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ARCHIVED NEWS

ZOOMINFO ACQUIRES EVERSTRING TO EXPAND ITS DATABASE FOR ENTERPRISE MARKETING

Nov 06, 2020

ZoomInfo has acquired B2B firmographics data & sales intelligence software EverString to enhance its database and help enterprise companies target customers, define their ICPs, leverage keywords to increase win-rates and focus on their go-to-market strategies. The acquisition involves integratin...

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ZILLIANT LAUNCHES CAMPAIGN MANAGER, EXPANDS SALES IQ ENGINE

Nov 05, 2020

B2B sales and pricing software Zilliant has launched a new Campaign Manager application designed to help B2B companies create and manage effective pricing, sales and product campaigns in their E-commerce channels. In addition, the company announced an expansion to its AI-based engine Sales IQ to enh...

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SALESLOFT ANNOUNCES PARTNERSHIP WITH LEADING ACCOUNT-BASED PLATFORM 6SENSE

Nov 04, 2020

SalesLoft, the leading provider of the most complete Sales Engagement platform, today announced a partnership with 6sense, a leader in account-based sales and marketing platforms. 6sense helps customers understand prospective buyer behavior, orchestrate multi-channel experiences across the buyer'...

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SSG CORP. STRENGTHENS GLOBAL POSITON WITH ADDITION OF VETERAN SALES LEADERS IN SINGAPORE AND EMEA

Nov 02, 2020

Selling Simplified (SSG), a data-driven B2B demand gen company welcomes Jerome Soh and Samar Kidwai to their global sales team. Each hire brings over a decade of excellence in technical sales. Their expertise will help further solidify Selling Simplified as a global leader in B2B demand generation. ...

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ZOOMINFO ACQUIRES CLICKAGY TO ENHANCE ITS INTENT DATA OFFERING

Oct 30, 2020

B2B database ZoomInfo has acquired digital marketing intelligence provider Clickagy to enhance its go-to-market intelligence platform and improve users’ ability to engage prospects and target accounts. The acquisition will allow ZoomInfo to absorb Clickagy’s behavioral intent data from m...

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ULTRA CONSULTANTS EXPANDS LEADERSHIP TEAM WITH APPOINTMENT OF NEW MARKETING DIRECTOR TO DRIVE GROWTH AND EXPANSION GOALS

Oct 28, 2020

Ultra Consultants, an independent research and enterprise solutions consulting firm serving the manufacturing and distribution industries, today announced the appointment of Carolyn Wilson as Director of Marketing. The move comes as Ultra Consultants is seeing greater demand for its consulting servi...

BUSINESS WIRE
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TERMINUS REPORT SHOWS RAPID INCREASE IN SCOPE AND INVESTMENT FOR ACCOUNT-BASED STRATEGIES

Oct 27, 2020

Terminus, the leading account-based marketing platform, today released its fifth annual State of ABM Report. The 2020 report uncovered that Covid-19 spurred rapid ABM adoption, an increase in scope and investment in existing account-based programs, and that ABM is critical to customer retention and ...

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TRUE INFLUENCE PARTNERS WITH LIVERAMP AND WINS A 2020 RAMPCHAMP AWARD

Oct 27, 2020

True Influence®, the technology leader of intent-based sales and marketing solutions, today announced a partnership with LiveRamp (NYSE: RAMP), the leading data connectivity platform that enables the safe and effective use of data. Under the partnership, True Influence can securely upload large ...

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THESIS ACCELERATES GROWTH WITH ACQUISITION OF BONFIRE MARKETING ASSETS

Oct 26, 2020

Thesis, an award-winning digital agency, accelerates its growth with the strategic acquisition of the assets of Bonfire Marketing, a digital content marketing agency specializing in account-based marketing (ABM) for technology clients. The deal includes the client acquisition of a Silicon Valley-bas...

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EPISERVER ACQUIRES OPTIMIZELY TO IMPROVE DIGITAL EXPERIENCES

Oct 23, 2020

Digital experience company Episerver has acquired delivery and experimentation software provider Optimizely, aiming to help users improve their go-to-market strategy through customer insights, product testing and improved digital experiences. By acquiring Optimizely’s experimentation and optim...

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DEMANDBASE ACCELERATES GROWTH TO RECORD LEVELS IN 2020 AS ENTERPRISES DOUBLE DOWN ON ACCOUNT-BASED MARKETING

Oct 21, 2020

Demandbase, the definitive leader in Account-Based Marketing (ABM), has grown at record levels through the third quarter in 2020 while achieving profitability six months ahead of plan. The company's results can be attributed to its customers' success as they increase investment in ABM progra...

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6SENSE LAUNCHES ENHANCED ACCOUNT-BASED REPORTING TO ALIGN SALES AND MARKETING ON QUALIFIED ACCOUNTS

Oct 20, 2020

6sense, the leading Account Engagement Platform, today announced the release of Sales Dashboards that enable sales and marketing teams to align on the best time to engage 6sense Qualified Accounts (6QAs). 6sense also released Segment Performance reporting, which helps teams measure the effectiveness...

