The essential guide to award-winning ABM campaigns

| October 21, 2019

article image
The B2B purchase journey is complex. Vendors juggle on average 6.8 stakeholders per purchase, who consult 6 channels each and remain anonymous for most of the purchase journey. Account-based marketing (ABM) coordinates sales and marketing campaigns across all stages of the purchase journey. Whether you’re targeting 1 or 10,000 accounts, ABM can help your organization scale 1:1 account targeting for pipeline impact. Triblio has supported thousands of ABM campaigns to help clients achieve award-winning results. This guide shares real client campaigns and distills their best practices into a battle-tested “Ready-Set-Go” framework.

Spotlight

INCo

Professional Sales and Marketing services for the Technology and Professional Services Sectors. INCo understands the role of successful sales and marketing in delivering business revenue targets and objectives. As a successful sales and marketing organsiation, we work with our clients to achieve their growth goals through the design and implementation of successful sales and marketing practices which are supported by world class people, process and technology.

OTHER ARTICLES

Understanding The Science Behind Account Selection For Account-Based Marketing

Article | February 24, 2020

Account-Based Marketing (ABM) is becoming the strongest chapter in B2B marketing. The positive connection between ABM activity and revenue results has been acknowledged by global research firms, marketers and organizations. However, ABM can produce the right results only when marketers invest energy and resources in selecting the right accounts. Account selection from the identification of target accounts to the discovery of individual contacts is the first and the most vital step of implementing ABM, making it one of the biggest pillars of a successful ABM program.

Read More

ABM and Inbound marketing: A match made in heaven

Article | February 20, 2020

For B2B companies around the world, one of the biggest challenges is finding big clients and closing deals successfully. In the last few years, Account-Based Marketing (ABM) has emerged as a preferred marketing solution for B2B brands. It is a marketing technique that involves creating customized and focused campaigns based on the individual needs and pain points of specific clients. While it is definitely effective if you only have a small list of clients you want to target, it restricts you from finding new clients which is exactly where inbound marketing comes in. Inbound marketing is a technique that focuses on attracting customers to products and services with the help of content that looks both intuitive and valuable to the prospect. This can include social media marketing, content marketing, branding, and search engine optimization. The idea is to solve the already existing problems of the customers and encourage them to make a purchase.

Read More

Account Based Marketing: 3 Ways an ABM Approach Pays Off

Article | February 13, 2020

While account-based marketing (ABM) is nothing new, B2B marketers now have more data and better tools than they had in the past to identify high value accounts, drive greater targeting and personalization of campaigns and attribute, and measure performance. An increasing number of marketers consider ABM a foundational component of their demand arsenal. In fact, according to Sirius Decisions, 92% of B2B marketers consider ABM “extremely” or “very” important to their marketing effort.

Read More

Top 5 Things To Know About Account Based Marketing 2020

Article | February 13, 2020

Trying to reach the masses by using marketing strategies that target many people at once can very effective for some businesses. With some businesses, it may not be the best approach because it could waste a lot of time and yield unsatisfying results. When targeting individual decision-makers in certain companies, a business might get better results and close more sales. Part of being a sales enablement leader includes knowing when to switch the marketing methods to increase revenue. Whenever you think that the ship you’re aboard is sinking or measuring metrics show unsatisfying results, it may be time to rethink your marketing strategy. 87% marketers who used Account-Based Marketing (ABM) rate it as more successful than any other type of marketing campaign.

Read More

Spotlight

INCo

Professional Sales and Marketing services for the Technology and Professional Services Sectors. INCo understands the role of successful sales and marketing in delivering business revenue targets and objectives. As a successful sales and marketing organsiation, we work with our clients to achieve their growth goals through the design and implementation of successful sales and marketing practices which are supported by world class people, process and technology.

Events