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Atribuição Mobile e Análise de Marketing para aplicativos de compras [Guia] ATRIBUIÇÃO MOBILE E ANÁLISE DE MARKETING PARA APLICATIVOS DE COMPRAS [GUIA]

whitepaper

Jun 23, 2020

Impulsionado pelas crescentes demandas de um ecossistema de consumidores em constante expansão, o comércio mobile se tornou um elemento básico da experiência de marca, em movimento e ao alcance dos usuários sempre que necessário. Com uma previsão de 75% de todas as transações de comércio digital aco...

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2020 Data Breach Investigations Report - Executive Summary 2020 DATA BREACH INVESTIGATIONS REPORT - EXECUTIVE SUMMARY

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Jun 09, 2020

The more you know about the threats you face, the better your chances of keeping your data secure and your name out of the headlines. That is why we create the Verizon Data Breach Investigations Report (DBIR). This year’s report is the 13th iteration and is powered by 81 contributing organizations—t...

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Why SMBs Should Migrate to Magento Commerce WHY SMBS SHOULD MIGRATE TO MAGENTO COMMERCE

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Jun 03, 2020

2020 started off with such promise: low unemployment, wages on the rise, and good overall economic indicators. Then a novel coronavirus emerged, and the world turned upside down. With the world in crisis, online retailers of all sizes are filling the void and providing the global population with the...

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EBOOK: Introducing Genesys AI Connect moments throughout the customer journey EBOOK: INTRODUCING GENESYS AI CONNECT MOMENTS THROUGHOUT THE CUSTOMER JOURNEY

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Jun 02, 2020

Artificial intelligence (AI) is changing our world. From life-saving medical services to interpersonal connectivity, the many benefits of applied AI are just beginning to be realized. AI powers continuous personalized engagements across the entire customer journey at scale — improving customer and e...

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Tip Sheet: Nine technology trends affecting mid-sized contact centers TIP SHEET: NINE TECHNOLOGY TRENDS AFFECTING MID-SIZED CONTACT CENTERS

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Jun 02, 2020

Businesses large and small realize the benefits of providing a great customer experience — from creating powerful customer moments to building loyalty. With interactions occurring on more channels, it’s important to deliver personalized service at scale. You need to leverage the right technology to ...

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ICMI Trend Report: Customer Journey Mapping and the Omnichannel Experience ICMI TREND REPORT: CUSTOMER JOURNEY MAPPING AND THE OMNICHANNEL EXPERIENCE

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Jun 02, 2020

Find out why journey mapping is so important to the agent and customer experience and how to create a journey map that’s both insightful and actionable. Whether your organization wants to improve customer satisfaction, boost productivity, or increase revenue, the customer journey is at the heart of ...

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2020 Cx Maturity Research Australia 2020 CX MATURITY RESEARCH AUSTRALIA

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May 29, 2020

During these exceptionally challenging times, it is more important than ever to ensure that businesses are able to provide a meaningful customer experience. The customer has always been king and they know it. More than ever, Australian businesses will have to respond and adapt to rising customer exp...

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For Cyber Security, Strategic Outsourcing Is a Necessity, Not a Luxury FOR CYBER SECURITY, STRATEGIC OUTSOURCING IS A NECESSITY, NOT A LUXURY

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May 29, 2020

A global cybersecurity skills shortage is turning security necessities into security luxuries, and basic security hygiene is suffering .This white paper is designed to help security leaders demonstrate to stakeholders and decision-makers the value of strategic security outsourcing as their organizat...

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Mobile Security Index : 2020 Executive Summary MOBILE SECURITY INDEX : 2020 EXECUTIVE SUMMARY

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May 29, 2020

As part of the 2020 Mobile Security Index, we asked our survey respondents to rate how crucial mobile is to their business on a 10-point scale; 83% answered 8 or higher. That means that securing mobility is no longer optional, but crucial to securing future innovation and transformation. This is exa...

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Return to business as unusual : Workplace of the future RETURN TO BUSINESS AS UNUSUAL : WORKPLACE OF THE FUTURE

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May 29, 2020

Over the years, the pressures driving toward remote working have been building, but no one could have predicted the seismic shift caused by COVID-19. Entire functions of many global organizations are now working remotely, and this looks set to permanently alter the way people think about the world o...

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Cognitive Automation saves 80% of processing time and cost COGNITIVE AUTOMATION SAVES 80% OF PROCESSING TIME AND COST

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May 21, 2020

Digitize or die – is the prevalent slogan, especially in the financial services industry. With the increasing importance of digital in our world, driven by digital-savvy customers, it has become a strategic priority for financial institutions. Whether it is combating the customer experience of Netfl...

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How to Get Accurate, Unbiased, Actionable Insights HOW TO GET ACCURATE, UNBIASED, ACTIONABLE INSIGHTS

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Apr 15, 2020

Data driven companies grow eight times faster than those that work from intuition. This report explores how those that make better use of their rich information resource are getting ahead, with augmented analytics at the heart of this. Discover how to uncover hidden insights, remove bias and predict...

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Get Your Action Plan for Data Leadership GET YOUR ACTION PLAN FOR DATA LEADERSHIP

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Apr 03, 2020

Are you confident your data is secure? Do you generate meaningful insights from your data? Discover what more you can do to keep your IT department ahead of the curve. Answer three simple questions and get an action plan based on your organisation’s needs. Armed with these key insights about your ne...

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Evolved, Reliable, Cost-Effective, Secure Cloud Is Here EVOLVED, RELIABLE, COST-EFFECTIVE, SECURE CLOUD IS HERE

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Apr 03, 2020

More and more organisations are recognising cloud technology is essential if they are to gain a strategic advantage. Whether your organisation has migrated or not you’ll appreciate just how important it is for the future growth of your business. That’s why, we think you’ll appreciate the five steps ...

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How to Get Accurate, Unbiased, Actionable Insights HOW TO GET ACCURATE, UNBIASED, ACTIONABLE INSIGHTS

whitepaper

Apr 03, 2020

Data driven companies grow eight times faster than those that work from intuition. This report explores how those that make better use of their rich information resource are getting ahead, with augmented analytics at the heart of this. Discover how to uncover hidden insights, remove bias and predict...

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取得數據領導力行動計劃 取得數據領導力行動計劃

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Apr 03, 2020

您確定您的數據安全嗎?您是否已從數據中獲得有價值的洞見?想瞭解如何才能使IT部門保持領先地位?回答三個簡單的問題,並根據貴公司的需求取得一項行動計劃。掌握有關您邁向數據領導者的關鍵資訊,採取行動並獲得成果。

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Your Roadmap for Innovation Is Here YOUR ROADMAP FOR INNOVATION IS HERE

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Apr 03, 2020

Is your organisation reaping the benefits of being a data leader, or is it lagging behind? Those organisations that lead the way experience more significant growth and innovation. Find out your position, and what the next steps are on the journey towards getting more meaningful insights from your da...

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先進、可靠、高成本效益的安全雲端就在這。 先進、可靠、高成本效益的安全雲端就在這。

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Apr 03, 2020

越來越多的企業意識到,雲端技術對於取得策略優勢至關重要。無論您的企業是否已遷移至雲端,您都將瞭解其對貴企業未來發展的重要性。因此,對於報告中列出打造成功雲端的五大步驟,我們認為您應該會覺得有所助益。這五大步驟分別是:獲得新技能、組織該做的準備、尋找可信任的供應商、具有成本效益的整體方法和採用自主技術。

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您的創新路線圖就在這 您的創新路線圖就在這

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Apr 03, 2020

您的企業是否正獲得成為數據領導者所帶來的成長,還是已經落後了?那些走在前端的企業,因為數據帶來的洞見,將有更顯著的成長和創新。釐清您目前在數據管理上的狀況,並瞭解若要從數據中獲得更有意義的洞見,下一步的計劃是什麼。無論貴企業目前的情況如何,都將獲得一份行動計劃,幫助您走上領導者之路。

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 Acabe com o atraso nos contratos e feche negócios mais rapidamente ACABE COM O ATRASO NOS CONTRATOS E FECHE NEGÓCIOS MAIS RAPIDAMENTE

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Apr 01, 2020

O profissionais de vendas são mais eficazes quando equipados com as melhores ferramentas. Fluxos de trabalho eletrônicos habilitados para dispositivos móveis estão se tornando essenciais para otimizar a eficiência e fornecer às equipes uma real flexidade no dia-a-dia.

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O surgimento dos Systems of Agreement modernos O SURGIMENTO DOS SYSTEMS OF AGREEMENT MODERNOS

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Apr 01, 2020

A transformação digital está tornando os negócios mais fáceis e mais ágeis. As empresas investiram bilhões de dólares para modernizar seus sistemas de registros (SofR), como CRM,1 HCM,2 e ERP,3 , e seus sistemas de engajamento (SofE), como os aplicativos de automação de marketing e de colaboração in...

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The digital transformation imperative. THE DIGITAL TRANSFORMATION IMPERATIVE.

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Mar 23, 2020

In the last 10 years, the retail industry has seen a dramatic shift. Shopper expectations have evolved. Now, shoppers dictate the way organizations deliver targeted experiences with fast and efficient service. Dubbed the “Amazonification of digital commerce” by industry leaders, this transformation ...

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Cognitive Automation -Convergence of AI and RPA in Banks COGNITIVE AUTOMATION -CONVERGENCE OF AI AND RPA IN BANKS

whitepaper

Mar 09, 2020

Digitize or die – is the prevalent slogan, especially in the financial services industry. With the increasing importance of digital in our world, driven by digital-savvy customers, it has become a strategic priority for financial institutions. Whether it is combating the customer experience of Netfl...

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Cognitive Automation -Convergence of AI and RPA in Banks COGNITIVE AUTOMATION -CONVERGENCE OF AI AND RPA IN BANKS

whitepaper

Mar 09, 2020

Digitize or die – is the prevalent slogan, especially in the financial services industry. With the increasing importance of digital in our world, driven by digital-savvy customers, it has become a strategic priority for financial institutions. Whether it is combating the customer experience of Netfl...

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Data is Crucial to Business Success DATA IS CRUCIAL TO BUSINESS SUCCESS

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Mar 05, 2020

This report is a deep dive into how Autonomous technology is the foundation for success and innovation. Insights gained from connected data will play a crucial role in turning autonomous organisations into winners. 68% of IT data leaders say that they are 100% able to manage the amount of data gener...

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Discover the Power of Autonomous Database DISCOVER THE POWER OF AUTONOMOUS DATABASE

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Mar 04, 2020

Imagine your database taking care of itself with little or no administration by you. With Oracle Autonomous Database that’s exactly what you can look forward to. Thanks to machine learning, you can determine the service level you want and it does the rest. It will install patches automatically and u...

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Connected Data is Crucial for Business Success CONNECTED DATA IS CRUCIAL FOR BUSINESS SUCCESS

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Mar 04, 2020

Discover how leaders are not just seeing the need for connected data. They’re using it to drive significant growth. Data leaders have greater confidence in their data’s security, ethics and insights. Discover revealing statistics, surprising trends and practical advice in our latest research.

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Personalized Marketing Blueprint PERSONALIZED MARKETING BLUEPRINT

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Feb 19, 2020

Delivering hyper-personalized account experiences, regardless of channel or whether an inbound or outbound motion, enables B2B enterprises to engage customers in much deeper and more meaningful ways. Get the blueprint for personalized marketing and learn: Four pillars of the customer life cycle "bow...

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How Data Leaders Maximise Insights HOW DATA LEADERS MAXIMISE INSIGHTS

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Feb 19, 2020

Accurate insights are crucial to marketing success. Yet only 31% of marketers are confident they are using data effectively. If you’re not among those data leaders you need to act now. Our report helps you understand how to use data in omnichannel marketing to provide personalise customer experience...

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From too Many CMSes to a Single Content Hub FROM TOO MANY CMSES TO A SINGLE CONTENT HUB

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Feb 19, 2020

Are you looking to create digital products – websites, apps or devices – but have content stored in various forms across various systems? That can make workflows inefficient and governance ineffective. In short, it can make organizing and managing content for multiple outputs a mess. A content hub p...

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The Rise of the Digital Factory THE RISE OF THE DIGITAL FACTORY

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Feb 19, 2020

There is a seismic shift happening in how enterprises create websites and other digital products. To create a competitive advantage, they need to move from project-focused iteration to innovation and continuous deployment Learn how innovative companies are adapting to this shift by creating digital ...

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From too many CMSes to a single content hub FROM TOO MANY CMSES TO A SINGLE CONTENT HUB

whitepaper

Feb 19, 2020

Are you looking to create digital products – websites, apps or devices – but have content stored in various forms across various systems? That can make workflows inefficient and governance ineffective. In short, it can make organizing and managing content for multiple outputs a mess. A content hub p...

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Seven dimensions of scale: how to plan for technology infrastructure growth SEVEN DIMENSIONS OF SCALE: HOW TO PLAN FOR TECHNOLOGY INFRASTRUCTURE GROWTH

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Feb 19, 2020

Download your copy of the white paper to learn: The most common scalability challenges that businesses encounter as they grow Seven specific dimensions of scale business leaders should consider when evaluating content platforms What a platform needs to scale and how the right infrastructure can help...

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The Rise of the Digital Factory THE RISE OF THE DIGITAL FACTORY

whitepaper

Feb 19, 2020

There is a seismic shift happening in how enterprises create websites and other digital products. To create a competitive advantage, they need to move from project-focused iteration to innovation and continuous deployment. Learn how innovative companies are adapting to this shift by creating digital...

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An Analysis of the Cross-Border Ecommerce Opportunity AN ANALYSIS OF THE CROSS-BORDER ECOMMERCE OPPORTUNITY

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Feb 19, 2020

Survey results from NAPCO Research identify the top issues online retailers have when selling cross-border and how they are addressing them.

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Global tax compliance driving the need for cross-border technology GLOBAL TAX COMPLIANCE DRIVING THE NEED FOR CROSS-BORDER TECHNOLOGY

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Feb 19, 2020

IDC evaluates the complexity of cross-border ecommerce and the role tax technology plays in facilitating international transactions.

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Selling Cross-Border For Dummies SELLING CROSS-BORDER FOR DUMMIES

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Feb 19, 2020

From item classification to duties calculation, get the information you need to stay compliant and reduce your risk of customs delays, rejected shipments, and unhappy customers.

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An Analysis of the Cross-Border Ecommerce Opportunity AN ANALYSIS OF THE CROSS-BORDER ECOMMERCE OPPORTUNITY

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Feb 19, 2020

Survey results from NAPCO Research identify the top issues online retailers have when selling cross-border and how they are addressing them.

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Global tax compliance driving the need for cross-border technology GLOBAL TAX COMPLIANCE DRIVING THE NEED FOR CROSS-BORDER TECHNOLOGY

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Feb 19, 2020

IDC evaluates the complexity of cross-border ecommerce and the role tax technology plays in facilitating international transactions.

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Selling Cross-Border For Dummies SELLING CROSS-BORDER FOR DUMMIES

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Feb 19, 2020

From item classification to duties calculation, get the information you need to stay compliant and reduce your risk of customs delays, rejected shipments, and unhappy customers.

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Dites adieu au papier. DITES ADIEU AU PAPIER.

whitepaper

Feb 19, 2020

Vous connaissez peut-être déjà la signature électronique DocuSign. Mais saviez-vous que DocuSign vous offrait aussi la possibilité de préparer, signer, exécuter et gérer vos accords ? Téléchargez ce nouvel eBook DocuSign pour découvrir comment automatiser et connecter l’ensemble du processus contrac...

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Des contrats gagnés. Sans papier. DES CONTRATS GAGNÉS. SANS PAPIER.

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Feb 19, 2020

Une véritable révolution digitale et commerciale s’opère depuis plusieurs années. La manière de faire des affaires évolue. Pour survivre dans ce monde en constante évolution, il est primordiale de pouvoir aujourd'hui générer, négocier, approuver et signer vos contrats – de façon 100% numérique. En b...

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 Vos collaborateurs méritent une expérience 100% digitale VOS COLLABORATEURS MÉRITENT UNE EXPÉRIENCE 100% DIGITALE

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Feb 19, 2020

Réussir sa transformation numérique est devenu un enjeu majeur pour l'entreprise, et notamment pour le département RH. Alors que de nouvelles formes de travail s'imposent (télétravail, co-working, BYOD...) et que les départements RH absorbent de nouvelles missions, la signature électronique joue un ...

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Les bases de la gestion du cycle de vie des contrats (CLM) LES BASES DE LA GESTION DU CYCLE DE VIE DES CONTRATS (CLM)

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Feb 19, 2020

Les contrats sont la base du revenu des entreprises, il est donc essentiel que celles-ci se dotent de processus pour s’assurer que les contrats sont signés en temps et en heure, que les risques soient minimisés et les obligations légales assurées. Télchargez ce guide pour découvrir les bases de la g...

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Le guide de la signature électronique LE GUIDE DE LA SIGNATURE ÉLECTRONIQUE

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Feb 19, 2020

Vous souhaitez tout savoir sur la signature électronique ? Ce guide est fait pour vous. Pour vous permettre de bien appréhender le sujet, DocuSign a réalisé un livre blanc complet répondant aux questions suivantes : Qu’est-ce que la signature électronique ? De quoi parle-t-on exactement ? Est-elle r...

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Les entreprises sur le chemin des achats sans papier LES ENTREPRISES SUR LE CHEMIN DES ACHATS SANS PAPIER

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Feb 19, 2020

Les achats jouent un rôle de plus en plus stratégique pour de nombreuses entreprises. Appels d’offres, contrats fournisseurs ou encore accords de financement, les achats sont responsables de la politique de gestion fournisseurs au sein des organisations. Une gestion qui implique de nombreux acteurs ...

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Quand juridique et numérique font bon ménage. QUAND JURIDIQUE ET NUMÉRIQUE FONT BON MÉNAGE.

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Feb 19, 2020

"Les départements juridiques des entreprises et prestataires de services juridiques produisent de nombreux accords et avis qui requièrent un travail important de préparation, de signature, de suivi et d’archivage. Les cabinets d’avocats, en particulier, doivent mettre en place et gérer un grand nomb...

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La signature électronique avancée ou qualifiée pour la bancassurance LA SIGNATURE ÉLECTRONIQUE AVANCÉE OU QUALIFIÉE POUR LA BANCASSURANCE

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Feb 19, 2020

La mise en place de la signature électronique dans un contexte BtoC est un sujet complexe. La complexité réside plus dans la définition du parcours client que dans la mise en oeuvre technique. Ce livre blanc s’adresse à toutes sociétés qui souhaitent : Proposer un parcours de contractualisation qui ...

