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    DAWN MCCALE, STACY THOMPSON AND SAMARA HALTERMAN OF GROUPWARE TECHNOLOGY HONORED AS CRN'S 2019 WOMEN OF THE CHANNEL

    May 20, 2019

    Groupware Technology, a leading IT solutions provider, announced today that CRN®, a brand of The Channel Company, has named Dawn McCale, Stacy Thompson and Samara Halterman to its prestigious 2019 Women of the Channel list. The leaders on this annual list are from all areas of the IT channel eco...

    GROUPWARE TECHNOLOGY
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    https://finance.yahoo.com/news/dawn-mccale-stacy-thompson-samara-181400301.html3465

    THESE ARE THE PEOPLE BEHIND A COORDINATED FAKE NEWS CAMPAIGN TARGETING AFRICAN COUNTRIES

    May 20, 2019

    Calcalist has obtained the identities of several executives at Archimedes Group, the company behind a recently uncovered Israeli fake social media network focused on Nigeria, Senegal, Togo, Angola, Niger, and Tunisia, as well as Latin America and Southeast Asia. On Thursday, Facebook announced it ha...

    ARCHIMEDES GROUP
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    https://www.calcalistech.com/ctech/articles/0,7340,L-3762506,00.html3466

    METADATA.IO WINS TIE50 AWARD FOR BREAKTHROUGH AI-POWERED ACCOUNT BASED MARKETING PLATFORM

    May 17, 2019

    Metadata.io  the AI-powered account-based advertising platform for predictable B2B lead generation, is excited to announce that it has been selected as a 2019 TiE50 Winner in the prestigious TiE50 Awards Program. This awards competition, now in its tenth year, is a program of TiEcon, the world&...

    METADATA
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    https://www.prnewswire.com/news-releases/metadataio-wins-tie50-award-for-breakthrough-ai-powered-account-based-marketing-platform-300852225.html3462

    ACCOUNT-BASED MARKETING (ABM) MARKET: GLOBAL INDUSTRY ANALYSIS 2019-2025 BY TYPES, APPLICATIONS AND KEY PLAYERS

    May 17, 2019

    The market study on the global Account-Based Marketing (ABM) market will encompass the entire ecosystem of the industry, covering five major regions namely North America, Europe, Asia Pacific, Latin America and Middle East & Africa, and the major countries falling under those regions. The study ...

    INFORGROWTH
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    https://thefeedgraph.org/account-based-marketing-abm-market-global-industry-analysis-2019-2025-by-types-applications-and-key-players/95452/3464

    TERMINUS SELECTED AS AN INC. MAGAZINE BEST WORKPLACE FOR 2019

    May 16, 2019

    Terminus, the leading account-based marketing (ABM) platform provider, today announces that it has been named one of Inc. magazine’s Best Workplaces for the third consecutive year. With a record number of nominees, Inc. ’s fourth annual list honors 346 private companies for outstanding p...

    TERMINUS
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    https://www.apnews.com/Business%20Wire/9c8596eac90e4172a3326f0162f927a13458

    ADVERTISERS SEEING DWINDLING RESULTS WITH FACEBOOK’S 1% LOOKALIKE AUDIENCES

    May 16, 2019

    Facebook’s Lookalike Audiences have long been a favorite ad targeting tool for advertisers, allowing marketers to use Custom Audience lists to find like-minded users on the platform. Advertisers can select their Lookalike Audience size from 1% to 10% the smaller the audience size, the more clo...

    FACEBOOK
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    https://marketingland.com/advertisers-seeing-dwindling-results-with-facebooks-1-lookalike-audiences-2610453459

    SUGARCRM ACQUIRES SAAS MARKETING AUTOMATION INNOVATOR SALESFUSION

    May 16, 2019

    SugarCRM Inc, the company that helps organizations deliver exceptional customer experiences, announced today it has acquired Salesfusion, a leading provider of marketing automation solutions recognized in the Gartner Magic Quadrant for Lead Management. Salesfusion is the second acquisition the compa...

    SUGARCRM
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    https://www.apnews.com/Business%20Wire/3f6441a4681f44a4abe98416e1b4d1323463

    FUSIONEX TO DRIVE CUSTOMER ENGAGEMENT FOR INTERNATIONAL ENERGY GIANT

    May 15, 2019

    Fusionex, a leading multi-award-winning data technology provider specializing in Big Data Analytics (BDA), Artificial Intelligence (AI), and Industrial Revolution (IR) 4.0 technologies has won a multimillion-dollar, multi-year contract to drive customer engagement for a world-renowned Energy Company...

    FUSIONEX
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    https://www.apnews.com/Business%20Wire/4c2e9a4ff64d4db896282782bf92d5793457

    FACEBOOK WARNS ADVERTISERS ‘CLEAR HISTORY’ TOOL MAY IMPACT AD TARGETING

    May 14, 2019

    Facebook released an announcement Tuesday letting advertisers know that its coming “Clear History” tool a feature that will allow users to disconnect their off-Facebook activity from their profile may impact ad targeting, but will not affect any measurement or analytics tools.

    MARKETINGLAND
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    https://marketingland.com/facebook-warns-advertisers-clear-history-tool-may-impact-ad-targeting-2609953453

    GLOBAL ABM MARKET 2018 – KEY STAKEHOLDERS, SUBCOMPONENT MANUFACTURERS, INDUSTRY ASSOCIATION 2025

    May 14, 2019

    According to a new market study published by Fior Markets, titled Global ABM Market, the market size of ABM is expected to see the highest growth by 2025. The complete research assessment provides analysis of industry’s new upgrades, critical trends, present market challenges, contenders, and ...

    DEMANDBASE
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    http://molepostgazette.com/2019/05/14/global-abm-market-2018-key-stakeholders-subcomponent-manufacturers-industry-association-2025/3454

    ABM AND INBOUND MARKETING: A COMBINED APPROACH

    May 14, 2019

    Strategies are ongoing and iterative in nature and must change depending on the needs of the organisation and the customer. One type of strategic programme is account-based marketing (ABM). ABM is best defined by B2B Marketing as “a strategic marketing approach jointly implemented by sales and...

    DEMOGRAPHICA
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    https://www.bizcommunity.com/Article/196/423/190769.html3455

    KICKFIRE UNVEILS NEW INTEGRATION FOR THE INTEGRATE PLATFORM ENABLING AN ALWAYS-ON ACCOUNT BASED MARKETING STRATEGY

    May 14, 2019

    KickFire®, the leader in IP address intelligence and company identification technology, today announces a new API integration with Integrate, the leader in demand orchestration. With this new integration, Integrate users can combine KickFire’s real-time account identification and engagemen...

    KICKFIRE
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    https://www.prweb.com/releases/kickfire_unveils_new_integration_for_the_integrate_platform_enabling_an_always_on_account_based_marketing_strategy/prweb16309164.htm3456

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InfoAnalytica supports its customers with highly effective demand generation support and lead qualification services. Under this area, infoAnalytica performs primary and secondary research by qualifying them against parameters that provide the customer with a strong indication of whether the contact

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