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Moving Away from Spreadsheets: How to Know When It’s Time MOVING AWAY FROM SPREADSHEETS: HOW TO KNOW WHEN IT’S TIME

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Jul 23, 2018

The spreadsheet conundrum... Joe Smith, sales director for Great Start-Up Number 5 Billion and Thirty-One, puts on a blindfold and reaches out blindly for something, ANYTHING, to help him organize his team’s deals and commissions. He’s ho...

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Why Enterprise CPQ Implementations Fail WHY ENTERPRISE CPQ IMPLEMENTATIONS FAIL

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Jul 23, 2018

You’ve reached a certain point in the evolution of your company and you know it’s time to invest in a CPQ system. But buyer beware: There’s a certain misconception around CPQ systems as being plug-in devices or turnkey-ready overlay...

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The Three “S’s” of a Great Incentive Compensation Management System THE THREE “S’S” OF A GREAT INCENTIVE COMPENSATION MANAGEMENT SYSTEM

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Jul 23, 2018

It all ties together. You want your sales reps to behave a certain way and close a certain amount of deals in specific verticals that match your company’s 3- and/or 5-year vision, but the systems you currently have in place to drive this behavi...

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Incentive Compensation Management: Build Versus Buy INCENTIVE COMPENSATION MANAGEMENT: BUILD VERSUS BUY

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Jul 23, 2018

Custom ICM solutions are built for you, not auditors, so they typically don’t offer visibility into actions performed over time. Auditors may lack confidence in your homegrown system, especially if they find errors or omissions. In fact, audit ...

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101 REASONS YOUR BUSINESS NEEDS VIDEO 101 REASONS YOUR BUSINESS NEEDS VIDEO

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Jul 08, 2018

This growing fascination with all things video can be attributed, at least in part, to human nature. As LinkedIn Senior Manager for Content Marketing Sean Callahan puts it, “people cannot resist sight, sound, and motion - it’s an evolutio...

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THE B2B2C BLOCKCHAIN SOLUTION FOR LICENSED VIRTUAL GOODS THE B2B2C BLOCKCHAIN SOLUTION FOR LICENSED VIRTUAL GOODS

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Jun 26, 2018

: This white paper (“White Paper”) is meant to describe the currently anticipated plans of BLMP (the “Company”) for developing a new blockchain-based digital platform called Helium and a description of the token “EPIK&rd...

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Beacon 4B2B BEACON 4B2B

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Jun 20, 2018

Beacon proximity technology promises to be a wonderful new resource for business-to-business marketers. Here’s a little information to help you get up to speed on the basics. Beacon technology is the next big thing, in B2B marketing. It’s...

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4 SOLUTIONS FOR OPTIMAL CAMPAIGN PERFORMANCE 4 SOLUTIONS FOR OPTIMAL CAMPAIGN PERFORMANCE

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Jun 20, 2018

While adtech has exploded, advertisers still struggle to reach their desired audience in the right way. Multiple channel options have led to fragmented programs and performance that is difficult to interpret. At the same time, advertisers know they n...

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LOOKING TO BOOST CAMPAIGN PERFORMANCE AND INCREASE SALES? LOOKING TO BOOST CAMPAIGN PERFORMANCE AND INCREASE SALES?

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Jun 20, 2018

Marketers use a variety of consumer location data sources, but they are not all created equal. Some location data sources create better personalization than others. With the right location data, you will upgrade your personalization, deliver advertis...

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How to Prepare Contact & Account for an Account-Based Marketing Strategy HOW TO PREPARE CONTACT & ACCOUNT FOR AN ACCOUNT-BASED MARKETING STRATEGY

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Jun 19, 2018

Among B2B communities, 2017 brought upon several new concepts, trends, and technologies. But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

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HOW TO FIND THE RIGHT AI PLATFORM FOR B2B SALES AND MARKETING HOW TO FIND THE RIGHT AI PLATFORM FOR B2B SALES AND MARKETING

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Jun 15, 2018

AI is having a growing impact on strategic go-to-market tasks, but you might be curious about how to find the right B2B sales and marketing AI platform for your organization. In this cheat sheet, we will walk through 4 things your team should look fo...

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5 WAYS TO EXECUTE AGILE MARKETING 5 WAYS TO EXECUTE AGILE MARKETING

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Jun 14, 2018

The B2B marketing team needs to be agile. Many aspects of marketing are constantly in motion: your competitors, your customers, your product, even your own sales team and MarTech stack. You need to be actively exploring tools and technologies that he...

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The rise of Account-Based Marketing THE RISE OF ACCOUNT-BASED MARKETING

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Jun 12, 2018

I know, I know. There are a million think-pieces that have been saying the same thing for years, but there is a kernel of truth to it. Did you know only 18% of television ads generate a positive ROI? Even just 15 years ago, the thought that televisio...

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The Modern Marketer’s Guide to Growing an Email List THE MODERN MARKETER’S GUIDE TO GROWING AN EMAIL LIST

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Jun 09, 2018

As marketers, we lose about 20 percent of our list each year. To combat this challenge, we've created this useful eBook to guide you through the steps that every modern marketer should take to grow a thriving email list.

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10 Successful Broadcast Media Digital Marketing Campaigns 10 SUCCESSFUL BROADCAST MEDIA DIGITAL MARKETING CAMPAIGNS

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Jun 05, 2018

As viewers hopscotch between devices, and new disruptive competitors vie for viewer loyalty, it’s become a fight for consumer attention. Passive content no longer cuts it, and broadcasters need to offer interactive experiences on every digital ...

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51 SEO & Inbound Marketing Tools (That Actually Work) 51 SEO & INBOUND MARKETING TOOLS (THAT ACTUALLY WORK)

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Jun 02, 2018

But having the right ones sure will help! The goal of this eBook is simple; to provide you with tools we actually believe in. This list is made up only of tools we have actually used ourselves and believe do a great job at what they say they do! In a...

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The Forrester New Wave ABM Platforms Q2 2018 THE FORRESTER NEW WAVE ABM PLATFORMS Q2 2018

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May 31, 2018

In Forrester’s evaluation of the emerging market for account-based marketing (ABM) platforms, we identified the 14 most significant providers  6sense, Demandbase, Engagio, Jambo, Lattice Engines, Madison Logic, MRP, Radius, RollWorks, Tech...

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Creating Buyer Focused Content that Helps Sales Win CREATING BUYER FOCUSED CONTENT THAT HELPS SALES WIN

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May 30, 2018

Creating a content strategy is not an easy feat. While content marketing as a marketing tactic has become widely adopted, there has been the little strategy around creating content that is easily discoverable by sales and also effective and relevant ...

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Marketer’s Guide to the GDPR MARKETER’S GUIDE TO THE GDPR

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May 25, 2018

Effective May 25, 2018, the EU’s General Data Protection Regulation (GDPR) is reshaping how marketing teams around the world engage with EU citizens. Some marketing gurus proclaim the GDPR is the end of marketing as we know it, while others see...

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2018 STATE OF B2B MARKETING TECHNOLOGY 2018 STATE OF B2B MARKETING TECHNOLOGY

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May 23, 2018

The marketing technology landscape is ever evolving  Scott Brinker’s 2018 Marketing Technology Landscape “Supergraphic” revealed there is 6,829 marketing technologies on the market, 27% growth compared to last year. This consta...

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THE NEXT INDUSTRIAL REVOLUTION THE NEXT INDUSTRIAL REVOLUTION

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May 15, 2018

Forrester Research estimates that cross-border B2B e-commerce transactions will reach US $1.2 trillion by 2021.1 With the advent of the internet and digitalization, the opportunity for companies to boost revenues by tapping global markets and to driv...

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How To Measure Success In Content Marketing HOW TO MEASURE SUCCESS IN CONTENT MARKETING

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May 14, 2018

What content does a high-value prospect enjoy? The more directly you can craft the content you create to your prospect's taste, the easier it is to demonstrate the real-world value of the work you do. ScribbleLive's How To Measure Success in ...

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5 ‘PEOPLE’ SECRETS OF HIGH-PERFORMING KEY ACCOUNT MANAGERS 5 ‘PEOPLE’ SECRETS OF HIGH-PERFORMING KEY ACCOUNT MANAGERS

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May 08, 2018

The nature of matrix enterprises - large global behemoths with multiple people across multiple geographies, functions and lines of business (LOBs) - is that several people are involved in a single high-value purchase decision. The best Key Account Ma...

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Content Marketing’s Evolution: The Age of Hyper-Personalization and Automation CONTENT MARKETING’S EVOLUTION: THE AGE OF HYPER-PERSONALIZATION AND AUTOMATION

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Apr 25, 2018

This report from Seismic and Demand Metric finds that 64% of marketers believe that sales team support and enablement is their top objective this year, only second to lead generation. More so, 80% of respondents indicate that their objectives are bet...

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The Best Social Media Platforms for Social Media Marketing in 2018 THE BEST SOCIAL MEDIA PLATFORMS FOR SOCIAL MEDIA MARKETING IN 2018

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Apr 24, 2018

Some of the best social media platforms for business, like Facebook and Instagram, have become essential tools in the modern marketer’s toolbox. More and more consumers are using these channels to find new companies and engage with their favori...

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5 Sales Life Hacks to Master the Art of B2B Selling 5 SALES LIFE HACKS TO MASTER THE ART OF B2B SELLING

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Apr 24, 2018

How to generate more revenue by building new sales habits. Tips and tricks to move opportunities smoothly through the pipeline. Which innovations in sales processes can boost your sales

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B2B DATA CLEANSING STEP-BY-STEP FOR QUALITY ANALYSTS B2B DATA CLEANSING STEP-BY-STEP FOR QUALITY ANALYSTS

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Apr 18, 2018

A new report by Royal Mail Data Services revealed that poor data quality puts many UK organizations at risk of non-compliance with the General Data Protection Regulation. The report is based on an online survey of 281 brands and agencies in the UK. H...

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Big Data: How to gather, analyze & react to drive Marketing ROI BIG DATA: HOW TO GATHER, ANALYZE & REACT TO DRIVE MARKETING ROI

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Apr 17, 2018

Thad Kahlow discusses combining the science and art of big data. Topics covered include: closing the loop and tracking awareness, engagement measuring, conversions to sale, deep-channel optimization, which data to use for customer segmentation, perso...

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Gaining Long-Term Care Placements with Digital Ads GAINING LONG-TERM CARE PLACEMENTS WITH DIGITAL ADS

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Apr 17, 2018

In the world of long-term care and assisted living facilities, a unique opportunity exists for the adoption of new marketing strategies. We're all familiar with how labor-intensive the traditional methods of gaining leads and increasing admission...

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Winning Through Niche Content Marketing WINNING THROUGH NICHE CONTENT MARKETING

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Apr 17, 2018

This Social Business Journal provides case studies from brands that have been notably successful at identifying niche audiences and developing content for them. Content marketing success depends on determining your niche audience and delivering the c...

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2018 STATE OF ACCOUNT-BASED MARKETING 2018 STATE OF ACCOUNT-BASED MARKETING

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Apr 14, 2018

B2B buyers are increasingly expecting Amazon like experiences with recommendations and offerings tailored to their unique interests and behaviors. While 35% of respondents to Demand Gen Report’s 2017 ABM Benchmark Survey noted that they are doi...

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B2B Marketing Trends for 2018 B2B MARKETING TRENDS FOR 2018

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Apr 11, 2018

Content marketing has been a growing trend on the digital horizon for a few years now and that growth is only going to continue into 2018, with 89% of B2B marketers and 86% of B2C marketers reporting they are using content marketing to increase leads...

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The Terminus Account-Based Platform for Marketing and Sales THE TERMINUS ACCOUNT-BASED PLATFORM FOR MARKETING AND SALES

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Apr 10, 2018

The Terminus Account-Based Platform is an end-to-end ABM solution that empowers B2B marketers to align with sales and grow revenue efficiently as one team. But Terminus is not just a platform. Terminus customers are paired with a dedicated customer s...

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2018 B2B Lead Gen Outlook 2018 B2B LEAD GEN OUTLOOK

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Mar 27, 2018

Engaging prospects and getting them to convert are the biggest lead gen challenges for B2B marketers, according to Chief Marketer’s 2018 B2B Lead Gen Trend Outlook. Fifty-eight percent of respondents cited engagement as a big challenge, compare...

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ACCOUNT-BASED MARKETING STRATEGY ACCOUNT-BASED MARKETING STRATEGY

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Mar 20, 2018

Half of marketing influencers consider aligning their initiatives with sales teams a top priority for an ABM strategy in 2018. But what priorities should your ABM strategy include? To help you answer this question, Ascend2 and our Research Partners f...

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DIGITAL MARKETING CAN DRIVE MORE LEADS FOR YOUR SALES TEAM DIGITAL MARKETING CAN DRIVE MORE LEADS FOR YOUR SALES TEAM

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Mar 19, 2018

Your website, social media networks, and video channels must be configured correctly for effective digital marketing. When people interact with your brand, it is essential that you have a consistent look and message with a clear value proposition. Di...

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Data-driven B2B Lead Generation DATA-DRIVEN B2B LEAD GENERATION

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Mar 18, 2018

Advances in a B2B lead generation have taken form in a new data-driven approach, leaving the funnel-like process behind. This White Paper takes a look at how data and analytics can transform into value at each phase of the company buying journey ...

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How Mature Is Your Marketing Strategy? HOW MATURE IS YOUR MARKETING STRATEGY?

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Mar 18, 2018

If you’ve ever wondered, “How am I doing?” when it comes to implementing an omnichannel marketing strategy — you’re not alone. Providing a relevant, engaging customer experience across all channels is easier said than do...

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STRATEGIES FOR GROWTH MARKETERS IN B2B CUSTOMER ENGAGEMENT STRATEGIES FOR GROWTH MARKETERS IN B2B CUSTOMER ENGAGEMENT

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Mar 14, 2018

The Engagement Economy - the reality that we consume and market in today is a fast unraveling era where everyone and everything is connected. Consumer expectations have shifted to expect more from the brands and vendors they buy from - they seek a mo...

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B2B Influencer Marketing Whitepaper B2B INFLUENCER MARKETING WHITEPAPER

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Mar 13, 2018

Most business to business (B2B) marketers use content marketing to attract new business and maintain a strong brand presence online. It’s no surprise that the B2B industry is now exploring if they should execute influencer campaigns to support ...

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SEO Management Best Practices SEO MANAGEMENT BEST PRACTICES

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Mar 04, 2018

SEO management involves integrating different parts of SEO to accomplish your online goals, including driving more leads, increasing your brand exposure and grow your share of traffic. Today, with more than 51% of traffic coming from organic search, ...

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COST-EFFECTIVE MARKETING COMMUNICATIONS STRATEGY FOR B2B COMPANIES COST-EFFECTIVE MARKETING COMMUNICATIONS STRATEGY FOR B2B COMPANIES

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Mar 03, 2018

Nowadays, marketing communications play a significant role in business-to-business (B2B) marketing. Companies are trying to improve their activities and find the most effective way to allocate their budget to increase sales revenue. Not all companies...

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Top of Mind Marketing: Email List Strategy TOP OF MIND MARKETING: EMAIL LIST STRATEGY

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Mar 03, 2018

A healthy contact list is a key to email marketing success. In order to take a closer look at how marketers approach email list management and what they view as the most significant challenges, iContact partnered with Ascend2 to survey marketing deci...

