home.aspx

 
. home.aspx home.aspx

ARCHIVED NEWS


    EMBRACING ACCOUNT-BASED MARKETING FOR YOUR B2B STRATEGY

    Aug 24, 2018

    The account-based marketing (ABM) approach applies to time-tested B2B marketing and sales principles to the challenge of selling to businesses by targeting company accounts rather than individual sales leads. ABM creates hyper-personalized interactions far more specific and relevant than traditional...

    CMS CONNECTED
    READ MORE

    http://ABM.report/news-article.aspx?ID=25432543

    SAP PILOTS BLOCKCHAIN-BASED SUPPLY CHAIN TRACKER

    Aug 24, 2018

    The SAP is working with more than two dozen products, pharmaceutical, tech, and shipping companies on an automated blockchain-based supply chain tracking system that it believes will bolster visibility and ensure the authenticity of goods such as food and drugs. The software giant is piloting its SA...

    SAP
    READ MORE

    http://ABM.report/news-article.aspx?ID=25382538

    EXECUTIVES: THE TIME IS RIGHT FOR ABM

    Aug 24, 2018

    Companies have recognized that traditional inbound marketing programs (and even the marketing automation tools that support them) were designed primarily for a certain kind of deal high velocity, short cycle, often lower value deals. For many organizations, this inbound strategy worked up to a point...

    BUSINESS 2 COMMUNITY
    READ MORE

    http://ABM.report/news-article.aspx?ID=25392539

    ENTERTAINING AND INFORMATIVE: B2C MESSAGING FOR B2B CONTENT STRATEGY

    Aug 24, 2018

    B2B marketing has traditionally focused on the features (i.e., the logic) of the product, while B2C focuses on the benefits (e.g., “you may not need it but you should want it”). While we tend to think of B2B as formal and serious (think speaking engagements, white papers, and case studie...

    SKYWORD
    READ MORE

    http://ABM.report/news-article.aspx?ID=25402540

    ADVANCED MARKETING METRICS WITH EASY-TO-USE ENGAGEMENT INSIGHTS

    Aug 24, 2018

    Data analysis can be hard. Not everyone likes building custom reports or doing pivot tables. What if you could get advanced marketing metrics from an easy-to-use tool like Google Sheets or Excel? Well, you can with Act-On’s Engagement Insights. Engagement Insights is an easy-to-use templated a...

    B2B MARKETING ZONE
    READ MORE

    http://ABM.report/news-article.aspx?ID=25412541

    GLOBAL B2B PUBLISHING MARKET 2018 – 2025 : ADOBE , AQUAFADAS , YUDU , MAGPLUS , QUARK , PAGESUITE , XEROX , GALLERY SYSTEMS , MARCOA

    Aug 23, 2018

    The Global B2B Publishing market report offers a detailed analysis of the global B2B Publishing market. It also highlights the novel contributors and existing players in the B2B Publishing market. This report summarizes the global B2B Publishing market. It emphasizes the leading performers in the gl...

    LAKE VIEW GAZETTE
    READ MORE

    http://ABM.report/news-article.aspx?ID=25342534

    GLOBAL B2B PUBLISHING MARKET 2018 – 2025 : ADOBE , AQUAFADAS , YUDU , MAGPLUS , QUARK , PAGESUITE , XEROX , GALLERY SYSTEMS , MARCOA

    Aug 23, 2018

    The Global B2B Publishing market report offers a detailed analysis of the global B2B Publishing market. It also highlights the novel contributors and existing players in the B2B Publishing market. This report summarizes the global B2B Publishing market. It emphasizes the leading performers in the gl...

    LAKE VIEW GAZETTE
    READ MORE

    http://ABM.report/news-article.aspx?ID=25352535

    B2B SOCIAL MEDIA POWER TIPS TO REVAMP YOUR SOCIAL PRESENCE

    Aug 23, 2018

    Social media marketing has always been a B2C orientated strategy. The main reason being that the B2C market is enormous, and with the help of social networks, you can reach a significant portion of them. On the other hand, B2B companies don’t see much potential in the strategy and have decided...

    BESTINAU
    READ MORE

    http://ABM.report/news-article.aspx?ID=25362536

    IMPROVE YOUR INFLUENCER MARKETING ROI: HOW TO SEE WHETHER INFLUENCERS ARE CONVERTING

    Aug 22, 2018

    When you run an influencer marketing campaign, how do you measure success? This is a question that leading brands have struggled to answer, even as influencer marketing has become more transparent, data-driven, and strategic. Although influencers often drive immediate sales, those revenues don&rsquo...

