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ARCHIVED NEWS

BRAND SAFETY INSTITUTE NAMES TWO DOZEN INDUSTRY LEADERS TO HELP DESIGN BRAND SAFETY CURRICULUM

Dec 22, 2018

The Brand Safety Institute (BSI) named two dozen industry leaders as founding members of the BSI Editorial Board, which will help design the brand safety curriculum for BSI’s accreditation program for corporate executives. The new editorial board includes senior executives focusing on brand sa...

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http://ABM.report/news-article.aspx?ID=28922892

SQUELCH ANNOUNCES AVAILABILITY ON SALESFORCE APPEXCHANGE, THE WORLD’S LEADING ENTERPRISE CLOUD MARKETPLACE

Dec 21, 2018

Squelch, Inc., a provider of a customer experience optimization solution that empowers customer support and successful professionals with the knowledge and resources to delight customers, announced the availability of the Squelch app on Salesforce AppExchange. Customer-facing agents working within S...

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http://ABM.report/news-article.aspx?ID=28772877

PHILADELPHIA MEDIA NETWORK IMPROVES DIGITAL ADVERTISING CAMPAIGN REPORTING BY PARTNERING WITH TRU MEASURE

Dec 21, 2018

Philadelphia Media Network (PMN), the owner of Philly.com, The Inquirer and Daily News, has partnered with Tru Measure, a wholly-owned subsidiary of McClatchy, to power reporting and post-click attribution for all digital advertising. Celebrating 10 years in 2019, Tru Measure provides a digital mark...

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http://ABM.report/news-article.aspx?ID=28782878

CHRISTOPHER ENGMAN, ACCOUNT BASED MARKETING PIONEER AND MEGADEALS SALES LEADER, JOINS PROOF ANALYTICS AS CHIEF REVENUE OFFICER AND CMO

Dec 21, 2018

Christopher Engman, a global technology entrepreneur, investor, author, and expert in driving rapid revenue growth, has joined Proof Analytics as a chief revenue officer and chief marketing officer. He also will serve as president of the company’s European subsidiary. At the same time, Engman&...

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http://ABM.report/news-article.aspx?ID=28792879

TERMINUS BROADENS DATA INTEGRATION & ENGAGEMENT CAPABILITIES WITH NEW ACCOUNT-BASED MARKETING PLATFORM RELEASE

Dec 21, 2018

Terminus, the #1 rated account-based marketing (ABM) execution platform, announces new features and integrations that extend the ability of B2B marketers to unify their account intelligence and better orchestrate multi-channel engagement. The Terminus platform is purpose-built to empower marketing t...

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http://ABM.report/news-article.aspx?ID=28802880

DOUBLEVERIFY LAUNCHES QUALITY COVERAGE ACROSS FACEBOOK STORIES, OFFERING GREATER TRANSPARENCY AND CONTROL WITHIN THE FACEBOOK PLATFORM

Dec 21, 2018

DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced its expanded integration with Facebook providing global advertisers with objective, third-party measurement of viewability and fraud/SIVT across Facebook Stories video ad inventory. DV&rsquo...

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http://ABM.report/news-article.aspx?ID=28822882

FIRST EVER GLOBAL SURVEY OF THE WORDPRESS GENESIS COMMUNITY

Dec 21, 2018

A new international study conducted by WP Engine into the Genesis Framework, the world’s most popular theme framework for the millions of WordPress sites that comprise 32% of the Web, drew responses from 1,687 people around the world, including members from 66 countries ranging from Argentina ...

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http://ABM.report/news-article.aspx?ID=28832883

SEISMIC RAISES $100 MILLION IN SERIES E FUNDING

Dec 21, 2018

Seismic, a recognized leader in sales and marketing enablement, announced that it has closed a $100 million Series E round of funding. The round was led by Lightspeed Venture Partners and funds and accounts advised by T. Rowe Price Associates, Inc. Existing investors General Atlantic, JMI Equity, an...

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http://ABM.report/news-article.aspx?ID=28842884

STIMULSOFT DASHBOARDS: POWERFUL TOOLS FOR DATA VISUALIZATION AND ANALYSIS

Dec 21, 2018

Stimulsoft company announces the release of a new tool for business intelligence Stimulsoft Dashboards for Web and Win. It allows creating rich dashboards for visualization and analysis of key indicators in virtually any field: sales, marketing, finances, manufacturing, services, and more. Stimulsof...

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http://ABM.report/news-article.aspx?ID=28852885

AVISO ACHIEVES RECORD-HIGH ACCURACY RATES FOR AI-POWERED SALES PREDICTIONS

Dec 20, 2018

Aviso, the leading provider of AI-powered opportunity management and forecasting solutions that increase revenue, announced that its WinScore accuracy rates have hit a record high, stemming from continuous improvements within Aviso’s industry-leading AI-based algorithms. Aviso’s newest s...

