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ARCHIVED NEWS


    EMAIL LEADS IN B2B, BUT SEARCH IS COMING UP ON THE INSIDE: STUDY

    Jun 21, 2018

    Email is the top tool for driving leads into the pipeline it is now being used by 67% of B2B marketers, according to Tapping Multi-Channel Marketing & Data As Key Engines For Growth, a study by DemandGen. Websites are used by 60%,and search by 50%. But search grew by almost 10% from last year.


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    http://ABM.report/news-article.aspx?ID=23512351

    EXPERTFILE WINS “BEST CONTENT MARKETING SOLUTION” AWARD AT 2018 SIIA CODIE AWARDS

    Jun 21, 2018

    ExpertFile announced that it has been named “Best Content Marketing Solution” by the Software and Industry Information Association (SIIA) in the Business Technology category of the SIIA CODiE Awards. For over 30 years, the SIIA CODiE Awards has been recognized as the premier awards progr...


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    http://ABM.report/news-article.aspx?ID=23552355

    HOW TO SOLVE THE PROBLEMS OF EMAIL MARKETING

    Jun 20, 2018

    E-marketing is the best online tool for long-term customer relations. It is used to introduce users to the brand, remove fears and mistrust, and carry them through the funnel of sales. For businesses, e-mail channel is one of the most recouped.


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    http://ABM.report/news-article.aspx?ID=23522352

    WILL GROWING INCOME DISPARITY FORCE CEOS TO RE-BRAND?

    Jun 20, 2018

    It is an event that has been dreaded by corporate executives for years. The pay ratio disclosure rule in the Dodd-Frank law is now being fully implemented, effective May 2018. While Congress has chipped away many of the regulations of this law, it has retained the part that requires publicly traded ...


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    http://ABM.report/news-article.aspx?ID=23532353

    LEANPLUM ACQUIRES CONVERSATIONAL MARKETING COMPANY CONNECTO

    Jun 20, 2018

    Leanplum, the mobile engagement company, today announced the acquisition of Connecto, a provider of AI-powered conversational marketing. With this acquisition, Leanplum is taking the next step forward in transforming the relationship between brands and their customers. By bringing together Connecto&...


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    http://ABM.report/news-article.aspx?ID=23542354

    NATIONAL MEDIA PUBLISHER PIVOTS BUSINESS MODEL TO DELIVER GREATER CUSTOMER VALUE

    Jun 19, 2018

    Advantage Business Marketing, the marketing content leader for more than one million innovators at science, design engineering, and manufacturing companies, today announced a rebranding and a series of consolidations and restructuring to better reflect the Advantage market direction and vision. Born...


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    http://ABM.report/news-article.aspx?ID=23482348

    YIELDIFY TEAM UP WITH DOTMAILER TO ENHANCE CUSTOMER JOURNEYS FOR E-COMMERCE BRANDS

    Jun 19, 2018

    Yieldify, the customer journey optimization (CJO) company, today announced a global partnership with dotmailer, a marketing automation platform with omnichannel capabilities, to enable highly-personalized email marketing campaigns for the companies’ shared e-commerce customer base.


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    http://ABM.report/news-article.aspx?ID=23492349

    B2B MARKETERS MUST PROVE CONTRIBUTION TO REVENUE

    Jun 19, 2018

    Digital marketing budgets continue to grow, and the expectation for revenue driven by these budgets increases as well. Business-to-business (B2B) marketers should demonstrate a direct impact on the bottom line. Long gone are the days of measuring success solely based on visibility, traffic or conver...


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    http://ABM.report/news-article.aspx?ID=23502350

    PINTEREST DEVELOPS MARKETING PARTNERS WITH CREATIVE SPECIALTY

    Jun 15, 2018

    Pinterest announced a new kind of Pinterest Marketing Partner that will make it easier and more efficient for brands to create great Pins. Now, these Creative PMPs can enable businesses to scale how they create Pinterest content. These partners join the existing Advertising, Content Marketing, Audie...


