How to Identify the Best Sales Leads

| December 28, 2018

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Pop culture would have you believe that the most important part of any sales journey is the art of closing a deal. Equally important, however, is how you open it. Pursuing only the most viable prospects with the need, authority, and budget to purchase your product is a winning recipe for securing new accounts. Lead qualification is an essential part of this recipe. But what exactly is it, and how do you do it? In this article, you’ll learn how to qualify a sales lead from the moment they first visit your website all the way through to after an initial discovery call. With the information you gather, you’ll be able to effortlessly determine which prospects are worth pursuing and which aren’t, saving you time and money.

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SnapApp

SnapApp helps marketers get the leads that sales wants. We provide a platform that enables marketers to discover the criteria for a sales-ready lead, execute marketing programs with interactive assets, enable their sales teams with better prospect insights, and track and report results across every stage of the process.

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