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Change Your Marketing and Sales Success by Changing One Little Word CHANGE YOUR MARKETING AND SALES SUCCESS BY CHANGING ONE LITTLE WORD

blog article

Jan 19, 2019

Replacing the word “we” with the word “you” in your marketing and sales messaging may create a double-digit improvement in key responses, according to a new simulation-based study performed by Corporate Visions, in collaboration with professor Nick Lee from the Warwick School...

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Why Simple And Strategic Promotions Are Powerful Sales And Marketing Tools WHY SIMPLE AND STRATEGIC PROMOTIONS ARE POWERFUL SALES AND MARKETING TOOLS

blog article

Jan 18, 2019

Every business wants to get attention. But there are two types of attention: the kind you want, where everybody’s saying how great your company is, and the kind that makes you want to lock your doors, draw the blinds and hope everybody stops noticing you. Marketing misfires can happen. Sometim...

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How Effective is Email Marketing for B2B Businesses in 2019 HOW EFFECTIVE IS EMAIL MARKETING FOR B2B BUSINESSES IN 2019

blog article

Jan 18, 2019

Email marketing, no doubt, is one of the strongest and most effective tools for B2B businesses. It helps with brand awareness, connecting with the audience on a personal level, generation demand and acquiring quality leads. Basically, there is nothing email marketing cannot help you with. It is like...

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Overlooked B2B content strategies that will skyrocket your lead generation OVERLOOKED B2B CONTENT STRATEGIES THAT WILL SKYROCKET YOUR LEAD GENERATION

blog article

Jan 17, 2019

According to a Demand Metric study, content marketing costs 62 percent less than traditional marketing, while generating around three times as many leads for every dollar spent. But despite having so much potential for a B2B business, many companies are hesitant about committing to a content marketi...

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The Latest Tips For Branding Yourself On LinkedIn THE LATEST TIPS FOR BRANDING YOURSELF ON LINKEDIN

blog article

Jan 17, 2019

Personal branding best practices change as often as social networks do, which means entrepreneurs and business owners have to stay continuously updated on how to utilize each network. LinkedIn is no exception to this. Most executives use LinkedIn to some extent to brand themselves online. LinkedIn i...

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9 Tools for More Effective Content Marketing Campaigns in 2019 9 TOOLS FOR MORE EFFECTIVE CONTENT MARKETING CAMPAIGNS IN 2019

blog article

Jan 17, 2019

Content marketing is overwhelming: There’s a ton of content to create and amplify, a lot of trends to keep in mind and a lot of tools to try. Content marketing is one of the fastest moving industries. These days a digital marketer has to balance social, content, email, and other inbound market...

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HOW TO RUN AN EFFECTIVE SALES KICKOFF HOW TO RUN AN EFFECTIVE SALES KICKOFF

blog article

Jan 17, 2019

A sales kickoff (SKO) is an annual event that gets your entire team rallied around accomplishing a goal over the course of the year. Sales kickoffs are an important part of syncing everyone up on the priorities for the upcoming year and helping boost the morale and unity of your team. When organizin...

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BIGGEST Account Based Marketing Challenge of 2019! BIGGEST ACCOUNT BASED MARKETING CHALLENGE OF 2019!

blog article

Jan 17, 2019

ABM presents many challenges as it is targeted marketing method. However, the longer sales cycle is one of the biggest account-based marketing challenges. According to a survey conducted by flipMyFunnel.com in 2017, ABM takes a lot of to show results and marketers are not able to measure the results...

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6 Experts Have to Say About Account Based Marketing 6 EXPERTS HAVE TO SAY ABOUT ACCOUNT BASED MARKETING

blog article

Jan 16, 2019

Amongst the many views and opinions on Account-based marketing which ones do you think all the experts will agree with? How do they define b2b account-based marketing and what do they talk about its success? Lets us know more in this article as you read what these 12 experts have to say about accoun...

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7 STEPS TO GET STARTED WITH ACCOUNT BASED MARKETING 7 STEPS TO GET STARTED WITH ACCOUNT BASED MARKETING

blog article

Jan 16, 2019

his is the second post in our ABM Account Based Marketing and Wealth Management Firms series. We help our customers in the wealth and advisory space achieve more in their business with insights on growth and clients. Subscribe below to receive the latest posts as they are published. If you’re ...

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Is Your Sales Pipeline Full of Fatbergs? IS YOUR SALES PIPELINE FULL OF FATBERGS?

blog article

Jan 16, 2019

The sewer systems of-of our towns and cities are struggling to cope with a phenomenon known as the “fatberg”. These fatbergs are formed by an unappetizing combination of oil, grease, food waste and other materials that have no place in the system. Unfortunately, as these fatbergs harden ...

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The Digital Marketing Opportunity for B2B Manufacturers THE DIGITAL MARKETING OPPORTUNITY FOR B2B MANUFACTURERS

blog article

Jan 16, 2019

B2B manufacturers are facing global forces that will change the underlying nature of the manufacturing business. The rise of disruptive technologies 3D printing, advanced robotics, the Internet of Things (IoT) and machine learning are introducing radical new opportunities and threats to the manufact...

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Google “Leaked” Lead Generation Playbook GOOGLE “LEAKED” LEAD GENERATION PLAYBOOK

blog article

Jan 16, 2019

Another Google User Experience Playbook has been leaked. This one is about Lead Generation. The playbook has been indexed by Google and is publicly available via Google’s search index. This playbook discusses what a publisher can do to generate more sales or form submissions. The document stat...

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ABM Myth-Buster: Account Marketability and Contact Discovery ABM MYTH-BUSTER: ACCOUNT MARKETABILITY AND CONTACT DISCOVERY

blog article

Jan 15, 2019

In order to achieve the positive outcomes ABM is intended to bring, there are numerous factors that need to align. One of the biggest gaps in the Always-On ABM matrix is whether any specific account is marketable. Do you have enough people across enough parts of that account to introduce your produc...

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How Social Media Can Affect Marketing and Business Reviews HOW SOCIAL MEDIA CAN AFFECT MARKETING AND BUSINESS REVIEWS

blog article

Jan 15, 2019

In connection with the rapid development of social networks, it is not only a means of communication. Now, with the right approach, they can be a powerful tool for the development of your business. As, they are used daily by millions of people all over the world, vast flows of information pass throu...

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Improve your search visibility with inbound links IMPROVE YOUR SEARCH VISIBILITY WITH INBOUND LINKS

blog article

Jan 15, 2019

As we head on into 2019 it seems the murky waters of search engine optimization (SEO) are still no clearer for many marketers. While SEO is a crucial and important component of online success, the way in which to tackle it has been more mystery than anything else. But tackle it businesses must. Some...

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How to Use Personalization to Shorten the B2B Sales Cycle? HOW TO USE PERSONALIZATION TO SHORTEN THE B2B SALES CYCLE?

blog article

Jan 15, 2019

B2B in business means business-to-business marketing.  It is a known fact that in a business transaction there is a buyer, seller and a product which is sold to the seller by the buyer for a price.  In a b2b transaction, a business sells its goods or services to another business or organiz...

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5 Account Based Marketing Challenges You Might Face 5 ACCOUNT BASED MARKETING CHALLENGES YOU MIGHT FACE

blog article

Jan 15, 2019

Many marketers have been using ABM but have not been that successful but if you see ABM is really helpful in retaining the customers. You need to assess your company’s current marketing strategies and what roles the marketing and sales teams play in gaining high ROI. Marketers need to broadly ...

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Thinking B2B: Account-based marketing making comeback THINKING B2B: ACCOUNT-BASED MARKETING MAKING COMEBACK

blog article

Jan 15, 2019

B2B organizations generally have a key account team (KAT) who looks after high-value clients, with a focus on retention and growth. Its challenge is that it’s delivery-focused, therefore solving for client problems and building relationships, so any value it brings to its clients is generally ...

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How To Measure Account-Based Marketing In 7 Easy Steps HOW TO MEASURE ACCOUNT-BASED MARKETING IN 7 EASY STEPS

blog article

Jan 11, 2019

In many ways, account-based marketing (ABM) has more in common with art than science. Success in ABM requires a great deal of personalized outreach, and because ABM is centered around human relationships, it can be challenging to measure the returns on account-based marketing campaigns. B2B marketer...

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Twelve Tips for Driving Sales Asset Productivity TWELVE TIPS FOR DRIVING SALES ASSET PRODUCTIVITY

blog article

Jan 11, 2019

SiriusDecisions studies indicate that buyers consume 22 percent more content overall from winning sales reps. In addition, the content these reps provided to buyers was more likely to be perceived as high impact. And yet, many reps don’t effectively share content with clients because of the ti...

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IS COLD CALLING DEAD? OR ARE YOU JUST DOING IT WRONG? IS COLD CALLING DEAD? OR ARE YOU JUST DOING IT WRONG?

blog article

Jan 11, 2019

As inbound marketers, we have a tendency to recoil at the thought of cold calling our prospects. Typically, we think of cold calling as a violation of inbound best practices but let’s take a closer look at the definition of a cold call “An unsolicited call on someone, by telephone or in ...

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Targeting your most valuable sales opportunities TARGETING YOUR MOST VALUABLE SALES OPPORTUNITIES

blog article

Jan 10, 2019

Many B2B sales and marketing organizations have an unfortunate habit of wasting huge amounts of time and energy pursuing "prospects" that are unlikely to ever become valuable customers, often because there is no common company-wide consensus about which opportunities everybody should be pr...

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Everything You Need To Know About B2B Lead Generation Services EVERYTHING YOU NEED TO KNOW ABOUT B2B LEAD GENERATION SERVICES

blog article

Jan 10, 2019

Business-to-Business (B2B) sales are very much different from consumer and retail sales. The process of getting it can be more complicated than usual. Instead of dealing with individuals, you need to deal with heads of departments, a procurement authority, or someone who has the final say on transac...

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Online lead generation tools for scaling inbound marketing ONLINE LEAD GENERATION TOOLS FOR SCALING INBOUND MARKETING

blog article

Jan 10, 2019

A couple of months ago, we wrote about the challenges of scaling inbound marketing for a company which just clocked  $100 million in Annual Recurring Revenue (ARR). Inbound marketing has been the biggest contributor to our Freshworks growth story over the years. Today it might look obvious to a...

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How to improve your account based marketing results HOW TO IMPROVE YOUR ACCOUNT BASED MARKETING RESULTS

blog article

Jan 09, 2019

B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In the B2B, you’re never selling to an individual. He or ...

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Clever Lead Generation Ideas To Get More Customers In 2019 CLEVER LEAD GENERATION IDEAS TO GET MORE CUSTOMERS IN 2019

blog article

Jan 09, 2019

Do you really know that your business is doomed to fail if you have the best products/services to offer but people don’t know about them? Yes, it is damn true. Generating quality leads is the only way to boost your revenues and profits ultimately by investing in fertile and result-driven marke...

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7 Tips to Boost Lead Nurturing Email Results Immediately 7 TIPS TO BOOST LEAD NURTURING EMAIL RESULTS IMMEDIATELY

blog article

Jan 09, 2019

People aren’t looking for a reason to read your lead nurturing email messages, they’re looking for a reason to delete them. Think about it. It’s important to keep this mind because marketers rely on email as the top lead nurturing tactic and according to Econsultancy, it’s th...

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How to Start Your Lead Generation Program HOW TO START YOUR LEAD GENERATION PROGRAM

blog article

Jan 09, 2019

Every week, more than 100,000 people receive The GE Brief. The digest arrives in their inboxes on Tuesdays and Thursdays, offering subscribers in-depth stories about NASA wind turbines, power plants in Iraq, immortal machines, and more. The fact that 100,000 people voluntarily signed up for a brand ...

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Local Lead Generation For Small Business Owners: The Pros And Cons Of Outsourcing Marketing Services LOCAL LEAD GENERATION FOR SMALL BUSINESS OWNERS: THE PROS AND CONS OF OUTSOURCING MARKETING SERVICES

blog article

Jan 09, 2019

Outsourcing business processes have become a popular trend in the past decade. However, for small business owners, the decision to outsource certain processes such as marketing services may be influenced by limitations like time and budget. If you are wondering if this is the right choice for your s...

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Why InMail Is Replacing Email for Lead Generation WHY INMAIL IS REPLACING EMAIL FOR LEAD GENERATION

blog article

Jan 09, 2019

When you invest so much of your precious time into pinpointing the right sales prospect, researching their situation and how you might improve it, and then crafting a message meant for their eyes only, does it make sense to rely on a leap of faith that your message even gets seen? In this post, we e...

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9 Most Common Sales Mistakes 9 MOST COMMON SALES MISTAKES

blog article

Jan 08, 2019

Growing your business, or growing personally will always involve making mistakes. If you don’t make any mistakes along the way, it means you’re playing it safe and sooner or later you will stagnate. While it’s perfectly fine to make mistakes, making the same mistakes over and over ...

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Omnichannel Commerce, Chat Apps, and Influencer Fraud OMNICHANNEL COMMERCE, CHAT APPS, AND INFLUENCER FRAUD

blog article

Jan 08, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 4 ways the most or...

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How AI Play Crucial Role in Account Based Marketing HOW AI PLAY CRUCIAL ROLE IN ACCOUNT BASED MARKETING

blog article

Jan 08, 2019

AI is the developing technology and has been greatly in use and sure to surprise us with its benefits. It has also made its roots in account-based marketing. We are discussing in this article the key role that AI plays in b2b Account-based marketing. Account-based marketing trends have been numerous...

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What Role Does ABM Play in Your Content Marketing Strategy? WHAT ROLE DOES ABM PLAY IN YOUR CONTENT MARKETING STRATEGY?

blog article

Jan 08, 2019

If you’re like most of today’s B2B marketers, you probably recognize that account-based marketing (ABM) has become an important element of any effective go-to-market strategy. In fact, in a survey conducted by the Digital Marketing Institute, it is estimated that 92 percent of companies ...

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How to Build a B2B Content Marketing Strategy in 2019 HOW TO BUILD A B2B CONTENT MARKETING STRATEGY IN 2019

blog article

Jan 08, 2019

When it comes to content marketing, it can seem like B2C companies are the only ones who have the flexibility and scope to dig into the concept. For some reason, content marketing comes across as a dialogue that can only happen between businesses and consumers. However, this couldn’t be furthe...

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How to Use Data in B2B Content Marketing HOW TO USE DATA IN B2B CONTENT MARKETING

blog article

Jan 08, 2019

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. However, one can argue that one without the other would be entirely useless. Data without content makes the data not actionable and storytelling in content marketing without data makes it dir...

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The Expert’s Guide to Launching an Account-based Marketing Pilot THE EXPERT’S GUIDE TO LAUNCHING AN ACCOUNT-BASED MARKETING PILOT

blog article

Jan 08, 2019

The first step in launching an account-based marketing pilot is getting buy-in from those around you. We suggest first pairing up with a buddy, maybe someone in sales, who can help you block and tackle the initial presentations and pitches to get your ABM pilot off the ground. Having a clear pilot p...

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How To Measure Account-Based Marketing In 7 Easy Steps HOW TO MEASURE ACCOUNT-BASED MARKETING IN 7 EASY STEPS

blog article

Jan 08, 2019

In many ways, account-based marketing (ABM) has more in common with art than science. Success in ABM requires a great deal of personalized outreach, and because ABM is centered around human relationships, it can be challenging to measure the returns on account-based marketing campaigns. B2B marketer...

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Account-based marketing: Three tips for account selection strategy ACCOUNT-BASED MARKETING: THREE TIPS FOR ACCOUNT SELECTION STRATEGY

blog article

Jan 08, 2019

With B2B marketers rapidly adopting account-based marketing strategies, approaching account selection right from the beginning is increasingly important. The first list is often straightforward to pull together. After all, everyone has a wish-list of companies that they want to work with but haven&r...

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4 Lead Generation Strategies to Implement This Year 4 LEAD GENERATION STRATEGIES TO IMPLEMENT THIS YEAR

blog article

Jan 07, 2019

As we enter the New Year, it’s important that you analyze what lead generation strategies worked in the past and how they can be optimized and improved to generate more leads for your business this year.
When talking about a lead generation, there’s a difference between leads and ...

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3 stages of lead generation to get better leads 3 STAGES OF LEAD GENERATION TO GET BETTER LEADS

blog article

Jan 07, 2019

Generating quality, qualified leads is something every business wants. It’s not easy to do without marketing experience; many businesses leave lead generation to the pros. If you’re that pro, it’s crucial to set up your marketing funnels centered on the three stages of lead generat...

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10 Essential Skills of a Successful Marketer in 2019 10 ESSENTIAL SKILLS OF A SUCCESSFUL MARKETER IN 2019

blog article

Jan 07, 2019

Marketing is all about the story. People relate to stories; it's how you leverage emotion to pitch/sell when you are marketing. Weaving your value into a story is key “show, don't tell”. I can tell you my widget is good, but if you tell a story about how this particular widget he...

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How to Create Effective Email Marketing Campaigns HOW TO CREATE EFFECTIVE EMAIL MARKETING CAMPAIGNS

blog article

Jan 06, 2019

Emails are a useful and direct way for B2B organizations to share information with customers and prospects. They can also be effectively used as a demand generation tool or in cross-channel marketing campaigns. Your contact database probably includes a wealth of information about your prospects and ...

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Content marketing mistakes one should avoid in 2019 CONTENT MARKETING MISTAKES ONE SHOULD AVOID IN 2019

blog article

Jan 06, 2019

Content marketing has become a key ingredient in gaining credibility and raising a business’s profile in its target market. Almost 80% consumers these days first research the product or service they wish to purchase before making a decision. Research indicates that advertisements are not their...

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Writing Your Call to Action: Which Words Are Best for Lead Generation WRITING YOUR CALL TO ACTION: WHICH WORDS ARE BEST FOR LEAD GENERATION

blog article

Jan 05, 2019

A successful call to action (CTA) is like catnip for marketers. If something I wrote makes someone take the desired action, I celebrate like a crazy feline who just caught a mouse. In this jaded time when people turn a blind eye to ads, send emails to spam, and ignore texts, creating a phrase or wor...

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Why Hacking Lead Generation Should be Your Foremost Priority WHY HACKING LEAD GENERATION SHOULD BE YOUR FOREMOST PRIORITY

blog article

Jan 04, 2019

Regardless of the size of your startup, you share the same challenge as large corporates when it comes to lead generation. In a 2017 Hubspot survey, 63 percent respondents indicated their largest challenge as generating leads and prospects due to lack of resources such as staff, funding and time. In...