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Account Based Marketing and Inbound Marketing: Three ways to successfully adopt and scale ABM ACCOUNT BASED MARKETING AND INBOUND MARKETING: THREE WAYS TO SUCCESSFULLY ADOPT AND SCALE ABM

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Mar 02, 2018

Should you integrate or ditch your Inbound Marketing when adopting Account Based Marketing? This whitepaper looks at how combining the two can give your Account Based Marketing programme a head start. Account Based Marketing (ABM) has been called &ld...

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Digital Marketing 101: Key Tools For Engagenment Marketing DIGITAL MARKETING 101: KEY TOOLS FOR ENGAGENMENT MARKETING

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Feb 28, 2018

Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications is quickly becoming table stakes. So as a marketer, you...

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Measure Account-Based Advertising with the Advertising Engagement Journey MEASURE ACCOUNT-BASED ADVERTISING WITH THE ADVERTISING ENGAGEMENT JOURNEY

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Feb 27, 2018

With account-based advertising, you are able to serve ads to only the people at accounts that are the good fit for your solution. Your advertising budget will go further, and you’ll see better results from your ads both at the campaign level an...

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SOCIAL INTERACTION WITH CRYPTOCURRENCY REWARDS SOCIAL INTERACTION WITH CRYPTOCURRENCY REWARDS

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Feb 27, 2018

SocialX is a decentralized social media platform allowing users to distribute content seamlessly. Just imagine photo and videos app that will store your files decentrally and securely in a single platform; built-in license management will allow you t...

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Sage E-marketing SAGE E-MARKETING

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Feb 26, 2018

Executive Summary Email marketing is proven to be one of the most cost-effective ways to reach out to your customers and prospects. Through email marketing, businesses are able to target the needs of their contacts. Sage E-marketing, powered by Swift...

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FIVE STEPS TO A SUCCESSFUL B2B INFLUENCER STRATEGY FIVE STEPS TO A SUCCESSFUL B2B INFLUENCER STRATEGY

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Feb 21, 2018

Most business to business (B2B) marketers use content marketing to attract new business and maintain a strong brand presence online. It’s no surprise that the B2B industry is now exploring if they should execute influencer campaigns to support ...

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PUTTING THE BRAND BUDGET TO WORK PUTTING THE BRAND BUDGET TO WORK

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Feb 20, 2018

Where is performance marketing now? And where is it going? In April 2018, TUNE and Acceleration Partners surveyed nearly 2,300 performance marketers in the U.S. and U.K. who are managing a combined $16.6 billion in annual sales. Survey respondents an...

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B2B E-Commerce on the Blockchain B2B E-COMMERCE ON THE BLOCKCHAIN

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Feb 20, 2018

There is no better way to make a point than to tell a story. We shall begin with Matteo’s story. Matteo runs an electronics company in Northeast Italy. He thought he was sending money to an established supply partner in China, but what would ha...

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Blockchain for Video Advertising BLOCKCHAIN FOR VIDEO ADVERTISING

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Feb 14, 2018

When the history of 2017 is written, many themes will jump to the fore, but in the realm of technology none will prove to be as important as blockchain. This was the year that blockchain, and bitcoin the first, and arguably most well-known applicatio...

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EMAIL MARKETING AND MARKETING AUTOMATION EXCELLENCE 2018 EMAIL MARKETING AND MARKETING AUTOMATION EXCELLENCE 2018

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Feb 13, 2018

Global benchmarking research to support email marketing excellence This research report was created by Smart Insights, publishers of actionable marketing advice, and GetResponse, an all-in-one online marketing platform. This report provides a benchma...

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Social Business Journal, Volume 4: What’s Working in Social Media Marketing SOCIAL BUSINESS JOURNAL, VOLUME 4: WHAT’S WORKING IN SOCIAL MEDIA MARKETING

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Feb 08, 2018

Why waste time trying to figure out what works when you can learn from someone else’s successes and mistakes? This Journal, created in partnership with Cision, will guide you along the path to social media marketing success with insights from 5...

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New B2B Marketing Imperative NEW B2B MARKETING IMPERATIVE

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Feb 06, 2018

Marketing as a function and a profession has made tremendous strides since Peter Drucker first defined it as “the distinguishing, unique function of the business” almost 40 years ago.1 But while business-to-consumer (B2C) companies embrac...

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Account-Based Marketing: The Art of the Start ACCOUNT-BASED MARKETING: THE ART OF THE START

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Feb 06, 2018

Avention now part of Dun & Bradstreet®  recently conducted a survey to learn more about the role data plays in implementing account-based marketing strategies. With responses from more than 100 B2B marketers, it became clear that on...

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Big data in banking for marketers BIG DATA IN BANKING FOR MARKETERS

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Feb 05, 2018

One of the key problems initially faced with any Big Data research is that the term itself is highly ambiguous and a quick Google search reveals millions of pages each with their own spin on the definition of Big Data. This can lead to misunderstandi...

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An IT Guide to Selecting an Enterprise-Ready Marketing Platform AN IT GUIDE TO SELECTING AN ENTERPRISE-READY MARKETING PLATFORM

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Feb 04, 2018

As an IT professional evaluating marketing platforms, it’s important to think about whether you can trust the platform to scale to accommodate your organization’s ongoing marketing and channel needs. Given the fast pace of channel prolife...

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The Growth Marketer’s Guide to Email Metrics THE GROWTH MARKETER’S GUIDE TO EMAIL METRICS

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Feb 04, 2018

Today’s growth marketers know that it is always possible to better understand their customers. User preferences and lifetime value are not set in stone, so it’s essential to possess a spirit of self-improvement around the tools and tactic...

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Business Problems in the B2B Space BUSINESS PROBLEMS IN THE B2B SPACE

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Jan 30, 2018

Significant changes in the commercial world have occurred in the past twenty years. The explosive growth of the Internet accompanied by the creation of social networks has made information ubiquitous. Smartphones and mobile devices put the world in o...

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THE FUTURE OF E-COMMERCE THE END OF RETAIL THE FUTURE OF E-COMMERCE THE END OF RETAIL

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Jan 29, 2018

CARTELCHAIN (“CRTL” “The Company”) is a forward-looking blockchain project that aims to streamline e-commerce and usher in an era of seamless, commercial applications. The company intends to deliver a platform that will facili...

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Inbound Marketing for Real Estate Companies INBOUND MARKETING FOR REAL ESTATE COMPANIES

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Jan 18, 2018

The inbound marketing method for real estate uses content
marketing, social media, and search engine optimization to
draw qualified traffic to your website. Implemented correctly,
the method converts traffic to leads, which then ...

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Unlocking B2B Platform Value UNLOCKING B2B PLATFORM VALUE

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Jan 18, 2018

Digital transformation is emerging as a key driver of sweeping change in the world around us. It has the potential to significantly improve consumer lives and create broader societal good while providing businesses with new opportunities to create an...

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The New Generation of ‘ReputationBased’ e-Commerce for Latin America THE NEW GENERATION OF ‘REPUTATIONBASED’ E-COMMERCE FOR LATIN AMERICA

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Jan 18, 2018

There is a powerful reason for creating the ARTEMIS cryptocurrency token; the restrictions on access to capital, inflation, devaluations, dysfunctional economic policies, unreasonably favored banks charging inordinate fees to their customers. The liv...

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The 5 Enterprise Benefits of Migrating to Electronic B2B Payments THE 5 ENTERPRISE BENEFITS OF MIGRATING TO ELECTRONIC B2B PAYMENTS

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Jan 17, 2018

The accounts payable function at most businesses costs too much, takes too long, generates too many exceptions, and provides inadequate visibility into critical financial information. In fact, accounts payable earned a dubious trifecta in a recent IO...

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Best Practices in Segmentation BEST PRACTICES IN SEGMENTATION

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Jan 12, 2018

It’s about reaching the right customers at the right time with the right offers. It’s about generating new leads and increasing your bottom line. With better insights, you’ll be able to drive your marketing strategy with GPS precisi...

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The Changing Face of B2B Marketing THE CHANGING FACE OF B2B MARKETING

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Jan 08, 2018

There have been interesting shifts in B2B in the past two years. What's changed? To find out, we surveyed B2B decision makers about their research and purchase habits. The results debunk a number of widely held beliefs and have major implications...

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E2E x Marketing E2E X MARKETING

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Jan 05, 2018

Search engine optimization, commonly referred to as SEO, aims to improve a site’s communication with search engines and end consumers themselves—with the ultimate goal of bringing consumers from search pages to checkout pages. Better SEO ...

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Challenge the Status Quo of B2B Marketing CHALLENGE THE STATUS QUO OF B2B MARKETING

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Dec 17, 2017

B2B marketers are seeing better performance from their ABM programs, including more pipeline and revenue, improved win rates, larger deal sizes, and shorter sales cycles. ABM is a focused approach to B2B marketing in which marketing and sales teams w...

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Developing an Account-Based Marketing Program DEVELOPING AN ACCOUNT-BASED MARKETING PROGRAM

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Dec 12, 2017

So, you’re bought in. Ready to go. You understand how important account-based marketing is to your business’s success. You’re ready to start executing. But how do you turn a great idea and a good strategy into action? How do you tra...

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2017 State of Account-Based Marketing 2017 STATE OF ACCOUNT-BASED MARKETING

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Dec 11, 2017

With the recent hype around account-based methodology soaring above the B2B landscape, a frenzied landgrab has unfolded as influencers, vendors and practitioners scramble to stake a claim to account-based expertise. By the end of 2016, we were seeing...

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Challenges and importance of content marketing CHALLENGES AND IMPORTANCE OF CONTENT MARKETING

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Dec 11, 2017

Because of the complex nature of information in this sector, and the need to position businesses as intellectual organisations with good thought leadership, the expertise to both understand that information and write professionally is a talent challe...

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Educating B2B Customers through ABM EDUCATING B2B CUSTOMERS THROUGH ABM

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Nov 29, 2017

Just as the Internet of Things (IoT) revolution has opened the door to newer and ever-more creative forms of building automation for consumers, the Industrial Internet of Things (IIoT) has developed an interconnected world of equipment and components...

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STATE OF ACCOUNT-BASED MARKETING STATE OF ACCOUNT-BASED MARKETING

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Nov 28, 2017

The evolving nature of the buyer is changing marketing. Buyers now expect marketing to be more targeted and personalized, and to engage them on their terms. As marketers, we really have to think about what this means. Buyers expect sales to take a mo...

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HOW VIDEO MARKETING HAS CHANGED ONLINE CONTENT HOW VIDEO MARKETING HAS CHANGED ONLINE CONTENT

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Nov 28, 2017

Video marketing is a powerful tool for any company or industry. Consumers across the country have voiced their demand for video content, and marketers are working to meet their needs. Industry leaders continued to be amazed by how simple, 15-second c...

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What is Account Based Marketing? WHAT IS ACCOUNT BASED MARKETING?

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Nov 27, 2017

Savvy B2B marketers are looking to invest in a more targeted approach when identifying, engaging and closing valuable accounts. ABM is a strategy in which organizations deliver personalized marketing and sales content to a specific set of accounts. A...

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DATA-DRIVEN KEYS TO BETTER B2B DATA-DRIVEN KEYS TO BETTER B2B

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Nov 16, 2017

You already know that your customer’s purchase journey differs significantly from that of B2C buyers. The length of B2B sales cycles is longer, the number of decision makers is higher and the B2B purchase path is fragmented, no longer starting ...

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The race to meet B2B customers evolving expectations THE RACE TO MEET B2B CUSTOMERS EVOLVING EXPECTATIONS

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Nov 15, 2017

In Q3 2017, Behalf surveyed decision makers among its network of B2B payment acceptance partners to identify common goals and pain points. A few themes became clear: 1. Online shopping has changed buyer behaviors, shifting the dynamic of the buyer-se...

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Stepping Up to the Challenges of Digital Marketing STEPPING UP TO THE CHALLENGES OF DIGITAL MARKETING

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Nov 12, 2017

The advent of digital has had a huge impact on marketing organizations, which must work harder than ever to keep pace with digital transformation in virtually every sector. Marketing has always been about attracting and retaining customers through va...

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Digital Marketing - Infosys DIGITAL MARKETING - INFOSYS

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Oct 25, 2017

Management of marketing content is becoming increasingly complex as the content is used on many owned and syndicated platforms. Digital content is used in stores, email, digital channels, social channels, content delivered to call center operators, a...

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2017 State of Digital Marketing 2017 STATE OF DIGITAL MARKETING

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Oct 25, 2017

Curious about the fluctuations in the industry, we surveyed about 200 B2B marketing professionals based in the U.S., from marketing managers to C-level executives. Despite representation from a diverse group of industries including software, manufact...

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Enterprise/ B2B eCommerce ENTERPRISE/ B2B ECOMMERCE

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Oct 24, 2017

The Magento Partner Community is a trusted network of consulting and technology companies that help merchants grow their business, and create engaging customer experiences with the Magento Platform. These organizations provide valuable insights and p...

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Why B2B SMBs need a well-considered Content Marketing Strategy WHY B2B SMBS NEED A WELL-CONSIDERED CONTENT MARKETING STRATEGY

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Oct 24, 2017

Content marketing is a double-edged sword. It has the potential to let an SMB punch way above its weight but also- if not done right- can suck resources with no tangible outcomes. With this Buyer’s Guide, Small and Medium B2B companies hoping t...

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THE FUTURE OF MARKETING THE FUTURE OF MARKETING

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Oct 23, 2017

Everyone is familiar with services such as Uber and Booking.com, but few people are aware that, in fact, they are affiliate programs. An affiliate program is a marketing model, where an affiliate intermediary is involved in a promotional campaign, an...

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Successful B2B Video Marketing SUCCESSFUL B2B VIDEO MARKETING

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Oct 20, 2017

Unlike static formats, video can pack a lot of information into a small but eye-catching package. B2B buyers are wired to process visual information and remember stories, making video an ideal medium with which to engage them. As the amount of video ...

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STATE OF ACCOUNT-BASED SALES DEVELOPMENT REPORT STATE OF ACCOUNT-BASED SALES DEVELOPMENT REPORT

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Oct 17, 2017

That’s why we think Account Based Marketing (ABM) is too limited a name, and it’s why instead we use the term Account Based Sales Development (ABSD). It’s not a one-off tactic, it’s not a single-department strategy, and it&rsq...

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ACCOUNT-BASED MARKETING ACCOUNT-BASED MARKETING

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Oct 02, 2017

Hear from marketing agencies to learn the strategies and tactics they’re using to achieve success in account-based marketing. It’s no surprise that revenue growth from new and existing clients is the top objective of agencies implementing...

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5 Benefits of Account Based Marketing 5 BENEFITS OF ACCOUNT BASED MARKETING

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Sep 19, 2017

Account-based marketing, ABM, calls for marketers to view each account as a market of one and calls for campaigns to be personalized. Personalizing campaigns allows marketers to focus on each market to identify their specific needs, allowing them to ...

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Data Driven Marketing DATA DRIVEN MARKETING

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Sep 08, 2017

Never before has the importance of the right handling of data been as obvious as in the last months. Donald Trump, alleged outsider and reality star became president of the most powerful country in the world and allegedly by the power of the data.&nb...

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How to Run a Successful B2B Content Syndication Campaign HOW TO RUN A SUCCESSFUL B2B CONTENT SYNDICATION CAMPAIGN

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Jul 03, 2017

OpGen Media has built the blueprint to run a successful B2B Content Syndication campaign through lead nurturing. Just producing content isn't enough - companies must do more to educate their prospects and build authority. If you're still taki...