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Signature Électronique : Dsi Ne Laissez Rien Au Hasard ! SIGNATURE ÉLECTRONIQUE : DSI NE LAISSEZ RIEN AU HASARD !

whitepaper

Feb 19, 2020

Les entreprises les plus avancées finalisent leur transformation digitale et vont réaliser toutes leurs transactions en numérique. Pour les autres, la question est de savoir quelle est la meilleure façon de "passer au numérique" ? Dans tous les cas, la transformation va se faire progressivement. Une...

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Zeven Digitale Best Practices Voor Juridische Professionals ZEVEN DIGITALE BEST PRACTICES VOOR JURIDISCHE PROFESSIONALS

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Feb 19, 2020

TodaysGeneralCounsel.com adviseert organisaties zich te richten op een ondernemingsbrede strategie voor informatiegovernance, die door de IT-afdeling is ontwikkeld in samenwerking met de juridische afdeling, archiefmedewerkers en belanghebbenden in het bedrijf. Dit verbetert de governance, het risic...

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De Opkomst Van Moderne Systems Of Agreement DE OPKOMST VAN MODERNE SYSTEMS OF AGREEMENT

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Feb 19, 2020

Dankzij de digitale transformatie kunnen bedrijven sneller en gemakkelijker zakendoen. Bedrijven hebben miljarden dollars geïnvesteerd om systems of record (SofR) te moderniseren, zoals CRM1, HCM2 en ERP3, en hun systems of engagement (SofE), zoals automatische marketing en interne samenwerkingstoep...

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 OPTIMAAL PROFITEREN VAN UW TECHNOLOGIE eSignature gebruiken om bestaande technologieën te verbeteren OPTIMAAL PROFITEREN VAN UW TECHNOLOGIE ESIGNATURE GEBRUIKEN OM BESTAANDE TECHNOLOGIEËN TE VERBETEREN

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Feb 19, 2020

Wanneer organisaties hun processen digitaliseren en eSignature gaan gebruiken, moeten ze erop letten dat de bedrijfsprocessen niet worden verstoord en dat hun oplossingen naadloos aansluiten op bestaande technologieën. Bedrijfstoepassingen zijn de levensader van elk bedrijf. Het is daarom belangrijk...

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Vijf Nieuwe Manieren Waarop Uw Hr-Afdeling Overeenkomsten Beter En Efficiënter Kan Afhandelen, Van Indiensttreding Tot Pensionering. VIJF NIEUWE MANIEREN WAAROP UW HR-AFDELING OVEREENKOMSTEN BETER EN EFFICIËNTER KAN AFHANDELEN, VAN INDIENSTTREDING TOT PENSIONERING.

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Feb 19, 2020

Mensen vormen de levensader van uw bedrijf en zoals u weet, speelt HR een essentiële rol in het werven, in dienst nemen, trainen en behouden van mensen. Maar ondanks de strategische rol van de HR-afdeling blijft deze achter op andere afdelingen wat betreft de implementatie van gebruiksvriendelijke, ...

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Voldoen Aan Digitale Verwachtingen Op De Juridische Afdeling: Een Europees Onderzoek VOLDOEN AAN DIGITALE VERWACHTINGEN OP DE JURIDISCHE AFDELING: EEN EUROPEES ONDERZOEK

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Feb 19, 2020

In heel Europa is de honger van consumenten naar digitale diensten onverzadigbaar. Hoe kunnen juridische afdelingen bedrijven ondersteunen om aan de vraag van klanten te voldoen en te voorkomen dat het bedrijf op digitaal vlak achterop raakt? Wat de onstilbare honger naar digitalisering van de consu...

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 Résoudre le problème de l RÉSOUDRE LE PROBLÈME DE L'IDENTIFICATION CLIENT

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Feb 19, 2020

Nous prouvons tous notre identité tous les jours, souvent plusieurs fois. Qu’il s’agisse d’entrer un code PIN sur un terminal de carte bleue ou de signer dans un champ réservé, cet acte est devenu si courant pour beaucoup d’entre nous que nous n’y prêtons plus attention. Néanmoins, dans le cas ...

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HR’s Guide to Digital Hiring and Onboarding HR’S GUIDE TO DIGITAL HIRING AND ONBOARDING

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Feb 19, 2020

If you’re in charge of your company’s recruiting and onboarding, you know that attracting and retaining top talent is more difficult than ever. This is no surprise: Job seekers have an abundant choice of employers and the UK employment rate is at its highest. According to the Office for National Sta...

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Top 10 Reasons Financial Services Companies Choose Docusign TOP 10 REASONS FINANCIAL SERVICES COMPANIES CHOOSE DOCUSIGN

whitepaper

Feb 19, 2020

Standard in financial services. Bank-grade security. Carrier-Grade architecture & operations. Rapid time-to-value. Largest financial services partners ecosystem. Leader in consumer transactions. World-class mobile experience. Ranked #1 by analysts. Award winning APIs. Global enterprise standard.

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Trades and Transactions Unbending the Sales Pipeline With Digital Tools TRADES AND TRANSACTIONS UNBENDING THE SALES PIPELINE WITH DIGITAL TOOLS

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Feb 19, 2020

Sales professionals have sophisticated digital tools at their disposal for going about their daily roles. CRMs are particularly effective, transforming the way businesses interact with prospects and customers. Despite this, the majority of major agreements managed by sales depend on some form of man...

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 The State of Systems of Agreement, 2019 (Forrester) THE STATE OF SYSTEMS OF AGREEMENT, 2019 (FORRESTER)

whitepaper

Feb 19, 2020

Agreements — whether with customers, partners, or employees — are the basis of business. They come in all forms and are everywhere within an organisation, from sales contracts to purchase orders to employee offer letters. Each agreement has potential to either improve or worsen the relationship with...

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IT Operations Overload Hinders Digital Transformation IT OPERATIONS OVERLOAD HINDERS DIGITAL TRANSFORMATION

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Feb 19, 2020

Today’s organisations are undergoing a number of transformations to increase efficiency, improve customer satisfaction, and grow revenue. One of the main ways for a business to achieve these goals is by automating its system of agreement. For most companies, the steps leading up to, during and after...

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 The State of Contract Management 2019 THE STATE OF CONTRACT MANAGEMENT 2019

whitepaper

Feb 19, 2020

In 2019, as companies determine the direction of their digital transformation efforts, opportunities exist to re-examine contract management processes and technology. And it appears this process has already begun. According to Forrester, more than 60% of organisations say they intend to improve thei...

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Inefficient Legal Processes Their effect on the wider business performance INEFFICIENT LEGAL PROCESSES THEIR EFFECT ON THE WIDER BUSINESS PERFORMANCE

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Feb 19, 2020

Agreements – between customers, partners and employees – are the foundation upon which all organisations are built. And the Legal Department is central to underpinning them, providing frameworks and approvals for agreements across the entire business. A new commissioned study, The State of Systems o...

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Agiler durch die digitale Transformation: So profitieren wachsende Unternehmen von der Digitalisierung. AGILER DURCH DIE DIGITALE TRANSFORMATION: SO PROFITIEREN WACHSENDE UNTERNEHMEN VON DER DIGITALISIERUNG.

whitepaper

Feb 19, 2020

Auf dem Weg zum Erfolg: 3 Ansätze wie die digitale Transformation Unternehmen zum Erfolg verhilft. Neue Technologien sind ein bewährtes Mittel für Unternehmen aller Größen, um zu wachsen und wettbewerbsfähig zu bleiben. Mit den richtigen Tools zur Optimierung der Geschäftsabläufe verbessern sich der...

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Eight Digital Best Practices for Procurement Professionals EIGHT DIGITAL BEST PRACTICES FOR PROCUREMENT PROFESSIONALS

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Feb 12, 2020

What does it take to “go digital” in procurement? Industry experts predict that successful businesses will soon become 100%digital for all transactions. The key challenge is how to “go digital” in the right ways. For many companies, it will be an incremental journey. Download this whitepaper and dis...

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Seven Digital Best Practices for Legal Professionals SEVEN DIGITAL BEST PRACTICES FOR LEGAL PROFESSIONALS

whitepaper

Feb 12, 2020

What does it take to “go digital” in legal? Industry experts predict that successful businesses will soon become 100% digital for all transactions. The key challenge is how to “go digital” in the right ways. For most companies, it will be an incremental journey. This best practices whitepaper outlin...

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State of Contract Management 2019 STATE OF CONTRACT MANAGEMENT 2019

whitepaper

Feb 12, 2020

In 2019, as companies determine the direction of their digital transformation efforts, opportunities abound tore examine contract management processes and technology. And it appears this process has already begun. According to Forrester, more than 60% of organisations say they intend to improve thei...

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The Total Economic Impact™ of DocuSign by Forrester Consulting THE TOTAL ECONOMIC IMPACT™ OF DOCUSIGN BY FORRESTER CONSULTING

whitepaper

Feb 05, 2020

While it’s easy to understand how business agreement technologies like e-signature can accelerate and simplify the way you do business, it’s harder for organisations to quantify these benefits in monetary terms. That’s why DocuSign commissioned Forrester to conduct a Total Economic Impact™ (TEI) stu...

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The Rise of the Digital Factory THE RISE OF THE DIGITAL FACTORY

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Feb 05, 2020

There is a seismic shift happening in how enterprises create websites and other digital products. To create a competitive advantage, they need to move from project-focused iteration to innovation and continuous deployment. Learn how innovative companies are adapting to this shift by creating digital...

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From too Many CMSes to a Single Content Hub FROM TOO MANY CMSES TO A SINGLE CONTENT HUB

whitepaper

Feb 05, 2020

Are you looking to create digital products – websites, apps or devices – but have content stored in various forms across various systems? That can make workflows inefficient and governance ineffective. In short, it can make organizing and managing content for multiple outputs a mess. A content hub p...

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How AI is Changing Contracts HOW AI IS CHANGING CONTRACTS

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Feb 05, 2020

Contracting is a common activity, but few firms do it efficiently or effectively. It has been estimated that inefficient contracting causes firms to lose from 5 to 40 percent of value on a given deal. But recent technological developments, like artificial intelligence (AI), are helping companies ove...

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Get More From Your Leads GET MORE FROM YOUR LEADS

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Feb 05, 2020

Leads are the lifeblood of new business, yet it can be tough to strike a balance between lead quantity and quality. Find out how a shared platform makes it easy to: Align sales and marketing Raise quality and volume Track leads from click to close Clearly measure success

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State of Sales Report STATE OF SALES REPORT

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Feb 05, 2020

Learn why data-driven sales is taking off in our latest survey of 2,900 sales pros worldwide. Our new research study explores: The profound shift in what customers want from salespeople The challenge of balancing sales objectives today How top teams use data and AI to aid buyers and sellers Why cros...

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Ultimate Guide to Drupal 8 ULTIMATE GUIDE TO DRUPAL 8

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Feb 05, 2020

Whether you're a site builder, module or theme developer, or simply an end user of a Drupal website, you'll find new features in Drupal 8 to give you the freedom to build great digital experiences. As the foremost expert in Drupal 8, Acquia has developed this ultimate guide to Drupal 8 to help you m...

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Build Better Drupal Sites Faster with Acquia Lightning BUILD BETTER DRUPAL SITES FASTER WITH ACQUIA LIGHTNING

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Feb 05, 2020

Prioritizing digital experiences is difficult. To meet today's customer demands and business needs, Web developers and site builders need the ability to build better and faster than ever before. Acquia Lightning, an open source Drupal distribution, streamlines the process of building and delivering ...

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Modular ERP: The Key to Corporate Agility MODULAR ERP: THE KEY TO CORPORATE AGILITY

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Feb 05, 2020

Discover why companies are moving to a more modular, adaptable cloud enterprise resource planning (ERP) solution that unifies their financial and business operations across manufacturing, retail, supply chain, inventory, and transportation management. Read this e-book to see how Microsoft Dynamics 3...

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How Small Businesses Can Close Sales More Quickly HOW SMALL BUSINESSES CAN CLOSE SALES MORE QUICKLY

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Feb 05, 2020

Every business has prospects who say they want to buy, but take forever to sign on the dotted line. Why? To find out, we interviewed more than 500 growing businesses on digital sales technology, plus other key closing factors. Then we poured our findings into this report. What’s holding you back fro...

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Evolve Your ERP: Enable Corporate Agility with Dynamics 365 EVOLVE YOUR ERP: ENABLE CORPORATE AGILITY WITH DYNAMICS 365

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Feb 05, 2020

Is your legacy ERP holding back your business? Current research shows that more than 60% of businesses with at least one ERP solution in place still rely primarily on an on-premise system. Learn how upgrading to a cloud-based ERP with Microsoft Dynamics 365 will help you make your company agile and ...

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Transforming into an Experience-Driven Business TRANSFORMING INTO AN EXPERIENCE-DRIVEN BUSINESS

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Feb 05, 2020

Adobe Experience Cloud, interviewed organizations struggled to get a 360-degree view of their customers using disparate, homegrown and third-party marketing and digital experience technologies that were poorly integrated. Furthermore, organizations had no way to empirically test what impacted the cu...

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The Forrester Wave: Data Management Platforms In Asia Pacific, Q3 2019 THE FORRESTER WAVE: DATA MANAGEMENT PLATFORMS IN ASIA PACIFIC, Q3 2019

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Feb 05, 2020

Marketers in Asia Pacific are increasingly embracing data-driven marketing. a whopping 65% of marketing decision makers we surveyed in aP say that they plan to spend more of their marketing budgets on market research or data services in the next 12 months. This report shows how each provider measure...

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Prepare Your Business For The Future of Commerce. PREPARE YOUR BUSINESS FOR THE FUTURE OF COMMERCE.

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Feb 05, 2020

According to Internet Retailer, almost 50% of surveyed retailers made an ecommerce platform their top investment priority in the coming year.* Digital businesses are looking to solutions that are customisable and scalable to stay competitive in the market. Read the 2019 Guide to Ecommerce Platforms ...

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Return on Investment after adopting Adobe Experience Cloud RETURN ON INVESTMENT AFTER ADOPTING ADOBE EXPERIENCE CLOUD

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Feb 05, 2020

Achievements in financial growth start with improvements around customer experience management (CXM), consisting of strengthening your digital foundation, improving customer insights, making every customer engagement personal, and delivering the right experience at the right time. Productivity gains...

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Unite customer experiences by uniting data and content. UNITE CUSTOMER EXPERIENCES BY UNITING DATA AND CONTENT.

whitepaper

Feb 05, 2020

Every effective customer experience combines data and content in some way. And as the bar for great customer journeys continues to rise, organisations need an enterprise platform that can help them manage content as well as their data. Learn how IT is now helping deliver omnichannel experiences by r...

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The Forrester Wave: Data Management Platforms In Asia Pacific THE FORRESTER WAVE: DATA MANAGEMENT PLATFORMS IN ASIA PACIFIC

whitepaper

Feb 05, 2020

In our 39-criterion evaluation of data management platforms (DMPs) in Asia Pacific (AP), we identified the 10 most significant ones — Adobe, BrainPad, Cxense, iPinYou, Lotame, nEqual, Oracle, Salesforce, Talkingdata, and TG360 — and researched, analyzed, and scored them. This report shows how each p...

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Personalisation pays off Big time. PERSONALISATION PAYS OFF BIG TIME.

whitepaper

Feb 05, 2020

In the last year, Adobe has helped companies across industries personalise experiences for their customers — and drove $128 billion in revenue overall. Clearly, personalised customer experiences pay off. But that doesn’t mean they’re easy to create. You need an expansive strategy to cover all your b...

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Add more “R” to your ROI with Adobe Experience Cloud. ADD MORE “R” TO YOUR ROI WITH ADOBE EXPERIENCE CLOUD.

whitepaper

Feb 05, 2020

Relevant and meaningful customer experiences can generate big returns for your business. According to Forrester Consulting, the Total Economic Impact™ of Adobe Experience Cloud reports a whopping 242% return on investment in just three years. Use our new tool to see your potential ROI with Adobe Exp...

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25 years of digital advertising. Dizzying change. Amazing opportunity. 25 YEARS OF DIGITAL ADVERTISING. DIZZYING CHANGE. AMAZING OPPORTUNITY.

whitepaper

Feb 05, 2020

1994. The first-ever banner ad launched. The first “click here.’ Now, 25 years later,spending on digital advertising is big business — and it’s becoming moresophisticated, more customer-focused, and more dynamic. That’s exciting. At Adobe, we’ve been there from the early days — providing designers w...

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Modeling ROI for Personalization MODELING ROI FOR PERSONALIZATION

whitepaper

Feb 05, 2020

Personalisation, while increasingly important to an organisation's success, is not a simple task. Implementing personalisation requires a transformation and transformations live or die based on senior stakeholder commitment, governance and control. These three things are best achieved when there’s a...

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Coaching für Verkaufsexperten: 5 Möglichkeiten, ein erfolgreiches Team aufzubauen COACHING FÜR VERKAUFSEXPERTEN: 5 MÖGLICHKEITEN, EIN ERFOLGREICHES TEAM AUFZUBAUEN

whitepaper

Feb 05, 2020

Coaching ist eine wichtige Komponente, mit der Sie Ihrem Vertriebsteam zum Erfolg verhelfen. Sie können Ihre Teams mit den aussagekräftigen Daten und Einblicken aus Microsoft Relationship Sales effektiver coachen, da es LinkedIn Sales Navigator und Dynamics 365 Sales effektiv vereint. Lesen Sie eine...

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Digital Personalization: Taking an Agile Approach DIGITAL PERSONALIZATION: TAKING AN AGILE APPROACH

whitepaper

Feb 05, 2020

Successful personalisation is a result of people, process and technology, and in that order. Both the people who are building personalised experiences and the people who they are being built for must be at the center of any personalisation initiative. In fact, you can think of personalisation simply...

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Drei Schlüssel: So übertreffen Sie die Erwartungen Ihrer Kunden DREI SCHLÜSSEL: SO ÜBERTREFFEN SIE DIE ERWARTUNGEN IHRER KUNDEN

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Feb 05, 2020

Nur 23 Prozent der Einkäufer von Unternehmen geben an, dass ihre vertrieblichen Ansprechpartner ihnen ein herausragendes Einkaufserlebnis bieten. Wie kann Ihr Vertriebsteam den Wechsel zu einem kundenzentrierten Modell vollziehen, damit es die hohen Erwartungen der B2B-Einkäufer erfüllen oder sogar ...

