Better Lead Generation: Getting More Search Traffic with SEO

| February 16, 2017

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Now that you’ve got a good flow of visits and leads from your search engine marketing efforts, what better way to amp up your search marketing game than by optimizing your website and local presence for the organic, or unpaid, search results?

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BAMF Media

We drive ROI for growing companies using cutting-edge growth marketing and growth hacking tactics. We've worked with companies like TEDx, Mixmax, Mindvalley, LawTrades, Book in a Box, Deputy, and Pioneer. Services include: B2B content marketing for personal and company brands, PR hacking, Paid Media (Facebook, Instagram, Reddit, YouTube), growth strategy, and building Facebook Groups for enterprise clients. We also manage a community, Badass Marketers & Founders, which has over 23,000 members.

OTHER ARTICLES

Adding influencer marketing to ABM strategy can help build trust through external influences

Article | February 27, 2020

A study found 71% of marketers who practice ABM saw greater ROI, compared to traditional marketing. Account-based marketing, a hybrid of sales/marketing/revenue, can further be improved upon by adding influencer marketing to the ABM mix. This piece highlights a Dell outlet that was able to build up brand awareness and trust by leveraging targeted research and co-creating content with small business influencers. Including influencers like brandividuals, experts and brand advocates to ABM strategy can help marketers drive awareness, add substance to conversations and push conversions. While identifying influencers for ABM, marketers should consider factors such as popularity, relevance, and resonance.

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Outbound, Inbound, Account-Based Marketing: Three Marketing Tracks A Business Can Utilize

Article | April 2, 2020

A business or company’s growth relies on many factors. One of those factors that must be handled strategically is marketing. A marketing plan is an approach that must be made for the long-term. The marketing approach is meant to be forward-looking with the goal of becoming known by potential customers and have a competitive advantage over other businesses in the same industry. Marketing has three major strategic types namely, outbound marketing, inbound marketing, and account-based marketing. Every marketing plan needs a strategic ideology and a proper analysis of the company’s situation before any marketing techniques are formulated and deployed. Businesses must evaluate their competitive position and how their marketing goals align with their current business operations. Marketing is the bridge that connects the business and its customers.

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How to Improve ABM Programs with Interactive Content

Article | May 14, 2021

Account-based marketing, also known as ABM, is an effective yet efficient way to seek out high-value leads and close sales. A B2B marketer can align his sales and marketing strategies to break into the industry. However, there’s one thing that needs all the attention from the marketing team- the content. The B2B marketers from around the world are shuffling their budgets to focus more on account-based marketing. As of now, 28% of the budgets were allocated to support account-based marketing. When considering ABM, marketers often jump to the execution part instead of planning, identifying, and targeting the target accounts. Therefore, they fail to understand the critical needs of the clientele. The whole process of connecting with the customers with their accounts goes into vain.

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How To Get Started With An ABM Pilot?

Article | March 12, 2020

Did your organization recently take the ABM readiness test and discovered that it is an excellent match for Account-based marketing (ABM)? In spite of all the impressive evidence, are you still on the fence about it? Is your organization uncertain about the effectiveness of ABM? All these questions and doubts are valid concerns. There’s no denying the fact that account-based marketing can open the floodgates to sustainable revenue when done correctly. ABM initiatives exceed other marketing investments, according to 87% of ABM marketers. But being plagued by uncertainty about the resources it will take, how much ROI it will generate and what kind of problems it can solve can act as a hurdle.

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Spotlight

BAMF Media

We drive ROI for growing companies using cutting-edge growth marketing and growth hacking tactics. We've worked with companies like TEDx, Mixmax, Mindvalley, LawTrades, Book in a Box, Deputy, and Pioneer. Services include: B2B content marketing for personal and company brands, PR hacking, Paid Media (Facebook, Instagram, Reddit, YouTube), growth strategy, and building Facebook Groups for enterprise clients. We also manage a community, Badass Marketers & Founders, which has over 23,000 members.

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