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Whitepaper Account-based marketing WHITEPAPER ACCOUNT-BASED MARKETING

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Jun 02, 2017

How targeted and personal communication creates more revenue. Account - based marketing , also known as ABM, will be the trend for 2017. All marketers will have to deal with this. But is it also interesting for SMEs? In this whitepaper I will explain...

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Developing an Account-Based Marketing Program DEVELOPING AN ACCOUNT-BASED MARKETING PROGRAM

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Jun 02, 2017

A strategic approach marketers use to find, engage and nurture decision-makers at pre-defined accounts, account-based marketing (ABM) is making its way into B2B marketing plans everywhere. In many cases, it’s becoming a “must have” ...

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2017state of b2b digital marketing 2017STATE OF B2B DIGITAL MARKETING

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Feb 10, 2017

Curious about the fluctuations in the industry, we surveyed about 200 B2B marketing professionals based in the U.S., from marketing managers to C-level executives. Despite representation from a diverse group of industries— including software, m...

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ACCOUNT-BASED MARKETING THE NEXT GENERATION OF B2B MARKETING AUTOMATION ACCOUNT-BASED MARKETING THE NEXT GENERATION OF B2B MARKETING AUTOMATION

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Dec 27, 2016

Your marketing budget and sales staff provide a finite set of parameters around how your business creates revenue. You need a way to get the most out of them while delivering on the brand promise and experience your customers expect. Enter Account-Ba...

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How Marketers Are Using Location Data - And the Road Ahead HOW MARKETERS ARE USING LOCATION DATA - AND THE ROAD AHEAD

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Dec 18, 2016

Most previous platforms have not had the ability to know where their owner is, or for that matter – the ability to move from place to place with them. This puts mobile devices precisely at the nexus between our wants and needs and the ability t...

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B2B eCommerce The New Rules of Engagement B2B ECOMMERCE THE NEW RULES OF ENGAGEMENT

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Nov 30, 2016

B2B eCommerce is more than twice as large as B2C, and it’s growing even faster. In the past, most B2B companies were reluctant to drive digital innovation. There were plenty of reasons for this slow pace of change, including inertia to disrupt ...

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5 Digital Marketing Trends 2018 5 DIGITAL MARKETING TRENDS 2018

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Nov 17, 2016

The digital transformation is currently considered the biggest challenge for companies of all industries. According to a current study by Price Waterhouse Coopers, 4 of 5 top managers view the move to digital as decisive for future business models. G...

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Account Based Intelligence: The Essential Ingredient for Account Based Marketing Success ACCOUNT BASED INTELLIGENCE: THE ESSENTIAL INGREDIENT FOR ACCOUNT BASED MARKETING SUCCESS

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Oct 20, 2016

The Difference Between Account Based Intelligence and Account Based Marketing: ABI Is Necessary For ABM Success Account Based Marketing (ABM) is gaining momentum in many organizations. A survey conducted by FlipMyFunnel, in conjunction with Engagio, ...

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The Digital Evolution in B2B Marketing THE DIGITAL EVOLUTION IN B2B MARKETING

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Feb 24, 2016

B2B marketers have been very slow to work “visual content” into their content approaches despite rapidly growing evidence of its impact. “Investment in mobile is not about money. It’s about investing the time to do the researc...

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Embracing the Power of Social Media Marketing for Senior Service Providers EMBRACING THE POWER OF SOCIAL MEDIA MARKETING FOR SENIOR SERVICE PROVIDERS

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Feb 05, 2016

“Providers that are winning the Web Referral Game…are seeing up to 35% of their moveins come from the Web.”1 They are doing a better job of social media marketing and they are taking back their business from national referral compa...

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The Big 5 Metrics for Account -Based Marketing THE BIG 5 METRICS FOR ACCOUNT -BASED MARKETING

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Dec 30, 2015

Account-based marketing is a strategic approach that coordinates personalized marketing and sales efforts to open doors and deepen engagement at specific accounts. It is a different approach to marketing. Traditional demand generation is like fishing...

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Hybrid Targeted Advertising White Paper HYBRID TARGETED ADVERTISING WHITE PAPER

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Jul 15, 2015

A major shift in the way Broadcasters are managing their advertising is occurring. With the advent of fast Internet connections for so many people in the UK, EU and other regions around the world, the possibility now exists for the delivery of conten...

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Advancing Your Digital Marketing Strategy with Webtrends Analytics ADVANCING YOUR DIGITAL MARKETING STRATEGY WITH WEBTRENDS ANALYTICS

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Jul 10, 2015

With the rise of mobile and social marketing channels, the demands on web analytics have grown significantly from simply measuring activity on your website, to providing a holistic view of customer acquisition, engagement and retention across all dig...

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Proven methods to generate more b2b leads PROVEN METHODS TO GENERATE MORE B2B LEADS

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Jan 21, 2015

For most business-to-business (B2B) marketers, mastering the complex sales cycle is essential to your business success. You need prospects to turn into quality leads, and for leads to become loyal customers. But how do you achieve this goal when the ...

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B2B DIGITAL MARKETING FOR SMEs B2B DIGITAL MARKETING FOR SMES

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Dec 31, 2014

The spread of the Internet is changing the way buyers search, select and make a final choice of potential suppliers. Marketing and sales managers are faced with a real change of direction in the choice of marketing and communication tactics. The main...

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TRENDS WITHIN THE B2B MARKETING STACK TRENDS WITHIN THE B2B MARKETING STACK

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Nov 26, 2014

Business-to-business (B2B) marketing is a unique sort of beast. It differs from businessto-consumer (B2C) marketing with its own complexities, roadblocks and hurdles. To combat these inherent challenges, today’s B2B marketer must leverage advan...

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Maximizing Marketing Insight through Big Data Analytics MAXIMIZING MARKETING INSIGHT THROUGH BIG DATA ANALYTICS

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Aug 19, 2014

An important use case for the Intel Data Platform, built on Apache Hadoop* software, is providing insight and enabling optimization of Intel’s Marketing investments. The goal is to enable near-real – time insights into marketing campaign ...

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The Content & Commerce Collision THE CONTENT & COMMERCE COLLISION

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Jul 14, 2014

Marketing and commerce have collided. As digital selling has evolved to replicate or replace the in-store buying experience, marketing content has become an integral component to inform and instill confidence in online shoppers that cannot handle phy...

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On-Line-material-on-Business-to-Business-Marketing ON-LINE-MATERIAL-ON-BUSINESS-TO-BUSINESS-MARKETING

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Jul 05, 2014

Although many people have heard the term “business-to-business marketing,” not everyone knows exactly what it is. Put very simply, business-to-business marketing is the marketing of goods and services to businesses in order to keep those ...

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Content is King: Measuring the ROI of Content Marketing Operations CONTENT IS KING: MEASURING THE ROI OF CONTENT MARKETING OPERATIONS

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May 15, 2014

The relationship between buyers and sellers is undergoing a major transformation. Social media and e-commerce have given buyers tremendous new power to research products, prices, reputations, and opinions—often before they even talk to the sell...

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B2B Marketing on Facebook A white paper for B2B executives B2B MARKETING ON FACEBOOK A WHITE PAPER FOR B2B EXECUTIVES

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Dec 25, 2013

This paper was created to provide information and guidance for B2B company CEOs and marketing managers who have not yet created a Facebook page, or for those who have done so with unsatisfactory results. When crafted properly and with the proper moni...

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The Power of Modern Digital Marketing Automation THE POWER OF MODERN DIGITAL MARKETING AUTOMATION

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Dec 10, 2013

Modern consumers are Web-savvy, mobile-loving people who typically spend more time online than reading magazines and watching TV. These changes in behavior are fundamentally changing the face of marketing – and in ways that are bringing about t...

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B2B Content Marketing: 2012 Benchmarks, Budgets & Trends B2B CONTENT MARKETING: 2012 BENCHMARKS, BUDGETS & TRENDS

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Dec 07, 2012

In the past year, content marketing has gained incredible momentum. As this topic gains mindshare, it’s fueling discussions around the web, at events, and in boardrooms. But just how well are B2B marketers achieving their goals when it comes to...

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How to Get Started With Inbound Marketing HOW TO GET STARTED WITH INBOUND MARKETING

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Jan 11, 2012

Are you tired of chasing after clients and leads through direct marketing materials like television ads, cold calling and radio ads? Would you like to learn how to get clients to follow you, while you continue to do what you’re good at? Then yo...

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The new b2b marketing THE NEW B2B MARKETING

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Nov 23, 2011

You know that bit in The Wizard of Oz where Dorothy first wakes up in a strange, technicolour world, looks around, turns to Toto and delivers the classic understatement, “I’ve a feeling we’re not in Kansas any more”? If you&rs...

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THE MATURITY MODEL SOCIAL MEDIA MARKETING THE MATURITY MODEL SOCIAL MEDIA MARKETING

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Nov 10, 2011

Social networks provide individuals and companies who want to develop their company’s vision and improve their brand awareness etc, with many different opportunities. Nevertheless, social networks reveal obstacles which may not have been antici...

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The state of marketing content survey THE STATE OF MARKETING CONTENT SURVEY

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Aug 10, 2011

At CopyPress, we felt it was important to enter this critical year for the Content Marketing channel with a fresh perspective on what marketers were looking at focusing on in 2013. We created a survey and unleashed it on a group of marketing profesio...

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A B2B Social Media White Paper from Microsoft Advertising A B2B SOCIAL MEDIA WHITE PAPER FROM MICROSOFT ADVERTISING

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Feb 02, 2010

In the last 18 months, the social media phenomenon has delighted, confounded and concerned marketers and advertisers all around the globe. They have had to learn quickly that the different ways consumers access the internet across multiple time zones...

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HOW E-COMMERCE IS TRANSFORMING B2B HOW E-COMMERCE IS TRANSFORMING B2B

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Forrester Research estimates that cross-border B2B e-commerce transactions will reach the US $1.2 trillion by 2021.1 With the advent of the internet and digitalization, the opportunity for companies to boost revenues by tapping global markets and to ...

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Omnichannel Customer Support for B2B OMNICHANNEL CUSTOMER SUPPORT FOR B2B

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Today, we have entered the era of omni-channel support, where customers can seamlessly change between support channels while the company maintains a comprehensive view of their activities. This is a world where low costs of entry and unified interfac...

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A B2B MARKETER’S GUIDE TO CUSTOMER INSIGHTS A B2B MARKETER’S GUIDE TO CUSTOMER INSIGHTS

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The Emerging Role of 360-Degree Customer Data in B2B Marketing Today’s B2B marketing teams have access to more data and advanced marketing technologies than ever before. But smart B2B marketers know that data and technology are only a winning c...

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B2B Marketing Automation Platforms: A Marketer’s Guide B2B MARKETING AUTOMATION PLATFORMS: A MARKETER’S GUIDE

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If you are considering licensing a B2B marketing automation platform, this report will help you decide whether or not you need to. The report has been completely updated from its January 2016 publication to include the latest industry statistics, dev...

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Lead Management & Marketing Automation LEAD MANAGEMENT & MARKETING AUTOMATION

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Regardless of whether you‘re responsible for marketing in an agency, an average business, or a large corporation - the goals remain the same: Lead generation. With your mix of Inbound and Outbound marketing methods and a sophisticated Content S...

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Inbound Marketing Glossary INBOUND MARKETING GLOSSARY

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(Short for weblog; web log) A website or section of a website dedicated to distribution of information and opinions on a regular basis, displaying Content in reverse chronological order.

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Developing Your B2B Marketing Budget — An Introduction DEVELOPING YOUR B2B MARKETING BUDGET — AN INTRODUCTION

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Your strategic plan calls for aggressive growth. Competitors are suddenly nipping at your heels. Sales leads aren’t materializing like they used to. So you’ve decided to invest in marketing, but you’re not sure what to budget! How m...

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Best practices for B2B marketers on Twitter BEST PRACTICES FOR B2B MARKETERS ON TWITTER

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Twitter is the only place executives can follow the moments that matter in real time, get news before it breaks anywhere else, and instantly share their thoughts with the most relevant audience. Over 288,000 CEOs* use Twitter to connect with customer...

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B2B Content Marketing 2018: Benchmarks, Budgets, and Trends B2B CONTENT MARKETING 2018: BENCHMARKS, BUDGETS, AND TRENDS

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Welcome to B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Our latest research indicates B2B marketers are finding content marketing success as they explore ways to work more creatively and build their audiences. Cont...

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WHITE PAPER B2B EMAIL MARKETING EUROPEAN LEGISLATION WHITE PAPER WHITE PAPER B2B EMAIL MARKETING EUROPEAN LEGISLATION WHITE PAPER

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The European Union might be a united area (Brexit allowing) when it comes to political and economic ideals, but as for sending B2B emails within the territory, there are still seemingly endless rules and considerations. Marketing automation is now wi...

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B2B Content Marketing B2B CONTENT MARKETING

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Content Marketing is the art of creating, curating and distributing valuable content with the science of measuring its impact on awareness, lead generation and customer’s acquisition.

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Customer-centric Experience: Transforming Intel’s B2B Digital Experience CUSTOMER-CENTRIC EXPERIENCE: TRANSFORMING INTEL’S B2B DIGITAL EXPERIENCE

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Intel IT, in partnership with Intel’s sales and marketing organization and business units, has unified the digital experience for Intel’s business-to-business (B2B) customers by eliminating unnecessary business processes and technical deb...

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Cloning Your Best Customers for B2B Marketing Success CLONING YOUR BEST CUSTOMERS FOR B2B MARKETING SUCCESS

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Any Sales Manager worth their salt knows that while all customers and prospects are important, they are not all of equal value. In the rapid-fire world of customer acquisition, at the end of the day, we all wish we had an endless stream of high-value...

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CUSTOMER DATA PLATFORMS FOR BUSINESS-TO-BUSINESS SOFTWARE AS A SERVICE (SAAS) MARKETING CUSTOMER DATA PLATFORMS FOR BUSINESS-TO-BUSINESS SOFTWARE AS A SERVICE (SAAS) MARKETING

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B2B MARKETERS JOIN THE CDP REVOLUTION Customer Data Platforms (CDPs) have been around for several years now, but business-to-business (B2B) marketers have been slower to adopt them than their business-to-consumer (B2C) cousins. There are several reas...

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Uncovering Potential with Account-Based Marketing UNCOVERING POTENTIAL WITH ACCOUNT-BASED MARKETING

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The growing use of marketing automation has resulted in marketing and sales working more closely than ever before. As a process, it works best when there’s a seamless connection between the two along the entire funnel, from attracting, capturin...

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Raab Guide to Account Based Marketing RAAB GUIDE TO ACCOUNT BASED MARKETING

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Account Based Marketing (ABM) can be broadly defined as business to business (B2B) marketing targeted to specific accounts. The primary contrast is with marketing that aims to generate leads from any account. In particular, ABM coordinates interactio...

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ADVANCED CONTENT OPTIMIZATION ADVANCED CONTENT OPTIMIZATION

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The Internet is an expansive universe made up of more than 60 trillion web pages.1 This number grows every second, of every minute, of every day, and it’s what makes SEO such a crucial part of a company’s content marketing strategy. In th...

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CONTENT MARKETING CONTENT MARKETING

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Marketers have always been storytellers, leveraging television commercials, magazine advertisements or a range of other formats to push out their messages. While the combination of powerful copy and clever design has reigned since the golden days of ...