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What Role Does ABM Play in your Content Marketing Strategy? WHAT ROLE DOES ABM PLAY IN YOUR CONTENT MARKETING STRATEGY?

blog article

Jan 04, 2019

If you’re a B2B marketer, chances are you’ve leveraged ABM principles even if you haven’t realized it. By their very nature, B2B companies are forced to prospect and sell to a targeted list of people. Thus, most B2B organizations have used a combination of inbound, outbound, and ac...

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3 Ways a Sales Team Survey Can Help Boost Your Content’s Success 3 WAYS A SALES TEAM SURVEY CAN HELP BOOST YOUR CONTENT’S SUCCESS

blog article

Jan 03, 2019

I’m sure we’ve all received a customer survey whether it be from a store after we’ve made a purchase or from a doctor’s office after a recent visit. These are common, and businesses find a ton of value in the resulting data. However, if we look at the success of this type of ...

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B2B Marketing Trends You Need To Know For 2019 B2B MARKETING TRENDS YOU NEED TO KNOW FOR 2019

blog article

Jan 03, 2019

You don’t need a crystal ball to see that 2019’s business-to-business (B2B) marketing landscape will be more competitive, fuel the ever-growing list of marketing technology and pave the way for better and more engaging methods to reach prospects and customers. But with so many emerging t...

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40+ Powerful Email Marketing Statistics You Should Know in 2019 40+ POWERFUL EMAIL MARKETING STATISTICS YOU SHOULD KNOW IN 2019

blog article

Jan 03, 2019

You have a fair variety of channels to reach your audience, yet email is the one which you can customize to your audience the most. Technological advances offer more and more opportunities to funnel in and reach out to an audience that can increase your brand's potential. So, why should you care...

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How to Create a Good Brief for Better Content Marketing HOW TO CREATE A GOOD BRIEF FOR BETTER CONTENT MARKETING

blog article

Jan 03, 2019

Every editor knows what it feels like to sit exasperated in front of the computer, screaming internally, “It would have been easier if I’d done it myself.” If your role involves commissioning and approving content, you probably know that same sinking feeling: You’re 10 second...

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Which Words Are Best for Lead Generation WHICH WORDS ARE BEST FOR LEAD GENERATION

blog article

Jan 02, 2019

A successful call to action (CTA) is like catnip for marketers. If something I wrote makes someone take the desired action, I celebrate like a crazy feline who just caught a mouse. In this jaded time when people turn a blind eye to ads, send emails to spam, and ignore texts, creating a phrase or wor...

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Top trends to help brands make better content marketing strategies in 2019 TOP TRENDS TO HELP BRANDS MAKE BETTER CONTENT MARKETING STRATEGIES IN 2019

blog article

Jan 02, 2019

Being the only Indian B2B content marketing news platform, BuzzInContent often gets the opportunity to discuss in-depth with content experts about how the stream is shaping up worldwide. As such, we compile a list of trends that will help brands take better content marketing decisions and shape thei...

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Inbound Marketing Plan for Small Businesses INBOUND MARKETING PLAN FOR SMALL BUSINESSES

blog article

Jan 02, 2019

Inbound marketing is something that most small business owners have heard of but few have implemented. But for those who do take the plunge, many are experiencing a more cost-effective and successful form of marketing. Unlike traditional outbound marketing where you push yourself on potential custom...

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3 Life and Marketing Success Resolutions for 2019 3 LIFE AND MARKETING SUCCESS RESOLUTIONS FOR 2019

blog article

Dec 31, 2018

This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. On Dec. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). I’ve given over 400 keynote speech...

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How To Train Your Sales Reps With Buyers In Mind HOW TO TRAIN YOUR SALES REPS WITH BUYERS IN MIND

blog article

Dec 30, 2018

You’ve likely heard the phrase “beauty is in the eye of the beholder.” In other words, the person observing something gets to decide its worth and what I think is beautiful and what you find beautiful may differ wildly! The same principle holds true with sales enablement. When we p...

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How to Identify the Best Sales Leads HOW TO IDENTIFY THE BEST SALES LEADS

blog article

Dec 28, 2018

Pop culture would have you believe that the most important part of any sales journey is the art of closing a deal. Equally important, however, is how you open it. Pursuing only the most viable prospects with the need, authority, and budget to purchase your product is a winning recipe for securing ne...

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3 Demand Generation Trends to Watch in 2019 3 DEMAND GENERATION TRENDS TO WATCH IN 2019

blog article

Dec 28, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. In this new world where 42% of buyers become “annoyed” by non-personalized content, adoption of account-based targeting ...

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What Account-Based Marketing (ABM) Metrics Are You Tracking? WHAT ACCOUNT-BASED MARKETING (ABM) METRICS ARE YOU TRACKING?

blog article

Dec 26, 2018

Many B2B companies have started employing account-based marketing (ABM) instead of more traditional marketing tactics to better align and personalize their marketing efforts to their buyer personas and identify where their accounts are in the Buyer’s Journey. This tactic has become so effectiv...

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10 Ways Machine Learning Is Revolutionizing Sales 10 WAYS MACHINE LEARNING IS REVOLUTIONIZING SALES

blog article

Dec 26, 2018

Sales teams adopting AI are seeing an increase in leads and appointments of more than 50%, cost reductions of 40%–60%, and call time reductions of 60%–70% according to the Harvard Business Review article Why Salespeople Need to Develop Machine Intelligence. 62% of highest performing sale...

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How to Harness the Power of Social Media for B2B Lead Generation HOW TO HARNESS THE POWER OF SOCIAL MEDIA FOR B2B LEAD GENERATION

blog article

Dec 25, 2018

For a long time, B2B brands have disregarded the business value that social media offers. They would frown upon networks where funny cat video reigned supreme. Well, those days are gone. Social media has evolved into a booming marketing frontier, where businesses of all shapes and sizes flock. Among...

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The Ultimate Step-by-step Facebook Retargeting Guide THE ULTIMATE STEP-BY-STEP FACEBOOK RETARGETING GUIDE

blog article

Dec 21, 2018

This ultimate Facebook Retargeting guide will show you the importance of remarketing, how remarketing works on Facebook, and how you can set up Facebook Retargeting for your own business. You go shopping on Amazon.com for phones and you fall in love with that sleek and stylish phone. But you’r...

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Synthio Announces New Integration with MarketoⓇ to Cleanse and Enrich B2B Marketing Data SYNTHIO ANNOUNCES NEW INTEGRATION WITH MARKETOⓇ TO CLEANSE AND ENRICH B2B MARKETING DATA

blog article

Dec 21, 2018

Cynthia, the leading B2B contact data platform, today announced its latest integration with Marketo®, an Adobe company, enabling real-time data cleansing and enrichment within a customer’s Marketo instance. The integration creates effortless data flow across marketing automation platforms ...

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The 6-Step ABM Blueprint: How to Execute an Account-Based Marketing Program THE 6-STEP ABM BLUEPRINT: HOW TO EXECUTE AN ACCOUNT-BASED MARKETING PROGRAM

blog article

Dec 20, 2018

Account-based marketing (ABM) has been around since the early 2000s but over the past few years, it’s become an increasingly hot topic among B2B marketers. According to a recent SiriusDecisions survey, 93% of B2B marketers said they “consider ABM ‘extremely’ or ‘very&rs...

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From ABM to GDPR to Digital Transformation: 2018 in Review FROM ABM TO GDPR TO DIGITAL TRANSFORMATION: 2018 IN REVIEW

blog article

Dec 20, 2018

Read our year-end roundup to get caught up on the most important SiriusDecisions insights you might have missed! In 2018, account-based marketing, privacy regulations, digital transformation and other hot topics captured b-to-b leaders’ attention Implementing marketing campaigns and enhancing ...

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8 Inbound Marketing Strategies Every Credit Union or Bank Should Test at Least Once 8 INBOUND MARKETING STRATEGIES EVERY CREDIT UNION OR BANK SHOULD TEST AT LEAST ONCE

blog article

Dec 19, 2018

At the heart of any inbound marketing strategy is the idea that marketing is most effective when you work to help prospects navigate their problem or solution, reduce friction throughout, and ultimately win the sale because you helped educate them. With today’s customers more digital and more ...

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9 Best Landing Page Design Trends for 2019 9 BEST LANDING PAGE DESIGN TRENDS FOR 2019

blog article

Dec 19, 2018

Landing pages are about first impressions but if you don’t update them with the latest design trends, the impression will be a company that’s outdated and out of touch. Design trends are crucial to landing pages because they act as signals, even subconsciously, that communicate to visito...

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What They Forgot To Tell You About Account-Based Marketing WHAT THEY FORGOT TO TELL YOU ABOUT ACCOUNT-BASED MARKETING

blog article

Dec 19, 2018

Forget what you think you know about account-based marketing. The branded version of account-based marketing, made popular by software vendors focused on selling you a solution to a problem you may not actually have, rose in popularity a few years ago and has since morphed into something almost unre...

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The state of ABM and the need for personalized content THE STATE OF ABM AND THE NEED FOR PERSONALIZED CONTENT

blog article

Dec 19, 2018

2018 was the year account-based marketing took off. No, companies don’t have it all figured out just yet, but it was the year everyone seemly to have finally bought into the concept and started incorporating it into their marketing plans. Of the 207 marketers from 190 companies (most of which ...

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Top-three marketing trends that dominated 2018 TOP-THREE MARKETING TRENDS THAT DOMINATED 2018

blog article

Dec 19, 2018

As 2018 draws to a close, one cannot help but reflect on the year gone by. In terms of marketing, this has been an exciting year with its share of interesting new strategies and tactics. Here is a look at the top three trends in marketing that gained traction this year and are likely to accelerate i...

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What They Forgot To Tell You About Account-Based Marketing WHAT THEY FORGOT TO TELL YOU ABOUT ACCOUNT-BASED MARKETING

blog article

Dec 19, 2018

Forget what you think you know about account-based marketing. The branded version of account-based marketing, made popular by software vendors focused on selling you a solution to a problem you may not actually have, rose in popularity a few years ago and has since morphed into something almost unre...

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Top 10 ABM Mistakes TOP 10 ABM MISTAKES

blog article

Dec 18, 2018

I may not be a market analyst, but from what I see working with our agency’s B2B clients, it seems to me that, in the language of technology adoption lifecycles, Account-Based Marketing (ABM) stands at that pivotal junction what Geoffrey Moore calls the “chasm” between early adopte...

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Things you should know for optimizing sales productivity THINGS YOU SHOULD KNOW FOR OPTIMIZING SALES PRODUCTIVITY

blog article

Dec 18, 2018

In today’s time, data is highly significant. Professionals, as well as work sectors, manage to channelize their growth and generation approach. The latest sales intelligence trends and tools in sales make it convenient for the professionals to back their research and propositions with the best...

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5 KEY MARKETING TRENDS FOR B2B MARKETERS IN 2019 5 KEY MARKETING TRENDS FOR B2B MARKETERS IN 2019

blog article

Dec 18, 2018

Technology and the behavior of customers continues to evolve has a drastic influence on how business-to-business (B2B) marketers develop and carry out their strategies. Plans are altered constantly, so keeping an eye on emerging trends can give you an opportunity to improve your marketing impacts in...

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How To Use Account-Based Marketing For Enterprise Business Development HOW TO USE ACCOUNT-BASED MARKETING FOR ENTERPRISE BUSINESS DEVELOPMENT

blog article

Dec 18, 2018

Account-based marketing (ABM) has emerged аѕ a сruсіаl buѕіnеѕѕ-tо-buѕіnеѕѕ (B2B) mаrkеtіng strategy thаt can add vаluе tо уоur buѕіnеѕѕ by аllоwіng you to fосuѕ like a laser оn accounts thаt аrе more lіkеlу tо соnvеrt оr generate hіghеr revenue. Bу сrеаtіng personalized, tаrgеtеd messaging аnd соnt...

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HOW MARKETING LEAD GENERATION CAN ACTUALLY HURT SALES HOW MARKETING LEAD GENERATION CAN ACTUALLY HURT SALES

blog article

Dec 18, 2018

When reading MASS Engines’ case studies, many people spot an unusual figure: our history of reducing Marketing Qualified Leads. In a world where growing lists and Marketing Lead Generation are often the names of the game, this can seem like a strange bragging right. Why would you want to send ...

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What Account-Based Marketing (ABM) Metrics Are You Tracking? WHAT ACCOUNT-BASED MARKETING (ABM) METRICS ARE YOU TRACKING?

blog article

Dec 18, 2018

Many B2B companies have started employing account-based marketing (ABM) instead of more traditional marketing tactics to better align and personalize their marketing efforts to their buyer personas and identify where their accounts are in the Buyer’s Journey. This tactic has become so effectiv...

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BETTER MEASUREMENT FOR B2B ADVERTISERS STARTS WITH AN ACCOUNT-BASED APPROACH BETTER MEASUREMENT FOR B2B ADVERTISERS STARTS WITH AN ACCOUNT-BASED APPROACH

blog article

Dec 18, 2018

For many marketers, measuring the impact of media spend can be the most challenging part of advertising. Admeasurement is a key area where B2B advertisers have been under-served as a result of the ad-tech industry’s heavy lean toward consumer budgets. The metrics that indicate success in a con...

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6 Lead-Generation Platforms for Local Businesses 6 LEAD-GENERATION PLATFORMS FOR LOCAL BUSINESSES

blog article

Dec 18, 2018

More than a quarter of consumers say they use the internet to find local businesses every day, and yet a whopping 29% of small businesses still don’t have websites. That figure jumps even higher in the home services industry, where many professionals like house cleaners, contractors, and plumb...

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All the ABM metrics to measure for your quarterly reporting ALL THE ABM METRICS TO MEASURE FOR YOUR QUARTERLY REPORTING

blog article

Dec 17, 2018

You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to distill three months’ worth of marketing into one quarterly report.
But this time, something is different. You’ve been working with your s...

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5 Key Marketing Trends for B2B Marketers in 2019 5 KEY MARKETING TRENDS FOR B2B MARKETERS IN 2019

blog article

Dec 17, 2018

Technology and the behavior of customers continues to evolve has a drastic influence on how business-to-business (B2B) marketers develop and carry out their strategies. Plans are altered constantly, so keeping an eye on emerging trends can give you an opportunity to improve your marketing impacts in...

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Why influencer marketing is not all it’s cracked up to be WHY INFLUENCER MARKETING IS NOT ALL IT’S CRACKED UP TO BE

blog article

Dec 17, 2018

How does information spread? How do you encourage its spread? These are fundamental business questions. If you introduce a new product or service, how will customer word-of-mouth travel? And they are questions of equal importance for policymakers and nongovernmental organizations. How do you get ent...

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The four underlying principles of account-based marketing THE FOUR UNDERLYING PRINCIPLES OF ACCOUNT-BASED MARKETING

blog article

Dec 17, 2018

Account-based marketing was tipped in early 2017 as a marketing hype. Meanwhile, we are almost two years later and we can say that it is not a hype. Account-based marketing is here to stay. To make B2B marketing effective, it is important to take into account different viewpoints, approaches and und...

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How Salesforce and Other B2B Brands Create Exciting Content That Still Supports Lead Generation HOW SALESFORCE AND OTHER B2B BRANDS CREATE EXCITING CONTENT THAT STILL SUPPORTS LEAD GENERATION

blog article

Dec 14, 2018

In a profession as creative and nerdy as content marketing, I feel like B2B marketers can get a bad rap. In tandem with focusing on authentic experiences and expanding brand stories, B2B content marketers have to work within the strict sales structures, limited budgets, and tight oversight found thr...

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13 Lead Generation Tactics That Will Explode Your PR Campaign 13 LEAD GENERATION TACTICS THAT WILL EXPLODE YOUR PR CAMPAIGN

blog article

Dec 13, 2018

A skilled coach on the field has a game book of several tried and true plays that are designed to maximize the performance of his or her players. In the same way, every brand needs a “gamebook” of lead generation tactics to maximize the effectiveness of its campaigns. Lead generation mar...

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Are You Struggling to Prove to Your Customers Their Data Is Safe? ARE YOU STRUGGLING TO PROVE TO YOUR CUSTOMERS THEIR DATA IS SAFE?

blog article

Dec 13, 2018

In the post-Cambridge-Analytica-scandal era, as consumers begin to understand Europe's General Data Protection Regulation (GDPR) - and expect the organizations they engage with and buy from to comply it's increasingly business-critical for companies to prove to current and prospective client...

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Cracking the B2B Market with ABM CRACKING THE B2B MARKET WITH ABM

blog article

Dec 12, 2018

Telecoms brand O2 has long stood out in the UK’s crowded and competitive market thanks to bold marketing campaigns, including long-term sponsorship of the world’s most successful entertainment venue, the O2 in London. A few years ago, O2 decided to raise its profile as a total communicat...

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Influential B2B Marketing: How Content Wins the Deal INFLUENTIAL B2B MARKETING: HOW CONTENT WINS THE DEAL

blog article

Dec 12, 2018

How would you like marketing advice from one of Fierce CMOs person’s to watch? Today, we had the privilege of chatting with the 2014 Woman to Watch in B2B Marketing, Ardath Albee. Ardath is the marketing strategist and CEO of Marketing Interactions, Inc. She’s helped multiple companies i...

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B2B Lead Generation: Five Effective Strategies For 2019 And Beyond B2B LEAD GENERATION: FIVE EFFECTIVE STRATEGIES FOR 2019 AND BEYOND

blog article

Dec 12, 2018

Generating leads is important for essentially every type of business. And while each business has its own methods for doing so, they are often based on the trends of the time. Rather than focusing on the present, it’s good practice to focus on what strategies will be effective in the following...

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Using intent data for B2B pipeline acceleration USING INTENT DATA FOR B2B PIPELINE ACCELERATION

blog article

Dec 12, 2018

While B2B marketing’s certainly not “the final frontier,” it’s both fun and useful to look for parallels, especially within high-interest topics like ABM. Research we’re currently analyzing shows that great success with ABM correlates highly with taking an end-to-end ap...