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Digital Personalization 101 DIGITAL PERSONALIZATION 101

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Feb 05, 2020

Digital marketing has made a profound shift in focus. Today, the customer—not the company or the product—is now at the center of all marketing initiatives. This customer-first approach means that the customer is acknowledged as an individual, rather than simply being a small part of your base or aud...

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Can Cloud-Managed Networks Really Drive Competitive Advantage? CAN CLOUD-MANAGED NETWORKS REALLY DRIVE COMPETITIVE ADVANTAGE?

whitepaper

Feb 05, 2020

Business with limited IT resources and networking expertise are also adopting cloud-managed networks today. The simplicity of logging into a support system without worrying about the backend infrastructure makes it more attractive. Large retailers and multi-store operators look at solutions that exp...

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Six Questions to Ask When Choosing a Cloud-Managed Network SIX QUESTIONS TO ASK WHEN CHOOSING A CLOUD-MANAGED NETWORK

whitepaper

Feb 05, 2020

Progressive enterprises are rapidly moving towards cloud-managed networks reducing the burden on their IT staff and gradually shifting from a CapEx model to an OpEx model spreading the costs over time. But when it comes to choosing the right cloud-managed network solution for your organisation, some...

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 Aruba Creates Outdoor Network To Deliver High-Performance Wi-Fi To Campsites ARUBA CREATES OUTDOOR NETWORK TO DELIVER HIGH-PERFORMANCE WI-FI TO CAMPSITES

whitepaper

Feb 05, 2020

Wireless service provision has become a fundamental need to stay ahead in business. Molecaten, a Dutch campsite operator, was looking for a solution to create outdoor network to deliver high-performance wi-fi to campsites for continued improvements across the business establishing them as a leader a...

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 Aruba Central To Success Of Mobile-First Strategy At Pioneering UK School ARUBA CENTRAL TO SUCCESS OF MOBILE-FIRST STRATEGY AT PIONEERING UK SCHOOL

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Feb 05, 2020

Central cloud-based network management is catching the eye of the schools opting to revamp its approach to teaching by leveraging on modern information technologies. Ensuring a real-time collaborative and learning experience, along with an easy-to-share 24x7 wireless network connectivity has become ...

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8 Digital Best Practices For Sales Professionals 8 DIGITAL BEST PRACTICES FOR SALES PROFESSIONALS

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Feb 05, 2020

Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales organisations that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages. Sales professionals are most effective when th...

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Amplify Your Sales Team AMPLIFY YOUR SALES TEAM'S PRODUCTIVITY WITH DYNAMICS 365 AND OFFICE 365

whitepaper

Feb 05, 2020

Only 23 percent of customers say that sellers provided an excellent experience.* Help deliver an outstanding experience to every single customer with Microsoft Relationship Sales solution—combining Dynamics 365 and LinkedIn Sales Navigator capabilities with the Office 365 tools you already use. You’...

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A Smarter Sales Stack: Using Dynamics 365 to Drive Productivity and Efficiency A SMARTER SALES STACK: USING DYNAMICS 365 TO DRIVE PRODUCTIVITY AND EFFICIENCY

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Feb 05, 2020

Improve and simplify relationships between your customers and your sales team with Microsoft Relationship Sales—a solution that combines Office 365 with Dynamics 365 and LinkedIn Sales Navigator. With this solution, your sales team gets: The look and feel of their favorite Office 365 tools, such as ...

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7 B2B Strategies You Need to Know About To Build a Better Marketing Plan 7 B2B STRATEGIES YOU NEED TO KNOW ABOUT TO BUILD A BETTER MARKETING PLAN

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Feb 05, 2020

From ABM to predictive analytics, your B2B marketing strategy should resemble a patchwork quilt of methods and techniques all knitted together by the needs of your buyers. Read on to learn the best of: Customer-centric marketing Account-based marketing Sales enablement 2.0

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The B2B Marketer’s Lead Generation Field Guide THE B2B MARKETER’S LEAD GENERATION FIELD GUIDE

whitepaper

Feb 05, 2020

Take this field guide in hand and find the best path to fill your funnel with quality leads. Quickly learn how to choose the right content, right platforms, and the right times to get more quality leads to raise their hands and take the next steps in their journey. In the Lead Generation Field Guide...

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 社員の意欲と生産性を高め るための 5 つのポイント 社員の意欲と生産性を高め るための 5 つのポイント

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Feb 05, 2020

デバイスがあふれ、多様な働き方が増えてきた今日、最高の成果を上げるのに最適なツールを社員に与えるのは、そう簡単なことではありません。この eBook は社員の充実した働き方をサポートするテクノロジの選択について紹介します。 企業データを保護する より多くの成果を達成する 社員のスケジュールを把握する 社員のスケジュールを把握する より重要なタスクに時間を使えるようにする

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 Microsoft 365 Business 簡単ト レーニング MICROSOFT 365 BUSINESS 簡単ト レーニング

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Feb 05, 2020

Microsoft 365 Business を導入すると、社員の生産性が向上するだけでなく、テクノロジの管理も容易になります。次のポイントに沿って詳しく解説します。 常に有効なセキュリティでリスクを軽減 チームでより多くのことを達成する どこにいても作業できる

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 ビジネスの成長のために Office 365 で時間を節約する ヒント ビジネスの成長のために OFFICE 365 で時間を節約する ヒント

whitepaper

Feb 05, 2020

Word、PowerPoint、Excel などの Office アプリケーションの生産性については、皆様がよくご存じのとおりです。この速習講座で、クラウドベースの Office 365 を採用し、常に最新バージョンのアプリで毎月追加される新機能を利用する方法をご確認ください。 「Office 365 速習講座」をダウンロードし、時間や費用の節約に役立つヒントをご覧になるほか、以下の点を含め、より多くの成果を達成するために、生産性に関する実践的なヒントをご確認ください。 外出先で共同作業を的確に進める 顧客により効果的に関与し、関係を維持する 会社の安全を確保し、データを保護する 人工知能 (...

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From too Many CMSes to a Single Content Hub FROM TOO MANY CMSES TO A SINGLE CONTENT HUB

whitepaper

Feb 05, 2020

Are you looking to create digital products – websites, apps or devices – but have content stored in various forms across various systems? That can make workflows inefficient and governance ineffective. In short, it can make organizing and managing content for multiple outputs a mess. A content hub p...

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The Rise of the Digital Factory THE RISE OF THE DIGITAL FACTORY

whitepaper

Feb 05, 2020

There is a seismic shift happening in how enterprises create websites and other digital products. To create a competitive advantage, they need to move from project-focused iteration to innovation and continuous deployment Learn how innovative companies are adapting to this shift by creating digital ...

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Data Sets the Stage for Amazing Retail Experiences DATA SETS THE STAGE FOR AMAZING RETAIL EXPERIENCES

whitepaper

Feb 05, 2020

Create perfectly choreographed shopping experiences backed by data, and leave customers shouting for an encore. Read our in-depth article, Data Sets the Stage for Amazing Retail Customer Experiences, to find out: Why connecting data across every interaction is so important What leading brands are do...

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Forrester Report: AI Boosting Retail Productivity FORRESTER REPORT: AI BOOSTING RETAIL PRODUCTIVITY

whitepaper

Feb 05, 2020

Many retailers are looking to artificial intelligence and automation to help them solve business challenges. But a closer look at industry leaders reveals that maturity in these areas makes all the difference. The Forrester study commissioned by Adobe: Mature Your AI Practice To Boost Growth ​to lea...

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Bulk Up Your Business Case For Marketing Automation BULK UP YOUR BUSINESS CASE FOR MARKETING AUTOMATION

whitepaper

Feb 05, 2020

Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exce...

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Marketing Automation Is More Than Software MARKETING AUTOMATION IS MORE THAN SOFTWARE

whitepaper

Feb 05, 2020

Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exce...

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Forrester Email Marketing Can Launch Customer Obsession FORRESTER EMAIL MARKETING CAN LAUNCH CUSTOMER OBSESSION

whitepaper

Feb 05, 2020

Email provides the wedge into customer-obsessed marketing. Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the customer, where established business operations don't work. Yet most marketing functions still rely on de...

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Forrester Report: Build Competitive Advantage Through Customer Engagement and AI FORRESTER REPORT: BUILD COMPETITIVE ADVANTAGE THROUGH CUSTOMER ENGAGEMENT AND AI

whitepaper

Feb 05, 2020

You’re hearing a lot about customer experience (CX) lately. You’ve probably heard that CX is an important factor — perhaps the most important factor — that separates you from your competitors. But do you really believe it? Has your business prioritized it? And are you delivering a good customer expe...

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12 Requirements for a Modern Data Architecture in a Hybrid Cloud World Whitepaper 12 REQUIREMENTS FOR A MODERN DATA ARCHITECTURE IN A HYBRID CLOUD WORLD WHITEPAPER

whitepaper

Feb 05, 2020

Read 12 Requirements for a Modern Data Architecture in a Hybrid Cloud World to learn the key characteristics to look for in a modern data platform: Spanning on-premises and cloud infrastructures Handling data at rest and in motion Managing the complete data lifecycle Delivering consistent data secur...

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 Three Keys to Exceeding Buyer Expectations THREE KEYS TO EXCEEDING BUYER EXPECTATIONS

whitepaper

Feb 05, 2020

Only 23% of business buyers say that sellers provide an excellent experience. How can your sales team make the shift to a buyer-centric model so they can meet – or even exceed – the high expectations of B2B buyers? In this eBook, you’ll discover how your sellers can foster stronger relationships wit...

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 How The World’S Best Brands And Retailers Connect With Consumers To Make Shopping Feel Personal HOW THE WORLD’S BEST BRANDS AND RETAILERS CONNECT WITH CONSUMERS TO MAKE SHOPPING FEEL PERSONAL

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Feb 05, 2020

Shopping has never been more dynamic, creating new challenges for brands and retailers. From ratings and reviews to questions and answers to recommendations from friends, family, and even influencers on social media, today’s consumer has never been more empowered — and has never had access to such a...

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Three Keys to Exceeding Buyer Expectations THREE KEYS TO EXCEEDING BUYER EXPECTATIONS

whitepaper

Feb 05, 2020

Only 23% of business buyers say that sellers provide an excellent experience. How can your sales team make the shift to a buyer-centric model so they can meet – or even exceed – the high expectations of B2B buyers? In this eBook, you’ll discover how your sellers can foster stronger relationships wit...

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Savvy sales coaching: 5 ways to build a top-performing team SAVVY SALES COACHING: 5 WAYS TO BUILD A TOP-PERFORMING TEAM

whitepaper

Feb 05, 2020

Coaching is a critical component to help your sales team succeed. You can coach your teams more effectively with the actionable data and insights they gain from Microsoft Relationship Sales, which brings together the powerful combination of LinkedIn Sales Navigator and Dynamics 365 Sales. Read a lis...

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 HOW DIGITAL TRANSFORMATION GIVES SMES THE AGILITY ADVANTAGES HOW DIGITAL TRANSFORMATION GIVES SMES THE AGILITY ADVANTAGES

whitepaper

Dec 24, 2019

Making contracts and other documents paperless by using e-signatures and digital transaction management is one of the best are as for small and mid-size businesses to invest their technology effort because the results are so immediate,says Aragon Research CEO Jim Lundy. In his work advising companie...

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The Winning Playbook for Experience Personalisation THE WINNING PLAYBOOK FOR EXPERIENCE PERSONALISATION

whitepaper

Dec 23, 2019

In the last year, Adobe has helped companies across industries personalise experiences for their customers — and drove $128 billion in revenue overall. Clearly, personalised customer experiences pay off. But that doesn’t mean they’re easy to create. You need an expansive strategy to cover all your b...

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Now we’re 25 Digital advertising grows up. NOW WE’RE 25 DIGITAL ADVERTISING GROWS UP.

whitepaper

Dec 23, 2019

The first-ever banner ad launched. The first “click here.’ Now, 25 years later, spending on digital advertising is big business — and it’s becoming more sophisticated, more customer-focused, and more dynamic. That’s exciting. At Adobe, we’ve been there from the early days — providing designers with ...

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How Small Businesses Can Invoice and Collect More Efficiently HOW SMALL BUSINESSES CAN INVOICE AND COLLECT MORE EFFICIENTLY

whitepaper

Dec 23, 2019

Survey Says: Streamlining Billing and Collections to Strengthen SMB Cash Flow Sound billing and collections practices form the foundation of a company’s financial health. When your system works and cash flows smoothly, you can easily cover expenses and seize growth opportunities. Inefficiencies can ...

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What Are Some Ecommerce Platform Trends Retailers Should Have on Their Radar? WHAT ARE SOME ECOMMERCE PLATFORM TRENDS RETAILERS SHOULD HAVE ON THEIR RADAR?

whitepaper

Dec 23, 2019

We are finally at a tipping point where mobile visits significantly exceed desktop for most retailers, and mobile revenue is very close to overtaking desktop revenue. Progressive web apps (PWAs), which use modern capabilities to deliver app-like website experiences on mobile devices, are critical to...

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How Should IT Be Thinking about Content? HOW SHOULD IT BE THINKING ABOUT CONTENT?

whitepaper

Dec 23, 2019

IT should think about content as it thinks about data: Content is an information asset. Like data, content must be well managed, trustworthy, and secure. Overall, most organizations are doing a better job managing their data than their content, so improving content management offers an upside opport...

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DECK 7 WEBINAR BENCHMARKS AND BEST PRACTICES REPORT DECK 7 WEBINAR BENCHMARKS AND BEST PRACTICES REPORT

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Nov 19, 2019

Read the Deck 7 Webinar Benchmarks & Best Practices Report to see how your webinars measure against market benchmarks. And learn about the best practices

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Reduce interruptions Boost productivity. REDUCE INTERRUPTIONS BOOST PRODUCTIVITY.

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Nov 15, 2019

99% of workers are distracted. This is the reality for more than 5,000 office workers around the world that we surveyed this year. More than a third of them are always or very often distracted. Download our eBook to learn more about what's really distracting your teams and what you can do to hel...

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Accelerate sales with a frictionless agreement process ACCELERATE SALES WITH A FRICTIONLESS AGREEMENT PROCESS

whitepaper

Nov 07, 2019

In today’s digitally connected world, the way you sell is just as important as what you sell. Best-in-class sales organisations are using technology to gain an edge by automating processes that otherwise consume reps’ time with paperwork and status tracking. A key area of opportunity is the agreemen...

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RPA - An Intelligent Revolution in Oracle ERP Automation RPA - AN INTELLIGENT REVOLUTION IN ORACLE ERP AUTOMATION

whitepaper

Oct 24, 2019

This whitepaper describes disruptions driven by RPA in Oracle ERP and how it is a step ahead to traditional automation. It also talks about how you can implement RPA for your existing Oracle Applications and the various benefits of an RPA implementation. Key Benefits of RPA implementation - 50% Incr...

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OUR METHODOLOGY Marketing Performance, Realized. OUR METHODOLOGY MARKETING PERFORMANCE, REALIZED.

whitepaper

Oct 15, 2019

No two organizations or marketing departments are the same. The Catalyst Marketing Framework provides a cohesive structure to align your outcomes to the organization's objectives through strategy, planning, tactics, technology, and talent. Our clients rave about our collaborative, flexible appro...

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The Rise of the Digital Factory THE RISE OF THE DIGITAL FACTORY

whitepaper

Oct 09, 2019

There is a seismic shift happening in how enterprises create websites and other digital products. To create a competitive advantage, they need to move from project-focused iteration to innovation and continuous deployment Learn how innovative companies are adapting to this shift by creating digital ...

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From too Many CMSes to a Single Content Hub FROM TOO MANY CMSES TO A SINGLE CONTENT HUB

whitepaper

Oct 09, 2019

Are you looking to create digital products – websites, apps or devices – but have content stored in various forms across various systems? That can make workflows inefficient and governance ineffective. In short, it can make organizing and managing content for multiple outputs a mess. A content hub p...

Read More

The Rise of the Digital Factory THE RISE OF THE DIGITAL FACTORY

whitepaper

Oct 09, 2019

There is a seismic shift happening in how enterprises create websites and other digital products. To create a competitive advantage, they need to move from project-focused iteration to innovation and continuous deployment Learn how innovative companies are adapting to this shift by creating digital ...

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Visuelle Elemente bestimmen den Erfolg Ihrer Content-Marketing-Strategie VISUELLE ELEMENTE BESTIMMEN DEN ERFOLG IHRER CONTENT-MARKETING-STRATEGIE

whitepaper

Oct 09, 2019

Bilder sind ein wichtiges Kommunikationsmittel. Der erste Eindruck zählt.. Studien belegen, dass er bereits in den ersten 50 Millisekunden einer Interaktion entsteht.1 81 % der Internet-Nutzer überfliegen Inhalte nur – sie lesen nur 20 bis 28 % der abgebildeten Worte. Auf den folgenden Seiten erfahr...

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 Visualizing Diversity in Advertising Around the World Explore how marketers around the world are using and considering diverse visuals in their campa VISUALIZING DIVERSITY IN ADVERTISING AROUND THE WORLD EXPLORE HOW MARKETERS AROUND THE WORLD ARE USING AND CONSIDERING DIVERSE VISUALS IN THEIR CAMPA

whitepaper

Oct 04, 2019

About the Ebook Through the visuals they choose to include in content and campaigns, marketers play a critical role in influencing how people see themselves and each other. Whether those visuals accurately reflect and represent people of all walks of life has quickly become a very important issue. F...

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Visualizing Diversity In Advertising Around the World Explore how marketers around the world are using and considering diverse visuals in their campai VISUALIZING DIVERSITY IN ADVERTISING AROUND THE WORLD EXPLORE HOW MARKETERS AROUND THE WORLD ARE USING AND CONSIDERING DIVERSE VISUALS IN THEIR CAMPAI

whitepaper

Oct 04, 2019

About the Ebook Through the visuals they choose to include in content and campaigns, marketers play a critical role in influencing how people see themselves and each other. Whether those visuals accurately reflect and represent people of all walks of life has quickly become a very important issue. F...

