10 Examples of Great Demand Generation Content

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In a new ebook, discover how 10 leading B2B companies used innovative content to drive engagement, generate new leads, and nudge existing leads closer to sale.Not every new content offer has to be another, boring white paper or Webinar. Learn how 10 B2B marketers found creative ways, often by repurposing older content, to develop new offers for lead generation, lead nurturing, and social media.

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GCG Marketing

Since 1973, GCG Marketing has been providing solid marketing solutions from right here in the Dallas-Fort Worth area. One of the ways we do this is by keeping the focus where it belongs: on the client. Every situation is unique, so we take the time to get to know you, your business and your industry before we do anything else. After all, we can't solve your marketing challenge if we don't truly understand your needs. The insights we gain through this research ensure that everything we produce - whether it's a marketing plan, advertisement, website or whatever else - is meaningful and effective. So feel free to look around, then let us know how we can be of service.

OTHER ARTICLES

ABM and Inbound marketing: A match made in heaven

Article | February 20, 2020

For B2B companies around the world, one of the biggest challenges is finding big clients and closing deals successfully. In the last few years, Account-Based Marketing (ABM) has emerged as a preferred marketing solution for B2B brands. It is a marketing technique that involves creating customized and focused campaigns based on the individual needs and pain points of specific clients. While it is definitely effective if you only have a small list of clients you want to target, it restricts you from finding new clients which is exactly where inbound marketing comes in. Inbound marketing is a technique that focuses on attracting customers to products and services with the help of content that looks both intuitive and valuable to the prospect. This can include social media marketing, content marketing, branding, and search engine optimization. The idea is to solve the already existing problems of the customers and encourage them to make a purchase.

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Account Selection: How To Win Before You Start

Article | February 20, 2020

The first step in any account based go-to-market program is to create a target account list. Whether based on a formal Ideal Customer Profile (ICP) or not, the target account list represents an organization’s definition of the best accounts and those most likely to become customers. But in reality, marketers really only communicate with a subset of the account list at any one time, and even struggle to cover the full list over the course of a year.

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How to Use Intent Data to Improve Your Customer’s Experience

Article | February 20, 2020

Data, data everywhere. We’re swimming in it, and at times it can feel like we’re drowning. What’s the solution? We’ve got to learn to swim really well in different kinds of water. While most B2B marketers use data to get insights about buyer behavior, often we miss the opportunity to use some of the same types of data to learn about customers after they buy. When it comes to ABM, the most commonly used types of data are firmographic, technographic, engagement and intent data. They’re all important, but of the four, intent data is arguably the most underused when it comes to elevating the customer experience. Consider this an advanced swimming lesson for how to use intent data to enhance the post-sale experience.

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3 Crowd-Pleasing Recipes for Customer Retention with ABM

Article | February 20, 2020

When you give customers a great experience, chances are they’ll keep coming back for more. Today’s top CMOs know customer experience and customer retention are interlinked: they’re crucial ingredients in the recipe for business success. In fact, just a 5% increase in customer retention can increase profits between 25% and 125%. In recent years, account-based marketing (ABM) has emerged as an effective way to engage and retain customers from high-value accounts. A good ABM strategy is like a recipe it requires a set of great ingredients and well-timed actions to really work. That’s why our partners at Terminus whipped up a set of ABM recipes to help you delight your accounts. A number of these recipes call for marketing automation as a key ingredient to manage email campaigns, automate lead follow up, and more.

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Spotlight

GCG Marketing

Since 1973, GCG Marketing has been providing solid marketing solutions from right here in the Dallas-Fort Worth area. One of the ways we do this is by keeping the focus where it belongs: on the client. Every situation is unique, so we take the time to get to know you, your business and your industry before we do anything else. After all, we can't solve your marketing challenge if we don't truly understand your needs. The insights we gain through this research ensure that everything we produce - whether it's a marketing plan, advertisement, website or whatever else - is meaningful and effective. So feel free to look around, then let us know how we can be of service.

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