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Account-Based Marketing vs. Inbound Approach: 7 Differences to Keep in Mind ACCOUNT-BASED MARKETING VS. INBOUND APPROACH: 7 DIFFERENCES TO KEEP IN MIND

blog article

Dec 12, 2018

Is there a middle way to deal with the two marketing approaches? Many marketers believe that the two approaches cannot coexist in a single company as it would be hard to implement them due to their various differences. On the other side, some believe that one does not exclude the other since each ca...

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Optimizing B2B PPC Landing Pages for More Leads OPTIMIZING B2B PPC LANDING PAGES FOR MORE LEADS

blog article

Dec 12, 2018

You paid good money for that visitor, but it’s wasted unless that landing page can deliver the goal you have for the campaign. Great, but what should those goals be? Let’s look at four common goals of PPC landing pages for B2B lead generation campaigns AND some words of advice for achiev...

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3 Ways B2B Marketing Is Changing in 2019 3 WAYS B2B MARKETING IS CHANGING IN 2019

blog article

Dec 11, 2018

Business-to-business (B2B) marketing is constantly evolving. As 2019 comes around the corner, it's time for all of the big marketers to sit down and think about what trends to pursue in the coming year. We want to help B2B businesses by digging into trends that seem to be evolving as the door cl...

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6 Effective Methods Of Lead Generation 6 EFFECTIVE METHODS OF LEAD GENERATION

blog article

Dec 11, 2018

As a business leader, you have a picture of your ideal client in mind. As a proprietor of an exclusive pre-school, you’ll have your eye on the busy, career mum of three who values outstanding achievement. As a recreational vehicle retailer, you have in mind a retired business executive who wan...

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5 Actionable Strategies for Online Lead Generation That Work 5 ACTIONABLE STRATEGIES FOR ONLINE LEAD GENERATION THAT WORK

blog article

Dec 11, 2018

“You are out of business if you don’t have a prospect.”  Zig Zigler As a small business owner, you probably don’t need the late author, speaker, and salesman Zig Zigler to tell you this one simple fact: no prospects = no business. It’s a concept so simple, you unde...

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Why Influencer Marketing Is Essential For Your B2B Marketing WHY INFLUENCER MARKETING IS ESSENTIAL FOR YOUR B2B MARKETING

blog article

Dec 10, 2018

Does your B2B marketing involve influencer marketing? If you answered “no,” then a panel of marketing experts would tell you to re-think your strategy. The experts were part of a panel discussion titled “If You're Not Doing Influencer Marketing, You're Already Behind,&rdquo...

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B2B MARKETING STRATEGIES: SALES AND MARKETING ALIGNMENT FOR ACCOUNT-BASED MARKETING B2B MARKETING STRATEGIES: SALES AND MARKETING ALIGNMENT FOR ACCOUNT-BASED MARKETING

blog article

Dec 10, 2018

Whether you’re new to Account-Based Marketing (ABM) or a seasoned practitioner, you know agreement on the target account list between Sales and Marketing is the most fundamental element of Account-Based Marketing. It is critical to your success. But, that’s only the tip of the iceberg wh...

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4 Ways Agencies Can Be More Transparent in Their Advertising 4 WAYS AGENCIES CAN BE MORE TRANSPARENT IN THEIR ADVERTISING

blog article

Dec 10, 2018

It’s been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies’ feet to the fire, demanding clarity and transparency in the business arrangements between them. For media agencies, transparency remains an important and...

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5 Revenue Generating KPIs For Online Lead Generation 5 REVENUE GENERATING KPIS FOR ONLINE LEAD GENERATION

blog article

Dec 10, 2018

In a world of constant change, data analytics remains the fuel for better customer engagement and personalized brand experiences. Now that customer data arrives from a variety of sources, companies will need to optimize every platform, channel, and touch point to gather consumer information and crea...

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Tips to capture more website leads TIPS TO CAPTURE MORE WEBSITE LEADS

blog article

Dec 08, 2018

Are you ready for seven tips to capture more leads on your website? You’ve come to the right place. One of the most critical functions of your organization’s website is to generate leads. You can have the best-written website in the world but, if visitors just read a blog and don't e...

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The meaning of Lead Generation. THE MEANING OF LEAD GENERATION.

blog article

Dec 07, 2018

First of all, you need to think about how you can encourage people to attract them to your business and encourage them to leave you their contact data. A good idea is e.g. to offer a free trial of the product or a couple of professional articles, that introduce you as an expert. The second step is t...

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7 ESSENTIAL STRATEGIES FOR ACCOUNT-BASED MARKETING SUCCESS 7 ESSENTIAL STRATEGIES FOR ACCOUNT-BASED MARKETING SUCCESS

blog article

Dec 07, 2018

Account-based marketing (ABM) has become a popular approach for us B2B marketers because it allows us to look at the bigger picture and pursue leads with the most potential. Instead of pursuing every opportunity that comes your way, account-based marketing enables you to effectively engage and nurtu...

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Why B2B Firms Should Build a Brand Community in Each Customer Organization WHY B2B FIRMS SHOULD BUILD A BRAND COMMUNITY IN EACH CUSTOMER ORGANIZATION

blog article

Dec 07, 2018

For B2B companies, building a brand community is essential. By turning customers into brand ambassadors, B2B companies can both expand their market reach and build up their bases of super users. From an ROI standpoint, such investments are no-brainers. But while it’s critical for B2B companies...

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How to Humanize B2B Marketing to Accelerate Growth HOW TO HUMANIZE B2B MARKETING TO ACCELERATE GROWTH

blog article

Dec 07, 2018

“I love being treated like a marketing target rather than a human being.” Said no one, ever. While B2C marketing has learned to speak to consumers in increasingly human, authentic ways, B2B has been slower to realize the value of this approach. B2B marketing still has a tendency to speak...

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How To Optimize Your Lead Nurture Strategy HOW TO OPTIMIZE YOUR LEAD NURTURE STRATEGY

blog article

Dec 06, 2018

A few months back, I tried to sign up for a free trial of an outreach platform. I entered my information, like my name and email address, but I stopped dead in my tracks when I got to the next stage of the signup process. I had to enter my credit card info. While I have no qualms about paying for so...

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7 Ways to Upgrade Your B2B Marketing Strategy 7 WAYS TO UPGRADE YOUR B2B MARKETING STRATEGY

blog article

Dec 05, 2018

The digital landscape and marketing operations are experiencing massive transformation. As the business environment keeps evolving, every company (B2B and B2C) needs to gear up, readjust and adopt the latest methods to prevent the risks of getting tossed into oblivion. We can all agree that B2B mark...

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10 Guiding Principles for Successful Lead Generation 10 GUIDING PRINCIPLES FOR SUCCESSFUL LEAD GENERATION

blog article

Dec 05, 2018

Despite the claims of vendors promoting their lead-generation-made-easy products, generating quality organic leads is neither quick nor easy. There is no silver-bullet approach. Successful lead generation requires time, effort and resources. What must you consider for your lead generation efforts to...

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Email Marketing Metrics: Everything You Need to Know EMAIL MARKETING METRICS: EVERYTHING YOU NEED TO KNOW

blog article

Dec 05, 2018

Before you dig deeper into the definitions, I’d like to take a moment and emphasize that not all metrics were made equal and you don’t need to worry about all of them the same way. The most important difference lies in the amount of impact they have on a company’s performance and t...

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14 Demand Gen Stats to Guide Your 2019 Strategy 14 DEMAND GEN STATS TO GUIDE YOUR 2019 STRATEGY

blog article

Dec 04, 2018

Demand generation is a rapidly changing field, but it is also critically important to support the rest of your marketing activities further down the funnel. That’s why we put together these demand gen stats for you to set your strategy upright so that your pipeline doesn’t become a ghost...

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4 Pillars of Account-Based Marketing with Optymyze 4 PILLARS OF ACCOUNT-BASED MARKETING WITH OPTYMYZE

blog article

Dec 04, 2018

Over the last few years, more and more B2B marketing and sales teams have embraced account-based marketing strategies to increase revenue, streamline operations, and strengthen relationships with prospects and clients. And now that many have had time to test their programs, they’re discovering...

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21 Amazing Facebook Ads Examples that Actually Work 21 AMAZING FACEBOOK ADS EXAMPLES THAT ACTUALLY WORK

blog article

Dec 04, 2018

Creating Facebook Ads can be a daunting challenge. You need to get the targeting right, manage a complicated budget, and make a ton of decisions about where you want your ad to show up and when.
And that’s all before you actually get to the creatives. The copy, images, videos, offers, a...

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Accelerating Growth At The Intersection of Inbound Marketing and Outbound Sales ACCELERATING GROWTH AT THE INTERSECTION OF INBOUND MARKETING AND OUTBOUND SALES

blog article

Dec 04, 2018

Do you enjoy your morning commute? Do you use that time to figure out what you want to accomplish? Goals you want to crush? It can be a peaceful time to think about various projects and who to work with to make things happen. Today, we’re talking to Steli Efti, co-founder and CEO of Close.io, ...

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Great B-to-B Marketing Measurement Doesn’t Happen by Accident GREAT B-TO-B MARKETING MEASUREMENT DOESN’T HAPPEN BY ACCIDENT

blog article

Dec 04, 2018

B-to-b marketing is well past the point where leaders question the importance of solid marketing measurement. Great measurement allows marketing leaders to use a strong understanding of the past and present to confidently make decisions about what do in the future. Yet an overwhelming majority of ma...

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Six Tips for Better Inbound Marketing SIX TIPS FOR BETTER INBOUND MARKETING

blog article

Dec 04, 2018

If there were still any doubts that inbound marketing is the way to go, they were put to rest when the European Union basically killed outbound digital marketing with the General Data Protection Regulation (GDPR) that came into effect in May. Outbound marketing not only annoys customers, but it also...

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Email Marketing Mistakes to Avoid During the Holidays EMAIL MARKETING MISTAKES TO AVOID DURING THE HOLIDAYS

blog article

Dec 04, 2018

It’s officially the holiday season, and that means the pressure is on. Now is the time to find the perfect gifts for everyone on your list, utilize your time management skills to make it to every party, and most importantly, not to drop the ball on your holiday email campaign. Holiday shopping...

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Five Sales Enablement Tactics B2B Marketers Need to Master FIVE SALES ENABLEMENT TACTICS B2B MARKETERS NEED TO MASTER

blog article

Dec 04, 2018

Sales enablement significantly drives higher conversion rates and revenue. Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months. Even though it’s been around for a while, sales enablement has undergone several improvemen...

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5 Content Marketing Strategies for Niche B2B Industries 5 CONTENT MARKETING STRATEGIES FOR NICHE B2B INDUSTRIES

blog article

Dec 03, 2018

The “classic” idea of content marketing cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers don’t work in all industries. I worked with a company that manufactured moisture-resistant flooring adhesive. Even in this o...

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Rethinking B2B marketing techniques RETHINKING B2B MARKETING TECHNIQUES

blog article

Dec 03, 2018

As B2B buyers expect more personalized B2C-like e-commerce, B2B sellers have more marketing options to connect with such digital-first customers. But sellers need to focus less on things like traditional email and more on personalized and automated marketing, Forrester says in a new report. To be su...

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B2B pipeline optimization model in Salesforce Sales and marketing alignment B2B PIPELINE OPTIMIZATION MODEL IN SALESFORCE SALES AND MARKETING ALIGNMENT

blog article

Dec 03, 2018

Most industry-leading companies already know how important it is to create alignment between their sales and marketing teams, but many fail to realize that maintaining alignment requires ongoing work and continual optimization. Today, buyers seem to be growing more informed every day. Increasing con...

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How to Refine Your Marketing to Get More B2B Leads HOW TO REFINE YOUR MARKETING TO GET MORE B2B LEADS

blog article

Dec 03, 2018

A few days ago, I was watching a 2005 episode of Doctor Who with my nine-year-old. He saw a strange artifact in a character’s hand. “What’s that thing?” he asked. “An iPod,” I responded. “It’s like a smartphone, but it could only play music and had a b...

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A Taste of Social and Influencer Marketing: What B2B Can Learn from B2C A TASTE OF SOCIAL AND INFLUENCER MARKETING: WHAT B2B CAN LEARN FROM B2C

blog article

Dec 03, 2018

B2C brands pioneered the use of influential voices to boost their brand appeal, sales, and campaigns. And as more and more B2B brands and marketers dive into the world of influencer marketing, the question is: How can we leverage the knowledge, insights, and tips B2C marketers have to share for our ...

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Leads are easy closing them is hard LEADS ARE EASY CLOSING THEM IS HARD

blog article

Dec 03, 2018

In 2018, a one-size-fits-all approach to lead generation simply doesn't work anymore. Appealing to different market segments to generate leads requires an intimate knowledge of the different lead generation tools at your disposal. And knowing these individual tools isn't enough you must also...

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5 Content Marketing Strategies for Niche B2B Industries 5 CONTENT MARKETING STRATEGIES FOR NICHE B2B INDUSTRIES

blog article

Dec 03, 2018

The “classic” idea of content marketing cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers don’t work in all industries. I worked with a company that manufactured moisture-resistant flooring adhesive. Even in this o...

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Essential Steps to Launching Your 2019 Marketing Plan ESSENTIAL STEPS TO LAUNCHING YOUR 2019 MARKETING PLAN

blog article

Dec 03, 2018

Back in the days, before CG Life, I was actually on the client side, heading up marketing for a specialty chemicals company. I know all too well the joys of managing creative and digital agencies, prioritizing random requests from the sales and executive management team, and trying to get the most o...

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Is Your Account-Based Marketing Program Putting the Cart Before the Horse? IS YOUR ACCOUNT-BASED MARKETING PROGRAM PUTTING THE CART BEFORE THE HORSE?

blog article

Dec 03, 2018

Account-based marketing (ABM) is not going away anytime soon. In fact, Sirius Decisions found that 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts. It follows on the heels of marketing automation, attribution, and...

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ACCOUNT-BASED MARKETING PLATFORMS FOR STARTUPS ACCOUNT-BASED MARKETING PLATFORMS FOR STARTUPS

blog article

Dec 01, 2018

As companies consider how to best support Account-Based Marketing (ABM) strategies, one question consistently comes up: should we invest in a dedicated platform? Just as there’s no specific time for a startup to begin adopting ABM strategies, there’s also no trigger to invest in an Accou...

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How To Turn Your Website Into A Powerful Lead Generator HOW TO TURN YOUR WEBSITE INTO A POWERFUL LEAD GENERATOR

blog article

Dec 01, 2018

If you are a marketing or sales executive, one of the goals that are probably at the top of your business checklist is turning your website into a powerful lead generator. While creating an effective lead generating machine is extremely important, the process is not as easy as simply including a &ld...

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B2B Reads: Consultative Selling, Mood Marketing, and the Sales Flywheel B2B READS: CONSULTATIVE SELLING, MOOD MARKETING, AND THE SALES FLYWHEEL

blog article

Dec 01, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Sometimes being pu...

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A Simple Inbound Marketing Strategy A SIMPLE INBOUND MARKETING STRATEGY

blog article

Nov 30, 2018

The most common thing I hear about implementing an inbound marketing strategy is how overwhelming it feels getting started. With so many different moving pieces such as blog content, email marketing, social media, and SEO, it can feel as if there are a hundred things stay on top of all at once. Ther...

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B2B Marketing Guide for 2019: Which Industries to Target B2B MARKETING GUIDE FOR 2019: WHICH INDUSTRIES TO TARGET

blog article

Nov 30, 2018

Successful business expansion means knowing what types of companies are the most receptive to your product. There are numerous factors that go into predicting and identifying your customers, from business size to how they’re using your product. That’s why we asked 715 small and midsize b...

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Integrating Social Leads into the Demand Generation Funnel INTEGRATING SOCIAL LEADS INTO THE DEMAND GENERATION FUNNEL

blog article

Nov 29, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Just listen to marketing guru Gary Vaynerchuk, perhaps the biggest champion for advertising on Facebook and other channels, who says that social media advertising is &ldqu...

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How to Calculate Your Google Ads Budget HOW TO CALCULATE YOUR GOOGLE ADS BUDGET

blog article

Nov 29, 2018

It’s always more fun to spend money than it is to account for where it went, but until your ad spends becomes as bottomless as mimosas at boozy brunches, budgeting will be an important part of your marketing strategy. Creating marketing budgets can be difficult, especially with so many moving ...

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B2B Sales & Marketing post-GDPR B2B SALES & MARKETING POST-GDPR

blog article

Nov 29, 2018

GDPR was not created to ban cold calling or cold emailing; its purpose is to protect individuals from the EU's data. There is, however, a new kid on the block called the ePrivacy Regulation, which will soon cover Direct Marketing with similar fines to those associated with GDPR ($20M or 4% globa...

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Three Shifts in B2B Lead Gen in 2019 THREE SHIFTS IN B2B LEAD GEN IN 2019

blog article

Nov 28, 2018

It’s time for those 2019 prognostications to come out, and here’s our list. These are the strategies and tactics that are going to make the most sense to capitalize on in 2019 as the year progresses. Get them in your playbook now. The big shift in 2019 will be toward experiential and eve...

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Top advertising tips: The science of B2B sales TOP ADVERTISING TIPS: THE SCIENCE OF B2B SALES

blog article

Nov 27, 2018

For B2B companies looking for rapid growth, there is a huge temptation to recruit a top salesperson; an individual with great experience and, in theory, strong contacts. But is that wise? The truth is that multiple smaller, quick wins can be a far more effective road to growth, and that means recons...

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How to Solve Three Big Data Challenges for Better Audience Targeting HOW TO SOLVE THREE BIG DATA CHALLENGES FOR BETTER AUDIENCE TARGETING

blog article

Nov 27, 2018

Here in the Consult team, we have been thinking about what makes a great Data Strategy and why it’s so important to have one. It’s not always easy to know where to start when developing your own Data strategy, so in our latest blog, we’ll share some insights on how we have solved t...

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The Comprehensive Guide to Online Video Advertising in 2019 THE COMPREHENSIVE GUIDE TO ONLINE VIDEO ADVERTISING IN 2019

blog article

Nov 27, 2018

This time of year, most brands are mapping out their 2019 marketing strategies if they haven’t done so already. Online video advertising should be part of yours. I know that’s a pretty big statement to make, but almost every business in almost every industry could benefit from video ad c...

