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Critical Success Factors for ABM: Thinking Differently About Data and Reporting CRITICAL SUCCESS FACTORS FOR ABM: THINKING DIFFERENTLY ABOUT DATA AND REPORTING

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Oct 16, 2019

Succeeding with ABM includes taking a broader, more end-to-end approach to measurement. What’s more, successful ABMers move beyond core systems for their planning, executing and reporting. This infographic shows the importance of looking beyond standard reporting methods, adding lead scoring t...

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The ROI of Retaining Sales Reps THE ROI OF RETAINING SALES REPS

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Sep 30, 2019

The greatest investment your company can make is in its people—specifically sales reps. Unfortunately, most organizations don't see the real impact of their top performers until they leave—and the cost to replace them is often high. This is why, to retaining high-performing sales rep...

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The Top B2B Influencer Marketing Trends for 2020 THE TOP B2B INFLUENCER MARKETING TRENDS FOR 2020

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Sep 25, 2019

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending within the next 12 ...

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Critical Success Factors (CSFs) for ABM Thinking Di¬erently About Data and Reporting CRITICAL SUCCESS FACTORS (CSFS) FOR ABM THINKING DI¬ERENTLY ABOUT DATA AND REPORTING

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Sep 05, 2019

Succeeding with ABM includes taking a broader, more end-to-end approach to measurement. What’s more, successful ABMers move beyond core systems for their planning, executing and reporting.

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Anatomy of Today’s Global Traveler ANATOMY OF TODAY’S GLOBAL TRAVELER

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Aug 22, 2019

Where does the modern traveler come from? Where is s/he going? How does s/he get there? As the world grows ever-smaller, more and more people are traveling to a growing number of places each year. Increasingly, they’re getting there by leveraging digital tools. Savvy travel and hospitality bra...

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The History of Content Marketing THE HISTORY OF CONTENT MARKETING

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Aug 14, 2019

If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been. As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been telling their stories to audiences for hundreds of y...

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Critical Success Factors (CSFs) for ABM Commitment and Dedication CRITICAL SUCCESS FACTORS (CSFS) FOR ABM COMMITMENT AND DEDICATION

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Jul 30, 2019

Neither budget nor company size is essential to ABM success. Big or small, what really matters is your ability to commit to the program. A key part of this is driving the specific objectives of your ABM implementation.

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ABM Lifts All Channels ABM LIFTS ALL CHANNELS

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Jul 20, 2019

A well-managed ABM campaign can increase the efficacy of all marketing channels by increasing target account awareness during early-stage phases of the buying cycle. Here are the results achieved by one Jabmo customer.

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Zoom Enables Successful Account Based Marketing Strategies Using Priority Engine Insights ZOOM ENABLES SUCCESSFUL ACCOUNT BASED MARKETING STRATEGIES USING PRIORITY ENGINE INSIGHTS

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Jul 15, 2019

“Priority Engine is a platform that can help your sales reps be better at their jobs. With it we were quickly able to generate a large opportunity that’s about to close.

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Forrester Total Economic Report Shows a 405% ROI on 6sense FORRESTER TOTAL ECONOMIC REPORT SHOWS A 405% ROI ON 6SENSE

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Jul 15, 2019

Calculating ROI has become a requirement for any corporate investment, across all business functions. Gone are the days when B2B marketers could attribute their spend to “branding.” Today, they’re being forced to provide concrete spend-to-revenue analysis to justify their investmen...

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ANATOMY OF ACCOUNT BASED MARKETING ANATOMY OF ACCOUNT BASED MARKETING

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Jul 10, 2019

Not long ago, the idea of Account-Based Marketing (ABM) was very limited. It was primarily done by a sales representative as a one-on-one approach, based from individually-gathered information from sources, with very little visibility into the prospect's activities and objectives.

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The SiriusDecisions B-to-B Marketing Automation Study Infographic THE SIRIUSDECISIONS B-TO-B MARKETING AUTOMATION STUDY INFOGRAPHIC

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Jul 08, 2019

Does the organization have a valid and agreed-upon process of what its revenue engine looks like?  Is the marketing function speaking the same language as the sales team? Or are they focusing only on the lead when sales is more interested in pre-qualified, early-stage opportunities? How can sal...

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Why Content for Search Engine Optimization (SEO) WHY CONTENT FOR SEARCH ENGINE OPTIMIZATION (SEO)

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Jun 24, 2019

If you’re in B2B marketing, I would challenge you to think outside the box and do things that no one else is doing. The higher you can stand, the smaller everyone else seems and the farther you can distance yourself from the competition to show: “Here’s exactly why you need to choo...

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PPG Advances Sustainability to Protect and Beautify the World PPG ADVANCES SUSTAINABILITY TO PROTECT AND BEAUTIFY THE WORLD

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Jun 17, 2019

PPG embedded additional sustainable practices into its operations, introduced new sustainably advantaged products for customers, achieved a record low in injury cases across the company, advanced its global community engagement initiatives, and further advanced its diversity and inclusion efforts.

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The Whats and Whys of B2B Account-based Marketing THE WHATS AND WHYS OF B2B ACCOUNT-BASED MARKETING

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Jun 13, 2019

Account-based marketing is becoming an increasingly hotter talking point during the last decade. With all the big fuss about its efficiency, the highly-targeted approach is now used in sales and marketing, gaining more and more popularity and winning more advocates to spread the word.

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Is account-based marketing the future of B2B sales? IS ACCOUNT-BASED MARKETING THE FUTURE OF B2B SALES?

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Jun 12, 2019

Account-based marketing is becoming an increasingly hotter talking point during the last decade. With all the big fuss about its efficiency, the highly-targeted approach is now used in sales and marketing, gaining more and more popularity and winning more advocates to spread the word. However, is it...

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Enterprise Demand Generation ENTERPRISE DEMAND GENERATION

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May 24, 2019

When businesses are looking to scale products or services, they go into full-on demand generation mode, confident that the teething issues from early days have been addressed and that the task is about unadulterated selling and servicing.

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10 Account-Based Marketing Best Practices for the Marketing Industry 10 ACCOUNT-BASED MARKETING BEST PRACTICES FOR THE MARKETING INDUSTRY

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May 20, 2019

Business marketers often try to reach as wide an audience as possible with their marketing campaigns. With account-based marketing, often abbreviated as ABM and known as key account marketing, business marketers tend to focus their resources on a much narrow audience and implement personalized campa...

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10 key milestones in demand generation history 10 KEY MILESTONES IN DEMAND GENERATION HISTORY

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May 13, 2019

Demand generation has come a long way since Eloqua was launched in 2003. Paul Snell looks at 10 key milestones in its history, and examines the six main challenges currently facing B2B marketers. We view demand generation as the focus of targeted marketing programs to drive awareness and interest in...

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Evergage for Account-Based Marketing EVERGAGE FOR ACCOUNT-BASED MARKETING

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May 10, 2019

Only Evergage’s real-time personalization and customer data platform (CDP) delivers The Power of 1, enabling marketers to deploy account-based marketing (ABM) strategies to identify and convert website visitors from target accounts.

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Top 15 Account-Based Marketing Software for Business TOP 15 ACCOUNT-BASED MARKETING SOFTWARE FOR BUSINESS

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May 09, 2019

The goal of most ABM software is integration and that is what is found in the leading ABM software programs that can be used by those new to ABM and those that want to take their account-based marketing efforts a step further.

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Account-Based Marketing As Told by the 90 Team ACCOUNT-BASED MARKETING AS TOLD BY THE 90 TEAM

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May 08, 2019

90octane was asked, If you had 1 thing to share about creating a successful account-based marketing campaign, what would it be? This is how we responded.

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What to Eat, Drink, See and Do in Boston's Logan Airport WHAT TO EAT, DRINK, SEE AND DO IN BOSTON'S LOGAN AIRPORT

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Apr 30, 2019

Sometimes, travel doesn't go as planned. Snow storms, heat waves, strong winds or rain — there are plenty of reasons a flight can get delayed, or worse yet, cancelled altogether. Or maybe you're just the type of person who likes to get to the airport 3 hours before takeoff. Either way,...

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6 Keys to Account Based Marketing Success 6 KEYS TO ACCOUNT BASED MARKETING SUCCESS

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Apr 25, 2019

What does a well-thought-out deployment approach look like? In order to construct, deploy, measure and optimize an Account Based Marketing program, marketers need to consider 6 key capabilities.

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Battle of the Gens: Demand Generation vs. Lead Generation BATTLE OF THE GENS: DEMAND GENERATION VS. LEAD GENERATION

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Apr 23, 2019

B2B marketers are experiencing more pressure than ever to increase the quantity and quality of leads, outsmart the competition, and prove ROI in the process. The challenges can seem overwhelming, amiright?

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Behavioral Targeted Lead Nurturing: It’s All About Context BEHAVIORAL TARGETED LEAD NURTURING: IT’S ALL ABOUT CONTEXT

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Apr 16, 2019

Value is imperative in today’s B2B marketplace. Your product needs to address customers immediate-as well as their long-term needs. Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered ...

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The Analysts Have Spoken: Invest in ABM THE ANALYSTS HAVE SPOKEN: INVEST IN ABM

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Apr 09, 2019

The verdict on account-based marketing is in: industry analysts are advising customers to invest in ABM in 2019. The reason? The data is clear—B2B companies using ABM to reach target accounts are seeing the results in their bottom line.

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Account Based Marketing Success (ABM) ACCOUNT BASED MARKETING SUCCESS (ABM)

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Apr 03, 2019

Account based marketing or ABM, is the discipline of directing outbound marketing programs at a dedicated set of accounts. It flips our orientation so we focus not on an individual's action or in action, but look holistically at the account. Our ABM infographic is a great reference piece, but yo...

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5 Tips for Digital B2B Marketers to Engage Business Audiences 5 TIPS FOR DIGITAL B2B MARKETERS TO ENGAGE BUSINESS AUDIENCES

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Mar 27, 2019

Gone are those days when B2B marketers had to wait anxiously to be found by their potential customers. B2B companies are now proactively taking their products to customers and addressing their pain point through digital promotions. The idea is to engage with target customers as a brand and build an ...

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Are You Reaching The Right Contacts With Your ABM Program? ARE YOU REACHING THE RIGHT CONTACTS WITH YOUR ABM PROGRAM?

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Mar 26, 2019

Here is an infographic with 4 steps to ensure that you are reaching the right contactsthrough your targeted marketing initiatives.

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Account Based Marketing from SharpSpring ACCOUNT BASED MARKETING FROM SHARPSPRING

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Mar 20, 2019

Hear from marketing agencies to learn the strategies and tactics they’re using to achieve success in account-based marketing.

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Slip Past the Velvet Rope with ABM SLIP PAST THE VELVET ROPE WITH ABM

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Mar 12, 2019

Account based marketing helps your organization treat valuable prospects like the rockstars they are, while championing you as an insider who understands their business needs. Adding an ABM component to your digital strategy helps you reach those hard-to-access VIPs who make B2B buying decisions whi...

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Account Based Marketing Roadmap 4 Steps to Success ACCOUNT BASED MARKETING ROADMAP 4 STEPS TO SUCCESS

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Mar 06, 2019

See the four steps that Overdrive Interactive uses to ensure success in our clients' Account-Based Marketing programs. With an explanation for each stop along the way, this ABM infographic will show you the critical components companies need to succeed using a steady-state ABM program.

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A Step-by-Step Guide to Creating Your Lead Generation Funnel A STEP-BY-STEP GUIDE TO CREATING YOUR LEAD GENERATION FUNNEL

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Mar 05, 2019

How businesses get their valued pool of prospective customers that eventually can be turned into paying clients is probably the most crucial part of any business development strategy. Lead generation includes a thorough process that, if done right, can bring spectacular results in a short duration. ...

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5 Steps to Successful Account Based Marketing 5 STEPS TO SUCCESSFUL ACCOUNT BASED MARKETING

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Feb 28, 2019

Account based marketing allows marketer to scale growth and revenue by generating marketing sourced deals 84% Marketers surveyed said that ABM provided significant benefits towards retaining and expanding existing client relationships.

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The 7 ABM Processes THE 7 ABM PROCESSES

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Feb 19, 2019

ABM is no longer optional – it’s a core element of a B2B go-to-market plan for those organizations looking to drive efficiency, capture big wins, increase sales, accelerate deals, and align Sales and Marketing. As the ABM discipline evolves, the processes that support account-level orche...

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The ABM Journey: Smooth Highway or Bumpy Ride? THE ABM JOURNEY: SMOOTH HIGHWAY OR BUMPY RIDE?

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Feb 17, 2019

The convergence of technology, data analytics and business needs has launched a major new
focus in B2B: Account-Based Marketing. You’ve seen countless articles, slide presentations and
more that provide loads of advice. So now is a good time to ask: Is ABM working yet for you?

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All you need to know about Account­ Based Marketing: The Burgeoning Sensation in the Realm of Marketing ALL YOU NEED TO KNOW ABOUT ACCOUNT­ BASED MARKETING: THE BURGEONING SENSATION IN THE REALM OF MARKETING

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Jan 18, 2019

If you have ever worked in either the marketing or the sales department, you must be no stranger to the friction running rampant between both divisions since time immemorial. They are hardly on the same page and businesses have to bear the brunt of it. Thanks to Account Based Marketing (ABM), which ...

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Account Based Marketing (ABM) Match Rates Explained ACCOUNT BASED MARKETING (ABM) MATCH RATES EXPLAINED

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Jan 08, 2019

According to RollWorks, there are four key metrics to keep in mind on your Account Based Marketing (ABM) journey: Total Match Rate, True Match Rate, Account Match Rate, Account Coverage. Check out the infographic below to get a better understanding of these metrics and decide which one might be the ...

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14 Visual Content Marketing Statistics to Know for 2019 14 VISUAL CONTENT MARKETING STATISTICS TO KNOW FOR 2019

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Jan 03, 2019

With social media trends leaning towards increasingly visual shifts - like Stories and AR tools, for example - the importance of utilizing effective visual elements continues to rise. If you want your content to stand out, you need to include effective images - but then the question is what is effec...

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B2B Account-Based Marketing What you really need to know B2B ACCOUNT-BASED MARKETING WHAT YOU REALLY NEED TO KNOW

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Jan 02, 2019

For anyone not actively involved, or at least considering account-based marketing (ABM) - you might be missing a trick. This type of marketing targets the most high-profile and high-value prospect organisations, then speaks to the decision-making units on a truly personal one-to-one basis.

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5 Killer Benefits of Account-Based Marketing 5 KILLER BENEFITS OF ACCOUNT-BASED MARKETING

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Jan 01, 2019

At its most basic, account-based marketing makes an account, rather than an individual lead–the main focus of the marketing and sales efforts. One of the benefits of account-based marketing is that it relies on analyzing data to identify the correct accounts to target, uses research to find th...

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ABM HITS AND HEADACHES ABM HITS AND HEADACHES

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Nov 30, 2018

It makes sense. When you narrow your marketing efforts to focus on a set of key target accounts, you open new levels of content personalization and email segmentation. ABM is far from foolproof, though. The concept only works if you target accounts that have a realistic chance of converting but are ...

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All of Facebook’s Ad Targeting Options ALL OF FACEBOOK’S AD TARGETING OPTIONS

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Nov 28, 2018

If you have heard anything about Facebook advertising, you know it’s extensive (and complicated). If you’ve ever been targeted by Facebook ads, you know it’s almost borderline stalky. And if you have ever tried Facebook advertising out for yourself, you know it’s efficient an...

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15 Most Challenging Tasks of Content Marketers 15 MOST CHALLENGING TASKS OF CONTENT MARKETERS

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Nov 21, 2018

Content marketers are expected to do a lot. But which of the long list of tasks modern marketers must check off their to-do lists are the most challenging? To gather information for this infographic, the folks at SEMRush and the Content Marketing Institute surveyed 1,884 people: content writers, con...

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ABM Market Map ABM MARKET MAP

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Nov 07, 2018

Our Market Map is unique, it places the ABM Strategist as the center of the universe and lines up the functional capabilities and their underlying technologies. This is about how people relate to technologies, not how technologies relate to other technologies.

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A six-step formula for lead generation on radio A SIX-STEP FORMULA FOR LEAD GENERATION ON RADIO

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Nov 01, 2018

According to the team at Ultimate Media, radio is an immediate medium with high engagement levels, with immediacy and engagement being two critical factors for any lead generation programme. Yet, radio has consistently failed to deliver quantifiable lead generation on a cost per acquisition basis. T...