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CONTENT MARKETING for MINISTRIES CONTENT MARKETING for MINISTRIES 1 1 CONTENT MARKETING FOR MINISTRIES CONTENT MARKETING FOR MINISTRIES 1 1

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According to the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with t...

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The Beginner’s Guide to Content Marketing THE BEGINNER’S GUIDE TO CONTENT MARKETING

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This whitepaper seeks to create understanding for marketing professionals and executives who realize that the old sales process doesn’t work as well as it once did. Customer interaction has changed. We need a new way. Content marketing is the c...

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Account-Based Marketing: The answer to today’s more demanding buyers ACCOUNT-BASED MARKETING: THE ANSWER TO TODAY’S MORE DEMANDING BUYERS

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The new B2B buyer expects you to be aware of their needs: to know who they are, what they want and when they are ready to engage. Tailoring your website, display ads and sales messaging creates better buying experiences. The world’s most integr...

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ANATOMY OF ACCOUNT BASED MARKETING ANATOMY OF ACCOUNT BASED MARKETING

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Not long ago, the idea of Account-Based Marketing (ABM) was very limited. It was primarily done by a sales representative as a one-on-one approach, based from individually-gathered information from sources, with very little visibility into the prospe...

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Account-Based Marketing ACCOUNT-BASED MARKETING

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If you’re like most B2B marketers today, you likely recognize accountbased marketing (ABM) has become as an important element of your effective go-to-market strategy.  ITSMA, a research-based membership organization, which first pioneered ...

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Account-Based Marketing ACCOUNT-BASED MARKETING

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If you’re reading this guide, you’re probably a B2B marketer. If so, you probably spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Which means you’re one of a m...

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Blueprint-to-ABM-A-B2B-Marketers-Guide-to-Getting-Started-with-ABM BLUEPRINT-TO-ABM-A-B2B-MARKETERS-GUIDE-TO-GETTING-STARTED-WITH-ABM

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Welcome to the Blueprint to Account-Based Marketing: A B2B Marketer’s Guide to Getting Started with ABM. Whether your marketing and sales teams plan to go all-in on accountbased marketing or simply add ABM to your current strategy, this e-book ...

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B2B Content Marketing Trends in 2018 B2B CONTENT MARKETING TRENDS IN 2018

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The use of content marketing in the B2B landscape has considerably increased over the past recent years. According to the latest report from Content Marketing Institute and MarketingProfs, 91% of B2B organizations are doing content marketing – ...

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10 Examples of Great Demand Generation Content 10 EXAMPLES OF GREAT DEMAND GENERATION CONTENT

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In a new ebook, discover how 10 leading B2B companies used innovative content to drive engagement, generate new leads, and nudge existing leads closer to sale.Not every new content offer has to be another, boring white paper or Webinar. Learn how 10 ...

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5 Key Steps for Data-Driven Success 5 KEY STEPS FOR DATA-DRIVEN SUCCESS

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Modern tech marketers have many options when it comes to technology for enhancing demand gen and ABM efforts - but those tools are often undermined by incorrect, incomplete and outdated data. Learn key steps to having more complete, accurate and up-t...

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Account-Based Marketing what’s all the hype? ACCOUNT-BASED MARKETING WHAT’S ALL THE HYPE?

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After attending this year’s B2B Marketing Summit there seemed to be a lot of hype around ‘ABM’ (Account-Based Marketing), also known as key Account Marketing or Pursuit Marketing. Like most buzz words, account-based marketing isn&rs...

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A Practical Guide to Implementing Account-Based Marketing A PRACTICAL GUIDE TO IMPLEMENTING ACCOUNT-BASED MARKETING

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According to SiriusDecisions, 62% of B2B companies now have a full ABM program in place. But the transition to an ABM model doesn't come without some growing pains.Read this e-book to learn:How to assess your ABM readiness,The KPIs to measure to ...

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Elevate Your B2B Marketing: A Guide to Intelligent ABM ELEVATE YOUR B2B MARKETING: A GUIDE TO INTELLIGENT ABM

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As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. But what is it? And why is it driving so much conversation?This white paper from Salesforce helps you ...

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B2B Demand Generation Trends on Twitter B2B DEMAND GENERATION TRENDS ON TWITTER

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The first is Twitter’s open nature. Unlike other social networks such as LinkedIn or Facebook, Twitter is completely open and public. You can see anyone’s Twitter page, including their profile, what they’ve posted, what posts they&r...

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Why Social Demand Generation is a Must Have in Your Marketing Toolkit WHY SOCIAL DEMAND GENERATION IS A MUST HAVE IN YOUR MARKETING TOOLKIT

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With $5.4 billion spent on social media marketing in the U.S. alone in 2016, it’s clear that social media is being cemented in B2B marketing organizations. Yet, according to recent research, over 40 % of B2B marketers say that measuring ROI is ...

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Secrets to Successful Content Marketing SECRETS TO SUCCESSFUL CONTENT MARKETING

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Content is the new currency in marketing. It has the power to drive traffic, to build instant rapport, to simultaneously nurture an infinite number of qualified but not-yet-ready-tobuy prospects.Good content flows quickly and easily from organization...

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Developing an Account-Based Marketing Plan DEVELOPING AN ACCOUNT-BASED MARKETING PLAN

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This Whitepaper was developed to be your guide. Providing proscriptive advice, worksheet templates, instructions, technology recommendations and more, we set out to specifically help demand generation and marketing operations practitioners better pla...

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Secrets to Successful B2B Sales and Marketing Metrics SECRETS TO SUCCESSFUL B2B SALES AND MARKETING METRICS

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Welcome to the age of math marketing. Sales, inherently, has always been about numbers. But in B2B especially, marketing is increasingly asked to take responsibility for the measurable output of its efforts.Of course, there are no shortage of numbers...

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The Big Book of B2B Demand Generation Success THE BIG BOOK OF B2B DEMAND GENERATION SUCCESS

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Success in B2B demand generation depends on a range of different factors, but three stand out. To be successful, a demand gen program must:
- Target the right audience (without which, nothing else will work).
- Present a compelling offe...

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Top 10 Tips for Lead Nurturing Success TOP 10 TIPS FOR LEAD NURTURING SUCCESS

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In the past decade, a sea change has occurred in the way that B2B companies generate leads.In the old model, B2B companies relied heavily on outbound marketing – pushing their message to targeted lists using vehicles like email and direct mail....

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Lead Recycling: A More Cost Effective Approach to Demand Generation for High-Technology Companies LEAD RECYCLING: A MORE COST EFFECTIVE APPROACH TO DEMAND GENERATION FOR HIGH-TECHNOLOGY COMPANIES

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Just fill out the form at right to receive your free copy of "Lead Recycling: A More Cost Effective Approach to Demand Generation for High-Technology Companies," a compelling white paper from the demand generation and lead management expert...

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The Art of Demand and Lead Generation THE ART OF DEMAND AND LEAD GENERATION

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Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of increasing leads.Lead generation is the process of collecting actual leads directly from consumers or client prospects and...

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HOW TO TARGET YOUR KEY ACCOUNTS USING DATA HOW TO TARGET YOUR KEY ACCOUNTS USING DATA

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In sales, even finding one great lead can feel like a reason to celebrate. But why stop there?If you use your B2B data, you can identify more of the right accounts, focusing on those that are most likely to generate revenue or help you meet strategic...

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4 OUTDATED B2B MARKETING SOLUTIONS & WHAT TO DO INSTEAD 4 OUTDATED B2B MARKETING SOLUTIONS & WHAT TO DO INSTEAD

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The days of untargeted campaigns are long gone. Today, in order to turn more prospects into sales-ready leads, you need to truly understand who to get in touch with, and the best ways to reach them.Most marketers realize this. And yet, many still str...

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3 NURTURE CAMPAIGN WORKFLOWS YOUR TEAM SHOULD BE IMPLEMENTING FOR LEAD GENERATION 3 NURTURE CAMPAIGN WORKFLOWS YOUR TEAM SHOULD BE IMPLEMENTING FOR LEAD GENERATION

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A well-designed nurture campaign can improve lead generation, allowing your team to educate potential buyers until they develop into salesready leads. This strategy can be applied to all campaigns, from whitepapers and webinars to conference follow-u...

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ABM: Which approach is right for you? ABM: WHICH APPROACH IS RIGHT FOR YOU?

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Marketers are always on the lookout for the next great panacea, and account-based marketing (ABM) has been touted as such.B2B Marketing gathered some of the top client-side ABM practitioners for a roundtable, held in association with Pulse, to discus...

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How to get your ABM content right first time HOW TO GET YOUR ABM CONTENT RIGHT FIRST TIME

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Creating ABM content is a high-stakes game. You’ve done your research, restructured your team, and sent your ideal prospect a personal message, saying, “We made this, just for you.”It reveals why traditional content writers need new...

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MAKING THE CASE FOR A BLENDED ABM APPROACH MAKING THE CASE FOR A BLENDED ABM APPROACH

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This new eBook is the result of several changes we’ve seen in the market. Specifically, we’ve noticed as more marketers are starting to adopt ABM, they’re struggling to pinpoint a specific approach to take. Should they be hyper-focu...

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The Essential Guide to ABM for Sales Enablement THE ESSENTIAL GUIDE TO ABM FOR SALES ENABLEMENT

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Account based marketing (ABM) transforms how marketing works with sales.ABM combines inbound and outbound marketing with sales plays to create demand in target accounts. These coordinated ABM campaigns engage and convert target accounts at every stag...

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Ultimate Catch Your Guide to Account-Based Orchestration ULTIMATE CATCH YOUR GUIDE TO ACCOUNT-BASED ORCHESTRATION

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If you’re concerned about missing the Account- Based Marketing (ABM) boat, don’t despair. It turns out Account-Based Everything (ABE) is literally where that ship is headed. This ebook is a high-level guide to understanding what it takes ...

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ANALYTICS PLATFORM GUIDE: ACTIVATE ABM ANALYTICS PLATFORM GUIDE: ACTIVATE ABM

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The growth of Account Based Marketing demands new metrics. With Madison Logic’s Activate ABM Platform, you now have access to real time insights that will help you:Leverage the surging topics to create relevant messaging.Download this White Pap...

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THE B2B MARKETER’S ABM PLAYBOOK THE B2B MARKETER’S ABM PLAYBOOK

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The most sophisticated B2B marketers execute account based marketing programs that leverage data to drive actionable insights. In this eBook, you will learn how you can use data to:Execute and optimize your ABM programs .Download this eBook now and l...

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HOW TO CAPTURE YOUR ABM AUDIENCE [WHITE PAPER] HOW TO CAPTURE YOUR ABM AUDIENCE [WHITE PAPER]

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Download this white paper to learn why the single persona is dead and how to properly capture your account based marketing audience in order to drive successful B2B marketing campaigns.Account based marketing has taken the B2B world by storm. ABM ena...

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THE DEMAND GENERATION KPIS THAT YOU NEED TO MONITOR THE DEMAND GENERATION KPIS THAT YOU NEED TO MONITOR

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Download The Demand Generation KPIs that You Need to Monitor as it discusses:
- Content and channel performance
- Lead management performance
- Revenue performance.
So what is the key to better Demand Generation analytics?...

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FOUR COMMON CHARACTERISTICS OF A REVENUE FOCUSED ORGANIZATION FOUR COMMON CHARACTERISTICS OF A REVENUE FOCUSED ORGANIZATION

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Download Four Common Characteristics of a Revenue Focused Organization to learn:
- The key measurements needed to understand Demand Generation performance.     
- How marketing must enable sales throughout the buying proc...

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Selecting the right agency for your Demand Generation is no easy endeavor. From needs assessment, to differing service offerings, and the team you will be working with, there are many components to consider. It is vital to pick the firm that can work...

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How do you rate your Demand Generation teams in terms of effectiveness? Download the final results of the study today and benchmark yourself and your organization.Download The State of B2B Enterprise Demand Generation to see:
- Details on Dema...

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B2B marketing teams are often stuck in the unscalable cycle of automating short-term tactical Demand Generation campaigns. In order to build a perpetual Demand Generation machine, it’s necessary to develop a strategy with clear sales-focused KP...

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Marketers are now expected to understand the various metrics related to each demand generation campaign, fill up the pipeline with quality leads, and ensure there’s a good return on marketing investment…all while faced with tight budgeta...

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Introducing Our Guide to 7 Trends in B2B Marketing INTRODUCING OUR GUIDE TO 7 TRENDS IN B2B MARKETING

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The White Paper seven sequential and interrelated trends are observed through first-hand research, third-party studies, and broader observations from the business field. This eBook spawned a very popular session delivered by Mike Weir at Content Mark...

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HOW BETTER DATA CAN SUPERCHARGE YOUR ABM PROGRAM HOW BETTER DATA CAN SUPERCHARGE YOUR ABM PROGRAM

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This White Paper will show you how to supercharge your ABM program by providing:
- An overview of how technographic targeting can help you identify the right accounts
- Examples of technographics use cases you can deploy to improve your...

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Accelerating ABM Impact: The Case for a Blended Approach ACCELERATING ABM IMPACT: THE CASE FOR A BLENDED APPROACH

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The movement of Account-Based Marketing (ABM) from marginal to mainstream has been dramatic. Pioneered in the early 2000’s by a handful of large technology and B2B services organizations, ABM has now taken center stage with B2B marketing organi...

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Preparing for ABM & Predictive The Potential & Challenges of Advanced Demand Strategies PREPARING FOR ABM & PREDICTIVE THE POTENTIAL & CHALLENGES OF ADVANCED DEMAND STRATEGIES

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For years, B2B marketers have been on the hunt for technology and data required to cater to the dynamic needs, expectations and experiences of their customers. And with emerging technologies and rich data sources becoming widely available, marketers ...

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This White Paper will cover seven steps that every account-based marketer and seller should follow to create a successful process for ABM.Data is the new power currency in sales and marketing, and this is especially true if you want to succeed in an ...

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Discovering the Right B2B Sales Solution DISCOVERING THE RIGHT B2B SALES SOLUTION

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Business to Business (B2B) sales and relationships are as important as ever. Within the B2B sales environment, the pressure on companies to both ensure that current customers are satisfied and to win new customers, is as strong as ever. Everyone is l...

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HOW TO GENERATE LEADS USING FACEBOOK HOW TO GENERATE LEADS USING FACEBOOK

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Now that we have an established definition of a lead, let us dive into how to start generating these sales leads from Facebook.You can generate leads from Facebook in one of two ways:
- Direct Leads
- Indirect Leads
While directl...

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Do you really know your customers? How marketing automation helps engage customers DO YOU REALLY KNOW YOUR CUSTOMERS? HOW MARKETING AUTOMATION HELPS ENGAGE CUSTOMERS

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Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your content, and the people in your company, throughout the entire lifecycle.Our 8-step guide will walk you through the steps needed to bui...

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White Paper: Navigating the B2B Contact Data Landscape WHITE PAPER: NAVIGATING THE B2B CONTACT DATA LANDSCAPE

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The contact data technology landscape is vast and diverse with hundreds of variations of solutions on the market. It’s easy to see how marketers can get lost in the sea of contact data they are trying to manage, the contact data that they have ...

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How Top Marketers are Integrating Targeted Account Efforts with Lead Gen Strategies HOW TOP MARKETERS ARE INTEGRATING TARGETED ACCOUNT EFFORTS WITH LEAD GEN STRATEGIES

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Many B2B companies have launched ABM initiatives, but many are struggling with how to balance these more targeted programs versus traditional demand generation. The emerging reality, according to industry thought leaders and many experienced B2B prac...

