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    BLUEVENN’S CUSTOMER DATA PLATFORM (CDP) CAPABILITIES SURPASS INDUSTRY BENCHMARKS

    Dec 23, 2019

    BlueVenn creators of a leading, award-winning Customer Data Platform (CDP), today released a report by Winterberry Group finding BlueVenn’s CDP’s capabilities are industry leading. The report, “Customer Data Platform benchmark,” analyzes the core and adjacent capabilities of ...

    BLUEVENN
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    EVERGAGE RECOGNIZED IN GARTNER MARKET GUIDE FOR ACCOUNT-BASED MARKETING PLATFORMS

    Dec 20, 2019

    Evergage, The 1-to-1 Platform company, today announced its inclusion as a Representative Vendor in Gartner's Market Guide for Account-Based Marketing Platforms. Gartner defines account-based marketing (ABM) as "a go-to-market strategy that builds on traditional B2B lead and relationship man...

    EVERGAGE
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    6SENSE LAUNCHES DYNAMIC DISPLAY ADVERTISING

    Dec 19, 2019

    6sense, the leading Account Based Orchestration Platform, powered by AI, today announced that it has expanded its display advertising suite to include dynamic creative capabilities that enable customers to serve personalized content in digital ads based on real-time account information.

    6SENSE
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    USER REVIEWS PLACE ZOOMINFO AT THE TOP IN G2’S WINTER SALES & MARKETING INTELLIGENCE REPORTS

    Dec 19, 2019

    ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, today announced that it has earned top placements in G2’s (formally G2 Crowd) Winter 2020 Grid Reports for multiple categories, including Sales Intelligence, Marketing Intelligence, Marketing Account Intelligence, and Bu...

    ZOOMINFO
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    /news-article.aspx?ID=37423742

    MEDIAFLY BOASTS RECORD YEAR WITH REMARKABLE CUSTOMER GROWTH, APPOINTS THREE NEW ADVISORY BOARD MEMBERS

    Dec 18, 2019

    Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, today announces significant company growth in 2019, additions to its newly formed Advisory Board and plans for additional expansion in 2020. In 2019...

    MEDIAFLY
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    JSA CELEBRATES 15 YEAR MILESTONE WITH NEW PRODUCTS AND RESOURCES

    Dec 18, 2019

    Jaymie Scotto & Associates (JSA), the preeminent provider of Public Relations, Marketing and Event Planning services for the telecom, data center and tech industries, announces the company will celebrate its 15-year anniversary this New Year. "As we celebrate our exciting 15-year milestone,...

    JAYMIE SCOTTO & ASSOCIATES
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    /news-article.aspx?ID=37403740

    THE AUTOMATION OF ABM? ZOOMINFO’S NEW WORKFLOWS PRODUCT AIMS TO AUTOMATE THE COLLECTION OF BUSINESS INTELLIGENCE INTO ABM.

    Dec 18, 2019

    There are so many external factors that can influence sales success – the vast number of which an individual rep may not be aware of. Software changes within an organization. Patent awards. New leases. All publicly available information. But how do you find this information? Currently it&rsquo...


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    TERMINUS ACQUIRES SIGSTR TO POWER THE NEXT GENERATION B2B MARKETING PLATFORM

    Dec 17, 2019

    Terminus, the #1 customer rated account-based marketing platform, announced today its acquisition of Sigstr, the email signature marketing platform that turns the billions of 1:1 employee emails sent every year into powerful brand engagements. The addition of Sigstr creates an end-to-end account-cen...

    TERMINUS
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    YESLER NAMED TO CHIEF MARKETER’S TOP 200 LIST FOR THE THIRD YEAR IN THE ROW

    Dec 17, 2019

    Yesler, an independent B2B marketing agency with offices around the globe, announced today that it has made Chief Marketer’s Top 200 list of marketing agencies for the third consecutive year. The Chief Marketer 200 (CM200) is an editorial listing of agencies that spans core focuses and capabil...

    YESLER
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    /news-article.aspx?ID=37383738

    TERMINUS ACQUIRES SIGSTR TO POWER THE NEXT GENERATION B2B MARKETING PLATFORM

    Dec 17, 2019

    Terminus, the #1 customer rated account-based marketing platform, announced today its acquisition of Sigstr, the email signature marketing platform that turns the billions of 1:1 employee emails sent every year into powerful brand engagements. The addition of Sigstr creates an end-to-end account-cen...

    SOURCE
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    /news-article.aspx?ID=37493749

    DEEPTARGET LAUNCHES NEW INTUITIVE USER EXPERIENCE

    Dec 16, 2019

    Today, FinTech company, DeepTarget, Inc. launched their new user experience making it available immediately to all their customers. The user experience features an interface that been designed and developed over several months and has a new, contemporary aesthetic that is easier to use with responsi...

    DEEPTARGET
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    LEEDS MARKETING AUTOMATION SPECIALIST BAGS SIX-FIGURE INVESTMENT TO GROW WORKFORCE

    Dec 16, 2019

    Yorkshire-based company specialising in marketing automation has secured a £350k investment from NPIF FW Capital Debt Finance to boost its ongoing growth. Force24, which is based in Leeds, has secured the six-figure sum from the fund, which is managed by FW Capital and part of the Northern Pow...

