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ARCHIVED NEWS

RADIUS UNVEILS LARGEST GLOBAL B2B DATA ECOSYSTEM WITH NEW DATA RELATIONSHIP

Oct 20, 2018

Radius, the first B2B enterprise customer data platform, announced that The Network of Record will include the Data Cloud by Dun & Bradstreet, the global leader in commercial data and analytics. Radius customers can now access unprecedented breadth for global account and contact data, including ...

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http://ABM.report/news-article.aspx?ID=26562656

SALESFORCE NAMED A LEADER IN B2B MARKETING AUTOMATION PLATFORMS BY INDEPENDENT RESEARCH FIRM

Oct 19, 2018

Salesforce, the global leader in CRM, announced that Salesforce was named a leader by Forrester Research in its report, The Forrester Wave: B2B Marketing Automation Platforms, Q4 2018. Salesforce Pardot unites marketing and sales teams to deliver personalized customer relationships at scale. Powered...

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http://ABM.report/news-article.aspx?ID=26572657

AHALOGY NAMED AN INFLUENCER MARKETING SOLUTIONS ‘LEADER’ BY TOP INDEPENDENT RESEARCH FIRM

Oct 19, 2018

Quotient Technology Inc. announced that Forrester Research ranks Ahalogy as a “leader” in influencer marketing in a new report, The Forrester New Wave: Influencer Marketing Solutions, Q4 2018. Forrester, which evaluated top influencer marketing firms on a range of ten criteria, gave Ahal...

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http://ABM.report/news-article.aspx?ID=26582658

TWO THIRDS OF MARKETERS SAY WALLED GARDENS ARE MAJOR BLOCK TO IMPROVING FIRST-PARTY DATA

Oct 19, 2018

Research commissioned by Sizmek has uncovered concerns around how “walled gardens” (closed platforms such as Google or Facebook) can be major roadblocks to helping brands evaluate data, with 68% of marketers saying walled gardens do not provide enough data to effectively measure campaign...

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http://ABM.report/news-article.aspx?ID=26592659

FULLSCREEN LAUNCHES FULLSCREEN SHIELD TO BOLSTER BRAND SAFETY ON YOUTUBE

Oct 18, 2018

Fullscreen, the global entertainment company serving social-first experiences to creators, brands, and consumers, announced the launch of Fullscreen Shield, a proprietary, in-house brand safety product now available widely. Fullscreen Shield is the first social cross-platform solution designed to pr...

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http://ABM.report/news-article.aspx?ID=26522652

ORACLE CHOOSES OPPSOURCE’S NEXT-GENERATION SALES ENGAGEMENT PLATFORM BUILT FOR ORACLE SALES CLOUD TO SHOWCASE AT ORACLE WORLD

Oct 18, 2018

OppSource, a leading provider of cloud-based sales engagement software, announced that it is one of only five marquee start-up Oracle partners invited to be showcased at Oracle OpenWorld and the Oracle Partner Executive Summit preceding the four-day event. Commenting on his nomination of OppSource f...

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http://ABM.report/news-article.aspx?ID=26532653

ADEXCHANGER TO RECOGNIZE EXCELLENCE IN MARKETING AND MEDIA AT INAUGURAL AWARDS THIS SPRING

Oct 18, 2018

AdExchanger, an award-winning integrated media company devoted to data-driven digital marketing, announced that it is launching the first-ever AdExchanger Awards, designed to recognize and celebrate the advertising and marketing community’s top achievers, and those who have made the most meani...

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http://ABM.report/news-article.aspx?ID=26542654

8×8 LAUNCHES TEAM MESSAGING SOLUTION TO HELP ENTERPRISES DELIVER BETTER CUSTOMER EXPERIENCES AT SCALE

Oct 17, 2018

8×8, Inc., a leading communications provider of cloud voice, video, collaboration and contact center solutions for over a million users worldwide, announced that Team Messaging is integrated into the 8×8 X Series solution, creating the industry’s most comprehensive cloud-based comm...

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http://ABM.report/news-article.aspx?ID=26552655

MOBILE APP MARKETING TRENDS YOU CAN'T AFFORD TO MISS IN 2019

Oct 17, 2018

One thing that we can say about trends is that they keep on changing, and every year we get introduced to new and latest trends. The same thing is with Marketing Trends, and if you are not up-to-date with current trends then your business can suffer major blowbacks. That's why we have curated a ...

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http://ABM.report/news-article.aspx?ID=26512651

VIDYARD AND STRATEGIC IC OUTLINE HOW VIDEO AND TECHNOLOGY TRENDS ARE DISRUPTING B2B SALES AND MARKETING

Oct 16, 2018

In the second of their ‘Inbound to ABM’ breakfast event series, Inbound to ABM agency Strategic IC partnered with Vidyard, the online video platform for business, to outline how the sales and marketing landscape is evolving, predicting why 1-2-1 personalization and storytelling, particul...