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How To Add A Powerful Inbound Marketing Channel To Your Business In 30 Days HOW TO ADD A POWERFUL INBOUND MARKETING CHANNEL TO YOUR BUSINESS IN 30 DAYS

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You've put it off long enough, and your business can't afford to wait any longer. The time to embrace inbound marketing is now. Today's consumers aren't willing to put up with your traditional advertising and other outbound marketing ...

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100 Inbound Marketing Tips For Better Program Performance 100 INBOUND MARKETING TIPS FOR BETTER PROGRAM PERFORMANCE

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Inbound marketing progress takes time and commitment. Start prioritizing and implementing these 100 inbound marketing tips, and you'll be sure to see improvement in key inbound marketing metrics like website traffic, leads and closed sales.

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7 Proven Ways to Increase Lead Conversion 7 PROVEN WAYS TO INCREASE LEAD CONVERSION

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Here are some insights our customers—like Microsoft, SAP, RingCentral and Adobe—use to boost lead conversion by finding and engaging with the right people. They’ve brought their customer data to life with rich, personal information ...

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How Payscale Generates Qualified Leads And Consistent ROI HOW PAYSCALE GENERATES QUALIFIED LEADS AND CONSISTENT ROI

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As marketing has gone digital, traditional push techniques like displays and ads have become less effective. Today, top brands and organizations want to do more than just talk to audiences — they want to pull them into their sales funnels with ...

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B2B Display Advertising: Find, Nurture, Harvest B2B DISPLAY ADVERTISING: FIND, NURTURE, HARVEST

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Most people don’t realize just how deeply Internet technology has disrupted the traditional marketing model. The arrival of powerful online marketing tools, such as marketing automation, real-time personalization, and CRM retargeting, among oth...

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B2B Buying Has Changed. How Are You Adapting? B2B BUYING HAS CHANGED. HOW ARE YOU ADAPTING?

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B2B buyers have changed and evolved beyond anyone’s expectations. Today’s buyers are informed and sales-savvy on a level never before seen. Indeed, “in today’s ‘always-on’ environment, attention spans are short, sc...

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The role of ai-assisted solutions in shaping modern sales and marketing THE ROLE OF AI-ASSISTED SOLUTIONS IN SHAPING MODERN SALES AND MARKETING

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Sales is the lifeblood of your business. In order to keep your organization running smoothly, you need to give your sales team the fuel they need to spend less time prospecting and more time selling. In this whitepaper, we discuss several ways AI-ass...

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Account Mapping – A Powerful Process ACCOUNT MAPPING – A POWERFUL PROCESS

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Check out demandDrive’s new whitepaper that illustrates why Account Mapping is one of the most powerful processes in demand generation today. Included are metrics specific to both Inbound and Outbound Account Mapping!Fill Out the form to the ri...

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The Payoffs Of End-To-End Personalization In B2B Marketing THE PAYOFFS OF END-TO-END PERSONALIZATION IN B2B MARKETING

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The Payoffs Of End-To-End Personalization presents examples of how different B2B organizations are supporting strategic initiatives via personalization tools and tactics. This white paper is designed to provide b2b marketing.

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How Predictive Analytics Improves B2B Marketing Outcomes HOW PREDICTIVE ANALYTICS IMPROVES B2B MARKETING OUTCOMES

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Forward-looking business insights enable B2B marketers to predict go-to market outcomes by gaining visibility into their total addressable markets. More tactically, predictive insights can help increase the accuracy of customer identification and imp...

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B2b marketers are regularly tasked with delivering new leads to sales. Increasingly, marketers are Being tasked with a new standard of quality for those leads. Traditional approaches to marketing have focused On volume and reach which don’t alw...

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Why Website Personalization Is The Most Important Part of Your Account-Based Marketing Strategy WHY WEBSITE PERSONALIZATION IS THE MOST IMPORTANT PART OF YOUR ACCOUNT-BASED MARKETING STRATEGY

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Account-Based Marketing (ABM) has exploded in popularity for B2B companies as technological advances have allowed for more precise online targeting. It’s clear why ABM is so popular — if you have key accounts or industries you target, why...

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Inbound Marketing: 5 steps to a successful B2B inbound marketing strategy INBOUND MARKETING: 5 STEPS TO A SUCCESSFUL B2B INBOUND MARKETING STRATEGY

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In the B2B market, most of the buyer journey now also takes place online: for 70% of professional purchasers, the orientation phase is now digital. Additionally, they are increasingly using their smartphones to search – we are already seeing ar...

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The B2B Marketing Automation Handbook THE B2B MARKETING AUTOMATION HANDBOOK

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The continued rise of inbound and content marketing coupled with ever-improving lead nurturing techniques, means that modern B2B marketers have more channels and strategies at their disposal than ever before. So, to streamline the processes and costs...

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The B2B marketers guide to Data Protection changes in the UK and Europe THE B2B MARKETERS GUIDE TO DATA PROTECTION CHANGES IN THE UK AND EUROPE

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It’s been known for a while now that UK data protection regulations will be changing with the onset of the European General Data Protection Regulation (GDPR) and that these developments would have an impact on B2B marketers, salespeople and B2B...

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B2B Social Selling on LinkedIn B2B SOCIAL SELLING ON LINKEDIN

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If you want to use B2B social selling to increase your leads, sales and revenue then you need to be active on LinkedIn.This ebook will reveal how best to:
- Engage prospects with LinkedIn Groups
- Generate leads using pay-per-click adve...

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B2B Marketing ROI: Measuring Success B2B MARKETING ROI: MEASURING SUCCESS

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In the recent ‘B2B Leaders Report 2013’ produced by B2B Marketing and Circle Research, there were a couple of headline results that perfectly illustrate the state of the B2B marketing world at the present time:Three-quarters of B2B leader...

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The Lead Generator THE LEAD GENERATOR'S GUIDE TO CREATING UNIQUE B2B CONTENT

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The world is an ever-changing place, and in 2015 the biggest change is the May general election to determine who’ll be the UK Prime Minister for the next five years. But in addition to this, the world of marketing is changing significantly too,...

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B2B Lead Generation: A Planning Manual B2B LEAD GENERATION: A PLANNING MANUAL

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Read this White Paperto find out how to :
- Gather and find valuable data that will inform your lead generation activities
- Determine the best lead generation marketing mix
- Execute a multi-channel l-ead generation strategy tha...

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12 Tips for Successful Account Based Marketing (ABM) 12 TIPS FOR SUCCESSFUL ACCOUNT BASED MARKETING (ABM)

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To ensure you generate as much revenue as possible and effectively measure the ROI of your ABM activity, we’ve put together this helpful tipsheet. Get your FREE copy now to learn more about:Sales and marketing alignment,Laser-focused personalis...

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bridge the divide between sales & marketing lead generation with a human touch BRIDGE THE DIVIDE BETWEEN SALES & MARKETING LEAD GENERATION WITH A HUMAN TOUCH

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B2B marketing organizations across the globe—78% of them to be exact—say that generating high-quality leads is their greatest challenge.But how can that be when you’re on the cutting edge of all the latest social media marketing tre...

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Building Actionable Personas BUILDING ACTIONABLE PERSONAS

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Learn why personas matter and how AI solves the challenges of having them empower ABM.Why building detailed buyer and prospect personas is crucial for B2B marketing,How personas can be applied in a wide spectrum of ways to benefit your business,The d...

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The B2B Sales Force Digital Reboot THE B2B SALES FORCE DIGITAL REBOOT

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As B2B buyers increasingly include the digital channel in some or all of their purchase process, B2B marketers must partner with sales leaders to prepare their sales forces to adapt.In this report learn how B2B buyer behavior and seller archetypes ha...

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Retro Yet Revolutionary: Demystifying Account-Based Marketing RETRO YET REVOLUTIONARY: DEMYSTIFYING ACCOUNT-BASED MARKETING

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New technologies allow B2B marketers to identify companies with a higher likelihood to buy or with more desirable customer profiles, then reallocate budget to engage those firms at scale.Read this Whitepaper to understand how this new marketing minds...

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5 Strategies for Better B2B Sales Lead Generation 5 STRATEGIES FOR BETTER B2B SALES LEAD GENERATION

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Without converting leads to customers, a company can't grow. Developing and maintaining the sales pipeline to create that growth is critical for any business. By improving your B2B sales lead generation, you can capture important information abou...

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Attributes of Leaders in B2B Technology Marketing ATTRIBUTES OF LEADERS IN B2B TECHNOLOGY MARKETING

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The function of marketing in tech industries – IT, software, cloud, automation and AI, telecommunications, etc. – is experiencing a revolution as rapid and impactful as the technologies it promotes. Consider that marketing automation gran...

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The Clear and Complete Guide to Account-Based Marketing THE CLEAR AND COMPLETE GUIDE TO ACCOUNT-BASED MARKETING

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B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the ...

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Introduction to B2B Inbound Marketing INTRODUCTION TO B2B INBOUND MARKETING

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Adopting inbound marketing will drive more traffic to your website, generate more leads for your sales people and, ultimately, help you grow your business.Let us help you get started on the road to inbound success with a free inbound consultation.Dur...

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Account Based Marketing 101 White Paper ACCOUNT BASED MARKETING 101 WHITE PAPER

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This white paper covers The 10 Fundamentals Every B2B Business Needs To Know about Account Based Marketing. This is a preview and the full version is available at www.dailystory.com/account-based-marketing-101

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Should Account-Based Marketing be a Part of Your Broader Marketing Strategy? SHOULD ACCOUNT-BASED MARKETING BE A PART OF YOUR BROADER MARKETING STRATEGY?

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Today’s business environment asks B2B marketers to create more impact with less budget, but the majority of marketing dollars fail to impact the accounts that drive the most value. Account-based marketing is gaining rapid adoption as a hyper-ef...

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B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide B2B PREDICTIVE MARKETING ANALYTICS PLATFORMS: A MARKETER’S GUIDE

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This report examines the current market for B2B predictive marketing analytics platforms and the considerations involved in implementing predictive marketing analytics software. This report answers the following questions:• What is driving the a...

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How to Create Content for Your Account-Based Marketing Strategy HOW TO CREATE CONTENT FOR YOUR ACCOUNT-BASED MARKETING STRATEGY

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Most marketers are intimately familiar with lead generation or “lead gen”: The marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. The solution? Account-Based Marke...

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A Demand Generation Marketer’s Guide To Predictive & Account-Based Marketing A DEMAND GENERATION MARKETER’S GUIDE TO PREDICTIVE & ACCOUNT-BASED MARKETING

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Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business.In th...

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7 Stages of B2B Marketing Sophistication 7 STAGES OF B2B MARKETING SOPHISTICATION

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Not all B2B marketing organizations are at the same level of sophistication. See where you fit and what the benefits are of getting to the next stage.The WhitePaper, and framework included, cover the following dimensions:Analytics, metrics and report...

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The Guide to Adapting Salesforce for Effective ABM THE GUIDE TO ADAPTING SALESFORCE FOR EFFECTIVE ABM

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Switching from leads to contacts isn't easy. Having recently gone through the process, we wrote this ebook to help marketers learn from what we did right and, more importantly, what we did wrong.

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The Best Ways to Create B2B Demand Generation with Social Media THE BEST WAYS TO CREATE B2B DEMAND GENERATION WITH SOCIAL MEDIA

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Lead generation, lead qualification and lead nurturing are all closely related, even overlapping at times. The same channels you use to generate leads can be the ideal setting for qualifying them.Qualifying leads using social media is friendlier&mdas...

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Your Guide To Improving Inbound Marketing Metrics YOUR GUIDE TO IMPROVING INBOUND MARKETING METRICS

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You’ve got your daily, weekly and monthly schedule and the right analytics software for monitoring your inbound marketing metrics. The statistics are starting to tell you stories about what elements of your campaign are working and what are not...

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Market Guide for Predictive Analytics Applications for B2B Sales & Marketing MARKET GUIDE FOR PREDICTIVE ANALYTICS APPLICATIONS FOR B2B SALES & MARKETING

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Read about the largest pure-play vendor in the Market Guide for SaaS-Based Predictive Analytics Applications for B2B Sales and Marketing.How predictive analytics offers a compelling ROI potential that will lead to a rapid growth.Vendors now offer bro...

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Bridging The Gap: The Ultimate Guide To Account Based Marketing & Sales Alignment BRIDGING THE GAP: THE ULTIMATE GUIDE TO ACCOUNT BASED MARKETING & SALES ALIGNMENT

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We know how hard it is being a marketer today. So we’ve bundled smart ideas and tactics from elite marketers in our organization and beyond into a series of playbooks. These playbooks are designed to help diehard marketers like you align predic...

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The Ultimate Catch: Your Guide to Account-Based Orchestration THE ULTIMATE CATCH: YOUR GUIDE TO ACCOUNT-BASED ORCHESTRATION

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If you’re concerned about missing the AccountBased Marketing (ABM) boat, don’t despair. It turns out Account-Based Everything (ABE) is literally where that ship is headed. This ebook is a high level guide to understanding what it takes to...

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Predictive Playbook on Account-based Marketing PREDICTIVE PLAYBOOK ON ACCOUNT-BASED MARKETING

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Make account-based marketing (ABM) an effective part of your demand generation strategy with Lattice's new Predictive Playbook. Read this playbook for:The real definition of Account-based Marketing.

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How To Pair Account-Based Marketing (ABM) With Inbound Marketing To Win At Demand Generation HOW TO PAIR ACCOUNT-BASED MARKETING (ABM) WITH INBOUND MARKETING TO WIN AT DEMAND GENERATION

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Account-based marketing is hot and inbound marketing is complicated, so how do you create campaigns that produce results quickly? In this comprehensive tip guide written specifically with demand generation in mind, you’ll learn how to:Strategic...

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Leveraging Predictive Technologies for Account-Based Marketing LEVERAGING PREDICTIVE TECHNOLOGIES FOR ACCOUNT-BASED MARKETING

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In this report you will learn why predictive analytics & account-based marketing (ABM) go together like peanut butter & chocolate! Read on to understand how predictive analytics can be applied within an ABM strategy, how to optimize your busi...

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Why Website Personalization Is The Most Important Part of Your Account Based Marketing Strategy WHY WEBSITE PERSONALIZATION IS THE MOST IMPORTANT PART OF YOUR ACCOUNT BASED MARKETING STRATEGY

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Account-Based Marketing (ABM) has exploded in popularity for B2B companies as technological advances have allowed for more precise online targeting. It’s clear why ABM is so popular — if you have key accounts or industries you target, why...

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The Roadmap For Full-Funnel Account-Based Strategies THE ROADMAP FOR FULL-FUNNEL ACCOUNT-BASED STRATEGIES

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Among B2B communities, 2016 brought upon several new concepts, trends and technologies, but perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy. But before you jump on the ABM bandwagon, y...

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How Key Account Management Tools are Now a Must for your CRM HOW KEY ACCOUNT MANAGEMENT TOOLS ARE NOW A MUST FOR YOUR CRM

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A Demandbase survey found that “71% of B2B organizations are either using ABM, interested in adopting the strategy or are testing it.But even with Account Based Marketing on the rise, a vast majority of people are unclear what the term means. I...

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The Complete Account Based Marketing Framework THE COMPLETE ACCOUNT BASED MARKETING FRAMEWORK

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According to SiriusDecisions, 90% of marketers believe that Account Based Marketing (ABM) is essential to B2B marketing. Yet, according to Forrester, 73% of B2B Marketers believe that ABM is a term that lacks specific meaning and is used inconsistent...