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 Make it Memorable: How to Create Thumb Stopping Content Learn how to create and choose visual content that engages with audiences and aids in brand r MAKE IT MEMORABLE: HOW TO CREATE THUMB STOPPING CONTENT LEARN HOW TO CREATE AND CHOOSE VISUAL CONTENT THAT ENGAGES WITH AUDIENCES AND AIDS IN BRAND R

whitepaper

Oct 04, 2019

About the Ebook Digital marketers are faced with some commonchallenges in creating visuals that improve their brand’s recallwith audiences. Greater demands for visuals, creative resource constraints, and never having enough time to make visuals, all contribute to greater pressures on marketers. So w...

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Scale your Tech Stack with Oracle Retail Suite SCALE YOUR TECH STACK WITH ORACLE RETAIL SUITE

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Oct 04, 2019

Retailers have realized that next wave of surviving and even thriving in the business is about building customer experiences. This requires a strong combination of powerful applications that can support the complex retail models in place today, and are nimble enough to be agile as the business model...

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 Savvy Sales Coaching: 5 Ways to Build a Top-Performing Team SAVVY SALES COACHING: 5 WAYS TO BUILD A TOP-PERFORMING TEAM

whitepaper

Oct 03, 2019

Coaching is a critical component to help your sales team succeed. You can coach your teams more effectively with the actionable data and insights they gain from Microsoft Relationship Sales, which brings together the powerful combination of LinkedIn Sales Navigator and Dynamics 365 Sales. Read a lis...

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 Performance and Intelligence: Delivering Digital Experiences at Scale PERFORMANCE AND INTELLIGENCE: DELIVERING DIGITAL EXPERIENCES AT SCALE

whitepaper

Sep 27, 2019

When you're responsible for managing one or many large digital properties, your primary concerns are usually: Are all your sites up and available? Are they secure? Are they performing as well as your audiences expect? You need a platform that can both perform at scale and maintain performance as you...

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 Building a Successful Multisite Practice BUILDING A SUCCESSFUL MULTISITE PRACTICE

whitepaper

Sep 25, 2019

Digital site governance continues to be top of mind for many companies building new websites and digital experiences. Global organisations are managing multiple sites and experiences across dispersed teams, using a variety of content management systems and tools, driving up costs and creating manage...

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 Digital Factories: Manage Your Sites and Content at Scale DIGITAL FACTORIES: MANAGE YOUR SITES AND CONTENT AT SCALE

whitepaper

Sep 25, 2019

You can no longer think of your website as a summary of what your organisation has to offer; it's less about you and more about the unique experience you offer to your customers via personalised content. If you want to be successful today, you need to break out of traditional website experiences and...

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 Security and Performance for Our Customers: Why it Matters SECURITY AND PERFORMANCE FOR OUR CUSTOMERS: WHY IT MATTERS

whitepaper

Sep 25, 2019

A protected customer is a happy customer. Professionals from countless industries — technology, education, pharmaceuticals, financial services — will tell you the same thing: security is critical. It is vital that organizations take note, because failing to appreciate the consequences of a breach ca...

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 Decoupled CMS: Decoupled Drupal 101 DECOUPLED CMS: DECOUPLED DRUPAL 101

whitepaper

Sep 25, 2019

In the web development world, few trends are spreading more rapidly than decoupled (or headless) content management systems. A decoupled CMS architecture allows developers to utilize any technology to render the front-end experience (“the glass” where a user interacts with an application) in lieu of...

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 API-First Drupal: On the Road to Publish Once, Access Everywhere API-FIRST DRUPAL: ON THE ROAD TO PUBLISH ONCE, ACCESS EVERYWHERE

whitepaper

Sep 25, 2019

Drupal, one of the largest open-source projects in the world, is the digital platform that propels global enterprises, governments, higher education institutions, and NGOs. The Drupal community provides organizations with every functionality, module, and distribution necessary to deliver exceptional...

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 A How-to Guide to Headless and Decoupled CMS A HOW-TO GUIDE TO HEADLESS AND DECOUPLED CMS

whitepaper

Sep 25, 2019

The rapid evolution of diverse end-user clients and applications has given rise to a dizzying array of digital channels to support. Websites in the past were built from monolithic architectures utilizing web content management solutions that deliver content through a templating solution tightly “cou...

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 The State of Personalization Today (And what we are doing to fix it) THE STATE OF PERSONALIZATION TODAY (AND WHAT WE ARE DOING TO FIX IT)

whitepaper

Sep 25, 2019

No matter the industry, every organization wants to deliver a better experience for their customers. In order to address the customer experience challenge, organizations are turning to technology. Personalization tools in particular help improve CX by using the power of data to customize digital exp...

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 How to Take a Crawl-Walk-Run Approach for Personalisation Success HOW TO TAKE A CRAWL-WALK-RUN APPROACH FOR PERSONALISATION SUCCESS

whitepaper

Sep 25, 2019

You’ve seen the numbers. You’ve read the articles. Personalisation is top of mind for marketing professionals around the globe, and for good reason. Delivering customized customer experiences has been shown to improve website engagement metrics and increase conversion rates. Although it’s great that...

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 The Customer Journey: How to Deliver Great Customer-First Experiences THE CUSTOMER JOURNEY: HOW TO DELIVER GREAT CUSTOMER-FIRST EXPERIENCES

whitepaper

Sep 25, 2019

Consumers are constantly interacting with brands. But how they interact, when they reach out, and why they engage is unique to each person. Successful marketers and customer experience professionals know that having a great product or solution alone won’t bring you new business. To attract and retai...

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The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019 THE FORRESTER WAVE™: DIGITAL ASSET MANAGEMENT FOR CUSTOMER EXPERIENCE, Q4 2019

whitepaper

Sep 24, 2019

Forrester Research, Inc. evaluated Aprimo among the 14 most significant DAM providers based on 28 criteria. Aprimo received the highest scores possible in 20 criteria, including Metadata & Taxonomy, Workflow & Approvals, Content Performance Analytics, Scalability, and Product Vision.

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Digital Marketing Transformed: Beyond DAM DIGITAL MARKETING TRANSFORMED: BEYOND DAM

whitepaper

Sep 20, 2019

A glimpse into where DAM is heading and why you need to jump on board Over the last few years, there has been a demand for more management of content. The case for Digital Asset Management has always been clear. Marketing organizations need to store, organize and retrieve rich digital media, ensurin...

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Digital Marketing Transformed: Future of Content Content is everywhere and the demand for it shows no sign of slowing DIGITAL MARKETING TRANSFORMED: FUTURE OF CONTENT CONTENT IS EVERYWHERE AND THE DEMAND FOR IT SHOWS NO SIGN OF SLOWING

whitepaper

Sep 20, 2019

Content will remain at the heart of marketing campaigns as we move forward. Digital marketing is, by its very nature, a dynamic place to be. We’ve seen an explosion in the amount and variety of content that marketers need to generate across an ever-growing number of touchpoints. This flipbook will g...

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Driving Digital Disruption with Customer Focused Operations DRIVING DIGITAL DISRUPTION WITH CUSTOMER FOCUSED OPERATIONS

whitepaper

Sep 18, 2019

In today’s digital age, customers expect an exceptional experience that is both personal and omnichannel. To meet these rising customer expectations, F&A services need to rethink traditional processes and operations. This whitepaper focuses on how digital transformation enables enterprises to put th...

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The Essential Guide to Sales Enablement for 2019 THE ESSENTIAL GUIDE TO SALES ENABLEMENT FOR 2019

whitepaper

Sep 12, 2019

A holistic view of sales enablement in 2019 including definitions, why companies are implementing Sales Enablement, how-to's, best practices, and types of sales enablement technologies. What is Sales Enablement? Customers Have Flipped the Script: why you need to implement Sales enablement. Bette...

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Agile Integration: Container-based and microservices -aligned lightweight integration runtimes AGILE INTEGRATION: CONTAINER-BASED AND MICROSERVICES -ALIGNED LIGHTWEIGHT INTEGRATION RUNTIMES

whitepaper

Sep 10, 2019

Agile Integration Methodology: Container-Based and Microservices-Aligned Lightweight Integration Runtimes - This paper explores the merits of agile integration architecture--a container-based, decentralized, and microservices-aligned approach for integration solutions that meets the demands of agili...

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Hybrid Integration Platforms: Digital Business Calls for Integration Modernization and Greater Agility HYBRID INTEGRATION PLATFORMS: DIGITAL BUSINESS CALLS FOR INTEGRATION MODERNIZATION AND GREATER AGILITY

whitepaper

Sep 10, 2019

Analyst whitepaper by Ovum: Hybrid IntegrationPlatforms: Digital Business Calls for Integration Modernization and Greater Agility - Exploring the factors driving hybrid integration platform adoption

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Accompagnement commercial : 5 moyens de constituer une équipe performante ACCOMPAGNEMENT COMMERCIAL : 5 MOYENS DE CONSTITUER UNE ÉQUIPE PERFORMANTE

whitepaper

Sep 06, 2019

L’accompagnement est un élément essentiel pour assurer la réussite de votre équipe commerciale. Vous pouvez encadrer vos équipes plus efficacement grâce aux données et informations exploitables extraites via Microsoft Relationship Sales, solution qui allie la puissance de LinkedIn Sales Navigator et...

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Transform your governance strategy for the digital age TRANSFORM YOUR GOVERNANCE STRATEGY FOR THE DIGITAL AGE

whitepaper

Sep 05, 2019

It's no small thing to manage and govern all of your business content. Legacy systems are expensive and difficult to use, and manual processing is far too time-consuming. And if you fail to properly govern your content, you can open your organization up to unnecessary risk leading to potentially cos...

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The Life-Changing Magic of Information Governance THE LIFE-CHANGING MAGIC OF INFORMATION GOVERNANCE

whitepaper

Sep 05, 2019

While most organizations agree information governance is critical for their business, a recent AIIM survey found 45% of respondents agree that the lack of information governance leaves their organization wide open to litigation and data protection risks. This is, in part, because the traditional tec...

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Meet the Demands of the Digital World MEET THE DEMANDS OF THE DIGITAL WORLD

whitepaper

Sep 05, 2019

Digital transformation is causing tremendous changes across the business world. As competition becomes more intense, customer expectations rise and markets evolve faster than ever, businesses today are being forced to rethink the way they work. To navigate these challenges, businesses need to work s...

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Building a Business Case for Hyperconverged Infrastructure BUILDING A BUSINESS CASE FOR HYPERCONVERGED INFRASTRUCTURE

whitepaper

Sep 05, 2019

Developers and business managers working to deliver next-generation applications face challenges obtaining the resources they need to be productive. With IT operations increasingly distributed across datacenters, secondary facilities, remote offices, and the cloud, protecting intellectual property a...

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Top 20 Hyperconvergence Questions Answered TOP 20 HYPERCONVERGENCE QUESTIONS ANSWERED

whitepaper

Sep 05, 2019

Today, hyperconverged infrastructure (HCI) which consolidates compute, storage, networking, and virtualization in one solution, is the infrastructure of choice for companies that want to stay competitive and ensure their datacenters are cloud-ready. Yet, the change feels difficult for some companies...

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Erstellung Eines Business Case Für Hyperkonvergenteinfrastruktur ERSTELLUNG EINES BUSINESS CASE FÜR HYPERKONVERGENTEINFRASTRUKTUR

whitepaper

Sep 05, 2019

Entwickler und Manager, die an der Bereitstellung von Anwendungen der nächsten Generation arbeiten, stehen vor Herausforderungen, um die Ressourcen zu erhalten, die sie für ihre Produktivität benötigen. Da der IT-Betrieb zunehmend über Rechenzentren, Sekundäreinrichtungen, Remote-Büros und die Cloud...

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Die Top 20 Fragen Zur Hyperkonvergenz Beantwortet DIE TOP 20 FRAGEN ZUR HYPERKONVERGENZ BEANTWORTET

whitepaper

Sep 05, 2019

Heute ist die hyperkonvergente Infrastruktur (HCI), die Rechenleistung, Speicherung, Vernetzung und Virtualisierung in einer Lösung vereint, die Infrastruktur der Wahl für Unternehmen, die wettbewerbsfähig bleiben und sicherstellen wollen, dass ihre Rechenzentren cloud-fähig sind. Doch der Wandel is...

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Élaborer Le Business Case De L’infrastructure hyperconvergée ÉLABORER LE BUSINESS CASE DE L’INFRASTRUCTURE HYPERCONVERGÉE

whitepaper

Sep 05, 2019

Les développeurs et les responsables opérationnels qui travaillent à la mise en oeuvre d’applications de nouvelle génération ont du mal à obtenir les ressources dont ils ont besoin pour être productifs. Les opérations IT étant de plus en plus réparties entre les datacenters, les installations second...

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Top 20 Des Questions Les Plus Fréquentes Sur L’hyperconvergence TOP 20 DES QUESTIONS LES PLUS FRÉQUENTES SUR L’HYPERCONVERGENCE

whitepaper

Sep 05, 2019

Aujourd’hui, l’infrastructure hyperconvergée (HCI), qui intègre le calcul, le stockage, la mise en réseau et la virtualisation en une seule solution, est l’infrastructure la plus adaptée aux entreprises qui souhaitent maintenir leur compétitivité et assurer la performance de leurs datacenters dans l...

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Costruire Un Business Case Per L’infrastruttura iperconvergente COSTRUIRE UN BUSINESS CASE PER L’INFRASTRUTTURA IPERCONVERGENTE

whitepaper

Sep 05, 2019

Gli sviluppatori e i manager aziendali che lavorano per fornire applicazioni di nuova generazione hanno difficoltà a ottenere le risorse di cui hanno bisogno per essere produttivi. Con le operazioni IT sempre più distribuite tra datacenter, strutture secondarie, uffici remoti e cloud, la protezione ...

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Le Risposte Alle 20 Domande Più Comuni Sull’iperconvergenza LE RISPOSTE ALLE 20 DOMANDE PIÙ COMUNI SULL’IPERCONVERGENZA

whitepaper

Sep 05, 2019

Oggi l’infrastruttura iperconvergente (HCI) – che consolida elaborazione, storage, networking e virtualizzazione in un’unica soluzione – è l’infrastruttura ideale per le aziende che vogliono rimanere competitive e assicurarsi che i propri datacenter siano pronti per il cloud. Tuttavia, il cambiament...

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Customer Centricity In Action: 7 Ways To Put Customers First CUSTOMER CENTRICITY IN ACTION: 7 WAYS TO PUT CUSTOMERS FIRST

whitepaper

Sep 04, 2019

There's no shortage of challenges facing CX initiatives today, but there are measures you can take to improve the success rate and execution of your customer-centric goals. For this report, 166 professionals across customer experience, customer success and marketing were surveyed to uncover the chal...

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Hyper-Testing - An AI led Test Automation To Boost Your Business HYPER-TESTING - AN AI LED TEST AUTOMATION TO BOOST YOUR BUSINESS

whitepaper

Sep 04, 2019

Business fulfillment is attained by providing immediate solutions for the hyper demand in the hyper delivery market. The ‘Need for Speed’ is literally the only game that businesses like to play to stay on top of their competitors and to achieve the time-to-market to meet customer expectations. Time-...

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Key findings from the 2019 Guide to Ecommerce Platforms KEY FINDINGS FROM THE 2019 GUIDE TO ECOMMERCE PLATFORMS

whitepaper

Sep 03, 2019

Retailers are investing in platforms because ecommerce sites are arguably the most important technology for online retailers. They are the foundation of an e-retail business. For shoppers, the ecommerce site is the face of a retailer and for merchants, ecommerce platforms need to be easy to work wit...

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Return on Investment after adopting Adobe Experience Cloud RETURN ON INVESTMENT AFTER ADOPTING ADOBE EXPERIENCE CLOUD

whitepaper

Sep 03, 2019

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study that examines the potential return on investment (ROI) enterprises may realize by adopting Adobe Experience Cloud and transforming into an experience-driven business. Adobe Experience Cloud — consisting of Adobe ...

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The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019 THE FORRESTER WAVE™: DATA MANAGEMENT PLATFORMS IN ASIA PACIFIC, Q3 2019

whitepaper

Sep 03, 2019

Why Read This Report In our 39-criterion evaluation of data management platforms (DMPs) in Asia Pacific (AP), we identified the 10 most significant ones — adobe, BrainPad, Cxense, iPinYou, Lotame, nEqual, Oracle, Salesforce, TalkingData, and TG360 — and researched, analyzed, and scored them. This re...

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Why IT Should Care About Data and Content Equally WHY IT SHOULD CARE ABOUT DATA AND CONTENT EQUALLY

whitepaper

Sep 03, 2019

How is IT's role evolving vis-à-vis the customer experience technology stack? We see IT taking on an increasingly strategic role as organizations evolve their technology stacks to support the end-to-end customer life cycle and move to true omni-channel experience delivery. The rapid growth of mobile...

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Now we’re 25 Digital advertising grows up NOW WE’RE 25 DIGITAL ADVERTISING GROWS UP

whitepaper

Sep 03, 2019

If you’re an ad industry veteran, chances are that you or someone you knew was camping by the fax machine, spending hours sending out buy orders and waiting for confirmations. Or perhaps you were mocking up print ads using early versions of PageMaker and saving files on SyQuest disks. Maybe you were...

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THE WINNING PLAYBOOK FOR EXPERIENCE PERSONALISATION THE WINNING PLAYBOOK FOR EXPERIENCE PERSONALISATION

whitepaper

Sep 03, 2019

For each phase, we describe four key building blocks for achieving success: strategy, people, processes, and technology foundation. In particular, the technology foundation should provide a scalable platform to support data, content, and intelligence capabilities spanning all digital touchpoints. To...

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The Total Economic Impact™ Of Adobe Experience Cloud THE TOTAL ECONOMIC IMPACT™ OF ADOBE EXPERIENCE CLOUD

whitepaper

Sep 03, 2019

Growing digital expectations and competition for empowered consumers and business buyers is forcing organizations to invest in new capabilities that enable them to optimize the value of their customer interactions. Businesses across every industry are looking to digital experience technologies in or...

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Experience the results of Adobe Experience Cloud EXPERIENCE THE RESULTS OF ADOBE EXPERIENCE CLOUD

whitepaper

Sep 03, 2019

Experience businesses do more than deliver compelling experiences at each step of the customer journey. They drive year-over-year growth, outperform their competitors, and employ a happier workforce. And because less than a third of businesses have made the necessary moves to become experience drive...