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LEAD NURTURING BASICS: HOW YOU CAN TRANSFORM YOUR MARKETING LEAD NURTURING BASICS: HOW YOU CAN TRANSFORM YOUR MARKETING

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Oct 12, 2018

Under the right circumstances, most leads are qualified to buy from you. The caveat is, most are not be ready to buy from you now. If you’re appropriately targeting and generating leads, timing is the trick to keeping the conversions and sales coming. You need to keep your brand top-of-mind un...

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Demand Generation Definition DEMAND GENERATION DEFINITION

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Sep 26, 2018

Demand generation is a critical theoretical component of the 'new' marketing- a catch-all term for the kind digital marketing which relies on inbound techniques and new platforms, all underpinned by the 'Blue Ocean' strategy first popularised by W. Chan Kim and Renée Mauborgne...

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The do THE DO'S AND DON'TS AT ACCOUNT BASED MARKETING

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Sep 18, 2018

the ABM approach is obviously a good one because your client base is so narrow. Maybe you make medical devices only used by a certain surgical specialty, or a coffee bean roaster that will only handle small batches for independent cafes. But specialization isn’t the only way to hone your focus...

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Ways to Use SEO for Lead Generation WAYS TO USE SEO FOR LEAD GENERATION

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Sep 14, 2018

Lead generation is considered one of the most important aspects of digital marketing that in fact, most marketing professionals are increasingly shifting their objectives and tactics they employ just to ensure they get high-quality leads for their business. But as straightforward as the term may be,...

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2018 Findings: The State of Account Based Marketing 2018 FINDINGS: THE STATE OF ACCOUNT BASED MARKETING

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Aug 02, 2018

Account Based Marketing has disrupted the marketing game, raising the stakes for both Marketing and Sales. Marketing can no longer live at the top of the funnel and focus on the generation of qualified leads alone. In order to drive growth, Marketing and Sales need to work together throughout the bu...

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10 Captivating Statistics on Why You Need ABM Right Now 10 CAPTIVATING STATISTICS ON WHY YOU NEED ABM RIGHT NOW

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Jul 24, 2018

70% increase in opportunities using ABM programs, according to Gartner.

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ABM Best Practices: Selecting and Profiling High-Value Accounts ABM BEST PRACTICES: SELECTING AND PROFILING HIGH-VALUE ACCOUNTS

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Jun 25, 2018

If we peel back the many layers of an account-based marketing (ABM) strategy, we find that ABM simply means identifying a handful of potential companies that will likely have a huge impact on revenues, and then applying marketing programs uniquely suited to each individual account. But how exactly d...

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Lead Generation Infographic Linkedin LEAD GENERATION INFOGRAPHIC LINKEDIN

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Jun 19, 2018

Lead Generation Infographic lead generation infographic the real difference between lead generation and pipeline marketing free. lead generation infographic 5 facts you have to know about lead generation infographic. lead generation infographic LinkedIn lead generation infographic sprint marketing d...

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How Account-Based Marketing Can Help You Score More Business HOW ACCOUNT-BASED MARKETING CAN HELP YOU SCORE MORE BUSINESS

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Jun 09, 2018

Think about the ideal customer that you’d like to have. The type of customer that would add value to your startup bottom line. What does that person or company look like? What characteristics do they have? And why is your product or service a great fit for them? All these questions will help y...

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YOUR ABM SUMMER ROAD TRIP ITINERARY YOUR ABM SUMMER ROAD TRIP ITINERARY

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Jun 01, 2018

Summer can be a slow time of the year for marketers but 2019 planning starts up in September. If Account-Based Marketing is an initiative in your company, you can use that downtime to become an ABM champion within your company. Whether you’re just getting started or are an ABM road warrior, th...

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Account-Based Marketing In 5 Minutes Or Less ACCOUNT-BASED MARKETING IN 5 MINUTES OR LESS

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May 23, 2018

We’ve talked a lot about account-based marketing (ABM) recently and the general consensus around here is that it’s good for you, your brand, and your bottom line. There are a lot of tactics to juggle, inbound and outbound when building an ABM strategy, so here is a super condensed versio...

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HOW DO FACEBOOK ADS WORK? HOW DO FACEBOOK ADS WORK?

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May 21, 2018

Facebook is hands-down the most powerful and complete ad targeting platform in the world. With over 1.3 billion daily active users, who spend 1,500 minutes scrolling their feed each month. Brands utilizing Facebook Ads have the unmatchable ability to reach a massive online audience. In fact, native ...

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Account Based Marketing and GDPR: A Practical Guide. ACCOUNT BASED MARKETING AND GDPR: A PRACTICAL GUIDE.

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Apr 25, 2018

The EU is rolling out the new GDPR (General Data Protection Regulations) regulations to all 28 member states (including the UK), with it becoming effective on 25th May 2018. It will affect all organizations that control or process the data of EU citizens, so even if you're the company is based o...

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what does an account based marketing agency do? WHAT DOES AN ACCOUNT BASED MARKETING AGENCY DO?

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Mar 07, 2018

Six & Flow flip the funnel on its head. We define target accounts, build strategies to that help with their challenges and drive high value leads back into your sales process.

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10 REASONS TO ATTEND THE ABM INNOVATION SUMMIT 10 REASONS TO ATTEND THE ABM INNOVATION SUMMIT

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Mar 07, 2018

ABM is taking the B2B world by storm, and more and more marketers are looking to move beyond the “why” and really understand the “how.”  If you’re ready to move past the basics and get real about ABM, then join us and over 1000+ marketers for the 2018 edition of th...

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HOW ACCOUNT BASED MARKETING IS REVOLUTIONISING B2B HOW ACCOUNT BASED MARKETING IS REVOLUTIONISING B2B

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Mar 07, 2018

According to Philip Kotler, ‘The Father of Modern Marketing’, it costs 5 to 10 times more to acquire a new customer than it does to retain an existing one. Account Based Marketing is the closest you can come to sell to your existing customers. You already have a relationship with an indi...

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Target Selection in Account-based Marketing ABM TARGET SELECTION IN ACCOUNT-BASED MARKETING ABM

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Feb 21, 2018

The idea of ABM is straightforward: Select a list of companies to target and then pursue each as a “market of one” with messaging and campaigns that are targeted specifically to that organization. In the early days of ABM, marketers would focus on five to 10 very large accounts, but that...

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11 Personalization Tactics to Boost Your ABM 11 PERSONALIZATION TACTICS TO BOOST YOUR ABM

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Jan 31, 2018

For B2B companies selling into enterprises with multiple stakeholders, account-based marketing (ABM) presents an opportunity to not only increase the value of a sale, but also speed up the process. By engaging with multiple decision-makers and purchase influencers at the same company, ABM aims to pr...

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B2B Content Marketing Trends in 2018 B2B CONTENT MARKETING TRENDS IN 2018

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Jan 11, 2018

2018 has just begun – and as usual, the most-savvy content marketers are on their toes once again, not wanting to miss any of the latest trends that soon may become the new industry standard. In the B2B landscape, it is no secret that content marketing has become an ever-important strategy, es...

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Data Decay & B2B Database Marketing DATA DECAY & B2B DATABASE MARKETING

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Jan 05, 2018

Data decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an or...

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How Powerful Is Instagram Influencer Marketing? HOW POWERFUL IS INSTAGRAM INFLUENCER MARKETING?

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Dec 27, 2017

Due to lack of transparency inherent within the influencer marketing industry, advertisers have been unable to assess the role that Instagram is playing in the market. However, based on our research, we found that influencer marketing on Instagram alone will generate over $1 billion by the end of 20...

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Social Media Trends For 2018 SOCIAL MEDIA TRENDS FOR 2018

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Dec 15, 2017

Social Media has changed the way we talk to our friends and family. And it has changed the way we do business whether we are the customer or we own a business. And certainly, those in business must keep an eye on trends. How you reach your customer-base now, can become outdated with remarkable speed...

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2018 Digital Marketing Trends and Statistics 2018 DIGITAL MARKETING TRENDS AND STATISTICS

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Dec 03, 2017

2018 is just around the corner! Stay up to date on the latest digital marketing trends, from content marketing to machine learning, and data analytics.

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The Rise of Account-Based Marketing Timeline THE RISE OF ACCOUNT-BASED MARKETING TIMELINE

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Nov 30, 2017

Don Peppers and Martha Rogers published their seminal book, The One to One Future, which revolutionizes marketing. CSC launches full-court press pursuit marketing, lands two highly visible 10-year outsourcing contracts worth approximately $170 million

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Google AdWords Changes in 2018 GOOGLE ADWORDS CHANGES IN 2018

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Nov 14, 2017

At Google Marketing Next, Google introduced the “Landing Pages” page to help users see how their landing pages are performing. This feature was rolled out in the new AdWords experience. These pages show which URLs in a user’s account are mobile-friendly, which ones are driving the ...

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6 Hottest B2B Social Media Marketing Trends in 2017 6 HOTTEST B2B SOCIAL MEDIA MARKETING TRENDS IN 2017

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Nov 13, 2017

The social media has greatly shaken up the world of digital marketing in 2016. Suddenly, a lot of marketers across the globe have become so obsessed with the idea of connecting and engaging with their audience through social media sites. And with billions of users worldwide, there can be no doubt th...

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ACCOUNT-BASED MARKETING ACCOUNT-BASED MARKETING

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Oct 25, 2017

ABM tactics take effort, although agencies that have a marketing automation platform in place can accomplish several of these easily. Marketing automation enables hyper-personalization using dynamic emails and landing pages and includes campaign tracking and analytics, etc. Platforms with a built-in...

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Omnichannel: The Secret to Digital Advertising Success OMNICHANNEL: THE SECRET TO DIGITAL ADVERTISING SUCCESS

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Oct 24, 2017

We often hear the terms "multichannel marketing" and "omnichannel marketing," and in the past we have explored the differences between those two strategies. Today, we'll focus on the omnichannel approach, which—when done well—creates a multifaceted yet seamless cu...

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The New Rules of Targeted Mobile Advertising THE NEW RULES OF TARGETED MOBILE ADVERTISING

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Oct 18, 2017

Brands that adopted hyper-targeted mobile strategies early in the mobile revolution are familiar with the mobile marketing arena  geo targeting, beacons, mobile search, and native advertising strategies included. But the rules have changed in 2018  and for brands that are looking to improv...

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Insights from the 2018 B2B Content Marketing Trends Report INSIGHTS FROM THE 2018 B2B CONTENT MARKETING TRENDS REPORT

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Oct 18, 2017

The 2018 B2B Content Marketing Trends Report found a positive correlation between companies using content marketing and their overall success. The report found an 18 percentage point year-over-year increase (from 62% to 80%) in respondents focused on using content marketing to build their audience, ...

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The ABM Planning Checklist THE ABM PLANNING CHECKLIST

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Oct 10, 2017

Planning for a successful Account-Based Marketing (ABM) initiative requires much more than simply investing in new software and asking the sales team for a list of top target accounts. Proper ABM planning demands painstaking account selection, a clear consensus, and buy-in amongst internal stakehold...

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8 B2B Social Media Tips to Boost Holiday Engagement 8 B2B SOCIAL MEDIA TIPS TO BOOST HOLIDAY ENGAGEMENT

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Oct 09, 2017

Last year, sales during the holiday season represented up to 30.1% of annual revenues in some consumer-focused segments. That’s why Q4 tends to be a make-or-break quarter for B2C companies. But the holiday season isn’t only for B2C firms. It’s also an ideal time for B2B companies t...

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12 Reasons to Boost Your B2B Content Marketing in 2017 12 REASONS TO BOOST YOUR B2B CONTENT MARKETING IN 2017

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Oct 05, 2017

Here are 12 solid reasons B2B content marketing is still holding strong, only coming in as the second most important initiative to measuring ROI, according to CMO’s of some of the largest tech brands.

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Where B2B Marketers Turn When the Easy Road Ends WHERE B2B MARKETERS TURN WHEN THE EASY ROAD ENDS

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Oct 04, 2017

Marketing in B2B technology used to be easy and dare I say--almost always predictable. But there are major changes happening in the B2B marketing landscape, disrupting our once reliable marketing strategies.As B2B marketers, we’re up against:Customer communication channels that have exploded i...

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The 2017 State of Pipeline Marketing Report THE 2017 STATE OF PIPELINE MARKETING REPORT

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Oct 03, 2017

How are B2B Marketers driving revenue? That’s the ultimate question we answered in the 3rd annual State of Pipeline Marketing Report, through a variety of questions surrounding Marketing in 2017.

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How to Create Content for Your ABM Strategy HOW TO CREATE CONTENT FOR YOUR ABM STRATEGY

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Sep 20, 2017

You’ve probably heard of account-based marketing (ABM) by now. and you may be considering if it’s right for your organization, or already be implementing an ABM strategy. But whether you’re just starting to evaluate ABM or are a well-trained expert, you still have to drive awarenes...

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12 Different Types of Advanced Marketing Content 12 DIFFERENT TYPES OF ADVANCED MARKETING CONTENT

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Sep 18, 2017

For any business with an inbound marketing plan, the blog is typically the backbone of its content strategy. Aside from just blogging, however, it’s crucial that businesses create advanced content to drive their lead generation strategy and to add some differentiation to all the blog content. ...

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Account Based Marketing in Numbers ACCOUNT BASED MARKETING IN NUMBERS

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Sep 16, 2017

If you read our previous blog post, you should have a considerable amount of knowledge on Account Based Marketing (ABM). Previously, we focused on the buzz around Account Based Marketing and how B2Bs are increasingly attracted towards it. If you are one of the 84% of companies that believe ABM provi...

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6 VIDEO MARKETING TRENDS THAT COULD BE GAME CHANGERS 6 VIDEO MARKETING TRENDS THAT COULD BE GAME CHANGERS

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Aug 28, 2017

As it becomes more and more apparent that 2016 is the year of the video with Facebook making a huge push towards video content, Snapchat growing at an astronomical rate, and Instagram introducing video-sharing features the future of video is an interesting one. How does it affect your marketing and ...

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Ideas for Creating Good Quality Infographics for B2B Marketing IDEAS FOR CREATING GOOD QUALITY INFOGRAPHICS FOR B2B MARKETING

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Aug 23, 2017

Content marketing for B2B has a life of its own. The combination of whitepapers, e-newsletters, podcasts, videos, and social media brings with it a variety of mediums in which customers can be reached. Marketers have an abundance of resources at their disposal, and even more so in an age of advanced...

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The Future Video Marketing Strategy 2018 THE FUTURE VIDEO MARKETING STRATEGY 2018

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Aug 20, 2017

Who says small businesses and start-ups cannot compete with the big dogs? It is true that the deep pockets of big corporations have access to the best digital marketing agencies. But that does not bode an ill fate for small businesses and start-ups. Most start-ups and small businesses do not have to...

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Leveraging Emotions in B2B Marketing on LinkedIn LEVERAGING EMOTIONS IN B2B MARKETING ON LINKEDIN

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Aug 16, 2017

After recently adding video ads to its suite of marketing tools, LinkedIn’s now looking to highlight the value of the option, with a new report showing how video content, in particular, can be hugely influential in one of the platform’s key areas of focus – B2B interactions. And ac...

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B2B vs. B2C Social Strategy B2B VS. B2C SOCIAL STRATEGY

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Aug 04, 2017

Social advertising allows you to effectively reach people on social platforms, both in their personal and their professional lives. Whether your brand desires to advertise to B2C or B2B, social platforms can return strong ROI when you have the right strategy. Let’s take a look at this Infograp...

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CONTENT MARKETING STATISTICS AND TRENDS, BY POINTVISIBLE CONTENT MARKETING STATISTICS AND TRENDS, BY POINTVISIBLE

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Jul 12, 2017

Ever feel overloaded when you try to find informative articles about content marketing? That’s where visual content comes in––you’re able to digest a lot of information quickly, which makes it easier to sift through the massive number of content marketing resources on the Int...

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Top E-commerce Trends 2017 TOP E-COMMERCE TRENDS 2017

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Jul 09, 2017

1. Programmatic advertising Programmatic advertising allows you to better appeal to users through personalized content. You’ll be able to show the right content at the right time for every lead.  2. Automated marketing Automated marketing allows you to tailor your offers and landing pages...

