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Beyond the screen: how immersive experiences will change gaming BEYOND THE SCREEN: HOW IMMERSIVE EXPERIENCES WILL CHANGE GAMING

blog article

May 21, 2019

The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers as solitary outliers, the “casual gamer,” represents a newly emerged market segment.  Meeting their need is Google’s St...

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Snapchat 2019: Why simplicity is the way forward for the social media platform SNAPCHAT 2019: WHY SIMPLICITY IS THE WAY FORWARD FOR THE SOCIAL MEDIA PLATFORM

blog article

May 20, 2019

Anyone who’s noticed a drop-off from what was at one point an inexorable rise might be wondering what the future holds for Snapchat in 2019. Seemingly on its way to the same level of status as Facebook and Twitter a year ago, the social media platform experienced a torrid 2018 that has made it...

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Six things to do before using predictive analytics to drive ABM SIX THINGS TO DO BEFORE USING PREDICTIVE ANALYTICS TO DRIVE ABM

blog article

May 20, 2019

Naturally, you’re super keen. When you explain it (in layman’s terms) to your boss and your bosses’ boss, they’re excited too. New accounts we don’t know about? Buyers who are in market right now? Three times the response rate? When can we start? What are you waiting fo...

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Leveraging Paid Ads to Support Account-Based Marketing LEVERAGING PAID ADS TO SUPPORT ACCOUNT-BASED MARKETING

blog article

May 20, 2019

Account-based marketing (ABM) is the process of identifying key prospects or target accounts, engaging with them through personalized campaigns, and developing a relationship with them during the sales cycle. ABM proves to be an effective smarketing (Sales+Marketing) strategy because you have the po...

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How to Segment Your Audience for Demand Generation HOW TO SEGMENT YOUR AUDIENCE FOR DEMAND GENERATION

blog article

May 12, 2019

In the first post in our series on demand generation, we talked about what demand gen is as opposed to what people think it is and then looked at the five aspects of a successful campaign. Now, we’re going to cover one of those areas in detail: audience segmentation. Knowing how to effectively...

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How to Failure-Proof Your Account-Based Marketing Approach HOW TO FAILURE-PROOF YOUR ACCOUNT-BASED MARKETING APPROACH

blog article

May 08, 2019

Account-based marketing (ABM) is a strategy that’s been helping companies in the B2B arena capture and retain new clients in recent years. In fact, 60 percent of businesses that use ABM for at least a year see a revenue boost of at least 10 percent. Nearly a fifth see revenue growth of 30 perc...

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How to Make Account-Based Marketing and Direct Mail Work Together HOW TO MAKE ACCOUNT-BASED MARKETING AND DIRECT MAIL WORK TOGETHER

blog article

May 08, 2019

Seeing the success that many smaller business-to-business (B2B) organizations have had with account-based marketing (ABM), large enterprise B2B companies are working to cash in on ABM, too. But for these larger players, with multiple business lines and product marketing teams, it’s been a lot ...

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How to Use Google Ads for Account-Based Marketing HOW TO USE GOOGLE ADS FOR ACCOUNT-BASED MARKETING

blog article

May 06, 2019

Over the last few years, account-based marketing (ABM) has become a big buzzword in the digital marketing industry. A lot of B2B and SaaS companies especially those going after the large and enterprise-level accounts invest heavily in ABM platforms that allow them to target potential prospects with ...

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THE NEXT PHASE OF ABM: INTRODUCING THE DEMANDBASE ABM ECOSYSTEM THE NEXT PHASE OF ABM: INTRODUCING THE DEMANDBASE ABM ECOSYSTEM

blog article

May 06, 2019

Partnering has been a core part of Demandbase’s ethos since our founding over ten years ago. In the early days, partnerships meant integrating our products into the top CMS technologies, marketing automation forms, and some basic chat solutions. Over the years, as the marketing technology land...

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Demand Generation Marketing: A Five-Minute Guide DEMAND GENERATION MARKETING: A FIVE-MINUTE GUIDE

blog article

May 05, 2019

The common misconception is that demand generation is all about creating demand for a product. The clue’s in the name, right? Well, demand generation is actually far more than that. In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbr...

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Amplifying Content to Target More Potential Customers AMPLIFYING CONTENT TO TARGET MORE POTENTIAL CUSTOMERS

blog article

May 02, 2019

As we all know, lead nurture is a great retargeting tactic but seldom used effectively. Because most marketers know what pages their prospects already viewed on their website, they can easily place high-quality leads in a predetermined workflow. This workflow might consist of several emails or piece...

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Account Based Marketing - Is it Right For Your Business? ACCOUNT BASED MARKETING - IS IT RIGHT FOR YOUR BUSINESS?

blog article

May 01, 2019

When you’re a multinational corporation, the marketing world is your oyster. Want to generate brand awareness? Invest in a few peak time TV ads on ITV for £30k a pop. Or take out a colour double-page spread in The Times for £42,000. If you’re thinking bigger, why not shell ou...

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Five untold approaches to innovation FIVE UNTOLD APPROACHES TO INNOVATION

blog article

Apr 30, 2019

In recent years, key opinion leaders in the conference circuit and the media have obsessed over the dual topic of innovation and disruption. Though both topics have been consistently covered, their endurance in our collective attention is evidence that no analyses have cracked their success code. Di...

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How To Choose the Right Tool for Account-Based Marketing HOW TO CHOOSE THE RIGHT TOOL FOR ACCOUNT-BASED MARKETING

blog article

Apr 30, 2019

Account-based marketing (ABM) is a highly tactical approach to B2B digital marketing wherein key business accounts are identified, consolidated, and marketed directly. In other words, organizations first pinpoint high-value accounts or prospects. Then, through various channels marketing strategies a...

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Achieving Sales and Marketing Alignment during an ABM Campaign ACHIEVING SALES AND MARKETING ALIGNMENT DURING AN ABM CAMPAIGN

blog article

Apr 23, 2019

Nowadays, marketers are bestowing their trust in account-based marketing (ABM). What’s the reason? ABM actually converts! It’s not only me but 87 percent of the marketers who say that ABM produces higher ROI than other traditional marketing strategies. The reasons for the success can be ...

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Elevate Your Account-Based Marketing Strategy to ABM 2.0 ELEVATE YOUR ACCOUNT-BASED MARKETING STRATEGY TO ABM 2.0

blog article

Apr 22, 2019

Regardless of whether your organization is fully invested in an account-based marketing strategy or still primarily relying on a lead-based approach, you’re likely familiar with what Terminus Chief Evangelist Sangram Vagre calls “ABM 1.0.” In this early iteration of account-based m...

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ABM: Flash In The Pan Or Here To Stay? ABM: FLASH IN THE PAN OR HERE TO STAY?

blog article

Apr 22, 2019

At the SiriusDecisions 2019 Summit on May 5–8 in Austin, Texas, I will join two of my new colleagues from SiriusDecisions, Service Director Matt Senatore and Senior Research Director Bob Peterson, in presenting our POV on the future of account-based marketing (ABM). I have to say that, pr...

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Build an effective ABM strategy BUILD AN EFFECTIVE ABM STRATEGY

blog article

Apr 19, 2019

Account-based marketing is beginning to revolutionize how B2B organizations target and win valuable clients, and 92% of businesses see incorporating ABM into their strategies as a priority. Though this approach generally yields a result and in some instances can boost revenue by over 200%, understan...

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Secure account-based marketing success: 5 top tips SECURE ACCOUNT-BASED MARKETING SUCCESS: 5 TOP TIPS

blog article

Apr 17, 2019

Account-based marketing offers organizations everywhere an exciting opportunity to target and win the business of high-value dream clients. This relatively new marketing channel has seen businesses start to achieve revolutionary results, tipping traditional marketing approaches on their head by offe...

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Three ‘must dos’ before launching an ABM campaign THREE ‘MUST DOS’ BEFORE LAUNCHING AN ABM CAMPAIGN

blog article

Apr 17, 2019

Great ABM programs are slick, efficient and high-value. They deliver a lot of bang for a relatively small amount of buck. But you don’t get to this point without a lot of planning. You need to do the hard work up front to make your life easier during execution. Here are our three mus...

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Bridging the Gap Between Lead Gen and ABM with Intent Data BRIDGING THE GAP BETWEEN LEAD GEN AND ABM WITH INTENT DATA

blog article

Apr 16, 2019

One of the biggest reasons there’s a gap between so many sales and marketing teams is that they’re speaking different languages. You’re looking for any way to improve your lead gen capabilities while sales is trying to win accounts. “Salespeople talk about accounts, they...

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Account-based marketing: an introduction by BBC ACCOUNT-BASED MARKETING: AN INTRODUCTION BY BBC

blog article

Apr 16, 2019

ABM is … ABM has been gaining traction within the B2B marketing community for a few years now. There are scores of definitions floating around the internet, but the one most often quoted comes from ITSMA: ABM means treating individual accounts as markets in their own right. You might think th...

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Top Account-Based Marketing Tools In 2019 For Direct Mail, Email Marketing, Paid Advertising And More TOP ACCOUNT-BASED MARKETING TOOLS IN 2019 FOR DIRECT MAIL, EMAIL MARKETING, PAID ADVERTISING AND MORE

blog article

Apr 16, 2019

As performance imperatives become clearer and data takes center stage as the priority for marketing and sales teams, hyper-targeted, personalized outreach strategies are becoming more important. Case in point? Account-based marketing is rapidly rising in prominence, with 60% of companies saying...

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5 Content Development Tips for Account Based Marketing 5 CONTENT DEVELOPMENT TIPS FOR ACCOUNT BASED MARKETING

blog article

Apr 12, 2019

Many of the business to business marketing professionals are now executing and implementing an account based marketing strategy.Business 2 Business marketers have now realized that the optimal strategy is not just generating a whole bunch of leads in volume, but the key trick is going towards a more...

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3 Strategies for Reporting ABM Effectiveness to Your Board and C-Suite 3 STRATEGIES FOR REPORTING ABM EFFECTIVENESS TO YOUR BOARD AND C-SUITE

blog article

Apr 11, 2019

If you’ve been running account-based marketing (ABM) programs for some time, or even explored implementing it, you know it requires a sizeable shift in virtually all aspects of marketing. It’s a shift in the way you target accounts, plan campaigns, collaborate with the team, and perhaps ...

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6 PPC Tactics for Account-Based Marketing Campaigns 6 PPC TACTICS FOR ACCOUNT-BASED MARKETING CAMPAIGNS

blog article

Apr 10, 2019

PPC campaigns continue to become increasingly well-targeted. More and more companies are using tactics like single-keyword ad groups (SKAGs) and single-product ad groups (SPAGs). While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One...

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How Top Sales & Marketing Teams Are Using LinkedIn For Account-Based Marketing HOW TOP SALES & MARKETING TEAMS ARE USING LINKEDIN FOR ACCOUNT-BASED MARKETING

blog article

Apr 09, 2019

With an ever-increasing usage rate, several top sales and marketing teams are finding success with using LinkedIn to complement increasingly popular outreach techniques such as account-based marketing, or ABM. For most of us, it’s easy to see why.How much time do you spend on LinkedIn?&nb...

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How to Segment Healthcare Audiences for Account-Based Marketing HOW TO SEGMENT HEALTHCARE AUDIENCES FOR ACCOUNT-BASED MARKETING

blog article

Apr 09, 2019

Account-based marketing (ABM) is all about treating your highest-value leads as markets of their own. This approach is especially useful in the healthcare and life sciences (HLS) industry, where marketers must often tailor messaging to individual healthcare professionals (HCPs) as well as members of...

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How To Define Your Account-Based Marketing Strategy HOW TO DEFINE YOUR ACCOUNT-BASED MARKETING STRATEGY

blog article

Apr 08, 2019

While the term, account-based marketing (ABM), has only worked its way into our marketing vocabulary in recent years, the general concepts that define the strategy have been around for a long time. ABM really comes down to a question of how much effort you put towards engaging (and hopefully landing...

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What Ice Fishing Taught Me About ABM WHAT ICE FISHING TAUGHT ME ABOUT ABM

blog article

Apr 08, 2019

• A couple of weeks ago, I went ice fishing for the first time. Four friends and I planned out how we’d get picked up, eat some food, and sit in a hut on Lake Simcoe for a few hours while we caught some fish and had some laughs. It would be interesting, fun, and we’d catch a ton of ...

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How to Optimise an Account-Based Marketing Campaign with HubSpot HOW TO OPTIMISE AN ACCOUNT-BASED MARKETING CAMPAIGN WITH HUBSPOT

blog article

Apr 08, 2019

When done correctly, the combination of ABM and inbound works brilliantly as there’s a focus on marketing efforts being relevant, buyer-focussed, personalised and resonates with your audience. Eighty-seven percent of marketers measuring ROI say that ABM outperforms other marketing investments,...

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What’s Trending: The Growing Focus on ABM WHAT’S TRENDING: THE GROWING FOCUS ON ABM

blog article

Apr 08, 2019

At its core, account-based marketing is all about focus. Modeled around the concentrated pursuit of key targeted accounts, this approach compels B2B organizations to bring laserlike focus to their messaging, content, and strategies. While marketers are generally getting much better at maximizing ins...

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Why Should ABM Be In Your To-Do List of 2019? WHY SHOULD ABM BE IN YOUR TO-DO LIST OF 2019?

blog article

Apr 07, 2019

ABM is an acronym for account-based marketing. Traditionally, entrepreneurs try to comprehensively cover the marketplace with their product with the help of advertising and other tools to achieve business goals. Account-based marketing (ABM) employs a business strategy which directs marketing resour...

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How to Take a Crawl, Walk, Run Approach to ABM HOW TO TAKE A CRAWL, WALK, RUN APPROACH TO ABM

blog article

Apr 05, 2019

I’ll never forget my first experience surfing – it was the tail end of surfing season in Nicoya Peninsula of Costa Rica. I was 19, in prime shape, and I thought to myself “how hard could it be? I’ll just rent a board and hit the waves.” With no training but plenty of hu...

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Tips For Incorporating Direct Mail Into Your Account-Based Marketing Campaigns TIPS FOR INCORPORATING DIRECT MAIL INTO YOUR ACCOUNT-BASED MARKETING CAMPAIGNS

blog article

Apr 04, 2019

How many emails do you receive on a daily basis? Probably dozens, if not more. In fact, the average employee will receive around 120 emails every single day. Now, think about how many times you receive something in the mail. I’m willing to bet it’s much less than what’s showing up ...

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How Smart Content Can Enhance Your ABM Strategy HOW SMART CONTENT CAN ENHANCE YOUR ABM STRATEGY

blog article

Apr 04, 2019

On an enterprise level, forget about being broad. The purpose of Account-Based Marketing (ABM) is to shape and mould your campaigns so that you can reel in one mega fish rather than countless smaller ones. To be successful, think about using smart content so you can enhance your ABM strategy.

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Measuring with the New B2B Funnel MEASURING WITH THE NEW B2B FUNNEL

blog article

Apr 04, 2019

Relationships are one of the underlying principles and key differentiators of account-based marketing (ABM), where the goal is making meaningful connections and progressing opportunities with the right accounts rather than driving lead volume. As such, ABM programs can’t be held up against the...

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What is ABM, and is it Right for You? WHAT IS ABM, AND IS IT RIGHT FOR YOU?

blog article

Apr 03, 2019

This blog post is the first in Alyce’s seven-part series on account-based marketing best practices. For this post on ABM basics, we tapped Lisa Ames, VP of marketing at Lucidworks, for her I’ve-been-there insights. Over the years, a “more is more” mindset has been ingrai...

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ABM Undivided: How to Build Mind-blowing Campaigns ABM UNDIVIDED: HOW TO BUILD MIND-BLOWING CAMPAIGNS

blog article

Apr 03, 2019

When an architect maps out a new building, every detail, right down to the doorknobs, is sketched out on a blueprint. Not only is it convenient to see a design in its entirety, but a complete view also allows hidden obstacles and opportunities to be seen at a glance. I know, I know,  the b...

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The Expert Guide to Innovative Demand Generation THE EXPERT GUIDE TO INNOVATIVE DEMAND GENERATION

blog article

Apr 03, 2019

Do you routinely look for ways to drive innovation with your demand generation approach? Or do you feel behind the curve? According to research by Circle Research and B2B Marketing, marketers are evenly split. Half say they’re “old school” while the other half believe their ap...

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Improve Your Data, Improve Your Customer Experience: 6 Steps to Reach Data-Driven Marketing Nirvana IMPROVE YOUR DATA, IMPROVE YOUR CUSTOMER EXPERIENCE: 6 STEPS TO REACH DATA-DRIVEN MARKETING NIRVANA

blog article

Apr 02, 2019

Over the past few years, there’s been a huge push for marketers to create a more holistic and seamless customer experience. The ability to create, implement, and then deliver on that experience, however, depends largely on the accuracy and comprehensiveness of the data that’s driving it....

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Effective ABM is Impossible Without Sales and Marketing Alignment (Part 3 of 7) EFFECTIVE ABM IS IMPOSSIBLE WITHOUT SALES AND MARKETING ALIGNMENT (PART 3 OF 7)

blog article

Apr 02, 2019

This blog post is the third in Alyce’s seven-part series on account-based marketing best practices. For this post on ABM metrics, we connected with Marketo’s head of enterprise demand generation and ABM, Dave Rigotti. The notion that sales and marketing should be in alignment is a t...

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5 trends to fuel your account based marketing strategy 5 TRENDS TO FUEL YOUR ACCOUNT BASED MARKETING STRATEGY

blog article

Apr 02, 2019

92% of B2B organizations understand the importance of an account-based marketing strategy. This approach can revolutionize the way you target and win new business, boosting revenue gained by over 200%! However, nothing in marketing stands still. The needs and preferences of potential buyers consiste...

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So What’s Latest in Demand Generation? SO WHAT’S LATEST IN DEMAND GENERATION?

blog article

Apr 01, 2019

Demand generation refers to the comprehensive programme of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch...

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Defining Your Ideal Customer Profile and Selecting the Right Target Accounts DEFINING YOUR IDEAL CUSTOMER PROFILE AND SELECTING THE RIGHT TARGET ACCOUNTS

blog article

Apr 01, 2019

“Measure twice, cut once” is a great maxim for carpenters. A single imprecise cut can cost you extra time, resources and product quality. By slowing down now, you can move faster later. This principle can also be applied to ABM. Making sure you’re going after the right accounts in ...

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3 Ways Quality Intent Data Improves Your Demand Gen Strategies 3 WAYS QUALITY INTENT DATA IMPROVES YOUR DEMAND GEN STRATEGIES

blog article

Apr 01, 2019

There was a time when mass email blasts were the bread and butter of any great marketing team. You spent significant time and money building up your email list and there seemed to be a direct correlation to the number you sent and the results your email marketing generated. Those days are long gone....