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THE INBOUND MARKETING PLANNING GUIDE THE INBOUND MARKETING PLANNING GUIDE

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Download The Inbound Marketing Planning White Paper to learn how to do annual inbound marketing planning and set your clients on the path to success.The easiest and most effective way is by leading your clients through creating an annual inbound mark...

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HOW TO GENERATE LEADS WITH MOBILE MARKETING HOW TO GENERATE LEADS WITH MOBILE MARKETING

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This free guide will help you generate more leads with your mobile marketing strategy. Gain exclusive insight on:To keep up with this new trend, successful mobile marketing now means creating a seamless, optimized experience on each of these devices....

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Your Guide to Successful Digital B2B Marketing YOUR GUIDE TO SUCCESSFUL DIGITAL B2B MARKETING

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How does a business create sustainable and successful B2B marketing in a world that seems devoted to a primarily B2C model? B2B differs from B2C in its cycle, delivery and audience, so it’s no surprise that B2B marketers struggle when applying ...

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Marketing trend spotlight account-based marketing MARKETING TREND SPOTLIGHT ACCOUNT-BASED MARKETING

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B2B organizations are turning to ABM practices to identify the businesses, buying centers and decision makers with whom they want to establish relationships.This is nothing new to a lot of sales teams — they’ve been taking this approach f...

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Account-Based Personalization Delivered by FunnelEnvy ACCOUNT-BASED PERSONALIZATION DELIVERED BY FUNNELENVY

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Optimizely is a website optimization platform that lets companies A/B test and personalize their websites and mobile app experiences. Founded in 2009, Optimizely has raised nearly $150M in funding and serves over 6,000 customers.As the company shifts...

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4 steps to get started with Account Based Marketing 4 STEPS TO GET STARTED WITH ACCOUNT BASED MARKETING

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You’ve heard the term: Account Based Marketing, or ABM. And you get the general idea. Instead of investing resources here, there and everywhere, you focus on investing in opportunities bound to reap the highest ROI. Marketing becomes far more t...

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The New B2B Buyers Journey THE NEW B2B BUYERS JOURNEY

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Marketing, while critical to any organization, is a function that does not always command the respect it deserves. Too often dismissed as simply a cost center—especially by non-marketing executives— many perceive marketers as creatives th...

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Building the Complete B-to-B Account Profile BUILDING THE COMPLETE B-TO-B ACCOUNT PROFILE

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Account-based marketing (ABM) and sales effectiveness depend on gathering intelligence at a company/account level. Traditional b-to-b account profiles tend to focus on climate-like aspects such as earnings reports or press releases; what’s trul...

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5 Inbound Marketing Lessons From Financial Services 5 INBOUND MARKETING LESSONS FROM FINANCIAL SERVICES

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Financial services organizations operate in a challenging market for several reasons:Most organizations are selling to consumers (B2C), which is a much more diversified
group than businesses (B2B). Some sell to both B2C and B2B, which makes th...

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Marketers have always needed to measure the impact of their work. The obvious reason is to justify their budgets to skeptical CEOs and CFOs who question the return on marketing investments. But measurement also helps marketers do their jobs better. K...

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WHY MICROSOFT DYNAMICS REPORTING DOESN’T WORK FOR B2B MARKETERS WHY MICROSOFT DYNAMICS REPORTING DOESN’T WORK FOR B2B MARKETERS

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Microsoft Dynamics CRM is a tool that was developed with sales teams in mind. The CRM was never meant to help marketers do their jobs better or accurately report on their program successes. Yes, you can do some reporting in Microsoft Dynamics, but ce...

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WHY SALESFORCE REPORTING DOESN’T WORK FOR B2B MARKETERS WHY SALESFORCE REPORTING DOESN’T WORK FOR B2B MARKETERS

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Not being able to report is an unpleasant thought for data-driven marketers: you do the market research, define and refine your personas, create the right content to distribute via the right channels, and execute campaigns with precision and care. Bu...

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The business impact of Account-Based Marketing (ABM) cannot be overstated. In just a few short years, it has
recast sales and marketing strategies, inspired new technology decisions, and provoked rapid tactical shifts in
sales pipeline ...

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B2B Guide to Turbo-Charged Lead Generation B2B GUIDE TO TURBO-CHARGED LEAD GENERATION

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Ready to transform your business? This guide is full of practical tips to help you boost lead generation at every stage of the funnel:Top-of-the-funnel - Generate more leads for your sales team to convert - Generate high-quality leads that will flow ...

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Elevate Your B2B Marketing: A Guide to Account-Based Marketing ELEVATE YOUR B2B MARKETING: A GUIDE TO ACCOUNT-BASED MARKETING

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As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. Technology -both existing and emerging has pushed ABM into the spotlight as a powerful strategy that e...

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The Guide to Inbound Marketing and Automation THE GUIDE TO INBOUND MARKETING AND AUTOMATION

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Inbound marketing, or the idea that you can attract leads to you rather than going out and actively hunting them down, is a highly effective B2B marketing tactic. However, when used in isolation or without a solid strategy, it falls short for many or...

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The B2B Marketer’s Lead Generation Field Guide THE B2B MARKETER’S LEAD GENERATION FIELD GUIDE

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Leads can be elusive. Easily startled, and even more easily disgruntled when disturbed by a sales call or promotional email. Rarely do you find a B2B marketer with an overabundance of leads; instead, despite the proliferation of the platforms and con...

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Creating unique campaigns that capture your prospects’ imaginations requires constant innovation — and a little bit of inspiration, too! From microsites to podcasts to webinars, these seven examples demonstrate how to infuse creativity in...

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A nurture campaign is easy to do but does require planning. Let’s take a step-by-step look at creating a nurture campaign.Successful email campaigns are a creative endeavor. Navigating a prospect through the buying journey requires finesse. Oft...

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The Rise of Influencer Marketing in B2B Technology THE RISE OF INFLUENCER MARKETING IN B2B TECHNOLOGY

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Learn from 10 industry experts as they expose common challenges and solutions for B2B influencer marketing in this white paper, coauthored by Mark Schaefer and Evy Wilkins.Influencer marketing is becoming an increasingly important business strategy. ...

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THE CMO THE CMO'S GUIDE TO ACCOUNT-BASED ADVERTISING

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If you’re like me, and many of our fellow B2B marketers, you’re facing increasingly well informed—and globally mobile—buyers. And you’re probably grappling with the need to run a global marketing operation that connects ...

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Your buyers now expect personalized content tailored for companies just like theirs.  Unfortunately it's getting harder and harder to deliver what buyers want, because they are staying anonymous longer than ever before.So companies like you ...

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Nurture Marketing Best Practices WhitePaper NURTURE MARKETING BEST PRACTICES WHITEPAPER

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Sound complicated? Never fear! Our WhitePaper, Nurture Marketing: Plant a Seed to Warm your Leads to review some of the best practices that go along with building a nurture marketing strategy. We’ve also outlined the 6 basic nurture campaigns y...

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The Chaos of Buying in Industrial Manufacturing THE CHAOS OF BUYING IN INDUSTRIAL MANUFACTURING

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In this white paper, we will look at the challenges facing B2B marketers in manufacturing industries and show you how to turn them into opportunities to add value. We will get into the nuts and bolts of ABM and offer you the keys to success.In respon...

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The Payoffs Of End To End Personalization In B2B Marketing THE PAYOFFS OF END TO END PERSONALIZATION IN B2B MARKETING

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The Payoffs Of End-To-End Personalization presents examples of how different B2B organizations are supporting strategic initiatives via personalization tools and tactics. This white paper is designed to provide:Fill out the form to learn how you can ...

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How To Prepare Contact & Account Data For An Account-Based Marketing Strategy HOW TO PREPARE CONTACT & ACCOUNT DATA FOR AN ACCOUNT-BASED MARKETING STRATEGY

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Among B2B communities, 2016 brought upon several new concepts, trends and technologies, but perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy. But before you jump on the ABM bandwagon, y...

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Introduction to Integrated Marketing: Lead Nurturing INTRODUCTION TO INTEGRATED MARKETING: LEAD NURTURING

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Lead nurturing is the process B2B marketers use to build relationships with these prospects – even when they’re not yet ready to buy – in order to win their business when they are ready to buy. Your job as a marketer is to give thes...

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The Guide To SMB Success In Lead Generation THE GUIDE TO SMB SUCCESS IN LEAD GENERATION

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For all the hesitations around marketing automation systems, it’s encouraging to know that marketers are well along in their adoption of lead-generation practices. According to a study by BtoB magazine entitled “2013 Lead Generation: Opti...

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12 Step Guide to Planning Your First Inbound Marketing Campaign 12 STEP GUIDE TO PLANNING YOUR FIRST INBOUND MARKETING CAMPAIGN

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This eBook will provide a simple, easily-digestible guide to the individual aspects you need to consider and address when looking to deploy an Inbound Marketing campaign.We explore each step that needs to be completed before launching a successful ca...

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The Account-Based Marketing Consortium’s Definitive ABM Success Guide THE ACCOUNT-BASED MARKETING CONSORTIUM’S DEFINITIVE ABM SUCCESS GUIDE

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While it is well resolved that Account-Based Marketing is a desired approach for todays’ B2B marketer what is less resolved is a grounded understanding as to exactly what the practice is and how to do it in a way that will maximize results. Mor...

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B2B Market Segmentation Research Whitepaper B2B MARKET SEGMENTATION RESEARCH WHITEPAPER

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The target market for any B2B product or service is not one homogeneous mass. Rather, it can usually be divided into several distinct groups based on who they are, how they behave, what they want or what they think.The most common approach to segment...

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How To Solve The B2B Data Quality Crisis HOW TO SOLVE THE B2B DATA QUALITY CRISIS

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The challenges of data quality are widely recognized. They will only get worse as business data gets more complicated and businesses evolve more rapidly.The Network of Record is a continuously-updated database of company and contact informa...

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Go way Beyond Email to Nurture Target Accounts GO WAY BEYOND EMAIL TO NURTURE TARGET ACCOUNTS

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Account Based Retargeting, or retargeting your target accounts, is perfectly aligned with such a strategy because personalized advertising allows you to only reach out to your most important customers and prospects. Limiting your banners’ expos...

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Great Email Campaigns Start with Great Audiences GREAT EMAIL CAMPAIGNS START WITH GREAT AUDIENCES

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Email marketing drives more conversions than any other marketing channel – including social and search (Monetate). Because this channel is so widely used, ensuring your campaign is optimized is crucial. Your campaign is only as good as the data...

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The KPIs of Account-Based Marketing THE KPIS OF ACCOUNT-BASED MARKETING

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By concentrating sales and marketing resources on a list of target accounts, ABM significantly changes the way you evaluate the performance of your B2B marketing. It’s no longer enough to have a purely quantitative approach aimed at booking the...

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The Art Science Of Inbound Marketing Strategy THE ART SCIENCE OF INBOUND MARKETING STRATEGY

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The Madison Avenue business model is broken: Your business can no longer pay its way to the top or gain the attention of your prospects through interruptive advertising. Buyer behavior has shifted and you need a new strategy.It’s time to be rem...

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The Complete Approach To Lead Generation THE COMPLETE APPROACH TO LEAD GENERATION

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A Nurture HQ report indicates that generating high-quality, sales-ready leads remains one of their top three priorities for 60% marketers and their highest priority for 26% marketers. Lead generation remains the most important objective for any marke...

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Inbound marketing 101: build a successful strategy INBOUND MARKETING 101: BUILD A SUCCESSFUL STRATEGY

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About a decade ago, buyers realized they could choose their own adventure when it came time to research and discover the products and services they became interested in. Rather than rely on vendors for information, buyers turned to the Internet and c...

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Making the Most of Inbound Marketing Efforts MAKING THE MOST OF INBOUND MARKETING EFFORTS

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Inbound marketing needs a strong marketing automation platform behind it to drive success. Otherwise, you’ll feed your funnel with premature leads who go stale without a strong nurture program in place. This guide explains the role marketing au...

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Account Selection Is Key For Account Based Marketing ACCOUNT SELECTION IS KEY FOR ACCOUNT BASED MARKETING

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Account Based Remarketing allows you to extend your sales funnel by identifying the decision makers from the companies that are currently considering or researching your brand, enabling precise targeting for your brand’s ads and messaging to th...

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Successful Retargeting In Account Based Retargeting SUCCESSFUL RETARGETING IN ACCOUNT BASED RETARGETING

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In the constantly developing world of marketing, and further to that, digital marketing, retargeting or remarketing tactics have become one of the most popular and effective way for brands to continue to expose themselves to those website visitors wh...

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Before You Activate Account Based Remarketing BEFORE YOU ACTIVATE ACCOUNT BASED REMARKETING

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Before you can begin to implement any form of Account Based Remarketing strategy, you will first need to draw prospects to your brand’s site or landing page in order for ABR to be able to identify their companies, and decision makers for accura...

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Account Based Remarketing: An Introduction ACCOUNT BASED REMARKETING: AN INTRODUCTION

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Gaining B2B leads has become an increasingly data-driven approach, and some would say that it is almost an exact science. With the introduction and development of inbound and outbound marketing, content and social media marketing, marketing automatio...

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Creating an Inbound Marketing Strategy CREATING AN INBOUND MARKETING STRATEGY

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Creating a winning inbound marketing strategy can attract the attention of customers and prospects, giving you the opportunity to build powerful customer relationships. There are several tools to help you do this effectively but it can be difficult t...

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Turn Your Website Into a Lead Generation Machine TURN YOUR WEBSITE INTO A LEAD GENERATION MACHINE

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Over 82% of all product research begins with a web search. As buyers increasingly turned to the web to educate themselves, a company's website has become their single most important asset to catch attention and generate interest — and gener...

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Embedding Predictive Analytics in Account Based Marketing EMBEDDING PREDICTIVE ANALYTICS IN ACCOUNT BASED MARKETING

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Many account based marketers rely on predictive analytics vendors for data and models to pick target accounts and find the best prospects within the target account list. Indeed, those uses can easily justify the full cost of a predictive analytics sy...

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Target Account Marketing:Delivering on the Promise of Account-Based Marketing TARGET ACCOUNT MARKETING:DELIVERING ON THE PROMISE OF ACCOUNT-BASED MARKETING

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The rise of digital content on the internet changed the B2B buying process dramatically, which affects B2B marketers in two, critical ways:It has created Buyer 2.0 a more agile, informed business buyer with ready-access to online information about ve...

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What Counts in Audience Targeting WHAT COUNTS IN AUDIENCE TARGETING

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As a professional marketer, you understand that most campaigns have unique goals, especially when it comes to defining target audiences. And when it comes to online audience building, three objectives need to be realized for every campaign:In this pa...

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Make Online Account-Based Advertising Work for Your Organization MAKE ONLINE ACCOUNT-BASED ADVERTISING WORK FOR YOUR ORGANIZATION

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When Account-Based Marketing (ABM) is implemented correctly, marketers achieve better ROI and realize the benefits of a carefully executed strategy. In this paper, we identify and discuss the methodology behind ABM and how advanced IP targeting techn...

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A Guide to ABM Success Metrics A GUIDE TO ABM SUCCESS METRICS

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We at Full Circle Insights wanted to provide a resource to help you create the foundations for measuring your ABM strategy effectiveness. In this brief reference guide, we provide you with tips and key metrics for measuring and evaluating your ABM ef...

