6 Hottest B2B Social Media Marketing Trends in 2017

| November 13, 2017

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The social media has greatly shaken up the world of digital marketing in 2016. Suddenly, a lot of marketers across the globe have become so obsessed with the idea of connecting and engaging with their audience through social media sites. And with billions of users worldwide, there can be no doubt that social networks are one of the surest ways to break through the clutter on the internet nowadays. The B2B Content Marketing 2017: Benchmarks, Budgets, and Trends report from CMI and Marketing Profs state that B2B marketers rate social media at 40%  placing it on the second spot in terms of tactics most critical to content marketing success in 2017.

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OTHER ARTICLES

The Missing Link in Your ABM Strategy Part 2

Article | March 19, 2020

In part one of this series, we defined account-based marketing (ABM), discussed why it mattered, and highlighted the need for a unified data strategy to create a single-source of truth. But many marketers still grapple with the question: is ABM a strategy or a technology? While ABM technology can certainly help marketers leverage data and speed to drive maximum efficiency, delivering personalized experiences off the back of a holistic data-based understanding is just part of the equation. ABM technology, on its own, can’t meet the need for a personalized and connected experience that our customers have come to expect.

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Three Tips for Marketo Account-Based Marketing

Article | March 19, 2020

Account-based marketing has been a growing trend for today’s B2B marketing professionals. By aligning both sales and marketing teams with the same goals and objectives, we see our tech stacks evolve for better execution. Marketo has account-based marketing functionality, giving marketers and sales teams alike the capability of running successful account-based marketing campaigns. When getting started, there are three core areas you should focus on setting up: target named accounts, engagement campaigns, and results measurement.

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3 Reasons Why ABM is a Smart Strategy for Demand Generation Managers

Article | March 19, 2020

Building brand awareness is often easier said than done. This is especially true in B2B marketing, where purchases are high-consideration and customer relationships are long-term. A mix of different strategies and tactics is needed to connect with audiences, increase traffic and pipeline, and create conversation at scale. One of these strategies is account-based marketing (ABM), which can help demand generation managers lead their teams to build profitable relationships with high-value accounts.

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Using Intent Data Throughout the Customer Journey

Article | March 19, 2020

Intent is an indicator that an account is interested in a certain topic, based on the content consumption of people within an organization. I know that sounds a bit abstract, so let’s look at how it actually works. Let’s say that Gio is looking at some content on marketing attribution. Gio is a Marketing Operations Specialist at Whale Enterprises, and he’s considering buying some new software. Gio’s research is creating intent data that can be tracked by intent providers, who can then let marketing attribution providers know that Whale Enterprises is showing intent to buy a marketing attribution solution.

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BLITZ

BLITZ is a full-service digital agency that believes being a Favorite brand is more valuable than just being a Famous one. We craft enduring bonds between brands and people through beautifully-useful, connected ecosystems.

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