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ARCHIVED NEWS

NEW OUTREACH, MICROSOFT COLLABORATION AIMS TO INCREASE SALES PRODUCTIVITY

Mar 06, 2020

Sales engagement platform and unicorn startup Outreach has launched a new integration with Microsoft Dynamics 365 Sales. The integration positions users to leverage Outreach while syncing data with Microsoft Dynamics 365 Sales, allowing them to automate administrative tasks and maintain up-to-date a...

DEMAND GEN REPORT
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SALESFORCE SEEKS TO FURTHER MARKETING TIES WITH THE CMO CLUB ACQUISITION

Mar 06, 2020

In a move designed to strengthen its commitment to serving the marketing sector, Salesforce acquired The CMO Club, according to a post on its website. The CMO Club is a member-based community of CMOs and marketing leaders, with more than 30 global chapters and 650-plus members from leading global br...

DEMAND GEN REPORT
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VYAKAR REBRANDED AS LEADANGEL

Mar 05, 2020

New Name, Same Great Platform - At LeadAngel, formerly Vyakar, we have changed our name to represent our services and values more accurately. With LeadAngel's - lead routing software, businesses can connect with better leads with utmost efficiency and accuracy. Check out LeadAngel's official...

PR NEWSWIRE
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DEMAND GEN REPORT ANNOUNCES WINNERS OF 9TH ANNUAL KILLER CONTENT AWARDS

Mar 04, 2020

Demand Gen Report has unveiled the winners of its ninth annual Killer Content Awards (KCAs). Since 2012, the KCAs have spotlighted B2B brands that are pushing creative limits, embracing new storytelling methods, formats and campaign strategies, to better engage audiences through their content. The 3...

DEMAND GEN REPORT
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MADISON LOGIC JOINS THE LINKEDIN™ MARKETING PARTNER PROGRAM TO AMPLIFY GLOBAL, MULTI-CHANNEL ABM

Mar 03, 2020

Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn Marketing Solutions. With this new integration with the LinkedIn Marketing Analytics API, joint LinkedIn and Madison Logic clients can now measure accounts across three...

PR NEWSWIRE
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SALESLOFT ADDS OPPORTUNITY MANAGEMENT CAPABILITIES

Feb 28, 2020

SalesLoft, a sales engagement platform provider, unveiled several new and expanded product offerings designed to help sales and revenue professionals generate pipeline, manage deals and engage customers throughout the lifecycle. The announcement follows the company’s recent acquisition of Cost...

DEMAND GEN REPORT
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TERMINUS ANNOUNCES STRATEGIC PARTNERSHIP WITH METHOD SAVVY

Feb 27, 2020

Terminus is excited to announce a strategic partnership with Method Savvy, a marketing consultancy dedicated to helping ambitious leaders find better ways to grow their business and brand. “The Method Savvy Team is thrilled to formalize our partnership with Terminus,” shared Devin Kelley...

TERMINUS
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DATA ANALYTICS LEADER VERSIUM RECOGNIZED IN NEW TECH: ACCOUNT-BASED MARKETING SOLUTIONS, Q1 2020 REPORT BY INDEPENDENT RESEARCH FIRM

Feb 26, 2020

Versium, a market-leading predictive analytics company, was cited recently by independent research firm Forrester as an “early stage” account-based marketing (ABM) solution provider. “We believe our inclusion in the Forrester ABM report displays our role in this emerging solutions ...

PRWEB
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MARKETO RELEASE NOTES: MICROSOFT DYNAMICS CRM INTEGRATION UPDATES, ENHANCED API CALLS

Feb 26, 2020

Marketo’s February 2020 release notes highlight several key feature updates to its account-based marketing (ABM) tools and Core Marketo Engage platform that will impact marketing and sales users. The majority of the core feature updates are the result of enhancements made to Marketo’s AP...

MARTECH TODAY
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ALYCE, MARKETO ANNOUNCE INTEGRATION AIMED TO BOOST CUSTOMER ENGAGEMENT

Feb 26, 2020

Alyce, a personalized gifting platform, announced its collaboration with Adobe and full integration with Marketo Engage, part of Adobe Experience Cloud. Alyce for Marketo Engage is designed to enable marketers, sales teams and SDRs to deliver a personal and relevant experience and measure the impact...

