B2B marketing rules of engagement

ROBERT GREEN | September 20, 2018

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In B2B marketing, there are marketing strategies which should be followed for success. Robert Green outlines his go-to rules  Words are weird. In a bizarre turn of phrase, one of the marketing trades recently likened the chasm between B2B and B2C practices to a new Cold War with talk of ‘two marketing factions at odds’. Whether it’s about impending nuclear doom or not, we all love a bit of overwrought hyperbole, haughtily chuckling as it oozes from the screen – much like what you’re seeing now – but the patience of the B2B marketer can’t be understated. There’s a whole lot of waiting when it comes to customer engagement – 80% of B2B content marketing doesn’t get read at all.

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