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Why Social Media Is the Best Thing to Happen to Marketing Automation WHY SOCIAL MEDIA IS THE BEST THING TO HAPPEN TO MARKETING AUTOMATION

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Jun 13, 2017

A marketing automation platform can be one of your most helpful technologies. Those platforms allow marketers to score, nurture, and attribute leads, and brands that use marketing automation on average register a 68% increase in customer engagement and a 77% increase in conversions, according to an ...

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The Most Important B2B Digital Marketing Statistics 2018 THE MOST IMPORTANT B2B DIGITAL MARKETING STATISTICS 2018

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Jun 01, 2017

It’s relatively easy to find B2C digital marketing trends to inspire your consumer-targeted strategy. But much harder for B2B companies to discover what they should be doing to maximize their marketing efforts. Luckily: Bubblegum Search have pulled together some of the most important emails, c...

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7 lessons from the 2017 B2B Marketing Leaders Forum 7 LESSONS FROM THE 2017 B2B MARKETING LEADERS FORUM

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May 30, 2017

The 2017 B2B Marketing Leaders Forum ran from 14-16 May at Sydney’s Doltone House Jones Bay Wharf. 275+ CMOs and senior B2B marketers gathered for key insights into how to turn their departments into revenue-generating machines and drive their businesses forward in a fast-evolving landscape.

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The Top 8 Ways B2B Brands Are Reaching Customers in 2017 THE TOP 8 WAYS B2B BRANDS ARE REACHING CUSTOMERS IN 2017

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May 22, 2017

"Being a B2B marketer is a piece of cake," said no one, ever. "A real walk in the park. Easy-peasy." The truth is, no marketer has it easy but sometimes, it seems like B2B marketers have it especially tough. Their work doesn't always get the same kind of spotlight that B2C ma...

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THE VALUE OF INFOGRAPHICS IN B2B MARKETING THE VALUE OF INFOGRAPHICS IN B2B MARKETING

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Apr 17, 2017

The most powerful infographics do more than simply present information; they can telegraph a complex story in simple visual terms to a broad range of audiences in creative and engaging ways. In B2B marketing, the allure of infographics is especially strong. The customer journey can be long and arduo...

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Content Marketing Strategy CONTENT MARKETING STRATEGY

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Apr 14, 2017

The Online Marketing Institute is focused on providing you with the latest insights into digital marketing. Illustrations are a simple and exciting way to educate, so in the spirit of practicing what we preach, we've created an infographic to simplify the complex domain that is content marketing...

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16 Killer Content Marketing Ideas For Products Vs Services 16 KILLER CONTENT MARKETING IDEAS FOR PRODUCTS VS SERVICES

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Apr 09, 2017

If you’re marketing your business with the content, you need to create the right content! The kind that will draw prospects, and help them know, like, and trust your business. According to this infographic, your content will vary if you’re selling products vs. services. Makes sense! My k...

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How To Market To Different Generations On Social Media HOW TO MARKET TO DIFFERENT GENERATIONS ON SOCIAL MEDIA

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Mar 29, 2017

With the number of worldwide social media users predicted to reach a record 2.51 billion this year, marketers need to get their approach right when it comes to social media. Each generation interacts with social media in different ways, so it’s important to know who you’re targeting.

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10 REASONS TO CELEBRATE ACCOUNT-BASED MARKETING 10 REASONS TO CELEBRATE ACCOUNT-BASED MARKETING

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Mar 03, 2017

If you are in B2B marketing and don’t know about SiriusDecisions, then you are missing out. I’d highly recommend following Megan Heuer on Twitter. Before we get into 10 reasons why B2B companies can’t live without account-based marketing, here’s a little about more about Mega...

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A Battle-Tested Process For Account-Based Sales Success A BATTLE-TESTED PROCESS FOR ACCOUNT-BASED SALES SUCCESS

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Feb 22, 2017

What is the best account-based sales routine out there? We gathered and tested data-driven processes from sales innovation leaders such as TOPO, Trish Bertuzzi and Engagio to find out. The results are listed below.

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B2B LEAD GEN BY THE NUMBERS B2B LEAD GEN BY THE NUMBERS

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Feb 17, 2017

In this infographic created by designer Vince Lim, learn the top challenges and opportunities in B2B lead gen we uncovered in our annual survey.

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20 Steps to Take After Your B2B Event to Ensure Future Success 20 STEPS TO TAKE AFTER YOUR B2B EVENT TO ENSURE FUTURE SUCCESS

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Feb 15, 2017

All that hard work paid off, and your B2B event was a success! Now what? There's no time to rest on your laurels. Post-event follow up is key to ensuring your attendees' experiences are stellar. An infographic by the agency, an experiential and event marketing company, highlights 20 steps to...

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The Hottest B2B Content Marketing Trends in 2017 THE HOTTEST B2B CONTENT MARKETING TRENDS IN 2017

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Feb 06, 2017

2017 is fast approaching and it’s a time for us to ramp up our game in the content marketing arena. With the ever-changing landscape of content marketing, keeping up with the latest techniques and tools has become imperative, that is why more and more companies are now brainstorming to make th...

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4 Best B2B Lead Generation Channels 4 BEST B2B LEAD GENERATION CHANNELS

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Jan 18, 2017

In marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.

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What is affiliate marketing? WHAT IS AFFILIATE MARKETING?

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Jan 18, 2017

The infographic was created as part of a comprehensive article on affiliate marketing. We run a website that is based around digital marketing and entrepreneurship and regularly posts articles on these topics. The infographic in question features a simple, clutter-free design and displays a ste...

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The Hottest B2B Content Marketing Trends in 2017 THE HOTTEST B2B CONTENT MARKETING TRENDS IN 2017

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Jan 03, 2017

Another year has gone by but the content marketing landscape remains busy today. As we welcome the year 2017, there goes again the trends and shifts that every content marketer expects to take place in the industry this year and forward. From new tools to shift goals and objectives, it is very evide...

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Content Marketing Meet Content Selling CONTENT MARKETING MEET CONTENT SELLING

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Dec 31, 2016

Earlier this week we published a byline called “Content Marketing, Meet Content Selling”. The piece looked at an interesting trend: increasingly sales teams are relying on content as a powerful tool to advance the sales process. And they are learning the lessons gained from Content Marke...

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How Offline and Online Marketing Can Work Together HOW OFFLINE AND ONLINE MARKETING CAN WORK TOGETHER

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Dec 27, 2016

This infographic compares the strengths and weaknesses of offline vs. online marketing. You just might reevaluate your spend after reading this.

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Digital Marketing Strategy in 11 Steps DIGITAL MARKETING STRATEGY IN 11 STEPS

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Dec 12, 2016

There is certainly no shortage of digital marketing channels. This is why it’s more important than ever to focus your efforts. This infographic by author and entrepreneur, Adnan Chaudury, shows marketers how to be smart with their channel strategy.

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6 Infographics to Help You Stay On Top of 2016 B2B Content Marketing Trends 6 INFOGRAPHICS TO HELP YOU STAY ON TOP OF 2016 B2B CONTENT MARKETING TRENDS

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Nov 29, 2016

As you look back on last year's performance and look forward to what you need to accomplish next year, it's important to understand and adapt to industry trends. After all, missing a wave doesn't just mean that you didn't get ahead it means that you got left behind. Here are some gre...

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A Deep Dive: 5 Answers to the Most Common Lead nurturing questions A DEEP DIVE: 5 ANSWERS TO THE MOST COMMON LEAD NURTURING QUESTIONS

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Nov 04, 2016

As marketers, we work hard to create leads. We write and design hoards of engaging content, we optimize our delivery channels down to the smallest of details, and we target everything for just a small segment of perspective buyers.It’s surprising, then, that so many marketing qualified leads (...

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ABM Infographic ABM INFOGRAPHIC

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Sep 22, 2016

We have broken down the benefits and technicalities of Account Based Marketing for you. Check out our latest infographic to learn how ABM can benefit your company.

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Personalization Across the B2B tech customer journey PERSONALIZATION ACROSS THE B2B TECH CUSTOMER JOURNEY

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Aug 16, 2016

While it’s been argued that the traditional marketing funnel is dead and that buyers do not flow linearly through discrete stages, the stages of the funnel do help us think about the unique needs that buyers face at different points in their journeys. When we look at the buyer’s journey ...

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Top 10 Free Infographic Directories and Submission Tips TOP 10 FREE INFOGRAPHIC DIRECTORIES AND SUBMISSION TIPS

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Aug 09, 2016

Infographics are simply the best way to turn text content into exciting visual masterpieces. Businesses and brands love to use infographics to get their messages portrayed through colorful and engaging visuals to their target audiences. Internet users around the world love to read infographics becau...

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LinkedIn for B2B Lead Generation: Why, When, and How LINKEDIN FOR B2B LEAD GENERATION: WHY, WHEN, AND HOW

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Jul 01, 2016

In a B2B setting, social media isn’t exactly top of mind when it comes to lead generation activities. Companies are more likely looking to things like gated content, newsletter subscriptions, webinars, and other website-based content to produce leads. That being said, social media shouldn&rsqu...

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The Alternative Future for the B2B Salesperson THE ALTERNATIVE FUTURE FOR THE B2B SALESPERSON

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May 20, 2016

Have the changes in buyer behavior and the introduction of inbound marketing put B2B salespeople out of a job? Not quite. Granted they may not have the same approach to their role as before, but with simple changes, they can now perform better than ever.

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7 Stats that Says Email Marketing is the BEST Among Other Channels 7 STATS THAT SAYS EMAIL MARKETING IS THE BEST AMONG OTHER CHANNELS

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Apr 16, 2016

Today, there are a couple of marketing channels that we could choose from. These lead generation strategies include: Content Marketing, SEO, Social Media Marketing, and the old fashion but still kicking telemarketing. But among these options, Isn’t EMAIL MARKETING the BEST strategy to invest i...

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15 Noteworthy Statistics About B2B Marketing Automation 15 NOTEWORTHY STATISTICS ABOUT B2B MARKETING AUTOMATION

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Apr 16, 2016

B2B companies are realizing the true value of marketing automation platforms (MAPs); over half (53%) of B2B Fortune 500 companies use MAPs a 112% increase from 2013. This infographic from Mystique Brand Communications highlights 15 stats that evaluate the growing importance of marketing automation w...

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ACCOUNT BASED MARKETING FRAMEWORK ACCOUNT BASED MARKETING FRAMEWORK

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Apr 06, 2016

Account-Based Marketing is used by B2B marketers to identify and target the accounts they value the most. ABM solutions typically include account-based data and technology to help companies attract, engage, convert and then measure progress against customers and prospects. The first step to implemen...

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What is Inbound Marketing? WHAT IS INBOUND MARKETING?

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Mar 22, 2016

Traditional marketing techniques involve ads such as commercials, billboards, and direct mail which can be costly and difficult to measure. Since your message is going out to all sorts of people who might not want your product or are not ready to buy, traditional marketing can be like taking a shot ...

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Digital marketing DIGITAL MARKETING

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Mar 18, 2016

We’re delving into the often hectic and invariably unpredictable world of digital marketing in our newest ‘infographic of the week’, courtesy of MDG Advertising (full infographic below). Digital is an all-encompassing and often frustrating word in B2B. I’m sure marketers are ...

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Account Based Marketing Roadmap ACCOUNT BASED MARKETING ROADMAP

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Mar 16, 2016

See the four steps that Overdrive Interactive uses to ensure success in our clients' Account Based Marketing programs. With an explanation for each stop along the way, this ABM infographic will show you the critical components companies need to succeed using a steady-state ABM program.

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B2B SEO vs B2C SEO strategies: What B2B SEO VS B2C SEO STRATEGIES: WHAT'S THE DIFFERENCE?

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Feb 05, 2016

SEO agencies usually handle both B2B and B2C accounts, but B2B marketers know they should be handled differently. Indeed a B2B SEO campaign follows a sector-specific strategy, and often a much longer sales process. Because there are essential differences between the sales and purchase processes, an ...

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B2B Marketers See the Promise of Programmatic B2B MARKETERS SEE THE PROMISE OF PROGRAMMATIC

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Jan 08, 2016

When we started this six-part series on programmatic advertising, we wanted to share evidence why this emerging advertising strategy was becoming so popular. We wanted to tell you why it made targeting more effective, how it helped deliver scale and why it is such a cost-effective way to drive resul...

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5 Brilliant Best Practices for Lead Nurturing 5 BRILLIANT BEST PRACTICES FOR LEAD NURTURING

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Nov 06, 2015

This post originally appeared on our blog in April 2013. We've updated the post to reflect more current information. Feel free to share this infographic with your networks!Marketers, the Internet might not be your friend after all. It’s changed the way that consumers shop for products, whi...

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How to Create the Perfect Lead Generation Form HOW TO CREATE THE PERFECT LEAD GENERATION FORM

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Sep 01, 2015

Marketers spend billions of dollars and thousands of hours each year developing compelling content, search-optimizing websites and blogs, fine-tuning their ad targeting, and engaging with influencers and prospects on social media. While these activities serve a number of purposes establishing though...

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Infographic – Planting a Seed & Nurturing a Lead INFOGRAPHIC – PLANTING A SEED & NURTURING A LEAD

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Feb 06, 2015

As important as lead generation is, it’s just the beginning of a longer and more complicated sales process. A fresh lead is just being introduced to your company and its offering. In general, these leads need time to do their homework before they start talking numbers and deals.Issues arise wh...

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Inbound Marketing Basics INBOUND MARKETING BASICS

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Feb 05, 2015

Inbound marketing is the opposite of what you may have experienced in the past (unless you literally grew up living under a rock). Marketing in the past relied more on advertising and getting into your potential customer’s “space” when he was looking for you, and in some cases when...

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The Evolution of Modern B2B Marketing THE EVOLUTION OF MODERN B2B MARKETING

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Nov 19, 2014

One might argue that it started with a single invention — Johannes Gutenburg’s printing press in 1450. Gutenburg’s invention made mass printing possible. As a result, print advertising was born. Some think that the B2B marketing industry didn’t really take off until the landl...

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Social Strategy for Modern B2B Marketers SOCIAL STRATEGY FOR MODERN B2B MARKETERS

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May 13, 2014

What are you doing to leverage social media to grow your B2B business? Content not effective. 91% of B2B marketers use content marketing. But just 36% say they are effective at it.

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How Location-Based Marketing Delivers Ads To In-Store Shoppers HOW LOCATION-BASED MARKETING DELIVERS ADS TO IN-STORE SHOPPERS

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Feb 10, 2014

Imagine a shopper in a store getting a coupon delivered to their phone for a product, because a marketer knows they’re actually shopping. It’s not just future fiction. It’s part of the growing proximity and micro-location targeting that’s already happening now. The folks from...

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THE FUTURE OF SOCIAL MEDIA & DESTINATION MARKETING THE FUTURE OF SOCIAL MEDIA & DESTINATION MARKETING

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Sep 23, 2013

In this infographic we examine the power of social media in the tourism industry. Social media is a powerful tool for consumers planning trips and can be an even more effective tool for destination marketers striving to drive new visitors. In this infographic we highlight the buying process for the ...

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A Guide To Facebook Page Post Ads A GUIDE TO FACEBOOK PAGE POST ADS

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May 23, 2013

Feeling confused about Facebook ads? Just understanding one type, Page Post Ads, might seem overwhelming. But the infographic below from the people at Ampush takes you through the type of Page Post ads that can be done, from photos posts, video posts, link posts and text posts — plus “un...

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Top B2B Marketing Strategies TOP B2B MARKETING STRATEGIES

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Jul 17, 2012

Online marketing has become more and more competitive these day. In such competition, it is important to devise a proper B2b strategies to get the best outcome. There are several strategies which can be done in order to market online. Some of them include email marketing, social media marketing, mar...

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THE CONTENT MARKETING LANDSCAPE THE CONTENT MARKETING LANDSCAPE

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Oct 09, 2011

There are plenty of infographics that provide a comprehensive look at the content marketing space (Curata put together a great one here) — and many have done a very good job at it — but what we’re doing is a bit different. The following infographic maps out companies in the space, ...