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Amplify Your Sales Team AMPLIFY YOUR SALES TEAM'S PRODUCTIVITY WITH DYNAMICS 365 AND OFFICE 365

whitepaper

Aug 30, 2019

Only 23 percent of customers say that sellers provided an excellent experience. Help deliver an outstanding experience to every single customer with Microsoft Relationship Sales solution—combining Dynamics 365 and LinkedIn Sales Navigator capabilities with the Office 365 tools you already use. You’l...

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A Smarter Sales Stack: Using Dynamics 365 to Drive Productivity and Efficiency A SMARTER SALES STACK: USING DYNAMICS 365 TO DRIVE PRODUCTIVITY AND EFFICIENCY

whitepaper

Aug 30, 2019

Improve and simplify relationships between your customers and your sales team with Microsoft Relationship Sales—a solution that combines Office 365 with Dynamics 365 and LinkedIn Sales Navigator. With this solution, your sales team gets: The look and feel of their favorite Office 365 tools, such as ...

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Frost & Sullivan Global Research: Midsized Call Centers take a Digital-first Approach Cloud solutions to power customer service in 2019 FROST & SULLIVAN GLOBAL RESEARCH: MIDSIZED CALL CENTERS TAKE A DIGITAL-FIRST APPROACH CLOUD SOLUTIONS TO POWER CUSTOMER SERVICE IN 2019

whitepaper

Aug 29, 2019

Customers now interact with businesses on more channels than ever— including email, live chat, social media, SMS, and live messaging services. To understand how mid-sized call centers are dealing with the changes in customer engagement, Frost & Sullivan surveyed 600 business and IT decision makers g...

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ebook Customer service best practices Make every customer interaction count EBOOK CUSTOMER SERVICE BEST PRACTICES MAKE EVERY CUSTOMER INTERACTION COUNT

whitepaper

Aug 29, 2019

Your agents embody your brand with every customer contact. It’s up to you to make them more successful in engaging customers, dealing with customer challenges and avoiding burnout that leads to attritions. Read this ebook and see how to turn your customer service agents into customer experience hero...

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How To Improve Your Partner Strategy HOW TO IMPROVE YOUR PARTNER STRATEGY

whitepaper

Aug 26, 2019

If you're experiencing stagnant revenue or a variety of programs no longer aligned with your business strategy, it's a sign your partner program needs an update. Discover how motivating partners will help you increase revenue, expand partner loyalty and improve customer relationships in this E-book....

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The essential guide to developing your e-commerce business THE ESSENTIAL GUIDE TO DEVELOPING YOUR E-COMMERCE BUSINESS

whitepaper

Aug 23, 2019

The face of e-commerce is changing. From now on, the experience has to be effortless, simple, secure… and human. According to eMarketer’s new forecast, in 2019, more than one-quarter of the world’s population will be using mobile messaging apps, at the expense of e-mails which are seen as colder and...

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What fast growing online retailers need for peak sales success WHAT FAST GROWING ONLINE RETAILERS NEED FOR PEAK SALES SUCCESS

whitepaper

Aug 23, 2019

Quite simply, the term describes the busiest shopping days in the retail calendar – those times when the majority of consumers open up their wallet to make purchases either in-store or online. These can be for international sales events, like Black Friday or Singles’ Day, major holidays, like Christ...

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3 Types of Silos Killing Your Marketing Team 3 TYPES OF SILOS KILLING YOUR MARKETING TEAM

whitepaper

Aug 22, 2019

Each day, your marketing team is hard at work checking off social media tasks, building workflows, writing landing pages, creating reports-but it feels like progress toward reaching campaign goals is slow, with some projects stalling out completely. Not only do marketing teams struggle to get a hand...

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3 Types of Silos Killing Your Marketing Team 3 TYPES OF SILOS KILLING YOUR MARKETING TEAM

whitepaper

Aug 22, 2019

Each day, your marketing team is hard at work checking off social media tasks, building workflows, writing landing pages, creating reports-but it feels like progress toward reaching campaign goals is slow, with some projects stalling out completely. Not only do marketing teams struggle to get a hand...

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3 Types of Silos Killing Your Marketing Team 3 TYPES OF SILOS KILLING YOUR MARKETING TEAM

whitepaper

Aug 22, 2019

Each day, your marketing team is hard at work checking off social media tasks, building workflows, writing landing pages, creating reports-but it feels like progress toward reaching campaign goals is slow, with some projects stalling out completely. Not only do marketing teams struggle to get a hand...

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 The Road to Digital CX – Where is your Utility? THE ROAD TO DIGITAL CX – WHERE IS YOUR UTILITY?

whitepaper

Aug 21, 2019

Utility customers have new service expectations. In fact, 20% want easier to understand bills while 32% want automated energy savings. Today’s utility customer also wants the ease of mobile access to information about service availability and energy products. In response, successful utilities are pr...

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10 Ways to Transform Big Data Analytics into Big Value eBook 10 WAYS TO TRANSFORM BIG DATA ANALYTICS INTO BIG VALUE EBOOK

whitepaper

Aug 20, 2019

Big data can produce a lot of value, but only if you know how to claim it. When you make big data analytics available to everyone, you create the conditions for faster, smarter innovation. The next big idea that transforms your business can now come from anyone in any line of business – not just you...

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Five steps to aligning your data and cloud strategies whitepaper FIVE STEPS TO ALIGNING YOUR DATA AND CLOUD STRATEGIES WHITEPAPER

whitepaper

Aug 20, 2019

With 95% of C-level executives saying data is integral to their business strategy, now is the time to align your data and hybrid cloud strategy. This paper outlines the five steps for aligning your data and hybrid cloud strategies. You’ll also learn the importance of data context that is shared acro...

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Winning With Superior Customer Experiences WINNING WITH SUPERIOR CUSTOMER EXPERIENCES

whitepaper

Aug 20, 2019

The customer experience is changing. Personalized engagement is now king. And as your business scales up and grows, this begins to present several promising opportunities. In fact, 86% of buyers will pay more for a better customer experience. What’s more, customer experience will overtake price and ...

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Gewinner setzen auf erstklassige Kundenerlebnisse GEWINNER SETZEN AUF ERSTKLASSIGE KUNDENERLEBNISSE

whitepaper

Aug 20, 2019

Das Kundenerlebnis verändert sich. Personalisierte Interaktion ist jetzt das Maß aller Dinge. Und wenn Ihr Unternehmen wächst, bietet dieser Bereich einige vielversprechende Möglichkeiten. Denn 86 % der Verbraucher sind bereit, für ein besseres Kundenerlebnis mehr zu bezahlen. Darüber hinaus wird da...

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Se démarquer avec des expériences client optimisées SE DÉMARQUER AVEC DES EXPÉRIENCES CLIENT OPTIMISÉES

whitepaper

Aug 20, 2019

L’expérience client évolue. Les interactions personnalisées sont devenues la règle. Plus votre entreprise se développe, plus les opportunités prometteuses sont nombreuses. 86 % des acheteurs sont prêts à payer plus pour vivre une meilleure expérience client. Par ailleurs, l’expérience client sera un...

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 Geef je verkoopteam snel een voorsprong met de kracht van AI GEEF JE VERKOOPTEAM SNEL EEN VOORSPRONG MET DE KRACHT VAN AI

whitepaper

Aug 13, 2019

Volgens een recente studie wil 77 procent van de zakelijke kopers gepersonaliseerde inhoud, terwijl 75 procent wil dat verkopers laten zien welke invloed het product of de service op hun bedrijf heeft. Het maken van gepersonaliseerde inhoud leidt tot betere relaties en een hogere verkoop, maar het k...

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Slimme verkoopcoaching: vijf manieren om een uitstekend presterend team op te bouwen SLIMME VERKOOPCOACHING: VIJF MANIEREN OM EEN UITSTEKEND PRESTEREND TEAM OP TE BOUWEN

whitepaper

Aug 13, 2019

Coaching is van essentieel belang voor het succes van je verkoopteam. Je kunt je teams effectiever coachen met de praktische inzichten uit data die worden geleverd door Microsoft Relationship Sales, de krachtige combinatie van LinkedIn Sales Navigator en Dynamics 365 for Sales. Lees een lijst met vi...

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 Drie factoren voor het overtreffen van de verwachtingen van kopers DRIE FACTOREN VOOR HET OVERTREFFEN VAN DE VERWACHTINGEN VAN KOPERS

whitepaper

Aug 13, 2019

Slechts 23% van alle zakelijke kopers vindt dat verkopers een goede ervaring bieden. Hoe kan je verkoopteam de overstap naar een buyer-centric model maken en aan de hoge verwachtingen van B2B-kopers voldoen of deze zelfs overtreffen? In dit eBook ontdek je hoe je verkopers sterkere relaties met inko...

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The Digital Work Crisis Survey THE DIGITAL WORK CRISIS SURVEY

whitepaper

Aug 12, 2019

The explosive growth in data, the emergence of automation tools, and the rise in digital communication tools all promise the potential for a smooth, efficient and productive digital environment. Why, then, do marketers feel greater stress and frustration than ever before? We surveyed digital markete...

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Take Your Marketing Ops to the Next Level and Transform Your Career TAKE YOUR MARKETING OPS TO THE NEXT LEVEL AND TRANSFORM YOUR CAREER

whitepaper

Aug 12, 2019

Digital transformation is reshaping the way companies do business. For companies to maintain a competitive edge and deliver on customer expectations for more personalized experiences, they must create more content on more channels. Marketing teams are responsible for creating and delivering the bulk...

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WORK SMARTER, NOT HARDER WORK SMARTER, NOT HARDER

whitepaper

Aug 12, 2019

Our world is becoming more dynamic and connected by the second. We are producing and consuming content at lightning speed, blasting an endlessly growing stream of data across the digital landscape. Every minute, we upload hundreds of hours of video, thousands of blog articles and millions of social ...

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 Discover a better, simpler, faster way to manage your admin tasks DISCOVER A BETTER, SIMPLER, FASTER WAY TO MANAGE YOUR ADMIN TASKS

whitepaper

Aug 05, 2019

Are admin tasks like file storage, chasing payments and completing agreements taking up way too much of your time? We hear you … and we’re here to tell you there’s a better, simpler and faster way. From technology solutions to helpful tips, this eBook offers five easy hacks to streamline and simplif...

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Eight Digital Best Practices for Sales Professionals. EIGHT DIGITAL BEST PRACTICES FOR SALES PROFESSIONALS.

whitepaper

Aug 05, 2019

Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales organizations that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages. Sales professionals are most effective when th...

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The State Of Systems Of Agreement, 2019 THE STATE OF SYSTEMS OF AGREEMENT, 2019

whitepaper

Aug 05, 2019

Agreements — whether with customers, partners, or employees — are the basis of business. They come in all forms and are everywhere within an organization, from sales contracts to purchase orders to employee offer letters. Each agreement has potential to either improve or worsen the relationship with...

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 Take your business out of the office and on the road TAKE YOUR BUSINESS OUT OF THE OFFICE AND ON THE ROAD

whitepaper

Aug 05, 2019

Mobile technology means you can work faster and smarter, saving time on handling agreements and spending time where it really counts. With cloud technology and eSignature applications, your office is in your pocket so you can be ready to move on a deal and get the dotted line signed at a moment’s no...

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Discover a better, modern way of doing agreements DISCOVER A BETTER, MODERN WAY OF DOING AGREEMENTS

whitepaper

Aug 05, 2019

Does your agreement process rely on pen and paper? More and more small businesses are realising the benefits of using technology to modernise the four stages of the agreement process. Download this eBook now to discover how you could be doing business better, faster and more cost effectively, when i...

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How Communications Platforms Drive Customer Engagement HOW COMMUNICATIONS PLATFORMS DRIVE CUSTOMER ENGAGEMENT

whitepaper

Jul 29, 2019

Today's digitally empowered customers create a challenge for organizations to sell, market and service them effectively. Expectations are higher than ever before, and customers openly share both positive and negative experiences with just a few clicks on review websites, app ratings and social media...

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The Retailer’s Guide:Seven Key Strategies To Grow Your Profits THE RETAILER’S GUIDE:SEVEN KEY STRATEGIES TO GROW YOUR PROFITS

whitepaper

Jul 29, 2019

In this white paper, seven key strategies that organizations have used to grow their profits are explored. Ranging from actions for growing top-line revenue to managing regulatory burdens to simple cost-cutting tips, the seven strategies featured will help you free up scarce resources, maximize your...

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Se aproxima una ola de transformaciónempresarial. ¿Estálistatu red? SE APROXIMA UNA OLA DE TRANSFORMACIÓNEMPRESARIAL. ¿ESTÁLISTATU RED?

whitepaper

Jul 25, 2019

Un estudiorealizado por Gartner indica que para 2021, el 40% de las TI serángeneralistas, con múltiples roles, la mayoría de los cualesseránnegocios, y no relacionados con la tecnología. Se acerca una ola de transformaciónempresarial. Muchasempresas de TI estánmontando la ola con una red simple que ...

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¿Una red mobile-first: es el momento? ¿UNA RED MOBILE-FIRST: ES EL MOMENTO?

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Jul 25, 2019

¿Sabía que las PYMES que adoptantecnologíasmóvilesven el doble de crecimientoeningresos y ahorranmás de $ 67 mil millones al año (Forbes)?Pero, con demasiadafrecuencia, las redes no son lo suficientementerobustas para satisfacer las demandas del entornomóvil. Por lo tanto, la solución simple y asequ...

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Crea una red adecuada a la primera CREA UNA RED ADECUADA A LA PRIMERA

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Jul 25, 2019

Las tecnologíasinteligentesestánrevolucionando las formasen que nosconectamosen elmundo digital. Tener una ventajaen la innovaciónpuedeayudarlo a crearexperienciasdigitalesinteligentes y podría ser la fuerzamotriz que moldea el futuro de las redes. Aruba estáexpandiendosu red entodo el mundo a travé...

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9 Pasos para construir una red másinteligente 9 PASOS PARA CONSTRUIR UNA RED MÁSINTELIGENTE

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Jul 25, 2019

El mercado de dispositivosconectadosestácreciendo a una escalaasombrosa y es una de lastecnologías de tendencias hoy endía gracias a la innovación y el Desarrollo entecnologíasinalámbricas. Estastecnologías, como Wi-Fi, leayudan a conectartodos sus dispositivos y administrarlos de maneraefectiva. Si...

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Construye una red más inteligente con Aruba CONSTRUYE UNA RED MÁS INTELIGENTE CON ARUBA

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Jul 25, 2019

Para que suempresa prospero en este entorno globalment e competitivo, su solución de red debe satisfacer todassus necesidades de conectividad empresarial. Una solución de red optimizada proporciona comunicación unificada, flujo de trabajo optimizado y una red más rápida, fiable y más manejable. Esto...

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Redes en la nubesimplificadas con aruba central REDES EN LA NUBESIMPLIFICADAS CON ARUBA CENTRAL

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Jul 25, 2019

Las PYMESestánimplementandotecnologíaen la nube para ahorrartiempo y dinero. Las empresasse estánvolviendomásdigitales y estánadoptando las últimastecnologías denube para satisfacer las crecientesdemandas de altavelocidad y conectividadestable. No importa el tamaño de la organización, Aruba tiene un...

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Redes De ClaseEmpresarialSencillas Sin Sacrificios REDES DE CLASEEMPRESARIALSENCILLAS SIN SACRIFICIOS

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Jul 25, 2019

La necesidad de brindar una experiencia de usuario de primeracategoría es ahoramás que nunca. Por lo tanto, las pequeñasempresasestáncambiando a las solucionessimplificadasbasadasen la nube de Aruba para ponerse al día con el rápidomundo digital de hoy. Reconocida por Gartner comolídereninfraestruct...

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Une vague de transformation de l’entreprise est en route. Votre réseau sera-t-il prêt à l’affronter? UNE VAGUE DE TRANSFORMATION DE L’ENTREPRISE EST EN ROUTE. VOTRE RÉSEAU SERA-T-IL PRÊT À L’AFFRONTER?

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Jul 25, 2019

Une étude réalisée par Gartner indique que d'ici 2021, 40% des informaticiens seront des généralistes, qui assumeront plusieurs rôles, dont la plupart seront des activités commerciales, plutôt que technologiques. Une vague de transformation des affaires est à venir. De nombreuses entreprises informa...

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Un réseau d’abord mobile: c’est le temps? UN RÉSEAU D’ABORD MOBILE: C’EST LE TEMPS?

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Jul 25, 2019

Saviez-vous que les PME qui adoptent les technologies mobiles voient leur chiffre d'affaires doubler et leur permettre d'économiser plus de 67 milliards de dollars par an (Forbes)?Mais trop souvent, les réseaux ne sont pas assez robustes pour répondre aux exigences de l’environnement mobile. Par con...

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Bâtir le bon réseau la première fois BÂTIR LE BON RÉSEAU LA PREMIÈRE FOIS

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Jul 25, 2019

Les technologies intelligentes révolutionnent la manière dont nous nous connectons dans le monde numérique. Le fait d’avoir un avantage en matière d’innovation peut vous aider à créer des expériences numériques intelligentes et pourrait être le moteur qui façonne l’avenir du réseautage. Aruba étend ...

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9 Étapes pour construire un réseau plus intelligent 9 ÉTAPES POUR CONSTRUIRE UN RÉSEAU PLUS INTELLIGENT

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Jul 25, 2019

Le marché des appareils connectés se développe à une échelle stupéfiante et est l’une des technologies à la mode permises aujourd’hui par l’innovation et le développement des technologies sans fil. Ces technologies telles que le Wi-Fi vous aident à connecter tous vos appareils et à les gérer efficac...

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Construire un réseau plus intelligent avec Aruba CONSTRUIRE UN RÉSEAU PLUS INTELLIGENT AVEC ARUBA

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Jul 25, 2019

Pour que votre entreprise puisse prospérer dans cet environnement concurrentiel mondial, votre solution réseau doit répondre à tous vos besoins en matière de connectivité. Une solution réseau optimisée fournira une communication unifiée, un flux de travail rationalisé et un réseau plus rapide, fiabl...

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Reseaux dans le cloud simplifies avec central aruba RESEAUX DANS LE CLOUD SIMPLIFIES AVEC CENTRAL ARUBA

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Jul 25, 2019

Les petites et moyennes entreprises mettent maintenant en œuvre la technologie cloud pour gagner du temps et de l'argent. Les entreprises deviennent de plus en plus numériques et adoptent les dernières technologies en nuage pour répondre aux exigences croissantes en matière de connectivité à haut dé...