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http://ABM.report/news-article.aspx?ID=28672867

PATHFACTORY AND DRIFT INTEGRATE TO CREATE BETTER ON-DEMAND B2B MARKETING EXPERIENCES FOR BUYERS

Dec 20, 2018

PathFactory and Drift announced an integration that brings exciting new capabilities to B2B buyer enablement and helps marketers and salespeople better understand the role content and chatbots play in the buying process. The seamless integration between PathFactory’s Content Insight and Activa...

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http://ABM.report/news-article.aspx?ID=28682868

ATTRIBUTION BECOMES A HUBSPOT CONNECT BETA INTEGRATOR

Dec 20, 2018

Attribution announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect integrators to help grow their business through listing and marketing and distribution resources to increase shared customers. Connect Beta Integrators are independen...

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http://ABM.report/news-article.aspx?ID=28692869

TRENDING NEWS

DIGITAL MARKETING COMPANY, FISHBAT, SHARES 5 TIPS TO IMPROVE YOUR BRAND'S EMAIL MARKETING STRATEGY

Jan 21, 2019

As part of an ongoing commitment to help companies make the most of their marketing efforts, digital marketing company, fishbat, shares five tips to improve your brand's email marketing strategy. Despite all of the well-deserved buzz that social media marketing receives, email marketing remains ...

PR NEWSWIRE
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https://www.prnewswire.com/news-releases/digital-marketing-company-fishbat-shares-5-tips-to-improve-your-brands-email-marketing-strategy-300773401.html3020

DEALER.COM LAUNCHES NEW CAPABILITIES TO HELP DEALERS PERSONALIZE DIGITAL MARKETING AND CAR-BUYING EXPERIENCE AT NADA 2019

Jan 21, 2019

Dealer.com, the premier digital marketing solution, and partner for auto dealerships will unveil new capabilities this month at the NADA Show. The new innovations will enable dealers to leverage cutting-edge data and technology to create a more personalized online shopping and buying experience, unl...

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https://martechseries.com/sales-marketing/dealer-com-launches-new-capabilities-help-dealers-personalize-digital-marketing-car-buying-experience-nada-2019/3021

INRIVER EXPANDS EXECUTIVE BENCH AND GROWTH INITIATIVES FOR 2019

Jan 21, 2019

inRiver, the leading provider of SaaS-based product information management (PIM) solutions, elevated veteran sales executive Jimmy Jeppsson Bäckström to chief revenue officer, and named Johan Eriksson chief financial officer, rounding out the executive team additions that included Thor Joh...

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https://martechseries.com/sales-marketing/inriver-expands-executive-bench-growth-initiatives-2019/3022

RECVUE SECURES $5 MILLION TO FUEL CONTINUED GROWTH FOR B2B MONETIZATION PLATFORM

Jan 19, 2019

RecVue, the only B2B monetization solution powered by big data, announced it has completed a $5 million round of financing, co-led by Cota Capital and EPIC Ventures with participation from Long Light Capital. RecVue will use the capital to build upon its early success in delivering recurring b...

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https://martechseries.com/sales-marketing/b2b-commerce/recvue-secures-5-million-fuel-continued-growth-b2b-monetization-platform/3016

SPROUTLOUD UNVEILS NEW WEBSITE FOR SAAS DISTRIBUTED MARKETING PLATFORM

Jan 19, 2019

SproutLoud, a leading Through-Channel Marketing Automation platform, launched its newly redesigned website. The new SproutLoud.com more closely aligns the company’s online messaging with its own mission: Simplify Channel Marketing to help Brands increase sales in local markets. “What we ...

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https://martechseries.com/sales-marketing/marketing-automation/sproutloud-unveils-new-website-saas-distributed-marketing-platform/3017

SCOUT RFP RAISES $33 MILLION TO DEFINE THE FUTURE OF STRATEGIC SOURCING

Jan 19, 2019

Scout RFP, the sourcing and supplier engagement platform, announced it has raised $33 Million in Series C funding. Over the last twelve months, the team has seen 2x growth in annual recurring revenue and added almost 100,000 users to the platform. The round was led by Scale Venture Partners, with pa...

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https://martechseries.com/sales-marketing/b2b-commerce/scout-rfp-raises-33m-define-future-strategic-sourcing-procurement-including-investments-scale-venture-partners-workday-ventures/3018

SKUID RELEASES “CRM PROJECT GUIDE” TO HELP APPLICATION DEVELOPERS CREATE CRM APPS THAT DRIVE BUSINESS VALUE

Jan 19, 2019

Squid, the leading no-code cloud application platform, released its “CRM Project Guide” to help application developers quickly create custom CRM apps by leveraging the power of Squid. Based on best practices, research and real-life examples from Skuid customers, the guide demonstrates ho...

