hanno difficoltà a ottenere le risorse di cui hanno bisogno per essere produttivi. Con le operazioni IT sempre più distribuite tra datacenter, strutture secondarie, uffici remoti e cloud, la protezione ...

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Top 20 Des Questions Les Plus Fréquentes Sur L’hyperconvergence TOP 20 DES QUESTIONS LES PLUS FRÉQUENTES SUR L’HYPERCONVERGENCE

whitepaper

Sep 05, 2019

Aujourd’hui, l’infrastructure hyperconvergée (HCI), qui intègre le calcul, le stockage, la mise en réseau et la virtualisation en une seule solution, est l’infrastructure la plus adaptée aux entreprises qui souhaitent maintenir leur compétitivité et assurer la performance de leurs datacenters dans l...

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Élaborer Le Business Case De L’infrastructure hyperconvergée ÉLABORER LE BUSINESS CASE DE L’INFRASTRUCTURE HYPERCONVERGÉE

whitepaper

Sep 05, 2019

Les développeurs et les responsables opérationnels qui travaillent à la mise en oeuvre d’applications de nouvelle génération ont du mal à obtenir les ressources dont ils ont besoin pour être productifs. Les opérations IT étant de plus en plus réparties entre les datacenters, les installations second...

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Die Top 20 Fragen Zur Hyperkonvergenz Beantwortet DIE TOP 20 FRAGEN ZUR HYPERKONVERGENZ BEANTWORTET

whitepaper

Sep 05, 2019

Heute ist die hyperkonvergente Infrastruktur (HCI), die Rechenleistung, Speicherung, Vernetzung und Virtualisierung in einer Lösung vereint, die Infrastruktur der Wahl für Unternehmen, die wettbewerbsfähig bleiben und sicherstellen wollen, dass ihre Rechenzentren cloud-fähig sind. Doch der Wandel is...

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Erstellung Eines Business Case Für Hyperkonvergenteinfrastruktur ERSTELLUNG EINES BUSINESS CASE FÜR HYPERKONVERGENTEINFRASTRUKTUR

whitepaper

Sep 05, 2019

Entwickler und Manager, die an der Bereitstellung von Anwendungen der nächsten Generation arbeiten, stehen vor Herausforderungen, um die Ressourcen zu erhalten, die sie für ihre Produktivität benötigen. Da der IT-Betrieb zunehmend über Rechenzentren, Sekundäreinrichtungen, Remote-Büros und die Cloud...

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Top 20 Hyperconvergence Questions Answered TOP 20 HYPERCONVERGENCE QUESTIONS ANSWERED

whitepaper

Sep 05, 2019

Today, hyperconverged infrastructure (HCI) which consolidates compute, storage, networking, and virtualization in one solution, is the infrastructure of choice for companies that want to stay competitive and ensure their datacenters are cloud-ready. Yet, the change feels difficult for some companies...

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Building a Business Case for Hyperconverged Infrastructure BUILDING A BUSINESS CASE FOR HYPERCONVERGED INFRASTRUCTURE

whitepaper

Sep 05, 2019

Developers and business managers working to deliver next-generation applications face challenges obtaining the resources they need to be productive. With IT operations increasingly distributed across datacenters, secondary facilities, remote offices, and the cloud, protecting intellectual property a...

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Meet the Demands of the Digital World MEET THE DEMANDS OF THE DIGITAL WORLD

whitepaper

Sep 05, 2019

Digital transformation is causing tremendous changes across the business world. As competition becomes more intense, customer expectations rise and markets evolve faster than ever, businesses today are being forced to rethink the way they work. To navigate these challenges, businesses need to work s...

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The Life-Changing Magic of Information Governance THE LIFE-CHANGING MAGIC OF INFORMATION GOVERNANCE

whitepaper

Sep 05, 2019

While most organizations agree information governance is critical for their business, a recent AIIM survey found 45% of respondents agree that the lack of information governance leaves their organization wide open to litigation and data protection risks. This is, in part, because the traditional tec...

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Transform your governance strategy for the digital age TRANSFORM YOUR GOVERNANCE STRATEGY FOR THE DIGITAL AGE

whitepaper

Sep 05, 2019

It's no small thing to manage and govern all of your business content. Legacy systems are expensive and difficult to use, and manual processing is far too time-consuming. And if you fail to properly govern your content, you can open your organization up to unnecessary risk leading to potentially cos...

