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Seven Examples of Outstanding B2B Marketing Campaigns SEVEN EXAMPLES OF OUTSTANDING B2B MARKETING CAMPAIGNS

blog article

Sep 20, 2018

MarTech Series is doing a unique feature on B2B marketing campaigns that really stood out. Our intent is to help the marketing community propel their campaigns in the right direction with content that resonates. Beerud Sheth, Co-Founder, and CEO, Gupshup, spoke exclusively to MarTech Series sharing ...

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4 B2B marketing trends you can’t afford to miss in 2018 4 B2B MARKETING TRENDS YOU CAN’T AFFORD TO MISS IN 2018

blog article

Sep 19, 2018

Whether you do your own marketing, or you work with a b2b marketing agency, trends are always important. You might not follow them all, but it is good to be aware of them and to help them inspire your decisions.  And you also might find a firm direction for the future of your business in one of...

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B2B marketers lack the skills necessary for the future B2B MARKETERS LACK THE SKILLS NECESSARY FOR THE FUTURE

blog article

Sep 19, 2018

The majority of B2B marketing teams do not have the skills they need to support the face-paced change ahead of them, a report by B2B Marketing and Clarasys has revealed. According to the industry survey, 70% of B2B marketers consider transformation a top priority, with the same amount of increasing ...

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ARE YOU UP TO SPEED WITH GOOGLE ARE YOU UP TO SPEED WITH GOOGLE'S LATEST MARKETING OPTIONS?

blog article

Sep 17, 2018

Dr Dave Chaffey delves into the latest updates to Google's marketing tools, including Ads, Shopping and Amazon Advertising. Read more. It used to be that changes Google's organic search algorithms were in-constant flux, but in 2018, the main visible changes have been in the paid media world ...

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How B2B ad campaigns can arm your sales team with more opportunities HOW B2B AD CAMPAIGNS CAN ARM YOUR SALES TEAM WITH MORE OPPORTUNITIES

blog article

Sep 14, 2018

Some B2B companies spend a lot of money on advertising that does not lead to a specific business outcome. Here are three ways to focus budgets where they can make the most impact and reach key buyers. In B2B marketing the difference between winning and losing deals comes down to the ability to targe...

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How to Build a Modern Career in Marketing HOW TO BUILD A MODERN CAREER IN MARKETING

blog article

Sep 14, 2018

Among the plethora of reasons to study marketing and ways to channel your creativity and discipline, marketing offers you one key thing: flexibility. Every company, every brand, and every name out there hoping to make it, needs marketing experts. You can be one of them. With a degree in marketing, y...

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15 Tactics for Successful B2B Social Media Marketing 15 TACTICS FOR SUCCESSFUL B2B SOCIAL MEDIA MARKETING

blog article

Sep 13, 2018

For 20% of B2B marketers, social media is one of the top three sources for qualified leads, according to the Chief Marketer B2B Lead Gen Outlook report. The role of social media in demand generation has evolved to encompass targeted lead generation, influencer outreach, lead nurturing, social listen...

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It’s Time to Expand Social Media as a Business Value Beyond Marketing IT’S TIME TO EXPAND SOCIAL MEDIA AS A BUSINESS VALUE BEYOND MARKETING

blog article

Sep 13, 2018

Many B2B companies are raising their brand value with social media marketing. Ignoring the most dynamic aspect of online marketing could actually result in diminishing brand-value and lost opportunities in sales. According to Hootsuite, social is mission critical for now and the months to come. In t...

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5 ways B2B marketing leaders can overcome the talent shortage 5 WAYS B2B MARKETING LEADERS CAN OVERCOME THE TALENT SHORTAGE

blog article

Sep 12, 2018

Building a competitive, top-notch marketing organization requires having a consistent and talented staff in place. Here's how and why you need to be continually scouting for the best and brightest marketing talent. Like many B2B organizations prospering from this strong business cycle, my team a...

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3 Psychology Principles for B2B Marketers 3 PSYCHOLOGY PRINCIPLES FOR B2B MARKETERS

blog article

Sep 11, 2018

We only buy products and services from people and companies we trust. However, in today’s marketing-flooded and sales-saturated society, people have an inherent fear of being sold. We’ve all been sold products and services that didn’t live up to the hype. So, as marketers, what are...

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Fall Is Coming: A Seasonal Marketing Strategy for Small Business Owners FALL IS COMING: A SEASONAL MARKETING STRATEGY FOR SMALL BUSINESS OWNERS

blog article

Sep 09, 2018

Fall gives us cooler weather, pumpkin-spice lattes, and perhaps the greatest gift of them all: the holiday shopping season. From local festivals to online-shopping events dedicated to supporting small-business owners, now is your time to shine. (And rake in the revenue like fall leaves.) But if you ...

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How to Create the Perfect Landing Page for your Email Marketing Campaign HOW TO CREATE THE PERFECT LANDING PAGE FOR YOUR EMAIL MARKETING CAMPAIGN

blog article

Sep 09, 2018

With 50% of customers preferring to hear from brands through emails and 85% of promotional emails reaching the customer’s inbox now, it has become imperative for businesses to design an email campaign that not only resonates with the subscribers but has the capability to drive traffic and conv...

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How to Improve Your Launch with a Strong Influencer Marketing Strategy HOW TO IMPROVE YOUR LAUNCH WITH A STRONG INFLUENCER MARKETING STRATEGY

blog article

Sep 09, 2018

Does your B2B product launch strategy need a little pizzazz? If you're looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key.  We've seen impressive results when we incorporate influencer marketing tactics into product launches....

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7 Facebook Retargeting Tactics You Must Try 7 FACEBOOK RETARGETING TACTICS YOU MUST TRY

blog article

Sep 09, 2018

Retargeting on Facebook is a super-powerful way to turn your site visitors into converted users who sign up, subscribe, download an ebook, make a purchase, or whatever it is you are trying to achieve with your website and marketing efforts. Retargeting, in general, is so useful because returning vis...

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How to generate B2B leads? 4 tips to follow HOW TO GENERATE B2B LEADS? 4 TIPS TO FOLLOW

blog article

Sep 06, 2018

With changing times, the purchasing behavior of B2B buyers has also evolved. Nowadays, CEOs and VPs make purchase decisions online and more often their decisions are influenced by social media. Here are four tips that will help you to quickly generate B2B leads: Remain omnipresent in the minds of cu...

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B2B influencer marketing B2B INFLUENCER MARKETING

blog article

Sep 06, 2018

How do you go about creating an effective influencer-marketing campaign for a B2B brand? The first step is to fully appreciate the significant differences between business-to-consumer (B2C) and business-to-business (B2B) marketing. Here’s a great analogy that will set these two disciplines apa...

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How to Get the Most from Your B2B Marketing Partner HOW TO GET THE MOST FROM YOUR B2B MARKETING PARTNER

blog article

Sep 06, 2018

Your company has recently hired a B2B marketing agency to help build brand awareness, redesign your website, generate leads or produce thought leadership content. This can be an exciting time since this marketing agency can help your company identify new business development opportunities, close new...

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Epicor looks to technology as lines blur between B2B and B2C marketing EPICOR LOOKS TO TECHNOLOGY AS LINES BLUR BETWEEN B2B AND B2C MARKETING

blog article

Sep 04, 2018

Business software provider, Epicor, has its eyes trained firmly on the future and the future is AI-powered technology. Following a successful 60-day trial of an artificial intelligence-powered chatbot in a single location, which returned eight times the investment in 60 days, Epicor is setting its s...

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Five B2B Marketing Trends That Will Drive Ecommerce FIVE B2B MARKETING TRENDS THAT WILL DRIVE ECOMMERCE

blog article

Sep 04, 2018

Recent years have seen an explosion of direct online sales in the global B2B sector. The shift from brick-and-mortar to e-commerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Giants like Amazon have also launched Amazon Business to ...

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How to Breathe New Life Into Old Content HOW TO BREATHE NEW LIFE INTO OLD CONTENT

blog article

Sep 04, 2018

How many pieces of content has your company published? I’m talking about every format blog posts, social media posts, white papers, case studies, eBooks, interviews, podcasts, videos, infographics the works. Is it 1,000 pieces of content? 3,000? More? It’s probably a pretty hefty pile of...

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9 B2B Sales Closing Techniques You Can Use Today 9 B2B SALES CLOSING TECHNIQUES YOU CAN USE TODAY

blog article

Sep 04, 2018

First things first: People buy from people first, product second, according to Director of Sales Steve Wernke. They want to feel good about who they’re buying from, and they want to walk away feeling good. As they negotiate, they want to feel like they won. So how can you make sure your custom...

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9 Places B2B Marketers Might Miss Link Building Opportunities 9 PLACES B2B MARKETERS MIGHT MISS LINK BUILDING OPPORTUNITIES

blog article

Sep 04, 2018

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program. He...

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How Long Does Inbound Marketing Take? HOW LONG DOES INBOUND MARKETING TAKE?

blog article

Sep 02, 2018

If you work with clients who are curious about inbound marketing you’ve probably heard them ask how long it takes. You might tell them that it takes a number of months before you actually start seeing a return. And, you might feel a little uneasy about giving them an exact date when they&rsquo...

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8 Effective B2B Lead-Generation Strategies for Your Blog 8 EFFECTIVE B2B LEAD-GENERATION STRATEGIES FOR YOUR BLOG

blog article

Aug 30, 2018

In the modern digital marketing landscape, it takes as many as 13 touch points to turn a targeted visitor into a qualified lead. An estimated 57% of the buyer’s journey happens before the business buyer reaches out. Numbers like these, along with the real people behind them, emphasize a very i...

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How using intent signals can improve your B2B sales process HOW USING INTENT SIGNALS CAN IMPROVE YOUR B2B SALES PROCESS

blog article

Aug 30, 2018

B2B or business-to-business sales is complex. There are too many variables that need to be controlled in order to make a successful sale. Most salespeople undertake random cold calling, emailing with the hope that people will reply and jump on to what they have to offer. The missing piece these sale...

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CMO Insights: How to Use Emotional Marketing in Every Step of the Customer Journey CMO INSIGHTS: HOW TO USE EMOTIONAL MARKETING IN EVERY STEP OF THE CUSTOMER JOURNEY

blog article

Aug 28, 2018

Marketers have been working to appeal directly to their customers’ emotional states, needs and aspirations since realizing doing so would have a direct impact on the customer journey. Research conducted by Forrester and moment stated that the number one driver of a great customer experience is...

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What is Demand Generation Marketing and How Can Interactive Content Support It? WHAT IS DEMAND GENERATION MARKETING AND HOW CAN INTERACTIVE CONTENT SUPPORT IT?

blog article

Aug 28, 2018

When your non-marketing friends are asked to describe what they think of when they hear marketing, most of them will describe flashy billboards, the direct mail campaigns that overflow their mailboxes, and the promotional emails that pack their personal email inbox. But what they don’t know is...

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How to Keep B2B Marketing Simple and Focused HOW TO KEEP B2B MARKETING SIMPLE AND FOCUSED

blog article

Aug 27, 2018

Since I started in media over 20 years ago, I’ve been hearing the same thing from my B2B clients: “I can’t prove our efforts are having any impact on the business.” Or to quote the overused Wanamaker quote, “Half the money I spend on advertising is wasted; the trouble i...

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Does Demand Generation Really Generate Demand? DOES DEMAND GENERATION REALLY GENERATE DEMAND?

blog article

Aug 25, 2018

“In B2B, demand generation is typically a misnomer. Marketers capture demand vs. generate it.” What does that mean exactly? I haven’t asked Joe directly, but I believe he means that, in the absence of a genuine need for a product or solution, marketing rarely creates that need. Mor...

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Revenue Growth is Best Pursued Indirectly REVENUE GROWTH IS BEST PURSUED INDIRECTLY

blog article

Aug 23, 2018

Most marketers will say that the “prime directive” of marketing is to drive revenue growth. But in reality, revenue growth is a by-product of creating value for customers and providing great customer experiences. Paradoxically, the best way to grow revenue is by not making revenue growth...

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How to Use B2B Marketing Automation to Personalize the Customer Experience HOW TO USE B2B MARKETING AUTOMATION TO PERSONALIZE THE CUSTOMER EXPERIENCE

blog article

Aug 23, 2018

Deliver the right message to the right customer at the right time.” If you’ve been hanging around marketing particularly B2B marketing for any length of time, you’ve probably heard one version or another of that statement. We are so close to achieving it. Through a blend of marketi...

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The 5 Influencer Marketing Strategy Mistakes You Need to Avoid THE 5 INFLUENCER MARKETING STRATEGY MISTAKES YOU NEED TO AVOID

blog article

Aug 23, 2018

In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. That is why there are still many questions, like what is influencer marketing, why is it so effective, and what influencer marketing strategy mistakes should you avoid in order to get the best resul...

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The Best Kept Content Marketing Secrets Exposed THE BEST KEPT CONTENT MARKETING SECRETS EXPOSED

blog article

Aug 23, 2018

As we come to the end of summer, consumers are looking ahead to the holiday season, but the upcoming months are more than just pumpkins and holiday decorations. For brands, it’s a time to reflect on what has worked for their business’ content marketing strategy and determine what they ne...

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How to Effectively Set Up Your Website to Collect New Leads HOW TO EFFECTIVELY SET UP YOUR WEBSITE TO COLLECT NEW LEADS

blog article

Aug 21, 2018

Content has always been a very important component of inbound marketing, and now more so with Google’s algorithm that reward fresh, relevant content. Without good content, it is hard to drive visitors to your website or convert them into leads. When we speak about quality content, we are actua...

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How to Survive the Transition to Account-Based Sales Development HOW TO SURVIVE THE TRANSITION TO ACCOUNT-BASED SALES DEVELOPMENT

blog article

Aug 21, 2018

Has hitting reset ever been easy? In sales, you can have the most productive month of your career, creating pipeline and accruing revenue so far beyond your goals that you think you’ve peaked. And then your numbers reset to zero when the next month comes. You’re back to square one, and s...

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USA B2B Publishing Market 2018 – Adobe, Aquafadas, Yudu, Magplus, Quark, Pagesuite, Xerox USA B2B PUBLISHING MARKET 2018 – ADOBE, AQUAFADAS, YUDU, MAGPLUS, QUARK, PAGESUITE, XEROX

blog article

Aug 20, 2018

An extensive analysis of USA B2B Publishing  Market has been encapsulated on the basis of estimation of key market segments in the forecast horizon. In addition, the technological developments that took place in the market and those predicted to take place in coming years have also been outline...

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How To Get The Most Out Of LinkedIn For Middle-Market B2B Marketers HOW TO GET THE MOST OUT OF LINKEDIN FOR MIDDLE-MARKET B2B MARKETERS

blog article

Aug 20, 2018

My team at ParadigmNEXT is always looking for new ways to engage customers and has always enjoyed the spoils of targeted outreach via LinkedIn. It’s no surprise that mainstream businesses are taking notice. With the new user interface and added functionality to filter results, the professional...

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5 Ways B2B Marketing is Changing 5 WAYS B2B MARKETING IS CHANGING

blog article

Aug 20, 2018

Traditional business-to-business (B2B) marketing relies on the use of blogs, white papers, webinars, trade shows, and email campaigns to drive success in providing your products to other businesses. But as the face of B2B continues to change, it's more important than ever that your company stays...

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Shortcut Guide to Creating SEO Content SHORTCUT GUIDE TO CREATING SEO CONTENT

blog article

Aug 19, 2018

It’s important for SEO and content marketers to understand that content and SEO go hand-in-hand, Oftentimes, each is only concerned with their respective area of focus. Without coupling the two, marketers are missing out on the opportunity to achieve maximum effectiveness. Understanding the pr...

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How to Define Your Brand Voice HOW TO DEFINE YOUR BRAND VOICE

blog article

Aug 18, 2018

Creating your brand identity involves many different facets including the logo, taglines, website colors and brand voice. Every brand has a voice. Your brand is unique, so your brand voice should be too. Your brand voice is the constant personality you use when communicating your message to the worl...

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How to Measure the ROI of Your B2B Content Marketing Campaigns HOW TO MEASURE THE ROI OF YOUR B2B CONTENT MARKETING CAMPAIGNS

blog article

Aug 16, 2018

Many companies these days see the benefits of content marketing. But, although content marketing's popularity (and necessity) continue to increase in the eyes of B2B marketers, 47% of them say they do not measure their content marketing ROI. Of those who don't measure the returns of their co...

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Where Storytelling Fits in Account-Based Marketing WHERE STORYTELLING FITS IN ACCOUNT-BASED MARKETING

blog article

Aug 16, 2018

It seems that wherever you look, you will run into the latest business buzzword storytelling. But is storytelling just a fad or does it have a practical role when your demand-gen model shifts from lead-based content marketing to ABM? I am here to tell you that storytelling is not a fad. In fact, hum...

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What makes a great B2B marketer? WHAT MAKES A GREAT B2B MARKETER?

blog article

Aug 16, 2018

Strong Business-2-Business (B2B) marketers are a rare breed. I've met many of them globally and over the years I've noticed a few characteristics that set the strong, talented and effective ones apart from the rest. In order to analyze what makes them outstanding B2B marketers though, we nee...

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The Drum and Gyro launch survey to explore the world of account-based marketing THE DRUM AND GYRO LAUNCH SURVEY TO EXPLORE THE WORLD OF ACCOUNT-BASED MARKETING

blog article

Aug 16, 2018

In the B2B world, there is more to account-based marketing (ABM) than just focusing on the right accounts to target. The Drum, in partnership with Gyro, is launching a research survey on ABM in the UK and the US to explore how ABM has evolved since its early days. According to Adryanna Sutherland, G...

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Google Research: User Satisfaction and Trust GOOGLE RESEARCH: USER SATISFACTION AND TRUST

blog article

Aug 16, 2018

The quality raters guidelines focus on technical activities that a typical site visitor wouldn’t engage in. Who clicks on a video to test if it works? Yet one of the goals of these tests is to identify sites with the good user experience. In section 4.1, titled Characteristics of High-Quality ...

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Why You Should Send Your Next Promotional Email at Midnight WHY YOU SHOULD SEND YOUR NEXT PROMOTIONAL EMAIL AT MIDNIGHT

blog article

Aug 16, 2018

When a politician changes their position on a policy question, we call them a flip-flopper. And we don’t trust them. But changing your position on an issue based on new evidence is a sign of progress and wisdom. And not just for politicians, for all the rest of us. For a long time, when it cam...

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How to use LinkedIn outreach in your account-based marketing strategy HOW TO USE LINKEDIN OUTREACH IN YOUR ACCOUNT-BASED MARKETING STRATEGY

blog article

Aug 15, 2018

Account-based marketing (ABM) has become common practice in recent years. Indeed, there are now entire teams and job roles dedicated to the practice. According to ITSMA, 87% of marketers say the ROI from ABM outperforms other marketing channels. This alone shows the power of this 'long-play'...

