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TRENDING NEWS


    MINDMATRIX’S SALESFORCE COMMUNITY ADD-ONS IN THE SPOTLIGHT

    Nov 20, 2018

    Leading channel and sales enablement software provider, Mindmatrix, has enhanced its Salesforce Community offering by adding 20+ new Channel Sales and Marketing Enablement add-ons. The add-ons enable users to leverage Salesforce Community Cloud (PRM) better with Mindmatrix’s 20+ Channel Sales ...

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    https://martechseries.com/sales-marketing/sales-enablement/mindmatrixs-salesforce-community-add-ons-spotlight/2727

    CMO COUNCIL PARTNERS WITH AUSTRALIAN MARKETING INSTITUTE

    Nov 20, 2018

    Australia’s pre-eminent organization for marketing professionals has announced a partnership with the global body, the Chief Marketing Officer (CMO) Council, to offer international research, marketing intelligence and best practice insights to some 60,000 marketing practitioners in the country...

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    https://martechseries.com/sales-marketing/cmo-council-partners-australian-marketing-institute/2728

    CMO COUNCIL PARTNERS WITH AUSTRALIAN MARKETING INSTITUTE

    Nov 20, 2018

    Australia’s pre-eminent organization for marketing professionals has announced a partnership with the global body, the Chief Marketing Officer (CMO) Council, to offer international research, marketing intelligence and best practice insights to some 60,000 marketing practitioners in the country...

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    https://martechseries.com/sales-marketing/cmo-council-partners-australian-marketing-institute/2729

    SPROUT SOCIAL AND HUBSPOT MERGE PLATFORMS WITH THE COMMON GOAL OF ENHANCING CLIENT EXPERIENCE

    Nov 20, 2018

    HubSpot’s initiative to invite brands to partner with their platform has generated a win-win scenario in the Marketing Automation sphere. HubSpot’s extensive platform is ideal for emerging brands to collaborate with the company and apply their products to get positive business outcomes. ...

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    https://martechseries.com/sales-marketing/customer-experience-management/sprout-social-hubspot-merge-platforms-common-goal-enhancing-client-experience/2730

    INTERNET MARKETING COMPANY, FISHBAT, SHARES 3 WAYS TO IMPROVE YOUR BUSINESS WEBSITE

    Nov 19, 2018

    As part of their commitment to helping companies put their best foot forward, internet marketing company, fishbat, shares the 3 main ways to improve your business website. With how central the internet has become to the consumer’s daily life, any company that isn’t taking full advantage ...

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    https://martechseries.com/content-marketing/content-marketing-content-marketing/internet-marketing-company-fishbat-shares-3-ways-improve-business-website/2723

    MOBIVITY COMPLETES ACQUISITION OF BELLY, A LEADING DIGITAL LOYALTY SOLUTION FOR BRICK AND MORTAR BUSINESSES

    Nov 19, 2018

    Mobivity Holdings Corp., creators of the award-winning recurrency platform that increases customer visits and spend in the restaurant, retail, and personal care brands, announced that they have completed the acquisition of the Belly product line assets from Hatch Loyalty. The belly is a leading digi...

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    https://martechseries.com/sales-marketing/customer-experience-management/mobivity-completes-acquisition-belly-leading-digital-loyalty-solution-brick-mortar-businesses/2724

    STARTUP SAAS COMPANY HELPS BUSINESSES RETAIN CLIENTS

    Nov 19, 2018

    Kilterly, LLC, a startup SaaS company, announced the launch of their new customer success software. Kittery is a customer success platform designed to take disparate data and calculate a customer health score based on usage, ticketing software, Net Promoter Scores and more. The platform offers a rob...

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    https://martechseries.com/sales-marketing/customer-experience-management/startup-saas-company-helps-businesses-retain-clients/2725

    HOW YOUR B2B CONTENT MARKETING STRATEGY CAN HELP BUILD YOUR BRAND’S AUTHORITY

    Nov 19, 2018

    When it comes to B2B marketing, content marketing has proven to be one of the most effective ways to maintain and build top-of-mind awareness and thought leadership. According to the Demand Gen Report, 96% of B2B buyers want to view more content from industry thought leaders and 46% of them read thr...

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    https://www.marketing-interactive.com/features/how-your-b2b-content-marketing-strategy-can-help-build-your-brands-authority/2726

    INTEGRATE PARTNERS WITH LINKEDIN MARKETING SOLUTIONS TO ENABLE B2B MARKETERS TO AUTOMATE AND MANAGE LEADS IN REAL TIME

    Nov 16, 2018

    Integrate, the leader in demand orchestration announced it is partnering with LinkedIn Marketing Solutions to connect its demand orchestration SaaS platform directly to the LinkedIn Marketing Solutions platform, enabling B2B marketers to significantly increase the efficiency and effectiveness of the...

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    https://martechseries.com/sales-marketing/integrate-partners-linkedin-marketing-solutions-enable-b2b-marketers-automate-manage-leads-real-time/2719

    INSIDESALES.COM DEBUTS FIRST AI-DRIVEN EMAIL SALES PROSPECTING PLATFORM POWERED BY COLLECTIVE INTELLIGENCE

    Nov 16, 2018

    InsideSales.com, the only AI Sales Platform powered by Collective Intelligence, today introduced new AI-driven Email Prospecting that makes creating, targeting, and tracking multi-recipient emails with video and attachments as easy and compelling as SnapChat and Instagram. InsideSales.com has set a ...

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    https://martechseries.com/sales-marketing/sales-enablement/insidesales-com-debuts-first-ai-driven-email-sales-prospecting-platform-powered-collective-intelligence/2720

    CONTENTLY LAUNCHES CUSTOMER ADVISORY BOARD TO FOSTER CONTENT MARKETING COMMUNITY COLLABORATION AND FUEL CUSTOMER-DRIVEN PRODUCT ADVANCEMENTS

    Nov 16, 2018

    Contently, the content marketing solution of choice for the world’s most valuable brands, announced the launch of its Customer Advisory Board (CAB). The Contently CAB is an outstanding community that recognizes the best of Contently’s strategic partners who have demonstrated excellence w...

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    https://martechseries.com/content-marketing/content-marketing-content-marketing/contently-launches-customer-advisory-board-foster-content-marketing-community-collaboration-fuel-customer-driven-product-advancements/2721

    LEADFEEDER PARTNERS WITH LINKEDIN SALES NAVIGATOR

    Nov 16, 2018

    Leadfeeder and LinkedIn Sales Navigator are teaming up this year, and we’re excited to share this announcement with our customers and future customers. As many marketers and sales people know, LinkedIn Sales Navigator empowers its users with access to LinkedIn’s more than 590M+ member ne...

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    https://martechseries.com/sales-marketing/leadfeeder-partners-linkedin-sales-navigator/2722

SPOTLIGHT

It may seem impossible, but there is such a thing as advertising to too many potential clients. This is because advertising to more people isn’t always effective. There is a newer and better way to target potential clients. It isn’t all that new. In fact, it has been around for quite a w

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