A Decade in Demand.

| May 9, 2016

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Drumroll, please. Ten years ago today, ANNUITAS opened its doors. It’s hard to believe how much demand generation has evolved over the past decade. It’s even harder to pick the 10 most important milestones that happened along the way

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Campaign Stars

Campaign Stars is a Customer Acquisition Platform that enables B2B brands to find, engage, and sell to more prospects to accelerate revenue growth. Our customizable platform drives the creation and cadence of your funnel, shortening sales cycles and growing deal size by improving account targeting and lead quality. This is a demand generation machine that you plug into instantly as a service. It is built on a 4-part integration of market intelligence data, messaging development, demand generation, and performance tracking.

OTHER ARTICLES

Using Intent Data Throughout the Customer Journey

Article | April 13, 2020

Intent is an indicator that an account is interested in a certain topic, based on the content consumption of people within an organization. I know that sounds a bit abstract, so let’s look at how it actually works. Let’s say that Gio is looking at some content on marketing attribution. Gio is a Marketing Operations Specialist at Whale Enterprises, and he’s considering buying some new software. Gio’s research is creating intent data that can be tracked by intent providers, who can then let marketing attribution providers know that Whale Enterprises is showing intent to buy a marketing attribution solution.

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What Does A Good ABM Strategy Look Like?

Article | March 2, 2020

For instance, if you’re a small business with limited time and marketing resources (read: people and cash), it may not be feasible to target specific accounts. But for those businesses with the manpower and money required to implement ABM successfully, it has the potential to yield incredible results. Account-based marketing helps to fully align sales and marketing efforts, accelerate the sales process for your most valuable opportunities, and generate a significant return on investment from your marketing campaigns. But what does a good ABM strategy look like, and what’s involved in the build and delivery?

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How to Reach the Right Decision-Makers With Your Account-Based Marketing Strategy

Article | April 10, 2020

As COVID-19 became increasingly widespread in the U.S. last month, Senior Account-Based Marketing Manager Kristin Kolb had to quickly shift her department’s planned Q1 pilot. Originally, it had involved direct mail that the Matillion team was going to send to target audiences in their office. Kolb said they decided on an alternative digital approach, upping the ante with personalization efforts. “You don’t need the latest and greatest technology or idea to create a hypothesis and run a small test to see if it works,” Kolb said. Billtrust’s Director of Revenue Marketing Deirdre Mills also champions personalization. While she believes that ABM is more of an art than a science, she ties relevant prospect information into program data, keeping company initiatives in mind.

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ABM or InBound Marketing, which is better for your B2B organization

Article | March 2, 2020

It can be easy to drive traffic towards your website and then check whether your most desired client-type is present within that large audience, but this approach offers little indication as to when your most desirable type of client is going to land on one of your pages.

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Spotlight

Campaign Stars

Campaign Stars is a Customer Acquisition Platform that enables B2B brands to find, engage, and sell to more prospects to accelerate revenue growth. Our customizable platform drives the creation and cadence of your funnel, shortening sales cycles and growing deal size by improving account targeting and lead quality. This is a demand generation machine that you plug into instantly as a service. It is built on a 4-part integration of market intelligence data, messaging development, demand generation, and performance tracking.

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