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5 Reasons Video is the Best Choice for Account-Based Marketing 5 REASONS VIDEO IS THE BEST CHOICE FOR ACCOUNT-BASED MARKETING

blog article

Aug 15, 2018

It seems that wherever you look, you will run into the latest business buzzword storytelling. But is storytelling just a fad or does it have a practical role when your demand-gen model shifts from lead-based content marketing to ABM? I am here to tell you that storytelling is not a fad. In fact, hum...

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The brave new world of account-based marketing THE BRAVE NEW WORLD OF ACCOUNT-BASED MARKETING

blog article

Aug 15, 2018

Account-based marketing (ABM) has blown up in the last two years, promising to recalibrate business communications to be more personable and contextually relevant, leading to better ROIs. But as with any shiny new toy, defining exactly what ABM is can be fraught with problems. The Drum, in associati...

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How To Tap Into Your Creative Brain and Improve Your Marketing HOW TO TAP INTO YOUR CREATIVE BRAIN AND IMPROVE YOUR MARKETING

blog article

Aug 15, 2018

One of the most common complaints we hear about blogs here at CEM is “I’m just not creative enough to keep up with it.” This is one of the most oft-cited reasons that people don’t tend to their business blogs. It’s true that coming up with content ideas each week can be...

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Written Content Still Matters in B2B Marketing WRITTEN CONTENT STILL MATTERS IN B2B MARKETING

blog article

Aug 14, 2018

Unless you’ve been completely off the grid for the past several years, you’re well aware that the popularity of video content has exploded. eMarketer recently estimated that U.S. adults now spend over an hour per day watching videos on digital devices. Omnicore has reported that in early...

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What Instagram’s New Update Means For B2B Marketers WHAT INSTAGRAM’S NEW UPDATE MEANS FOR B2B MARKETERS

blog article

Aug 13, 2018

Instagram is an increasingly popular channel amongst social media users. Whilst it is traditionally seen as a B2C social platform, it also has big potential for B2B marketers. And like any app, it’s constantly changing and updating its algorithm and features. Big updates have recently opened u...

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How Artificial Intelligence Can Create a Compelling Customer Experience HOW ARTIFICIAL INTELLIGENCE CAN CREATE A COMPELLING CUSTOMER EXPERIENCE

blog article

Aug 13, 2018

The concept of artificial intelligence was the stuff of science fiction in the early days and became popular when anthropomorphic robots were featured on literature and eventually the silver screen. With technology making amazing things happen over the years, science fiction has now become reality. ...

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Why One-Logo Brands Can’t Survive in the Digital Age WHY ONE-LOGO BRANDS CAN’T SURVIVE IN THE DIGITAL AGE

blog article

Aug 13, 2018

Brands across the globe know that being active on social media is a must. Most give it a high priority from the start, and why wouldn’t they it’s the most accessible way to reach customers in the place they’re already hanging out. But in today’s digitally-driven world, first ...

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Tips and Technologies That Will Help Improve the Customer Experience TIPS AND TECHNOLOGIES THAT WILL HELP IMPROVE THE CUSTOMER EXPERIENCE

blog article

Aug 13, 2018

The notion of customer experience has always been hugely important, but it does feel that lately, its importance is bigger than ever. Perhaps it’s the changing customer expectations expecting speedier deliveries, more personalized experiences, and so on. Or maybe it’s because of the bigg...

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5 LinkedIn Marketing Tools to Productively Build a Brand Presence 5 LINKEDIN MARKETING TOOLS TO PRODUCTIVELY BUILD A BRAND PRESENCE

blog article

Aug 13, 2018

It doesn’t matter if your product and brand are world-class if no one knows who you are and how to connect with you. That’s why PR is critical to any company’s existence. But PR in today’s landscape requires a different approach. Simply pouring money into PR initiatives don&r...

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How to Create and Utilize Evergreen Content HOW TO CREATE AND UTILIZE EVERGREEN CONTENT

blog article

Aug 13, 2018

Content marketing is one of the best long-term marketing strategies that you and your marketing team can employ. However, not all types of content will have the desired effect or be as valuable to your audience as the next. Learning to create strong, valuable, content that stands the testament of ti...

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How Product Bundling Can Boost Your E-Commerce Sales HOW PRODUCT BUNDLING CAN BOOST YOUR E-COMMERCE SALES

blog article

Aug 13, 2018

Have you ever upgraded to a large popcorn or drink at the movies, merely because the helpful clerk pointed out that it’s “only 25 cents more?” Have you ever grabbed the shampoo and conditioner combo that was cellophane-wrapped together, because it was simpler than sorting through a...

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The B2B marketing AI revolution: Hype 1, Reality 0 THE B2B MARKETING AI REVOLUTION: HYPE 1, REALITY 0

blog article

Aug 12, 2018

We’ve all read the headlines and listened to the hype: the fourth industrial revolution is upon us AI is here, the world is changing before our eyes, many jobs will disappear and new ones will emerge. In short, the world will never be the same again. But in B2B, where’s the evidence of t...

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People Now Decide How They Want to Receive a Company’s Marketing Messages PEOPLE NOW DECIDE HOW THEY WANT TO RECEIVE A COMPANY’S MARKETING MESSAGES

blog article

Aug 10, 2018

Just 20 years ago there were few options for marketing. There was no such thing as social media and there were no smartphones. Even then, most businesses did not even have a website. So, all that was really available was traditional advertising, faxes, direct mail and telesales. Nowadays, of course....

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5 Ways That Facebook Groups Can Help Marketers Thrive 5 WAYS THAT FACEBOOK GROUPS CAN HELP MARKETERS THRIVE

blog article

Aug 10, 2018

With changes to Facebook's News Feed shrinking organic reach to minuscule levels, it's clear that marketers need to diversify their approach in order to offset traffic losses and better protect against future updates. And while paying for Facebook ads is always an option (one that you should...

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4 Strategies to Create a Truly Connected Customer Community for Your Brand 4 STRATEGIES TO CREATE A TRULY CONNECTED CUSTOMER COMMUNITY FOR YOUR BRAND

blog article

Aug 09, 2018

Have you ever asked yourself how your brand makes your customers feel? Sure, your customer service department may make them feel satisfied, or your sales team could make them feel confident in their purchase. But what does your actual brand itself make your customer feel? According to research, when...

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Tips for Setting Your Inbound SDR Team Up for Success TIPS FOR SETTING YOUR INBOUND SDR TEAM UP FOR SUCCESS

blog article

Aug 08, 2018

According to InsideSales.com’s “The State of Sales Development” report, the sales development (SDR) role lends itself to more automation than any other role within the sales team due to the very nature of the position. In fact, as part of the report, companies shared that their ave...

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How Demand Gen is Evolving in 2018 HOW DEMAND GEN IS EVOLVING IN 2018

blog article

Aug 07, 2018

2018 has been a big year for demand gen: From the increasing importance of influencer marketing, content marketing, and email automation, to new laws that change the way businesses are allowed to interact with leads (a ‘little’ thing called GDPR), this year has brought major changes that...

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5 Skills Marketers Need to Take Creative Thinking to the Next Level 5 SKILLS MARKETERS NEED TO TAKE CREATIVE THINKING TO THE NEXT LEVEL

blog article

Aug 07, 2018

The single most important trend in the marketing landscape right now is the push to make everything more analytical and data-driven. Although the rise of technology has raised the need for advanced analytical and technical skills in marketing, creative marketers are always in demand. As a matter of ...

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3 attribution considerations for B2B lead generation 3 ATTRIBUTION CONSIDERATIONS FOR B2B LEAD GENERATION

blog article

Aug 06, 2018

Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand their marketing campaigns. Customer life cycles and marketing campaigns alike are becoming increasingly complex and difficult to measure. Marketing attribu...

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6 Signs B2B Lead Management Could Boost Your Sales Results 6 SIGNS B2B LEAD MANAGEMENT COULD BOOST YOUR SALES RESULTS

blog article

Aug 06, 2018

A lead management system lays out your standard practices for working with leads efficiently and effectively. It outlines how to create leads and transform them into sales. So how do you know whether you need lead management? If you see any of these six signs in your company, you have an opportunity...

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BREAK DOWN THE WALL BETWEEN B2B SALES AND MARKETING BREAK DOWN THE WALL BETWEEN B2B SALES AND MARKETING

blog article

Aug 03, 2018

Are you stuck in a silo? B2B companies need to break down the wall between sales and marketing if they want to communicate effectively. Often, both groups spend negative time and energy working towards their own internal goals, rather than working together to meet the customers’ needs, notes J...

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Reasons Why Putting a Human Face in Your Marketing Campaign Is an Essential Strategy REASONS WHY PUTTING A HUMAN FACE IN YOUR MARKETING CAMPAIGN IS AN ESSENTIAL STRATEGY

blog article

Aug 03, 2018

There’s a good chance you already know that you need to find the best ways to connect with your customers to see success from your marketing campaigns. You’ve probably even been told that your marketing campaigns should include a human face or character a strategy we’ve all seen ad...

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High Bar Offers: Why Your Campaign May Be Asking Too Much HIGH BAR OFFERS: WHY YOUR CAMPAIGN MAY BE ASKING TOO MUCH

blog article

Aug 03, 2018

In the demand generation business, we often talk about “low bar” and “high bar” offers. The bar, in either case, is the level of time, effort, and commitment required of the prospector person registering for said offer. So, for example, on a spectrum from low to high. it'...

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Affiliate Marketing in 2018: What It Is and How You Can Get Started AFFILIATE MARKETING IN 2018: WHAT IT IS AND HOW YOU CAN GET STARTED

blog article

Aug 03, 2018

Wake up at an ungodly hour. Drive to the office through total gridlock, streets jammed with other half-asleep commuters. Slog through email after mind-numbing email until the sweet release at five o’clock.
Sound terrible? What if, instead of dealing with the monotony and stupor of the r...

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Is Your Brand Marketing Reaching Generation Z? IS YOUR BRAND MARKETING REACHING GENERATION Z?

blog article

Aug 02, 2018

According to Adweek, Millennials as teen consumers were virtually ignored by marketers, who were waiting for them to acquire discretionary income rather than engaging them early. Only later did brand marketers realize that with early access to technology and social media, Millennials became the firs...

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3 Steps to Generating More Leads 3 STEPS TO GENERATING MORE LEADS

blog article

Aug 02, 2018

If your ideal customers are already visiting your website: Bravo! Now it’s time to turn them into leads and get them on your email list. We have a three-step strategy which will help you generate the leads your sales team needs for some quick wins. Combine these tips with our inbound marketing...

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How to Become a Business Intelligence Analyst and Land a Hot New Career HOW TO BECOME A BUSINESS INTELLIGENCE ANALYST AND LAND A HOT NEW CAREER

blog article

Jul 31, 2018

For businesses seeking to survive and thrive, data-driven decision-making has become an essential part of driving growth and remaining competitive. As data becomes more available to growing businesses, the pressure mounts to use that data effectively to steer the company through the rough waters of ...

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How to Use Sales Enablement to Boost Sales Performance HOW TO USE SALES ENABLEMENT TO BOOST SALES PERFORMANCE

blog article

Jul 30, 2018

Are you looking for new ways to boost your teams’ sales performance? If the answer is yes, then here’s another question for you: how much are you helping your salespeople be the best that they can be? Without the knowledge and the tools they need, even the best sales people can only get ...

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How to Kick-Start an Account Based Marketing Strategy HOW TO KICK-START AN ACCOUNT BASED MARKETING STRATEGY

blog article

Jul 30, 2018

Deciding an Account Based Marketing approach is right for your organization is one thing; putting it into play is another. Purchasing account-based technology is not the same as deploying an ABM strategy. In fact, if you purchase this technology before developing your strategy, you’re off to a...

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The 80/20 Rule for Email Marketers THE 80/20 RULE FOR EMAIL MARKETERS

blog article

Jul 29, 2018

There are many different ways to apply the 80/20 rule. The law states that roughly 80% of the effects come from 20% of the causes. For email marketers, the rule applies quite obviously in some areas, and more subtly in others. Let’s take a look at some examples, and see what it means for those...

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Inbound Marketing for Non-Marketing Business Leaders INBOUND MARKETING FOR NON-MARKETING BUSINESS LEADERS

blog article

Jul 28, 2018

If you’re a C-level business executive tasked with business development and growing revenue in a rapidly-evolving, highly-competitive environment your head probably hurts from the constant barrage of information and advice about how to promote your business. Everyone has an opinion about how t...

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Why Every Nonprofit Need Closed-Loop Marketing WHY EVERY NONPROFIT NEED CLOSED-LOOP MARKETING

blog article

Jul 27, 2018

When it comes to nonprofit inbound marketing efforts, many organizations are just playing a game of darts. You know the game. You throw one dart in the direction of social media, another in the direction of guest blog posts, and perhaps a third and fourth at a couple of marketing campaigns. The only...

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The Importance of Service Level Agreements in the B2B Industry THE IMPORTANCE OF SERVICE LEVEL AGREEMENTS IN THE B2B INDUSTRY

blog article

Jul 26, 2018

If you’re a B2B (business-to-business) company and you don’t have Service Level Agreements (SLAs) in place with your customers, you’re missing out on an important opportunity to improve customer retention and satisfaction. SLAs are contractually agreed upon terms between a company ...

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8 Small Business Marketing Trends for 2018 8 SMALL BUSINESS MARKETING TRENDS FOR 2018

blog article

Jul 26, 2018

How do you know where to focus your marketing attention? For a small business marketer, it can be especially difficult you likely have responsibilities beyond marketing, and almost certainly don’t have a marketing team to back you up. So where will you get the best returns on your marketing ti...

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How to Boost B2B Lead Generation with Instagram Stories HOW TO BOOST B2B LEAD GENERATION WITH INSTAGRAM STORIES

blog article

Jul 26, 2018

At first glance, the two seem like natural bedfellows. On one side, we have the cool, sexy social network that is all about visual experiences. On the other side, we have B2B executives and industries traditionally focused on expertise and professionalism. Historically, there have been three go-to n...

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An Overview of the State of Account Based Marketing AN OVERVIEW OF THE STATE OF ACCOUNT BASED MARKETING

blog article

Jul 26, 2018

In January 2018, Engagio conducted a comprehensive survey of more than 1,260 companies to assess trends in B2B marketing. We recently released the results in our ABM Outlook Survey 2018 report. This is an inside look at the state of Account-Based Marketing. More specifically, our research examined: ...

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How Many Marketing Emails is Too Many? HOW MANY MARKETING EMAILS IS TOO MANY?

blog article

Jul 25, 2018

In our estimation, the twenty year history of email marketing can be charted into three distinct time periods. Each time period is marked by a unique theory about best email marketing practices. In the very early days, the wild west of email marketing, companies could send as many emails as they wan...

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How to Send Branded Emails That Increase Open Rate and Click-Rate HOW TO SEND BRANDED EMAILS THAT INCREASE OPEN RATE AND CLICK-RATE

blog article

Jul 25, 2018

Marketing automation is a powerful way to keep in touch with your prospects and customers, especially via email. But the question is, how do you go about it without pushing the wrong button that would lead to unsubscribes? How many emails do you think your prospects and customers receive daily? 10? ...

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The #1 Secret to Owning the B2B Customer Relationship After a Sale Closes THE #1 SECRET TO OWNING THE B2B CUSTOMER RELATIONSHIP AFTER A SALE CLOSES

blog article

Jul 25, 2018

Working in the customer success industry can be stressful and full of pressure. Sales just landed a big deal, and champagne bottles were popped, but the next day it’s up to the successful team to deliver on all the promises that were made to the customer. The key contact at your newest piece o...

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5 Guaranteed Ways to Move Up in Your Marketing Career 5 GUARANTEED WAYS TO MOVE UP IN YOUR MARKETING CAREER

blog article

Jul 25, 2018

As a marketer, your goal should always be to move forward and up if you want a long-lasting and fulfilling career. However, getting there is much easier said than done. Marketing is an incredibly competitive landscape, making it increasingly difficult to stand out and easy to feel stuck. Nevertheles...

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B2B Marketers: What Netflix Can Teach You About Engagement B2B MARKETERS: WHAT NETFLIX CAN TEACH YOU ABOUT ENGAGEMENT

blog article

Jul 24, 2018

There’s a reason Netflix, YouTube, and Hulu all have autoplay enabled on their platforms it encourages engagement. Whether it’s the next episode in a series or a recommended piece of content, their goal is simple: keep you watching. They show you something they think will be relevant to ...

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Why Emails End Up in the Junk Folder WHY EMAILS END UP IN THE JUNK FOLDER

blog article

Jul 23, 2018

Don’t you hate it when you’re watching your favorite team and the refs keep bombing your favorite players with flags? It’s like they won’t even let them do their job. You might even think the refs are trying to prevent your team from winning. Imagine that. What if the refs we...

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Data-Driven Digital Marketing: How to Improve Your Marketing Strategies DATA-DRIVEN DIGITAL MARKETING: HOW TO IMPROVE YOUR MARKETING STRATEGIES

blog article

Jul 23, 2018

Big data has opened the door for businesses to market their products and services much more effectively. In fact, according to a new survey of senior executives, 64% of respondents said that data-driven marketing strategies produce better and faster results and are the key to success. Targeting your...

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How to Create Content That Will Grab Your Audience’s Attention HOW TO CREATE CONTENT THAT WILL GRAB YOUR AUDIENCE’S ATTENTION

blog article

Jul 23, 2018

With over 1.8 billion websites on the internet, it’s safe to say the competition is REAL. And while not all of those 1.8 billion websites are your direct competitors, you’re gonna have to put some effort into content to compete with those who are. Read on to discover seven ways to create...

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Digital B2B Demand Generation Campaigns: How to Generate Qualified Leads DIGITAL B2B DEMAND GENERATION CAMPAIGNS: HOW TO GENERATE QUALIFIED LEADS

blog article

Jul 23, 2018

The top priority of B2B marketing executives in 2018 is to improve lead quality over quantity. According to DemandGen Report’s 2018 Benchmark Survey Report, improving the percentage of leads considered ‘qualified’ ranked as the top organizational focus, followed by improving conver...

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Most B2C Marketers Lack Confidence In Their Budgets MOST B2C MARKETERS LACK CONFIDENCE IN THEIR BUDGETS

blog article

Jul 23, 2018

Email marketers are usually responsible only for their own budgets. But they need to look at the bigger picture, and how they figure in.  How many know, for example, that 60% of all top B2C marketers lack confidence in their budget-making process? That statistic is provided in Solving the Marke...

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3 Reasons to Personalize for Account Based Marketing 3 REASONS TO PERSONALIZE FOR ACCOUNT BASED MARKETING

blog article

Jul 23, 2018

Creating personalized content is one of the most effective things you can do to prove you understand your target account’s pressing challenges and needs. It can take time to do this right, but in the end, great personalization results in true ABM success. Read this blog to discover three reaso...

