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![Account-Based Marketing (ABM)]() ACCOUNT-BASED MARKETING (ABM) video Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organisation considers and communicates with individual prospect or customer accounts as markets of one. Read More |
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![What is Behavioral Targeting?]() WHAT IS BEHAVIORAL TARGETING? video What's all this talk about Behavioral Targeting? And how can you use it to increase your marketing ROI? Find out in 60 seconds with this video from The 60 Second Marketer. Read More |
![2020 The Future of Behavioural Targeting]() 2020 THE FUTURE OF BEHAVIOURAL TARGETING video Behavioural targeting (also known as behavioural or interest based advertising) is a growing way of making the advertising you see on websites more relevant to your interests and preferences. Read More |
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![ABM: The Revolution Grows]() ABM: THE REVOLUTION GROWS video What a difference one year makes in the ABM journey. In this session, Megan Heuer (VP & Group Director, SiriusDecisions) will share results of the new 2016 State of Account-Based Marketing study, showcasing changes and trends in ABM adoption across B... Read More |
![Demystifying ABM Metrics]() DEMYSTIFYING ABM METRICS video According to the 2016 State of ABM by SiriusDecisions, the number one goal for ABM in 2016 is increasing revenue. Goals are only effective when they are measurable, so account-based marketers need to understand how to measure their ABM efforts in ter... Read More |
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![Account Based Marketing: It]() ACCOUNT BASED MARKETING: IT'S ALL ABOUT THE CUSTOMER video Account Based Marketing (ABM) implies that it's all about the customer. The more companies can prove themselves to be relevant to the customer, the more accepting the customer will be of what your company has to offer. ITSMA's ABM model can h... Read More |
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![Demand Generation: Quantity vs. Quality]() DEMAND GENERATION: QUANTITY VS. QUALITY video By using Account Based Marketing in Demand Generation you get past the biggest challenges for B2B companies like influencing many decision-makers at the same time, avoiding to get “down-prioritized” and having a high frequency and visability during t... Read More |
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