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Réseau Simple De La Classe Commerciale Sans Sacrifice RÉSEAU SIMPLE DE LA CLASSE COMMERCIALE SANS SACRIFICE

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Jul 25, 2019

Le besoin de fournir une expérience utilisateur de premier ordre est plus que jamais.C’est pourquoi les petites entreprises se tournent vers les solutions simplifiées basées sur le cloud d’Aruba pour rattraper le monde numérique en rapide évolution. Reconnue par Gartner comme un leader de l’infrastr...

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Sta per arrivare una grande ondata di trasformazione del business. La tua rete saràpronta? STA PER ARRIVARE UNA GRANDE ONDATA DI TRASFORMAZIONE DEL BUSINESS. LA TUA RETE SARÀPRONTA?

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Jul 25, 2019

Uno studio di Gartner indica che entroil 2021, il 40% dell'IT sarà generalista, con ruoli multipli, la maggior parte dei quali sarà aziendale, piuttosto che legato alla tecnologia. Sta arrivando un'ondata di trasformazione aziendale. Molte aziende IT cavalcano l'onda con una semplice rete che non sa...

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Una prima rete mobile: è ora? UNA PRIMA RETE MOBILE: È ORA?

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Jul 25, 2019

Sapevi che le PMI che adottano le tecnologie mobili vedono raddoppiare la crescita dei ricavi e risparmiano oltre $ 67 miliardi all'anno (Forbes)? Ma troppo spesso le reti non sono abbastanza robuste per stare al passo con le esigenze dell'ambiente mobile. Quindi, la soluzione semplice ed economica ...

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Costruisci la rete giusta la prima volta COSTRUISCI LA RETE GIUSTA LA PRIMA VOLTA

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Jul 25, 2019

Le tecnologie intelligenti stanno rivoluzionando il modo in cui ci connettiamo nel mondo digitale. Avere un vantaggio nell'innovazione può aiutarti a creare esperienze digitali intelligenti e potrebbe essere la forza trainante che modella il futuro del networking. Aruba sta espandendo la propria ret...

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9 Passaggi per costruire una rete più intelligente 9 PASSAGGI PER COSTRUIRE UNA RETE PIÙ INTELLIGENTE

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Jul 25, 2019

Il mercato dei dispositivi connessi sta crescendo su una scala sorprendente ed è una delle tecnologie di tendenza oggi rese possibili dall'innovazione e dallo sviluppo delle tecnologie wireless. Queste tecnologie come il Wi-Fi ti aiutano a connettere tutti i tuoi dispositivi e gestirli in modo effic...

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Costruire una rete più intelligente con Aruba COSTRUIRE UNA RETE PIÙ INTELLIGENTE CON ARUBA

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Jul 25, 2019

Per far prosperare la tuaazienda in questoambientecompetitivo a livelloglobale, la tuasoluzione di rete devesoddisfaretutte le tueesigenze di connettivitàaziendale. Una soluzione di rete ottimizzataforniràcomunicazioneunificata, flusso di lavoroottimizzato e una rete piùveloce, affidabile e piùgesti...

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Retinella cloud semplificate con l RETINELLA CLOUD SEMPLIFICATE CON L'ARUBACENTRAL

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Jul 25, 2019

Le piccole e medie imprese stanno implementando la tecnologia cloud per risparmiare tempo e denaro. Le aziendestannodiventandopiùdigitali e stannoadottando le piùrecentitecnologie cloud per soddisfare le crescentiesigenze di connettività stabile e ad altavelocità. Indipendentementedalledimensioni de...

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Semplice networking di classeaziendale senza sacrificio SEMPLICE NETWORKING DI CLASSEAZIENDALE SENZA SACRIFICIO

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Jul 25, 2019

La necessità di offrireun'esperienzautente di prim'ordine è orapiùchemai. Pertanto, le piccoleaziendestannopassandoallesoluzionibasatesu cloud semplificate di Aruba per raggiungereilmondodigitale in rapidomovimento di oggi. Riconosciuto da Gartner come leader nell'infrastruttura di accesso LAN cabla...

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The Definitive Guide To Marketing Automation THE DEFINITIVE GUIDE TO MARKETING AUTOMATION

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Jul 22, 2019

Marketing automation allows businesses to save time and money, measure and optimize marketing investments and grow revenue faster. According to benchmark analysis, businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue and allow sales reps to spend 22% more...

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How to Become a Digital Leader in IoT HOW TO BECOME A DIGITAL LEADER IN IOT

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Jul 22, 2019

For manufacturers of intelligent machines and devices, connecting their products unleashes a whole new range of opportunities and competitive advantages that are transforming traditional product markets. Those that do not offer connected products are taking an increasingly large risk of their produc...

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Capture Consent: How to protect your business and your clients CAPTURE CONSENT: HOW TO PROTECT YOUR BUSINESS AND YOUR CLIENTS

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Jul 18, 2019

Protecting your business is a priority. Fraudulent account opening activity could lead to reputation risk and significant fines from regulatory agencies. The good news is you can capture consent without sacrificing your customer experience. DocuSign’s experience in financial services can help you ge...

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Amplify Your Sales Team AMPLIFY YOUR SALES TEAM'S PRODUCTIVITY WITH DYNAMICS 365 AND OFFICE 365

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Jul 15, 2019

Only 23 percent of customers say that sellers provided an excellent experience.* Help deliver an outstanding experience to every single customer with Microsoft Relationship Sales solution—combining Dynamics 365 and LinkedIn Sales Navigator capabilities with the Office 365 tools you already use. You’...

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Augmentez la productivité de votre équipe commerciale grâce à Dynamics 365 et Office 365 AUGMENTEZ LA PRODUCTIVITÉ DE VOTRE ÉQUIPE COMMERCIALE GRÂCE À DYNAMICS 365 ET OFFICE 365

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Jul 15, 2019

Seuls 23 pourcent des clients déclarent avoir vécu une excellente expérience client avec un commercial.* Aidez vos équipes commerciales à fournir une expérience exceptionnelle à chaque client avec la solution Microsoft Relationship Sales, qui associe les fonctions de Dynamics 365 et LinkedIn Sales N...

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 A Smarter Sales Stack: Using Dynamics 365 to Drive Productivity and Efficiency A SMARTER SALES STACK: USING DYNAMICS 365 TO DRIVE PRODUCTIVITY AND EFFICIENCY

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Jul 15, 2019

Improve and simplify relationships between your customers and your sales team with Microsoft Relationship Sales—a solution that combines Office 365 with Dynamics 365 and LinkedIn Sales Navigator. With this solution, your sales team gets: The look and feel of their favorite Office 365 tools, such as ...

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The Business Impact Report Transforming Into An Experience-Driven Business With Adobe Experience Cloud THE BUSINESS IMPACT REPORT TRANSFORMING INTO AN EXPERIENCE-DRIVEN BUSINESS WITH ADOBE EXPERIENCE CLOUD

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Jul 12, 2019

Growing digital expectations and competition for empowered consumers and business buyers is forcing organizations to invest in new capabilities that enable them to optimize the value of their customer interactions. Businesses across every industry are looking to digital experience technologies in or...

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Au-delà des 1 000 mots De l’importance des visuels dans le cadre de l’élaboration d AU-DELÀ DES 1 000 MOTS DE L’IMPORTANCE DES VISUELS DANS LE CADRE DE L’ÉLABORATION D'UNE STRATÉGIE DE MARKETING DE CONTENU EFFICACE.

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Jul 11, 2019

La première impression compte, et les images appropriées peuvent faire la différence entre un contenu qui capter l'attention et un contenu ignoré. Liseznotre guide 'Au-delà des 1 000 mots' et découvrez : Pourquoi les images que vous choisissez doivent être aussi stratégiques que le message écrit qui...

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TROUVER L’IMAGE PARFAITE. TROUVER L’IMAGE PARFAITE.

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Jul 11, 2019

Trouver l'image parfaite représente un défi de taille pour les équipes créatives. Eneffet, elle ne doit pas uniquement correspondre au message de votre campagne, elle doit également pouvoir être adaptée à une diffusion sur plusieurs canaux et répondre aux directives de votre marque. Lisez le documen...

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Mehr wert als 1.000 Worte MEHR WERT ALS 1.000 WORTE

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Jul 11, 2019

Der erste Eindruck zählt. Bilder spielen dabei eine tragende Rolle. Sie können die Kommunikation in Gang bringen oder zunichte machen. In unserem Leitfaden „„Mehr wert als 1000 Worte” lesen Sie, warum die Wahl des Bilds genauso wichtig ist wie die Wahl der Worte, wie Sie mit Bildern Ihrer Botschaft ...

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Digitale Trends 2019: Werbung im Fokus DIGITALE TRENDS 2019: WERBUNG IM FOKUS

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Jul 11, 2019

Der von Econsultancy in Zusammenarbeit mit Adobe erstellte Bericht „Digitale Trends: Werbung im Fokus“ aus dem Jahr 2019 untersucht die wichtigsten Trends in der Werbung, die im kommenden Jahr die Agenda dominieren werden. Werbung gilt seit langem als glamouröser Headliner im gesamten Marketing. Das...

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DAS PERFEKTE BILD FINDE DAS PERFEKTE BILD FINDE

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Jul 11, 2019

Das perfekte Stockbild erfüllt drei Aufgaben: Es passt genau zum Messaging einer Kampagne. Es kann auf verschiedenen Kanälen eingesetzt werden und es erfüllt Branding-Vorgaben. In unserem Leitfaden „Das perfekte Bild finden” lesen Sie, wie Sie mit dem richtigen Stockdienst: mehr Zeit für kreative Au...

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UNENDLICHE BRILLANZ. Mit personalisiertem dynamischem Content und Programmatic Advertising können Kampagnen glänzen UNENDLICHE BRILLANZ. MIT PERSONALISIERTEM DYNAMISCHEM CONTENT UND PROGRAMMATIC ADVERTISING KÖNNEN KAMPAGNEN GLÄNZEN

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Jul 11, 2019

Diese den Fraktalen ähnlichen Eigenschaften von Programmatic Advertising sind Vorteile, stellen gleichzeitig aber auch enorme Herausforderungen dar. „Früher wurde [in der Werbung] ein einziges brillantes Kreativ-Asset entwickelt, das Millionen von Menschen präsentiert wurde“, erklärt Douglas Kofoid,...

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Fast and Furious: der reißende Content-Fluss FAST AND FURIOUS: DER REIßENDE CONTENT-FLUSS

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Jul 11, 2019

Im Jahr 1983 sorgten hohe Temperaturen im Frühling in den Rocky Mountains für eine Schneeschmelze von enormem Ausmaß, die dazu führte, dass Wassermassen durch das Flussbecken des Colorado und auf die Glen-Canyon-Staumauer zuschossen. Aus Angst vor dem größten Dammbruch aller Zeiten arbeiteten Ingeni...

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Finding the Perfect Image FINDING THE PERFECT IMAGE

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Jul 11, 2019

The perfect stock image pulls triple duty for creative teams. That means it doesn't just match campaign messaging, it also meets design specs for multiple channels and maps back to your overall brand guidelines. Read “Finding the Perfect Image” and learn how the right stock service can help you: Spe...

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 Beyond 1,000 Words BEYOND 1,000 WORDS

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Jul 11, 2019

First impressions matter, and the right imagery can mean the difference between content that moves the needle and content that’s ignored. Read our guide “Beyond 1,000 Words” to learn: Why the imagery you choose should be as strategic as the written message behind it How to use imagery to enhance the...

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Au-delà des 1 000 mots De l’importance des visuels dans le cadre de l’élaboration d AU-DELÀ DES 1 000 MOTS DE L’IMPORTANCE DES VISUELS DANS LE CADRE DE L’ÉLABORATION D'UNE STRATÉGIE DE MARKETING DE CONTENU EFFICACE.

whitepaper

Jul 11, 2019

La première impression compte, et les images appropriées peuvent faire la différence entre un contenu qui capter l'attention et un contenu ignoré. Liseznotre guide 'Au-delà des 1 000 mots' et découvrez : Pourquoi les images que vous choisissez doivent être aussi stratégiques que le message écrit qui...

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TROUVER L’IMAGE PARFAITE. TROUVER L’IMAGE PARFAITE.

whitepaper

Jul 11, 2019

Trouver l'image parfaite représente un défi de taille pour les équipes créatives. Eneffet, elle ne doit pas uniquement correspondre au message de votre campagne, elle doit également pouvoir être adaptée à une diffusion sur plusieurs canaux et répondre aux directives de votre marque. Lisez le documen...

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DAS PERFEKTE BILD FINDE DAS PERFEKTE BILD FINDE

whitepaper

Jul 11, 2019

Das perfekte Stockbild erfüllt drei Aufgaben: Es passt genau zum Messaging einer Kampagne. Es kann auf verschiedenen Kanälen eingesetzt werden und es erfüllt Branding-Vorgaben. In unserem Leitfaden „Das perfekte Bild finden” lesen Sie, wie Sie mit dem richtigen Stockdienst: mehr Zeit für kreative Au...

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Mehr wert als 1.000 Worte MEHR WERT ALS 1.000 WORTE

whitepaper

Jul 11, 2019

Der erste Eindruck zählt. Bilder spielen dabei eine tragende Rolle. Sie können die Kommunikation in Gang bringen oder zunichte machen. In unserem Leitfaden „„Mehr wert als 1000 Worte” lesen Sie, warum die Wahl des Bilds genauso wichtig ist wie die Wahl der Worte, wie Sie mit Bildern Ihrer Botschaft ...

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Marketing-Automatisierung ist mehr als Software. Es ist eine Strategie. MARKETING-AUTOMATISIERUNG IST MEHR ALS SOFTWARE. ES IST EINE STRATEGIE.

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Jul 11, 2019

Obwohl es wichtige Unterschiede zwischen Marketing-Automatisierungsplattformen gibt, hängt der Erfolg häufig in erster Linie von drei Faktoren ab: Ihrer Strategie und Ihrem Prozess, Ihrem Content und Lead Flow sowie Ihren Mitarbeitern. Mit begrenzten Investitionen in diesen Bereichen können Sie in d...

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Now we’re 25 Digital Advertising Grows Up NOW WE’RE 25 DIGITAL ADVERTISING GROWS UP

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Jul 10, 2019

We're celebrating digital advertising's quarter-century mark with a compilation of interviews in this report. As we take a trip down memory lane into the industry's formative years, not only can we see how far we have come, but we envision the next steps for digital advertising in the years to come....

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Jetzt sind wir 25 Digitale Werbung ist erwachsen JETZT SIND WIR 25 DIGITALE WERBUNG IST ERWACHSEN

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Jul 10, 2019

Digitale Werbung wird ein Vierteljahrhundert alt, und diesen Meilenstein feiern wir in diesem Bericht mit einer Zusammenstellung diverser Interviews und Forschungsarbeiten. Wir unternehmen einen Ausflug in die Vergangenheit bis hin zu den prägenden Jahren der Branche. Dabei können wir nicht nur sehe...

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How To Select The Right Campaign Management Solution HOW TO SELECT THE RIGHT CAMPAIGN MANAGEMENT SOLUTION

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Jul 10, 2019

Every organisation is at a different point in their progression with campaign management. Maybe you’ve had some success with email marketing and you want to expand your efforts across additional channels. Perhaps you invested in a campaign management solution several years ago when you had fewer mar...

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How To Select The Right Content Management System HOW TO SELECT THE RIGHT CONTENT MANAGEMENT SYSTEM

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Jul 10, 2019

Whether you’re looking to centralize your content silos or empower your marketing team to more efficiently create and publish content for all your different touchpoints, the right content management system (CMS) is a business imperative. Every organization is at a different point in their ability to...

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2019 Digital Trends: Advertising In Focus 2019 DIGITAL TRENDS: ADVERTISING IN FOCUS

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Jul 10, 2019

The 2019 Digital Trends: Advertising in Focus report, produced by Econsultancy in partnership with Adobe, explores the key trends in advertising set to dominate the agenda over the next year. Advertising has long been thought of as the glamorous, headline act within marketing as a whole. The digital...

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INFINITE BRILLIANCE: Personalised Dynamic Creative And Programmatic Advertising Lets Campaigns Shine INFINITE BRILLIANCE: PERSONALISED DYNAMIC CREATIVE AND PROGRAMMATIC ADVERTISING LETS CAMPAIGNS SHINE

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Jul 10, 2019

These fractal-like features of programmatic advertising help to describe its power, but they also expose one of its main challenges. “Historically, [advertising] was creating one piece of brilliant creative to be fed to millions of people,” says Douglas Kofoid, former president of global solutions a...

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Bulk Up Your Business Case For Marketing Automation BULK UP YOUR BUSINESS CASE FOR MARKETING AUTOMATION

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Jul 10, 2019

Marketing automation makes it possible to scale your best marketing practices. And it helps keep your sales and marketing teams aligned through every step of the process. From segmentation, lead generation, and scoring to building relationships across channels, marketing automation simplifies the wa...

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Marketing Automation Is More Than Software. It’s Strategy MARKETING AUTOMATION IS MORE THAN SOFTWARE. IT’S STRATEGY

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Jul 10, 2019

While there are important differences between marketing automation platforms, success is often primarily determined by three things: your strategy and process, your content and lead flow, and your people. With limited investment in these areas, you can usually get good (but not great) ROI from marke...

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The Path To Experience-Driven Commerce THE PATH TO EXPERIENCE-DRIVEN COMMERCE

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Jul 10, 2019

There is no more business as usual. The world’s biggest taxi company owns exactly zero taxis. The largest hotelier owns zero rooms in zero hotels. The hottest name in designer fashion sells no clothing. Some of today’s fastest growing companies are taking on mature markets by simply changing the way...

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Riding The Fast And Furious Flow Of Content RIDING THE FAST AND FURIOUS FLOW OF CONTENT

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Jul 10, 2019

In 1983, high spring temperatures quickly melted a record snowpack in the Rockies, causing torrents of water to come roaring down into the Colorado River Basin and the Glen Canyon Dam. Fearing the largest dam failure in history, engineers frantically worked to stabilize it. They released huge amount...

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Making CX your business differentiator in a competitive market MAKING CX YOUR BUSINESS DIFFERENTIATOR IN A COMPETITIVE MARKET

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Jul 09, 2019

As someone responsible for customer experience (CX), you’re charged with increasing brand loyalty and revenue. But it can be hard to gain the granular visibility you need of the customer journey. And sometimes you see underwhelming CX results, despite major operational changes. How can you overcome ...