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Content is King and It Reins Supreme CONTENT IS KING AND IT REINS SUPREME

blog article

Jul 20, 2018

You’ve heard it before, and you will definitely hear it again content is king. But what does it mean for those who don’t write or create content daily? From a digital perspective (because that’s all that really matters today), online content is material that aims to inform, enterta...

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Why Account-Based Strategies Aren WHY ACCOUNT-BASED STRATEGIES AREN'T JUST ABOUT MARKETING ANYMORE

blog article

Jul 20, 2018

Account-based marketing, or ABM, has become a hot topic in the B2B world over the last few years. But ABM is too limited a concept to describe the change that’s taking place. The impact of ABM should extend well beyond marketing, which typically focuses on customer acquisition. Instead, B2B pl...

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How to Use Google Map as an Effective Marketing Tool to Target Local Audience HOW TO USE GOOGLE MAP AS AN EFFECTIVE MARKETING TOOL TO TARGET LOCAL AUDIENCE

blog article

Jul 19, 2018

Imagine a situation like this. Since you were a child you always dreamed to start your own business. You’ve already figured all things up, you have your family supporting you in your idea of becoming an independent entrepreneur and it looks like that everything is all set up. But there’s...

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Account Based Marketing Examples That Took the World by Storm ACCOUNT BASED MARKETING EXAMPLES THAT TOOK THE WORLD BY STORM

blog article

Jul 18, 2018

The notion of Account Based Marketing targeting specific accounts with tailored strategies is nothing new. Marketing companies have been engaged in this practice for decades. What’s changed is technology. The channels that have allowed inbound marketing to grow and thrive in recent years, like...

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Freemium 2 Premium: Lessons on How to Upsell Your B2B SaaS Product FREEMIUM 2 PREMIUM: LESSONS ON HOW TO UPSELL YOUR B2B SAAS PRODUCT

blog article

Jul 18, 2018

You’re hovering over the ‘Enter’ button after filling out your email address for a SaaS free trial. “You know they’re probably gonna blast you with emails,” says Mindy Kaling’s Inside Out voice in the back of your mind. For the past two months, I’ve ma...

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Does Your Content Have What It Takes To Win Big At #B2BMX 2019? DOES YOUR CONTENT HAVE WHAT IT TAKES TO WIN BIG AT #B2BMX 2019?

blog article

Jul 18, 2018

Last year during #B2BMX 2018, brands such as LinkedIn, SAP and Paycomwon the coveted Finny trophy at the Killer Content Awards ceremony. The awards set out to recognize B2B content that goes above and beyond, embracing new rules of engagement and transforming them into cutting-edge campaigns that ut...

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The Revolutionary Future of B2B Telemarketing THE REVOLUTIONARY FUTURE OF B2B TELEMARKETING

blog article

Jul 17, 2018

Recently, I received a call from a talented telemarketer. As a telemarketing professional, I love to challenge the agents who call me, asking tough questions and raising objections. At some point, the rep will usually hesitate or provide a less than perfect answer. However, in this case, every time ...

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How to Find the Right B2B Technology Copywriter HOW TO FIND THE RIGHT B2B TECHNOLOGY COPYWRITER

blog article

Jul 15, 2018

Good copy is an essential part of a B2B marketing plan. Research shows that 47% of B2B prospects read between three to five pieces of content before they speak with a sales rep. But many B2B marketing teams are small and don’t have the resources to produce tons of copy in-house. Working with a...

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Is Pinterest Worthwhile for B2B? IS PINTEREST WORTHWHILE FOR B2B?

blog article

Jul 13, 2018

I get this question a lot, so I’m excited to shed some light on the subject. Pinterest presents an interesting opportunity for B2B companies to drive traffic to their websites and convert those visitors into leads. Users on this platform tend to be well-educated with above-average income, and ...

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4 Top Email Marketing Services for Entrepreneurs 4 TOP EMAIL MARKETING SERVICES FOR ENTREPRENEURS

blog article

Jul 13, 2018

Your newsletters don’t have to be a chore. Writing about what you do should be an enjoyable experience and when it is, it will reflect in the content which then leads to a better read for your users! One thing that can be frustrating is getting that content out there. For some businesses, news...

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5 step plan to build personas for internal audiences 5 STEP PLAN TO BUILD PERSONAS FOR INTERNAL AUDIENCES

blog article

Jul 13, 2018

It’s no surprise, the better you understand your audiences, the better you can connect, communicate and inspire action. For decades, marketers have used personas to do just this. By painting semi-fictional descriptions of an ideal audience group, marketers force themselves to articulate the mo...

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4 B2B Marketing Trends in 2018 4 B2B MARKETING TRENDS IN 2018

blog article

Jul 10, 2018

2018 marks a culmination of change within the digital landscape. With the increased importance of social media and transforming trends in consumer engagement, business-to-business (B2B) marketers have had to adapt their outreach techniques as well. This year in B2B marketing shows an in increased fo...

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The Complete Guide to B2B Marketing THE COMPLETE GUIDE TO B2B MARKETING

blog article

Jul 10, 2018

In early 2015, Salesforce conducted a survey of more than 2,100 global marketers to better understand the current state of B2B marketing. The results proved that B2B marketers are as time-strapped as ever, and consistently grapple with three main challenges: new business development, lead quality, a...

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What To Know Before Selling Stock? ABM Industries Incorporated (ABM) WHAT TO KNOW BEFORE SELLING STOCK? ABM INDUSTRIES INCORPORATED (ABM)

blog article

Jul 09, 2018

ABM Industries Incorporated (ABM) has year to date performance of -20.28% and weekly performance of 2.59%. The stock has been moved at -21.55% over the last six months and -25.83% throughout last twelve months. The stock has performed 3.69% around last thirty days, and changed -7.85% over the last t...

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How can employee advocacy boost brand marketing? HOW CAN EMPLOYEE ADVOCACY BOOST BRAND MARKETING?

blog article

Jul 07, 2018

When it comes to finding people to promote or champion a brand, companies typically look outwards in search of happy customers. However, this means many could be overlooking a far more valuable internal asset for their own employees. Employee advocates are those that actively promote the company the...

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ABM is a Strategy, Not a Campaign ABM IS A STRATEGY, NOT A CAMPAIGN

blog article

Jul 05, 2018

In the headlong rush to Account-Based Marketing, many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water. In the agency business, such as ours, this has led in turn to a notable uptick of interest in what is often calle...

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Born in the USA: When Can Products Be Marketed as “Made in the USA”? BORN IN THE USA: WHEN CAN PRODUCTS BE MARKETED AS “MADE IN THE USA”?

blog article

Jul 05, 2018

Marketing a product as “Made in the USA” or “Made in America” can provide a competitive advantage to companies using the designation. Some view the designation as signifying a safer or higher-quality product. Many consider the act of purchasing such products patriotic support...

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How account based advertising can help you avoid the HOW ACCOUNT BASED ADVERTISING CAN HELP YOU AVOID THE 'CONTENT SWAMP'

blog article

Jul 04, 2018

Account based advertising can allow companies to win business from the companies they want to work with faster by increasing relevance and awareness. You’ll reach them on the likes of the LinkedIn newsfeed, The Guardian, Marketing Week, The Engineer or any other website that supports advertisi...

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B2B Marketing: How Quality Content Can Drive Sales And Build Credibility B2B MARKETING: HOW QUALITY CONTENT CAN DRIVE SALES AND BUILD CREDIBILITY

blog article

Jul 02, 2018

Business-to-business (B2B) companies face unique challenges when it comes to sales and marketing, and it can be even more difficult for industries that have long lead times. For example, take the architecture, engineering and construction industry: The sales cycle can be anywhere from six months to ...

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Engagement in ABM: What Is It and How Do You Get It? ENGAGEMENT IN ABM: WHAT IS IT AND HOW DO YOU GET IT?

blog article

Jul 02, 2018

There is a lot of discussion in marketing around engagement. But what is it really? Engagement is an early hallmark of success. It’s the new marketing currency. While there is quite a bit written about how desirable the outcome is (i.e., revenue), creating the right activities that result in e...

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Content Marketing ROI: 5 Ways To Measure Content Marketing Success CONTENT MARKETING ROI: 5 WAYS TO MEASURE CONTENT MARKETING SUCCESS

blog article

Jul 02, 2018

Content marketing is everywhere. Indeed, you are reading a piece of content marketing right now. Whether it’s a blog, a podcast, or a video, you can’t move for content that someone is using to market their business. It is, of course, nothing new. Content marketing is as old as business i...

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The B2B Marketer’s Dictionary: Terms and Definitions You Need to Know THE B2B MARKETER’S DICTIONARY: TERMS AND DEFINITIONS YOU NEED TO KNOW

blog article

Jul 02, 2018

In the rapidly evolving marketing landscape, new terms, buzzwords, and acronyms are popping up constantly. Sometimes, it’s hard to keep pace. That’s why we’ve assembled a comprehensive list of terms and their definitions that B2B marketers should know. Bookmark this page and revisi...

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The Secret Ingredient Behind A Successful Content Strategy THE SECRET INGREDIENT BEHIND A SUCCESSFUL CONTENT STRATEGY

blog article

Jul 02, 2018

Building a successful content strategy requires a combination of market research, data collection, and intuition. While intuition is not exactly a science, the other two, thankfully, provides a predictable and methodic means of achieving results. Before jumping into the mechanics of building a succe...

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How to Find the Right SEO Partner for Your Business HOW TO FIND THE RIGHT SEO PARTNER FOR YOUR BUSINESS

blog article

Jul 01, 2018

Ok, you’ve decided to begin the hunt for an SEO partner to help you scale. Now you find yourself stuck with one massive question: how do I find the right SEO partner? Finding the right SEO partner can be a challenge if you lack a strong understanding of search engine optimization. We&rsqu...

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Why Ticket Automation is a Game Changer for B2B Customer Service Strategies WHY TICKET AUTOMATION IS A GAME CHANGER FOR B2B CUSTOMER SERVICE STRATEGIES

blog article

Jul 01, 2018

Change can be difficult for many companies. You’ve got systems in place, and although they may not be perfect, they’re good enough to keep your business up and running. However, this can be a short-sighted view that leads to a company being outmatched by emerging competition in the const...

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Marketing in the Relationship Economy: 7 New Rules MARKETING IN THE RELATIONSHIP ECONOMY: 7 NEW RULES

blog article

Jul 01, 2018

Our economy has shifted and continues to shift from a focus on ownership to a new focus on access. The rise of the sharing economy (Airbnb), the subscription economy (Netflix) are disrupting the power balance on a global scale. Since 2012, revenues of subscription businesses ...

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How to Supercharge Your Social Referral Program HOW TO SUPERCHARGE YOUR SOCIAL REFERRAL PROGRAM

blog article

Jun 30, 2018

Social referral programs are end-to-end marketing programs that enable brands to reach out to highly-engaged, loyal customers and turn them into “social advocates” who, in turn, refer the brands and products or services they sell to their friends and social communities. If brands can pro...

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The Future Of B2B Marketing: A Much-Needed Human Touch THE FUTURE OF B2B MARKETING: A MUCH-NEEDED HUMAN TOUCH

blog article

Jun 29, 2018

After last week’s Cannes Lions festival, you can bet that the next big thing is on every forward-thinking marketer’s mind. In the era of big data, artificial intelligence, and rapid innovation, change is the only constant. While marketing has without a doubt gone digital, we are simultan...

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The State of Account Based Marketing THE STATE OF ACCOUNT BASED MARKETING

blog article

Jun 29, 2018

If it feels like we’ve been talking about account based marketing (ABM) forever at this point, well, it’s because WE HAVE. You have vague memories of your 4th grade teacher going over the concept in class. You and your fellow classmates had confused looks on your faces as you turned to e...

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Online Marketing 101: Matching Tone, Style, and Content ONLINE MARKETING 101: MATCHING TONE, STYLE, AND CONTENT

blog article

Jun 29, 2018

Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. What’s more, generating content with a unified style in mind is one of the best ways to establish to establish a strong brand identity in the digital worl...

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What Is Affiliate Marketing? The Beginners Breakdown WHAT IS AFFILIATE MARKETING? THE BEGINNERS BREAKDOWN

blog article

Jun 29, 2018

Affiliate marketing has become huge in this day of age. Between social sites, and the popularity of blogging. Affiliates have various platforms to work from. In fact, many professional bloggers use affiliate marketing as their way of generating revenue. Many affiliates have found that it is pretty e...

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The Microsoft-LinkedIn merger and what it means for B2B marketers THE MICROSOFT-LINKEDIN MERGER AND WHAT IT MEANS FOR B2B MARKETERS

blog article

Jun 28, 2018

Shockwaves were sent around the B2B marketing community earlier this month when Microsoft announced it is acquiring LinkedIn. Many are wondering how Microsoft’s biggest acquisition in its history the company reportedly shelled out $26.2 billion to buy the professional network – will affe...

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Can You Shortcut ABM and Still Make it Work? CAN YOU SHORTCUT ABM AND STILL MAKE IT WORK?

blog article

Jun 27, 2018

In marketing circles, there’s little argument these days that a well-planned, well-executed Account-Based Marketing (ABM) strategy can pay real dividends. It’s also true, however, to say that, as a full-blown strategic initiative, ABM can be a major undertaking and a significant investme...

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Struggling with ABM? 7 practical ways to create value now STRUGGLING WITH ABM? 7 PRACTICAL WAYS TO CREATE VALUE NOW

blog article

Jun 27, 2018

When I look at a lot of the material that’s available on Account-Based Marketing (ABM), one of the things that strike me is how complicated it can seem, how hard to get started. And much of the research out there confirms that a significant percentage of companies say they are either unfamilia...

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5 Basic B2B Marketing Tactics That Deliver Big Results 5 BASIC B2B MARKETING TACTICS THAT DELIVER BIG RESULTS

blog article

Jun 27, 2018

I know far from everything about B2B marketing. However, over the past decade of yielding to the latest demand-gen “hacks,” content marketing trends and cutting-edge marketing tech, I’ve discovered a few rather basic activities will always deliver meaningful results in a big way if...

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Distributing B2B Content and Engaging on Social Media – This is How We Do It DISTRIBUTING B2B CONTENT AND ENGAGING ON SOCIAL MEDIA – THIS IS HOW WE DO IT

blog article

Jun 27, 2018

As a B2B digital marketing agency, the content we produce is made for different position holders in businesses to read and gain value from. B2B content, if you will. This helps position our clients and gain relevant traction with a goal of turning strangers into leads and further on customers. The c...

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6 Types of Mobile Advertising Frauds You Should Know About 6 TYPES OF MOBILE ADVERTISING FRAUDS YOU SHOULD KNOW ABOUT

blog article

Jun 27, 2018

The immeasurable scopes in mobile advertising have made it a favorite target of several unscrupulous elements to make a quick buck. As 2018 has witnessed an estimated loss of $19 billion due to ad fraud, advertisers are finding ways out to combat fraudulent activities.  Surprisingly, even today...

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Where Mobile Audiences Are Failing Marketers WHERE MOBILE AUDIENCES ARE FAILING MARKETERS

blog article

Jun 27, 2018

Most mobile audiences today lack the depth needed for marketers to connect meaningfully with their consumers. Here are the new standards that advertisers need to be demanding says, Jonathan Collins, Director, Data Strategy, Kiip

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5 Marketing Trends B2B Brands Need To Follow 5 MARKETING TRENDS B2B BRANDS NEED TO FOLLOW

blog article

Jun 26, 2018

When you think of headline-making marketing stories, what comes to mind? Perhaps Oreo’s Super Bowl blackout, Coca-Cola’s #ShareACokecampaign, or IHOP’s name swap.  But consumer brands aren’t the only businesses that need to spark a conversation. Peter Horst, author of Ma...

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The 16 Most Important Email Marketing Tips For Small Businesses THE 16 MOST IMPORTANT EMAIL MARKETING TIPS FOR SMALL BUSINESSES

blog article

Jun 26, 2018

As a small business owner in a digital age, you understand the importance of generating new leads and keeping your prospects engaged at every opportunity online. One of the best ways to do this in terms of measurable results and ROI is by running a targeted email marketing campaign. Today, with the ...

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5 Tips For Your Digital Marketing Strategy 5 TIPS FOR YOUR DIGITAL MARKETING STRATEGY

blog article

Jun 26, 2018

Social media is incredibly important for your online presence. A good social media strategy can help your business become more trusted, increase the number of customers, and boost your revenue. Sounds great, doesn’t it?

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What Content Should You Create For Social Media WHAT CONTENT SHOULD YOU CREATE FOR SOCIAL MEDIA

blog article

Jun 25, 2018

Are you creating content that’s relevant to your audience? Or content that you like to create for yourself? When creating content for your business social media it’s vital that you understand the wants and needs of your customer and potential customer.

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2 Questions Every Brand Should Answer 2 QUESTIONS EVERY BRAND SHOULD ANSWER

blog article

Jun 24, 2018

There are two very basic and related questions that the founding team of any brand or product must be able to answer with absolute clarity. choose a product that looks cool or tastes good. Those are now baseline expectations, non-starters if you will. Today’s consumers want, demand more. The p...

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What Are the Most Effective B2B Social Media Channels? WHAT ARE THE MOST EFFECTIVE B2B SOCIAL MEDIA CHANNELS?

blog article

Jun 21, 2018

The Cult Branding Company offered 52 types of marketing strategies in a 2013 look at exchange relationships, and although it did not assign them rankings, it placed “social media marketing” at No. 32. For many businesses, the form of communication might even find itself in last place, as...

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HOW TO CREATE CONTENT IN AN ABM WORLD HOW TO CREATE CONTENT IN AN ABM WORLD

blog article

Jun 21, 2018

A lot goes into creating a really great piece of B2B content. Countless cups of coffee. Thousands of trips to the kitchen. Hours of writing (and rewriting). And that’s just on the production end. After all the I's have been dotted and t’s have been crossed, it’s time for the mo...

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3 New Ways To Reach Target Audiences Through Social Media 3 NEW WAYS TO REACH TARGET AUDIENCES THROUGH SOCIAL MEDIA

blog article

Jun 20, 2018

The B2B marketing landscape is looking more and more like its B2C counterpart with each passing month. As B2B marketers invest more in mobile optimization, personalization tools, podcasts and more, they shouldn’t forget about social media. According to the DMA, social media is one of the best ...

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How To Use Video In Your Email Marketing Campaigns HOW TO USE VIDEO IN YOUR EMAIL MARKETING CAMPAIGNS

blog article

Jun 19, 2018

The world of email marketing is changing every day, and as more and more brands recognize the value of email marketing the more difficult it is to stand out in your customers’ inboxes. One way brands can differentiate themselves in email is through video. In fact, including video in your email...

