A B2B Marketers' Guide to Hosting a Successful Webinar

| February 8, 2017

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The inspiration behind this new blog series is simple: For Marketers, by Marketers. I’ll look at some of the everyday challenges B2B marketers face when they’re trying to get a new campaign, program, process or technology initiative out the door and dig into the nitty-gritty details and best practices that can mean the difference between “just ok” and awesome results. In this first Everyday Marketing post, I’ll look at how to how to host a killer webinar.

Spotlight

GCG Marketing

Since 1973, GCG Marketing has been providing solid marketing solutions from right here in the Dallas-Fort Worth area. One of the ways we do this is by keeping the focus where it belongs: on the client. Every situation is unique, so we take the time to get to know you, your business and your industry before we do anything else. After all, we can't solve your marketing challenge if we don't truly understand your needs. The insights we gain through this research ensure that everything we produce - whether it's a marketing plan, advertisement, website or whatever else - is meaningful and effective. So feel free to look around, then let us know how we can be of service.

OTHER ARTICLES

5 Key Moves for Delivering Effective Account-Based Marketing

Article | April 7, 2020

Before we launch into account-based marketing (ABM), let’s talk “data” for a moment. Companies get inundated with data on the daily basis. There is firmographic data, account data, technographic data, intent data, predictive data… hot data, small data, cold data, tall data. Okay, so I took it a little too far, but you feel me, right? All of those complex, undefined batches of information that your sales and marketing teams struggle to make actionable are living in your Customer Relationship Management (CRM), waiting to be deciphered and transformed into data-driven insights.

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Forget the hype: The virtues of account based marketing

Article | March 17, 2020

Account based marketing (ABM) is a mainstay of the B2B sector. Often most beneficial when dealing with a niche product or service, ABM is especially useful if the aim is to address more than one person or department within an organisation with a tailored message. In basic terms, it involves taking a very targeted, longer-term approach, homing in on selected key accounts that have (or could have) a particular value and then establishing a far broader, strategic engagement with a client. As head of business marketing and customer experience at O2, Zoe Hominick is a keen advocate of ABM as a crucial channel for B2B marketing.

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How Intent Driven Campaigns Generates Top of The Funnel Leads?

Article | March 9, 2020

If your marketing team is still engaged in spray and pray marketing, consider these remarks from Sarah Mayer, Senior Marketing Ops Manger at MarcomCentral. What’s did Sarah Meyer and her team do differently? They started running intent driven marketing campaigns. Intent data points directly at what consumers want. It is behavior data that gives out signals on where prospective customers are in their buying journey. Harnessing intent data allows marketers to personalize their selling approach and messaging. In addition, intent data ensures ad spending is directed at targets with the highest likelihood of making a purchase. Without intent data, b2b marketing is all about guessing, and blindly targeting anyone who makes any sort of interaction with your brand, with generic marketing campaigns and ads that are likely to be ignored.

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Top 5 Things To Know About Account Based Marketing 2020

Article | February 13, 2020

Trying to reach the masses by using marketing strategies that target many people at once can very effective for some businesses. With some businesses, it may not be the best approach because it could waste a lot of time and yield unsatisfying results. When targeting individual decision-makers in certain companies, a business might get better results and close more sales. Part of being a sales enablement leader includes knowing when to switch the marketing methods to increase revenue. Whenever you think that the ship you’re aboard is sinking or measuring metrics show unsatisfying results, it may be time to rethink your marketing strategy. 87% marketers who used Account-Based Marketing (ABM) rate it as more successful than any other type of marketing campaign.

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Spotlight

GCG Marketing

Since 1973, GCG Marketing has been providing solid marketing solutions from right here in the Dallas-Fort Worth area. One of the ways we do this is by keeping the focus where it belongs: on the client. Every situation is unique, so we take the time to get to know you, your business and your industry before we do anything else. After all, we can't solve your marketing challenge if we don't truly understand your needs. The insights we gain through this research ensure that everything we produce - whether it's a marketing plan, advertisement, website or whatever else - is meaningful and effective. So feel free to look around, then let us know how we can be of service.

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