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Lead Nurturing Program Strategy Tips LEAD NURTURING PROGRAM STRATEGY TIPS

blog article

Nov 26, 2018

The term “nurture program” can have different meanings to people across, and even within, organizations. While some marketers may use the term to refer to a series of “drip” emails that a group of leads receives in a row, it can also be used to describe a perpetual engine ser...

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How to Cure Marketing Fatigue Syndrome HOW TO CURE MARKETING FATIGUE SYNDROME

blog article

Nov 25, 2018

Just what you need: another acronym. Yet, I bet this one will resonate. It’s called MTFS and it stands for match fatigue syndrome. Does this hit a nerve? While I can’t take credit for the phrase that belongs to David Raab I do think it’s time to look at what is happening to the col...

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How to Better Leverage Events in Your Demand Generation Strategies HOW TO BETTER LEVERAGE EVENTS IN YOUR DEMAND GENERATION STRATEGIES

blog article

Nov 23, 2018

Despite the rapid growth of digital marketing in the B2B space, events still provide marketers with a tried and true method to bring quality leads into the sales funnel. Unlike other marketing efforts, B2B events bring together prospects that are more likely to fit your ideal target audience right f...

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B2B Influencer Marketing: How to Be Effective Without Being Annoying B2B INFLUENCER MARKETING: HOW TO BE EFFECTIVE WITHOUT BEING ANNOYING

blog article

Nov 23, 2018

Influencers can smell a leech a mile away. If you launch into influencer marketing with the wrong tactics, you won’t get a second chance. Many B2B marketers use a templated style of outreach through email or LinkedIn message which sounds something like this. In your industry, the leading influ...

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Be something to someone: How to unlock the power of niche marketing BE SOMETHING TO SOMEONE: HOW TO UNLOCK THE POWER OF NICHE MARKETING

blog article

Nov 21, 2018

Fear of missing out can stop SMEs in their tracks when defining who their ideal clients are. But niche target marketing is one of the most powerful and efficient ways to attract new clients and build industry engagement and trust for the B2B and service sectors.  The reality is smart niching ca...

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3 Ways to Grow Your Pipeline with Intent 3 WAYS TO GROW YOUR PIPELINE WITH INTENT

blog article

Nov 21, 2018

In the most recent Priority Engine user group, customers talked about how they use Priority Engine strategically, how it fits into their MarTech stack tactically, and the results they see. Read on for tips on how to grow your pipeline with intent data. Traditionally, many people hear nurture and thi...

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Forget Your Black Friday Marketing? Do this Now! FORGET YOUR BLACK FRIDAY MARKETING? DO THIS NOW!

blog article

Nov 21, 2018

Black Friday Marketing… What To Do If You Forgot To Set Up A Marketing Plan for Black Friday! Because I’m writing to all of the business owners who FORGOT to set up a black Friday Marketing Plan.
Everyone knows Black Friday is an event. Heck, it’s practically a holiday. And...

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The Sales Jigsaw Puzzle THE SALES JIGSAW PUZZLE

blog article

Nov 21, 2018

Every once in a while, I like to do a jigsaw puzzle. It’s nice to do in the evening, no distraction from devices, there’s the great tactile feeling as I pick up a new piece, trying to figure out where it fits. Then there’s the great reward at the end, once all the pieces are in pla...

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What is Account-Based Marketing? WHAT IS ACCOUNT-BASED MARKETING?

blog article

Nov 21, 2018

Account-Based Marketing is a term that is floating around sales and marketing conversations as the latest trend in a B2B lead generation. But how does it work, and is it worth it? In this post, we’ll dig into the details. The simplest definition of Account-Based Marketing, is explained in cont...

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How To Justify Demand Generation Budget For 2019 HOW TO JUSTIFY DEMAND GENERATION BUDGET FOR 2019

blog article

Nov 21, 2018

We are dangerously close to the budgeting season this is the time when marketers are busy working on a new budget and finding ways to justify it. Finding ways? Yes. Every year, marketers across the industries, get push back on their budgets from the C suite because they analyze every component of th...

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Best Social Media to generate B2B Leads – Facebook vs Twitter vs LinkedIn BEST SOCIAL MEDIA TO GENERATE B2B LEADS – FACEBOOK VS TWITTER VS LINKEDIN

blog article

Nov 20, 2018

After my successful hunt for curating tips for generating leads via Marketing Automation, I decided to talk with more such like-minded experts circumscribing around social media and lead generation. The past few days had been interesting as I got a chance to have a word with social media experts and...

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8 Demand Generation Secrets No CEO Would List 8 DEMAND GENERATION SECRETS NO CEO WOULD LIST

blog article

Nov 20, 2018

They have worked for decades in marketing and have nailed it. Yes, we are talking about CEOs who have tired themselves in the field of demand generation, have run hundreds of campaigns. Sometimes great minds, good products and genuine demand for the product in the market cover any of the marketing p...

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Lead Generation for B2C: What You Need to Know Now LEAD GENERATION FOR B2C: WHAT YOU NEED TO KNOW NOW

blog article

Nov 20, 2018

Lead generation is a method of identifying, attracting, and converting people unfamiliar with your business’s products or services to potential customers. It is accomplished by providing valuable information that gives these prospects as an incentive to provide you with their personal contact ...

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3 Ways To Power Lead Generation With Conversion Centered Design 3 WAYS TO POWER LEAD GENERATION WITH CONVERSION CENTERED DESIGN

blog article

Nov 20, 2018

Let’s face it: The digital world has delivered a plethora of new avenues to increase lead generation. Simultaneously, it’s also created many avenues to complicate the funnel, lose track of leads, and actually miss opportunities. The dilemma that many companies face is that they set up th...

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TOP 3 WAYS AGENCIES ARE GROWING THE ABM PIE TOP 3 WAYS AGENCIES ARE GROWING THE ABM PIE

blog article

Nov 19, 2018

Having arrived on the ABM scene about 3 years ago, I can remember back to the time when the only companies pursuing Account-Based Marketing strategies were doing it on their own. Agencies, Systems Integrators, and other service providers who are active in about 50% of all B2B companies, helping them...

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How to Start a Sales Coaching Program for Your Business HOW TO START A SALES COACHING PROGRAM FOR YOUR BUSINESS

blog article

Nov 19, 2018

Coaching your sales team takes up your time and money but, investing in a sales coaching program can work wonders for your business and especially help you improve your sales. And sure, it can also seem like a very complicated task creating a sales coaching program and implementing it successfully b...

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Using Facebook Messenger As Part of Your Marketing Strategy USING FACEBOOK MESSENGER AS PART OF YOUR MARKETING STRATEGY

blog article

Nov 19, 2018

As marketing becomes more and more personalized, direct one-on-one communication channels are a prime real estate. Facebook Messenger offers your business just that: a way to cut through the clutter and distraction on a messaging platform that over 1.3 billion people use every month. Justuno recentl...

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How To Create a Content Offer To Drive Lead Generation HOW TO CREATE A CONTENT OFFER TO DRIVE LEAD GENERATION

blog article

Nov 19, 2018

Building inbound marketing on your otherwise static website isn’t hard to do. You start off with creating a content offering that lives behind a form and goes from there, adding blogging and email marketing to the mix, and maybe even working in a bit of social media. Over the next few weeks, I...

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Where Account-Based Marketing Stands in 2018 WHERE ACCOUNT-BASED MARKETING STANDS IN 2018

blog article

Nov 19, 2018

Account-based marketing was one of the most significant trends in B2B marketing in 2018. It has been the primary focus of numerous conferences and webinars, and the subject of dozens of articles and blog posts. ABM was also addressed in several research studies during 2018, and with less than two mo...

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Inbound Marketing vs. Outbound Marketing: what’s the difference between these marketing techniques? INBOUND MARKETING VS. OUTBOUND MARKETING: WHAT’S THE DIFFERENCE BETWEEN THESE MARKETING TECHNIQUES?

blog article

Nov 18, 2018

Inbound and outbound marketing are often seen as alternatives to each other, but in reality, they are often two sides of the same coin. The techniques used are different, but the goal is the same to create an appealing message that convinces people to buy your products or services. The disadvantages...

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When ABM Isn’t Working WHEN ABM ISN’T WORKING

blog article

Nov 17, 2018

Not all ABM programs are successful right off the bat. It can take adjusting and fine-tuning to turn your program into a well-oiled machine. In part 1 of “When ABM Isn’t Working” we heard expert advice from Kathi Macchi, Jon Miller, Peter Herbert, Justin Gray, and Joe Andrews. In p...

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4 Ways to Leverage Customer Success Stories in Inbound Marketing 4 WAYS TO LEVERAGE CUSTOMER SUCCESS STORIES IN INBOUND MARKETING

blog article

Nov 16, 2018

In inbound marketing, customer success stories directly address your customers’ pain points while providing social proof of the efficacy of your products or services. If you are only using them on the Testimonials or Customers page of your website, you’re missing an opportunity to levera...

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The Best Social Media For Lead Generation THE BEST SOCIAL MEDIA FOR LEAD GENERATION

blog article

Nov 16, 2018

Magicians perfect the art of misdirection. They practice this craft so their audience attentively watches one hand, which distracts them from watching the other. And, in many cases, the other hand is where the magic happens. It might be the perfect metaphor for today’s social media. If you wan...

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Targeted Advertising for B2B TARGETED ADVERTISING FOR B2B

blog article

Nov 16, 2018

Most marketers agree that personalized messages are far more effective than generic “spray and pray” ones. In B2C, digital channels have opened up new possibilities for personalization that have largely eluded B2B marketers. But now there is a way to achieve truly tailored and targeted B...

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Driving sales and profits with Facebook Ads DRIVING SALES AND PROFITS WITH FACEBOOK ADS

blog article

Nov 16, 2018

This SMX East session recap about Facebook advertising covers not only on how to properly attribute the value of your ads but how it can also be a place to find some winning B2B strategies. Attendees on the second day of SMX East were treated to a double-dose of incredible presentations about Facebo...

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Has Account-Based Marketing Made Sales Development Reps Obsolete? HAS ACCOUNT-BASED MARKETING MADE SALES DEVELOPMENT REPS OBSOLETE?

blog article

Nov 16, 2018

Account-based marketing (ABM) has moved beyond the hype in the last three years. Ninety-one percent of respondents to a recent SiriusDecisions survey said ABM has made a difference in the number of deals they are able to close. It’s early days with ABM. We're still developing methods for i...

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5 ways SMEs can increase traffic using inbound marketing 5 WAYS SMES CAN INCREASE TRAFFIC USING INBOUND MARKETING

blog article

Nov 15, 2018

It doesn’t matter what business you’re in, whether you’re well established or a brand-new start-up, every SME’s marketing aims should include increased traffic to their website. I’m about to show you some great ways you can get this increase in traffic using the power o...

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Why Investing In Lead Generation Is Still Essential For Business Growth WHY INVESTING IN LEAD GENERATION IS STILL ESSENTIAL FOR BUSINESS GROWTH

blog article

Nov 15, 2018

This is a common theme, but once a business sees the value, they often praise it to colleagues, and even competitors. Why? Lead generation, when done right, can impact more your bottom line. Not only do new leads come in on a consistent basis, it frees up more time for owners and managers to accompl...

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Financial Services Marketers Have a Bullish Outlook on Account-Based Marketing FINANCIAL SERVICES MARKETERS HAVE A BULLISH OUTLOOK ON ACCOUNT-BASED MARKETING

blog article

Nov 15, 2018

Financial services marketers are adopting account-based marketing (ABM) at a faster rate than other industries, with more than 40 percent of companies in the industry planning to add ABM headcount
The language and taxonomy of ABM have yet to standardize and it goes by multiple names, which ca...

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Why social selling accelerates your account-based marketing strategy WHY SOCIAL SELLING ACCELERATES YOUR ACCOUNT-BASED MARKETING STRATEGY

blog article

Nov 14, 2018

With social selling, your sales team leverages their social presence to drive brand awareness and uses education to accelerate an account-based marketing (ABM) strategy and convert top prospects into customers. In today's highly connected digital era, we spend a great deal of our time online, wh...

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How B2B Companies can Benefit from Digital Marketing HOW B2B COMPANIES CAN BENEFIT FROM DIGITAL MARKETING

blog article

Nov 14, 2018

It’s true that businesses which sell products and services to other businesses (B2B) might not always see the value in online or digital marketing. And rightfully so. Most of these business owners feel that they will be wasting money by advertising on a platform like Facebook or Instagram as t...

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Increase Your Sales And Efficiency By Using Account-Based Marketing INCREASE YOUR SALES AND EFFICIENCY BY USING ACCOUNT-BASED MARKETING

blog article

Nov 13, 2018

As a business owner, you should always be looking for innovative ways to connect to your customers. The days of mass online marketing are thankfully coming to an end as more and more companies are turning back to using the Account-Based Marketing system. This much more personalized sales approach ha...

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How To Create The Perfect Mix Of Lead Generation Tools For Your Small Business HOW TO CREATE THE PERFECT MIX OF LEAD GENERATION TOOLS FOR YOUR SMALL BUSINESS

blog article

Nov 13, 2018

In 2018, a one-size-fits-all approach to lead generation simply doesn't work anymore. Appealing to different market segments to generate leads requires an intimate knowledge of the different lead generation tools at your disposal. And knowing these individual tools isn't enough you must also...

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An Introduction to Lead Generation AN INTRODUCTION TO LEAD GENERATION

blog article

Nov 13, 2018

Lead generation involves the process of attracting strangers and converting them into someone who has an interest in your product or service. If you pay close attention to your marketing and lead generation efforts, then you will gain precious into these prospects as well as information about them &...

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B2B CONTENT MARKETING IN 2019 B2B CONTENT MARKETING IN 2019

blog article

Nov 13, 2018

How do we identify trends? Observations and anecdotal intuition can give us ideas about where things are headed. But perspective is often highly individual. A more empirical way to recognize trends is through research, such as benchmarking reports. The folks at Content Marketing Institute (CMI), Mar...

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B2B Lead Gen Strategies for 2018 B2B LEAD GEN STRATEGIES FOR 2018

blog article

Nov 12, 2018

The act of targeting specific accounts or business that fall into the category of your “ideal customer” allows you to focus your efforts on engaging prospects who are likely to become customers. ABM uses a sequence of outbound personalized communications to generate qualified leads. You ...

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4 Tactics Every B2B Marketer Needs to Embrace 4 TACTICS EVERY B2B MARKETER NEEDS TO EMBRACE

blog article

Nov 12, 2018

Over the past decade, many B2B marketers have struggled to adapt to digital transformation, changes in consumer expectations, and mobile-first mind-sets. These factors have also significantly impacted the sales cycle. Whereas B2C brands focus on engaging individual consumers, B2B companies must enga...

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5 Reasons to Use ABM (Account-Based Marketing) to Boost Your Sales 5 REASONS TO USE ABM (ACCOUNT-BASED MARKETING) TO BOOST YOUR SALES

blog article

Nov 11, 2018

Account-based marketing (ABM in the rest of the text) is a B2B strategy that focuses not on the attempt to reach a wide audience but to cultivate high-value relationships with specific businesses. It means you’re targeting your prospects with your content and offers only if they are highly rel...

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HOW TO BOOST YOUR EMAIL MARKETING METRICS WITH AI HOW TO BOOST YOUR EMAIL MARKETING METRICS WITH AI

blog article

Nov 07, 2018

Email marketing is all about creating effective, accessible emails, and email marketers are always looking for innovative ways to boost their email marketing metrics. Marketers have tried to personalize their emails through tactics like using the receiver's first name in the subject line, but ul...

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11 SALES TECHNIQUES FOR YOUR NEXT INBOUND SALES CALL 11 SALES TECHNIQUES FOR YOUR NEXT INBOUND SALES CALL

blog article

Nov 06, 2018

The sales world is ever-evolving. Over the past few years, we have seen a number of companies drift away from the traditional outbound, cold calling sales techniques. The shift has moved us toward an inbound sales approach, where sales teams are working warm leads who have shown interest in their pr...

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Increased Email Clicks Might Not Be Due to Your Marketing Prowess INCREASED EMAIL CLICKS MIGHT NOT BE DUE TO YOUR MARKETING PROWESS

blog article

Nov 06, 2018

Email marketers are reporting an increase in click volumes. Is this because marketers are just that good now? Unfortunately, not so much. The most common were instances of user behavior where all the links within an email have been clicked. Often, these were narrowed down to specific business target...

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Why Instagram is Crucial to Lead Generation for Photographers WHY INSTAGRAM IS CRUCIAL TO LEAD GENERATION FOR PHOTOGRAPHERS

blog article

Nov 06, 2018

There is a lot of debate within the photo community on the importance of a social media presence. As social media has increasingly evolved as an essential in daily life, it’s time for photographers to stop fighting against the current. No matter your niche, there is value in participating in a...

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5 Reasons Why You Should Still Be Advertising on Facebook 5 REASONS WHY YOU SHOULD STILL BE ADVERTISING ON FACEBOOK

blog article

Nov 05, 2018

With social media platforms like Snapchat and Twitter growing in popularity, particularly among young people, you might think that advertising on Facebook is a waste of your time. But the fact is, that’s just not the case. Facebook is still among the world’s largest social media platform...

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How to Avoid the Most Common B2B Marketing Mistake HOW TO AVOID THE MOST COMMON B2B MARKETING MISTAKE

blog article

Nov 05, 2018

B2B marketing has evolved and continues to do so at such a rapid pace. Brands are getting extraordinary opportunities to interact with customers faster than ever and in ways, they couldn’t have dreamed of even a few years ago. With new technologies and engagement tools, they have more options ...

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WHAT IS PIPELINE MARKETING? WHAT IS PIPELINE MARKETING?

blog article

Nov 04, 2018

If you're like most marketers, you probably think the marketing funnel is where your core responsibilities lie. In fact, most companies have their marketing team own the top and middle of the funnel (visitors, leads and MQLs) and have their sales team own the bottom of the funnel (MQLs, SQLs, op...

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6 Components of a Perpetual Demand Generation Program 6 COMPONENTS OF A PERPETUAL DEMAND GENERATION PROGRAM

blog article

Nov 01, 2018

I’ve been thinking about this while considering an update of my last post on this topic. One key component (other than a decreased reliance on tactical, campaign-based activities to drive demand) is its adaptability. A company needs to be able to anticipate a buyer’s needs, and then adap...