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10 Tips to Get More Local Customers from AdWords & Facebook Ads 10 TIPS TO GET MORE LOCAL CUSTOMERS FROM ADWORDS & FACEBOOK ADS

blog article

Jun 19, 2018

There are several ad optimization techniques that can help you make the most out of your PPC investment. When done right, they can produce great results on your AdWords and Facebook advertising campaigns. Whether your brand has one location or 1,000, optimizing your paid search and Facebook ads for ...

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Why Content Marketing Is a Fool-Proof SEO Strategy Today WHY CONTENT MARKETING IS A FOOL-PROOF SEO STRATEGY TODAY

blog article

Jun 19, 2018

The search engine optimization (SEO) market changes all the time. As search engines implement smarter algorithms, it’s not enough to produce low-quality content in the hope that it sways crawlers to your favor. In fact, SEO now requires the human touch, as well as more financial and creative r...

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Making programmatic work for B2B MAKING PROGRAMMATIC WORK FOR B2B

blog article

Jun 18, 2018

Programmatic advertising has seen explosive growth in recent years, now threatening to overthrow traditional buying models for TV and Radio. Though B2C brands have embraced this trend, the B2B vertical has seen slower adoption, largely down to the fact that planning B2B campaigns for programmatic is...

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5 things B2B Marketers Need to Know About ‘Intent Data’ 5 THINGS B2B MARKETERS NEED TO KNOW ABOUT ‘INTENT DATA’

blog article

Jun 18, 2018

Intent data tracks online behavior and activity; and has been widely used for consumer-facing brands to directly study the customer. However, in a B2B scenario, pulling the intent of businesses can be more difficult without understanding its full capabilities in a space that it hasn’t traditio...

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How to Hack SEO in 2018 HOW TO HACK SEO IN 2018

blog article

Jun 15, 2018

As marketers proceed with their digital strategies in 2018, it’s easy to be overconfident in their brand’s online searchability. Search engines have existed for nearly 30 years. Four out of five Americans report buying items online. And eMarketer estimates total 2017 online retail sales ...

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How Artificial Intelligence Is Transforming Modern Marketing HOW ARTIFICIAL INTELLIGENCE IS TRANSFORMING MODERN MARKETING

blog article

Jun 14, 2018

Artificial Intelligence (AI) is changing the way the world does business, and marketers are at the forefront of this innovation and growth. Not only will AI help them work more efficiently, but it also will help them adapt to changes in the workplace, including the rise of remote workers and an incr...

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B2B Marketing Has Evolved Into Something Beautiful, And It B2B MARKETING HAS EVOLVED INTO SOMETHING BEAUTIFUL, AND IT'S TIME FOR MARKETERS TO ADAPT

blog article

Jun 13, 2018

When I started out (around the time Duran Duran roamed the planet), business-to-business (B2B) marketing was confined to the domain of the literal. The customer was deemed rational and analytical, so the messaging was bland and unimaginative. B2B meant “boring-to-boring.” All the communi...

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Paid Search Conquesting: How to Squash Competitors Without Starting a War PAID SEARCH CONQUESTING: HOW TO SQUASH COMPETITORS WITHOUT STARTING A WAR

blog article

Jun 12, 2018

Paid search conquesting has always been a controversial topic in the pay-per-click world. This is because the tactic is notorious for starting bidding wars. During a bidding war, both parties can be negatively impacted by their brand name visibility is threatened and their CPCs increase.

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15 Captivating Statistics That Prove You Need ABM Right Now 15 CAPTIVATING STATISTICS THAT PROVE YOU NEED ABM RIGHT NOW

blog article

Jun 08, 2018

According to SiriusDecisions, 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts. Why is Account-Based Marketing so valuable? It binds together the forces of the sales and marketing teams to organize and align metric...

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Your marketing sucks – A B2B poem YOUR MARKETING SUCKS – A B2B POEM

blog article

Jun 08, 2018

Brian Macreadie has had enough of being blitzed with a shower of boring emails. Here, he addresses the issue with a carefully curated poem. In this post, I dedicate a poem to my fellow B2B marketers. It's a poem about avoiding publishing marketing content that totally sucks. I'll get to it i...

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8 Ways to Write Engaging Email Marketing Copy 8 WAYS TO WRITE ENGAGING EMAIL MARKETING COPY

blog article

Jun 08, 2018

Let’s face it, your recipients have no tolerance for boring writing. You didn’t write the bestselling novel they’ve been looking forward to devouring. They haven’t settled into the sofa with your message in hand, looking forward to several hours of savoring your wit and wisdo...

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How to Unlock ABM Success via Revenue Marketing HOW TO UNLOCK ABM SUCCESS VIA REVENUE MARKETING

blog article

Jun 07, 2018

Marketers are missing major opportunities in their application of ABM. Too often they are so thrilled to finally be working with sales in a way that validates what they do, that they fail to take a leadership position on the powerful possibilities of an ABM strategy.  Case in point: The overwhe...

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Inject Your Brand in Everything You Do INJECT YOUR BRAND IN EVERYTHING YOU DO

blog article

Jun 06, 2018

‘Your brand should be in everything you do.’ If you’ve ever worked with a designer, you’ve heard this before. I know what you’re thinking Isn’t my brand just my logo? While this is a common misconception, your brand is so much more than a single image or icon. Sur...

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3 KEY DIFFERENCES BETWEEN AFFILIATE AND REFERRAL MARKETING 3 KEY DIFFERENCES BETWEEN AFFILIATE AND REFERRAL MARKETING

blog article

Jun 05, 2018

The lines tend to be blurry between affiliate and referral marketing, the confusion leads to inefficient campaigns that often never even get off the ground. Do a few Google searches, and there is plenty of solid content geared toward people who offer strategies to get rich quick and make money onlin...

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How to Measure ABM Without Drinking Too Much HOW TO MEASURE ABM WITHOUT DRINKING TOO MUCH

blog article

Jun 05, 2018

This story starts a few years ago. I was head of product marketing at a big data company, and my senior director of inside sales and I realized we had a big problem: after years of trying to get a good lead flow going through inbound marketing, our sales team still felt like they were starving for v...

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5 Emails to Send to Your Customers—and How to Send Them 5 EMAILS TO SEND TO YOUR CUSTOMERS—AND HOW TO SEND THEM

blog article

Jun 05, 2018

Since the first email was sent in 1971, it has grown to be one of the strongest ways to reach your customers. Email is still one of the most underrated but valuable tools for any person who wants to grow their business while also nurturing potential customers. I say underrated because many people ha...

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Determine if Content is Credible by Asking These 8 Questions DETERMINE IF CONTENT IS CREDIBLE BY ASKING THESE 8 QUESTIONS

blog article

Jun 05, 2018

There’s a mammoth amount of content out there. You can use content created by other companies to learn about just about any business process. But sometimes, because there is such a huge amount of content, it can be hard to determine which content you should use to inform your own strategy and ...

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Sales and Marketing Stand-ups: The Secret Weapon for Account Based Marketing SALES AND MARKETING STAND-UPS: THE SECRET WEAPON FOR ACCOUNT BASED MARKETING

blog article

Jun 04, 2018

In a recent post, I shared the unfortunate truth that many of us have unrealistic expectations about Account Based Marketing (ABM). In a nutshell, good marketers fall victim to unrealistic expectations for ABM because they don’t fully understand the level of sales and marketing collaboration r...

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How to use Econsultancy’s B2B Customer Journey Mapping Canvas HOW TO USE ECONSULTANCY’S B2B CUSTOMER JOURNEY MAPPING CANVAS

blog article

May 31, 2018

Last year I put together Econsultancy’s practical guide to account-based marketing (ABM). With many B2B marketers frustrated and exhausted by generating lots of leads for sales, ABM has emerged as an alternative approach. While putting the guide together, one area I wanted to address is the ne...

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How to Create a Great E-mail Marketing Campaign in 2018 HOW TO CREATE A GREAT E-MAIL MARKETING CAMPAIGN IN 2018

blog article

May 30, 2018

E-mail is a marketer’s greatest tool and greatest conundrum. E-mail gives marketers access to the potential attention of nearly 4 billion consumers across the world, but it also fills consumers’ inboxes with an avalanche of spam, malware, and mistargeted ads. And the avalanche of e-mail ...

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Instagram for B2B: Why and How? INSTAGRAM FOR B2B: WHY AND HOW?

blog article

May 29, 2018

While Instagram may not seem like a useful tool for B2B at first glance, it is an increasingly popular and important tool to include in a well-rounded social media strategy. It allows you to share photos and videos about your company and what you offer while telling your story and putting a personal...

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The Digital Anatomy of the Best B2B Demand Generation Strategies THE DIGITAL ANATOMY OF THE BEST B2B DEMAND GENERATION STRATEGIES

blog article

May 25, 2018

70% of demand generation marketers say their budgets will grow this year, according to DemandGen Report’s 2018 Benchmark Survey Report. Simultaneously, 63% of respondents to the same survey said their company’s revenue would grow by more than 20% in 2018. The idea of the “right&rdq...

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HOW TO GROW INFLUENCE AND CREDIBILITY WITH ABM HOW TO GROW INFLUENCE AND CREDIBILITY WITH ABM

blog article

May 24, 2018

these are just a few “confessions” from real ABM marketers at the 2018 ABM Innovation Summit in April. Despite the market wind clearly being in the sails of ABM, many marketers worry that they don’t have the necessary credibility to pull it off long term or fear that they’ll ...

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Account-Based Marketing Is No Longer A Buzzword ACCOUNT-BASED MARKETING IS NO LONGER A BUZZWORD

blog article

May 23, 2018

A few years ago, the debate began about whether or not account-based marketing (ABM) was a legitimate strategy or passing trend. And, the debate continues even after account-based marketing has delivered specific results for B2B companies. As more companies are looking to target specific groups of p...

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The Importance of Multi-Channel ABM THE IMPORTANCE OF MULTI-CHANNEL ABM

blog article

May 22, 2018

In marketing circles, there’s little argument these days that a well-planned, well-executed Account-Based Marketing (ABM) strategy can pay real dividends. It’s also true, however, to say that, as a full-blown strategic initiative, ABM can be a major undertaking and a significant investme...

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B2B Marketing Campaign Ideas for the Bottom of the Funnel B2B MARKETING CAMPAIGN IDEAS FOR THE BOTTOM OF THE FUNNEL

blog article

May 22, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. From helping them understand that they have a problem at the top of the funnel, to offering solutions in the middle of the funnel to convincing them that you are the right man for the jo...

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17 ABM Statistics that will make you rethink your 2018 strategy 17 ABM STATISTICS THAT WILL MAKE YOU RETHINK YOUR 2018 STRATEGY

blog article

May 21, 2018

But just like with other marketing concepts, there’s a lot of hype around the topic that makes people doubt its effectiveness. To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statistics that will show you why you need to get started ...

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Account-Based Marketing: the Most Lucrative Market At Your Fingertips ACCOUNT-BASED MARKETING: THE MOST LUCRATIVE MARKET AT YOUR FINGERTIPS

blog article

May 17, 2018

As a B2B marketer, you have probably heard of account-based marketing (ABM), which is sometimes referred to as customer-based marketing. ABM is widely used in B2B marketing because it’s well suited to the long sales cycle, helps build customer relationships with multiple stakeholders, accelera...

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Pagely Adds Iconic Brand NGINX to Managed WordPress Hosting Platform PAGELY ADDS ICONIC BRAND NGINX TO MANAGED WORDPRESS HOSTING PLATFORM

blog article

May 17, 2018

NGINX is the force behind a wildly popular open source project that now powers more than 400 million websites around the world, including major brands such as American Express, Starbucks, Bank of America, Buzzfeed, and Comcast. Originally launching in 2004 on their own web server, NGINX made the exe...

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5 Ways Account-Based Marketing will Change in 2018 5 WAYS ACCOUNT-BASED MARKETING WILL CHANGE IN 2018

blog article

May 16, 2018

Around this time every year, a rash of articles pops up predicting various upcoming business trends. And it makes sense. The end of the year is a natural time budget, planning, and pace wise to reflect on the year has gone by and plan for a more prosperous year ahead. This year, we’re jumping ...

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Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing THREE WAYS TO INCREASE BOTTOM-OF-FUNNEL LEADS USING DATA-DRIVEN MARKETING

blog article

May 16, 2018

Data-driven marketing (DDM) is simply a broad strategy that places emphasis on audience analytics, consumer insights, and predictive intelligence. Data-driven marketing uses insight from customers and prospects to deliver targeted messages, offers, and content that increases response rates and ultim...

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TOP 7 SIGNS YOUR ABM STRATEGY MIGHT BE IN TROUBLE TOP 7 SIGNS YOUR ABM STRATEGY MIGHT BE IN TROUBLE

blog article

May 15, 2018

When was the last time you checked in on your Account-Based Marketing (ABM) strategy? Specifically, when was the last time you took a great big bird’s-eye view of its performance? Or spent time understanding its impact on your business objectives? It isn’t enough to invest time, money an...

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Get Ready For The Amazon Ad Network? GET READY FOR THE AMAZON AD NETWORK?

blog article

May 14, 2018

Two of the biggest names in business — Google and Amazon — may have just started down a collision course for your advertising dollars. Late last month, Amazon quietly stopped purchasing product listing advertisements from Google. These types of ads show up next to organic results when yo...

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LinkedIn Study: 75% of B2B Marketers Believe Video Is King LINKEDIN STUDY: 75% OF B2B MARKETERS BELIEVE VIDEO IS KING

blog article

May 11, 2018

For B2B marketers, the process of creating and refining a message that can be used to efficiently communicate with clients is a never-ending, but rewarding one. In marketing, the message is key, and making sure that potential and existing clients trust in it is the most vital goal of any marketing p...

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17 Digital Marketing Metrics You Should Be Tracking In 2018 17 DIGITAL MARKETING METRICS YOU SHOULD BE TRACKING IN 2018

blog article

May 08, 2018

Digital commerce is fast outpacing the traditional brick-and-mortar way of doing business. Even online sales seem to be catching up with in-store sales. According to Big Commerce, e-store sales grew by 23% in 2017. With this in mind, a lot of SMBs have been taking their businesses online – cre...

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Mega Trends Shaping The App Marketing in 2018 MEGA TRENDS SHAPING THE APP MARKETING IN 2018

blog article

May 08, 2018

Advancements in the digital arena are coming so fast that it seems a hard nut to crack to keep pace with these offerings. In case, the scenario seems identical, let me console you, you are not alone. You are among hundreds and thousands of marketers feeling the same. If you are one of the residents ...

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Essential Marketing Tips For Small Businesses ESSENTIAL MARKETING TIPS FOR SMALL BUSINESSES

blog article

May 08, 2018

No matter what kind of company you are, you will rely on marketing to bring new customers, clients, and investors into the fold. For small businesses, this is even more important, especially if they hope to expand in the years to come. Yet there is a flurry of marketing tips out there, which can mak...

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4 B2B Website Features to Emulate in Your Next Redesign 4 B2B WEBSITE FEATURES TO EMULATE IN YOUR NEXT REDESIGN

blog article

May 03, 2018

A website redesign is no small undertaking, and (hopefully) it’s not the kind of thing that comes up every month. Redesigns are long-term strategic projects. They need to be done with very specific goals and timeframes in mind. Without due forethought and planning for an upcoming redesign, it&...

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New Microsoft Audience Network uses LinkedIn and Bing Search to power AI driven marketing solutions NEW MICROSOFT AUDIENCE NETWORK USES LINKEDIN AND BING SEARCH TO POWER AI DRIVEN MARKETING SOLUTIONS

blog article

May 03, 2018

Microsoft announced today the launch of the Microsoft Audience Network, a new AI-based display platform for advertisers that uses data from Bing, LinkedIn and others to target audiences. Powered by the Microsoft Graph, the new advertising network will help marketers reach their ideal customers acros...

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From Account Profiles to Account-Based Marketing and Sales Success FROM ACCOUNT PROFILES TO ACCOUNT-BASED MARKETING AND SALES SUCCESS

blog article

May 02, 2018

Without a strategic focus, your company runs the risk of trying to be all things to all people. In the process, sales and marketing associates waste time and resources pursuing sales with companies that don’t fit well with your business and its product offering. Account profiles identify the t...

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3 Easy Steps to Grow Your Email List 3 EASY STEPS TO GROW YOUR EMAIL LIST

blog article

May 02, 2018

The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Email marketing doesn't work unless you build a list of people to send messages to who are interested in your products or ser...

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Why Blogging is an Important Part of Your Content Marketing Strategy WHY BLOGGING IS AN IMPORTANT PART OF YOUR CONTENT MARKETING STRATEGY

blog article

May 02, 2018

When I sat down to write a blog today, I’ll be honest… I was struggling for ideas. As is often the case when confronted by a blank page, I started down the spiral that I think most creative types know well. And where did I find myself, at the bottom of that spiral? I found myself asking...

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How to position your brand as a knowledge centre through content HOW TO POSITION YOUR BRAND AS A KNOWLEDGE CENTRE THROUGH CONTENT

blog article

May 01, 2018

Positioning your brand as an educator with deep domain knowledge could be considered your online value proposition (OVP) and help your wider organisation pivot their approach by doing something your competition is not. This starts with your audience, understanding their needs and building your conte...

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3 WAYS PARTNERSHIPS ARE CRITICAL TO B2B MARKETING SUCCESS 3 WAYS PARTNERSHIPS ARE CRITICAL TO B2B MARKETING SUCCESS

blog article

Apr 30, 2018

We’re deep into the “I’ve got good news and bad news” phase of modern marketing. Unfortunately, the good news is the same as the bad news: “Yay! Marketing is being heavily relied on to drive business value finally! Oh, wait…This is going to be really difficult.&r...

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How to Tap ABM Success via Customer Journey Mapping HOW TO TAP ABM SUCCESS VIA CUSTOMER JOURNEY MAPPING

blog article

Apr 30, 2018

It’s marketing conference season and there are several recurring themes: ABM, the need for good data and the customer journey and ABM needs good data and the customer journey needs good data. The theme I have not seen much of is ABM and the customer journey.

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How To Build An Account-Based Marketing Program That Works HOW TO BUILD AN ACCOUNT-BASED MARKETING PROGRAM THAT WORKS

blog article

Apr 26, 2018

Advances in big data and machine-learning technology are bringing personalization into sharper focus for marketers everywhere. Today, buyers expect personalized experiences from the companies they choose to do business with, and B2B software vendors are no exception. It should come as no surprise th...

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How To Build An Account-Based Marketing Program That Works HOW TO BUILD AN ACCOUNT-BASED MARKETING PROGRAM THAT WORKS

blog article

Apr 26, 2018

Advances in big data and machine-learning technology are bringing personalization into sharper focus for marketers everywhere. Today, buyers expect personalized experiences from the companies they choose to do business with, and B2B software vendors are no exception. It should come as no surprise th...