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Putting more RPM in your ABM PUTTING MORE RPM IN YOUR ABM

blog article

Mar 31, 2019

Sales and marketing, marketing and the agency, agency and sales, sales and the customer. These are all symbiotic relationships that take work, effort, care and consideration to maintain. All of the above can also end in a messy split if not managed correctly. But when pushed to their poten...

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3 Strategies to Kick-Start your ABM Efforts 3 STRATEGIES TO KICK-START YOUR ABM EFFORTS

blog article

Mar 31, 2019

Account-based marketing (ABM) is neither a product nor a point solution. Rather, it’s a strategy, a mindset, and ultimately a cultural movement. Done correctly, this culture shift leads to better sales and marketing partnership, and eventually the ability to maximize revenue potential together...

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Account-based marketing vs traditional inbound approaches ACCOUNT-BASED MARKETING VS TRADITIONAL INBOUND APPROACHES

blog article

Mar 31, 2019

Nothing is constant in B2B marketing. The ever-evolving nature of potential buyer desires combined with continual advancements in marketing technology changes how we aim to generate new business opportunities. Account-based marketing has recently gained immeasurable popularity – many now claim...

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4 Types of Inbound Content to Deliver in an ABM Strategy 4 TYPES OF INBOUND CONTENT TO DELIVER IN AN ABM STRATEGY

blog article

Mar 31, 2019

Compared to inbound marketing, account-based marketing (ABM) is a more strategic approach on how you target specific companies as opposed to casting a wider net to capture as much traffic as possible. That means you need to think about the type of companies you want to work with and figure out the t...

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ABM Advice from a Sales Guy? Look, Folks, We’re in This Together! ABM ADVICE FROM A SALES GUY? LOOK, FOLKS, WE’RE IN THIS TOGETHER!

blog article

Mar 29, 2019

Let’s begin with the obvious: Sales guys have to do the best they can with what they’re given. Once we have our assignments, we have to buckle down and go after them. This is why, when asked by marketers for a list of priority accounts, the most pragmatic thing for us to do is provide a ...

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Adobe Enhances Customer Experience Management with Artificial Intelligence Integration into Marketo Engage’s ABM Solution ADOBE ENHANCES CUSTOMER EXPERIENCE MANAGEMENT WITH ARTIFICIAL INTELLIGENCE INTEGRATION INTO MARKETO ENGAGE’S ABM SOLUTION

blog article

Mar 28, 2019

Account-based marketing (ABM) has proven to be a successful strategy used to reach high-value targets. It is quickly becoming table stakes for B2B brands that want to maximize their revenue potential. In fact, according to ITSMA survey results, 85% of marketers that measured their ROI said their ABM...

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What Makes a Good ABM Marketer? WHAT MAKES A GOOD ABM MARKETER?

blog article

Mar 28, 2019

One of the highest-leveraged activities you can do to build your ABM program and ensure success is hiring the right person to lead your ABM efforts. But the challenge is the ABM marketer is a relatively new role – how do you know what to look for? I’ve written about my thoughts on how to...

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Mastering Account-Based Pipeline Forecasting MASTERING ACCOUNT-BASED PIPELINE FORECASTING

blog article

Mar 28, 2019

Most organizations today struggle with pipeline forecast accuracy. In fact, the average win rate of forecasted deals is just under 47%. And when deals do close, only approximately 48% close as originally forecasted, according to a CSO Insights report. Why the discrepancy? Because most models are bui...

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Beyond the Basics: 5 Account Based Marketing Tactics From the Pros BEYOND THE BASICS: 5 ACCOUNT BASED MARKETING TACTICS FROM THE PROS

blog article

Mar 28, 2019

We’re finally reaching an era when Account Based Marketing has found its footing, and Sales and Marketing teams are more open to making the transition from traditional marketing methods to ABM. While there’s plenty of room for ABM to mature, we’ve seen an incredibly diverse ra...

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11 B2B DEMAND GENERATION MYTHS YOU THINK ARE TRUE 11 B2B DEMAND GENERATION MYTHS YOU THINK ARE TRUE

blog article

Mar 28, 2019

Imagine this situation. You are offering carrots to tigers and meat to rabbits in a zoo or a forest. Well, the food you provide is nothing but utter waste. You cannot engage a lead just like that. It shows that you are stuck with different b2b demand generation myths. Have you seen the movie &l...

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Unifying Revenue Teams Across the Pond: How BluJay Bridged the Gap to Create a Comprehensive ABM Strategy UNIFYING REVENUE TEAMS ACROSS THE POND: HOW BLUJAY BRIDGED THE GAP TO CREATE A COMPREHENSIVE ABM STRATEGY

blog article

Mar 28, 2019

At 6sense, we know not every company’s journey to ABM is the same. There are bumps, hiccups, and even screw-ups. More importantly, there’s not one ABM strategy that works for everyone. But done right, ABM can work for anyone. We sat down with Andrea Feldman, Director of Field Market...

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5 Pillars of Modern Account Based Marketing in Action 5 PILLARS OF MODERN ACCOUNT BASED MARKETING IN ACTION

blog article

Mar 27, 2019

Account Based Marketing is by no means a new topic to marketing professionals. But the advent of new technologies makes the ABM process potentially more effective – if we know how to integrate the proper tech and mindsets into our strategy. On this episode, Bernie speaks with Sydney Sloan, CMO...

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The New Way Forward In B2B: Account-Based Experience THE NEW WAY FORWARD IN B2B: ACCOUNT-BASED EXPERIENCE

blog article

Mar 27, 2019

Steve Lucas, SVP of Marketo, an Adobe company, on Thursday challenged the thousands of attendees at Adobe Summit—The Digital Experience Conference to make every experience count. “Experience,” he said, “is the line between epic and epic failure.” With that, Adobe CEO Sh...

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Get personal: Say hello to account-based marketing in Intercom GET PERSONAL: SAY HELLO TO ACCOUNT-BASED MARKETING IN INTERCOM

blog article

Mar 27, 2019

When you work in marketing or sales, you will always have a list of companies you aspire to have as customers. But how do you go about approaching those companies and cutting through the usual noise? That’s where account-based marketing (ABM) comes in. ABM is an approach to marketing and ...

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Measure your ABM efforts with Terminus Advanced Analytics MEASURE YOUR ABM EFFORTS WITH TERMINUS ADVANCED ANALYTICS

blog article

Mar 26, 2019

The word is out – MQLs are all vanity, and serious B2B marketers are ready and willing to measure what matters – impact on real revenue. Today, only 53% of marketers say they have adopted technology to measure account based efforts, yet 86% rate measurement as critical to their efforts. ...

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LinkedIn ABM: 7 Ways To Supercharge Your LinkedIn Account Based Marketing LINKEDIN ABM: 7 WAYS TO SUPERCHARGE YOUR LINKEDIN ACCOUNT BASED MARKETING

blog article

Mar 26, 2019

Did you know that 86% of B2B companies are utilizing an account-based marketing and sales strategy? Furthermore, 41% consider account-based marketing and sales a top B2B priority. LinkedIn Account-Based Marketing (ABM) has proven itself an effective method for marketers to generate high quality lead...

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ABM’s Big Shift: Top Questions Buyers are Asking ABM’S BIG SHIFT: TOP QUESTIONS BUYERS ARE ASKING

blog article

Mar 26, 2019

It’s a new era in B2B buying and selling! ABM is evolving and organizations are scrambling to catch up to the big shift. But what does ABM mean today? It seems like everyone claims to be ABM technology. What does the new ABM landscape look like? You have a lot of questions and we have answers....

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An Account-Based Marketing and Sales Approach AN ACCOUNT-BASED MARKETING AND SALES APPROACH

blog article

Mar 22, 2019

Today the business world is extremely volatile, and the sales pattern is always changing its pace. Organizations are on a constant go for adopting new techniques and approaches for keeping up with their competitive edge in the market. The concept of Account Based Marketing (ABM) is old but impo...

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What is ABM, and is it Right for You? (Part 1 of 7) WHAT IS ABM, AND IS IT RIGHT FOR YOU? (PART 1 OF 7)

blog article

Mar 21, 2019

This blog post is the first in Alyce’s seven-part series on account-based marketing best practices. For this post on ABM basics, we tapped Lisa Ames, VP of marketing at Lucidworks, for her I’ve-been-there insights. Over the years, a “more is more” mindset has been ingrained i...

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How to Run Dynamic Account-Based Programs HOW TO RUN DYNAMIC ACCOUNT-BASED PROGRAMS

blog article

Mar 21, 2019

We’re often asked how we structure our account-based programs, and to be honest, it’s been a work in progress. We’ve spent years testing, measuring, and evaluating to continually dial-in our strategy. Eventually, we concluded that everything we do ties back to the TEAM framework. T...

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Planning for ABM? Avoid These Common Challenges PLANNING FOR ABM? AVOID THESE COMMON CHALLENGES

blog article

Mar 20, 2019

Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” Basically, you as a marketer are taking personalization...

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The Ideal Sales and Marketing Relationship for ABM Success THE IDEAL SALES AND MARKETING RELATIONSHIP FOR ABM SUCCESS

blog article

Mar 20, 2019

Account Based Marketing (ABM) has been a hot topic in the B2B Marketing world within the past year or so. Companies are transitioning from casting a wide net to bring in as many leads as possible to targeting specific, key accounts that fit a predefined criteria.

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Engagement-Based Attribution: A Deep Dive into The Most Accurate Way to Assign Value to ABM ENGAGEMENT-BASED ATTRIBUTION: A DEEP DIVE INTO THE MOST ACCURATE WAY TO ASSIGN VALUE TO ABM

blog article

Mar 20, 2019

The problem of Marketing Attribution has been challenging marketers ever since there’s been marketing. We want to be able to measure and evaluate the effectiveness of our marketing investments to business results – and get precise measures of ROI. Of course, we’re never going to ha...

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How to Provide Context in Content Marketing HOW TO PROVIDE CONTEXT IN CONTENT MARKETING

blog article

Mar 19, 2019

Think about the last time you were searching for a new chicken recipe online. A simple Google search gives you over 900 million results in .45 seconds. If you provide no other context in your search query, such as “barbecue chicken recipes” or “crockpot chicken recipes”, info...

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5 Best Account Based Marketing Practices For 2019 5 BEST ACCOUNT BASED MARKETING PRACTICES FOR 2019

blog article

Mar 18, 2019

Maintaining a good relationship with the customer is the key to a successful business. But pretty much every other marketing or business head failed to do so because of the improper planning and a bad strategy. The successful have a good strategy. First, they target some individual targets who are h...

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Account-Based Marketing Reporting: 9 ABM Metrics That Savvy B2B Marketers Really Need to Track ACCOUNT-BASED MARKETING REPORTING: 9 ABM METRICS THAT SAVVY B2B MARKETERS REALLY NEED TO TRACK

blog article

Mar 18, 2019

For those in of you in the B2B space, you’ve probably come across the phrase: account-based marketing. This marketing philosophy evangelises highly-targeted, ultra-relevant campaigns to a small group of prospects, rather than the alternative approach of casting your net far and wide in the hop...

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Sales and Marketing Alignment with Account Based Scoring SALES AND MARKETING ALIGNMENT WITH ACCOUNT BASED SCORING

blog article

Mar 18, 2019

Sales and marketing alignment is crucial in the era of account based everything.  If your marketing team is investing in account based marketing initiatives but your sales team isn't taking advantage of it, then better alignment can be a big win. TOPO defines account based everything as &qu...

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How ABM Fared in 2018 HOW ABM FARED IN 2018

blog article

Mar 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Which begs the question, where do ABM practit...

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Researched Benefits of Using Account-Based Marketing RESEARCHED BENEFITS OF USING ACCOUNT-BASED MARKETING

blog article

Mar 15, 2019

The account-based approach to marketing and sales is cross-disciplinary, yet concentrated, optimizing the entire sales process. So what’s the buzz all about? Is ABM just a trend, or is it really changing the way that we sell for the better? Eric Wittlake, senior marketing analyst at TOPO, note...

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4 B2B MARKETING STRATEGIES & TACTICS TO BOOST ANY BUSINESS 4 B2B MARKETING STRATEGIES & TACTICS TO BOOST ANY BUSINESS

blog article

Mar 14, 2019

Building a ranking article in 2019 means knowing how to leverage search rankings. There are plenty of blog writing strategies that will help optimize an article’s wording and structure for more clicks. But what about when it comes to b2b marketing strategies for new content? Marketing a high-r...

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5 Account-based Marketing Best Practices to Engage More Leads, Drive More Meetings and Unify Sales & Marketing 5 ACCOUNT-BASED MARKETING BEST PRACTICES TO ENGAGE MORE LEADS, DRIVE MORE MEETINGS AND UNIFY SALES & MARKETING

blog article

Mar 14, 2019

Account-based marketing started to take off in the mid-to-late 2000s. It caught on because it was different. ABM turned the traditional approach to B2B marketing on its head…literally. Instead of the spray and pray approach, ABM helps you prioritize quality over quantity. Now you can focus on...

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5 Signs B2B Marketers Might Actually Be Leprechauns 5 SIGNS B2B MARKETERS MIGHT ACTUALLY BE LEPRECHAUNS

blog article

Mar 14, 2019

Every St. Patrick’s Day, we deck ourselves out in green and celebrate great Irish traditions like collecting shamrocks and enjoying parades. One of the most familiar faces of St. Paddy’s Day is the leprechaun — a mysterious creature who causes mischief, appreciates solitude, and en...

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Achieving ABM Success with Real Intent Data: Tips from TechTarget Priority Engine Users ACHIEVING ABM SUCCESS WITH REAL INTENT DATA: TIPS FROM TECHTARGET PRIORITY ENGINE USERS

blog article

Mar 13, 2019

Last week, we hosted our first Boston-area Priority Engine User Group of 2019. At our user group events, customers are invited to share their experiences and learn from one another in a “roundtable” setting. From sharing best practices and success they have achieved to posing questions t...

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How to Choose the Right Level of Personalization For Your ABM Program HOW TO CHOOSE THE RIGHT LEVEL OF PERSONALIZATION FOR YOUR ABM PROGRAM

blog article

Mar 13, 2019

Personalization is crucial for making a human and lasting connection. There’s a reason people enjoy thoughtful gifts over expensive ones. We like knowing that the giver put thought and effort into selecting that gift specifically for us. The same is true with marketing. As a prospect, or ...

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How To Know If Account-Based Marketing Is Right For Your Company HOW TO KNOW IF ACCOUNT-BASED MARKETING IS RIGHT FOR YOUR COMPANY

blog article

Mar 13, 2019

Account-based marketing (ABM) is taking over B2B companies left and right, and for good reason – it essentially closes the gap between Sales and Marketing, allowing both departments to align their efforts and drive conversions more effectively. But aligning Sales and Marketing requir...

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The 3 Types of ABM – Which is Right for You? THE 3 TYPES OF ABM – WHICH IS RIGHT FOR YOU?

blog article

Mar 12, 2019

One-to-one, one-to-few, one-to-many, programmatic, lite…it’s understandable why account-based marketing can seem daunting at first! But regardless of the ABM terminology being used, the basic principles are the same. Putting more resources into fewer target accounts who are more likely ...

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7 Best B2B Lead Generation Strategies Will Work in 2019 7 BEST B2B LEAD GENERATION STRATEGIES WILL WORK IN 2019

blog article

Mar 12, 2019

Making a website doesn’t mean that the marketing work is over. Making a website means that one has put them in the market, but lead generation strategies define the way from the market to the companies. These business 2 business lead generation strategies make the website more convenient ...

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Turn Your Ideal Customer Profile Into a Target Account List TURN YOUR IDEAL CUSTOMER PROFILE INTO A TARGET ACCOUNT LIST

blog article

Mar 12, 2019

Account-based marketing (ABM) continues to grow in popularity, and for some pretty valid reasons. Fifty-two percent of marketers practicing ABM have been using this strategy for less than a year, according to a recent study from ITSMA, but 77 percent of marketers surveyed believe it has driven bette...

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What Does It Really Mean: Account Based marketing (ABM) WHAT DOES IT REALLY MEAN: ACCOUNT BASED MARKETING (ABM)

blog article

Mar 12, 2019

Two years back, Marketingsherpa reported how SAP created about $27 million in new pipeline opportunities after implementing Account-based marketing or ‘ABM.’ SAP implemented the ABM for their top 10% of the customers who contributed to a third of the revenue in the America region. We kne...

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Are You Ready for Account-Based Marketing? ARE YOU READY FOR ACCOUNT-BASED MARKETING?

blog article

Mar 12, 2019

In Chapter 1, we discussed the various definitions of account-based marketing, its legacy and evolution as a B2B marketing program, four of its major benefits for any organization, and the fundamental shift in thinking that’s key to understanding account-based marketing. Overall, it was a grea...

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5 Best Practices for Creating Account-Based Marketing Plan 5 BEST PRACTICES FOR CREATING ACCOUNT-BASED MARKETING PLAN

blog article

Mar 12, 2019

In the realm of B2B marketing companies experience a lot of pressure. The market has become competitive as never before. Moreover, today with all the different frameworks and marketing automation tools available, it’s hard to know which one will be right for your business. However, for campaig...

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3 WAYS TO PERSONALIZE CONTENT FOR ABM 3 WAYS TO PERSONALIZE CONTENT FOR ABM

blog article

Mar 11, 2019

For most of us, creating content is not a problem. It’s when we’re tasked with creating content for ABM that anxiety sets in. And we’re not alone. According to the results of the Account-Based Marketing Strategy Survey conducted by Ascend2 and Uberflip, personalized content is the ...

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Account Based Marketing the HubSpot Way: Key Takeaways From the Manchester HUG ACCOUNT BASED MARKETING THE HUBSPOT WAY: KEY TAKEAWAYS FROM THE MANCHESTER HUG

blog article

Mar 08, 2019

At our most recent HubSpot Users Group event in Manchester, we discussed account based marketing and the new GDPR legislation. We invited Olivia Kirwan, Channel Account Manager at HubSpot, to talk about account based marketing, how you can align both marketing and sales, and how it can be used to im...

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Build a Better ABM Strategy with Clean Marketing Data BUILD A BETTER ABM STRATEGY WITH CLEAN MARKETING DATA

blog article

Mar 08, 2019

We've been talking about the top use cases for your marketing data this month, and one of those is improving your account-based marketing (ABM) strategy. Too many businesses and marketers aren't taking advantage of all of the data they have at their fingertips, and it's costing them. To ...

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ACCOUNT-BASED MARKETING TACTICS TO STAY AHEAD OF THE GAME ACCOUNT-BASED MARKETING TACTICS TO STAY AHEAD OF THE GAME

blog article

Mar 08, 2019

ABM -- one of the biggest buzzwords in the digital marketing world. A significant component in the marketing strategy, that took the pillars of marketing to its prime. And it still remains to be a continued success! 2018 was a fantastic year in terms of demand generation and ROI, companies that impl...