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Account Based Marketing vs. Demand Generation ACCOUNT BASED MARKETING VS. DEMAND GENERATION

blog article

Oct 31, 2018

Demand generation has been the go-to strategy in the b2b arena. Meanwhile, account-based marketing (ABM) is creating a buzz and gaining much traction within this field. So, what is the difference between these two strategies?

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The Power of Emotion in B2B Marketing THE POWER OF EMOTION IN B2B MARKETING

blog article

Oct 30, 2018

Imagine the best marketing campaigns you’ve ever seen. Chances are, they all shared a common element they evoked some sort of emotion within you. Whether it was nostalgia, laughter, jealousy, or even rage, those campaigns struck a nerve. Now, were these marketing campaigns produced by a major ...

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5 Email Marketing Tactics to Increase Sales by 90% This Black Friday 5 EMAIL MARKETING TACTICS TO INCREASE SALES BY 90% THIS BLACK FRIDAY

blog article

Oct 30, 2018

Email is one of the biggest drivers of sales around Black Friday. Do you have your strategy in place?
This article will focus on five major email marketing tactics, specifically for Black Friday. The tactics in this post have increased purchase-rates by 90%, on average, so pay attention. The ...

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What Is Inbound Marketing & Why It Matters For B2C? WHAT IS INBOUND MARKETING & WHY IT MATTERS FOR B2C?

blog article

Oct 29, 2018

What if I told you that there was a method to attract customers ready to purchase your services or products, and at a lower cost than your traditional marketing techniques? Sounds too good to be true, right? It’s a methodology that brings prospective customers directly to you, rather than you ...

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The Top 5 Benefits of Combining Email Marketing with SMS THE TOP 5 BENEFITS OF COMBINING EMAIL MARKETING WITH SMS

blog article

Oct 29, 2018

Every company needs to keep up with the times if they’re going to effectively engage their audience and get the results they need. In the past few years, SMS (Short Message Service, better known as text messaging) has burst onto the scene as a top communication platform. Given the popularity o...

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The Key to Achieving Sales and Marketing Alignment in B2B THE KEY TO ACHIEVING SALES AND MARKETING ALIGNMENT IN B2B

blog article

Oct 26, 2018

As the marketer of a software service product, Meagen Eisenberg isn’t just a CMO. She is also a salesperson, which is why her alignment with MongoDB’s sales team proves critical to the company’s rapid success. Through her influential roles at multiple B2C and B2B tech companies, Me...

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Facebook Messenger Marketing Tips for Influencers FACEBOOK MESSENGER MARKETING TIPS FOR INFLUENCERS

blog article

Oct 26, 2018

Matcha personality and message to an audience, and you’ve got an influencer who can sway purchase power and societal tastes. Oh, and don’t forget, make a mint. But Facebook, Instagram, and Twitter have been around long enough that they’re saturated and nearly impossible for buildin...

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What Is a Good Open Rate for Email Marketing? WHAT IS A GOOD OPEN RATE FOR EMAIL MARKETING?

blog article

Oct 26, 2018

One of the best features of email marketing is being able to know exactly how many people have opened an email, also known as the open rate. Most other marketing mediums fail to offer this level of insight into the success of a campaign. Understanding the importance of the open rate and what makes a...

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Forrester Makes 5 Bold Predictions That Will Impact B2B Marketers Next Year FORRESTER MAKES 5 BOLD PREDICTIONS THAT WILL IMPACT B2B MARKETERS NEXT YEAR

blog article

Oct 25, 2018

If Forrester Research’s latest predictions for next year come true, B2B marketers will be facing continued technology disruption that will impact their roles. In its latest list of prognostications, Forrester identifies five areas of B2B marketing that will likely be impacted by match. More th...

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Demand Generation: Turning Tactics into Strategy DEMAND GENERATION: TURNING TACTICS INTO STRATEGY

blog article

Oct 25, 2018

There’s a building. In a back room, a guy peels potatoes. Out front, two people sit at a table. By the door, a person answers a phone. Does that make the building a restaurant? No? Would it become one if the guy peeled potatoes and oranges? It’s an absurd standard. It’s also the sa...

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5 Things to Know Before Outsourcing Your Lead Generation 5 THINGS TO KNOW BEFORE OUTSOURCING YOUR LEAD GENERATION

blog article

Oct 25, 2018

Despite incurring losses two years ago, the outsourcing industry is currently on the uptick and this is due to several developments within and outside the country. For a fact, the cost of doing business in the United States is steadily increasing, which has resulted in companies much of their operat...

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B2B MARKETING TRENDS TO ANTICIPATE IN 2019 B2B MARKETING TRENDS TO ANTICIPATE IN 2019

blog article

Oct 25, 2018

As marketers, we’ve chosen a career that is constantly changing and evolving to cater to every need and want of the customer. To stay relevant and useful for those customers, it’s more important than ever to keep an eye out for current and upcoming marketing trends. The old saying &ldquo...

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How to Grow your Business through Influencer Marketing HOW TO GROW YOUR BUSINESS THROUGH INFLUENCER MARKETING

blog article

Oct 25, 2018

Influencer marketing is increasing at an astonishing speed. Today’s influencer marketing tactics appear similar to those used a few years back,  yet with a number of significant differences. Influencer Marketing, defined, is a sort of a marketing strategy where the primary focus is put on...

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Thanks To Better Data, Two Easy Approaches To Account-Based Marketing THANKS TO BETTER DATA, TWO EASY APPROACHES TO ACCOUNT-BASED MARKETING

blog article

Oct 25, 2018

These days, most people understand that account-based marketing (ABM) can drive real value for a business. But that doesn’t make it easy. Among the thousands of programs we’re supporting for our clients, we’ve noticed that most successful “IBMers” use two specific appro...

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5 Innovative Techniques of Quality Lead Generation Through Interactive Content 5 INNOVATIVE TECHNIQUES OF QUALITY LEAD GENERATION THROUGH INTERACTIVE CONTENT

blog article

Oct 24, 2018

Today, the more interactive your content is, the more people are willing to consume it over and over again. So if you need your blog posts to generate more leads or you are looking for tips to turn more readers into loyal email subscribers, then this article is right for you. Highlighted in this art...

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How to Read Digital Body Language for Email Marketers HOW TO READ DIGITAL BODY LANGUAGE FOR EMAIL MARKETERS

blog article

Oct 24, 2018

The best salespeople pay attention to buying cues from their customers. If there are no buying signals, they move on to a better lead. They are persistent when they sense a deal can be closed quickly but recognize that sometimes timing issues are at play. By giving their prospect space and following...

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The B2B Lead Gen Stumbling Blocks and How to Overcome Them THE B2B LEAD GEN STUMBLING BLOCKS AND HOW TO OVERCOME THEM

blog article

Oct 24, 2018

When it comes to generating revenue for an organization, marketers and salespeople alike understand how difficult it can be to find the right leads that convert. In fact, B2B organizations consistently list quality leads as their top challenge. Even still, lead generation efforts are the foundation ...

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How to Use Email Marketing Metrics to Build Your Strategy HOW TO USE EMAIL MARKETING METRICS TO BUILD YOUR STRATEGY

blog article

Oct 24, 2018

It’s human nature to use past experiences to drive future decisions. This is how we grow and thrive in our lives. The same tactic can be used to develop a strong email marketing strategy. A good email strategy is the perfect blend of effective subject lines, engaging content, and images, no ov...

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How B2B Businesses Can Learn From the Rise of Amazon Business HOW B2B BUSINESSES CAN LEARN FROM THE RISE OF AMAZON BUSINESS

blog article

Oct 24, 2018

Amazon, a longtime disruptor of traditional business models, has doubled-down on its lucrative B2B sales division, Amazon Business. The division, which debuted as AmazonSupply in 2012, now has more than 1 million global customers in dozens of sectors and is now on track to generate $10 billion in an...

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10 Ideas to Kick Your A/B Testing Program Up a Notch 10 IDEAS TO KICK YOUR A/B TESTING PROGRAM UP A NOTCH

blog article

Oct 23, 2018

Want to optimize your optimization efforts? Most marketers do. And if you’ve been focusing on A/B split-testing as the way to get there, you’ve already done something smart: A/B split-testing is widely named as the most effective way to improve conversion rates. That’s according to...

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Does PPC Work for B2B? DOES PPC WORK FOR B2B?

blog article

Oct 20, 2018

PPC for B2B. It doesn’t just sound catchy (or terribly obtuse, depending on your perception of acronyms). It also works very well, if done correctly. Pay-per-click advertising can be a business-builder for any firm, regardless of who you’re selling to. There’s a common and unfortun...

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A Simple Process for Email Marketing A SIMPLE PROCESS FOR EMAIL MARKETING

blog article

Oct 19, 2018

Email has died a thousand deaths. And each time, it comes back stronger and better than ever. Email isn’t going away. Social media needs it, businesses need it, and we all still need it. Email is still one of the best channels for reaching your customers. WordStream has a great rundown of emai...

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3 Forces Shaping The Future Of B2B Marketing 3 FORCES SHAPING THE FUTURE OF B2B MARKETING

blog article

Oct 18, 2018

Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.  Which, for the most part, remains an elusive and challenging endeavor.  In the past ten plus years, we have seen a tumultuous upheaval in both the world o...

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THE VALUE OF RELATIONSHIP MARKETING THE VALUE OF RELATIONSHIP MARKETING

blog article

Oct 18, 2018

A few weeks ago, I noticed a coaster on my co-worker’s desk. It said "MQL, SQL, WTF," and as a lifecycle marketer myself, I thought it was pretty clever. I asked him where he got it, and he said that he'd received it from a revenue operations software company called FunnelCake du...

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10 Statistics B2B Marketers Need to Know 10 STATISTICS B2B MARKETERS NEED TO KNOW

blog article

Oct 18, 2018

When consumers need a B2B vendor, they almost always start with online research. But when it comes time to convert, consumers want to speak to a real human being to answer their lingering questions, whether they’re shopping for business services, software vendors, logistics providers, or manuf...

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Paid Search for B2B: Five Costly Mistakes to Avoid PAID SEARCH FOR B2B: FIVE COSTLY MISTAKES TO AVOID

blog article

Oct 17, 2018

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to unknowingly make costly mistakes if they don’t set up and manage paid search campaigns with ...

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Building a better B2B content marketing strategy BUILDING A BETTER B2B CONTENT MARKETING STRATEGY

blog article

Oct 15, 2018

MARKETING to business buyers online might seem like one of the most difficult things in the world. There’s a tonne of competition and a whole lot of information out there, and it could be quite confusing for the target audience. Which is why B2B marketers must aim to engage buyers in a way tha...

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Why B2B Marketers Should Shift to a Conversational Voice and How To Do It WHY B2B MARKETERS SHOULD SHIFT TO A CONVERSATIONAL VOICE AND HOW TO DO IT

blog article

Oct 15, 2018

One of the biggest mistakes that B2B marketers make is thinking they sell to an entity rather than a person. B2B is certainly a different audience than B2C, but in the end, it’s people who make the decisions to buy your product or service. And people want to know that your brand is human and a...

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Four great B2B company Instagram accounts & why they work so well FOUR GREAT B2B COMPANY INSTAGRAM ACCOUNTS & WHY THEY WORK SO WELL

blog article

Oct 15, 2018

According to Instagram, there are 25 million business accounts on the platform and 80% of users follow a business on Instagram. Since Instagram hit the 1 billion active monthly users mark back in June that means that there are as many as 800 million pairs of eyes scrolling through pictures posted by...

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Account-based marketing doesn’t need to aim for the sun! ACCOUNT-BASED MARKETING DOESN’T NEED TO AIM FOR THE SUN!

blog article

Oct 15, 2018

Account-based marketing (ABM for short) is a powerful way to break through the noise and hit the big hallmark clients. However, we have started to notice a different need across many of our B2B clients. Many of them sit in this strange place where they don’t want to be hitting the biggest clie...

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Top Lead Generation Tips for Growth Minded Insurance Agencies TOP LEAD GENERATION TIPS FOR GROWTH MINDED INSURANCE AGENCIES

blog article

Oct 11, 2018

Lead generation is essential to insurance based businesses. Without it, you’re left with no avenue for creating and nurturing the relationships that are so valuable to your agency. The problem is that lead generation isn’t always an easy task. In fact, sometimes it’s the most compl...

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ABM: Evolving to a Bright Future ABM: EVOLVING TO A BRIGHT FUTURE

blog article

Oct 11, 2018

The principles of ABM are increasingly integral to B2B marketing.  This is no surprise. ABM’s track record at delivering a higher return on investment than other marketing approaches has been well-cataloged.
But what will be the potential impact of powerful economic, technological,...

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5 Ways to Immediately Boost Account Based Marketing (ABM) 5 WAYS TO IMMEDIATELY BOOST ACCOUNT BASED MARKETING (ABM)

blog article

Oct 11, 2018

What are the five ways you can immediately improve your account based marketing (ABM) and selling? I recently did an interview on CRMRadio.today with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. In the interview, we talk a little shop about the fundamentals of a...

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18 Video Marketing Insights for Social Success 18 VIDEO MARKETING INSIGHTS FOR SOCIAL SUCCESS

blog article

Oct 11, 2018

Lights, camera, video. If there is one thing all brands and marketers should be doing regardless of size, budget, audience, industry, country or social network it’s video marketing. For one, Facebook’s Nicola Mendelsohn predicts that their content will “probably” be “al...

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Marketing Goals Vs. Marketing Strategy MARKETING GOALS VS. MARKETING STRATEGY

blog article

Oct 11, 2018

Getting digital marketing right isn’t always easy especially if that marketing is aimed at the manufacturing and industrial sector, which often involves high-volume, high-cost transactions and very long purchase cycles. The decision-making process in this field is inherently slow, and oftentim...

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7 Ways to Reboot Your Brand’s Content Marketing Strategy 7 WAYS TO REBOOT YOUR BRAND’S CONTENT MARKETING STRATEGY

blog article

Oct 10, 2018

Content is a great way for a brand to demonstrate their relevance, personality, and value. Your content marketing strategy will often need some tweaking, or all out revamping, to remain effective. Here are seven ways to reboot your brand’s content marketing strategy. our value proposition is b...

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The 4 Essentials of an Email Remarketing Campaign THE 4 ESSENTIALS OF AN EMAIL REMARKETING CAMPAIGN

blog article

Oct 10, 2018

Online shopping is rarely a linear process. A customer may visit multiple sites, compare prices, and take days to complete a purchase, even if they’ve already added an item to their cart. This happens more often than you think; some research suggests that abandonment rates surpass 90%. When a ...

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New to B2B Social Media Marketing? Here NEW TO B2B SOCIAL MEDIA MARKETING? HERE'S WHERE TO START

blog article

Oct 09, 2018

It’s the first day of your new job and you’re excited. You open up the laptop and you’re raring to go. You want to make a good early impression, so you arrive at work full of ideas for social posts to publish that day. Timeout! The worst thing you can do is jump right into publishi...

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How To Solve Content Marketing HOW TO SOLVE CONTENT MARKETING'S BIGGEST PROBLEM

blog article

Oct 09, 2018

It all made perfect, rational sense: If you publish lots of relevant content, more people will find you. They’ll consume your content, become interested in your offerings and will do loads of business with you. This philosophy behind content marketing resonated especially well in business-to-b...

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3 Account-Based Tactics for Enterprise Sales 3 ACCOUNT-BASED TACTICS FOR ENTERPRISE SALES

blog article

Oct 09, 2018

There are many reasons B2B revenue teams choose to shift their strategy upmarket. Focusing on larger accounts can produce increased average customer value (ACV), reduce dependency on individual evangelists (which can cause churn when those evangelists change roles), extend your referral network, and...

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4 Strategies to Improve the Quality of B2B Marketing Leads 4 STRATEGIES TO IMPROVE THE QUALITY OF B2B MARKETING LEADS

blog article

Oct 09, 2018

The marketing department is often tasked with more than just maintaining a quality brand reputation. For many organizations, the B2B marketing team is responsible for providing quality inbound leads to the sales team. The key term here is quality. Provide quality leads and the sales team is quiet, p...

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Cold Calling vs. Warm Leads: No Contest COLD CALLING VS. WARM LEADS: NO CONTEST

blog article

Oct 09, 2018

Cold calling used to be the most effective way to attract and engage prospects. Now, however, sales efforts driven by cold calling are simply not as effective in the digital age when compared to warm leads driven by targeted, strategic marketing initiatives. According to HubSpot, 54% more leads are ...

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How To Generate More Leads With Your Website HOW TO GENERATE MORE LEADS WITH YOUR WEBSITE

blog article

Oct 08, 2018

There are some simple ways by which sales lead can be generated. Some companies are already using some of them. You can also engage your web development company on the strategies. So, without further ado, here are some of the ways to generate sales lead with your website. It is very important that y...

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3 Ways To Push Your B2B Business To The Next Level 3 WAYS TO PUSH YOUR B2B BUSINESS TO THE NEXT LEVEL

blog article

Oct 08, 2018

In today’s fast-paced and highly competitive market, innovation is essential for B2B companies if they want to stay relevant. But what qualities make a B2B brand innovative? First of all, a drive for change is necessary for innovation and growth. Sticking to the same strategies is a surefire w...

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5 Steps to Creating a Content Marketing Campaign 5 STEPS TO CREATING A CONTENT MARKETING CAMPAIGN

blog article

Oct 08, 2018

When you begin to create a content marketing campaign, it’s a little like putting together a puzzle piece by piece. You need to start with a solid framework, much like the edge pieces of the puzzle. What gets filled in the middle is all the dynamic data and creative outputs. But you have to st...

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6 Key Factors to Consider Before Deciding Your Digital Marketing Strategy 6 KEY FACTORS TO CONSIDER BEFORE DECIDING YOUR DIGITAL MARKETING STRATEGY

blog article

Oct 08, 2018

The entire brand marketing game has changed drastically over the years, so that the media consumption, which works as a major factor to establish the presence of any brand, product or individual. A major shift in the audience’s preference and taste has been witnessed in the recent time as trad...

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From Outbound Marketing To Inbound Marketing: Why This Shift In Marketing? FROM OUTBOUND MARKETING TO INBOUND MARKETING: WHY THIS SHIFT IN MARKETING?

blog article

Oct 08, 2018

In layman’s terms, inbound marketing is simply focusing on creating customer interest naturally into your services through valuable information aka content. While outbound marketing aims at talking about their particular brand’s product or service, inbound tries to generate the customer&...