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Account-Based Marketing Tactics: 10 Tips to Optimize Your ABM ACCOUNT-BASED MARKETING TACTICS: 10 TIPS TO OPTIMIZE YOUR ABM

blog article

Sep 04, 2019

Account based marketing, sometimes referred to as ABM, covers the idea of taking each and every individual account as its own market. This allows you to put a lot more effort into getting quality clients instead of mass appeal that can wear thin.

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ABM or B2B Marketing? ABM OR B2B MARKETING?

blog article

Sep 04, 2019

For as long as the term Account-Based Marketing (ABM) has been around, there has existed a debate about its name, history, and quite frankly, its legitimacy. People say, sales has always been account-based, and marketing is just now catching up or its just the acronym du jour or even it should not b...

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A “Role” Map to ABM A “ROLE” MAP TO ABM

blog article

Sep 04, 2019

Did you know that there is a key combination of roles that B2B companies can use to build themselves the ultimate account-based marketing (ABM) team of all-stars? This all-star team does not require scrapping your existing marketing team, but do not expect it to all come together overnight either. I...

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Hyper-Testing - An AI led Test Automation To Boost Your Business HYPER-TESTING - AN AI LED TEST AUTOMATION TO BOOST YOUR BUSINESS

whitepaper

Sep 04, 2019

Business fulfillment is attained by providing immediate solutions for the hyper demand in the hyper delivery market. The ‘Need for Speed’ is literally the only game that businesses like to play to stay on top of their competitors and to achieve the time-to-market to meet customer expectations. Time-...

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Customer Centricity In Action: 7 Ways To Put Customers First CUSTOMER CENTRICITY IN ACTION: 7 WAYS TO PUT CUSTOMERS FIRST

whitepaper

Sep 04, 2019

There's no shortage of challenges facing CX initiatives today, but there are measures you can take to improve the success rate and execution of your customer-centric goals. For this report, 166 professionals across customer experience, customer success and marketing were surveyed to uncover the chal...

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How to target the right individuals with your account-based marketing campaigns HOW TO TARGET THE RIGHT INDIVIDUALS WITH YOUR ACCOUNT-BASED MARKETING CAMPAIGNS

blog article

Sep 03, 2019

Struggling to identify the right individuals to target with your ABM campaigns? You’re not alone. Paul Snell asks the experts how to pinpoint and reach them When embarking on an account-based marketing (ABM) strategy, a lot of focus rightly goes into choosing the correct accounts. Less so on t...

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Experience the results of Adobe Experience Cloud EXPERIENCE THE RESULTS OF ADOBE EXPERIENCE CLOUD

whitepaper

Sep 03, 2019

Experience businesses do more than deliver compelling experiences at each step of the customer journey. They drive year-over-year growth, outperform their competitors, and employ a happier workforce. And because less than a third of businesses have made the necessary moves to become experience drive...

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The Total Economic Impact™ Of Adobe Experience Cloud THE TOTAL ECONOMIC IMPACT™ OF ADOBE EXPERIENCE CLOUD

whitepaper

Sep 03, 2019

Growing digital expectations and competition for empowered consumers and business buyers is forcing organizations to invest in new capabilities that enable them to optimize the value of their customer interactions. Businesses across every industry are looking to digital experience technologies in or...

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THE WINNING PLAYBOOK FOR EXPERIENCE PERSONALISATION THE WINNING PLAYBOOK FOR EXPERIENCE PERSONALISATION

whitepaper

Sep 03, 2019

For each phase, we describe four key building blocks for achieving success: strategy, people, processes, and technology foundation. In particular, the technology foundation should provide a scalable platform to support data, content, and intelligence capabilities spanning all digital touchpoints. To...

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Now we’re 25 Digital advertising grows up NOW WE’RE 25 DIGITAL ADVERTISING GROWS UP

whitepaper

Sep 03, 2019

If you’re an ad industry veteran, chances are that you or someone you knew was camping by the fax machine, spending hours sending out buy orders and waiting for confirmations. Or perhaps you were mocking up print ads using early versions of PageMaker and saving files on SyQuest disks. Maybe you were...

