B2B marketing rules of engagement

ROBERT GREEN | September 20, 2018

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In B2B marketing, there are marketing strategies which should be followed for success. Robert Green outlines his go-to rules  Words are weird. In a bizarre turn of phrase, one of the marketing trades recently likened the chasm between B2B and B2C practices to a new Cold War with talk of ‘two marketing factions at odds’. Whether it’s about impending nuclear doom or not, we all love a bit of overwrought hyperbole, haughtily chuckling as it oozes from the screen – much like what you’re seeing now – but the patience of the B2B marketer can’t be understated. There’s a whole lot of waiting when it comes to customer engagement – 80% of B2B content marketing doesn’t get read at all.

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The conservations are aligned with the research and specifically address the pain points of the customer." } },{ "@type": "Question", "name": "What is ABM strategy?", "acceptedAnswer": { "@type": "Answer", "text": "Account-based marketing is a marketing strategy that concentrates on creating strategies and targeting high-value clients. This client list for ABM is curated while keeping in mind that these are the most likely to convert. The strategy consists of gathering maximum data about the client and creating tailored ad campaigns or pitches for them." } }] }

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DMA

For nearly 100 years, DMA has stood for addressable, accountable, data-driven marketing. Proud of our heritage, we also are as passionate as a start-up about innovating and expanding it.

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