Account-Based Marketing 7 ABM Benefits For Business Success

RUSSELL CAMPBELL | September 10, 2019

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What exactly is account-based marketing, and can it really turn your business success around? Learn more about ABM benefits here. The more leads you generate, the higher your revenues. Right? According to account-based marketers, this age-old adage is actually completely wrong. Why? Because account-based marketing (ABM) is showing businesses everywhere that a smaller, more targetted list of prospects converts more sales every time. The ABM strategy switches the focus on lead quantity to lead quality.

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How to Use LinkedIn Targeting for ABM Programs

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There’s a reason that 73% of marketers plan to increase their ABM budgets this year. It’s well known that Account Based Marketing is one of the industry-leading strategies for B2B marketing ventures targeting mid and enterprise-level businesses. It’s important to understand where the data that supports ABM as a strategy is coming from however, and how to implement ABM for your company in a way that gets you the same results as the industry leaders. Here’s our guide for how to assess whether your ABM campaign is giving you the maximum return on investment possible.

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Spotlight

Havas

Havas aims to be the world’s best company at creating meaningful connections between people and brands using creativity, media and innovation. The agency is built on an integrated structure, including 52 “Havas Villages” around the world that combine digital, creative and media capabilities and teams under one roof to best meet our clients’ needs.

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