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Why IT Should Care About Data and Content Equally WHY IT SHOULD CARE ABOUT DATA AND CONTENT EQUALLY

whitepaper

Sep 03, 2019

How is IT's role evolving vis-à-vis the customer experience technology stack? We see IT taking on an increasingly strategic role as organizations evolve their technology stacks to support the end-to-end customer life cycle and move to true omni-channel experience delivery. The rapid growth of mobile...

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The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019 THE FORRESTER WAVE™: DATA MANAGEMENT PLATFORMS IN ASIA PACIFIC, Q3 2019

whitepaper

Sep 03, 2019

Why Read This Report In our 39-criterion evaluation of data management platforms (DMPs) in Asia Pacific (AP), we identified the 10 most significant ones — adobe, BrainPad, Cxense, iPinYou, Lotame, nEqual, Oracle, Salesforce, TalkingData, and TG360 — and researched, analyzed, and scored them. This re...

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Return on Investment after adopting Adobe Experience Cloud RETURN ON INVESTMENT AFTER ADOPTING ADOBE EXPERIENCE CLOUD

whitepaper

Sep 03, 2019

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study that examines the potential return on investment (ROI) enterprises may realize by adopting Adobe Experience Cloud and transforming into an experience-driven business. Adobe Experience Cloud — consisting of Adobe ...

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Key findings from the 2019 Guide to Ecommerce Platforms KEY FINDINGS FROM THE 2019 GUIDE TO ECOMMERCE PLATFORMS

whitepaper

Sep 03, 2019

Retailers are investing in platforms because ecommerce sites are arguably the most important technology for online retailers. They are the foundation of an e-retail business. For shoppers, the ecommerce site is the face of a retailer and for merchants, ecommerce platforms need to be easy to work wit...

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What is ABM? What You Need To Know About Account-Based Marketing WHAT IS ABM? WHAT YOU NEED TO KNOW ABOUT ACCOUNT-BASED MARKETING

blog article

Sep 02, 2019

Account-Based Marketing is a really reliable and effective approach that is driving substantially higher return on investment for B2B marketers if its done right. ABM improves your sales and also marketing teams, concentrating their attention on highly-targeted soon-to-be customers.

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5 Account-Based Marketing Tools Worth to Choose in 2019 5 ACCOUNT-BASED MARKETING TOOLS WORTH TO CHOOSE IN 2019

blog article

Sep 01, 2019

Account-Based Marketing (ABM) is one of the hottest trends in the market right now. If you have recently become interested in ABM or if you are trying to improve your current strategy, you could utilize tools. How you implement various tools is such a big consideration. It can be really helpful to k...

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Is Account-Based Marketing an Opportunity for Growth? IS ACCOUNT-BASED MARKETING AN OPPORTUNITY FOR GROWTH?

blog article

Aug 30, 2019

Account-based marketing is more than a simple buzzword being thrown around by talking heads in the world of marketing today. Businesses that are ignoring it or not yet paying attention to the growth benefits it represents do so at their own expense.

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5 Important Strategies for Account Based Sales 5 IMPORTANT STRATEGIES FOR ACCOUNT BASED SALES

blog article

Aug 30, 2019

Account based sales is a very effective sales and marketing strategy. Focusing on the most important accounts and people connected to those accounts can make a huge difference in the success of a company and the company’s revenue. Most marketers know that implementing account-based sales is a ...

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Account Based Marketing 2.0 How Phononic Embraces a Walk, then Run Approach ACCOUNT BASED MARKETING 2.0 HOW PHONONIC EMBRACES A WALK, THEN RUN APPROACH

video

Aug 30, 2019

Get tactical with Daniel Engelbretson, Director of Integrated Marketing at Phononic as he explains their advanced approach to account-based marketing using the TEAM Framework.

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4 Features to Look for in Account-Based Management Software 4 FEATURES TO LOOK FOR IN ACCOUNT-BASED MANAGEMENT SOFTWARE

blog article

Aug 30, 2019

To take account-based marketing to the next level, a strong account-based management software is essential. However, choosing between the available platforms offering a myriad of features can be daunting. To help pinpoint which software is best for your company, here are some options to consider.

