5 steps to a scaleable content marketing campaign

| June 19, 2017

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There are 2 key points in the life of a content marketing campaign where many fail. The first is the beginning, where you set out to find what your audience is looking for. The second is when you to scale your content creation beyond yourself. You hire a writer But the brand loyalty you have carefully built up over time can turn against you here. Will the audience that you’ve worked so hard to build up still be interested in following content created by someone else? Will you be able to maintain the quality of what you publish? Can you find a writer to write in your voice? Many content marketing campaigns fail at this crucial stage. But there are a few simple steps you can take to improve your odds and ensure the long-term success of your campaign.

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