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http://ABM.report/news-article.aspx?ID=26492649

AUTOPILOT INTRODUCES WORLD-FIRST COLLABORATION SOFTWARE, ANNOTATE AND COLLABORATE, BRINGING GOOGLE DOCS-LIKE EXPERIENCE TO MARKETING TEAMS

Oct 16, 2018

Autopilot, the marketing automation software company, announced the launch of a world-first collaboration feature, Annotate and Collaborate. The feature enables marketing teams to collaborate just as they would in Google Docs to design multi-channel customer journeys. Annotate and Collaborate provid...

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http://ABM.report/news-article.aspx?ID=26502650

VERTEX AND KIBO PARTNER TO AUTOMATE SALES TAX FOR E-COMMERCE MERCHANTS

Oct 15, 2018

KING OF PRUSSIA, Pa. (BUSINESS WIRE) Oct 15, 2018, Vertex, Inc., a leading provider of tax technology and services, announced an integration with Kibo, a leading cloud-based omnichannel commerce platform, to support customers with automated sales tax calculations. The integration gives retailers and...

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http://ABM.report/news-article.aspx?ID=26452645

TRENDING NEWS

MINDMATRIX’S SALESFORCE COMMUNITY ADD-ONS IN THE SPOTLIGHT

Nov 20, 2018

Leading channel and sales enablement software provider, Mindmatrix, has enhanced its Salesforce Community offering by adding 20+ new Channel Sales and Marketing Enablement add-ons. The add-ons enable users to leverage Salesforce Community Cloud (PRM) better with Mindmatrix’s 20+ Channel Sales ...

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https://martechseries.com/sales-marketing/sales-enablement/mindmatrixs-salesforce-community-add-ons-spotlight/2727

CMO COUNCIL PARTNERS WITH AUSTRALIAN MARKETING INSTITUTE

Nov 20, 2018

Australia’s pre-eminent organization for marketing professionals has announced a partnership with the global body, the Chief Marketing Officer (CMO) Council, to offer international research, marketing intelligence and best practice insights to some 60,000 marketing practitioners in the country...

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https://martechseries.com/sales-marketing/cmo-council-partners-australian-marketing-institute/2728

CMO COUNCIL PARTNERS WITH AUSTRALIAN MARKETING INSTITUTE

Nov 20, 2018

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https://martechseries.com/sales-marketing/cmo-council-partners-australian-marketing-institute/2729

SPROUT SOCIAL AND HUBSPOT MERGE PLATFORMS WITH THE COMMON GOAL OF ENHANCING CLIENT EXPERIENCE

Nov 20, 2018

HubSpot’s initiative to invite brands to partner with their platform has generated a win-win scenario in the Marketing Automation sphere. HubSpot’s extensive platform is ideal for emerging brands to collaborate with the company and apply their products to get positive business outcomes. ...

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https://martechseries.com/sales-marketing/customer-experience-management/sprout-social-hubspot-merge-platforms-common-goal-enhancing-client-experience/2730

INTERNET MARKETING COMPANY, FISHBAT, SHARES 3 WAYS TO IMPROVE YOUR BUSINESS WEBSITE

Nov 19, 2018

As part of their commitment to helping companies put their best foot forward, internet marketing company, fishbat, shares the 3 main ways to improve your business website. With how central the internet has become to the consumer’s daily life, any company that isn’t taking full advantage ...

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https://martechseries.com/content-marketing/content-marketing-content-marketing/internet-marketing-company-fishbat-shares-3-ways-improve-business-website/2723

MOBIVITY COMPLETES ACQUISITION OF BELLY, A LEADING DIGITAL LOYALTY SOLUTION FOR BRICK AND MORTAR BUSINESSES

Nov 19, 2018

Mobivity Holdings Corp., creators of the award-winning recurrency platform that increases customer visits and spend in the restaurant, retail, and personal care brands, announced that they have completed the acquisition of the Belly product line assets from Hatch Loyalty. The belly is a leading digi...

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https://martechseries.com/sales-marketing/customer-experience-management/mobivity-completes-acquisition-belly-leading-digital-loyalty-solution-brick-mortar-businesses/2724

STARTUP SAAS COMPANY HELPS BUSINESSES RETAIN CLIENTS

Nov 19, 2018

Kilterly, LLC, a startup SaaS company, announced the launch of their new customer success software. Kittery is a customer success platform designed to take disparate data and calculate a customer health score based on usage, ticketing software, Net Promoter Scores and more. The platform offers a rob...

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https://martechseries.com/sales-marketing/customer-experience-management/startup-saas-company-helps-businesses-retain-clients/2725

HOW YOUR B2B CONTENT MARKETING STRATEGY CAN HELP BUILD YOUR BRAND’S AUTHORITY

Nov 19, 2018

When it comes to B2B marketing, content marketing has proven to be one of the most effective ways to maintain and build top-of-mind awareness and thought leadership. According to the Demand Gen Report, 96% of B2B buyers want to view more content from industry thought leaders and 46% of them read thr...