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Capturing the value beneath the surface CAPTURING THE VALUE BENEATH THE SURFACE

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Top performers report key behaviors that help them capture greater value from their mobile initiatives

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Get Ready for a New Era of HR GET READY FOR A NEW ERA OF HR

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Competition for talent is increasing, skills shortages are worsening and social recruiting tools are making it easier than ever for faculty and staff to change jobs. HR leaders must align their human capital management, data and talent strategies around these trends in order to create great employee...

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Content Marketing Is King CONTENT MARKETING IS KING

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Marketers everywhere are using content to build their brands. Articles, blogs, videos, whitepapers, infographics, and images—content marketing is leading the way for digital marketers hoping to drive brand awareness and customer engagement.

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A Guide to Marketing Genius Content Marketing A GUIDE TO MARKETING GENIUS CONTENT MARKETING

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Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and...

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NURTURE — SEGMENT —ELECTRIFY YOUR LEADS NURTURE — SEGMENT —ELECTRIFY YOUR LEADS

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How do you maximize the value of the sales leads you generate? Nurture them. How do you maximize your lead nurturing? Apply an audience segmentation strategy to it. See emedia’s infographic on lead nurturing and the value of audience segmentation. Learn:  Just how much revenue lift audien...

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Response Capture Nurture Campaign RESPONSE CAPTURE NURTURE CAMPAIGN

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Use this fully-tested automation program template to build an effective lead nurture campaign in your marketing automation system. The design helps you to deliver content around your buyer’s top three pain points and ensures you’re sending the right content for each stage of the A.C.T. b...

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Why Leads Need Nurturing WHY LEADS NEED NURTURING

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Marketers: You’ve worked your tail off to earn those inbound leads, but statistics say only 25% of leads are legitimate and should pass to sales. A full 50% are indeed qualified, but not yet ready to buy. So now what? Want more leads for less? Want warmer leads that make bigger purchases? Nurt...

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Facebook  Ad Specifications & dimensions FACEBOOK AD SPECIFICATIONS & DIMENSIONS

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We all know Facebook is awesome for advertising — but SO many people don’t know how to use it properly! The biggest problem? Following Facebook’s exact specifications! That’s why WebpageFX created this infographic about the exact specifications advertisers need to follow on F...

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Shark Infographic SHARK INFOGRAPHIC

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2015 is right around the corner and with our new Social Media Infographic, Social Media Marketing Simplified, you'll find a a simplified understanding and strategy to get the most out of your social media marketing. The Infographic organizes social media marketing into four, easy to understand m...

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Why Business Blogging Matters in B2B Lead Gen WHY BUSINESS BLOGGING MATTERS IN B2B LEAD GEN

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Blogging is an essential component of your B2B lead generation strategy, whether you’re doing inbound marketing, outbound marketing, pure telemarketing, or a hybrid of all of these. This infographic helps explain why.

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Operation ABM: Top-Secret Tricks to Creating Content for Your Target Accounts OPERATION ABM: TOP-SECRET TRICKS TO CREATING CONTENT FOR YOUR TARGET ACCOUNTS

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Whether you're just starting to investigate an account-based marketing (ABM) strategy or are a well-trained expert, you still have to drive awareness and engagement with today's bombarded buyers. You may have used content in other marketing missions, but with a few key techniques, you can cr...

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Inbound Marketing: How Today INBOUND MARKETING: HOW TODAY'S MARKETER CAN BE SUCCESSFUL

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Your leads have likely become immune to marketing messaging. They’re doing their own research and educating themselves on every version of your solution in the marketplace, which is why it’s so important to put your resources out there and enable prospects to come to you. That is what in...

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Content Land: Find the Best Type of Visual for Your Objectives and Content CONTENT LAND: FIND THE BEST TYPE OF VISUAL FOR YOUR OBJECTIVES AND CONTENT

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Content marketing is a mix of art and science, and as such, always presents opportunities for fine-tuning and mastering the craft. As buyer expectations rise and new mediums emerge, even tried-and-true strategies may not continue to be evergreen.

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Live Stream Like a Pro: How to Captivate Your Audience and Broadcast Your Brand with Live Video LIVE STREAM LIKE A PRO: HOW TO CAPTIVATE YOUR AUDIENCE AND BROADCAST YOUR BRAND WITH LIVE VIDEO

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With the rapidly improving quality of smartphone cameras and data networks, live streaming is taking over as an exciting and accessible new way for brands to connect with their audiences. Whether it's uncut footage on the go or produced in a studio, live streaming offers a unique interactive exp...

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2016 Facebook Ad Template 2016 FACEBOOK AD TEMPLATE

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Uses: Achieve better results with every Facebook ad you create. Write effective, engaging content for your Facebook marketing campaign. Stop having to re-learn Facebook’s advertising as ads placement changes. Learn the most effective words to use on Facebook to win new customers. About the Fac...

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Gain Insight Into Your Customers With a Customer Journey Map GAIN INSIGHT INTO YOUR CUSTOMERS WITH A CUSTOMER JOURNEY MAP

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Are you having trouble deciding what direction your marketing content should be taking? You may be in need of a customer journey map. Customer journey maps help to eliminate the low priority ROI choices that are clouding your vision. It also helps to define a company’s relationship to it&rsquo...

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Infographic Design Template INFOGRAPHIC DESIGN TEMPLATE

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Optimize your title by including a relevant keyword phrase that will help to optimize your infographic for the search engines and direct the attention of your target audience most efficiently.

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"How To" blog post that follows the proven formatting style "HOW TO" BLOG POST THAT FOLLOWS THE PROVEN FORMATTING STYLE

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After you create the marketing soul for your post, you can start creating the actual content. How will you establish credibility with your audience so they will take the action you want? The introduction should introduce a problem that your audience has and empathize with them on it. When all else&n...

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Social Media Cheat Sheet SOCIAL MEDIA CHEAT SHEET

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Trying to create the perfect look for your social media profiles can be quite frustrating if you do not know the standards for each individual platform. All of the major social media platforms have different sizes, and they all treat image cropping and focus differently for social media image sizes....

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21 New Rules of Content Marketing 21 NEW RULES OF CONTENT MARKETING

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Your content marketing strategy should adapt to your target and industry. Some types of contents can be used by all companies, others are more suitable for certain domains. In the end, the secret is thinking about who you want to be found by, and giving them what they are looking for.

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10 Tips for the Perfect LinkedIn Profile 10 TIPS FOR THE PERFECT LINKEDIN PROFILE

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To optimise your B2B lead generation efficiency, create business and representative profile pages that clearly articulate the value of your company’s solutions. Many buyers scour LinkedIn looking for providers of solutions that resolve critical business problems. For a modest fee, you can get ...

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The Future of Proximity & Micro-Location Marketing THE FUTURE OF PROXIMITY & MICRO-LOCATION MARKETING

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Reach Potential Customers in the Right Place at the Right Time “Location, location, location” was once only a mantra in real estate, but it’s found a new home in marketing as brands tighten their targeting on in-store shoppers. With the ubiquity of mobile devices and advances in lo...

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ABM SUCCESS STORY The effectiveness of Activate ABM and Surging Accounts ABM SUCCESS STORY THE EFFECTIVENESS OF ACTIVATE ABM AND SURGING ACCOUNTS

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Madison Logic was one of these vendors, and we built a powerful surging account based marketing program for Offerpop driven by our audience data. Our performance exceeded that of the other vendors. The breakdown of the program we built and the results are below.

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The Evolution of Lead Nurturing THE EVOLUTION OF LEAD NURTURING

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Online marketing makes it possible to use automated programs to do a better job of cultivating your leads. Automated programs are easy to set up, and allow you to replicate your best marketing campaign using fewer resources and less effort.

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Azalead Account Based Marketing Software AZALEAD ACCOUNT BASED MARKETING SOFTWARE

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We have broken down the benefits and technicalities of Account Based Marketing for you. Check out our latest infographic to learn how ABM can benefit your company.

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THE ABCS OF LEAD GENERATION THE ABCS OF LEAD GENERATION

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Everything you need to know about the process of identifying who is interested in your products and nurturing them.

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The Remarketing Report – Q3 2016 THE REMARKETING REPORT – Q3 2016

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It’s that time again! Here’s our latest infographic with the key cart abandonment stats from the last quarter – featuring, for the first time, figures for the iGaming and Financial Service industries. This quarter we focus on the reasons people abandon their shopping cart with some...

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The Remarketing Report – Q2 2016 THE REMARKETING REPORT – Q2 2016

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Our latest infographic summarizing the key shopping cart and booking abandonment stats from around the world in the last quarter. Taken from a consolidation of results from over 500 global brands, our quarterly remarketing report looks at all the key cart abandonment and remarketing stats from April...

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The Remarketing Report – Q1 2016 THE REMARKETING REPORT – Q1 2016

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Our latest infographic summarizing the key shopping cart and booking abandonment stats from the last quarter and corresponding email, on-site and SMS remarketing rates. Taken from a consolidation of results from over 500 global brands, our quarterly remarketing report looks at all the key cart aband...

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The Remarketing Report – Q4 2016 THE REMARKETING REPORT – Q4 2016

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Our latest infographic summarizing the key shopping cart and booking abandonment stats from the last quarter and corresponding email and on-site remarketing rates. Taken from a consolidation of results from over 500 global brands, our quarterly remarketing report looks at all the key cart abandonmen...

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The Retailer’s Guide to Remarketing THE RETAILER’S GUIDE TO REMARKETING

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A great infographic revealing the opportunity remarketing represents for retailers across the globe. With 1.15 billion digital consumers flocking online to shop, thing’s are shaping up to what looks like a promising future for global e-commerce. But with the increase in sales, also comes a ris...

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ASSOCIATION VISITOR RETARGETING ASSOCIATION VISITOR RETARGETING

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When you advertise on an association’s website, your message doesn’t have to stop there. Even when visitors leave the site, you can keep building brand awareness by showing your ad to them on their favorite sites across the web – and this infographic shows you how.

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WEBSITE RETARGETING WEBSITE RETARGETING

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When a visitor leaves your site, it might seem like your time to influence them is up – but with website retargeting, that’s not the case. Our technology puts your message in front of potential buyers on personal and professional sites they visit after leaving yours, and this infographic...

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Account-Based Marketing [Infographic] ACCOUNT-BASED MARKETING [INFOGRAPHIC]

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Don’t you just love it when marketing focuses on strategic, revenue-generating accounts? Account-Based Marketing is a great way to get marketers thinking about revenue, and to promote alignment between marketing and sales. Read this infographic for a broad overview of how Account-Based Marketi...

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Lead Nurturing Infographic LEAD NURTURING INFOGRAPHIC

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Lead nurturing is the process of building relationships with qualied prospects regardless of their timing to buy, with the goal of earning their business when they are ready. Lead nurturing involves maintaining a relationship with leads through regularly scheduled, customized communications.

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The Complete Guide to Facebook Ad Targeting [Infographic] THE COMPLETE GUIDE TO FACEBOOK AD TARGETING [INFOGRAPHIC]

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Facebook ad targeting allows marketers to carefully select an audience. It's a powerful way for Facebook advertisers to hyper-target very specific groups. But ad targeting can also be overwhelming, because there are so many options to choose from.

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Revealing Inbound Marketing Discoveries From the U.K. REVEALING INBOUND MARKETING DISCOVERIES FROM THE U.K.

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Inbound services have certainly increased. To be frank, we are seeing most businesses go for content provision rather than a cohesive strategy as they think content publishing without a purpose is enough to generate results, but the execution needs to be revisited for many businesses. The main thing...

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Why do companies invest in content marketing strategies [Infographic] WHY DO COMPANIES INVEST IN CONTENT MARKETING STRATEGIES [INFOGRAPHIC]

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hy do companies invest in content marketing strategies? This is a question that CopyPress wanted to answer in its annual State of Content Marketing survey. CopyPress interviewed more than 300 agencies, in-house marketers, and freelance creatives to learn why people are invested in this field and how...

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YOUR CONTENT MARKETING STRATEGY DETERMINES TIME TO ROI [INFOGRAPHIC] YOUR CONTENT MARKETING STRATEGY DETERMINES TIME TO ROI [INFOGRAPHIC]

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Unfortunately, the simple act of using content marketing is no guarantee of success. Every content marketing strategy depends on numerous components, making it difficult to answer the question on the tips of everyone’s tongues: How long does it take to see digital marketing ROI?

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[Infographic] Account-Based Marketing 2016: What You Need To Know [INFOGRAPHIC] ACCOUNT-BASED MARKETING 2016: WHAT YOU NEED TO KNOW

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If after making your way through the infographic, you’d like to take a deeper dive into ABM strategy development, be sure to check out the “Developing an Account-Based Marketing Program” workbook we recently created with Heinz Marketing. we thought it timely to throw together an in...

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What You Need to Know About Account-Based Marketing [Infographic] WHAT YOU NEED TO KNOW ABOUT ACCOUNT-BASED MARKETING [INFOGRAPHIC]

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Have you made account-based marketing (ABM) a priority at your company?Here's a look at the freshest stats about the state of ABM.A whopping 92% of B2B marketers consider account-based marketing (ABM) "extremely" or "very" important to overall marketing efforts, according to ...

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How to Create Content for Your ABM Strategy [Infographic] HOW TO CREATE CONTENT FOR YOUR ABM STRATEGY [INFOGRAPHIC]

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You know account-based marketing (ABM) is an effective way to engage your target audiences. But how can you create all that scalable, personal, and relevant content to support your ABM strategy?An infographic from Marketo shows you top-secret tricks for creating content for your target accounts.Full...

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9 Killer Benefits of Account-Based Marketing [Infographic] 9 KILLER BENEFITS OF ACCOUNT-BASED MARKETING [INFOGRAPHIC]

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Account based marketing is about identifying and acting on new opportunities. When someone fills out a form on your landing page or signs up for a webinar or mailing list, that’s a signal for your sales team to spring into action and target contacts at that company. The account-based approach ...

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6 Keys to Account Based Marketing Success (Infographic) 6 KEYS TO ACCOUNT BASED MARKETING SUCCESS (INFOGRAPHIC)

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What does a well-thought-out deployment approach look like? In order to construct, deploy, measure and optimize an Account Based Marketing program, marketers need to consider 6 key capabilities. The reality is that most of the dialog surrounding ABM exists in only a few of these areas usually around...

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[Infographic] Anatomy of an Account-Based Everything Marketer [INFOGRAPHIC] ANATOMY OF AN ACCOUNT-BASED EVERYTHING MARKETER

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Is Account-Based the gold standard in enterprise marketing? ABM is one of the hottest topics in marketing today with 92% of B2B marketers seeing it as a “must have” strategy. We have the prescription for you on how to succeed as an account-based marketer and what you need to know to stee...

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Facebook Advertising Statistics and Trends [Infographic] FACEBOOK ADVERTISING STATISTICS AND TRENDS [INFOGRAPHIC]

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What’s driving the top advertising trends on FaceBook? Facebook’s user base keeps growing, despite its huge, ever-growing competition in the social arena. FaceBook is constantly pushing its advertising capabilities, targeting mobile opportunities, using creative formats to appeal to cust...

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Inbound Marketing Infographic: The Idiot’s Guide to Inbound Marketing INBOUND MARKETING INFOGRAPHIC: THE IDIOT’S GUIDE TO INBOUND MARKETING

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Inbound marketing is the heart and soul of any successful online campaign. In order to get people to notice your brand and, more importantly, convert those people into customers, you’ll need to implement several inbound strategies. That’s why we created this handy-dandy infographic that ...

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10 Rules for Effective Facebook Marketing [Infographic] 10 RULES FOR EFFECTIVE FACEBOOK MARKETING [INFOGRAPHIC]

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"Focus on your fans first," begins a Visme infographic that offers tips on Facebook marketing, based on an article by Mike Gingerich.That may have been the mantra when your brand started on Facebook, but do all your posts still follow that rule? How about hashtags? The infographic advises ...

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Facebook Advertising 101 [Infographic] FACEBOOK ADVERTISING 101 [INFOGRAPHIC]

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Targeting traffic with your Facebook ads can lead to big success for small businesses, but only if it's done in a smart way. For example, start by knowing your target audience and your campaign objectives, says an infographic from Marketing. Then determine which format to use for your ad and wha...

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LinkedIn Ads vs. Facebook Advertising: Which Should You Choose? LINKEDIN ADS VS. FACEBOOK ADVERTISING: WHICH SHOULD YOU CHOOSE?