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    http://ABM.report/news-article.aspx?ID=23462346

    HOOTSUITE LAUNCHES BOOST TO IDENTIFY AND PROMOTE TOP PERFORMING CONTENT

    Jun 14, 2018

    HootSuite, the social media management platform, announced today its launch of Boost, a new feature in the HootSuite platform that allows customers to easily identify and promote top performing Facebook content to reach new audiences. With Boost, Hootsuite users will save time by managing organic an...


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    http://ABM.report/news-article.aspx?ID=23432343

    LIVERAMP PARTNERS WITH ADARA TO DELIVER PEOPLE-BASED MARKETING

    Jun 14, 2018

    Today at the Skift Tech Forum, LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and provider of omnichannel identity resolution, announced a partnership with ADARA, the travel data co-op, to deliver people-based marketing solutions across the travel and tourism industries for more efficient targ...


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    http://ABM.report/news-article.aspx?ID=23442344

    HOW MARKETERS ARE USING ORIGINAL RESEARCH IN CONTENT

    Jun 14, 2018

    Marketers are using original research primarily to create blog posts, infographics, and PDFs, according to a recent report from Mantis Research and BuzzSumo. The report was based on data from a survey conducted in January and February 2018 among 698 marketers from around the world (53% work for B2B ...


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    http://ABM.report/news-article.aspx?ID=23452345

TRENDING NEWS


    HOW AI IS MAKING ADVERTISING MORE EFFICIENT AND CONSUMER-FOCUSED

    Jul 20, 2018

    Last year, veteran tech journalist Walt Mossberg denounced online ads for ruining the online experience. The model is bad for everyone, as advertisers and online sites scrabble over quality control and the fight for the cheap digital real estate. Of course, the consumer has had no say other than to ...

    ADWEEK
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    https://www.adweek.com/digital/how-ai-is-making-advertising-more-efficient-and-consumer-focused/2427

    BUZZFEED LOSES ANOTHER ENTERTAINMENT EXEC TO FACEBOOK

    Jul 20, 2018

    Another higher-up is leaving BuzzFeed. Michelle Kempner is exiting the company after four years, where she played a big part in its entertainment business. The company doesn’t plan to replace her.
    “We’re grateful to Michelle for her many fantastic contributions to BuzzFeed, ...

    DIGIDAY
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    https://digiday.com/media/buzzfeed-loses-another-entertainment-exec-facebook/2428

    FACEBOOK IS TAKING A ‘HYPERLOCAL, HYPERREAL’ APPROACH TO EMPOWERING SMALL BUSINESSES

    Jul 18, 2018

    If you live in Columbus, Ohio, or Nashville, Tenn., you’ll probably notice some familiar faces in a new Facebook campaign that kicks off today. The company is looking to showcase small businesses and small-business owners with a new campaign, “Keep it Local,” from 72andSunny in New...

    ADWEEK
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    https://www.adweek.com/brand-marketing/facebook-is-taking-a-hyperlocal-hyperreal-approach-to-empowering-small-businesses/2421

    THE EXTENDED APPROACH TO B2B MARKETING AND MEDIA BUYING

    Jul 18, 2018

    Seriously, can’t we all just get along? I mean, with all the tech and communication tools available today, isn’t it time sales and marketing teams got aligned once and for all. Now, there are a lot of great organizational ideas on how to align sales and marketing teams. For example, comb...

    FORBES
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    https://www.forbes.com/sites/forbesagencycouncil/2018/07/18/how-to-get-your-sales-and-marketing-teams-aligned-for-success/#4078363428282422

    USA SAME-DAY DELIVERY MARKET GROWTH BY TRENDS, REGION, APPLICATION, DRIVER & FORECASTS BY 2022

    Jul 18, 2018

    The ‘USA Same-day Delivery market’ Report presents a brief analysis of market by types, applications, players and regions. This report also forecast the production, Consumption, revenue, Gross margin, Cost, Gross, market share, CAGR, and Market influencing factors of the USA Same-day Del...

