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    SALES PERFORMANCE INTERNATIONAL ANNOUNCES NEW MAJOR ACCOUNT PLANNING FOR SALESFORCE

    Nov 14, 2019

    Sales Performance International (SPI), a global leader in sales performance improvement announced a significant update to its Major Account Planning program. The new program for maximizing strategic account revenues features updated methodology components that are directly integrated with software t...

    SALES PERFORMANCE INTERNATIONAL
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    DEMANDBASE AIMS ABM STACK EVALUATOR AT 70% OF B2B FIRMS THAT CALL THEIR TOOLS ‘IMMATURE’

    Nov 13, 2019

    Demandbase is offering to help the 70 per cent of B2B firms who describe their account-based marketing technology as “immature” with a digital questionnaire that will recommend tools to align with their strategies. The San Francisco-based firm last week released a report, The State Of Th...

    DEMANDBASE
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    EVERSTRING ADDS 70 MILLION VERIFIED CONTACTS TO B2B DATABASE & DELIVERS RECORD-BREAKING QUARTER

    Nov 13, 2019

    EverString, a leading B2B data provider has introduced 70 million verified contacts to the company's master B2B database, representing momentous growth for the organization. The new product release significantly strengthens EverString's position as a primary source of B2B data and contribute...

    EVERSTRING
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    SALESFORCE LAUNCHES NEW HYBRID CMS PLATFORM 'SALESFORCE CMS'

    Nov 12, 2019

    Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out ...

    DECK7
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    ENGAGIO AND BOMBORA PARTNER TO OPERATIONALIZE INTENT DATA

    Nov 12, 2019

    Engagio, the leader in B2B marketing engagement software, is now partnering with Bombora, the leading provider of B2B Intent data. The new product integration combines first-party engagement data and third-party intent insight to measure active demand for accounts, prioritize which accounts need act...

    ENGAGIO
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    HP IMPROVES ABM WITH SALES AND MARKETING INTEGRATION

    Nov 08, 2019

    Crafting a more holistic marketing approach based on better sales and marketing integration is helping Hewlett Packard Enterprise improve account based marketing (ABM) and better engage key target accounts. In 2014, Hewlett Packard split into two divisions, HP inc., the consumer business, and Hewlet...

    HEWLETT PACKARD ENTERPRISE
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    /news-article.aspx?ID=36793679

    INTENTDATA.IO ANNOUNCES AI POWERED INTENT DATA ALGORITHM ENGINE

    Nov 06, 2019

    IntentData.io, Inc., a marketing technology firm that provides third-party intent data to enhance clients' demand generation and support account-based marketing (ABM), today announces the development of an AI-powered intent data algorithm engine. This puts the power of nuanced, granular intent d...

    INTENTDATA.IO, INC
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    /news-article.aspx?ID=36783678

    LAUNCH MARKETING DELIVERS MEASURABLE CYBERSECURITY MARKETING RESULTS TO CLIENTS

    Nov 05, 2019

    Launch Marketing, provider of turn-key marketing services for business-to-business (B2B) technology companies, revealed a summary of measurable marketing results delivered to cybersecurity-focused organizations. From strategy to execution, the 18-year-old firm's award-winning cybersecurity marke...

    LAUNCH MARKETING
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    /news-article.aspx?ID=36773677

    DEMANDBASE LAUNCHES ABM STACK EVALUATOR TO HELP MARKETERS MATCH THE RIGHT ABM TECHNOLOGIES TO THEIR ABM STRATEGY

    Nov 04, 2019

    Demandbase, the leader in Account-Based Marketing (ABM), today announced the results from a new report titled State of the ABM Tech Stack, which found that despite strong adoption and widespread awareness of ABM, most marketers believe that their ABM tech stacks are "immature." Additionall...

    DEMANDBASE
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    /news-article.aspx?ID=36763676

    XIQ PARTNERS WITH SALESFORCE TO IGNITE B2B STRATEGIC SELLING

    Nov 01, 2019

    xiQ, the next generation AI-powered, B2B Strategic Sales and Account-Based Marketing (ABM) platform, announced an expanded collaboration with Salesforce. xiQ will provide Salesforce users with AI-generated DISC personality analysis, access to real-time account intelligence and sales triggers within ...

    PRESSRELEASE
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    /news-article.aspx?ID=36743674

    ACCOUNT-BASED MARKET SIZE FORECAST 2019-2025 MADE AVAILABLE BY TOP RESEARCH FIRM

    Oct 31, 2019

    The ' Account-Based market' research report added by Market Study Report, LLC, is a thorough analysis of the latest trends prevalent in this business. The report also dispenses valuable statistics about market size, participant share, and consumption data in terms of key regions, along with ...

    INTELLIGENCEJOURNAL
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    /news-article.aspx?ID=36703670

    GLOBAL ACCOUNT-BASED MARKETING (ABM) MARKET 2019 WORLDWIDE INDUSTRY ANALYSIS TO 2024

    Oct 31, 2019

    Global Account-Based Marketing (ABM) Market 2018 by Manufacturers, Regions, Type and Application, Forecast to 2023 analyzes vital characteristics in major developing trends of Account-Based Marketing (ABM) market in depth. The analysis involves size of the industry, market drivers, recent trends, po...

    MAXIWIRE
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    /news-article.aspx?ID=36723672

SPOTLIGHT

Lots of people today talk about account-based marketing or ABM. The problem is that if you ask 10 people what it is you get 11 different answers. It’s a term that gets tossed around a lot because it’s fashionable. But we think it’s a hugely important approach that can get sales and marketing to team

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