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TRENDING NEWS

ABM LEADERSHIP ALLIANCE ANNOUNCES KEY FINDINGS FROM 2020 ABM RESEARCH STUDY

Jan 15, 2021

ABM Leadership Alliance, the association of organizations driving the marketing business with ABM bits of knowledge and assets, today declares key discoveries from its 2020 ABM research study. Led in association with ITSMA, "Rethinking ABM for the Next Opportunity" is the fourth yearly ABM...

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ZOOMINFO ACQUIRES EVERSTRING TO EXPAND ITS DATABASE FOR ENTERPRISE MARKETING

Nov 06, 2020

DEMANDGENREPORT
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/news-article.aspx?ID=39983998

ZILLIANT LAUNCHES CAMPAIGN MANAGER, EXPANDS SALES IQ ENGINE

Nov 05, 2020

DEMANDGENREPORT
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/news-article.aspx?ID=39973997

SALESLOFT ANNOUNCES PARTNERSHIP WITH LEADING ACCOUNT-BASED PLATFORM 6SENSE

Nov 04, 2020

PRNEWSWIRE
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/news-article.aspx?ID=39963996

SSG CORP. STRENGTHENS GLOBAL POSITON WITH ADDITION OF VETERAN SALES LEADERS IN SINGAPORE AND EMEA

Nov 02, 2020

PRNEWSWIRE
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/news-article.aspx?ID=39953995

ZOOMINFO ACQUIRES CLICKAGY TO ENHANCE ITS INTENT DATA OFFERING

Oct 30, 2020

DEMANDGENREPORT
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/news-article.aspx?ID=39943994

ULTRA CONSULTANTS EXPANDS LEADERSHIP TEAM WITH APPOINTMENT OF NEW MARKETING DIRECTOR TO DRIVE GROWTH AND EXPANSION GOALS

Oct 28, 2020

BUSINESS WIRE
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/news-article.aspx?ID=39933993

TERMINUS REPORT SHOWS RAPID INCREASE IN SCOPE AND INVESTMENT FOR ACCOUNT-BASED STRATEGIES

Oct 27, 2020

BUSINESS WIRE
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/news-article.aspx?ID=39913991

TRUE INFLUENCE PARTNERS WITH LIVERAMP AND WINS A 2020 RAMPCHAMP AWARD

Oct 27, 2020

PRNEWSWIRE
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THESIS ACCELERATES GROWTH WITH ACQUISITION OF BONFIRE MARKETING ASSETS

Oct 26, 2020

BUSINESS WIRE
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EPISERVER ACQUIRES OPTIMIZELY TO IMPROVE DIGITAL EXPERIENCES

Oct 23, 2020

DEMANDGENREPORT
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DEMANDBASE ACCELERATES GROWTH TO RECORD LEVELS IN 2020 AS ENTERPRISES DOUBLE DOWN ON ACCOUNT-BASED MARKETING

Oct 21, 2020

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SPOTLIGHT

Using Market Segmentation for Better Customer Service and More Effective Strategic Planning

Public and academic libraries face a plethora of information age challenges. In a world of customized service, where Amazon knows what books you might like to read and Netflix suggestsfilms you’d like to watch, libraries have an opportunity to reinvent their customer relationship and tostrategiz

RESOURCES

Experience Essentials: Orchestrate, Measure, and Master Cross-Channel Success

whitepaper

Even though customer journeys aren’t always linear, they follow a logical flow. But when systems are fragmented, campaigns can’t stay in lockstep with customers. By bringing all of your campaigns into...
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The Reinvention of Normal

whitepaper

2020 hasn’t gone how anyone might have guessed. But when your business has made a digital transformation, you can pivot swiftly and decisively. We’ve put together a guide, The Reinvention of Normal, t...
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Events

TEST LIVE WEBINAR ON PUBSITE

January 01-01, 1900

Our 30+ brands have been inspiring, informing, and intriguing millions of audiences for years. Businesses use our brands to be seen and be heard in their markets by prospective buyers and to engage them through highly targeted content based on a deep understanding of these known audiences.Our 30+ br...

CAPTIVATING CUSTOMERS THROUGH CONVERSATION: HOW CPAAS CREATES A TRULY OMNICHANNEL CUSTOMER EXPERIENCE

December 12-12, 2019

The modern customer experience spans many scenarios, touchpoints, and communication channels. The experiences that win loyal customers engage people in ongoing conversations, delivering exactly what the customer needs in a given moment by leveraging what’s happened in their journey up to that point....

THE MARTECH SUMMIT: HONG KONG

February 03-04, 2021

The digital revolution has urged brands and advertisers to reshape the way they connect and engage with customers regionally and globally. At the same time, MarTech innovation through the likes of Data Analytics, AI, Machine Learning, Automation and the use of chatbots to enhance customer experience...

B2B MARKETING EXCHANGE

February 24-26, 2021

Escape the February chill in sunny Scottsdale, Arizona, where the Demand Gen Report will host the always-popular B2B Marketing Exchange conference. Over three days, you’ll hear from top thought leaders in B2B sales, demand generation, and content marketing. Hear detailed accounts of real-world...