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6 Steps To Optimizing Your ABM Contact Data 6 STEPS TO OPTIMIZING YOUR ABM CONTACT DATA

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You’ve done the heavy lifting to educate your company stakeholders on the benefits of accountbased marketing and how it will drive measurable revenue for your organization. Everyone involved in the buying cycle — including sales, marketin...

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Small Business Guide to Generating Leads on a Budget SMALL BUSINESS GUIDE TO GENERATING LEADS ON A BUDGET

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As a small business or startup, you’re going to have fewer resources than your larger competitors, so it’s important to keep initial costs low and maximize returns. Finding the balance between building a professional brand and keeping lea...

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How to develop an account based marketing strategy HOW TO DEVELOP AN ACCOUNT BASED MARKETING STRATEGY

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Just like any other strategy, Account-Based Marketing (ABM) requires careful planning and documentation in order to get buy-in from stakeholders and to make sure everyone's on the same page.In this whitepaper, we'll show you:
- Th...

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The Inbound Marketing Roadmap: 7 Steps to Inbound Success THE INBOUND MARKETING ROADMAP: 7 STEPS TO INBOUND SUCCESS

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Having a tough time attracting qualified traffic to your website? Are you puzzled when reviewing your site’s analytics, wondering why visitors aren’t converting into valuable leads and, more importantly, loyal customers?It might be time t...

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ACCOUNT BASED MARKETING The Future Is Here ACCOUNT BASED MARKETING THE FUTURE IS HERE

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For generations, marketers have been used to generic and automated work flows. However, such marketing brings inherent hindrances in connecting with clients. The world of marketing has to keep pace with the changing face of client needs. Connecting w...

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How to Improve Your Account-Based Marketing HOW TO IMPROVE YOUR ACCOUNT-BASED MARKETING

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Account-Based Marketing - also known as ABM - is a highly targeted marketing strategy that focuses on individual accounts and their special needs. Marketers can tailor content offers to these accounts, boosting all key performance indicators. Accordi...

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2017 State of B2B Marketing Content Consumption and Demand Report 2017 STATE OF B2B MARKETING CONTENT CONSUMPTION AND DEMAND REPORT

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Content marketers and demand generation teams are being challenged even more this year. They are faced with more aggressive goals, steeper competition, and having to keep pace with the constant evolution of the MarTech Stack to achieve success. Just ...

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HOW TO GET STARTED WITH ACCOUNT BASED MARKETING HOW TO GET STARTED WITH ACCOUNT BASED MARKETING

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With solid ABM, you can pursue in market leads with the appropriate content they need to do their jobs better. This allows you to nurture prospects before you even know who they are. Plus, you get a competitive advantage that saves time and money. In...

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WHAT IS ABM & WHY DO YOU NEED IT? WHAT IS ABM & WHY DO YOU NEED IT?

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You’ve heard all the buzz in the B2B community, and you may find yourself wondering, “What is ABM, anyway?”. This White Paper will explain exactly what Account Based Marketing is and why it is essential to your marketing strategy. Y...

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IS FACEBOOK ADVERTISING RIGHT FOR MY SMALL BUSINESS? IS FACEBOOK ADVERTISING RIGHT FOR MY SMALL BUSINESS?

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Facebook’s newsfeed used to function like an RSS feed - users would see all content that was published in real-time. During this time, it was extremely easy for a business to receive organic reach and engagement. This all changed, however, once...

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Audience Targeting in SharePoint AUDIENCE TARGETING IN SHAREPOINT

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Audience targeting is the means of identifyingappropriate content SharePoint that is relevant to a certain group of users.For example, a large retail outlet has many stores across the world. Each store has regional offers and products that may not be...

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A new approach to customer segmentation A NEW APPROACH TO CUSTOMER SEGMENTATION

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This paper highlights the benefits of using segmentation to really understand your customers, namely through the use of Experian Audience View, a state of the art customer segmentation tool. You will discover the key benefits of Experian Audience Vie...

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An Early Market EV Whitepaper from ABM for Facility Managers AN EARLY MARKET EV WHITEPAPER FROM ABM FOR FACILITY MANAGERS

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With the exception of traditional fleet management, the Facility Management industry historically had little overlap with what’s happening in the Automotive or Transportation sectors. But things are changing  Fast. The new generation of El...

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A privacy-aware framework for targeted advertising A PRIVACY-AWARE FRAMEWORK FOR TARGETED ADVERTISING

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Online advertising provides financial support for a large portion of today’s Internet ecosystem, and is displayed in a variety of forms embedded in web sites, emails, videos and so on. As the effectiveness of advertising largely depends on the ...

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Facebook Advertising Performance Benchmarks & Insights FACEBOOK ADVERTISING PERFORMANCE BENCHMARKS & INSIGHTS

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Facebook advertising is predicted to hit US$4 billion this year, which is twice the volume of 2010 spending according to eMarketer. While brands are rapidly investing in the space, they lack comparative experience to assess how well their campaigns a...

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Social Media Marketing The Art of Conversational Sales SOCIAL MEDIA MARKETING THE ART OF CONVERSATIONAL SALES

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Social Media Marketing is the hottest new marketing concept and every business owner wants to know how social media can generate value for their business. This whitepaper provides you an outline for developing and managing a successful Social Media M...

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Social Media Marketing in Education SOCIAL MEDIA MARKETING IN EDUCATION

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This white paper and survey on Social Media Marketing in Education is cosponsored by the Education Division of the Software & Information Industry Association (SIIA), edWeb.net, and MCH Strategic Data. The paper provides an overview of some of th...

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TO ALIGN YOUR SEO AND CONTENT MARKETING EFFORTS TO ALIGN YOUR SEO AND CONTENT MARKETING EFFORTS

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SEO and Content Marketing. Where does one begin and the other end? Does one have to end for the other to begin? Once your SEO technical issues are resolved and you’ve optimized your existing site, you don’t then fix the same issues and pa...

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CONTENT MARKETING for MINISTRIES CONTENT MARKETING FOR MINISTRIES

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According to the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience with the objec...

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Calculating Your Social Media Marketing Return on Investment CALCULATING YOUR SOCIAL MEDIA MARKETING RETURN ON INVESTMENT

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You have started your social media marketing. You are posting to Twitter and Facebook and interacting with your fans and followers. You feel like things are going well, but you are unsure how to determine the ROI and impact of your social media effor...

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The Power of Social Media in Marketing THE POWER OF SOCIAL MEDIA IN MARKETING

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This whitepaper is set to understand how marketers are using social media to promote and grow their business. If you are among the ones who are on a mission to explore the unending opportunities in social media marketing (SMM), there's a heck of ...

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Added Value: Facebook Advertising Boosts Paid Search Performance ADDED VALUE: FACEBOOK ADVERTISING BOOSTS PAID SEARCH PERFORMANCE

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As digital marketing begins its next evolutionary step, most advertisers are seeking clarity to one very important question: “How do my marketing efforts work together to influence my target audience and convert into high-value customers?&rdquo...

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Facebook Marketing Throughout the Years FACEBOOK MARKETING THROUGHOUT THE YEARS

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From its early days, Facebook showed great promise to marketers. However, between its inception in 2004 and now, Facebook advertising has changed. For some, it has shifted from being every marketer’s dream to, quite frankly, a lost cause. As Ad...

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When Marketing Through Social Media, Legal Risks Can Go Viral WHEN MARKETING THROUGH SOCIAL MEDIA, LEGAL RISKS CAN GO VIRAL

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The exponential rise in popularity of social networking websites and other social media outlets such as Facebook, Twitter, LinkedIn, and individual blogs, is due in large part to their viral nature. Social networking sites are essentially self-promot...

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12 Awesome Facebook Marketing Campaigns 12 AWESOME FACEBOOK MARKETING CAMPAIGNS

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Many businesses are wondering what they’re really getting from the time they spend marketing on Facebook and, more importantly, how they can turn their hard-earned fans into customers. That’s why at Constant Contact, we created a tool spe...

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Inbound Marketing  Attract, Convert and Delight INBOUND MARKETING ATTRACT, CONVERT AND DELIGHT

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Inbound marketing starts with blogging. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questio...

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Grow Your Business with Inbound Marketing GROW YOUR BUSINESS WITH INBOUND MARKETING

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The reality is you likely work hard for every customer you get to that point of the sale. But what if that hard work really involved laying the ground work so that over time, those customers really do fall into your lap? With inbound marketing, you c...

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7 Tips for Creating Great Facebook Advertising 7 TIPS FOR CREATING GREAT FACEBOOK ADVERTISING

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Facebook advertising  it’s tricky business. From choosing the correct campaign, targeting the right demographic and setting a budget, there’s a lot to deal with. This white paper intends to take you through creating the perfect Faceb...

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The Definitive Facebook Advertising Playbook:The 4 Key Trends and 12 Strategies THE DEFINITIVE FACEBOOK ADVERTISING PLAYBOOK:THE 4 KEY TRENDS AND 12 STRATEGIES

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Facebook has built the largest, most highly-engaged audience on earth, with a significant percentage of the world’s population logging on daily. Consider the numbers; Facebook boasts over 1.19 billion monthly active users and continues to add m...

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Finding Your Audience Through Market Segmentation FINDING YOUR AUDIENCE THROUGH MARKET SEGMENTATION

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For many in the artistic community, marketing is a nine-letter dirty word. To some artists, marketing seems to represent the ultimate compromise of their creative principles. Marketing, they believe, means pandering to the tastes of the audience, rat...

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Lead Nurturing Marketing for the Complex Sale LEAD NURTURING MARKETING FOR THE COMPLEX SALE

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Mindset conversation, not campaigns . Sales and Marketing act as one team . Clearly defined Ideal Customer Profile, Universal Lead Definition, Effective lead management process. Database treated as a valued asset Strategy, be a trusted advisor. They ...

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Grow Your Business with Nurture Marketing GROW YOUR BUSINESS WITH NURTURE MARKETING

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Nurture marketing. Lead nurturing. Drip marketing. You’ve heard the buzzwords, but what exactly are nurture programs, and  more importantly how can they benefit your business? In its simplest form, nurture or “drip” marketing i...

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LINKEDIN CONTENT MARKETING TACTICAL PLAN LINKEDIN CONTENT MARKETING TACTICAL PLAN

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Each of the following 5 features play a pivotal role in how we’re meeting your specific content marketing objectives on LinkedIn from brand awareness, relationship building to generating higher quality leads. Take a quick deep dive into each an...

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Brand  Targeted  advertising and digital BRAND TARGETED ADVERTISING AND DIGITAL

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New media advertising offers multiple opportunities and benefits that traditional media do not; it is the ability to target audiences precisely and accountability through measurement that we are most concerned with in this white paper. Yet despite it...

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Programmatic AudienceTargeting & Development Around the World PROGRAMMATIC AUDIENCETARGETING & DEVELOPMENT AROUND THE WORLD

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Humor sometimes has a hard time cutting through language and cultural barriers. But it’s no joke how the proliferation of data and technology is reshaping the media business. Publishers are looking to build audiences defined by specific interes...

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Account-Based Marketing: Fundamentals Every B2B Marketer Must Know ACCOUNT-BASED MARKETING: FUNDAMENTALS EVERY B2B MARKETER MUST KNOW

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While there are a number of ways you can build out your ABM strategy, the basic tenants are quite simple and can be implemented into your organization right away. You can approach ABM from a high-level perspective broadly identifying companies you&rs...

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The Definitive Guide - Account Based Marketing THE DEFINITIVE GUIDE - ACCOUNT BASED MARKETING

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Account-based marketing is essentially, a marketing technique borne out of necessity. It is primarily used by B2B companies to maximise their marketing efforts with their existing customer base and is a technique that has continuously proven to be ex...

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ACCOUNT-BASED MARKETING: TACTICS & TECHNOLOGY ACCOUNT-BASED MARKETING: TACTICS & TECHNOLOGY

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Account-Based Marketing (ABM) isn’t a "hot new trend." In fact, it’s been around for a while. What is new, however, is that marketing technology has finally caught up, and we can now more effectively enable and enhance ABM tacti...

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The Evolution of Social Media Marketing: 9 trends to know now THE EVOLUTION OF SOCIAL MEDIA MARKETING: 9 TRENDS TO KNOW NOW

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Marketing has always been about the big ideas and social media should be, too. Social, like any medium, should be anchored in the big ideas of your brand and business goals. And it needs to be just as compelling. Ultimately, brands need to treat soci...

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Location-Based Social Networking Marketing White Paper LOCATION-BASED SOCIAL NETWORKING MARKETING WHITE PAPER

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The power of word of mouth marketing has been the fuel behind successful businesses for decades. Long before Twitter and Facebook, a great business experience would turn a new customer into a happy customer and create a brand ambassador who shared th...

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SOCIAL MEDIA FOR B2B MARKETING SOCIAL MEDIA FOR B2B MARKETING

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Welcome to the world of Social Media. Where conversations, interactions and consumer-generated content get mashed up into a heady mix that's potentially marketing elixir. Remember the days when we heard of new brands and products through either w...

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SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

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Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends, show why it's important, and then help you understand how to use it in your business. In additio...

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Drive More Revenue with LinkedIn Advertising DRIVE MORE REVENUE WITH LINKEDIN ADVERTISING

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LinkedIn ads are ideal for business-to-business companies because they are known to yield high- quality leads. If you’re a business-to-consumer brand or are interested in increasing brand awareness, you may find that using an alternative advert...

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LinkedIn Advertising Whitepaper LINKEDIN ADVERTISING WHITEPAPER

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With LinkedIn getting more influential by the minute, you most likely have a LinkedIn Profile and Company Page by now. So what’s next? How can you leverage this social media site to generate awareness, deepen customer relationships, and drive q...

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2016 Demand Generation Survey 2016 DEMAND GENERATION SURVEY

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Marketers are continuing to struggle with a variety of obstacles that are preventing them from reaching their demand generation goals. The most significant obstacle for the majority of enterprise marketers (25.2%) remains limited resources, however, ...

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Whitepaper Integrating Outbound Demand Generation WHITEPAPER INTEGRATING OUTBOUND DEMAND GENERATION

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The challenge (and opportunity) exists when you and your marketing colleagues rely on third-party data sources (media partners, events, webinar vendors, etc.) to generate the all-important prospects that feed your Marketo-driven processes. Marketing ...

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CONTENT MARKETING STRATEGY FOR EXECUTIVES CONTENT MARKETING STRATEGY FOR EXECUTIVES

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One of my favorite movies of all time is Major League. It’s the story of the woeful Cleveland Indians baseball team making it to the playoffs against all odds. At one point in the movie, Indians manager Lou Brown says to his team, “The lo...

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Social media & B2B Marketing  New opportunities SOCIAL MEDIA & B2B MARKETING NEW OPPORTUNITIES

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While social media is widely regarded as a B2C marketing concern, its role within B2B is increasingly central. According to IAB UK B2B study from Aug 2011, 80% of B2B marketers are using social media tactics (up from 30% in 2009) and more importantly...

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ADVANCED LEAD NURTURING: THE NINE ESSENTIAL
NURTURES EVERY BUSINESS SHOULD USE ADVANCED LEAD NURTURING: THE NINE ESSENTIAL NURTURES EVERY BUSINESS SHOULD USE

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Lead nurturing is the process of building engagement through an ongoing, value-based dialogue with qualified suspects, leads and existing clients. This exchange of information benefits both parties, the marketer and audience. For example, an organiza...

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FACEBOOK ADVERTISING 101 FACEBOOK ADVERTISING 101

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Social media advertising has become the norm, having outpaced paid search by a whopping 82 percent in growth on a quarter-to-quarter basis. With Facebook ads, companies can get their sites, content and offers in front of a wider audience, thus increa...