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When it comes to social media advertising, there are a variety of options available to you. If you’re trying to determine whether LinkedIn Ads or Facebook Advertising is the best social media advertising platform for your business, there are several factors to consider first.Download our exclu...

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Facebook Advertising Statistics and Trends (Infographic) FACEBOOK ADVERTISING STATISTICS AND TRENDS (INFOGRAPHIC)

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Invesp has put together the numbers behind Facebook advertising and the results are a clear indication that this is where the future of social media advertising lies. The number of Facebook’s user keeps growing. Currently, the estimated number of monthly Facebook users stands at 1.39 billion o...

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The Top 8 Social Media Marketing Trends in 2017 [Infographic] THE TOP 8 SOCIAL MEDIA MARKETING TRENDS IN 2017 [INFOGRAPHIC]

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In 2016, social media continued its rise with more than 2.3 billion active users and more than 1.9 billion active mobile social users worldwide. This large amount of potential customers has prompted 83% of all marketers to take advantage of social media marketing in order to boost sales, promote bra...

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Infographic: How to Reach Your Target Audience on Social Media INFOGRAPHIC: HOW TO REACH YOUR TARGET AUDIENCE ON SOCIAL MEDIA

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The same can be said for your social media content. Many of us have been there. We’ve spent a ton of time strategizing and creating a stunning piece of content, only to have it fall flat. While there are a number of reasons as to why a piece of content may not have performed, it’s really...

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Top Account-Based B2B Selling Tools TOP ACCOUNT-BASED B2B SELLING TOOLS

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The account-based sales model is changing the way that sales organizations sell, by treating prospects as markets of one and predicting which companies have the greatest likelihood of purchasing. It is a more strategic approach than traditional methods that produces a set of highly-targeted, high-va...

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Shorten Your Forms to Improve Your Inbound Marketing SHORTEN YOUR FORMS TO IMPROVE YOUR INBOUND MARKETING

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Have you ever started to fill out a lead form, but got to the point where it was too long and you either gave up or put in fake information? Most visitors are the same way, which can have a severe impact on your marketing campaigns and the bottom line.Check out the infographic below to learn why sho...

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THE FUTURE OF B2B LEAD GENERATION THE FUTURE OF B2B LEAD GENERATION

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This infographic will help you maximize lead generation potential. Also find tips, tactics, and stats to help you convert more members of your audience.As Q4 ends, the focus again shifts to Metrics and KPIs. Lead Generation being one of the top priorities to work on.

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The current landscape of b2b event marketing Hard stats for hard facts to validate event marketing ROI THE CURRENT LANDSCAPE OF B2B EVENT MARKETING HARD STATS FOR HARD FACTS TO VALIDATE EVENT MARKETING ROI

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Event Marketing maybe an old tactic, but it still works. It provides a platform for prospects and customers to interact with companies on a personal level. Event marketing is a great way to improve brand awareness, and provide an experience that can leave a lasting impression of your brand image.B2B...

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The Four Pillars Of Inbound Marketing No One Ever Taught You THE FOUR PILLARS OF INBOUND MARKETING NO ONE EVER TAUGHT YOU

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B2B companies are aware that inbound marketing is a staple in today’s B2B marketplace; however, are you maximizing inbound marketing to its full potential? This infographic from Issue Magazine Plus spotlights the four key pillars essential to inbound marketing, while also providing tips and be...

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Account-Based Marketing Insights ACCOUNT-BASED MARKETING INSIGHTS

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We recently surveyed 100 B2B marketers about the much buzzed-about term, "account-based marketing" (ABM). This infographic shows what we found.ABM is a strategic approach that combines targeted, insight-led marketing with sales to increase mindshare, strengthen relationships, and drive gro...

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Marketing Leadership Perspective on Lead Generation Trends MARKETING LEADERSHIP PERSPECTIVE ON LEAD GENERATION TRENDS

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Learn why lead generation trends are changing and learn how marking leaders are planning to achieve their lead generation objectives in this infographic.Marketing lead generating objectives are changing with the changes in technology and trends. Generating high-quality leads is the number one challe...

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New Marketing Automation Stats for 2017 NEW MARKETING AUTOMATION STATS FOR 2017

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Act-On and Econsultancy have the stats on how marketing professionals are investing in marketing automation to impact business performance.Is your marketing automation investment paying dividends? Act-On commissioned Econsultancy to conduct research on the State of B2B Marketing Automation, surveyin...

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Introducing the leaders in account based remarketing INTRODUCING THE LEADERS IN ACCOUNT BASED REMARKETING

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FetchThem takes Account Based Marketing tothe next level by focusing on ways to do remarketing Better ! Thus  Account Based Remarketing is Born!We identify the companies that visit your site that do not get placed in your crm, and who do not get tagged for remarketing.

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How Agencies Use Account-Based Marketing HOW AGENCIES USE ACCOUNT-BASED MARKETING

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Chances are that your agency and at least a few of your clients could benefit from account-based marketing strategies. We gathered ABM insights from 150+ agencies about:How marketing automation makes ABM more successful.

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How to implement account based marketing HOW TO IMPLEMENT ACCOUNT BASED MARKETING

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In this infographics you will learn How to imaccount based marketing implement.With ABM, your marketing message is based on the specific attributes and needs of the account you’re targeting, hence the name account-based marketing.

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4 Steps To Launch A B2B Programmatic Campaign 4 STEPS TO LAUNCH A B2B PROGRAMMATIC CAMPAIGN

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Research from Adweek and Dun & Bradstreet shows that roughly 70% of B2B marketers plan on increasing their programmatic spending in 2017. This infographic from Dun & Bradstreet highlights four quick steps to formulating a B2B campaign program that leverages programmatic ad buying to better e...

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The Content Preferences of B2B Marketers THE CONTENT PREFERENCES OF B2B MARKETERS

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There are at least 947 marketing technology companies in a race toward being a part of the complete “Marketing Cloud.”“When it comes to marketing to marketers, the old adage ‘don’t blow smoke at smoke blowers’ certainly applies. Marketers as a whole are even more ...

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Inbound Lead Generation Checklist INBOUND LEAD GENERATION CHECKLIST

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If you’re a digital marketer or a sales professional, creating an inbound strategy for the first time is a daunting and challenging task, to say the least. While there is a wealth of knowledge, free and purchasable online, only a few know where and what to search, and use their newly-found wea...

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Email Automation As The Future Of Lead Nurturing EMAIL AUTOMATION AS THE FUTURE OF LEAD NURTURING

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Nurturing – it’s the difference between having a lead and having a client. The second infographic in our series on email marketing rules to follow in 2016 focuses on how the art of lead nurturing is being transformed through email automation.As you may know, machines are taking over the ...

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6 Tips For Building A Sturdy Lead Gen Form 6 TIPS FOR BUILDING A STURDY LEAD GEN FORM

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B2B marketers do a lot of research into how to properly engage and nurture prospective buyers. But an often-overlooked area that can negatively impact campaigns is in the questions you're asking in lead gen forms. This infographic from KlientBoost and Formstack shares tips and strategies to cons...

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[Infographic]: Why Now Is The Time To Take On ABM [INFOGRAPHIC]: WHY NOW IS THE TIME TO TAKE ON ABM

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With so many influencers at play within every account, it  makes perfect sense for B2B organizations to strategically target and market to specific companies, teams, and decision makers. But here’s the thing—it’s expensive, it’s time-consuming, and you can’t always...

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Introducing the future of b2b marketing account based marketing INTRODUCING THE FUTURE OF B2B MARKETING ACCOUNT BASED MARKETING

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We have broken down the benefits and technicalities of Account Based Marketing for you. Check out our latest infographic to learn how ABM can benefit your orgaization.

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Infographic: A quick guide to executing Account Based Marketing (ABM) INFOGRAPHIC: A QUICK GUIDE TO EXECUTING ACCOUNT BASED MARKETING (ABM)

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Discover how to start Account Based Marketing in 5 steps and get huge results Account-Based Marketing (ABM) has been growing in popularity recently and it's easy to see why Account-Based Marketing (ABM) has been growing in popularity recently and it’s easy to see why. It puts the spot...

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8 B2B Marketing Marketing Myths Debunked 8 B2B MARKETING MARKETING MYTHS DEBUNKED

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In the infographic below, we’ll highlight eight of the most common B2B marketing myths/misconceptions and explain why they aren’t true. Also, there’s a griffin.Finding out your favorite marketing byword is a myth can be as upsetting as learning there’s no tooth fairy. It requ...

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Believe the Hype: 8 Reasons to Win with Account-Based Marketing BELIEVE THE HYPE: 8 REASONS TO WIN WITH ACCOUNT-BASED MARKETING

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Based on the strength of our dynamic speakers and dedicated community, #FlipMyFunnel Atlanta will be the conference to attend if you want to accelerate pipeline for your organization and to challenge the status quo in B2B. If you need more persuasion, use this infographic to check out eight more rea...

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The Three R’s of ABM THE THREE R’S OF ABM

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As account-based marketing (ABM) continues to take hold, ABM-ers are seeing great results with all three “R’s” of strategic marketing: Reputation, Relationships, and Revenue.ITSMA’s latest ABM benchmark study, Driving Growth with Three Types of ABM, conducted in partnership w...

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Target Selection in ABM and the Role of Account Intelligence TARGET SELECTION IN ABM AND THE ROLE OF ACCOUNT INTELLIGENCE

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The idea of Account-Based Marketing (ABM) is straightforward: first select a list of companies to target and then pursue each with messaging and campaigns that are targeted specifically to that organization. BAO recently surveyed 289 technology companies to understand how ABM is being planned and pr...

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6 B2B Growth Hacks Your Start-Up Can’t Miss 6 B2B GROWTH HACKS YOUR START-UP CAN’T MISS

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There are some quick wins listed in the infographic below, and also a few long term plays. Something to consider when planning your B2B Start-Ups marketing strategy is that growth is a compound effect – it is often a series of efforts that drives long term, sustainable growth for your company....

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Develop a Successful Lead Management Strategy DEVELOP A SUCCESSFUL LEAD MANAGEMENT STRATEGY

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This infographic will show you the three key components of a lead management strategy.six steps to set yourself up for success ‒ and watch those paying customers emerge at the bottom of the funnel.

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Inbound Marketing Tips: How to Drive More Qualified Leads INBOUND MARKETING TIPS: HOW TO DRIVE MORE QUALIFIED LEADS

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Your lead generation content should be gated. This helps you collect the demographic and firmographic information you need to qualify your leads. After all, when someone fills out a form in exchange for your content, they may be looking for a solution you can provide. With that in mind, consider you...

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The Life of a Lead: An Essential Infographic for Lead Generation & Nurturing THE LIFE OF A LEAD: AN ESSENTIAL INFOGRAPHIC FOR LEAD GENERATION & NURTURING

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The answer is to nurture your contacts for a healthy sales lifecycle. Inbound marketing uses informative content, email, and social interaction to help leads understand the benefits of what you offer. In this essential infographic and glossary toolkit, you'll find:Step-by-step walkthrough of typ...

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Inbound Marketing: How Today’s Marketer Can be Successful INBOUND MARKETING: HOW TODAY’S MARKETER CAN BE SUCCESSFUL

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This infographic delivers data and insights to get you thinking about how to enhance your inbound marketing efforts.Today’s consumers are savvy. They do much of their own product research online, educating themselves on every version of your solution in the marketplace.

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Account-Based Marketing Checklist Infographic ACCOUNT-BASED MARKETING CHECKLIST INFOGRAPHIC

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Your target account list contains the companies with the most potential to your business. It can include: Prospects, customers, partners or a mix of all three.Once you have your list of target accounts, it’s time to build marketing programs (both analog and digital) that focus on those account...

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Monsters of Funnel Rockin MONSTERS OF FUNNEL ROCKIN' ABM TECH STACK

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With the rise of account-based marketing, marketers have become less interested in selling out and using volume as a metric. What’s happening instead? We’re returning to the rock ‘n’ roll roots of engagement. In this infographic, you’ll learn which tools the rock master...

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3 Steps to Creating a B2B Account-Based Marketing Strategy 3 STEPS TO CREATING A B2B ACCOUNT-BASED MARKETING STRATEGY

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A step-by-step guide on how to implement an account-based marketing strategy for B2B companies.Compile “The List” To make the most of your ABM efforts, you’ll need to conduct thorough research on your desired audience and compile a short list of the strategic accounts you want to t...

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What B2B Marketers Can Learn from IKEA WHAT B2B MARKETERS CAN LEARN FROM IKEA

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Love it or hate it, IKEA is masterful at orchestrating a unique shopping experience and guiding your every move once you’re in their store. IKEA’s store layout is carefully designed to keep you there longer and to encourage you to engage with all that they have to offer. B2B marketers ca...

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LookBookHQ’s Nurture Program: The First Six Months LOOKBOOKHQ’S NURTURE PROGRAM: THE FIRST SIX MONTHS

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LookBookHQ has built a best practice lead nurture program using its own content marketing automation platform to educate and identify sales-ready leads. Here’s a deep dive into what we built, how we did it and the results we’ve seen to date along with pro-tips for building your own kille...

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HOW UNDERSTANDING BUYER PERSONA CAN HELP TARGETING AUDIENCE [ INFOGRAPHIC ] HOW UNDERSTANDING BUYER PERSONA CAN HELP TARGETING AUDIENCE [ INFOGRAPHIC ]

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Customer is King! In this infographic we help you realize the perks of getting to know your potential buyers and how this will in turn help you reach your target audience faster. Each section of this infographic will give you a view of the impact of buyer persona study. Come Get Enlightened!

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Account Based Marketing Provable ROI with eltoro.com ACCOUNT BASED MARKETING PROVABLE ROI WITH ELTORO.COM

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Account Based Marketing is an advertising technique that targets a single location or group of potential clients (a whole company, a college campus, a demographic segment), as opposed to traditional inbound marketing that focuses on individual sales leads.

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4 Ways to Improve Account-Based Marketing with Sales & Marketing Alignment 4 WAYS TO IMPROVE ACCOUNT-BASED MARKETING WITH SALES & MARKETING ALIGNMENT

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Success with account-based marketing takes more than just a refreshed focus on accounts; it requires tight alignment between sales and marketing teams to be sure the right message consistently hits the right targets.Use these four tips to ensure your teams are working together in the areas that matt...

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Infographic: An ABM Planning Checklist INFOGRAPHIC: AN ABM PLANNING CHECKLIST

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Planning for a successful Account-Based Marketing (ABM) initiative requires much more than simply investing in new software and asking the sales team for a list of top target accounts.Proper ABM planning demands painstaking account selection, a clear consensus and buy-in amongst internal stakeholder...

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INFOGRAPHIC: How Social is B2B? INFOGRAPHIC: HOW SOCIAL IS B2B?

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Did you know that 61 percent of U.S. marketers use social media to increase their lead generation?while less than half of businesses actively use the platform, LinkedIn returns more leads than Facebook, Twitter or blogging for B2B marketers.This infographic from Inside View takes a closer look at th...

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[Infographic] B2B Account Based Marketing – The What, Why, and Should You? [INFOGRAPHIC] B2B ACCOUNT BASED MARKETING – THE WHAT, WHY, AND SHOULD YOU?

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For those of you still unsure as to the meaning of account based marketing (ABM), let me explain. Unlike the traditional method of marketing to a large target audience and then qualifying them in or out of further activities, ABM is much more focused. In fact, this activity is so focused, that any o...

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How to generate B2B leads with marketing automation HOW TO GENERATE B2B LEADS WITH MARKETING AUTOMATION

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Unsure about whether marketing automation software is right for your business? See the infographic below to learn how the help of automated processes can improve the efficiency of your marketing at each stage of the sales funnel and, ultimately, increase business revenue.

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B2B Lead Generation - what works best? B2B LEAD GENERATION - WHAT WORKS BEST?

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Check this Info-graphic to find out how to :
- Gather and find valuable data that will inform your lead generation activities
- Determine the best lead generation marketing mix
- Execute a multi-channel lead generation strategy that creates high-quality sales opportunities and r...

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[INFOGRAPHIC] Are You Guessing Who Your B2B Buyers Are? [INFOGRAPHIC] ARE YOU GUESSING WHO YOUR B2B BUYERS ARE?

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Prior to developing a B2B marketing strategy, creating and correctly using buyer personas should be number one on a marketer's list of priorities. Research shows that targeted personas boost sales leads by 124%. But what are the questions you should be asking as part of your vital research?