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ABM Innovation Summit Preview: How AI Can Unleash ABM ABM INNOVATION SUMMIT PREVIEW: HOW AI CAN UNLEASH ABM

blog article

Mar 07, 2019

Business buyers now expect more from B2B marketers than ever before. B2B marketers are well aware of this, and many are already offering personalized experiences to prospects. Still, with fixed resources and manual data analysis, it can sometimes be tough to effectively scale your account-based mark...

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Account-Based Marketing Budgets Demystified: Findings From SiriusDecisions’ Latest Study ACCOUNT-BASED MARKETING BUDGETS DEMYSTIFIED: FINDINGS FROM SIRIUSDECISIONS’ LATEST STUDY

blog article

Mar 06, 2019

When I first began my career in account-based marketing (ABM) – long before the term “ABM” was widely used – my manager just handed me a budget and I got on with doing the best I could with it. As b-to-b marketing evolved in the first decade of the 21st century and marketers ...

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Account-Based Marketing: Everything You Need to Know and More ACCOUNT-BASED MARKETING: EVERYTHING YOU NEED TO KNOW AND MORE

blog article

Mar 05, 2019

If you work as a B2B marketer, you’ve probably heard the term “account-based marketing” (or the acronym, ABM) tossed around. But what exactly is account-based marketing, and how do you implement an ABM strategy? Account-based marketing is a B2B strategy that directs personalized sa...

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ALIGNING TECH INVESTMENTS FOR ABM 2.0 ALIGNING TECH INVESTMENTS FOR ABM 2.0

blog article

Mar 05, 2019

It’s year two of your ABM effort, and after several solid pilots – the leadership has recognized your success. Congratulations: the company has bought in. Now, you’re feeling the pressure to scale. You need to level up. If this sounds familiar, then it’s time to strap in. You...

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Advertising Only Works When You Know Who You’re Talking To ADVERTISING ONLY WORKS WHEN YOU KNOW WHO YOU’RE TALKING TO

blog article

Mar 05, 2019

Advertising is easier than ever. With the user-friendly banner-creation tools that are widely accessible today, creating an ad that can reach thousands of people can take less than an hour. This simplicity itself has created a new problem: something so easy to use and access has quickly become overu...

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How RevOps Drives ABM Success HOW REVOPS DRIVES ABM SUCCESS

blog article

Mar 04, 2019

First, the most fundamental question, which is how does RevOps play into ABM in the first place? As Jason said in his interview, the RevOps framework transforms your Sales, Marketing, and Customer Success operations into a single, strategic team. It’s a way of refocusing everyone on the goal o...

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ABM 101: Getting Started With Account-Based Marketing ABM 101: GETTING STARTED WITH ACCOUNT-BASED MARKETING

blog article

Mar 04, 2019

If you’ve been keeping up with B2B marketing trends, you know that ABM, or account-based marketing, has become the new standard for strategic communication efforts. In short, it’s a hyper-targeted approach in which an organization engages with carefully selected sales prospects through t...

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Account Based Marketing: Tools, Tips, and Tactics for ABM Success ACCOUNT BASED MARKETING: TOOLS, TIPS, AND TACTICS FOR ABM SUCCESS

blog article

Mar 03, 2019

The age-old conversion funnel has stood the test of time, with minor tweaks along the way. Although this funnel has proven successful, Account-Based Marketing (more simply referred to as ABM marketing) can help provide new ways to drive ROI for B2B businesses. With the advent of new technologies, th...

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The True Story Behind ABM and 5 Steps to Develop Your Own “ABM” Strategy THE TRUE STORY BEHIND ABM AND 5 STEPS TO DEVELOP YOUR OWN “ABM” STRATEGY

blog article

Mar 03, 2019

If you are like me, you probably get 10 emails a week from marketing solution providers trying to get you to engage with them on the “perfect account-based marketing (ABM) strategy.” It can be confusing, and after reading, you may feel like your organization is behind the curve.&nbs...

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Our 5 B2B Demand Generation Strategies For 2019 OUR 5 B2B DEMAND GENERATION STRATEGIES FOR 2019

blog article

Mar 01, 2019

To representing each point in your clients’ voyage, from the minute, they discovered your business or administration to turning into a dependable client lies in driving beyond the typical marketing and sales funnel. This incorporates making decisions to settle on data-driven choices, adjusting...

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Innovate Your ABM Program By Treating Active Prospects Like You Know Them INNOVATE YOUR ABM PROGRAM BY TREATING ACTIVE PROSPECTS LIKE YOU KNOW THEM

blog article

Mar 01, 2019

Companies with account-based marketing (ABM) strategies often spend a lot of time thinking about how to tailor their marketing activities to high-value target accounts. They also often employ strategies to treat existing customers in a special way. These two audiences are important to any B2B compan...

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ABM 101 ABM 101

blog article

Mar 01, 2019

In today’s ever-changing marketing landscape, account-based marketing (ABM) is on the rise. Read on to learn the basics of launching an ABM campaign, and how you can leverage this type of marketing program to your advantage.What is ABM? ABM is a powerful B2B marketing and sales strategy i...

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Metrics and Measurements – What to Track in ABM Campaigns METRICS AND MEASUREMENTS – WHAT TO TRACK IN ABM CAMPAIGNS

blog article

Mar 01, 2019

Account-based marketing (ABM), sometimes referred to as key account marketing, is a business-to-business strategy that approaches business marketing by treating individual customer accounts as markets. Account-based marketing aims to build long-term relationships with prospects and customer accounts...

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Demand Generation and Thought Leadership: Why You Need Both DEMAND GENERATION AND THOUGHT LEADERSHIP: WHY YOU NEED BOTH

blog article

Mar 01, 2019

Demand generation and thought leadership are both terms you need to know if you’re a B2B marketer. But do you actually know what they mean and how they work, or are you using them in a “fake it till you make it” way? We’ve all been there, including me. When I first got into t...

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HOW ACCOUNT-BASED MARKETING CAN BOOST SALES ENABLEMENT IN YOUR COMPANY HOW ACCOUNT-BASED MARKETING CAN BOOST SALES ENABLEMENT IN YOUR COMPANY

blog article

Mar 01, 2019

Account-Based Marketing, otherwise known as ABM, is the hottest marketing trend of the last couple of years—and for good reason. It’s smart, effective, and weeds out unqualified potential prospects before they even enter the sales funnel. But sales teams tend to be hesitant to change, an...

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Understanding and Identifying Opportunities Within ABM Account Lifecycles UNDERSTANDING AND IDENTIFYING OPPORTUNITIES WITHIN ABM ACCOUNT LIFECYCLES

blog article

Feb 28, 2019

After a few years of positive momentum, account-based marketing (ABM) has become an undeniable reality for B2B marketers. In fact, a recent Forrester blog calls for B2B marketers to broadly accept the philosophies, strategies, technologies and tactics bundled under the ABM umbrella. The reason is si...

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Three Ways to Use Content Experiences to Fuel Your Demand Generation Campaigns THREE WAYS TO USE CONTENT EXPERIENCES TO FUEL YOUR DEMAND GENERATION CAMPAIGNS

blog article

Feb 28, 2019

Experiences are what define virtually everything that goes on in our day-to-day lives. An impressive customer service experience at the mall, a negative experience getting stuck in traffic—a good or bad experience can ultimately make or break someone’s day. And as marketers, we’re ...

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Parchment’s ABM Pilot is Looking to Reach New Heights in 2019 PARCHMENT’S ABM PILOT IS LOOKING TO REACH NEW HEIGHTS IN 2019

blog article

Feb 27, 2019

In this last year, Parchment made its transition from traditional demand gen to ABM, “a much more cost-effective and productive line of attack,” according to Jimmy Montchal, Senior Digital Marketing Manager at Parchment. We’ve loved following Jimmy’s story. First off, him and...

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Introduction to Pipeline Marketing: The New Age Account Based Marketing INTRODUCTION TO PIPELINE MARKETING: THE NEW AGE ACCOUNT BASED MARKETING

blog article

Feb 27, 2019

As B2B promoting groups keep attempting to affect their organization’s business pipeline and income in quantifiable ways, another center advertising innovation and popular expression — account-based marketing (ABM) — has turned into a best need to comprehend and grasp. Where is you...

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When Is the Right Time to Implement ABM? WHEN IS THE RIGHT TIME TO IMPLEMENT ABM?

blog article

Feb 26, 2019

If you’re reading this, you probably already know what ABM is, but just in case a refresher course is needed, ABM stands for account-based marketing, and it’s the newest strategy to successfully market to corporations and/or clients. Account-based marketing is different from normal metho...

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An Account-Based Marketing Strategy – 4 Reasons It’s Essential in 2019 AN ACCOUNT-BASED MARKETING STRATEGY – 4 REASONS IT’S ESSENTIAL IN 2019

blog article

Feb 26, 2019

In years gone by, using marketing automation to generate leads was simple. Contacts enter the pipeline, automated emails generate leads for you and they then turn into revenue. However, that just isn’t cutting it anymore so you need to think about making a change to the way you’re doing ...

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What to Expect from Account-based Marketing in 2019 WHAT TO EXPECT FROM ACCOUNT-BASED MARKETING IN 2019

blog article

Feb 26, 2019

Most businesses and marketers have heard the term account-based marketing, more in recent times than before. It has become a buzz word in the marketing field, but what is it exactly? In previous times, marketers would aim to reel in as many leads and sales as possible by trying to target them all at...

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Rethinking the marketing funnel with Consumer Decision Journeys RETHINKING THE MARKETING FUNNEL WITH CONSUMER DECISION JOURNEYS

blog article

Feb 25, 2019

The traditional marketing funnel, starting wide at the top and narrowing down to purchase was appropriate in the past but has become outdated. The way customers shop and interact with brands has changed in the digital age, we see this with our client’s customer journeys. The ‘Consumer De...

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Account Based Marketing (ABM): & Hit Your Targets In 2019 ACCOUNT BASED MARKETING (ABM): & HIT YOUR TARGETS IN 2019

blog article

Feb 25, 2019

2019 is in full swing, and that means it’s an excellent time to refresh your marketing strategy. Make 2019 the year that you give your sales team the upper hand in closing more deals, more often. Account Based Marketing may be just the thing you need to hit your targets — and we’ve...

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2019 WEBINAR BENCHMARKS REPORT | WEBINARS ARE ALIVE AND KICKING 2019 WEBINAR BENCHMARKS REPORT | WEBINARS ARE ALIVE AND KICKING

blog article

Feb 25, 2019

Have you ever wondered what it takes to put together a blockbuster webinar? Just a few critical activities like the webinar marketing plan, webinar promotion plan and scheduling, which if carried out wisely, can make the mark. That’s precisely some quintessential insights into webinar best pra...

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ABM Best Practice vs Malpractice ABM BEST PRACTICE VS MALPRACTICE

blog article

Feb 25, 2019

Where's Email in Your ABM Strategy? 59% of B2B Marketers rate email as effective for driving early stage engagement, 81% say it's effective at driving conversions later in the funnel. Email marketing is one of the most widely adopted and effective channels a B2B marketer can use, yet it'...

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5 Account-Based Marketing Pitfalls to Avoid 5 ACCOUNT-BASED MARKETING PITFALLS TO AVOID

blog article

Feb 24, 2019

Account-based marketing can be a treasure trove for marketing and sales teams, which explains why 92 percent of B2B marketers claim that it’s crucial to their success and great for ROI. But account-based marketing isn’t a magic bullet. Marketing and sales teams can’t reap...

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5 Content Marketing Resolutions to Make in 2019 5 CONTENT MARKETING RESOLUTIONS TO MAKE IN 2019

blog article

Feb 24, 2019

A new year is on the horizon, and with it, the desire to be our best selves. While that can mean buying a gym membership or kicking off a juice cleanse, don’t leave your content strategy off your 2019 resolution list. A brand new year is a great time to roll out new initiatives, set annual goa...

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Account-based marketing – be clear and research right ACCOUNT-BASED MARKETING – BE CLEAR AND RESEARCH RIGHT

blog article

Feb 22, 2019

With B2B marketers continuing to increase their budget allocation to ABM, it’s clear that this activity is here to stay. More than just a flash in the pan, account-based marketing is grounded in logic, hyper-personalisation and proven results – hence its popularity. However, with 3 tiers...

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Advertising Measurement Best Practices for B2B ADVERTISING MEASUREMENT BEST PRACTICES FOR B2B

blog article

Feb 22, 2019

Marketers don’t always know how to measure the effectiveness of digital ad campaigns. Often, they receive conflicting direction from their leadership — or from the industry — about gauging the success of marketing campaigns. Some industries, like healthcare, and B2B, are transformi...

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6 Useful B2B Email Marketing Ideas for B2B marketers 6 USEFUL B2B EMAIL MARKETING IDEAS FOR B2B MARKETERS

blog article

Feb 22, 2019

Let me tell you a story today. It’s a simple conversation between a deer and a rabbit. The point of narrating the story is straightforward- to help you learn a precious lesson relating to the significance of the right communication in B2B email marketing. Okay, let’s get on with it! The ...

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Tap Into Thought Leadership Using Influencer Execs to Make Better ABM Connections TAP INTO THOUGHT LEADERSHIP USING INFLUENCER EXECS TO MAKE BETTER ABM CONNECTIONS

blog article

Feb 22, 2019

We see them everywhere, all the time, and hear about them even more than that. Influencers. These social media-savvy people can convince their massive followings that something is cool, breakthrough, or life-changing, seemingly without even trying. And while you probably have a pretty specific image...

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10 Myths about Account-Based Marketing 10 MYTHS ABOUT ACCOUNT-BASED MARKETING

blog article

Feb 22, 2019

Account-based Marketing (ABM) has consistently performed better than other marketing strategies, at least in the case of B2B companies. The ABM campaigns give you an opportunity to adopt a tailored approach when dealing with the target accounts. If your content is persuasive enough, you can hit the ...

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Facebook has been allowing Nazi-based ad targeting FACEBOOK HAS BEEN ALLOWING NAZI-BASED AD TARGETING

blog article

Feb 22, 2019

The Los Angeles Times reports that Facebook allowed its staff to target ads to users who have logged interest in topics such as Goebbels (the Third Reich’s chief propagandist), Himmler (SS leader and architect of the Holocaust), Skrewdriver (a neo-Nazi punk band), and Mengele, (the infamous co...

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How to Self-Promote Using Social Media Contests HOW TO SELF-PROMOTE USING SOCIAL MEDIA CONTESTS

blog article

Feb 22, 2019

Restaurants and social media marketing go together like peanut butter and jelly. Or white wine and fish, if your tastes run more highbrow. According to the new rules of dining out, pulling out your smartphone to snap a photo of your meal is no longer impolite, and for a sizeable population of social...

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Facebook has been allowing Nazi-based ad targeting FACEBOOK HAS BEEN ALLOWING NAZI-BASED AD TARGETING

blog article

Feb 22, 2019

The newspaper said that it decided to test if the company would allow the sale of ads directed to certain segments of users, after receiving a tip-off from an L.A musician. The artist had noticed that Facebook was suggesting ad targeting to users interested in “National Socialist black metal&r...

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Facebook will show who uploaded your contact info for targeted ads FACEBOOK WILL SHOW WHO UPLOADED YOUR CONTACT INFO FOR TARGETED ADS

blog article

Feb 22, 2019

Facebook has taken some steps to prevent companies from recklessly using your data for targeted ads, but now it might put pressure on them to come clean. As of February 28th, Facebook's "why am I seeing this ad?" button will show who (if anyone) uploaded the contact info that led to a ...

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Facebook to reveal who uploaded users’ information for ad targeting FACEBOOK TO REVEAL WHO UPLOADED USERS’ INFORMATION FOR AD TARGETING

blog article

Feb 22, 2019

Facebook announced yesterday in a post on its Advertiser Hub Page that it plans to start requiring companies to disclose to users who uploaded the contact information that prompted a particular sales pitch. This will enable people to find out how advertisers obtained their data and potentially limit...

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Why Heineken is doing more ad buying in private marketplaces WHY HEINEKEN IS DOING MORE AD BUYING IN PRIVATE MARKETPLACES

blog article

Feb 22, 2019

The advertiser wants more information on how exchanges handle auctions so that it can only bid in the ones it’s most likely to win, a process commonly known as supply-path optimization. Heineken is already making these decisions to a degree through the demand-side platform it buys its programm...

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‘It’s the human cost’: Buyers shrug at YouTube’s latest brand crisis ‘IT’S THE HUMAN COST’: BUYERS SHRUG AT YOUTUBE’S LATEST BRAND CRISIS

blog article

Feb 22, 2019

In a poll conducted by Digiday Research on Thursday, Feb. 21, only 14 percent of 100 buyers said they expect the crisis to have any impact on long-term spending on the platform. Nearly a third of buyers said they expect any cutbacks they make to be temporary. Meanwhile, 37 percent of respondents sai...

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3 Approaches to Building and Targeting ABM Campaigns 3 APPROACHES TO BUILDING AND TARGETING ABM CAMPAIGNS

blog article

Feb 21, 2019

Any marketer will tell you effective campaigning starts with a solid list of segmented prospects. But even that can result in a massive number of leads that don’t ever progress beyond that because they don’t represent the best fit for your organization or there’s no intent to make ...

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Is 2019 finally the year to make use of your existing marketing tools? IS 2019 FINALLY THE YEAR TO MAKE USE OF YOUR EXISTING MARKETING TOOLS?

blog article

Feb 21, 2019

This is not an article on predictions - those happen in December. This is an article partially about retrospection, but also about a call to action. As we start the last year of the decade, I’ve been looking back at what has been happening in digital marketing over the last 10 years. Sometimes...

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HOW TO USE ACCOUNT-BASED MARKETING TO GROW YOUR BUSINESS HOW TO USE ACCOUNT-BASED MARKETING TO GROW YOUR BUSINESS

blog article

Feb 21, 2019

Account-based marketing, also known as ABM, seemed to be nothing more than a buzzword for the longest time. In recent years, B2B and B2C marketers have started to see the real results that it has to offer. With the right techniques and application, account-based marketing has the potential to rapidl...

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Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM INDIVIDUAL ACCOUNTS AS MARKETS IN THEIR OWN RIGHT: A PEEP INTO THE ITSMA DEFINITION OF ABM

blog article

Feb 21, 2019

ITSMA is a community of thought leaders in the area of marketing. They provide a platform where the latest trends and strategies of marketing are discussed and dissected by all concerned stakeholders. ITSMA is an established and widely followed leader for B2B IT Services Marketing for more than two ...