DEMAND GEN REPORT
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FOLLOZE INCLUDED AS A GROWTH STAGE VENDOR IN NEW ACCOUNT-BASED MARKETING REPORT BY INDEPENDENT RESEARCH FIRM

Feb 25, 2020

At the annual B2BMX marketing and sales conference, Folloze today announced its recognition by Forrester Research as an emerging account-based marketing (ABM) vendor. As ABM transitions from a hot trend to a critical business requirement, personalization is playing a pivotal role by enabling orchest...

BUSINESS WIRE
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DUN & BRADSTREET LAUNCHES PROPRIETARY BUYER INTENT, INCREASES ROI FOR B2B MARKETING TEAMS

Feb 24, 2020

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced today the availability of D&B Buyer Intent, which enables B2B marketing and sales teams to unmask early-stage buying signals from companies who are in market to buy. This early detection of digi...

PR NEWSWIRE
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TRENDING NEWS

ACCENTURE ACQUIRES YESLER TO ENHANCE B2B MARKETING SERVICES

Apr 03, 2020

A global B2B marketing service agency - Yesler has been acquired by Accenture. Transaction details not shared.The acquisition continues to strengthen and scale Accenture’s B2B marketing services, adding depth in offerings such as account-based marketing, customer advocacy, sales enablement, an...

ABM.REPORT
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GARTNER NAMES CONTENT MARKETING LEADERS, APPSFLYER NAMES SVP AND OTHER NEWS

Apr 03, 2020

Gartner has named its leaders for its Magic Quadrant for Content Marketing Platforms. Released March 23, Gartner named NewsCred, Sprinklr, Contently and Percolate as leaders. Gartner report authors Nicole Greene and Laurel Erickson reported that in two years content marketers “will produce mor...

CMSWIRE
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TECHTARGET ANNOUNCES RELEASE OF MSP TARGETING POWERED BY PRIORITY ENGINE

Apr 02, 2020

TechTarget launched Verified MSP Targeting which is powered by Priority Engine Purchase intent platform. This new offering will help IT vendors better engage active accounts and prospects within growing managed service provider market. Verifie...

ABM.REPORT
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180BYTWO ANNOUNCES NEW COLLABORATION WITH DEMYSTDATA

Apr 01, 2020

180byTwo, a leading Data-as-a-Service company, is excited to announce a partnership with DemystData, a leading external Data-as-a-Service platform that helps clients discover, access, and test hundreds of data products. The partnership will enable DemystData to integrate 180byTwo's AI-driven dat...

PRNEWSWIRE
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UBERFLIP’S DEMANDBASE APP DYNAMICALLY PERSONALIZES CONTENT DESTINATIONS FOR ABM AT SCALE

Mar 26, 2020

Uberflip and Demandbase partner up to synamically personalize content. A recent survey revealed that while content creation is effective, it is also the most difficult to scale. With the new app, marketers can now more effectively nurture lead...

ABM.REPORT
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LEANDATAIS ONE OF 'HIGHEST IMPACT' TECHNOLOGIES IN SALES AND MARTECH STACK

Mar 24, 2020

TOPO rated Lead-to-Account Matching and Routing among the technologies that deliver the greatest business impact. Lead-to-Account Matching and Routing technology automates business operations to efficiently route them to the right sales rep. TOPO says Lead-to-Account Matching is essential for high-g...

ABM.REPORT
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INTENTDATA.IO ANNOUNCES WEEKLY OFFICE HOURS TO HELP B2B MARKETERS MAXIMIZE INTENT DATA DURING THE VIRUS CRISIS

Mar 23, 2020

IntentData.io, Inc. today announces the launch of an open, collaborative working group to help marketers optimize intent data. Many companies have invested in third-party intent data technology, but few have optimized its use. Now, as event marketing is suddenly no longer effective, marketers are tu...

PRWEB
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TERMINUS EXPANDS ITS PRODUCT CAPABILITIES WITH NEW WEB PERSONALIZATION AND ACCOUNT DATA MANAGEMENT

Mar 23, 2020

Terminus bring a host of updates on its offerings, positioning itself as the most complete B2B marketing solution available. Terminus aims to make full-funnel marketing easier, smarter and more impactful through a single platform. New offerings will allow marketers to deliver more connected, relevan...