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How to Differentiate Yourself From the Competition HOW TO DIFFERENTIATE YOURSELF FROM THE COMPETITION

blog article

Apr 26, 2018

The primary goal of an industrial content marketing strategy is to get your company noticed and grab the attention of potential customers. To do that, you have to differentiate yourself. But, of course, your competition is trying to accomplish the exact same thing. So with everyone striving to stand...

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GDPR AND ACCOUNT BASED MARKETING GDPR AND ACCOUNT BASED MARKETING

blog article

Apr 25, 2018

GDPR is the new EU-wide regulation rolling out on 25th May 2018 but so much of the content available online is vague and difficult to understand. You can only collect and use personal information if you have done so according to one of several different options. Some are not available to companies, ...

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Put your GDPR and Account Based Marketing concerns to rest PUT YOUR GDPR AND ACCOUNT BASED MARKETING CONCERNS TO REST

blog article

Apr 24, 2018

As you all know, the new regulations for e-privacy will come into force on May 25. Understandably, there's been quite a lot of noise and discussions around what this means for marketers, and for us all as individuals. Since we work with B2B organizations across the globe, our biggest focus has, ...

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Using Data to Steer Your Content Marketing Strategy USING DATA TO STEER YOUR CONTENT MARKETING STRATEGY

blog article

Apr 24, 2018

Social media has become the go-to location for campaign planning, for sussing out new market opportunities, compiling data and reinforcing creative messaging. And why not? Social media scraping provides fantastic insight into the issues and motivations of a target audience. But it has one fundamenta...

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B2B Marketing Insights: Account-Based Marketing and Programmatic Drive B2B Engagement and Relevance B2B MARKETING INSIGHTS: ACCOUNT-BASED MARKETING AND PROGRAMMATIC DRIVE B2B ENGAGEMENT AND RELEVANCE

blog article

Apr 23, 2018

With the first quarter of 2018 behind us, we asked IAB B2B Committee members what the key trends for the remainder of 2018 will be for B2B marketing. Two top B2B trends stood out from the insights that IAB members provided: Account-Based Marketing (ABM) ABM’s main principle is to value the qua...

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Best B2B Marketplaces to Expand your Business BEST B2B MARKETPLACES TO EXPAND YOUR BUSINESS

blog article

Apr 23, 2018

There’s a purpose of business behind every website out there on the internet. Whatever the intention may be, a website is designed and created for a specific purpose. Presumably, the best instances to define the business objectives around the digital domains are the websites for B2B businesses...

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How Does ABM Fit With Inbound Marketing HOW DOES ABM FIT WITH INBOUND MARKETING

blog article

Apr 23, 2018

What is Account-Based Marketing  (ABM) and how does it align with inbound marketing? We explore different ABM maturity levels and starting points to see how it can fit in tangent with inbound. Also known as key-account targeting, Account Based Marketing (ABM) is a strategic marketing approach t...

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How to Create Your First Content Funnel in 6 Steps HOW TO CREATE YOUR FIRST CONTENT FUNNEL IN 6 STEPS

blog article

Apr 23, 2018

I work with SaaS companies who are in the midst of scaling up. That means a couple of things: they’ve nailed down product or market fit, they’ve been around for a few years, a handful of people in the company have done everything to get to this point, and they’ve (finally) got some...

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‘Accounts’ From TwentyThree is Built for Your Video ABM Strategy ‘ACCOUNTS’ FROM TWENTYTHREE IS BUILT FOR YOUR VIDEO ABM STRATEGY

blog article

Apr 18, 2018

Account-based-marketing, or ABM, is an integral vertical of a marketing strategy, used to target strategic accounts for B2B businesses. Whether it’s advertising, outbound sales emails, or events, ABM has been evolving into a new and necessary strategy. According to Contently, ABM “seems ...

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Prepare To Revitalise Your Go-To-Market Strategies With Account-Based Marketing PREPARE TO REVITALISE YOUR GO-TO-MARKET STRATEGIES WITH ACCOUNT-BASED MARKETING

blog article

Apr 18, 2018

How customers buy and own technology is becoming more dynamic and less traditional. From demand generation to sales strategy and channel management, the next five years will bring significant changes to established technology service providers’ (TSP) go-to-market strategies. Disruption is occu...

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Simple Builds Marketing Ops Platform On Microsoft Technology SIMPLE BUILDS MARKETING OPS PLATFORM ON MICROSOFT TECHNOLOGY

blog article

Apr 18, 2018

Simple will use infrastructure and platform technologies from Microsoft to further develop its Marketing Resource Management software. The Australian company has announced it will build its marketing ops tools atop the Microsoft Business Applications Platform. Simple’s Intelligent Marketing Pl...

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Six brilliant examples of B2B video content (& why they SIX BRILLIANT EXAMPLES OF B2B VIDEO CONTENT (& WHY THEY'RE SO GOOD)

blog article

Apr 18, 2018

In fact, brands are now becoming more creative than ever before, leading to an increase in enthusiasm for the medium within B2B circles. According to a recent study by LinkedIn, the majority of B2B marketers now view video as the most important and creative content format around. 62% of survey respo...

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Are You Making These 5 B2B Marketing Mistakes? ARE YOU MAKING THESE 5 B2B MARKETING MISTAKES?

blog article

Apr 17, 2018

In his 1711 poem “An Essay on Criticism,” Alexander Pope declared, “To err is human; to forgive, divine.” While those sentiments serve us well in an assortment of situations, in the business-to-business (B2B) world, gaffes can make forgiveness a tad tough, as enterprises can ...

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How to Use LinkedIn in Your B2B Content Marketing Strategy HOW TO USE LINKEDIN IN YOUR B2B CONTENT MARKETING STRATEGY

blog article

Apr 16, 2018

Social media marketing is a core part of B2B content marketing. Utilized by 83 percent of marketers, it’s the most widely used content marketing distribution tactic. And what’s the most powerful social channel? By far, it’s LinkedIn for B2B content marketing. LinkedIn has built up ...

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LinkedIn survey finds 62 per cent of B2B marketers prefer video as an advertising format LINKEDIN SURVEY FINDS 62 PER CENT OF B2B MARKETERS PREFER VIDEO AS AN ADVERTISING FORMAT

blog article

Apr 16, 2018

It turns out that almost two thirds of B2B marketers prioritise video over other creative formats. According to The Drum, LinkedIn ran a poll across the UK and Ireland between February and March 2018, and 62 per cent of 202 participants said that that they think video is the most important communica...

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Using Content Marketing to Target Customer Interactions USING CONTENT MARKETING TO TARGET CUSTOMER INTERACTIONS

blog article

Apr 12, 2018

Trio of three dealership marketing expert set to explore how data and analytics drive content creation during panel discussion, “Using Content Marketing to Target Customer Interactions.” Built around the theme, “Intelligence Driven Marketing,” the 2018 Dealership Minds Summit...

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ADVANCES IN EMAIL TECHNOLOGY ARE DELIVERING TANGIBLE BUSINESSES BENEFITS ADVANCES IN EMAIL TECHNOLOGY ARE DELIVERING TANGIBLE BUSINESSES BENEFITS

blog article

Apr 11, 2018

Email continues to be the most frequently used communication medium for businesses of all sizes and in all sectors. From a marketing perspective, it’s been shown that email marketing easily outperforms social marketing when it comes to conversions, by as much as six times! No wonder email infr...

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Four B2B Marketing Trends That Will Define 2018 FOUR B2B MARKETING TRENDS THAT WILL DEFINE 2018

blog article

Apr 10, 2018

Eighteen is the age of adulthood, so perhaps it’s fitting that in 2018 some major emerging trends in B2B marketing will start to show signs of maturation. Like 18-year-olds (who are still teenagers, after all), some of these trends will still be developing—but will also get on track to s...

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Content Marketing Network Taboola blocks Crypto Ads CONTENT MARKETING NETWORK TABOOLA BLOCKS CRYPTO ADS

blog article

Apr 09, 2018

Taboola is a decade old content marketing network based out of New York City. They provide solutions for marketers and advertisers by recommending content to users based on what they read. This includes “Recommended for you” and “Related Articles” boxes on many sites where th...

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3 Content Strategy Lessons From Iconic Brands 3 CONTENT STRATEGY LESSONS FROM ICONIC BRANDS

blog article

Apr 05, 2018

Had you grown up in the New York metropolitan area some forty-plus years ago, you would remember Sy Syms. The commercials for his eponymous chain of off-price clothing stores ran on TV and radio night and day. According to Wikipedia: “At its height, the chain had 48 locations in thirteen state...

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How to Measure the Effectiveness of Account-Based Advertising HOW TO MEASURE THE EFFECTIVENESS OF ACCOUNT-BASED ADVERTISING

blog article

Apr 04, 2018

Digital Marketers Are Looking at Advertising Through an Account-Based Lens. How do you measure the impact of your digital advertising campaigns? Traditionally, B2B marketers have focused on direct response metrics like click-through rate, cost per thousand impressions, and cost per lead. While these...

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ABM and MAP Will Make a Good Pair At Marketo 2018 ABM AND MAP WILL MAKE A GOOD PAIR AT MARKETO 2018

blog article

Apr 03, 2018

We love Marketo, Eloqua, all your major marketing automation platforms. You name it. These platforms are integral to our clients’ match stacks, alongside ABM and CRM. Here’s why: 1. Your MAP and CRM systems hold highly valuable data. Integrating with your first party contact books will o...

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New ABM Research: Real Practitioners’ Experiences with Account-Based Marketing NEW ABM RESEARCH: REAL PRACTITIONERS’ EXPERIENCES WITH ACCOUNT-BASED MARKETING

blog article

Apr 03, 2018

By now, most B2B organizations have been exposed to the promise of account-based marketing (ABM) and have either adopted it, piloted it, or put it on their strategic roadmap. That’s why now is a good time to step back and reevaluate the strategy. Is ABM really working? If so, for whom? What&rs...

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B2B Blogging Tips to Create Articles Your Audience Can’t Resist B2B BLOGGING TIPS TO CREATE ARTICLES YOUR AUDIENCE CAN’T RESIST

blog article

Apr 02, 2018

We’ve all been there, staring at a blank screen willing great blog topics into existence. The writing isn’t usually the hard part. It’s the idea generation that’s tough. Don’t worry, we’ve got a few easy-to-follow tips on how to build a calendar of delectable topi...

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HOW TO WRITE SUCCESSFUL TRADE SHOW MARKETING COPY HOW TO WRITE SUCCESSFUL TRADE SHOW MARKETING COPY

blog article

Apr 02, 2018

Marketing your business at a trade show is one of the most effective ways to promote your business, but only if it’s done right. Throughout a trade show, you’ll meet a variety of potential customers and clients, but you’ll be surrounded by competition, so you’ll need to make ...

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The Frontier Series: Digital marketing and water technology THE FRONTIER SERIES: DIGITAL MARKETING AND WATER TECHNOLOGY

blog article

Apr 02, 2018

Ari Kaufman is a leading innovator in digital marketing and water technology innovation. Hank Torbert, a founder of The Frontier Conference, interviews him on the state of the industry. Ari, you successfully led digital media startups, turnarounds, and early-stage growth companies for 20 years and h...

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A five-step planning process for content marketers (with eight useful tools) A FIVE-STEP PLANNING PROCESS FOR CONTENT MARKETERS (WITH EIGHT USEFUL TOOLS)

blog article

Apr 01, 2018

I don’t doubt this approach has worked for some companies and people out there, but I often find that a lot of content marketing falters in the long term because of a lack of planning. A lack of planning means a lack of structure, and more than likely a lack of objectives. Not having these mea...

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LinkedIn Goes All-In On Video Marketing LINKEDIN GOES ALL-IN ON VIDEO MARKETING

blog article

Mar 29, 2018

Video has a proven track record of being the most efficient way to capture an audience’s attention on social media. LinkedIn made its first move a few months back, allowing users to share organic, native or uploaded videos on its platform. Individual creators have found video to be a great way...

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7 Essential Ingredients You Need in your Marketing Strategy 7 ESSENTIAL INGREDIENTS YOU NEED IN YOUR MARKETING STRATEGY

blog article

Mar 28, 2018

A good digital marketing strategy is a bit like a recipe for your favourite dish. Each requires a combination of subtle flavours. A dash of this, a dollop of that. The ingredients you use should complement each other, and they should collectively produce something tasty, nutritious, and filling. You...

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3 Important Inbound Marketing and HubSpot Services for B2B Companies 3 IMPORTANT INBOUND MARKETING AND HUBSPOT SERVICES FOR B2B COMPANIES

blog article

Mar 27, 2018

One of the major things that any company needs to keep in mind – no matter in what capacity they might be working in – is to find the best strategy possible that will help maximise the investment they’ve put into their marketing efforts, and help them reap the results required to s...

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Inbound Marketing for ISVs: Which Direction is Your Marketing Headed? INBOUND MARKETING FOR ISVS: WHICH DIRECTION IS YOUR MARKETING HEADED?

blog article

Mar 27, 2018

Inbound marketing can help ISVs attract more traffic to their websites and convert more site visitors to leads. With limited time, resources, and—let’s face it—patience, for marketing, you want to get the most significant return you can for the effort you put in. Marketing, like an...

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Digital Marketing For Small Businesses DIGITAL MARKETING FOR SMALL BUSINESSES

blog article

Mar 26, 2018

In today’s digital economy, social media is an essential part of the marketing strategy of businesses who intend to engage their customers and solicit feedback on their products and services. Due to the immense competition for the limited attention of patrons of social media platforms, the big...

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Digital Marketing Software Market Shows Robust Growth In Future DIGITAL MARKETING SOFTWARE MARKET SHOWS ROBUST GROWTH IN FUTURE

blog article

Mar 24, 2018

Digital marketing involves promotion of services or products through electronic media with the help of digital technologies such as search engine optimization (SEO), search engine marketing (SEM), content marketing, data-driven marketing and e-commerce marketing, social media marketing, social media...

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Account Based Marketing: A practical guide to getting started ACCOUNT BASED MARKETING: A PRACTICAL GUIDE TO GETTING STARTED

blog article

Mar 21, 2018

Account Based Marketing is one of the biggest topics in marketing this year - a trend set to continue according to the results of B2B Marketing’s census at the end of 2017, which found that an overwhelming 80% of businesses expected their ABM activity to increase over the next 12 months. And i...

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Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat SNAPCHAT USAGE AND ADVERTISING: A MARKETER’S GUIDE TO MAXIMIZING RETURNS FROM SNAPCHAT

blog article

Mar 21, 2018

Ever since Snap went public in March 2017, the company’s stock prices had been witnessing a steady decline. Throughout this phase, there was a clear sense of lack of growth for Snapchat. The numbers did not really have marketers drooling. Emarketer’s Snapchat Usage report for 2017 captur...

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Getting intimate: 10 tips for personalising your ABM content GETTING INTIMATE: 10 TIPS FOR PERSONALISING YOUR ABM CONTENT

blog article

Mar 20, 2018

Personalising your content and campaigns could help you outsell your nearest competitor by 20 per cent. This is according to numerous studies and probably isn’t new news to you. And yet many organisations considering an ABM strategy are hesitant to conduct personalised campaigns because of cos...

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Top 10 Social Selling Tools TOP 10 SOCIAL SELLING TOOLS

blog article

Mar 20, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Consider these statistics (source).

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Five Reasons B2B Companies Should Not Ignore Social Media FIVE REASONS B2B COMPANIES SHOULD NOT IGNORE SOCIAL MEDIA

blog article

Mar 18, 2018

If you operate a business-to-business (B2B) company and you're reading this article, chances are you're semi-convinced that social media just "doesn't work" for you. At the same time, you feel like the only kid who didn't get invited to the party of the year. Heck, it could...

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The best digital marketing stats we’ve seen this week THE BEST DIGITAL MARKETING STATS WE’VE SEEN THIS WEEK

blog article

Mar 16, 2018

A new study by Rakuten - which is taken from a survey of over 1,000 marketers from the US, UK, France, Germany and Asia-Pacific (APAC) regions - has revealed that marketers will waste on average 26% of their budget in 2018 on the wrong channels or strategies. From its analysis, Rakuten has also iden...

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All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018 ALL NEW! B2B MARKETING AUTOMATION PLATFORMS MARKETER’S GUIDE UPDATED FOR 2018

blog article

Mar 16, 2018

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your sourc...

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Data Is Enabling Smarter Marketing, Says Datorama CMO DATA IS ENABLING SMARTER MARKETING, SAYS DATORAMA CMO

blog article

Mar 16, 2018

Marketing intelligence sofware will become more mainstream in the next six to 18 months, argues Leah Pope, global CMO of martech company Datorama. “Marketing intelligence is a fairly new, emerging market. Marketing analytics has been around for a very long time but marketing intelligence is ki...

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Crafting a B2B Marketing Strategy With Flow in Mind CRAFTING A B2B MARKETING STRATEGY WITH FLOW IN MIND

blog article

Mar 15, 2018

I was first introduced to the concept of flow as we reworked our brand story. The brainchild of psychologist Mihaly Csikszentmihalyi, flow is the engaged focus in an activity that brings an elevated level of enjoyment and fulfillment. The concept of flow technically consists of eight elements, but w...

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These B2B Marketing Trends Will Override Others in 2018 THESE B2B MARKETING TRENDS WILL OVERRIDE OTHERS IN 2018

blog article

Mar 13, 2018

The rise of the digital era and especially, digital natives have revolutionized the way we communicate with each other and also, the way we do business. Why would B2B marketing be any different? With digital, B2B marketing can be more targeted and savvy marketers are improving their ROI on their mar...

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Why your headlines are worth almost all your content marketing efforts (and how to improve them) WHY YOUR HEADLINES ARE WORTH ALMOST ALL YOUR CONTENT MARKETING EFFORTS (AND HOW TO IMPROVE THEM)

blog article

Mar 13, 2018

There was a part of me that used to think that people cared deeply about how good a piece of content looked, how it was written and what it had to say. I’m sure some people still do care about these things, but let’s not kid ourselves that they are a majority. My experience at various pu...

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5 Proven Social Media Engagement Strategies for 2018 5 PROVEN SOCIAL MEDIA ENGAGEMENT STRATEGIES FOR 2018

blog article

Mar 13, 2018

In the world of social media marketing, the word "engagement" gets thrown around a lot, but few brands actually know how to achieve it. Brands might pursue the low-effort game of tweeting, ‘gramming, feeding Facebook, and Linkedin-ing updates about products, services, and educational...

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Is Your Marketing Strategy Stuck In The Past? IS YOUR MARKETING STRATEGY STUCK IN THE PAST?

blog article

Mar 13, 2018

There are lots of things that get better with age — wine, cheese, how you look in a monocle, etc. Unfortunately, your marketing strategy is not one of these things. On the contrary, unless you are constantly refreshing your approach and pursuing new tactics, you risk losing out on potential re...