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5 Secrets of Account Based Marketing 5 SECRETS OF ACCOUNT BASED MARKETING

blog article

Feb 21, 2019

There are a lot of ways and methods out there which are used for marketing and for sales by different companies, to get the most number of sales and to have a higher conversion rate from a prospect to a customer. One popular method that is being used quite successfully is the Account-Based Marketing...

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Fresh Content Marketing Ideas for Your B2B Buyer’s Journey FRESH CONTENT MARKETING IDEAS FOR YOUR B2B BUYER’S JOURNEY

blog article

Feb 21, 2019

The content you create guides the buyer’s journey that your prospects and customers take. That’s why it’s important to tailor content to the stage of the buyer’s journey prospects and customers will be at when they come across a particular piece of content. Marketers have his...

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What is Account-Based Marketing or ABM? WHAT IS ACCOUNT-BASED MARKETING OR ABM?

blog article

Feb 20, 2019

Let’s say you have a machine gun and are given a target to shoot at. You would do the best you could with it, but end up spraying far too many bullets for too few hits. In its place if you had a revolver or rifle, you would aim at each target and take your shots. This difference between a mach...

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How to Get Started With LinkedIn Account Based Marketing HOW TO GET STARTED WITH LINKEDIN ACCOUNT BASED MARKETING

blog article

Feb 20, 2019

LinkedIn as an advertising platform has developed dramatically over the last five years. The platform regularly continues to add functionality and integrations that B2B marketers love, especially when it comes to Account Based Marketing (ABM). In the guide below, I will go into detail on how how to ...

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How ABM Improves Marketing ROI in One Step HOW ABM IMPROVES MARKETING ROI IN ONE STEP

blog article

Feb 20, 2019

Your return on marketing investment (ROMI) can be notoriously difficult to pin down. Sure, you can track increases in page visits and time-on-site metrics. But tying those numbers to what really matters—increased sales—can be tricky. The connection becomes a bit clearer with account-base...

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The State of Content Marketing in 2019 THE STATE OF CONTENT MARKETING IN 2019

blog article

Feb 20, 2019

There's a saying that "content is king." That applies to all industries, not just entertainment, but to any business trying to reach and inform their customers. For advertising to work on a targeted audience, there must be something there that initially draws them in. In the old days o...

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How to Use Content in Account-Based Marketing to Drive Customers Engagement HOW TO USE CONTENT IN ACCOUNT-BASED MARKETING TO DRIVE CUSTOMERS ENGAGEMENT

blog article

Feb 20, 2019

Producing content has been the number one priority for marketers all over the globe for years. Content marketing is definitely an essential concern for both small and big businesses, and people are aware you can’t go very far without it. It’s clear that everyone who’s trying to bui...

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Working with Your ABM Strategy in Oracle Eloqua WORKING WITH YOUR ABM STRATEGY IN ORACLE ELOQUA

blog article

Feb 20, 2019

In our everyday lives, we buy and use a growing number of add-ons that can improve the way that we work or relax. Whether it is a new and improved lens for a camera or a chrome plug-in, we want to have our new tool up and running after a brief tutorial. I think about the first time someone showed me...

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How to personalize content for your Account-Based Marketing strategy HOW TO PERSONALIZE CONTENT FOR YOUR ACCOUNT-BASED MARKETING STRATEGY

blog article

Feb 20, 2019

B2B companies increasingly apply Account-Based Marketing (ABM). Account-Based Marketing offers B2B companies the opportunity to better reach pre-selected companies through personalized marketing and sales. The figures speak for themselves: almost 85% of marketers indicate that ABM delivers a higher ...

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4 B2B Event Marketing Strategies to Focus on in 2019 4 B2B EVENT MARKETING STRATEGIES TO FOCUS ON IN 2019

blog article

Feb 20, 2019

Event marketing is all about letting people know you’re hosting an event and unless you really put in effort into making your event a success (whatever event it may be), creating one with a lack of strategy will lead you nowhere. So why is it important? Events can help you reach your goals, in...

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What the US data protection law will mean for ad tech and marketers WHAT THE US DATA PROTECTION LAW WILL MEAN FOR AD TECH AND MARKETERS

blog article

Feb 19, 2019

We’re at a pivotal time in the marketing industry. It has been nearly a year since GDPR arrived in the EU, but the repercussions are still being digested in Europe and beyond. Meanwhile, on the other side of the Atlantic, a data protection ripple effect has been felt far and wide. It is now mo...

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4 ways marketing can help turbocharge growing sales development teams 4 WAYS MARKETING CAN HELP TURBOCHARGE GROWING SALES DEVELOPMENT TEAMS

blog article

Feb 19, 2019

This article outlines the key growth and challenges inside the sales industry as well as four things you can do to help your Sales Development Representatives succeed now. Specific trends and challenges below have been illustrated by our client practitioners and supported and validated by research f...

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Advancement: Global Account-based Marketing Software Market: Huge Growth Opportunities and Forecast to 2026 ADVANCEMENT: GLOBAL ACCOUNT-BASED MARKETING SOFTWARE MARKET: HUGE GROWTH OPPORTUNITIES AND FORECAST TO 2026

blog article

Feb 19, 2019

Account-based marketing (ABM) software realigns sales and marketing departments away from overall branding and lead generation strategies by recognizing high-quality target accounts through the execution of a personalized marketing strategy. ABM software provides tools to automate and decrease the e...

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ABM & Marketing Automation Pro-tips for Reaching Known and Unknown Buyers ABM & MARKETING AUTOMATION PRO-TIPS FOR REACHING KNOWN AND UNKNOWN BUYERS

blog article

Feb 19, 2019

This post includes a guest contribution from Jason Semenek, Lead Strategist at Tegrita. His career started in 2000, where he worked to introduce and help integrate Oracle Responsys for a variety of clients. He has worked in a variety of industries as a digital marketing specialist on the consultant ...

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3 Big Content Marketing Trends that Will Dominate in 2019 3 BIG CONTENT MARKETING TRENDS THAT WILL DOMINATE IN 2019

blog article

Feb 18, 2019

To be successful in 2019, having an effective content marketing strategy is a must. According to a study conducted by the Content Marketing Institute, companies seeing the most success with their content marketing efforts allocate 40% of their annual marketing budget to content marketing alone, and ...

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B2B Marketing to Millennials Requires a Different Approach B2B MARKETING TO MILLENNIALS REQUIRES A DIFFERENT APPROACH

blog article

Feb 18, 2019

Millennials – born between 1979 and 1995 – make a big impact on today’s workplace. For one thing, they represent the largest active generation in the workforce. For another, about 73% of Millennials are directly involved in business purchasing decisions. In fact, there’s...

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5 Business Development Trends to Expand Your Business 5 BUSINESS DEVELOPMENT TRENDS TO EXPAND YOUR BUSINESS

blog article

Feb 18, 2019

To take advantage of this trend strategically, and avoid the pitfalls of data collection, take a look at relationship intelligence automation (RIA). RIA automatically keeps track of all client and prospect communications, giving you the insight you need to create high-caliber personalized communicat...

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ABM Supports (But Doesn’t Create) Better Sales-Marketing Alignment ABM SUPPORTS (BUT DOESN’T CREATE) BETTER SALES-MARKETING ALIGNMENT

blog article

Feb 18, 2019

One of the key requirements for successful account-based marketing is coordinated efforts by business functions that have historically operated more or less independently. The need for teamwork routinely involves marketing, business development, and sales, and when ABM is used to expand relationship...

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How brands like Wendy’s and the NFL are marketing on Fortnite HOW BRANDS LIKE WENDY’S AND THE NFL ARE MARKETING ON FORTNITE

blog article

Feb 18, 2019

When about 10 million players watched DJ Marshmello’s live set within Fortnite over Super Bowl weekend, you could almost hear the wheels in the industry’s brains start turning.The event better than any halftime show gave a glimpse into how Fortnite could eventually evolve into a brand-ne...

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Email Marketing Success: Why Use Email Validation API EMAIL MARKETING SUCCESS: WHY USE EMAIL VALIDATION API

blog article

Feb 18, 2019

Marketing campaigns flop miserably when emails fail to reach intended customers or get bounced back off inaccurate addresses. You can tackle this problem at the point of origin where the customer inputs email addresses – by integrating email validation API into opt-in-forms. This could be a re...

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Brands: How dark marketing can improve engagement BRANDS: HOW DARK MARKETING CAN IMPROVE ENGAGEMENT

blog article

Feb 18, 2019

Have you ever noticed that you rarely see social media ads from big brands like Apple or even Google? That is because many big brands have keyed in on targeting, and as such, their ads are shown to only a handful of consumers. It's a strategy called dark marketing and the strategy could prove va...

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How brands like Wendy’s and the NFL are marketing on Fortnite HOW BRANDS LIKE WENDY’S AND THE NFL ARE MARKETING ON FORTNITE

blog article

Feb 18, 2019

When about 10 million players watched DJ Marshmello’s live set within Fortnite over Super Bowl weekend, you could almost hear the wheels in the industry’s brains start turning.The event better than any halftime show gave a glimpse into how Fortnite could eventually evolve into a brand-ne...

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Only 2% of Brands Making Most of Data-Driven Marketing: BCG Digital Maturity Report ONLY 2% OF BRANDS MAKING MOST OF DATA-DRIVEN MARKETING: BCG DIGITAL MATURITY REPORT

blog article

Feb 18, 2019

Businesses that embrace digital transformation and achieve digital maturity benefit from significant and rapid improvements in campaign performance. An independent report from Boston Consulting Group (BCG), has found the use of machine learning in digital marketing can drive quantifiable results fas...

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How brands like Wendy’s and the NFL are marketing on Fortnite HOW BRANDS LIKE WENDY’S AND THE NFL ARE MARKETING ON FORTNITE

blog article

Feb 18, 2019

When about 10 million players watched DJ Marshmello’s live set within Fortnite over Super Bowl weekend, you could almost hear the wheels in the industry’s brains start turning. The event better than any halftime show  gave a glimpse into how Fortnite could eventually evolve into a b...

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5 biggest B2B marketing challenges revealed 5 BIGGEST B2B MARKETING CHALLENGES REVEALED

blog article

Feb 18, 2019

Jonathan Simpson-Dent, CEO EMEA at William Lea Tag, said: “Successful brands are showing the way by utilising digitisation to be able to better manager offline experience in truly integrated marketing campaigns. Working with the right marketing activation partners empowers these brands to enga...

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THE EVOLUTION OF B2B DIGITAL MARKETING IN THE 21ST CENTURY THE EVOLUTION OF B2B DIGITAL MARKETING IN THE 21ST CENTURY

blog article

Feb 18, 2019

When digital marketing first came about, all that mattered was having a web presence. In those earlier days of the internet, marketing was primarily done through outbound means, and the idea of optimization or content marketing hadn’t been developed yet. As technology developed and became more...

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Best Social Media Marketing Tips to Implement Now BEST SOCIAL MEDIA MARKETING TIPS TO IMPLEMENT NOW

blog article

Feb 17, 2019

We all have personal accounts on social media networks, nowadays if you don’t have such an account you do not exist, the same is valid for companies, they should have social media presence. This is not just a transitory tendency, social media has lately become a valuable marketing tool and is ...

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Why Marketers Must Have Customer Conversations WHY MARKETERS MUST HAVE CUSTOMER CONVERSATIONS

blog article

Feb 17, 2019

Know your audience has become a rallying cry behind the concept of creating compelling buyer and customer experiences and becoming customer-centric companies. But how many B2B marketers can say they truly KNOW their customers? For those of you who know me, you know I spend much of my time talking to...

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Why You Should Be Planning for ABM in 2019 WHY YOU SHOULD BE PLANNING FOR ABM IN 2019

blog article

Feb 17, 2019

Now that Q4 has hit, I’m sure your starting to ask, what lies ahead in 2019? Is account-based marketing part of the plan? If not, consider penciling it into your agenda. In the past few years, analysts, practitioners, and vendors alike have seen ABM not only work but work well. We’ve sum...

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DATA CAN CHANGE THE WAY YOU THINK ABOUT ABM DATA CAN CHANGE THE WAY YOU THINK ABOUT ABM

blog article

Feb 15, 2019

Once in a while something comes along that changes the way we do things. This happened to me a few years ago when the then World’s nbr. 1 company by Market Capitalization approached Celsius International with a simple brief: tell them who their top 1000 Named Accounts in each European country ...

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Why Your Company Needs An Ideal Customer Profile, And Seven Ways To Leverage It WHY YOUR COMPANY NEEDS AN IDEAL CUSTOMER PROFILE, AND SEVEN WAYS TO LEVERAGE IT

blog article

Feb 15, 2019

As highly targeted marketing becomes more commonplace in business-to-business  marketing strategies, it begs the question: Are you taking the proper steps to ensure absolute sales and marketing alignment with this strategyOften, organizations are so fixated on the end goal -- the annual revenue...

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Marketing Fads that Went Out of Style in 2018 MARKETING FADS THAT WENT OUT OF STYLE IN 2018

blog article

Feb 15, 2019

I would rate this as a pretty accurate first prediction  Snapchat revenue did grow in 2018, but growth slowed to just 43% YoY, down from 104% growth from 2016-2017. According to eMarketer, 28.3% of US marketers in 2018 used Snapchat for marketing purposes, according to our forecasts. For compar...

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The Rundown: Tensions escalate between Amazon and major brands THE RUNDOWN: TENSIONS ESCALATE BETWEEN AMAZON AND MAJOR BRANDS

blog article

Feb 15, 2019

In media buying circles, the big buzz is Energizer. It started with a desktop search for Energizer batteries on Amazon.com that resulted in an ad for Amazon’s own Basics brand batteries so massive that people had to scroll to get to the Energizer product they’d searched for. Then, the ba...

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Stop circling marketing’s transformation roundabout and enjoy the ride in 2019 STOP CIRCLING MARKETING’S TRANSFORMATION ROUNDABOUT AND ENJOY THE RIDE IN 2019

blog article

Feb 15, 2019

There is much planning and packing to get to this modern marketing paradise – data, technology, metrics, specialists and so much more. They are all very important and my intent here is not to imply that they aren’t. The trouble is that the expectation seems to be this is a straightforwar...

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5 ways to get your c-suite on board with a digital transformation project 5 WAYS TO GET YOUR C-SUITE ON BOARD WITH A DIGITAL TRANSFORMATION PROJECT

blog article

Feb 15, 2019

When we think about c-suite involvement in digital transformation, the first thing to consider is what your programme means for the business in the long term. While many transformation initiatives focus on discrete goals, this is usually – and ideally – just the beginning. An overhaul of...

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5 ways to get your c-suite on board with a digital transformation project 5 WAYS TO GET YOUR C-SUITE ON BOARD WITH A DIGITAL TRANSFORMATION PROJECT

blog article

Feb 15, 2019

B2B Marketing’s recent report Adapt or die? Leadership in the era of martech examined the importance of martech for executives involved in business transformation. On the topic of leadership, results revealed that while just under 70% of respondents considered digital transformation a priority...

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What is Meaningful Engagement in Account-Based Marketing and Why Does it Matter? WHAT IS MEANINGFUL ENGAGEMENT IN ACCOUNT-BASED MARKETING AND WHY DOES IT MATTER?

blog article

Feb 14, 2019

Traditionally, marketing and sales teams have been focused on the individual  the lead. At the time, a form fill was the most reliable way to alert your sales team that someone was interested in your solution. But now we know that’s a bit short sighted. 

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How Authenticity Helps You Succeed in ABM HOW AUTHENTICITY HELPS YOU SUCCEED IN ABM

blog article

Feb 14, 2019

Account-based marketing (ABM) enables you to do just that by focusing on, and getting to know, a few target accounts better than ever before. Think of it as a grand exercise in putting yourself in someone else’s shoes. Yes, it’s an investment of time, but it provides an undeniable edge o...

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ACCOUNT-BASED MARKETING AND CONTENT MARKETING CAN WORK TOGETHER ACCOUNT-BASED MARKETING AND CONTENT MARKETING CAN WORK TOGETHER

blog article

Feb 14, 2019

There’s a lot of buzz lately about account-based marketing (ABM). That buzz has left some marketers wondering whether or not account-based marketing and content marketing can work together. The answer is yes, of course! Before we start talking about how they go together, let’s define wha...

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The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology THE MARTECH FITNESS DRILL 2019: HOW MUCH DO YOU SWEAT WITH YOUR MARKETING TECHNOLOGY

blog article

Feb 14, 2019

At MarTech Series, we define the MarTech Fitness Drill as, the systematic process of identifying, comparing, analyzing, reviewing, leveraging and recommending one or more Marketing Technologies with an aim to automate, optimize and amplify their marketing reach across all the major marketing and adv...

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The Ultimate Guide to Facebook Messenger Ads THE ULTIMATE GUIDE TO FACEBOOK MESSENGER ADS

blog article

Feb 14, 2019

Facebook Messenger Ads are a paid method of promoting your Facebook posts that invite people to open a Facebook Messenger conversation.Ordinary Facebook ads invite people to click and visit your website or landing page. They’re typically expensive, and you won’t gain detailed information...

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Your ABM Campaigns Need More Personalization. Here’s Why YOUR ABM CAMPAIGNS NEED MORE PERSONALIZATION. HERE’S WHY

blog article

Feb 14, 2019

Marketing professionals are under tremendous pressure to drive pipeline revenue from account-based marketing (ABM) programs. In fact, according to the DemandGen Report’s 2018 Benchmark Survey, 30% of marketing decision-makers say their primary success metric is revenue pipeline contributions. ...

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9 PREDICTIONS ON THE STATE OF B2B 9 PREDICTIONS ON THE STATE OF B2B

blog article

Feb 13, 2019

From marketing tech to ABM companies, consolidation of these mature markets is inevitable. With announcements like Adobe buying Marketo and the never-ending stream of Bombora partnership (DiscoverOrg, Terminus, Marketo, etc.), the industry is starting to fall into a pattern. Start-ups betting on the...

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8 Tips for More Effective B2B Email Marketing 8 TIPS FOR MORE EFFECTIVE B2B EMAIL MARKETING

blog article

Feb 13, 2019

Email marketing is a compelling way to build relationships with B2B leads. Studies have shown it has the potential to deliver the top ROI in digital marketing. Here’s how to make it more powerful:Include Useful, Informative Content in Emails B2B email marketing shouldn’t focus ...

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Leveraging ABM to enhance established content marketing programs LEVERAGING ABM TO ENHANCE ESTABLISHED CONTENT MARKETING PROGRAMS

blog article

Feb 13, 2019

The Content Marketing Institute’s 2018 Manufacturing Content Marketing report surveyed nearly 2,200 marketing professionals working in manufacturing companies to gauge the maturity and success of the industry’s content marketing efforts. 86% of respondents say they use content marketing,...

