How to Approach Demand Gen in Challenging Times

HOWARD J. SEWELL | March 22, 2020

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The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty on top of the risk and strain caused by a global pandemic whether an economic downturn is imminent, or how severe it might be, and for how long. Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least. Even then, we’re having many conversations on how clients should approach demand generation strategy in the coming weeks.

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EIMS

Welcome to EIMS. The technology lead-generation, sales and channel experts. We deliver world-class marketing, sales and channel solutions that help technology companies to grow revenues across EMEA, APAC and the Americas. With nearly 20 years of experience serving IT clients, we know how to maximize your ROI, whether you’re targeting enterprise clients direct or the SMB market via channel partners. Our in-depth understanding of the business culture in each country will give you a competitive edge in any language. Working with us is simple, scalable and cost-effective. We have experienced teams in local offices across the globe to give you the comfort of a local presence, but every office is linked with common systems and processes, to offer you a convenient one-stop-shop for all markets and languages.

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Spotlight

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