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[INFOGRAPHIC] How to create unique B2B content [INFOGRAPHIC] HOW TO CREATE UNIQUE B2B CONTENT

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Winning the vote of your prospects by closing them as customers is a number one priority for businesses. One tactic to be increasingly employed as a means of achieving this important goal is the production of B2B content. However, with so much content being pushed out, how do you ensure you stand ou...

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How B2B and B2C Email Inbox Delivery Differ HOW B2B AND B2C EMAIL INBOX DELIVERY DIFFER

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How B2B and B2C Email Inbox Delivery Differ. How B2B and B2C Email Inbox Delivery Differ ... Best Practices in Email Deliverability.The boundaries between B2C and B2B email delivery often overlap. Someone might give their personal email when they fill out a form to get a business-flavored white...

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B2B Marketing Analytics – The Keys To The Boardroom B2B MARKETING ANALYTICS – THE KEYS TO THE BOARDROOM

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This week's infographic, which comes courtesy of G2M Solutions, explains how and why a marketing analytics solution is so important to a modern marketing organization. If you're looking for more information about the link between analytics and marketing ROI, this is a good place to start.

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8 B2B Marketing Myths Debunked 8 B2B MARKETING MYTHS DEBUNKED

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B2B marketers have a boatload of data and third-party research at their disposal. But it can lead them to believe superstitions instead of real facts. This infographic from TechnologyAdvice spotlights some of the most common misconceptions in B2B marketing and why they aren’t true.

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The Three Rs Of ABM THE THREE RS OF ABM

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When it comes to an effective ABM strategy, B2B marketers are seeing results by focusing on “the three Rs.” This infographic from the ITSMA highlights the importance of reputation, relationships and — ultimately — revenue for practitioners to continuously deliver results with...

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Infographic: Agency Approaches to Account-Based Marketing INFOGRAPHIC: AGENCY APPROACHES TO ACCOUNT-BASED MARKETING

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Account-based marketing is a B2B marketing strategy in which an organization compiles key contact data on a clearly defined set of prospects and communicates with individual prospect accounts as markets of one, targeting them in a personalized way.Chances are that your agency and at least a few of y...

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SCALING NEW HEIGHTS WITH ACCOUNT-BASED MARKETING SCALING NEW HEIGHTS WITH ACCOUNT-BASED MARKETING

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Marketing is synonymous with competition. Every B2B marketer aims to race ahead & reach the finish line before the others. In reality, there’s no finish line! The more you use one form of marketing, the more competition there is to get ahead of. Account-Based Marketing, an underexplored bu...

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Pilot Guide to Account-Based Marketing PILOT GUIDE TO ACCOUNT-BASED MARKETING

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Shifting to an account-based strategy can significantly increase ROI, but only if done right. A successful ABM program starts with a successful ABM pilot, requiring thorough planning and careful execution.Lenati’s Pilot Guide to Account-Based Marketing enables companies to tackle these questio...

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Hit the major leagues with abm strategy infographic HIT THE MAJOR LEAGUES WITH ABM STRATEGY INFOGRAPHIC

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Account-Based Marketing (ABM) is all the rage. If you have been to any B2B marketing trade show in the past four months, almost every keynote and session mentions ABM.In this infographic, learn how to develop your ABM game plan and see which players each role on your team should exemplify. Grab some...

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Account-Based Everything: Key takeaways from B2B Marketing ACCOUNT-BASED EVERYTHING: KEY TAKEAWAYS FROM B2B MARKETING'S ABM CONFERENCE [INFOGRAPHIC]

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The key content and social media takeaways from the B2B Marketing Conference 2017: Account-Based Everything .Over 400 marketers descended on the banks of the River Thames in London for a full day of intensive ABM wisdom. Who were the top tweeters from the day? Which speaker was mentioned most? And j...

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Trends in Social Media Marketing: B2B vs. B2C TRENDS IN SOCIAL MEDIA MARKETING: B2B VS. B2C

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There are some B2C strategies that B2B businesses can benefit by using; but, overall, B2C and B2B companies still often use different marketing techniques. Yet those worlds may be converging, especially in social media.To see more about the latest trends in social marketing both for B2B and for B2C ...

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How New Tech Trends Can Amplify Your Marketing Strategy HOW NEW TECH TRENDS CAN AMPLIFY YOUR MARKETING STRATEGY

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Account-based marketing (ABM) has a reputation of being more personal, with more manual time spent on each account. But technology can make your ABM efforts more efficient, as today's animated infographic by Engagio explains.To see how AI, ML, and ABM can work together, check out the full animat...

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[Infographic] Navigating the Nurture Apocalypse [INFOGRAPHIC] NAVIGATING THE NURTURE APOCALYPSE

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In a world where more than 79% of “qualified” leads don’t convert to sales, it’s important now than ever to make sure you have the right path in place to navigate through the trenches of the nurture apocalypse. Get conversion and strategic messaging insights that don’t ...

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Qotient abm alignment for channel marketing QOTIENT ABM ALIGNMENT FOR CHANNEL MARKETING

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Make sure your front end sales conversation aligns to your ABM efforts.Maximize ABM with If sales conversations don't tie to account-based marketing efforts, you may be missing out on opportunities.Through their smart device salespeople have an entire library of targeted messages or, Account Bas...

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Lead Gen Metrics Timeline by Overdrive Interactive LEAD GEN METRICS TIMELINE BY OVERDRIVE INTERACTIVE

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Get Overdrive Interactive’s new Lead Gen Metrics Timeline and understand what metrics really matter for lead generation programs. The timeline provides the important metrics needed to truly “close the loop,” marking the journey from spend to MROI (media return on investment).

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B2B Marketing Trends for 2017 [Infographic] B2B MARKETING TRENDS FOR 2017 [INFOGRAPHIC]

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Some trends, like ABM, have snowballed while others, like virtual conferences, are on thin ice and having trouble getting traction.As we slide into 2017, keep an eye out for these B2B marketing trends – you won't want to be left out in the cold!

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6 Most Common Account-Based Marketing Pitfalls to Avoid 6 MOST COMMON ACCOUNT-BASED MARKETING PITFALLS TO AVOID

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In what ways do B2B marketers consistently miss the mark on their account-based strategies?This question struck a chord; Patrice and Kathy unleashed a litany of ABM mistakes they apparently see all the time. Moreover, they provided details on why each pitfall was so detrimental to ABM strategies.

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Top 10 Types of Demand Generation Content TOP 10 TYPES OF DEMAND GENERATION CONTENT

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Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona. Some content types are best-suited for early stage offers, while others will only appeal to those buyers in the very latter stages of the buying cycle.

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THE (OFTEN OVERLOOKED) KEY TO ABM SUCCESS THE (OFTEN OVERLOOKED) KEY TO ABM SUCCESS

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Many B2B marketers are using or considering an account-based marketing (ABM) strategy because it can deliver an incredible ROI when properly executed.Data Quality is Key to Your ABM Strategy Often overlooked, a strong foundation of reliable and complete data is critical to execute and measure a succ...

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Top 10 Lead Generation Tools in Digital Marketing [Infographic] TOP 10 LEAD GENERATION TOOLS IN DIGITAL MARKETING [INFOGRAPHIC]

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Here is an infographic with the Top 10 Lead Generation Tools in the Digital Marketing World created by PageTraffic.Once a business is up and running the biggest challenge is lead generation or customer acquisition. You may have heard digital marketing is the best bet and offers the best value for mo...

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Make the Business Case for ABM Today with This Cheat Sheet MAKE THE BUSINESS CASE FOR ABM TODAY WITH THIS CHEAT SHEET

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Looking to make the business case for account-based marketing? Not sold on ABM yourself?You’ve come to the right place. The Starr Conspiracy put together a cheat sheet infographic for you that covers the 22 facts you need to know about ABM.Get the infographic today to learn why we believe ABM ...

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Account-Based Marketing: Extreme Personalization Techniques for Sales and Marketing ACCOUNT-BASED MARKETING: EXTREME PERSONALIZATION TECHNIQUES FOR SALES AND MARKETING

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Account-based marketing is the B2B marketing and sales technique that flips the funnel. As the name implies, account-based marketing focuses on finding the companies you want to have as customers, then networking with contacts until you have advocates for your company within that potential account. ...

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You Know You Need to Up Your ABM Game in 2018 – But Do You Know Why? YOU KNOW YOU NEED TO UP YOUR ABM GAME IN 2018 – BUT DO YOU KNOW WHY?

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We’re a week into 2018 – are you still working on those New Year’s resolutions? You’re no doubt committed to the account-based marketing (ABM) resolutions we shared with you in our new infographic last week. As you settle into starting or improving your ABM program this year,...

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How New Trends Amplify Your ABM Strategy HOW NEW TRENDS AMPLIFY YOUR ABM STRATEGY

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Staying on top of B2B marketing trends is crucial to staying ahead of competitors — and top of mind with prospective customers. They can also have supplemental benefits to ABM efforts. This infographic from Engagio highlights a variety of new trends in the B2B marketplace that can have a posit...

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Personalization Across the B2B Customer Journey PERSONALIZATION ACROSS THE B2B CUSTOMER JOURNEY

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Real-time personalization enables marketers to guide visitors along the B2B customer journey — at each individual’s unique pace. This infographic provides tips for leveraging personalization across demand generation, account-based marketing (ABM) and ongoing customer success.

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Content Marketing Platforms: How To Choose CONTENT MARKETING PLATFORMS: HOW TO CHOOSE

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With adoption rates and budgets continuing to increase for B2B organizations, according to the Content Marketing Institute, it’s vital for marketers to differentiate between the plethora of content marketing platforms and marketplaces available to them. This infographic from Izea highlights th...

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Top 27 Actionable Content Marketing Tips For Every Modern Day Marketer TOP 27 ACTIONABLE CONTENT MARKETING TIPS FOR EVERY MODERN DAY MARKETER

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Everyone is practicing content marketing today, so how do you cut through all the noise? This infographic from Digital Vidya shares a handful of content marketing tips and tricks  backed by data that can be leveraged to enhance content marketing initiatives at any B2B organization.

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Account-based marketing - what ACCOUNT-BASED MARKETING - WHAT'S ALL THE HYPE?

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Less than 1% of leads turn into revenue-generating customers, so lead generation needs to be about quality, not quantity. We've delved into account-based marketing (ABM) to examine how ABM keeps focused on the best business opportunities to generate high-quality leads.Take a look at our infograp...

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Why ABM is Reaching New Heights [infographic] WHY ABM IS REACHING NEW HEIGHTS [INFOGRAPHIC]

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As buying teams become larger and buyer journeys become more complex, B2B marketing and sales teams are increasingly moving to account-based marketing and account-based sales. Why? Because it works.As noted on the infographic below, research from industry analysts and associations has found that ABM...

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Top 5 Predictions for the Future of Sales & Marketing Alignment TOP 5 PREDICTIONS FOR THE FUTURE OF SALES & MARKETING ALIGNMENT

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You may understand the benefits of aligning your sales and marketing teams, but why make it a priority in 2018?The marketplace has changed forever. Today's buyer has access to an infinite amount of information and demands a streamlined, cohesive buying experience. With rapid shifts in buying pat...

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What Consumers Really Think About Cause Marketing WHAT CONSUMERS REALLY THINK ABOUT CAUSE MARKETING

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With social activism on the rise, more brands are aligning themselves with philanthropic causes in hopes of burnishing their reputations—and their bottom lines. But while a simple donation to charity might have sufficed in decades past, today’s younger consumers expect brands to go above...

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ACCOUNT-BASED MARKETING ACCOUNT-BASED MARKETING

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Hear from marketing agencies to learn the strategies and tactics they’re using to achieve success in account-based marketing. It’s no surprise that revenue growth — from new and existing clients — is the top objective of agencies implementing ABM. Unifying marketing and sales...

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The History of Content Marketing THE HISTORY OF CONTENT MARKETING

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Before you jump in with two feet, you may be wondering how content marketing has evolved over the years and how it originated as a concept. This Content Marketing Institute infographic tracks content marketing back to the mid-1700s when Ben Franklin used it to promote his printing business and progr...

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SIX STEPS TO A SUCCESSFUL ABM STRATEGY SIX STEPS TO A SUCCESSFUL ABM STRATEGY

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While ABM looks different from company to company, there are some similar steps all B2B marketers take. In the infographic below, we’ll walk you through six of the most common ones. With account-based identification technology, you’ll be able to identify the high-value accounts most...

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What Is ABM and How Can Marketers Benefit from It? WHAT IS ABM AND HOW CAN MARKETERS BENEFIT FROM IT?

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Account Based Marketing is a strategic marketing approach in which an organization treats each individual prospect as a separate account. ABM focuses more on companies rather than individuals, and treats each organization like its very own market. In this infographic by Blue Mail Media, learn what A...

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The Top 5 Resolutions for ABM Success in 2018 THE TOP 5 RESOLUTIONS FOR ABM SUCCESS IN 2018

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The idea with account based marketing is really understanding your account, understanding the entire buying unit and all the people involved and using your entire organization to reach out to that account at different levels for full coverage. Ready to implement this powerful sales and marketing too...

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Marketing Automation Systems Footprint MARKETING AUTOMATION SYSTEMS FOOTPRINT

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Driving Oracle's top line growth, brand and customer loyalty. Making strategic decisions based on granular observations of customer behaviors based on an integrated platform. Helping Oracle connect and understand customers near-real time across multiple channels.

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How to Create Infographics for Content Marketing HOW TO CREATE INFOGRAPHICS FOR CONTENT MARKETING

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Infographics can be powerful content marketing tools. The format can help brands easily explain complicated subjects, processes, or data-driven insights. Research has found that people who follow directions with text and illustrations do so 323% better than those using just text. And nearly 50% of t...

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The 2017 State of Content Marketing THE 2017 STATE OF CONTENT MARKETING

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We grabbed that opening statistic from the helpful, intriguing infographic below, compiled by Zazzle, based on the results of its 2017 State of Content Marketing Survey of marketers in the UK. But instead of simply looking at the latest trends, it sought to examine the pain points and decision-makin...

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Account Based Marketing... A Dream come True ACCOUNT BASED MARKETING... A DREAM COME TRUE

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B2B marketing’s new kid on the block is account based marketing, and it’s all about targeting your list of ‘dream’ prospects. It starts with creating a list of companies you want to work with, then comprehensively researching them, before targeting the individual decision-mak...

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Account-Based Thought Leaders To Follow ACCOUNT-BASED THOUGHT LEADERS TO FOLLOW

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The mainidea behind Account-Based Sales & Marketing is to create a completely aligned selling process that builds relationships with highvalue, highly-targeted accounts. It’s about talking to the right people with the right campaigns, messaging, and content at the right time.

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The Benefits Of An Account Based Approach THE BENEFITS OF AN ACCOUNT BASED APPROACH

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For B2B companies, deploying an account based approach to sales and marketing represents a more strategic and predictable path to revenue growth. Account based sales and marketing is a laser-focused approach to proactively targeting right-fit accounts through highly relevant and personalized interac...

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Common Inbound Marketing Mistakes COMMON INBOUND MARKETING MISTAKES

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Why might an Inbound marketing campaign fail? There are multiple mistakes to avoid when planning a campaign. We explore what they are - and how to fix them - in this infographic. Earning visibility and attention by helping specific, relevant buyers solve their unique challenges, Inbound marketing an...

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The CMO Guide to Inbound Marketing THE CMO GUIDE TO INBOUND MARKETING

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Inbound marketing is the process of helping potential customers find your company before they are ready to buy through content marketing, social, and search presence. The goal is to turn that early awareness into brand preference, and ultimately convert leads into revenue.

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The State of Content Marketing in 2017: Stats & Figures THE STATE OF CONTENT MARKETING IN 2017: STATS & FIGURES

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The type of content created by these marketers ranges from good ol' articles and eye-catching and shareable infographics to videos that need a bit more investment. but promise more engagement in the end. Content marketing is expected to be a $300 billion industry by 2019, so 2017 is definitely t...

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The History of Content Marketing THE HISTORY OF CONTENT MARKETING

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The current state of content marketing best practices advises against shallow and valueless content for the sole purpose of having content, opting instead for creating a content strategy which works towards business goals and provides value to end-users. As technological shifts have impacted the typ...

