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    ABM LEADERSHIP ALLIANCE ANNOUNCES KEY FINDINGS FROM 2020 ABM RESEARCH STUDY

    Jan 15, 2021

    ABM Leadership Alliance, the association of organizations driving the marketing business with ABM bits of knowledge and assets, today declares key discoveries from its 2020 ABM research study. Led in association with ITSMA, "Rethinking ABM for the Next Opportunity" is the fourth yearly ABM...


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    ZOOMINFO ACQUIRES EVERSTRING TO EXPAND ITS DATABASE FOR ENTERPRISE MARKETING

    Nov 06, 2020

    ZoomInfo has acquired B2B firmographics data & sales intelligence software EverString to enhance its database and help enterprise companies target customers, define their ICPs, leverage keywords to increase win-rates and focus on their go-to-market strategies. The acquisition involves integratin...

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    ZILLIANT LAUNCHES CAMPAIGN MANAGER, EXPANDS SALES IQ ENGINE

    Nov 05, 2020

    B2B sales and pricing software Zilliant has launched a new Campaign Manager application designed to help B2B companies create and manage effective pricing, sales and product campaigns in their E-commerce channels. In addition, the company announced an expansion to its AI-based engine Sales IQ to enh...

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    SALESLOFT ANNOUNCES PARTNERSHIP WITH LEADING ACCOUNT-BASED PLATFORM 6SENSE

    Nov 04, 2020

    SalesLoft, the leading provider of the most complete Sales Engagement platform, today announced a partnership with 6sense, a leader in account-based sales and marketing platforms. 6sense helps customers understand prospective buyer behavior, orchestrate multi-channel experiences across the buyer'...

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    SSG CORP. STRENGTHENS GLOBAL POSITON WITH ADDITION OF VETERAN SALES LEADERS IN SINGAPORE AND EMEA

    Nov 02, 2020

    Selling Simplified (SSG), a data-driven B2B demand gen company welcomes Jerome Soh and Samar Kidwai to their global sales team. Each hire brings over a decade of excellence in technical sales. Their expertise will help further solidify Selling Simplified as a global leader in B2B demand generation. ...

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    ZOOMINFO ACQUIRES CLICKAGY TO ENHANCE ITS INTENT DATA OFFERING

    Oct 30, 2020

    B2B database ZoomInfo has acquired digital marketing intelligence provider Clickagy to enhance its go-to-market intelligence platform and improve users’ ability to engage prospects and target accounts. The acquisition will allow ZoomInfo to absorb Clickagy’s behavioral intent data from m...

    DEMANDGENREPORT
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    ULTRA CONSULTANTS EXPANDS LEADERSHIP TEAM WITH APPOINTMENT OF NEW MARKETING DIRECTOR TO DRIVE GROWTH AND EXPANSION GOALS

    Oct 28, 2020

    Ultra Consultants, an independent research and enterprise solutions consulting firm serving the manufacturing and distribution industries, today announced the appointment of Carolyn Wilson as Director of Marketing. The move comes as Ultra Consultants is seeing greater demand for its consulting servi...

    BUSINESS WIRE
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    TERMINUS REPORT SHOWS RAPID INCREASE IN SCOPE AND INVESTMENT FOR ACCOUNT-BASED STRATEGIES

    Oct 27, 2020

    Terminus, the leading account-based marketing platform, today released its fifth annual State of ABM Report. The 2020 report uncovered that Covid-19 spurred rapid ABM adoption, an increase in scope and investment in existing account-based programs, and that ABM is critical to customer retention and ...

    BUSINESS WIRE
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    TRUE INFLUENCE PARTNERS WITH LIVERAMP AND WINS A 2020 RAMPCHAMP AWARD

    Oct 27, 2020

    True Influence®, the technology leader of intent-based sales and marketing solutions, today announced a partnership with LiveRamp (NYSE: RAMP), the leading data connectivity platform that enables the safe and effective use of data. Under the partnership, True Influence can securely upload large ...

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    THESIS ACCELERATES GROWTH WITH ACQUISITION OF BONFIRE MARKETING ASSETS

    Oct 26, 2020

    Thesis, an award-winning digital agency, accelerates its growth with the strategic acquisition of the assets of Bonfire Marketing, a digital content marketing agency specializing in account-based marketing (ABM) for technology clients. The deal includes the client acquisition of a Silicon Valley-bas...

    BUSINESS WIRE
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    EPISERVER ACQUIRES OPTIMIZELY TO IMPROVE DIGITAL EXPERIENCES

    Oct 23, 2020

    Digital experience company Episerver has acquired delivery and experimentation software provider Optimizely, aiming to help users improve their go-to-market strategy through customer insights, product testing and improved digital experiences. By acquiring Optimizely’s experimentation and optim...

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    DEMANDBASE ACCELERATES GROWTH TO RECORD LEVELS IN 2020 AS ENTERPRISES DOUBLE DOWN ON ACCOUNT-BASED MARKETING

    Oct 21, 2020

    Demandbase, the definitive leader in Account-Based Marketing (ABM), has grown at record levels through the third quarter in 2020 while achieving profitability six months ahead of plan. The company's results can be attributed to its customers' success as they increase investment in ABM progra...

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