ABM.REPORT
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6SENSE STATE OF PREDICTABLE REVENUE GROWTH REPORT OFFERS PRACTICAL INSIGHTS FOR SALES AND MARKETING LEADERS TO MEET REVENUE GOALS

Mar 19, 2020

6sense, the leading Account Engagement Platform, today announced the release of its 2020 State of Predictable Revenue Growth Report with Heinz Marketing. Based on survey data from senior and C-suite sales and marketing leaders, the report sheds light on the challenges facing organizations of all siz...

BUSINESS WIRE
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XIQ LAUNCHES WORKBENCH - THE NO. 1 AI-DRIVEN B2B MARKETING PLATFORM

Mar 18, 2020

xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, launches Workbench, an AI-driven B2B marketing platform, for end-to-end content management and campaign execution. xiQ's Workbench brings a suite of intuitive features to organize content, drive intelligent personaliza...

PRNEWSWIRE
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TERMINUS EXPANDS ACCOUNT-BASED PLATFORM WITH NEW WEB PERSONALIZATION CAPABILITIES

Mar 18, 2020

Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, today announced several product updates, affirming Terminus as the most complete B2B marketing solution available. These updates and features make full-funnel marketing easier, smarter and more im...

BUSINESS WIRE
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MOJO MEDIA LABS JOINS INC. MAGAZINE’S LIST OF TEXAS’S FASTEST-GROWING PRIVATE COMPANIES

Mar 17, 2020

Inc. magazine announced Friday that Mojo Media Labs placed No. 208 on its inaugural Inc. 5000 Series: Texas list, the most prestigious ranking of the fastest-growing Texas-based private companies. Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most success...

PRWEB
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SPOTLIGHT

Host Analytics expands its strategy with early successes in ABM

Host Analytics is the leader in cloud-based enterprise performance management (EPM), offering a suite of financial applications for modeling, planning, consolidation, reporting and analytics. Nick Ezzo, VP of Demand Generation, shares early successes from ABM

RESOURCES

您的創新路線圖就在這

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您的企業是否正獲得成為數據領導者所帶來的成長，還是已經落後了？那些走在前端的企業，因為數據帶來的洞見，將有更顯著的成長和創新。釐清您目前在數據管理上的狀況，並瞭解若要從數據中獲得更有意義的洞見，下一步的計劃是什麼。無論貴企業目前的情況如何，都將獲得一份行動計劃，幫助您走上領導者之路。...
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先進、可靠、高成本效益的安全雲端就在這。

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越來越多的企業意識到，雲端技術對於取得策略優勢至關重要。無論您的企業是否已遷移至雲端，您都將瞭解其對貴企業未來發展的重要性。因此，對於報告中列出打造成功雲端的五大步驟，我們認為您應該會覺得有所助益。這五大步驟分別是：獲得新技能、組織該做的準備、尋找可信任的供應商、具有成本效益的整體方法和採用自主技術。...
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Events

TEST LIVE WEBINAR ON PUBSITE

January 01-01, 1900

Our 30+ brands have been inspiring, informing, and intriguing millions of audiences for years. Businesses use our brands to be seen and be heard in their markets by prospective buyers and to engage them through highly targeted content based on a deep understanding of these known audiences.Our 30+ br...

CAPTIVATING CUSTOMERS THROUGH CONVERSATION: HOW CPAAS CREATES A TRULY OMNICHANNEL CUSTOMER EXPERIENCE

December 12-12, 2019

The modern customer experience spans many scenarios, touchpoints, and communication channels. The experiences that win loyal customers engage people in ongoing conversations, delivering exactly what the customer needs in a given moment by leveraging what’s happened in their journey up to that point....

APRIMO SYNC! 2020 (GLOBAL)

April 07-09, 2020

Join us at Aprimo Sync! 2019 to experience peer-driven interactive discussions led by industry thought leaders, on-site and off-site networking opportunities with peers and leaders, and more. Early bird pricing is still available!

THE MARTECH CONFERENCE 2020

April 15-17, 2020

Marketing. Technology. Management. Three previously siloed disciplines, now converging. As you travel along the path toward digital transformation, re-examining your professional identity, role, and responsibilities, you realize that your situation and experience set you apart. You’re operatin...