    BUSINESS 2 COMMUNITY
    READ MORE

    http://ABM.report/news-article.aspx?ID=25332533

    WHAT B2B BRANDS CAN TEACH B2C MARKETERS ABOUT CUSTOMER EXPERIENCE

    Aug 22, 2018

    Business-to-business (B2B) marketing has long been deemed the poor cousin of its consumer-focused counterpart. But B2B brands can no longer afford to lag behind consumer brands when it comes to customer experience given people measure brands by the same standard no matter if it’s a business or...

    MARKETING WEEK
    READ MORE

    http://ABM.report/news-article.aspx?ID=25312531

    LESS THAN HALF OF BUSINESSES IN THE US CLAIM TO USE SEO

    Aug 21, 2018

    Search engine optimization (SEO) is falling out of favor with marketers, a new study by Clutch suggests, with less than half of businesses claiming to invest in the channel. A US-based survey of more than 500 digital marketers found that just 44% claim to invest in any kind of SEO strategy, despite ...

    MARKETING TECH NEWS
    READ MORE

    http://ABM.report/news-article.aspx?ID=25272527

    HOW TO MAKE INFLUENCER MARKETING WORK FOR YOUR BRAND

    Aug 21, 2018

    This is an area of marketing that has recently become popular for brands, mainly because it is cost-effective and just plain effective. Brands are finding that making the right connections, and having the right marketing moves, can end up giving them a profitable campaign. It can be tough to ensure ...

    BUSINESS 2 COMMUNITY
    READ MORE

    http://ABM.report/news-article.aspx?ID=25282528

TRENDING NEWS


    TACTON REVOLUTIONIZES B2B SALES THROUGH LAUNCH OF VISUAL CONFIGURATION WITH AUGMENTED REALITY

    Sep 21, 2018

    Tacton announces the launch of Tacton Visual Configuration, an intuitive tool that extends the capabilities of Tacton’s powerful CPQ software with drag-and-drop 3D Visualization and Augmented Reality (AR). The tool enables manufacturers to offer a faster, more personalized configuration proces...

    MARTECH SERIES
    READ MORE

    https://martechseries.com/video/tacton-revolutionizes-b2b-sales-launch-visual-configuration-augmented-reality/2595

    COPADO SECURES €7.5 MILLION SERIES A INVESTMENT LED BY INSIGHT VENTURE PARTNERS TO SUPPORT ITS CONTINUED GROWTH

    Sep 21, 2018

    Copado, a cloud-based release management platform, announced a €7.5 million Series A funding round with an investment from Insight Venture Partners with participation from Salesforce Ventures. Copado will use the capital to expand the functionality of its product suite and support its continued...

    MARTECH SERIES
    READ MORE

    https://martechseries.com/sales-marketing/copado-secures-e7-5-million-series-investment-led-insight-venture-partners-support-continued-growth/2596

    DIGITAL MARKETING COMPANY, FISHBAT, DISCUSSES 4 WAYS BRANDS CAN USE IG TV TO BUILD BRAND AWARENESS

    Sep 21, 2018

    As part of their mission to help businesses up their social media game, digital marketing agency fishbat discusses 4 ways brands can use IG TV in order to build brand awareness. Instagram is one of the most popular social media apps in the world, and usage is especially prevalent in younger demograp...

    MARTECH SERIES
    READ MORE

    https://martechseries.com/content-marketing/content-marketing-content-marketing/digital-marketing-company-fishbat-discusses-4-ways-brands-can-use-ig-tv-build-brand-awareness/2597

    ABM PLATFORM JABMO RAISES €10 MILLION IN VC FUNDING

    Sep 20, 2018

    Jambo, the leading vendor of industrial account-based marketing (ABM) solutions, raised €10 million in funding, led by Raise Ventures and Idinvest. With offices in France (HQ), Sweden, the United Kingdom, the United States, and Mauritius, Jambo plans to allocate the funding to accelerate its in...

    MARTECH SERIES
    READ MORE

    https://martechseries.com/sales-marketing/account-based-marketing/abm-platform-jabmo-raises-e10-million-vc-funding/2592

    4 INBOUND MARKETING TACTICS TO USE FOR YOUR B2B COMPANY

    Sep 20, 2018

    According to a new study by the Pew Research Center, eight out of 10 Americans now shop online. This means that the traditional ways of marketing cold calls, trade shows, TV, radio are not as effective as they used to be. As a matter of fact, more companies are now turning to inbound marketing to ge...