MARKETING INTERACTIVE
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https://www.marketing-interactive.com/features/how-your-b2b-content-marketing-strategy-can-help-build-your-brands-authority/2726

INTEGRATE PARTNERS WITH LINKEDIN MARKETING SOLUTIONS TO ENABLE B2B MARKETERS TO AUTOMATE AND MANAGE LEADS IN REAL TIME

Nov 16, 2018

Integrate, the leader in demand orchestration announced it is partnering with LinkedIn Marketing Solutions to connect its demand orchestration SaaS platform directly to the LinkedIn Marketing Solutions platform, enabling B2B marketers to significantly increase the efficiency and effectiveness of the...

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https://martechseries.com/sales-marketing/integrate-partners-linkedin-marketing-solutions-enable-b2b-marketers-automate-manage-leads-real-time/2719

INSIDESALES.COM DEBUTS FIRST AI-DRIVEN EMAIL SALES PROSPECTING PLATFORM POWERED BY COLLECTIVE INTELLIGENCE

Nov 16, 2018

InsideSales.com, the only AI Sales Platform powered by Collective Intelligence, today introduced new AI-driven Email Prospecting that makes creating, targeting, and tracking multi-recipient emails with video and attachments as easy and compelling as SnapChat and Instagram. InsideSales.com has set a ...

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https://martechseries.com/sales-marketing/sales-enablement/insidesales-com-debuts-first-ai-driven-email-sales-prospecting-platform-powered-collective-intelligence/2720

CONTENTLY LAUNCHES CUSTOMER ADVISORY BOARD TO FOSTER CONTENT MARKETING COMMUNITY COLLABORATION AND FUEL CUSTOMER-DRIVEN PRODUCT ADVANCEMENTS

Nov 16, 2018

Contently, the content marketing solution of choice for the world’s most valuable brands, announced the launch of its Customer Advisory Board (CAB). The Contently CAB is an outstanding community that recognizes the best of Contently’s strategic partners who have demonstrated excellence w...

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https://martechseries.com/content-marketing/content-marketing-content-marketing/contently-launches-customer-advisory-board-foster-content-marketing-community-collaboration-fuel-customer-driven-product-advancements/2721

LEADFEEDER PARTNERS WITH LINKEDIN SALES NAVIGATOR

Nov 16, 2018

Leadfeeder and LinkedIn Sales Navigator are teaming up this year, and we’re excited to share this announcement with our customers and future customers. As many marketers and sales people know, LinkedIn Sales Navigator empowers its users with access to LinkedIn’s more than 590M+ member ne...

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https://martechseries.com/sales-marketing/leadfeeder-partners-linkedin-sales-navigator/2722

SPOTLIGHT

5 Benefits of Account Based Marketing

It may seem impossible, but there is such a thing as advertising to too many potential clients. This is because advertising to more people isn’t always effective. There is a newer and better way to target potential clients. It isn’t all that new. In fact, it has been around for quite a w

RESOURCES

ABM Impact Analysis

infographic

Although not an entirely new concept, Account-Based Marketing (ABM) is gaining traction in B2B marketing as it adapts to the new buying cycle, and the “new buyer” in particular. According ...
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How to convert B2B Leads

video

Your problem could be a lack of customer engagement across the marketing funnel. At the FunnelEnvy transformative webinar, learn the strategies we use to have explosive customer engagement for our cus...
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Events

ENGAGING MILLENNIALS WITH INFLUENCERS, SOCIAL, AND PR TACTICS

November 28-28, 2018

In a world where brands are competing for mindshare of Millennials, Miller Lite is taking a challenger approach and breaking through with its experiential program “Know Your Beer”. Learn three ways to effectively cut through the clutter and make Millennials think differently about your b...

THE ANATOMY OF GREAT SALES ENABLEMENT

November 28-28, 2018

A Sales Enablement program can be the key to higher win rates and greater productivity. However, all effective Sales Enablement programs have a lot of moving pieces. To achieve a sustainable and successful program, all of the pieces must be working in harmony.

CUSTOMER-FOCUSED EMAIL MARKETING CONTENT & CAMPAIGNS

November 28-28, 2018

Harness The Latest Tools, Technologies, AI & Automation Innovations, Maximise Customer Engagement With Compelling Content Formats, Drive Revenue With Advanced Personalisation, Targeting & Data Segmentation Strategies & Boost Deliverability & Email ROI, We gather senior-level, brand-s...

HOW TO HAVE THE BEST B2B APPROACH IN PRODUCT BY GOOGLE PM

November 28-28, 2018

My topic centers around challenges that I've either experienced or seen during my career when B2C tactics, strategies, or hot trends have been applied to B2B product management unsuccessfully. I find learning from failures to be particularly interesting.