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APAC: The CX Optimists APAC: THE CX OPTIMISTS

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Jul 09, 2019

If a customer experience (CX) expert were to imagine the ideal consumer for its products and services, what would this person look like? They would be happy to share their personal data across a range of scenarios, they would trust the brands with whom they shared it, and they would be open to inter...

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EMAIL CAMPAIGN DEPLOYMENT CHECKLIST EMAIL CAMPAIGN DEPLOYMENT CHECKLIST

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Jul 04, 2019

Subject Line- Check for typos, personalization and character length. Make sure it won't get cut off. Desktop shows 60 characters and mobile shows 25-30. Preheader and Footer- Have you updated them? Check for typos and all the fine print. Business Address- The physical address of your business must b...

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Apache NiFi For Dummies APACHE NIFI FOR DUMMIES

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Jul 04, 2019

Apache NiFi is an integrated data logistics and simple event processing platform. It provides an end-to-end platform that can collect, curate, analyze and act on data in real-time, on-premise, or in the cloud with a drag-and-drop visual interface. This book is a must read. You will learn about NiFi ...

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DBS: Building a Fantastic Customer Experience DBS: BUILDING A FANTASTIC CUSTOMER EXPERIENCE

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Jul 04, 2019

DBS is creating a data-driven organization in which staff can gain insights from billions of events and be on the forefront of innovation. DBS built a central data team and enterprise data hub that enables staff to experiment more and be on the forefront of innovation when it comes to understanding ...

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The Retail Store 2018: From Apocalypse To Renaissance Benchmark Report THE RETAIL STORE 2018: FROM APOCALYPSE TO RENAISSANCE BENCHMARK REPORT

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Jul 04, 2019

Retail stores serve as both a hub of sales activity and a tangible face to the world. That doesn't mean the store doesn't need to change: it does. Today, retailers have to ponder: How to create a return to real customer service and entertaining experiences and The store's new place as an active node...

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Guide complet pour tester les performances de vos sites Web et de vos applications de vente GUIDE COMPLET POUR TESTER LES PERFORMANCES DE VOS SITES WEB ET DE VOS APPLICATIONS DE VENTE

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Jul 03, 2019

Les tests externes de l'infrastructure de production sont le meilleur moyen d'e´valuer la capacite´ et les performances re´elles d'un site. (Cela ne remet pas en cause, bien su^r, l'utilite´ des tests en laboratoire, ni les avantages qui en de´coulent. Il est important d'assurer une cohe´rence entre...

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Engineering.com Study: The Digital Transformation of Product Design. ENGINEERING.COM STUDY: THE DIGITAL TRANSFORMATION OF PRODUCT DESIGN.

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Jul 02, 2019

In a recent study, Engineering.com found that digital transformation in product design is progressing slowly because many lack the infrastructure to access the data they need. Learn about the challenges and opportunities when adopting digital technologies -- such as AI and machine learning, the clou...

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The Four Tech Challenges Mid-sized Businesses Need to Watch in 2019 THE FOUR TECH CHALLENGES MID-SIZED BUSINESSES NEED TO WATCH IN 2019

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Jul 02, 2019

With technology being a key driver and security being the major concern for mid-size organisations, 2019 is witnessing a simplified, easy-to-use security that uses a centralised single pane of glass to run both on-site and mobile security. But, in 2019 the single most important productivity challeng...

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The Hidden Middle: How Medium-Sized Businesses Are Quietly Shaping Our Technological Future THE HIDDEN MIDDLE: HOW MEDIUM-SIZED BUSINESSES ARE QUIETLY SHAPING OUR TECHNOLOGICAL FUTURE

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Jul 02, 2019

When it comes to adaptation, integration and scalability of modern technology, medium-sized enterprises are the pioneers leading the evolution. Cloud computing integration is a great example that is advancing the networking structure to enable more productive employe accessibility and work alinement...

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 Now we’re 25 Digital advertising grows up NOW WE’RE 25 DIGITAL ADVERTISING GROWS UP

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Jun 28, 2019

We're celebrating digital advertising's quarter-century mark with a compilation of interviews in this report. As we take a trip down memory lane into the industry's formative years, not only can we see how far we have come, but we envision the next steps for digital advertising in the years to come....

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CMOs: How You Can Leverage Data To Enhance Customer Experiences CMOS: HOW YOU CAN LEVERAGE DATA TO ENHANCE CUSTOMER EXPERIENCES

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Jun 26, 2019

For today’s Chief Marketing Officers (CMOs), customer experience (CX) is a top priority. You need to deliver consistent CX across every business touchpoint, and this requires the right people, processes and systems. Increasingly, your job is also about data—it’s crucial that you’re gathering and ana...

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2019 Data Breach Investigations Report 2019 DATA BREACH INVESTIGATIONS REPORT

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Jun 26, 2019

As security threats and attackers constantly evolve, Information Security professionals may feel attackers are outpacing efforts to stop them. But security professionals and business leaders have powerful tools of their own to deploy against bad actors. The most important defense is knowledge. By ga...

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How Flexible IT Platforms Can Transform The Customer Experience HOW FLEXIBLE IT PLATFORMS CAN TRANSFORM THE CUSTOMER EXPERIENCE

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Jun 26, 2019

IT leadership roles are undergoing dramatic changes as digital technology starts to impact every part of the business. You’re under increasing pressure to invest in technologies like artificial intelligence (AI), mobile and the cloud to drive better customer experiences (CX)—and you need to do this ...

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How To Optimise CX Through Your Contact Centre HOW TO OPTIMISE CX THROUGH YOUR CONTACT CENTRE

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Jun 26, 2019

Today’s Contact Centre Directors are facing a host of challenges—including changing consumer demands, provisioning end-to-end customer experiences (CX), the need for 24/7 service across multiple channels, staff management and retention, and a lack of performance visibility. Technology can help to br...

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Insider Threat Report Out Of Sight Should Never Be Out Of Mind INSIDER THREAT REPORT OUT OF SIGHT SHOULD NEVER BE OUT OF MIND

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Jun 26, 2019

Adjusting to a major promotion, a wise colleague once remarked, “Management would be easy if it weren’t for the people.” The same can be said for cyber risk management. What’s more challenging: delivering an annual performance review, or discovering that a valued employee has smuggled valuable digit...

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Transform the Customer Experience with Connected Field Service TRANSFORM THE CUSTOMER EXPERIENCE WITH CONNECTED FIELD SERVICE

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Jun 21, 2019

Explore the best practices for creating a more efficient call center, equipping field agents, and delivering an amazing customer experience.

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Marketing Technology Outlook MARKETING TECHNOLOGY OUTLOOK

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Jun 20, 2019

The digital marking landscape continued evolving in 2018. Consumer adoption of voice assistants increased, leaving retailers to figure out how to capitalize off the conversational commerce trend. SEO is shifting from keyword targeting to optimizing for user intent. The competitive space for paid sea...

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The Essentials Of Turning Abandoned Carts Into Sales THE ESSENTIALS OF TURNING ABANDONED CARTS INTO SALES

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Jun 20, 2019

Shoppers abandon carts for a variety of reasons, and a well thought out recovery message or series of messages can help save some of that revenue. But not all cart recovery programs deliver as much as possible. In this paper, we’ll discuss why retailers need a cart recovery program and how you can g...

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IDC Report: Making Supply Chain Operations More Effective and Efficient by Moving to the Cloud with Oracle SCM Cloud IDC REPORT: MAKING SUPPLY CHAIN OPERATIONS MORE EFFECTIVE AND EFFICIENT BY MOVING TO THE CLOUD WITH ORACLE SCM CLOUD

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Jun 19, 2019

What’s the payoff for companies who embrace cloud? New IDC research found that Oracle SCM Cloud customers had a five-year ROI of 267% and 28% more productive supply chain teams, among other benefits. Discover their insights to boosting supply chain performance.

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10 Ways To Transform Big Data Analytics Into Big Value 10 WAYS TO TRANSFORM BIG DATA ANALYTICS INTO BIG VALUE

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Jun 19, 2019

Big data is a big deal. More than half of enterprises globally view big data as an opportunity, and plan to increase their investments in big data in the next few years. But big data’s value doesn’t come from the collection of information; that’s just the starting point. The real value of big data c...

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AI: Past, Present, Future AI: PAST, PRESENT, FUTURE

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Jun 19, 2019

If you really want to understand the current hype around artificial intelligence, then it is useful to look at history and to understand its origins. Back in the days of Alan Turing, when foundational ideas of computer science were still emerging, people were already thinking about what it would mea...

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Cloudera Fast Forward Labs Applied Machine Learning Advising & Research CLOUDERA FAST FORWARD LABS APPLIED MACHINE LEARNING ADVISING & RESEARCH

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Jun 19, 2019

Machine learning holds the promise of automating decision-making, transforming industries and creating new markets. Yet adoption remains limited by uncertainty related to a rapidly changing technical landscape, obscurity of best practices, and difficulty separating hype from reality. Without focus o...

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Cloudera Updates Dataflow For IOT Data Processing At The Edge CLOUDERA UPDATES DATAFLOW FOR IOT DATA PROCESSING AT THE EDGE

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Jun 19, 2019

As we noted in January, obtaining the DataFlow platform for managing data in motion was one of the primary benefits of Cloudera’s acquisition of former rival Hortonworks. As such, it was no surprise to see the company quickly rebranding the product Cloudera DataFlow and taking the necessary steps to...

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4 CX Automations That Give You Time Back in Your Day 4 CX AUTOMATIONS THAT GIVE YOU TIME BACK IN YOUR DAY

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Jun 18, 2019

Whether you’re part of an enterprise organization or running a growing business, time is something nobody has enough of. It’s impossible to add more hours into our day, but it is possible to make the hours we have work harder for us, especially when it comes to executing customer experience (CX) str...

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Agile Finance Unleashed: The Key Traits of Digital Finance Leaders AGILE FINANCE UNLEASHED: THE KEY TRAITS OF DIGITAL FINANCE LEADERS

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Jun 18, 2019

New research from the Association of International Certified Professional Accountants and Oracle identifies the key traits of today’s Digital Finance Leaders. Learn how these trailblazers are thriving—and what others can do to catch up.

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Your Complete Guide to Modern SCM YOUR COMPLETE GUIDE TO MODERN SCM

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Jun 18, 2019

As supply chain becomes the battleground for customer loyalty, how are leaders sharpening their competitive edge? Learn how companies that adopt cloud-based supply chain management are rewarded with greater efficiencies, higher productivity, and growing revenues and profits.

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The Path to Modernising Anti-Money Laundering Operations An IDC InfoBrief, sponsored by BAE Systems THE PATH TO MODERNISING ANTI-MONEY LAUNDERING OPERATIONS AN IDC INFOBRIEF, SPONSORED BY BAE SYSTEMS

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Jun 17, 2019

In the future, a bank’s expertise in Anti-Money Laundering (AML) will be defined by real-time ability, agility, and adaptiveness to regulations. Banks will be enabled by Big Data Analytics and Artificial Intelligence (AI). The current state of AML operations in several banks indicates a long journey...

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25 Tips and Tricks for Amazing Customer Service 25 TIPS AND TRICKS FOR AMAZING CUSTOMER SERVICE

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Jun 14, 2019

The pillars that are driving a superior customer service experience are changing. It used to be that just answering a customer's question correctly and in a somewhat timely manner would cut it—but in 2017 that's not so. Your customers carry more devices, and are more connected, informed and empowere...

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Turn every engagement into customer happiness. TURN EVERY ENGAGEMENT INTO CUSTOMER HAPPINESS.

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Jun 14, 2019

Sell and service your customers for a superior customer journey that scales. For businesses to succeed today, leadership must be laser-focused on transforming the customer’s experience for the better. This eBook will help you evaluate the tradeoffs and advantages of different approaches to investing...

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Embracing Modern Field Service EMBRACING MODERN FIELD SERVICE

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Jun 14, 2019

Field Service Organizations (FSOs) are facing increased pressure to meet customer demands, improve efficiency and reduce repeat trips. Find out what FSOs are planning for 2019 to adapt and grow their business. This report also includes expert commentary from field service analysts on changes happeni...

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Tech is bringing rapid changes to customer service TECH IS BRINGING RAPID CHANGES TO CUSTOMER SERVICE

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Jun 14, 2019

The Fourth Industrial Revolution is accelerating a service transformation. The Fourth Industrial Revolution is accelerating a service transformation, and customer service is at the forefront of change. Salesforce Research surveyed over 3,500 customer service agents and decision makers worldwide to d...

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 Good things come in threes Like advertising, audiences, and analytics GOOD THINGS COME IN THREES LIKE ADVERTISING, AUDIENCES, AND ANALYTICS

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Jun 14, 2019

Today, the best modern marketers can add another trio to the list: advertising, audiences, and analytics. It’s a perfect combination. But the reality is, marketers struggle to successfully integrate these marketing and advertising tools. According to Winterberry Group and IAB, marketers are “grappli...

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5 Ways to Elevate Team Communication in Your Enterprise 5 WAYS TO ELEVATE TEAM COMMUNICATION IN YOUR ENTERPRISE

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Jun 12, 2019

It’s easy to reminisce on a time when business was conducted face to face. These days, it can feel like most business interactions take place on a screen. However, with AI, mobile, live streaming and other visionary technologies, we have reached a place where our digital interactions are finally beg...

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5 Ways Business Communication Will Change In 2019 5 WAYS BUSINESS COMMUNICATION WILL CHANGE IN 2019

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Jun 12, 2019

Innovative technologies are empowering organizations to elevate the communication experience. Connected, real-time and data-driven, these new touch points don’t just enable teams to work better and faster; they allow them to have more timely and contextual interactions with customers — and each othe...

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Financial Services Firm Teams with GlobalMeet to Drive Collaboration FINANCIAL SERVICES FIRM TEAMS WITH GLOBALMEET TO DRIVE COLLABORATION

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Jun 12, 2019

For any organization, driving productivity and effective stakeholder engagement requires a tremendous amount of project management, strategy and direction. For a global financial services and technology enterprise, this process requires even more finesse as it relates to the sensitive information be...

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5 Keys to a Healthy SaaS Business 5 KEYS TO A HEALTHY SAAS BUSINESS

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Jun 10, 2019

This eBook provides practical insights to help guide your SaaS adoption strategy and puts you on the right path toward growing a successful, modern software business. This eBook does assume that you already have a monetization model in place, so a discussion of possible models is outside the scope o...

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Monetizing the IoT MONETIZING THE IOT

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Jun 10, 2019

As businesses in all corners of the world grapple with the Fourth Industrial Revolution and digital transformation, it’s clear the Internet of Things (IoT) will continue to play a fundamental role. However, IoT is still maturing and, while initial trials and pilot projects are proving the value IoT ...

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Gartner Report: Five Lessons Successful Survivors Learned in the Transition to Subscription-Based Business Models GARTNER REPORT: FIVE LESSONS SUCCESSFUL SURVIVORS LEARNED IN THE TRANSITION TO SUBSCRIPTION-BASED BUSINESS MODELS

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Jun 10, 2019

What began as a trickle with the majority of new market entrants a few years ago has become a stampede of vendors wanting to move to a subscription business model. These new entrants wanted to lower the financial barriers to new technology adoptions, and enable better ongoing value to customers and ...

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L’état du marché français L’ÉTAT DU MARCHÉ FRANÇAIS

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Jun 03, 2019

La mobilité des personnes et des biens a toujours été impactée par les avancées technologiques des moyens et des méthodes de déplacement. Depuis le début du XIXème siècle, les moyens de transports ferroviaires et routiers ont façonné nos paysages et permis la mobilité des individus. Grâce à la mobil...

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Les nouvelles mobilite´s urbaines de´crypte´es LES NOUVELLES MOBILITE´S URBAINES DE´CRYPTE´ES

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Jun 03, 2019

La mobilité des personnes et des biens est, depuis toujours, influencée par les avancées technologiques des moyens et des modes de déplacement. Les moyens de transport ferroviaire et routier ont en effet fac¸onne´ nos paysages et accompagné la mobilite´ des individus. En développant une nouvelle vis...

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Passive Isn’t Good Enough: Moving into Active EDR PASSIVE ISN’T GOOD ENOUGH: MOVING INTO ACTIVE EDR

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Jun 03, 2019

Given the challenges posed by modern-day attacks, organizations need to identify a holistic endpoint solution that provides modern detection and prevention capabilities. To that end, we look beyond traditional endpoint detection and response (EDR) and endpoint protection platforms (EPP) to evaluate ...

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How Small Businesses Can Close Sales More Quickly HOW SMALL BUSINESSES CAN CLOSE SALES MORE QUICKLY

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May 29, 2019

Every business has prospects who say they want to buy, but take forever to sign on the dotted line. Why? To find out, we interviewed more than 500 growing businesses on digital sales technology, plus other key closing factors. Then we poured our findings into this report. What’s holding you back fro...

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How Small Businesses Can Invoice & Collect More Efficiently HOW SMALL BUSINESSES CAN INVOICE & COLLECT MORE EFFICIENTLY

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May 29, 2019

Small businesses say they struggle to bill and collect payment on time. Why? To find out, we interviewed 500 growing businesses to find out what’s slowing down their payments, how going paperless is speeding them back up, and other valuable pointers, too. Then we poured our findings into this report...

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Marketing Automation is more than Software. It’s Strategy. MARKETING AUTOMATION IS MORE THAN SOFTWARE. IT’S STRATEGY.

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May 28, 2019

While there are important differences between marketing automation platforms, success is often primarily determined by three things: your strategy and process, your content and lead flow, and your people. With limited investment in these areas, you can usually get good (but not great) ROI from marke...

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Elevating the Customer Experience ELEVATING THE CUSTOMER EXPERIENCE

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May 24, 2019

Optimizing the CX strategy was listed as the second most important mandate for marketers (behind accelerating revenue growth) in the Data & Marketing Association’s 2018 Statistical Fact Book. However, only 15% of marketers believe their company is successful in delivering great customer experiences....

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Personalized, Omnichannel Marketing: The New Business Priority PERSONALIZED, OMNICHANNEL MARKETING: THE NEW BUSINESS PRIORITY

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May 24, 2019

Emerging digital engagement tactics help companies meet customers at their moment of need, via their channels and devices of choice. This paper discusses the findings of Elevating the Customer Experience, a Data & Marketing Association study conducted by Winterberry Group and sponsored by Pitney Bow...

