The 5 Elements of a Strong Inbound Marketing Strategy

| March 6, 2017

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Are you a huge fan of cold calls? What about the marketing emails  that you never signed up for invading your inbox? TV commercials in the middle of your favorite show? Unless it’s the Super Bowl, these marketing messages tend to be frowned upon or ignored rather than delightfully consumed. Most people that I know record TV programs solely so they can fast forward through the commercials. My TV capabilities are less sophisticated, but I typically use commercials to brush my teeth or clean the kitchen. I’m already on a “do not cold call list” with Verizon, and marketing emails are unsubscribed from more often than read. Non-remarketing display ads (i.e. the banner or sidebar ads we see when scanning websites) are clicked on an average of only 0.2%, according to Double Click. All of these methods fall under the family of “outbound marketing.”

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Inbound Marketing Agents

Inbound Marketing Agents is a full service inbound marketing agency based in Nashville, TN. As a certified HubSpot partner agency, we specialize in formulating and implementing inbound marketing strategies to increase our clients' website traffic, lead generation, conversion rates.

OTHER ARTICLES

Using Intent Data Throughout the Customer Journey

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How the right content wins in account-based marketing

Article | April 20, 2020

Account-based marketing (ABM) has been around for long enough now that most companies have either rolled out strategies or are actively exploring their options. Looking at the ABM adoption model produced by the ITSMA, an industry association for technology-based marketing and services, many companies are in the experimentation stage and looking to further refine their initial pilot programs. As you begin to experiment and expand your ABM programs, there are many complexities that you can introduce like content personalization, website personalization, scaling accounts and channels, and additional technology and automation, to name a few.

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How Marketers are Resetting their Priorities and Skills to Win Big in 2020

Article | February 25, 2020

We asked, you answered. We had the chance to hear from over 100 marketers across different company sizes, all pitching in their perspective on the marketing landscape as we take off into 2020. After 2019, we quickly learned that things can feel overwhelming endless channels, tactics, and tips flood our brains each day. With articles like, “The 51 Most Effective Marketing Channels For the Year,” it’s no wonder heads start spinning around all the ways you can get in front of prospects and customers. Before we ran just another inventory on all of the channels and tactics, we wanted to check in with marketers to see where their priorities lie and what skills their teams need to succeed. Before you jump to action, it’s key to reevaluate what you want to achieve and take a look at the marketers behind the scenes.

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Spotlight

Inbound Marketing Agents

Inbound Marketing Agents is a full service inbound marketing agency based in Nashville, TN. As a certified HubSpot partner agency, we specialize in formulating and implementing inbound marketing strategies to increase our clients' website traffic, lead generation, conversion rates.

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