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Amazon Begins Data-Based CPG Sampling: Just The Facts AMAZON BEGINS DATA-BASED CPG SAMPLING: JUST THE FACTS

blog article

Feb 13, 2019

Amazon introduced a targeted product sampling program which offers a number of benefits to the ecommerce megastore, including scaling subscribers and increasing the profile of some of their brands. The sampling program relies heavily on the consumer shopping data Amazon collects, creating opportunit...

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The Results Are In: Data Is King And It’s Delivering Big Wins For Mobile Marketers THE RESULTS ARE IN: DATA IS KING AND IT’S DELIVERING BIG WINS FOR MOBILE MARKETERS

blog article

Feb 13, 2019

Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. In an effort to better understand its impact, YouAppi, a leading growth marketing platform for premium mobile brands, reached out to more than 540 of the world’s top in-hou...

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What has the attention of marketers for 2019? WHAT HAS THE ATTENTION OF MARKETERS FOR 2019?

blog article

Feb 13, 2019

We can talk about AI and everything it is bringing to marketing and digital experiences, but what are the things most marketers are really thinking about  What do they have to get good at this year so that they can move on to new, innovative tactics

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Best Practices on Developing an Account-Based Marketing Strategy BEST PRACTICES ON DEVELOPING AN ACCOUNT-BASED MARKETING STRATEGY

blog article

Feb 13, 2019

Instead of casting a wide net to capture an array of varying leads, the focus is placed on quality over quantity. Targets are generally high-yield accounts and are considered a good fit for the business’ products or services. Marketing efforts are thus more personalized to the individual prosp...

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Digiday Research: Marketers are under pressure to use data to make investment decisions DIGIDAY RESEARCH: MARKETERS ARE UNDER PRESSURE TO USE DATA TO MAKE INVESTMENT DECISIONS

blog article

Feb 13, 2019

Marketers are under more pressure than ever to show their homework, according to a Digiday survey.
Seventy-seven percent of 212 brand marketers surveyed by Digiday this November said the pressure to connect marketing spend with revenue results has grown in the past year.

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Video Briefing: Amazon and other OTT channel resellers want percentage of revenue, not costs VIDEO BRIEFING: AMAZON AND OTHER OTT CHANNEL RESELLERS WANT PERCENTAGE OF REVENUE, NOT COSTS

blog article

Feb 13, 2019

As we’ve reported extensively, Amazon Prime Video Channels program has become crucial in driving the adoption of subscription streaming video channels from TV networks and digital publishers. A research report from BMO Capital Markets in December estimated that Prime Video Channels will drive ...

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Data Management is Critical for Account Based Marketing DATA MANAGEMENT IS CRITICAL FOR ACCOUNT BASED MARKETING

blog article

Feb 13, 2019

Meaningful data management processes provide significant value to your ability to measure and control your ABM program but perhaps the most meaning impact is that you can make it easier for buyers to buy. This sounds funny but is true. When you make your outreach more about target accounts and their...

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How to Set Goals for B2B Advertising: 5 Questions to Anders Wallin HOW TO SET GOALS FOR B2B ADVERTISING: 5 QUESTIONS TO ANDERS WALLIN

blog article

Feb 13, 2019

One of the most common questions we get asked, is how to measure the success of a particular marketing activity. This can be a tricky question to answer, as marketing tends to focus on longer-term effects. Particularly in B2B, where long sales cycles are often the rule, while budget owners tend to a...

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How to Organize Your Content for ABM HOW TO ORGANIZE YOUR CONTENT FOR ABM

blog article

Feb 13, 2019

Embarking on ABM this year? Once you've chosen your target accounts and built out your tiered campaign approach, you're going to want to determine what content you have available to use in your campaigns. Your current content library is likely a mess, so the first step for any marketer taske...

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5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY 5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

blog article

Feb 13, 2019

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to crea...

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7 STRATEGIES TO INCREASE BRAND VISIBILITY 7 STRATEGIES TO INCREASE BRAND VISIBILITY

blog article

Feb 13, 2019

Every brand out there is trying hard to get itself noticed and grab the attention of a potential customer by employing unique SEO tactics. With the rampant use of digital platforms working on seamless integration globally, it has become the need of the hour to get your brand right up there … ...

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ABM. By the people, for the people ABM. BY THE PEOPLE, FOR THE PEOPLE

blog article

Feb 13, 2019

As a marketer, data has become a common language and those who do not understand the basics of data-backed insights and measurement might as well be living in an era when marketing was the Art Department.
 We are told that ABM is all about data. The science and the skill in mining and si...

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Five AI Solutions Transforming B2B Marketing FIVE AI SOLUTIONS TRANSFORMING B2B MARKETING

blog article

Feb 13, 2019

Megan Wharton is an excellent sales assistant. She’s been at her job only a few months, but she’s easily the best person at qualifying promising leads on her team. Megan has a remarkable knack for chatting with potential customers over email, and knows exactly what to write to get prospe...

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B2B Marketing announces new industry podcast B2B MARKETING ANNOUNCES NEW INDUSTRY PODCAST

blog article

Feb 13, 2019

They revealed the first episode will be released next week and will feature Simon Rusling, partner and head of marketing at Barnett Waddingham; Brian Macreadie, now head of marketing at Addleshaw Goddard; and Gemma Davies, director of global ABM strategy at ServiceNow.

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Most trusted B2B brands revealed MOST TRUSTED B2B BRANDS REVEALED

blog article

Feb 12, 2019

Robert Passikoff, president of Brand Keys, said companies looking to guarantee profits can’t do better than loyal customers. “Decision-making has become increasingly emotionally-driven over the past decade. But the addition of increased expectations for brand trust has radically altered ...

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Multi-region ABM after GDPR? Direct mail is your ticket MULTI-REGION ABM AFTER GDPR? DIRECT MAIL IS YOUR TICKET

blog article

Feb 12, 2019

GDPR was ongoing news in the past year. As marketers, everywhere you turned you heard stories about how companies revamped data-handling processes to comply with the General Data Protection Regulation (GDPR) requirements. Marketers have lots of concerns, like whether GDPR will kill their ability to ...

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The Ultimate Guide to Localizing ABM Advertising Campaigns THE ULTIMATE GUIDE TO LOCALIZING ABM ADVERTISING CAMPAIGNS

blog article

Feb 12, 2019

Marketing rules have changed a lot during the past years. Brands have changed their strategy, shifting from old school marketing where they would create broad messages for anyone who had ears to listen, to more personalized strategies which proved to be less disturbing and much more effective. Moreo...

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Account Based Marketing: Pros and Cons ACCOUNT BASED MARKETING: PROS AND CONS

blog article

Feb 12, 2019

Account Based Marketing (ABM) is here to change the future of the B2B marketing game. However, ABM, like most marketing strategies, has not only pros but also some cons. In our opinion the pros of ABM are definitely far ahead of its cons. But you should definitely take a look and decide yourself, wh...

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Smarter ABM: SocialChorus Steps out of the Dark Funnel with 6sense SMARTER ABM: SOCIALCHORUS STEPS OUT OF THE DARK FUNNEL WITH 6SENSE

blog article

Feb 12, 2019

At 6sense, we love talking to our customers about their ABM journey, their trials and tribulations, and what led them to the 6sense account-based orchestration platform. Most recently we sat down with SocialChorus, a leading workforce communications platform transforming how workers and organization...

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What do Basketball and ABM Have in Common? WHAT DO BASKETBALL AND ABM HAVE IN COMMON?

blog article

Feb 12, 2019

Just in time for March Madness, we thought we’d shed some light on the commonalities between basketball and account-based marketing (ABM). Naturally, you wouldn’t equate the sport of basketball with ABM but the two are far more similar than you would think. Teamwork Makes the Dream ...

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How to Use Data to Improve Your Content Marketing Strategy This Year HOW TO USE DATA TO IMPROVE YOUR CONTENT MARKETING STRATEGY THIS YEAR

blog article

Feb 11, 2019

One of the reasons that digital marketing is so powerful is that it relies on so much more than simply pushing company advertisements in consumers' faces. It takes a lot more than your basic ad to entice and keep customers these days, especially those in Gen Y and Gen Z. They want more from a co...

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5 Key Website Metrics to Monitor for Better B2B Marketing 5 KEY WEBSITE METRICS TO MONITOR FOR BETTER B2B MARKETING

blog article

Feb 11, 2019

Data is the heart of what makes modern scientific marketing scientific. Every visit to your website produces a rich trove of information allowing you to reconstruct the experience of each user. By making inferences based on this data, you can deliver better service. Let’s look at fiv...

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3 Steps to a Cleaner B2B Marketing Database 3 STEPS TO A CLEANER B2B MARKETING DATABASE

blog article

Feb 11, 2019

Marketing and sales data is one of the most valuable assets for a B2B marketer; yet for all the talk of data-driven marketing, most B2B companies are in denial about the state of their marketing data. According to reports, an astonishing 94% of B2B companies suspect inaccuracy in their database. Whi...

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Markets move fast, so B2B marketing agencies must move faster MARKETS MOVE FAST, SO B2B MARKETING AGENCIES MUST MOVE FASTER

blog article

Feb 11, 2019

They’re sorting their intent monitoring from predictive analytics, social listening from programmatic and marketing automation from the martech stack, while juggling six or seven siloed agencies to manage digital, traditional, social media and ABM to deliver to one brief and one objective &nda...

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Shifting Trends for B2B and B2C Marketers: A Look Forward SHIFTING TRENDS FOR B2B AND B2C MARKETERS: A LOOK FORWARD

blog article

Feb 11, 2019

Marketing is constantly changing as the underlying technology for many key marketing functions is innovating and enabling new insights and achievements for global marketers. Although change does not happen overnight, we still expect to see massive shifts in marketing technology in 2019 on both the B...

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GDP, Amazon, commercial radio: 5 killer stats to start your week GDP, AMAZON, COMMERCIAL RADIO: 5 KILLER STATS TO START YOUR WEEK

blog article

Feb 11, 2019

UK GDP growth slowed to 0.2% in the fourth quarter of 2018 as Brexit uncertainty, weakness in the Eurozone and the trade war between the US and China impacted the economy. That was down from relatively strong growth of 0.6% in the third quarter.Services provided the bulk of the growth in the final q...

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Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers MARKETING DAY: IAB ADDS DTC LEADER TO BOARD, IDENTITY RESOLUTION OPTIONS, CYBERSECURITY FOR MARKETERS

blog article

Feb 11, 2019

Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics i...

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Prediction Series 2019: Interview with Jennifer Toton, VP of Marketing, Rollworks PREDICTION SERIES 2019: INTERVIEW WITH JENNIFER TOTON, VP OF MARKETING, ROLLWORKS

blog article

Feb 09, 2019

Marketing is constantly changing as the underlying technology for many key marketing functions is innovating and enabling new insights and achievements for global marketers. Although change does not happen overnight, we still expect to see massive shifts in Marketing Technology in 2019 on both the B...

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5 Steps To Using Data To Unleash Your Account-Based Marketing Success 5 STEPS TO USING DATA TO UNLEASH YOUR ACCOUNT-BASED MARKETING SUCCESS

blog article

Feb 08, 2019

The central tenet of ABM is that you choose your customers. It’s the flip side of inbound marketing where clients find and select you, drawn to your business by insightful, relevant content. While inbound marketing casts a wide net, catching everything that swims by, ABM is like spearfishing&n...

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Putting Empathy in Account Based Marketing PUTTING EMPATHY IN ACCOUNT BASED MARKETING

blog article

Feb 08, 2019

I was reminded of this while talking with a VP of Marketing who stopped their account based marketing campaigns to “go deep” in a few segments. The reason? They wanted to focus on building stronger connections with customers on their journey. In our conversation, we talked about how mark...

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5 ways B2B marketers can champion gender diversity 5 WAYS B2B MARKETERS CAN CHAMPION GENDER DIVERSITY

blog article

Feb 08, 2019

A commitment to tackling gender diversity in an organisation has to go far beyond the remit of the marketing function. Inclusive ad campaigns and more thoughtful imagery in corporate communications barely scratch the surface of diversity: it needs to be a board-level commitment, with action plans, s...

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Navigating the complexity of B2B customer experience to achieve success NAVIGATING THE COMPLEXITY OF B2B CUSTOMER EXPERIENCE TO ACHIEVE SUCCESS

blog article

Feb 08, 2019

There are typically many-to-many points of contact within each client organisation – users, stakeholders and decision makers. Each of these individuals has a different level of influence at a different stage of the sales cycle. The company selling to that organisation is highly likely to have ...

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5 ways B2B marketers can champion gender diversity 5 WAYS B2B MARKETERS CAN CHAMPION GENDER DIVERSITY

blog article

Feb 08, 2019

Gender parity might not be a new topic but its significance in business is rising. From the reaction to high profile brands revealing disappointing gender pay gaps in 2018 to the response to the #MeToo movement, giving more women the opportunity to flourish and succeed in business is finally moving ...

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Preparing the Best Content for ABM Accounts PREPARING THE BEST CONTENT FOR ABM ACCOUNTS

blog article

Feb 08, 2019

An account based marketing (ABM) approach allows marketing and sales to combine their efforts to target the highest-value accounts and create customized content. Some devoted segmenting and analysis make it easy to identify high-value accounts, and different types of data allow for the development o...

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How Better B2B Contact Database Can Supercharge Your ABM Campaigns HOW BETTER B2B CONTACT DATABASE CAN SUPERCHARGE YOUR ABM CAMPAIGNS

blog article

Feb 08, 2019

Account Based Marketing is a marketing and sales strategy that emphasizes deep understanding of a selected group of key accounts and makes significant effort to understand their business and need for your solution. In fact, the definition of ABM revolves around marketing to a tightly defined audienc...

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Why Target is focusing its mobile strategy on a single app WHY TARGET IS FOCUSING ITS MOBILE STRATEGY ON A SINGLE APP

blog article

Feb 08, 2019

Target is on a path to consolidate its suite of mobile apps into one, combining mobile shopping, the loyalty program and payments in a single place after experimenting with a litany of separate apps.Over the past decade, the retailer rolled out a number of consumer-facing apps: the Target app, launc...

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Retail Briefing: Hybrid selling on Amazon is gaining traction RETAIL BRIEFING: HYBRID SELLING ON AMAZON IS GAINING TRACTION

blog article

Feb 08, 2019

As Amazon continues to spread its tentacles throughout the retail industry, hybrid selling is piquing more brands’ interest. Amazon vendors that sell through the company’s retail channel are increasingly testing a hybrid selling model maintaining both a wholesale relationship with Amazon...

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3 Ways to Improve Your Account-based Marketing 3 WAYS TO IMPROVE YOUR ACCOUNT-BASED MARKETING

blog article

Feb 07, 2019

Marketing departments have two ways of targeting their promotional efforts: one way is to focus on individual leads (people); the other way is to focus on accounts. The latter, which has come to be known as account-based marketing, seems to be trending up. According to Nathan Isaacs, a senior conten...

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What is Meaningful Engagement in Account-Based Marketing and Why Does it Matter? WHAT IS MEANINGFUL ENGAGEMENT IN ACCOUNT-BASED MARKETING AND WHY DOES IT MATTER?

blog article

Feb 07, 2019

The role meaningful engagement plays in your account-based marketing (ABM) campaigns can’t be overstated. In fact, it enables your marketing and sales teams to identify the accounts most likely to close and gives them a personalized buying experience. Additionally, understanding the ways your ...

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What you can learn about ABM from the tech sector WHAT YOU CAN LEARN ABOUT ABM FROM THE TECH SECTOR

blog article

Feb 06, 2019

This trending marketing tactic, built on collaboration and alignment between an organisation’s marketing and sales teams, focuses on selecting customer prospects that are the ideal or best-fit accounts based on the organisation’s current mission and operations structure.

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What B2B marketers must measure when running an event WHAT B2B MARKETERS MUST MEASURE WHEN RUNNING AN EVENT

blog article

Feb 06, 2019

Considering that more than half (53%) of B2B marketers consider events and tradeshows to be their top spend area, this is worrying. The rise of digital marketing has created vast swathes of data for marketers to break down and analyse, providing granular measurement of how well their marketing is wo...

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The Value of Drip Campaigns in B2B Marketing THE VALUE OF DRIP CAMPAIGNS IN B2B MARKETING

blog article

Feb 06, 2019

A Marketing account-based marketing. Practitioner’s Guide to ABM Email marketing is still a very effective marketing tactic with a relatively low cost and high ROI. Of course, emails are not as sexy as Instagram or as trendy as LinkedIn, but email marketing is powerful, with ROI averaging a st...

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Retail Briefing: Inside the world of retail arbitrage on Amazon RETAIL BRIEFING: INSIDE THE WORLD OF RETAIL ARBITRAGE ON AMAZON

blog article

Feb 06, 2019

As more brands shift business to the marketplace to push direct sales, Amazon is giving special treatment to the most prominent sellers, those who have brand equity outside of Amazon, an existing customer base and actual marketing budgets. These select brands are invited to participate in special gr...

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As DTC brands open storefronts, Shopify expands along with them AS DTC BRANDS OPEN STOREFRONTS, SHOPIFY EXPANDS ALONG WITH THEM

blog article

Feb 06, 2019

Walk a block in New York’s Soho neighborhood, and you’ll find a storefront for what was formally known as digital brands. Everyone from Warby Parker to Glossier to Casper has set up shop, part of a growing maturation of the direct-to-consumer brand industry to move beyond digital channel...

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‘There are so many egos’: Confessions of an in-house content marketer ‘THERE ARE SO MANY EGOS’: CONFESSIONS OF AN IN-HOUSE CONTENT MARKETER

blog article

Feb 06, 2019

Recruiting the right people is the hardest part of building an in-house team. According to a content marketing director we interviewed in the latest edition of our Confessions series in which we grant anonymity in exchange for candor it’s easy to overlook someone’s personality for the sk...

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Not Any Audience Will Do: Targeted Ads Require Verified Data NOT ANY AUDIENCE WILL DO: TARGETED ADS REQUIRE VERIFIED DATA

blog article

Feb 06, 2019

In B2B marketing and advertising, goals are all about identifying the right audience, the right time to engage them, and the right approach to the engagement.Identifying the right audience is a staggering task unto itself, but intent analysis has evolved and, when executed intelligently, is now a re...

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How to Implement Basic Lead Scoring for B2B Marketing HOW TO IMPLEMENT BASIC LEAD SCORING FOR B2B MARKETING

blog article

Feb 06, 2019

B2B Lead scoring seeks to answer a fundamental business question: “Which activities predict that a lead will become a customer?” The ideal outcome of lead scoring is that sales professionals are enabled to focus on the leads who are most likely to convert. At the same time, marketing exp...

