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ARCHIVED NEWS

180BYTWO LAUNCHES ECHO: B2B INTENT DATA AT THE COMPANY LOCATION LEVEL

Feb 22, 2019

180byTwo, the leader in B2B Audience Solutions announced the launch of eCHO, the industries first true cross channel location based B2B Intent solution. Powered by billions of Buying Intent Signals, Precise Location Intelligence, and advanced Artificial Intelligence (AI), this solution enables B2B a...

MARTECHSERIES
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http://ABM.report/news-article.aspx?ID=31443144

CALL FOR FEEDBACK ON ADVERTISING CODE OF PRACTICE SOCIAL MEDIA GUIDELINES

Feb 22, 2019

The objective of the Advertising Code of Practice Social Media Guidelines is to protect consumers by encouraging brands to exercise ethical constraints on paid social media campaigns. The guidelines were first introduced to the digital industry in October 2018, followed by a defined consultation per...

SCREENAFRICA
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http://ABM.report/news-article.aspx?ID=31453145

GLOBAL TARGETED ADVERTISING SOLUTIONS MARKET IS EXPECTING REVOLUTIONARY GROWTH IN 2019 AND COMING YEARS

Feb 22, 2019

These days, search advertising commands the entire online ad spending and its leadership position is expected to remain unchallenged in the coming years. Advertisers usually were incapable of precisely targeting and identifying potential customer segments for their promotions due to the broadcasting...

HONESTVERSION
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http://ABM.report/news-article.aspx?ID=31463146

ZEITLIN SOTHEBY’S INTERNATIONAL REALTY LAUNCHES COMPREHENSIVE ONLINE MARKETING STRATEGY WITH ADWERX ENTERPRISE AUTOMATED LISTINGS

Feb 22, 2019

Zeitlin Sotheby’s International Realty (Zeitlin SIR) is now running automated ads for its newly listed properties. The program is powered by the Adwerx Enterprise Automated Listing Advertising Program. Adwerx is the leader in providing easy and effective online ad campaigns for real estate. Th...

MARTECHSERIES
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http://ABM.report/news-article.aspx?ID=31473147

MARKETING EVOLUTION ANNOUNCES NEW INDUSTRY STANDARD FOR DATA QUALITY ASSURANCE

Feb 21, 2019

Marketing Evolution is the first marketing measurement solution to incorporate an extensive process for assessing and validating data quality into its standard product, from data arrival to ingestion and consumption, covering representativeness analysis and anomaly analysis. This capability speaks d...

MARTECHSERIES
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http://ABM.report/news-article.aspx?ID=31383138

DEMANDBASE TO RELEASE ACCOUNT-BASED MARKETING BOOK AT 6TH ANNUAL ABM INNOVATION SUMMIT

Feb 21, 2019

SAN FRANCISCO, Feb. 21, 2019 /PRNewswire Demandbase, the leader in Account-Based Marketing (ABM) today announced a soon to be released book on ABM by Demandbase executives, Chris Golec, Founder and CEO, Peter Isaacson, CMO, and Jessica Fewless, VP of ABM Strategy, which will launch at the ABM ...

PRNEWSWIRE
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http://ABM.report/news-article.aspx?ID=31393139

STUDY: NEARLY HALF OF SMB MARKETERS SAY AMAZON’S ALEXA HAS MORE MARKETING POTENTIAL THAN OTHER VOICE ASSISTANTS

Feb 21, 2019

Uberall, Inc., the location marketing solution for businesses competing to attract and win local brick-and-mortar customers, released a new study about how SMB (small- and medium-sized business) marketers feel about interactive voice technology. Interactive voice is the 2-way engagement that a consu...

MARTECHSERIES
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http://ABM.report/news-article.aspx?ID=31403140

ADOBE TARGET AND ADOBE SENSEI ADD NEW DIMENSIONS TO PERSONALIZATION IN OMNICHANNEL MARKETING

Feb 21, 2019

Adobe has announced that it has added enhanced capabilities to the Target platform for marketers to deliver hyper-personalization. Previously, Target’s customers have seen success with the platform in delivering great experiences to their target audience.Adobe’s Sensei, a proprietary Art...

MARTECHSERIES
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http://ABM.report/news-article.aspx?ID=31423142

DEMANDBASE TO RELEASE ACCOUNT-BASED MARKETING BOOK AT 6TH ANNUAL ABM INNOVATION SUMMIT

Feb 21, 2019

Demandbase, the leader in Account-Based Marketing (ABM) announced a soon to be released book on ABM by Demandbase executives, Chris Golec, Founder and CEO, Peter Isaacson, CMO, and Jessica Fewless, VP of ABM Strategy, which will launch at the ABM Innovation Summit. The book, titled Account-Based Mar...

MARTECHSERIES
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http://ABM.report/news-article.aspx?ID=31433143

UBERFLIP AND PFL PARTNER TO BRING USERS ABM DIRECT MAIL EXPERIENCES

Feb 21, 2019

Marketing automation solution PFL has recently announced its partnership with content experience platform Uberflip to create better email options for their respective users. As part of the deal, users can expect to benefit from direct mail and digital content destinations both of which enable market...

