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    GLOBAL ABM MARKET 2018 KEY PLAYERS – DEMANDBASE, INSIDEVIEW, MADISON LOGIC, MARKETO, RADIUS INTELLIGENCE, TECHTARGET, 6SENSE, ACT-ON SOFTWARE

    Mar 22, 2019

    Fior Markets launched a study titled “Global ABM Market by Account Type (One-To-One, One-To-Limited, One-To-Many), Component (Tools, Services), Deployment Model, Organization Size, Industry Vertical,Region” and Global Forecast 2018-2025. The global ABM market is expected to grow from USD...

    TALKING POINTS TRIBUNE
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    http://talkingpointstribune.com/2019/03/22/global-abm-market-2018-key-players-demandbase-insideview-madison-logic-marketo-radius-intelligence-techtarget-6sense-act-on-software/3287

    INSTINCTIVE LAUNCHES ACCOUNT-BASED TV ADVERTISING TO HELP B2B BUSINESSES EXPAND THEIR REACH

    Mar 21, 2019

    Instinctive (https://instinctive.io), an account-based marketing (ABM) firm, today launched Account-Based TV, a new service designed to serve highly-targeted advertisements via connected TV devices. Using its ABM Platform as a foundation, Instinctive will work with clients to place ads through smart...

    ONLINEVIDEO.NET
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    http://www.onlinevideo.net/2019/03/instinctive-launches-account-based-tv-advertising-help-b2b-businesses-expand-reach/3282

    NEW DATA FROM WALKER SANDS HIGHLIGHTS THE ESSENTIAL ROLE OF CONTENT FOR B2B SUCCESS

    Mar 21, 2019

    The B2B industry is undergoing a seismic shift as competition heats up and digital takes over. Content has emerged as a pivotal differentiator across B2B organizations and brands are recognizing its direct tie to business success. In fact, released today by Walker Sands, “The Future of B2B Con...

    PRWEB
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    https://www.prweb.com/releases/new_data_from_walker_sands_highlights_the_essential_role_of_content_for_b2b_success/prweb16184992.htm3284

    REACHING THE ELUSIVE DIGITALLY-DRIVEN MILLENNIAL CONSUMER

    Mar 21, 2019

    Nielsen describes the millennial generation as today’s “most coveted consumer demographic from a marketer engagement perspective,” and brands and agencies are investing millions in digital advertising to reach them. Not only are millennials on pace to become the nation’s larg...

    MARKETING LAND
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    https://marketingland.com/reaching-the-elusive-digitally-driven-millennial-consumer-2587073288

    SHOWPAD CPO PROMISES TO BRING BETTER COACHING AND A UNIFIED EXPERIENCE TO SALES MANAGERS

    Mar 20, 2019

    Showpad CPO Louis Jonckheere says the launch of the firm’s unified Sales Enablement Platformwill help one of the least-supported in the enterprise to offer “coaching at scale” with training tools, easier administration and more. The Chicago-based firm’s release comes only nin...

    B2B NEWS NETWORK
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    https://www.b2bnn.com/2019/03/showpad-cpo-sales-enablement-platform/3277

    WHAT A YEAR’S WORTH OF PUBLISHER RESPONSES CAN TEACH YOU ABOUT DIGITAL PR

    Mar 20, 2019

    Most marketers agree that if you can get your content in front of the eyes of journalists at mainstream online publishers, it has a good chance of being shared widely across the internet. Journalists hold the power of the press, but getting their attention is more competitive than ever, with a nearl...

    MARKETING LAND
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    https://marketingland.com/what-a-years-worth-of-publisher-responses-can-teach-you-about-digital-pr-2586033280

    CONTENT MARKETING MARKET IS LIKELY TO EXPERIENCE A TREMENDOUS GROWTH IN NEAR FUTURE

    Mar 20, 2019

    HTF MI recently introduced Content Marketing Market study with in-depth overview, describing about the Product / Industry Scope and elaborates market outlook and status to 2023. The market Study is segmented by key regions which is accelerating the marketization. At present, the market is developing...

    GADGET247NEWS
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    https://gadget247news.com/content-marketing-market-is-likely-to-experience-a-tremendous-growth-in-near-future/9388/3281

    RELEASE NOTES: MARKETO ADDS COLLABORATION FEATURES FOR EMAIL, MAKES ACCOUNTAI TOOL AVAILABLE TO ALL USERS

    Mar 20, 2019

    Marketo’s product updates for the second quarter of 2019 include enhancements to its core platform along with the general availability of AccountAI. The company also outlined a number of updates to its Marketo Sky, Sales Engage and Bizible platforms that began rolling out during the first quar...

    MARTECH TODAY
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    https://martechtoday.com/release-notes-marketo-adds-collaboration-features-for-email-makes-accountai-tool-available-to-all-users-2319543283

    ORACLE HELPS MARKETERS MAKE EVERY CUSTOMER FEEL SPECIAL

    Mar 19, 2019

    To help marketers create irresistible connected customer experiences, Oracle unveiled new data-driven features for Oracle Marketing Cloud. The innovations leverage rich behavioral insights from across channels to ensure every customer has a truly personalized experience. “Our daily lives now c...

    MARTECH SERIES
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    https://martechseries.com/sales-marketing/marketing-clouds/oracle-helps-marketers-make-every-customer-feel-special/3272

    ORACLE ANNOUNCES CUSTOMER-CENTRIC UPDATES TO FOUR ELEMENTS OF ITS MARKETING CLOUD

    Mar 19, 2019

    Appropriately held in the city of indulgence that is Las Vegas, Oracle’s 2019 Modern Customer Experience conference kicks off today (19 March) with the announcement of several upgrades to the Oracle Marketing Cloud suite. Customers today are nothing if not self-indulgent, enabled by technologi...

    THE DRUM
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    https://www.thedrum.com/news/2019/03/19/oracle-announces-customer-centric-updates-four-elements-its-marketing-cloud3273

    CONTENT MAY BE KING, BUT CONTEXT IS QUEEN

    Mar 19, 2019

    “Content is King-er” concluded a leading media industry prognosticator in the keynote address at the recent Media Insights and Engagement Conference, after he took the audience through a whirlwind tour of the changes in the ecosystem over the past year. He was doubling down on the oft-ma...

    MARKETING LAND
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    https://marketingland.com/content-may-be-king-but-context-is-queen-2585863274

    PUBLIC GOOGLE+ CONTENT IS GETTING ARCHIVED FOR FUTURE GENERATIONS

    Mar 19, 2019

    Google’s failed social media network could have been a huge step towards internet domination, and thanks to the Internet Archive, we’ll always get to look back on it. As the April termination date for Google’s social network approaches, attempts are being made to preserve public co...

    SEARCH ENGINE LAND
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    https://searchengineland.com/public-google-content-is-getting-archived-for-future-generations-3142023275

SPOTLIGHT

Switching from leads to contacts isn't easy. Having recently gone through the process, we wrote this ebook to help marketers learn from what we did right and, more importantly, what we did wrong.

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