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Fujitsu Explains What Makes a Great Account-Based Marketer FUJITSU EXPLAINS WHAT MAKES A GREAT ACCOUNT-BASED MARKETER

blog article

Mar 13, 2018

Account-based marketing (ABM) has accrued a certain level of popularity among big-name brands over the past couple of years; but now, with the passing of time, it is now becoming evident that the marketing tactic certainly isn’t for everyone. Writing exclusively for ExchangeWire, Natalie Field...

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TRENDS IN INBOUND MARKETING TACTICS TRENDS IN INBOUND MARKETING TACTICS

blog article

Mar 12, 2018

It's now nearly ten years since the concept of Inbound Marketing was coined by Brian Halligan and Dharmesh Shah as defined in their 2009 book; Inbound Marketing: Get Found Using Google, Social Media and Blogs. It was later updated to be less narrowly focused on visibility and lead generation, wh...

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10 Easy Subject Line Tester Tools to Boost Email Opens 10 EASY SUBJECT LINE TESTER TOOLS TO BOOST EMAIL OPENS

blog article

Mar 11, 2018

Do you struggle to get prospects to open your emails? Is writing witty subject lines a little outside your comfort zone? Wish you had a magic tool to help you write better, more eye-catching subject lines, faster? Well, the good news is that such a tool exists. The better news is there are about 10 ...

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The GDPR may be good for inbound marketers, but it THE GDPR MAY BE GOOD FOR INBOUND MARKETERS, BUT IT'S NO EXCUSE FOR CRAP CONTENT

blog article

Mar 09, 2018

A marketing friend recently pointed out an observation: all the GDPR best practice guides are recommending the same thing. Namely, to go all in on inbound, content-led campaigns (so potential customers are willing to offer up their personal data). This sent a bit of a shiver down my spine because, a...

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A Recipe for Successful ABM featuring Craig Rosenberg A RECIPE FOR SUCCESSFUL ABM FEATURING CRAIG ROSENBERG

blog article

Mar 08, 2018

Welcome to this edition of Modern Marketing Point of View. Today we hear from the incomparable Craig Rosenberg, Chief Analyst and Co-Founder at TOPO. Craig joins us to discuss what’s changing in demand gen, what is and isn’t working in marketing, and his recipe for account-based marketin...

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8 KPIs Every Sales Manager Should Measure in 2018 8 KPIS EVERY SALES MANAGER SHOULD MEASURE IN 2018

blog article

Mar 08, 2018

Sales managers -- and particularly field sales managers -- can often feel like they are trapped in a fog. Without a regular physical presence in the field, it’s difficult to keep tabs on their team and business operations. Instead, they rely heavily on their field representatives to be their e...

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Where to Start With Digital Marketing WHERE TO START WITH DIGITAL MARKETING

blog article

Mar 07, 2018

Higher education communications professionals need to understand and apply digital marketing as part of their toolkit in order to stay relevant in a highly competitive marketplace. Digital marketing refers to the many ways you can reach and market to your target audiences through digital channels an...

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How to Perform a Competitive Analysis of Your Brand HOW TO PERFORM A COMPETITIVE ANALYSIS OF YOUR BRAND

blog article

Mar 07, 2018

Let’s find out how to perform a competitive analysis – and how you can use that information to your advantage. Why do you need a competitive analysis? Building a successful marketing plan requires knowing your customers and their pain points intimately. That is step one. And step two is ...

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10 Reasons Influencer Marketing Campaigns Fail 10 REASONS INFLUENCER MARKETING CAMPAIGNS FAIL

blog article

Mar 06, 2018

Is your micro-influencer program not living up to its potential? Any of the following ten reasons could be the culprit. Fortunately, there are easy ways to change all of them and put your micro-influencer campaign back on track. Seems simple, right? But finding the right influencers also means putti...

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Step-by-Step Guide to Content Marketing STEP-BY-STEP GUIDE TO CONTENT MARKETING

blog article

Mar 06, 2018

What do this campaign and this article have in common? They’re both examples of great content marketing, a strategy that has gotten a lot of buzz in the marketing world over the past few years. So…what exactly is content marketing? Let’s dive in.

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5 Mobile Marketing Innovations that You Can Use in 2018 5 MOBILE MARKETING INNOVATIONS THAT YOU CAN USE IN 2018

blog article

Mar 05, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. People now prefer to access the Internet on the go, and companies that don’t adapt to the fact that their custo...

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Stop Wasting Your Digital Ad Budget: Why Brands Are Gifting Influencers at Scale STOP WASTING YOUR DIGITAL AD BUDGET: WHY BRANDS ARE GIFTING INFLUENCERS AT SCALE

blog article

Mar 05, 2018

When leading British retailer MARKS & SPENCER sought to gain traction among American shoppers during the holiday season, the brand did not place a single advertisement nor did they run a traditional paid social campaign. With a fixed investment of $3,250 and a new mindset toward influencer marke...

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Good to Great ABM Programs | Summary of Matt Senatore’s Research, presented at B2BMX GOOD TO GREAT ABM PROGRAMS | SUMMARY OF MATT SENATORE’S RESEARCH, PRESENTED AT B2BMX

blog article

Mar 02, 2018

Modeled after James Collin’s Good to Great, B2B research firm SiriusDecisions did its own research on high growth vs. zero growth companies to uncover what high growth ABM programs look like. ABM Research Director Matt Senatore delivered the results on stage at B2BMX 2018. 1. There’s wid...

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3 THINGS TO WATCH WHEN COMBINING ABM AND INBOUND MARKETING 3 THINGS TO WATCH WHEN COMBINING ABM AND INBOUND MARKETING

blog article

Mar 02, 2018

We have spent the last decade building out inbound marketing programs and are huge advocates of this marketing strategy. We have also spent longer building account-based marketing campaigns. What excites us is the potential to expand those account-based marketing campaigns across larger and lar...

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3 Ways ABM will Evolve in 2018 3 WAYS ABM WILL EVOLVE IN 2018

blog article

Mar 02, 2018

ABM is a targeted marketing strategy where your marketing message is based on specific attributes of an account with a clear focus on personalized content that is relevant to your buyer’s persona. With ABM, instead of concentrating on lots of leads, you focus your sales and marketing resources...

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How To Set Up An Account-Based Marketing (ABM) Plan HOW TO SET UP AN ACCOUNT-BASED MARKETING (ABM) PLAN

blog article

Feb 26, 2018

Establishing a truly effective B2B marketing plan can be challenging in today’s rapidly evolving digital landscape. One day the gurus insist you need a PPC- and SEO-focused strategy, and within a week the focus has shifted to social media. Things move quickly, and with so much information out ...

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4 Frustrations B2B Businesses Face in Marketing & Sales 4 FRUSTRATIONS B2B BUSINESSES FACE IN MARKETING & SALES

blog article

Feb 22, 2018

With so many moving pieces and parts in a B2B company, sales and marketing shouldn’t be a headache. And yet, for many businesses, there are common aches and pains that many simply don’t know how to deal with. While you would think that sales and marketing would jibe like peanut butter an...

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Account-Based Marketing is Driving Better Revenue Outcomes ACCOUNT-BASED MARKETING IS DRIVING BETTER REVENUE OUTCOMES

blog article

Feb 22, 2018

Account-based marketing (ABM) is a strategic tactic employed by business-to-business (B2B) marketers to reach a defined universe of targeted business accounts. In other words, instead of focusing on sales and marketing strategies aimed at a large group of companies, your message is precisely and nar...

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Battle of the Generations: Demand Gen vs Lead Gen BATTLE OF THE GENERATIONS: DEMAND GEN VS LEAD GEN

blog article

Feb 20, 2018

As interest in demand generation skyrockets, many marketers are left wondering what demand generation is and how it compares to lead generation and inbound marketing. After all, they all deal with creating interest for a product or service in some regard.

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5 Content Marketing Quick Wins for B2B Brands in 2018 5 CONTENT MARKETING QUICK WINS FOR B2B BRANDS IN 2018

blog article

Feb 19, 2018

You’re pouring time, effort and resources into your content marketing, but nothing’s changing. Leads? Conversions? It’s a myth to get them from your content, right? Not really. You see, it is possible to drive high-quality, conversion-ready traffic to your site with content marketi...

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A day in the life of... a B2B lifecycle marketing specialist A DAY IN THE LIFE OF... A B2B LIFECYCLE MARKETING SPECIALIST

blog article

Feb 19, 2018

MaryBeth McIvor: I am a Lifecycle Marketing Specialist at Storyblocks, a subscription based stock media site. I focus on our acquisition based emails which includes planning, testing, and executing weekly sends to our various segments as well as consistent maintenance of our automated trigger series...

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Account Based Marketing (ABM) for Small Businesses ACCOUNT BASED MARKETING (ABM) FOR SMALL BUSINESSES

blog article

Feb 04, 2018

As data and technological innovation improves customer experience and retention, businesses across the globe are evolving their marketing efforts to focus on the accounts that can make them the most money. And while this evolution in marketing has been the focus primarily of larger companies, it can...

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Don DON'T LET THE HYPE AROUND ACCOUNT BASED MARKETING CONFUSE YOU

blog article

Feb 03, 2018

You've probably heard a lot recently about Account Based Marketing (ABM). It’s the latest trend to create a huge buzz in marketing. Plenty of marketers I know are starting to panic. Do they need to rethink their entire strategy? How can they start a whole new branch of marketing, when they...

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3 Leaders in the Account-Based Marketing Movement 3 LEADERS IN THE ACCOUNT-BASED MARKETING MOVEMENT

blog article

Feb 01, 2018

While the term account-based marketing (ABM) may sound new, the approach really isn’t. It’s an old-school strategy with a new spin for the digital marketing world and is an effective way to complement your inbound marketing efforts.  While inbound marketing is based on creating educ...

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5 Facebook Advertising Tips to Help You Maximize Your Budget in 2018 5 FACEBOOK ADVERTISING TIPS TO HELP YOU MAXIMIZE YOUR BUDGET IN 2018

blog article

Jan 30, 2018

If you want to be successful on Facebook in 2018, you’ll need more than just incredible content. In fact, Facebook marketing success is as much about distribution as it is content. Especially as an organic reach in Facebook’s News Feed continues to decline for many Pages. So how do you g...

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Account Based Marketing: Balancing Technology and a Human Touch to Maximize Sales Success ACCOUNT BASED MARKETING: BALANCING TECHNOLOGY AND A HUMAN TOUCH TO MAXIMIZE SALES SUCCESS

blog article

Jan 29, 2018

The recent Account Based Marketing boom highlights the need to keep Sales and Marketing coordinated as they target specific, high-value accounts. That need is especially important because buying decisions typically involve multiple people at the target account. The purchasing team might include vari...

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How to Develop a Marketing Strategy HOW TO DEVELOP A MARKETING STRATEGY

blog article

Jan 29, 2018

Although it may seem like you might be able to simply market your business as you go along, successful and effective marketing begins with a marketing strategy. A marketing strategy is a document which helps to define business goals and then allows you to develop the activities required in order to ...

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14 marketing resolutions AEC firms should make in 2018 14 MARKETING RESOLUTIONS AEC FIRMS SHOULD MAKE IN 2018

blog article

Jan 29, 2018

Just as people everywhere are making resolutions to improve their lives both personally and professionally in 2018, why not do the same for your firm’s marketing efforts? Doing what matters most: fixing what’s broken and adding what’s missing can make your marketing more effective ...

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Account-Based Marketing: Don ACCOUNT-BASED MARKETING: DON'T BELIEVE THE HYPE

blog article

Jan 29, 2018

You’ve got to hand it to the marketing industry they know how to create a buzz around new products and services. Just look at the hype surrounding account-based marketing (ABM). In the last couple of years, ABM has been touted as the answer to every B2B marketer’s woes, from stifled dema...

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Announcing the Terminus Integration with LinkedIn ANNOUNCING THE TERMINUS INTEGRATION WITH LINKEDIN

blog article

Jan 29, 2018

The best account-based marketing practitioners deliver exceptional buying experiences across digital channels and coordinate personalized sales outreach to ensure the right message is delivered to the right personas at target accounts at the right time. Terminus makes executing account-based display...

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10 Mistakes Bloggers Make When Setting Up and Publishing a Post 10 MISTAKES BLOGGERS MAKE WHEN SETTING UP AND PUBLISHING A POST

blog article

Jan 27, 2018

If you’re doing some sort of daily content (and you SHOULD be) a blog is a great way to house that content, whether it be a straight blog post, quotes (or a series of quotes) video or audio. However, I see a lot of people making basic mistakes in their blog posts.

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Five Ways To Integrate Your Inbound And Traditional Marketing Efforts In 2018 FIVE WAYS TO INTEGRATE YOUR INBOUND AND TRADITIONAL MARKETING EFFORTS IN 2018

blog article

Jan 25, 2018

There's been a lot of buzz about inbound marketing in the last several years, and for good reason. Inbound marketing is cost-efficient, organic, and it has the ability to drive traffic and leads to your site for months, even years to come. Yet, this style of digital marketing should not serve as...

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4 Social Media Marketing Strategies to Test in 2018 4 SOCIAL MEDIA MARKETING STRATEGIES TO TEST IN 2018

blog article

Jan 25, 2018

Stay updated and increase your visibility by testing out these four social media strategies in 2018.
As a digital marketer, you have to know the latest trends in social media marketing. Stay up-to-date with current and upcoming trends. Keep in mind that one social media marketing strategy won...

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Pragmatic B2B Account-Based Marketing PRAGMATIC B2B ACCOUNT-BASED MARKETING

blog article

Jan 23, 2018

Account-based marketing (ABM) is the alignment of B2B sales and marketing people, processes, systems, and technology to identify, engage and close bigger deals more efficiently. ABM is a focused go-to-market strategy that aligns B2B sales and marketing efforts to select the accounts best suited to r...

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Top 150 B2B Technology Companies You Should Follow TOP 150 B2B TECHNOLOGY COMPANIES YOU SHOULD FOLLOW

blog article

Jan 16, 2018

In the first month of 2018, we bring you the top 150 B2B Technology Companies that we believe every marketer should be aware of. Thanks to Chief Martech’s ever-growing technology landscape, we had an exciting time digging into what these 150 companies would have to offer in 2018, and why you s...

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6 B2B Marketing Trends To Watch For in 2018 6 B2B MARKETING TRENDS TO WATCH FOR IN 2018

blog article

Jan 11, 2018

Usage rates of mobile phones for consuming content and purchasing has crossed the chasm, AI has started to empower marketers, programmatic advertising made marketing a quantitative study than ever – these are just a few trends to summarize 2017. But, there is so much more to look forward to in...

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5 Tips to Implement In Your Account-Based Marketing Strategy 5 TIPS TO IMPLEMENT IN YOUR ACCOUNT-BASED MARKETING STRATEGY

blog article

Jan 10, 2018

Business-to-business companies all over the world are implementing an account-based marketing strategy. According to SiriusDecisions’ 2016 State of Account-Based Marketing (ABM) Study, 27% of survey respondents said they were devoting between 11% and 30% of their total marketing budget to acco...

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Why 2018 will see a spike in adoption WHY 2018 WILL SEE A SPIKE IN ADOPTION

blog article

Jan 09, 2018

The traditional model of broad-based, anonymous lead gen is dead. Sales and marketing professionals now want to target customers precisely, and prospects expect a personalized interaction. Learning who to target, when to target and, most importantly, how to target them, can lead to marketing efficie...

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Amazon’s next mountain: B2B procurement AMAZON’S NEXT MOUNTAIN: B2B PROCUREMENT

blog article

Jan 07, 2018

Over the last decade, Amazon's marketplace has acted as the most notable catalyst for what is now touted as the retail apocalypse. The company's fresh approach to retail commerce enabled by an emphasis on convenience, personalization, and price was just the first act, however. Amazon has rec...

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109 Content Marketing Blogs to Watch in 2018 109 CONTENT MARKETING BLOGS TO WATCH IN 2018

blog article

Jan 04, 2018

Over 2.5 million blog posts are published every single day. And, 70% of B2B marketers created more content in 2017 compared to 2016. And, the trend looks set to continue. With so much noise online these days, finding sources of consistently high-quality content can seem like searching for a needle i...

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The Comprehensive Guide to Account-Based Sales for 2018 THE COMPREHENSIVE GUIDE TO ACCOUNT-BASED SALES FOR 2018

blog article

Jan 02, 2018

According to Google Trends, interest in account-based sales is steadily rising. But what is account-based sales? An account-based model treats every account like a market of one. Instead of one salesperson targeting a single contact within a company, an entire team is dedicated to targeting multiple...

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5 Key Trends to Inform Your 2018 Digital Marketing Strategy 5 KEY TRENDS TO INFORM YOUR 2018 DIGITAL MARKETING STRATEGY

blog article

Dec 29, 2017

The new year is fast approaching, and marketers are already looking ahead to determine the direction of their digital marketing campaigns when we enter 2018. As the digital world is constantly changing, many marketers are wondering if their best move is to stay on their 2017 trajectory or chart a di...

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8 Ways 2017 Will Shape Your 2018 Email Marketing Campaigns 8 WAYS 2017 WILL SHAPE YOUR 2018 EMAIL MARKETING CAMPAIGNS

blog article

Dec 20, 2017

Email turns 47 next year. Despite countless obituaries declaring the death of email, email remains the most important tool in a B2B marketer’s arsenal. Research after research proves this, and the numbers all suggest a future where emails continue to drive marketing results. But beneath the he...

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis THE TOP B2B MARKETING TRENDS FOR 2018 – A META-ANALYSIS

blog article

Dec 19, 2017

Yet another post about 2018 B2B marketing trends? Yes, but wait this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). This piece compiles and analyzes the predictions of more than 100 B2B m...

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5 Reasons Nurturing Still Matters in Account-Based Marketing 5 REASONS NURTURING STILL MATTERS IN ACCOUNT-BASED MARKETING

blog article

Dec 18, 2017

It is no secret that account-based marketing is one of the most prominent trends in marketing today. With the wealth of customer data available, companies are unifying their sales and marketing teams on a shared mission to target the highest valueAccount-based marketing focuses on crafting a heavily...

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27 Amazing Facts about B2B Content Marketing 27 AMAZING FACTS ABOUT B2B CONTENT MARKETING

blog article

Dec 13, 2017

B2B Content marketing started out as a new trend, and some even wondered if it would quickly pass and burn out. But slowly, it transformed from a shiny new object to the gold standard. In fact, Seth Godin calls content marketing “the only marketing left,” because it fits so perfectly wit...

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5 Account-Based Marketing Challenges 5 ACCOUNT-BASED MARKETING CHALLENGES

blog article

Dec 13, 2017

Account-Based Marketing (ABM) is an increasingly considered B2B strategy; designed to drive growth and awareness with specific high-value, high-propensity accounts. Many marketers are already using ABM to some success - yet still face a few challenges. For example, as ABM campaigns are highly person...