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An introduction to lead nurturing AN INTRODUCTION TO LEAD NURTURING

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“Lead Nurturing” sometimes goes by other names: marketing automation, drip marketing, auto-responders, etc. Simply put, lead nurturing is a system that allows you to send an automated series of emails to an early stage lead in order to pr...

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The Lead-Nurturing Payoff For The Tech Industry THE LEAD-NURTURING PAYOFF FOR THE TECH INDUSTRY

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LEAD NURTURING CLOSES AN EXPANDING GAP IN THE TECH BUYER ENGAGEMENT Digital interaction models have fundamentally changed how B2B buyers research and buy technology solutions. Today’s empowered customers kick-start their buying journey on the W...

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The Science of Enterprise Lead Nurturing THE SCIENCE OF ENTERPRISE LEAD NURTURING

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The Science of Enterprise Lead Nurturing was developed with a goal of informing marketers about best practices for connecting with savvy consumers. We’ve curated statistics, case studies, and thoughts from the brightest thought leaders in the i...

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Native Advertising and Content Marketing NATIVE ADVERTISING AND CONTENT MARKETING

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There are many different elements that can come into play in native advertising and content marketing which can be challenging. This white paper aims to provide insights into how native advertising can build better advertising experiences for consume...

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THE AZALEAD ABM PLATFORM 57% 95% THE AZALEAD ABM PLATFORM 57% 95%

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Azalead tracks account behaviour even if they never fill in a web form. Our sensors capture account engagement data across all digital customer contact points, including website, emails and ads, so that everything you do is based on your understandin...

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THE 2017 GUIDE TO B2B ACCOUNT-BASED TARGETING THE 2017 GUIDE TO B2B ACCOUNT-BASED TARGETING

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For many years, companies have been using sales segmentation to narrow down lists of accounts into categories who are likely to become prospects or customers. But just looking at high-level data like company size, industry, or geographic region is on...

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White Paper - Credibility - Nurture Marketing WHITE PAPER - CREDIBILITY - NURTURE MARKETING

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Effective marketing involves much more than overpriced ads and flashy design. There is one important element that is so behind-the-scenes many companies overlook it completely. We’re talking about the credibility factor. This white paper by the...

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LEAD  NURTURING MARKETING STRATEGY LEAD NURTURING MARKETING STRATEGY

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Lead Nurturing is a process of developing a relationship with prospects from the moment they show signs of interest in a seller’s product. In e-commerce, the first point of contact is the company’s website. The interest of the prospect is...

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The Science of Social Media Advertising THE SCIENCE OF SOCIAL MEDIA ADVERTISING

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Advances in digital marketing offer unprecedented opportunities to target consumers in increasingly personalized ways. This type of targeting enables advertisers to leverage their existing customer relationship management (CRM) databases to find pote...

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Convert Inbound Lead Generation into Better Sales Performance CONVERT INBOUND LEAD GENERATION INTO BETTER SALES PERFORMANCE

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This white paper is for sales and marketing leaders interested in improving their lead-generation capability and converting more leads into customers as they pursue the early market. In it, we explain why traditional lead development methods no longe...

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Lead Generation LEAD GENERATION

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Lead generation campaign objectives will differ depending on the timescale and the type of leads being generated. For highly filtered real-time campaigns the main objective is to convert as many customers into a sale in the shortest possible timefram...

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Best Practices in Improving Lead Generation BEST PRACTICES IN IMPROVING LEAD GENERATION

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The most successful B2B lead generation campaigns carried out by our customers in the last two years show that by adopting a number of non-complex best practices, lead generation can be significantly improved. Some customers have more than doubled th...

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The Quick Guide to Account-Based Marketing THE QUICK GUIDE TO ACCOUNT-BASED MARKETING

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The first step in account-based marketing is to identify your ideal accounts and develop a list of your ideal targets. These are generally the companies with the highest sales potential and those who are the best fit for your products and services. T...

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THE ACCOUNT-BASED EVERYTHING FRAMEWORK THE ACCOUNT-BASED EVERYTHING FRAMEWORK

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In recent years, B2B marketers have become aware of the shortcomings of volume-based, lead-centric demand generation. While these programs have delivered high quantities of leads to sales teams, typically only 10-20% of those leads generated are from...

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Delivering on the Promise of Account-Based Marketing DELIVERING ON THE PROMISE OF ACCOUNT-BASED MARKETING

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Account-based marketing (ABM) is the first step toward sales and marketing alignment. It’s a set of principles that range from trying to engage large, named customers at a deeper level to pursuing new, high-value accounts that share similar siz...

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Improve Your Account-Based Marketing With Content Personalization IMPROVE YOUR ACCOUNT-BASED MARKETING WITH CONTENT PERSONALIZATION

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Account-Based Marketing - also known as ABM - is a highly targeted marketing strategy that focuses on individual accounts and their special needs. Marketers can tailor content offers to these accounts, boosting all key performance indicators. Accordi...

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Lead Generation, Management & Performance LEAD GENERATION, MANAGEMENT & PERFORMANCE

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Leads are important to any business. They signify opportunities for new business or to cross-sell and upsell products to existing or former customers. Given the importance of Leads to generating new or incremental business to an organization, it is i...

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Using an Integrated Demand Generation Strategy to Drive Business Growth USING AN INTEGRATED DEMAND GENERATION STRATEGY TO DRIVE BUSINESS GROWTH

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We recently brought marketing, demand generation and sales professionals together in the first Norwest Venture Partners Demand Generation Summit. This white paper is distilled from the lessons learned at the summit, and offers a guide for developing ...

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Top 10 B-to-B Lead Generation Marketing Mistakes TOP 10 B-TO-B LEAD GENERATION MARKETING MISTAKES

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You ran an amazingly successful lead generation campaign and hundreds of prospects inquired about your offerings. Now you have to sort through, qualify and score all those inquiries before the best 10%-20% can be handed over to the sales department. ...

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Inbound Marketing White Paper INBOUND MARKETING WHITE PAPER

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Inbound marketing is not just about lead generation and revenue growth. It’s also about goal setting and continuous improvement of the sales process and marketing optimization. The speed by which a company wants to get to their goal drives the ...

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The Business Case for Integrated Demand Generation THE BUSINESS CASE FOR INTEGRATED DEMAND GENERATION

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This has led to the rise of the integrated demand generation platform a system of record for planning, executing and measuring multi-channel campaigns. With this solution, marketers are not just communicating to prospects. They are closely monitoring...

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Audience Targeting White Paper AUDIENCE TARGETING WHITE PAPER

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Options for location-based mobile audiences have expanded far beyond the simple geo-fence campaign, and offer both sophisticated targeting options and insights on reaching the consumer on their mobile device with the right message at the right time. ...

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Nine Strategies for B2B’s Greatest Lead Generation Content Tool NINE STRATEGIES FOR B2B’S GREATEST LEAD GENERATION CONTENT TOOL

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For most business-to-business marketers, there is no more reliable, powerful, and anticipated content type in 2010 than the white paper. Unless what you’re marketing is utterly beyond differentiation – a commodity among commodities &ndash...

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Ten Strategies for Lead Generation Using White Papers TEN STRATEGIES FOR LEAD GENERATION USING WHITE PAPERS

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White papers are the primary driver of successful lead generation. Studies have shown that white papers are the information source that business leads seek. For example, Eccolo Media surveyed 500 IT professionals on the influence of marketing communi...

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The AdRoll Guide to Account-Based Marketing THE ADROLL GUIDE TO ACCOUNT-BASED MARKETING

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Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can ...

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A PRACTICAL GUIDE TO CONTENT MIGRATION A PRACTICAL GUIDE TO CONTENT MIGRATION

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Content seems to have the unique ability to sabotage digital projects like nothing else and send timelines completely off the rails. the only solution is to plan ahead and take a practical approach. Whether we’re creating the content with our c...

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THE 2016 GUIDE TO B2B ACCOUNT-BASED TARGETING THE 2016 GUIDE TO B2B ACCOUNT-BASED TARGETING

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For many years, companies have been using sales segmentation to narrow down lists of accounts into categories who are likely to become prospects or customers. But just looking at high-level data like company size, industry, or geographic region is on...

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Account-Based Marketing 101 ACCOUNT-BASED MARKETING 101

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The Account-Based Marketing approach practices traditional and reliable B2B principles but targets company accounts rather than individual sales leads. successful B2B marketing It recognizes that is about speaking to a collective business or departme...

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HOW TO IMPROVE A LEAD GENERATION CAMPAIGN HOW TO IMPROVE A LEAD GENERATION CAMPAIGN

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Wouldn’t it be great if you could talk to the world’s best B2B marketers and ask them to share their secrets on how they drive tens of thousands – or even hundreds of thousands – of visitors to their websites each month? Good ...

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Inbound Marketing Effectiveness Report INBOUND MARKETING EFFECTIVENESS REPORT

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Are inbound marketing tactics alone adequate to grow a business? This study’s goal was to find out. There is no shortage of research and opinion about the efficacy of inbound marketing. Inbound marketing activities are designed to attract a pro...

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Right Person, Right Message, Right Time RIGHT PERSON, RIGHT MESSAGE, RIGHT TIME

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Content marketing is on the rise, and companies that invest in content creation generate 67% more leads than their competitors. Planning and generating quality content that closes deals is no easy feat, so we've developed a workbook to walk you t...

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10 WAYS TO NURTURE THE BUYER’S JOURNEY 10 WAYS TO NURTURE THE BUYER’S JOURNEY

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Your buyers have a long road to travel, beginning with awareness of their own need and ending with the acquisition of a product or service to address that need. For the B2B buyer, this journey has always been painfully slow, typically lasting from th...

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Lead Generation and Management for SMB Sales & Marketing LEAD GENERATION AND MANAGEMENT FOR SMB SALES & MARKETING

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This week’s round-up comes just 3 days before #FlipMyFunnel hits San Francisco for our sold out account-based marketing (ABM) and sales roadshow! We are excited to challenge the status quo of B2B Marketing and this week’s round-up shows i...

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The Clear & Complete Guide to Account Based Sales Development THE CLEAR & COMPLETE GUIDE TO ACCOUNT BASED SALES DEVELOPMENT

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It’s all coming together right now, as you’re reading this sentence – a perfect storm of innovation that’s giving enlightened companies an unprecedented degree of control over their own fortunes (and an unfair advantage in the...

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DOES “PERSONALIZED MARKETING” REALLY MEAN? DOES “PERSONALIZED MARKETING” REALLY MEAN?

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These days, there are a lot of companies buzzing about personalized marketing. In fact, a recent survey conducted by Ad Perceptions and Conversant highlighted that 73% of agency and brand-side marketers agree that personalization represents the futur...

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Account Based Marketing Certification Program ACCOUNT BASED MARKETING CERTIFICATION PROGRAM

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Success with ABM requires a complex blend of leadership capability, business acumen and marketing skills. When you invest in account based marketing, the shortage of marketing professionals with ABM experience is one of the biggest challenges you fac...

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Account Based Marketing and ROI: Building the Case for Investment ACCOUNT BASED MARKETING AND ROI: BUILDING THE CASE FOR INVESTMENT

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ABM is big and getting bigger On average, among B2B IT services companies, 15% of the marketing budget is spent on ABM. And of the companies who have ABM initiatives, over seven in ten say that they plan to spend more (and nobody is planning to spend...

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INBOUND ISN’T ENOUGH INBOUND ISN’T ENOUGH

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At its core, inbound marketing is about attracting the likeliest customers and enticing them to come to you. Inbound marketing is commonly referred to as a pull marketing model because you are using tactics and great content to pull the attention of ...

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30 Greatest saas Lead Generation Tips, Tricks & ideas 30 GREATEST SAAS LEAD GENERATION TIPS, TRICKS & IDEAS

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Before we dive into the 30 tips, we should first cover the mechanics of lead generation. The best lead generation campaigns contain most, if not all, of these components. From a tactical perspective, a marketer needs four crucial elements to make inb...

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The Content Marketing Handbook THE CONTENT MARKETING HANDBOOK

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The majority of marketing takes place via media platforms that are not owned by brands. Brandsessentially ‘rent’ a space on the media platform via advertising, public relations or sponsorship. Brands therefore have no control over the con...

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The 30 Greatest Lead Generation Tips, Tricks & ideas THE 30 GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS

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Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead...

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Inbound Marketing Cheat Sheet INBOUND MARKETING CHEAT SHEET

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Whether you’re a novice or seasoned inbound marketer, we have developed a quick cheat sheet that will help walk you through the different parts of your campaign. Use this sheet as a reference point as you build out your inbound marketing strate...

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REBOOT YOUR WEBSITE INTO A LEAD GENERATION MACHINE REBOOT YOUR WEBSITE INTO A LEAD GENERATION MACHINE

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Imagine your current website is outdated; the design isn’t up to your standards and you aren’t getting great traffic or a lot of conversions — or maybe you don’t know these numbers at all, so you can’t determine what&rsq...

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The ULTIMATE GUIDE to INBOUND MARKETING THE ULTIMATE GUIDE TO INBOUND MARKETING

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The inbound marketing methodology has quickly become an essential piece to marketing strategies across the globe. Inbound marketing is a unique and highly effective marketing method that leverages personalized content and focuses on attracting visito...

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The Definitive Guide to Lead Generation THE DEFINITIVE GUIDE TO LEAD GENERATION

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Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. In today’s complex marketing climate, lead generation has become a popular strategy to h...

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ABM: PREDICTIVE COMPANY TARGETING ROI ABM: PREDICTIVE COMPANY TARGETING ROI

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A large B2B lead generation company has an internal outbound call team fuelling their appointment setting and Highly Qualified Lead revenue lines. Recommended a predictive of companies (and locations) that are currently exhibiting intent on topics re...

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PREDICTIVE LEAD SCORING VS. MADISON LOGIC ABM PREDICTIVE LEAD SCORING VS. MADISON LOGIC ABM

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VMTurbo developed email marketing campaign and had their inbound sales team call Responders Provided a list of companies and locations that were surging in cloudas-a-service Research Provided a list of prioritized accounts based on predictive lead sc...

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INTENT DRIVEN ABM VS TRADITIONAL LEAD GEN INTENT DRIVEN ABM VS TRADITIONAL LEAD GEN

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A major cloud solutions provider asked several lead gen providers to generate leads from a list of 5,000 key accounts Identified 900 key accounts surging on key topics indicated by client: Cloud Management, Hadoop, Data Science Generated leads for al...

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INTENT DRIVEN LEAD GEN & DISPLAY CAMPAIGN INTENT DRIVEN LEAD GEN & DISPLAY CAMPAIGN

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Promoted Dell’s assets across our network to a targeted company list by layering our intent data to find the prospects at those companies consuming research related to Dell products Surging topics were used to optimize Dell’s content thro...

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Website Visitor Tracking: B2B Best Practice WEBSITE VISITOR TRACKING: B2B BEST PRACTICE

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Attracting new leads and nurturing them with the right content to push them down the funnel is a lot easier when you know what kinds of visitors are coming to your site. It’s also important to understand what type of content appeals to your tar...

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3 steps to sales and marketing alignment 3 STEPS TO SALES AND MARKETING ALIGNMENT

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Supportive Nurture Campaigns Marketing is busy, sales is busy, we're all busy. As you become comfortable with marketing automation, take the time to set up a series of email campaigns to aid sales reps in their lead nurture process. These campaig...

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