3 Fundamentals For Developing An Effective Referral Program For B2B Lead Generation Services

| December 14, 2016

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An effective referral program holds a great significance for The Global Associates B2B lead generation services as it can help them create better opportunities. Referrals have a built-in trust component and thus usually have a shorter sales cycle; B2B lead generation services can use them to generate quality leads in large quantities. One of the great advantages of referrals is that prospects are more receptive and agree more easily to an appointment. There is also a different point of view though, some sales experts opine that developing and maintaining a referral program is a costly affair and may not be worth the effort. According to them, the traditional methods like cold calling etc are still better suited for the purpose and it’s not worth investing your time, effort and money in such programs.

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Sharebee is the first business platform in Poland that supports Social Selling and Employee Advocacy. We help increase revenues and enable brands to reach the target group on an unprecedented scale.

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Sharebee

Sharebee is the first business platform in Poland that supports Social Selling and Employee Advocacy. We help increase revenues and enable brands to reach the target group on an unprecedented scale.

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