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How Pramata Translates ABM for Their Business HOW PRAMATA TRANSLATES ABM FOR THEIR BUSINESS

video

Aug 30, 2019

The TEAM framework is a powerful tool in implementing and scaling ABM. See how Jeremy Middleton, Senior Director of Digital Marketing at Pramata, uses the TEAM framework to Target the right accounts, Engage them with personalized messaging, Activate sales to reach out at the right time, and Measure ...

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A Smarter Sales Stack: Using Dynamics 365 to Drive Productivity and Efficiency A SMARTER SALES STACK: USING DYNAMICS 365 TO DRIVE PRODUCTIVITY AND EFFICIENCY

whitepaper

Aug 30, 2019

Improve and simplify relationships between your customers and your sales team with Microsoft Relationship Sales—a solution that combines Office 365 with Dynamics 365 and LinkedIn Sales Navigator. With this solution, your sales team gets: The look and feel of their favorite Office 365 tools, such as ...

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Amplify Your Sales Team AMPLIFY YOUR SALES TEAM'S PRODUCTIVITY WITH DYNAMICS 365 AND OFFICE 365

whitepaper

Aug 30, 2019

Only 23 percent of customers say that sellers provided an excellent experience. Help deliver an outstanding experience to every single customer with Microsoft Relationship Sales solution—combining Dynamics 365 and LinkedIn Sales Navigator capabilities with the Office 365 tools you already use. You’l...

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TACTICS TO CLOSE THE GAPS IN YOUR ACCOUNT BASED MARKETING STRATEGY TACTICS TO CLOSE THE GAPS IN YOUR ACCOUNT BASED MARKETING STRATEGY

blog article

Aug 29, 2019

If you have been in the marketing or sales world for more than a minute, you have likely heard the term account-based marketing (ABM) on a continuous loop. According to ITSMA, ABM is officially the hottest topic in the industry and Forbes recently reported that 86% of companies with an implemented A...

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The 3 Best Ways to Create a Scalable ABM Strategy to Generate Maximum Results THE 3 BEST WAYS TO CREATE A SCALABLE ABM STRATEGY TO GENERATE MAXIMUM RESULTS

blog article

Aug 29, 2019

Account-based marketing is a focused approach to B2B marketing in which marketing and sales teams work together to target best-fit accounts and turn them into customers.

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Why the New Madison Logic Oracle Eloqua Integration is so Exciting for Marketers WHY THE NEW MADISON LOGIC ORACLE ELOQUA INTEGRATION IS SO EXCITING FOR MARKETERS

video

Aug 29, 2019

Madison Logic is excited to announce a bi-directional integration with Oracle Eloqua, combining best-in-class lead and campaign management skills with Madison Logic’s global reach and advanced targeting. Now Oracle Marketing Automation users are able to align their messaging and targeting thro...

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ebook Customer service best practices Make every customer interaction count EBOOK CUSTOMER SERVICE BEST PRACTICES MAKE EVERY CUSTOMER INTERACTION COUNT

whitepaper

Aug 29, 2019

Your agents embody your brand with every customer contact. It’s up to you to make them more successful in engaging customers, dealing with customer challenges and avoiding burnout that leads to attritions. Read this ebook and see how to turn your customer service agents into customer experience hero...

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Frost & Sullivan Global Research: Midsized Call Centers take a Digital-first Approach Cloud solutions to power customer service in 2019 FROST & SULLIVAN GLOBAL RESEARCH: MIDSIZED CALL CENTERS TAKE A DIGITAL-FIRST APPROACH CLOUD SOLUTIONS TO POWER CUSTOMER SERVICE IN 2019

whitepaper

Aug 29, 2019

Customers now interact with businesses on more channels than ever— including email, live chat, social media, SMS, and live messaging services. To understand how mid-sized call centers are dealing with the changes in customer engagement, Frost & Sullivan surveyed 600 business and IT decision makers g...

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The benefit of a full-service ABM consultant THE BENEFIT OF A FULL-SERVICE ABM CONSULTANT

video

Aug 27, 2019

Our ABM consultants help your demand gen team outline short term and long term goals and build a program of achievable action items to achieve real results. Each goal is tracked, measured, and iterated based on performance with expert guidance along the way.

