How To Segment And Tier Accounts In ABM In The Most Simplest Way

| November 10, 2019

article image
Segmenting and Tiering up your Accounts in Accounts Based Marketing, is by far the most critical step if you want to execute ABM. This blog will give you a deep ideas about Accounts based marketing and, I’ll try to explain how you can tier up your accounts with ease. Basically account based marketing is the vast ocean. And it’s strategies can range from going very intensive about the mega accounts, to having a very scalable mechanism for thousands of accounts that you want to reach.

Spotlight

Yesware

Yesware is an all-in-one sales toolkit that helps you connect with prospects, track customer engagement, and close more deals. By injecting data insights and sales communication tools into your existing email workspace, Yesware removes barriers to productivity and empowers sales teams to make smarter decisions, faster.

OTHER ARTICLES

5 Steps for Succeeding in Account-Based Marketing

Article | February 10, 2020

Relative to the mass-market approach of the B2C world, B2B promotion requires a much more targeted approach. The customers are fewer and more discerning but commensurably more valuable and enduring so whether you’re trying to win over a new client or simply keep an existing client on your side, you need to be very careful with what you’re putting out. This is the reasoning behind account-based marketing, otherwise known as ABM. Instead of distributing generic marketing materials, it picks out specific prospects (or sets of prospects grouped by various shared elements) and creates personalized campaigns to suit them. It can be extremely cost-effective, but it needs to be done smartly (which isn’t easy). To help you run a flourishing account-based marketing campaign, we’re going to look at five steps you should take along the way.

Read More

PLANNING FOR ABM? OVERCOME THESE COMMON CHALLENGES

Article | March 20, 2020

Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” Basically, you as a marketer are taking personalization to an elevated level. Making the leap into ABM marketing is highly recommended to improve your marketing ROI, but without proper planning, finding success could become a struggle. The only way to reduce the potential risks associated with virtually any strategy is to develop a comprehensive game plan. Effective planning will result in increased buy-in from upper management, effective training and development, acquisition of the right ABM tools, the accurate collection of data, and ultimately a boost to your strategy success.

Read More

What's on the Radar of Marketing Leaders Today?

Article | May 24, 2021

The pandemic has catalyzed an en-masse move to hybrid workforce models across industries and functions, including marketing teams. Add to this the broad changes in consumer behavior and market expectations resulting from the disruption of the last 15 months. How has all of this change impacted marketing priorities? While DX has been a priority for a while now, what’s changed is the race to connect customer experience (CX) to the DX initiative. Over the last year digital engagement has been at times the only way to find, get and keep customers. Starting with overhauling virtual shopfronts — aka brand websites — to investing in more advanced data-driven marketing decisioning engines, making CX central to the digital strategy has become primary.

Read More

3 inspirational ideas for ABM direct mail

Article | April 3, 2020

I’m not here to extol the benefits of direct mail. That’s trodden ground. No, I’m on a bigger mission: to prevent B2B marketers from being ignored. And today I’m focusing on direct mail because it’s a particularly expensive place to be ignored. Luckily, a separate trend is changing the way marketers think about direct mail. The recent popularity of account-based marketing (ABM) principles has cleared a path for more creative direct mail. How? Targeting a smaller, more tailored audience means that marketers can focus more energy on delivering an amazing experience versus a narrow focus on economy and scale. But what constitutes a great customer experience when it comes to direct mail?

Read More

Spotlight

Yesware

Yesware is an all-in-one sales toolkit that helps you connect with prospects, track customer engagement, and close more deals. By injecting data insights and sales communication tools into your existing email workspace, Yesware removes barriers to productivity and empowers sales teams to make smarter decisions, faster.

Events