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    NEW OUTREACH, MICROSOFT COLLABORATION AIMS TO INCREASE SALES PRODUCTIVITY

    Mar 06, 2020

    Sales engagement platform and unicorn startup Outreach has launched a new integration with Microsoft Dynamics 365 Sales. The integration positions users to leverage Outreach while syncing data with Microsoft Dynamics 365 Sales, allowing them to automate administrative tasks and maintain up-to-date a...

    DEMAND GEN REPORT
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    /news-article.aspx?ID=38173817

    SALESFORCE SEEKS TO FURTHER MARKETING TIES WITH THE CMO CLUB ACQUISITION

    Mar 06, 2020

    In a move designed to strengthen its commitment to serving the marketing sector, Salesforce acquired The CMO Club, according to a post on its website. The CMO Club is a member-based community of CMOs and marketing leaders, with more than 30 global chapters and 650-plus members from leading global br...

    DEMAND GEN REPORT
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    /news-article.aspx?ID=38183818

    VYAKAR REBRANDED AS LEADANGEL

    Mar 05, 2020

    New Name, Same Great Platform - At LeadAngel, formerly Vyakar, we have changed our name to represent our services and values more accurately. With LeadAngel's - lead routing software, businesses can connect with better leads with utmost efficiency and accuracy. Check out LeadAngel's official...

    PR NEWSWIRE
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    /news-article.aspx?ID=38163816

    DEMAND GEN REPORT ANNOUNCES WINNERS OF 9TH ANNUAL KILLER CONTENT AWARDS

    Mar 04, 2020

    Demand Gen Report has unveiled the winners of its ninth annual Killer Content Awards (KCAs). Since 2012, the KCAs have spotlighted B2B brands that are pushing creative limits, embracing new storytelling methods, formats and campaign strategies, to better engage audiences through their content. The 3...

    DEMAND GEN REPORT
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    /news-article.aspx?ID=38153815

    MADISON LOGIC JOINS THE LINKEDIN™ MARKETING PARTNER PROGRAM TO AMPLIFY GLOBAL, MULTI-CHANNEL ABM

    Mar 03, 2020

    Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn Marketing Solutions. With this new integration with the LinkedIn Marketing Analytics API, joint LinkedIn and Madison Logic clients can now measure accounts across three...

    PR NEWSWIRE
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    /news-article.aspx?ID=38143814

    SALESLOFT ADDS OPPORTUNITY MANAGEMENT CAPABILITIES

    Feb 28, 2020

    SalesLoft, a sales engagement platform provider, unveiled several new and expanded product offerings designed to help sales and revenue professionals generate pipeline, manage deals and engage customers throughout the lifecycle. The announcement follows the company’s recent acquisition of Cost...

    DEMAND GEN REPORT
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    /news-article.aspx?ID=38123812

    TERMINUS ANNOUNCES STRATEGIC PARTNERSHIP WITH METHOD SAVVY

    Feb 27, 2020

    Terminus is excited to announce a strategic partnership with Method Savvy, a marketing consultancy dedicated to helping ambitious leaders find better ways to grow their business and brand. “The Method Savvy Team is thrilled to formalize our partnership with Terminus,” shared Devin Kelley...

    TERMINUS
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    /news-article.aspx?ID=38133813

    DATA ANALYTICS LEADER VERSIUM RECOGNIZED IN NEW TECH: ACCOUNT-BASED MARKETING SOLUTIONS, Q1 2020 REPORT BY INDEPENDENT RESEARCH FIRM

    Feb 26, 2020

    Versium, a market-leading predictive analytics company, was cited recently by independent research firm Forrester as an “early stage” account-based marketing (ABM) solution provider. “We believe our inclusion in the Forrester ABM report displays our role in this emerging solutions ...

    PRWEB
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    /news-article.aspx?ID=38093809

    MARKETO RELEASE NOTES: MICROSOFT DYNAMICS CRM INTEGRATION UPDATES, ENHANCED API CALLS

    Feb 26, 2020

    Marketo’s February 2020 release notes highlight several key feature updates to its account-based marketing (ABM) tools and Core Marketo Engage platform that will impact marketing and sales users. The majority of the core feature updates are the result of enhancements made to Marketo’s AP...

    MARTECH TODAY
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    /news-article.aspx?ID=38103810

    ALYCE, MARKETO ANNOUNCE INTEGRATION AIMED TO BOOST CUSTOMER ENGAGEMENT

    Feb 26, 2020

    Alyce, a personalized gifting platform, announced its collaboration with Adobe and full integration with Marketo Engage, part of Adobe Experience Cloud. Alyce for Marketo Engage is designed to enable marketers, sales teams and SDRs to deliver a personal and relevant experience and measure the impact...

    DEMAND GEN REPORT
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    /news-article.aspx?ID=38113811

    FOLLOZE INCLUDED AS A GROWTH STAGE VENDOR IN NEW ACCOUNT-BASED MARKETING REPORT BY INDEPENDENT RESEARCH FIRM

    Feb 25, 2020

    At the annual B2BMX marketing and sales conference, Folloze today announced its recognition by Forrester Research as an emerging account-based marketing (ABM) vendor. As ABM transitions from a hot trend to a critical business requirement, personalization is playing a pivotal role by enabling orchest...

    BUSINESS WIRE
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    /news-article.aspx?ID=38083808

    DUN & BRADSTREET LAUNCHES PROPRIETARY BUYER INTENT, INCREASES ROI FOR B2B MARKETING TEAMS

    Feb 24, 2020

    Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced today the availability of D&B Buyer Intent, which enables B2B marketing and sales teams to unmask early-stage buying signals from companies who are in market to buy. This early detection of digi...

    PR NEWSWIRE
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    /news-article.aspx?ID=38063806

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