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Organic Social ABM: The Future of Social Media Marketing ORGANIC SOCIAL ABM: THE FUTURE OF SOCIAL MEDIA MARKETING

blog article

Feb 06, 2019

We create joy with innovation. Innovation is one of those over used words– we are well aware. Despite that, the word itself makes you smile. Innovation is not wanting to stay inside the box. It’s testing and exploring and sometimes it involves a seemingly crazy idea. In this case, organi...

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Demand Generation Continues to Evolve in 2019 — Are You Ready? DEMAND GENERATION CONTINUES TO EVOLVE IN 2019 — ARE YOU READY?

blog article

Feb 05, 2019

Take a look at the differences in these two definitions of demand generation: Definition 1: Demand generation “is the same type of outbound marketing practices that prospects are getting more adept at shutting out – think unwanted cold calls … email blasts, list buying, TV commerc...

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Bombora Strengthens Triblio’s ABM Platform with B2B Intent Data BOMBORA STRENGTHENS TRIBLIO’S ABM PLATFORM WITH B2B INTENT DATA

blog article

Feb 05, 2019

Over the past year, we have explored partnering with a third-party intent data provider to enhance our award-winning ABM platform. We’re excited to announce our strategic partnership with Bombora, who we consider to be the best-in-class provider in that category. This is a truly exciting partn...

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The Evolving Role of B2B Demand Generation THE EVOLVING ROLE OF B2B DEMAND GENERATION

blog article

Feb 05, 2019

Demand generation is often defined as a part of marketing that serves to raise awareness or generate an interest in a product or service. In the context of B2B, such a statement is far too simplistic. In truth, demand generation has become more complex as B2B buyer behaviour continues to evolve. As ...

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What Are the Pros and Cons of Account-Based Marketing? (ABM) WHAT ARE THE PROS AND CONS OF ACCOUNT-BASED MARKETING? (ABM)

blog article

Feb 05, 2019

Account-based marketing (ABM) is a popular term buzzing around B2B circles these days. But what does ABM really mean? What are its pros and cons? And how do you know if account-based marketing is right for your organization? WordStream defines account-based marketing as a “strategic marketing ...

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Are marketers at a stalemate when it comes to adopting AI? ARE MARKETERS AT A STALEMATE WHEN IT COMES TO ADOPTING AI?

blog article

Feb 05, 2019

Artificial intelligence (AI) is a popular topic these days. From Tesla’s self-driving car to fearmonger headlines about personal data loss, it seems to find its way into everyday conversation. Deemed by analysts, vendors, and reporters as the next big thing, it certainly is hard to ignore.

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B2Bs Leverage Programmatic to Target Specific Accounts B2BS LEVERAGE PROGRAMMATIC TO TARGET SPECIFIC ACCOUNTS

blog article

Feb 05, 2019

The main appeal is in the ability to target specific accounts, and the people within those accounts, with ads that tell a story sequentially through the buyer’s journey. For example, a buyer might be served an awareness-type ad, followed by a series of ads that give more detailed information o...

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Why is account-based marketing so important right now? WHY IS ACCOUNT-BASED MARKETING SO IMPORTANT RIGHT NOW?

blog article

Feb 05, 2019

If you have the privilege of meeting a B2B salesperson or marketer who came from the pre-internet days, some of the techniques seem woefully inefficient compared to today. One that sticks with me is a former database salesperson who regaled me with tales of having ‘postcode beats’  ...

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Brand Marketing is the New Demand Generation BRAND MARKETING IS THE NEW DEMAND GENERATION

blog article

Feb 04, 2019

Meanwhile, building quality pipeline is becoming harder, as is capturing the mindshare of time-starved buyers who are perpetually on the defensive. It is more challenging than ever for marketing leaders and brands to cut through the noise and differentiate themselves from the masses. And Then Some I...

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A Brief Guide for Creating a B2B LinkedIn Marketing Strategy A BRIEF GUIDE FOR CREATING A B2B LINKEDIN MARKETING STRATEGY

blog article

Feb 04, 2019

When it comes to B2B social media marketing, LinkedIn is the undisputed king.LinkedIn meets the needs of B2B marketers by centralizing a population of motivated, career-conscious individuals in one place. When they use the LinkedIn network, they’re on the hunt for solutions to their business p...

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The Missing Link to Your Account Based Marketing Strategy: Knowing Which Companies Are on Your Site THE MISSING LINK TO YOUR ACCOUNT BASED MARKETING STRATEGY: KNOWING WHICH COMPANIES ARE ON YOUR SITE

blog article

Feb 04, 2019

When each of your customers is a high-value, enterprise account, all the top-of-funnel content in the world won’t help you convert them. That’s where account-based marketing (ABM) comes into play. But here’s the thing: too many businesses are running headlong into ABM campaigns com...

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Successful Social Selling For B2B Marketing & Sales Teams SUCCESSFUL SOCIAL SELLING FOR B2B MARKETING & SALES TEAMS

blog article

Feb 04, 2019

Chances are, if you’re reading this, you sell (or market) some kind of digital product. Likely, that digital project is some kind of cloud technology – whether it’s a cybersecurity tool, advertising solution, software as a service (SaaS) or other cloud product. We’d be w...

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Ready for ABM? Then You Might Want to Kill This Marketing Metric (Part 2 of 7) READY FOR ABM? THEN YOU MIGHT WANT TO KILL THIS MARKETING METRIC (PART 2 OF 7)

blog article

Feb 03, 2019

Chances are good that you have personally pulled together a novel’s worth of slides so far throughout your career, full of charts, numbers and lists proving how various marketing activities are moving the needle on a predefined set of objectives and KPIs. And chances are good that the majority...

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How LinkedIn’s Interest Targeting Feature Can Enhance ABM HOW LINKEDIN’S INTEREST TARGETING FEATURE CAN ENHANCE ABM

blog article

Feb 01, 2019

For those considering or adopting highly targeted, account-focussed strategies, this is good news; LinkedIn Interest Targeting is specifically designed to cut through the ‘noise’ of the LinkedIn timeline to deliver timely, relevant and engaging content, based on individual LinkedIn user&...

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5 ABM Benefits of Synchronizing Programmatic with Lead Gen Campaigns 5 ABM BENEFITS OF SYNCHRONIZING PROGRAMMATIC WITH LEAD GEN CAMPAIGNS

blog article

Jan 31, 2019

For B2B marketers, launching a successful ABM campaign comes with unique challenges. And while Gartner states 70% of B2B organizations have or plan to assemble account-based programs this year, ABM strategies often falter due to numerous siloed efforts. Siloed channels – especially programmati...

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“WHY WOULD YOU EVER DO MARKETING UNLESS IT WAS ACCOUNT-BASED?”: CONVERSATIONS WITH OUR PARTNER AGENCIES “WHY WOULD YOU EVER DO MARKETING UNLESS IT WAS ACCOUNT-BASED?”: CONVERSATIONS WITH OUR PARTNER AGENCIES

blog article

Jan 31, 2019

Today’s conversation is with Jill Melchionda, President of April Six, a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. Jill has spent the majority of her career at advertising and marketing agencies, ru...

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Why ABM is the Future? WHY ABM IS THE FUTURE?

blog article

Jan 31, 2019

ABM is here and changing the marketing game. Here is how and why you need to use it! This is probably not the first article you’ve read about ABM (account based marketing), and it certainly won’t be the last. It’s a hot button topic that many marketing companies are going wild over...

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Does ad targeting play into gender stereotypes? DOES AD TARGETING PLAY INTO GENDER STEREOTYPES?

blog article

Jan 31, 2019

Kantar did find that most ads are balanced, gender-wise. On television, around 67% of ads target both genders equally, while 26% skew female and the remaining 7% skew male. Digitally, 72% are equal, 21% skew female and 7% skew male. In print, 62% of ads are equally targeted while 35% are female-targ...

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10 B2B agency and client fails and how to avoid them 10 B2B AGENCY AND CLIENT FAILS AND HOW TO AVOID THEM

blog article

Jan 31, 2019

This scenario plays out every day and reflects the ups and downs in client-agency relationships. Before starting my own content marketing collective, 26 Characters, I worked on both sides. 10 years ad agencies, and over 10 years on the client side.

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5 reasons you should turn down marketing budget (no, this isn 5 REASONS YOU SHOULD TURN DOWN MARKETING BUDGET (NO, THIS ISN'T A JOKE)

blog article

Jan 29, 2019

I know what it’s like when you’re perceived as a discretionary spend or worse still the 'pens and posters' department – getting budget approved can be tough. But I genuinely believe in some instances that signing the purchase order on a big campaign spend is the wrong thing...

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6 Artificial Intelligence Tools to Plan Your Next Content Strategy 6 ARTIFICIAL INTELLIGENCE TOOLS TO PLAN YOUR NEXT CONTENT STRATEGY

blog article

Jan 29, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.  A lot of people suck at content strategy. Don't worry: We're only human. Content strategy is an art and a science, after all. ...

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How to Use Ego Bait Content to Attract Links & Generate Leads HOW TO USE EGO BAIT CONTENT TO ATTRACT LINKS & GENERATE LEADS

blog article

Jan 29, 2019

Who doesn’t like a little ego boost? When it comes to attracting high-quality links to your website, it may feel like you have tried everything in the book. From mammoth evergreen content to good ol’ cold outreach, if you are running out of ideas (or simply aren’t seeing the result...

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Intent-Driven, Intelligent ABM: 5 Takeaways To Consider INTENT-DRIVEN, INTELLIGENT ABM: 5 TAKEAWAYS TO CONSIDER

blog article

Jan 29, 2019

Leveraging B2B intent data to create truly personalised, buyer behaviour-focussed strategies across sales and marketing is increasingly key for campaigns to resonate today.  Allowing organisations to identify and engage accounts who are in-market for their solution; intent-data driven campaigns...

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5 Reasons B2B Marketing and Sales Need a Customer Data Platform 5 REASONS B2B MARKETING AND SALES NEED A CUSTOMER DATA PLATFORM

blog article

Jan 28, 2019

B2B data requirements are complex, particularly for Marketing and Sales. We need a lot of it, both in terms of overall coverage and depth; we need data on people (demographics) and companies (firmographics), and we also need to connect the two for context (e.g lead-to-account matching). On top of it...

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Chatbots in B2B marketing – the next big thing? CHATBOTS IN B2B MARKETING – THE NEXT BIG THING?

blog article

Jan 28, 2019

As consumers, we are now accustomed to speaking with chatbots during the buying process. When we have a question or concern about a product or service, we can simply open the in-browser chat window and type the query. In just seconds we can be served a relevant and helpful answer – plus additi...

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HOW TO ACCELERATE SUCCESS WITH ACCOUNT-BASED MARKETING: 3 KEY TIPS HOW TO ACCELERATE SUCCESS WITH ACCOUNT-BASED MARKETING: 3 KEY TIPS

blog article

Jan 28, 2019

ABM has grown from an interesting trend for B2B companies to a full-blown, widely accepted model for sales and marketing teams to go to market. The ROI is real. According to a research report published by TOPO for the ABM Leadership Alliance, companies implementing ABM reported and average of 171% l...

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A Guide to Lead Generation for Managed Service Providers A GUIDE TO LEAD GENERATION FOR MANAGED SERVICE PROVIDERS

blog article

Jan 28, 2019

It’s a big question but it’s important to get right because leads are key to business growth. With that in mind, we’re putting our extensive B2B tech marketing background to work to answer it correctly. Because, admittedly, there’s a lot of noise out there. It seems obvious, ...

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Biggest Challenges to AI Marketing Success BIGGEST CHALLENGES TO AI MARKETING SUCCESS

blog article

Jan 28, 2019

Embracing the new opportunities that AI brings to marketing is something that every business must do to stay competitive in 2019 and beyond. However, just because AI-powered marketing platforms are becoming more commonplace and simpler to use, it doesn’t mean there aren't any pitfalls when...

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Badvertising: How Big Agencies Are Screwing Big Companies Out of Big Money, And How to Stop It BADVERTISING: HOW BIG AGENCIES ARE SCREWING BIG COMPANIES OUT OF BIG MONEY, AND HOW TO STOP IT

blog article

Jan 28, 2019

The founders of a marketing agency, Metric Digital, have released their new book, Badvertising. Anybody who has been paying attention knows that the marketing agency world has been crumbling under the weight of its own bloated fraud, and Badvertising is an expose on how bad the problem is for a grou...

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How Marketers Can Reach B2B Buyers in 2019 HOW MARKETERS CAN REACH B2B BUYERS IN 2019

blog article

Jan 28, 2019

Marketers first need to understand today’s B2B buyers, who are more empowered, more collaborative in their decision-making habits, and driven by emotion as much as rationality.  Next, marketers need to examine today’s decision-making journey. By understanding the changing expectatio...

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Targeting the Right Accounts Is Only Half the Battle for Effective ABM TARGETING THE RIGHT ACCOUNTS IS ONLY HALF THE BATTLE FOR EFFECTIVE ABM

blog article

Jan 28, 2019

The first step in any account-based marketing strategy is, of course, picking the right accounts. If you’re following best practices, then the selected list of target accounts should fit your ideal customer profile, which consists of a list of attributes that are common amongst the types of pr...

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How to Build Data for ABM Success HOW TO BUILD DATA FOR ABM SUCCESS

blog article

Jan 26, 2019

Account-based marketing (ABM) is no new phrase for B2B marketers, and there is a rapidly growing demand as the race to focus on personalized marketing is more prevalent than ever. The number of companies choosing to implement ABM and the shifting of marketing budgets to support this strategy are bot...

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Is IS 'DATA FATIGUE' INHIBITING YOUR CREATIVITY?

blog article

Jan 25, 2019

The term ‘data fatigue’ has been coined by industry figures, and it’s something many marketing departments are suffering from. In short, it means that marketers have become so overwhelmed by data – from customer sentiment to social media listening and everything in between &n...

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How to Reach Millennials with Inbound Marketing HOW TO REACH MILLENNIALS WITH INBOUND MARKETING

blog article

Jan 25, 2019

For many millennials, the internet and social media have been a mainstay in their lives for many years. So they’re familiar with Facebook, Twitter, Instagram, and other platforms and have been vigorously using it to stay connected with family and friends. If you want to connect with them as a ...

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The B2B Marketer’s Lead Generation Field Guide THE B2B MARKETER’S LEAD GENERATION FIELD GUIDE

blog article

Jan 25, 2019

B2B marketing continues to evolve to match the needs of your buyer, but one thing never changes the need for leads. To draw prospects in, savvy marketers take a customer-focused approach through personalized and customized communications and content. Increasing lead generation starts with identifyin...

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8 Ways to Make Your Email More Engaging 8 WAYS TO MAKE YOUR EMAIL MORE ENGAGING

blog article

Jan 25, 2019

The best email marketing campaigns have a clear focus, helpful information, and an authentic tone that matches your brand. With that in mind, don’t try to do too much in your emails. Determine a single goal and focus on it. If you ask people to read your blog, download an e-book, sign up for a...

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Account Based Marketing vs Account Based Selling ACCOUNT BASED MARKETING VS ACCOUNT BASED SELLING

blog article

Jan 25, 2019

The answer to ‘how you can optimize after effects of any ABM procedure’ is using account-based selling. Teams must have an account-based selling approach to deal along with account-based marketing strategy. So what is account-based selling, and for what reason is this essential as organi...

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12 Subject Line Tester Tools to Boost Your Email Open Rate 12 SUBJECT LINE TESTER TOOLS TO BOOST YOUR EMAIL OPEN RATE

blog article

Jan 25, 2019

Do you struggle to get prospects to open your emails? For some people, writing clever, witty, clickable subject lines can be a challenge and that's where subject line tester tools can come in. Check for spam triggers, get suggestions for making your subject lines more emotive, and get an overall...

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How To Leverage One-On-One Sales Demos: Tips, Tricks And Best Practices HOW TO LEVERAGE ONE-ON-ONE SALES DEMOS: TIPS, TRICKS AND BEST PRACTICES

blog article

Jan 24, 2019

For more than a decade, business prognosticators have been predicting the death of email, and perhaps it will happen someday but not yet. Platforms such as social media and texting have taken a bite out of email, especially within work teams where people understand that communication is fragmented. ...

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How To Leverage One-On-One Sales Demos: Tips, Tricks, And Best Practices HOW TO LEVERAGE ONE-ON-ONE SALES DEMOS: TIPS, TRICKS, AND BEST PRACTICES

blog article

Jan 24, 2019

Is your sales demo optimized? Sure, you’re confident in your ability to deliver an impactful presentation, but if it’s lacking in any area, then you are leaving valuable leads on the table. One of the most indispensable tools in a sales team’s toolkit, one-on-one demonstrations whe...

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Native Advertising: The New Pillar Of Digital NATIVE ADVERTISING: THE NEW PILLAR OF DIGITAL

blog article

Jan 24, 2019

Since their inception, Facebook and Google have been at the forefront of internet trends. One industry most radically affected by Google and Facebook's growing spheres of influence are advertising. Together, they account for about 63% of U.S. digital ad spend. Part of the reason this method of a...

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Lead Generation through Networking LEAD GENERATION THROUGH NETWORKING

blog article

Jan 24, 2019

As an entrepreneur, business owner and Think Realty-sponsored racecar driver, I not only understand racecars, but I appreciate the work that goes into building and maintaining them. Even though I feel guilty if I am not in the shop helping the team, my Crew Chief always reminds me: the best place I ...

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IP BASED SOLUTIONS THAT TAKE B2B MARKETING TO THE NEXT LEVEL IP BASED SOLUTIONS THAT TAKE B2B MARKETING TO THE NEXT LEVEL

blog article

Jan 24, 2019

Marketing automation, fueled by a combination of content and inbound marketing, is one of the dominating marketing strategies today. However, with up to 97% of anonymous web visitors, the benefits to reap from IP Based technologies are huge. Traditional website counters register website traffic; pag...

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From Programmatic to Pipeline: Maximizing ROI from ABM Programs FROM PROGRAMMATIC TO PIPELINE: MAXIMIZING ROI FROM ABM PROGRAMS

blog article

Jan 24, 2019

The majority of B2B marketers will deploy an account-based marketing strategy in 2019. The pressure is greater than ever for marketers to showcase the value of their ABM investments, but unfortunately, many account-based marketers still struggle to implement cross-channel solutions that tie ABM effo...

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How to Map a B2B Buyer’s Journey (Based on Your ICP) HOW TO MAP A B2B BUYER’S JOURNEY (BASED ON YOUR ICP)

blog article

Jan 23, 2019

The marketer’s ultimate goal is to get the right messaging in front of the right people at the right time to connect with each target audience in a meaningful way. Mapping your buyer’s journey is an important step in understanding what sort of information a prospect needs from you as the...