    WEBPRONEWS
    READ MORE

    https://www.webpronews.com/4-inbound-marketing-tactics-to-use-for-your-b2b-company/2593

    ADOBE BUYS B2B MARKETING PLATFORM MARKETO FOR $4.75 BILLION

    Sep 20, 2018

    Adobe agreed to acquire Marketo, a market-leading cloud platform for B2B marketing engagement, for $4.75 billion. The sale is subject to customary purchase price adjustments. With nearly 5,000 customers, Marketo brings together planning, engagement and measurement capabilities into an integrated B2B...

    ESELLERCAFE
    READ MORE

    https://esellercafe.com/adobe-buys-b2b-marketing-platform-marketo-4-75-billion/2594

    PINTEREST AND ASPIREIQ COLLABORATE TO EXPAND INFLUENCER MARKETING INITIATIVES FOR BRANDS

    Sep 19, 2018

    AspireIQ (formerly Revfluence) announced that it would partner with Pinterest’s for Content Marketing. AspireIQ is one of the leaders in sourcing Influencer Marketing Platforms to brands for marketing campaigns. Brands can leverage AspireIQ’ ecosystem to connect with influencers for crea...

    MARTECH SERIES
    READ MORE

    https://martechseries.com/social/influencer-marketing/pinterest-aspireiq-collaborate-expand-influencer-marketing-initiatives-brands/2589

    INSIDESALES.COM ANNOUNCES AI SALES PLATFORM INTEGRATION WITH SAP CLOUD FOR CUSTOMER

    Sep 19, 2018

    InsideSales.com, the No. 1 artificial intelligence (AI) platform for sales and business growth, announced a new integration with the next-generation SAP Cloud for Customer (C4C) CRM, extending its unparallelled buyer insights to SAP customers. InsideSales.com for SAP accelerates pipeline development...

    MARTECH SERIES
    READ MORE

    https://martechseries.com/predictive-ai/ai-platforms-machine-learning/insidesales-com-announces-ai-sales-platform-integration-sap-cloud-customer/2590

    NEARLY HALF OF BUSINESSES SPEND MORE THAN $500,000 ON DIGITAL MARKETING

    Sep 17, 2018

    Almost half of businesses invest at least $500,000 in digital marketing every year, according to a new survey from The Manifest, a business news and how-to website. Forty-one percent (41%) of businesses spend at least $500,000 on digital marketing annually, and 81% spend at least $50,000. “The...

    MARTECH SERIES
    READ MORE

    https://martechseries.com/sales-marketing/nearly-half-businesses-spend-500000-digital-marketing/2582

    GROWING PAINS FOR INFLUENCER MARKETING RAISE QUESTIONS FOR TRAVEL BRANDS

    Sep 17, 2018

    Social media influencers are increasingly hot commodities in the travel industry for their voices and large audiences. But as influencer marketing grows up, it’s also going through some growing pains and more governments are stepping in to ensure that influencers label the content they were pa...

    SKIFT
    READ MORE

    https://skift.com/2018/09/17/growing-pains-for-influencer-marketing-raise-questions-for-travel-brands/2583

    AN INSIDE LOOK AT THE B2B PAYMENTS SATISFACTION AND USAGE DISCONNECT

    Sep 17, 2018

    Paper checks have long been used in the B2B industry, serving as one of the few ubiquitous payment methods in an otherwise highly fragmented market. Now, many businesses are looking to change that.
    Checks are still common, but given the choice, many companies would prefer to pay in a differen...

    PYMNTS
    READ MORE

    https://www.pymnts.com/news/b2b-payments/2018/mastercard-paper-checks-digital-wallets-epayables-innovation/2586

    UK COMPANIES STRUGGLE TO PROVIDE GOOD OMNICHANNEL CX

    Sep 17, 2018

    A lack of internal omnichannel practices is preventing UK companies from delivering quality CX, according to research. The report, The Danger of Digital: Why digital self-service without true omnichannel strategies risks the entire customer experience, found many organizations skip operational plann...

    B2B MARKETING
    READ MORE

    https://www.b2bmarketing.net/en-gb/resources/news/uk-companies-struggle-provide-good-omnichannel-cx2591

SPOTLIGHT

Content marketing is a double-edged sword. It has the potential to let an SMB punch way above its weight but also- if not done right- can suck resources with no tangible outcomes. With this Buyer’s Guide, Small and Medium B2B companies hoping to either kick-start their Content Marketing strate

RESOURCES

Events