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How Search Engine Marketing and Content Marketing Work Together HOW SEARCH ENGINE MARKETING AND CONTENT MARKETING WORK TOGETHER

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Search engine marketing and content marketing are inseparable – you can’t have one without the other. For your business to be found online, generate leads and drive sales, it’s essential to create quality content that is not only well-optimized for search engines, but also helps yo...

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21 New Rules of Content Marketing 21 NEW RULES OF CONTENT MARKETING

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You had better be, because Google, Facebook, Twitter, and other popular Internet marketing tools are changing fast... the companies that adapt are going to find more opportunities, while their competitors are going to be left behind. Following these rules will help propel you in front of those who d...

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Is Your B2B Marketing on the Right Track? IS YOUR B2B MARKETING ON THE RIGHT TRACK?

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B2B companies tend to be so focused on product development and sales that they forget to develop a proper marketing strategy. Many companies implement a few one-off marketing tactics, but then see disappointing results. The key is to build your marketing strategy, or roadmap, and then support it wit...

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7 Steps to Brilliant B2B Marketing! 7 STEPS TO BRILLIANT B2B MARKETING!

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Our updated infographic shows a planned approach based on our B2B digital marketing planning guide written by Rene Power and I for Smart Insights Business members. We originally published a similar infographic back in 2012, and this update includes the latest B2B marketing stats to inform your 2017 ...

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A Super Simple Explanation of Inbound Marketing A SUPER SIMPLE EXPLANATION OF INBOUND MARKETING

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As extreme inbound marketing advocates, we love when we see businesses drink the inbound marketing Kool-Aid, eat the inbound marketing dog food, sip the inbound marketing champagne, or just, you know -- adopt the inbound marketing methodology. And we love it even more when they evangelize it, as Hub...

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An In-Depth Look at the Inbound Marketing Funnel AN IN-DEPTH LOOK AT THE INBOUND MARKETING FUNNEL

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INBOUND MARKETING is based on the concept of earning the attention of prospects, making yourself easy to be found and drawing customers to your website by producing content customers value.

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The 5-Step Formula to Inbound Marketing THE 5-STEP FORMULA TO INBOUND MARKETING

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This relatively new way of thinking is based around the idea of creating quality content that targets your core audience and sharing it using online marketing tactics. This personalization creates a content magnet that draws in potential leads and customers when they are looking for similar products...

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The 2018 State of Marketing Measurement and Attribution THE 2018 STATE OF MARKETING MEASUREMENT AND ATTRIBUTION

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The availability of data around key buyer interactions has catapulted marketing to the forefront of a company’s revenue strategy. Plus, since buyers are speaking to sales later and later in the buyer journey, marketers own more of the sales process than ever before. Because of the combination ...

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B2B New Year Resolutions 2018 B2B NEW YEAR RESOLUTIONS 2018

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From investing in dynamic content to infusing Account Based Marketing and from creating engaging landing pages to optimizing those for mobile marketing, there’s a lot in the New Year resolutions’ bucket of B2B marketers for 2018.

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Account-Based Marketing [Infographic] ACCOUNT-BASED MARKETING [INFOGRAPHIC]

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Don’t you just love it when marketing focuses on strategic, revenue-generating accounts? Account-Based Marketing is a great way to get marketers thinking about revenue, and to promote alignment between marketing and sales. Read this infographic for a broad overview of how Account-Based Marketing wor...

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10 STEPS TO ACCOUNT BASED MARKETING SUCCESS 10 STEPS TO ACCOUNT BASED MARKETING SUCCESS

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Today’s B2B sales and marketing teams work in a hyper-competitive environment. Internal pressures around deadlines, quarterly targets, and regular software implementations, combined with social media, competitor moves, and evolving buyer behavior means sales and marketing teams have a large nu...

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Account-Based Marketing & Pipeline Marketing -- How Do They Stack Up? ACCOUNT-BASED MARKETING & PIPELINE MARKETING -- HOW DO THEY STACK UP?

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Account-based marketing is a highly effective strategy, known for its exceptional ROI, excellent targeting practices, and overall streamlined efficiency. However, it takes a decidedly different approach, turning the traditional marketing funnel on its head and exploring new tactics for target audien...

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LeanData The New State of ABM Survey LEANDATA THE NEW STATE OF ABM SURVEY

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LeanData, Inc., experts in lead management software, announced today that its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. LeanData’s solution includes proper setup of your CRM system and software suite for managing leads and accounts, which support...

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A Guide to Target Account Marketing A GUIDE TO TARGET ACCOUNT MARKETING

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The visualization that Demandbase put together for this infographic, comparing traditional B2B marketing to target account marketing is fantastic. While inbound marketing works to get the right people to your site, there’s still a profile that exists for your ideal client that should be pursued. Ide...

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A Quick Visual ABM Guide A QUICK VISUAL ABM GUIDE

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MomentumABM is the leading European account-based marketing agency that helps clients become customer and account-centric. They offer a quick guide to ABM in the form of an infographic that stresses the point that B2B marketers employ account-based marketing to treat named accounts as a “market of o...

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Account Based Marketing Roadmap – 4 Steps to Success ACCOUNT BASED MARKETING ROADMAP – 4 STEPS TO SUCCESS

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Your road to account based marketing (ABM) success is as simple as Define, Reach, Nurture, and Measure. With the release of Overdrive Interactive’s most current infographic, Account Based Marketing Roadmap, B2B marketers can formulate a 4 step repeatable process for creating successful steady state ...

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The First-Ever Account-Based Marketing Framework: Extending from the B2B Buyer’s Journey to the Customer Experience THE FIRST-EVER ACCOUNT-BASED MARKETING FRAMEWORK: EXTENDING FROM THE B2B BUYER’S JOURNEY TO THE CUSTOMER EXPERIENCE

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It seems like every time I write something about account-based marketing it’s the “first-ever.” For example, the first-ever ABM MarTech stack, writing the first-ever ABM book, or hosting the first-ever #ABMChat on Twitter. The reality is, we are truly doing something with ABM, which has never been d...

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Marketing Chutes & Ladders [Infographic] MARKETING CHUTES & LADDERS [INFOGRAPHIC]

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Sometimes it may seem to you as a marketer that everything is up to chance. But for the modern marketer, it’s all about carefully planning and ensuring results. When you create strategies that measure your results, you’re well on the road to success. View our infographic that gives you a visual repr...

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The Account-Based Marketing Checklist THE ACCOUNT-BASED MARKETING CHECKLIST

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Account-Based Marketing has gotten a lot of media attention lately, and 2016 is the year we’ll start to see a lot more B2B marketers executing on this critical trend. But before you can execute a full scale ABM program, you’ll need a plan to identify, market and measure your target account list – th...

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"Tying Account-Based Advertising to Decision-Makers" "TYING ACCOUNT-BASED ADVERTISING TO DECISION-MAKERS"

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Recently, Demandbase and Integrate surveyed 500 B2B marketers to learn more about how they are implementing, executing and measuring their Account-Based Marketing (ABM) strategies. As we combed through the research, we realized that while ABM is gaining traction in the marketplace, B2B marketers sti...

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Trends in Target Account Marketing infographic TRENDS IN TARGET ACCOUNT MARKETING INFOGRAPHIC

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In a recent survey of more than 100 marketing executives:- 35% said it was "like pulling teeth" to create the content needed to keep management prospects engaged, 84% rated "Engaging Management" as critical to their sales success, 61% have long sales cycles of more than 6 months.

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"What You Need to Know About Account-Based Marketing" "WHAT YOU NEED TO KNOW ABOUT ACCOUNT-BASED MARKETING"

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"Have you made account-based marketing (ABM) a priority at your company? Here's a look at the freshest stats about the state of ABM. A whopping 92% of B2B marketers consider account-based marketing (ABM) ""extremely"" or ""very"" important to overall ...

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9 KILLER BENEFITS OF ACCOUNT BASED MARKETING 9 KILLER BENEFITS OF ACCOUNT BASED MARKETING

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The benefits of account based marketing (ABM) may seem too good to be true. But trust us – this strategy delivers significant results. In fact, when you focus your efforts on a defined set of target accounts, you’re more likely to generate revenue and meet other strategic goals. As an added bonus, y...

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Account-Based Marketing At Dreamforce ACCOUNT-BASED MARKETING AT DREAMFORCE

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"There are six key functions to a complete account-based marketing solution: 1.Selection: Identify target accounts and contacts (data, predictive) 2.Insights: Understand what is relevant and resonant at account (triggers, priorities, etc.) 3.Content: Create account-specific content to use in ou...

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The Ultimate Interactive Infographic for Account-Based Sales Development THE ULTIMATE INTERACTIVE INFOGRAPHIC FOR ACCOUNT-BASED SALES DEVELOPMENT

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Account-Based Sales Development (ABSD) is a hot topic in the sales leadership world today. In fact, at this month’s TOPO Sales Summit, a common theme that arose was “Account-Based Everything” (ABE). Adopting account-based strategies within your sales and/or marketing team is no longer enough. These ...

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7 Key Account Planning Best Practices 7 KEY ACCOUNT PLANNING BEST PRACTICES

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If you’re trying to maximize sales success in the B2B world, then you’ve probably considered Strategic Account Planning (SAP) as a means of unlocking revenue. It can help you get the most value out of each account by prioritizing, aligning with your buyer, and developing/executing on these plans. Do...

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Teaming Up To Tackle ABM: Demandbase + Integrate Partnership TEAMING UP TO TACKLE ABM: DEMANDBASE + INTEGRATE PARTNERSHIP

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Recognizing the need for better ABM execution, Demandbase and Integrate have announced a new partnership to help marketers convert target accounts to leads or opportunities, which 60% of survey respondents listed as their primary ABM objective.

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WHAT YOU NEED TO KNOW ABOUT ACCOUNT BASED MARKETING WHAT YOU NEED TO KNOW ABOUT ACCOUNT BASED MARKETING

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If you’re familiar with B2B marketing, you probably heard of it, it’s basically strategy implemented by few bigger companies that are targeting few of big accounts. This level of marketing is usually used in enterprise level businesses or sales organizations. It works as an idea that most of B2B dec...

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Account Based Marketing ACCOUNT BASED MARKETING

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Don’t you just love it when marketing focuses on strategic, revenue-generating accounts? Account-Based Marketing is a great way to get marketers thinking about revenue, and to promote alignment between marketing and sales. Read this info graphic for a broad overview of how Account-Based Marketing wo...

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Marketer’s Guide to Preparing for the Marathon that’s ABM MARKETER’S GUIDE TO PREPARING FOR THE MARATHON THAT’S ABM

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"Implementing Account-Based Marketing is similar to running a long distance race. In order to successfully run a marathon, you need to have the proper training, preparation, equipment, and resources. The same holds true for Account Based Marketing. It’s an involved process that requires preparation,...

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LeanData Announces Account-Based Lead Management Suite for B2B Target Account Selling LEANDATA ANNOUNCES ACCOUNT-BASED LEAD MANAGEMENT SUITE FOR B2B TARGET ACCOUNT SELLING

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experts in lead management software, announced today that its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. LeanData’s solution includes proper setup of your CRM system and software suite for managing leads and accounts, which supports account-based ...

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Key Account management toolbox KEY ACCOUNT MANAGEMENT TOOLBOX

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"Key-Account-Management Enter your sub headline here Key-Accounts require a special treatment due to their key role in the success of the company. • This is a place holder text, This text can be replaced with your own text. • The text demonstrates how your own text will look when you replace ...

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2016: What You Need To Know 2016: WHAT YOU NEED TO KNOW

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In light of today’s #FlipMyFunnel Roadshow kickoff, we thought it timely to throw together an infographic that illustrates the importance and growing adoption of account-based marketing strategies (ABM). The graphic concludes with 8 quick, helpful steps on how to get started with your own ABM progra...

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ABM maturity model ABM MATURITY MODEL

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"Account-Based Marketing (ABM) is quickly becoming a must-have for B2B marketers. In fact, data from Demand Metric show that 71% of B2B organizations interested in adopting ABM, are testing or already using it.

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Account base marketing check list ACCOUNT BASE MARKETING CHECK LIST

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"Account-Based Marketing has gotten a lot of media attention lately, and 2016 is the year we’ll start to see a lot more B2B marketers executing on this critical trend. But before you can execute a full scale ABM program, you’ll need a plan to identify, market and measure your target account list ...

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9 Reasons to Try an Account Based Marketing Strategy 9 REASONS TO TRY AN ACCOUNT BASED MARKETING STRATEGY

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"If you’ve already implemented an account based marketing strategy, you probably understand why so many B2B marketers are calling it the “next big thing.” And for those of you who haven’t done so, what’s holding you back? Maybe you think it’s just another buzzword, which will soon be replaced by ...

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Account-Based Marketing Benchmarks
Find out how B2B marketers are benefiting from ABM ACCOUNT-BASED MARKETING BENCHMARKS FIND OUT HOW B2B MARKETERS ARE BENEFITING FROM ABM

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Account-Based Marketing (ABM) is a set of products and services that enable B2B marketers to identify and target the accounts they value most.

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The Complete Account-Based Marketing THE COMPLETE ACCOUNT-BASED MARKETING

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Your marketing team can generate deals your whole company will talk about – and really set you on the fast track to growth. That’s why we at Insightera are such big fans of Account-Based Marketing (ABM) – it gives marketers the opportunity to target strategic accounts with the highest revenue potent...

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Bridging the Great Sales and Marketing Divide BRIDGING THE GREAT SALES AND MARKETING DIVIDE

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Every time we ask B2B marketers that question, the response is universal. Marketers feel like theyre bending over backwards to deliver a large volume of leads. and Sales just plain Isnt feeling the love. The exchange goes something like this.

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4 Steps to Account Based Marketing Success 4 STEPS TO ACCOUNT BASED MARKETING SUCCESS

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You’ve heard the term: Account Based Marketing, or ABM. And you get the general idea. Instead of investing resources here, there and everywhere, you focus on investing in opportunities bound to reap the highest ROI. Marketing becomes far more targeted and aligned with sales.

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LeanData Announces Account-Based Lead Management Suite for B2B Target Account Selling LEANDATA ANNOUNCES ACCOUNT-BASED LEAD MANAGEMENT SUITE FOR B2B TARGET ACCOUNT SELLING

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"SUNNYVALE, Calif.--(BUSINESS WIRE)--LeanData, Inc., experts in lead management software, announced today that its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. LeanData’s solution includes proper setup of your CRM system and software suite for manag...

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"ABM maturity model" "ABM MATURITY MODEL"

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"Account-Based Marketing (ABM) is quickly becoming a must-have for B2B marketers. In fact, data from Demand Metric show that 71% of B2B organizations interested in adopting ABM, are testing or already using it. Through our conversations with B2B marketers, we’ve learned that there isn’t one singl...

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Account-Based Marketing & Pipeline Marketing — How Do They Stack Up? ACCOUNT-BASED MARKETING & PIPELINE MARKETING — HOW DO THEY STACK UP?

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"Account-based marketing is a highly effective strategy, known for its exceptional ROI, excellent targeting practices, and overall streamlined efficiency. However, it takes a decidedly different approach, turning the traditional marketing funnel on its head and exploring new tactics for target au...

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Big Catch (and cash) with Account Based Marketing BIG CATCH (AND CASH) WITH ACCOUNT BASED MARKETING

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Account Based Marketing takes you past the biggest challenges for B2B companies to generate a demand in your prospect accounts. Learn more on how Account Based Marketing can be used to catch your biggest fish: Demand Generation with ABM

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Account Based Marketing Framework for B2B ACCOUNT BASED MARKETING FRAMEWORK FOR B2B

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How would you implement an Account Based Marketing (ABM) program for B2B Marketing ? What are the key program phases and how does this differ from more conventional B2B programs? Here I depict my experience based ont the TSMA methodology, the IT Service Marketing

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The Rise of Account-Based Marketing THE RISE OF ACCOUNT-BASED MARKETING

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"While Account-Based Marketing has been around for quite some time, it’s only recently started to take off. In addition to wondering how you can capitalize on this current trend, you might be asking — “Why now?” In the infographic below, we’ll share some of the challenges ABM addresses and why so ma...

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Increasing Revenue With Account Based Sales Development INCREASING REVENUE WITH ACCOUNT BASED SALES DEVELOPMENT

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The advent of modern sales development has taken the sales world by storm. Organizations everywhere are dumping revenue models based on old-school lead generation, cold calling and mass email blasting. Why? The power has shifted from the seller to the buyer.