    BDAILY LTD
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TRENDING NEWS


    PATHFACTORY AND 6SENSE JOIN FORCES TO EQUIP ABM MARKETERS WITH UNRIVALLED DATASET

    Jan 23, 2020

    PathFactory (the leader in content intelligence) announced a partnership today with 6sense (the leading Account Based Orchestration Platform, powered by AI) that will give marketers complete visibility into the quality of account engagement, as well as what content and topics are accelerating them t...

    PATHFACTORY
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    /news-article.aspx?ID=37783778

    DIGITAL TRANSFORMATION AGENCY MIRACLE – WE ARE HERE TO SERVE

    Jan 21, 2020

    We are glad to announce Miracle – Digital Marketing and Transformation Agency Hong Kong is here to serve.

    The essential challenge now lies in Hong Kong enterprises’ reluctance to transform themselves into a digital organization – with barriers being organizational as...

    SOURCE
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    /news-article.aspx?ID=37743774

    SITEL GROUP ANNOUNCES NEW PODCAST SERIES EMPOWERCX NOW

    Jan 21, 2020

    Sitel Group, a leading global customer experience management provider that delivers more than 3.5 million customer experiences every day, today announced its upcoming podcast series, EmpowerCX NOW, hosted by podcast veterans Joey Coleman and Dan Gingiss, hosts of their own podcast, Experience This! ...

    CISION PR NEWSWIRE
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    /news-article.aspx?ID=37763776

    DECK 7 FRAMEWORK FOR DIGITAL™ REDEFINES ITS B2B MODEL FOR 2020 LEAD-GEN GOALS

    Jan 20, 2020

    DECK 7 Inc., a top lead generation company based in San Diego, California, has gone beyond its peers and competitors in their digital marketing efforts for 2020. An esteemed digital marketing and media company, known for executing campaign management and content services to its clients and partners ...

    DECK 7
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    /news-article.aspx?ID=37773777

    JSA KICKS OFF ITS 15TH YEAR BY ADDING ACCOUNT BASED MARKETING TO ITS SUITE OF SERVICES

    Jan 16, 2020

    Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, announces today its new Account Based Marketing (ABM) services. This news comes as the company celebrates its 15th-year a...

    JAYMIE SCOTTO & ASSOCIATES
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    /news-article.aspx?ID=37723772

    MRP WELCOMES SENIOR VICE PRESIDENT OF GLOBAL ABM

    Jan 16, 2020

    MRP Prelytix, the only enterprise class predictive ABM platform, has appointed Garry Dawson as Senior Vice President of Global ABM. Dawson will lead MRP’s account based marketing services and will take on responsibility for managing all revenue-generating initiatives on behalf of MRP’s g...

    MRP
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    /news-article.aspx?ID=37733773

    ALYCE NAMED LEADER IN THE G2 WINTER 2020 ACCOUNT-BASED EXECUTION SOFTWARE GRID REPORT

    Jan 15, 2020

    Alyce, the AI-powered gifting platform that’s redefining sales and marketing outreach, today announced its position in the Leader quadrant in G2’s Winter 2020 Grid Report for Account-Based Execution. Leaders are determined by their high levels of customer satisfaction and likeliness to r...

    BUSINESS WIRE
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    ACCOUNT BASED SALES AND MARKETING SOFTWARE LEADER 6SENSE CLOSES $40 MILLION FUNDING ROUND

    Jan 15, 2020

    6sense, the leading Account Based Orchestration Platform, powered by AI, today announced $40 million in Series C funding from Insight Partners. This funding round represents another major milestone for 6sense following a breakout year in 2019 during which the company doubled its customer base with n...

    BUSINESS WIRE, INC.
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    /news-article.aspx?ID=37713771

    TEST NEWS

    Jan 14, 2020

    Society – group of individuals involved in persistent social interaction, or a large social group sharing the same geographical or social territory, typically subject to the same political authority and dominant cultural expectations. Societies are characterized by patterns of relationships (s...


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    ENGAGIO JOINS THE LINKEDIN MARKETING PARTNER PROGRAM

    Jan 14, 2020

    Engagio, the leader in B2B marketing engagement software, today announces it has joined the LinkedIn® Marketing Partner Program. Through an integration with the LinkedIn Matched Audiences API, Engagio Orchestrate customers can now automate the targeting of specific audiences at key accounts thro...

    ENGAGIO
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    BRIGHTCOVE LAUNCHES NEW DEMAND GENERATION APPLICATION, BRIGHTCOVE CAMPAIGN

    Jan 14, 2020

    Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, today announced Brightcove Campaign™, a purpose-built application that enables marketers to easily create video-driven marketing campaigns that yield insightful data with the ability to compare video performance ...

    BRIGHTCOVE
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    /news-article.aspx?ID=37683768

    WHY HYPER-PERSONALIZATION IS KEY FOR MARKETERS IN 2020

    Jan 14, 2020

    In the words of Malcolm Gladwell, marketers in 2020 have finally reached the 'tipping point' where scalable hyper-personalization of marketing activities is not only possible, but is rapidly becoming a requirement in order to stay up with evolving consumer trends. The shift to more towards p...

    SOCIAL MEDIA TODAY
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SPOTLIGHT

We have broken down the benefits and technicalities of Account Based Marketing for you. Check out our latest infographic to learn how ABM can benefit your company.

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