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    DIGITAL MARKETING COMPANY, FISHBAT, SHARES 5 TIPS TO IMPROVE YOUR BRAND'S EMAIL MARKETING STRATEGY

    Jan 21, 2019

    As part of an ongoing commitment to help companies make the most of their marketing efforts, digital marketing company, fishbat, shares five tips to improve your brand's email marketing strategy. Despite all of the well-deserved buzz that social media marketing receives, email marketing remains ...

    PR NEWSWIRE
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    https://www.prnewswire.com/news-releases/digital-marketing-company-fishbat-shares-5-tips-to-improve-your-brands-email-marketing-strategy-300773401.html3020

    DEALER.COM LAUNCHES NEW CAPABILITIES TO HELP DEALERS PERSONALIZE DIGITAL MARKETING AND CAR-BUYING EXPERIENCE AT NADA 2019

    Jan 21, 2019

    Dealer.com, the premier digital marketing solution, and partner for auto dealerships will unveil new capabilities this month at the NADA Show. The new innovations will enable dealers to leverage cutting-edge data and technology to create a more personalized online shopping and buying experience, unl...

    MARTECH SERIES
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    https://martechseries.com/sales-marketing/dealer-com-launches-new-capabilities-help-dealers-personalize-digital-marketing-car-buying-experience-nada-2019/3021

    INRIVER EXPANDS EXECUTIVE BENCH AND GROWTH INITIATIVES FOR 2019

    Jan 21, 2019

    inRiver, the leading provider of SaaS-based product information management (PIM) solutions, elevated veteran sales executive Jimmy Jeppsson Bäckström to chief revenue officer, and named Johan Eriksson chief financial officer, rounding out the executive team additions that included Thor Joh...

    MARTECH SERIES
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    https://martechseries.com/sales-marketing/inriver-expands-executive-bench-growth-initiatives-2019/3022

    RECVUE SECURES $5 MILLION TO FUEL CONTINUED GROWTH FOR B2B MONETIZATION PLATFORM

    Jan 19, 2019

    RecVue, the only B2B monetization solution powered by big data, announced it has completed a $5 million round of financing, co-led by Cota Capital and EPIC Ventures with participation from Long Light Capital.  RecVue will use the capital to build upon its early success in delivering recurring b...

    MARTECH SERIES
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    https://martechseries.com/sales-marketing/b2b-commerce/recvue-secures-5-million-fuel-continued-growth-b2b-monetization-platform/3016

    SPROUTLOUD UNVEILS NEW WEBSITE FOR SAAS DISTRIBUTED MARKETING PLATFORM

    Jan 19, 2019

    SproutLoud, a leading Through-Channel Marketing Automation platform, launched its newly redesigned website. The new SproutLoud.com more closely aligns the company’s online messaging with its own mission: Simplify Channel Marketing to help Brands increase sales in local markets. “What we ...

    MARTECH SERIES
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    https://martechseries.com/sales-marketing/marketing-automation/sproutloud-unveils-new-website-saas-distributed-marketing-platform/3017

    SCOUT RFP RAISES $33 MILLION TO DEFINE THE FUTURE OF STRATEGIC SOURCING

    Jan 19, 2019

    Scout RFP, the sourcing and supplier engagement platform, announced it has raised $33 Million in Series C funding. Over the last twelve months, the team has seen 2x growth in annual recurring revenue and added almost 100,000 users to the platform. The round was led by Scale Venture Partners, with pa...

    MARTECH SERIES
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    https://martechseries.com/sales-marketing/b2b-commerce/scout-rfp-raises-33m-define-future-strategic-sourcing-procurement-including-investments-scale-venture-partners-workday-ventures/3018

    SKUID RELEASES “CRM PROJECT GUIDE” TO HELP APPLICATION DEVELOPERS CREATE CRM APPS THAT DRIVE BUSINESS VALUE

    Jan 19, 2019

    Squid, the leading no-code cloud application platform, released its “CRM Project Guide” to help application developers quickly create custom CRM apps by leveraging the power of Squid. Based on best practices, research and real-life examples from Skuid customers, the guide demonstrates ho...

    MARTECH SERIES
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    https://martechseries.com/sales-marketing/crm/skuid-releases-crm-project-guide-help-application-developers-create-crm-apps-drive-business-value/3019

    DUN & BRADSTREET ANNOUNCES RECEIPT OF FCA APPROVAL

    Jan 18, 2019

    Dun & Bradstreet announced that the United Kingdom Financial Conduct Authority provided notice in writing for the purposes of the Financial Services and Markets Act 2000 that it has approved the change in control of Dun & Bradstreet Limited applicable to the Company’s proposed merger t...

    MARTECH SERIES
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    https://martechseries.com/sales-marketing/dun-bradstreet-announces-receipt-fca-approval/3012

    SPARKROCK 365 EMPOWERS NONPROFITS AND EDUCATORS WITH BETTER BUSINESS PROCESSES

    Jan 18, 2019

    Software company Sparkrock launches Sparkrock 365, a new cloud-based Enterprise Resource Planning (ERP) solution for social impact organizations that offers nonprofits and educators access to best-in-class enterprise technology. Powered by Microsoft, Sparkrock 365 provides the unique features and be...

    MARTECH SERIES
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    https://martechseries.com/sales-marketing/b2b-commerce/sparkrock-365-empowers-nonprofits-educators-better-business-processes/3015

    VIVALDI ACQUIRES LEADING LONDON-BASED DIGITAL MARKETING AGENCY GRAVITY THINKING

    Jan 17, 2019

    Gravity Thinking’s expertise in performance marketing will complement Vivaldi’s business and brand strategy, data analytics, creative, and technology capabilities. It allows the combined group to deliver strategies based on demonstrable impact, supported by first-rate customer journey an...

    MARTECH SERIES
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    https://martechseries.com/social/social-media-marketing/vivaldi-acquires-leading-london-based-digital-marketing-agency-gravity-thinking/3002

    FACEBOOK USERS REMAIN UNAWARE OF TARGETED ADVERTISING PRACTICES

    Jan 17, 2019

    Most Facebook users are unaware the social media giant is tracking their personal traits and interests and listing them for advertisers on its website, according to a new study by the Pew Research Center.
    The survey found that nearly three-quarters of respondents were unaware the social media...

    FORTUNE
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    http://fortune.com/2019/01/16/study-facebook-users-targeted-ads/3003

    SMARTTOUCH INTERACTIVE DEVELOPS LEAD GEN MARKETING PROGRAMS FOR RANDOLPH TODD DEVELOPMENT

    Jan 17, 2019

    SmartTouch Interactive, an interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution company, announced the development and execution of lead gen marketing programs for three Central Texas Randolph Todd Development communities: Deerbrook, Meyer Ranch,...

    MARTECH SERIES
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    https://martechseries.com/sales-marketing/marketing-automation/smarttouch-interactive-develops-lead-gen-marketing-programs-randolph-todd-development/3004

SPOTLIGHT

The marketing technology landscape is ever evolving  Scott Brinker’s 2018 Marketing Technology Landscape “Supergraphic” revealed there is 6,829 marketing technologies on the market, 27% growth compared to last year. This constant growth and complexity have left marketers to ke

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