    THE AEROSPACE NEWS
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    https://theaerospacenews.com/usa-same-day-delivery-market-growth-by-trends-region-application-driver-forecasts-by-2022/92253/2424

    SNAPCHAT EXTENDS NIELSEN DEAL SO BRANDS CAN TARGET SHOPPERS BASED ON OFFLINE DATA

    Jul 18, 2018

    Snapchat has upped the ante on its existing relationship with measurement firm Nielsen, inking a new deal that will allow advertisers using the platform to target customers using the latter's offline purchase data. The pair claim that clients will now be able to purchase inventory across more th...

    THE DRUM
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    https://www.thedrum.com/news/2018/07/18/snapchat-extends-nielsen-deal-so-brands-can-target-shoppers-based-offline-data2426

    TOP ACCOUNTS LOSE MILLIONS OF FOLLOWERS IN TWITTER PURGE

    Jul 18, 2018

    Influencers, politicians and celebrities have seen a huge drop in followers after Twitter slashed millions of suspicious accounts from their site. The social media platform said it took the decision to build ‘trust’ and help tackle fake news and ‘bots’ on the site. The locked...

    B2B MARKETING
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    https://www.b2bmarketing.net/en-gb/resources/news/top-accounts-lose-millions-followers-twitter-purge2429

    PRIME DAY IS MORE THAN JUST DISCOUNTS AS AMAZON SHOWS OFF ITS ADVERTISING CRED

    Jul 17, 2018

    Amazon isn’t just using Prime Day to promote shopping in July but to wring more ad dollars out of skeptical marketers. For all the hype around Amazon’s ads, many advertisers are still on the fence about the commerce giant, and Prime Day is a chance to show them how well its ads work. To ...

    DIGIDAY
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    https://digiday.com/marketing/prime-day-just-discounts-amazon-shows-off-advertising-cred/2418

    AFTER GDPR, U.S. MARKETERS ARE MORE WORRIED ABOUT AUDIENCE TARGETING LIMITATIONS THAN FINES

    Jul 17, 2018

    When the General Data Protection Regulation came into effect on May 25th earlier this year, some marketers specifically those in the U.S. were caught off-guard and were unaware the new regulations would apply to them. As marketers worked to understand what the future of advertising would look like i...

    DIGIDAY
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    https://digiday.com/marketing/digiday-research-after-gdpr-u-s-marketers-are-more-worried-about-audience-targeting-limitations-than-fines/2419

    GLOBAL GIFT CARDS MARKET IS EXPECTED TO REACH US$ 510 MILLION BY 2025

    Jul 17, 2018

    According to the latest market report published by QY Research titled "Gift Cards Market: Global Industry Analysis, Breakdown Data by Manufacturers, Key Regions, Types and Application and Forecast 2018-2025." The global Gift Cards market was 320 million US$ in 2017 and is expected to 510 m...

    PR NEWSWIRE
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    https://www.prnewswire.com/news-releases/global-gift-cards-market-is-expected-to-reach-us-510-million-by-2025-qy-research-845755239.html2425

    TWITTER’S BOT PURGE WELCOMED BY AGENCY EXECS

    Jul 16, 2018

    Millions of followers disappeared from Twitter accounts last week. While the drops were a minor blip for the majority of Twitter users, some brands and celebrities faced percentage drops in the double-digits. Twitter’s most-followed account, Katy Perry, lost 2 million, for example. Twitter CEO...

    DIGIDAY
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    https://digiday.com/marketing/twitters-bot-purge-welcomed-agency-execs/2420

    INTEGRATED B2B MARKETING EFFICIENCY: REDUCING WASTED BUDGET

    Jul 16, 2018

    “Last quarters results were excellent, but can we get better results from the same budget this quarter?”
    Sound familiar? B2B marketers are experiencing increasing pressure to squeeze more performance from their marketing budgets. But, trying to get more and more mileage from the s...

    BUSINESS 2 COMMUNITY
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    https://www.business2community.com/b2b-marketing/integrated-b2b-marketing-efficiency-reducing-wasted-budget-020916272423

SPOTLIGHT

Account Based Marketing: focusing sales and marketing resources on the greatest revenue potential guide the deal through complex B@B sales cycle.

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