SOLUTIONS REVIEW
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http://ABM.report/news-article.aspx?ID=32113211

KICKFIRE’S IP ADDRESS INTELLIGENCE NOW ENHANCES ENGAGIO’S ACCOUNT BASED MARKETING PLATFORM

Feb 21, 2019

KickFire, the leader of IP address intelligence and company identification technology, announces its strategic technology partnership with Engagio, a leading provider of account-based software and solutions. This partnership enables Engagio customers to identify companies visiting their websites and...

MARTECH SERIES
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http://ABM.report/news-article.aspx?ID=32593259

DATA-DRIVEN AND AI-POWERED MARKETING IN 2019 AND BEYOND

Feb 20, 2019

The world of marketing has been shifting to a data-driven discipline for many years. Marketing Automation and Account-Based Marketing (ABM) have had a massive impact on how marketers implement strategies and have created a quantifiable approach to measuring marketing impact. For the most part, these...

MARTECHSERIES
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http://ABM.report/news-article.aspx?ID=31313131

TRENDING NEWS

GLOBAL ABM MARKET 2018 KEY PLAYERS – DEMANDBASE, INSIDEVIEW, MADISON LOGIC, MARKETO, RADIUS INTELLIGENCE, TECHTARGET, 6SENSE, ACT-ON SOFTWARE

Mar 22, 2019

Fior Markets launched a study titled “Global ABM Market by Account Type (One-To-One, One-To-Limited, One-To-Many), Component (Tools, Services), Deployment Model, Organization Size, Industry Vertical,Region” and Global Forecast 2018-2025. The global ABM market is expected to grow from USD...

TALKING POINTS TRIBUNE
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http://talkingpointstribune.com/2019/03/22/global-abm-market-2018-key-players-demandbase-insideview-madison-logic-marketo-radius-intelligence-techtarget-6sense-act-on-software/3287

INSTINCTIVE LAUNCHES ACCOUNT-BASED TV ADVERTISING TO HELP B2B BUSINESSES EXPAND THEIR REACH

Mar 21, 2019

Instinctive (https://instinctive.io), an account-based marketing (ABM) firm, today launched Account-Based TV, a new service designed to serve highly-targeted advertisements via connected TV devices. Using its ABM Platform as a foundation, Instinctive will work with clients to place ads through smart...

ONLINEVIDEO.NET
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http://www.onlinevideo.net/2019/03/instinctive-launches-account-based-tv-advertising-help-b2b-businesses-expand-reach/3282

NEW DATA FROM WALKER SANDS HIGHLIGHTS THE ESSENTIAL ROLE OF CONTENT FOR B2B SUCCESS

Mar 21, 2019

The B2B industry is undergoing a seismic shift as competition heats up and digital takes over. Content has emerged as a pivotal differentiator across B2B organizations and brands are recognizing its direct tie to business success. In fact, released today by Walker Sands, “The Future of B2B Con...

PRWEB
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https://www.prweb.com/releases/new_data_from_walker_sands_highlights_the_essential_role_of_content_for_b2b_success/prweb16184992.htm3284

REACHING THE ELUSIVE DIGITALLY-DRIVEN MILLENNIAL CONSUMER

Mar 21, 2019

Nielsen describes the millennial generation as today’s “most coveted consumer demographic from a marketer engagement perspective,” and brands and agencies are investing millions in digital advertising to reach them. Not only are millennials on pace to become the nation’s larg...

MARKETING LAND
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https://marketingland.com/reaching-the-elusive-digitally-driven-millennial-consumer-2587073288

SHOWPAD CPO PROMISES TO BRING BETTER COACHING AND A UNIFIED EXPERIENCE TO SALES MANAGERS

Mar 20, 2019

Showpad CPO Louis Jonckheere says the launch of the firm’s unified Sales Enablement Platformwill help one of the least-supported in the enterprise to offer “coaching at scale” with training tools, easier administration and more. The Chicago-based firm’s release comes only nin...

B2B NEWS NETWORK
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https://www.b2bnn.com/2019/03/showpad-cpo-sales-enablement-platform/3277

WHAT A YEAR’S WORTH OF PUBLISHER RESPONSES CAN TEACH YOU ABOUT DIGITAL PR

Mar 20, 2019

Most marketers agree that if you can get your content in front of the eyes of journalists at mainstream online publishers, it has a good chance of being shared widely across the internet. Journalists hold the power of the press, but getting their attention is more competitive than ever, with a nearl...

MARKETING LAND
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https://marketingland.com/what-a-years-worth-of-publisher-responses-can-teach-you-about-digital-pr-2586033280

CONTENT MARKETING MARKET IS LIKELY TO EXPERIENCE A TREMENDOUS GROWTH IN NEAR FUTURE

Mar 20, 2019

HTF MI recently introduced Content Marketing Market study with in-depth overview, describing about the Product / Industry Scope and elaborates market outlook and status to 2023. The market Study is segmented by key regions which is accelerating the marketization. At present, the market is developing...

