Network Simplicity Delivers Industry-Best User Experience for Digital Government

Network | March 31, 2021

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Digital services that improve the user experience remain a top priority for all forms of government. Several networking pillars are foundational for enabling digital services: seamless and secure access; always-available applications; and always-on network connectivity. But is secure connectivity between users and applications g

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AdTalent – we represent and match advertising talent with the most coveted brands in the industry. We span across all mediums of advertisement – digital online, tv, traditional, adtech and saas solutions. We are the talent matching experts in advertisement. We have experience and a deep understanding of the ever changing and complex advertisement ecosystem. AdTalent leverages this understanding to better facilitate the talent and opportunity matching process for both talent and company alike.

OTHER ARTICLES

How Intent Driven Campaigns Generates Top of The Funnel Leads?

Article | March 9, 2020

If your marketing team is still engaged in spray and pray marketing, consider these remarks from Sarah Mayer, Senior Marketing Ops Manger at MarcomCentral. What’s did Sarah Meyer and her team do differently? They started running intent driven marketing campaigns. Intent data points directly at what consumers want. It is behavior data that gives out signals on where prospective customers are in their buying journey. Harnessing intent data allows marketers to personalize their selling approach and messaging. In addition, intent data ensures ad spending is directed at targets with the highest likelihood of making a purchase. Without intent data, b2b marketing is all about guessing, and blindly targeting anyone who makes any sort of interaction with your brand, with generic marketing campaigns and ads that are likely to be ignored.

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The surprising benefits ABM brings to your customers

Article | March 9, 2020

We’ve all heard how good account-based marketing (ABM) can be for your B2B business, but did you know it’s also great for your customers? It’s not often revenue goals and customer needs align as well as they do with account-centric strategies. Here are the four ways ABM done well is as much a win for your customers as it is for your growth targets.

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Account-Based Marketing Is a B2B Strategy, Not a Tool

Article | March 9, 2020

Founded in 2014, by Eric Spett, Eric Vass, and Sangram Vajre, Terminus is a key player in the account-based marketing (ABM) space. Clients include top brands like 3M, WP Engine, Glassdoor, and Dun & Bradstreet. I spoke with Sangram Vajre, one of Terminus’ three co-founders, to learn more about the platform and how an ABM approach is effective at reaching B2B buyers in a cluttered MarTech environment.

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The decline of attribution and rise of intent: Measuring marketing’s value in a complex sale

Article | March 9, 2020

A recurring theme in our Breakthrough CMO Breakfast series with 6sense has been the move away from lead capture (which we could argue is a vanity metric for complex B2B sales cycles) and towards prioritizing prospect engagement and experiences. Especially when you’re managing a complex and long sales cycle, let’s not pretend that the white paper download generated the seven-figure deal. Let’s not pretend that the badge scan at a trade show six years ago “drove the opportunity.” So if we’re moving away from leads and towards experiences as the coin of the realm for B2B marketers, the value of attribution weakens as well.q

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AdTalent

AdTalent – we represent and match advertising talent with the most coveted brands in the industry. We span across all mediums of advertisement – digital online, tv, traditional, adtech and saas solutions. We are the talent matching experts in advertisement. We have experience and a deep understanding of the ever changing and complex advertisement ecosystem. AdTalent leverages this understanding to better facilitate the talent and opportunity matching process for both talent and company alike.

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