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https://martechseries.com/sales-marketing/crm/skuid-releases-crm-project-guide-help-application-developers-create-crm-apps-drive-business-value/3019

DUN & BRADSTREET ANNOUNCES RECEIPT OF FCA APPROVAL

Jan 18, 2019

Dun & Bradstreet announced that the United Kingdom Financial Conduct Authority provided notice in writing for the purposes of the Financial Services and Markets Act 2000 that it has approved the change in control of Dun & Bradstreet Limited applicable to the Company’s proposed merger t...

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https://martechseries.com/sales-marketing/dun-bradstreet-announces-receipt-fca-approval/3012

SPARKROCK 365 EMPOWERS NONPROFITS AND EDUCATORS WITH BETTER BUSINESS PROCESSES

Jan 18, 2019

Software company Sparkrock launches Sparkrock 365, a new cloud-based Enterprise Resource Planning (ERP) solution for social impact organizations that offers nonprofits and educators access to best-in-class enterprise technology. Powered by Microsoft, Sparkrock 365 provides the unique features and be...

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https://martechseries.com/sales-marketing/b2b-commerce/sparkrock-365-empowers-nonprofits-educators-better-business-processes/3015

VIVALDI ACQUIRES LEADING LONDON-BASED DIGITAL MARKETING AGENCY GRAVITY THINKING

Jan 17, 2019

Gravity Thinking’s expertise in performance marketing will complement Vivaldi’s business and brand strategy, data analytics, creative, and technology capabilities. It allows the combined group to deliver strategies based on demonstrable impact, supported by first-rate customer journey an...

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https://martechseries.com/social/social-media-marketing/vivaldi-acquires-leading-london-based-digital-marketing-agency-gravity-thinking/3002

FACEBOOK USERS REMAIN UNAWARE OF TARGETED ADVERTISING PRACTICES

Jan 17, 2019

Most Facebook users are unaware the social media giant is tracking their personal traits and interests and listing them for advertisers on its website, according to a new study by the Pew Research Center.
The survey found that nearly three-quarters of respondents were unaware the social media...

FORTUNE
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http://fortune.com/2019/01/16/study-facebook-users-targeted-ads/3003

SMARTTOUCH INTERACTIVE DEVELOPS LEAD GEN MARKETING PROGRAMS FOR RANDOLPH TODD DEVELOPMENT

Jan 17, 2019

SmartTouch Interactive, an interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution company, announced the development and execution of lead gen marketing programs for three Central Texas Randolph Todd Development communities: Deerbrook, Meyer Ranch,...

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https://martechseries.com/sales-marketing/marketing-automation/smarttouch-interactive-develops-lead-gen-marketing-programs-randolph-todd-development/3004

SPOTLIGHT

2018 STATE OF B2B MARKETING TECHNOLOGY

The marketing technology landscape is ever evolving Scott Brinker’s 2018 Marketing Technology Landscape “Supergraphic” revealed there is 6,829 marketing technologies on the market, 27% growth compared to last year. This constant growth and complexity have left marketers to ke

RESOURCES

Demand Generation for B2B Marketers

whitepaper

Demand generation is an expensive affair, no doubt! You need to spend on the right human resource, the latest tools, and trends in demand the generation marketing to fetch the desired results. But, wh...
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How To Justify Demand Generation Budget For 2019

blog article

We are dangerously close to the budgeting season this is the time when marketers are busy working on a new budget and finding ways to justify it. Finding ways? Yes. Every year, marketers across the in...
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Events

TECH AND TRENDS MARKETERS NEED TO KNOW (MARKETING FUTURES SERIES)

January 23-23, 2019

Whether or not you made to the world's largest consumer technology show CES this webinar will take you to the heart of the showroom floor to explore the latest technological advances and what they mean for those who lead brands. The presenter will unlock the latest trends, from voice and AI, to ...

ACTIVATING PERSONA & BUYER INSIGHTS FOR DEMAND CREATION

January 24-24, 2019

Many b-to-b organizations are adopting a persona-based approach to marketing and sales to achieve audience-centricity. Operationalizing personas into campaigns requires deep buyer insights with a detailed understanding of how the buyer wants to buy. Although portfolio marketing and demand creation n...

HOW WILL B2B MARKETERS SUCCEED IN A FAST-CHANGING WORLD

January 31-31, 2019

On 31st January 2019, Fujitsu and ITSMA are joining forces to co-create a joint vision for the future of B2B marketing using the latest research and insight into Changing needs and preferences of buyers and decision-makers. Emerging talent and organization strategies adopted by marketing leaders Rap...

LEADING THE MARKETING PLANNING INITIATIVE

January 31-01, 2019

A great marketing planning process can make the difference in whether an organization maximizes its opportunities for success or just treads water. Game-changing new strategies can result from a marketing plan it’s a very powerful tool but all too often, it is a tool that is either underutiliz...