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Driving results with Terminus Customer Success and Professional Services DRIVING RESULTS WITH TERMINUS CUSTOMER SUCCESS AND PROFESSIONAL SERVICES

video

Aug 27, 2019

Two of our ABM consultants detail how our hands-on Customer Success and Professional Services programs can help your business achieve specific account-based marketing goals, from initial execution to longterm platform maintenance and campaign optimization.

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Working with account-based advertising experts WORKING WITH ACCOUNT-BASED ADVERTISING EXPERTS

video

Aug 27, 2019

Our Director of Digital Strategy describes how our Ad Operations team can optimize campaigns, generate benchmarks, and provide expert guidance so that our customers always see the best ad results possible.

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Enhance your ABM programs with a TEAM Workshop ENHANCE YOUR ABM PROGRAMS WITH A TEAM WORKSHOP

video

Aug 27, 2019

The four pillars of a Terminus-powered ABM program are: Target, Engage, Activate, and Measure. During one of our TEAM workshops, our ABM consultants will focus on one specific pillar and help your team tactically put together a full campaign framework with goals around that pillar in mind.

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How ABM drives efficient renewals and expansions HOW ABM DRIVES EFFICIENT RENEWALS AND EXPANSIONS

video

Aug 27, 2019

Our Director of Revenue Operations describes how the Terminus account-based marketing platform with deep integrations can drive more efficiency from a finance perspective.

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How ABM drives sales and marketing alignment HOW ABM DRIVES SALES AND MARKETING ALIGNMENT

video

Aug 27, 2019

Our CFO and VP Finance explain how account-based marketing drives down the cost of acquisition for new customers and creates more predictable results for marketing activities.

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How can influencer marketing power your ABM strategy? HOW CAN INFLUENCER MARKETING POWER YOUR ABM STRATEGY?

video

Aug 27, 2019

Tim's Top Tips is back! This week Tim discusses how influencer marketing can help with your ABM strategy.

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Five Ways to Find the Budget for ABM FIVE WAYS TO FIND THE BUDGET FOR ABM

blog article

Aug 27, 2019

Budgeting is one of those tasks that requires a lot of convincing. Whether its convincing your leadership team, convincing your team, or convincing your whole company, finding the budget for a new initiative like account-based marketing (ABM) can be tricky. It can be exceptionally challenging to get...

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How To Improve Your Partner Strategy HOW TO IMPROVE YOUR PARTNER STRATEGY

whitepaper

Aug 26, 2019

If you're experiencing stagnant revenue or a variety of programs no longer aligned with your business strategy, it's a sign your partner program needs an update. Discover how motivating partners will help you increase revenue, expand partner loyalty and improve customer relationships in this E-book....

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How to Win the ABM Challenge with Conversational Marketing HOW TO WIN THE ABM CHALLENGE WITH CONVERSATIONAL MARKETING

blog article

Aug 25, 2019

Account-Based Marketing (ABM) depends upon a broad-based marketing strategy applied across a large buying community within a prospect. That’s a lot of work and a big investment. You can reduce effort and costs with conversation marketing, creating a conversational account-based marketing platf...

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What fast growing online retailers need for peak sales success WHAT FAST GROWING ONLINE RETAILERS NEED FOR PEAK SALES SUCCESS

whitepaper

Aug 23, 2019

Quite simply, the term describes the busiest shopping days in the retail calendar – those times when the majority of consumers open up their wallet to make purchases either in-store or online. These can be for international sales events, like Black Friday or Singles’ Day, major holidays, like Christ...

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The essential guide to developing your e-commerce business THE ESSENTIAL GUIDE TO DEVELOPING YOUR E-COMMERCE BUSINESS

whitepaper

Aug 23, 2019

The face of e-commerce is changing. From now on, the experience has to be effortless, simple, secure… and human. According to eMarketer’s new forecast, in 2019, more than one-quarter of the world’s population will be using mobile messaging apps, at the expense of e-mails which are seen as colder and...

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Moving From Demand Generation to ABM MOVING FROM DEMAND GENERATION TO ABM

blog article

Aug 22, 2019

Shifting up from demand generation to ABM requires intentional organizational changes. Its not as simple as identifying target accounts and assigning sales reps. Company leadership across departments have to be ready to commit to applying the best resources to the best clients and potential clients....