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Content Marketing with a Data-Driven Approach CONTENT MARKETING WITH A DATA-DRIVEN APPROACH

blog article

Dec 13, 2017

The way consumers research, engage with, and buy from brands has changed completely in the age of digital marketing. Where print and television advertising once were the primary mediums for building and interacting with your audience, marketers today understand that a well-defined digital content st...

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4 B2B Marketing Trends You Can 4 B2B MARKETING TRENDS YOU CAN'T AFFORD TO MISS IN 2018

blog article

Dec 08, 2017

The new year is coming fast, and the best way to prepare and stay ahead of your competitors is to anticipate upcoming trends in B2B marketing. Just like the previous years, marketers will have to continue to deal with tangible growth and ROI pressures in 2018 as well. Here are four emerging marketin...

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A Step-By-Step Guide to Nurture Campaigns A STEP-BY-STEP GUIDE TO NURTURE CAMPAIGNS

blog article

Dec 08, 2017

Lead generation has long been the bread and butter of most marketing campaigns. Decades before nurture campaigns were on anybody’s radar, marketers labored over new, innovative ways to draw audience attention toward a product or service, only to then hand leads off to the sales team to seal th...

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7 B2B Marketing Trends to Watch in 2018 7 B2B MARKETING TRENDS TO WATCH IN 2018

blog article

Nov 30, 2017

As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2018 will see the ongoing evolution of many B2B marketing trends from years past and several newer concepts will become more mainst...

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4 Trends That Will Change Your Consumer Marketing in 2018 4 TRENDS THAT WILL CHANGE YOUR CONSUMER MARKETING IN 2018

blog article

Nov 29, 2017

Consumer marketing trends are always evolving, especially as new technology becomes available. This year has been all about the influencer, but next year we’re likely to see some big changes surrounding augmented reality and artificial intelligence. The latest statistics show that 61 percent o...

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How Is ABM Different From Inbound Marketing? HOW IS ABM DIFFERENT FROM INBOUND MARKETING?

blog article

Nov 28, 2017

If your marketing strategy mainly consists of casting a wide net, hoping that one out of a hundred fish (aka leads) you catch will be exactly the fish you want to do business with, then maybe it’s time to rethink the way you do things.  While inbound marketing has worked for the longest t...

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12 Habits of Wildly Successful B2B Content Marketers 12 HABITS OF WILDLY SUCCESSFUL B2B CONTENT MARKETERS

blog article

Nov 28, 2017

Wouldn’t it be helpful if you knew what habits the best content marketers have in common? If you knew what tricks and practices were working for them, imagine how much you could improve your own content marketing strategy. A new report released by the Content Marketing Institute has put togeth...

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How You Should Budget for ABM and Mistake You Must Avoid HOW YOU SHOULD BUDGET FOR ABM AND MISTAKE YOU MUST AVOID

blog article

Nov 27, 2017

This year, 72% of companies surveyed increased their ABM budget, according to a study from the ITSMA and ABM Leadership Alliance. The rapid success of ABM is clearly driving demand for increased investment. But, making the shift to Account-Based Marketing comes with questions of how to best fund thi...

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The Truth About Making ABM Part of Your Integrated Marketing Mix THE TRUTH ABOUT MAKING ABM PART OF YOUR INTEGRATED MARKETING MIX

blog article

Nov 11, 2017

You’ve seen hundreds of articles and hours of conference sessions on why B2B marketers need to add an account-based approach (ABM) to their integrated strategy, and with new technology platforms touting an ability to transform marketing with ABM, it can give the impression that ABM is the late...

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Is AI Essential for Account-Based Marketing? IS AI ESSENTIAL FOR ACCOUNT-BASED MARKETING?

blog article

Oct 13, 2017

According to a Demandbase study on the use of artificial intelligence in account basedmarketing, only 10% of marketers are using it. This despite the fact that 80% of the respondents said they think AI will revolutionize marketing. AI for ABM is an idea whose time has come, but the devil is in the d...

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The Formula for Account-Based Marketing Success THE FORMULA FOR ACCOUNT-BASED MARKETING SUCCESS

blog article

Oct 04, 2017

Executing account-based marketing with excellence and efficiency requires moving to a data-driven approach. Today, however, adopting data-driven processes and platforms that power account-based marketing programs are easier than ever, promising to streamline your marketing, sales development, and sa...

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Using ABM to Maximize Profits for Your B2B Company USING ABM TO MAXIMIZE PROFITS FOR YOUR B2B COMPANY

blog article

Sep 20, 2017

In the B2B world, certain client accounts are worth a small fortune to businesses. Obviously, getting those important key clients can make or break their business. That’s why the B2B world is investing in account-based marketing or ABM. The idea is to communicate with prospects and customers a...

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Why account-based marketing is the perfect B2B strategy for your business WHY ACCOUNT-BASED MARKETING IS THE PERFECT B2B STRATEGY FOR YOUR BUSINESS

blog article

Sep 19, 2017

Wouldn’t it be a dream to work with a brand with the global profile and reach of Coca-Cola? Why not a hugely influential brand in a specialist B2B sector like Microsoft? How about a brand that has international artistic acclaim and consumer pulling power like Nike?  There’s no chanc...

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Understand Inbound To Account-Based Marketing For True Customer-Centricity UNDERSTAND INBOUND TO ACCOUNT-BASED MARKETING FOR TRUE CUSTOMER-CENTRICITY

blog article

Sep 08, 2017

It’s no secret that marketing and sales have changed dramatically over the last decade. Accessibility of technology and information has played a key part; now, buyers are empowered to research, consider and decide on the best-fit solution for them well in advance of speaking with sales teams. ...

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The Transportation Industry’s New Secret to Success THE TRANSPORTATION INDUSTRY’S NEW SECRET TO SUCCESS

blog article

Aug 25, 2017

It’s one thing to manage a successful business, but it’s another to successfully market it. For companies in the transportation and logistics marketplace, attracting new customers is becoming a near-impossible task due to the saturated business landscape. Because most companies operating...

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The Top 7 Account-Based Marketing Metrics for Tracking Success THE TOP 7 ACCOUNT-BASED MARKETING METRICS FOR TRACKING SUCCESS

blog article

Jul 28, 2017

If you adopt a new sales methodology without simultaneously adopting new sales metrics, you’ll have a much harder time tracking progress. That’s why companies transitioning to an account-based framework should update their KPIs and leading and lagging indicators of success.

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Build Your Account-Based Marketing Campaigns with These 12 ABM Plays BUILD YOUR ACCOUNT-BASED MARKETING CAMPAIGNS WITH THESE 12 ABM PLAYS

blog article

Jul 18, 2017

Up to this point, B2B marketing has been all about leads generating them, nurturing them, and qualifying them. Now, savvy marketing and sales teams are shifting to account-based marketing (ABM) in order to turn their best-fit accounts into customers. With ABM going mainstream, we’re hearing lo...

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6 B2B Account-Based Marketing Tactics 6 B2B ACCOUNT-BASED MARKETING TACTICS

blog article

Jul 03, 2017

You’re an office manager searching for a new partner to provide your business with a cybersecurity system. You happen to download an e-book from a company. First, Salesperson A follows up via email about the e-book you downloaded. You respond and give Salesperson A some more information explai...

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5 Steps To Ease Your Way Into Account-Based Marketing 5 STEPS TO EASE YOUR WAY INTO ACCOUNT-BASED MARKETING

blog article

Jun 28, 2017

Think of the last deal that closed with a company that really “got it.” This is an organization that recognized the power of what your firm was offering, made a decision in a reasonable timeframe and not only paid promptly but added on some additional products and services based on your ...

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5 successful B2B AdWords best practices for any company 5 SUCCESSFUL B2B ADWORDS BEST PRACTICES FOR ANY COMPANY

blog article

Jun 26, 2017

For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips that will keep costs low and boost Quality Scores. AdWords is a brutal marketplace for many B2B businesses. There are low search volume and high competition, resultin...

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1105 Media Launches Prophyts- a Predictive Account-Based Marketing Company 1105 MEDIA LAUNCHES PROPHYTS- A PREDICTIVE ACCOUNT-BASED MARKETING COMPANY

blog article

Jun 23, 2017

1105 Media, Inc. launched a new predictive Account-Based marketing (ABM) company, Prophyts that identifies potential B2B buyers. A start-up portfolio of 1105 Media, Prophyts enables companies to reach potential buyers early in their purchasing journey, before they raise their hand as a traditional l...

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10 interesting digital marketing stats from this week 10 INTERESTING DIGITAL MARKETING STATS FROM THIS WEEK

blog article

Jun 16, 2017

A real mix of digital marketing stats for you this week, each addressing some major concerns for marketers. Whether it's mobile, your IT department or GDPR, there's at least some solace to be had here. Remember to check out the Internet Statistics Compendium for more. More than half of mille...

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Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches THREE WAYS B2B MANUFACTURERS CAN CAPITALIZE ON ‘MADE IN THE USA’ SEARCHES

blog article

Jun 05, 2017

In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other channels for B2B marketing. For manufacturers marketing to other manufacturers, “Made in the USA&rd...

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Account Based Marketing (ABM) Technologies ACCOUNT BASED MARKETING (ABM) TECHNOLOGIES

blog article

Jun 05, 2017

Account Based Marketing (ABM) requires all B2B marketers to make adjustments to their marketing technology (MarTech) stack, in order to remain competitive or move to best-in-class. Even though ABM vendor claims can be similar, overlapping or diametrically opposed, B2B marketers must still investigat...

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Customer Marketing: The Missing Piece of the ABM Puzzle CUSTOMER MARKETING: THE MISSING PIECE OF THE ABM PUZZLE

blog article

Mar 22, 2017

Leaving your customers out of your account-based marketing program is a huge missed opportunity. Consider the oft-quoted statistic from Gartner Group that 80% of a business’ profits over time come from just 20% of their customers. If you’re putting all your resources into acquiring new c...

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Why account-based marketing (ABM)? Why now? WHY ACCOUNT-BASED MARKETING (ABM)? WHY NOW?

blog article

Mar 06, 2017

Account Based Marketing is the idea that you selectively target the accounts you want to talk to rather than the best practice approach today of driving as many people as possible to your content/website and placing them in a funnel watching for them to show any signs of a buying signal. As soon as ...

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How to Make Your B2B Content Marketing Strategy Work HOW TO MAKE YOUR B2B CONTENT MARKETING STRATEGY WORK

blog article

Feb 11, 2017

We all have our share of predicaments in business, particularly if the business is the B2B kind. If you have jumped into the B2B content marketing fray and are struggling to proliferate your plans, you are not alone. With a plethora of B2B companies driving hard business, the competition is only get...

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5 Reasons Why Account-Based Marketing is Here to Stay 5 REASONS WHY ACCOUNT-BASED MARKETING IS HERE TO STAY

blog article

Jan 04, 2017

For as long as I’ve been a Marketer, Marketing Automation has been my trusty sidekick. Now, Account-based Marketing (ABM) is the new kid on the block and everyone in the neighborhood is taking notice.Jon Miller, the co-founder of Marketo, grew the Marketing Automation community from glorified ...

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5 Demand Gen Resolutions to Make 2017 Your Best Year Yet 5 DEMAND GEN RESOLUTIONS TO MAKE 2017 YOUR BEST YEAR YET

blog article

Dec 29, 2016

As the clock ticks towards the New Year, countless holiday and year-end demand generation campaigns wind down. Maybe last year went well and you converted lots of prospects to clients. Or maybe it didn’t go that well and management is asking you where their marketing dollars are going.Either w...

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7 Account-Based Marketing Strategies Every Marketer Must Master 7 ACCOUNT-BASED MARKETING STRATEGIES EVERY MARKETER MUST MASTER

blog article

Dec 29, 2016

Get your account-based marketing program up and running quickly using the Terminus ABM strategies framework.The number one concern I hear from B2B marketers considering an account-based marketing program is that it will be too difficult to implement. Will they have to restructure their team? Revamp ...

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Consolidation, convergence and the collective: Three Cs will drive B2B marketing in 2017 CONSOLIDATION, CONVERGENCE AND THE COLLECTIVE: THREE CS WILL DRIVE B2B MARKETING IN 2017

blog article

Dec 28, 2016

The lull between Christmas and New Year’s is traditionally a time for looking back at the best practices (and missteps) of the year gone by, in the hopes of getting a jump on the trends that will dominate the coming year. For B2B marketers, 2017 will be about three Cs: Consolidation, Convergen...

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Here’s Why ABM is the New Outbound (and Why it Matters) HERE’S WHY ABM IS THE NEW OUTBOUND (AND WHY IT MATTERS)

blog article

Dec 27, 2016

2016 was undoubtedly the year of Account Based talk. Whether you call it Account Based Marketing, Account Based Sales, or – as we believe it should be called – Account Based Everything, the bottom line is this: it’s time for a strategic, personalized, integrated, and account-focuse...

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The Top Account Based Marketing, Sales and Everything Blog Posts of 2016 THE TOP ACCOUNT BASED MARKETING, SALES AND EVERYTHING BLOG POSTS OF 2016

blog article

Dec 27, 2016

2016 was undoubtedly the year of Account Based talk. Whether you call it Account Based Marketing, Account Based Sales, or – as we believe it should be called – Account Based Everything, the bottom line is this: it’s time for a strategic, personalized, integrated, and account-focuse...

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Re:Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017 RE:INBOUND MARKETING’S SECOND ACT: 4 THINGS EVERY INBOUND MARKETER SHOULD DO IN 2017

blog article

Dec 21, 2016

If you find some great content, it's worth sharing! Having read Brian Halligans inspirational blog on things inbound marketers should be considering in 2017, I wanted to share it in its entirety, adding some of my own thoughts.I was particually struck by Brian's thoughts on supply and demand...

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Direct Mail, ABM, Interactivity & More: The Top Trending Articles From 2016 DIRECT MAIL, ABM, INTERACTIVITY & MORE: THE TOP TRENDING ARTICLES FROM 2016

blog article

Dec 21, 2016

December 21, 2016Written by Brian AndersonPublished in Industry Insights Direct Mail, ABM, Interactivity & More: The Top Trending Articles From 2016 B2B marketers in 2016 sought a healthy balance between inbound and outbound initiatives, and a resurgence in direct mail was one result. ABM ad...

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4 Account Based Marketing Content Hacks To Personalize the Buying Experience 4 ACCOUNT BASED MARKETING CONTENT HACKS TO PERSONALIZE THE BUYING EXPERIENCE

blog article

Dec 20, 2016

B2B has existed for ages – it’s a space that constantly evolves by the influence of people and technology. When we look back, we can see certain patterns emerge. Every few years, we see a new tide that lifts all boats in the B2B market. When taken advantage of, organizations can ride the...

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LEAD GENERATION: THE TOP GOAL FOR B2B MARKETERS LEAD GENERATION: THE TOP GOAL FOR B2B MARKETERS

blog article

Dec 20, 2016

As B2B marketers, we’re always thinking about lead generation. Whether we’re speedily scanning badges at a tradeshow or painstakingly crafting the perfect call-to-action button, generating more and better leads is constantly top of mind.In fact, lead gen is such a key priority that it wa...

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The Profile of a Modern B2B Customer and What It Means For You THE PROFILE OF A MODERN B2B CUSTOMER AND WHAT IT MEANS FOR YOU

blog article

Dec 16, 2016

In order to succeed as a salesperson, you need to know exactly who your customer is. This includes information you can research yourself, such as this person's company, job title, and place in the purchasing decision. It also includes the kind of general information typical of most modern B2B cu...

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“Unleash Possible” with Account-Based Marketing “UNLEASH POSSIBLE” WITH ACCOUNT-BASED MARKETING

blog article

Dec 16, 2016

Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone doesn’t just tell you what to do; she shows you how to do it and how to partner with sales to get the right results.In the chapter “Account Based Marketing (It’s Not ...

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5 Terminus Customers Recognized for Account-Based Marketing Excellence at ABMies 5 TERMINUS CUSTOMERS RECOGNIZED FOR ACCOUNT-BASED MARKETING EXCELLENCE AT ABMIES

blog article

Dec 15, 2016

More and more B2B marketers are realizing the impact account-based marketing can have on their organization, and as a result, many are shifting their focus to ABM strategies. To put the spotlight on these account-based marketing leaders and innovators, #FlipMyFunnel hosted the inaugural ABMies award...

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How to Measure Account-Based Marketing Success with Terminus HOW TO MEASURE ACCOUNT-BASED MARKETING SUCCESS WITH TERMINUS

blog article

Dec 15, 2016

In order to measure success with Terminus, B2B marketers must take a different approach than they do with other forms of digital advertising. Instead of focusing on traditional lead-based metrics such as net new leads and form fills, success with Terminus is defined by taking an account-based market...

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4 Traits of Future-Proof Lead Generation Content 4 TRAITS OF FUTURE-PROOF LEAD GENERATION CONTENT

blog article

Dec 13, 2016

There’s a definite standard in today’s lead generation content. Campaigns promote a web-hosted pdf. It’s typically a white paper about six to eight pages in length, or maybe a slightly longer ebook. The documents are well-written and informative, but also somewhat plain. They&rsquo...

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How to Prepare Your CRM for Account-Based Marketing HOW TO PREPARE YOUR CRM FOR ACCOUNT-BASED MARKETING

blog article

Dec 13, 2016

As we end 2016, it’s strange to consider how far industry thinking in B2B marketing has come in just a few short years.Not that long ago we were being told it was all about “Big Data.” Just lots and lots of Big Data. The more the merrier. It’s an approach every savvy marketer...

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Account Based Everything + Prescriptive Insights: A Match Made in Sales Heaven ACCOUNT BASED EVERYTHING + PRESCRIPTIVE INSIGHTS: A MATCH MADE IN SALES HEAVEN

blog article

Dec 12, 2016

If you’re in sales or marketing, chances are you’ve at least heard the term “account based.” In fact, with 86% of sales and marketing professionals claiming to utilize targeted account strategies, you may even be using account based selling or marketing on a regular basis. No...

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Why ABM Is An Irreversible Change For B2B Marketers WHY ABM IS AN IRREVERSIBLE CHANGE FOR B2B MARKETERS

blog article

Dec 07, 2016

I’ve had more than a few conversations with B2B marketers lately who are starting to question the amount of hype that account-based marketing (ABM) has generated over the past year. That is not surprising when you consider that nearly every MarTech vendor is now spinning a story around ABM.Wha...

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How to Ditch the “Hype” and Achieve ABM Success in 2017 HOW TO DITCH THE “HYPE” AND ACHIEVE ABM SUCCESS IN 2017

blog article

Dec 05, 2016

Account-based marketing. ABM. Account-based everything. It’s been blogged, tweeted, studied and generally written to death in 2016.And as anyone familiar with the Gartner Hype Cycle knows, that means 2017 will likely be the year in which (at least some) marketers hit the “Trough of Disil...