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ABM Playbook: Tips And Tactics For Account Based Marketing Success ABM PLAYBOOK: TIPS AND TACTICS FOR ACCOUNT BASED MARKETING SUCCESS

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May 14, 2019

ABM. The acronym is bouncing off walls and whiteboards across the industry, as account-based marketing fever sweeps the nation. While everyone name drops it, if you start hunting for ABM tactics, you may come up short. If you're already on board, but you don't know how to get started, this playbook ...

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Beyond 1000 words BEYOND 1000 WORDS

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May 13, 2019

First impressions matter, and the right imagery can mean the difference between content that moves the needle and content that’s ignored. Read our guide Beyond 1000 Words to learn: Why the imagery you choose should be as strategic as the written message behind it How to use imagery to enhance the im...

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Finding the perfect image FINDING THE PERFECT IMAGE

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May 13, 2019

The perfect stock image pulls triple duty for creative teams. That means it doesn’t just match campaign messaging. It also meets design specs for multiple channels and maps back to your overall brand guidelines. Read Finding the Perfect Image, and learn how the right stock service can help you: Spen...

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How to Build Fluid Experiences for your Omnichannel Customers HOW TO BUILD FLUID EXPERIENCES FOR YOUR OMNICHANNEL CUSTOMERS

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May 13, 2019

Your customers lead busy lives. Always on the go, they’re constantly changing devices and channels to make it easier to get what they want, when they want it. And their choices continue to expand — 5.5 million new smart things are connected every day, and by 2020, Gartner predicts there will be 20.8...

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2019 Digital Trends 2019 DIGITAL TRENDS

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May 13, 2019

The decisive factor for customer loyalty has changed; It is no longer about material components such as products and services, but about intangibles, experiences and customer friendliness. That's why Spotify is more than just a streaming service today, why Swisscom's digital experience adapts to cus...

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Get out of your email marketing rut. GET OUT OF YOUR EMAIL MARKETING RUT.

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May 13, 2019

While email marketing has grown up in recent years, the age-old question of how to get your emails noticed remains. The answer gets tougher as inboxes continue to bloat. Yet a few brands have set themselves apart. Their success isn’t from simply writing a clever subject line or having a compelling c...

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The Model For Modern Marketing THE MODEL FOR MODERN MARKETING

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May 13, 2019

Why Read This Report Companies need CMOs and their marketing teams to help drive customer-obsessed strategies. But even though they regularly interact with customers, most marketing functions still prioritise internal rubrics over solving customer problems. This report explains how CMOs should trans...

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Marketers: Manage Your Supply Chain MARKETERS: MANAGE YOUR SUPPLY CHAIN

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May 13, 2019

B2C marketers bemoan the high proportion of their budgets that are nonworking. And it is undeniably true that the direct relationship of media to nonmedia costs associated with digital advertising is unprecedented in the history of the industry. But educated marketers are changing that dynamic. Adob...

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The Forrester Wave Web Content Management Systems THE FORRESTER WAVE WEB CONTENT MANAGEMENT SYSTEMS

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May 13, 2019

Forrester’s research uncovered that Adobe are a market leader in Web Content Management Systems. Read the report to see how Adobe and the other 25 providers measures up and help digital experience and strategy professionals make the right choices.

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PUT DATA AT THE CENTRE OF YOUR BUSINESS PUT DATA AT THE CENTRE OF YOUR BUSINESS

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May 13, 2019

Learn why and how to become a data-centric business. In today’s highly competitive markets, gaining an advantage with customers is an ever-changing, high-stakes game. And the businesses who thrive know it’s not a game of chance. It’s all about how you understand and use the customer data you collect...

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So erstellen Sie flüssige Erfahrungen für Ihre Omnichannel-Kunden SO ERSTELLEN SIE FLÜSSIGE ERFAHRUNGEN FÜR IHRE OMNICHANNEL-KUNDEN

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May 13, 2019

Ihre Kunden führen ein reges Leben. Sie sind immer unterwegs und wechseln ständig Geräte und Kanäle, um es einfacher zu machen, zu bekommen, was sie wollen, wann sie es wollen. Und ihre Auswahlmöglichkeiten werden immer größer - 5,5 Millionen neue intelligente Dinge werden jeden Tag miteinander verb...

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Die Forrester Wave Web Content Management Systeme DIE FORRESTER WAVE WEB CONTENT MANAGEMENT SYSTEME

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May 13, 2019

Forrester's Studie ergab, dass Adobe ein Marktführer im Bereich Web Content Management Systeme ist. Lesen Sie den Bericht, um zu sehen, wie Adobe und die anderen 25 Anbieter die richtigen Entscheidungen treffen und digitale Erfahrungs- und Strategieexperten unterstützen.

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Vermarkter: Verwalten Sie Ihre Lieferkette VERMARKTER: VERWALTEN SIE IHRE LIEFERKETTE

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May 13, 2019

B2C-Vermarkter beklagen den hohen Anteil ihrer nicht arbeitenden Budgets. Und es ist unbestreitbar wahr, dass das direkte Verhältnis von Medien zu Nichtmedienkosten im Zusammenhang mit digitaler Werbung beispiellos in der Geschichte der Branche ist. Aber ausgebildete Marketingspezialisten ändern die...

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Das Modell für modernes Marketing DAS MODELL FÜR MODERNES MARKETING

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May 13, 2019

Warum es sich lohnt, diesen Bericht zu lesen Für Unternehmen ist es wichtig, dass CMOs und ihre Marketing-Teams Strategien verfolgen, die den Kunden in den Mittelpunkt stellen. Doch obwohl sie regelmäßig mit Kunden interagieren, priorisieren die meisten Marketing-Abteilungen nach wie vor interne Kri...

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Der Weg aus dem E-Mail- Marketing- Trott DER WEG AUS DEM E-MAIL- MARKETING- TROTT

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May 13, 2019

Während E-Mail-Marketing in den letzten Jahren herangereift, doch die ewige Frage, wie mit E-Mails am meisten Aufmerksamkeit erregt werden kann, ist geblieben. Die Antwort auf diese Frage wird angesichts der Flut an E-Mails, die täglich in unserem Posteingang landen, immer schwieriger. Dennoch haben...

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2019 Digitale Trends: Kreativität im Fokus 2019 DIGITALE TRENDS: KREATIVITÄT IM FOKUS

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May 09, 2019

Der Bericht „Digital Trends: Creativity in Focus“ von 2019, der von Econsultancy in Zusammenarbeit mit Adobe erstellt wurde, untersucht die Bedeutung der designorientierten Kundenerfahrung (CX). Die Technologie bietet Unternehmen eine Welt der Möglichkeiten, Kunden auf immer individuellere und relev...

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 A Navy SEAL Approach to Turning Your Reps Into Top Performers A NAVY SEAL APPROACH TO TURNING YOUR REPS INTO TOP PERFORMERS

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May 08, 2019

The Navy SEALs — a highly skilled, extremely cohesive unit that can be deployed at a moment's notice to take on the toughest missions. The same tactics and training that make the SEALs so formidable and effective can be applied to your Sales Development team. In this guide, we will teach you how to ...

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 Aligning Towards Revenue Efficiency ALIGNING TOWARDS REVENUE EFFICIENCY

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May 08, 2019

The True North of Every Sales and Marketing Leader Revenue Efficiency isn't an abstract term, it's a practical (and achievable) goal for every sales and marketing leader. But with so many variables and levers, how and where do you start to ensure your team maximizes results with the minimum resource...

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G2 Evaluates Emerging Marketing Account Intelligence Space G2 EVALUATES EMERGING MARKETING ACCOUNT INTELLIGENCE SPACE

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May 02, 2019

In need of marketing intelligence to exceed your revenue goals this year? G2 recently conducted research to determine the best possible solutions to meet Marketing Account Intelligence needs. Vendors were evaluated for customer satisfaction and market presence. These two categories are the foundatio...

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State Of E-Commerce Delivery STATE OF E-COMMERCE DELIVERY

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Apr 25, 2019

The e-Commerce battleground is increasingly focused on who can best meet growing consumer expectations for shopping experiences that are simple, fast, reliable and – above all – convenient. It comes as no surprise, then, that customer-centric delivery now represents a key differentiation point for r...

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 Visualizing Diversity in Advertising Around the World Explore how marketers around the world are using and considering diverse visuals in their campa VISUALIZING DIVERSITY IN ADVERTISING AROUND THE WORLD EXPLORE HOW MARKETERS AROUND THE WORLD ARE USING AND CONSIDERING DIVERSE VISUALS IN THEIR CAMPA

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Apr 25, 2019

About the Ebook Through the visuals they choose to include in content and campaigns, marketers play a critical role in influencing how people see themselves and each other. Whether those visuals accurately reflect and represent people of all walks of life has quickly become a very important issue. F...

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Erhöhen Sie die Produktivität Ihres Vertriebsteams mit Dynamics 365 und Office 365 ERHÖHEN SIE DIE PRODUKTIVITÄT IHRES VERTRIEBSTEAMS MIT DYNAMICS 365 UND OFFICE 365

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Apr 22, 2019

Nur 23 Prozent der Kunden geben an, dass Verkäufer ihnen ein herausragendes Einkaufserlebnis geboten haben.* Bieten Sie Ihren Kunden mit Microsoft Relationship Sales durch eine Kombination von Dynamics 365 und LinkedIn Sales Navigator mit Ihren Office 365-Tools immer ein überzeugendes Einkaufserlebn...

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Intelligentere Lösungen für den Vertrieb: Mehr Produktivität und Effizienz mit Microsoft Dynamics 365 INTELLIGENTERE LÖSUNGEN FÜR DEN VERTRIEB: MEHR PRODUKTIVITÄT UND EFFIZIENZ MIT MICROSOFT DYNAMICS 365

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Apr 22, 2019

Verbessern und vereinfachen Sie Beziehungen zwischen Ihren Kunden und Ihrem Vertriebsteam mit Microsoft Relationship Sales – einer Lösung, die Office 365 mit Dynamics 365 und LinkedIn Sales Navigator kombiniert. Mit dieser Lösung steht den Mitarbeitern Ihres Vertriebsteams Folgendes zur Verfügung: L...

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Compete And Win In The Age Of Account-Based Buying COMPETE AND WIN IN THE AGE OF ACCOUNT-BASED BUYING

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Apr 16, 2019

According to Forrester, upwards of 70% of the B2B buyer journey happens before a prospect ever identifies themselves to you Here's the bottom line: your marketing and sales teams are operating mostly in the dark, and your front-line revenue generating teams are feeling the pain. Its time for markete...

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From too Many CMSes to a Single Content Hub FROM TOO MANY CMSES TO A SINGLE CONTENT HUB

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Apr 10, 2019

Are you looking to create digital products – websites, apps or devices – but have content stored in various forms across various systems? That can make workflows inefficient and governance ineffective. In short, it can make organizing and managing content for multiple outputs a mess. A content hub p...

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The Rise of the Digital Factory THE RISE OF THE DIGITAL FACTORY

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Apr 10, 2019

There is a seismic shift happening in how enterprises create websites and other digital products. To create a competitive advantage, they need to move from project-focused iteration to innovation and continuous deployment Learn how innovative companies are adapting to this shift by creating digital ...

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 Data Automation Buyer’s Guide DATA AUTOMATION BUYER’S GUIDE

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Apr 10, 2019

Modern marketers deal with large volumes of data acquired through a number of different third-party sources and a stack of internal applications. This presents an unprecedented challenge, in terms of both the volume and velocity of data. Data streams into marketing departments in different formats, ...

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 From too many CMSes to a single content hub FROM TOO MANY CMSES TO A SINGLE CONTENT HUB

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Apr 10, 2019

Are you looking to create digital products – websites, apps or devices – but have content stored in various forms across various systems? That can make workflows inefficient and governance ineffective. In short, it can make organizing and managing content for multiple outputs a mess. A content hub p...

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 The Rise of the Digital Factory THE RISE OF THE DIGITAL FACTORY

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Apr 10, 2019

There is a seismic shift happening in how enterprises create websites and other digital products. To create a competitive advantage, they need to move from project-focused iteration to innovation and continuous deployment. Learn how innovative companies are adapting to this shift by creating digital...

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2019 Digital Trends: Creativity in Focus 2019 DIGITAL TRENDS: CREATIVITY IN FOCUS

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Apr 09, 2019

The 2019 Digital Trends: Creativity in Focus report, produced by Econsultancy in partnership with Adobe, explores the importance of design-led customer experience (CX). Technology presents a world of opportunity for companies to reach customers in ever more personalised and relevant ways, but succes...

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How to Select the Right Content Management System HOW TO SELECT THE RIGHT CONTENT MANAGEMENT SYSTEM

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Apr 09, 2019

Wherever you are in your CMS journey, investing in a new solution is an important decision that will have significant short-term and long-term impacts on your marketing efforts. Reaching the best decision for your organization will take considerable time and effort that will likely involve you engag...

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Teamarbeit mit Cloudlösungen transformieren: ein gezielter Leitfaden für den Vertrieb TEAMARBEIT MIT CLOUDLÖSUNGEN TRANSFORMIEREN: EIN GEZIELTER LEITFADEN FÜR DEN VERTRIEB

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Apr 08, 2019

Entdecken Sie die Cloudlösungen, die Ihr Umsatzpotenzial steigern können. Stellen Sie Ihren Vertriebsteams neue Funktionen bereit, die den größten Einfluss auf das Akquirieren neuer Kunden, das Pflegen von Beziehungen und das Steigern des Umsatzes mit Office 365 haben. Erfahren ...

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SMRT Corporation, an Edge on Efficiency SMRT CORPORATION, AN EDGE ON EFFICIENCY

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Apr 04, 2019

SMRT is Singapore’s premier multi-modal land transport provider. Its core businesses are in rail operations, maintenance, and engineering as well as in bus, taxi, and automotive services. Complementing these are the company’s integrated businesses in retail, media, and marketing, as well as properti...

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The Total Economic Impact™ Of Adobe Acrobat DC THE TOTAL ECONOMIC IMPACT™ OF ADOBE ACROBAT DC

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Apr 04, 2019

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Adobe Acrobat DC. The purpose of this study is to provide readers with a framework to evaluate the potential impact of an ...

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Top IT considerations for PDF solutions TOP IT CONSIDERATIONS FOR PDF SOLUTIONS

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Apr 04, 2019

While reducing costs is always an IT priority, security is not the place to compromise. Adobe invests heavily in providing comprehensive and proven security measures, including participating in the Microsoft Active Protections Program. Adobe delivers enterprise-class application security, including ...

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Apr 02, 2019

???? ??? ??? ???? ?????. ??? ????? ??? ?? ??? ??? ?? ? ?? ?? ??? ? ? ??? ????? ??? ? ???? ???? ??? ??? ??? ??? ????? ?????. ? ??? e-Book??? ?? ???? ?? ???? ???? ??? ??, ??, ??? ?? ??? ?? ????? ????? ??? ?????. ?? ??? ??? ????. - ???? ?? ??? ???? ?? - ???? ???? ??? ???? ???? ???? ?? - ?? ?? ??? ??

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Bulk Up Your Business Case For Marketing Automation BULK UP YOUR BUSINESS CASE FOR MARKETING AUTOMATION

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Mar 29, 2019

Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exce...

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 Digital Transformation Imperative DIGITAL TRANSFORMATION IMPERATIVE

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Mar 29, 2019

The cost of failing to advance your business can be detrimental. Companies that successfully transform their business to support B2B will see market share uptick. Discover three practical benefits to transforming your business by bringing it online.

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Marketing Automation is more than software MARKETING AUTOMATION IS MORE THAN SOFTWARE

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Mar 29, 2019

Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exce...

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 3 Benefits of Delivering Unified Commerce 3 BENEFITS OF DELIVERING UNIFIED COMMERCE

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Mar 29, 2019

Growing businesses are increasingly challenged by evolving buyer demands and competitive market pressures. Today, amazing customer experiences across all audiences and channels have become status quo. The evolving need to serve all customers — business and consumer — via digital channels is tasking ...

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Bulk Up Your Business Case for Marketing Automation BULK UP YOUR BUSINESS CASE FOR MARKETING AUTOMATION

whitepaper

Mar 29, 2019

Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exce...

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Making the Cross Channel Commitment MAKING THE CROSS CHANNEL COMMITMENT

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Mar 29, 2019

To reach customers everywhere — email, SMS, social, and more — you need a cross-channel marketing solution. But, before your organization says, “we do,” make sure you’re ready for the commitment. To find the right technology partner and ensure you’re ready, read Making the Cross-Channel Commitment. ...

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 Best Practices for Using 2nd & 3rd Party Data BEST PRACTICES FOR USING 2ND & 3RD PARTY DATA

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Mar 29, 2019

Learn best practices for taking inventory of first-party data, and using second- and third-party data to fulfill programmatic campaigns and achieve digital marketing goals. Define your team’s goals for customer data. Take inventory of your first-party data. Explore use cases for second- and third-pa...

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 Embracing the Unknown: 7 Steps for Exploring Emerging Advertising Channels EMBRACING THE UNKNOWN: 7 STEPS FOR EXPLORING EMERGING ADVERTISING CHANNELS

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Mar 29, 2019

Engaging ad experiences — anywhere, anytime. That's what customers are expecting when they connect with your brand. It's also the attraction of emerging channels where your ads can get more attention and deliver more impact. But finding success means choosing and discovering channels that appeal to ...

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Nov 29, 2018

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We WE'VE GOT ENGAGEMENT DOWN TO A SCIENCE

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To drive real engagement (and sales) with prospect accounts, you need to gather accurate account intelligence and know which messages will resonate with those prospects' buyers. In Aberdeen's new eBook "Your Guidebook to Engagement Science," you'll learn how to gather deeper in...

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The Rise of Account Based Marketing: Essentials to Success THE RISE OF ACCOUNT BASED MARKETING: ESSENTIALS TO SUCCESS

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Jan 20, 2020

Aligning sales and marketing is one of the most common problems companies face. Managers find that often, sales and marketing have differentiating solutions when it comes to developing strategies; which can affect company revenue and lead generation efforts. With marketing known for its spending hab...

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The Demand Orchestration datasheet THE DEMAND ORCHESTRATION DATASHEET

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Dec 15, 2019

Demand generation leaders at global B2B organizations with a complex range of products and buyers use Idio to predict the interests of every individual, and automatica