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How to develop your marketing budget for 2019 HOW TO DEVELOP YOUR MARKETING BUDGET FOR 2019

blog article

Oct 05, 2018

2018 has been a time of constant change and evolution in marketing tactics. New tools and new tech have brought new approaches and opportunities. There are ever changing algorithms and conflicting information about what works and what doesn’t. While the implementation may change, developing a ...

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Content Marketing Trends Shaping 2018 CONTENT MARKETING TRENDS SHAPING 2018

blog article

Oct 05, 2018

While it may seem like 2018 is flying by, it’s not without first making a mark in the digital world and through offering powerful trends surrounding content marketing and delivery. Whether you are looking to take on a new content strategy for the rest of the year, want to tweak your current pr...

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Why You Should Keep an Eye on Marketing Reporting Platforms in 2019 WHY YOU SHOULD KEEP AN EYE ON MARKETING REPORTING PLATFORMS IN 2019

blog article

Oct 04, 2018

Data visualization and marketing reporting tools go hand-in-hand. Every marketer wants to look at data and toll up every campaign information in a single dashboard. Customized marketing reporting powered by data science and AI/ML helps create impactful reports and save a huge amount of time, money a...

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LinkedIn Is Changing How Sponsored Content Appears on Its Platform LINKEDIN IS CHANGING HOW SPONSORED CONTENT APPEARS ON ITS PLATFORM

blog article

Oct 04, 2018

LinkedIn is making changes on how business users will read/view sponsored content on this highly popular B2B platform. The company states that through the new content design, it intends to help marketers generate highly actionable clicks. LinkedIn is confident that their initiative will help marketi...

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3 Ways to Achieve ABM Success Based on Research 3 WAYS TO ACHIEVE ABM SUCCESS BASED ON RESEARCH

blog article

Oct 03, 2018

In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. There is, of course, a modern twist to them. It reflects today’s technological capabilities as well as marketing&rs...

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The Essential Marketing-for-Leads Formula THE ESSENTIAL MARKETING-FOR-LEADS FORMULA

blog article

Oct 02, 2018

Not every business can or will buy from your company. Gather all the miscellaneous lists of suspects, prospects, and customers at your company and have a third-party list service to help you merge them, purge duplicates, update email and postal addresses and append information such as industry and c...

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WHY FIELD MARKETING IS ON SIRIUSDECISIONS’ RADAR WHY FIELD MARKETING IS ON SIRIUSDECISIONS’ RADAR

blog article

Oct 02, 2018

SiriusDecisions recently published the “Top Five Things CMOs Must Have on Their Radar for 2019 Planning”. Self-described as a “Doppler radar” list for CMOS, the blog includes five areas that marketing leaders should have top of mind going into 2019. Despite being one of the o...

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B2B marketers don B2B MARKETERS DON'T HAVE TIME FOR QUALITY CONTENT

blog article

Oct 01, 2018

The biggest problem that a lot of marketers have in business-to-business (B2B) companies is not necessarily trying to figure out how to harness digital channels to boost the effectiveness of their strategies. It's not having enough time to create the expert content that drives quality interactio...

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Should You Buy B2B Leads in 2018? SHOULD YOU BUY B2B LEADS IN 2018?

blog article

Oct 01, 2018

Not all contact lists are created equal, but if you’re working to grow your B2B lead database, your two options are to buy one or build one. However, with the market changing as quickly as it is combined with the need for startups to hit the ground running, bought lists are becoming more and m...

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5 Ways For Your Sales Team To Get The Exact Content It Needs 5 WAYS FOR YOUR SALES TEAM TO GET THE EXACT CONTENT IT NEEDS

blog article

Sep 30, 2018

Marketing is evolving, and the future of content is outside the marketing department. Right now, your marketing team is key to owning that initiative, but just about every other department in your company can benefit from the content it creates sales in particular. Your sales cycle is bound to be lo...

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Why I Need Your Sales Team for Content Creation WHY I NEED YOUR SALES TEAM FOR CONTENT CREATION

blog article

Sep 28, 2018

Writers are NOT on the front line, working directly with your prospects or customers. That’s a position and perspective reserved for those sweet-talkin’ kings and queens of the prospect pipeline, your sales team. So your sales people are busy trying to make sales. We know. That doesn&rsq...

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Why Customer Reviews are the Frontier of Inbound Marketing WHY CUSTOMER REVIEWS ARE THE FRONTIER OF INBOUND MARKETING

blog article

Sep 28, 2018

The internet is a powerful way to connect with people across the globe. With the world wide web in your back pocket, you have access to the answers to all your questions. The internet also allows your customers to educate themselves before making a purchase. Now, online reviews can answer any questi...

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Building a B2B Social Media Strategy That Supports SEO Objectives BUILDING A B2B SOCIAL MEDIA STRATEGY THAT SUPPORTS SEO OBJECTIVES

blog article

Sep 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. In my experience, some of the most successful B2B digital marketing campaigns can be traced...

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4 key metrics every B2B marketer needs to know to track their LinkedIn success 4 KEY METRICS EVERY B2B MARKETER NEEDS TO KNOW TO TRACK THEIR LINKEDIN SUCCESS

blog article

Sep 27, 2018

As the world’s largest professional network, with more than 560 million users in more than 200 countries and territories worldwide, there’s no doubt you need to have a presence on this platform. LinkedIn is the place to showcase your experience, skills, career achievements and knowledge....

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What B2C marketers can learn from B2B WHAT B2C MARKETERS CAN LEARN FROM B2B

blog article

Sep 27, 2018

There’s a lot of talk in the B2B world about what we can learn from consumer marketers.  We need to treat business buyers as individuals, with their own personas, analyze their digital buyer journeys, and use social media to communicate with them.  And how to speak to buyers like hum...

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Defining the Marketing Qualified Lead in the B2B Context DEFINING THE MARKETING QUALIFIED LEAD IN THE B2B CONTEXT

blog article

Sep 27, 2018

Today, we know that across the B2B sales cycle, the key to driving home a sale is the quality of the leads in your pipeline. Yet, lead qualification seems to be a particularly troublesome pain point for marketers and salespeople alike. As we’ve recently discussed, in order to drive ROI for a b...

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Why Instagram is the New Social Media “Home Base” For Brands WHY INSTAGRAM IS THE NEW SOCIAL MEDIA “HOME BASE” FOR BRANDS

blog article

Sep 27, 2018

For as long as “social media marketing” has been around, Facebook has held the title of most brands’ social media home base. That is, Facebook is the place where they spend the most time, resources and money. Facebook saw a 5.6 percent decline in users between 12 and 17 years old. ...

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4 Key Factors Influencing B2B Buying Behavior 4 KEY FACTORS INFLUENCING B2B BUYING BEHAVIOR

blog article

Sep 26, 2018

In any high-value complex B2B sales environment involving new projects with multiple stakeholders, the buying behaviors and motivations that drive your customer’s decision-making journey are inherently complicated and may be impossible for the average salesperson to ever completely understand....

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Planning a B2B Webinar that Gets Results PLANNING A B2B WEBINAR THAT GETS RESULTS

blog article

Sep 26, 2018

If you put a crossbow to my head, I couldn’t tell you what year I participated in my first webinar and that’s good news for you. That means I’ve been doing this for so long that I have lots of experience to share with you on the subject of planning webinars that get results. Before...

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How To Connect Digital Marketing Efforts With Sales Effectiveness? HOW TO CONNECT DIGITAL MARKETING EFFORTS WITH SALES EFFECTIVENESS?

blog article

Sep 26, 2018

The realm of digital marketing is continuously evolving, equipping marketers for reaching out to their target audience in a hyper-targeted and cost-effective manner. One of the major factors that have made digital marketing the sweet spot for marketers is that it allows them to reach out to their ta...

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The 5 Essential Toolsets for Effective B2B Marketing Lead Generation THE 5 ESSENTIAL TOOLSETS FOR EFFECTIVE B2B MARKETING LEAD GENERATION

blog article

Sep 26, 2018

When 160 multi-industry marketing executives were surveyed on how they intended to invest marketing resources, many cited new marketing technology (MarTech) purchases. The most common technologies demand generation marketers will test and deploy this year include account-based marketing technology (...

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8 B2B DEMAND GENERATION STRATEGIES THAT DRIVE RESULTS 8 B2B DEMAND GENERATION STRATEGIES THAT DRIVE RESULTS

blog article

Sep 25, 2018

In many B2B companies, the marketing and sales teams work in silos. Marketers work tirelessly to attract leads and hand them off to salespeople, who do their best to close the sale but if their goals, lifecycle definitions, processes and technology stacks are misaligned, it could cost the company 10...

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Inbound Marketing Now: 12 Things You Need to Know INBOUND MARKETING NOW: 12 THINGS YOU NEED TO KNOW

blog article

Sep 24, 2018

There’s one thing for sure in the online marketing world: change. It’s constantly reinventing, recycling and regenerating into the next phase. Right when marketing starts to show its wrinkles, in comes a splash from the fountain of youth or some secret anti-aging potion. And a new cycle ...

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7 Email Marketing Trends for 2019 7 EMAIL MARKETING TRENDS FOR 2019

blog article

Sep 24, 2018

If you’re a marketer today, you know that everything digital is in a constant state of flux always updating and changing. As we gather more data, technology, and insights into how different nuances impact our strategies concerning everything from the tools we use to conduct business to the way...

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Marketing and Sales Tips From Inbound18 MARKETING AND SALES TIPS FROM INBOUND18

blog article

Sep 24, 2018

I took my annual pilgrimage to the Inbound Conference during the week of September 4th. The week began with the Hubspot Partner Day event on Tuesday. This day provided me with the opportunity to meet with other partners and gain a preview of the new Hubspot’s marketing plans and their newly re...

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6 Criteria to Look for in an Account-Based Marketing Platform 6 CRITERIA TO LOOK FOR IN AN ACCOUNT-BASED MARKETING PLATFORM

blog article

Sep 22, 2018

Perhaps the most universal challenge facing marketing and sales teams today is the disconnect between strategy and technology. Adopting a target account strategy is a no-brainer for most organizations. It only makes sense to dedicate a subset of your resources to the companies that are most likely t...

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Why are good B2B copywriters so damned hard to find? WHY ARE GOOD B2B COPYWRITERS SO DAMNED HARD TO FIND?

blog article

Sep 21, 2018

There’s no doubt about it; B2B writing is a sought-after skill right now. Like, desperately sought-after.
Alongside all the brands looking to strengthen their in-house teams, most of the top B2B agencies are on a constant hunt for writers and editors to develop their clients’ next...

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5 reasons HubSpot is your perfect account-based marketing ally 5 REASONS HUBSPOT IS YOUR PERFECT ACCOUNT-BASED MARKETING ALLY

blog article

Sep 21, 2018

We’ve managed a lot of creative inbound marketing campaigns at Six & Flow, connecting clients with highly targeted leads, finding the right customers for them and accelerating business growth. For us, though, there’s little more exciting than going whale hunting with our clients. Obv...

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Smart B2B Marketing Trends That Will Drive Business Growth This Year SMART B2B MARKETING TRENDS THAT WILL DRIVE BUSINESS GROWTH THIS YEAR

blog article

Sep 20, 2018

So you want to grow your business this year using new and improved smart B2B marketing trends? In the competitive landscape, especially in the B2B space, it is of the utmost importance to stay current with trends to maximize your selling power and your reach. In this blog post, I’m going to sh...

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Smart B2B Marketing Trends That Will Drive Business Growth This Year SMART B2B MARKETING TRENDS THAT WILL DRIVE BUSINESS GROWTH THIS YEAR

blog article

Sep 20, 2018

So you want to grow your business this year using new and improved smart B2B marketing trends? In the competitive landscape, especially in the B2B space, it is of the utmost importance to stay current with trends to maximize your selling power and your reach. In this blog post, I’m going to sh...

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B2B marketing rules of engagement B2B MARKETING RULES OF ENGAGEMENT

blog article

Sep 20, 2018

In B2B marketing, there are marketing strategies which should be followed for success. Robert Green outlines his go-to rules  Words are weird. In a bizarre turn of phrase, one of the marketing trades recently likened the chasm between B2B and B2C practices to a new Cold War with talk of ‘...

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Seven Examples of Outstanding B2B Marketing Campaigns SEVEN EXAMPLES OF OUTSTANDING B2B MARKETING CAMPAIGNS

blog article

Sep 20, 2018

MarTech Series is doing a unique feature on B2B marketing campaigns that really stood out. Our intent is to help the marketing community propel their campaigns in the right direction with content that resonates. Beerud Sheth, Co-Founder, and CEO, Gupshup, spoke exclusively to MarTech Series sharing ...

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B2B marketers lack the skills necessary for the future B2B MARKETERS LACK THE SKILLS NECESSARY FOR THE FUTURE

blog article

Sep 19, 2018

The majority of B2B marketing teams do not have the skills they need to support the face-paced change ahead of them, a report by B2B Marketing and Clarasys has revealed. According to the industry survey, 70% of B2B marketers consider transformation a top priority, with the same amount of increasing ...

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4 B2B marketing trends you can’t afford to miss in 2018 4 B2B MARKETING TRENDS YOU CAN’T AFFORD TO MISS IN 2018

blog article

Sep 19, 2018

Whether you do your own marketing, or you work with a b2b marketing agency, trends are always important. You might not follow them all, but it is good to be aware of them and to help them inspire your decisions.  And you also might find a firm direction for the future of your business in one of...

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Importance of Having Influencers Involved in Your Content IMPORTANCE OF HAVING INFLUENCERS INVOLVED IN YOUR CONTENT

blog article

Sep 19, 2018

What did you want to be when you grew up? A doctor? A teacher? A lawyer? If you asked a child this question today, odds are you wouldn’t hear any of those responses. In a recent survey, 75% of children said that they want to grow up to be a vlogger or in other words, an influencer. Of course, ...

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8 Inbound Marketing Hacks Your B2B Company Should Be Using 8 INBOUND MARKETING HACKS YOUR B2B COMPANY SHOULD BE USING

blog article

Sep 18, 2018

The B2B marketing landscape has changed dramatically over the past few years. Digitalization has taken the B2B journey online and empowered buyers to self-educate and collaborate with their peers before ever speaking to a sales or marketing person. This shift has put increased pressure on B2B market...

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Why Many B2B Marketers Struggle With CRM Integrations WHY MANY B2B MARKETERS STRUGGLE WITH CRM INTEGRATIONS

blog article

Sep 18, 2018

Marketers experience all kinds of data-driven pains. According to a new study, many business-to-business marketers (B2B) are having issues with leveraging their customer relationship data. In a survey of 250 US B2B sales and marketing professionals conducted by Dun & Bradstreet, about four in 10...

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ARE YOU UP TO SPEED WITH GOOGLE ARE YOU UP TO SPEED WITH GOOGLE'S LATEST MARKETING OPTIONS?

blog article

Sep 17, 2018

Dr Dave Chaffey delves into the latest updates to Google's marketing tools, including Ads, Shopping and Amazon Advertising. Read more. It used to be that changes Google's organic search algorithms were in-constant flux, but in 2018, the main visible changes have been in the paid media world ...

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Your Three-Step Approach to Account-Based Marketing Success YOUR THREE-STEP APPROACH TO ACCOUNT-BASED MARKETING SUCCESS

blog article

Sep 17, 2018

Consumers, the thinking goes, want to forge personal connections with brands through a series of connection points, typically consulting with friends and family for second (or third) opinions. Their path to purchase looks less like a straight line and more like a circular pattern of touchpoints. B2B...

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In-House Marketing vs. Hiring a Marketing Agency IN-HOUSE MARKETING VS. HIRING A MARKETING AGENCY

blog article

Sep 16, 2018

You’ve had a world-shaking business idea. You created a unique product or service that solves an unaddressed customer pain point, and now your organization is ready to take the company live and start making a difference for your target audience. Now it’s all about bridging the gap betwee...

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How B2B ad campaigns can arm your sales team with more opportunities HOW B2B AD CAMPAIGNS CAN ARM YOUR SALES TEAM WITH MORE OPPORTUNITIES

blog article

Sep 14, 2018

Some B2B companies spend a lot of money on advertising that does not lead to a specific business outcome. Here are three ways to focus budgets where they can make the most impact and reach key buyers. In B2B marketing the difference between winning and losing deals comes down to the ability to targe...

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How to Build a Modern Career in Marketing HOW TO BUILD A MODERN CAREER IN MARKETING

blog article

Sep 14, 2018

Among the plethora of reasons to study marketing and ways to channel your creativity and discipline, marketing offers you one key thing: flexibility. Every company, every brand, and every name out there hoping to make it, needs marketing experts. You can be one of them. With a degree in marketing, y...

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Account-Based Marketing: Don’t Start Until You Do These Five Things ACCOUNT-BASED MARKETING: DON’T START UNTIL YOU DO THESE FIVE THINGS

blog article

Sep 14, 2018

To complete a purchase, businesses require an estimated 6.8 stakeholders to approve an increase from an average of  5.4 stakeholders in 2014, according to the Harvard Business Review. That is why many companies must learn as much as possible about prospects in high-potential accounts and use th...

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How Exclusive B2B Content Can Increase Your Leads and Email List HOW EXCLUSIVE B2B CONTENT CAN INCREASE YOUR LEADS AND EMAIL LIST

blog article

Sep 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? If you know content can help you reach more of your target audience, there are some ways you can increase the value of your cont...

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WHY ABM IS A MUST HAVE FOR B2B MARKETERS WHY ABM IS A MUST HAVE FOR B2B MARKETERS

blog article

Sep 13, 2018

A couple of weeks ago, I was a guest on the Renegade Thinkers Unite podcast series that has hosted prominent marketing leaders such as Salesforce CMO, Simon Mulcahy, and Janine Pelosi, CMO at Zoom. I talked with marketing influencer and host, Drew Neisser, about the world of Account-Based Marketing ...

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15 Tactics for Successful B2B Social Media Marketing 15 TACTICS FOR SUCCESSFUL B2B SOCIAL MEDIA MARKETING

blog article

Sep 13, 2018

For 20% of B2B marketers, social media is one of the top three sources for qualified leads, according to the Chief Marketer B2B Lead Gen Outlook report. The role of social media in demand generation has evolved to encompass targeted lead generation, influencer outreach, lead nurturing, social listen...

