5 Trends Influencing the 2017 B2B Content Marketing Budget

| February 13, 2017

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It is no secret that B2B marketing has changed dramatically since the world moved online, and the changes are still happening at an extremely brisk pace. One area that has been evolving quickly is the field of content marketing. Once considered a radical and disruptive idea, content marketing has moved into the mainstream in a relatively short time. However, what is considered a viable strategy for content marketing is not the same as it was just a few years ago. Content marketing trends have continued to change in response to customer expectations, new technologies and an overall shift in focus from delivering advertising messages to nurturing relationships. Here are the top five trends that have had the greatest influence on B2B content marketing budgets for 2017.

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Bilin Technology was created to help B2B marketers identify and prospect high quality leads. We influence purchasing decisions to guide closed deals. With a team of PhDs and digital advertising veterans, we apply programmatic account-based-marketing, predictive intelligence, and analytics and reporting to create he utmost unique and specific platform on the market. With incredible personalization, Bilin can be molded to fit companies from big to small or across any industry. Let us help you reach your potential.

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