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The Best Account Based Marketing Strategy Ever THE BEST ACCOUNT BASED MARKETING STRATEGY EVER

blog article

Aug 22, 2019

Account-Based Marketing (ABM) strategy is the number one go-to strategy for business to business service or product providers in the world. Forget simple inbound marketing strategies which focus on building buyer personas. Then using targeted messaging to attract more of those types of business.&nbs...

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Start a Marketing F.I.R.E. - How to Reach High-Quality Target Accounts When it Matters START A MARKETING F.I.R.E. - HOW TO REACH HIGH-QUALITY TARGET ACCOUNTS WHEN IT MATTERS

blog article

Aug 22, 2019

F.I.R.E. stands for fit, intent, recency, and engagement. These are the four main factors companies should consider when selecting the target accounts that will be at the center of their account-based marketing strategies. While the main goal of any marketing strategy is to generate leads for the Sa...

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Anatomy of Today’s Global Traveler ANATOMY OF TODAY’S GLOBAL TRAVELER

infographic

Aug 22, 2019

Where does the modern traveler come from? Where is s/he going? How does s/he get there? As the world grows ever-smaller, more and more people are traveling to a growing number of places each year. Increasingly, they’re getting there by leveraging digital tools. Savvy travel and hospitality bra...

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3 Types of Silos Killing Your Marketing Team 3 TYPES OF SILOS KILLING YOUR MARKETING TEAM

whitepaper

Aug 22, 2019

Each day, your marketing team is hard at work checking off social media tasks, building workflows, writing landing pages, creating reports-but it feels like progress toward reaching campaign goals is slow, with some projects stalling out completely. Not only do marketing teams struggle to get a hand...

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3 Types of Silos Killing Your Marketing Team 3 TYPES OF SILOS KILLING YOUR MARKETING TEAM

whitepaper

Aug 22, 2019

Each day, your marketing team is hard at work checking off social media tasks, building workflows, writing landing pages, creating reports-but it feels like progress toward reaching campaign goals is slow, with some projects stalling out completely. Not only do marketing teams struggle to get a hand...

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3 Types of Silos Killing Your Marketing Team 3 TYPES OF SILOS KILLING YOUR MARKETING TEAM

whitepaper

Aug 22, 2019

Each day, your marketing team is hard at work checking off social media tasks, building workflows, writing landing pages, creating reports-but it feels like progress toward reaching campaign goals is slow, with some projects stalling out completely. Not only do marketing teams struggle to get a hand...

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Account Based Marketing: Not as Complicated as You May Think! ACCOUNT BASED MARKETING: NOT AS COMPLICATED AS YOU MAY THINK!

blog article

Aug 21, 2019

All Sales teams, at some point, will question what Marketing really does to help close the big deals Sales have been struggling with. Its here ABM comes into play. By adopting a targeted marketing tactic aligned with the sales efforts, Sales and Marketing can work together to deliver powerful result...

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Creating Content That Improves CX: A Q&A with Lionbridge & Aprimo CREATING CONTENT THAT IMPROVES CX: A Q&A WITH LIONBRIDGE & APRIMO

blog article

Aug 21, 2019

Today’s brands face numerous challenges. They need to create a customized, excellent experience for each and every customer worldwide. To do that, they need to create high-quality, on-target content. They need to create that content quickly, effectively, and for audiences who speak multiple la...

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Lionbridge Brand Video LIONBRIDGE BRAND VIDEO

video

Aug 21, 2019

Our roots began in translation but what we do today goes well beyond – from content creation to linguistics, to artificial intelligence (AI). We create global relevance, driven by humanity and amplified by technology. Connecting our customers with their communities and driving brand awareness....

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Account-Based Marketing: Flipping the Funnel to Fuel Success ACCOUNT-BASED MARKETING: FLIPPING THE FUNNEL TO FUEL SUCCESS

blog article

Aug 21, 2019

Theres an approach to Marketing thats turning the B2B world upside down. Account-based marketing (ABM) is a strategy that’s helping B2B companies boost revenue with a more targeted, Omnichannel approach. ABM concentrates Sales and Marketing resources on a clearly defined set of accounts and pe...

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