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WHY YOU SHOULD SCALE YOUR BUSINESS WITH THE HUBSPOT GROWTH SUITE WHY YOU SHOULD SCALE YOUR BUSINESS WITH THE HUBSPOT GROWTH SUITE

blog article

Sep 13, 2018

At INBOUND 2018, HubSpot officially announced the expansion of their Marketing, Sales and Service Hubs into enterprise-tier offerings. With this expansion, HubSpot's product offerings and capabilities can now grow with a small- to medium-sized business and transition them into a large-scale oper...

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It’s Time to Expand Social Media as a Business Value Beyond Marketing IT’S TIME TO EXPAND SOCIAL MEDIA AS A BUSINESS VALUE BEYOND MARKETING

blog article

Sep 13, 2018

Many B2B companies are raising their brand value with social media marketing. Ignoring the most dynamic aspect of online marketing could actually result in diminishing brand-value and lost opportunities in sales. According to Hootsuite, social is mission critical for now and the months to come. In t...

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5 ways B2B marketing leaders can overcome the talent shortage 5 WAYS B2B MARKETING LEADERS CAN OVERCOME THE TALENT SHORTAGE

blog article

Sep 12, 2018

Building a competitive, top-notch marketing organization requires having a consistent and talented staff in place. Here's how and why you need to be continually scouting for the best and brightest marketing talent. Like many B2B organizations prospering from this strong business cycle, my team a...

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The 4 Values of an Effective B2B Marketer THE 4 VALUES OF AN EFFECTIVE B2B MARKETER

blog article

Sep 12, 2018

There has been a lot of chatter on the topic of purpose-driven brands lately. Rightfully so. Every brand should endeavor to document their purpose and revisit it regularly. A clear purpose can galvanize disparate teams and customers around a common cause. But in a service-based business, success is ...

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3 Ways to Improve ROI for Your B2B SEO Strategy 3 WAYS TO IMPROVE ROI FOR YOUR B2B SEO STRATEGY

blog article

Sep 11, 2018

It’s no secret measuring the success of a B2B SEO program can be tricky. B2B buying cycles can take up to 18 months, multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts. While SEO isn’t alone i...

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3 Psychology Principles for B2B Marketers 3 PSYCHOLOGY PRINCIPLES FOR B2B MARKETERS

blog article

Sep 11, 2018

We only buy products and services from people and companies we trust. However, in today’s marketing-flooded and sales-saturated society, people have an inherent fear of being sold. We’ve all been sold products and services that didn’t live up to the hype. So, as marketers, what are...

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10 E-commerce Tools That Will Boost Your Sales 10 E-COMMERCE TOOLS THAT WILL BOOST YOUR SALES

blog article

Sep 11, 2018

No, I’m not here to give you a list of tools that you’ll skim through and forget about in the next 30 seconds. No soft peddling WordPress plugins, social media or content generator apps in the guise of influencing or assisting conversions. This post means business. I'm not going to p...

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Beware the curse of B2B marketing BEWARE THE CURSE OF B2B MARKETING

blog article

Sep 10, 2018

There's a curse plaguing B2B marketing. Brian Macreadie divulges the remedies to cure the problem. In a few minutes, I'll share a nasty little curse that can harm us, B2B marketers, if we're not careful. I’ll show you some of the tell-tale signs that you’ve been afflicted by ...

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Fall Is Coming: A Seasonal Marketing Strategy for Small Business Owners FALL IS COMING: A SEASONAL MARKETING STRATEGY FOR SMALL BUSINESS OWNERS

blog article

Sep 09, 2018

Fall gives us cooler weather, pumpkin-spice lattes, and perhaps the greatest gift of them all: the holiday shopping season. From local festivals to online-shopping events dedicated to supporting small-business owners, now is your time to shine. (And rake in the revenue like fall leaves.) But if you ...

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How to Create the Perfect Landing Page for your Email Marketing Campaign HOW TO CREATE THE PERFECT LANDING PAGE FOR YOUR EMAIL MARKETING CAMPAIGN

blog article

Sep 09, 2018

With 50% of customers preferring to hear from brands through emails and 85% of promotional emails reaching the customer’s inbox now, it has become imperative for businesses to design an email campaign that not only resonates with the subscribers but has the capability to drive traffic and conv...

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7 Facebook Retargeting Tactics You Must Try 7 FACEBOOK RETARGETING TACTICS YOU MUST TRY

blog article

Sep 09, 2018

Retargeting on Facebook is a super-powerful way to turn your site visitors into converted users who sign up, subscribe, download an ebook, make a purchase, or whatever it is you are trying to achieve with your website and marketing efforts. Retargeting, in general, is so useful because returning vis...

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How to Improve Your Launch with a Strong Influencer Marketing Strategy HOW TO IMPROVE YOUR LAUNCH WITH A STRONG INFLUENCER MARKETING STRATEGY

blog article

Sep 09, 2018

Does your B2B product launch strategy need a little pizzazz? If you're looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key.  We've seen impressive results when we incorporate influencer marketing tactics into product launches....

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How to generate B2B leads? 4 tips to follow HOW TO GENERATE B2B LEADS? 4 TIPS TO FOLLOW

blog article

Sep 06, 2018

With changing times, the purchasing behavior of B2B buyers has also evolved. Nowadays, CEOs and VPs make purchase decisions online and more often their decisions are influenced by social media. Here are four tips that will help you to quickly generate B2B leads: Remain omnipresent in the minds of cu...

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How to Get the Most from Your B2B Marketing Partner HOW TO GET THE MOST FROM YOUR B2B MARKETING PARTNER

blog article

Sep 06, 2018

Your company has recently hired a B2B marketing agency to help build brand awareness, redesign your website, generate leads or produce thought leadership content. This can be an exciting time since this marketing agency can help your company identify new business development opportunities, close new...

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B2B influencer marketing B2B INFLUENCER MARKETING

blog article

Sep 06, 2018

How do you go about creating an effective influencer-marketing campaign for a B2B brand? The first step is to fully appreciate the significant differences between business-to-consumer (B2C) and business-to-business (B2B) marketing. Here’s a great analogy that will set these two disciplines apa...

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Should You Outsource Your Content Writing? SHOULD YOU OUTSOURCE YOUR CONTENT WRITING?

blog article

Sep 06, 2018

A successful industrial marketing program depends on fresh content that engages your audience and sells your business. For many manufacturers, however, developing that content without detracting from operations and draining financial resources can be a challenge. As a result, manufacturers inevitabl...

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9 Places B2B Marketers Might Miss Link Building Opportunities 9 PLACES B2B MARKETERS MIGHT MISS LINK BUILDING OPPORTUNITIES

blog article

Sep 04, 2018

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program. He...

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9 B2B Sales Closing Techniques You Can Use Today 9 B2B SALES CLOSING TECHNIQUES YOU CAN USE TODAY

blog article

Sep 04, 2018

First things first: People buy from people first, product second, according to Director of Sales Steve Wernke. They want to feel good about who they’re buying from, and they want to walk away feeling good. As they negotiate, they want to feel like they won. So how can you make sure your custom...

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How to Breathe New Life Into Old Content HOW TO BREATHE NEW LIFE INTO OLD CONTENT

blog article

Sep 04, 2018

How many pieces of content has your company published? I’m talking about every format blog posts, social media posts, white papers, case studies, eBooks, interviews, podcasts, videos, infographics the works. Is it 1,000 pieces of content? 3,000? More? It’s probably a pretty hefty pile of...

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Five B2B Marketing Trends That Will Drive Ecommerce FIVE B2B MARKETING TRENDS THAT WILL DRIVE ECOMMERCE

blog article

Sep 04, 2018

Recent years have seen an explosion of direct online sales in the global B2B sector. The shift from brick-and-mortar to e-commerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Giants like Amazon have also launched Amazon Business to ...

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Epicor looks to technology as lines blur between B2B and B2C marketing EPICOR LOOKS TO TECHNOLOGY AS LINES BLUR BETWEEN B2B AND B2C MARKETING

blog article

Sep 04, 2018

Business software provider, Epicor, has its eyes trained firmly on the future and the future is AI-powered technology. Following a successful 60-day trial of an artificial intelligence-powered chatbot in a single location, which returned eight times the investment in 60 days, Epicor is setting its s...

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How Long Does Inbound Marketing Take? HOW LONG DOES INBOUND MARKETING TAKE?

blog article

Sep 02, 2018

If you work with clients who are curious about inbound marketing you’ve probably heard them ask how long it takes. You might tell them that it takes a number of months before you actually start seeing a return. And, you might feel a little uneasy about giving them an exact date when they&rsquo...

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8 Effective B2B Lead-Generation Strategies for Your Blog 8 EFFECTIVE B2B LEAD-GENERATION STRATEGIES FOR YOUR BLOG

blog article

Aug 30, 2018

In the modern digital marketing landscape, it takes as many as 13 touch points to turn a targeted visitor into a qualified lead. An estimated 57% of the buyer’s journey happens before the business buyer reaches out. Numbers like these, along with the real people behind them, emphasize a very i...

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8 INBOUND TACTICS FOR ACCOUNT-BASED MARKETING 8 INBOUND TACTICS FOR ACCOUNT-BASED MARKETING

blog article

Aug 30, 2018

Remember, account-based marketing is an approach to marketing in which you send highly tailored messages to a select group of targeted accounts who are a good fit for your company. Rather than waiting for those leads to come to you, ABM meets them where they are in order to demonstrate how well your...

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How using intent signals can improve your B2B sales process HOW USING INTENT SIGNALS CAN IMPROVE YOUR B2B SALES PROCESS

blog article

Aug 30, 2018

B2B or business-to-business sales is complex. There are too many variables that need to be controlled in order to make a successful sale. Most salespeople undertake random cold calling, emailing with the hope that people will reply and jump on to what they have to offer. The missing piece these sale...

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What is Demand Generation Marketing and How Can Interactive Content Support It? WHAT IS DEMAND GENERATION MARKETING AND HOW CAN INTERACTIVE CONTENT SUPPORT IT?

blog article

Aug 28, 2018

When your non-marketing friends are asked to describe what they think of when they hear marketing, most of them will describe flashy billboards, the direct mail campaigns that overflow their mailboxes, and the promotional emails that pack their personal email inbox. But what they don’t know is...

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CMO Insights: How to Use Emotional Marketing in Every Step of the Customer Journey CMO INSIGHTS: HOW TO USE EMOTIONAL MARKETING IN EVERY STEP OF THE CUSTOMER JOURNEY

blog article

Aug 28, 2018

Marketers have been working to appeal directly to their customers’ emotional states, needs and aspirations since realizing doing so would have a direct impact on the customer journey. Research conducted by Forrester and moment stated that the number one driver of a great customer experience is...

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Top Five Things CMOs Must Have on Their Radar for 2019 Planning TOP FIVE THINGS CMOS MUST HAVE ON THEIR RADAR FOR 2019 PLANNING

blog article

Aug 28, 2018

With planning season underway for many b-to-b organizations, marketing leaders have a lot on their minds. Not only are they dealing with the challenges of leading their teams day in and day out, but they also have to manage the expectations of the business, which means anticipating what lies ahead a...

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Brand and Communications Planning for 2019: Five Key Issues BRAND AND COMMUNICATIONS PLANNING FOR 2019: FIVE KEY ISSUES

blog article

Aug 27, 2018

Understanding the impact of the brand on business results. Many organizations have made huge investments in marketing automation to track and measure their demand processes. This often coincides with a reduction in brand and communications spend because of a misperception that these areas are not re...

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How to Keep B2B Marketing Simple and Focused HOW TO KEEP B2B MARKETING SIMPLE AND FOCUSED

blog article

Aug 27, 2018

Since I started in media over 20 years ago, I’ve been hearing the same thing from my B2B clients: “I can’t prove our efforts are having any impact on the business.” Or to quote the overused Wanamaker quote, “Half the money I spend on advertising is wasted; the trouble i...

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Does Demand Generation Really Generate Demand? DOES DEMAND GENERATION REALLY GENERATE DEMAND?

blog article

Aug 25, 2018

“In B2B, demand generation is typically a misnomer. Marketers capture demand vs. generate it.” What does that mean exactly? I haven’t asked Joe directly, but I believe he means that, in the absence of a genuine need for a product or solution, marketing rarely creates that need. Mor...

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How to Use B2B Marketing Automation to Personalize the Customer Experience HOW TO USE B2B MARKETING AUTOMATION TO PERSONALIZE THE CUSTOMER EXPERIENCE

blog article

Aug 23, 2018

Deliver the right message to the right customer at the right time.” If you’ve been hanging around marketing particularly B2B marketing for any length of time, you’ve probably heard one version or another of that statement. We are so close to achieving it. Through a blend of marketi...

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The Best Kept Content Marketing Secrets Exposed THE BEST KEPT CONTENT MARKETING SECRETS EXPOSED

blog article

Aug 23, 2018

As we come to the end of summer, consumers are looking ahead to the holiday season, but the upcoming months are more than just pumpkins and holiday decorations. For brands, it’s a time to reflect on what has worked for their business’ content marketing strategy and determine what they ne...

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The 5 Influencer Marketing Strategy Mistakes You Need to Avoid THE 5 INFLUENCER MARKETING STRATEGY MISTAKES YOU NEED TO AVOID

blog article

Aug 23, 2018

In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. That is why there are still many questions, like what is influencer marketing, why is it so effective, and what influencer marketing strategy mistakes should you avoid in order to get the best resul...

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Revenue Growth is Best Pursued Indirectly REVENUE GROWTH IS BEST PURSUED INDIRECTLY

blog article

Aug 23, 2018

Most marketers will say that the “prime directive” of marketing is to drive revenue growth. But in reality, revenue growth is a by-product of creating value for customers and providing great customer experiences. Paradoxically, the best way to grow revenue is by not making revenue growth...

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4 SAAS MARKETING PROS REVEAL WHY SOFTWARE IS ESSENTIAL TO DEMAND GENERATION 4 SAAS MARKETING PROS REVEAL WHY SOFTWARE IS ESSENTIAL TO DEMAND GENERATION

blog article

Aug 23, 2018

If you've fully optimized your marketing and sales funnel, it might be time to start implementing a demand generation program. Once your funnel is operating efficiently, demand generation is a great way to start accelerating your pipeline and building on top of your current success. This can ent...

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4 ROCKSTAR ACCOUNT-BASED MARKETING TACTICS 4 ROCKSTAR ACCOUNT-BASED MARKETING TACTICS

blog article

Aug 22, 2018

The growth of Account-Based Marketing (ABM) is undeniable; legions of marketing and sales teams are getting on board. And they all want their ABM programs to stand out and take center stage with fans clamoring for their company’s products or services. But there’s one universal question: ...

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14 Lead Generation Tips To Drive Growth In 2018 14 LEAD GENERATION TIPS TO DRIVE GROWTH IN 2018

blog article

Aug 22, 2018

Ahh, lead generation. It’s where it all starts. To grow your business, you need customers. To find customers, you first have to generate leads who have the potential to become them. So, what is lead generation? Simply put, the tactics that you engage in to find and bring new leads into your le...

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How to Survive the Transition to Account-Based Sales Development HOW TO SURVIVE THE TRANSITION TO ACCOUNT-BASED SALES DEVELOPMENT

blog article

Aug 21, 2018

Has hitting reset ever been easy? In sales, you can have the most productive month of your career, creating pipeline and accruing revenue so far beyond your goals that you think you’ve peaked. And then your numbers reset to zero when the next month comes. You’re back to square one, and s...

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How to Effectively Set Up Your Website to Collect New Leads HOW TO EFFECTIVELY SET UP YOUR WEBSITE TO COLLECT NEW LEADS

blog article

Aug 21, 2018

Content has always been a very important component of inbound marketing, and now more so with Google’s algorithm that reward fresh, relevant content. Without good content, it is hard to drive visitors to your website or convert them into leads. When we speak about quality content, we are actua...

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5 Ways B2B Marketing is Changing 5 WAYS B2B MARKETING IS CHANGING

blog article

Aug 20, 2018

Traditional business-to-business (B2B) marketing relies on the use of blogs, white papers, webinars, trade shows, and email campaigns to drive success in providing your products to other businesses. But as the face of B2B continues to change, it's more important than ever that your company stays...

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How To Get The Most Out Of LinkedIn For Middle-Market B2B Marketers HOW TO GET THE MOST OUT OF LINKEDIN FOR MIDDLE-MARKET B2B MARKETERS

blog article

Aug 20, 2018

My team at ParadigmNEXT is always looking for new ways to engage customers and has always enjoyed the spoils of targeted outreach via LinkedIn. It’s no surprise that mainstream businesses are taking notice. With the new user interface and added functionality to filter results, the professional...

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USA B2B Publishing Market 2018 – Adobe, Aquafadas, Yudu, Magplus, Quark, Pagesuite, Xerox USA B2B PUBLISHING MARKET 2018 – ADOBE, AQUAFADAS, YUDU, MAGPLUS, QUARK, PAGESUITE, XEROX

blog article

Aug 20, 2018

An extensive analysis of USA B2B Publishing  Market has been encapsulated on the basis of estimation of key market segments in the forecast horizon. In addition, the technological developments that took place in the market and those predicted to take place in coming years have also been outline...

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Shortcut Guide to Creating SEO Content SHORTCUT GUIDE TO CREATING SEO CONTENT

blog article

Aug 19, 2018

It’s important for SEO and content marketers to understand that content and SEO go hand-in-hand, Oftentimes, each is only concerned with their respective area of focus. Without coupling the two, marketers are missing out on the opportunity to achieve maximum effectiveness. Understanding the pr...

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How to Define Your Brand Voice HOW TO DEFINE YOUR BRAND VOICE

blog article

Aug 18, 2018

Creating your brand identity involves many different facets including the logo, taglines, website colors and brand voice. Every brand has a voice. Your brand is unique, so your brand voice should be too. Your brand voice is the constant personality you use when communicating your message to the worl...

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Why You Should Send Your Next Promotional Email at Midnight WHY YOU SHOULD SEND YOUR NEXT PROMOTIONAL EMAIL AT MIDNIGHT

blog article

Aug 16, 2018

When a politician changes their position on a policy question, we call them a flip-flopper. And we don’t trust them. But changing your position on an issue based on new evidence is a sign of progress and wisdom. And not just for politicians, for all the rest of us. For a long time, when it cam...