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B2B needs a new model for performance marketing B2B NEEDS A NEW MODEL FOR PERFORMANCE MARKETING

blog article

Jan 23, 2019

When talking about performance marketing, people normally think of online advertising. Pay-per-click (or pay-per-action) is the performance model agencies and media typically offer to their advertisers, but this model mainly works at a tactical level. Now, with the increasing importance of data anal...

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The Face Of Lead Generation For Healthcare THE FACE OF LEAD GENERATION FOR HEALTHCARE

blog article

Jan 23, 2019

Patients are now true consumers of healthcare, shopping for the best price and the highest ratings. Now more healthcare marketers must master advanced marketing techniques that historically have been a tool used by retail, sales, and services. Let's take a look at three tactics that healthcare m...

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7 Ways to Use Facebook Lead Gen Ads You May Not Have Thought Of 7 WAYS TO USE FACEBOOK LEAD GEN ADS YOU MAY NOT HAVE THOUGHT OF

blog article

Jan 23, 2019

Just because something is specifically developed for a specific purpose doesn’t mean that there is only one use for it. Lead gen ads on Facebook (and LinkedIn) are just such an example in online advertising.
They were developed to help lead generation companies, B2B or B2C, generate lea...

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How Mediafly Increased Inbound Quality 10x by Switching to ABM HOW MEDIAFLY INCREASED INBOUND QUALITY 10X BY SWITCHING TO ABM

blog article

Jan 23, 2019

Mediafly is a B2B sales and marketing solution that helps sellers deliver relevant, interactive insights and content to buyers, empower sales reps to be more engaging in every meeting, and meet the needs of today’s sophisticated B2B buyer, in every sales interaction. Mediafly wanted to ad...

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Integrate + ListenLoop: ABM Just Got A Whole Lot Easier And More Effective INTEGRATE + LISTENLOOP: ABM JUST GOT A WHOLE LOT EASIER AND MORE EFFECTIVE

blog article

Jan 23, 2019

Last week everyone here at Integrate was incredibly excited to formally welcome the ListenLoop team to the Integrate family. If you’re unfamiliar with ListenLoop, the company has been driving innovation in account-based advertising with its programmatic display platform. Jeremy Bloom, Int...

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How Programmatic Display Ads Enhance Full-Funnel ABM Tactics and Conversion HOW PROGRAMMATIC DISPLAY ADS ENHANCE FULL-FUNNEL ABM TACTICS AND CONVERSION

blog article

Jan 22, 2019

Are you having trouble measuring the success of your account-based marketing (ABM) programs? Or worse, are your ABM programs only generating vanity metrics that don’t contribute to down-funnel sales pipeline or revenue? The quality of leads garnered through programmatic display efforts are oft...

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7 B2B content marketing trends you should follow in 2019 7 B2B CONTENT MARKETING TRENDS YOU SHOULD FOLLOW IN 2019

blog article

Jan 22, 2019

Be it B2C or B2B industry, we cannot deny the fact that content plays a vital role in marketing. If you are good at your job but do not have good content marketing to help, you are missing the limelight. Content is used everywhere. Be it digital marketing, search engine optimization, paid ads, displ...

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Using LinkedIn and Salesforce to Supercharge Your B2B Advertising and Lead Generation Efforts USING LINKEDIN AND SALESFORCE TO SUPERCHARGE YOUR B2B ADVERTISING AND LEAD GENERATION EFFORTS

blog article

Jan 22, 2019

In a recent survey by DemandWave, 56% of marketers identified delivering quality leads and proving ROI on those leads as their biggest marketing challenge. High-quality lead generation is clearly important, yet remains a challenge. When we think about lead generation there are three core object...

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How To Use ABM To Improve Your Event Marketing Efforts HOW TO USE ABM TO IMPROVE YOUR EVENT MARKETING EFFORTS

blog article

Jan 22, 2019

With the explosion of the internet, we’ve started to lean on digital marketing tactics to attract and convert leads. However, in today’s saturated digital environment, buyers are tuning out these inorganic, unpersonalized marketing tactics. For decades, trade shows and industry events we...

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How Martech Is Shifting the Sales and Marketing Relationship HOW MARTECH IS SHIFTING THE SALES AND MARKETING RELATIONSHIP

blog article

Jan 22, 2019

For decades, sales and marketing departments have been famously disconnected. Historically, these teams have been separate and siloed, each with different goals and metrics and, often, little understanding about the other’s efforts. However, this hurts businesses. In fact, experts say organiza...

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Email EMAIL'S PLACE IN THE B2B LEAD GENERATION FUNNEL

blog article

Jan 22, 2019

This guide, based on my experience working with many rapid-growth B2B organizations, outlines lead generation best practices to help businesses build the foundation for and improve upon their lead generation efforts. The B2B lead generation funnel can take many different forms, but the standard comp...

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The trends and developments in B2B lead generation for 2019 THE TRENDS AND DEVELOPMENTS IN B2B LEAD GENERATION FOR 2019

blog article

Jan 22, 2019

In a society where change is the only cash factor, B2B marketers must continually evaluate lead generation methods. If they are at least pursuing success. By testing new strategies, approaches, and tactics, they can achieve more than before. From that point of view, the most important trends and dev...

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Spend Less Time in Contact Discovery, and More on Closing the Leads SPEND LESS TIME IN CONTACT DISCOVERY, AND MORE ON CLOSING THE LEADS

blog article

Jan 21, 2019

What is contact discovery and why is it necessary? It’s crucial to know who the decision makers are in the organization as it affects sales. Every organization revolves around its customers and you need to keep the most authentic and accurate information handy when you enter into the competiti...

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Creative Ways To Use Linkedin For Lead Generation? CREATIVE WAYS TO USE LINKEDIN FOR LEAD GENERATION?

blog article

Jan 20, 2019

LinkedIn might appear somewhat boring in comparison to other social media platforms such as Facebook, Twitter, Instagram etc. but believe us it’s much more exciting than you can ever imagine. All you need is just time to leverage the power of this wonderful network at its full extent to use Li...

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20 Lead Generation Hacks for 2019 | Redefined Strategy for Marketing 20 LEAD GENERATION HACKS FOR 2019 | REDEFINED STRATEGY FOR MARKETING

blog article

Jan 20, 2019

Lead Generation is the way toward pulling in your optimal clients and getting them keen on purchasing your products or services. Leads can engage with your business in a few different ways. For instance, organizing events, web-based social networking, and ads all can help you generate leads in 2019 ...

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Change Your Marketing and Sales Success by Changing One Little Word CHANGE YOUR MARKETING AND SALES SUCCESS BY CHANGING ONE LITTLE WORD

blog article

Jan 19, 2019

Replacing the word “we” with the word “you” in your marketing and sales messaging may create a double-digit improvement in key responses, according to a new simulation-based study performed by Corporate Visions, in collaboration with professor Nick Lee from the Warwick School...

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5 LinkedIn Post Ideas for High B2B Lead Engagement 5 LINKEDIN POST IDEAS FOR HIGH B2B LEAD ENGAGEMENT

blog article

Jan 19, 2019

A lot of B2B marketers are aware of the power of LinkedIn. It is their favorite platform to find customers. LinkedIn is where they spend their time to connect and read different content. This is probably the reason why 97% of the B2B marketers are using this professional platform when compared to ot...

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5 Most Powerful LinkedIn B2B Marketing Strategies of 2019 5 MOST POWERFUL LINKEDIN B2B MARKETING STRATEGIES OF 2019

blog article

Jan 18, 2019

According to the studies, 80 percent of the leads for B2B come from LinkedIn. It is the largest producer of leads as the rest of the social media channels provide less than 19.67 percent. Your ideal lead will have to go through many blog posts and other marketing assets before they decide to purchas...

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B2B Marketers: What’s Your Social Media Plan? B2B MARKETERS: WHAT’S YOUR SOCIAL MEDIA PLAN?

blog article

Jan 18, 2019

Social media planning can be a challenge when you don’t know where to get started. Planning marketing initiatives is hard enough when you have documented goals and are simply battling to get the resources to make it happen. But what if you’re not even sure what your goals and Key Pe...

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Why Simple And Strategic Promotions Are Powerful Sales And Marketing Tools WHY SIMPLE AND STRATEGIC PROMOTIONS ARE POWERFUL SALES AND MARKETING TOOLS

blog article

Jan 18, 2019

Every business wants to get attention. But there are two types of attention: the kind you want, where everybody’s saying how great your company is, and the kind that makes you want to lock your doors, draw the blinds and hope everybody stops noticing you. Marketing misfires can happen. Sometim...

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How Effective is Email Marketing for B2B Businesses in 2019 HOW EFFECTIVE IS EMAIL MARKETING FOR B2B BUSINESSES IN 2019

blog article

Jan 18, 2019

Email marketing, no doubt, is one of the strongest and most effective tools for B2B businesses. It helps with brand awareness, connecting with the audience on a personal level, generation demand and acquiring quality leads. Basically, there is nothing email marketing cannot help you with. It is like...

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Strategy and metrics for ABM STRATEGY AND METRICS FOR ABM

blog article

Jan 18, 2019

Many B2B companies who are targeting high-value customers find an ABM strategy serves them better than a broad-reaching approach. A well-structured strategic plan is vital in supporting a company’s long term business plans but can also help identify metrics to measure the success of your ABM.&...

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Overlooked B2B content strategies that will skyrocket your lead generation OVERLOOKED B2B CONTENT STRATEGIES THAT WILL SKYROCKET YOUR LEAD GENERATION

blog article

Jan 17, 2019

According to a Demand Metric study, content marketing costs 62 percent less than traditional marketing, while generating around three times as many leads for every dollar spent. But despite having so much potential for a B2B business, many companies are hesitant about committing to a content marketi...

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The Latest Tips For Branding Yourself On LinkedIn THE LATEST TIPS FOR BRANDING YOURSELF ON LINKEDIN

blog article

Jan 17, 2019

Personal branding best practices change as often as social networks do, which means entrepreneurs and business owners have to stay continuously updated on how to utilize each network. LinkedIn is no exception to this. Most executives use LinkedIn to some extent to brand themselves online. LinkedIn i...

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9 Tools for More Effective Content Marketing Campaigns in 2019 9 TOOLS FOR MORE EFFECTIVE CONTENT MARKETING CAMPAIGNS IN 2019

blog article

Jan 17, 2019

Content marketing is overwhelming: There’s a ton of content to create and amplify, a lot of trends to keep in mind and a lot of tools to try. Content marketing is one of the fastest moving industries. These days a digital marketer has to balance social, content, email, and other inbound market...

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HOW TO RUN AN EFFECTIVE SALES KICKOFF HOW TO RUN AN EFFECTIVE SALES KICKOFF

blog article

Jan 17, 2019

A sales kickoff (SKO) is an annual event that gets your entire team rallied around accomplishing a goal over the course of the year. Sales kickoffs are an important part of syncing everyone up on the priorities for the upcoming year and helping boost the morale and unity of your team. When organizin...

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BIGGEST Account Based Marketing Challenge of 2019! BIGGEST ACCOUNT BASED MARKETING CHALLENGE OF 2019!

blog article

Jan 17, 2019

ABM presents many challenges as it is targeted marketing method. However, the longer sales cycle is one of the biggest account-based marketing challenges. According to a survey conducted by flipMyFunnel.com in 2017, ABM takes a lot of to show results and marketers are not able to measure the results...

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How to Generate More Sales Leads HOW TO GENERATE MORE SALES LEADS

blog article

Jan 17, 2019

In this article, we’ve compiled a step-by-step guide for four field-proven lead generation techniques. Each of these can be used to start generating more sales leads for your sales team. We’ve also included examples and recommendations from recognized thought leaders for each method.

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It’s Time To Mainstream ABM IT’S TIME TO MAINSTREAM ABM

blog article

Jan 17, 2019

When account-based marketing (ABM) burst onto the scene in 2015, it was positioned by a number of vendors as the death of traditional marketing. And while that controversial approach might have been great for creating buzz and drawing attention, it created significant confusion for the mainstream B2...

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Who Should Use Account Based Marketing WHO SHOULD USE ACCOUNT BASED MARKETING

blog article

Jan 17, 2019

Account-based marketing was an increasingly popular inquiry throughout 2018. And now, according to Google Trends, within these first few weeks of the year, interest levels in the topic are already close to reaching levels that were only peak points of the previous year. Account-based marketing,...

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3 LinkedIn Advertising Tips for B2B Demand Generation 3 LINKEDIN ADVERTISING TIPS FOR B2B DEMAND GENERATION

blog article

Jan 16, 2019

As we've discussed previously in this blog, LinkedIn provides an extraordinary opportunity to get in front of B2B prospects. If you're a B2B company focused on growing revenue, then leveraging LinkedIn has to be a consideration for your marketing plan. LinkedIn’s marketing solutio...

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5 Hot B2B Marketing Automation Trends in 2019 5 HOT B2B MARKETING AUTOMATION TRENDS IN 2019

blog article

Jan 16, 2019

Marketing automation industry is predicted to touch USD $7.62 billion by 2025. This is not surprising looking at the new marketing automation trends seeping in every day. Marketers are informed about their ideal consumers, and consumers are more informed about what they want. Marketing automation tr...

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There’s No Easy Button for ABM Orchestration THERE’S NO EASY BUTTON FOR ABM ORCHESTRATION

blog article

Jan 16, 2019

As a founder of an organization that has helped thousands of customers automate nearly every aspect of marketing and sales operations, the words feel foreign and awkward as I say them. But in order to be wildly effective with Account Based Marketing (ABM), you need to have an equally drastic mindset...

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The Digital Marketing Opportunity for B2B Manufacturers THE DIGITAL MARKETING OPPORTUNITY FOR B2B MANUFACTURERS

blog article

Jan 16, 2019

B2B manufacturers are facing global forces that will change the underlying nature of the manufacturing business. The rise of disruptive technologies 3D printing, advanced robotics, the Internet of Things (IoT) and machine learning are introducing radical new opportunities and threats to the manufact...

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Google “Leaked” Lead Generation Playbook GOOGLE “LEAKED” LEAD GENERATION PLAYBOOK

blog article

Jan 16, 2019

Another Google User Experience Playbook has been leaked. This one is about Lead Generation. The playbook has been indexed by Google and is publicly available via Google’s search index. This playbook discusses what a publisher can do to generate more sales or form submissions. The document stat...

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6 Experts Have to Say About Account Based Marketing 6 EXPERTS HAVE TO SAY ABOUT ACCOUNT BASED MARKETING

blog article

Jan 16, 2019

Amongst the many views and opinions on Account-based marketing which ones do you think all the experts will agree with? How do they define b2b account-based marketing and what do they talk about its success? Lets us know more in this article as you read what these 12 experts have to say about accoun...

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7 STEPS TO GET STARTED WITH ACCOUNT BASED MARKETING 7 STEPS TO GET STARTED WITH ACCOUNT BASED MARKETING

blog article

Jan 16, 2019

his is the second post in our ABM Account Based Marketing and Wealth Management Firms series. We help our customers in the wealth and advisory space achieve more in their business with insights on growth and clients. Subscribe below to receive the latest posts as they are published. If you’re ...

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Is Your Sales Pipeline Full of Fatbergs? IS YOUR SALES PIPELINE FULL OF FATBERGS?

blog article

Jan 16, 2019

The sewer systems of-of our towns and cities are struggling to cope with a phenomenon known as the “fatberg”. These fatbergs are formed by an unappetizing combination of oil, grease, food waste and other materials that have no place in the system. Unfortunately, as these fatbergs harden ...

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ABM Myth-Buster: Account Marketability and Contact Discovery ABM MYTH-BUSTER: ACCOUNT MARKETABILITY AND CONTACT DISCOVERY

blog article

Jan 15, 2019

In order to achieve the positive outcomes ABM is intended to bring, there are numerous factors that need to align. One of the biggest gaps in the Always-On ABM matrix is whether any specific account is marketable. Do you have enough people across enough parts of that account to introduce your produc...

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How Social Media Can Affect Marketing and Business Reviews HOW SOCIAL MEDIA CAN AFFECT MARKETING AND BUSINESS REVIEWS

blog article

Jan 15, 2019

In connection with the rapid development of social networks, it is not only a means of communication. Now, with the right approach, they can be a powerful tool for the development of your business. As, they are used daily by millions of people all over the world, vast flows of information pass throu...

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Improve your search visibility with inbound links IMPROVE YOUR SEARCH VISIBILITY WITH INBOUND LINKS

blog article

Jan 15, 2019

As we head on into 2019 it seems the murky waters of search engine optimization (SEO) are still no clearer for many marketers. While SEO is a crucial and important component of online success, the way in which to tackle it has been more mystery than anything else. But tackle it businesses must. Some...

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How to Use Personalization to Shorten the B2B Sales Cycle? HOW TO USE PERSONALIZATION TO SHORTEN THE B2B SALES CYCLE?

blog article

Jan 15, 2019

B2B in business means business-to-business marketing.  It is a known fact that in a business transaction there is a buyer, seller and a product which is sold to the seller by the buyer for a price.  In a b2b transaction, a business sells its goods or services to another business or organiz...

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Thinking B2B: Account-based marketing making comeback THINKING B2B: ACCOUNT-BASED MARKETING MAKING COMEBACK

blog article

Jan 15, 2019

B2B organizations generally have a key account team (KAT) who looks after high-value clients, with a focus on retention and growth. Its challenge is that it’s delivery-focused, therefore solving for client problems and building relationships, so any value it brings to its clients is generally ...

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Lead Generation vs. Demand Generation LEAD GENERATION VS. DEMAND GENERATION

blog article

Jan 15, 2019

We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. This is an extension of the post wherein we focus on different lead generation and demand generation strategies. Did you know that only 22% think their organization’s ...

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5 Account Based Marketing Challenges You Might Face 5 ACCOUNT BASED MARKETING CHALLENGES YOU MIGHT FACE

blog article

Jan 15, 2019

Many marketers have been using ABM but have not been that successful but if you see ABM is really helpful in retaining the customers. You need to assess your company’s current marketing strategies and what roles the marketing and sales teams play in gaining high ROI. Marketers need to broadly ...

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8 Real Estate Video Marketing Tips that Actually Work 8 REAL ESTATE VIDEO MARKETING TIPS THAT ACTUALLY WORK

blog article

Jan 15, 2019

Producing a quality video and having it seen by the right people used to be a privilege reserved for the elite, or people who had the resources. Not anymore. Both, video production and distribution has changed drastically, making it cheaper by the day.  Thanks to smartphones, today we live in a...

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7 B2B Demand Generation Myths to Guide Your 2019 Strategy 7 B2B DEMAND GENERATION MYTHS TO GUIDE YOUR 2019 STRATEGY

blog article

Jan 15, 2019

In the same way, if you tried to build a B2B demand generation strategy based on faulty assumptions–or outright myths–you’d probably fail, too. At the very least, you wouldn’t get anywhere near the results you could have gotten if you weren’t hindered by misinformation....