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Align your sales and marketing teams with Account-Based Marketing ALIGN YOUR SALES AND MARKETING TEAMS WITH ACCOUNT-BASED MARKETING

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Every Time we ask B2B marketers that question, the response is universal. Marketers feels like they're bending over backward to deliver a large volume of leads, and sales just plain isn't feeling the love. The exchange goes something like this. If the sounds familiar, you are not alone. Here's how ...

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How ABM Impacts The Cost Of A Lead Among B2B Verticals HOW ABM IMPACTS THE COST OF A LEAD AMONG B2B VERTICALS

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The cost of a lead has increased significantly this year as more marketers have opted for higher quality and more expensive account-based marketing (ABM) campaigns. This infographic from Madison Logic highlights the cost per lead from various B2B verticals and how ABM impacts these costs.

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Relationship to Revenue: Using ABM and MarTech to Seal the Deal RELATIONSHIP TO REVENUE: USING ABM AND MARTECH TO SEAL THE DEAL

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"In this infographic, you’ll find out how to use the right tools, create appropriate content, and work with the right people-not only to help generate new revenue, but also retain current clients. Despite the hype, account-based marketing is really nothing new. So what’s changed? When it gets down t...

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THE ACCOUNT BASED MARKETER’S GUIDE TO DREAMFORCE THE ACCOUNT BASED MARKETER’S GUIDE TO DREAMFORCE

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"It’s creeping ever closer! Dreamforce 2015 is nearly upon us. This year’s event takes place from September 15-18. If you plan to attend, you are probably spending a lot of time fine-tuning your preparations so you and your team can get the most out of the event. With such a wide range of sessions t...

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Account Based Marketing Framework ACCOUNT BASED MARKETING FRAMEWORK

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Many experts have suggested that one of the big themes of 2016 is going to be Account-Based Marketing (ABM). It’s time for marketers to apply the same rigor to this strategy that they have to their inbound and lead nurturing programs. What has changed is that it is now easier than ever to identify ...

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Developing A Strategic Approach For Account-Based Marketing DEVELOPING A STRATEGIC APPROACH FOR ACCOUNT-BASED MARKETING

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Account-Based Marketing is the strategic approach marketers use to support a defined universe of accounts, including strategic accounts and named accounts. It also includes support for the post-sale customer lifecycle, using marketing’s toolkit to contribute to the overall customer experience.

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Pipeline Development PIPELINE DEVELOPMENT

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You don’t need any more B2B leads “like these” A Modern Sales Perspective Pipeline Development What Drives Quality Pipeline? We build Oracle solutions to drive quality Pipeline Development for our customers. Find out more: www.oracle.com/sales 1.  Predictable Flow of Qualified Leads 2.  Complete Cus...

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THE QUICK START GUIDE TO ACCOUNT BASED MARKETING THE QUICK START GUIDE TO ACCOUNT BASED MARKETING

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In an arena where every advantage counts, companies must strive to make the most out of the resources at their disposal. Account-based marketing or ABM is one approach which is well-suited to today’s conditions. Instead of casting a wide net like traditional demand generation, ABM is based on focusi...

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5 Keys to Understanding Your Target Market 5 KEYS TO UNDERSTANDING YOUR TARGET MARKET

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By focusing your energy on who you most want to work with, you will transform your business from being frustrating to freeing. Become a specialist by refining your marketing message so that you are NOT trying to be ‘all things to all people.’ Then look at these 5 areas…

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6 EASY STEPS TO DEFINE YOUR TARGET MARKET 6 EASY STEPS TO DEFINE YOUR TARGET MARKET

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Ask What’s the problem? What’s the problem that your product or service solves? Is it bad sleep, hunger, dirty floors etc.? Once you know the problem, you’re one the way to defining your target market. Who’s suffering? List all the groups of people suffering from this problem. Don’t stop there! G...

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Target Marketing 101 TARGET MARKETING 101

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The term “target marketing” has been around for decades, but that doesn’t mean that everyone knows what it is or how to apply it to their business. If you’re just starting out, or if marketing your business has been something that you do without fully understanding it, then getting a grasp on target...

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ABM – Best practices ABM – BEST PRACTICES

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ABM will not be effective without ‘clean data and processes’ and here at SMARTe, we understand it better than others. We follow 4step approach which encompasses identifying your TAM(total addressable market) then reinforcing with clean data and processes methodology which ushers in better results. W...

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Building Your Team Demand Generation A-players BUILDING YOUR TEAM DEMAND GENERATION A-PLAYERS

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An effective demand generation (demand gen) process can help business-tobusiness marketers with long buying cycles ensure they stay top of mind with potential buyers, and provide the right content at the right time, to move them through the sales funnel.

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2015 B2B ENTERPRISE DEMAND GENERATION SURVEY 2015 B2B ENTERPRISE DEMAND GENERATION SURVEY

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How many demand generation programs/campaigns do you run on an annual basis?

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Account-Based Marketing: What You Need To Know ACCOUNT-BASED MARKETING: WHAT YOU NEED TO KNOW

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If you are one of the 50% of companies currently not leveraging account-based marketing (ABM), there are a few stats that you need to review which highlight its growing popularity among B2B organizations. This infographic from Integrate provides some fresh statistics every B2B marketer needs to know...

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Four Overlooked Success Factors in Demand Generation FOUR OVERLOOKED SUCCESS FACTORS IN DEMAND GENERATION

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While many demand generation experts focus on things like targeting the right audience and developing an appropriate offer for that audience, this is only part of the equation for what’s needed to really succeed with demand gen. Here are four critical steps that contribute to the success of demand g...

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Demand generation DEMAND GENERATION

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What is Demand Generation? The Creation of awareness and excitement about your company and your products and services. A continuous proves of engaging and nurturing current and future customers.

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A Decade in Demand. A DECADE IN DEMAND.

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Drumroll, please. Ten years ago today, ANNUITAS opened its doors. It’s hard to believe how much demand generation has evolved over the past decade. It’s even harder to pick the 10 most important milestones that happened along the way

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Top 10 Reasons to Hire a Full-Service Demand Generation Agency TOP 10 REASONS TO HIRE A FULL-SERVICE DEMAND GENERATION AGENCY

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Agencies aren’t for everyone. But in the right situation, especially given the complexity of today’s modern marketing, the right agency partner can be the key to your company making the most of your demand generation investments.

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8 Ways to Get B2B Demand Gen Back on Track 8 WAYS TO GET B2B DEMAND GEN BACK ON TRACK

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Nonetheless, there are some interesting lessons to be drawn from the survey, which generated response from more than 200 marketing VPs, directors and managers. As the infographic below illustrates, there are still plenty of opportunities for marketers to improve demand generation ROI, even when thos...

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It’s Time to Automate Demand Gen IT’S TIME TO AUTOMATE DEMAND GEN

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Nearly all marketers are using advertising and marketing technologies to automate the processes required to create, execute, and analyze marketing programs. Automation is making marketers smarter about customer needs, behaviors and experiences, while freeing up time to focus on marketing strategy an...

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8 pillars of Demand Generation 8 PILLARS OF DEMAND GENERATION

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BUSINESS, BRAND AND MARKETING OPERATIONS STRATEGIES PILLAR PILLAR 02 01 PILLAR PILLAR PILLAR PILLARPILLAR 03 04 05 06 Technology: Big Data and Tech Stack Integration Target-audience Marketing Through Progressive Persona Profiling Content, Message and Offer Hierarchies Paid, Earned and Owned Media In...

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Lead Generation vs Demand Generation LEAD GENERATION VS DEMAND GENERATION

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In marketing, Lead generation is defined as "the generation of consumer interest or inquiry into products or services of a business. Leads can be generated for purposes such as list building, e-newsletter list acquisition or for sales leads." In Simple words lead generation is the process of creatin...

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How to Build a Rock Solid Demand Generation Engine – Part 1 HOW TO BUILD A ROCK SOLID DEMAND GENERATION ENGINE – PART 1

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In my anaytics and marketing career, I have been blessed with the opportunity to work with some really amazing individuals. I have learned a lot from and shared my ideas with them successfully. I have also had the opportunity to lead several demand gen teams of marketing and analytics professionals,...

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B2B Demand Generation & Predictive Marketing B2B DEMAND GENERATION & PREDICTIVE MARKETING

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Today’s B2B leaders are under pressure to produce qualified leads in higher volumes. Radius teamed up with Demand Metric to understand the current pain points for B2B demand generation marketers, and how predictive analytics can solve those pain points for better leads and more of them.

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2015 Benchmark Study: What 2015 BENCHMARK STUDY: WHAT'S WORKING IN DEMAND GENERATION?

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More than one third (38%) of B2B marketers expect their demand generation budgets to grow by 20% or more in 2015, and they will invest in a number of tactics to drive results, including persona development, webinars and in-person events. In addition, 36% report that their budgets will increase 1% to...

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The Offense and Defense of Demand Generation THE OFFENSE AND DEFENSE OF DEMAND GENERATION

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With March Madness Sweet Sixteen games underway, Integrate thought this would be a perfect time to exploit their target personas’ collegiate sports enthusiasm. The new Integrate infographic is a timely, fun infographic uses thinly veiled, yet hopefully informational basketball metaphors to illustrat...

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A Decade in Demand – Top 10 Milestones in Demand Generation A DECADE IN DEMAND – TOP 10 MILESTONES IN DEMAND GENERATION

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ANNUITAS, a demand generation and marketing strategy firm, uses its 10th anniversary as an opportunity to look at how demand generation has evolved over the last decade, and the most important milestones that influenced business along the way.

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Understanding Demand Generation vs Lead Generation UNDERSTANDING DEMAND GENERATION VS LEAD GENERATION

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Marketers often exchange the terms demand generation (demand gen) for lead generation (lead gen), but they’re not the same strategies. Companies with dedicated sales teams can deploy both strategies simultaneously. Companies often have an inbound sales team to respond to demand generated sales reque...

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CONTENT MARKETING FOR B2B DEMAND GENERATION CONTENT MARKETING FOR B2B DEMAND GENERATION

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When it comes to the B2B buying cycle, branded content can be pivotal in moving the buyer further into the new business pipeline.

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State of Demand Generation STATE OF DEMAND GENERATION

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Pulling out a number of stats related to this fastest-growing marketing discipline, this infographic highlights some of the areas you seriously need to consider. It’s very easy, in a world full of stats and instant communications, to become immune to the core reasons for undertaking a programme of D...

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B2B Demand Generation Infrastructure 2.0 B2B DEMAND GENERATION INFRASTRUCTURE 2.0

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The marketing technology landscape is expanding. This is why you need not only the best marketing automation tools, but also a world-class demand generation business model to help you track B2B buying behaviour, giving you the competitive edge. The Demand Generation Infrastructure 2.0 model is based...

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Marketing Segmentation Challenges and Opportunities MARKETING SEGMENTATION CHALLENGES AND OPPORTUNITIES

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Segmentation is the process of subdividing your customer-base or prospective market into defined groups that have common demographics, needs, interests, priorities, and/or regional characteristics. Segmentation enables marketers to implement personalized strategies that are highly relevant and targe...

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4 Simple Rules for Email Marketing Segmentation 4 SIMPLE RULES FOR EMAIL MARKETING SEGMENTATION

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Segmenting your email marketing campaigns doesn’t need to be a daunting task. We’ve simplified the process of dividing your email list into groups of likeminded individuals and sending personalized messaging into 4 simple rules. These rules will allow you to send targeted and personalized messages t...

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Hotel Market Segmentation: Lots of data means actionable insights HOTEL MARKET SEGMENTATION: LOTS OF DATA MEANS ACTIONABLE INSIGHTS

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When we ask a hotel manager from an independent hotel who their clients are, they easily refer their top nationalities, age range, general preferences and they might even know a few loyal clients, but do they really target each customer segment individually based on those insights? No, they don’t. T...

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14 Reasons Manual Demand Generation Marketing Sucks 14 REASONS MANUAL DEMAND GENERATION MARKETING SUCKS

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Being a demand marketer today is pretty exciting. Marketers have more tools and technologies available than ever before to engage people in unique ways and create dazzling customer experiences. If you’re a seasoned marketing pro, chances are your day looks completely different now than it did 10 or ...

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Demand Generation is Failing DEMAND GENERATION IS FAILING

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Why is demand generation not working for most organizations? Where are enterprise marketers failing with their demand generation efforts? Let’s take a look at modern demand generation. Despite the increasing complexity of demand generation, we can still distill best practices down to these seven, b...

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Tying Account-Based Advertising to Decision-Makers TYING ACCOUNT-BASED ADVERTISING TO DECISION-MAKERS

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Recently, Demandbase and Integrate surveyed 500 B2B marketers to learn more about how they are implementing, executing and measuring their Account-Based Marketing (ABM) strategies. As we combed through the research, we realized that while ABM is gaining traction in the marketplace, B2B marketers sti...

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Top Tactics for Three Types of ABM TOP TACTICS FOR THREE TYPES OF ABM

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ITSMA’s recent study, Fueling the Account Based Marketing Fire, documented the rise of three distinct types of ABM: Strategic, Lite, and Programmatic. As companies look to test or expand any or all of these approaches, it’s important to evaluate which tactics might be most effective. Tactical plans ...

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The Struggle For Smart Segmentation THE STRUGGLE FOR SMART SEGMENTATION

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It lines out why market segmentation is a requirement for consumers, how it pays off for marketers, and what’s holding us back...

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The Rise of Account Based Marketing Timeline THE RISE OF ACCOUNT BASED MARKETING TIMELINE

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Amid the recent hype over account based marketing, it’s easy to forget that ABM has been around for years. Developed in the early 2000s as a way to bring marketing and sales together around their most important accounts, ABM has helped many technology and professional services firms think beyond the...

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Secrets To Demand Gen Success SECRETS TO DEMAND GEN SUCCESS

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Televerde has successfully helped generate $5.5 billion in revenue for marketing and sales executive clients, driving more than 7,500 C-level leads to clients and $400 million in pipeline value in the past year...

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Social Media Best Practices for Demand Generation SOCIAL MEDIA BEST PRACTICES FOR DEMAND GENERATION

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Simply posting on various social media platforms as part of your demand generation strategy won’t cut it in today’s market. Engaging with customers through social media has become an art, and you must know when, how, and what to post on each individual platform that is specific to your target audien...

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Better Demand Generation BETTER DEMAND GENERATION

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The two halves to any good demand generation program are data and content. But how does one ensure they come together in synergy? This brilliant infographic brought to you by Harte Hanks Data and Content Solutions presents this in a unique way. It assumes that just as our minds are a mixture of the ...

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Study – 2014 B2B Enterprise Demand Generation Survey STUDY – 2014 B2B ENTERPRISE DEMAND GENERATION SURVEY

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With the following year 2014 demand generation campaign, it comes to notice that “Marketing departments are struggling to succeed with their demand generation. Almost 60 percent of respondents indicated they feel their efforts are not very effective, with less than three percent stating they are ver...

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Account-Based Marketing Automation ACCOUNT-BASED MARKETING AUTOMATION

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Demandbase and Oracle Eloqua introduce the next generation of B2B marketing by delivering Account-Based Marketing(ABM) directly into your MAS...

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THE INTEGRATED MARKETING AND SALES MACHINE – 2015 DEMAND GENERATION REPORT THE INTEGRATED MARKETING AND SALES MACHINE – 2015 DEMAND GENERATION REPORT

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The data in it has been gathered from more than 150 active B2B marketers (with the titles of manager, director, executive or owner) who represented over 10 industries including marketing agencies, information technology, software and professional and financial services (the majority being from B2B c...

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Omnibound Demand Generation OMNIBOUND DEMAND GENERATION

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Omnibound Demand Generation is a platform based on strategic content marketing approaches in the right channels. Through a business alliance with Acadia Lead Management Services, we built in metrics-focused lead capture and qualification processes with a CRM and marketing automation backbone...

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Demandbase + Integrate: Identify Decision-Makers in Target Accounts DEMANDBASE + INTEGRATE: IDENTIFY DECISION-MAKERS IN TARGET ACCOUNTS

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Demandbase enables B2B companies to identify and target the accounts they value most, and then market to them across the entire funnel. Integrate is a marketing software provider on a mission to arm demand marketers with the tools, insights, and integrations required to change the way they execute d...

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