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Google Research: User Satisfaction and Trust GOOGLE RESEARCH: USER SATISFACTION AND TRUST

blog article

Aug 16, 2018

The quality raters guidelines focus on technical activities that a typical site visitor wouldn’t engage in. Who clicks on a video to test if it works? Yet one of the goals of these tests is to identify sites with the good user experience. In section 4.1, titled Characteristics of High-Quality ...

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The Drum and Gyro launch survey to explore the world of account-based marketing THE DRUM AND GYRO LAUNCH SURVEY TO EXPLORE THE WORLD OF ACCOUNT-BASED MARKETING

blog article

Aug 16, 2018

In the B2B world, there is more to account-based marketing (ABM) than just focusing on the right accounts to target. The Drum, in partnership with Gyro, is launching a research survey on ABM in the UK and the US to explore how ABM has evolved since its early days. According to Adryanna Sutherland, G...

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What makes a great B2B marketer? WHAT MAKES A GREAT B2B MARKETER?

blog article

Aug 16, 2018

Strong Business-2-Business (B2B) marketers are a rare breed. I've met many of them globally and over the years I've noticed a few characteristics that set the strong, talented and effective ones apart from the rest. In order to analyze what makes them outstanding B2B marketers though, we nee...

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Where Storytelling Fits in Account-Based Marketing WHERE STORYTELLING FITS IN ACCOUNT-BASED MARKETING

blog article

Aug 16, 2018

It seems that wherever you look, you will run into the latest business buzzword storytelling. But is storytelling just a fad or does it have a practical role when your demand-gen model shifts from lead-based content marketing to ABM? I am here to tell you that storytelling is not a fad. In fact, hum...

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How to Measure the ROI of Your B2B Content Marketing Campaigns HOW TO MEASURE THE ROI OF YOUR B2B CONTENT MARKETING CAMPAIGNS

blog article

Aug 16, 2018

Many companies these days see the benefits of content marketing. But, although content marketing's popularity (and necessity) continue to increase in the eyes of B2B marketers, 47% of them say they do not measure their content marketing ROI. Of those who don't measure the returns of their co...

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3 Daily Activities This B2B Marketer Can’t Do Without 3 DAILY ACTIVITIES THIS B2B MARKETER CAN’T DO WITHOUT

blog article

Aug 16, 2018

I’m a creature of habit. In my first job out of college, I had a routine: wake up, drink coffee, go to work, exercise, work some more, then head home. I dutifully followed this routine without thinking about it. Recently, I took a more intentional approach to my routine. I identified activitie...

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9 Tools To Use For Your Video Marketing 9 TOOLS TO USE FOR YOUR VIDEO MARKETING

blog article

Aug 15, 2018

With a 17% increase in video usage since last year and a total of 500 million hours’ worth of videos watched on YouTube every day, the video is an essential part of a modern content marketing strategy. For many industrial marketers, however, getting started with video marketing can be a bit da...

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How to use LinkedIn outreach in your account-based marketing strategy HOW TO USE LINKEDIN OUTREACH IN YOUR ACCOUNT-BASED MARKETING STRATEGY

blog article

Aug 15, 2018

Account-based marketing (ABM) has become common practice in recent years. Indeed, there are now entire teams and job roles dedicated to the practice. According to ITSMA, 87% of marketers say the ROI from ABM outperforms other marketing channels. This alone shows the power of this 'long-play'...

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5 Reasons Video is the Best Choice for Account-Based Marketing 5 REASONS VIDEO IS THE BEST CHOICE FOR ACCOUNT-BASED MARKETING

blog article

Aug 15, 2018

It seems that wherever you look, you will run into the latest business buzzword storytelling. But is storytelling just a fad or does it have a practical role when your demand-gen model shifts from lead-based content marketing to ABM? I am here to tell you that storytelling is not a fad. In fact, hum...

Read More

The brave new world of account-based marketing THE BRAVE NEW WORLD OF ACCOUNT-BASED MARKETING

blog article

Aug 15, 2018

Account-based marketing (ABM) has blown up in the last two years, promising to recalibrate business communications to be more personable and contextually relevant, leading to better ROIs. But as with any shiny new toy, defining exactly what ABM is can be fraught with problems. The Drum, in associati...

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How To Tap Into Your Creative Brain and Improve Your Marketing HOW TO TAP INTO YOUR CREATIVE BRAIN AND IMPROVE YOUR MARKETING

blog article

Aug 15, 2018

One of the most common complaints we hear about blogs here at CEM is “I’m just not creative enough to keep up with it.” This is one of the most oft-cited reasons that people don’t tend to their business blogs. It’s true that coming up with content ideas each week can be...

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What role do Digital Influencers play in a Campaign Strategy? WHAT ROLE DO DIGITAL INFLUENCERS PLAY IN A CAMPAIGN STRATEGY?

blog article

Aug 15, 2018

Every marketing strategy, whether Traditional or Digital, needs to highly consider implementing Influencer marketing. Influencer marketing is considered to be the most important part of any marketing strategy. It is usually defined by a brand collaborating with a digital influencer to market/promote...

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Written Content Still Matters in B2B Marketing WRITTEN CONTENT STILL MATTERS IN B2B MARKETING

blog article

Aug 14, 2018

Unless you’ve been completely off the grid for the past several years, you’re well aware that the popularity of video content has exploded. eMarketer recently estimated that U.S. adults now spend over an hour per day watching videos on digital devices. Omnicore has reported that in early...

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Account-based marketing – time for some honest re-evaluation? ACCOUNT-BASED MARKETING – TIME FOR SOME HONEST RE-EVALUATION?

blog article

Aug 14, 2018

ABM is on the rise, but how can we address its emerging concerns? Clive Armitage provides insight and actionable suggestions The last two years have seen a meteoric rise in interest in and adoption of account-based marketing.   Why? Well, just google ABM and ROI and you will be inundated w...

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How Product Bundling Can Boost Your E-Commerce Sales HOW PRODUCT BUNDLING CAN BOOST YOUR E-COMMERCE SALES

blog article

Aug 13, 2018

Have you ever upgraded to a large popcorn or drink at the movies, merely because the helpful clerk pointed out that it’s “only 25 cents more?” Have you ever grabbed the shampoo and conditioner combo that was cellophane-wrapped together, because it was simpler than sorting through a...

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How to Create and Utilize Evergreen Content HOW TO CREATE AND UTILIZE EVERGREEN CONTENT

blog article

Aug 13, 2018

Content marketing is one of the best long-term marketing strategies that you and your marketing team can employ. However, not all types of content will have the desired effect or be as valuable to your audience as the next. Learning to create strong, valuable, content that stands the testament of ti...

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5 LinkedIn Marketing Tools to Productively Build a Brand Presence 5 LINKEDIN MARKETING TOOLS TO PRODUCTIVELY BUILD A BRAND PRESENCE

blog article

Aug 13, 2018

It doesn’t matter if your product and brand are world-class if no one knows who you are and how to connect with you. That’s why PR is critical to any company’s existence. But PR in today’s landscape requires a different approach. Simply pouring money into PR initiatives don&r...

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Tips and Technologies That Will Help Improve the Customer Experience TIPS AND TECHNOLOGIES THAT WILL HELP IMPROVE THE CUSTOMER EXPERIENCE

blog article

Aug 13, 2018

The notion of customer experience has always been hugely important, but it does feel that lately, its importance is bigger than ever. Perhaps it’s the changing customer expectations expecting speedier deliveries, more personalized experiences, and so on. Or maybe it’s because of the bigg...

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Why One-Logo Brands Can’t Survive in the Digital Age WHY ONE-LOGO BRANDS CAN’T SURVIVE IN THE DIGITAL AGE

blog article

Aug 13, 2018

Brands across the globe know that being active on social media is a must. Most give it a high priority from the start, and why wouldn’t they it’s the most accessible way to reach customers in the place they’re already hanging out. But in today’s digitally-driven world, first ...

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How Artificial Intelligence Can Create a Compelling Customer Experience HOW ARTIFICIAL INTELLIGENCE CAN CREATE A COMPELLING CUSTOMER EXPERIENCE

blog article

Aug 13, 2018

The concept of artificial intelligence was the stuff of science fiction in the early days and became popular when anthropomorphic robots were featured on literature and eventually the silver screen. With technology making amazing things happen over the years, science fiction has now become reality. ...

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What Instagram’s New Update Means For B2B Marketers WHAT INSTAGRAM’S NEW UPDATE MEANS FOR B2B MARKETERS

blog article

Aug 13, 2018

Instagram is an increasingly popular channel amongst social media users. Whilst it is traditionally seen as a B2C social platform, it also has big potential for B2B marketers. And like any app, it’s constantly changing and updating its algorithm and features. Big updates have recently opened u...

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The B2B marketing AI revolution: Hype 1, Reality 0 THE B2B MARKETING AI REVOLUTION: HYPE 1, REALITY 0

blog article

Aug 12, 2018

We’ve all read the headlines and listened to the hype: the fourth industrial revolution is upon us AI is here, the world is changing before our eyes, many jobs will disappear and new ones will emerge. In short, the world will never be the same again. But in B2B, where’s the evidence of t...

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5 Ways That Facebook Groups Can Help Marketers Thrive 5 WAYS THAT FACEBOOK GROUPS CAN HELP MARKETERS THRIVE

blog article

Aug 10, 2018

With changes to Facebook's News Feed shrinking organic reach to minuscule levels, it's clear that marketers need to diversify their approach in order to offset traffic losses and better protect against future updates. And while paying for Facebook ads is always an option (one that you should...

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People Now Decide How They Want to Receive a Company’s Marketing Messages PEOPLE NOW DECIDE HOW THEY WANT TO RECEIVE A COMPANY’S MARKETING MESSAGES

blog article

Aug 10, 2018

Just 20 years ago there were few options for marketing. There was no such thing as social media and there were no smartphones. Even then, most businesses did not even have a website. So, all that was really available was traditional advertising, faxes, direct mail and telesales. Nowadays, of course....

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4 Strategies to Create a Truly Connected Customer Community for Your Brand 4 STRATEGIES TO CREATE A TRULY CONNECTED CUSTOMER COMMUNITY FOR YOUR BRAND

blog article

Aug 09, 2018

Have you ever asked yourself how your brand makes your customers feel? Sure, your customer service department may make them feel satisfied, or your sales team could make them feel confident in their purchase. But what does your actual brand itself make your customer feel? According to research, when...

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Components of a Successful B2B Marketing Strategy COMPONENTS OF A SUCCESSFUL B2B MARKETING STRATEGY

blog article

Aug 09, 2018

Are you a business that wants to market to other businesses? If so then you are in the right place! Business to business marketing is similar to business to consumer marketing. You can use the same digital strategies and channels to acquire new customers. But if you are targeting other businesses th...

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The Importance of Email Marketing for Agencies THE IMPORTANCE OF EMAIL MARKETING FOR AGENCIES

blog article

Aug 09, 2018

Let’s talk about email. For many businesses, it’s either a love it or hates it approach marketing. At this point, many of us are already familiar with the claim that email produces a $38 ROI for every dollar spent but ask around a little bit and individual answers to the ROI question ran...

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Components of a Successful B2B Marketing Strategy COMPONENTS OF A SUCCESSFUL B2B MARKETING STRATEGY

blog article

Aug 09, 2018

Are you a business that wants to market to other businesses? If so then you are in the right place! Business to business marketing is similar to business to consumer marketing. You can use the same digital strategies and channels to acquire new customers. But if you are targeting other businesses th...

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Tips for Setting Your Inbound SDR Team Up for Success TIPS FOR SETTING YOUR INBOUND SDR TEAM UP FOR SUCCESS

blog article

Aug 08, 2018

According to InsideSales.com’s “The State of Sales Development” report, the sales development (SDR) role lends itself to more automation than any other role within the sales team due to the very nature of the position. In fact, as part of the report, companies shared that their ave...

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How Demand Gen is Evolving in 2018 HOW DEMAND GEN IS EVOLVING IN 2018

blog article

Aug 07, 2018

2018 has been a big year for demand gen: From the increasing importance of influencer marketing, content marketing, and email automation, to new laws that change the way businesses are allowed to interact with leads (a ‘little’ thing called GDPR), this year has brought major changes that...

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5 Skills Marketers Need to Take Creative Thinking to the Next Level 5 SKILLS MARKETERS NEED TO TAKE CREATIVE THINKING TO THE NEXT LEVEL

blog article

Aug 07, 2018

The single most important trend in the marketing landscape right now is the push to make everything more analytical and data-driven. Although the rise of technology has raised the need for advanced analytical and technical skills in marketing, creative marketers are always in demand. As a matter of ...

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6 Signs B2B Lead Management Could Boost Your Sales Results 6 SIGNS B2B LEAD MANAGEMENT COULD BOOST YOUR SALES RESULTS

blog article

Aug 06, 2018

A lead management system lays out your standard practices for working with leads efficiently and effectively. It outlines how to create leads and transform them into sales. So how do you know whether you need lead management? If you see any of these six signs in your company, you have an opportunity...

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3 attribution considerations for B2B lead generation 3 ATTRIBUTION CONSIDERATIONS FOR B2B LEAD GENERATION

blog article

Aug 06, 2018

Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand their marketing campaigns. Customer life cycles and marketing campaigns alike are becoming increasingly complex and difficult to measure. Marketing attribu...

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BREAK DOWN THE WALL BETWEEN B2B SALES AND MARKETING BREAK DOWN THE WALL BETWEEN B2B SALES AND MARKETING

blog article

Aug 03, 2018

Are you stuck in a silo? B2B companies need to break down the wall between sales and marketing if they want to communicate effectively. Often, both groups spend negative time and energy working towards their own internal goals, rather than working together to meet the customers’ needs, notes J...

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Affiliate Marketing in 2018: What It Is and How You Can Get Started AFFILIATE MARKETING IN 2018: WHAT IT IS AND HOW YOU CAN GET STARTED

blog article

Aug 03, 2018

Wake up at an ungodly hour. Drive to the office through total gridlock, streets jammed with other half-asleep commuters. Slog through email after mind-numbing email until the sweet release at five o’clock.
Sound terrible? What if, instead of dealing with the monotony and stupor of the r...

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High Bar Offers: Why Your Campaign May Be Asking Too Much HIGH BAR OFFERS: WHY YOUR CAMPAIGN MAY BE ASKING TOO MUCH

blog article

Aug 03, 2018

In the demand generation business, we often talk about “low bar” and “high bar” offers. The bar, in either case, is the level of time, effort, and commitment required of the prospector person registering for said offer. So, for example, on a spectrum from low to high. it'...

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Reasons Why Putting a Human Face in Your Marketing Campaign Is an Essential Strategy REASONS WHY PUTTING A HUMAN FACE IN YOUR MARKETING CAMPAIGN IS AN ESSENTIAL STRATEGY

blog article

Aug 03, 2018

There’s a good chance you already know that you need to find the best ways to connect with your customers to see success from your marketing campaigns. You’ve probably even been told that your marketing campaigns should include a human face or character a strategy we’ve all seen ad...

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Is Your Brand Marketing Reaching Generation Z? IS YOUR BRAND MARKETING REACHING GENERATION Z?

blog article

Aug 02, 2018

According to Adweek, Millennials as teen consumers were virtually ignored by marketers, who were waiting for them to acquire discretionary income rather than engaging them early. Only later did brand marketers realize that with early access to technology and social media, Millennials became the firs...

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3 Steps to Generating More Leads 3 STEPS TO GENERATING MORE LEADS

blog article

Aug 02, 2018

If your ideal customers are already visiting your website: Bravo! Now it’s time to turn them into leads and get them on your email list. We have a three-step strategy which will help you generate the leads your sales team needs for some quick wins. Combine these tips with our inbound marketing...

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HOW TO INCORPORATE PPC INTO YOUR INBOUND MARKETING STRATEGY HOW TO INCORPORATE PPC INTO YOUR INBOUND MARKETING STRATEGY

blog article

Aug 02, 2018

Many inbound marketers shy away from pay-per-click advertising (PPC). That’s because paying for the placement of your message is, by nature, an outbound marketing approach. But that doesn’t mean there’s no place for it in your inbound marketing strategy. By positioning your message...

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Demystifying Your First Influencer Marketing Campaign DEMYSTIFYING YOUR FIRST INFLUENCER MARKETING CAMPAIGN

blog article

Aug 01, 2018

Influencer Marketing surged between 2015 and 2018. It was originally practiced by independent e-commerce brands, it has now emerged as a marketing staple for businesses big and small. Influencers exist on social media platforms such as Instagram, Facebook, and Twitter. Influencers can be couples, fa...

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How to Become a Business Intelligence Analyst and Land a Hot New Career HOW TO BECOME A BUSINESS INTELLIGENCE ANALYST AND LAND A HOT NEW CAREER

blog article

Jul 31, 2018

For businesses seeking to survive and thrive, data-driven decision-making has become an essential part of driving growth and remaining competitive. As data becomes more available to growing businesses, the pressure mounts to use that data effectively to steer the company through the rough waters of ...

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How to Use Sales Enablement to Boost Sales Performance HOW TO USE SALES ENABLEMENT TO BOOST SALES PERFORMANCE

blog article

Jul 30, 2018

Are you looking for new ways to boost your teams’ sales performance? If the answer is yes, then here’s another question for you: how much are you helping your salespeople be the best that they can be? Without the knowledge and the tools they need, even the best sales people can only get ...

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How to Kick-Start an Account Based Marketing Strategy HOW TO KICK-START AN ACCOUNT BASED MARKETING STRATEGY

blog article

Jul 30, 2018

Deciding an Account Based Marketing approach is right for your organization is one thing; putting it into play is another. Purchasing account-based technology is not the same as deploying an ABM strategy. In fact, if you purchase this technology before developing your strategy, you’re off to a...

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The 80/20 Rule for Email Marketers THE 80/20 RULE FOR EMAIL MARKETERS

blog article

Jul 29, 2018

There are many different ways to apply the 80/20 rule. The law states that roughly 80% of the effects come from 20% of the causes. For email marketers, the rule applies quite obviously in some areas, and more subtly in others. Let’s take a look at some examples, and see what it means for those...

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