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Demand generation and its role in enhancing your business functions DEMAND GENERATION AND ITS ROLE IN ENHANCING YOUR BUSINESS FUNCTIONS

blog article

Jan 15, 2019

If we look at the general definition of Demand generation, it’s simply about generating demand for your list of products and services amongst your targeted audience. It usually involves a set of marketing and sales methodologies where the main focus is one making people aware about your produc...

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5 Small Business Content Marketing Tips 5 SMALL BUSINESS CONTENT MARKETING TIPS

blog article

Jan 15, 2019

In today’s world, people seem to like to make things complex. We now have more ways to fill our time, more things to keep us busy and get done, and in business, more ways to market than ever. One way people are marketing their business is by creating a blog. But like everything else, simplicit...

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What to Know About Account-Based Marketing Before You Get Started WHAT TO KNOW ABOUT ACCOUNT-BASED MARKETING BEFORE YOU GET STARTED

blog article

Jan 15, 2019

As a marketer, it’s highly likely you have heard of account-based marketing (ABM) as, over the past few years, it has grown in reverence. However, as with all other marketing trends, it’s often difficult to establish whether or not these new developments are going to be right for your co...

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5 B2B Content Marketing Tactics You Need to Start Using Today 5 B2B CONTENT MARKETING TACTICS YOU NEED TO START USING TODAY

blog article

Jan 14, 2019

In recent years, the role of content marketing in product promotions and brand promotions has grown manifold. It has helped businesses improve their visibility in front of prospective customers and, in turn, generate more leads. In fact, it’s been found that content marketing is thrice as...

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5 Reasons Your Sales Funnel Isn’t Working 5 REASONS YOUR SALES FUNNEL ISN’T WORKING

blog article

Jan 14, 2019

What are the reasons for sales funnels failure? We are mentioning below a list of 5 things that you should monitor with regards to your sales funnel and we will also discuss Lead Generation Technique To Boost Sales Funnel and to correct your mistakes. Whenever your prospects ask something, you need ...

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7 Components of a Successful B2B Marketing Strategy for 2019 7 COMPONENTS OF A SUCCESSFUL B2B MARKETING STRATEGY FOR 2019

blog article

Jan 13, 2019

Marketing, especially digital marketing can be a roller coaster of shifting best practices, consumer behaviors, and guidelines. For example, in May 2018, a new European privacy regulation called GDPR was enforced that can profoundly change businesses in terms of collection, storage, and usage of cus...

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18 B2B Lead Generation Strategies To Rock Your 2018 18 B2B LEAD GENERATION STRATEGIES TO ROCK YOUR 2018

blog article

Jan 11, 2019

Have you yet planned your best 2018 B2B lead generation strategies? Well if you have not until now then you should probably know that when it comes to B2B lead Generation, 2018 is going to become the lifeblood of the modern sales process. With loads of strategies to choose from, it has become very c...

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IS COLD CALLING DEAD? OR ARE YOU JUST DOING IT WRONG? IS COLD CALLING DEAD? OR ARE YOU JUST DOING IT WRONG?

blog article

Jan 11, 2019

As inbound marketers, we have a tendency to recoil at the thought of cold calling our prospects. Typically, we think of cold calling as a violation of inbound best practices but let’s take a closer look at the definition of a cold call “An unsolicited call on someone, by telephone or in ...

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How To Measure Account-Based Marketing In 7 Easy Steps HOW TO MEASURE ACCOUNT-BASED MARKETING IN 7 EASY STEPS

blog article

Jan 11, 2019

In many ways, account-based marketing (ABM) has more in common with art than science. Success in ABM requires a great deal of personalized outreach, and because ABM is centered around human relationships, it can be challenging to measure the returns on account-based marketing campaigns. B2B marketer...

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Twelve Tips for Driving Sales Asset Productivity TWELVE TIPS FOR DRIVING SALES ASSET PRODUCTIVITY

blog article

Jan 11, 2019

SiriusDecisions studies indicate that buyers consume 22 percent more content overall from winning sales reps. In addition, the content these reps provided to buyers was more likely to be perceived as high impact. And yet, many reps don’t effectively share content with clients because of the ti...

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Targeting your most valuable sales opportunities TARGETING YOUR MOST VALUABLE SALES OPPORTUNITIES

blog article

Jan 10, 2019

Many B2B sales and marketing organizations have an unfortunate habit of wasting huge amounts of time and energy pursuing "prospects" that are unlikely to ever become valuable customers, often because there is no common company-wide consensus about which opportunities everybody should be pr...

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Online lead generation tools for scaling inbound marketing ONLINE LEAD GENERATION TOOLS FOR SCALING INBOUND MARKETING

blog article

Jan 10, 2019

A couple of months ago, we wrote about the challenges of scaling inbound marketing for a company which just clocked  $100 million in Annual Recurring Revenue (ARR). Inbound marketing has been the biggest contributor to our Freshworks growth story over the years. Today it might look obvious to a...

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Everything You Need To Know About B2B Lead Generation Services EVERYTHING YOU NEED TO KNOW ABOUT B2B LEAD GENERATION SERVICES

blog article

Jan 10, 2019

Business-to-Business (B2B) sales are very much different from consumer and retail sales. The process of getting it can be more complicated than usual. Instead of dealing with individuals, you need to deal with heads of departments, a procurement authority, or someone who has the final say on transac...

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15 Things CMOs Need To Know About Account Based Marketing 15 THINGS CMOS NEED TO KNOW ABOUT ACCOUNT BASED MARKETING

blog article

Jan 10, 2019

Account-based marketing is making strides as another path for B2B marketers to handle key interactions with the client. How would you do account-based Marketing? Here’s a rundown of 15 things CMOs need to Know About Account Based Marketing to reach and engage with target accounts, increase the...

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The Biggest Mistake Demand Generation Marketers  Make THE BIGGEST MISTAKE DEMAND GENERATION MARKETERS MAKE

blog article

Jan 10, 2019

The biggest mistake demand generation marketers make is to either think they don’t follow any attribution model (in which case they end up using last touch model) or follow one model to take all the decisions (and most of them ending up selecting last touch model). But, before we go onto discu...

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10 Account Based Marketing Do’s and Dont’s 10 ACCOUNT BASED MARKETING DO’S AND DONT’S

blog article

Jan 09, 2019

The Account-Based Marketing (ABM) has been picking up popularity as increasingly refined tools, and practices have come up for data analysis. Account-based marketing services can bring stunning customers for your business. You need to have a general comprehension of B2B marketing strategy as well as...

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Socialbakers on Facebook, Instagram and influencer marketing in 2019 SOCIALBAKERS ON FACEBOOK, INSTAGRAM AND INFLUENCER MARKETING IN 2019

blog article

Jan 09, 2019

Brands looking to leverage platforms like Facebook and Instagram should be making data-driven decisions about where to invest their advertising budgets for maximum reach, engagement, and business impact say Socialbakers. The media marketing platform Socialbakers recently released a report titled &ld...

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7 Tips to Boost Lead Nurturing Email Results Immediately 7 TIPS TO BOOST LEAD NURTURING EMAIL RESULTS IMMEDIATELY

blog article

Jan 09, 2019

People aren’t looking for a reason to read your lead nurturing email messages, they’re looking for a reason to delete them. Think about it. It’s important to keep this mind because marketers rely on email as the top lead nurturing tactic and according to Econsultancy, it’s th...

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How to Start Your Lead Generation Program HOW TO START YOUR LEAD GENERATION PROGRAM

blog article

Jan 09, 2019

Every week, more than 100,000 people receive The GE Brief. The digest arrives in their inboxes on Tuesdays and Thursdays, offering subscribers in-depth stories about NASA wind turbines, power plants in Iraq, immortal machines, and more. The fact that 100,000 people voluntarily signed up for a brand ...

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Clever Lead Generation Ideas To Get More Customers In 2019 CLEVER LEAD GENERATION IDEAS TO GET MORE CUSTOMERS IN 2019

blog article

Jan 09, 2019

Do you really know that your business is doomed to fail if you have the best products/services to offer but people don’t know about them? Yes, it is damn true. Generating quality leads is the only way to boost your revenues and profits ultimately by investing in fertile and result-driven marke...

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How to improve your account based marketing results HOW TO IMPROVE YOUR ACCOUNT BASED MARKETING RESULTS

blog article

Jan 09, 2019

B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In the B2B, you’re never selling to an individual. He or ...

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Local Lead Generation For Small Business Owners: The Pros And Cons Of Outsourcing Marketing Services LOCAL LEAD GENERATION FOR SMALL BUSINESS OWNERS: THE PROS AND CONS OF OUTSOURCING MARKETING SERVICES

blog article

Jan 09, 2019

Outsourcing business processes have become a popular trend in the past decade. However, for small business owners, the decision to outsource certain processes such as marketing services may be influenced by limitations like time and budget. If you are wondering if this is the right choice for your s...

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Why InMail Is Replacing Email for Lead Generation WHY INMAIL IS REPLACING EMAIL FOR LEAD GENERATION

blog article

Jan 09, 2019

When you invest so much of your precious time into pinpointing the right sales prospect, researching their situation and how you might improve it, and then crafting a message meant for their eyes only, does it make sense to rely on a leap of faith that your message even gets seen? In this post, we e...

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Social Media Strategy for ABM: The Basics SOCIAL MEDIA STRATEGY FOR ABM: THE BASICS

blog article

Jan 09, 2019

Account-based marketing (ABM) seems to be on everyone’s minds as we move into the new year. There are endless ABM tools and technologies to evaluate, events around ABM best practices, and strategies that can be put in place to grow your ABM program. In this post, we’re going to delve int...

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How to make your B2B marketing strategy safe from the next recession HOW TO MAKE YOUR B2B MARKETING STRATEGY SAFE FROM THE NEXT RECESSION

blog article

Jan 09, 2019

Gregg Schwartz shares how to to prepare for the next economic slowdown in your industry by creating a B2B marketing strategy that is resilient and adaptable Economists and analysts are starting to worry about some possible signs of an economic downturn. The stock market has been volatile, the yield ...

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Seven B2B Technology Marketing Predictions for 2019 SEVEN B2B TECHNOLOGY MARKETING PREDICTIONS FOR 2019

blog article

Jan 09, 2019

At Napier we used to write predictions for the coming year, but have got out of the habit. This is mainly because everyone writes predictions, but also partly because B2B marketing doesn’t always adopt new trends first: as an industry, we like to use tactics that work rather than simply chase ...

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Top 7 Account-Based Marketing Challenges and How to Solve Them TOP 7 ACCOUNT-BASED MARKETING CHALLENGES AND HOW TO SOLVE THEM

blog article

Jan 08, 2019

Account-based marketing is a core strategy for B2B businesses; designed to deliver growth and awareness with high-value accounts. Lots of people are still on the fence about ABM because of the challenges and obstacles they may have to overcome. Identifying these issues and acting accordingly to solv...

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SIZZLING SEARCH STRATEGY: HOW DEMANDBASE OPTIMIZED SEM FOR ACCOUNT-BASED MARKETING SIZZLING SEARCH STRATEGY: HOW DEMANDBASE OPTIMIZED SEM FOR ACCOUNT-BASED MARKETING

blog article

Jan 08, 2019

Can search engine marketing (SEM) target specific accounts and minimize waste from unqualified respondents? It can be done. And we did it. SEM by definition is a top-of-funnel, quantity-focused channel. For many companies, the bulk of the budget goes toward branded keywords. No technology currently ...

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ABM AND WHY WEALTH MANAGEMENT FIRMS NEED TO USE IT ABM AND WHY WEALTH MANAGEMENT FIRMS NEED TO USE IT

blog article

Jan 08, 2019

This is the first post in our ABM – Account Based Marketing and Wealth Management Firms series. We help our customers in the wealth and advisory space achieve more in their business with insights on growth and clients. Subscribe below to receive the latest posts as they are published. For weal...

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9 Most Common Sales Mistakes 9 MOST COMMON SALES MISTAKES

blog article

Jan 08, 2019

Growing your business, or growing personally will always involve making mistakes. If you don’t make any mistakes along the way, it means you’re playing it safe and sooner or later you will stagnate. While it’s perfectly fine to make mistakes, making the same mistakes over and over ...

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Omnichannel Commerce, Chat Apps, and Influencer Fraud OMNICHANNEL COMMERCE, CHAT APPS, AND INFLUENCER FRAUD

blog article

Jan 08, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 4 ways the most or...

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How AI Play Crucial Role in Account Based Marketing HOW AI PLAY CRUCIAL ROLE IN ACCOUNT BASED MARKETING

blog article

Jan 08, 2019

AI is the developing technology and has been greatly in use and sure to surprise us with its benefits. It has also made its roots in account-based marketing. We are discussing in this article the key role that AI plays in b2b Account-based marketing. Account-based marketing trends have been numerous...

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What Role Does ABM Play in Your Content Marketing Strategy? WHAT ROLE DOES ABM PLAY IN YOUR CONTENT MARKETING STRATEGY?

blog article

Jan 08, 2019

If you’re like most of today’s B2B marketers, you probably recognize that account-based marketing (ABM) has become an important element of any effective go-to-market strategy. In fact, in a survey conducted by the Digital Marketing Institute, it is estimated that 92 percent of companies ...

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How to Use Data in B2B Content Marketing HOW TO USE DATA IN B2B CONTENT MARKETING

blog article

Jan 08, 2019

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. However, one can argue that one without the other would be entirely useless. Data without content makes the data not actionable and storytelling in content marketing without data makes it dir...

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Account-based marketing: Three tips for account selection strategy ACCOUNT-BASED MARKETING: THREE TIPS FOR ACCOUNT SELECTION STRATEGY

blog article

Jan 08, 2019

With B2B marketers rapidly adopting account-based marketing strategies, approaching account selection right from the beginning is increasingly important. The first list is often straightforward to pull together. After all, everyone has a wish-list of companies that they want to work with but haven&r...

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The Expert’s Guide to Launching an Account-based Marketing Pilot THE EXPERT’S GUIDE TO LAUNCHING AN ACCOUNT-BASED MARKETING PILOT

blog article

Jan 08, 2019

The first step in launching an account-based marketing pilot is getting buy-in from those around you. We suggest first pairing up with a buddy, maybe someone in sales, who can help you block and tackle the initial presentations and pitches to get your ABM pilot off the ground. Having a clear pilot p...

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How To Measure Account-Based Marketing In 7 Easy Steps HOW TO MEASURE ACCOUNT-BASED MARKETING IN 7 EASY STEPS

blog article

Jan 08, 2019

In many ways, account-based marketing (ABM) has more in common with art than science. Success in ABM requires a great deal of personalized outreach, and because ABM is centered around human relationships, it can be challenging to measure the returns on account-based marketing campaigns. B2B marketer...

Read More

Account Based Marketing Benefits: Why ABM is Worthy of Iron Throne in Marketing? ACCOUNT BASED MARKETING BENEFITS: WHY ABM IS WORTHY OF IRON THRONE IN MARKETING?

blog article

Jan 08, 2019

How effective Account Based Marketing benefits you? Once you are sure that all the required efforts have been put into developing an effective ABM strategy, the knowledge of the benefits you may reap becomes essential. So let’s look into the stats ABM has broken the traditional sales funnel, f...

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The Cost of Bad Data (+ How to Fix It) THE COST OF BAD DATA (+ HOW TO FIX IT)

blog article

Jan 08, 2019

Your marketing and sales team decides to run a campaign, personalizes each email and start to send them out. Sounds great! While a few emails are delivered successfully (yay!), a few bounces back and others are ignored (nay!). Before you lash out at anyone (or anything!), you must know that it could...

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Google Ads: Is the crown slipping from the lead generation king? GOOGLE ADS: IS THE CROWN SLIPPING FROM THE LEAD GENERATION KING?

blog article

Jan 08, 2019

Secured lending, sub prime finance, car finance, double glazing, car dealerships, cosmetic surgery. A whole host of companies with a sales team ready and primed to follow up on the leads we generated. For many of them, PPC had revolutionized their lead generation efforts, replacing the directory and...

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The Expert’s Guide To Launching An Account-Based Marketing Pilot THE EXPERT’S GUIDE TO LAUNCHING AN ACCOUNT-BASED MARKETING PILOT

blog article

Jan 08, 2019

Most B2B marketers agree that an account-based marketing program generates far and away a higher ROI than traditional inbound marketing. But...only 2 out of 5 companies move beyond an account-based marketing pilot. Why do those 3 companies drop out of the ABM game? Well, there are a v...

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10 Essential Skills of a Successful Marketer in 2019 10 ESSENTIAL SKILLS OF A SUCCESSFUL MARKETER IN 2019

blog article

Jan 07, 2019

Marketing is all about the story. People relate to stories; it's how you leverage emotion to pitch/sell when you are marketing. Weaving your value into a story is key “show, don't tell”. I can tell you my widget is good, but if you tell a story about how this particular widget he...

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4 Lead Generation Strategies to Implement This Year 4 LEAD GENERATION STRATEGIES TO IMPLEMENT THIS YEAR

blog article

Jan 07, 2019

As we enter the New Year, it’s important that you analyze what lead generation strategies worked in the past and how they can be optimized and improved to generate more leads for your business this year.
When talking about a lead generation, there’s a difference between leads and ...

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3 stages of lead generation to get better leads 3 STAGES OF LEAD GENERATION TO GET BETTER LEADS

blog article

Jan 07, 2019

Generating quality, qualified leads is something every business wants. It’s not easy to do without marketing experience; many businesses leave lead generation to the pros. If you’re that pro, it’s crucial to set up your marketing funnels centered on the three stages of lead generat...

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How to Create Effective Email Marketing Campaigns HOW TO CREATE EFFECTIVE EMAIL MARKETING CAMPAIGNS

blog article

Jan 06, 2019

Emails are a useful and direct way for B2B organizations to share information with customers and prospects. They can also be effectively used as a demand generation tool or in cross-channel marketing campaigns. Your contact database probably includes a wealth of information about your prospects and ...

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Content marketing mistakes one should avoid in 2019 CONTENT MARKETING MISTAKES ONE SHOULD AVOID IN 2019

blog article

Jan 06, 2019

Content marketing has become a key ingredient in gaining credibility and raising a business’s profile in its target market. Almost 80% consumers these days first research the product or service they wish to purchase before making a decision. Research indicates that advertisements are not their...

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Writing Your Call to Action: Which Words Are Best for Lead Generation WRITING YOUR CALL TO ACTION: WHICH WORDS ARE BEST FOR LEAD GENERATION

blog article

Jan 05, 2019

A successful call to action (CTA) is like catnip for marketers. If something I wrote makes someone take the desired action, I celebrate like a crazy feline who just caught a mouse. In this jaded time when people turn a blind eye to ads, send emails to spam, and ignore texts, creating a phrase or wor...

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