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Why both Inbound Marketing and Account Based Marketing require close sales and marketing alignment to be successful. WHY BOTH INBOUND MARKETING AND ACCOUNT BASED MARKETING REQUIRE CLOSE SALES AND MARKETING ALIGNMENT TO BE SUCCESSFUL.

blog article

Dec 03, 2016

The term Inbound Marketing was invented by HubSpot, and is now part of the marketing landscape. In a nutshell its about attracting potential customers to you, as opposed to outbound interruptive marketing techniques.Once engaged, through educational and thought leadership content, a key part of the ...

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5 Lead Nurturing Mistakes to Avoid 5 LEAD NURTURING MISTAKES TO AVOID

blog article

Dec 01, 2016

Lead Nurturing is a fundamental must-have for successful inbound marketing. Statistics show that only 56% of B2B organizations verify valid business leads before they are passed to Sales. (MarketingSherpa)In the sales and marketing world, there are few issues that get more attention than at what poi...

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Understanding Account-Based Marketing for B2B Industry UNDERSTANDING ACCOUNT-BASED MARKETING FOR B2B INDUSTRY

blog article

Nov 29, 2016

As a B2B marketer, you would be aware of Account-Based Marketing and if not implemented already, chances are that you have unknowingly imbibed it into your business.From what the experts have to say, “Account-Based Marketing (ABM) is a strategy that targets high-value accounts than targeting l...

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Data is Key to Your ABM Campaign – But Not Just Any Data… DATA IS KEY TO YOUR ABM CAMPAIGN – BUT NOT JUST ANY DATA…

blog article

Nov 28, 2016

Running an ABM campaign is more straightforward than you might think. But if there’s one thing to bear in mind while pursuing account-based marketing, it’s that guesswork simply won’t work.That may be stating the obvious, but if your company doesn’t have an accurate, detailed...

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5 Lead Generation Initiatives for 2017 5 LEAD GENERATION INITIATIVES FOR 2017

blog article

Nov 23, 2016

Quality over quantity’ – cliché, yes; but it’s solid advice. According to LinkedIn’s Technology Marketing Group, 59% of professionals confirmed that generating high-quality leads was their top priority for 2016 and moving forward. A large number of ‘leads’ ...

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What A Real ABM Campaign Looks Like WHAT A REAL ABM CAMPAIGN LOOKS LIKE

blog article

Nov 21, 2016

We’ve reached peak ABM hype. You’ve seen countless variations of the same presentation about how to get started with ABM, how to sell ABM internally, the ideal ABM tech stack, and on and on. And I agree that it’s time to start getting down to business and actually design ABM plays ...

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How Account-Based Marketing Can Help You Stop ‘Churning’ Leads HOW ACCOUNT-BASED MARKETING CAN HELP YOU STOP ‘CHURNING’ LEADS

blog article

Nov 18, 2016

We’ve talked a lot about lead generation and lead conversion in this blog – which makes sense, seeing as lead gen is what we do. But there’s another important aspect of the marketing and sales cycle I’d like to touch on in this post: retention.Successfully pulling leads throu...

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Step-by-Step Guide to Aligning Content Marketing and ABM Strategies STEP-BY-STEP GUIDE TO ALIGNING CONTENT MARKETING AND ABM STRATEGIES

blog article

Nov 18, 2016

Historically, content marketers have had one clear goal in mind: develop content that will convert visitors to leads that fuel their businesses. There are, of course, other benefits to content that marketers always have in mind, such as building brand awareness, establishing expertise, enabling sale...

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3 WAYS YOU CAN MAKE THE ACCOUNT-BASED MARKETING PHENOMENON WORK FOR YOU 3 WAYS YOU CAN MAKE THE ACCOUNT-BASED MARKETING PHENOMENON WORK FOR YOU

blog article

Nov 17, 2016

So here goes a stat that none of was in B2B sales and marketing want to fathom On average, less than 5 percent of your leads will become customers according to Convince and Convert.It’s a tough pill to swallow for marketers and salespeople alike, as it represents the interplay between the two ...

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Account-Based Marketing and Predictive – Hot or Not? ACCOUNT-BASED MARKETING AND PREDICTIVE – HOT OR NOT?

blog article

Nov 16, 2016

I constantly hear about Account-Based Marketing and Predictive being the hottest two things on the B2B marketing block. One visual that appears in 99% of analyst and webinar presentations is a Google trends graph of ABM and predictive search interest over time:abm-predictive-google-trends Support fo...

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‘Human Data’: The Key to Effective Lead Generation ‘HUMAN DATA’: THE KEY TO EFFECTIVE LEAD GENERATION

blog article

Nov 15, 2016

Imagine the following conversation between a sales or marketing rep from your company, and a potential buyer:“Hi there ____. This is some guy whose name you instantly forgot, from a company you’ve never heard of before.”“Hi…”“You’re the  Director...

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Q&A WITH JON MILLER ON MAPPING YOUR ACCOUNT BASED MARKETING STRATEGY: IT STARTS WITH ACCOUNT SELECTION Q&A WITH JON MILLER ON MAPPING YOUR ACCOUNT BASED MARKETING STRATEGY: IT STARTS WITH ACCOUNT SELECTION

blog article

Nov 14, 2016

Account Based Marketing strategies are all the hype these days, but many marketers are struggling with how to get started. With so many people talking about implementing ABM with so many different strategies, who can blame marketers for not knowing where to start?We teamed up with our friends at Eng...

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How Account-Based Marketing Works HOW ACCOUNT-BASED MARKETING WORKS

blog article

Nov 11, 2016

Account-Based Marketing (ABM) is a hot topic right now. But what is it and how can it be used to optimise B2B companies’ sales results?Is Account-Based Marketing for everyone?Every now and then a trend comes that influences and affects more than you think. Is ABM such a trend? I think so, and ...

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[REPORT] 2016 ACCOUNT-BASED MARKETING SURVEY REPORT RESULTS [REPORT] 2016 ACCOUNT-BASED MARKETING SURVEY REPORT RESULTS

blog article

Nov 10, 2016

Okay, we are approaching 2017 and if there is one clear takeaway that has dominated conferences and conversations this year it’s Account-Based Marketing (ABM). It’s everywhere. It’s hot, but not so hot that it’s a fad. It’s here to stay. So if you haven’t started ...

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6 Reasons Account-Based Marketing and Artificial Intelligence are the Perfect Match 6 REASONS ACCOUNT-BASED MARKETING AND ARTIFICIAL INTELLIGENCE ARE THE PERFECT MATCH

blog article

Nov 10, 2016

If you’re in B2B sales or marketing, you have no doubt been pummeled with content about account-based marketing (ABM) and artificial intelligence (AI) over the past several months.But beyond the insatiable, irrational love B2B marketers have for catchphrases, there are some very good reasons w...

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TIME FOR LESS TALK AND MORE ACTION: HOW TO GET STARTED WITH AN ACCOUNT-BASED MARKETING STRATEGY WITH CONTENT TIME FOR LESS TALK AND MORE ACTION: HOW TO GET STARTED WITH AN ACCOUNT-BASED MARKETING STRATEGY WITH CONTENT

blog article

Nov 07, 2016

Inboxes are jam packed with prospecting and marketing emails. Social media is crowded with all kinds of messaging, from your competitor’s content to news of Lindsay Lohan’s new accent. It is hard to break through the noise.Account-Based Marketing presents a solution to this over-crowding...

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How to Target ‘Named Accounts’ for Account-Based Marketing HOW TO TARGET ‘NAMED ACCOUNTS’ FOR ACCOUNT-BASED MARKETING

blog article

Nov 06, 2016

One of the key tenets of account-based marketing (ABM) is the importance of identifying and pursuing “named accounts.” You’ve probably heard this term before, and perhaps you already use them for your lead generation. But like so many marketing buzzwords, the phrase “named ac...

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4 Traits of a Top-Notch Demand Gen Campaign 4 TRAITS OF A TOP-NOTCH DEMAND GEN CAMPAIGN

blog article

Nov 03, 2016

Marketers are walking a razor’s edge when it comes to demand generation. For any given campaign, success requires effective execution on several fronts, while failure is only a key mistake away. It explains why demand gen is an area where many companies struggle. In fact, according to a study ...

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Read All about It with Salesforce Report Subscriptions READ ALL ABOUT IT WITH SALESFORCE REPORT SUBSCRIPTIONS

blog article

Nov 03, 2016

Every morning, I receive an email with a roundup of stories about Account-Based Marketing. I like to keep up on the latest news and developments because my company, LeanData, empowers ABM.So, I set up a Google alert that aggregates headlines about ABM. That way, I don’t miss any interesting ar...

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BOSS MARKETER BOOTCAMP VIRTUAL EVENT RECAP: WHY DEMAND GENERATION IS NOT AT ODDS WITH ABM BOSS MARKETER BOOTCAMP VIRTUAL EVENT RECAP: WHY DEMAND GENERATION IS NOT AT ODDS WITH ABM

blog article

Nov 01, 2016

That’s a wrap! EverString wrapped up its first ever Boss Marketer Bootcamp virtual event with great success! We designed this virtual event for the marketers out there who love their thought leadership, but really need a deep dive into actionable how-to lessons from the industry’s top ma...

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How to Prepare B2B Marketing and Sales for ABM: Data, Content, and Engagement HOW TO PREPARE B2B MARKETING AND SALES FOR ABM: DATA, CONTENT, AND ENGAGEMENT

blog article

Nov 01, 2016

Account-based marketing is a strategic approach that focuses B2B marketing and sales efforts on a defined set of companies (or accounts), allowing for a more personalized and targeted approach—not just to individuals, but to multiple decision makers, influencers, and champions within each comp...

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How to Customize Your Content for Account-Based Marketing HOW TO CUSTOMIZE YOUR CONTENT FOR ACCOUNT-BASED MARKETING

blog article

Oct 27, 2016

There was a time when content marketing seemed like the best inbound marketing tactic around. When it first came on the scene, it was the ultimate in meeting your prospects with the right message at the right time. But now that everybody’s doing it, gone are the days when you could own a parti...

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Make Lead Generation Quicker And More Efficient With This Simple Tool MAKE LEAD GENERATION QUICKER AND MORE EFFICIENT WITH THIS SIMPLE TOOL

blog article

Oct 26, 2016

Few things can be more frustrating in B2B lead generation than the experience many in sales sometimes encounter – particularly SDRs.You just want to do your thing: sell your product to as many of the right people as possible. You’re confident in what you’re selling, you have the ri...

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ABM: How to Fix Your Data Before It Kills Your Campaigns ABM: HOW TO FIX YOUR DATA BEFORE IT KILLS YOUR CAMPAIGNS

blog article

Oct 25, 2016

The Gartner Hype Cycle states that when a new technology comes on the scene, it follows a pretty consistent pattern in its popularity or hype (hence the name). To begin, people start talking about it, companies start changing their websites and taglines to include it, and all of the sudden, this new...

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5 must-haves to achieve account-based marketing success 5 MUST-HAVES TO ACHIEVE ACCOUNT-BASED MARKETING SUCCESS

blog article

Oct 21, 2016

Admittedly, it’s been a while since I did my first blog on account-based marketing (ABM).In my defense, great sequels take time to perfect. After all, no one wants to end up with a Transformers 2 on their hands!During this time a lot has happened, most notably, Marketo has officially launched ...

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HOW TO CREATE A WINNING ACCOUNT BASED MARKETING PLAN HOW TO CREATE A WINNING ACCOUNT BASED MARKETING PLAN

blog article

Oct 17, 2016

As B2B buyers continue to evolve, companies are becoming more focused on account based marketing. Account based marketing is essentially a more targeted type of demand generation. Account based marketing covers all the activities B2B marketing teams do to support sales. On the surface it might seem ...

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From side show to main event: How ABM is taking over marketing FROM SIDE SHOW TO MAIN EVENT: HOW ABM IS TAKING OVER MARKETING

blog article

Oct 17, 2016

Account-Based Marketing, or ABM, is the come-back kid of B2B. As a general principle, it’s been kicking around for years, and was codified by Bev Burgess and the people at ITSMA a few years ago, but not a vast amount of notice was paid, outside the core group of ITSMA members. It was a particu...

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Why Account-Based Marketing Won’t Work Without Site-Level Matching WHY ACCOUNT-BASED MARKETING WON’T WORK WITHOUT SITE-LEVEL MATCHING

blog article

Oct 13, 2016

A friend of mine recently shared a telling story with me – one many B2B lead generation professionals will relate to.This friend works for a shipping company that owns and operates a number of freight vessels. Another company has been contacting them to offer their products via multiple channe...

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Accelerating Sales with Account-Based Marketing ACCELERATING SALES WITH ACCOUNT-BASED MARKETING

blog article

Oct 13, 2016

Earlier this week we hosted a webinar with Forrester as our guest on the topic of turning account-based marketing (ABM) “buzz” into business results. We’ve talked a lot recently about helping companies get started in their ABM programs and about some of the roadblocks they face whe...

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5 FUN HACKS TO LEVERAGE YOUR EVENT LEAD GENERATION: FINAL EPISODE 5 FUN HACKS TO LEVERAGE YOUR EVENT LEAD GENERATION: FINAL EPISODE

blog article

Oct 11, 2016

In our earlier episodes, we had a look at how not to repeat the Pokemon GO mistake, had a Game of Thrones breakdown of 2017’s content marketing trends, and saved the digital kind from a robot army invasion.READ S01E01 | Avoiding the Pokemon GO Disaster READ S01E02 | 2017 Content Marketing - th...

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6 Simple Steps to Help Build Your ABM Campaign 6 SIMPLE STEPS TO HELP BUILD YOUR ABM CAMPAIGN

blog article

Oct 10, 2016

ABM is not a marketing strategy. Let that sink in.Account-based marketing is certainly a highly effective way to inform your overall B2B marketing strategy. But it isn’t a ready-made strategy itself. In fact, one of the great things about ABM is that it doesn’t require any major overhaul...

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Why Your Account-Based Everything Strategy Needs Predictive Analytics – Guest Post WHY YOUR ACCOUNT-BASED EVERYTHING STRATEGY NEEDS PREDICTIVE ANALYTICS – GUEST POST

blog article

Sep 29, 2016

There are a few things robots are starting to do better than humans:Move items around a stockroom (Amazon has a fleet of robots that have increased operations from 100 items per hour to 300 items per hour for workers)Accomplish missions in dangerous scenarios such as dismantling land minds or bombs ...

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Account-Based Marketing is Here to Stay: 3 Tips for Success ACCOUNT-BASED MARKETING IS HERE TO STAY: 3 TIPS FOR SUCCESS

blog article

Sep 27, 2016

Having managed both sales and marketing teams in my career, I realize the importance of an account-based approach on both sides of the house.   And while both teams have probably been taking account-based approaches for years now, this is the first time in my career I’m actually seei...

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Account-Based Marketing: Don’t Believe the Hype ACCOUNT-BASED MARKETING: DON’T BELIEVE THE HYPE

blog article

Sep 26, 2016

And the phrase of the year is… Account-Based Marketing (ABM)! Seems you can’t browse the web any more without finding something about Account-Based Marketing popping up in your feed. Companies of all shapes and sizes have technology available to help build your ABM stack and promise to ...

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The Challenge of Scaling ABM Programs THE CHALLENGE OF SCALING ABM PROGRAMS

blog article

Sep 24, 2016

If you read just about anything we publish here at ITSMA, chances are you’re well aware of how strongly we feel about the importance of account based marketing (ABM), an approach that treats key accounts as markets of one. Why? Simple: it is one of the most effective tools in the B2B marketing...

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3 WAYS TO BREAK YOUR CONTENT CREATION ADDICTION 3 WAYS TO BREAK YOUR CONTENT CREATION ADDICTION

blog article

Sep 23, 2016

There has been a lot of talk recently about marketing teams overproducing content. At Content Marketing World, we heard keynotes about slowing down and creating valuable content. At Trackmaven’s Spark roadshow stop in San Francisco, Allen Gannett, CEO of Trackmaven kicked off the morning talki...

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Is Account Based Marketing the Next Pet Rock? IS ACCOUNT BASED MARKETING THE NEXT PET ROCK?

blog article

Sep 21, 2016

The world has seen many crazy fads. When I was growing up it was pet rocks, streakers, and disco music (ok, I admit that I am still secretly an ABBA fan). When my daughter was growing up, Beanie Babies and Chia Pets were all the rage. Today, it’s Pokémon GO.Which brings us to Account Ba...

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One Voice, One Conversation: Bridging the Personalized Email and Website Divide ONE VOICE, ONE CONVERSATION: BRIDGING THE PERSONALIZED EMAIL AND WEBSITE DIVIDE

blog article

Sep 20, 2016

You have a variety of digital channels at your disposal to reach prospects and customers — website, mobile app, email, social media, digital advertising — just to name a few. If you provide generic, unpersonalized messages across channels, it’s relatively easy to ensure consistency...

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3 Easy Ways for Sales to Play a Role in Account Based Marketing 3 EASY WAYS FOR SALES TO PLAY A ROLE IN ACCOUNT BASED MARKETING

blog article

Sep 19, 2016

Have you picked up on all of the ways that sales and marketing have been blending together? Think social marketing and social selling, account-based marketing and account-based selling, and video marketing and video sales. As sales become more complex, it’s crucial that this blending continues...

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3 WAYS TO INTEGRATE PERSONALIZED WEB EVENTS INTO YOUR ABM STRATEGY 3 WAYS TO INTEGRATE PERSONALIZED WEB EVENTS INTO YOUR ABM STRATEGY

blog article

Sep 19, 2016

As a demand gen marketer, I sure do love me some webinars. They are great for getting your content out to the masses in a super engaging way that drives leads through the funnel. With Account-Based Marketing on the rise, I’ve been thinking about how webinars can play a role in a targeted perso...

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Oh no! ABM is resurfacing bad habits for B2B marketers OH NO! ABM IS RESURFACING BAD HABITS FOR B2B MARKETERS

blog article

Sep 16, 2016

One of my favorite stops when I come to our company’s headquarters is a restaurant in Scottsdale, Arizona, called “Cold Beers & Cheeseburgers.” In my world, this is a winning combination. (Don’t judge!)In the marketing world, “B2B & ABM” are quickly showin...

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The Account-Based Approach: Not Just for Marketing by Leah Bell THE ACCOUNT-BASED APPROACH: NOT JUST FOR MARKETING BY LEAH BELL

blog article

Sep 16, 2016

Account-Based Marketing is everywhere, and it’s a really popular trend. But it can be an intimidating process to get started — not to mention, expensive. That’s why, when it comes to the account-based approach trend, we’re seeing a more grassroots effort at the sales developm...

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