Mentoring: Preparing the Next Generation

| January 20, 2017

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2016 was quite a memorable year to say the least. Headline after headline rocked last year, accentuated with historical firsts, triumphs near and far, and emotional injustices and deaths of those we loved and admired.  It is usually commonplace for us, as human beings, to reflect back on the past year and take stock of the events that have affected us.  As I remember the past year, I find myself taking count of the good things that happened.  I completed my first year at a new institution, was accepted to graduate school and began working on my Masters, traveled to some fantastic destinations, and experienced one of the greatest personal joys with friends and family: the marriage to my loving wife and partner for life.

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Ozone Online

Ozone is all about Quantifiable Creativity. That means we provide technical development, design, strategic services, and branding solutions that are as measurable as they are memorable. We develop experiences, programs, and communications that strengthen relationships between consumers and brands. From strategic planning and creative development to technical execution, pre- and post-sales nurturing, and analytics and optimization, our integrated solutions are built on proven demand generation strategies and industry best practices. This foundation helps us create cross-channel communications that drive awareness, adoption, and loyalty.

OTHER ARTICLES

Is Revenue Operations the Secret to Account-Based Success Right Now?

Article | March 25, 2020

We’re hearing that a number of companies are shifting investments from cancelled events into account-based efforts. Great news! Of course, we’re biased when it comes to all things account-based here at Engagio, but that’s because we know it works. The challenge now is to get those programs up and running both well and quickly. How can you make that happen and speed time to results? Two words: Revenue Operations. There’s a reason so many people signed up for the recent OpsStars event hosted by LeanData and co-sponsored by Engagio. RevOps is a movement in B2B whose time has definitely come. How do we define RevOps?

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5 Key Moves for Delivering Effective Account-Based Marketing

Article | April 7, 2020

Before we launch into account-based marketing (ABM), let’s talk “data” for a moment. Companies get inundated with data on the daily basis. There is firmographic data, account data, technographic data, intent data, predictive data… hot data, small data, cold data, tall data. Okay, so I took it a little too far, but you feel me, right? All of those complex, undefined batches of information that your sales and marketing teams struggle to make actionable are living in your Customer Relationship Management (CRM), waiting to be deciphered and transformed into data-driven insights.

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How to Reach the Right Decision-Makers With Your Account-Based Marketing Strategy

Article | April 10, 2020

As COVID-19 became increasingly widespread in the U.S. last month, Senior Account-Based Marketing Manager Kristin Kolb had to quickly shift her department’s planned Q1 pilot. Originally, it had involved direct mail that the Matillion team was going to send to target audiences in their office. Kolb said they decided on an alternative digital approach, upping the ante with personalization efforts. “You don’t need the latest and greatest technology or idea to create a hypothesis and run a small test to see if it works,” Kolb said. Billtrust’s Director of Revenue Marketing Deirdre Mills also champions personalization. While she believes that ABM is more of an art than a science, she ties relevant prospect information into program data, keeping company initiatives in mind.

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Improve Your Marketing & Sales Alignment With Account-Based Marketing

Article | March 20, 2020

Marketing & sales alignment is among the key factors that play a major role in determining the success of any business. Many B2B companies are starting to embrace Account-Based marketing or ABM for their overall marketing endeavors. ABM perfectly underpins the conventional, short-term marketing objective of harboring leads with strategies aimed at driving revenue growth in the long-term. In this blog post, we’ll be talking about ABM and how businesses can improve their marketing and sales alignment around it. But before we jump right to it, let’s try and understand why B2B companies must have their marketing and sales team aligned.

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Spotlight

Ozone Online

Ozone is all about Quantifiable Creativity. That means we provide technical development, design, strategic services, and branding solutions that are as measurable as they are memorable. We develop experiences, programs, and communications that strengthen relationships between consumers and brands. From strategic planning and creative development to technical execution, pre- and post-sales nurturing, and analytics and optimization, our integrated solutions are built on proven demand generation strategies and industry best practices. This foundation helps us create cross-channel communications that drive awareness, adoption, and loyalty.

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