GADGET247NEWS
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https://gadget247news.com/content-marketing-market-is-likely-to-experience-a-tremendous-growth-in-near-future/9388/3281

RELEASE NOTES: MARKETO ADDS COLLABORATION FEATURES FOR EMAIL, MAKES ACCOUNTAI TOOL AVAILABLE TO ALL USERS

Mar 20, 2019

Marketo’s product updates for the second quarter of 2019 include enhancements to its core platform along with the general availability of AccountAI. The company also outlined a number of updates to its Marketo Sky, Sales Engage and Bizible platforms that began rolling out during the first quar...

MARTECH TODAY
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https://martechtoday.com/release-notes-marketo-adds-collaboration-features-for-email-makes-accountai-tool-available-to-all-users-2319543283

ORACLE HELPS MARKETERS MAKE EVERY CUSTOMER FEEL SPECIAL

Mar 19, 2019

To help marketers create irresistible connected customer experiences, Oracle unveiled new data-driven features for Oracle Marketing Cloud. The innovations leverage rich behavioral insights from across channels to ensure every customer has a truly personalized experience. “Our daily lives now c...

MARTECH SERIES
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https://martechseries.com/sales-marketing/marketing-clouds/oracle-helps-marketers-make-every-customer-feel-special/3272

ORACLE ANNOUNCES CUSTOMER-CENTRIC UPDATES TO FOUR ELEMENTS OF ITS MARKETING CLOUD

Mar 19, 2019

Appropriately held in the city of indulgence that is Las Vegas, Oracle’s 2019 Modern Customer Experience conference kicks off today (19 March) with the announcement of several upgrades to the Oracle Marketing Cloud suite. Customers today are nothing if not self-indulgent, enabled by technologi...

THE DRUM
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https://www.thedrum.com/news/2019/03/19/oracle-announces-customer-centric-updates-four-elements-its-marketing-cloud3273

CONTENT MAY BE KING, BUT CONTEXT IS QUEEN

Mar 19, 2019

“Content is King-er” concluded a leading media industry prognosticator in the keynote address at the recent Media Insights and Engagement Conference, after he took the audience through a whirlwind tour of the changes in the ecosystem over the past year. He was doubling down on the oft-ma...

MARKETING LAND
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https://marketingland.com/content-may-be-king-but-context-is-queen-2585863274

PUBLIC GOOGLE+ CONTENT IS GETTING ARCHIVED FOR FUTURE GENERATIONS

Mar 19, 2019

Google’s failed social media network could have been a huge step towards internet domination, and thanks to the Internet Archive, we’ll always get to look back on it. As the April termination date for Google’s social network approaches, attempts are being made to preserve public co...

SEARCH ENGINE LAND
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https://searchengineland.com/public-google-content-is-getting-archived-for-future-generations-3142023275

SPOTLIGHT

The Guide to Adapting Salesforce for Effective ABM

Switching from leads to contacts isn't easy. Having recently gone through the process, we wrote this ebook to help marketers learn from what we did right and, more importantly, what we did wrong.

RESOURCES

13 Video Marketing Statistics to Know for 2019

infographic

As you've no doubt heard and read, video content is the best performing content type on social, and can help to increase brand awareness, interest and conversions. Not everyone feels comfortable c...
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5 Tools for a More Effective Content Marketing Strategy

infographic

Are you looking for ways to improve your content marketing strategy? Want to know how effective content analysis can make your strategy more effective - and how you can use the right tools to guide yo...
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Events

HOW TO FUEL YOUR ACCOUNT BASED MARKETING WITH BEHAVIOUR BASED MARKETING

March 26-26, 2019

Jon Clarke, CEO of Cyance, will be joined by guest speaker Nicky Briggs, Research Director, ABM at Sirius Decisions. They will be discussing how businesses can activate buyer intent data into their Account Based Marketing (ABM) campaigns. Find out how Behaviour Based Marketing can transform ABM and ...

WHY NOW'S THE TIME FOR B2B PERFORMANCE MARKETING (AND WHAT YOU NEED TO DO ABOUT IT)

March 27-27, 2019

Performance marketing is set to be one of the hottest topics in B2B marketing in 2019 – according to our recent Trend Tracker survey, where both client side and agency marketers put it in their top five trends for the year ahead. So what exactly is performance marketing, why has it suddenly ri...

MARKETO HAS A NEW HOME AT ADOBE SUMMIT

March 24-28, 2019

Marketing Nation Summit will take place at Adobe Summit from March 26-28, 2019. Marketo will be integrated throughout the entire event, including the community pavilion, general sessions, and networking events. Marketo will also have its own content track and ancillary events for our customers and p...

B2B MARKETING EXPO 2019

March 27-28, 2019

B2B Marketing Expo is an interactive exhibition and conference designed specifically for the marketing sector. Expect to find high-quality exhibitors alongside a conference showcasing some of the world’s most influential figures in marketing.